1 00:00:02,840 --> 00:00:06,920 Speaker 1: My guest today. Charlotte Tilbury is the president, chairman, chief 2 00:00:06,960 --> 00:00:12,320 Speaker 1: creative officer and founder of Charlotte Chilbury Beauty, launched in 3 00:00:12,320 --> 00:00:17,480 Speaker 1: twenty thirteen. The British Entrepreneurs Award winning makeup, skincare and 4 00:00:17,520 --> 00:00:21,120 Speaker 1: fragrance brand is inspired by her thirty four year career 5 00:00:21,360 --> 00:00:24,560 Speaker 1: as a creative visionary and one of the most influential 6 00:00:24,680 --> 00:00:30,200 Speaker 1: makeup artists of all time, uniquely working across editorial campaigns, 7 00:00:30,400 --> 00:00:33,560 Speaker 1: runway couture and red carpets. 8 00:00:33,920 --> 00:00:36,040 Speaker 2: Welcome, Thank you darling, Thank you for having me on 9 00:00:36,080 --> 00:00:37,919 Speaker 2: your podcast. It's so exciting to be well. 10 00:00:38,000 --> 00:00:41,720 Speaker 1: We have a very lively, beautiful redhead and she is 11 00:00:41,840 --> 00:00:45,400 Speaker 1: bedecked and bedazzled for the holiday in New York City. 12 00:00:45,920 --> 00:00:48,600 Speaker 1: Let me share with our audience a few impressive facts 13 00:00:48,680 --> 00:00:52,240 Speaker 1: about your company. Charlotte Chilbury Beauty is the number one 14 00:00:52,360 --> 00:00:55,760 Speaker 1: prestige makeup brand in the UK, with a presence in 15 00:00:55,800 --> 00:00:59,400 Speaker 1: over thirty five hundred doors globally and with over twelve 16 00:00:59,520 --> 00:01:03,360 Speaker 1: million followers on social media. In just a decade, the 17 00:01:03,440 --> 00:01:07,360 Speaker 1: company is now making over one billion in sales per year. 18 00:01:08,120 --> 00:01:12,039 Speaker 1: She employs over twenty nine hundred people and there are 19 00:01:12,240 --> 00:01:17,319 Speaker 1: thirty one standalone Charlotte Tilbury Beauty Wonderlands, which are stores 20 00:01:17,800 --> 00:01:22,160 Speaker 1: all around the world. The business now has a physical 21 00:01:22,200 --> 00:01:26,800 Speaker 1: presence in fifty seven markets globally. Charlotte has won more 22 00:01:26,840 --> 00:01:31,880 Speaker 1: than six hundred beauty and industry awards, and in twenty 23 00:01:32,120 --> 00:01:36,880 Speaker 1: eighteen she was awarded an MBE Member of the Order 24 00:01:36,959 --> 00:01:40,040 Speaker 1: of the British Empire her services to the beauty and 25 00:01:40,080 --> 00:01:44,440 Speaker 1: cosmetics industry by none other than her Majesty Queen Elizabeth 26 00:01:44,600 --> 00:01:48,880 Speaker 1: the Second. Welcome to my podcast, Charlotte. English consumers are 27 00:01:48,880 --> 00:01:51,760 Speaker 1: spending more money on beauty than on football. 28 00:01:52,120 --> 00:01:52,520 Speaker 2: Yes they. 29 00:01:53,000 --> 00:01:56,320 Speaker 1: Oh, I have a thirteen year old grandson, Truman, who 30 00:01:56,360 --> 00:01:58,600 Speaker 1: is about to change all that. He is such a 31 00:01:58,640 --> 00:02:03,320 Speaker 1: soccer nut. What you call soccer football England? And what's 32 00:02:03,320 --> 00:02:04,360 Speaker 1: your favorite team? 33 00:02:04,600 --> 00:02:06,400 Speaker 2: Chelsea? I suppose Chelsea Chelsea. 34 00:02:06,720 --> 00:02:08,400 Speaker 1: This is Liverpool Liverpool? 35 00:02:08,440 --> 00:02:08,680 Speaker 2: Yeah? 36 00:02:08,960 --> 00:02:10,040 Speaker 1: Fun, right, yeah, it is. 37 00:02:10,080 --> 00:02:10,560 Speaker 2: It's fun. 38 00:02:10,680 --> 00:02:11,760 Speaker 1: Do you understand soccer? 39 00:02:11,840 --> 00:02:14,040 Speaker 2: I do because I I did a whole collaboration with 40 00:02:14,120 --> 00:02:17,760 Speaker 2: the Dallas Cowboys with their cheerleaders with my airbrush line. 41 00:02:17,760 --> 00:02:20,280 Speaker 2: Because you know, it's all about performance based and so 42 00:02:20,360 --> 00:02:22,960 Speaker 2: that you last sixteen hours. It's light as air performs 43 00:02:22,960 --> 00:02:26,040 Speaker 2: like skincare and so I've just done a whole thing 44 00:02:26,480 --> 00:02:27,000 Speaker 2: with them. 45 00:02:26,919 --> 00:02:30,040 Speaker 1: All the cheerleaders with a yeah. They that's a different 46 00:02:30,280 --> 00:02:34,280 Speaker 1: of football though, that's American American football, right, Okay, that's 47 00:02:34,320 --> 00:02:38,720 Speaker 1: not soccer soccer o, yes, yes, put me by now. 48 00:02:39,360 --> 00:02:42,960 Speaker 1: This is something interesting of all. The bally Eric Islands 49 00:02:43,280 --> 00:02:46,560 Speaker 1: are the islands off the eastern coast of Spain in 50 00:02:46,600 --> 00:02:50,560 Speaker 1: the Mediterranean Ocean. There's a little group of islands called 51 00:02:50,560 --> 00:02:53,079 Speaker 1: the bally Erics, and one of the smallest of them 52 00:02:53,160 --> 00:02:54,680 Speaker 1: is Abitha correct or. 53 00:02:55,520 --> 00:02:57,119 Speaker 2: How do you saytha? 54 00:02:57,200 --> 00:02:59,399 Speaker 1: Yeah, that's how I am well done. And when I 55 00:02:59,480 --> 00:03:02,640 Speaker 1: was on my honeymoon, we stopped in a Betha. This 56 00:03:02,720 --> 00:03:06,320 Speaker 1: is in nineteen sixty two. Oh wow, I was in 57 00:03:06,639 --> 00:03:07,200 Speaker 1: a Betha. 58 00:03:07,560 --> 00:03:10,600 Speaker 2: Just you to of course be a pioneer of going 59 00:03:10,639 --> 00:03:12,679 Speaker 2: to Beta bat that that's incredible. 60 00:03:12,680 --> 00:03:14,040 Speaker 1: Nobody was going there. 61 00:03:14,360 --> 00:03:16,519 Speaker 2: My parents were there in like the sixties, so it's 62 00:03:16,400 --> 00:03:18,560 Speaker 2: not just yeah you were pioneer like they were. 63 00:03:19,360 --> 00:03:22,640 Speaker 1: Was like, it was so magical that place so much, 64 00:03:22,840 --> 00:03:25,640 Speaker 1: And how stupid I was not to have gone back 65 00:03:25,680 --> 00:03:28,960 Speaker 1: afterwards and bought myself like a farm there or something, 66 00:03:29,120 --> 00:03:31,960 Speaker 1: because now friends are buying farms and the place is 67 00:03:32,040 --> 00:03:36,480 Speaker 1: pretty pretty part it's posh, right, Yeah it is. 68 00:03:37,160 --> 00:03:38,480 Speaker 2: Yeah, it's quite expensive. 69 00:03:38,520 --> 00:03:40,960 Speaker 1: And I learned how to make. I call it a fritchata, 70 00:03:41,040 --> 00:03:44,400 Speaker 1: but it's really a TOI yes, the potato and onion 71 00:03:44,440 --> 00:03:49,640 Speaker 1: turkey delicious on that big white big bull of. 72 00:03:50,400 --> 00:03:51,400 Speaker 2: It's it's amazing. 73 00:03:51,440 --> 00:03:52,040 Speaker 1: Olive oil. 74 00:03:52,280 --> 00:03:54,680 Speaker 2: Olive oil is delicious, delicious. 75 00:03:54,880 --> 00:03:56,960 Speaker 1: That is my only affiliation with. 76 00:03:57,040 --> 00:03:59,360 Speaker 2: Okay, you're coming to Betha and we're getting you a tortilla. 77 00:03:59,520 --> 00:04:02,000 Speaker 2: I'm not a cook like you, but you're going to 78 00:04:02,000 --> 00:04:04,200 Speaker 2: make a ty. You can make I don't even know 79 00:04:04,200 --> 00:04:06,960 Speaker 2: if I can. I've got good people that can make 80 00:04:06,960 --> 00:04:10,040 Speaker 2: you good to excellent excellent. So how do you live there? 81 00:04:10,160 --> 00:04:10,920 Speaker 1: What do you live in? 82 00:04:11,240 --> 00:04:13,200 Speaker 2: I have some houses by the beach, and then my 83 00:04:13,360 --> 00:04:15,320 Speaker 2: mother I was brought up there, So my mother and 84 00:04:15,360 --> 00:04:17,080 Speaker 2: father kind of brought me up there, and they moved 85 00:04:17,080 --> 00:04:18,640 Speaker 2: there in the seventies. They went there in the sixties, 86 00:04:18,640 --> 00:04:20,039 Speaker 2: and they moved there in the seventies and kind of 87 00:04:20,160 --> 00:04:22,160 Speaker 2: really in a way helped pioneer the island. I mean, 88 00:04:22,200 --> 00:04:24,400 Speaker 2: it was just this incredible kind of mixture of sort 89 00:04:24,400 --> 00:04:27,080 Speaker 2: of artists and writers and painters and a lot of 90 00:04:27,120 --> 00:04:31,800 Speaker 2: bohemians and exactly yes, and farmers and fishermen, that kind 91 00:04:31,800 --> 00:04:33,760 Speaker 2: of the locals, and obviously kind of a lot of 92 00:04:33,760 --> 00:04:36,160 Speaker 2: the foreigners that sort of came in. But it was amazing, 93 00:04:36,160 --> 00:04:37,880 Speaker 2: and it was so wonderful, and that kind of everyone 94 00:04:37,960 --> 00:04:40,039 Speaker 2: sort of mixing together. It was amazing. And then the 95 00:04:40,120 --> 00:04:42,479 Speaker 2: kind of amazing nightclub started, the kind of Studio fifty 96 00:04:42,480 --> 00:04:45,120 Speaker 2: four kind of equivalent coup and just being around surrounded 97 00:04:45,160 --> 00:04:48,239 Speaker 2: by all of those artists really informed me getting excited 98 00:04:48,279 --> 00:04:50,120 Speaker 2: about make up and how empowering it was. 99 00:04:50,200 --> 00:04:52,839 Speaker 1: And see, so there was a lot of expects, right, Yeah. 100 00:04:52,640 --> 00:04:54,080 Speaker 2: There's a lot of expects because you know, you'd have 101 00:04:54,160 --> 00:04:56,640 Speaker 2: kind of your parents. My father was an artist. So 102 00:04:56,720 --> 00:04:58,640 Speaker 2: he was an artist, and that's kind of you know, 103 00:04:58,640 --> 00:05:00,960 Speaker 2: that's where you get your how I get my artistry 104 00:05:00,960 --> 00:05:02,400 Speaker 2: from I learned a lot from him. I actually ended 105 00:05:02,440 --> 00:05:03,960 Speaker 2: up seeing some of his paint brushes and telling them 106 00:05:04,000 --> 00:05:05,359 Speaker 2: in to make up rushes because they were better. There 107 00:05:05,360 --> 00:05:07,520 Speaker 2: were things that didn't exist in the marketplace. So I 108 00:05:07,560 --> 00:05:09,440 Speaker 2: was like, I'm going to take that. And he taught 109 00:05:09,440 --> 00:05:11,120 Speaker 2: me a lot about shade and light. He taught me 110 00:05:11,120 --> 00:05:13,640 Speaker 2: a lot about color theory, and I ended up taking 111 00:05:13,680 --> 00:05:15,000 Speaker 2: a lot of those kind of you know, rules of 112 00:05:15,080 --> 00:05:17,000 Speaker 2: art shade and light and putting them into makeup, which 113 00:05:17,040 --> 00:05:19,440 Speaker 2: is how I've created some amazing products that didn't exist 114 00:05:19,520 --> 00:05:19,960 Speaker 2: on the market. 115 00:05:20,040 --> 00:05:22,440 Speaker 1: And the English schools there, but. 116 00:05:22,600 --> 00:05:26,080 Speaker 2: Yeah, schools there was, yes, quite a kind of There 117 00:05:26,120 --> 00:05:28,480 Speaker 2: was a Bohemian International school actually, which now has become 118 00:05:28,560 --> 00:05:31,279 Speaker 2: quite big. But at the time, yes, my parents there 119 00:05:31,360 --> 00:05:33,000 Speaker 2: was a moment where they put me in Spanish where 120 00:05:33,040 --> 00:05:34,200 Speaker 2: I didn't speak a word of Spanish. I had to 121 00:05:34,240 --> 00:05:36,839 Speaker 2: learn pretty quickly. And then there was this guy who 122 00:05:37,000 --> 00:05:39,520 Speaker 2: was in Oxford, don who they said, oh, he was 123 00:05:39,560 --> 00:05:41,720 Speaker 2: doing this course called the History of the Universe, and 124 00:05:41,800 --> 00:05:43,599 Speaker 2: it was me and three boys that ended up in 125 00:05:43,640 --> 00:05:46,320 Speaker 2: doing this. Lots of my parents' friends were like, wow, okay, 126 00:05:46,320 --> 00:05:47,920 Speaker 2: they're going to put her into this kind of crazy 127 00:05:47,960 --> 00:05:50,240 Speaker 2: course called the History of the universe. They gradate school. 128 00:05:50,600 --> 00:05:53,520 Speaker 2: But in fact, I'm so glad that they did that 129 00:05:53,680 --> 00:05:56,600 Speaker 2: because he taught us astrophysics and it was called history 130 00:05:56,600 --> 00:05:58,480 Speaker 2: of the Universe. I look back at it was kind 131 00:05:58,480 --> 00:06:00,960 Speaker 2: of crazy, but he taught us a lot about quantum 132 00:06:00,960 --> 00:06:05,800 Speaker 2: thinking and about neuroplasticity and about training your brain to 133 00:06:05,920 --> 00:06:08,640 Speaker 2: think in a kind of more positive, optimistic way in 134 00:06:08,680 --> 00:06:14,600 Speaker 2: how you can rewire your brain in that sense there amazing. 135 00:06:14,640 --> 00:06:17,479 Speaker 2: But of course at that time people thought my parents 136 00:06:17,520 --> 00:06:19,479 Speaker 2: were crazy. But my god if I ended up using 137 00:06:20,000 --> 00:06:22,840 Speaker 2: a lot of that philosophy throughout my life and has 138 00:06:22,880 --> 00:06:25,440 Speaker 2: definitely informed I think a lot of my success, and 139 00:06:25,480 --> 00:06:27,240 Speaker 2: now I try to impart that with all the kind 140 00:06:27,240 --> 00:06:29,360 Speaker 2: of three thousand people that work for me. That kind 141 00:06:29,360 --> 00:06:30,239 Speaker 2: of type of thinking. 142 00:06:30,760 --> 00:06:33,560 Speaker 1: So was it in Bitha where you started to think 143 00:06:33,600 --> 00:06:34,480 Speaker 1: about mega. 144 00:06:35,040 --> 00:06:37,240 Speaker 2: Yes, I think I'd really kind of discovered the tube 145 00:06:37,240 --> 00:06:39,560 Speaker 2: of mascara. And before I went to boarding school, this 146 00:06:39,600 --> 00:06:41,920 Speaker 2: beauty editor gave me instead of tuckboxes, we used to 147 00:06:41,960 --> 00:06:44,640 Speaker 2: have boxes. My top box was full of makeup. And 148 00:06:44,680 --> 00:06:46,640 Speaker 2: then I ended up doing, because I was quite artistic, 149 00:06:46,760 --> 00:06:49,520 Speaker 2: lots of people's makeovers, and then realized I was kind 150 00:06:49,520 --> 00:06:51,520 Speaker 2: of quite good at it. Yeah, I really heard the 151 00:06:51,560 --> 00:06:54,800 Speaker 2: age of thirteen when I went to boarding school. I'm 152 00:06:54,800 --> 00:06:55,919 Speaker 2: a natural redhead Tarling. 153 00:06:56,000 --> 00:07:01,440 Speaker 1: This is beautiful, long greenish eyes. 154 00:07:01,520 --> 00:07:04,120 Speaker 2: Yes, we've got similar eye color. I love it. I 155 00:07:04,160 --> 00:07:04,599 Speaker 2: love it. 156 00:07:05,279 --> 00:07:07,560 Speaker 1: What's your beauty mission for me? 157 00:07:07,760 --> 00:07:11,600 Speaker 2: It's really about give everyone the right makeup, skincare, fragrance 158 00:07:11,640 --> 00:07:13,640 Speaker 2: and they can conquer their world. And my beauty mission 159 00:07:13,680 --> 00:07:16,640 Speaker 2: is really to empower everyone to look and feel like 160 00:07:16,680 --> 00:07:19,720 Speaker 2: the most beautiful versions of themselves. And really life is 161 00:07:19,760 --> 00:07:23,720 Speaker 2: about confidence and actually makeup and skincare fragus really can 162 00:07:23,760 --> 00:07:26,560 Speaker 2: create a huge you know, people think it's superficial, but 163 00:07:26,600 --> 00:07:29,440 Speaker 2: in fact it's very powerful because when we look at people, 164 00:07:29,440 --> 00:07:30,920 Speaker 2: the first thing we look at is their faces, and 165 00:07:30,960 --> 00:07:33,240 Speaker 2: they're living in this in this society where we're tired, 166 00:07:33,280 --> 00:07:36,040 Speaker 2: generation exhaustion, whatever it is. And the fact that I've 167 00:07:36,080 --> 00:07:38,480 Speaker 2: done my own thirty four year study of having people 168 00:07:38,560 --> 00:07:41,680 Speaker 2: said in my makeup chair, I've seen people's energy completely 169 00:07:41,720 --> 00:07:44,480 Speaker 2: change and lift. And then I have thousands of people 170 00:07:44,520 --> 00:07:46,520 Speaker 2: that write to me all the time about how much 171 00:07:46,560 --> 00:07:48,960 Speaker 2: it's changed their lives. And I think that is is 172 00:07:49,000 --> 00:07:51,720 Speaker 2: so powerful. And I think, really, if you feel confident, 173 00:07:51,760 --> 00:07:53,560 Speaker 2: you can go on to achieve anything in life. 174 00:07:53,840 --> 00:07:56,200 Speaker 1: So it's so nice to hear someone speak so passionately 175 00:07:56,240 --> 00:08:00,160 Speaker 1: about meetup Yeah, and how in depth you have it 176 00:08:00,240 --> 00:08:03,320 Speaker 1: is really studied it because and it changes on the 177 00:08:03,400 --> 00:08:08,040 Speaker 1: human being. Really because I get it. I totally get it. 178 00:08:08,080 --> 00:08:11,960 Speaker 1: I mean when I see someone transformed by cosmetics, yes, 179 00:08:12,200 --> 00:08:14,520 Speaker 1: I think, Wow, it's powerful. 180 00:08:14,600 --> 00:08:15,200 Speaker 2: It's powerful. 181 00:08:15,200 --> 00:08:18,200 Speaker 1: It is. This morning, I was on the Today Show 182 00:08:18,320 --> 00:08:21,440 Speaker 1: and they showed a clip of the new Murals Streep movie. 183 00:08:21,560 --> 00:08:23,120 Speaker 2: Oh yes, Devil was product, and. 184 00:08:23,000 --> 00:08:27,320 Speaker 1: There's Merrel Streep of a certain age woman looking better 185 00:08:27,760 --> 00:08:31,480 Speaker 1: than ever. And that is the magic of makeup. That 186 00:08:31,560 --> 00:08:33,200 Speaker 1: is the magic, the magic of lighting. 187 00:08:33,440 --> 00:08:36,360 Speaker 2: You yeah, exactly, well you talk about It's quite interesting 188 00:08:36,400 --> 00:08:39,440 Speaker 2: you say lighting, because the way that I create is 189 00:08:39,520 --> 00:08:41,559 Speaker 2: not just through a color theory, which I learned from 190 00:08:41,559 --> 00:08:44,000 Speaker 2: the artistry and my father taught me, but also the 191 00:08:44,000 --> 00:08:46,920 Speaker 2: magic of light. As you know, everything is about light. 192 00:08:47,440 --> 00:08:49,560 Speaker 2: So the way and I know that you love my 193 00:08:49,679 --> 00:08:52,480 Speaker 2: unreal stick, this one, which is amazing. So I study 194 00:08:52,600 --> 00:08:54,680 Speaker 2: light and I work with my scientists in that way. 195 00:08:55,360 --> 00:08:57,360 Speaker 2: I'm like, Okay, if you can't be on a beach 196 00:08:57,400 --> 00:09:00,360 Speaker 2: in the middle of January, how do I bottle that light? 197 00:09:00,880 --> 00:09:03,320 Speaker 2: Or when you come back from a facialist, or when 198 00:09:03,320 --> 00:09:06,640 Speaker 2: there's an Instagram filter. So I'm obsessed with light. And 199 00:09:06,679 --> 00:09:07,560 Speaker 2: I kind of got nick name. 200 00:09:08,240 --> 00:09:10,439 Speaker 1: If you have a really good workout in your off 201 00:09:10,720 --> 00:09:12,560 Speaker 1: yes and plump and beautiful. 202 00:09:12,600 --> 00:09:14,640 Speaker 2: How that's unreal skin, which I know you love. This 203 00:09:16,040 --> 00:09:18,280 Speaker 2: is actually kind of like eighty percent skincare. It's hardly 204 00:09:18,320 --> 00:09:20,760 Speaker 2: on a cast. And then I retro engineered it into makeup. 205 00:09:20,840 --> 00:09:23,320 Speaker 2: So I just wanted that spar glow all the time 206 00:09:23,360 --> 00:09:26,200 Speaker 2: and it repairs your micro tears as you wear it. 207 00:09:26,240 --> 00:09:28,959 Speaker 2: So this unreal foundation stick is just it's amazing. 208 00:09:29,120 --> 00:09:31,200 Speaker 1: We have a nice little array of some of the 209 00:09:31,240 --> 00:09:34,400 Speaker 1: best products created by Charlotte Jewelerry on the table and 210 00:09:34,520 --> 00:09:34,800 Speaker 1: I love it. 211 00:09:35,000 --> 00:09:36,600 Speaker 2: I can see that unreal glow on your skin. Your 212 00:09:36,640 --> 00:09:37,320 Speaker 2: skin is amazing. 213 00:09:37,360 --> 00:09:40,640 Speaker 1: Well, thank you you are. I'm lucky. I have good skin. Yeah, 214 00:09:40,760 --> 00:09:43,360 Speaker 1: but I take care of it. And I think, and 215 00:09:43,400 --> 00:09:46,040 Speaker 1: I think your mission has also been to teach people 216 00:09:46,080 --> 00:09:49,480 Speaker 1: how to take care of their skin exactly. 217 00:09:49,559 --> 00:09:51,200 Speaker 2: And the reason I created my brand is a lot 218 00:09:51,240 --> 00:09:54,360 Speaker 2: of those products didn't exist in the marketplace or the 219 00:09:54,440 --> 00:09:56,600 Speaker 2: way that I wanted to give someone a full look, 220 00:09:56,640 --> 00:09:58,480 Speaker 2: a bit like a designer. You give them the eyes, 221 00:09:58,520 --> 00:10:01,000 Speaker 2: the cheeks, the lips, these products that didn't exist in 222 00:10:01,000 --> 00:10:03,280 Speaker 2: the marketplace that could empower them to look and feel 223 00:10:03,320 --> 00:10:05,280 Speaker 2: a certain way because they would say, oh, but I 224 00:10:05,320 --> 00:10:07,240 Speaker 2: can't look like that, and I'm like, yes, you can. 225 00:10:07,640 --> 00:10:09,600 Speaker 2: It's just giving you the right. They didn't know what 226 00:10:09,640 --> 00:10:12,280 Speaker 2: color suited them, or they didn't know that they could, 227 00:10:12,320 --> 00:10:14,600 Speaker 2: and in fact, we know that with the brand, we 228 00:10:14,640 --> 00:10:17,080 Speaker 2: have helped grow the makeup category in the retailers that 229 00:10:17,080 --> 00:10:17,680 Speaker 2: we speak. 230 00:10:17,480 --> 00:10:21,320 Speaker 1: Instrumentous ye yes, As an entrepreneur, you started as a 231 00:10:21,320 --> 00:10:25,640 Speaker 1: makeup consultant before starting your own brand. What was a 232 00:10:25,720 --> 00:10:28,760 Speaker 1: response from the industry leaders when you launched. 233 00:10:29,320 --> 00:10:31,920 Speaker 2: England has never had a great British beautm buy which 234 00:10:31,960 --> 00:10:33,360 Speaker 2: was my vision. I was like, the Germans have it, 235 00:10:33,440 --> 00:10:35,240 Speaker 2: the Americans have, with the French have it, why do 236 00:10:35,320 --> 00:10:37,880 Speaker 2: the British not have it? So it's been really amazing 237 00:10:37,880 --> 00:10:39,600 Speaker 2: to be able to do that. It would think it 238 00:10:39,640 --> 00:10:41,839 Speaker 2: was worth. The British economy was about fifteen billion, it's 239 00:10:41,840 --> 00:10:44,640 Speaker 2: now bigger than sports entertainment and having the beauty industries 240 00:10:44,679 --> 00:10:45,640 Speaker 2: grow massively, so. 241 00:10:46,160 --> 00:10:51,680 Speaker 1: It was exciting. Congratulations you have made that's right, innovate 242 00:10:51,800 --> 00:10:56,800 Speaker 1: and expedite and also help so many people while you're 243 00:10:56,840 --> 00:10:57,280 Speaker 1: doing it. 244 00:10:57,360 --> 00:11:00,880 Speaker 2: Well, thank you. Just like you Martha Darlington inspiration to all. 245 00:11:00,760 --> 00:11:04,760 Speaker 1: The slightly different pairs, but those pairs are important passions. 246 00:11:04,760 --> 00:11:07,840 Speaker 2: We turn our passions into businesses. And also you've you know, 247 00:11:07,960 --> 00:11:09,960 Speaker 2: inspired so many women as well in doing what you do. 248 00:11:11,000 --> 00:11:13,240 Speaker 2: I think it was obviously when you disrupted, you innovate. 249 00:11:13,280 --> 00:11:14,719 Speaker 2: I think you always shake up the market, but I 250 00:11:14,720 --> 00:11:16,680 Speaker 2: think that's a good thing. I think that's what we 251 00:11:16,760 --> 00:11:18,440 Speaker 2: kind of need to do. It was there were definitely 252 00:11:18,559 --> 00:11:20,839 Speaker 2: at the time that I launched, it was five conglomerates 253 00:11:20,840 --> 00:11:24,880 Speaker 2: that basically ruled the world the beauty. I think the 254 00:11:24,880 --> 00:11:27,679 Speaker 2: beauty industry was just ripe for disruption, and lots of 255 00:11:27,679 --> 00:11:29,800 Speaker 2: people told me that it was an overcrowded space and 256 00:11:29,840 --> 00:11:31,679 Speaker 2: why would I succeed? And I was like, because I'm 257 00:11:31,720 --> 00:11:34,440 Speaker 2: an expert at this, and I can see that it's 258 00:11:34,600 --> 00:11:38,400 Speaker 2: ripe for innovation. There's a consumer needs state that I 259 00:11:38,480 --> 00:11:41,040 Speaker 2: want to fulfill that isn't there. There are products that don't exist. 260 00:11:41,040 --> 00:11:44,320 Speaker 2: So I really ended up creating products that either you know, 261 00:11:44,600 --> 00:11:46,800 Speaker 2: I didn't invent powder. This powder here that I know 262 00:11:46,880 --> 00:11:50,040 Speaker 2: you love so much. The airbush flow is powder that 263 00:11:50,080 --> 00:11:52,560 Speaker 2: you said you were saying earlier that you hit the pan. 264 00:11:52,679 --> 00:11:54,959 Speaker 1: Oh yeah, I hit the pan. That means you've used 265 00:11:55,000 --> 00:11:59,160 Speaker 1: the powder down to the bottom of the container. And 266 00:11:59,280 --> 00:12:01,880 Speaker 1: because my brain just have worn it away, I love that. 267 00:12:01,920 --> 00:12:03,880 Speaker 1: And I love that, and I keep asking my makeup 268 00:12:03,880 --> 00:12:07,199 Speaker 1: boards Daisy Choice, keep asking her for please can I 269 00:12:07,200 --> 00:12:09,720 Speaker 1: have another rine? I know she has another on some place. 270 00:12:10,120 --> 00:12:12,040 Speaker 2: We will give you lots mot you will have a 271 00:12:12,080 --> 00:12:12,560 Speaker 2: fresh brand. 272 00:12:12,800 --> 00:12:16,679 Speaker 1: It's and the pack every everything about the Charlotte Chewelberry 273 00:12:16,720 --> 00:12:21,000 Speaker 1: brand than you so admirable and very very. 274 00:12:21,120 --> 00:12:24,120 Speaker 2: Very much involved. I designed my packaging my counters, but 275 00:12:24,280 --> 00:12:26,199 Speaker 2: like you know, it has to have your signature. 276 00:12:26,760 --> 00:12:29,360 Speaker 1: So what are the criteria when you set out? After 277 00:12:29,440 --> 00:12:31,839 Speaker 1: you were a consultant and then you decided I need 278 00:12:31,840 --> 00:12:35,000 Speaker 1: my own brand because I can't find what I want 279 00:12:35,240 --> 00:12:38,160 Speaker 1: in the marketplace, and you started developing. What was the 280 00:12:38,160 --> 00:12:39,640 Speaker 1: first product you developed? 281 00:12:40,240 --> 00:12:43,280 Speaker 2: The first product I developed was magic Cream. So magic 282 00:12:43,360 --> 00:12:46,040 Speaker 2: Cream is an amazing moisturizer. It's now the number one 283 00:12:46,080 --> 00:12:48,880 Speaker 2: lotch moisturizer in the UK. But I needed something that 284 00:12:48,920 --> 00:12:52,439 Speaker 2: would immediately revive skin because I was working with all 285 00:12:52,720 --> 00:12:55,040 Speaker 2: the models and celebrities and you know London, Paris, New 286 00:12:55,120 --> 00:12:57,200 Speaker 2: York Land. Though kind of like their skin would get 287 00:12:57,200 --> 00:13:00,480 Speaker 2: exaust I needs an immediate moisture to turn around and plump. 288 00:13:00,760 --> 00:13:03,960 Speaker 2: So I have a special cushion and lift mesh technology 289 00:13:04,200 --> 00:13:07,480 Speaker 2: which when you put it on, it actually retexturizes skin 290 00:13:07,679 --> 00:13:10,800 Speaker 2: in twenty eight seconds and it plumps it and smooths. 291 00:13:10,840 --> 00:13:13,160 Speaker 2: You get this bounce and then your makeup, so you 292 00:13:13,160 --> 00:13:15,760 Speaker 2: get an incredible glow. So it's very famous for its 293 00:13:15,920 --> 00:13:19,840 Speaker 2: iconic glow, and then the makeup applies very differently on it. 294 00:13:19,840 --> 00:13:23,240 Speaker 2: It also has hayloonic cascid. It also has bitaminciine. But 295 00:13:23,320 --> 00:13:27,000 Speaker 2: it's this special cushion and lift mesh technology that really 296 00:13:27,080 --> 00:13:29,520 Speaker 2: kind of sets it apart. And I mean, men love 297 00:13:29,559 --> 00:13:29,800 Speaker 2: it now. 298 00:13:29,800 --> 00:13:34,640 Speaker 1: It's like it's the men finally have discovered skin skin care. Crazy, 299 00:13:34,760 --> 00:13:37,080 Speaker 1: I know. I mean I have so many men friends 300 00:13:37,120 --> 00:13:40,120 Speaker 1: who have in their forties start to get lines on 301 00:13:40,120 --> 00:13:43,400 Speaker 1: their face and they said, if you just moisturized, if 302 00:13:43,440 --> 00:13:45,840 Speaker 1: you just put some cream on at night and in 303 00:13:45,880 --> 00:13:48,240 Speaker 1: the morning, you would look so much better. 304 00:13:48,920 --> 00:13:51,280 Speaker 2: Said, I never wore a moisturizer before your magic cream. 305 00:13:51,480 --> 00:13:52,680 Speaker 2: Who said that clearly? 306 00:13:52,800 --> 00:13:55,160 Speaker 1: Oh God, I love you. Oh And then they take 307 00:13:55,200 --> 00:13:57,120 Speaker 1: a little tiny bit on their finger and they go 308 00:13:57,240 --> 00:13:59,960 Speaker 1: like this, you know, they're freege is spread it over 309 00:14:00,080 --> 00:14:00,840 Speaker 1: their faces. 310 00:14:00,880 --> 00:14:03,000 Speaker 2: But it makes the biggest difference. Yeah, it makes a 311 00:14:03,120 --> 00:14:05,280 Speaker 2: huge difference. I think the reason men love that so 312 00:14:05,360 --> 00:14:08,000 Speaker 2: much is when I was creating it with my laboratories, 313 00:14:08,360 --> 00:14:11,719 Speaker 2: it was like I needed something that was immediate as 314 00:14:11,760 --> 00:14:14,640 Speaker 2: well as long term, and it's hysterical. Now there's always 315 00:14:14,679 --> 00:14:17,040 Speaker 2: people people write to me, tell these stories about how 316 00:14:17,040 --> 00:14:19,000 Speaker 2: they're hiding their magic creams, that the husband stole it, 317 00:14:19,080 --> 00:14:21,080 Speaker 2: or a big pause in the pot, and it's still 318 00:14:21,120 --> 00:14:21,800 Speaker 2: the magic creek. 319 00:14:22,680 --> 00:14:24,440 Speaker 1: Yeah, it's so funny. But it's nice that you call 320 00:14:24,480 --> 00:14:27,280 Speaker 1: it the magic Well, actually I didn't name it that. 321 00:14:27,720 --> 00:14:28,840 Speaker 1: It was backstage. 322 00:14:28,880 --> 00:14:30,680 Speaker 2: It was only a Charlotte's Secret cream because it was 323 00:14:30,720 --> 00:14:32,480 Speaker 2: partly because I got named as the Queen of Glow, 324 00:14:33,360 --> 00:14:35,640 Speaker 2: and the part of the reason why was, you know, 325 00:14:35,720 --> 00:14:39,360 Speaker 2: the glowy texture of it. And then people said, going, 326 00:14:39,400 --> 00:14:40,720 Speaker 2: oh my god, it's like magic. It's like magic. And 327 00:14:40,720 --> 00:14:42,440 Speaker 2: then we were like, okay, we call it the Magic Creams. 328 00:14:42,440 --> 00:14:45,400 Speaker 2: So that was it was kind of virally named by 329 00:14:45,480 --> 00:14:46,680 Speaker 2: celebrities and models. 330 00:14:47,320 --> 00:14:50,680 Speaker 1: You had this loyal celebrity following because you've been making 331 00:14:50,680 --> 00:14:53,720 Speaker 1: them up and they've been posing for pictures and your 332 00:14:53,960 --> 00:14:57,600 Speaker 1: moorageous makeup. But he had a very strong connection with 333 00:14:57,640 --> 00:15:01,480 Speaker 1: the general public. That's what so very very admirable. The 334 00:15:01,520 --> 00:15:03,240 Speaker 1: public has just loves you. 335 00:15:03,360 --> 00:15:05,360 Speaker 2: Well, I love them, I love the world, I love 336 00:15:05,400 --> 00:15:05,800 Speaker 2: the world. 337 00:15:06,200 --> 00:15:07,640 Speaker 1: How do you maintain that connection? 338 00:15:08,280 --> 00:15:10,640 Speaker 2: I mean, I think you know this. The public love 339 00:15:10,760 --> 00:15:13,240 Speaker 2: my God, they love you way well they love me. 340 00:15:13,280 --> 00:15:16,960 Speaker 2: But like, it's that emotional connectivity. I think it's so important, 341 00:15:16,960 --> 00:15:20,440 Speaker 2: that mass intimacy. It's so great that when I launched, 342 00:15:20,440 --> 00:15:23,360 Speaker 2: I had all these different mediums of social media to 343 00:15:23,400 --> 00:15:26,680 Speaker 2: be able to connect with my consumers and with the world, 344 00:15:27,080 --> 00:15:31,320 Speaker 2: even just having that intimacy and that mass connectivity on 345 00:15:31,480 --> 00:15:34,200 Speaker 2: every touch point of my brand. So when I created 346 00:15:34,240 --> 00:15:38,840 Speaker 2: my design, my counter everything was very kind of homogenized 347 00:15:39,000 --> 00:15:41,160 Speaker 2: and black, and I really wanted to disrupt it and 348 00:15:41,200 --> 00:15:44,520 Speaker 2: create retail theater and bring them magic in my backstage world. 349 00:15:44,560 --> 00:15:47,000 Speaker 2: I'm not very good with corporate environments. I wanted my 350 00:15:47,160 --> 00:15:49,760 Speaker 2: kind of world to come to life. So really bringing 351 00:15:49,800 --> 00:15:53,120 Speaker 2: that emotional connectivity and intimacy through that three sixty journey, 352 00:15:53,120 --> 00:15:55,480 Speaker 2: and you know, a bit like you'll do a cooking program, 353 00:15:55,600 --> 00:15:57,840 Speaker 2: I was doing a makeup program to show them how 354 00:15:57,880 --> 00:16:00,320 Speaker 2: to apply things and what to do and holding that 355 00:16:00,600 --> 00:16:02,640 Speaker 2: consumer's hands all the way through the journey because a 356 00:16:02,640 --> 00:16:04,680 Speaker 2: lot of women would tell me I don't know where 357 00:16:04,720 --> 00:16:06,280 Speaker 2: to put on makeup, I don't know how to do it, 358 00:16:06,360 --> 00:16:08,960 Speaker 2: I don't know what suits me, and so really thinking 359 00:16:09,000 --> 00:16:12,760 Speaker 2: about breaking down all those boundaries. And I really love people, 360 00:16:12,920 --> 00:16:16,120 Speaker 2: I really love people, and I really love making people 361 00:16:16,160 --> 00:16:18,480 Speaker 2: look the most beautiful versions of themselves and just giving 362 00:16:18,480 --> 00:16:20,360 Speaker 2: them all my secrets and all of my tips and 363 00:16:20,400 --> 00:16:23,200 Speaker 2: all of my dricks, And whenever I innovate a product 364 00:16:23,520 --> 00:16:25,360 Speaker 2: that either I'm, like you said, the powder that you 365 00:16:25,400 --> 00:16:27,240 Speaker 2: love or the air bush setting spray, which these two 366 00:16:27,240 --> 00:16:28,880 Speaker 2: products are now the number one powder and the number 367 00:16:28,920 --> 00:16:31,160 Speaker 2: one setting spray in North America. So thank you everyone 368 00:16:31,200 --> 00:16:34,480 Speaker 2: for supporting me. It's about how do I didn't invent powder, 369 00:16:34,520 --> 00:16:38,800 Speaker 2: but I reinvented it because the skinnification of makeup was 370 00:16:38,880 --> 00:16:39,480 Speaker 2: very important. 371 00:16:39,880 --> 00:16:43,360 Speaker 1: Powder is very light, very fine, It's fine, it's the 372 00:16:43,440 --> 00:16:47,880 Speaker 1: most it's powder. What I mean, now we've taken tal 373 00:16:47,960 --> 00:16:49,960 Speaker 1: cut of all of our powers. We're taking that out 374 00:16:50,160 --> 00:16:51,880 Speaker 1: and we're now kind of like making up with the 375 00:16:51,920 --> 00:16:54,040 Speaker 1: finally finally funding meal. But what we put inside this 376 00:16:54,560 --> 00:16:58,160 Speaker 1: we added arm and ail, We added rose wax, so 377 00:16:58,200 --> 00:17:00,760 Speaker 1: we added different things that would feed your skin, and 378 00:17:00,800 --> 00:17:04,000 Speaker 1: then finally finally milling it so it wasn't clogging the skin. 379 00:17:04,040 --> 00:17:06,879 Speaker 1: It was actually making you look flawless and poorless but 380 00:17:07,080 --> 00:17:09,120 Speaker 1: light and it worked on every age. 381 00:17:09,440 --> 00:17:11,800 Speaker 2: That was so important to me. People said to me, oh, 382 00:17:11,960 --> 00:17:14,280 Speaker 2: you know, who's your age demographic? So it'd be like 383 00:17:14,520 --> 00:17:16,240 Speaker 2: eighteen to one hundred and eight. They were like, yeah, 384 00:17:16,320 --> 00:17:20,120 Speaker 2: right solid, but we really have of wide. And that's 385 00:17:20,600 --> 00:17:23,199 Speaker 2: goes back to the quality. Everything is about the quality 386 00:17:23,240 --> 00:17:25,919 Speaker 2: of the product that they work on. A lot of 387 00:17:25,960 --> 00:17:29,160 Speaker 2: makeup steels from your skin care then dries your skin out, 388 00:17:29,240 --> 00:17:31,720 Speaker 2: and then we'll show any kind of fine lines will 389 00:17:31,760 --> 00:17:33,280 Speaker 2: pause and that's not what you wanted. 390 00:17:33,520 --> 00:17:36,040 Speaker 1: I remember when I first started modeling, they would put 391 00:17:36,080 --> 00:17:38,080 Speaker 1: powder on right and I would then look in the 392 00:17:38,080 --> 00:17:39,040 Speaker 1: mirror and it looks like. 393 00:17:38,960 --> 00:17:41,280 Speaker 2: I had lines. Yeah, when you didn't have any. I know, 394 00:17:41,320 --> 00:17:42,119 Speaker 2: exactly not. 395 00:17:42,520 --> 00:17:48,240 Speaker 1: I mean it actually created created exactly because I started 396 00:17:48,280 --> 00:17:50,560 Speaker 1: to hate powder, and so I would not use powder 397 00:17:50,680 --> 00:17:54,159 Speaker 1: until I found the later powders like yours. Yeah, and 398 00:17:55,119 --> 00:17:57,639 Speaker 1: exactly when you're filming, you just sometimes need to block 399 00:17:57,840 --> 00:18:01,080 Speaker 1: out just a little bit, even it's like glow. Oh, 400 00:18:01,080 --> 00:18:12,280 Speaker 1: we're going to learn a lot about makeup today. So 401 00:18:12,440 --> 00:18:16,040 Speaker 1: in your first year, Yeah, where did you make your product? 402 00:18:16,200 --> 00:18:18,080 Speaker 2: You know, when I was creating my brand, I'd worked 403 00:18:18,119 --> 00:18:21,320 Speaker 2: previously for a lot of great houses, creating makeup for 404 00:18:21,359 --> 00:18:24,159 Speaker 2: people like Tom Ford, and I did a collaboration with 405 00:18:24,200 --> 00:18:26,919 Speaker 2: Mac and Helena Rubenstein, different people, so I'd worked with 406 00:18:26,920 --> 00:18:29,720 Speaker 2: a lot of laboratories around the world, but Italy do 407 00:18:30,000 --> 00:18:32,879 Speaker 2: have the best powers in the world. I had Italy 408 00:18:32,880 --> 00:18:35,439 Speaker 2: and I really sort of worked very closely with my 409 00:18:35,520 --> 00:18:39,560 Speaker 2: scientists there. They call me the perfectionist, but I'm always 410 00:18:40,000 --> 00:18:41,840 Speaker 2: stretching them. They're like, they tell me, I have the 411 00:18:41,920 --> 00:18:45,000 Speaker 2: highest standards of the industry. But for me, that innovation 412 00:18:45,160 --> 00:18:47,440 Speaker 2: of pushing them to innovate, and I really foster a 413 00:18:47,520 --> 00:18:50,919 Speaker 2: culture for me of challenge. I like to be challenged 414 00:18:50,960 --> 00:18:53,400 Speaker 2: and I want to challenge. And sometimes there are concepts 415 00:18:53,440 --> 00:18:55,479 Speaker 2: and ideas that I've had that who knows whether all 416 00:18:55,480 --> 00:18:57,880 Speaker 2: achieved them before my lifetime, but I always say these are. 417 00:18:57,880 --> 00:18:59,920 Speaker 1: You're working with science really intensely. 418 00:19:00,160 --> 00:19:02,760 Speaker 2: Yeah, because it ultimately, if you want to innovate, it's 419 00:19:02,840 --> 00:19:05,919 Speaker 2: where the science and is the science there or the 420 00:19:05,960 --> 00:19:09,360 Speaker 2: technology to be able to create what your dreams are. 421 00:19:09,960 --> 00:19:11,920 Speaker 2: You know, there were things that weren't available even ten 422 00:19:11,960 --> 00:19:14,879 Speaker 2: years ago when I started that. Now suddenly we're creating 423 00:19:14,880 --> 00:19:18,200 Speaker 2: making these amazing scientific breakthroughs and able to create emollients 424 00:19:18,200 --> 00:19:20,720 Speaker 2: and products and things that I have been was dreaming 425 00:19:20,800 --> 00:19:23,200 Speaker 2: of ten years ago. So that's exciting. 426 00:19:23,720 --> 00:19:26,240 Speaker 1: So what are the criteria that have to be met 427 00:19:26,520 --> 00:19:27,600 Speaker 1: in your products. 428 00:19:27,960 --> 00:19:31,320 Speaker 2: So the criteria is that when I create, it's the Again, 429 00:19:31,359 --> 00:19:35,560 Speaker 2: I'm so specific about the undertone and overtone of color, 430 00:19:36,119 --> 00:19:37,640 Speaker 2: and that can be. 431 00:19:37,480 --> 00:19:39,760 Speaker 1: Like, how many different color foundations do you have? 432 00:19:39,920 --> 00:19:44,080 Speaker 2: We have forty four, forty four different color foundations. Sometimes 433 00:19:44,119 --> 00:19:46,199 Speaker 2: we test on eight hundred women and you know, and 434 00:19:46,240 --> 00:19:48,760 Speaker 2: their overtone and undertone to really make sure that we 435 00:19:48,880 --> 00:19:52,080 Speaker 2: kind of have got exactly the right foundation. It's really 436 00:19:52,280 --> 00:19:54,320 Speaker 2: really important to me to be kind of really inclusive 437 00:19:54,359 --> 00:19:57,679 Speaker 2: and really sort of make up for the world really 438 00:19:57,880 --> 00:20:00,119 Speaker 2: whoever kind of wants it. But yes, we talk caking 439 00:20:00,119 --> 00:20:03,040 Speaker 2: about how do I create. I think it's my color theory. 440 00:20:03,440 --> 00:20:06,000 Speaker 2: It's the magic of lights, And we talked about light. 441 00:20:06,080 --> 00:20:08,440 Speaker 2: I'm obsessed with lights. So I'll look at having worked 442 00:20:08,440 --> 00:20:11,520 Speaker 2: with so many kind of dops and amazing photographers in 443 00:20:11,600 --> 00:20:14,040 Speaker 2: my time, really looking at is it ring lights, is 444 00:20:14,080 --> 00:20:16,600 Speaker 2: it spotlights? Is it Hollywood? Is it Diva lights? Is 445 00:20:16,640 --> 00:20:19,399 Speaker 2: it Instagram filters, Paris filters. That's how I came up 446 00:20:19,440 --> 00:20:23,480 Speaker 2: with Hollywood Flawless filter, which actually your gorgeous team were wearing, 447 00:20:23,800 --> 00:20:26,680 Speaker 2: and it's an amazing I was working on the Red 448 00:20:26,720 --> 00:20:28,840 Speaker 2: Carpet with Salmahik and Moland different people, and I was like, 449 00:20:28,920 --> 00:20:31,760 Speaker 2: I need an Instagram filter in a bottle that makes 450 00:20:31,760 --> 00:20:36,000 Speaker 2: you look glowing and blood and smooth, and so I 451 00:20:36,480 --> 00:20:39,080 Speaker 2: that never existed. That was a complete innovation in the market. 452 00:20:39,160 --> 00:20:40,600 Speaker 2: So it was like a globooster that. 453 00:20:40,640 --> 00:20:42,640 Speaker 1: Your best selling product in your whole line. 454 00:20:42,720 --> 00:20:45,160 Speaker 2: I have a few best selling products. I have best 455 00:20:45,160 --> 00:20:47,520 Speaker 2: sellers really in each category, so which is kind of 456 00:20:47,520 --> 00:20:49,840 Speaker 2: amazing and unheard of. Obviously, we talked about air bush 457 00:20:49,880 --> 00:20:52,560 Speaker 2: setting spray. Everyone needs a setting spray because it makes 458 00:20:52,560 --> 00:20:54,760 Speaker 2: your makeup last for sixteen hours. But again, what I 459 00:20:54,800 --> 00:20:58,000 Speaker 2: did with that is I infused it with green tea 460 00:20:58,400 --> 00:21:00,480 Speaker 2: with alo verra, so it wasn't like a hespery on 461 00:21:00,520 --> 00:21:03,840 Speaker 2: your face. It actually hydrated your skin. But then people 462 00:21:03,880 --> 00:21:06,480 Speaker 2: became went viral on TikTok because people were dunking themselves 463 00:21:06,520 --> 00:21:10,680 Speaker 2: in swimming pools and coming out going look, I'm airbrush flawless, pouless. 464 00:21:11,600 --> 00:21:14,800 Speaker 2: It's hysterical. So yeah, lots of different I mean, you know, 465 00:21:14,920 --> 00:21:19,199 Speaker 2: my beauty like ones, my airbrush powder, my Crystal alixits theerum, 466 00:21:19,880 --> 00:21:23,320 Speaker 2: pillow talk. I know you love pillow talk, pillow talk lipstick. 467 00:21:23,359 --> 00:21:25,160 Speaker 2: I heard that you wore that on the By the way, 468 00:21:25,200 --> 00:21:28,960 Speaker 2: your cover was so amazing Sports Illustrated and you were 469 00:21:29,000 --> 00:21:31,160 Speaker 2: wearing pillow talk. I was so happy. I'm like, yes, 470 00:21:31,960 --> 00:21:33,440 Speaker 2: I mean that was amazing. 471 00:21:35,040 --> 00:21:38,720 Speaker 1: So you noticed things like that, do it was what? 472 00:21:38,800 --> 00:21:42,440 Speaker 2: It was absolutely amazing. You're so iconic now. 473 00:21:43,000 --> 00:21:47,280 Speaker 1: Technology science, it's really impacting your business tremendously. 474 00:21:47,440 --> 00:21:50,679 Speaker 2: I would yeah, And technology is a huge part. So 475 00:21:50,720 --> 00:21:52,800 Speaker 2: I have a tech team. It's really important. Beauty. Tech 476 00:21:52,880 --> 00:21:56,199 Speaker 2: is really important to me and my amazing CDO and 477 00:21:56,280 --> 00:21:58,920 Speaker 2: Chief Digital Officer and we sit and as well as 478 00:21:59,040 --> 00:22:02,760 Speaker 2: creating makeup products, I'm also thinking about the consumer journey 479 00:22:02,760 --> 00:22:04,840 Speaker 2: and I'm thinking about technology at the same time. And 480 00:22:04,840 --> 00:22:07,159 Speaker 2: I've always had because for me, it's about giving a 481 00:22:07,160 --> 00:22:09,440 Speaker 2: customer what they want, where they want, whether they don't 482 00:22:09,440 --> 00:22:11,359 Speaker 2: want to get off their sofa. I'm going to create 483 00:22:11,480 --> 00:22:14,320 Speaker 2: a virtual shop for you. I'm going to create a 484 00:22:14,400 --> 00:22:17,119 Speaker 2: kind of virtual try on so that you can basically 485 00:22:17,160 --> 00:22:18,840 Speaker 2: sit there at a click of a button and have 486 00:22:19,000 --> 00:22:22,480 Speaker 2: me do your makeup. Because I've downloaded my brain into 487 00:22:22,520 --> 00:22:25,879 Speaker 2: an algorithm with every skin tone, eye color, hair color, 488 00:22:26,119 --> 00:22:28,040 Speaker 2: and where I would place things so that the click 489 00:22:28,040 --> 00:22:30,080 Speaker 2: of a button, you can become a Golden goddess. You know, 490 00:22:30,359 --> 00:22:32,520 Speaker 2: that's kind of inspired by you know, all the different 491 00:22:32,560 --> 00:22:35,640 Speaker 2: celebrities I work with or whatever, and so really bringing 492 00:22:35,760 --> 00:22:38,200 Speaker 2: the shop to the consumer and the beauty advisor to 493 00:22:38,280 --> 00:22:41,320 Speaker 2: the consumer and doing that through technology, and I think 494 00:22:41,760 --> 00:22:44,040 Speaker 2: now with the advancements of AI, I mean, it's quite 495 00:22:44,040 --> 00:22:46,360 Speaker 2: an exciting time. It's an entire you know, it's a revolution. 496 00:22:46,680 --> 00:22:48,720 Speaker 2: You know where it will go. I think there's positives 497 00:22:48,720 --> 00:22:51,000 Speaker 2: and probably minuses to it, but I think it's exciting 498 00:22:51,040 --> 00:22:53,320 Speaker 2: to be able to give that to a consumer where 499 00:22:53,440 --> 00:22:55,280 Speaker 2: I mean, we have that where you can take a 500 00:22:55,280 --> 00:22:57,680 Speaker 2: picture on my easy Beauty for You app, which is 501 00:22:57,680 --> 00:22:59,639 Speaker 2: a four point la nine star rating, which I'm so 502 00:22:59,720 --> 00:23:02,600 Speaker 2: excited about. Whether you can wear the click of a button, 503 00:23:02,600 --> 00:23:04,320 Speaker 2: it will just take a picture of your face. It 504 00:23:04,400 --> 00:23:07,800 Speaker 2: even does like the most flawless match. So even in 505 00:23:07,880 --> 00:23:10,359 Speaker 2: like the worst lighting, which even I would be like, oh, 506 00:23:10,400 --> 00:23:11,920 Speaker 2: I think is it a shade six and a half 507 00:23:11,920 --> 00:23:13,760 Speaker 2: four or seven, it will give you the ninety nine 508 00:23:13,800 --> 00:23:17,240 Speaker 2: point nine percent virtual match. So it's amazing. So I've 509 00:23:17,240 --> 00:23:19,320 Speaker 2: been using that. I wanted to do that very much 510 00:23:19,320 --> 00:23:22,080 Speaker 2: ten years ago, but now having this amazing team of 511 00:23:22,119 --> 00:23:25,640 Speaker 2: engineers and creating this technology for people. It's really important. 512 00:23:25,960 --> 00:23:28,000 Speaker 2: I've even got a work with a dermatologists to come 513 00:23:28,080 --> 00:23:30,160 Speaker 2: up with a skin reader that will read you know 514 00:23:30,280 --> 00:23:31,800 Speaker 2: your skin, because if you don't have time to go 515 00:23:31,880 --> 00:23:35,040 Speaker 2: to the dermatologist, it can read your skin, how dehydrated? 516 00:23:35,080 --> 00:23:36,960 Speaker 2: What do you need to give you a consultation. So 517 00:23:37,000 --> 00:23:38,040 Speaker 2: I've been creating all of that. 518 00:23:38,080 --> 00:23:41,600 Speaker 1: Oh they're so good. Yeah, yeah, So you started off 519 00:23:41,640 --> 00:23:44,440 Speaker 1: with a few products, of course, And do you comb 520 00:23:44,520 --> 00:23:45,760 Speaker 1: the world for innovation? 521 00:23:46,480 --> 00:23:50,159 Speaker 2: Always? Always I think for me it's I have the 522 00:23:50,200 --> 00:23:53,200 Speaker 2: best scientists, I really believe, but there's always something else 523 00:23:53,200 --> 00:23:55,480 Speaker 2: propping up on you. We just scour the world all 524 00:23:55,600 --> 00:23:58,760 Speaker 2: the time. We either co create or create with them. 525 00:23:59,000 --> 00:24:01,840 Speaker 2: It's always my vision of what people don't know that 526 00:24:01,880 --> 00:24:04,239 Speaker 2: they need. You have all these dreams. I always say, 527 00:24:04,280 --> 00:24:07,359 Speaker 2: I'm how can I use this exactly? What do people know? 528 00:24:07,840 --> 00:24:09,800 Speaker 2: They don't even know. They couldn't even conceive of a 529 00:24:09,800 --> 00:24:12,720 Speaker 2: product like that. So I've invented categories in the beauty 530 00:24:12,720 --> 00:24:15,840 Speaker 2: industry that didn't exist, like my Hollywood flows filter, like 531 00:24:15,880 --> 00:24:17,800 Speaker 2: my beauty like ones. They didn't exist at all. I 532 00:24:17,840 --> 00:24:20,440 Speaker 2: created these new categories, and I think the only way 533 00:24:20,640 --> 00:24:23,960 Speaker 2: I always say I'm bottling a dream, bottling a dream, 534 00:24:24,080 --> 00:24:26,000 Speaker 2: selling a dream, and making a dream come true. 535 00:24:27,320 --> 00:24:30,600 Speaker 1: So you started the company just in twenty thirteen, it's 536 00:24:30,720 --> 00:24:34,960 Speaker 1: just ten years later and you have twelve now and 537 00:24:35,000 --> 00:24:36,840 Speaker 1: how many overall? How many products? Now? 538 00:24:37,280 --> 00:24:41,400 Speaker 2: We have six hundred excuse yeah, six hundred. 539 00:24:42,680 --> 00:24:45,840 Speaker 1: A yeah yeah, and sold all over the world. 540 00:24:45,560 --> 00:24:48,560 Speaker 2: All over the world. It's been a viral success in 541 00:24:48,600 --> 00:24:52,040 Speaker 2: every market. So thank you all the world to the world. 542 00:24:52,720 --> 00:24:53,800 Speaker 1: When you sold your company. 543 00:24:53,840 --> 00:24:59,320 Speaker 2: When I did a transaction with Pooch back in twenty twenty, 544 00:24:59,359 --> 00:25:01,160 Speaker 2: because I actually was that was a crazy time because 545 00:25:01,160 --> 00:25:02,920 Speaker 2: I was doing a transaction with Pooch and I was 546 00:25:02,960 --> 00:25:06,200 Speaker 2: also it was COVID, So can you imagine, like literally 547 00:25:06,400 --> 00:25:09,439 Speaker 2: the whole world had closed down. I had a thousand employees, 548 00:25:09,840 --> 00:25:12,480 Speaker 2: you know, everyone was withdrawing all their money from advertising, 549 00:25:13,119 --> 00:25:15,080 Speaker 2: and they were like shutting all the shops. And it 550 00:25:15,160 --> 00:25:17,480 Speaker 2: was luckily at the time I had a forty percent 551 00:25:17,520 --> 00:25:19,960 Speaker 2: of my business was d t C director consumer. So 552 00:25:20,720 --> 00:25:23,919 Speaker 2: I basically pivoted the business in eight weeks under a 553 00:25:23,920 --> 00:25:27,640 Speaker 2: lot of stress, and did the first online press day. 554 00:25:27,840 --> 00:25:30,880 Speaker 2: So I galvanized three thousand people from China to America 555 00:25:30,920 --> 00:25:33,399 Speaker 2: to all over Europe onto a press day because I 556 00:25:33,520 --> 00:25:36,320 Speaker 2: was just, you know, an entrepreneur that you when needs 557 00:25:36,400 --> 00:25:38,199 Speaker 2: must right, you've just got to go. I was like, 558 00:25:38,560 --> 00:25:40,480 Speaker 2: I can't afford to fail, I can't afford to close 559 00:25:40,560 --> 00:25:43,800 Speaker 2: up shop. I've got to go. And so I went 560 00:25:43,880 --> 00:25:46,600 Speaker 2: into the eye of the storm, bought more advertising when 561 00:25:46,600 --> 00:25:49,479 Speaker 2: everyone was withdrawing, and turned the business around to doing 562 00:25:49,480 --> 00:25:51,879 Speaker 2: bigger numbers in COVID to before. But I mean that 563 00:25:52,000 --> 00:25:54,040 Speaker 2: was yeah, quite intense time. And then obviously it did 564 00:25:54,040 --> 00:25:56,919 Speaker 2: a transaction with Pooch at the same time. So I 565 00:25:57,000 --> 00:25:59,000 Speaker 2: was working like till two three in the morning. 566 00:25:59,000 --> 00:26:00,800 Speaker 1: It was, it was, it was, but kind of what 567 00:26:00,880 --> 00:26:03,600 Speaker 1: kind of organizations right around you? Are you the CEO? 568 00:26:03,920 --> 00:26:06,640 Speaker 2: I I am the president, chief creative of so everyone 569 00:26:06,680 --> 00:26:08,399 Speaker 2: I have a c suite all report to me, and 570 00:26:08,480 --> 00:26:11,080 Speaker 2: I am very much I run my business basically, I 571 00:26:11,119 --> 00:26:14,280 Speaker 2: do all the creative and so I'm very commercially minded 572 00:26:14,320 --> 00:26:15,960 Speaker 2: as well as very creatively artistically. 573 00:26:16,160 --> 00:26:16,520 Speaker 1: Married. 574 00:26:17,000 --> 00:26:17,640 Speaker 2: I'm married. 575 00:26:17,960 --> 00:26:18,640 Speaker 1: You have children. 576 00:26:18,680 --> 00:26:22,040 Speaker 2: I have two kids, yes, they are eleven and sixteen. 577 00:26:22,200 --> 00:26:25,240 Speaker 1: Oh babies, yes, nice? Yes? And where do they live? 578 00:26:25,520 --> 00:26:27,600 Speaker 2: They live in London, the ones at boarding school, the 579 00:26:27,680 --> 00:26:28,320 Speaker 2: other ones at school. 580 00:26:28,359 --> 00:26:31,600 Speaker 1: Yeah. Nice. Yeah, So I was just in London. It 581 00:26:31,680 --> 00:26:37,800 Speaker 1: was so beautiful, son, and it was like, what is Yes, 582 00:26:37,840 --> 00:26:38,399 Speaker 1: it's wonderful. 583 00:26:39,520 --> 00:26:41,720 Speaker 2: It's called just quiet when it's sunny. There's nothing better. 584 00:26:42,320 --> 00:26:46,120 Speaker 1: So you have partnered with lots of crazy and interesting 585 00:26:46,240 --> 00:26:51,400 Speaker 1: partners like Formula one Academy, Yes, an all female racing series. 586 00:26:52,240 --> 00:26:54,760 Speaker 2: What was that? Like, Oh god, it's so fantastic. I 587 00:26:54,760 --> 00:26:58,280 Speaker 2: mean I think again that Susie Wolfe is amazing For 588 00:26:58,400 --> 00:27:01,320 Speaker 2: me again, it was that thing that was right for disruptions, 589 00:27:01,359 --> 00:27:03,760 Speaker 2: like more women have and affocated with the kind of 590 00:27:03,760 --> 00:27:06,080 Speaker 2: globe than actually driven a kind of one car, so 591 00:27:06,800 --> 00:27:09,000 Speaker 2: to really kind of come in and sort of helped 592 00:27:09,160 --> 00:27:11,480 Speaker 2: disrupt the sports and kind of empower women and get 593 00:27:11,480 --> 00:27:16,120 Speaker 2: behind this amazing campaign that Susie had created. Yeah, exactly, 594 00:27:16,200 --> 00:27:20,600 Speaker 2: the cheerlead, the car driver's exactly. Olympians, Olympians, Yes, I 595 00:27:20,640 --> 00:27:25,040 Speaker 2: do work with Olympians, exactly. I do Wimbledon, Wimbledon, yes, 596 00:27:25,080 --> 00:27:27,840 Speaker 2: Tennis players we do. Yeah, we do lots of athletes. 597 00:27:27,880 --> 00:27:30,240 Speaker 2: Because our air brush line it's the one that you 598 00:27:30,280 --> 00:27:32,399 Speaker 2: love that makes everyone look so flawless and pauless but 599 00:27:32,520 --> 00:27:36,439 Speaker 2: really hydrated. That also is so performance led. So like 600 00:27:36,600 --> 00:27:38,639 Speaker 2: Celine Dion for instance, was wearing at the top of 601 00:27:38,680 --> 00:27:40,920 Speaker 2: the Eiffel Tower and then do you remember the Paris 602 00:27:40,920 --> 00:27:45,800 Speaker 2: Olympics and it started to rain and she was flawless. 603 00:27:46,119 --> 00:27:49,399 Speaker 2: It's like she had the foundation of and that's last 604 00:27:49,400 --> 00:27:54,120 Speaker 2: sixteen hours she was perfect. They don't know good. Thank 605 00:27:54,119 --> 00:27:54,720 Speaker 2: God for good. 606 00:27:55,920 --> 00:27:57,960 Speaker 1: I remember on the banks of the Seine when she 607 00:27:58,080 --> 00:28:00,199 Speaker 1: was standing there. It was real, it was it was 608 00:28:00,359 --> 00:28:12,840 Speaker 1: iconic moment. It was very, very powerpable. So I want 609 00:28:12,880 --> 00:28:17,080 Speaker 1: to go through daily routine. Let's start with night because 610 00:28:17,280 --> 00:28:19,600 Speaker 1: at night you come home, what do you do your 611 00:28:19,680 --> 00:28:21,120 Speaker 1: face before you go to bed? 612 00:28:21,760 --> 00:28:23,639 Speaker 2: So it's always an till we routine. So when I 613 00:28:23,680 --> 00:28:27,200 Speaker 2: get home, I will take off my makeup with it's 614 00:28:27,200 --> 00:28:30,119 Speaker 2: called take it All Off liquid cleanser. It's a Missilla water. 615 00:28:30,600 --> 00:28:34,160 Speaker 2: Then I also have an amazing arm my miracle glow 616 00:28:34,200 --> 00:28:36,160 Speaker 2: barmb and I also put that on because I think 617 00:28:36,240 --> 00:28:38,440 Speaker 2: now we're living in a world where we are aging 618 00:28:38,480 --> 00:28:41,760 Speaker 2: ten years faster than we did before because of the 619 00:28:41,800 --> 00:28:47,000 Speaker 2: fluoride in the water, you know, all the air conditioning, heating, etc. Pollution, 620 00:28:47,720 --> 00:28:49,920 Speaker 2: we are just aging so much faster. So we really 621 00:28:50,240 --> 00:28:52,400 Speaker 2: even just when you wash your face, you really have 622 00:28:52,480 --> 00:28:54,200 Speaker 2: to take care of it. So I use my Multimiracle 623 00:28:54,200 --> 00:28:56,640 Speaker 2: Bomb because that's really gorgeous. That really hydrates the skin. 624 00:28:56,880 --> 00:28:59,560 Speaker 2: And then I will use my Glowtna. It's a very 625 00:28:59,600 --> 00:29:03,680 Speaker 2: gentle way to kind of boost your Yeah, and it's 626 00:29:03,760 --> 00:29:06,760 Speaker 2: very gentle, but it boosts the cellult turnover. Then I 627 00:29:06,800 --> 00:29:10,120 Speaker 2: will use my serum, my Crystal Elixir Seerum, and that's 628 00:29:10,120 --> 00:29:13,200 Speaker 2: like four serums in one because that has polygutamic acid, 629 00:29:13,200 --> 00:29:15,560 Speaker 2: which is like a boot camp for the pause. It 630 00:29:15,560 --> 00:29:18,200 Speaker 2: gives you the most incredible glaze. In fact, that's another 631 00:29:18,200 --> 00:29:20,640 Speaker 2: product that went viral on social media, people dripping it 632 00:29:20,640 --> 00:29:22,800 Speaker 2: onto their faces because it gives you this crystal glaze 633 00:29:22,840 --> 00:29:26,040 Speaker 2: skin and it has hyaluronic acid. It's just a peptide. 634 00:29:26,080 --> 00:29:29,320 Speaker 2: It's it's amazing. And then I will use I have 635 00:29:29,400 --> 00:29:34,120 Speaker 2: another serum which is my amazing is my dark Spot Serum. 636 00:29:34,160 --> 00:29:36,760 Speaker 2: It's incredible and it kind of really gives you this 637 00:29:36,840 --> 00:29:39,800 Speaker 2: amazing again glow to the skins. I have very dry skin, 638 00:29:40,160 --> 00:29:43,200 Speaker 2: so again I'm always kind of trying to boost it 639 00:29:43,600 --> 00:29:47,880 Speaker 2: now now because exactly people are getting dry skin after 640 00:29:47,880 --> 00:29:51,520 Speaker 2: my Dark Spots serum. I will then put on my 641 00:29:51,680 --> 00:29:54,960 Speaker 2: Magic cream, and then I put on my magic night cream. 642 00:29:55,240 --> 00:29:57,760 Speaker 2: My magic night cream is amazing because it has a 643 00:29:57,800 --> 00:29:59,520 Speaker 2: time release sweat and also it kind of like drips 644 00:29:59,520 --> 00:30:01,960 Speaker 2: feeds the less retinal and it also has stem cells 645 00:30:01,960 --> 00:30:05,000 Speaker 2: in it, and that really just it's like this very 646 00:30:05,080 --> 00:30:07,880 Speaker 2: it's amazing elixia, and it really cocoons the skin. 647 00:30:08,000 --> 00:30:09,040 Speaker 1: You do that every. 648 00:30:08,840 --> 00:30:11,880 Speaker 2: Night with I do that with every night without fail. 649 00:30:11,960 --> 00:30:14,080 Speaker 1: And that's why I think you have to listen to 650 00:30:14,120 --> 00:30:17,080 Speaker 1: this kind of stuff, because I believe in a thorough 651 00:30:17,120 --> 00:30:21,520 Speaker 1: cleansing and a thorough layering, layer, lairing of whatever you like, 652 00:30:22,360 --> 00:30:25,600 Speaker 1: and that works on your particular skin. But it's important 653 00:30:25,600 --> 00:30:28,040 Speaker 1: to clean your face. Do you ever go to bed 654 00:30:28,080 --> 00:30:28,800 Speaker 1: with your makeup on? 655 00:30:29,240 --> 00:30:31,600 Speaker 2: No? Never? On my skin. Sometimes I have a little 656 00:30:31,640 --> 00:30:34,400 Speaker 2: eyeliner because I like a little a little naughty eye, 657 00:30:34,600 --> 00:30:36,760 Speaker 2: a smudgy bedroom eye, but you know, I like it. 658 00:30:36,760 --> 00:30:38,600 Speaker 2: I put a little bit of eyeliner on. But your skin, 659 00:30:38,960 --> 00:30:42,680 Speaker 2: no way, no way, because if I didn't do that, 660 00:30:42,680 --> 00:30:44,479 Speaker 2: because I've got you know, we're all getting dryer, as 661 00:30:44,520 --> 00:30:46,680 Speaker 2: you said, because of pollution, et cetera, I would wake 662 00:30:46,760 --> 00:30:52,000 Speaker 2: up looking so much older and drier. And also at night, 663 00:30:52,040 --> 00:30:54,920 Speaker 2: your skin repairs, you know, that time for that celluar 664 00:30:55,000 --> 00:30:58,240 Speaker 2: turnover is so important. And also with the reason layering 665 00:30:58,400 --> 00:31:01,280 Speaker 2: is so important because some people say or just using oystress, 666 00:31:01,320 --> 00:31:03,520 Speaker 2: I'm like, no, you need to use the routine in 667 00:31:03,720 --> 00:31:07,680 Speaker 2: each product. You can only get so many you know, 668 00:31:08,040 --> 00:31:12,800 Speaker 2: ingredients into one formula. So again it's super important able. 669 00:31:12,600 --> 00:31:15,840 Speaker 1: To do totally about that. Yeah, I was shocked how 670 00:31:15,880 --> 00:31:18,120 Speaker 1: many people go to bit with their makeup on. Now 671 00:31:18,120 --> 00:31:19,600 Speaker 1: do you have false eyelashes on? 672 00:31:19,840 --> 00:31:22,680 Speaker 2: No? This this is actually the mascara rise. 673 00:31:22,880 --> 00:31:26,640 Speaker 1: Wow. Yeah, long eye long. I have long eyelashes too. 674 00:31:26,840 --> 00:31:29,560 Speaker 2: Either they're very long. You've got you've got gorgeous eyes. 675 00:31:30,000 --> 00:31:33,239 Speaker 1: Something is happening. Why are they growing? There's something in 676 00:31:33,280 --> 00:31:34,000 Speaker 1: what I'm putting. 677 00:31:34,280 --> 00:31:36,640 Speaker 2: Oh do you do you ever use that lash grow stuff? 678 00:31:36,760 --> 00:31:39,600 Speaker 1: No? No, I'm not using that. I'm using an eye drop. 679 00:31:40,040 --> 00:31:43,240 Speaker 2: Oh I know there's an eye drop that is out 680 00:31:43,280 --> 00:31:46,760 Speaker 2: there that actually grows your lashes and makes them thicker 681 00:31:46,800 --> 00:31:50,040 Speaker 2: and darker. Because sometimes do you know what trant something 682 00:31:50,120 --> 00:31:51,800 Speaker 2: to do with And that's what they put in the 683 00:31:51,840 --> 00:31:54,040 Speaker 2: lash grow stuff. That's kind of how they discover it. 684 00:31:54,080 --> 00:31:56,240 Speaker 2: I think through the eye drops. But it's fabulous. 685 00:31:56,360 --> 00:31:59,080 Speaker 1: It is because my megap are daisies. Yeah, what are 686 00:31:59,080 --> 00:32:01,720 Speaker 1: you joined your eye because it keeps growing. 687 00:32:01,920 --> 00:32:03,800 Speaker 2: It's from almost too long. 688 00:32:03,960 --> 00:32:07,440 Speaker 1: I don't think it can be true too long dragging 689 00:32:07,480 --> 00:32:10,240 Speaker 1: done kind of like we love a full flutter. 690 00:32:11,920 --> 00:32:13,760 Speaker 2: Exactly. We love that Bambi eyes. 691 00:32:14,520 --> 00:32:16,680 Speaker 1: Yeah, but I think it's the eye drops. 692 00:32:16,720 --> 00:32:19,000 Speaker 2: I'm trying it is the ey drops, because it happened 693 00:32:19,040 --> 00:32:21,160 Speaker 2: to a few male friends of mine suddenly got this 694 00:32:21,280 --> 00:32:24,880 Speaker 2: gorgeous and it makes them darker as well and thicker, 695 00:32:25,200 --> 00:32:28,040 Speaker 2: and suddenly I'm like, wow, you've got the prettiest eyes. 696 00:32:28,760 --> 00:32:31,120 Speaker 1: I'm gonna I'm going to look and see the ingredient. 697 00:32:31,640 --> 00:32:34,720 Speaker 1: That's that's special. Okay, So then you've gone to bed. 698 00:32:35,200 --> 00:32:37,200 Speaker 1: You get up in the morning, what then do you do, 699 00:32:37,320 --> 00:32:37,880 Speaker 1: my dear. 700 00:32:38,160 --> 00:32:41,680 Speaker 2: I wake up, I do cleanse glow tona too syrum, 701 00:32:41,800 --> 00:32:44,320 Speaker 2: my crystal xir seerum, my dark spot serrum, and then 702 00:32:44,360 --> 00:32:46,440 Speaker 2: I will put my water cream, my magic water cream on, 703 00:32:47,120 --> 00:32:50,440 Speaker 2: then my magic cream and my SPF. So that's that's 704 00:32:50,440 --> 00:32:51,720 Speaker 2: the difference during the day. 705 00:32:52,600 --> 00:32:53,719 Speaker 1: Something separate. 706 00:32:54,000 --> 00:32:57,760 Speaker 2: Again, it's my floorless Pauless SPF that is not here 707 00:32:57,800 --> 00:33:00,800 Speaker 2: on this because it's an amazing product because it has 708 00:33:00,880 --> 00:33:03,640 Speaker 2: no white cast. So again, and. 709 00:33:03,520 --> 00:33:06,080 Speaker 1: Why all that stuff and one think. 710 00:33:05,960 --> 00:33:08,040 Speaker 2: They put zinc in it and it's sort of you know, 711 00:33:08,400 --> 00:33:10,640 Speaker 2: but this this has I actually did it with the 712 00:33:10,680 --> 00:33:13,760 Speaker 2: Korean scientists and it's amazing and it makes you look 713 00:33:13,840 --> 00:33:16,520 Speaker 2: so glowing and younger. Actually, in fact, some of my 714 00:33:16,520 --> 00:33:18,880 Speaker 2: service to clients, like Samahaia wears it at night because 715 00:33:18,880 --> 00:33:20,880 Speaker 2: she's just like, I just love the finish to it 716 00:33:21,000 --> 00:33:22,800 Speaker 2: and the way your makeup looks on top of it. 717 00:33:22,840 --> 00:33:25,400 Speaker 2: But it's amazing, it's amazing, and then you put your 718 00:33:25,440 --> 00:33:27,200 Speaker 2: makeup on top of that, and then I put my 719 00:33:27,240 --> 00:33:29,160 Speaker 2: makeup on top of that, and then it's always a 720 00:33:29,240 --> 00:33:31,120 Speaker 2: kind of full Charlotte till we face and I always 721 00:33:31,160 --> 00:33:32,960 Speaker 2: you can always tell, I mean when someone is wearing 722 00:33:32,960 --> 00:33:35,120 Speaker 2: my products, the way the glow, the way they layer, 723 00:33:35,480 --> 00:33:37,440 Speaker 2: as I said, the magic of light. It's very intentional, 724 00:33:37,680 --> 00:33:39,560 Speaker 2: you know. When I created the brand, I created ten 725 00:33:39,640 --> 00:33:42,400 Speaker 2: looks to give people how do they want to identify 726 00:33:42,400 --> 00:33:44,080 Speaker 2: with a full look, you know, giving them a lot 727 00:33:45,280 --> 00:33:48,360 Speaker 2: different different archetypes exactly, like a lot of people sort 728 00:33:48,360 --> 00:33:50,520 Speaker 2: of think of Golden golls where it's Giselle, Jennifer Andison, 729 00:33:50,560 --> 00:33:51,920 Speaker 2: where it's the rock chick, which is you know, it 730 00:33:51,920 --> 00:33:54,360 Speaker 2: could be a lead, palebug, or Cape Moth or Carra Deelivine. 731 00:33:54,360 --> 00:33:57,680 Speaker 2: It's sort of those you know, different styles. 732 00:33:57,240 --> 00:33:59,040 Speaker 1: And what do you do for the young girls? 733 00:33:59,320 --> 00:34:01,280 Speaker 2: I mean I think there's kind of clean Girl era, 734 00:34:01,320 --> 00:34:04,880 Speaker 2: which actually they really love the whole Unreal franchise as well, 735 00:34:04,880 --> 00:34:08,400 Speaker 2: because again it's skinnification of makeup, so everything looks very fresh, 736 00:34:08,880 --> 00:34:11,879 Speaker 2: very light, but it's like repairing your microtares. Or it's 737 00:34:11,880 --> 00:34:14,400 Speaker 2: got hyaluronic acid, so you get that amazing glow and 738 00:34:14,440 --> 00:34:17,279 Speaker 2: the blush sticks and the lip oil that's like a 739 00:34:17,360 --> 00:34:20,240 Speaker 2: glaze of feeding your skin to get that very clean 740 00:34:20,440 --> 00:34:23,360 Speaker 2: fresh and it's constantly feeding it, rip feeding it throughout 741 00:34:23,400 --> 00:34:28,520 Speaker 2: the day with the hyaluronic acid. Yeah that's what I want. Yeah, exactly, 742 00:34:28,520 --> 00:34:30,839 Speaker 2: that's what we want telling you. That's why that whole 743 00:34:30,880 --> 00:34:31,480 Speaker 2: line is you. 744 00:34:31,480 --> 00:34:32,960 Speaker 1: Don't have daughter, your son. 745 00:34:34,360 --> 00:34:38,400 Speaker 2: Have suns, So what do they do well? I mean 746 00:34:38,400 --> 00:34:40,480 Speaker 2: they're so young now, but I think they often kind 747 00:34:40,480 --> 00:34:43,560 Speaker 2: of like, yeah, they surprise me, Oh they do, they do. 748 00:34:43,600 --> 00:34:45,560 Speaker 2: Pay attention eleven year old All day was like, what's 749 00:34:45,560 --> 00:34:46,239 Speaker 2: your profit margin? 750 00:34:47,600 --> 00:34:51,560 Speaker 1: Good good keeps them interesting? Now, what about fragrance in 751 00:34:51,600 --> 00:34:53,440 Speaker 1: your product? Do you have fragrance in your product? 752 00:34:53,680 --> 00:34:56,200 Speaker 2: I have natural fragrances. So there's like in the magic 753 00:34:56,280 --> 00:34:59,040 Speaker 2: qumilbi comedia oil or rose oil, you know, trying to 754 00:34:59,080 --> 00:34:59,760 Speaker 2: make it as natural. 755 00:35:00,160 --> 00:35:01,960 Speaker 1: Read in the Times, I think it was two days 756 00:35:01,960 --> 00:35:06,760 Speaker 1: ago about Korean cosmetics, Yes, now, how they are really 757 00:35:06,880 --> 00:35:11,080 Speaker 1: taking a strong position in the marketplace with unusual ingredients 758 00:35:11,080 --> 00:35:15,080 Speaker 1: they're looking to They're looking to nature continually. Always. They 759 00:35:15,160 --> 00:35:17,240 Speaker 1: are using gin saying in anything. 760 00:35:17,400 --> 00:35:20,719 Speaker 2: Yeah, do we have gin saying in one not Jin 761 00:35:20,800 --> 00:35:23,560 Speaker 2: saying when we have Japanese green tea, we have seaweed, 762 00:35:23,680 --> 00:35:29,600 Speaker 2: we have ill rose. I mean it's amazing. We've just 763 00:35:29,640 --> 00:35:32,680 Speaker 2: actually developed something which is really amazing, like an incredible peptide. 764 00:35:32,719 --> 00:35:35,040 Speaker 2: But you know, again you're constantly taking from flowers and 765 00:35:35,080 --> 00:35:37,120 Speaker 2: then kind of dissecting that in the kind of lab 766 00:35:37,120 --> 00:35:40,120 Speaker 2: and seeing how you either replicate it or Yeah, always 767 00:35:40,120 --> 00:35:41,960 Speaker 2: looking for renovation everywhere all the time. 768 00:35:42,040 --> 00:35:43,719 Speaker 1: And what's trending right now? 769 00:35:44,640 --> 00:35:46,799 Speaker 2: Well, I think you know, I think that listen that 770 00:35:46,840 --> 00:35:49,040 Speaker 2: everyone always have different looks. What's trending right now is 771 00:35:49,040 --> 00:35:51,960 Speaker 2: that kind of clean girl, glazed fresh kind of makeup 772 00:35:51,960 --> 00:35:56,000 Speaker 2: that's really trending right now. And eyes and eyes, darling, 773 00:35:56,120 --> 00:35:58,880 Speaker 2: I think you and I know eyes to mesmeris always 774 00:35:58,960 --> 00:36:00,879 Speaker 2: I think, you know, eyes a windows of the soul. 775 00:36:01,000 --> 00:36:02,799 Speaker 2: And I think that you know. 776 00:36:02,880 --> 00:36:05,239 Speaker 1: Billie Eilish eyes. Do you like her eyes? 777 00:36:05,280 --> 00:36:08,920 Speaker 2: She got stunning eyes, hasn't she so beautiful? So beautiful? 778 00:36:09,000 --> 00:36:09,160 Speaker 1: Yes? 779 00:36:09,280 --> 00:36:13,920 Speaker 2: Yeah, so beautiful and lip up and lips, lips to 780 00:36:13,960 --> 00:36:23,480 Speaker 2: lead astray darling lips, so lips. I think that you know, well, listen, 781 00:36:23,520 --> 00:36:25,479 Speaker 2: having created the world's number one lip line of pillow 782 00:36:25,520 --> 00:36:27,880 Speaker 2: talk and the world's number one lipstick in every country 783 00:36:28,200 --> 00:36:30,759 Speaker 2: around the world, I think, yeah, and you know what 784 00:36:30,800 --> 00:36:31,960 Speaker 2: I did? You know how I did that? It was 785 00:36:32,000 --> 00:36:34,279 Speaker 2: like everyone's like, how did pillow talk not exist before? 786 00:36:34,320 --> 00:36:37,600 Speaker 2: And I was like, because I literally forensically studied lips 787 00:36:38,040 --> 00:36:41,440 Speaker 2: and the natural pigments within lips, and what people just 788 00:36:41,440 --> 00:36:43,879 Speaker 2: want to look is you, but better, right, the most 789 00:36:43,880 --> 00:36:46,239 Speaker 2: beautiful version of you. And so by studying that, that's 790 00:36:46,239 --> 00:36:48,400 Speaker 2: how I came up with my scientists pillow talk color 791 00:36:49,960 --> 00:36:53,960 Speaker 2: that you have, Oh my god, it's amazing plump gasm. 792 00:36:54,040 --> 00:36:58,399 Speaker 2: Everyone deserves one plane gazm and it does. It makes 793 00:36:58,440 --> 00:37:00,719 Speaker 2: your lips look like eighty percent bigger instantly. And the 794 00:37:00,760 --> 00:37:03,480 Speaker 2: gloss glaze it needs your lips with the oil and 795 00:37:03,520 --> 00:37:05,600 Speaker 2: the glaze and it's so nourishing and makes them look 796 00:37:05,680 --> 00:37:08,480 Speaker 2: so smooth and glowing. So yeah, that's I don't think. 797 00:37:08,320 --> 00:37:13,160 Speaker 1: There's another makeup creator that speaks so fabulously about you. 798 00:37:14,640 --> 00:37:16,279 Speaker 2: It's so kind amazing. 799 00:37:16,680 --> 00:37:19,359 Speaker 1: What's what's a quick fix? 800 00:37:19,480 --> 00:37:22,080 Speaker 2: Oh gosh, I have Okay, so a quick eye? Do 801 00:37:22,520 --> 00:37:26,200 Speaker 2: I mean airbrush? Airbrush? Airbrush? If you air brush it away? 802 00:37:26,320 --> 00:37:30,000 Speaker 2: My airbrush foundation or my airbrush Conceeder, which actually is 803 00:37:30,200 --> 00:37:33,400 Speaker 2: just about to come out. We have infused it with 804 00:37:33,680 --> 00:37:36,279 Speaker 2: the most incredible skincare, so like a serum as we 805 00:37:36,320 --> 00:37:39,080 Speaker 2: can use it underneath the eyes. But the way it 806 00:37:39,360 --> 00:37:42,520 Speaker 2: literally just vanishes everything from your skin and instead of 807 00:37:42,640 --> 00:37:44,840 Speaker 2: sitting and it's taken. This is probably the conceider that 808 00:37:44,960 --> 00:37:48,560 Speaker 2: is taking me my entire thirty four year career to create. 809 00:37:48,640 --> 00:37:50,360 Speaker 2: I had a foundation that I really loved that was 810 00:37:50,400 --> 00:37:52,480 Speaker 2: long win and could cover, but I didn't have the 811 00:37:52,680 --> 00:37:54,799 Speaker 2: conceder that would just you put it on and you 812 00:37:54,840 --> 00:37:56,480 Speaker 2: look like the rest of your skin is really fresh 813 00:37:56,520 --> 00:37:59,759 Speaker 2: and going, but that is completely disappeared, and it is 814 00:38:00,120 --> 00:38:02,920 Speaker 2: airbrush can see it, and I talk about micro dotting 815 00:38:03,400 --> 00:38:05,759 Speaker 2: or swiping with it, so you can just micro dot 816 00:38:05,880 --> 00:38:08,719 Speaker 2: just the blemish or a bit of eye You and 817 00:38:08,800 --> 00:38:10,000 Speaker 2: I would love that because we just want to keep 818 00:38:10,000 --> 00:38:13,200 Speaker 2: everything super fresh, and then you could swipe it for 819 00:38:13,239 --> 00:38:16,160 Speaker 2: people who want that full you know, beats makeup where 820 00:38:16,160 --> 00:38:18,320 Speaker 2: they look absolutely kind of flawless and powless. 821 00:38:19,760 --> 00:38:21,640 Speaker 1: When you're in a hurry and you have time for 822 00:38:21,719 --> 00:38:24,759 Speaker 1: only one or two makeup applications, do you go for 823 00:38:24,840 --> 00:38:27,320 Speaker 1: the eyes, the lips, the cheeks. 824 00:38:28,480 --> 00:38:30,799 Speaker 2: You always need a little bit of makeup. I mean, 825 00:38:30,840 --> 00:38:32,680 Speaker 2: I really believe in a full face of makeup, but 826 00:38:32,719 --> 00:38:34,280 Speaker 2: it doesn't have to be It can be very fresh, 827 00:38:34,560 --> 00:38:36,000 Speaker 2: it can be very super fresh. 828 00:38:36,080 --> 00:38:37,960 Speaker 1: I mix the foundation with the serum and put down 829 00:38:37,960 --> 00:38:40,720 Speaker 1: on my face and then go to the pilate studio 830 00:38:40,760 --> 00:38:41,280 Speaker 1: and I look. 831 00:38:41,400 --> 00:38:46,240 Speaker 2: Very gorgeous, exactly and exactly, and you love the unreal 832 00:38:46,239 --> 00:38:52,160 Speaker 2: stick with that. Basically, you blush blush important. I do 833 00:38:52,360 --> 00:38:55,280 Speaker 2: super important, because more than ever in this generation, exhaustion, 834 00:38:55,760 --> 00:38:58,919 Speaker 2: the color really drains from our faces. So you put 835 00:38:58,920 --> 00:39:01,040 Speaker 2: that on and they just make you that inner glows 836 00:39:01,040 --> 00:39:03,200 Speaker 2: if you've got that gorgeous little kind of blush from 837 00:39:03,239 --> 00:39:05,400 Speaker 2: within that we've been running around the forest with a 838 00:39:05,480 --> 00:39:06,560 Speaker 2: kind of perfect I'm. 839 00:39:06,400 --> 00:39:07,560 Speaker 1: So excited about makeup. 840 00:39:07,719 --> 00:39:11,600 Speaker 2: I know me too. Darling too. It's so great and 841 00:39:11,640 --> 00:39:13,560 Speaker 2: it's so great about how do you want to love 842 00:39:13,600 --> 00:39:17,120 Speaker 2: the most? Is I call it the Tilbury feeling. It's really, 843 00:39:17,160 --> 00:39:20,560 Speaker 2: as I said, pots of dreams that make you feel amazing. 844 00:39:20,600 --> 00:39:24,160 Speaker 2: And I think that is not feel but look, look, Darling, 845 00:39:24,520 --> 00:39:29,480 Speaker 2: look Darling. Absolutely you are right, Martha. Look I feel amazing. 846 00:39:29,480 --> 00:39:31,960 Speaker 2: But ultimately that's what it is. It looks, but actually 847 00:39:32,000 --> 00:39:33,880 Speaker 2: what you're selling little pots of dreams and feelings. 848 00:39:33,920 --> 00:39:39,799 Speaker 1: It has been so invigorating and so enlightening also and 849 00:39:39,920 --> 00:39:43,120 Speaker 1: so informing. I've learned a lot and I like to 850 00:39:43,200 --> 00:39:46,279 Speaker 1: learn something new every day. Charlotte Tchilbury. Well you are 851 00:39:46,360 --> 00:39:50,320 Speaker 1: amazing and you are a good teacher. Amazing. Well, congratulations 852 00:39:50,360 --> 00:39:52,960 Speaker 1: on everything you've done and are doing. And I look 853 00:39:53,000 --> 00:39:55,120 Speaker 1: forward to any more innovations. 854 00:39:54,520 --> 00:39:56,600 Speaker 2: And thank you for teaching us so many things. Thank 855 00:39:56,640 --> 00:39:58,960 Speaker 2: you really, Martha, you have you've inspired us. I mean, 856 00:39:59,000 --> 00:40:00,680 Speaker 2: I can't believe I say there and yours got such 857 00:40:00,800 --> 00:40:02,880 Speaker 2: young energy. And what I love is you're sitting there 858 00:40:02,920 --> 00:40:05,280 Speaker 2: that you have like the way you look so beautiful, 859 00:40:05,320 --> 00:40:07,359 Speaker 2: so glowing, you look so much younger than your years. 860 00:40:07,360 --> 00:40:10,239 Speaker 2: Your energy is the fact that you've taken that you 861 00:40:10,320 --> 00:40:12,040 Speaker 2: understand the power of makeup. And I know you were 862 00:40:12,040 --> 00:40:15,440 Speaker 2: a model, but you've and power of skin, great skincare, 863 00:40:15,880 --> 00:40:19,320 Speaker 2: and you've used it and look at how you present, 864 00:40:19,640 --> 00:40:21,880 Speaker 2: look and feel and your energy. 865 00:40:22,040 --> 00:40:24,400 Speaker 1: Isn't she amazing? 866 00:40:24,760 --> 00:40:28,240 Speaker 2: It's true. Charlotte, Thank you, Thank you for being inspection 867 00:40:28,320 --> 00:40:32,399 Speaker 2: to all women. For sure. I adore you, Darling. Thank 868 00:40:32,440 --> 00:40:34,400 Speaker 2: you so much for having me on your podcast. 869 00:40:34,880 --> 00:40:39,160 Speaker 1: When listeners don't turn off quite yet, Charlotte Tilbury has 870 00:40:39,400 --> 00:40:42,520 Speaker 1: just informed me that she has a very special gift 871 00:40:42,719 --> 00:40:44,759 Speaker 1: for all of you through the end of the year. 872 00:40:45,080 --> 00:40:47,640 Speaker 2: Darling. This is so exciting. I've never done this before. 873 00:40:48,160 --> 00:40:52,960 Speaker 2: We are doing a fifteen percent off all products on 874 00:40:53,000 --> 00:40:56,000 Speaker 2: our website Charlotte Tilly dot com and the special code 875 00:40:56,320 --> 00:40:59,960 Speaker 2: is Martha Darling. Martha is the code. But this is exciting, 876 00:41:00,120 --> 00:41:02,760 Speaker 2: so exciting to give everyone a treat, Darling, A treat 877 00:41:02,800 --> 00:41:04,680 Speaker 2: from me and Martha, just to you because we all 878 00:41:04,760 --> 00:41:05,640 Speaker 2: adore you so much. 879 00:41:05,880 --> 00:41:10,040 Speaker 1: Were happy holidays and family everyone who works with you. 880 00:41:10,080 --> 00:41:11,719 Speaker 1: What a great, great talk. 881 00:41:12,480 --> 00:41:14,759 Speaker 2: I really loved it. Than to give you, Martha, You're 882 00:41:14,800 --> 00:41:15,240 Speaker 2: the best