WEBVTT - EYL #26 Mind Right, Money Right feat. Ash Cash 0:00:00.160 --> 0:00:03.520 With Robinhood, not only can you trade individual stocks and ETFs, 0:00:03.720 --> 0:00:07.520 you can also seamlessly buy and sell crypto at low costs, 0:00:07.800 --> 0:00:11.840 trade all in one place. Get started now on robin Hood. 0:00:11.520 --> 0:00:14.040 Trading Crypto involved significant risk. Crypto trading is offered through 0:00:14.040 --> 0:00:16.280 an account with the Robinhood Crypto LC. Robin Hood Crypto 0:00:16.320 --> 0:00:18.439 is licensed to engage in virtual currency business activity by 0:00:18.480 --> 0:00:20.480 the New York State Department of Financial Services. Crypto held 0:00:20.480 --> 0:00:23.040 thro robin Hood Cryptos not FDC insured or SIPC protected. 0:00:23.160 --> 0:00:26.000 Investing involves risk, including loss of principle securities. Trading is 0:00:26.000 --> 0:00:28.720 offered through an account with robin Hood Financial LLC member SIPC, 0:00:28.960 --> 0:00:30.040 a registered broker dealer. 0:00:57.160 --> 0:01:01.440 All right, guys, welcome back episode twenty six. We don't 0:01:01.480 --> 0:01:06.199 got no round for twenty six, No, but it's crazy. 0:01:06.280 --> 0:01:09.720 Yeah yeah, but you know, twenty six weeks in and 0:01:09.800 --> 0:01:12.560 this is a very very special episode for us. 0:01:13.600 --> 0:01:16.280 We got my ASH cash here. Appreciate y'all man, Thank 0:01:16.319 --> 0:01:18.919 you for having no thank you for coming there, for coming. 0:01:19.040 --> 0:01:22.360 So we're gonna give the background on ASH. But before that, 0:01:22.600 --> 0:01:24.280 we gotta give a shout out to Atlanta. That's where 0:01:24.280 --> 0:01:24.720 you live right. 0:01:24.680 --> 0:01:26.720 Now, antl Yeah, that's that's that's home now. 0:01:27.319 --> 0:01:30.760 Well, I'm always from Halem, though, we got to make 0:01:30.800 --> 0:01:33.360 that clear, Like I live in Atlanta, but I'm always 0:01:33.360 --> 0:01:36.560 from hallm Born and Race Nicholas Projects. 0:01:36.640 --> 0:01:39.240 Like when you walked in, I said, Halem's own fast. 0:01:40.640 --> 0:01:43.960 Up to five, yes, sir, So yeah, Atlanta real quick. 0:01:43.959 --> 0:01:45.920 We were doing an event. By the time you guys 0:01:45.920 --> 0:01:48.120 hear this, it'll be last minute, but it's still trying 0:01:48.120 --> 0:01:50.640 to register. We're doing an event on the eighteenth free 0:01:50.720 --> 0:01:53.120 Networking meet and greed is gonna be super dope. We 0:01:53.240 --> 0:01:55.400 bring in some of our e Y alumni with us, 0:01:55.800 --> 0:01:57.840 and we wanted to bring the whole city out. 0:01:57.880 --> 0:01:58.480 We're gonna do a. 0:01:58.440 --> 0:02:01.720 Railroad big come out. Go to our website the events 0:02:01.760 --> 0:02:04.960 tab and registered. Like I said, you got a day 0:02:04.960 --> 0:02:06.360 a day and a half by the time you actually 0:02:06.440 --> 0:02:09.079 had this. But we are looking forwards. It's always good 0:02:09.080 --> 0:02:10.040 to get to Atlanta. 0:02:10.080 --> 0:02:12.320 Brooklyn was great, but we're hearing Atlanta. 0:02:13.720 --> 0:02:20.160 Atlanta is like whata though, sure Atlanta love is different, 0:02:20.200 --> 0:02:20.760 you know what I mean. 0:02:20.760 --> 0:02:22.519 That's the mecca. That's the mecca right now. 0:02:22.600 --> 0:02:22.760 Man. 0:02:22.880 --> 0:02:26.119 So so Atlanta we come in all right, but right 0:02:26.120 --> 0:02:29.959 now we have very important information right. So Ashally, he 0:02:30.000 --> 0:02:31.880 actually has a very interesting story. I just learned some 0:02:31.880 --> 0:02:33.639 stuff actually that I didn't know before, so we want 0:02:33.639 --> 0:02:37.280 to talk about that. But he's a financial motivator, right, 0:02:37.320 --> 0:02:41.480 he's an author, he is a speaker, he's a wealth coach, 0:02:41.880 --> 0:02:45.200 and he has a credit repair business. Anything else I'm 0:02:45.280 --> 0:02:45.680 left out? 0:02:46.200 --> 0:02:50.440 We forgot father. That's the most important. Yeah, yeah, for sure, 0:02:50.480 --> 0:02:52.839 for sure, for sure. I think that. I think that's 0:02:53.120 --> 0:02:54.160 pretty much sums it all. 0:02:54.280 --> 0:02:56.359 Right, So, yeah, this is gonna be a dope discussion. 0:02:56.440 --> 0:02:58.200 So we're going to talk about a lot of different things, 0:02:58.639 --> 0:03:02.720 entrepreneurship out again to the author game speaking. But first 0:03:02.720 --> 0:03:04.960 I want to kind of highlight your journey of how 0:03:04.960 --> 0:03:06.520 you got here because it's really interesting. 0:03:06.680 --> 0:03:08.760 So I'll let you tell it. Yeah, I'll give a 0:03:08.840 --> 0:03:09.440 quick overview. 0:03:09.480 --> 0:03:11.080 So you used to be so I'm in the financial 0:03:11.080 --> 0:03:13.680 services industry, used to be in the financial services industry 0:03:13.720 --> 0:03:15.720 as well. You still are in the financial services industry, 0:03:15.760 --> 0:03:18.320 but used to be on the institutional side, right, and 0:03:18.360 --> 0:03:21.000 then you switched over to the entrepreneurial side of doing 0:03:21.000 --> 0:03:23.720 your own thing, right, So can you just explain that 0:03:23.760 --> 0:03:25.800 process because I think that a lot of times people 0:03:25.840 --> 0:03:29.200 one of the biggest fears to stop people from becoming 0:03:29.360 --> 0:03:33.680 entrepreneurs is they lack faith. They like faith and to say, Okay, 0:03:33.720 --> 0:03:37.560 I have a secure job. It's difficult to leave something 0:03:37.560 --> 0:03:40.720 that's secure for something that's unknown for sure, right, And 0:03:40.760 --> 0:03:43.320 even we spoke about that. You you kind of battled 0:03:43.320 --> 0:03:44.960 with that for a while and then you was like, 0:03:45.000 --> 0:03:46.320 you know what, enough is enough? I need to make 0:03:46.360 --> 0:03:49.560 this jump. So can you can you talk about that 0:03:49.720 --> 0:03:53.000 journey from working on the institutional side to jumping off 0:03:53.120 --> 0:03:54.200 and just doing your own thing. 0:03:54.280 --> 0:03:57.120 Yeah, not for sure. So, like I started my career, uh, 0:03:57.160 --> 0:03:59.040 straight out of high school. So I was nineteen years 0:03:59.040 --> 0:04:01.840 old when I started working at the bank did everything 0:04:02.000 --> 0:04:06.160 tell a personal banker, private banker, branch manager was a 0:04:06.160 --> 0:04:10.360 ceover Credit Union. And for me, I kind of I mean, 0:04:10.400 --> 0:04:12.240 I've always sort of like been a hustler, Like I 0:04:12.320 --> 0:04:14.320 always knew that I didn't want people to tell me 0:04:14.320 --> 0:04:15.920 what to do and things of that nature, Like I 0:04:15.920 --> 0:04:18.640 wanted to be an entrepreneur. But like you said, that 0:04:18.720 --> 0:04:22.160 security is what kept me in the game as long 0:04:22.200 --> 0:04:25.160 as I was in the game. But for me, that 0:04:25.240 --> 0:04:28.880 transition it is difficult though, right, It is that that 0:04:29.000 --> 0:04:31.200 up and down because I know. I remember, you know, 0:04:31.600 --> 0:04:35.880 I retired from banking when I was thirty years old, right, retired, Right, 0:04:35.920 --> 0:04:38.480 I threw you know, I even threw myself a party, 0:04:39.120 --> 0:04:41.000 retirement party at forty forty club. 0:04:41.080 --> 0:04:41.200 Right. 0:04:41.240 --> 0:04:44.480 I was just about to turn thirty, and you know, 0:04:44.560 --> 0:04:46.279 I was, I was making money, right, I was making 0:04:46.279 --> 0:04:49.520 six figures at the bank. Wound up quitting becoming an entrepreneur. 0:04:50.320 --> 0:04:52.080 I almost fell on my face though, right to be 0:04:52.160 --> 0:04:54.000 to be honest, right, I almost got to a space 0:04:54.360 --> 0:04:57.160 where you know, I wasn't making as much money because 0:04:57.200 --> 0:04:59.080 I was used to that lifestyle, and so I had 0:04:59.120 --> 0:05:01.640 to go back in to the working world figure some 0:05:01.720 --> 0:05:02.200 things out. 0:05:02.240 --> 0:05:03.840 And then now I was like, all right, now I'm 0:05:03.839 --> 0:05:05.160 gonna jump back back in there. 0:05:05.600 --> 0:05:09.559 And so partly what worked for me was being able 0:05:09.600 --> 0:05:12.080 to create that multiple streams of income. And that's why 0:05:12.120 --> 0:05:15.400 I tell people that whatever you do, make sure that 0:05:15.440 --> 0:05:18.880 you're not only relying on one source of income, because 0:05:19.000 --> 0:05:22.960 having multiple streams of income was what allowed me to say, okay, 0:05:22.960 --> 0:05:25.560 you know what, now I could jump out and be comfortable. 0:05:26.000 --> 0:05:28.600 But being on the institutional side, it was tough, right, 0:05:28.680 --> 0:05:33.120 because I mean, you know, as being a licensed financial advisor, 0:05:33.839 --> 0:05:36.680 there's certain things that you like, you're highly regulated, right, 0:05:36.760 --> 0:05:38.840 and so you know what, you know, even when I 0:05:38.920 --> 0:05:41.640 wrote my first book, mind Right, Money Right, So my 0:05:41.720 --> 0:05:44.760 real name is ash Exantis, right. And the reason why 0:05:45.120 --> 0:05:47.800 I write under ash cash was because back in two 0:05:47.839 --> 0:05:50.440 thousand and nine, when I wanted to write my first book, 0:05:50.480 --> 0:05:53.040 mind Right, Money Right, ten loads of financial Freedom, I 0:05:53.080 --> 0:05:56.880 needed to ask permission from you know, from the institution 0:05:57.080 --> 0:05:59.560 to see whether I can write the book because I 0:05:59.600 --> 0:06:00.920 was a license rep with them. 0:06:00.960 --> 0:06:01.760 It was a conflict of. 0:06:01.720 --> 0:06:04.680 Interest and they were they wouldn't let me write the book, right, 0:06:04.760 --> 0:06:07.880 and so ask for forgiveness, not for permission. So I decided, 0:06:07.920 --> 0:06:09.800 I'm like, you know what, I'm gonna write this book 0:06:09.839 --> 0:06:12.200 under ash cash. If they find out, they find out, 0:06:12.440 --> 0:06:15.320 but I'll be ash exanswers from nine to five and 0:06:15.360 --> 0:06:18.760 I'll be ash cash, you know, every other every other time. 0:06:19.360 --> 0:06:21.840 And that worked for me because I was building both 0:06:21.880 --> 0:06:25.559 simultaneously to the point where ash cash got hot enough 0:06:25.800 --> 0:06:27.840 where I was able to leave my nine to five 0:06:27.920 --> 0:06:30.760 and and you know, create some some income by doing it. 0:06:30.760 --> 0:06:32.560 And that's something that I always encourage people to do 0:06:32.600 --> 0:06:34.559 as well, where you don't have to do it all 0:06:35.200 --> 0:06:36.960 at the same time, right, everything at the same time, 0:06:37.080 --> 0:06:40.919 so you can still work a regular job while building 0:06:41.040 --> 0:06:44.560 up your entrepreneurial business, and then when that gets to 0:06:44.680 --> 0:06:47.320 a point where it can support you, then you take 0:06:47.360 --> 0:06:47.640 the lead. 0:06:47.800 --> 0:06:50.520 Right, Like, like people, I don't know where this anti 0:06:50.640 --> 0:06:54.200 nine to five thing come from, Like stop watching social. 0:06:53.880 --> 0:06:57.800 Media if they lying? Now you know how many you know. 0:06:57.720 --> 0:07:00.840 How many people who out who's who's out here acting 0:07:00.880 --> 0:07:04.120 like they're independent and then you bump into them at 0:07:04.160 --> 0:07:07.360 they nine to five and they I'm trying to say, like, right, 0:07:07.480 --> 0:07:10.240 like stop listening to them. It's like it's a lie. 0:07:10.640 --> 0:07:13.960 Like your job is your investor, it is your first investor. 0:07:14.000 --> 0:07:17.080 You quit your job. So so the reason why so 0:07:17.080 --> 0:07:19.400 I have a company called mind Right Money Management. The 0:07:19.480 --> 0:07:25.280 reason why it's mind Right Money Management because it's a mindset. First, 0:07:25.360 --> 0:07:27.960 money is mindset. If you don't have the proper mindset, 0:07:27.960 --> 0:07:30.000 I don't care if you make one hundred thousand dollars, 0:07:30.200 --> 0:07:32.520 a million dollars, ten million dollars. If you don't have 0:07:32.520 --> 0:07:34.360 the proper mindset, you're still going to be broke. Right, 0:07:34.760 --> 0:07:38.880 And what people don't realize is that that's if you 0:07:38.960 --> 0:07:42.800 have to struggle the brain space that it takes for 0:07:42.840 --> 0:07:43.760 you to be creative. 0:07:43.800 --> 0:07:45.440 You're not gonna be as creative. 0:07:45.760 --> 0:07:49.280 Your entrepreneurship venture is not going to be as successful 0:07:49.400 --> 0:07:52.640 as it could be had you had the proper brain 0:07:52.680 --> 0:07:54.960 space to not have to focus on the basics. 0:07:55.120 --> 0:07:57.320 So I tell people, listen, keep your nine to five. 0:07:57.600 --> 0:08:00.440 It is it is your first investor, is best thing 0:08:00.480 --> 0:08:03.600 in your business. It removes you having to think about 0:08:03.640 --> 0:08:06.560 the basics, where I'm gonna live, how I'm gonna eat, 0:08:06.640 --> 0:08:09.920 and then the rest is how you invest your time period. 0:08:10.680 --> 0:08:13.840 Well, the key, the key to that is that you 0:08:13.960 --> 0:08:16.160 have to be willing to put in overtime. Oh absolutely, 0:08:16.160 --> 0:08:19.160 when I say overtime, not overtime at your job, overtime 0:08:19.240 --> 0:08:20.920 as far as to say, okay, I work from nine 0:08:20.920 --> 0:08:24.280 to five, from six o'clock to eleven o'clock at night. 0:08:24.880 --> 0:08:26.560 Not a lot of people are willing to do that, right. 0:08:26.680 --> 0:08:28.560 That's the thing that and we talking about the social media. 0:08:28.560 --> 0:08:31.600 It's crazy, It's like that's what stops a lot of 0:08:31.600 --> 0:08:34.040 people is to say, Okay, I can still work a job, 0:08:34.559 --> 0:08:37.080 but I'm gonna work another job that I'm not gonna 0:08:37.080 --> 0:08:40.560 get paid for. Because you're an entrepreneurial the first year, 0:08:40.640 --> 0:08:43.319 first two years, first five years, whatever. You might work 0:08:43.640 --> 0:08:46.079 the same nine to five on the night in and 0:08:46.120 --> 0:08:48.839 not get a dollar for it. That's the sacrifice that 0:08:48.880 --> 0:08:49.960 a lot of people is not willing to make. But 0:08:50.000 --> 0:08:52.319 let me ask you this because I wanted to you. Right, 0:08:52.360 --> 0:08:55.439 So you said that one position in general kind of 0:08:55.520 --> 0:08:57.079 change your whole way of thinking. Right when you're the 0:08:57.160 --> 0:09:00.760 CEO of a credit union. Credit union in Queensbridge, right, projects? 0:09:00.880 --> 0:09:01.320 So all right? 0:09:01.360 --> 0:09:04.160 So Queensbridge is the largest projects in North America, if 0:09:04.160 --> 0:09:05.120 anybody's not familiar. 0:09:05.160 --> 0:09:06.880 Also home to hip hop Royalty. 0:09:07.000 --> 0:09:16.040 Yes, mob, the project Cormega, a bunch of people they 0:09:16.120 --> 0:09:19.000 ran Queensbridge was in the ninetyes, late nineties forget them, 0:09:19.200 --> 0:09:21.880 we got but. 0:09:21.960 --> 0:09:22.520 We can't fit. 0:09:22.840 --> 0:09:25.559 I was just having this debate about like rap, right, 0:09:25.600 --> 0:09:28.920 And in the nineties it was like Queens Date. The 0:09:29.040 --> 0:09:34.760 borough just was research researchence and it's like Queen's Bridges 0:09:34.800 --> 0:09:36.640 specifically if you think about it, like for one project 0:09:36.640 --> 0:09:39.160 to have that much talent come out of it, it's crazy. 0:09:39.200 --> 0:09:41.640 But it's ninety six buildings, ninety six So they had 0:09:41.640 --> 0:09:43.360 their own credit union in the projects, right. 0:09:43.760 --> 0:09:44.000 Yeah. 0:09:44.040 --> 0:09:49.560 So Urban upbount is a nonprofit that provided services within 0:09:49.640 --> 0:09:53.520 that that area, and so Bishop Taylor, the CEO of 0:09:53.559 --> 0:09:56.600 the nonprofit, decided that he wanted to open up a 0:09:56.600 --> 0:10:00.120 credit union to serve those members. And so, you know, 0:10:00.120 --> 0:10:01.800 we had a mutual friend when I was working at 0:10:01.840 --> 0:10:03.520 City Bank at the time. We had a mutual friend 0:10:04.040 --> 0:10:05.680 and he was like, listen, you're the perfect person, right. 0:10:05.760 --> 0:10:07.679 You grew up in the projects. You're a VP at 0:10:07.720 --> 0:10:10.360 a bank. You understand our people, but you also understand 0:10:10.559 --> 0:10:12.319 how to run a branch from you know, p and 0:10:12.440 --> 0:10:14.040 ls and all that stuff. And so he tapped me 0:10:14.120 --> 0:10:15.920 and was like, listen, I want you to run this 0:10:16.000 --> 0:10:18.440 credit union. And so I was thirty one at the time, 0:10:18.440 --> 0:10:19.680 and so at the time, I was one of the 0:10:19.720 --> 0:10:23.360 youngest CEOs of a federally chartered bank. And that really 0:10:23.440 --> 0:10:27.319 kind of changed my perspective on just what we need, 0:10:27.800 --> 0:10:31.359 you know, from from a from a financial education perspective, 0:10:31.440 --> 0:10:35.000 because a couple of things I realized is that when 0:10:35.040 --> 0:10:37.720 I was working at City Bank in the same type 0:10:37.720 --> 0:10:40.319 of environment, right, I was running a forty five million 0:10:40.360 --> 0:10:42.600 dollar branch right on one hundred and forty four Street 0:10:42.640 --> 0:10:46.319 and Seventh Avenue in Harlem, same demographic public housing. 0:10:46.400 --> 0:10:49.640 It was, you know, low income. But because we had. 0:10:49.480 --> 0:10:53.120 The capital, we were able to provide the products and 0:10:53.160 --> 0:10:57.480 services that the that the uh that they needed. Working 0:10:57.480 --> 0:11:01.240 at the credit union, I realized that, Yeah, you know, 0:11:01.360 --> 0:11:03.600 Jay said this, right, he says, I can't help the 0:11:03.640 --> 0:11:05.720 poor if I'm one of them. So I got rich 0:11:05.760 --> 0:11:07.880 and gave back to me. That's the win win. I 0:11:07.880 --> 0:11:10.199 didn't understand that until I became the CEO of a 0:11:10.240 --> 0:11:15.040 credit union and realized that in order to help them one, 0:11:15.720 --> 0:11:18.320 we needed to educate them first, because they were so 0:11:18.480 --> 0:11:21.280 used to using check cashing places and giving their money 0:11:21.280 --> 0:11:24.120 away that that there was an education part first, But 0:11:24.160 --> 0:11:26.520 then there was a capital thing as well, right, meaning 0:11:26.559 --> 0:11:29.040 that a lot of people were going to the check 0:11:29.080 --> 0:11:32.959 cashing places, We're going to the pawnshops, We're taking payday 0:11:33.000 --> 0:11:37.600 loans or doing all of those things because they needed access. Right, I, 0:11:38.000 --> 0:11:39.880 as a CEO of a credit union, could not give 0:11:39.920 --> 0:11:43.520 them access because there's a balance between between. 0:11:43.240 --> 0:11:46.079 Taking risk as a as an institution. Right. 0:11:46.360 --> 0:11:48.720 And so let's say, for instance, I had two million 0:11:48.760 --> 0:11:51.920 dollars in deposits. That means, you know, there's a there's 0:11:51.920 --> 0:11:54.240 a reserve, right, I can't lend up the two million 0:11:54.280 --> 0:11:56.600 dollars I have to you know, keep a reserve. And 0:11:56.640 --> 0:11:59.400 so let's say I can lend one point two million dollars, 0:11:59.640 --> 0:12:02.160 but now I have to look at the risk. Like 0:12:02.480 --> 0:12:04.959 as a credit union, the people who put their money 0:12:04.960 --> 0:12:07.240 in own the credit union, right, your owner of the 0:12:07.240 --> 0:12:10.760 credit union. But I can't lend five thousand dollars to 0:12:10.840 --> 0:12:15.000 somebody who has not demonstrated that they will be able 0:12:15.040 --> 0:12:17.760 to pay it back, even though I know that they 0:12:17.840 --> 0:12:20.400 needed and that I can help. And so it made 0:12:20.440 --> 0:12:24.920 me realize that, yes, access to capital is important, is 0:12:25.400 --> 0:12:29.440 very very important, but that financial education piece is more 0:12:29.480 --> 0:12:34.280 important because again we've seen people who come from places 0:12:34.280 --> 0:12:36.880 who they don't have any money. You give them money, 0:12:36.880 --> 0:12:38.719 they will lose the money. They will go back to 0:12:38.800 --> 0:12:41.840 square one because they haven't changed their mindset. They haven't 0:12:42.000 --> 0:12:45.160 you know, recalibrated. And that's what changed my life. I said, 0:12:45.160 --> 0:12:47.240 you know what, I have to be on a mission, 0:12:47.280 --> 0:12:48.240 not only locally. 0:12:48.320 --> 0:12:48.480 Right. 0:12:48.520 --> 0:12:51.280 So prior to that, you know, I was working in Harlem, 0:12:51.280 --> 0:12:53.920 I was working downtown, I was working in Queensbridge. But 0:12:53.960 --> 0:12:56.720 I said, on a national level, I want to reach people. 0:12:57.160 --> 0:12:59.040 And that's why I continue to write books. That's why 0:12:59.240 --> 0:13:01.920 you know, I started to reach out and become a 0:13:02.000 --> 0:13:06.520 national voice for financial education because our people most importantly 0:13:06.800 --> 0:13:10.400 have been shut out, right shut out of this information 0:13:10.720 --> 0:13:14.080 for so long, and not just like we didn't do 0:13:14.200 --> 0:13:16.199 it like these are Like if you read the book 0:13:16.520 --> 0:13:20.600 Color of Law, you'll realize that there were government sanction 0:13:20.960 --> 0:13:23.480 laws that shut us out of this, you know, shut 0:13:23.520 --> 0:13:27.040 us out financially, and so now we have to take 0:13:27.080 --> 0:13:29.120 back control and re educate people. 0:13:29.240 --> 0:13:32.200 It's dope because like from an education standpoint, right, and 0:13:32.200 --> 0:13:35.360 the same thing from the financial world. You're inside the system, right, 0:13:35.400 --> 0:13:37.679 so you can see that the customers and your clients 0:13:37.920 --> 0:13:39.559 really don't have knowledge, and the same thing that we're 0:13:39.640 --> 0:13:41.760 kind of doing where I'm in an education system, I 0:13:41.840 --> 0:13:43.720 know it's not being taught in school. So we have 0:13:43.800 --> 0:13:46.440 to go out and give the financial education. But one 0:13:46.480 --> 0:13:48.520 of the things that you said is that your culture responses, 0:13:48.960 --> 0:13:51.439 and that is so powerful because, like I said, culture 0:13:51.559 --> 0:13:55.079 always changes right down to the name of your company, right, 0:13:55.480 --> 0:13:58.439 money right management. Like when I heard money right, automatically 0:13:58.440 --> 0:14:00.840 I thought matters belief. When I was like, yo, is 0:14:00.880 --> 0:14:02.959 there something, then yeah, absolutely, without a doubt. 0:14:03.040 --> 0:14:06.559 And so it's so funny and this is a testament 0:14:06.640 --> 0:14:10.800 to why be your authentic self and do not care 0:14:10.840 --> 0:14:11.360 what people say. 0:14:11.400 --> 0:14:12.880 I'm gonna tell you, tell your quick story. 0:14:13.480 --> 0:14:16.200 I wrote my first book in two thousand and nine, right, 0:14:16.440 --> 0:14:18.880 it's going on ten years. It was called min Right 0:14:18.960 --> 0:14:21.480 Money Right, based on the jay Z and Memphis Lee song. 0:14:22.120 --> 0:14:25.040 When I wrote the book, though, you know, I did 0:14:25.040 --> 0:14:27.840 not write the book as if the influence was hip 0:14:27.880 --> 0:14:30.160 hop right, like I tried to. You know, at the time, 0:14:30.240 --> 0:14:32.880 you had the Dave Ramsey Susie Orman's out there, and 0:14:32.960 --> 0:14:35.880 people were advising me against using hip hop and money. 0:14:36.000 --> 0:14:39.200 They were like, yo, it's a serious topic. Do not 0:14:39.280 --> 0:14:41.680 blended too. How can you possibly do it? And I 0:14:41.760 --> 0:14:44.680 listened to them, and so I said, you know what, Nah, 0:14:44.760 --> 0:14:45.840 I'm gonna write this book. 0:14:45.880 --> 0:14:47.240 I'm gonna do it the way I want to write it, 0:14:47.280 --> 0:14:48.200 whatever the case may be. 0:14:48.720 --> 0:14:53.360 Fast forward write you know eight years later where I 0:14:53.480 --> 0:14:55.760 finally was like, nah, I hear the jay Z four 0:14:55.880 --> 0:14:57.040 forty four album. 0:14:56.800 --> 0:14:58.960 Were hearing it difference, and I'm like, nah, I. 0:14:59.080 --> 0:15:03.680 Got a mixed hip hop and you know and finances 0:15:03.720 --> 0:15:08.400 together and it became my most successful book. Had I 0:15:08.520 --> 0:15:12.560 listen ten years ago and said, you know what, naw, 0:15:13.360 --> 0:15:14.800 I'm feeling this hip hop and money. 0:15:14.800 --> 0:15:15.800 I'm mixed the two together. 0:15:16.280 --> 0:15:20.080 But to your point about being culturally responsive, it's that, right, 0:15:20.240 --> 0:15:22.160 is that a lot of times? And this is not 0:15:22.200 --> 0:15:24.440 just financial education. This is a lot of things that 0:15:24.440 --> 0:15:27.840 we're trying to teach people. We tend to teach people 0:15:27.960 --> 0:15:31.400 based on our level of understanding, but we don't realize 0:15:31.480 --> 0:15:33.920 or we forget that we had to go through a 0:15:34.000 --> 0:15:37.240 journey to even get here. And so as the educator, 0:15:37.760 --> 0:15:40.480 let's stop trying to reach people from where we are, 0:15:41.120 --> 0:15:43.520 but let's reach them where they are. And I think 0:15:43.600 --> 0:15:46.480 that now that we look at hip hop as being 0:15:46.600 --> 0:15:49.520 the great equalize of where you know, when I listened 0:15:49.560 --> 0:15:52.440 to my first jay Z track, I was fifteen years old, right, 0:15:52.480 --> 0:15:56.400 and so throughout those years I've grown, Right, people who 0:15:56.480 --> 0:15:59.000 listen to hip hop have grown. We have homes now, 0:15:59.080 --> 0:16:01.480 we have kids, we have families, you know, we have 0:16:01.800 --> 0:16:03.280 some even have grand children. 0:16:03.760 --> 0:16:06.720 And thinking about legacy buildings, we are grow up. 0:16:07.040 --> 0:16:09.960 It's like it's like, right, right, yeah, It's like it's like, 0:16:10.200 --> 0:16:12.480 oh Man Derry Falcon where he said, you know, we 0:16:12.520 --> 0:16:15.160 didn't do netor entrepreneurs whereas we don't don't necessarily have 0:16:15.200 --> 0:16:17.320 to wear suit if we don't want to wear vapor. 0:16:17.120 --> 0:16:22.400 Max and we could wear to discredit the information absolutely 0:16:22.560 --> 0:16:24.200 because it's like, Okay, we grew up in the hip 0:16:24.200 --> 0:16:27.600 hop era, we grew up playing sports, and it's just 0:16:27.640 --> 0:16:29.480 what it is, right, So it's like, you know, as 0:16:29.520 --> 0:16:32.800 opposed to trying to water it down be something that 0:16:32.800 --> 0:16:35.480 we're not, we could deliver the message in the language 0:16:35.480 --> 0:16:36.360 that the people understand. 0:16:36.360 --> 0:16:37.880 And that's what that's one thing I like about you 0:16:37.920 --> 0:16:40.640 because it's it's in line what we do as far 0:16:40.680 --> 0:16:42.120 as with the podcast. 0:16:41.760 --> 0:16:44.920 Is like you know, it's it's always easy to be yourself. Absolutely. 0:16:46.160 --> 0:16:48.120 I think that's one of my favorite Drake lines. He 0:16:48.160 --> 0:16:48.720 said that line. 0:16:48.720 --> 0:16:51.440 He was like, you could be anything you want, even yourself, right, 0:16:51.560 --> 0:16:52.320 brilliant even. 0:16:52.240 --> 0:16:55.480 Even with when he said still do me because it's 0:16:55.520 --> 0:16:57.960 easy to do, because it's like that really is easy, 0:16:58.080 --> 0:17:00.480 Like you know, it takes a lot of effort to 0:17:00.520 --> 0:17:02.960 try to be somebody. A lot of times people do 0:17:03.000 --> 0:17:05.520 that every single day in the work world and just 0:17:05.560 --> 0:17:09.000 life in general, and A never works because you're trying 0:17:09.000 --> 0:17:13.080 to duplicate somebody else, and B it's just not even comfortable. 0:17:13.320 --> 0:17:15.440 So the message is the message is never going to get. 0:17:15.320 --> 0:17:18.199 Delivered because the people that you're trying to be like, 0:17:18.480 --> 0:17:20.840 they know you're not them, right, And the people who 0:17:20.840 --> 0:17:22.680 you really are like they looking at you like you 0:17:22.840 --> 0:17:29.120 not even. 0:17:23.680 --> 0:17:26.760 You sound like us. 0:17:27.400 --> 0:17:29.639 You turned your back on it, but I wanted to 0:17:29.680 --> 0:17:32.280 ask you something because you said something that was very key. 0:17:32.320 --> 0:17:34.359 You said, when you was on the institutional side, working 0:17:34.359 --> 0:17:37.760 in banks, you realize that like wealthy people like they 0:17:37.800 --> 0:17:41.080 have a team, man. And we even said bringing it 0:17:41.080 --> 0:17:43.200 back with the lyrics, but Nipsey said, I don't need 0:17:43.200 --> 0:17:45.040 a ID in my bank. I walk and I got 0:17:45.040 --> 0:17:47.040 a team in my band. And you was like, that's 0:17:47.040 --> 0:17:49.200 one of the things that motivated you to just educate people, 0:17:49.200 --> 0:17:51.760 because like, we're so far when I say we are community, 0:17:52.119 --> 0:17:54.160 we're so far behind the eight ball. We don't even 0:17:54.280 --> 0:17:56.119 know what's on the other side of. 0:17:56.119 --> 0:17:58.439 Oh my god, can you just explain, like on the 0:17:58.440 --> 0:18:02.520 other side of So for two years, right, I was 0:18:02.720 --> 0:18:05.800 a private banker and I managed assets. I had a 0:18:05.800 --> 0:18:08.320 book of business four hundred massive fluent clients. Right, So 0:18:08.440 --> 0:18:11.320 the term mass affluent just means two hundred and fifty 0:18:11.400 --> 0:18:14.720 thousand dollars in investable assets, right, So you have to 0:18:14.760 --> 0:18:17.720 have liquid two hundred fifty thousand dollars or more to 0:18:17.840 --> 0:18:21.280 even qualify to have a private banker. And so my 0:18:21.640 --> 0:18:24.359 richest client was worth twenty two million dollars. I was 0:18:24.440 --> 0:18:27.600 part of a team, though I wasn't. I wasn't the 0:18:27.640 --> 0:18:32.399 only person that worked on that wealthy person's portfolio. You know, 0:18:32.760 --> 0:18:35.680 I managed the banks and the mutual funds, and there 0:18:35.760 --> 0:18:38.480 was somebody who was the mortgage guy. There was somebody 0:18:38.600 --> 0:18:41.480 who was the banker. There was somebody who you know, 0:18:41.640 --> 0:18:44.160 worked on you know, the investment banking side. 0:18:44.160 --> 0:18:46.040 That like, they had a whole. 0:18:45.720 --> 0:18:49.640 Team of people who not only worked for them, meaning 0:18:50.000 --> 0:18:53.840 that this wealthy person didn't have to think about their money. 0:18:54.000 --> 0:18:56.600 Like this wealthy person got up and did what they 0:18:56.680 --> 0:18:59.520