WEBVTT - Biogen Was The Train Wreck Everyone Saw Coming: Nisen (Podcast)

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<v Speaker 1>Welcome to the Bloomberg Penel podcast. I'm Paul Swinge. You,

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<v Speaker 1>along with my co host Lisa Brahma wits each day

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<v Speaker 1>we bring you the most noteworthy and useful interviews for

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<v Speaker 1>you and your money. Whether at the grocery store or

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<v Speaker 1>the trading floor. Find a Bloomberg Penil podcast on Apple

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<v Speaker 1>Podcast or wherever you listen to podcasts, as well as

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<v Speaker 1>at Bloomberg dot com. Well, Biogen and its partner said

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<v Speaker 1>they had decided to halt a late stage study of

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<v Speaker 1>an experimental Alzheimer's disease drug, marking another setback for drug

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<v Speaker 1>maker's efforts to find a therapy for the degenerative ailment

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<v Speaker 1>that knocked the stock of Biogen down nearly thirty percent

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<v Speaker 1>so far today. UH to help us dig deeper into

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<v Speaker 1>this story, we welcome Max Nissan. Max's the biotech format

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<v Speaker 1>and healthcare calumnist from Bloomberg Opinion. He joins us in

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<v Speaker 1>our Bloomberg eleven thirties three oh studios here in New York. So, Mac, Max,

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<v Speaker 1>this is a huge deal for the company's stock down

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<v Speaker 1>thirty What happened? So? This was one of the last

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<v Speaker 1>really big late stage Alzheimer's studies that focused on the

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<v Speaker 1>particular way of potentially treating the disease, focusing on on

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<v Speaker 1>the creation of amyloid beta plaques. But um, you know,

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<v Speaker 1>there have been a number of previous failures, really prominent

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<v Speaker 1>ones of a very expensive of late stage trials, most

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<v Speaker 1>recently Elli Lily and then Roche gave up on a

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<v Speaker 1>similar medicine. So it's something that you could have seen coming.

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<v Speaker 1>But you know, Biogen has always pointed to data and

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<v Speaker 1>some differences in its medicine and the way it's it

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<v Speaker 1>ran its trials that that had people hoping that that

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<v Speaker 1>this might finally be the one to break through. But

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<v Speaker 1>it's becoming more difficult to avoid the conclusion that this

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<v Speaker 1>approaches is pretty fundamentally flawed in some way. Yeah, Max,

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<v Speaker 1>to your credit, you wrote a column to this effect

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<v Speaker 1>almost a year ago basically saying this is there's not

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<v Speaker 1>really any evidence that this is going to work. In fact,

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<v Speaker 1>it sort of points to the opposite. And I'm just wondering,

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<v Speaker 1>given given that, I mean, yes, you are prescient and

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<v Speaker 1>your your insights are are very well taken, but it's

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<v Speaker 1>just curious that it would remove of one third of

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<v Speaker 1>the market value of the company on these results coming out,

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<v Speaker 1>How does that has that square with reality? And what

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<v Speaker 1>does that say about evaluations currently? So I think a

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<v Speaker 1>lot of this has to do with the fact that,

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<v Speaker 1>you know, if someone actually succeeded, it would be you know,

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<v Speaker 1>an instant blockbuster, an incredible scientific breakthrough. You know, the

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<v Speaker 1>consensus sales for this medicine, which are supposedly risk adjusted

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<v Speaker 1>for ten billion dollars a year, you know, and if

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<v Speaker 1>you actually succeeded and had a clinically significant impact on Alzheimer's,

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<v Speaker 1>that that estimate might be low. So it's that kind

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<v Speaker 1>of tantalizing upside that had some people still invested even

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<v Speaker 1>if the likelihood of success was demonstrably pretty low. And

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<v Speaker 1>there's also the fact that this has been kind of

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<v Speaker 1>a huge focus of biogen not just this this big

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<v Speaker 1>late stage trial, but a number of other medicines focusing

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<v Speaker 1>either on this approach to Alzheimer's or Alzheimer's in general.

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<v Speaker 1>So this kind of diminishes confidence in those further program

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<v Speaker 1>ms and just in you know, the ability to tackle

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<v Speaker 1>this disease anytime soon or with existing approaches in general.

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<v Speaker 1>So you kind of had to write off not just

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<v Speaker 1>as you canna map this medicine, but other programs as well,

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<v Speaker 1>and then also biogen strategy in general has been to

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<v Speaker 1>focus on these kind of riskier neurological conditions, you know.

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<v Speaker 1>And it's great from a kind of a human and

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<v Speaker 1>scientific perspective that you're that they're doing that. You need

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<v Speaker 1>someone to otherwise we're we're not going to make progress.

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<v Speaker 1>But from an investment perspective, h it's it's pretty scary,

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<v Speaker 1>especially when their current big money maker and multiple scourses

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<v Speaker 1>medicines is starting to kind of level out and decline.

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<v Speaker 1>So that strategy looks even more risky right now than

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<v Speaker 1>it did a day ago. So but if you if

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<v Speaker 1>you talk about a market that is maybe ten billion

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<v Speaker 1>dollars a year, I mean as monstrous. These companies cannot

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<v Speaker 1>walk away from this, right, I mean even Biogen, who's

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<v Speaker 1>just got whacked today in a stock market, they can't

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<v Speaker 1>really walk away, can they. I think they should consider

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<v Speaker 1>walking away from related approaches um And one of their

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<v Speaker 1>biggest Phase three Alzheimer's medicines is you know, another amyloid

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<v Speaker 1>beta focused program. And then the other kind of big

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<v Speaker 1>area that people focusing this is on the towel protein

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<v Speaker 1>that also has a pretty bad track record, So you

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<v Speaker 1>really need to kind of look take a take a

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<v Speaker 1>really hard look at those programs and think about whether

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<v Speaker 1>there's a compelling reason to keep investing in them, or

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<v Speaker 1>is it time to move on to approaches that you

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<v Speaker 1>know are less validated and even risk here in much

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<v Speaker 1>earlier stage, but to take a significant step away from

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<v Speaker 1>from a hypothesis that has kind of repeatedly proven to

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<v Speaker 1>to fallen short, Max, I want to zoom out a

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<v Speaker 1>little bit because this whole situation really raises a very

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<v Speaker 1>important question about development of new drugs, uh at about

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<v Speaker 1>the expense and the risk of them, but the necessity

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<v Speaker 1>for the public good. Uh and sort of where development

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<v Speaker 1>should happen, right, I mean there is some development at universities,

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<v Speaker 1>But I mean, can you give us a sense of

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<v Speaker 1>companies of their approach of how much money they'll invest

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<v Speaker 1>in R and D, Whether there is sort of a

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<v Speaker 1>reliance on you know, universities, how how that works and

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<v Speaker 1>they determine sort of what what's worth the investment. Sure,

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<v Speaker 1>I mean, there there's a lot of spending on R

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<v Speaker 1>and D, both directly in terms of internal discovery and

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<v Speaker 1>development pipelines and then externally in the form of acquisitions,

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<v Speaker 1>licensing deals with with little biotechs or or universities. Many

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<v Speaker 1>of those little biotexs are spun out of universities, and

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<v Speaker 1>how to go about doing that is an incredibly difficult question,

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<v Speaker 1>one that I think pharma has a lot of a

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<v Speaker 1>big way along ways to go in grappling with because

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<v Speaker 1>more of their spending is increasingly directed at at smaller populations,

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<v Speaker 1>so cancer and rare disease because you have you have

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<v Speaker 1>pricing power there, and the trials are smaller and cheaper.

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<v Speaker 1>Alzheimer's trials are giant, expensive and they fail all the time.

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<v Speaker 1>Okay when on all three fronts um but you know,

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<v Speaker 1>this really raises a question, especially when you talk about say,

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<v Speaker 1>vaccines that aren't very sexy and that our money losers

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<v Speaker 1>to antibiotics, you know, things that actually everyone uses all

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<v Speaker 1>the time and that are crucial life saving UH drugs.

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<v Speaker 1>It just raises a question, you know, what is the

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<v Speaker 1>correct model for this with respect to either government intervention

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<v Speaker 1>or sponsorship or rewarding or you know, how do you

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<v Speaker 1>how do you incentivize these companies to do that. I

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<v Speaker 1>do think there needs to be uh a kind of

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<v Speaker 1>grand rethinking of of how what medicines we pay for

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<v Speaker 1>and why and how much we pay for them. If

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<v Speaker 1>we continue to kind of leave the system of the

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<v Speaker 1>status quo where we pay a lot for these medicines

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<v Speaker 1>that treat a very small population, often not that effectively,

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<v Speaker 1>and have antibiotics that are not fundamentally not profitable to develop.

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<v Speaker 1>So there needs to be some kind of incentive, whether

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<v Speaker 1>it's you know, the government makeing specific you know, specifically

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<v Speaker 1>funding that research, some way to bring the prices up there.

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<v Speaker 1>There does need to be some kind of intervention otherwise

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<v Speaker 1>we're going to continue a further down this path that

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<v Speaker 1>we that our current market heavily incentivizes. So that's let's

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<v Speaker 1>just go back to Alzheimer's. Is anybody doing it right?

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<v Speaker 1>Is anybody making headway? Um? Not not not yet. Yeah,

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<v Speaker 1>you know, there there are companies that are taking alternative approaches.

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<v Speaker 1>There's interest in this, but yeah, that that kind of

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<v Speaker 1>basic research, but there's nothing right now that's kind of

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<v Speaker 1>in a big potentially you know, the sort of child

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<v Speaker 1>that could get a medicine approved that that is of

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<v Speaker 1>a kind of dramatically different approach than things that we've

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<v Speaker 1>seen that have failed in the past. So there's a

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<v Speaker 1>lot of work yet to be done, and a lot

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<v Speaker 1>of that's gonna end up having to be I think

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<v Speaker 1>in in small biotechs and and at universities UM where

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<v Speaker 1>there's a little bit more more tolerance for failure. Uh

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<v Speaker 1>So we'll see what happens. I continue to be hopeful,

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<v Speaker 1>but where we're a long way off still. Max Nison,

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<v Speaker 1>thank you so much for being with us. Max Neison

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<v Speaker 1>is a Blomberg opinion columnist who covers the biotech and

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<v Speaker 1>all things health topics. I gotta say his column back

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<v Speaker 1>in July of last year, he said, this isn't the

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<v Speaker 1>home runs. Some investors were looking forward respect to Alzheimer's

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<v Speaker 1>treatments that Biojean was trying to develop. The Federal Reserve

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<v Speaker 1>sent a very clear message to markets yesterday they were

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<v Speaker 1>not playing to high grades this year or possibly again

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<v Speaker 1>in this credit cycle, signaling a very devish turn. The

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<v Speaker 1>question is do they have some sort of insight into

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<v Speaker 1>the U S economy that the rest of the market doesn't,

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<v Speaker 1>and are they seeing something that is weaker than what

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<v Speaker 1>we have been talking about and seeing. Joining us now

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<v Speaker 1>in our Bloomberg Interactive Broker Studios, God leving On, Chief

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<v Speaker 1>economists for North America at the Conference Board. The Leading

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<v Speaker 1>Economic Indicator Index came out today with an update that

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<v Speaker 1>was better than expected, showing an actual increase in February

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<v Speaker 1>to zero point two. Uh increasing to zero point I'm

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<v Speaker 1>just wondering, is this indicating that the FED is responding

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<v Speaker 1>to something else other than weakness in the economy. I

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<v Speaker 1>think so. I don't think the FED knows more than

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<v Speaker 1>the rest of us about the economy and about the

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<v Speaker 1>future of the economy. UM. I think that the weakness

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<v Speaker 1>and economy that we are seeing right now is not

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<v Speaker 1>a surprise. I think it's a reaction to a very

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<v Speaker 1>traumatic December in the especially in retail sales and some

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<v Speaker 1>of the declining industrial production and you orders that we

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<v Speaker 1>are seeing since then. He is a result of that decline.

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<v Speaker 1>But the fundamental terms of the economy I think are

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<v Speaker 1>not very different than they were three or four months ago. Um,

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<v Speaker 1>And I think they're surprisingly dovish. Yeah. It's interesting to

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<v Speaker 1>get the data that came up in the Leading Economic

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<v Speaker 1>Indicator today from the Conference Board, better than expected, showing

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<v Speaker 1>some strength. UM. So what do you think the FED

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<v Speaker 1>is looking at to effectively double down on their dovishness

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<v Speaker 1>if you will yesterday? What what what are they saying

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<v Speaker 1>that maybe we're not? Yeah. I just think they made

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<v Speaker 1>the decision when they saw that in December that they

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<v Speaker 1>are going to be blamed for a recession if it

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<v Speaker 1>was to come, and they don't. They are scared and

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<v Speaker 1>they don't want this responsibility. I think they because of that,

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<v Speaker 1>they made the shift, and they're using the economic outlook

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<v Speaker 1>is almost as an excuse to m justified their shift.

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<v Speaker 1>But I don't think there is indeed the reason to

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<v Speaker 1>be very dovish or very pessimistic about the future outlook.

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<v Speaker 1>Think they made a mistake. Um, I think it really

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<v Speaker 1>depends on your ideology and other things. I think that thing. Yeah,

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<v Speaker 1>I think that there is certainly more likelihood of increasing

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<v Speaker 1>inflation then I think the FED leads us to believe.

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<v Speaker 1>Right now, I think if we close our eyes and

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<v Speaker 1>use our imagination and use the forecast of most economist,

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<v Speaker 1>what we'll get is an economy that is growing by

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<v Speaker 1>two to two and a half percent in the next

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<v Speaker 1>six months or so, labor market tightening further, wages accelerating further,

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<v Speaker 1>and in that scenario, I think having a higher inflation

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<v Speaker 1>is a very likely outcome is that bad. I mean,

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<v Speaker 1>higher wages isn't very good thing, that's a good So again,

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<v Speaker 1>it depends what your goals are. If if your main

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<v Speaker 1>goal is to control inflation and make sure that it

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<v Speaker 1>doesn't go above what your comforts on, then I think

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<v Speaker 1>this is a mistake. If you're willing to let inflation

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<v Speaker 1>go higher or risk that inflation go higher, but have

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<v Speaker 1>more people joined the labor market and having higher wages

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<v Speaker 1>than I think that's a very legitimate decision. So to

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<v Speaker 1>what extent do you think the FED chairman power are

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<v Speaker 1>being influenced by some of the geopolitical issues in the world,

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<v Speaker 1>China slowing down, trade issues with China, European Union certainly

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<v Speaker 1>the economic weakness there and Brexit just adding on to it.

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<v Speaker 1>How much do you think they took those issues into

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<v Speaker 1>account in kind of surprising the market with their town yesterday.

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<v Speaker 1>I think it's it's a factor that affects the outlook definitely,

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<v Speaker 1>but it's not something that is new. The weakening in

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<v Speaker 1>China and Europe has been going on for several months.

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<v Speaker 1>I think, if anything, in terms of the fundamentals, they

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<v Speaker 1>are good news. In recent months, the end of the

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<v Speaker 1>down the increasing stock prices, the improvement or the smaller

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<v Speaker 1>chances of a trade war with China. I think all

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<v Speaker 1>of those are good things, and I think that would

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<v Speaker 1>be reflected in the outlook going forward. I'm still going

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<v Speaker 1>back to inflation, the idea that inflation could pick up

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<v Speaker 1>more than people expect later this year. What's going to

0:13:22.280 --> 0:13:25.520
<v Speaker 1>be driving that. Why is this time different, this late

0:13:25.559 --> 0:13:28.559
<v Speaker 1>in the cycle, since we haven't seen a real acceleration

0:13:28.600 --> 0:13:34.760
<v Speaker 1>inflation until now, right, I think we didn't have as

0:13:34.920 --> 0:13:37.800
<v Speaker 1>fast of a wage growth as we have right now.

0:13:37.960 --> 0:13:41.720
<v Speaker 1>I think the in twenty eighteen, it's the first time

0:13:41.760 --> 0:13:45.120
<v Speaker 1>that we actually saw a visible increasing wages in the

0:13:45.200 --> 0:13:49.080
<v Speaker 1>main measures, they're getting close to three and a half percent.

0:13:49.840 --> 0:13:52.800
<v Speaker 1>And I think also revenues will grow more slowly in

0:13:53.800 --> 0:13:56.679
<v Speaker 1>simply because the economy will slow down. So when you

0:13:56.800 --> 0:14:00.000
<v Speaker 1>have an increase in labor cost and slow down in revenue,

0:14:00.520 --> 0:14:04.520
<v Speaker 1>that will put a significant pressure on profits, and companies

0:14:04.600 --> 0:14:07.280
<v Speaker 1>in many cases will choose to shift some of the

0:14:07.360 --> 0:14:10.520
<v Speaker 1>costs to the consumer. So I think I think we

0:14:10.640 --> 0:14:13.280
<v Speaker 1>now have a better chance of getting higher inflation than

0:14:13.360 --> 0:14:16.800
<v Speaker 1>any time in this expansion. God Levanon, thank you so much.

0:14:16.800 --> 0:14:19.800
<v Speaker 1>We appreciate you. Coming in god Lebanon, chief Economist for

0:14:19.840 --> 0:14:22.600
<v Speaker 1>North America for the conference board, joining us in our

0:14:22.640 --> 0:14:45.520
<v Speaker 1>Bloomberg Interactive Broker studio. Well, yesterday we had the FED

0:14:45.840 --> 0:14:49.440
<v Speaker 1>double down on its dobish stance, perhaps maybe seeing something

0:14:49.520 --> 0:14:51.360
<v Speaker 1>in the economy that the rest of us don't see.

0:14:51.800 --> 0:14:53.520
<v Speaker 1>To dig into that a little bit more, we welcome

0:14:53.560 --> 0:14:57.040
<v Speaker 1>our guest Bill Zox. Bill is the chief investment Officer

0:14:57.120 --> 0:15:00.440
<v Speaker 1>of fixed income at Diamond Hill Capital Management approximate nineteen

0:15:00.440 --> 0:15:03.440
<v Speaker 1>billion dollars under management, based in Columbus, Ohio, but he

0:15:03.560 --> 0:15:06.360
<v Speaker 1>joins us here in a Bloomberg Interactive Broker studio. Bill

0:15:06.440 --> 0:15:10.440
<v Speaker 1>welcomed to our studio. What did you take away from

0:15:10.640 --> 0:15:13.880
<v Speaker 1>the Fed's report and from the comments from chair Chairman

0:15:13.880 --> 0:15:16.840
<v Speaker 1>Pal yesterday? Well, I was surprised. I think the FED

0:15:17.040 --> 0:15:20.800
<v Speaker 1>was clearly too tight in December. The Fed needs to

0:15:20.960 --> 0:15:25.040
<v Speaker 1>pay attention to market signals, but in this case, now

0:15:25.160 --> 0:15:27.640
<v Speaker 1>the Fed is paying too much attention to market signals.

0:15:27.680 --> 0:15:30.640
<v Speaker 1>I think that the Fed is overcorrected and gone too

0:15:30.760 --> 0:15:33.160
<v Speaker 1>far in the other direction, given the market even more

0:15:33.240 --> 0:15:36.200
<v Speaker 1>than what it really wants or needs at this stage. Well,

0:15:36.240 --> 0:15:39.920
<v Speaker 1>what's the consequence, I mean, what's the what's the detrimental consequence. Well,

0:15:39.960 --> 0:15:42.480
<v Speaker 1>I think it's it's not a good situation when you've

0:15:42.680 --> 0:15:47.320
<v Speaker 1>basically priced volatility out of all assets are largely priced

0:15:47.400 --> 0:15:50.400
<v Speaker 1>volatility out. I think it's better when assets are are

0:15:50.480 --> 0:15:54.080
<v Speaker 1>priced for some volatility. So basically, the fear here is

0:15:54.240 --> 0:15:56.760
<v Speaker 1>that if the FED holds rates too long, it can

0:15:56.880 --> 0:15:59.760
<v Speaker 1>create I don't want to say bubbles, but certainly excesses

0:15:59.840 --> 0:16:02.200
<v Speaker 1>and different areas in different markets. And people point to

0:16:02.280 --> 0:16:04.920
<v Speaker 1>stocks or HW yield bonds. But the interesting thing is

0:16:05.000 --> 0:16:07.200
<v Speaker 1>is that following the FED meeting, you didn't really see

0:16:07.320 --> 0:16:10.720
<v Speaker 1>that gut reaction. You actually saw the knee jerk was

0:16:10.880 --> 0:16:14.200
<v Speaker 1>risk off and you saw credit spreads widen. Actually, so

0:16:14.520 --> 0:16:16.520
<v Speaker 1>how do you sort of square these sort of uh,

0:16:17.080 --> 0:16:20.760
<v Speaker 1>these these these developments. Well, we've seen such a tremendous

0:16:20.840 --> 0:16:25.360
<v Speaker 1>move back in risk assets since late last year, and

0:16:25.440 --> 0:16:27.400
<v Speaker 1>I think if you look at the treasury market, should

0:16:27.440 --> 0:16:30.000
<v Speaker 1>high yield spreads are about four d basis points right now.

0:16:30.080 --> 0:16:32.600
<v Speaker 1>If you look at the treasury market, high old spreads

0:16:32.600 --> 0:16:35.320
<v Speaker 1>should probably be somewhat wider than that. There's a disconnect

0:16:35.400 --> 0:16:38.800
<v Speaker 1>between the two markets. So where are you thinking about?

0:16:39.160 --> 0:16:41.200
<v Speaker 1>Where do you see opportunity? Where do you see value.

0:16:41.240 --> 0:16:43.000
<v Speaker 1>I know you principally play in the high yield market.

0:16:43.040 --> 0:16:45.480
<v Speaker 1>Is that right? So where are you seeing some opportunity here?

0:16:45.880 --> 0:16:50.040
<v Speaker 1>Principally in the high yield market? But uh, ironically, as

0:16:50.200 --> 0:16:53.640
<v Speaker 1>high yield investors are moving up in quality, they're making

0:16:53.720 --> 0:16:57.280
<v Speaker 1>double B corporate bonds very rich, and his investment grade

0:16:57.280 --> 0:17:00.760
<v Speaker 1>investors are moving up in quality, they're actually making triple

0:17:00.840 --> 0:17:04.320
<v Speaker 1>B bonds, certain triple B bonds attractive. So one theme

0:17:04.520 --> 0:17:07.280
<v Speaker 1>is to sell double bees that are priced like investment

0:17:07.320 --> 0:17:10.760
<v Speaker 1>grade and buy triple bees that are priced like high yield.

0:17:11.680 --> 0:17:14.800
<v Speaker 1>That's really interesting going forward, I'm wondering, are we out

0:17:14.920 --> 0:17:18.560
<v Speaker 1>of Goldilocks? Where is the FED remains? Do wish? Uh?

0:17:18.840 --> 0:17:21.439
<v Speaker 1>And and even stops it's a balance sheet roll off

0:17:22.040 --> 0:17:25.520
<v Speaker 1>that won't be as supportive for credit going forward because

0:17:25.520 --> 0:17:28.359
<v Speaker 1>of how much it's already rallied. That's exactly right. I

0:17:28.400 --> 0:17:32.560
<v Speaker 1>think Goldilocks was basically priced into the market, and now, uh,

0:17:32.960 --> 0:17:36.720
<v Speaker 1>for the data to confirm a Goldilocks scenario like that

0:17:36.920 --> 0:17:39.440
<v Speaker 1>is very unlikely. So that means that bad news will

0:17:39.440 --> 0:17:42.159
<v Speaker 1>be bad news when it comes to the economy. I

0:17:42.240 --> 0:17:44.480
<v Speaker 1>think that's right. So you know, one of the things

0:17:44.520 --> 0:17:46.159
<v Speaker 1>I think a lot of people. Obviously, we're surprised. I

0:17:46.200 --> 0:17:48.719
<v Speaker 1>think I'm sensing your sense of surprise about how doubbish

0:17:48.880 --> 0:17:50.679
<v Speaker 1>the FED was. You say, do you think they are

0:17:50.840 --> 0:17:53.760
<v Speaker 1>seeing something that maybe the market is not, and if so,

0:17:53.880 --> 0:17:57.400
<v Speaker 1>what do you think that could be. I don't think

0:17:57.480 --> 0:18:00.679
<v Speaker 1>that's the case, but the market is very concerned about that. Uh,

0:18:00.840 --> 0:18:02.720
<v Speaker 1>you know, I think that. I just don't understand. The

0:18:02.800 --> 0:18:05.920
<v Speaker 1>FED was not paying enough attention to market signals in December.

0:18:06.320 --> 0:18:08.520
<v Speaker 1>Now they're paying too much attention. That's all I can say.

0:18:08.560 --> 0:18:10.080
<v Speaker 1>I thought I thought it should be more of a

0:18:10.160 --> 0:18:12.640
<v Speaker 1>give and take with the markets. When you talk about

0:18:12.680 --> 0:18:15.840
<v Speaker 1>the high old bond market, there have been a number

0:18:15.920 --> 0:18:19.280
<v Speaker 1>of idiosyncratic moves. It's sort of up moving from a

0:18:19.400 --> 0:18:22.720
<v Speaker 1>macro driven market to a very micro driven market with

0:18:22.840 --> 0:18:27.160
<v Speaker 1>specific companies either doing really well, they're dead, or really poorly.

0:18:27.320 --> 0:18:31.520
<v Speaker 1>I'm just wondering, specifically within sectors companies, where do you

0:18:31.640 --> 0:18:36.159
<v Speaker 1>see the opportunities right now? Yeah, you know, I'll give

0:18:36.200 --> 0:18:39.240
<v Speaker 1>you one example that's sort of interesting and there to

0:18:39.440 --> 0:18:42.639
<v Speaker 1>Detroit companies. It's consistent with a theme that I just mentioned.

0:18:43.080 --> 0:18:47.399
<v Speaker 1>It's Motor City, a single casino credit in Detroit and

0:18:47.560 --> 0:18:51.359
<v Speaker 1>Ford Motor and we're buying Ford motor and we've sold

0:18:51.400 --> 0:18:54.200
<v Speaker 1>motor City. That's what I was talking about before. Motor City,

0:18:54.720 --> 0:18:57.280
<v Speaker 1>a double B low double be credit priced inside of

0:18:57.320 --> 0:19:00.920
<v Speaker 1>two d basis points credit spread. Forward opened up the

0:19:01.040 --> 0:19:03.640
<v Speaker 1>investment grade market this year with a three year bond

0:19:03.680 --> 0:19:08.200
<v Speaker 1>priced at three basis points over treasury. So there's a

0:19:08.280 --> 0:19:10.720
<v Speaker 1>disconnect for you. Are there some sectors in the high

0:19:10.800 --> 0:19:12.680
<v Speaker 1>yield to sectors within the hig yield that you like

0:19:12.960 --> 0:19:15.800
<v Speaker 1>right now? Um or? Is everything a little rich from

0:19:15.920 --> 0:19:18.720
<v Speaker 1>your perspective? I mean it's you have to be careful.

0:19:18.800 --> 0:19:21.639
<v Speaker 1>We're late cycle. You've got to be careful in the

0:19:21.680 --> 0:19:24.320
<v Speaker 1>high yield market. But we always like financials more than

0:19:24.760 --> 0:19:27.639
<v Speaker 1>our peers, and and we definitely find things to do

0:19:27.720 --> 0:19:31.600
<v Speaker 1>in financials. I'll give you another Detroit Credit Credit Acceptance,

0:19:31.640 --> 0:19:34.560
<v Speaker 1>a subprime auto lender, which is a very well managed company.

0:19:34.600 --> 0:19:37.920
<v Speaker 1>You're bullish on Detroit? Do we do like Detroit? Even

0:19:37.920 --> 0:19:42.040
<v Speaker 1>though from Columbus, Ohio? I like Detroit Credits. So, Bill,

0:19:42.160 --> 0:19:46.280
<v Speaker 1>you said late cycle. When do you expect the cycle

0:19:46.400 --> 0:19:50.120
<v Speaker 1>to turn and defaults to really meaningfully pick up? Yeah?

0:19:50.119 --> 0:19:53.760
<v Speaker 1>I mean that that that's hard to call. Uh, you know,

0:19:53.920 --> 0:19:57.920
<v Speaker 1>I think that the cycle the FED is doing what

0:19:58.119 --> 0:20:01.080
<v Speaker 1>it can to extend the cycle, but things can shift

0:20:01.240 --> 0:20:04.320
<v Speaker 1>very quickly and and markets will probably drive it like

0:20:04.440 --> 0:20:07.280
<v Speaker 1>they did in the fourth quarter, where fundamentally not a

0:20:07.320 --> 0:20:10.520
<v Speaker 1>lot was happening, but the massive increase in volatility and

0:20:10.600 --> 0:20:15.600
<v Speaker 1>markets increased the probability of recession quite dramatically. Thank you

0:20:15.680 --> 0:20:18.440
<v Speaker 1>so much for being with us. Bill's ocks. He is

0:20:18.520 --> 0:20:21.080
<v Speaker 1>the chief Investment Officer of fixed Income at Diamond Hill

0:20:21.320 --> 0:20:25.360
<v Speaker 1>Capital Management. Joining us here in our Bloomberg Interactive Brokers

0:20:25.400 --> 0:20:42.440
<v Speaker 1>Studios Well Levi Strauss. They priced their ip O last

0:20:42.520 --> 0:20:45.639
<v Speaker 1>night at seventeen dollars per share, that was above the

0:20:45.920 --> 0:20:48.240
<v Speaker 1>I p O range of fourteen and sixteen, and looking

0:20:48.280 --> 0:20:50.440
<v Speaker 1>on my Bloomberg terminal right now, the stock is not

0:20:50.560 --> 0:20:53.000
<v Speaker 1>open for trading yet today, but it is indicating even

0:20:53.119 --> 0:20:54.920
<v Speaker 1>higher at twenty and a half to twenty one and

0:20:54.960 --> 0:20:57.520
<v Speaker 1>a half is the range. So clearly a lot of

0:20:57.560 --> 0:21:00.439
<v Speaker 1>investor appetite for this name. To help us kind breakdown

0:21:00.520 --> 0:21:01.800
<v Speaker 1>the deal and take a look at the company in

0:21:01.840 --> 0:21:05.520
<v Speaker 1>the space is Hen razutas Hen is the apparel and

0:21:05.640 --> 0:21:08.639
<v Speaker 1>Footwell Footwear an also Bloomberg Intelligence. He joins us on

0:21:08.640 --> 0:21:11.520
<v Speaker 1>our Bloomberg Interactive Brooker's studio. Hen, thanks so much for

0:21:11.640 --> 0:21:14.720
<v Speaker 1>coming in. So what does the market really like about

0:21:14.800 --> 0:21:16.520
<v Speaker 1>this name? I mean, again, it seems like a lot

0:21:16.600 --> 0:21:19.639
<v Speaker 1>of demand above where investors are or the investment bankers

0:21:19.800 --> 0:21:23.959
<v Speaker 1>initially put the ip O range on, right. So obviously

0:21:24.000 --> 0:21:26.879
<v Speaker 1>a big name with a long legacy, big history in

0:21:27.000 --> 0:21:29.879
<v Speaker 1>the apparel space. Um that we don't see too many

0:21:29.960 --> 0:21:31.520
<v Speaker 1>I p o s and in the space in the

0:21:31.600 --> 0:21:33.760
<v Speaker 1>last year's you know, we would more companies bankrupt or

0:21:33.880 --> 0:21:37.840
<v Speaker 1>going private. So that's that's a that's unusual. What I

0:21:37.920 --> 0:21:40.680
<v Speaker 1>think people like about it is a very uh, relatively

0:21:40.760 --> 0:21:42.880
<v Speaker 1>low valuation they put on the deal in the first place,

0:21:43.080 --> 0:21:45.600
<v Speaker 1>UM on an if it that basis, it was about

0:21:45.640 --> 0:21:49.479
<v Speaker 1>eight and a half UM, where the industry averages around eleven.

0:21:50.200 --> 0:21:52.160
<v Speaker 1>So I think that's kind of the movement we've seen

0:21:52.240 --> 0:21:56.239
<v Speaker 1>this morning. Why are they doing an IPO or why

0:21:56.320 --> 0:21:58.080
<v Speaker 1>have they just one one? I guess and we're waiting

0:21:58.119 --> 0:22:01.359
<v Speaker 1>to see how it actually trades. But why now? Right?

0:22:01.400 --> 0:22:03.560
<v Speaker 1>So eve Strice is a company, you know, family owned

0:22:03.560 --> 0:22:06.280
<v Speaker 1>company house family, um, you know own it for ages

0:22:06.400 --> 0:22:09.800
<v Speaker 1>and I think you know, to have some liquidity in

0:22:09.880 --> 0:22:12.040
<v Speaker 1>their stake they have in the company. They're they're putting

0:22:12.040 --> 0:22:15.159
<v Speaker 1>out the percent of the company. So what is all right,

0:22:15.200 --> 0:22:17.040
<v Speaker 1>So what's the investment case here is this? Is this

0:22:17.160 --> 0:22:19.920
<v Speaker 1>like any kind of growth in this business? UM? What

0:22:20.000 --> 0:22:22.359
<v Speaker 1>are investors buying here? Right? So first of all, the

0:22:22.400 --> 0:22:25.160
<v Speaker 1>core business is the bottoms, right that the genes, it's

0:22:25.160 --> 0:22:28.480
<v Speaker 1>about sev The revenue, it's a it's a big category,

0:22:28.680 --> 0:22:31.600
<v Speaker 1>all right, it's about hundred billion dollars. And then I

0:22:31.640 --> 0:22:34.440
<v Speaker 1>think about this specific company, UM a lot like Nike

0:22:34.560 --> 0:22:36.560
<v Speaker 1>what we see in Athletic. In every region that they

0:22:36.600 --> 0:22:39.240
<v Speaker 1>operate there they hold the number one position. So in

0:22:39.240 --> 0:22:41.440
<v Speaker 1>the US it is almost thirteen percent of market share

0:22:41.600 --> 0:22:44.879
<v Speaker 1>just one company. UH in any other region are number one.

0:22:44.920 --> 0:22:47.040
<v Speaker 1>Europe they're only number two. So I think people are

0:22:47.040 --> 0:22:48.840
<v Speaker 1>looking at it saying, you know, it's the best in

0:22:48.960 --> 0:22:52.240
<v Speaker 1>breed in that specific category that's to start. UM. I

0:22:52.359 --> 0:22:55.159
<v Speaker 1>think after they're going public, they do have opportunities to

0:22:55.280 --> 0:22:58.440
<v Speaker 1>venture out of the core business, to go into there's

0:22:58.440 --> 0:23:03.840
<v Speaker 1>a story today about going into tops, sweatshirt, T shirts, etcetera. UM, accessories, footwear,

0:23:04.160 --> 0:23:06.679
<v Speaker 1>those are all under penetary categories that they can use

0:23:06.760 --> 0:23:09.479
<v Speaker 1>the brand name to venture into. This is such an

0:23:09.560 --> 0:23:11.480
<v Speaker 1>interesting I p o at a time when retail is

0:23:11.520 --> 0:23:15.400
<v Speaker 1>called under question in an Amazon era, when branding doesn't

0:23:15.560 --> 0:23:19.280
<v Speaker 1>necessarily mean quite as much. Uh, for them to sort

0:23:19.320 --> 0:23:22.119
<v Speaker 1>of bring back the nostalgia of the nineties eighties and

0:23:22.359 --> 0:23:25.399
<v Speaker 1>say anything or you know, the blue jeans and the

0:23:25.640 --> 0:23:29.160
<v Speaker 1>gene jacket, the jean shirts, etcetera. Uh, it is sort

0:23:29.200 --> 0:23:31.840
<v Speaker 1>of interesting. I actually want to go there is it

0:23:31.960 --> 0:23:35.640
<v Speaker 1>Does branding matter in an era of Amazon when people

0:23:35.720 --> 0:23:38.640
<v Speaker 1>just are really looking for the item and not necessarily

0:23:38.800 --> 0:23:41.480
<v Speaker 1>the name. Well, absolutely, I think branding matters, and I

0:23:41.560 --> 0:23:44.000
<v Speaker 1>think you know that's something that Paul talked about yesterday

0:23:44.040 --> 0:23:46.119
<v Speaker 1>and turn on Netflix. Content is a king right. So

0:23:46.200 --> 0:23:51.000
<v Speaker 1>in our our business, um so retail, the brands are

0:23:51.119 --> 0:23:54.639
<v Speaker 1>the content. So for them it doesn't necessarily you know,

0:23:54.880 --> 0:23:57.160
<v Speaker 1>matters if you sell it through the materior department stores

0:23:57.160 --> 0:23:59.440
<v Speaker 1>at J. C. Penny or Macy's, or you sell it

0:23:59.560 --> 0:24:01.480
<v Speaker 1>on your own website, or you sell it the Amazon.

0:24:01.760 --> 0:24:05.959
<v Speaker 1>Um it really you can shift between channels and actually

0:24:06.040 --> 0:24:09.320
<v Speaker 1>moving away from meteor department stores, moving to your own channels,

0:24:09.359 --> 0:24:12.080
<v Speaker 1>selling it on your website, you sell it for a

0:24:12.160 --> 0:24:14.840
<v Speaker 1>higher price point, you sell it for a higher margin. Um,

0:24:15.119 --> 0:24:17.760
<v Speaker 1>you do have to pay fulfillment shipping, et cetera. UM,

0:24:17.840 --> 0:24:19.679
<v Speaker 1>but it does give you a lot of growth opportunities

0:24:19.720 --> 0:24:22.719
<v Speaker 1>that didn't have before. So Levi Strauss obviously is an

0:24:22.840 --> 0:24:25.439
<v Speaker 1>iconic name here in the United States, cowboys and all

0:24:25.480 --> 0:24:28.920
<v Speaker 1>that kind of stuff. How has that brand traveled outside

0:24:28.960 --> 0:24:30.959
<v Speaker 1>of the US. What percentage of the sales are outside

0:24:30.960 --> 0:24:32.560
<v Speaker 1>of the US And is that an area they think

0:24:32.560 --> 0:24:36.600
<v Speaker 1>they can grow? Right, So it's it's about outside the US. UM,

0:24:37.080 --> 0:24:39.520
<v Speaker 1>it's definitely an area they that can grow. They're really

0:24:39.560 --> 0:24:42.600
<v Speaker 1>penetrated UM in a lot of different markets globally, UM

0:24:42.760 --> 0:24:46.480
<v Speaker 1>or Asia. UM. You know, China, it's only two percent

0:24:46.560 --> 0:24:49.040
<v Speaker 1>on their total sales. So obviously China is a much

0:24:49.119 --> 0:24:51.879
<v Speaker 1>larger market than that. And traditionally what we've seen with

0:24:52.000 --> 0:24:54.240
<v Speaker 1>China with American brands is they come in, they get

0:24:54.440 --> 0:24:56.800
<v Speaker 1>the brand perception in the market can be a lot

0:24:56.880 --> 0:24:59.840
<v Speaker 1>more premium than what it's getting here in the US U,

0:25:00.280 --> 0:25:03.200
<v Speaker 1>so they might have, you know, more price power in

0:25:03.760 --> 0:25:07.440
<v Speaker 1>markets like Asia. So there's definitely opportunities there. Can we

0:25:07.520 --> 0:25:11.120
<v Speaker 1>just touch quickly on Nike because it is March madness, right,

0:25:11.600 --> 0:25:14.960
<v Speaker 1>So is Nike really benefiting here or are we going

0:25:15.080 --> 0:25:18.440
<v Speaker 1>to have a potential problem because of the little snaffoo

0:25:19.000 --> 0:25:22.000
<v Speaker 1>in the speaker situation. Right, let's hope that no shoes

0:25:22.040 --> 0:25:25.040
<v Speaker 1>are going to be blowed up. I mean it's not

0:25:25.160 --> 0:25:27.360
<v Speaker 1>on the first day and definitely not the Duke. Um.

0:25:28.560 --> 0:25:31.040
<v Speaker 1>You know, Nike does well every year in the ncu

0:25:31.080 --> 0:25:34.040
<v Speaker 1>W in terms of the number of teams that they're sponsoring,

0:25:34.160 --> 0:25:35.480
<v Speaker 1>and in the end of the day, it comes down

0:25:35.520 --> 0:25:37.840
<v Speaker 1>to how much exposure they're getting. And we put out

0:25:38.040 --> 0:25:40.200
<v Speaker 1>a number out there that we calculated it based on,

0:25:41.080 --> 0:25:45.639
<v Speaker 1>um the number of of of how much time you

0:25:46.040 --> 0:25:50.280
<v Speaker 1>the logos are visible on the live broadcast the entire

0:25:50.400 --> 0:25:52.600
<v Speaker 1>n C double A. It's probably equivalent about two fifty

0:25:52.600 --> 0:25:57.280
<v Speaker 1>million dollars in advertising dollars. Yeah, that's it's a big number.

0:25:57.520 --> 0:26:00.280
<v Speaker 1>And my jaw just dropped because the thing that that

0:26:00.560 --> 0:26:03.480
<v Speaker 1>you can calculate sort the value of every second on

0:26:03.560 --> 0:26:05.800
<v Speaker 1>a court. That's right, And that's why they're paying the

0:26:05.840 --> 0:26:07.800
<v Speaker 1>big bucks to school. They are and they're putting you know,

0:26:07.840 --> 0:26:10.959
<v Speaker 1>they're putting a lot of money and behind those those teams. Um,

0:26:11.280 --> 0:26:14.760
<v Speaker 1>Nike's leading the you know, over fifty of the teams,

0:26:14.800 --> 0:26:18.400
<v Speaker 1>but under Armer has the teams. That's the record number

0:26:18.520 --> 0:26:20.640
<v Speaker 1>for them. Um, I think they wish that the rest

0:26:20.680 --> 0:26:22.560
<v Speaker 1>of the business we do as as good as as

0:26:22.640 --> 0:26:26.640
<v Speaker 1>the number of teams they they sponsoring. Yeah, Is, thanks

0:26:26.640 --> 0:26:28.879
<v Speaker 1>you so much for being with us. Is is the

0:26:29.000 --> 0:26:33.720
<v Speaker 1>apparel and footwear analyst for Bloomberg Intelligence. Thanks for listening

0:26:33.760 --> 0:26:36.160
<v Speaker 1>to the Bloomberg P and L podcast. You can subscribe

0:26:36.160 --> 0:26:38.960
<v Speaker 1>and listen to interviews at Apple Podcasts or whatever podcast

0:26:39.000 --> 0:26:42.479
<v Speaker 1>platform you prefer. Paul Sweeney, I'm on Twitter at PT Sweeney.

0:26:42.600 --> 0:26:44.840
<v Speaker 1>I'm Lisa abram Woy. It's I'm on Twitter at Lisa A.

0:26:44.880 --> 0:26:47.679
<v Speaker 1>Bramwoit's one before the podcast. You can always catch us

0:26:47.800 --> 0:26:49.359
<v Speaker 1>worldwide on Bloomberg Radio.