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Speaker 3: All right, guys, welcome back episode twenty six. We don't
Speaker 3: got no round for twenty six, No, but it's crazy.
Speaker 4: Yeah yeah, but you know, twenty six weeks in and
Speaker 4: this is a very very special episode for us.
Speaker 3: We got my ASH cash here. Appreciate y'all man, Thank
Speaker 3: you for having no thank you for coming there, for coming.
Speaker 4: So we're gonna give the background on ASH. But before that,
Speaker 4: we gotta give a shout out to Atlanta. That's where
Speaker 4: you live right.
Speaker 3: Now, antl Yeah, that's that's that's home now.
Speaker 5: Well, I'm always from Halem, though, we got to make
Speaker 5: that clear, Like I live in Atlanta, but I'm always
Speaker 5: from hallm Born and Race Nicholas Projects.
Speaker 3: Like when you walked in, I said, Halem's own fast.
Speaker 4: Up to five, yes, sir, So yeah, Atlanta real quick.
Speaker 4: We were doing an event. By the time you guys
Speaker 4: hear this, it'll be last minute, but it's still trying
Speaker 4: to register. We're doing an event on the eighteenth free
Speaker 4: Networking meet and greed is gonna be super dope. We
Speaker 4: bring in some of our e Y alumni with us,
Speaker 4: and we wanted to bring the whole city out.
Speaker 3: We're gonna do a.
Speaker 4: Railroad big come out. Go to our website the events
Speaker 4: tab and registered. Like I said, you got a day
Speaker 4: a day and a half by the time you actually
Speaker 4: had this. But we are looking forwards. It's always good
Speaker 4: to get to Atlanta.
Speaker 3: Brooklyn was great, but we're hearing Atlanta.
Speaker 5: Atlanta is like whata though, sure Atlanta love is different,
Speaker 5: you know what I mean.
Speaker 3: That's the mecca. That's the mecca right now.
Speaker 5: Man.
Speaker 4: So so Atlanta we come in all right, but right
Speaker 4: now we have very important information right. So Ashally, he
Speaker 4: actually has a very interesting story. I just learned some
Speaker 4: stuff actually that I didn't know before, so we want
Speaker 4: to talk about that. But he's a financial motivator, right,
Speaker 4: he's an author, he is a speaker, he's a wealth coach,
Speaker 4: and he has a credit repair business. Anything else I'm
Speaker 4: left out?
Speaker 3: We forgot father. That's the most important. Yeah, yeah, for sure,
Speaker 3: for sure, for sure. I think that. I think that's
Speaker 3: pretty much sums it all.
Speaker 4: Right, So, yeah, this is gonna be a dope discussion.
Speaker 4: So we're going to talk about a lot of different things,
Speaker 4: entrepreneurship out again to the author game speaking. But first
Speaker 4: I want to kind of highlight your journey of how
Speaker 4: you got here because it's really interesting.
Speaker 3: So I'll let you tell it. Yeah, I'll give a
Speaker 3: quick overview.
Speaker 4: So you used to be so I'm in the financial
Speaker 4: services industry, used to be in the financial services industry
Speaker 4: as well. You still are in the financial services industry,
Speaker 4: but used to be on the institutional side, right, and
Speaker 4: then you switched over to the entrepreneurial side of doing
Speaker 4: your own thing, right, So can you just explain that
Speaker 4: process because I think that a lot of times people
Speaker 4: one of the biggest fears to stop people from becoming
Speaker 4: entrepreneurs is they lack faith. They like faith and to say, Okay,
Speaker 4: I have a secure job. It's difficult to leave something
Speaker 4: that's secure for something that's unknown for sure, right, And
Speaker 4: even we spoke about that. You you kind of battled
Speaker 4: with that for a while and then you was like,
Speaker 4: you know what, enough is enough? I need to make
Speaker 4: this jump. So can you can you talk about that
Speaker 4: journey from working on the institutional side to jumping off
Speaker 4: and just doing your own thing.
Speaker 5: Yeah, not for sure. So, like I started my career, uh,
Speaker 5: straight out of high school. So I was nineteen years
Speaker 5: old when I started working at the bank did everything
Speaker 5: tell a personal banker, private banker, branch manager was a
Speaker 5: ceover Credit Union. And for me, I kind of I mean,
Speaker 5: I've always sort of like been a hustler, Like I
Speaker 5: always knew that I didn't want people to tell me
Speaker 5: what to do and things of that nature, Like I
Speaker 5: wanted to be an entrepreneur. But like you said, that
Speaker 5: security is what kept me in the game as long
Speaker 5: as I was in the game. But for me, that
Speaker 5: transition it is difficult though, right, It is that that
Speaker 5: up and down because I know. I remember, you know,
Speaker 5: I retired from banking when I was thirty years old, right, retired, Right,
Speaker 5: I threw you know, I even threw myself a party,
Speaker 5: retirement party at forty forty club.
Speaker 3: Right.
Speaker 5: I was just about to turn thirty, and you know,
Speaker 5: I was, I was making money, right, I was making
Speaker 5: six figures at the bank. Wound up quitting becoming an entrepreneur.
Speaker 5: I almost fell on my face though, right to be
Speaker 5: to be honest, right, I almost got to a space
Speaker 5: where you know, I wasn't making as much money because
Speaker 5: I was used to that lifestyle, and so I had
Speaker 5: to go back in to the working world figure some
Speaker 5: things out.
Speaker 3: And then now I was like, all right, now I'm
Speaker 3: gonna jump back back in there.
Speaker 5: And so partly what worked for me was being able
Speaker 5: to create that multiple streams of income. And that's why
Speaker 5: I tell people that whatever you do, make sure that
Speaker 5: you're not only relying on one source of income, because
Speaker 5: having multiple streams of income was what allowed me to say, okay,
Speaker 5: you know what, now I could jump out and be comfortable.
Speaker 5: But being on the institutional side, it was tough, right,
Speaker 5: because I mean, you know, as being a licensed financial advisor,
Speaker 5: there's certain things that you like, you're highly regulated, right,
Speaker 5: and so you know what, you know, even when I
Speaker 5: wrote my first book, mind Right, Money Right, So my
Speaker 5: real name is ash Exantis, right. And the reason why
Speaker 5: I write under ash cash was because back in two
Speaker 5: thousand and nine, when I wanted to write my first book,
Speaker 5: mind Right, Money Right, ten loads of financial Freedom, I
Speaker 5: needed to ask permission from you know, from the institution
Speaker 5: to see whether I can write the book because I
Speaker 5: was a license rep with them.
Speaker 3: It was a conflict of.
Speaker 5: Interest and they were they wouldn't let me write the book, right,
Speaker 5: and so ask for forgiveness, not for permission. So I decided,
Speaker 5: I'm like, you know what, I'm gonna write this book
Speaker 5: under ash cash. If they find out, they find out,
Speaker 5: but I'll be ash exanswers from nine to five and
Speaker 5: I'll be ash cash, you know, every other every other time.
Speaker 5: And that worked for me because I was building both
Speaker 5: simultaneously to the point where ash cash got hot enough
Speaker 5: where I was able to leave my nine to five
Speaker 5: and and you know, create some some income by doing it.
Speaker 4: And that's something that I always encourage people to do
Speaker 4: as well, where you don't have to do it all
Speaker 4: at the same time, right, everything at the same time,
Speaker 4: so you can still work a regular job while building
Speaker 4: up your entrepreneurial business, and then when that gets to
Speaker 4: a point where it can support you, then you take
Speaker 4: the lead.
Speaker 5: Right, Like, like people, I don't know where this anti
Speaker 5: nine to five thing come from, Like stop watching social.
Speaker 3: Media if they lying? Now you know how many you know.
Speaker 5: How many people who out who's who's out here acting
Speaker 5: like they're independent and then you bump into them at
Speaker 5: they nine to five and they I'm trying to say, like, right,
Speaker 5: like stop listening to them. It's like it's a lie.
Speaker 5: Like your job is your investor, it is your first investor.
Speaker 5: You quit your job. So so the reason why so
Speaker 5: I have a company called mind Right Money Management. The
Speaker 5: reason why it's mind Right Money Management because it's a mindset. First,
Speaker 5: money is mindset. If you don't have the proper mindset,
Speaker 5: I don't care if you make one hundred thousand dollars,
Speaker 5: a million dollars, ten million dollars. If you don't have
Speaker 5: the proper mindset, you're still going to be broke. Right,
Speaker 5: And what people don't realize is that that's if you
Speaker 5: have to struggle the brain space that it takes for
Speaker 5: you to be creative.
Speaker 3: You're not gonna be as creative.
Speaker 5: Your entrepreneurship venture is not going to be as successful
Speaker 5: as it could be had you had the proper brain
Speaker 5: space to not have to focus on the basics.
Speaker 3: So I tell people, listen, keep your nine to five.
Speaker 5: It is it is your first investor, is best thing
Speaker 5: in your business. It removes you having to think about
Speaker 5: the basics, where I'm gonna live, how I'm gonna eat,
Speaker 5: and then the rest is how you invest your time period.
Speaker 4: Well, the key, the key to that is that you
Speaker 4: have to be willing to put in overtime. Oh absolutely,
Speaker 4: when I say overtime, not overtime at your job, overtime
Speaker 4: as far as to say, okay, I work from nine
Speaker 4: to five, from six o'clock to eleven o'clock at night.
Speaker 4: Not a lot of people are willing to do that, right.
Speaker 4: That's the thing that and we talking about the social media.
Speaker 4: It's crazy, It's like that's what stops a lot of
Speaker 4: people is to say, Okay, I can still work a job,
Speaker 4: but I'm gonna work another job that I'm not gonna
Speaker 4: get paid for. Because you're an entrepreneurial the first year,
Speaker 4: first two years, first five years, whatever. You might work
Speaker 4: the same nine to five on the night in and
Speaker 4: not get a dollar for it. That's the sacrifice that
Speaker 4: a lot of people is not willing to make. But
Speaker 4: let me ask you this because I wanted to you. Right,
Speaker 4: So you said that one position in general kind of
Speaker 4: change your whole way of thinking. Right when you're the
Speaker 4: CEO of a credit union. Credit union in Queensbridge, right, projects?
Speaker 3: So all right?
Speaker 4: So Queensbridge is the largest projects in North America, if
Speaker 4: anybody's not familiar.
Speaker 3: Also home to hip hop Royalty.
Speaker 6: Yes, mob, the project Cormega, a bunch of people they
Speaker 6: ran Queensbridge was in the ninetyes, late nineties forget them,
Speaker 6: we got but.
Speaker 3: We can't fit.
Speaker 4: I was just having this debate about like rap, right,
Speaker 4: And in the nineties it was like Queens Date. The
Speaker 4: borough just was research researchence and it's like Queen's Bridges
Speaker 4: specifically if you think about it, like for one project
Speaker 4: to have that much talent come out of it, it's crazy.
Speaker 4: But it's ninety six buildings, ninety six So they had
Speaker 4: their own credit union in the projects, right.
Speaker 3: Yeah.
Speaker 5: So Urban upbount is a nonprofit that provided services within
Speaker 5: that that area, and so Bishop Taylor, the CEO of
Speaker 5: the nonprofit, decided that he wanted to open up a
Speaker 5: credit union to serve those members. And so, you know,
Speaker 5: we had a mutual friend when I was working at
Speaker 5: City Bank at the time. We had a mutual friend
Speaker 5: and he was like, listen, you're the perfect person, right.
Speaker 5: You grew up in the projects. You're a VP at
Speaker 5: a bank. You understand our people, but you also understand
Speaker 5: how to run a branch from you know, p and
Speaker 5: ls and all that stuff. And so he tapped me
Speaker 5: and was like, listen, I want you to run this
Speaker 5: credit union. And so I was thirty one at the time,
Speaker 5: and so at the time, I was one of the
Speaker 5: youngest CEOs of a federally chartered bank. And that really
Speaker 5: kind of changed my perspective on just what we need,
Speaker 5: you know, from from a from a financial education perspective,
Speaker 5: because a couple of things I realized is that when
Speaker 5: I was working at City Bank in the same type
Speaker 5: of environment, right, I was running a forty five million
Speaker 5: dollar branch right on one hundred and forty four Street
Speaker 5: and Seventh Avenue in Harlem, same demographic public housing.
Speaker 3: It was, you know, low income. But because we had.
Speaker 5: The capital, we were able to provide the products and
Speaker 5: services that the that the uh that they needed. Working
Speaker 5: at the credit union, I realized that, Yeah, you know,
Speaker 5: Jay said this, right, he says, I can't help the
Speaker 5: poor if I'm one of them. So I got rich
Speaker 5: and gave back to me. That's the win win. I
Speaker 5: didn't understand that until I became the CEO of a
Speaker 5: credit union and realized that in order to help them one,
Speaker 5: we needed to educate them first, because they were so
Speaker 5: used to using check cashing places and giving their money
Speaker 5: away that that there was an education part first, But
Speaker 5: then there was a capital thing as well, right, meaning
Speaker 5: that a lot of people were going to the check
Speaker 5: cashing places, We're going to the pawnshops, We're taking payday
Speaker 5: loans or doing all of those things because they needed access. Right, I,
Speaker 5: as a CEO of a credit union, could not give
Speaker 5: them access because there's a balance between between.
Speaker 3: Taking risk as a as an institution. Right.
Speaker 5: And so let's say, for instance, I had two million
Speaker 5: dollars in deposits. That means, you know, there's a there's
Speaker 5: a reserve, right, I can't lend up the two million
Speaker 5: dollars I have to you know, keep a reserve. And
Speaker 5: so let's say I can lend one point two million dollars,
Speaker 5: but now I have to look at the risk. Like
Speaker 5: as a credit union, the people who put their money
Speaker 5: in own the credit union, right, your owner of the
Speaker 5: credit union. But I can't lend five thousand dollars to
Speaker 5: somebody who has not demonstrated that they will be able
Speaker 5: to pay it back, even though I know that they
Speaker 5: needed and that I can help. And so it made
Speaker 5: me realize that, yes, access to capital is important, is
Speaker 5: very very important, but that financial education piece is more
Speaker 5: important because again we've seen people who come from places
Speaker 5: who they don't have any money. You give them money,
Speaker 5: they will lose the money. They will go back to
Speaker 5: square one because they haven't changed their mindset. They haven't
Speaker 5: you know, recalibrated. And that's what changed my life. I said,
Speaker 5: you know what, I have to be on a mission,
Speaker 5: not only locally.
Speaker 3: Right.
Speaker 5: So prior to that, you know, I was working in Harlem,
Speaker 5: I was working downtown, I was working in Queensbridge. But
Speaker 5: I said, on a national level, I want to reach people.
Speaker 5: And that's why I continue to write books. That's why
Speaker 5: you know, I started to reach out and become a
Speaker 5: national voice for financial education because our people most importantly
Speaker 5: have been shut out, right shut out of this information
Speaker 5: for so long, and not just like we didn't do
Speaker 5: it like these are Like if you read the book
Speaker 5: Color of Law, you'll realize that there were government sanction
Speaker 5: laws that shut us out of this, you know, shut
Speaker 5: us out financially, and so now we have to take
Speaker 5: back control and re educate people.
Speaker 7: It's dope because like from an education standpoint, right, and
Speaker 7: the same thing from the financial world. You're inside the system, right,
Speaker 7: so you can see that the customers and your clients
Speaker 7: really don't have knowledge, and the same thing that we're
Speaker 7: kind of doing where I'm in an education system, I
Speaker 7: know it's not being taught in school. So we have
Speaker 7: to go out and give the financial education. But one
Speaker 7: of the things that you said is that your culture responses,
Speaker 7: and that is so powerful because, like I said, culture
Speaker 7: always changes right down to the name of your company, right,
Speaker 7: money right management. Like when I heard money right, automatically
Speaker 7: I thought matters belief. When I was like, yo, is
Speaker 7: there something, then yeah, absolutely, without a doubt.
Speaker 5: And so it's so funny and this is a testament
Speaker 5: to why be your authentic self and do not care
Speaker 5: what people say.
Speaker 3: I'm gonna tell you, tell your quick story.
Speaker 5: I wrote my first book in two thousand and nine, right,
Speaker 5: it's going on ten years. It was called min Right
Speaker 5: Money Right, based on the jay Z and Memphis Lee song.
Speaker 5: When I wrote the book, though, you know, I did
Speaker 5: not write the book as if the influence was hip
Speaker 5: hop right, like I tried to. You know, at the time,
Speaker 5: you had the Dave Ramsey Susie Orman's out there, and
Speaker 5: people were advising me against using hip hop and money.
Speaker 5: They were like, yo, it's a serious topic. Do not
Speaker 5: blended too. How can you possibly do it? And I
Speaker 5: listened to them, and so I said, you know what, Nah,
Speaker 5: I'm gonna write this book.
Speaker 3: I'm gonna do it the way I want to write it,
Speaker 3: whatever the case may be.
Speaker 5: Fast forward write you know eight years later where I
Speaker 5: finally was like, nah, I hear the jay Z four
Speaker 5: forty four album.
Speaker 3: Were hearing it difference, and I'm like, nah, I.
Speaker 5: Got a mixed hip hop and you know and finances
Speaker 5: together and it became my most successful book. Had I
Speaker 5: listen ten years ago and said, you know what, naw,
Speaker 5: I'm feeling this hip hop and money.
Speaker 3: I'm mixed the two together.
Speaker 5: But to your point about being culturally responsive, it's that, right,
Speaker 5: is that a lot of times? And this is not
Speaker 5: just financial education. This is a lot of things that
Speaker 5: we're trying to teach people. We tend to teach people
Speaker 5: based on our level of understanding, but we don't realize
Speaker 5: or we forget that we had to go through a
Speaker 5: journey to even get here. And so as the educator,
Speaker 5: let's stop trying to reach people from where we are,
Speaker 5: but let's reach them where they are. And I think
Speaker 5: that now that we look at hip hop as being
Speaker 5: the great equalize of where you know, when I listened
Speaker 5: to my first jay Z track, I was fifteen years old, right,
Speaker 5: and so throughout those years I've grown, Right, people who
Speaker 5: listen to hip hop have grown. We have homes now,
Speaker 5: we have kids, we have families, you know, we have
Speaker 5: some even have grand children.
Speaker 3: And thinking about legacy buildings, we are grow up.
Speaker 4: It's like it's like, right, right, yeah, It's like it's like,
Speaker 4: oh Man Derry Falcon where he said, you know, we
Speaker 4: didn't do netor entrepreneurs whereas we don't don't necessarily have
Speaker 4: to wear suit if we don't want to wear vapor.
Speaker 8: Max and we could wear to discredit the information absolutely
Speaker 8: because it's like, Okay, we grew up in the hip
Speaker 8: hop era, we grew up playing sports, and it's just
Speaker 8: what it is, right, So it's like, you know, as
Speaker 8: opposed to trying to water it down be something that
Speaker 8: we're not, we could deliver the message in the language
Speaker 8: that the people understand.
Speaker 4: And that's what that's one thing I like about you
Speaker 4: because it's it's in line what we do as far
Speaker 4: as with the podcast.
Speaker 3: Is like you know, it's it's always easy to be yourself. Absolutely.
Speaker 3: I think that's one of my favorite Drake lines. He
Speaker 3: said that line.
Speaker 7: He was like, you could be anything you want, even yourself, right,
Speaker 7: brilliant even.
Speaker 4: Even with when he said still do me because it's
Speaker 4: easy to do, because it's like that really is easy,
Speaker 4: Like you know, it takes a lot of effort to
Speaker 4: try to be somebody. A lot of times people do
Speaker 4: that every single day in the work world and just
Speaker 4: life in general, and A never works because you're trying
Speaker 4: to duplicate somebody else, and B it's just not even comfortable.
Speaker 3: So the message is the message is never going to get.
Speaker 4: Delivered because the people that you're trying to be like,
Speaker 4: they know you're not them, right, And the people who
Speaker 4: you really are like they looking at you like you
Speaker 4: not even.
Speaker 3: You sound like us.
Speaker 4: You turned your back on it, but I wanted to
Speaker 4: ask you something because you said something that was very key.
Speaker 4: You said, when you was on the institutional side, working
Speaker 4: in banks, you realize that like wealthy people like they
Speaker 4: have a team, man. And we even said bringing it
Speaker 4: back with the lyrics, but Nipsey said, I don't need
Speaker 4: a ID in my bank. I walk and I got
Speaker 4: a team in my band. And you was like, that's
Speaker 4: one of the things that motivated you to just educate people,
Speaker 4: because like, we're so far when I say we are community,
Speaker 4: we're so far behind the eight ball. We don't even
Speaker 4: know what's on the other side of.
Speaker 5: Oh my god, can you just explain, like on the
Speaker 5: other side of So for two years, right, I was
Speaker 5: a private banker and I managed assets. I had a
Speaker 5: book of business four hundred massive fluent clients. Right, So
Speaker 5: the term mass affluent just means two hundred and fifty
Speaker 5: thousand dollars in investable assets, right, So you have to
Speaker 5: have liquid two hundred fifty thousand dollars or more to
Speaker 5: even qualify to have a private banker. And so my
Speaker 5: richest client was worth twenty two million dollars. I was
Speaker 5: part of a team, though I wasn't. I wasn't the
Speaker 5: only person that worked on that wealthy person's portfolio. You know,
Speaker 5: I managed the banks and the mutual funds, and there
Speaker 5: was somebody who was the mortgage guy. There was somebody
Speaker 5: who was the banker. There was somebody who you know,
Speaker 5: worked on you know, the investment banking side.
Speaker 3: That like, they had a whole.
Speaker 5: Team of people who not only worked for them, meaning
Speaker 5: that this wealthy person didn't have to think about their money.
Speaker 5: Like this wealthy person got up and did what they
Speaker 5: did every single day to keep their wealth. And there
Speaker 5: were people working around the clock to manage their money
Speaker 5: to make sure that their money grows right, meaning that
Speaker 5: from a banking perspective, there were no fees, they weren't
Speaker 5: charging anything.
Speaker 3: From an investment.
Speaker 5: Perspective, they had someone watching their portfolio, you know, From
Speaker 5: a mortgage perspective, they had somebody if rates dropped WITHOU.
Speaker 5: So these were all people working proactively to maintain or
Speaker 5: build this person's wealth while us, you know, people in
Speaker 5: our community, people who don't have access to this team, Like,
Speaker 5: we're trying to figure out how to how to do
Speaker 5: stuff day to day, and we got to think about
Speaker 5: our money. We got to think about how to make
Speaker 5: the money. We got to think about how to manage
Speaker 5: the money. And so that's why when they say that term,
Speaker 5: you know, the rich get richer is because they have
Speaker 5: a team. They have things and systems and processes in
Speaker 5: place that keep them at that level.
Speaker 3: And so for me, you know, I'm a big Jay fan.
Speaker 3: So from a quote j all.
Speaker 5: Day, right, right, so Jay said, there's much bigger issues
Speaker 5: in the world, I know, but I first had to
Speaker 5: take care of the world, I know. And so for me,
Speaker 5: I'm like, Yo, I'm from the I'm from the projects,
Speaker 5: but I'm from you know, you see the hollow, right,
Speaker 5: I'm from the projects. I'm from one hundred twenty ninth
Speaker 5: Street and eighth Avenue like a New hallan them, right,
Speaker 5: and so you know what I mean. So I'm from
Speaker 5: o hallm So I understand what it's what it's like
Speaker 5: to be from the bottom. But then I've done well
Speaker 5: for myself, so I also understand that other side of it,
Speaker 5: and I'm like, nah to same it, like my people
Speaker 5: need this, right, So there's much big issues. I could
Speaker 5: be doing so many other things, but I first had
Speaker 5: to take care of the world. I know, and I
Speaker 5: think that you know for us, and this is why
Speaker 5: I appreciate what y'all do as well, is because we're
Speaker 5: credible messengers, right, like you can't like Yo, I've been
Speaker 5: to Rikers Island and I've been in the corporate boardroom
Speaker 5: right talking the same It's the same language, and it's
Speaker 5: nothing nobody could tell me about this be because I've
Speaker 5: I've been on both sides, and I think that's what
Speaker 5: makes us credible because we got the seats and I
Speaker 5: think that's important, right how having those receipts, but reaching
Speaker 5: people at a level that they understand and hip hop
Speaker 5: money they're not they're.
Speaker 3: Not mutually exclusive.
Speaker 7: It's important because it's like we said this before, it's
Speaker 7: like the messages for everybody, but the people who need
Speaker 7: it are going to be impacted by it most are
Speaker 7: going to receive it, sure you know what I mean.
Speaker 7: And that's something that we prod ourselves on, right because
Speaker 7: like you said, we are the messages of this and
Speaker 7: we have receipts to prove it.
Speaker 4: You know what, It's interesting because it's people say that
Speaker 4: hip hop is not finance. Hip hop actually is fun.
Speaker 4: Everything about it is money, right as far as the lyrics,
Speaker 4: it's a business, a billion dollar business.
Speaker 3: And it always was about education.
Speaker 4: At its core, was educating, even if it's not educating
Speaker 4: you on the right thing to educated at things about
Speaker 4: it is like even for me, like you know, I
Speaker 4: probe myself on having a very good memory. But one
Speaker 4: of the things that I think keeps my memory so
Speaker 4: good is that I have so much rap lirics that
Speaker 4: I remembered, right, And like I said, a lot of
Speaker 4: the things that I learned there from rap, they weren't
Speaker 4: necessarily positive, but it was still an education, right. So
Speaker 4: it's like, now, if we can teach people using lyrics
Speaker 4: and music as something that they can relate to culturally,
Speaker 4: to me, that's a win win.
Speaker 3: That's a win win.
Speaker 4: And I'm gonna tie this all in with your books
Speaker 4: because that's actually what you do as far as writing books.
Speaker 4: So in the next segment, we're going to talk about
Speaker 4: the journey from being employed to being a self entrepreneur
Speaker 4: and publisher of your books and that's the whole journey
Speaker 4: as well, because a lot of times people don't a
Speaker 4: fully understand the book industry for sure, how it can
Speaker 4: be lucrative, how they can publish a book themselves, they
Speaker 4: don't need a major company to do it for them. So, yeah,
Speaker 4: we're gonna go in through the one on one on books.
Speaker 3: All right.
Speaker 4: So you're an entrepreneur. You do a lot of different things,
Speaker 4: but one of the things that you do is you're
Speaker 4: an author and you wrote seven books? Seven books, all right,
Speaker 4: so can you talk about that. We haven't covered the
Speaker 4: book industry yet, So what is the process of writing
Speaker 4: a book? Like as far as from the do you like? Yeah,
Speaker 4: can you just walk me through that? Do you have
Speaker 4: a ghostwriter do?
Speaker 3: Yeah? Yeah? You actually sit there.
Speaker 9: Yeah.
Speaker 3: So I'm gonna tell you.
Speaker 5: So when I wrote my first book ten years ago,
Speaker 5: it took me about eight maybe eight nine months to
Speaker 5: put the book out because I literally I had a
Speaker 5: BlackBerry at the time. I literally would like sit in
Speaker 5: my car and like write the book on my BlackBerry.
Speaker 5: Now fast forward, I got done by the book in
Speaker 5: two months, maybe less than that. Because technology is the
Speaker 5: great equalizer for everything, and so for me, the way
Speaker 5: that you write a book is And this is what
Speaker 5: I would suggest to anybody is to start with the
Speaker 5: end in mind. So before you even write a first
Speaker 5: chapter or anything, understand what is it that you want
Speaker 5: people to get out of this book. And now I
Speaker 5: need you to say this is the end, this is
Speaker 5: what I want people to get, and then not work
Speaker 5: your way backwards. Right, So if I want people to
Speaker 5: get the financial lessons that jay Z taught in four
Speaker 5: forty four, that's the main thing. So when people who
Speaker 5: are finished, they're gonna understand how to build generational wealth.
Speaker 3: And so how do I do that? So now I
Speaker 3: go backwards and I outline.
Speaker 5: I say, all right, so I'm gonna go from from
Speaker 5: self sufficiency to cooperative economics to generational wealth, right, and
Speaker 5: I'm gonna break down each of those into chapters. Now
Speaker 5: that I've broken down into chapters, I'm gonna go to
Speaker 5: each chapter and I'm gonna bullet point everything and say
Speaker 5: these are the main things I want to talk about
Speaker 5: in each different chapter and literally dictate the rest.
Speaker 3: Now you didn't did you go to formal school for that?
Speaker 3: You study literature? This is just all all self taught.
Speaker 5: So so here's what I realized, and this is a
Speaker 5: great message as to you don't necessarily have to listen
Speaker 5: to people because they've done it, or because they have
Speaker 5: a master's or whatever the case may be.
Speaker 3: Do what works for your audience, right.
Speaker 5: And what I realized was when I wrote my first
Speaker 5: book and then I started you know, that one did
Speaker 5: pretty well. And then I wrote my second book, which
Speaker 5: is What the Fight Go Twelve Steps of Repair on
Speaker 5: your Credit. I realized that people like that book because
Speaker 5: I wrote the way I talked, and my audience didn't
Speaker 5: care about syntax, they didn't care about you know, you know,
Speaker 5: and I don't want to say proper because at the
Speaker 5: end of the day, my goal was to get the
Speaker 5: message out to the people that I needed to get
Speaker 5: the message. And so what I decided to do is like,
Speaker 5: you know what if people are resonated with my writing
Speaker 5: because they like it, you know, I write the way
Speaker 5: I talk, then that's why I started to dictate books.
Speaker 5: After I dictate the book, I then I do send
Speaker 5: it to an editor of it, right, because I'm you know,
Speaker 5: I would dictate what is that?
Speaker 3: What does that mean? So like literally I pulled my
Speaker 3: off phone out.
Speaker 5: I gotta yeah, I got an MV eighty eight and
Speaker 5: I literally so now I got this outline, right, I
Speaker 5: have this outline.
Speaker 3: I know each of the chapters.
Speaker 5: So chapter one, you know, uh, you know, don't spend
Speaker 5: money on the V twelve engine. And so now right,
Speaker 5: and so now I'm literally speaking into my phone as
Speaker 5: if I was teaching it, right, And so as a
Speaker 5: public speaker, you know, if you tell me right now
Speaker 5: I need you to talk about a topic, I could
Speaker 5: get on my feet and talk about the topic. And
Speaker 5: so literally I would just talk into the microphone and
Speaker 5: dictate what you know, what I want people to learn
Speaker 5: from that chapter. The great thing about technology is because
Speaker 5: you have you know, you have uh.
Speaker 3: Not as you have services like fiver.
Speaker 5: Right, you go to fiver and get somebody to translate, right,
Speaker 5: to transcribe what you just said into the written form.
Speaker 3: And so now you go to fiver they transcribe it
Speaker 3: for you.
Speaker 5: Now you have a whole ten pages that you just
Speaker 5: dictated in twenty minutes. Literally in twenty minutes. You got
Speaker 5: cost supposed to cost for that maybe one.
Speaker 3: Hundred dollars, maybe two hundred dollars. You know what I'm saying.
Speaker 3: It depends on how you know how much time, right, and.
Speaker 5: So you know, you get them to to you know,
Speaker 5: to to transcribe it for you and then that that way.
Speaker 5: Now you have this book written or raw form of
Speaker 5: how you talk. You go through it first though, right,
Speaker 5: you go through it, you make sure it reads right.
Speaker 5: You you know, you may have to do some research,
Speaker 5: like so for me, I have to research certain stories. Right,
Speaker 5: So if I'm talking about you know, owning your rights
Speaker 5: and prints, I had to learn. I had to I
Speaker 5: had to talk about Prince's story and you know he
Speaker 5: didn't have a will, and you know what he wanted
Speaker 5: to do with his things, and I need to add
Speaker 5: those things. So those pieces you add later, like the
Speaker 5: research and all that stuff you add later. But the
Speaker 5: main topic your knowledge, what you want people to learn.
Speaker 5: You dictate that. You go through the book and literally
Speaker 5: I think you can.
Speaker 3: You can. You can write and publish a book two
Speaker 3: to three months times.
Speaker 7: And that's been the process from the first second book
Speaker 7: on or no.
Speaker 5: So I started this process. So I'm at I'm at
Speaker 5: seven books, book four to seven.
Speaker 4: I've dictated all all right, So that's how you actually
Speaker 4: write the book. Yeah, Now the next step of actually
Speaker 4: publishing a book getting it out there?
Speaker 3: What's that? Yeah?
Speaker 5: So publishing the book is literally going through Amazon, right,
Speaker 5: and so you know Amazon used to have a company
Speaker 5: called create Space, but they all kind of merged it
Speaker 5: now into their their kind Kindle.
Speaker 3: So if you go to.
Speaker 5: Amazon KDP dot com, so it's like can do direct
Speaker 5: publishing is the name of the company. Literally, Uh, you
Speaker 5: would go? So I use five again, right, so I
Speaker 5: get a book cover done?
Speaker 3: So can you playing with Fiver? I just heard that
Speaker 3: company book can you plain? Oh? Yeah?
Speaker 5: So Fiver is a marketplace for any service that you need,
Speaker 5: graphic designers, anything.
Speaker 3: You need, you need, freelance, yeah, freelance.
Speaker 5: People, right, And so the great thing about Fiver is
Speaker 5: that Fiver has freelancers from all over the world. And
Speaker 5: so in someone in Indonesia who is a graphic designer
Speaker 5: is not going to charge you one thousand dollars for
Speaker 5: a book cover. They're literally gonna charge you ten to
Speaker 5: fifteen dollars or twenty dollars or thirty dollars something that
Speaker 5: we look at all this is nothing, but for them,
Speaker 5: you know, the course of living is so low, so
Speaker 5: that's a lot of money for them, right, And so
Speaker 5: I use fiver to create you know, I use a
Speaker 5: graphic designer on Fiver. I literally never paid more than
Speaker 5: fifty dollars for a book cover after I use Fiver
Speaker 5: and my book covers. If you if you go to
Speaker 5: Amazon right now, you look at all of my book covers.
Speaker 5: They all look professional. They're all done, you know, with
Speaker 5: top quality. But I'm paying fifty dollars for that. You
Speaker 5: also can go to fiber right so once you are
Speaker 5: you finished writing the book, you get somebody to edit
Speaker 5: the book for you. Uh, there's a layout design, right,
Speaker 5: so when you look at the book, the book has
Speaker 5: to be laid out somehow. I use fiber for that
Speaker 5: as well. I go to fiver. Wait, hold on, let
Speaker 5: me stop giving them plug sponsor dollar cut the yeah,
Speaker 5: come and check fiveer cut. So you can go to
Speaker 5: any but but but you know, like you could, you
Speaker 5: could literally, you know, get somebody to design the inside
Speaker 5: of the book for you as well.
Speaker 3: And that's how you get the professional look, right.
Speaker 5: And so once you have your cover, your cover file,
Speaker 5: you have your your inside file, you then upload that
Speaker 5: to Kindle Direct Publishing. And there's a couple of things
Speaker 5: that that happens with that right number one. Once you uploaded,
Speaker 5: you write, you know you you put your title in,
Speaker 5: you put the subtitle, you put your name, your bio,
Speaker 5: you put all that stuff in, and that's how it's
Speaker 5: gonna be populated into Amazon dot com and ready for sale.
Speaker 5: The only sort of caveat to that is that Kindle
Speaker 5: Direct Publishing will give you an ISBN number, right, And
Speaker 5: so your i SBN number is your is the book
Speaker 5: where people search the book as your barcode. And so
Speaker 5: if you go through Amazon to get an ISBN number,
Speaker 5: when you go to Amazon, it's going to show Amazon
Speaker 5: is gonna say you independently published this book, right, Or
Speaker 5: you can buy your own ISBN number, which is if
Speaker 5: you go to Bowkers. So Balker's is the company that
Speaker 5: offers ISBN numbers and that's what identifies your book. If
Speaker 5: you go to buy Bokers and I think the website
Speaker 5: is my Identifiers dot Com, you can actually buy your
Speaker 5: own ISBN number.
Speaker 3: Why is that important? Right?
Speaker 5: It's important because for me as a speaker, as somebody
Speaker 5: who you know, my books are are how I teach
Speaker 5: the people. But it also is a way like a
Speaker 5: resume that lets me in so people could book me
Speaker 5: for speaking engagements, people book me for media, you know,
Speaker 5: media opportunities, things of that nature, which give me more
Speaker 5: visibility to some more books. For some reason, there's still
Speaker 5: this negative taboo on self published office and so if
Speaker 5: I use Amazon to to give me my ISVN number,
Speaker 5: it's gonna show that I'm independently published and people are
Speaker 5: not gonna.
Speaker 3: Take me as serious. Serious.
Speaker 5: So what I do is I go to Bowker's and
Speaker 5: I buy my own ISVN number under my own company
Speaker 5: called One Brick Publishing. Right, so all of my books
Speaker 5: have been distributed under One Brick Publishing. The reason why
Speaker 5: it's One Brick Publishing and it's not Ash Cash Publishing
Speaker 5: is because I want you to I don't want you
Speaker 5: to be like, oh, Ash Cash.
Speaker 3: The same guy as doing another lot. It always looks
Speaker 3: better if it's AIG exactly.
Speaker 5: So now people are like yo. I literally get people
Speaker 5: to hit me like yo, can you connect me with
Speaker 5: one brick publisher?
Speaker 3: Back?
Speaker 5: It sound dope, And honestly, you know what one brick
Speaker 5: Publishing is because back in the days, I used to
Speaker 5: move those bricks.
Speaker 3: Brick publisher out of time. So that's where that's where,
Speaker 3: that's where I got it.
Speaker 5: From Actually, I was watching a Will Smith story and
Speaker 5: Will Smith was giving his example about how him and
Speaker 5: his brother got you know.
Speaker 3: Earners, what's up?
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Speaker 5: Just Pops tore down this wall and told them to
Speaker 5: rebuild the wall, and they were looking like, yoh, I'm
Speaker 5: anna rebuild the wall. They said, yo, build it one
Speaker 5: brick at a time, and if you make sure that
Speaker 5: this is the best brick possible, then you'll have a
Speaker 5: good wall. So I was like, oh, that's a dope story.
Speaker 5: Then that's what I'm gonna do. I'm gonna build a
Speaker 5: publishing company one brick at a time. And so now
Speaker 5: when you look at my books, they're all published by
Speaker 5: one brick. And the reason why that's important because now
Speaker 5: when people are looking for somebody, looking for experts, they're
Speaker 5: looking for people, uh, they're gonna see everything.
Speaker 3: You know, everything's professional.
Speaker 5: It gives this, you know, illusion that you're signed to
Speaker 5: a publishing house and people will take you more serious
Speaker 5: from that.
Speaker 3: Now that's the dope before I just want to see
Speaker 3: you're early leadship man, we give out not fast game
Speaker 3: fact like.
Speaker 4: Yo, honestly, we might have to start charging for myself.
Speaker 3: It's a little different. C's getting crazy. It's crazy.
Speaker 7: So you have you haven't done an audio book yet,
Speaker 7: right about? You haven't off a book, So is it
Speaker 7: the same process? Like, so if I you do it
Speaker 7: through I'm not gonna say the companies. Yeah, right, you
Speaker 7: send it to an editor. Now they tell you what
Speaker 7: you need to say, and you do it through the audio.
Speaker 3: No so so, so way I do the audios?
Speaker 5: And that was that was another thing, right, So I
Speaker 5: was like, so I make I make a living off
Speaker 5: a book, so you know what I'm saying. And what
Speaker 5: I realized was that you know, and it happened and
Speaker 5: I went backwards because when I put out the j book,
Speaker 5: the four forty four book, I had uber drivers like, yo, bro,
Speaker 5: I need this book, but I'm in my uber all
Speaker 5: day and I'm like, oh, and so I kept forgetting
Speaker 5: about the market of people who are the drive who
Speaker 5: don't have time right or not pick up a physical book.
Speaker 5: And so literally like fashion the garage band, Like I
Speaker 5: literally recorded my audio books right right, you know what
Speaker 5: I'm saying, Like I literally you know what I'm saying,
Speaker 5: like like recording my books on garage band once to
Speaker 5: and I like I read the book. So I'm literally
Speaker 5: like reading the book once it's done. Even if I
Speaker 5: mess up with whatever the case may be, to get
Speaker 5: get everything right, I send it to somebody on on
Speaker 5: that company again and you can look for you know,
Speaker 5: you know, audio edit to whatever the case may be.
Speaker 3: Uh.
Speaker 5: They edited, they even take out the dead air, so
Speaker 5: like like sometimes if it doesn't sound right and there's
Speaker 5: dead air, they take they like they edited compress it.
Speaker 5: I mean you you know you listen to it. All freelance, right, yeah,
Speaker 5: all freelance. Yeah, all these people are freelance. And then
Speaker 5: there's a company called a c X. It's all owned
Speaker 5: by Amazon. Amazon run things. So yeah, they run things.
Speaker 5: So a c X right, a a c X dot com. Uh,
Speaker 5: if you go to them, now, you upload your file,
Speaker 5: you put the title and all that stuff, and then
Speaker 5: they distribute the book to audible dot com and iTunes
Speaker 5: and so now if you look look for my book
Speaker 5: on audio, you'll see it on audible, You'll see it
Speaker 5: on iTunes.
Speaker 3: And that's how I do audio books. They do for free. Yeah.
Speaker 5: So so the so the thing about Amazon and a
Speaker 5: c X and on these people, it's print on demand, right,
Speaker 5: which means that it's all consignment. So it's not like
Speaker 5: you don't have to pay anything. They just take a
Speaker 5: percentage of what's being sold.
Speaker 3: Right. I was gonna ask you that because somebody else
Speaker 3: try My man I M P O P. Steve. Yeah,
Speaker 3: he wrote a book and that's my guy too. Yeah. Yeah.
Speaker 3: I spoke to them and.
Speaker 4: He was saying that, like you said, because I was
Speaker 4: asking him, like, what if you have like a thousand
Speaker 4: books and they're not selling. He was like, well, they
Speaker 4: only print the books as you want it. If you
Speaker 4: go into a show, you can have like one hundred books,
Speaker 4: but until then it's ordered and then when they actually
Speaker 4: order it, then they'll print it.
Speaker 3: Can you explain.
Speaker 5: Yeah, So it's so it's the dopest thing. And that's
Speaker 5: why I think. And it's two different business models, right.
Speaker 5: I'm not of the thinking that one is better than
Speaker 5: the other. Do what works for you, right, Because we
Speaker 5: all know Eric Tom, the hip hop preacher, when he
Speaker 5: came out with his book, he did not put it
Speaker 5: on Amazon, right, He sold them straight out his garage.
Speaker 3: He did all that, right. And you know, obviously you
Speaker 3: keep the lion share.
Speaker 5: But if you have the capital upfront to do that,
Speaker 5: to buy the books and do all that stuff, then
Speaker 5: that's fine. Or if you have the you know, if
Speaker 5: people are reaching out to you, right you have the demand,
Speaker 5: then that makes sense. But if somebody's just starting out,
Speaker 5: I literally write like I can literally put out a
Speaker 5: book for less than five hundred dollars, right, because all
Speaker 5: I'm telling you is that all I need is the
Speaker 5: person to do to cover for me. I need an editor,
Speaker 5: and I need somebody to do the design for me.
Speaker 5: And then now I have the book out, what happens
Speaker 5: is I set the price. Right, So let's say I
Speaker 5: want I want to charge you know, I want to
Speaker 5: charge fourteen ninety nine for my books. I put it
Speaker 5: out on Amazon for fourteen ninety nine and so so,
Speaker 5: so I don't have to pay anything at all. Every
Speaker 5: time somebody orders a book Amazon, they take care of
Speaker 5: the printing and so they minus the printing course, and
Speaker 5: so you know, a book like this, you know, probably
Speaker 5: probably cost you about two dollars and fifty cents to print,
Speaker 5: and so they take out that two dollars and fifty
Speaker 5: cent from that fourteen ninety nine, and then just to
Speaker 5: have put it on their platform, they might take twenty
Speaker 5: to forty percent of that and then you get the difference.
Speaker 5: And so that's how it works where you could sell
Speaker 5: a thousand books, but you don't ever have to worry
Speaker 5: about keeping you know, you know, inventory in your trunk
Speaker 5: or anything like that.
Speaker 3: I mean for me as a speaker. And that's the
Speaker 3: great thing about.
Speaker 5: It too, is that you know, when I when when
Speaker 5: people buy books on Amazon, I get I get a
Speaker 5: check from them each month right at the end of
Speaker 5: the month. But when I do speaking engagements, I'm not
Speaker 5: you know, I'm I'm ordering my books from them.
Speaker 3: And think about it.
Speaker 5: If I print out this book and it cost me
Speaker 5: two dollars and fifty cent, I'm selling it to you
Speaker 5: hand in hand ten dollars. So I'm still making seven
Speaker 5: dollars and fifty cent and I had to put up no,
Speaker 5: you know, like I had to put up the two
Speaker 5: fifty up front to get it, but I don already know.
Speaker 5: Oh I'm about to go to the speaking engagement or
Speaker 5: you know, I'm about to speak at.
Speaker 3: The school and the school wants X amount of copies.
Speaker 5: And so it's really a low overhead way to make
Speaker 5: money by not having to keep that keep a lot
Speaker 5: of a lot of the reve or inventory in your trunk,
Speaker 5: you know, in your garage. Because I remember my first book,
Speaker 5: like those books were collecting dusk. I was like, hype,
Speaker 5: you know, I put the money out of the front.
Speaker 5: Let me get a thousand copies. I'm thinking that they're
Speaker 5: gonna sell out and I'm gonna sitting there look at
Speaker 5: these like blowing dust off of them.
Speaker 3: You know what I'm saying? We got, we got.
Speaker 7: I mean it's pretty similar to us. Like a lot
Speaker 7: of times we go places and people ask us like, yo,
Speaker 7: can I get a shirt?
Speaker 3: A shirt?
Speaker 7: And we're like, well, we really gonna carry the shirt, right,
Speaker 7: we got a copy that you order them online. You
Speaker 7: go to our website, you can get them. We don't
Speaker 7: walk around with inventory, right, because like who wants to.
Speaker 5: Be stuck with E five hundred exactly and right and
Speaker 5: exactly putting out that upfront capital and then having to
Speaker 5: wait or hustle your way to get rid of that inventory,
Speaker 5: opposed to just saying, you know what, if the demand
Speaker 5: is there, let me put it out there. And if
Speaker 5: the demand is there, it's a win win for everybody.
Speaker 5: And that's why I like that that business model.
Speaker 4: And all right, so for independent authors, how does that work?
Speaker 4: As far as different, Like if you signed to a
Speaker 4: major public kit like Simon and Schuster that it's like
Speaker 4: I think Charlamage because he actually Charlomagne, he spoke about
Speaker 4: that where he signed to Solomon Schuster and.
Speaker 3: He did the book Black Privilege.
Speaker 4: Then Think did another book and he was saying he
Speaker 4: was like, you know what, I should have just did
Speaker 4: this myself.
Speaker 3: And he would have killed it he did. So, like,
Speaker 3: what's the like, is it like a record deal like
Speaker 3: they take? Exactly, It's exactly like it. It's exactly like
Speaker 3: a record deal.
Speaker 5: So so pretty much it's exactly like a record pretty much.
Speaker 3: Simon and Schuster says, oh you hot, right now, all.
Speaker 5: Right, I'm gonna put out this book and I'm gonna
Speaker 5: give you points off the book, right and so if
Speaker 5: I sell the book for ten dollars, I'll give you
Speaker 5: a dog like and then numbers of it, like it's
Speaker 5: so archaic, like their numbers are probably still that. Right,
Speaker 5: if they sell a book for ten dollars, you probably
Speaker 5: still only get one dollar off of every book you sell.
Speaker 3: Right, he has two number one best sellers exactly.
Speaker 5: And so what happened is, you know, they definitely gave
Speaker 5: him an advance because of who he is, Right, So
Speaker 5: what happens is they but they give him this advance,
Speaker 5: They say, here's this money up front, and then whatever
Speaker 5: we sell you get, you know, like we deduct that
Speaker 5: from the advance and you'll get royalties forever. Right, you'll
Speaker 5: get a dollar off every book you sell forever. But
Speaker 5: who gets that nine dollars? Right, it's Simon and Schuster.
Speaker 5: He's a big enough name that if he self published
Speaker 5: the book himself, he would have kept the line share
Speaker 5: of that. And that's why I love being a self
Speaker 5: published author, right, because that's exactly that. When I first
Speaker 5: wrote my book, I knew that I have direct access
Speaker 5: to my consumer through Twitter, and then Instagram came and
Speaker 5: then Facebook to the point and I'm not even done yet,
Speaker 5: Like I haven't even hit the height of where I
Speaker 5: know I'll be but imagine that right the moment where
Speaker 5: millions of people know that ash Cash chiefes financial education
Speaker 5: and people say, wow, he got these books. I want
Speaker 5: to learn about credit? Where can I go? I want
Speaker 5: to learn about this? And they go and get all
Speaker 5: of these books. I eat off that forever.
Speaker 3: You know what I'm saying.
Speaker 4: But this intellectual probably, and like you said two off camera,
Speaker 4: is like, that's something that stays.
Speaker 3: That's a cataalog like music.
Speaker 4: Even when Nipsey, A lot of people just got up
Speaker 4: on Nipsey last year with his last album, but he
Speaker 4: had a Body of Work mixtape before that. So when
Speaker 4: they heard Victory Lap, they were so impressed with it,
Speaker 4: and it's like, Okay, let me go back to Bulletain,
Speaker 4: got no names on it and all the other stuff
Speaker 4: that he did early on. But you already have that
Speaker 4: music since. Even Chris Gotti said that on our interview
Speaker 4: with him, when he was like, once the music is dead,
Speaker 4: it should be there forever because DMX is still going
Speaker 4: to make money if somebody buys. It's dark and hell
Speaker 4: is exactly it came out fifteen years exactly.
Speaker 7: It's like they had the Wall Street Jonna actually published
Speaker 7: this article on slick Rick and how a lot of that.
Speaker 7: He is the most sample song in the history of
Speaker 7: hip hop. And he still makes money off it, yep,
Speaker 7: but not as much as he could have. Right, he
Speaker 7: still is YO.
Speaker 5: Think about this, and I think I would to say
Speaker 5: I wrote it in the four to forty four book
Speaker 5: I talked about with the Houston right when Bodyguard came out.
Speaker 5: I Will Always Love You her biggest record ever. Right,
Speaker 5: Dolly Parton wrote it. She made the least amount of
Speaker 5: money from it. Whitney used to make the least amount
Speaker 5: of money from it.
Speaker 3: Dolly Partner. It's a sample, she wrote her. This is
Speaker 3: her song. It's her. I think she actually performed it
Speaker 3: before too. It's a remake and remake of the song,
Speaker 3: right and so she.
Speaker 5: So, so you know now Whitney Houston, you know, crossed over.
Speaker 5: She has this movie with Kevin Costner and all these
Speaker 5: people are like, oh my god, I Will Always Love You.
Speaker 3: I think. I think it's so forty two million. They're
Speaker 3: crazy numbers.
Speaker 7: And she had, I mean, thankfully for her, she had
Speaker 7: like three other number ones off the sound.
Speaker 3: The biggest one was always you know what I'm saying.
Speaker 5: So and so the point is as as the Honorable
Speaker 5: Sean Carter says, until you own your right, until you
Speaker 5: own your own you can't be free. It's about it's
Speaker 5: about ownership. And you know, again, you have to believe
Speaker 5: in yourself right. And a lot of times people are
Speaker 5: gonna say, yo, you know what, I'm gonna take it.
Speaker 5: I mean, you know, sometimes people will sell their intellectual
Speaker 5: property because they want to put it in the door,
Speaker 5: they want to do certain things. But if you believe
Speaker 5: that you're information is gold. If you believe, or if
Speaker 5: somebody else believes, and they're willing to pay you for it,
Speaker 5: sometimes waiting it out right, like master P said. Master
Speaker 5: P was like, yo, they when once they offered me
Speaker 5: a million dollars, I realized I knew I was worth
Speaker 5: you know what I'm saying. And so because of that,
Speaker 5: he held out and that's why he made so much money.
Speaker 3: And so we have to be of that mindset.
Speaker 5: And that's what you know, I like to teach, and
Speaker 5: that's what we're teaching, is ownership is key because that
Speaker 5: that is that is your you know, that's your income,
Speaker 5: that's your legacy. That's where you could pass down. You
Speaker 5: can't pass right, all right, Great if you get this
Speaker 5: royalty from another company them like they were not. They
Speaker 5: did not write the book. They did not, they did
Speaker 5: not write the verse. Why they getting the most of it?
Speaker 3: Why? Why why am I signed to you? Right?
Speaker 5: Yes, if you have the distribution channel, then we should partner,
Speaker 5: we should make money together.
Speaker 3: But why am I only getting ten percent?
Speaker 5: And and yeah, you got costs associated with it, but
Speaker 5: you're still making more than me.
Speaker 3: And it's my name, my likeness, my infotion.
Speaker 5: My music, my whatever, and now you're you're able to
Speaker 5: profit the most of it.
Speaker 3: It doesn't make sense.
Speaker 4: Gyms, A lot of hyms, A lot of hyms right there.
Speaker 4: All right, So now we got the whole book industry
Speaker 4: under wraps. So now we're going to go into some
Speaker 4: some tips for everyday people, all right, So in the
Speaker 4: last segment, we're going to talk about some financial tips
Speaker 4: for everyday people.
Speaker 3: Right.
Speaker 4: We're going to try to give a few gyms that
Speaker 4: people can use in a day to day life because
Speaker 4: a lot of times, as you said, we don't know
Speaker 4: and it's an ongoing learning process.
Speaker 3: Right.
Speaker 4: So one of the things I want to talk about
Speaker 4: is that we covered credit and the importance of credit.
Speaker 4: And I know you have a credit company, right, sure,
Speaker 4: But I got a question a DM where somebody says, like,
Speaker 4: what's the best way to pay off your debt? Like,
Speaker 4: I know some people have a process where they pay
Speaker 4: off the.
Speaker 3: Higher interest credit cards first.
Speaker 4: Some people do the lowest balances first, Like what's your
Speaker 4: philosophy on that?
Speaker 3: Yeah?
Speaker 5: So so I like, I like the lowest balance philosophy,
Speaker 5: and so I wrote a book called you Know What
Speaker 5: The Fight Goes twelve Stepisode and your credit right, and
Speaker 5: I talk about the snowballs is what it's called. But
Speaker 5: the reason though, right, the reason why the philosophy on
Speaker 5: taking your lowest balance and paying that off first is
Speaker 5: important is because you want some small wins, right.
Speaker 3: It's the mindset.
Speaker 5: I've seen people who try to say, all right, you
Speaker 5: know what, this credit card is charging me the highest
Speaker 5: interest rate, and so I'm gonna pay that one first,
Speaker 5: and then they're paying the minimums and they're trying to
Speaker 5: pay that off, and they wind up looking at their
Speaker 5: credit card balances each month and it looks like nothing
Speaker 5: is going anywhere.
Speaker 3: They get discouraged.
Speaker 5: They wind up doing something else because they don't see
Speaker 5: any forward motion. The best way to pay down credit
Speaker 5: card debt is it will always be. To take all
Speaker 5: of your credit card your credit cards, put them in
Speaker 5: order from smallest to largest balance, make sure that you
Speaker 5: pay off the minimums on all of the cards. And
Speaker 5: but it's gonna start with a budget. Right, You're gonna
Speaker 5: have to budget a certain amount. You're gonna say, you
Speaker 5: know what, I'm gonna budget four hundred dollars each month
Speaker 5: towards debt, pay the minimums on all of the cards,
Speaker 5: and whatever's left over from that four hundred dollars, you're
Speaker 5: gonna take that money and you're gonna pay off the
Speaker 5: lowest amount completely. Right, the following month, you do the
Speaker 5: same thing. You take the lowest amount, you pay the minimums,
Speaker 5: and then whatever's left over you snowball that amount to
Speaker 5: the next one. You keep doing that until you get
Speaker 5: this one account that's your biggest account.
Speaker 3: And now you take that four hundred dollars and.
Speaker 5: You tackle it. You keep tackling and keep tackling it,
Speaker 5: and then eventually you'll realize that you'll be debt free.
Speaker 5: That works because it motivates you. Right, if you have
Speaker 5: a credit card that has two hundred dollars on it,
Speaker 5: and you went from having five cards to four cards.
Speaker 3: You see like, oh wow, I see the result. I
Speaker 3: saw that.
Speaker 5: I that if I stay focused, you know, I cut
Speaker 5: down this one balance, then the next month, you know
Speaker 5: that card that has five hundred dollars, it takes you
Speaker 5: two months to pay that off.
Speaker 3: Then that's that.
Speaker 5: Those are those small wins, and psychologically it gives you
Speaker 5: the you know, the motivation to keep it.
Speaker 7: At the same time, when you're chopping them down, you're
Speaker 7: decreasing the utilization rate absolutely, So we're trying to keep
Speaker 7: that under thirty hundred thirty percent.
Speaker 5: And I think what people people love that thirty percent number.
Speaker 5: But the fact of the matter too is that so
Speaker 5: your credit goes three hundred to eight fifty, anything over
Speaker 5: seven twenty is excellent credit. Those who have a seven
Speaker 5: twenty or above actually keep their utilization between ten and
Speaker 5: fifteen percent lower even lower, right, because the mindset or
Speaker 5: the way the fycal algorithm works is that it rewards
Speaker 5: people who don't seem as if they need credit. So
Speaker 5: the more it looks like you need credit, the more
Speaker 5: they'll lower your.
Speaker 4: School That's the fact. Because actually, I just I haven't
Speaker 4: checked my credit a long time. I just checked it
Speaker 4: and it was a seven eighty and at fifteen percent
Speaker 4: utilization ragual exactly that same number in seven eighty.
Speaker 7: So because if you think about it, right, if I
Speaker 7: got a hundred dollar card and I'm paying ninety dollars
Speaker 7: right right, that seems affordable.
Speaker 3: Right.
Speaker 7: But if I got a five thousand dollars debt and
Speaker 7: I'm paying that, you don't feel it exactly.
Speaker 3: You know what I'm saying, They're gonna take interest on that.
Speaker 7: Now you really only pay fifty dollars, right, doesn't It
Speaker 7: doesn't feel the same.
Speaker 4: But let me ask you this. Let me ask you
Speaker 4: this though. So let's say you have ten credit cards, right,
Speaker 4: you pay off all ten?
Speaker 3: Yeah?
Speaker 4: Four, Now you only start using one on a regular basis.
Speaker 4: You're not using the other nine. Does that hurt you?
Speaker 4: Does it?
Speaker 2: So?
Speaker 3: Yes? And no? Right?
Speaker 5: So what happens is this is that your utilization ratio
Speaker 5: is an aggregate of all the cards that you have, right.
Speaker 5: And so if you have you know, ten cards, you're
Speaker 5: not using any other nine and you're only using the one,
Speaker 5: it's gonna help you because that one card is a
Speaker 5: small percentage of your total utilization. But what happens is
Speaker 5: if you're not using the other nine cards, and the
Speaker 5: credit card companies realize that, you know what, this person's
Speaker 5: not using the cards, so I'm gonna close this account.
Speaker 5: Then as they close the accounts, that hurts you because
Speaker 5: now fifteen percent of your score is based on your
Speaker 5: length of credit history. And so one of those cards
Speaker 5: might have a card that you had for a long
Speaker 5: time which was helping you score, and once that card
Speaker 5: is closed, it negatively impacts you. Plus you use, you
Speaker 5: lose that utilization, right because now that credit limit is
Speaker 5: no longer available, so that your utilization ratio is gonna
Speaker 5: go up once they close those cards, right, And so
Speaker 5: it definitely is sort of like a gain, like if
Speaker 5: you have that many credit cards.
Speaker 3: A lot of times I.
Speaker 5: Like to say, if you want, like if credit matters, right,
Speaker 5: if credit doesn't matter, like if you're not gonna buy
Speaker 5: anything in a short term, then you know, I wouldn't
Speaker 5: put stuff on your credit cards just to keep this
Speaker 5: number up, right, But if credit matters, or if you're
Speaker 5: gonna buy something or whatever the case may be, and
Speaker 5: you need credit, I would say, you know, use your
Speaker 5: credit some credit cards for things that you would have
Speaker 5: paid cash for anyway. Right, And so if Let's say,
Speaker 5: for instance, you use cash to buy gas, right, use
Speaker 5: a credit card and that money that you would have
Speaker 5: you know, paid or that money you would have used
Speaker 5: to buy the gas, pay off the card with that,
Speaker 5: So that way did at least some activity on it.
Speaker 3: So the credit card companies don't close.
Speaker 4: Let me ask you this. Also, Let's say you get
Speaker 4: because they got all kind of credit cards. Now they
Speaker 4: got cards for like medical purposes.
Speaker 3: Right.
Speaker 4: So let's say you have a low utilization rate, but
Speaker 4: you get one card for a medical purpose and you
Speaker 4: max that card out. But your other utilization is good,
Speaker 4: but you max that one card out. That hurts you.
Speaker 3: It doesn't because it's the aggregate. Right.
Speaker 5: And so if you let's say you have ten cards
Speaker 5: with one thousand dollars, right, and you max out one
Speaker 5: card of one thousand dollars, your your utilization is still
Speaker 5: only ten percent, right, because your total available limit is
Speaker 5: ten thousand when you look at all the cars.
Speaker 3: And so that's what I was.
Speaker 5: Saying where it Yeah, when you close, it can hurt
Speaker 5: you because if now, if you max at one thousand dollars,
Speaker 5: and let's say the non cards say, you know what,
Speaker 5: he ain't using these cards to let me close these out.
Speaker 3: Now, your utilization go.
Speaker 5: From ten percent to one hundred percent, and that's going
Speaker 5: to immediately you know.
Speaker 7: That's a smart share assue though, Right, if you have
Speaker 7: ten cars, maybe you have ten different purposes. So if
Speaker 7: it's a supermarket, or if it's gas, or if it's
Speaker 7: you know, electronics or something like that, Like you have
Speaker 7: a purpose for each one, just like I'm randomly that
Speaker 7: one's match.
Speaker 3: Let me go to the next. What I'm saying, make
Speaker 3: a purpose for each card?
Speaker 5: Yeah, because because because credit card debt is the worst
Speaker 5: type of debt that you could possibly have, right, Like
Speaker 5: credit card debt, you're paying more than what it's worth.
Speaker 3: So yeah, and student loans, but.
Speaker 5: I mean, but even with student loans, you know, you know, uh,
Speaker 5: at least with student loans you get a degree. You know,
Speaker 5: you're able to like you know, you know what I'm saying,
Speaker 5: Like I'm not, you know, because I didn't get a
Speaker 5: degree till later on in life.
Speaker 3: So I'm you know, I could go either way with
Speaker 3: student loans.
Speaker 5: But credit cards are like is there's no reason why
Speaker 5: you should be paying credit card debt?
Speaker 3: You know what I'm saying.
Speaker 4: All Right, let's good information, very good information. So let's
Speaker 4: go retiring place. Yes, right, people will ask another question
Speaker 4: I got in the DM okay, so four one k yeah,
Speaker 4: Ira raw Ira can start with the four one K?
Speaker 4: Why is it a good idea for people to put
Speaker 4: money to a four monk man? So the fall on
Speaker 4: k it's like free money. So so first all is
Speaker 4: this right?
Speaker 5: Is that when you think about your the money that
Speaker 5: you pay to the irs, uh, when you put money
Speaker 5: into a retirementccount, it lowers you you know, what you
Speaker 5: have to pay to them because part of that money
Speaker 5: is now tax is not tax deductible, right, or you
Speaker 5: don't pay taxes on that money, right, And so putting
Speaker 5: your money in a four one k allows you to say,
Speaker 5: you know what, Uh, in the future, I'll have this
Speaker 5: money to retire off, but I don't have to pay
Speaker 5: taxes on it right now.
Speaker 3: Right. But also a lot of employers will match.
Speaker 5: Your four one k, so they might they might match
Speaker 5: you up to four percent, which means that if or
Speaker 5: four percent six percent. Four percent has been sort of
Speaker 5: like the industry norm that I've heard. And so if
Speaker 5: a job says if you they want to encourage you
Speaker 5: to say for retirement so they say if you put it,
Speaker 5: whatever you put in, we're gonna we're gonna match it
Speaker 5: up to four percent, which means that four percent is
Speaker 5: free money. And as long as you're in vested, they
Speaker 5: might they might have a stipulation, all right, you have
Speaker 5: to be with a with our company five years or
Speaker 5: whatever the case may be, you keep that money. And
Speaker 5: so not investing in a four one K, you're actually
Speaker 5: losing money, free money that the employer would have given you.
Speaker 5: And so you know, so that's one reason. But then
Speaker 5: when you think about a retirement, just as a whole,
Speaker 5: social Security might not be here for us.
Speaker 3: And so by the.
Speaker 5: Time you know, we become of age and it's time
Speaker 5: to retire, there's gonna be a certain number that you're
Speaker 5: gonna need each month to live off of, and you're
Speaker 5: gonna want to have an account that will be able
Speaker 5: to supply some of that income so that you you
Speaker 5: don't have to be sixty seventy working at Walmart.
Speaker 7: So and in terms of people who come from the
Speaker 7: education field, obviously, I mean I speak to teachers all
Speaker 7: the time, and yes, they educate our children, but they
Speaker 7: have no idea about finance.
Speaker 3: So we don't have a four to one K, we
Speaker 3: have a four H three B same thing.
Speaker 5: Same, same exact thing, right, because the importance of that,
Speaker 5: especially you know, someone that works in the education field,
Speaker 5: is that you want to make sure that you're not
Speaker 5: gonna be able to teach forever and then when when
Speaker 5: it's time for you to to to leave that you
Speaker 5: know that institution. You want to be able to have
Speaker 5: money coming in. You want to diversify your income, and
Speaker 5: so putting putting that money out up front is going
Speaker 5: to allow it to grow and if you find right.
Speaker 5: So so, you know a lot of people are like weary,
Speaker 5: you know, especially when you think about the Burnie made
Speaker 5: offs and what happened and the you know, the great
Speaker 5: recession two thousand and eight, two thousand and nine, people
Speaker 5: are like leary of you.
Speaker 3: Know, putting their money in the markets.
Speaker 5: But if you remove that isolated incident out on average,
Speaker 5: you know, you know, when you look at the stock market,
Speaker 5: markets are you know, it's always positive, right, and so
Speaker 5: just kind of keep an eye out on where your
Speaker 5: money's being invested.
Speaker 3: But that money is also gonna go.
Speaker 5: It's not like the money that you put in is
Speaker 5: that's not gonna stay at the amount that you put in,
Speaker 5: you're actually gonna earn interest on that, and that money
Speaker 5: is gonna grow through compound interest. So that way, you know,
Speaker 5: what you start off with is gonna give you a
Speaker 5: nice little cushion, you know, for you when you retire.
Speaker 3: And also the row is another great way. Yeah, I
Speaker 3: love it off.
Speaker 4: That's the way where you you you don't pay, you
Speaker 4: don't save money or taxes today, but it's tax free
Speaker 4: later on.
Speaker 5: Absolutely, And honestly I like that better, right because what
Speaker 5: happens is this, you know, tax deductible means that you know,
Speaker 5: I can deduct this amount if I put if I
Speaker 5: put ten thousand dollars, or let's say I put five
Speaker 5: thousand dollars towards my retirement, uh, and I made forty
Speaker 5: five thousand dollars, then I'm only I could deduct that
Speaker 5: five thousand off my taxes. I'm paying forty thousand taxes.
Speaker 5: But then now that five thousand that I put, when
Speaker 5: it grows to one hundred thousand when I retire, you know,
Speaker 5: I now need to pay taxes as I withdraw that money,
Speaker 5: right and so and so it's it's you know, it's
Speaker 5: tax deductible, but you pay taxes later. And the whole
Speaker 5: thought process is that when I get older, I'll have
Speaker 5: lower a lower tax burden, and so that so that
Speaker 5: that works that way. But with the ROW I love
Speaker 5: the ROFF because it's not tax deductible, but it's tax
Speaker 5: free distribution, right, which means, all right, great, I put
Speaker 5: five thousand dollars into this into this roth IRA this
Speaker 5: year I made forty five thousand dollars. I'm gonna pay
Speaker 5: forty five thousand taxes, right, But now that five thousand,
Speaker 5: when it grows to one hundred thousand, and I could
Speaker 5: withdraw a tax free I never have to owe the
Speaker 5: I R S anything on that money, on that on
Speaker 5: that growth of that money. You know, I love that
Speaker 5: especially for young people. Maybe if you're a little older,
Speaker 5: you know it may not necessarily be the right thing
Speaker 5: to do. But the reason why I live it for
Speaker 5: young people is because you know, right now, as as
Speaker 5: a young person who has more, you know, more earning ability,
Speaker 5: you could take you know, bigger risk. And if you
Speaker 5: take that money that's in a raw and you put
Speaker 5: it into something that is giving you a great rate
Speaker 5: of return, all of that growth, you don't have to
Speaker 5: pay taxes on Yes.
Speaker 4: Yeah, somebody said one time they said if if you
Speaker 4: if you did, if you were never told the information,
Speaker 4: you can't be help responsible if you were told the
Speaker 4: information and just chose not to do anything with that's
Speaker 4: on you. Absolutely agree, So you can never say you
Speaker 4: weren't told the information. Yeah, applications to your application to you,
Speaker 4: We're trying to give you as much information as we
Speaker 4: can give you, but ultimately you have to apply it.
Speaker 4: So speaking about applied information, can you talk about the
Speaker 4: money Right Legacy Program.
Speaker 5: Yeah, so I started a mind right Legacy program and
Speaker 5: you can visit mind right legacy dot com to see
Speaker 5: what the program is about. But pretty much when I
Speaker 5: was working as a as a private banker, we talked
Speaker 5: about this right that they had a team, they had
Speaker 5: the tools, they had the resources wealthy people to maintain
Speaker 5: and grow their wealth. And I realized that, yes, it's
Speaker 5: cool that I'm giving out this information, but what ways
Speaker 5: can I help people create wealth for themselves as well?
Speaker 5: And so with the mind Right Legacy Program, it's it's
Speaker 5: literally a twelve step program that I create that I
Speaker 5: created that gives you twelve steps to financial freedom. So
Speaker 5: everything from how to budget manage your credit, creating multiple
Speaker 5: streams of income, you know, estate planning or everything that
Speaker 5: you would need to create financial freedom. But then also
Speaker 5: it comes with an app that allows you to see
Speaker 5: what your net worth is, right, because I think that
Speaker 5: people need to understand that just because you make money
Speaker 5: doesn't mean that you are net worth positive, right, And
Speaker 5: your net worth is literally your assets minus your liability,
Speaker 5: Like what do you actually own?
Speaker 3: Right?
Speaker 5: Like, after you pay off everybody, what is it? What's yours?
Speaker 5: And so my program allows you to see in real time,
Speaker 5: so you can connect all of your bank accounts, you
Speaker 5: could look at all of your debt, and it gives
Speaker 5: you real time to say, Okay, you know, I owe
Speaker 5: one hundred thousand dollars in debt. I currently own an
Speaker 5: assets two hundred thousand, so I have one hundred thousand
Speaker 5: or it might be negative.
Speaker 3: Right. A lot of people who I work with.
Speaker 5: Now they start off at a place where they have
Speaker 5: a student loan debt, they have you know, mortgages or
Speaker 5: whatever the case may be, and they don't have that
Speaker 5: much assets. But now they're able to see, Okay, let
Speaker 5: me set these goals for myself, and now I'm gonna
Speaker 5: work on eliminating debt and increasing my assets, and they
Speaker 5: get access to me as a financial coach.
Speaker 3: We do live you know, live seminars. It's really an.
Speaker 5: Affordable program for anybody who's serious about creating financial freedom,
Speaker 5: not living paycheck to paycheck, getting getting rid of debt,
Speaker 5: and then the most important, leaving a legacy for their
Speaker 5: loved one.
Speaker 3: Financial freedom. Is I only hope, only hope only we want.
Speaker 3: We want to thank you for coming in.
Speaker 4: I appreciate you a lot of wisdom, a lot of wisdom, man,
Speaker 4: I hope everybody. You gotta listen to like three different
Speaker 4: times and have your books ready. Yeah, for sure in
Speaker 4: every segment. But how can the people contact you? How
Speaker 4: can they get information on the program?
Speaker 3: How can they? Yeah, all your social media handles and
Speaker 3: all that and now for sure.
Speaker 5: So the easiest way is my website, I am ashcash
Speaker 5: dot com. Everything is there from you know, my story,
Speaker 5: my mind right, legacy program, everything you could contact me
Speaker 5: through there, but then also hit me up on social media.
Speaker 3: Everything is I am.
Speaker 5: Ash cash Instagram, Facebook, Twitter, very responsive. You know, I
Speaker 5: work for the people, you know, so you know, for me,
Speaker 5: it's about giving that information out.
Speaker 3: So if you have any questions anything, just hit me
Speaker 3: up for sure, Troy. Yeah.
Speaker 7: Yeah, I mean we brought up NIP and we're gonna
Speaker 7: talk about Patreon dot com and it's growing. You know,
Speaker 7: it's like Proud to Pay program where if you want
Speaker 7: to support the podcast you can just five different tears
Speaker 7: and last I think last time we spoke, we had
Speaker 7: like thirty five and this week we got ten new
Speaker 7: members of so I'm just gonna give them a shout out.
Speaker 7: Danita and Diyad, Crystal, Daniel Sena, and Red Regis the
Speaker 7: day one.
Speaker 3: He's from the hometown, So shout out to Red. No.
Speaker 5: I think I know Red. I hit Reg up like
Speaker 5: he hit me. He was like he sent me one
Speaker 5: of your things and I was like, you're about to
Speaker 5: be on that show.
Speaker 3: He was like, yeah, I grew up with them. Sure
Speaker 3: yeah yeah.
Speaker 7: So Patreon dot com, Backslash and Nealisia feel free to join.
Speaker 3: And like I said, we got bonus content up there.
Speaker 7: We get the audio edited free up there, and our
Speaker 7: website too on your Leasia dot com for the merch,
Speaker 7: like you said, like it's on demand, so if you
Speaker 7: want the merch's there and continue support.
Speaker 4: Yeah, somebody it was dope story. Somebody on Instagram, they like, yeah,
Speaker 4: what's your cash app? They like, because you gave me
Speaker 4: information on the avay, Like, I'll just give them too,
Speaker 4: free man, I got.
Speaker 9: You.
Speaker 4: So cash app is dollars or lesia if anybody wants
Speaker 4: to know. But yeah, that was dope. So yeah, Patreons,
Speaker 4: you said that's just the way to financially support the podcast,
Speaker 4: and you know it takes money to run a podcast,
Speaker 4: so that's what we're using for. And then we're going
Speaker 4: to Atlanta. We can we're looking forward to that. I
Speaker 4: can't say that enough. Atlanta, Atlanta, Atlanta. We are coming
Speaker 4: in two days. I'm looking forward to it. When you
Speaker 4: see us around the city, show us some love, let
Speaker 4: us know where to eat at you know what's going on.
Speaker 4: You know people who want yeah, show that too, that too,
Speaker 4: and every every every city we go to, we try
Speaker 4: to just tap in with the people and really, you know,
Speaker 4: check out the vibes and see what's going on. So
Speaker 4: we're looking forward to it. But before we go, we
Speaker 4: do a book tip every week. So being that you're
Speaker 4: an author, I'm gonna let you give the books tip
Speaker 4: on your books, all your books, your newest book, your
Speaker 4: new book coming out, whatever you got to say.
Speaker 3: So the flow is yours for the book to now
Speaker 3: for sure.
Speaker 5: So so so you know, definitely, you know, we talked
Speaker 5: about Nipsey. You know, I have the new book coming
Speaker 5: out called Hustle Nomics, which is coming out on his birthday,
Speaker 5: August fifteenth.
Speaker 3: It's actually gonna be a free e.
Speaker 5: Book, right and so you know, go go to Amazon
Speaker 5: dot com look at Hustle Nomics, and really it's a blueprint,
Speaker 5: you know. You know they say the reason why he
Speaker 5: called you know, his his his journey the marathon is
Speaker 5: because right when you think about a marathon, a marathon
Speaker 5: always continues, right, you pass the baton to somebody else.
Speaker 5: And so really this is the blueprint to financial independence,
Speaker 5: the blueprint of owning your own the blueprint of you know,
Speaker 5: you know, continuing the legacy. So definitely, you know, check
Speaker 5: out the book, but you know, if you also check
Speaker 5: out the wake Up Call Financial Lessons Learned from four
Speaker 5: forty four, you know, based on on Jay Z's album,
Speaker 5: and it's.
Speaker 7: Just said we're going to teach the cause now have
Speaker 7: to bro he designed podcast on.
Speaker 5: Absolutely absolutely, and so this book right here gives you
Speaker 5: a step by step guid on how to implement everything
Speaker 5: they talked about on the album, And and again I
Speaker 5: said this, I said this earlier. But until you own
Speaker 5: your own you can't be free. And that's the message.
Speaker 5: And in the wake up call, that's a message in
Speaker 5: house nomics. It's about ownership. Think about everybody who built wealth, right,
Speaker 5: J just crossed it. I know, I know we're over,
Speaker 5: but J just crossed the billion ala mark. Look at
Speaker 5: all of the things that he did to cross that
Speaker 5: billion dollar mark. All of it is ownership, ownership and businesses.
Speaker 5: Music was a small percentage of it. It's about ownership.
Speaker 3: I came into the game, went more money than puff.
Speaker 3: That's it.
Speaker 5: Money enough, hall them baby my full puff.
Speaker 3: All right, y'all, thank you for rocking with us. We'll
Speaker 3: see you next week. Peace please.
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