1 00:00:00,160 --> 00:00:03,520 Speaker 1: With Robinhood, not only can you trade individual stocks and ETFs, 2 00:00:03,720 --> 00:00:07,520 Speaker 1: you can also seamlessly buy and sell crypto at low costs, 3 00:00:07,800 --> 00:00:11,840 Speaker 1: trade all in one place. Get started now on robin Hood. 4 00:00:11,520 --> 00:00:14,040 Speaker 2: Trading Crypto involved significant risk. Crypto trading is offered through 5 00:00:14,040 --> 00:00:16,280 Speaker 2: an account with the Robinhood Crypto LC. Robin Hood Crypto 6 00:00:16,320 --> 00:00:18,439 Speaker 2: is licensed to engage in virtual currency business activity by 7 00:00:18,480 --> 00:00:20,480 Speaker 2: the New York State Department of Financial Services. Crypto held 8 00:00:20,480 --> 00:00:23,040 Speaker 2: thro robin Hood Cryptos not FDC insured or SIPC protected. 9 00:00:23,160 --> 00:00:26,000 Speaker 2: Investing involves risk, including loss of principle securities. Trading is 10 00:00:26,000 --> 00:00:28,720 Speaker 2: offered through an account with robin Hood Financial LLC member SIPC, 11 00:00:28,960 --> 00:00:30,040 Speaker 2: a registered broker dealer. 12 00:00:57,160 --> 00:01:01,440 Speaker 3: All right, guys, welcome back episode twenty six. We don't 13 00:01:01,480 --> 00:01:06,199 Speaker 3: got no round for twenty six, No, but it's crazy. 14 00:01:06,280 --> 00:01:09,720 Speaker 4: Yeah yeah, but you know, twenty six weeks in and 15 00:01:09,800 --> 00:01:12,560 Speaker 4: this is a very very special episode for us. 16 00:01:13,600 --> 00:01:16,280 Speaker 3: We got my ASH cash here. Appreciate y'all man, Thank 17 00:01:16,319 --> 00:01:18,919 Speaker 3: you for having no thank you for coming there, for coming. 18 00:01:19,040 --> 00:01:22,360 Speaker 4: So we're gonna give the background on ASH. But before that, 19 00:01:22,600 --> 00:01:24,280 Speaker 4: we gotta give a shout out to Atlanta. That's where 20 00:01:24,280 --> 00:01:24,720 Speaker 4: you live right. 21 00:01:24,680 --> 00:01:26,720 Speaker 3: Now, antl Yeah, that's that's that's home now. 22 00:01:27,319 --> 00:01:30,760 Speaker 5: Well, I'm always from Halem, though, we got to make 23 00:01:30,800 --> 00:01:33,360 Speaker 5: that clear, Like I live in Atlanta, but I'm always 24 00:01:33,360 --> 00:01:36,560 Speaker 5: from hallm Born and Race Nicholas Projects. 25 00:01:36,640 --> 00:01:39,240 Speaker 3: Like when you walked in, I said, Halem's own fast. 26 00:01:40,640 --> 00:01:43,960 Speaker 4: Up to five, yes, sir, So yeah, Atlanta real quick. 27 00:01:43,959 --> 00:01:45,920 Speaker 4: We were doing an event. By the time you guys 28 00:01:45,920 --> 00:01:48,120 Speaker 4: hear this, it'll be last minute, but it's still trying 29 00:01:48,120 --> 00:01:50,640 Speaker 4: to register. We're doing an event on the eighteenth free 30 00:01:50,720 --> 00:01:53,120 Speaker 4: Networking meet and greed is gonna be super dope. We 31 00:01:53,240 --> 00:01:55,400 Speaker 4: bring in some of our e Y alumni with us, 32 00:01:55,800 --> 00:01:57,840 Speaker 4: and we wanted to bring the whole city out. 33 00:01:57,880 --> 00:01:58,480 Speaker 3: We're gonna do a. 34 00:01:58,440 --> 00:02:01,720 Speaker 4: Railroad big come out. Go to our website the events 35 00:02:01,760 --> 00:02:04,960 Speaker 4: tab and registered. Like I said, you got a day 36 00:02:04,960 --> 00:02:06,360 Speaker 4: a day and a half by the time you actually 37 00:02:06,440 --> 00:02:09,079 Speaker 4: had this. But we are looking forwards. It's always good 38 00:02:09,080 --> 00:02:10,040 Speaker 4: to get to Atlanta. 39 00:02:10,080 --> 00:02:12,320 Speaker 3: Brooklyn was great, but we're hearing Atlanta. 40 00:02:13,720 --> 00:02:20,160 Speaker 5: Atlanta is like whata though, sure Atlanta love is different, 41 00:02:20,200 --> 00:02:20,760 Speaker 5: you know what I mean. 42 00:02:20,760 --> 00:02:22,519 Speaker 3: That's the mecca. That's the mecca right now. 43 00:02:22,600 --> 00:02:22,760 Speaker 5: Man. 44 00:02:22,880 --> 00:02:26,119 Speaker 4: So so Atlanta we come in all right, but right 45 00:02:26,120 --> 00:02:29,959 Speaker 4: now we have very important information right. So Ashally, he 46 00:02:30,000 --> 00:02:31,880 Speaker 4: actually has a very interesting story. I just learned some 47 00:02:31,880 --> 00:02:33,639 Speaker 4: stuff actually that I didn't know before, so we want 48 00:02:33,639 --> 00:02:37,280 Speaker 4: to talk about that. But he's a financial motivator, right, 49 00:02:37,320 --> 00:02:41,480 Speaker 4: he's an author, he is a speaker, he's a wealth coach, 50 00:02:41,880 --> 00:02:45,200 Speaker 4: and he has a credit repair business. Anything else I'm 51 00:02:45,280 --> 00:02:45,680 Speaker 4: left out? 52 00:02:46,200 --> 00:02:50,440 Speaker 3: We forgot father. That's the most important. Yeah, yeah, for sure, 53 00:02:50,480 --> 00:02:52,839 Speaker 3: for sure, for sure. I think that. I think that's 54 00:02:53,120 --> 00:02:54,160 Speaker 3: pretty much sums it all. 55 00:02:54,280 --> 00:02:56,359 Speaker 4: Right, So, yeah, this is gonna be a dope discussion. 56 00:02:56,440 --> 00:02:58,200 Speaker 4: So we're going to talk about a lot of different things, 57 00:02:58,639 --> 00:03:02,720 Speaker 4: entrepreneurship out again to the author game speaking. But first 58 00:03:02,720 --> 00:03:04,960 Speaker 4: I want to kind of highlight your journey of how 59 00:03:04,960 --> 00:03:06,520 Speaker 4: you got here because it's really interesting. 60 00:03:06,680 --> 00:03:08,760 Speaker 3: So I'll let you tell it. Yeah, I'll give a 61 00:03:08,840 --> 00:03:09,440 Speaker 3: quick overview. 62 00:03:09,480 --> 00:03:11,080 Speaker 4: So you used to be so I'm in the financial 63 00:03:11,080 --> 00:03:13,680 Speaker 4: services industry, used to be in the financial services industry 64 00:03:13,720 --> 00:03:15,720 Speaker 4: as well. You still are in the financial services industry, 65 00:03:15,760 --> 00:03:18,320 Speaker 4: but used to be on the institutional side, right, and 66 00:03:18,360 --> 00:03:21,000 Speaker 4: then you switched over to the entrepreneurial side of doing 67 00:03:21,000 --> 00:03:23,720 Speaker 4: your own thing, right, So can you just explain that 68 00:03:23,760 --> 00:03:25,800 Speaker 4: process because I think that a lot of times people 69 00:03:25,840 --> 00:03:29,200 Speaker 4: one of the biggest fears to stop people from becoming 70 00:03:29,360 --> 00:03:33,680 Speaker 4: entrepreneurs is they lack faith. They like faith and to say, Okay, 71 00:03:33,720 --> 00:03:37,560 Speaker 4: I have a secure job. It's difficult to leave something 72 00:03:37,560 --> 00:03:40,720 Speaker 4: that's secure for something that's unknown for sure, right, And 73 00:03:40,760 --> 00:03:43,320 Speaker 4: even we spoke about that. You you kind of battled 74 00:03:43,320 --> 00:03:44,960 Speaker 4: with that for a while and then you was like, 75 00:03:45,000 --> 00:03:46,320 Speaker 4: you know what, enough is enough? I need to make 76 00:03:46,360 --> 00:03:49,560 Speaker 4: this jump. So can you can you talk about that 77 00:03:49,720 --> 00:03:53,000 Speaker 4: journey from working on the institutional side to jumping off 78 00:03:53,120 --> 00:03:54,200 Speaker 4: and just doing your own thing. 79 00:03:54,280 --> 00:03:57,120 Speaker 5: Yeah, not for sure. So, like I started my career, uh, 80 00:03:57,160 --> 00:03:59,040 Speaker 5: straight out of high school. So I was nineteen years 81 00:03:59,040 --> 00:04:01,840 Speaker 5: old when I started working at the bank did everything 82 00:04:02,000 --> 00:04:06,160 Speaker 5: tell a personal banker, private banker, branch manager was a 83 00:04:06,160 --> 00:04:10,360 Speaker 5: ceover Credit Union. And for me, I kind of I mean, 84 00:04:10,400 --> 00:04:12,240 Speaker 5: I've always sort of like been a hustler, Like I 85 00:04:12,320 --> 00:04:14,320 Speaker 5: always knew that I didn't want people to tell me 86 00:04:14,320 --> 00:04:15,920 Speaker 5: what to do and things of that nature, Like I 87 00:04:15,920 --> 00:04:18,640 Speaker 5: wanted to be an entrepreneur. But like you said, that 88 00:04:18,720 --> 00:04:22,160 Speaker 5: security is what kept me in the game as long 89 00:04:22,200 --> 00:04:25,160 Speaker 5: as I was in the game. But for me, that 90 00:04:25,240 --> 00:04:28,880 Speaker 5: transition it is difficult though, right, It is that that 91 00:04:29,000 --> 00:04:31,200 Speaker 5: up and down because I know. I remember, you know, 92 00:04:31,600 --> 00:04:35,880 Speaker 5: I retired from banking when I was thirty years old, right, retired, Right, 93 00:04:35,920 --> 00:04:38,480 Speaker 5: I threw you know, I even threw myself a party, 94 00:04:39,120 --> 00:04:41,000 Speaker 5: retirement party at forty forty club. 95 00:04:41,080 --> 00:04:41,200 Speaker 3: Right. 96 00:04:41,240 --> 00:04:44,480 Speaker 5: I was just about to turn thirty, and you know, 97 00:04:44,560 --> 00:04:46,279 Speaker 5: I was, I was making money, right, I was making 98 00:04:46,279 --> 00:04:49,520 Speaker 5: six figures at the bank. Wound up quitting becoming an entrepreneur. 99 00:04:50,320 --> 00:04:52,080 Speaker 5: I almost fell on my face though, right to be 100 00:04:52,160 --> 00:04:54,000 Speaker 5: to be honest, right, I almost got to a space 101 00:04:54,360 --> 00:04:57,160 Speaker 5: where you know, I wasn't making as much money because 102 00:04:57,200 --> 00:04:59,080 Speaker 5: I was used to that lifestyle, and so I had 103 00:04:59,120 --> 00:05:01,640 Speaker 5: to go back in to the working world figure some 104 00:05:01,720 --> 00:05:02,200 Speaker 5: things out. 105 00:05:02,240 --> 00:05:03,840 Speaker 3: And then now I was like, all right, now I'm 106 00:05:03,839 --> 00:05:05,160 Speaker 3: gonna jump back back in there. 107 00:05:05,600 --> 00:05:09,559 Speaker 5: And so partly what worked for me was being able 108 00:05:09,600 --> 00:05:12,080 Speaker 5: to create that multiple streams of income. And that's why 109 00:05:12,120 --> 00:05:15,400 Speaker 5: I tell people that whatever you do, make sure that 110 00:05:15,440 --> 00:05:18,880 Speaker 5: you're not only relying on one source of income, because 111 00:05:19,000 --> 00:05:22,960 Speaker 5: having multiple streams of income was what allowed me to say, okay, 112 00:05:22,960 --> 00:05:25,560 Speaker 5: you know what, now I could jump out and be comfortable. 113 00:05:26,000 --> 00:05:28,600 Speaker 5: But being on the institutional side, it was tough, right, 114 00:05:28,680 --> 00:05:33,120 Speaker 5: because I mean, you know, as being a licensed financial advisor, 115 00:05:33,839 --> 00:05:36,680 Speaker 5: there's certain things that you like, you're highly regulated, right, 116 00:05:36,760 --> 00:05:38,840 Speaker 5: and so you know what, you know, even when I 117 00:05:38,920 --> 00:05:41,640 Speaker 5: wrote my first book, mind Right, Money Right, So my 118 00:05:41,720 --> 00:05:44,760 Speaker 5: real name is ash Exantis, right. And the reason why 119 00:05:45,120 --> 00:05:47,800 Speaker 5: I write under ash cash was because back in two 120 00:05:47,839 --> 00:05:50,440 Speaker 5: thousand and nine, when I wanted to write my first book, 121 00:05:50,480 --> 00:05:53,040 Speaker 5: mind Right, Money Right, ten loads of financial Freedom, I 122 00:05:53,080 --> 00:05:56,880 Speaker 5: needed to ask permission from you know, from the institution 123 00:05:57,080 --> 00:05:59,560 Speaker 5: to see whether I can write the book because I 124 00:05:59,600 --> 00:06:00,920 Speaker 5: was a license rep with them. 125 00:06:00,960 --> 00:06:01,760 Speaker 3: It was a conflict of. 126 00:06:01,720 --> 00:06:04,680 Speaker 5: Interest and they were they wouldn't let me write the book, right, 127 00:06:04,760 --> 00:06:07,880 Speaker 5: and so ask for forgiveness, not for permission. So I decided, 128 00:06:07,920 --> 00:06:09,800 Speaker 5: I'm like, you know what, I'm gonna write this book 129 00:06:09,839 --> 00:06:12,200 Speaker 5: under ash cash. If they find out, they find out, 130 00:06:12,440 --> 00:06:15,320 Speaker 5: but I'll be ash exanswers from nine to five and 131 00:06:15,360 --> 00:06:18,760 Speaker 5: I'll be ash cash, you know, every other every other time. 132 00:06:19,360 --> 00:06:21,840 Speaker 5: And that worked for me because I was building both 133 00:06:21,880 --> 00:06:25,559 Speaker 5: simultaneously to the point where ash cash got hot enough 134 00:06:25,800 --> 00:06:27,840 Speaker 5: where I was able to leave my nine to five 135 00:06:27,920 --> 00:06:30,760 Speaker 5: and and you know, create some some income by doing it. 136 00:06:30,760 --> 00:06:32,560 Speaker 4: And that's something that I always encourage people to do 137 00:06:32,600 --> 00:06:34,559 Speaker 4: as well, where you don't have to do it all 138 00:06:35,200 --> 00:06:36,960 Speaker 4: at the same time, right, everything at the same time, 139 00:06:37,080 --> 00:06:40,919 Speaker 4: so you can still work a regular job while building 140 00:06:41,040 --> 00:06:44,560 Speaker 4: up your entrepreneurial business, and then when that gets to 141 00:06:44,680 --> 00:06:47,320 Speaker 4: a point where it can support you, then you take 142 00:06:47,360 --> 00:06:47,640 Speaker 4: the lead. 143 00:06:47,800 --> 00:06:50,520 Speaker 5: Right, Like, like people, I don't know where this anti 144 00:06:50,640 --> 00:06:54,200 Speaker 5: nine to five thing come from, Like stop watching social. 145 00:06:53,880 --> 00:06:57,800 Speaker 3: Media if they lying? Now you know how many you know. 146 00:06:57,720 --> 00:07:00,840 Speaker 5: How many people who out who's who's out here acting 147 00:07:00,880 --> 00:07:04,120 Speaker 5: like they're independent and then you bump into them at 148 00:07:04,160 --> 00:07:07,360 Speaker 5: they nine to five and they I'm trying to say, like, right, 149 00:07:07,480 --> 00:07:10,240 Speaker 5: like stop listening to them. It's like it's a lie. 150 00:07:10,640 --> 00:07:13,960 Speaker 5: Like your job is your investor, it is your first investor. 151 00:07:14,000 --> 00:07:17,080 Speaker 5: You quit your job. So so the reason why so 152 00:07:17,080 --> 00:07:19,400 Speaker 5: I have a company called mind Right Money Management. The 153 00:07:19,480 --> 00:07:25,280 Speaker 5: reason why it's mind Right Money Management because it's a mindset. First, 154 00:07:25,360 --> 00:07:27,960 Speaker 5: money is mindset. If you don't have the proper mindset, 155 00:07:27,960 --> 00:07:30,000 Speaker 5: I don't care if you make one hundred thousand dollars, 156 00:07:30,200 --> 00:07:32,520 Speaker 5: a million dollars, ten million dollars. If you don't have 157 00:07:32,520 --> 00:07:34,360 Speaker 5: the proper mindset, you're still going to be broke. Right, 158 00:07:34,760 --> 00:07:38,880 Speaker 5: And what people don't realize is that that's if you 159 00:07:38,960 --> 00:07:42,800 Speaker 5: have to struggle the brain space that it takes for 160 00:07:42,840 --> 00:07:43,760 Speaker 5: you to be creative. 161 00:07:43,800 --> 00:07:45,440 Speaker 3: You're not gonna be as creative. 162 00:07:45,760 --> 00:07:49,280 Speaker 5: Your entrepreneurship venture is not going to be as successful 163 00:07:49,400 --> 00:07:52,640 Speaker 5: as it could be had you had the proper brain 164 00:07:52,680 --> 00:07:54,960 Speaker 5: space to not have to focus on the basics. 165 00:07:55,120 --> 00:07:57,320 Speaker 3: So I tell people, listen, keep your nine to five. 166 00:07:57,600 --> 00:08:00,440 Speaker 5: It is it is your first investor, is best thing 167 00:08:00,480 --> 00:08:03,600 Speaker 5: in your business. It removes you having to think about 168 00:08:03,640 --> 00:08:06,560 Speaker 5: the basics, where I'm gonna live, how I'm gonna eat, 169 00:08:06,640 --> 00:08:09,920 Speaker 5: and then the rest is how you invest your time period. 170 00:08:10,680 --> 00:08:13,840 Speaker 4: Well, the key, the key to that is that you 171 00:08:13,960 --> 00:08:16,160 Speaker 4: have to be willing to put in overtime. Oh absolutely, 172 00:08:16,160 --> 00:08:19,160 Speaker 4: when I say overtime, not overtime at your job, overtime 173 00:08:19,240 --> 00:08:20,920 Speaker 4: as far as to say, okay, I work from nine 174 00:08:20,920 --> 00:08:24,280 Speaker 4: to five, from six o'clock to eleven o'clock at night. 175 00:08:24,880 --> 00:08:26,560 Speaker 4: Not a lot of people are willing to do that, right. 176 00:08:26,680 --> 00:08:28,560 Speaker 4: That's the thing that and we talking about the social media. 177 00:08:28,560 --> 00:08:31,600 Speaker 4: It's crazy, It's like that's what stops a lot of 178 00:08:31,600 --> 00:08:34,040 Speaker 4: people is to say, Okay, I can still work a job, 179 00:08:34,559 --> 00:08:37,080 Speaker 4: but I'm gonna work another job that I'm not gonna 180 00:08:37,080 --> 00:08:40,560 Speaker 4: get paid for. Because you're an entrepreneurial the first year, 181 00:08:40,640 --> 00:08:43,319 Speaker 4: first two years, first five years, whatever. You might work 182 00:08:43,640 --> 00:08:46,079 Speaker 4: the same nine to five on the night in and 183 00:08:46,120 --> 00:08:48,839 Speaker 4: not get a dollar for it. That's the sacrifice that 184 00:08:48,880 --> 00:08:49,960 Speaker 4: a lot of people is not willing to make. But 185 00:08:50,000 --> 00:08:52,319 Speaker 4: let me ask you this because I wanted to you. Right, 186 00:08:52,360 --> 00:08:55,439 Speaker 4: So you said that one position in general kind of 187 00:08:55,520 --> 00:08:57,079 Speaker 4: change your whole way of thinking. Right when you're the 188 00:08:57,160 --> 00:09:00,760 Speaker 4: CEO of a credit union. Credit union in Queensbridge, right, projects? 189 00:09:00,880 --> 00:09:01,320 Speaker 3: So all right? 190 00:09:01,360 --> 00:09:04,160 Speaker 4: So Queensbridge is the largest projects in North America, if 191 00:09:04,160 --> 00:09:05,120 Speaker 4: anybody's not familiar. 192 00:09:05,160 --> 00:09:06,880 Speaker 3: Also home to hip hop Royalty. 193 00:09:07,000 --> 00:09:16,040 Speaker 6: Yes, mob, the project Cormega, a bunch of people they 194 00:09:16,120 --> 00:09:19,000 Speaker 6: ran Queensbridge was in the ninetyes, late nineties forget them, 195 00:09:19,200 --> 00:09:21,880 Speaker 6: we got but. 196 00:09:21,960 --> 00:09:22,520 Speaker 3: We can't fit. 197 00:09:22,840 --> 00:09:25,559 Speaker 4: I was just having this debate about like rap, right, 198 00:09:25,600 --> 00:09:28,920 Speaker 4: And in the nineties it was like Queens Date. The 199 00:09:29,040 --> 00:09:34,760 Speaker 4: borough just was research researchence and it's like Queen's Bridges 200 00:09:34,800 --> 00:09:36,640 Speaker 4: specifically if you think about it, like for one project 201 00:09:36,640 --> 00:09:39,160 Speaker 4: to have that much talent come out of it, it's crazy. 202 00:09:39,200 --> 00:09:41,640 Speaker 4: But it's ninety six buildings, ninety six So they had 203 00:09:41,640 --> 00:09:43,360 Speaker 4: their own credit union in the projects, right. 204 00:09:43,760 --> 00:09:44,000 Speaker 3: Yeah. 205 00:09:44,040 --> 00:09:49,560 Speaker 5: So Urban upbount is a nonprofit that provided services within 206 00:09:49,640 --> 00:09:53,520 Speaker 5: that that area, and so Bishop Taylor, the CEO of 207 00:09:53,559 --> 00:09:56,600 Speaker 5: the nonprofit, decided that he wanted to open up a 208 00:09:56,600 --> 00:10:00,120 Speaker 5: credit union to serve those members. And so, you know, 209 00:10:00,120 --> 00:10:01,800 Speaker 5: we had a mutual friend when I was working at 210 00:10:01,840 --> 00:10:03,520 Speaker 5: City Bank at the time. We had a mutual friend 211 00:10:04,040 --> 00:10:05,680 Speaker 5: and he was like, listen, you're the perfect person, right. 212 00:10:05,760 --> 00:10:07,679 Speaker 5: You grew up in the projects. You're a VP at 213 00:10:07,720 --> 00:10:10,360 Speaker 5: a bank. You understand our people, but you also understand 214 00:10:10,559 --> 00:10:12,319 Speaker 5: how to run a branch from you know, p and 215 00:10:12,440 --> 00:10:14,040 Speaker 5: ls and all that stuff. And so he tapped me 216 00:10:14,120 --> 00:10:15,920 Speaker 5: and was like, listen, I want you to run this 217 00:10:16,000 --> 00:10:18,440 Speaker 5: credit union. And so I was thirty one at the time, 218 00:10:18,440 --> 00:10:19,680 Speaker 5: and so at the time, I was one of the 219 00:10:19,720 --> 00:10:23,360 Speaker 5: youngest CEOs of a federally chartered bank. And that really 220 00:10:23,440 --> 00:10:27,319 Speaker 5: kind of changed my perspective on just what we need, 221 00:10:27,800 --> 00:10:31,359 Speaker 5: you know, from from a from a financial education perspective, 222 00:10:31,440 --> 00:10:35,000 Speaker 5: because a couple of things I realized is that when 223 00:10:35,040 --> 00:10:37,720 Speaker 5: I was working at City Bank in the same type 224 00:10:37,720 --> 00:10:40,319 Speaker 5: of environment, right, I was running a forty five million 225 00:10:40,360 --> 00:10:42,600 Speaker 5: dollar branch right on one hundred and forty four Street 226 00:10:42,640 --> 00:10:46,319 Speaker 5: and Seventh Avenue in Harlem, same demographic public housing. 227 00:10:46,400 --> 00:10:49,640 Speaker 3: It was, you know, low income. But because we had. 228 00:10:49,480 --> 00:10:53,120 Speaker 5: The capital, we were able to provide the products and 229 00:10:53,160 --> 00:10:57,480 Speaker 5: services that the that the uh that they needed. Working 230 00:10:57,480 --> 00:11:01,240 Speaker 5: at the credit union, I realized that, Yeah, you know, 231 00:11:01,360 --> 00:11:03,600 Speaker 5: Jay said this, right, he says, I can't help the 232 00:11:03,640 --> 00:11:05,720 Speaker 5: poor if I'm one of them. So I got rich 233 00:11:05,760 --> 00:11:07,880 Speaker 5: and gave back to me. That's the win win. I 234 00:11:07,880 --> 00:11:10,199 Speaker 5: didn't understand that until I became the CEO of a 235 00:11:10,240 --> 00:11:15,040 Speaker 5: credit union and realized that in order to help them one, 236 00:11:15,720 --> 00:11:18,320 Speaker 5: we needed to educate them first, because they were so 237 00:11:18,480 --> 00:11:21,280 Speaker 5: used to using check cashing places and giving their money 238 00:11:21,280 --> 00:11:24,120 Speaker 5: away that that there was an education part first, But 239 00:11:24,160 --> 00:11:26,520 Speaker 5: then there was a capital thing as well, right, meaning 240 00:11:26,559 --> 00:11:29,040 Speaker 5: that a lot of people were going to the check 241 00:11:29,080 --> 00:11:32,959 Speaker 5: cashing places, We're going to the pawnshops, We're taking payday 242 00:11:33,000 --> 00:11:37,600 Speaker 5: loans or doing all of those things because they needed access. Right, I, 243 00:11:38,000 --> 00:11:39,880 Speaker 5: as a CEO of a credit union, could not give 244 00:11:39,920 --> 00:11:43,520 Speaker 5: them access because there's a balance between between. 245 00:11:43,240 --> 00:11:46,079 Speaker 3: Taking risk as a as an institution. Right. 246 00:11:46,360 --> 00:11:48,720 Speaker 5: And so let's say, for instance, I had two million 247 00:11:48,760 --> 00:11:51,920 Speaker 5: dollars in deposits. That means, you know, there's a there's 248 00:11:51,920 --> 00:11:54,240 Speaker 5: a reserve, right, I can't lend up the two million 249 00:11:54,280 --> 00:11:56,600 Speaker 5: dollars I have to you know, keep a reserve. And 250 00:11:56,640 --> 00:11:59,400 Speaker 5: so let's say I can lend one point two million dollars, 251 00:11:59,640 --> 00:12:02,160 Speaker 5: but now I have to look at the risk. Like 252 00:12:02,480 --> 00:12:04,959 Speaker 5: as a credit union, the people who put their money 253 00:12:04,960 --> 00:12:07,240 Speaker 5: in own the credit union, right, your owner of the 254 00:12:07,240 --> 00:12:10,760 Speaker 5: credit union. But I can't lend five thousand dollars to 255 00:12:10,840 --> 00:12:15,000 Speaker 5: somebody who has not demonstrated that they will be able 256 00:12:15,040 --> 00:12:17,760 Speaker 5: to pay it back, even though I know that they 257 00:12:17,840 --> 00:12:20,400 Speaker 5: needed and that I can help. And so it made 258 00:12:20,440 --> 00:12:24,920 Speaker 5: me realize that, yes, access to capital is important, is 259 00:12:25,400 --> 00:12:29,440 Speaker 5: very very important, but that financial education piece is more 260 00:12:29,480 --> 00:12:34,280 Speaker 5: important because again we've seen people who come from places 261 00:12:34,280 --> 00:12:36,880 Speaker 5: who they don't have any money. You give them money, 262 00:12:36,880 --> 00:12:38,719 Speaker 5: they will lose the money. They will go back to 263 00:12:38,800 --> 00:12:41,840 Speaker 5: square one because they haven't changed their mindset. They haven't 264 00:12:42,000 --> 00:12:45,160 Speaker 5: you know, recalibrated. And that's what changed my life. I said, 265 00:12:45,160 --> 00:12:47,240 Speaker 5: you know what, I have to be on a mission, 266 00:12:47,280 --> 00:12:48,240 Speaker 5: not only locally. 267 00:12:48,320 --> 00:12:48,480 Speaker 3: Right. 268 00:12:48,520 --> 00:12:51,280 Speaker 5: So prior to that, you know, I was working in Harlem, 269 00:12:51,280 --> 00:12:53,920 Speaker 5: I was working downtown, I was working in Queensbridge. But 270 00:12:53,960 --> 00:12:56,720 Speaker 5: I said, on a national level, I want to reach people. 271 00:12:57,160 --> 00:12:59,040 Speaker 5: And that's why I continue to write books. That's why 272 00:12:59,240 --> 00:13:01,920 Speaker 5: you know, I started to reach out and become a 273 00:13:02,000 --> 00:13:06,520 Speaker 5: national voice for financial education because our people most importantly 274 00:13:06,800 --> 00:13:10,400 Speaker 5: have been shut out, right shut out of this information 275 00:13:10,720 --> 00:13:14,080 Speaker 5: for so long, and not just like we didn't do 276 00:13:14,200 --> 00:13:16,199 Speaker 5: it like these are Like if you read the book 277 00:13:16,520 --> 00:13:20,600 Speaker 5: Color of Law, you'll realize that there were government sanction 278 00:13:20,960 --> 00:13:23,480 Speaker 5: laws that shut us out of this, you know, shut 279 00:13:23,520 --> 00:13:27,040 Speaker 5: us out financially, and so now we have to take 280 00:13:27,080 --> 00:13:29,120 Speaker 5: back control and re educate people. 281 00:13:29,240 --> 00:13:32,200 Speaker 7: It's dope because like from an education standpoint, right, and 282 00:13:32,200 --> 00:13:35,360 Speaker 7: the same thing from the financial world. You're inside the system, right, 283 00:13:35,400 --> 00:13:37,679 Speaker 7: so you can see that the customers and your clients 284 00:13:37,920 --> 00:13:39,559 Speaker 7: really don't have knowledge, and the same thing that we're 285 00:13:39,640 --> 00:13:41,760 Speaker 7: kind of doing where I'm in an education system, I 286 00:13:41,840 --> 00:13:43,720 Speaker 7: know it's not being taught in school. So we have 287 00:13:43,800 --> 00:13:46,440 Speaker 7: to go out and give the financial education. But one 288 00:13:46,480 --> 00:13:48,520 Speaker 7: of the things that you said is that your culture responses, 289 00:13:48,960 --> 00:13:51,439 Speaker 7: and that is so powerful because, like I said, culture 290 00:13:51,559 --> 00:13:55,079 Speaker 7: always changes right down to the name of your company, right, 291 00:13:55,480 --> 00:13:58,439 Speaker 7: money right management. Like when I heard money right, automatically 292 00:13:58,440 --> 00:14:00,840 Speaker 7: I thought matters belief. When I was like, yo, is 293 00:14:00,880 --> 00:14:02,959 Speaker 7: there something, then yeah, absolutely, without a doubt. 294 00:14:03,040 --> 00:14:06,559 Speaker 5: And so it's so funny and this is a testament 295 00:14:06,640 --> 00:14:10,800 Speaker 5: to why be your authentic self and do not care 296 00:14:10,840 --> 00:14:11,360 Speaker 5: what people say. 297 00:14:11,400 --> 00:14:12,880 Speaker 3: I'm gonna tell you, tell your quick story. 298 00:14:13,480 --> 00:14:16,200 Speaker 5: I wrote my first book in two thousand and nine, right, 299 00:14:16,440 --> 00:14:18,880 Speaker 5: it's going on ten years. It was called min Right 300 00:14:18,960 --> 00:14:21,480 Speaker 5: Money Right, based on the jay Z and Memphis Lee song. 301 00:14:22,120 --> 00:14:25,040 Speaker 5: When I wrote the book, though, you know, I did 302 00:14:25,040 --> 00:14:27,840 Speaker 5: not write the book as if the influence was hip 303 00:14:27,880 --> 00:14:30,160 Speaker 5: hop right, like I tried to. You know, at the time, 304 00:14:30,240 --> 00:14:32,880 Speaker 5: you had the Dave Ramsey Susie Orman's out there, and 305 00:14:32,960 --> 00:14:35,880 Speaker 5: people were advising me against using hip hop and money. 306 00:14:36,000 --> 00:14:39,200 Speaker 5: They were like, yo, it's a serious topic. Do not 307 00:14:39,280 --> 00:14:41,680 Speaker 5: blended too. How can you possibly do it? And I 308 00:14:41,760 --> 00:14:44,680 Speaker 5: listened to them, and so I said, you know what, Nah, 309 00:14:44,760 --> 00:14:45,840 Speaker 5: I'm gonna write this book. 310 00:14:45,880 --> 00:14:47,240 Speaker 3: I'm gonna do it the way I want to write it, 311 00:14:47,280 --> 00:14:48,200 Speaker 3: whatever the case may be. 312 00:14:48,720 --> 00:14:53,360 Speaker 5: Fast forward write you know eight years later where I 313 00:14:53,480 --> 00:14:55,760 Speaker 5: finally was like, nah, I hear the jay Z four 314 00:14:55,880 --> 00:14:57,040 Speaker 5: forty four album. 315 00:14:56,800 --> 00:14:58,960 Speaker 3: Were hearing it difference, and I'm like, nah, I. 316 00:14:59,080 --> 00:15:03,680 Speaker 5: Got a mixed hip hop and you know and finances 317 00:15:03,720 --> 00:15:08,400 Speaker 5: together and it became my most successful book. Had I 318 00:15:08,520 --> 00:15:12,560 Speaker 5: listen ten years ago and said, you know what, naw, 319 00:15:13,360 --> 00:15:14,800 Speaker 5: I'm feeling this hip hop and money. 320 00:15:14,800 --> 00:15:15,800 Speaker 3: I'm mixed the two together. 321 00:15:16,280 --> 00:15:20,080 Speaker 5: But to your point about being culturally responsive, it's that, right, 322 00:15:20,240 --> 00:15:22,160 Speaker 5: is that a lot of times? And this is not 323 00:15:22,200 --> 00:15:24,440 Speaker 5: just financial education. This is a lot of things that 324 00:15:24,440 --> 00:15:27,840 Speaker 5: we're trying to teach people. We tend to teach people 325 00:15:27,960 --> 00:15:31,400 Speaker 5: based on our level of understanding, but we don't realize 326 00:15:31,480 --> 00:15:33,920 Speaker 5: or we forget that we had to go through a 327 00:15:34,000 --> 00:15:37,240 Speaker 5: journey to even get here. And so as the educator, 328 00:15:37,760 --> 00:15:40,480 Speaker 5: let's stop trying to reach people from where we are, 329 00:15:41,120 --> 00:15:43,520 Speaker 5: but let's reach them where they are. And I think 330 00:15:43,600 --> 00:15:46,480 Speaker 5: that now that we look at hip hop as being 331 00:15:46,600 --> 00:15:49,520 Speaker 5: the great equalize of where you know, when I listened 332 00:15:49,560 --> 00:15:52,440 Speaker 5: to my first jay Z track, I was fifteen years old, right, 333 00:15:52,480 --> 00:15:56,400 Speaker 5: and so throughout those years I've grown, Right, people who 334 00:15:56,480 --> 00:15:59,000 Speaker 5: listen to hip hop have grown. We have homes now, 335 00:15:59,080 --> 00:16:01,480 Speaker 5: we have kids, we have families, you know, we have 336 00:16:01,800 --> 00:16:03,280 Speaker 5: some even have grand children. 337 00:16:03,760 --> 00:16:06,720 Speaker 3: And thinking about legacy buildings, we are grow up. 338 00:16:07,040 --> 00:16:09,960 Speaker 4: It's like it's like, right, right, yeah, It's like it's like, 339 00:16:10,200 --> 00:16:12,480 Speaker 4: oh Man Derry Falcon where he said, you know, we 340 00:16:12,520 --> 00:16:15,160 Speaker 4: didn't do netor entrepreneurs whereas we don't don't necessarily have 341 00:16:15,200 --> 00:16:17,320 Speaker 4: to wear suit if we don't want to wear vapor. 342 00:16:17,120 --> 00:16:22,400 Speaker 8: Max and we could wear to discredit the information absolutely 343 00:16:22,560 --> 00:16:24,200 Speaker 8: because it's like, Okay, we grew up in the hip 344 00:16:24,200 --> 00:16:27,600 Speaker 8: hop era, we grew up playing sports, and it's just 345 00:16:27,640 --> 00:16:29,480 Speaker 8: what it is, right, So it's like, you know, as 346 00:16:29,520 --> 00:16:32,800 Speaker 8: opposed to trying to water it down be something that 347 00:16:32,800 --> 00:16:35,480 Speaker 8: we're not, we could deliver the message in the language 348 00:16:35,480 --> 00:16:36,360 Speaker 8: that the people understand. 349 00:16:36,360 --> 00:16:37,880 Speaker 4: And that's what that's one thing I like about you 350 00:16:37,920 --> 00:16:40,640 Speaker 4: because it's it's in line what we do as far 351 00:16:40,680 --> 00:16:42,120 Speaker 4: as with the podcast. 352 00:16:41,760 --> 00:16:44,920 Speaker 3: Is like you know, it's it's always easy to be yourself. Absolutely. 353 00:16:46,160 --> 00:16:48,120 Speaker 3: I think that's one of my favorite Drake lines. He 354 00:16:48,160 --> 00:16:48,720 Speaker 3: said that line. 355 00:16:48,720 --> 00:16:51,440 Speaker 7: He was like, you could be anything you want, even yourself, right, 356 00:16:51,560 --> 00:16:52,320 Speaker 7: brilliant even. 357 00:16:52,240 --> 00:16:55,480 Speaker 4: Even with when he said still do me because it's 358 00:16:55,520 --> 00:16:57,960 Speaker 4: easy to do, because it's like that really is easy, 359 00:16:58,080 --> 00:17:00,480 Speaker 4: Like you know, it takes a lot of effort to 360 00:17:00,520 --> 00:17:02,960 Speaker 4: try to be somebody. A lot of times people do 361 00:17:03,000 --> 00:17:05,520 Speaker 4: that every single day in the work world and just 362 00:17:05,560 --> 00:17:09,000 Speaker 4: life in general, and A never works because you're trying 363 00:17:09,000 --> 00:17:13,080 Speaker 4: to duplicate somebody else, and B it's just not even comfortable. 364 00:17:13,320 --> 00:17:15,440 Speaker 3: So the message is the message is never going to get. 365 00:17:15,320 --> 00:17:18,199 Speaker 4: Delivered because the people that you're trying to be like, 366 00:17:18,480 --> 00:17:20,840 Speaker 4: they know you're not them, right, And the people who 367 00:17:20,840 --> 00:17:22,680 Speaker 4: you really are like they looking at you like you 368 00:17:22,840 --> 00:17:29,120 Speaker 4: not even. 369 00:17:23,680 --> 00:17:26,760 Speaker 3: You sound like us. 370 00:17:27,400 --> 00:17:29,639 Speaker 4: You turned your back on it, but I wanted to 371 00:17:29,680 --> 00:17:32,280 Speaker 4: ask you something because you said something that was very key. 372 00:17:32,320 --> 00:17:34,359 Speaker 4: You said, when you was on the institutional side, working 373 00:17:34,359 --> 00:17:37,760 Speaker 4: in banks, you realize that like wealthy people like they 374 00:17:37,800 --> 00:17:41,080 Speaker 4: have a team, man. And we even said bringing it 375 00:17:41,080 --> 00:17:43,200 Speaker 4: back with the lyrics, but Nipsey said, I don't need 376 00:17:43,200 --> 00:17:45,040 Speaker 4: a ID in my bank. I walk and I got 377 00:17:45,040 --> 00:17:47,040 Speaker 4: a team in my band. And you was like, that's 378 00:17:47,040 --> 00:17:49,200 Speaker 4: one of the things that motivated you to just educate people, 379 00:17:49,200 --> 00:17:51,760 Speaker 4: because like, we're so far when I say we are community, 380 00:17:52,119 --> 00:17:54,160 Speaker 4: we're so far behind the eight ball. We don't even 381 00:17:54,280 --> 00:17:56,119 Speaker 4: know what's on the other side of. 382 00:17:56,119 --> 00:17:58,439 Speaker 5: Oh my god, can you just explain, like on the 383 00:17:58,440 --> 00:18:02,520 Speaker 5: other side of So for two years, right, I was 384 00:18:02,720 --> 00:18:05,800 Speaker 5: a private banker and I managed assets. I had a 385 00:18:05,800 --> 00:18:08,320 Speaker 5: book of business four hundred massive fluent clients. Right, So 386 00:18:08,440 --> 00:18:11,320 Speaker 5: the term mass affluent just means two hundred and fifty 387 00:18:11,400 --> 00:18:14,720 Speaker 5: thousand dollars in investable assets, right, So you have to 388 00:18:14,760 --> 00:18:17,720 Speaker 5: have liquid two hundred fifty thousand dollars or more to 389 00:18:17,840 --> 00:18:21,280 Speaker 5: even qualify to have a private banker. And so my 390 00:18:21,640 --> 00:18:24,359 Speaker 5: richest client was worth twenty two million dollars. I was 391 00:18:24,440 --> 00:18:27,600 Speaker 5: part of a team, though I wasn't. I wasn't the 392 00:18:27,640 --> 00:18:32,399 Speaker 5: only person that worked on that wealthy person's portfolio. You know, 393 00:18:32,760 --> 00:18:35,680 Speaker 5: I managed the banks and the mutual funds, and there 394 00:18:35,760 --> 00:18:38,480 Speaker 5: was somebody who was the mortgage guy. There was somebody 395 00:18:38,600 --> 00:18:41,480 Speaker 5: who was the banker. There was somebody who you know, 396 00:18:41,640 --> 00:18:44,160 Speaker 5: worked on you know, the investment banking side. 397 00:18:44,160 --> 00:18:46,040 Speaker 3: That like, they had a whole. 398 00:18:45,720 --> 00:18:49,640 Speaker 5: Team of people who not only worked for them, meaning 399 00:18:50,000 --> 00:18:53,840 Speaker 5: that this wealthy person didn't have to think about their money. 400 00:18:54,000 --> 00:18:56,600 Speaker 5: Like this wealthy person got up and did what they 401 00:18:56,680 --> 00:18:59,520 Speaker 5: did every single day to keep their wealth. And there 402 00:18:59,520 --> 00:19:02,800 Speaker 5: were people working around the clock to manage their money 403 00:19:02,800 --> 00:19:05,600 Speaker 5: to make sure that their money grows right, meaning that 404 00:19:05,640 --> 00:19:09,359 Speaker 5: from a banking perspective, there were no fees, they weren't 405 00:19:09,440 --> 00:19:10,119 Speaker 5: charging anything. 406 00:19:10,160 --> 00:19:11,320 Speaker 3: From an investment. 407 00:19:10,880 --> 00:19:14,320 Speaker 5: Perspective, they had someone watching their portfolio, you know, From 408 00:19:14,359 --> 00:19:17,879 Speaker 5: a mortgage perspective, they had somebody if rates dropped WITHOU. 409 00:19:18,119 --> 00:19:23,040 Speaker 5: So these were all people working proactively to maintain or 410 00:19:23,119 --> 00:19:26,600 Speaker 5: build this person's wealth while us, you know, people in 411 00:19:26,640 --> 00:19:29,560 Speaker 5: our community, people who don't have access to this team, Like, 412 00:19:29,640 --> 00:19:31,879 Speaker 5: we're trying to figure out how to how to do 413 00:19:31,960 --> 00:19:34,680 Speaker 5: stuff day to day, and we got to think about 414 00:19:34,680 --> 00:19:36,000 Speaker 5: our money. We got to think about how to make 415 00:19:36,040 --> 00:19:37,439 Speaker 5: the money. We got to think about how to manage 416 00:19:37,440 --> 00:19:39,920 Speaker 5: the money. And so that's why when they say that term, 417 00:19:40,000 --> 00:19:42,960 Speaker 5: you know, the rich get richer is because they have 418 00:19:43,040 --> 00:19:46,760 Speaker 5: a team. They have things and systems and processes in 419 00:19:46,840 --> 00:19:48,960 Speaker 5: place that keep them at that level. 420 00:19:49,240 --> 00:19:51,920 Speaker 3: And so for me, you know, I'm a big Jay fan. 421 00:19:51,920 --> 00:19:52,880 Speaker 3: So from a quote j all. 422 00:19:52,840 --> 00:19:57,280 Speaker 5: Day, right, right, so Jay said, there's much bigger issues 423 00:19:57,280 --> 00:19:59,280 Speaker 5: in the world, I know, but I first had to 424 00:19:59,320 --> 00:20:01,239 Speaker 5: take care of the world, I know. And so for me, 425 00:20:01,320 --> 00:20:03,879 Speaker 5: I'm like, Yo, I'm from the I'm from the projects, 426 00:20:03,920 --> 00:20:07,760 Speaker 5: but I'm from you know, you see the hollow, right, 427 00:20:07,800 --> 00:20:09,919 Speaker 5: I'm from the projects. I'm from one hundred twenty ninth 428 00:20:09,960 --> 00:20:15,880 Speaker 5: Street and eighth Avenue like a New hallan them, right, 429 00:20:16,200 --> 00:20:19,400 Speaker 5: and so you know what I mean. So I'm from 430 00:20:19,400 --> 00:20:21,800 Speaker 5: o hallm So I understand what it's what it's like 431 00:20:21,840 --> 00:20:24,120 Speaker 5: to be from the bottom. But then I've done well 432 00:20:24,119 --> 00:20:27,640 Speaker 5: for myself, so I also understand that other side of it, 433 00:20:27,800 --> 00:20:30,439 Speaker 5: and I'm like, nah to same it, like my people 434 00:20:30,480 --> 00:20:32,320 Speaker 5: need this, right, So there's much big issues. I could 435 00:20:32,320 --> 00:20:34,639 Speaker 5: be doing so many other things, but I first had 436 00:20:34,640 --> 00:20:35,919 Speaker 5: to take care of the world. I know, and I 437 00:20:35,960 --> 00:20:37,639 Speaker 5: think that you know for us, and this is why 438 00:20:37,640 --> 00:20:39,960 Speaker 5: I appreciate what y'all do as well, is because we're 439 00:20:40,040 --> 00:20:44,280 Speaker 5: credible messengers, right, like you can't like Yo, I've been 440 00:20:44,320 --> 00:20:46,920 Speaker 5: to Rikers Island and I've been in the corporate boardroom 441 00:20:47,000 --> 00:20:50,160 Speaker 5: right talking the same It's the same language, and it's 442 00:20:50,280 --> 00:20:53,240 Speaker 5: nothing nobody could tell me about this be because I've 443 00:20:53,400 --> 00:20:55,280 Speaker 5: I've been on both sides, and I think that's what 444 00:20:55,480 --> 00:20:58,439 Speaker 5: makes us credible because we got the seats and I 445 00:20:58,440 --> 00:21:01,280 Speaker 5: think that's important, right how having those receipts, but reaching 446 00:21:01,320 --> 00:21:04,240 Speaker 5: people at a level that they understand and hip hop 447 00:21:04,560 --> 00:21:06,760 Speaker 5: money they're not they're. 448 00:21:06,560 --> 00:21:07,800 Speaker 3: Not mutually exclusive. 449 00:21:08,440 --> 00:21:11,320 Speaker 7: It's important because it's like we said this before, it's 450 00:21:11,359 --> 00:21:14,320 Speaker 7: like the messages for everybody, but the people who need 451 00:21:14,359 --> 00:21:16,520 Speaker 7: it are going to be impacted by it most are 452 00:21:16,520 --> 00:21:18,080 Speaker 7: going to receive it, sure you know what I mean. 453 00:21:18,080 --> 00:21:20,680 Speaker 7: And that's something that we prod ourselves on, right because 454 00:21:20,880 --> 00:21:22,800 Speaker 7: like you said, we are the messages of this and 455 00:21:22,840 --> 00:21:23,919 Speaker 7: we have receipts to prove it. 456 00:21:24,160 --> 00:21:27,919 Speaker 4: You know what, It's interesting because it's people say that 457 00:21:28,000 --> 00:21:31,680 Speaker 4: hip hop is not finance. Hip hop actually is fun. 458 00:21:32,080 --> 00:21:36,000 Speaker 4: Everything about it is money, right as far as the lyrics, 459 00:21:36,119 --> 00:21:38,120 Speaker 4: it's a business, a billion dollar business. 460 00:21:38,320 --> 00:21:40,680 Speaker 3: And it always was about education. 461 00:21:40,920 --> 00:21:43,840 Speaker 4: At its core, was educating, even if it's not educating 462 00:21:43,840 --> 00:21:49,359 Speaker 4: you on the right thing to educated at things about 463 00:21:49,359 --> 00:21:51,000 Speaker 4: it is like even for me, like you know, I 464 00:21:51,040 --> 00:21:53,640 Speaker 4: probe myself on having a very good memory. But one 465 00:21:53,640 --> 00:21:55,359 Speaker 4: of the things that I think keeps my memory so 466 00:21:55,359 --> 00:21:56,960 Speaker 4: good is that I have so much rap lirics that 467 00:21:57,000 --> 00:21:59,080 Speaker 4: I remembered, right, And like I said, a lot of 468 00:21:59,080 --> 00:22:01,760 Speaker 4: the things that I learned there from rap, they weren't 469 00:22:01,760 --> 00:22:04,200 Speaker 4: necessarily positive, but it was still an education, right. So 470 00:22:04,560 --> 00:22:08,360 Speaker 4: it's like, now, if we can teach people using lyrics 471 00:22:08,880 --> 00:22:12,160 Speaker 4: and music as something that they can relate to culturally, 472 00:22:12,920 --> 00:22:13,880 Speaker 4: to me, that's a win win. 473 00:22:14,400 --> 00:22:14,960 Speaker 3: That's a win win. 474 00:22:15,040 --> 00:22:17,720 Speaker 4: And I'm gonna tie this all in with your books 475 00:22:17,720 --> 00:22:21,200 Speaker 4: because that's actually what you do as far as writing books. 476 00:22:21,200 --> 00:22:22,840 Speaker 4: So in the next segment, we're going to talk about 477 00:22:22,880 --> 00:22:27,480 Speaker 4: the journey from being employed to being a self entrepreneur 478 00:22:28,320 --> 00:22:31,320 Speaker 4: and publisher of your books and that's the whole journey 479 00:22:31,320 --> 00:22:32,840 Speaker 4: as well, because a lot of times people don't a 480 00:22:32,960 --> 00:22:35,640 Speaker 4: fully understand the book industry for sure, how it can 481 00:22:35,640 --> 00:22:38,199 Speaker 4: be lucrative, how they can publish a book themselves, they 482 00:22:38,240 --> 00:22:41,560 Speaker 4: don't need a major company to do it for them. So, yeah, 483 00:22:41,560 --> 00:22:43,840 Speaker 4: we're gonna go in through the one on one on books. 484 00:22:44,400 --> 00:22:44,800 Speaker 3: All right. 485 00:22:45,040 --> 00:22:47,240 Speaker 4: So you're an entrepreneur. You do a lot of different things, 486 00:22:47,240 --> 00:22:48,520 Speaker 4: but one of the things that you do is you're 487 00:22:48,520 --> 00:22:51,400 Speaker 4: an author and you wrote seven books? Seven books, all right, 488 00:22:51,560 --> 00:22:53,639 Speaker 4: so can you talk about that. We haven't covered the 489 00:22:53,680 --> 00:22:57,159 Speaker 4: book industry yet, So what is the process of writing 490 00:22:57,200 --> 00:23:00,400 Speaker 4: a book? Like as far as from the do you like? Yeah, 491 00:23:00,440 --> 00:23:01,639 Speaker 4: can you just walk me through that? Do you have 492 00:23:01,760 --> 00:23:02,639 Speaker 4: a ghostwriter do? 493 00:23:02,720 --> 00:23:04,120 Speaker 3: Yeah? Yeah? You actually sit there. 494 00:23:04,680 --> 00:23:04,920 Speaker 9: Yeah. 495 00:23:04,960 --> 00:23:06,119 Speaker 3: So I'm gonna tell you. 496 00:23:06,160 --> 00:23:08,520 Speaker 5: So when I wrote my first book ten years ago, 497 00:23:09,200 --> 00:23:11,840 Speaker 5: it took me about eight maybe eight nine months to 498 00:23:11,880 --> 00:23:14,359 Speaker 5: put the book out because I literally I had a 499 00:23:14,359 --> 00:23:16,600 Speaker 5: BlackBerry at the time. I literally would like sit in 500 00:23:16,600 --> 00:23:19,080 Speaker 5: my car and like write the book on my BlackBerry. 501 00:23:19,720 --> 00:23:22,399 Speaker 5: Now fast forward, I got done by the book in 502 00:23:22,440 --> 00:23:26,440 Speaker 5: two months, maybe less than that. Because technology is the 503 00:23:26,480 --> 00:23:30,879 Speaker 5: great equalizer for everything, and so for me, the way 504 00:23:30,960 --> 00:23:32,520 Speaker 5: that you write a book is And this is what 505 00:23:32,560 --> 00:23:35,000 Speaker 5: I would suggest to anybody is to start with the 506 00:23:35,119 --> 00:23:37,760 Speaker 5: end in mind. So before you even write a first 507 00:23:38,240 --> 00:23:41,480 Speaker 5: chapter or anything, understand what is it that you want 508 00:23:41,480 --> 00:23:43,399 Speaker 5: people to get out of this book. And now I 509 00:23:43,480 --> 00:23:45,720 Speaker 5: need you to say this is the end, this is 510 00:23:45,760 --> 00:23:47,600 Speaker 5: what I want people to get, and then not work 511 00:23:47,640 --> 00:23:50,159 Speaker 5: your way backwards. Right, So if I want people to 512 00:23:50,200 --> 00:23:52,800 Speaker 5: get the financial lessons that jay Z taught in four 513 00:23:52,920 --> 00:23:55,439 Speaker 5: forty four, that's the main thing. So when people who 514 00:23:55,440 --> 00:23:58,399 Speaker 5: are finished, they're gonna understand how to build generational wealth. 515 00:23:58,480 --> 00:23:59,720 Speaker 3: And so how do I do that? So now I 516 00:23:59,720 --> 00:24:01,000 Speaker 3: go backwards and I outline. 517 00:24:01,080 --> 00:24:03,440 Speaker 5: I say, all right, so I'm gonna go from from 518 00:24:03,560 --> 00:24:08,200 Speaker 5: self sufficiency to cooperative economics to generational wealth, right, and 519 00:24:08,240 --> 00:24:11,240 Speaker 5: I'm gonna break down each of those into chapters. Now 520 00:24:11,320 --> 00:24:14,000 Speaker 5: that I've broken down into chapters, I'm gonna go to 521 00:24:14,080 --> 00:24:16,360 Speaker 5: each chapter and I'm gonna bullet point everything and say 522 00:24:16,680 --> 00:24:18,480 Speaker 5: these are the main things I want to talk about 523 00:24:18,520 --> 00:24:22,080 Speaker 5: in each different chapter and literally dictate the rest. 524 00:24:22,160 --> 00:24:24,240 Speaker 3: Now you didn't did you go to formal school for that? 525 00:24:24,280 --> 00:24:27,720 Speaker 3: You study literature? This is just all all self taught. 526 00:24:27,800 --> 00:24:30,240 Speaker 5: So so here's what I realized, and this is a 527 00:24:30,280 --> 00:24:35,479 Speaker 5: great message as to you don't necessarily have to listen 528 00:24:35,600 --> 00:24:38,600 Speaker 5: to people because they've done it, or because they have 529 00:24:38,680 --> 00:24:40,399 Speaker 5: a master's or whatever the case may be. 530 00:24:40,880 --> 00:24:42,480 Speaker 3: Do what works for your audience, right. 531 00:24:42,800 --> 00:24:45,520 Speaker 5: And what I realized was when I wrote my first 532 00:24:45,520 --> 00:24:47,359 Speaker 5: book and then I started you know, that one did 533 00:24:47,400 --> 00:24:49,800 Speaker 5: pretty well. And then I wrote my second book, which 534 00:24:49,840 --> 00:24:51,560 Speaker 5: is What the Fight Go Twelve Steps of Repair on 535 00:24:51,600 --> 00:24:55,920 Speaker 5: your Credit. I realized that people like that book because 536 00:24:56,040 --> 00:25:00,320 Speaker 5: I wrote the way I talked, and my audience didn't 537 00:25:00,320 --> 00:25:03,320 Speaker 5: care about syntax, they didn't care about you know, you know, 538 00:25:04,600 --> 00:25:06,440 Speaker 5: and I don't want to say proper because at the 539 00:25:06,560 --> 00:25:09,159 Speaker 5: end of the day, my goal was to get the 540 00:25:09,280 --> 00:25:11,440 Speaker 5: message out to the people that I needed to get 541 00:25:11,440 --> 00:25:14,399 Speaker 5: the message. And so what I decided to do is like, 542 00:25:14,640 --> 00:25:17,160 Speaker 5: you know what if people are resonated with my writing 543 00:25:17,400 --> 00:25:19,600 Speaker 5: because they like it, you know, I write the way 544 00:25:19,640 --> 00:25:22,520 Speaker 5: I talk, then that's why I started to dictate books. 545 00:25:22,960 --> 00:25:25,720 Speaker 5: After I dictate the book, I then I do send 546 00:25:25,760 --> 00:25:27,399 Speaker 5: it to an editor of it, right, because I'm you know, 547 00:25:27,400 --> 00:25:28,439 Speaker 5: I would dictate what is that? 548 00:25:28,600 --> 00:25:31,080 Speaker 3: What does that mean? So like literally I pulled my 549 00:25:31,119 --> 00:25:31,800 Speaker 3: off phone out. 550 00:25:32,320 --> 00:25:34,919 Speaker 5: I gotta yeah, I got an MV eighty eight and 551 00:25:34,960 --> 00:25:37,159 Speaker 5: I literally so now I got this outline, right, I 552 00:25:37,160 --> 00:25:37,920 Speaker 5: have this outline. 553 00:25:38,160 --> 00:25:39,359 Speaker 3: I know each of the chapters. 554 00:25:39,400 --> 00:25:42,720 Speaker 5: So chapter one, you know, uh, you know, don't spend 555 00:25:42,760 --> 00:25:45,600 Speaker 5: money on the V twelve engine. And so now right, 556 00:25:45,640 --> 00:25:49,600 Speaker 5: and so now I'm literally speaking into my phone as 557 00:25:49,680 --> 00:25:51,840 Speaker 5: if I was teaching it, right, And so as a 558 00:25:51,880 --> 00:25:54,360 Speaker 5: public speaker, you know, if you tell me right now 559 00:25:54,359 --> 00:25:55,800 Speaker 5: I need you to talk about a topic, I could 560 00:25:55,800 --> 00:25:57,560 Speaker 5: get on my feet and talk about the topic. And 561 00:25:57,600 --> 00:26:01,840 Speaker 5: so literally I would just talk into the microphone and 562 00:26:02,000 --> 00:26:04,960 Speaker 5: dictate what you know, what I want people to learn 563 00:26:04,960 --> 00:26:07,960 Speaker 5: from that chapter. The great thing about technology is because 564 00:26:07,960 --> 00:26:12,840 Speaker 5: you have you know, you have uh. 565 00:26:11,880 --> 00:26:13,720 Speaker 3: Not as you have services like fiver. 566 00:26:14,080 --> 00:26:17,760 Speaker 5: Right, you go to fiver and get somebody to translate, right, 567 00:26:17,840 --> 00:26:21,240 Speaker 5: to transcribe what you just said into the written form. 568 00:26:21,760 --> 00:26:24,760 Speaker 3: And so now you go to fiver they transcribe it 569 00:26:24,800 --> 00:26:25,119 Speaker 3: for you. 570 00:26:25,400 --> 00:26:28,000 Speaker 5: Now you have a whole ten pages that you just 571 00:26:28,040 --> 00:26:32,560 Speaker 5: dictated in twenty minutes. Literally in twenty minutes. You got 572 00:26:32,600 --> 00:26:34,520 Speaker 5: cost supposed to cost for that maybe one. 573 00:26:34,520 --> 00:26:37,000 Speaker 3: Hundred dollars, maybe two hundred dollars. You know what I'm saying. 574 00:26:37,320 --> 00:26:39,720 Speaker 3: It depends on how you know how much time, right, and. 575 00:26:39,680 --> 00:26:42,320 Speaker 5: So you know, you get them to to you know, 576 00:26:42,400 --> 00:26:45,840 Speaker 5: to to transcribe it for you and then that that way. 577 00:26:45,960 --> 00:26:49,560 Speaker 5: Now you have this book written or raw form of 578 00:26:49,560 --> 00:26:52,520 Speaker 5: how you talk. You go through it first though, right, 579 00:26:52,840 --> 00:26:54,680 Speaker 5: you go through it, you make sure it reads right. 580 00:26:55,080 --> 00:26:56,840 Speaker 5: You you know, you may have to do some research, 581 00:26:56,920 --> 00:26:59,439 Speaker 5: like so for me, I have to research certain stories. Right, 582 00:26:59,480 --> 00:27:01,919 Speaker 5: So if I'm talking about you know, owning your rights 583 00:27:01,920 --> 00:27:04,040 Speaker 5: and prints, I had to learn. I had to I 584 00:27:04,080 --> 00:27:06,439 Speaker 5: had to talk about Prince's story and you know he 585 00:27:06,480 --> 00:27:08,879 Speaker 5: didn't have a will, and you know what he wanted 586 00:27:08,920 --> 00:27:10,400 Speaker 5: to do with his things, and I need to add 587 00:27:10,480 --> 00:27:12,879 Speaker 5: those things. So those pieces you add later, like the 588 00:27:12,960 --> 00:27:15,560 Speaker 5: research and all that stuff you add later. But the 589 00:27:15,600 --> 00:27:18,640 Speaker 5: main topic your knowledge, what you want people to learn. 590 00:27:18,960 --> 00:27:22,280 Speaker 5: You dictate that. You go through the book and literally 591 00:27:22,320 --> 00:27:22,840 Speaker 5: I think you can. 592 00:27:22,920 --> 00:27:25,800 Speaker 3: You can. You can write and publish a book two 593 00:27:25,800 --> 00:27:26,720 Speaker 3: to three months times. 594 00:27:26,840 --> 00:27:29,640 Speaker 7: And that's been the process from the first second book 595 00:27:29,720 --> 00:27:30,280 Speaker 7: on or no. 596 00:27:30,480 --> 00:27:34,360 Speaker 5: So I started this process. So I'm at I'm at 597 00:27:34,560 --> 00:27:36,960 Speaker 5: seven books, book four to seven. 598 00:27:37,480 --> 00:27:39,800 Speaker 4: I've dictated all all right, So that's how you actually 599 00:27:39,800 --> 00:27:42,480 Speaker 4: write the book. Yeah, Now the next step of actually 600 00:27:42,520 --> 00:27:44,359 Speaker 4: publishing a book getting it out there? 601 00:27:45,160 --> 00:27:46,200 Speaker 3: What's that? Yeah? 602 00:27:46,240 --> 00:27:50,080 Speaker 5: So publishing the book is literally going through Amazon, right, 603 00:27:50,119 --> 00:27:53,240 Speaker 5: and so you know Amazon used to have a company 604 00:27:53,240 --> 00:27:55,600 Speaker 5: called create Space, but they all kind of merged it 605 00:27:55,680 --> 00:27:58,359 Speaker 5: now into their their kind Kindle. 606 00:27:58,440 --> 00:27:59,000 Speaker 3: So if you go to. 607 00:27:58,960 --> 00:28:02,359 Speaker 5: Amazon KDP dot com, so it's like can do direct 608 00:28:02,359 --> 00:28:06,959 Speaker 5: publishing is the name of the company. Literally, Uh, you 609 00:28:07,000 --> 00:28:09,600 Speaker 5: would go? So I use five again, right, so I 610 00:28:09,640 --> 00:28:10,760 Speaker 5: get a book cover done? 611 00:28:10,800 --> 00:28:12,679 Speaker 3: So can you playing with Fiver? I just heard that 612 00:28:12,720 --> 00:28:14,120 Speaker 3: company book can you plain? Oh? Yeah? 613 00:28:14,119 --> 00:28:19,280 Speaker 5: So Fiver is a marketplace for any service that you need, 614 00:28:19,320 --> 00:28:22,080 Speaker 5: graphic designers, anything. 615 00:28:21,760 --> 00:28:23,960 Speaker 3: You need, you need, freelance, yeah, freelance. 616 00:28:23,560 --> 00:28:27,800 Speaker 5: People, right, And so the great thing about Fiver is 617 00:28:27,800 --> 00:28:32,120 Speaker 5: that Fiver has freelancers from all over the world. And 618 00:28:32,160 --> 00:28:36,879 Speaker 5: so in someone in Indonesia who is a graphic designer 619 00:28:37,000 --> 00:28:39,160 Speaker 5: is not going to charge you one thousand dollars for 620 00:28:39,160 --> 00:28:41,800 Speaker 5: a book cover. They're literally gonna charge you ten to 621 00:28:41,920 --> 00:28:45,600 Speaker 5: fifteen dollars or twenty dollars or thirty dollars something that 622 00:28:45,640 --> 00:28:47,760 Speaker 5: we look at all this is nothing, but for them, 623 00:28:48,160 --> 00:28:50,160 Speaker 5: you know, the course of living is so low, so 624 00:28:50,200 --> 00:28:52,600 Speaker 5: that's a lot of money for them, right, And so 625 00:28:52,720 --> 00:28:55,480 Speaker 5: I use fiver to create you know, I use a 626 00:28:55,520 --> 00:28:59,840 Speaker 5: graphic designer on Fiver. I literally never paid more than 627 00:28:59,880 --> 00:29:02,600 Speaker 5: fifty dollars for a book cover after I use Fiver 628 00:29:03,080 --> 00:29:04,800 Speaker 5: and my book covers. If you if you go to 629 00:29:04,840 --> 00:29:07,040 Speaker 5: Amazon right now, you look at all of my book covers. 630 00:29:07,160 --> 00:29:09,920 Speaker 5: They all look professional. They're all done, you know, with 631 00:29:10,080 --> 00:29:13,680 Speaker 5: top quality. But I'm paying fifty dollars for that. You 632 00:29:13,760 --> 00:29:16,760 Speaker 5: also can go to fiber right so once you are 633 00:29:16,880 --> 00:29:19,080 Speaker 5: you finished writing the book, you get somebody to edit 634 00:29:19,080 --> 00:29:21,760 Speaker 5: the book for you. Uh, there's a layout design, right, 635 00:29:21,800 --> 00:29:23,280 Speaker 5: so when you look at the book, the book has 636 00:29:23,320 --> 00:29:26,000 Speaker 5: to be laid out somehow. I use fiber for that 637 00:29:26,080 --> 00:29:28,280 Speaker 5: as well. I go to fiver. Wait, hold on, let 638 00:29:28,320 --> 00:29:33,720 Speaker 5: me stop giving them plug sponsor dollar cut the yeah, 639 00:29:33,760 --> 00:29:36,160 Speaker 5: come and check fiveer cut. So you can go to 640 00:29:36,200 --> 00:29:39,600 Speaker 5: any but but but you know, like you could, you 641 00:29:39,600 --> 00:29:44,320 Speaker 5: could literally, you know, get somebody to design the inside 642 00:29:44,360 --> 00:29:45,680 Speaker 5: of the book for you as well. 643 00:29:46,280 --> 00:29:48,240 Speaker 3: And that's how you get the professional look, right. 644 00:29:48,280 --> 00:29:51,640 Speaker 5: And so once you have your cover, your cover file, 645 00:29:52,040 --> 00:29:55,479 Speaker 5: you have your your inside file, you then upload that 646 00:29:55,640 --> 00:29:59,840 Speaker 5: to Kindle Direct Publishing. And there's a couple of things 647 00:29:59,840 --> 00:30:03,400 Speaker 5: that that happens with that right number one. Once you uploaded, 648 00:30:03,560 --> 00:30:05,520 Speaker 5: you write, you know you you put your title in, 649 00:30:05,720 --> 00:30:08,480 Speaker 5: you put the subtitle, you put your name, your bio, 650 00:30:08,640 --> 00:30:10,800 Speaker 5: you put all that stuff in, and that's how it's 651 00:30:10,800 --> 00:30:14,560 Speaker 5: gonna be populated into Amazon dot com and ready for sale. 652 00:30:15,400 --> 00:30:19,080 Speaker 5: The only sort of caveat to that is that Kindle 653 00:30:19,160 --> 00:30:21,720 Speaker 5: Direct Publishing will give you an ISBN number, right, And 654 00:30:21,760 --> 00:30:24,640 Speaker 5: so your i SBN number is your is the book 655 00:30:24,640 --> 00:30:27,440 Speaker 5: where people search the book as your barcode. And so 656 00:30:27,720 --> 00:30:31,560 Speaker 5: if you go through Amazon to get an ISBN number, 657 00:30:32,360 --> 00:30:36,080 Speaker 5: when you go to Amazon, it's going to show Amazon 658 00:30:36,200 --> 00:30:39,640 Speaker 5: is gonna say you independently published this book, right, Or 659 00:30:40,040 --> 00:30:44,280 Speaker 5: you can buy your own ISBN number, which is if 660 00:30:44,280 --> 00:30:47,560 Speaker 5: you go to Bowkers. So Balker's is the company that 661 00:30:47,680 --> 00:30:50,880 Speaker 5: offers ISBN numbers and that's what identifies your book. If 662 00:30:50,920 --> 00:30:53,640 Speaker 5: you go to buy Bokers and I think the website 663 00:30:53,720 --> 00:30:56,760 Speaker 5: is my Identifiers dot Com, you can actually buy your 664 00:30:56,800 --> 00:30:58,120 Speaker 5: own ISBN number. 665 00:30:58,360 --> 00:30:59,680 Speaker 3: Why is that important? Right? 666 00:31:00,520 --> 00:31:05,760 Speaker 5: It's important because for me as a speaker, as somebody 667 00:31:05,800 --> 00:31:09,120 Speaker 5: who you know, my books are are how I teach 668 00:31:09,160 --> 00:31:12,280 Speaker 5: the people. But it also is a way like a 669 00:31:12,320 --> 00:31:15,120 Speaker 5: resume that lets me in so people could book me 670 00:31:15,200 --> 00:31:18,239 Speaker 5: for speaking engagements, people book me for media, you know, 671 00:31:18,360 --> 00:31:20,920 Speaker 5: media opportunities, things of that nature, which give me more 672 00:31:21,000 --> 00:31:25,480 Speaker 5: visibility to some more books. For some reason, there's still 673 00:31:25,520 --> 00:31:29,040 Speaker 5: this negative taboo on self published office and so if 674 00:31:29,080 --> 00:31:32,840 Speaker 5: I use Amazon to to give me my ISVN number, 675 00:31:33,120 --> 00:31:36,200 Speaker 5: it's gonna show that I'm independently published and people are 676 00:31:36,240 --> 00:31:36,800 Speaker 5: not gonna. 677 00:31:36,560 --> 00:31:37,880 Speaker 3: Take me as serious. Serious. 678 00:31:38,080 --> 00:31:40,560 Speaker 5: So what I do is I go to Bowker's and 679 00:31:40,600 --> 00:31:44,120 Speaker 5: I buy my own ISVN number under my own company 680 00:31:44,160 --> 00:31:47,440 Speaker 5: called One Brick Publishing. Right, so all of my books 681 00:31:47,480 --> 00:31:51,760 Speaker 5: have been distributed under One Brick Publishing. The reason why 682 00:31:51,760 --> 00:31:54,400 Speaker 5: it's One Brick Publishing and it's not Ash Cash Publishing 683 00:31:54,720 --> 00:31:56,640 Speaker 5: is because I want you to I don't want you 684 00:31:56,760 --> 00:31:59,320 Speaker 5: to be like, oh, Ash Cash. 685 00:31:59,040 --> 00:32:02,200 Speaker 3: The same guy as doing another lot. It always looks 686 00:32:02,240 --> 00:32:03,760 Speaker 3: better if it's AIG exactly. 687 00:32:03,920 --> 00:32:06,600 Speaker 5: So now people are like yo. I literally get people 688 00:32:06,600 --> 00:32:07,960 Speaker 5: to hit me like yo, can you connect me with 689 00:32:08,000 --> 00:32:08,800 Speaker 5: one brick publisher? 690 00:32:09,920 --> 00:32:10,080 Speaker 3: Back? 691 00:32:10,280 --> 00:32:13,600 Speaker 5: It sound dope, And honestly, you know what one brick 692 00:32:13,680 --> 00:32:15,960 Speaker 5: Publishing is because back in the days, I used to 693 00:32:16,040 --> 00:32:17,160 Speaker 5: move those bricks. 694 00:32:18,560 --> 00:32:23,760 Speaker 3: Brick publisher out of time. So that's where that's where, 695 00:32:23,840 --> 00:32:25,000 Speaker 3: that's where I got it. 696 00:32:25,000 --> 00:32:27,200 Speaker 5: From Actually, I was watching a Will Smith story and 697 00:32:27,200 --> 00:32:29,920 Speaker 5: Will Smith was giving his example about how him and 698 00:32:29,960 --> 00:32:31,240 Speaker 5: his brother got you know. 699 00:32:32,400 --> 00:32:33,120 Speaker 3: Earners, what's up? 700 00:32:33,200 --> 00:32:35,719 Speaker 7: You ever walk into a small business and everything just 701 00:32:35,840 --> 00:32:39,040 Speaker 7: works like the checkout is fast, the receipts are digital, 702 00:32:39,560 --> 00:32:42,520 Speaker 7: tipping is a breeze, and you're out the door before 703 00:32:42,560 --> 00:32:46,720 Speaker 7: the line even builds odds are they're using Square. We 704 00:32:46,840 --> 00:32:49,400 Speaker 7: love supporting businesses that run on Square because it just 705 00:32:49,440 --> 00:32:52,680 Speaker 7: feels seamless. 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They said, yo, build it one 750 00:35:27,680 --> 00:35:29,400 Speaker 5: brick at a time, and if you make sure that 751 00:35:29,480 --> 00:35:31,640 Speaker 5: this is the best brick possible, then you'll have a 752 00:35:31,640 --> 00:35:33,640 Speaker 5: good wall. So I was like, oh, that's a dope story. 753 00:35:33,920 --> 00:35:35,440 Speaker 5: Then that's what I'm gonna do. I'm gonna build a 754 00:35:35,440 --> 00:35:38,520 Speaker 5: publishing company one brick at a time. And so now 755 00:35:38,719 --> 00:35:40,879 Speaker 5: when you look at my books, they're all published by 756 00:35:40,880 --> 00:35:43,879 Speaker 5: one brick. And the reason why that's important because now 757 00:35:43,880 --> 00:35:46,520 Speaker 5: when people are looking for somebody, looking for experts, they're 758 00:35:46,560 --> 00:35:49,360 Speaker 5: looking for people, uh, they're gonna see everything. 759 00:35:49,480 --> 00:35:50,839 Speaker 3: You know, everything's professional. 760 00:35:52,080 --> 00:35:56,040 Speaker 5: It gives this, you know, illusion that you're signed to 761 00:35:56,120 --> 00:35:58,960 Speaker 5: a publishing house and people will take you more serious 762 00:35:59,000 --> 00:35:59,239 Speaker 5: from that. 763 00:35:59,360 --> 00:36:01,480 Speaker 3: Now that's the dope before I just want to see 764 00:36:02,280 --> 00:36:05,520 Speaker 3: you're early leadship man, we give out not fast game 765 00:36:05,640 --> 00:36:06,200 Speaker 3: fact like. 766 00:36:06,239 --> 00:36:10,080 Speaker 4: Yo, honestly, we might have to start charging for myself. 767 00:36:10,719 --> 00:36:13,360 Speaker 3: It's a little different. C's getting crazy. It's crazy. 768 00:36:13,360 --> 00:36:15,399 Speaker 7: So you have you haven't done an audio book yet, 769 00:36:15,440 --> 00:36:18,360 Speaker 7: right about? You haven't off a book, So is it 770 00:36:18,440 --> 00:36:20,680 Speaker 7: the same process? Like, so if I you do it 771 00:36:20,719 --> 00:36:22,960 Speaker 7: through I'm not gonna say the companies. Yeah, right, you 772 00:36:23,000 --> 00:36:25,080 Speaker 7: send it to an editor. Now they tell you what 773 00:36:25,160 --> 00:36:26,840 Speaker 7: you need to say, and you do it through the audio. 774 00:36:26,840 --> 00:36:28,840 Speaker 3: No so so, so way I do the audios? 775 00:36:29,360 --> 00:36:31,200 Speaker 5: And that was that was another thing, right, So I 776 00:36:31,280 --> 00:36:33,960 Speaker 5: was like, so I make I make a living off 777 00:36:34,000 --> 00:36:35,480 Speaker 5: a book, so you know what I'm saying. And what 778 00:36:35,560 --> 00:36:39,279 Speaker 5: I realized was that you know, and it happened and 779 00:36:39,320 --> 00:36:41,759 Speaker 5: I went backwards because when I put out the j book, 780 00:36:41,800 --> 00:36:45,120 Speaker 5: the four forty four book, I had uber drivers like, yo, bro, 781 00:36:45,400 --> 00:36:47,239 Speaker 5: I need this book, but I'm in my uber all 782 00:36:47,320 --> 00:36:50,880 Speaker 5: day and I'm like, oh, and so I kept forgetting 783 00:36:50,920 --> 00:36:53,719 Speaker 5: about the market of people who are the drive who 784 00:36:53,840 --> 00:36:57,520 Speaker 5: don't have time right or not pick up a physical book. 785 00:36:58,040 --> 00:37:01,279 Speaker 5: And so literally like fashion the garage band, Like I 786 00:37:01,360 --> 00:37:05,160 Speaker 5: literally recorded my audio books right right, you know what 787 00:37:05,160 --> 00:37:07,479 Speaker 5: I'm saying, Like I literally you know what I'm saying, 788 00:37:07,640 --> 00:37:11,400 Speaker 5: like like recording my books on garage band once to 789 00:37:12,280 --> 00:37:14,520 Speaker 5: and I like I read the book. So I'm literally 790 00:37:14,560 --> 00:37:17,800 Speaker 5: like reading the book once it's done. Even if I 791 00:37:17,880 --> 00:37:19,440 Speaker 5: mess up with whatever the case may be, to get 792 00:37:19,480 --> 00:37:22,279 Speaker 5: get everything right, I send it to somebody on on 793 00:37:22,480 --> 00:37:25,520 Speaker 5: that company again and you can look for you know, 794 00:37:25,600 --> 00:37:27,840 Speaker 5: you know, audio edit to whatever the case may be. 795 00:37:28,239 --> 00:37:28,359 Speaker 3: Uh. 796 00:37:28,400 --> 00:37:30,920 Speaker 5: They edited, they even take out the dead air, so 797 00:37:31,040 --> 00:37:33,759 Speaker 5: like like sometimes if it doesn't sound right and there's 798 00:37:33,760 --> 00:37:36,080 Speaker 5: dead air, they take they like they edited compress it. 799 00:37:36,960 --> 00:37:40,120 Speaker 5: I mean you you know you listen to it. All freelance, right, yeah, 800 00:37:40,160 --> 00:37:42,799 Speaker 5: all freelance. Yeah, all these people are freelance. And then 801 00:37:42,880 --> 00:37:44,919 Speaker 5: there's a company called a c X. It's all owned 802 00:37:44,920 --> 00:37:48,680 Speaker 5: by Amazon. Amazon run things. So yeah, they run things. 803 00:37:48,840 --> 00:37:53,040 Speaker 5: So a c X right, a a c X dot com. Uh, 804 00:37:53,080 --> 00:37:56,640 Speaker 5: if you go to them, now, you upload your file, 805 00:37:56,719 --> 00:37:59,080 Speaker 5: you put the title and all that stuff, and then 806 00:37:59,160 --> 00:38:02,239 Speaker 5: they distribute the book to audible dot com and iTunes 807 00:38:02,560 --> 00:38:04,759 Speaker 5: and so now if you look look for my book 808 00:38:04,800 --> 00:38:07,080 Speaker 5: on audio, you'll see it on audible, You'll see it 809 00:38:07,120 --> 00:38:07,719 Speaker 5: on iTunes. 810 00:38:07,760 --> 00:38:10,640 Speaker 3: And that's how I do audio books. They do for free. Yeah. 811 00:38:10,719 --> 00:38:13,600 Speaker 5: So so the so the thing about Amazon and a 812 00:38:13,719 --> 00:38:16,080 Speaker 5: c X and on these people, it's print on demand, right, 813 00:38:16,760 --> 00:38:19,360 Speaker 5: which means that it's all consignment. So it's not like 814 00:38:19,440 --> 00:38:21,400 Speaker 5: you don't have to pay anything. They just take a 815 00:38:21,400 --> 00:38:22,720 Speaker 5: percentage of what's being sold. 816 00:38:23,120 --> 00:38:24,759 Speaker 3: Right. I was gonna ask you that because somebody else 817 00:38:25,080 --> 00:38:28,600 Speaker 3: try My man I M P O P. Steve. Yeah, 818 00:38:28,600 --> 00:38:31,200 Speaker 3: he wrote a book and that's my guy too. Yeah. Yeah. 819 00:38:32,040 --> 00:38:32,960 Speaker 3: I spoke to them and. 820 00:38:32,920 --> 00:38:34,719 Speaker 4: He was saying that, like you said, because I was 821 00:38:34,719 --> 00:38:36,960 Speaker 4: asking him, like, what if you have like a thousand 822 00:38:37,000 --> 00:38:38,799 Speaker 4: books and they're not selling. He was like, well, they 823 00:38:38,800 --> 00:38:41,880 Speaker 4: only print the books as you want it. If you 824 00:38:41,920 --> 00:38:43,920 Speaker 4: go into a show, you can have like one hundred books, 825 00:38:43,920 --> 00:38:46,680 Speaker 4: but until then it's ordered and then when they actually 826 00:38:46,840 --> 00:38:47,759 Speaker 4: order it, then they'll print it. 827 00:38:47,840 --> 00:38:48,280 Speaker 3: Can you explain. 828 00:38:48,800 --> 00:38:50,680 Speaker 5: Yeah, So it's so it's the dopest thing. And that's 829 00:38:50,680 --> 00:38:54,000 Speaker 5: why I think. And it's two different business models, right. 830 00:38:54,520 --> 00:38:56,759 Speaker 5: I'm not of the thinking that one is better than 831 00:38:56,760 --> 00:38:58,880 Speaker 5: the other. Do what works for you, right, Because we 832 00:38:58,960 --> 00:39:02,360 Speaker 5: all know Eric Tom, the hip hop preacher, when he 833 00:39:02,400 --> 00:39:04,120 Speaker 5: came out with his book, he did not put it 834 00:39:04,160 --> 00:39:06,800 Speaker 5: on Amazon, right, He sold them straight out his garage. 835 00:39:06,840 --> 00:39:09,600 Speaker 3: He did all that, right. And you know, obviously you 836 00:39:09,680 --> 00:39:10,480 Speaker 3: keep the lion share. 837 00:39:10,640 --> 00:39:14,120 Speaker 5: But if you have the capital upfront to do that, 838 00:39:14,239 --> 00:39:16,080 Speaker 5: to buy the books and do all that stuff, then 839 00:39:16,120 --> 00:39:19,600 Speaker 5: that's fine. Or if you have the you know, if 840 00:39:19,640 --> 00:39:22,360 Speaker 5: people are reaching out to you, right you have the demand, 841 00:39:22,640 --> 00:39:25,440 Speaker 5: then that makes sense. But if somebody's just starting out, 842 00:39:25,480 --> 00:39:27,840 Speaker 5: I literally write like I can literally put out a 843 00:39:27,840 --> 00:39:30,480 Speaker 5: book for less than five hundred dollars, right, because all 844 00:39:30,480 --> 00:39:32,520 Speaker 5: I'm telling you is that all I need is the 845 00:39:32,520 --> 00:39:35,040 Speaker 5: person to do to cover for me. I need an editor, 846 00:39:35,239 --> 00:39:37,200 Speaker 5: and I need somebody to do the design for me. 847 00:39:37,239 --> 00:39:39,360 Speaker 5: And then now I have the book out, what happens 848 00:39:39,440 --> 00:39:41,120 Speaker 5: is I set the price. Right, So let's say I 849 00:39:41,120 --> 00:39:42,320 Speaker 5: want I want to charge you know, I want to 850 00:39:42,400 --> 00:39:44,640 Speaker 5: charge fourteen ninety nine for my books. I put it 851 00:39:44,640 --> 00:39:47,920 Speaker 5: out on Amazon for fourteen ninety nine and so so, 852 00:39:47,920 --> 00:39:50,680 Speaker 5: so I don't have to pay anything at all. Every 853 00:39:50,760 --> 00:39:54,560 Speaker 5: time somebody orders a book Amazon, they take care of 854 00:39:54,560 --> 00:39:57,719 Speaker 5: the printing and so they minus the printing course, and 855 00:39:57,760 --> 00:40:00,760 Speaker 5: so you know, a book like this, you know, probably 856 00:40:00,840 --> 00:40:04,000 Speaker 5: probably cost you about two dollars and fifty cents to print, 857 00:40:04,400 --> 00:40:06,360 Speaker 5: and so they take out that two dollars and fifty 858 00:40:06,360 --> 00:40:08,960 Speaker 5: cent from that fourteen ninety nine, and then just to 859 00:40:09,120 --> 00:40:12,480 Speaker 5: have put it on their platform, they might take twenty 860 00:40:12,480 --> 00:40:15,200 Speaker 5: to forty percent of that and then you get the difference. 861 00:40:15,640 --> 00:40:17,960 Speaker 5: And so that's how it works where you could sell 862 00:40:18,000 --> 00:40:20,160 Speaker 5: a thousand books, but you don't ever have to worry 863 00:40:20,160 --> 00:40:23,800 Speaker 5: about keeping you know, you know, inventory in your trunk 864 00:40:23,920 --> 00:40:24,879 Speaker 5: or anything like that. 865 00:40:25,200 --> 00:40:27,319 Speaker 3: I mean for me as a speaker. And that's the 866 00:40:27,360 --> 00:40:28,240 Speaker 3: great thing about. 867 00:40:28,040 --> 00:40:30,799 Speaker 5: It too, is that you know, when I when when 868 00:40:30,840 --> 00:40:34,239 Speaker 5: people buy books on Amazon, I get I get a 869 00:40:34,280 --> 00:40:35,880 Speaker 5: check from them each month right at the end of 870 00:40:35,920 --> 00:40:38,680 Speaker 5: the month. But when I do speaking engagements, I'm not 871 00:40:39,000 --> 00:40:41,200 Speaker 5: you know, I'm I'm ordering my books from them. 872 00:40:41,520 --> 00:40:42,279 Speaker 3: And think about it. 873 00:40:42,960 --> 00:40:44,960 Speaker 5: If I print out this book and it cost me 874 00:40:45,000 --> 00:40:47,520 Speaker 5: two dollars and fifty cent, I'm selling it to you 875 00:40:47,600 --> 00:40:50,279 Speaker 5: hand in hand ten dollars. So I'm still making seven 876 00:40:50,320 --> 00:40:52,440 Speaker 5: dollars and fifty cent and I had to put up no, 877 00:40:53,000 --> 00:40:54,640 Speaker 5: you know, like I had to put up the two 878 00:40:54,760 --> 00:40:57,160 Speaker 5: fifty up front to get it, but I don already know. 879 00:40:57,280 --> 00:40:59,279 Speaker 5: Oh I'm about to go to the speaking engagement or 880 00:40:59,400 --> 00:41:00,399 Speaker 5: you know, I'm about to speak at. 881 00:41:00,360 --> 00:41:02,600 Speaker 3: The school and the school wants X amount of copies. 882 00:41:02,800 --> 00:41:06,839 Speaker 5: And so it's really a low overhead way to make 883 00:41:06,920 --> 00:41:09,680 Speaker 5: money by not having to keep that keep a lot 884 00:41:09,680 --> 00:41:12,720 Speaker 5: of a lot of the reve or inventory in your trunk, 885 00:41:12,800 --> 00:41:15,200 Speaker 5: you know, in your garage. Because I remember my first book, 886 00:41:15,520 --> 00:41:17,839 Speaker 5: like those books were collecting dusk. I was like, hype, 887 00:41:18,120 --> 00:41:19,560 Speaker 5: you know, I put the money out of the front. 888 00:41:20,080 --> 00:41:22,640 Speaker 5: Let me get a thousand copies. I'm thinking that they're 889 00:41:22,680 --> 00:41:24,560 Speaker 5: gonna sell out and I'm gonna sitting there look at 890 00:41:24,600 --> 00:41:26,440 Speaker 5: these like blowing dust off of them. 891 00:41:26,480 --> 00:41:27,440 Speaker 3: You know what I'm saying? We got, we got. 892 00:41:27,480 --> 00:41:28,920 Speaker 7: I mean it's pretty similar to us. Like a lot 893 00:41:28,920 --> 00:41:30,960 Speaker 7: of times we go places and people ask us like, yo, 894 00:41:31,400 --> 00:41:32,360 Speaker 7: can I get a shirt? 895 00:41:32,360 --> 00:41:32,680 Speaker 3: A shirt? 896 00:41:32,680 --> 00:41:35,200 Speaker 7: And we're like, well, we really gonna carry the shirt, right, 897 00:41:35,760 --> 00:41:37,800 Speaker 7: we got a copy that you order them online. You 898 00:41:37,880 --> 00:41:39,560 Speaker 7: go to our website, you can get them. We don't 899 00:41:39,600 --> 00:41:42,040 Speaker 7: walk around with inventory, right, because like who wants to. 900 00:41:41,960 --> 00:41:45,360 Speaker 5: Be stuck with E five hundred exactly and right and 901 00:41:45,719 --> 00:41:48,880 Speaker 5: exactly putting out that upfront capital and then having to 902 00:41:49,000 --> 00:41:52,280 Speaker 5: wait or hustle your way to get rid of that inventory, 903 00:41:52,320 --> 00:41:54,800 Speaker 5: opposed to just saying, you know what, if the demand 904 00:41:54,920 --> 00:41:56,799 Speaker 5: is there, let me put it out there. And if 905 00:41:56,840 --> 00:41:59,240 Speaker 5: the demand is there, it's a win win for everybody. 906 00:41:59,239 --> 00:42:01,080 Speaker 5: And that's why I like that that business model. 907 00:42:02,200 --> 00:42:06,359 Speaker 4: And all right, so for independent authors, how does that work? 908 00:42:06,400 --> 00:42:07,920 Speaker 4: As far as different, Like if you signed to a 909 00:42:07,960 --> 00:42:12,000 Speaker 4: major public kit like Simon and Schuster that it's like 910 00:42:12,040 --> 00:42:14,680 Speaker 4: I think Charlamage because he actually Charlomagne, he spoke about 911 00:42:14,680 --> 00:42:17,360 Speaker 4: that where he signed to Solomon Schuster and. 912 00:42:18,040 --> 00:42:19,680 Speaker 3: He did the book Black Privilege. 913 00:42:19,680 --> 00:42:23,319 Speaker 4: Then Think did another book and he was saying he 914 00:42:23,400 --> 00:42:25,440 Speaker 4: was like, you know what, I should have just did 915 00:42:25,480 --> 00:42:26,640 Speaker 4: this myself. 916 00:42:26,239 --> 00:42:28,120 Speaker 3: And he would have killed it he did. So, like, 917 00:42:28,120 --> 00:42:29,799 Speaker 3: what's the like, is it like a record deal like 918 00:42:29,800 --> 00:42:32,560 Speaker 3: they take? Exactly, It's exactly like it. It's exactly like 919 00:42:32,560 --> 00:42:33,120 Speaker 3: a record deal. 920 00:42:33,440 --> 00:42:37,640 Speaker 5: So so pretty much it's exactly like a record pretty much. 921 00:42:37,800 --> 00:42:40,960 Speaker 3: Simon and Schuster says, oh you hot, right now, all. 922 00:42:40,960 --> 00:42:42,839 Speaker 5: Right, I'm gonna put out this book and I'm gonna 923 00:42:42,840 --> 00:42:45,080 Speaker 5: give you points off the book, right and so if 924 00:42:45,120 --> 00:42:46,920 Speaker 5: I sell the book for ten dollars, I'll give you 925 00:42:46,920 --> 00:42:48,879 Speaker 5: a dog like and then numbers of it, like it's 926 00:42:48,920 --> 00:42:51,600 Speaker 5: so archaic, like their numbers are probably still that. Right, 927 00:42:51,600 --> 00:42:53,480 Speaker 5: if they sell a book for ten dollars, you probably 928 00:42:53,480 --> 00:42:56,680 Speaker 5: still only get one dollar off of every book you sell. 929 00:42:56,920 --> 00:42:59,280 Speaker 3: Right, he has two number one best sellers exactly. 930 00:42:59,320 --> 00:43:02,480 Speaker 5: And so what happened is, you know, they definitely gave 931 00:43:02,560 --> 00:43:05,320 Speaker 5: him an advance because of who he is, Right, So 932 00:43:05,680 --> 00:43:08,320 Speaker 5: what happens is they but they give him this advance, 933 00:43:08,560 --> 00:43:11,040 Speaker 5: They say, here's this money up front, and then whatever 934 00:43:11,080 --> 00:43:13,520 Speaker 5: we sell you get, you know, like we deduct that 935 00:43:13,640 --> 00:43:17,319 Speaker 5: from the advance and you'll get royalties forever. Right, you'll 936 00:43:17,320 --> 00:43:20,440 Speaker 5: get a dollar off every book you sell forever. But 937 00:43:20,480 --> 00:43:23,480 Speaker 5: who gets that nine dollars? Right, it's Simon and Schuster. 938 00:43:25,600 --> 00:43:28,360 Speaker 5: He's a big enough name that if he self published 939 00:43:28,360 --> 00:43:31,160 Speaker 5: the book himself, he would have kept the line share 940 00:43:31,200 --> 00:43:33,319 Speaker 5: of that. And that's why I love being a self 941 00:43:33,320 --> 00:43:36,399 Speaker 5: published author, right, because that's exactly that. When I first 942 00:43:36,680 --> 00:43:39,360 Speaker 5: wrote my book, I knew that I have direct access 943 00:43:39,800 --> 00:43:42,799 Speaker 5: to my consumer through Twitter, and then Instagram came and 944 00:43:42,840 --> 00:43:46,319 Speaker 5: then Facebook to the point and I'm not even done yet, 945 00:43:46,320 --> 00:43:48,440 Speaker 5: Like I haven't even hit the height of where I 946 00:43:48,520 --> 00:43:52,400 Speaker 5: know I'll be but imagine that right the moment where 947 00:43:52,440 --> 00:43:56,200 Speaker 5: millions of people know that ash Cash chiefes financial education 948 00:43:56,520 --> 00:43:58,359 Speaker 5: and people say, wow, he got these books. I want 949 00:43:58,400 --> 00:44:00,200 Speaker 5: to learn about credit? Where can I go? I want 950 00:44:00,200 --> 00:44:02,319 Speaker 5: to learn about this? And they go and get all 951 00:44:02,360 --> 00:44:04,480 Speaker 5: of these books. I eat off that forever. 952 00:44:05,160 --> 00:44:05,759 Speaker 3: You know what I'm saying. 953 00:44:06,360 --> 00:44:08,720 Speaker 4: But this intellectual probably, and like you said two off camera, 954 00:44:08,840 --> 00:44:10,560 Speaker 4: is like, that's something that stays. 955 00:44:10,760 --> 00:44:11,799 Speaker 3: That's a cataalog like music. 956 00:44:12,480 --> 00:44:13,880 Speaker 4: Even when Nipsey, A lot of people just got up 957 00:44:13,880 --> 00:44:15,520 Speaker 4: on Nipsey last year with his last album, but he 958 00:44:15,520 --> 00:44:17,880 Speaker 4: had a Body of Work mixtape before that. So when 959 00:44:17,880 --> 00:44:19,920 Speaker 4: they heard Victory Lap, they were so impressed with it, 960 00:44:20,080 --> 00:44:22,400 Speaker 4: and it's like, Okay, let me go back to Bulletain, 961 00:44:22,480 --> 00:44:24,160 Speaker 4: got no names on it and all the other stuff 962 00:44:24,200 --> 00:44:26,759 Speaker 4: that he did early on. But you already have that 963 00:44:26,840 --> 00:44:29,080 Speaker 4: music since. Even Chris Gotti said that on our interview 964 00:44:29,080 --> 00:44:31,399 Speaker 4: with him, when he was like, once the music is dead, 965 00:44:31,440 --> 00:44:34,360 Speaker 4: it should be there forever because DMX is still going 966 00:44:34,440 --> 00:44:36,480 Speaker 4: to make money if somebody buys. It's dark and hell 967 00:44:36,560 --> 00:44:38,640 Speaker 4: is exactly it came out fifteen years exactly. 968 00:44:38,640 --> 00:44:41,160 Speaker 7: It's like they had the Wall Street Jonna actually published 969 00:44:41,160 --> 00:44:43,360 Speaker 7: this article on slick Rick and how a lot of that. 970 00:44:43,480 --> 00:44:44,800 Speaker 7: He is the most sample song in the history of 971 00:44:44,880 --> 00:44:46,960 Speaker 7: hip hop. And he still makes money off it, yep, 972 00:44:47,000 --> 00:44:48,560 Speaker 7: but not as much as he could have. Right, he 973 00:44:48,680 --> 00:44:49,520 Speaker 7: still is YO. 974 00:44:49,600 --> 00:44:51,279 Speaker 5: Think about this, and I think I would to say 975 00:44:51,280 --> 00:44:53,040 Speaker 5: I wrote it in the four to forty four book 976 00:44:53,080 --> 00:44:56,520 Speaker 5: I talked about with the Houston right when Bodyguard came out. 977 00:44:57,080 --> 00:45:00,640 Speaker 5: I Will Always Love You her biggest record ever. Right, 978 00:45:01,440 --> 00:45:04,279 Speaker 5: Dolly Parton wrote it. She made the least amount of 979 00:45:04,280 --> 00:45:06,120 Speaker 5: money from it. Whitney used to make the least amount 980 00:45:06,120 --> 00:45:06,799 Speaker 5: of money from it. 981 00:45:06,719 --> 00:45:09,400 Speaker 3: Dolly Partner. It's a sample, she wrote her. This is 982 00:45:09,440 --> 00:45:11,759 Speaker 3: her song. It's her. I think she actually performed it 983 00:45:11,800 --> 00:45:13,759 Speaker 3: before too. It's a remake and remake of the song, 984 00:45:13,840 --> 00:45:15,000 Speaker 3: right and so she. 985 00:45:15,160 --> 00:45:19,040 Speaker 5: So, so you know now Whitney Houston, you know, crossed over. 986 00:45:19,280 --> 00:45:21,600 Speaker 5: She has this movie with Kevin Costner and all these 987 00:45:21,600 --> 00:45:23,440 Speaker 5: people are like, oh my god, I Will Always Love You. 988 00:45:23,520 --> 00:45:26,319 Speaker 3: I think. I think it's so forty two million. They're 989 00:45:26,320 --> 00:45:26,920 Speaker 3: crazy numbers. 990 00:45:26,920 --> 00:45:28,839 Speaker 7: And she had, I mean, thankfully for her, she had 991 00:45:28,880 --> 00:45:30,600 Speaker 7: like three other number ones off the sound. 992 00:45:31,040 --> 00:45:33,080 Speaker 3: The biggest one was always you know what I'm saying. 993 00:45:33,200 --> 00:45:36,360 Speaker 5: So and so the point is as as the Honorable 994 00:45:36,440 --> 00:45:40,920 Speaker 5: Sean Carter says, until you own your right, until you 995 00:45:40,960 --> 00:45:42,920 Speaker 5: own your own you can't be free. It's about it's 996 00:45:42,920 --> 00:45:47,360 Speaker 5: about ownership. And you know, again, you have to believe 997 00:45:47,400 --> 00:45:49,879 Speaker 5: in yourself right. And a lot of times people are 998 00:45:49,880 --> 00:45:51,560 Speaker 5: gonna say, yo, you know what, I'm gonna take it. 999 00:45:51,840 --> 00:45:54,799 Speaker 5: I mean, you know, sometimes people will sell their intellectual 1000 00:45:54,840 --> 00:45:57,000 Speaker 5: property because they want to put it in the door, 1001 00:45:57,000 --> 00:45:59,160 Speaker 5: they want to do certain things. But if you believe 1002 00:45:59,360 --> 00:46:02,799 Speaker 5: that you're information is gold. If you believe, or if 1003 00:46:02,800 --> 00:46:05,000 Speaker 5: somebody else believes, and they're willing to pay you for it, 1004 00:46:05,160 --> 00:46:08,000 Speaker 5: sometimes waiting it out right, like master P said. Master 1005 00:46:08,080 --> 00:46:10,000 Speaker 5: P was like, yo, they when once they offered me 1006 00:46:10,040 --> 00:46:13,600 Speaker 5: a million dollars, I realized I knew I was worth 1007 00:46:14,000 --> 00:46:15,319 Speaker 5: you know what I'm saying. And so because of that, 1008 00:46:15,360 --> 00:46:17,320 Speaker 5: he held out and that's why he made so much money. 1009 00:46:17,360 --> 00:46:19,320 Speaker 3: And so we have to be of that mindset. 1010 00:46:19,360 --> 00:46:21,279 Speaker 5: And that's what you know, I like to teach, and 1011 00:46:21,280 --> 00:46:24,160 Speaker 5: that's what we're teaching, is ownership is key because that 1012 00:46:24,160 --> 00:46:26,960 Speaker 5: that is that is your you know, that's your income, 1013 00:46:27,000 --> 00:46:29,480 Speaker 5: that's your legacy. That's where you could pass down. You 1014 00:46:29,520 --> 00:46:31,759 Speaker 5: can't pass right, all right, Great if you get this 1015 00:46:31,920 --> 00:46:36,080 Speaker 5: royalty from another company them like they were not. They 1016 00:46:36,160 --> 00:46:38,600 Speaker 5: did not write the book. They did not, they did 1017 00:46:38,640 --> 00:46:41,239 Speaker 5: not write the verse. Why they getting the most of it? 1018 00:46:41,760 --> 00:46:44,960 Speaker 3: Why? Why why am I signed to you? Right? 1019 00:46:45,719 --> 00:46:49,040 Speaker 5: Yes, if you have the distribution channel, then we should partner, 1020 00:46:49,080 --> 00:46:50,280 Speaker 5: we should make money together. 1021 00:46:50,800 --> 00:46:52,680 Speaker 3: But why am I only getting ten percent? 1022 00:46:53,480 --> 00:46:55,800 Speaker 5: And and yeah, you got costs associated with it, but 1023 00:46:55,880 --> 00:46:57,080 Speaker 5: you're still making more than me. 1024 00:46:57,440 --> 00:47:00,960 Speaker 3: And it's my name, my likeness, my infotion. 1025 00:47:00,920 --> 00:47:04,120 Speaker 5: My music, my whatever, and now you're you're able to 1026 00:47:04,160 --> 00:47:05,000 Speaker 5: profit the most of it. 1027 00:47:04,920 --> 00:47:05,799 Speaker 3: It doesn't make sense. 1028 00:47:07,120 --> 00:47:09,239 Speaker 4: Gyms, A lot of hyms, A lot of hyms right there. 1029 00:47:09,239 --> 00:47:11,640 Speaker 4: All right, So now we got the whole book industry 1030 00:47:11,760 --> 00:47:13,760 Speaker 4: under wraps. So now we're going to go into some 1031 00:47:13,760 --> 00:47:16,759 Speaker 4: some tips for everyday people, all right, So in the 1032 00:47:16,800 --> 00:47:20,200 Speaker 4: last segment, we're going to talk about some financial tips 1033 00:47:20,239 --> 00:47:21,040 Speaker 4: for everyday people. 1034 00:47:21,120 --> 00:47:21,200 Speaker 3: Right. 1035 00:47:21,239 --> 00:47:22,600 Speaker 4: We're going to try to give a few gyms that 1036 00:47:22,640 --> 00:47:24,640 Speaker 4: people can use in a day to day life because 1037 00:47:24,680 --> 00:47:26,520 Speaker 4: a lot of times, as you said, we don't know 1038 00:47:27,080 --> 00:47:28,800 Speaker 4: and it's an ongoing learning process. 1039 00:47:28,880 --> 00:47:29,040 Speaker 3: Right. 1040 00:47:29,080 --> 00:47:31,400 Speaker 4: So one of the things I want to talk about 1041 00:47:31,440 --> 00:47:33,360 Speaker 4: is that we covered credit and the importance of credit. 1042 00:47:33,480 --> 00:47:35,600 Speaker 4: And I know you have a credit company, right, sure, 1043 00:47:36,360 --> 00:47:38,920 Speaker 4: But I got a question a DM where somebody says, like, 1044 00:47:38,920 --> 00:47:41,840 Speaker 4: what's the best way to pay off your debt? Like, 1045 00:47:41,920 --> 00:47:43,640 Speaker 4: I know some people have a process where they pay 1046 00:47:43,680 --> 00:47:45,240 Speaker 4: off the. 1047 00:47:44,640 --> 00:47:46,480 Speaker 3: Higher interest credit cards first. 1048 00:47:46,520 --> 00:47:49,680 Speaker 4: Some people do the lowest balances first, Like what's your 1049 00:47:49,719 --> 00:47:50,520 Speaker 4: philosophy on that? 1050 00:47:50,600 --> 00:47:50,799 Speaker 3: Yeah? 1051 00:47:50,840 --> 00:47:54,560 Speaker 5: So so I like, I like the lowest balance philosophy, 1052 00:47:55,680 --> 00:47:58,040 Speaker 5: and so I wrote a book called you Know What 1053 00:47:58,120 --> 00:48:00,960 Speaker 5: The Fight Goes twelve Stepisode and your credit right, and 1054 00:48:01,000 --> 00:48:05,000 Speaker 5: I talk about the snowballs is what it's called. But 1055 00:48:05,360 --> 00:48:09,400 Speaker 5: the reason though, right, the reason why the philosophy on 1056 00:48:09,560 --> 00:48:12,319 Speaker 5: taking your lowest balance and paying that off first is 1057 00:48:12,360 --> 00:48:16,120 Speaker 5: important is because you want some small wins, right. 1058 00:48:16,440 --> 00:48:17,360 Speaker 3: It's the mindset. 1059 00:48:18,080 --> 00:48:20,640 Speaker 5: I've seen people who try to say, all right, you 1060 00:48:20,640 --> 00:48:23,640 Speaker 5: know what, this credit card is charging me the highest 1061 00:48:23,680 --> 00:48:26,239 Speaker 5: interest rate, and so I'm gonna pay that one first, 1062 00:48:26,400 --> 00:48:28,680 Speaker 5: and then they're paying the minimums and they're trying to 1063 00:48:28,680 --> 00:48:31,360 Speaker 5: pay that off, and they wind up looking at their 1064 00:48:31,920 --> 00:48:34,520 Speaker 5: credit card balances each month and it looks like nothing 1065 00:48:34,600 --> 00:48:35,480 Speaker 5: is going anywhere. 1066 00:48:35,680 --> 00:48:36,640 Speaker 3: They get discouraged. 1067 00:48:36,680 --> 00:48:39,520 Speaker 5: They wind up doing something else because they don't see 1068 00:48:39,560 --> 00:48:43,040 Speaker 5: any forward motion. The best way to pay down credit 1069 00:48:43,120 --> 00:48:45,920 Speaker 5: card debt is it will always be. To take all 1070 00:48:45,920 --> 00:48:48,680 Speaker 5: of your credit card your credit cards, put them in 1071 00:48:48,880 --> 00:48:52,480 Speaker 5: order from smallest to largest balance, make sure that you 1072 00:48:52,560 --> 00:48:55,480 Speaker 5: pay off the minimums on all of the cards. And 1073 00:48:55,760 --> 00:48:58,799 Speaker 5: but it's gonna start with a budget. Right, You're gonna 1074 00:48:58,840 --> 00:49:01,160 Speaker 5: have to budget a certain amount. You're gonna say, you 1075 00:49:01,200 --> 00:49:04,000 Speaker 5: know what, I'm gonna budget four hundred dollars each month 1076 00:49:04,040 --> 00:49:06,760 Speaker 5: towards debt, pay the minimums on all of the cards, 1077 00:49:06,800 --> 00:49:09,399 Speaker 5: and whatever's left over from that four hundred dollars, you're 1078 00:49:09,400 --> 00:49:11,160 Speaker 5: gonna take that money and you're gonna pay off the 1079 00:49:11,600 --> 00:49:15,080 Speaker 5: lowest amount completely. Right, the following month, you do the 1080 00:49:15,120 --> 00:49:17,759 Speaker 5: same thing. You take the lowest amount, you pay the minimums, 1081 00:49:17,880 --> 00:49:20,840 Speaker 5: and then whatever's left over you snowball that amount to 1082 00:49:20,920 --> 00:49:23,640 Speaker 5: the next one. You keep doing that until you get 1083 00:49:23,680 --> 00:49:26,400 Speaker 5: this one account that's your biggest account. 1084 00:49:26,560 --> 00:49:28,360 Speaker 3: And now you take that four hundred dollars and. 1085 00:49:28,360 --> 00:49:30,400 Speaker 5: You tackle it. You keep tackling and keep tackling it, 1086 00:49:30,520 --> 00:49:32,960 Speaker 5: and then eventually you'll realize that you'll be debt free. 1087 00:49:33,560 --> 00:49:36,680 Speaker 5: That works because it motivates you. Right, if you have 1088 00:49:36,719 --> 00:49:38,640 Speaker 5: a credit card that has two hundred dollars on it, 1089 00:49:39,000 --> 00:49:42,480 Speaker 5: and you went from having five cards to four cards. 1090 00:49:43,760 --> 00:49:46,120 Speaker 3: You see like, oh wow, I see the result. I 1091 00:49:46,160 --> 00:49:46,560 Speaker 3: saw that. 1092 00:49:46,600 --> 00:49:49,359 Speaker 5: I that if I stay focused, you know, I cut 1093 00:49:49,400 --> 00:49:52,040 Speaker 5: down this one balance, then the next month, you know 1094 00:49:52,080 --> 00:49:54,520 Speaker 5: that card that has five hundred dollars, it takes you 1095 00:49:54,560 --> 00:49:55,640 Speaker 5: two months to pay that off. 1096 00:49:55,800 --> 00:49:56,480 Speaker 3: Then that's that. 1097 00:49:56,520 --> 00:49:59,440 Speaker 5: Those are those small wins, and psychologically it gives you 1098 00:49:59,480 --> 00:50:01,640 Speaker 5: the you know, the motivation to keep it. 1099 00:50:01,880 --> 00:50:04,399 Speaker 7: At the same time, when you're chopping them down, you're 1100 00:50:04,440 --> 00:50:07,040 Speaker 7: decreasing the utilization rate absolutely, So we're trying to keep 1101 00:50:07,040 --> 00:50:09,040 Speaker 7: that under thirty hundred thirty percent. 1102 00:50:09,080 --> 00:50:12,600 Speaker 5: And I think what people people love that thirty percent number. 1103 00:50:13,360 --> 00:50:16,000 Speaker 5: But the fact of the matter too is that so 1104 00:50:16,040 --> 00:50:18,839 Speaker 5: your credit goes three hundred to eight fifty, anything over 1105 00:50:18,920 --> 00:50:21,919 Speaker 5: seven twenty is excellent credit. Those who have a seven 1106 00:50:22,040 --> 00:50:24,799 Speaker 5: twenty or above actually keep their utilization between ten and 1107 00:50:24,800 --> 00:50:28,600 Speaker 5: fifteen percent lower even lower, right, because the mindset or 1108 00:50:28,640 --> 00:50:32,719 Speaker 5: the way the fycal algorithm works is that it rewards 1109 00:50:32,760 --> 00:50:36,200 Speaker 5: people who don't seem as if they need credit. So 1110 00:50:36,760 --> 00:50:39,799 Speaker 5: the more it looks like you need credit, the more 1111 00:50:39,840 --> 00:50:40,600 Speaker 5: they'll lower your. 1112 00:50:40,440 --> 00:50:42,799 Speaker 4: School That's the fact. Because actually, I just I haven't 1113 00:50:42,840 --> 00:50:44,680 Speaker 4: checked my credit a long time. I just checked it 1114 00:50:45,080 --> 00:50:48,920 Speaker 4: and it was a seven eighty and at fifteen percent 1115 00:50:49,200 --> 00:50:52,160 Speaker 4: utilization ragual exactly that same number in seven eighty. 1116 00:50:52,200 --> 00:50:53,880 Speaker 7: So because if you think about it, right, if I 1117 00:50:53,880 --> 00:50:56,320 Speaker 7: got a hundred dollar card and I'm paying ninety dollars 1118 00:50:56,400 --> 00:50:57,800 Speaker 7: right right, that seems affordable. 1119 00:50:57,840 --> 00:50:57,920 Speaker 3: Right. 1120 00:50:57,960 --> 00:50:59,480 Speaker 7: But if I got a five thousand dollars debt and 1121 00:50:59,480 --> 00:51:02,040 Speaker 7: I'm paying that, you don't feel it exactly. 1122 00:51:02,040 --> 00:51:03,680 Speaker 3: You know what I'm saying, They're gonna take interest on that. 1123 00:51:03,800 --> 00:51:07,080 Speaker 7: Now you really only pay fifty dollars, right, doesn't It 1124 00:51:07,120 --> 00:51:07,799 Speaker 7: doesn't feel the same. 1125 00:51:07,840 --> 00:51:09,319 Speaker 4: But let me ask you this. Let me ask you 1126 00:51:09,320 --> 00:51:12,080 Speaker 4: this though. So let's say you have ten credit cards, right, 1127 00:51:12,360 --> 00:51:13,600 Speaker 4: you pay off all ten? 1128 00:51:13,760 --> 00:51:13,960 Speaker 3: Yeah? 1129 00:51:14,040 --> 00:51:17,360 Speaker 4: Four, Now you only start using one on a regular basis. 1130 00:51:17,480 --> 00:51:20,200 Speaker 4: You're not using the other nine. Does that hurt you? 1131 00:51:20,680 --> 00:51:21,320 Speaker 4: Does it? 1132 00:51:21,040 --> 00:51:21,080 Speaker 2: So? 1133 00:51:21,920 --> 00:51:22,600 Speaker 3: Yes? And no? Right? 1134 00:51:22,640 --> 00:51:25,720 Speaker 5: So what happens is this is that your utilization ratio 1135 00:51:25,800 --> 00:51:27,919 Speaker 5: is an aggregate of all the cards that you have, right. 1136 00:51:28,200 --> 00:51:31,239 Speaker 5: And so if you have you know, ten cards, you're 1137 00:51:31,239 --> 00:51:33,919 Speaker 5: not using any other nine and you're only using the one, 1138 00:51:34,560 --> 00:51:38,000 Speaker 5: it's gonna help you because that one card is a 1139 00:51:38,040 --> 00:51:41,960 Speaker 5: small percentage of your total utilization. But what happens is 1140 00:51:42,320 --> 00:51:45,000 Speaker 5: if you're not using the other nine cards, and the 1141 00:51:45,040 --> 00:51:48,080 Speaker 5: credit card companies realize that, you know what, this person's 1142 00:51:48,120 --> 00:51:50,760 Speaker 5: not using the cards, so I'm gonna close this account. 1143 00:51:51,120 --> 00:51:54,880 Speaker 5: Then as they close the accounts, that hurts you because 1144 00:51:54,920 --> 00:51:57,239 Speaker 5: now fifteen percent of your score is based on your 1145 00:51:57,280 --> 00:51:59,640 Speaker 5: length of credit history. And so one of those cards 1146 00:51:59,719 --> 00:52:01,239 Speaker 5: might have a card that you had for a long 1147 00:52:01,280 --> 00:52:03,919 Speaker 5: time which was helping you score, and once that card 1148 00:52:03,960 --> 00:52:07,520 Speaker 5: is closed, it negatively impacts you. Plus you use, you 1149 00:52:07,680 --> 00:52:11,120 Speaker 5: lose that utilization, right because now that credit limit is 1150 00:52:11,120 --> 00:52:14,200 Speaker 5: no longer available, so that your utilization ratio is gonna 1151 00:52:14,239 --> 00:52:16,520 Speaker 5: go up once they close those cards, right, And so 1152 00:52:17,080 --> 00:52:21,160 Speaker 5: it definitely is sort of like a gain, like if 1153 00:52:21,200 --> 00:52:22,720 Speaker 5: you have that many credit cards. 1154 00:52:23,480 --> 00:52:24,520 Speaker 3: A lot of times I. 1155 00:52:24,520 --> 00:52:26,880 Speaker 5: Like to say, if you want, like if credit matters, right, 1156 00:52:26,920 --> 00:52:28,799 Speaker 5: if credit doesn't matter, like if you're not gonna buy 1157 00:52:28,800 --> 00:52:32,160 Speaker 5: anything in a short term, then you know, I wouldn't 1158 00:52:32,719 --> 00:52:34,920 Speaker 5: put stuff on your credit cards just to keep this 1159 00:52:35,040 --> 00:52:38,319 Speaker 5: number up, right, But if credit matters, or if you're 1160 00:52:38,400 --> 00:52:40,600 Speaker 5: gonna buy something or whatever the case may be, and 1161 00:52:40,640 --> 00:52:43,799 Speaker 5: you need credit, I would say, you know, use your 1162 00:52:43,840 --> 00:52:46,640 Speaker 5: credit some credit cards for things that you would have 1163 00:52:46,640 --> 00:52:49,080 Speaker 5: paid cash for anyway. Right, And so if Let's say, 1164 00:52:49,120 --> 00:52:53,000 Speaker 5: for instance, you use cash to buy gas, right, use 1165 00:52:53,040 --> 00:52:54,719 Speaker 5: a credit card and that money that you would have 1166 00:52:55,080 --> 00:52:57,359 Speaker 5: you know, paid or that money you would have used 1167 00:52:57,400 --> 00:52:59,360 Speaker 5: to buy the gas, pay off the card with that, 1168 00:52:59,440 --> 00:53:01,719 Speaker 5: So that way did at least some activity on it. 1169 00:53:01,880 --> 00:53:03,439 Speaker 3: So the credit card companies don't close. 1170 00:53:03,560 --> 00:53:05,359 Speaker 4: Let me ask you this. Also, Let's say you get 1171 00:53:05,400 --> 00:53:07,000 Speaker 4: because they got all kind of credit cards. Now they 1172 00:53:07,000 --> 00:53:09,440 Speaker 4: got cards for like medical purposes. 1173 00:53:09,520 --> 00:53:09,759 Speaker 3: Right. 1174 00:53:09,920 --> 00:53:12,440 Speaker 4: So let's say you have a low utilization rate, but 1175 00:53:12,480 --> 00:53:14,560 Speaker 4: you get one card for a medical purpose and you 1176 00:53:15,120 --> 00:53:18,560 Speaker 4: max that card out. But your other utilization is good, 1177 00:53:18,600 --> 00:53:21,239 Speaker 4: but you max that one card out. That hurts you. 1178 00:53:21,360 --> 00:53:23,320 Speaker 3: It doesn't because it's the aggregate. Right. 1179 00:53:23,480 --> 00:53:25,160 Speaker 5: And so if you let's say you have ten cards 1180 00:53:25,160 --> 00:53:27,719 Speaker 5: with one thousand dollars, right, and you max out one 1181 00:53:27,760 --> 00:53:30,759 Speaker 5: card of one thousand dollars, your your utilization is still 1182 00:53:30,760 --> 00:53:33,840 Speaker 5: only ten percent, right, because your total available limit is 1183 00:53:33,880 --> 00:53:35,640 Speaker 5: ten thousand when you look at all the cars. 1184 00:53:35,680 --> 00:53:36,480 Speaker 3: And so that's what I was. 1185 00:53:36,400 --> 00:53:39,080 Speaker 5: Saying where it Yeah, when you close, it can hurt 1186 00:53:39,120 --> 00:53:43,040 Speaker 5: you because if now, if you max at one thousand dollars, 1187 00:53:43,160 --> 00:53:45,160 Speaker 5: and let's say the non cards say, you know what, 1188 00:53:45,320 --> 00:53:47,399 Speaker 5: he ain't using these cards to let me close these out. 1189 00:53:47,640 --> 00:53:48,759 Speaker 3: Now, your utilization go. 1190 00:53:48,680 --> 00:53:50,960 Speaker 5: From ten percent to one hundred percent, and that's going 1191 00:53:51,040 --> 00:53:52,360 Speaker 5: to immediately you know. 1192 00:53:53,760 --> 00:53:55,360 Speaker 7: That's a smart share assue though, Right, if you have 1193 00:53:55,440 --> 00:53:57,759 Speaker 7: ten cars, maybe you have ten different purposes. So if 1194 00:53:57,760 --> 00:54:00,640 Speaker 7: it's a supermarket, or if it's gas, or if it's 1195 00:54:00,719 --> 00:54:03,440 Speaker 7: you know, electronics or something like that, Like you have 1196 00:54:03,480 --> 00:54:06,040 Speaker 7: a purpose for each one, just like I'm randomly that 1197 00:54:06,080 --> 00:54:06,959 Speaker 7: one's match. 1198 00:54:07,080 --> 00:54:08,839 Speaker 3: Let me go to the next. What I'm saying, make 1199 00:54:08,880 --> 00:54:09,879 Speaker 3: a purpose for each card? 1200 00:54:09,960 --> 00:54:12,560 Speaker 5: Yeah, because because because credit card debt is the worst 1201 00:54:12,560 --> 00:54:14,560 Speaker 5: type of debt that you could possibly have, right, Like 1202 00:54:14,640 --> 00:54:17,920 Speaker 5: credit card debt, you're paying more than what it's worth. 1203 00:54:18,040 --> 00:54:20,160 Speaker 3: So yeah, and student loans, but. 1204 00:54:20,160 --> 00:54:23,320 Speaker 5: I mean, but even with student loans, you know, you know, uh, 1205 00:54:24,480 --> 00:54:27,000 Speaker 5: at least with student loans you get a degree. You know, 1206 00:54:27,040 --> 00:54:29,160 Speaker 5: you're able to like you know, you know what I'm saying, 1207 00:54:29,200 --> 00:54:31,160 Speaker 5: Like I'm not, you know, because I didn't get a 1208 00:54:31,160 --> 00:54:32,399 Speaker 5: degree till later on in life. 1209 00:54:32,719 --> 00:54:34,600 Speaker 3: So I'm you know, I could go either way with 1210 00:54:34,680 --> 00:54:35,280 Speaker 3: student loans. 1211 00:54:35,760 --> 00:54:39,000 Speaker 5: But credit cards are like is there's no reason why 1212 00:54:39,040 --> 00:54:40,480 Speaker 5: you should be paying credit card debt? 1213 00:54:40,520 --> 00:54:41,160 Speaker 3: You know what I'm saying. 1214 00:54:41,320 --> 00:54:44,120 Speaker 4: All Right, let's good information, very good information. So let's 1215 00:54:44,160 --> 00:54:47,000 Speaker 4: go retiring place. Yes, right, people will ask another question 1216 00:54:47,040 --> 00:54:51,520 Speaker 4: I got in the DM okay, so four one k yeah, 1217 00:54:52,200 --> 00:54:55,160 Speaker 4: Ira raw Ira can start with the four one K? 1218 00:54:55,200 --> 00:54:56,600 Speaker 4: Why is it a good idea for people to put 1219 00:54:56,600 --> 00:54:58,040 Speaker 4: money to a four monk man? So the fall on 1220 00:54:58,160 --> 00:55:00,400 Speaker 4: k it's like free money. So so first all is 1221 00:55:00,440 --> 00:55:00,799 Speaker 4: this right? 1222 00:55:01,239 --> 00:55:04,560 Speaker 5: Is that when you think about your the money that 1223 00:55:04,600 --> 00:55:07,680 Speaker 5: you pay to the irs, uh, when you put money 1224 00:55:07,680 --> 00:55:10,560 Speaker 5: into a retirementccount, it lowers you you know, what you 1225 00:55:10,640 --> 00:55:13,360 Speaker 5: have to pay to them because part of that money 1226 00:55:13,440 --> 00:55:16,480 Speaker 5: is now tax is not tax deductible, right, or you 1227 00:55:16,680 --> 00:55:19,360 Speaker 5: don't pay taxes on that money, right, And so putting 1228 00:55:19,400 --> 00:55:21,960 Speaker 5: your money in a four one k allows you to say, 1229 00:55:22,040 --> 00:55:25,040 Speaker 5: you know what, Uh, in the future, I'll have this 1230 00:55:25,200 --> 00:55:28,560 Speaker 5: money to retire off, but I don't have to pay 1231 00:55:28,560 --> 00:55:29,680 Speaker 5: taxes on it right now. 1232 00:55:29,840 --> 00:55:34,160 Speaker 3: Right. But also a lot of employers will match. 1233 00:55:33,920 --> 00:55:36,080 Speaker 5: Your four one k, so they might they might match 1234 00:55:36,120 --> 00:55:38,520 Speaker 5: you up to four percent, which means that if or 1235 00:55:38,640 --> 00:55:41,239 Speaker 5: four percent six percent. Four percent has been sort of 1236 00:55:41,239 --> 00:55:44,000 Speaker 5: like the industry norm that I've heard. And so if 1237 00:55:44,440 --> 00:55:47,520 Speaker 5: a job says if you they want to encourage you 1238 00:55:47,560 --> 00:55:50,000 Speaker 5: to say for retirement so they say if you put it, 1239 00:55:50,120 --> 00:55:52,400 Speaker 5: whatever you put in, we're gonna we're gonna match it 1240 00:55:52,480 --> 00:55:54,960 Speaker 5: up to four percent, which means that four percent is 1241 00:55:54,960 --> 00:55:57,520 Speaker 5: free money. And as long as you're in vested, they 1242 00:55:57,600 --> 00:55:59,480 Speaker 5: might they might have a stipulation, all right, you have 1243 00:55:59,520 --> 00:56:01,440 Speaker 5: to be with a with our company five years or 1244 00:56:01,440 --> 00:56:04,160 Speaker 5: whatever the case may be, you keep that money. And 1245 00:56:04,239 --> 00:56:07,160 Speaker 5: so not investing in a four one K, you're actually 1246 00:56:07,200 --> 00:56:10,440 Speaker 5: losing money, free money that the employer would have given you. 1247 00:56:10,719 --> 00:56:12,799 Speaker 5: And so you know, so that's one reason. But then 1248 00:56:12,800 --> 00:56:15,480 Speaker 5: when you think about a retirement, just as a whole, 1249 00:56:17,360 --> 00:56:19,080 Speaker 5: social Security might not be here for us. 1250 00:56:19,960 --> 00:56:20,680 Speaker 3: And so by the. 1251 00:56:20,600 --> 00:56:23,879 Speaker 5: Time you know, we become of age and it's time 1252 00:56:23,920 --> 00:56:27,040 Speaker 5: to retire, there's gonna be a certain number that you're 1253 00:56:27,040 --> 00:56:30,000 Speaker 5: gonna need each month to live off of, and you're 1254 00:56:30,040 --> 00:56:33,000 Speaker 5: gonna want to have an account that will be able 1255 00:56:33,120 --> 00:56:36,560 Speaker 5: to supply some of that income so that you you 1256 00:56:36,600 --> 00:56:39,520 Speaker 5: don't have to be sixty seventy working at Walmart. 1257 00:56:39,600 --> 00:56:41,880 Speaker 7: So and in terms of people who come from the 1258 00:56:41,960 --> 00:56:44,279 Speaker 7: education field, obviously, I mean I speak to teachers all 1259 00:56:44,320 --> 00:56:47,160 Speaker 7: the time, and yes, they educate our children, but they 1260 00:56:47,160 --> 00:56:48,360 Speaker 7: have no idea about finance. 1261 00:56:48,480 --> 00:56:49,960 Speaker 3: So we don't have a four to one K, we 1262 00:56:50,000 --> 00:56:52,080 Speaker 3: have a four H three B same thing. 1263 00:56:52,040 --> 00:56:54,960 Speaker 5: Same, same exact thing, right, because the importance of that, 1264 00:56:55,120 --> 00:56:58,480 Speaker 5: especially you know, someone that works in the education field, 1265 00:56:58,640 --> 00:57:01,279 Speaker 5: is that you want to make sure that you're not 1266 00:57:01,320 --> 00:57:03,480 Speaker 5: gonna be able to teach forever and then when when 1267 00:57:03,520 --> 00:57:06,160 Speaker 5: it's time for you to to to leave that you 1268 00:57:06,200 --> 00:57:08,799 Speaker 5: know that institution. You want to be able to have 1269 00:57:08,880 --> 00:57:11,319 Speaker 5: money coming in. You want to diversify your income, and 1270 00:57:11,640 --> 00:57:14,799 Speaker 5: so putting putting that money out up front is going 1271 00:57:14,840 --> 00:57:18,320 Speaker 5: to allow it to grow and if you find right. 1272 00:57:18,360 --> 00:57:20,280 Speaker 5: So so, you know a lot of people are like weary, 1273 00:57:20,560 --> 00:57:22,720 Speaker 5: you know, especially when you think about the Burnie made 1274 00:57:22,720 --> 00:57:24,919 Speaker 5: offs and what happened and the you know, the great 1275 00:57:24,920 --> 00:57:26,760 Speaker 5: recession two thousand and eight, two thousand and nine, people 1276 00:57:26,800 --> 00:57:28,760 Speaker 5: are like leary of you. 1277 00:57:28,680 --> 00:57:30,280 Speaker 3: Know, putting their money in the markets. 1278 00:57:30,520 --> 00:57:35,480 Speaker 5: But if you remove that isolated incident out on average, 1279 00:57:35,720 --> 00:57:38,400 Speaker 5: you know, you know, when you look at the stock market, 1280 00:57:38,560 --> 00:57:41,560 Speaker 5: markets are you know, it's always positive, right, and so 1281 00:57:41,800 --> 00:57:44,840 Speaker 5: just kind of keep an eye out on where your 1282 00:57:44,840 --> 00:57:45,880 Speaker 5: money's being invested. 1283 00:57:45,920 --> 00:57:47,560 Speaker 3: But that money is also gonna go. 1284 00:57:47,680 --> 00:57:49,440 Speaker 5: It's not like the money that you put in is 1285 00:57:49,480 --> 00:57:51,680 Speaker 5: that's not gonna stay at the amount that you put in, 1286 00:57:51,920 --> 00:57:54,360 Speaker 5: you're actually gonna earn interest on that, and that money 1287 00:57:54,400 --> 00:57:57,480 Speaker 5: is gonna grow through compound interest. So that way, you know, 1288 00:57:57,560 --> 00:57:59,200 Speaker 5: what you start off with is gonna give you a 1289 00:57:59,240 --> 00:58:01,920 Speaker 5: nice little cushion, you know, for you when you retire. 1290 00:58:02,360 --> 00:58:05,000 Speaker 3: And also the row is another great way. Yeah, I 1291 00:58:05,040 --> 00:58:05,560 Speaker 3: love it off. 1292 00:58:05,920 --> 00:58:07,680 Speaker 4: That's the way where you you you don't pay, you 1293 00:58:07,840 --> 00:58:10,040 Speaker 4: don't save money or taxes today, but it's tax free 1294 00:58:10,080 --> 00:58:10,320 Speaker 4: later on. 1295 00:58:10,360 --> 00:58:14,240 Speaker 5: Absolutely, And honestly I like that better, right because what 1296 00:58:14,280 --> 00:58:19,720 Speaker 5: happens is this, you know, tax deductible means that you know, 1297 00:58:20,600 --> 00:58:22,600 Speaker 5: I can deduct this amount if I put if I 1298 00:58:22,640 --> 00:58:25,280 Speaker 5: put ten thousand dollars, or let's say I put five 1299 00:58:25,320 --> 00:58:28,480 Speaker 5: thousand dollars towards my retirement, uh, and I made forty 1300 00:58:28,520 --> 00:58:31,480 Speaker 5: five thousand dollars, then I'm only I could deduct that 1301 00:58:31,560 --> 00:58:34,600 Speaker 5: five thousand off my taxes. I'm paying forty thousand taxes. 1302 00:58:34,800 --> 00:58:37,880 Speaker 5: But then now that five thousand that I put, when 1303 00:58:37,880 --> 00:58:40,720 Speaker 5: it grows to one hundred thousand when I retire, you know, 1304 00:58:40,880 --> 00:58:43,920 Speaker 5: I now need to pay taxes as I withdraw that money, 1305 00:58:44,000 --> 00:58:46,480 Speaker 5: right and so and so it's it's you know, it's 1306 00:58:46,480 --> 00:58:49,600 Speaker 5: tax deductible, but you pay taxes later. And the whole 1307 00:58:49,600 --> 00:58:52,080 Speaker 5: thought process is that when I get older, I'll have 1308 00:58:52,160 --> 00:58:54,880 Speaker 5: lower a lower tax burden, and so that so that 1309 00:58:54,880 --> 00:58:58,040 Speaker 5: that works that way. But with the ROW I love 1310 00:58:58,080 --> 00:59:01,040 Speaker 5: the ROFF because it's not tax deductible, but it's tax 1311 00:59:01,080 --> 00:59:04,439 Speaker 5: free distribution, right, which means, all right, great, I put 1312 00:59:04,520 --> 00:59:07,920 Speaker 5: five thousand dollars into this into this roth IRA this 1313 00:59:08,080 --> 00:59:10,960 Speaker 5: year I made forty five thousand dollars. I'm gonna pay 1314 00:59:10,960 --> 00:59:15,120 Speaker 5: forty five thousand taxes, right, But now that five thousand, 1315 00:59:15,120 --> 00:59:17,680 Speaker 5: when it grows to one hundred thousand, and I could 1316 00:59:17,720 --> 00:59:20,520 Speaker 5: withdraw a tax free I never have to owe the 1317 00:59:20,600 --> 00:59:22,680 Speaker 5: I R S anything on that money, on that on 1318 00:59:22,760 --> 00:59:25,880 Speaker 5: that growth of that money. You know, I love that 1319 00:59:26,040 --> 00:59:28,280 Speaker 5: especially for young people. Maybe if you're a little older, 1320 00:59:29,160 --> 00:59:31,320 Speaker 5: you know it may not necessarily be the right thing 1321 00:59:31,360 --> 00:59:32,880 Speaker 5: to do. But the reason why I live it for 1322 00:59:32,920 --> 00:59:36,320 Speaker 5: young people is because you know, right now, as as 1323 00:59:36,360 --> 00:59:39,800 Speaker 5: a young person who has more, you know, more earning ability, 1324 00:59:40,080 --> 00:59:42,520 Speaker 5: you could take you know, bigger risk. And if you 1325 00:59:42,840 --> 00:59:44,800 Speaker 5: take that money that's in a raw and you put 1326 00:59:44,800 --> 00:59:47,160 Speaker 5: it into something that is giving you a great rate 1327 00:59:47,200 --> 00:59:49,720 Speaker 5: of return, all of that growth, you don't have to 1328 00:59:49,760 --> 00:59:51,960 Speaker 5: pay taxes on Yes. 1329 00:59:52,440 --> 00:59:57,280 Speaker 4: Yeah, somebody said one time they said if if you 1330 00:59:57,560 --> 00:59:59,840 Speaker 4: if you did, if you were never told the information, 1331 01:00:00,240 --> 01:00:02,800 Speaker 4: you can't be help responsible if you were told the 1332 01:00:02,880 --> 01:00:05,720 Speaker 4: information and just chose not to do anything with that's 1333 01:00:05,760 --> 01:00:08,440 Speaker 4: on you. Absolutely agree, So you can never say you 1334 01:00:08,480 --> 01:00:12,760 Speaker 4: weren't told the information. Yeah, applications to your application to you, 1335 01:00:13,080 --> 01:00:14,720 Speaker 4: We're trying to give you as much information as we 1336 01:00:14,720 --> 01:00:17,360 Speaker 4: can give you, but ultimately you have to apply it. 1337 01:00:17,440 --> 01:00:20,480 Speaker 4: So speaking about applied information, can you talk about the 1338 01:00:20,480 --> 01:00:21,680 Speaker 4: money Right Legacy Program. 1339 01:00:21,760 --> 01:00:24,960 Speaker 5: Yeah, so I started a mind right Legacy program and 1340 01:00:25,000 --> 01:00:27,200 Speaker 5: you can visit mind right legacy dot com to see 1341 01:00:27,200 --> 01:00:30,080 Speaker 5: what the program is about. But pretty much when I 1342 01:00:30,120 --> 01:00:32,560 Speaker 5: was working as a as a private banker, we talked 1343 01:00:32,560 --> 01:00:35,320 Speaker 5: about this right that they had a team, they had 1344 01:00:35,320 --> 01:00:39,160 Speaker 5: the tools, they had the resources wealthy people to maintain 1345 01:00:39,240 --> 01:00:42,720 Speaker 5: and grow their wealth. And I realized that, yes, it's 1346 01:00:42,760 --> 01:00:45,280 Speaker 5: cool that I'm giving out this information, but what ways 1347 01:00:45,280 --> 01:00:48,959 Speaker 5: can I help people create wealth for themselves as well? 1348 01:00:49,240 --> 01:00:51,560 Speaker 5: And so with the mind Right Legacy Program, it's it's 1349 01:00:51,600 --> 01:00:54,800 Speaker 5: literally a twelve step program that I create that I 1350 01:00:54,840 --> 01:00:57,400 Speaker 5: created that gives you twelve steps to financial freedom. So 1351 01:00:57,480 --> 01:01:01,680 Speaker 5: everything from how to budget manage your credit, creating multiple 1352 01:01:01,680 --> 01:01:04,920 Speaker 5: streams of income, you know, estate planning or everything that 1353 01:01:04,960 --> 01:01:08,120 Speaker 5: you would need to create financial freedom. But then also 1354 01:01:08,440 --> 01:01:10,840 Speaker 5: it comes with an app that allows you to see 1355 01:01:10,880 --> 01:01:12,680 Speaker 5: what your net worth is, right, because I think that 1356 01:01:12,760 --> 01:01:16,240 Speaker 5: people need to understand that just because you make money 1357 01:01:16,520 --> 01:01:19,760 Speaker 5: doesn't mean that you are net worth positive, right, And 1358 01:01:19,800 --> 01:01:23,120 Speaker 5: your net worth is literally your assets minus your liability, 1359 01:01:23,280 --> 01:01:24,880 Speaker 5: Like what do you actually own? 1360 01:01:25,080 --> 01:01:25,320 Speaker 3: Right? 1361 01:01:25,440 --> 01:01:29,080 Speaker 5: Like, after you pay off everybody, what is it? What's yours? 1362 01:01:29,560 --> 01:01:32,360 Speaker 5: And so my program allows you to see in real time, 1363 01:01:32,400 --> 01:01:34,280 Speaker 5: so you can connect all of your bank accounts, you 1364 01:01:34,280 --> 01:01:36,360 Speaker 5: could look at all of your debt, and it gives 1365 01:01:36,400 --> 01:01:39,480 Speaker 5: you real time to say, Okay, you know, I owe 1366 01:01:40,200 --> 01:01:43,600 Speaker 5: one hundred thousand dollars in debt. I currently own an 1367 01:01:43,600 --> 01:01:46,480 Speaker 5: assets two hundred thousand, so I have one hundred thousand 1368 01:01:46,680 --> 01:01:47,960 Speaker 5: or it might be negative. 1369 01:01:48,000 --> 01:01:50,080 Speaker 3: Right. A lot of people who I work with. 1370 01:01:49,960 --> 01:01:52,800 Speaker 5: Now they start off at a place where they have 1371 01:01:52,840 --> 01:01:55,840 Speaker 5: a student loan debt, they have you know, mortgages or 1372 01:01:55,880 --> 01:01:57,960 Speaker 5: whatever the case may be, and they don't have that 1373 01:01:58,080 --> 01:02:00,800 Speaker 5: much assets. But now they're able to see, Okay, let 1374 01:02:00,880 --> 01:02:03,600 Speaker 5: me set these goals for myself, and now I'm gonna 1375 01:02:03,640 --> 01:02:07,680 Speaker 5: work on eliminating debt and increasing my assets, and they 1376 01:02:07,720 --> 01:02:10,040 Speaker 5: get access to me as a financial coach. 1377 01:02:10,120 --> 01:02:13,760 Speaker 3: We do live you know, live seminars. It's really an. 1378 01:02:13,640 --> 01:02:18,400 Speaker 5: Affordable program for anybody who's serious about creating financial freedom, 1379 01:02:18,680 --> 01:02:21,760 Speaker 5: not living paycheck to paycheck, getting getting rid of debt, 1380 01:02:21,840 --> 01:02:24,200 Speaker 5: and then the most important, leaving a legacy for their 1381 01:02:24,200 --> 01:02:24,560 Speaker 5: loved one. 1382 01:02:24,640 --> 01:02:27,760 Speaker 3: Financial freedom. Is I only hope, only hope only we want. 1383 01:02:27,840 --> 01:02:29,000 Speaker 3: We want to thank you for coming in. 1384 01:02:29,120 --> 01:02:32,200 Speaker 4: I appreciate you a lot of wisdom, a lot of wisdom, man, 1385 01:02:32,240 --> 01:02:34,240 Speaker 4: I hope everybody. You gotta listen to like three different 1386 01:02:34,280 --> 01:02:37,520 Speaker 4: times and have your books ready. Yeah, for sure in 1387 01:02:37,600 --> 01:02:40,720 Speaker 4: every segment. But how can the people contact you? How 1388 01:02:40,720 --> 01:02:42,440 Speaker 4: can they get information on the program? 1389 01:02:42,480 --> 01:02:45,520 Speaker 3: How can they? Yeah, all your social media handles and 1390 01:02:45,520 --> 01:02:46,360 Speaker 3: all that and now for sure. 1391 01:02:46,440 --> 01:02:49,880 Speaker 5: So the easiest way is my website, I am ashcash 1392 01:02:50,000 --> 01:02:53,400 Speaker 5: dot com. Everything is there from you know, my story, 1393 01:02:54,320 --> 01:02:57,280 Speaker 5: my mind right, legacy program, everything you could contact me 1394 01:02:57,320 --> 01:02:59,360 Speaker 5: through there, but then also hit me up on social media. 1395 01:03:00,000 --> 01:03:01,000 Speaker 3: Everything is I am. 1396 01:03:00,920 --> 01:03:05,160 Speaker 5: Ash cash Instagram, Facebook, Twitter, very responsive. You know, I 1397 01:03:05,200 --> 01:03:07,880 Speaker 5: work for the people, you know, so you know, for me, 1398 01:03:08,000 --> 01:03:10,080 Speaker 5: it's about giving that information out. 1399 01:03:10,080 --> 01:03:11,920 Speaker 3: So if you have any questions anything, just hit me 1400 01:03:12,000 --> 01:03:15,040 Speaker 3: up for sure, Troy. Yeah. 1401 01:03:15,120 --> 01:03:17,080 Speaker 7: Yeah, I mean we brought up NIP and we're gonna 1402 01:03:17,080 --> 01:03:18,920 Speaker 7: talk about Patreon dot com and it's growing. You know, 1403 01:03:18,920 --> 01:03:21,480 Speaker 7: it's like Proud to Pay program where if you want 1404 01:03:21,480 --> 01:03:24,080 Speaker 7: to support the podcast you can just five different tears 1405 01:03:24,480 --> 01:03:26,200 Speaker 7: and last I think last time we spoke, we had 1406 01:03:26,240 --> 01:03:28,880 Speaker 7: like thirty five and this week we got ten new 1407 01:03:28,880 --> 01:03:30,400 Speaker 7: members of so I'm just gonna give them a shout out. 1408 01:03:30,440 --> 01:03:34,600 Speaker 7: Danita and Diyad, Crystal, Daniel Sena, and Red Regis the 1409 01:03:34,680 --> 01:03:35,040 Speaker 7: day one. 1410 01:03:35,360 --> 01:03:37,760 Speaker 3: He's from the hometown, So shout out to Red. No. 1411 01:03:38,560 --> 01:03:40,400 Speaker 5: I think I know Red. I hit Reg up like 1412 01:03:40,440 --> 01:03:41,920 Speaker 5: he hit me. He was like he sent me one 1413 01:03:41,920 --> 01:03:44,000 Speaker 5: of your things and I was like, you're about to 1414 01:03:44,000 --> 01:03:44,480 Speaker 5: be on that show. 1415 01:03:44,520 --> 01:03:48,120 Speaker 3: He was like, yeah, I grew up with them. Sure 1416 01:03:48,840 --> 01:03:49,280 Speaker 3: yeah yeah. 1417 01:03:49,280 --> 01:03:52,919 Speaker 7: So Patreon dot com, Backslash and Nealisia feel free to join. 1418 01:03:53,080 --> 01:03:55,000 Speaker 3: And like I said, we got bonus content up there. 1419 01:03:55,080 --> 01:03:59,280 Speaker 7: We get the audio edited free up there, and our 1420 01:03:59,280 --> 01:04:02,120 Speaker 7: website too on your Leasia dot com for the merch, 1421 01:04:02,160 --> 01:04:04,240 Speaker 7: like you said, like it's on demand, so if you 1422 01:04:04,240 --> 01:04:06,760 Speaker 7: want the merch's there and continue support. 1423 01:04:06,840 --> 01:04:09,200 Speaker 4: Yeah, somebody it was dope story. Somebody on Instagram, they like, yeah, 1424 01:04:09,200 --> 01:04:12,120 Speaker 4: what's your cash app? They like, because you gave me 1425 01:04:12,200 --> 01:04:13,840 Speaker 4: information on the avay, Like, I'll just give them too, 1426 01:04:13,960 --> 01:04:14,880 Speaker 4: free man, I got. 1427 01:04:17,040 --> 01:04:17,080 Speaker 9: You. 1428 01:04:17,400 --> 01:04:21,120 Speaker 4: So cash app is dollars or lesia if anybody wants 1429 01:04:21,120 --> 01:04:23,800 Speaker 4: to know. But yeah, that was dope. So yeah, Patreons, 1430 01:04:23,840 --> 01:04:26,240 Speaker 4: you said that's just the way to financially support the podcast, 1431 01:04:26,320 --> 01:04:28,800 Speaker 4: and you know it takes money to run a podcast, 1432 01:04:28,800 --> 01:04:30,520 Speaker 4: so that's what we're using for. And then we're going 1433 01:04:30,520 --> 01:04:33,360 Speaker 4: to Atlanta. We can we're looking forward to that. I 1434 01:04:33,400 --> 01:04:36,160 Speaker 4: can't say that enough. Atlanta, Atlanta, Atlanta. We are coming 1435 01:04:36,240 --> 01:04:38,640 Speaker 4: in two days. I'm looking forward to it. When you 1436 01:04:38,640 --> 01:04:40,480 Speaker 4: see us around the city, show us some love, let 1437 01:04:40,560 --> 01:04:43,080 Speaker 4: us know where to eat at you know what's going on. 1438 01:04:43,160 --> 01:04:47,000 Speaker 4: You know people who want yeah, show that too, that too, 1439 01:04:47,040 --> 01:04:48,800 Speaker 4: and every every every city we go to, we try 1440 01:04:48,840 --> 01:04:51,640 Speaker 4: to just tap in with the people and really, you know, 1441 01:04:51,760 --> 01:04:53,280 Speaker 4: check out the vibes and see what's going on. So 1442 01:04:53,280 --> 01:04:54,880 Speaker 4: we're looking forward to it. But before we go, we 1443 01:04:54,920 --> 01:04:57,160 Speaker 4: do a book tip every week. So being that you're 1444 01:04:57,200 --> 01:05:00,240 Speaker 4: an author, I'm gonna let you give the books tip 1445 01:05:00,280 --> 01:05:03,600 Speaker 4: on your books, all your books, your newest book, your 1446 01:05:03,640 --> 01:05:05,280 Speaker 4: new book coming out, whatever you got to say. 1447 01:05:05,320 --> 01:05:06,800 Speaker 3: So the flow is yours for the book to now 1448 01:05:06,840 --> 01:05:07,160 Speaker 3: for sure. 1449 01:05:07,200 --> 01:05:09,520 Speaker 5: So so so you know, definitely, you know, we talked 1450 01:05:09,520 --> 01:05:13,400 Speaker 5: about Nipsey. You know, I have the new book coming 1451 01:05:13,400 --> 01:05:16,680 Speaker 5: out called Hustle Nomics, which is coming out on his birthday, 1452 01:05:16,760 --> 01:05:17,680 Speaker 5: August fifteenth. 1453 01:05:17,760 --> 01:05:18,840 Speaker 3: It's actually gonna be a free e. 1454 01:05:18,880 --> 01:05:21,760 Speaker 5: Book, right and so you know, go go to Amazon 1455 01:05:21,800 --> 01:05:25,000 Speaker 5: dot com look at Hustle Nomics, and really it's a blueprint, 1456 01:05:25,040 --> 01:05:27,600 Speaker 5: you know. You know they say the reason why he 1457 01:05:27,680 --> 01:05:32,360 Speaker 5: called you know, his his his journey the marathon is 1458 01:05:32,400 --> 01:05:34,760 Speaker 5: because right when you think about a marathon, a marathon 1459 01:05:34,800 --> 01:05:38,080 Speaker 5: always continues, right, you pass the baton to somebody else. 1460 01:05:38,120 --> 01:05:41,440 Speaker 5: And so really this is the blueprint to financial independence, 1461 01:05:41,480 --> 01:05:45,000 Speaker 5: the blueprint of owning your own the blueprint of you know, 1462 01:05:45,160 --> 01:05:48,400 Speaker 5: you know, continuing the legacy. So definitely, you know, check 1463 01:05:48,440 --> 01:05:51,040 Speaker 5: out the book, but you know, if you also check 1464 01:05:51,040 --> 01:05:53,680 Speaker 5: out the wake Up Call Financial Lessons Learned from four 1465 01:05:53,800 --> 01:05:57,760 Speaker 5: forty four, you know, based on on Jay Z's album, 1466 01:05:58,280 --> 01:05:58,680 Speaker 5: and it's. 1467 01:05:58,560 --> 01:06:00,120 Speaker 7: Just said we're going to teach the cause now have 1468 01:06:01,080 --> 01:06:04,000 Speaker 7: to bro he designed podcast on. 1469 01:06:03,720 --> 01:06:07,200 Speaker 5: Absolutely absolutely, and so this book right here gives you 1470 01:06:07,200 --> 01:06:09,600 Speaker 5: a step by step guid on how to implement everything 1471 01:06:09,600 --> 01:06:12,040 Speaker 5: they talked about on the album, And and again I 1472 01:06:12,040 --> 01:06:15,439 Speaker 5: said this, I said this earlier. But until you own 1473 01:06:15,480 --> 01:06:18,120 Speaker 5: your own you can't be free. And that's the message. 1474 01:06:18,400 --> 01:06:20,240 Speaker 5: And in the wake up call, that's a message in 1475 01:06:20,280 --> 01:06:25,600 Speaker 5: house nomics. It's about ownership. Think about everybody who built wealth, right, 1476 01:06:25,760 --> 01:06:27,680 Speaker 5: J just crossed it. I know, I know we're over, 1477 01:06:27,760 --> 01:06:31,520 Speaker 5: but J just crossed the billion ala mark. Look at 1478 01:06:31,560 --> 01:06:33,400 Speaker 5: all of the things that he did to cross that 1479 01:06:33,440 --> 01:06:37,520 Speaker 5: billion dollar mark. All of it is ownership, ownership and businesses. 1480 01:06:37,960 --> 01:06:41,240 Speaker 5: Music was a small percentage of it. It's about ownership. 1481 01:06:41,520 --> 01:06:43,400 Speaker 3: I came into the game, went more money than puff. 1482 01:06:43,480 --> 01:06:43,720 Speaker 3: That's it. 1483 01:06:45,280 --> 01:06:51,080 Speaker 5: Money enough, hall them baby my full puff. 1484 01:06:52,560 --> 01:06:54,280 Speaker 3: All right, y'all, thank you for rocking with us. We'll 1485 01:06:54,280 --> 01:06:55,520 Speaker 3: see you next week. Peace please. 1486 01:07:22,320 --> 01:07:26,000 Speaker 10: An illegal alien from Guatemala charged with raping a child 1487 01:07:26,040 --> 01:07:29,840 Speaker 10: in Massachusetts. An MS thirteen gang member from Al Salvador 1488 01:07:30,080 --> 01:07:34,200 Speaker 10: accused of murdering a Texas man of Venezuelan charged with 1489 01:07:34,280 --> 01:07:38,160 Speaker 10: filming and selling child pornography in Michigan. These are just 1490 01:07:38,280 --> 01:07:42,040 Speaker 10: some of the heinous migrant criminals caught because of President 1491 01:07:42,080 --> 01:07:45,600 Speaker 10: Donald J. Trump's leadership. I'm Christy Noman, the United States 1492 01:07:45,680 --> 01:07:50,480 Speaker 10: Secretary of Homeland Security. Under President Trump, attempted illegal border 1493 01:07:50,480 --> 01:07:54,040 Speaker 10: crossings are at the lowest levels ever recorded, and over 1494 01:07:54,120 --> 01:07:57,320 Speaker 10: one hundred thousand illegal aliens have been arrested. If you 1495 01:07:57,400 --> 01:08:01,240 Speaker 10: are here illegally, your next you will be fine nearly 1496 01:08:01,320 --> 01:08:05,360 Speaker 10: one thousand dollars a day, imprisoned, and deported. You will 1497 01:08:05,400 --> 01:08:09,040 Speaker 10: never return. But if you register using our CBP home 1498 01:08:09,080 --> 01:08:12,440 Speaker 10: app and leave now, you could be allowed to return legally. 1499 01:08:12,840 --> 01:08:17,559 Speaker 10: Do what's right, leave now. Under President Trump, America's laws, 1500 01:08:17,720 --> 01:08:20,200 Speaker 10: border and families will be protected. 1501 01:08:20,280 --> 01:08:22,400 Speaker 3: Sponsored by the United States Department of Homeland Security,