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Speaker 1: Welcome to Out of Money. I'm Joel, I'm Matt, and

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Speaker 1: today we're talking about launching an offbeat and sustainable small

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Speaker 1: business with Jason Zook.

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Speaker 2: Yeah, Joel, So my goal for this episode is for

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Speaker 2: folks to finish listening and to be completely inspired to

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Speaker 2: start their own little business. And in part because I

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Speaker 2: think that, unfortunately, there can be this aura around starting

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Speaker 2: a quote unquote official business that just keeps individuals who

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Speaker 2: are creatives like these are folks who have great ideas,

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Speaker 2: but it keeps them from pursuing something that is going

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Speaker 2: to light them up in such a way that it

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Speaker 2: is like so contagious that it almost can't help. But

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Speaker 2: to be a successful adventure, a lot of folks gravitate

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Speaker 2: towards like, oh, yeah, I want to get that NBA.

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Speaker 2: That's how I'm going to get ahead, and might be

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Speaker 2: the best path to take, I think for a certain subset,

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Speaker 2: but there are a lot of folks out there who

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Speaker 2: might be better served by just going for and fearing

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Speaker 2: it out along the way. And we're joined today by

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Speaker 2: someone who's basically done that his entire life. Jason Zuke

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Speaker 2: is an entrepreneur who takes a very unconventional approach to

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Speaker 2: starting a business. He and his wife currently run Wandering Aimfully,

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Speaker 2: which seeks to help creative entrepreneurs to build sustainable businesses

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Speaker 2: that fit with their lifestyle, all while avoiding, you know,

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Speaker 2: the just the burnout that tends to come with that

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Speaker 2: hustle culture. And so to talk about that today is

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Speaker 2: Jason Zuke. Jason, thanks for taking the time to speak

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Speaker 2: with us today.

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Speaker 3: Thanks so much for having me. Can't wait to share

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Speaker 3: some stories. And I've got some big inspirational shoes to

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Speaker 3: fill that you set up there, but I will do

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Speaker 3: my best.

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Speaker 1: Oh man, You've got a lot of stories. Can't wait

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Speaker 1: to delve into some of them. Jason. First question, though,

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Speaker 1: what do you like to supoort? John. We know you're

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Speaker 1: being smart, you're thinking ahead, saving for the future, but

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Speaker 1: there's got to be something that you're sporting spending big

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Speaker 1: money on in the here and now too.

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Speaker 3: Right, Yes, I'm going to answer this two parts because

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Speaker 3: I think it deserves two answers. One is a very

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Speaker 3: specific one. I used to have what I would call

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Speaker 3: the Ugmunk budget, and my friend Jeff Sheldon runs this

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Speaker 3: incredible company called Ugmunk ugmo NK, and I used to

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Speaker 3: just buy pretty much every single thing that he made,

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Speaker 3: and most of his stuff was like accessories for your desk.

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Speaker 3: Used to do a lot of T shirts, but they

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Speaker 3: were all like very well crafted, beautiful things. And so

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Speaker 3: at a certain point, like my wife and I would

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Speaker 3: like we review our expenses, like you're literally spending like

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Speaker 3: forty dollars a month on ugunk ugmunk. Can we just

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Speaker 3: make it a budgetary item so that like we don't

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Speaker 3: have to think about where to put it, just like

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Speaker 3: you have an ugmunk budget. And so that I think

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Speaker 3: is like my first thing, Like if anybody has a

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Speaker 3: company they love to support, you want to just make

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Speaker 3: sure that company exists in the world, love.

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Speaker 4: It, create a budget for it.

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Speaker 3: But what that has evolved in for us because we

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Speaker 3: actually moved to Portugal now, so it's very hard for

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Speaker 3: me to buy things from the US because I don't

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Speaker 3: want to ship them across the conon and if I

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Speaker 3: don't have to or the world if you will, is

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Speaker 3: we just have what we call a life improvement budget,

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Speaker 3: and this is where we just have a certain amount

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Speaker 3: of money every month and it has kind of gone

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Speaker 3: up since.

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Speaker 4: We got out of debt.

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Speaker 3: When we first started it was twenty dollars a month

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Speaker 3: and that was the budget, but now it's somewhere closer

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Speaker 3: to like two hundred dollars a month than like last year.

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Speaker 3: I don't think I used half of it, but we

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Speaker 3: have this money set aside, and like this past year,

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Speaker 3: I bought a kitchen aid mixer, like for the first

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Speaker 3: time for my baking habits because I bake like two

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Speaker 3: batches of cookies a week for our little neighborhood because

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Speaker 3: I can't eat them all because I would, you know, die.

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Speaker 4: Of sugar overdose. But health reasons, yeah, exactly.

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Speaker 3: But I just found myself, like, you know what I'm

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Speaker 3: gonna treat. I've been making cookies for probably like ten years,

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Speaker 3: and I've never had one. I was like, I'll just

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Speaker 3: splurge and buy it, and like it was really hard

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Speaker 3: to press that buy button. But having that little discretionary

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Speaker 3: budget that we have set aside made it.

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Speaker 4: A lot easier.

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Speaker 3: So yeah, just this little like personal life improvement budget

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Speaker 3: or having like a specific type of company you like support,

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Speaker 3: that's always been fun for me.

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Speaker 2: Okay, So how do you discriminate? How do you decide

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Speaker 2: whether or not what you're succumbing to lifestyle creep as

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Speaker 2: opposed to what you're calling a life improvement line item

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Speaker 2: on your budget every single month.

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Speaker 3: Yeah, I think the thing like we, my wife and

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Speaker 3: I just defined pretty much every year, we set like

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Speaker 3: our life budget, and that's based on you know, our

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Speaker 3: business and financial goals that we have and then you know,

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Speaker 3: obviously an amount of money that we can spend each year,

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Speaker 3: and it you know, some years it has been a

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Speaker 3: little bit more than others. Like when we first moved

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Speaker 3: here to Portugal, our life improvement budget was you know,

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Speaker 3: much higher for that first year because we had nothing,

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Speaker 3: like we moved here with just two suitcases and two backpacks,

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Speaker 3: and so there were many things that obviously we let

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Speaker 3: go of when we left the States that we needed

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Speaker 3: to buy, so it was spent. It was more spent

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Speaker 3: that year, but it was still within the budget that

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Speaker 3: we set. So I think the budget for each of

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Speaker 3: us was like two hundred dollars per month in that

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Speaker 3: first year, and we still spent under that. But it's

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Speaker 3: because we set that budget ahead of time, where we said,

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Speaker 3: we think this is a fair amount for both of

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Speaker 3: us to spend. So for us, it doesn't feel like

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Speaker 3: lifestyle creep because even if that number maybe goes up

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Speaker 3: fifty bucks a year or something like that in the

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Speaker 3: monthly budget, it doesn't feel kind of like it is creeping.

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Speaker 3: We're just defining it, but it doesn't feel like so much.

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Speaker 3: So it feels like we're being intentional about that spend,

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Speaker 3: and we know that that spend is doing something that

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Speaker 3: we like doing in our life. And it's not just

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Speaker 3: like buying a consumable thing because it looked cool on

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Speaker 3: an Instagram ad and we felt like we needed to

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Speaker 3: buy it.

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Speaker 1: All right, I love that good explanation. Let's we have

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Speaker 1: a lot we want to cover, specifically on the small

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Speaker 1: business front with you, Jason, and I can't wait to

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Speaker 1: kind of talk about some of the methodology and your

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Speaker 1: approach to the starting small businesses. But we've got to

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Speaker 1: start with kind of maybe some of your random and

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Speaker 1: humble beginnings. You might literally, and I think you wrote

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Speaker 1: this in a blog post on your website, you might

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Speaker 1: be the origin of the modern day influencer. I think

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Speaker 1: there's some truth to that. Talk to us. Maybe start

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Speaker 1: with the I Wear your Shirt campaign that you launched

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Speaker 1: many years ago.

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Speaker 3: This was two thousand and eight. I need everybody listening

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Speaker 3: to hear that two thousand and eight. That's seventeen years ago,

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Speaker 3: which Wolf that's crazy. I basically had this idea standing

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Speaker 3: in my closet one day. I was looking at a

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Speaker 3: bunch of my T shirts and I was about to

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Speaker 3: put one on. I think it was like a Nike

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Speaker 3: shirt or something, and I was like, wait a second,

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Speaker 3: I'm putting on a shirt that I've paid for that

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Speaker 3: represents this brand and I'm giving them some type of advertising.

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Speaker 3: And something stuck in my head. And at the time,

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Speaker 3: I had a design business that I was running with

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Speaker 3: a friend, and we had clients of ours that were

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Speaker 3: obviously very very forward thinking because they were asking us like, hey,

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Speaker 3: Twitter is starting to get some traction. Should we be

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Speaker 3: on it? What should we be saying? What should we

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Speaker 3: be doing. I was like, first of all, I don't

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Speaker 3: know why you're asking us. We don't even have Twitter

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Speaker 3: accounts right now. But I guess they thought we were

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Speaker 3: kind of cool at the time. And I started logging

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Speaker 3: into these platforms, and that moment in that closet and

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Speaker 3: being on these platforms really clicked for me of like, oh,

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Speaker 3: there's going to be a connection at some point between

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Speaker 3: people and brands and eventually through just thinking about this

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Speaker 3: idea for a while, I just thought about that moment

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Speaker 3: in the closet. I was like, what if I just

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Speaker 3: charged people to wear T shirts? And I'm not going

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Speaker 3: to go walk around like a mall because who really

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Speaker 3: cares anymore? You're not getting that many eyeballs on you anyway.

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Speaker 3: But the Internet open you up to this amazing space.

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Speaker 3: And I'm saying this now, explaining this to people who

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Speaker 3: are like, it's twenty twenty five, come on, like we

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Speaker 3: all know, but in two thousand and eight, this novel,

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Speaker 3: it literally blew people's minds. They're like, there's no way, Like,

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Speaker 3: no one's going to see you on Twitter, no one's

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Speaker 3: going to look at your Facebook account. But sure enough,

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Speaker 3: like as I started that project, I set it up

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Speaker 3: where it was a dollar on the first day, and

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Speaker 3: then two dollars in the second day, three dollars in

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Speaker 3: the third day, and I basically sold the entire calendar

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Speaker 3: year at face value of the day of the year

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Speaker 3: by the dollar. And this pricing scheme ended up becoming

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Speaker 3: its own little business called bump Sale. But I sold

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Speaker 3: out that first year in just a couple months, and

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Speaker 3: it was very difficult like I've written about the story

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Speaker 3: and you can read a lot more if you want

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Speaker 3: to read about it or hear about it. But once

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Speaker 3: it got going, it really picked up ahead of steam.

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Speaker 3: And before I knew it, I had Warren shirts for

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Speaker 3: sixteen hundred brands. I had worked for five years as

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Speaker 3: a professional paid T shirt wear, which is ridiculous, but

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Speaker 3: it was hard work. I mean I was filming a

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Speaker 3: YouTube video every day, editing a live video, or filming

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Speaker 3: a live video show every day. You know, Casey Nistat

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Speaker 3: very famous in the YouTube world for going you know,

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Speaker 3: doing live video or daily video vlogs for a long time.

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Speaker 3: I did that for eight hundred and eighty nine days

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Speaker 3: straight before taking a break. Wow, and that was There

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Speaker 3: were terrible videos. Let me just be clear, They're not

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Speaker 3: the quality of Casey Nystat's amazing videos. But I really

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Speaker 3: I just found something early on in that kind of

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Speaker 3: business idea. And I don't personally like to say that

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Speaker 3: like I'm the first social media influencer. I think if

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Speaker 3: anybody is, it's probably I Justine. I think she really

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Speaker 3: would get that crown because that was the person that

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Speaker 3: I looked up to on YouTube at that time. But

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Speaker 3: I was very much the first to really tie brands

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Speaker 3: into people talking about them on a consistent basis.

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Speaker 2: It's a new way of thinking about, Yeah, these different

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Speaker 2: businesses out there and what they're looking after, the eyeballs

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Speaker 2: and the attention which we hear a lot about now, right,

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Speaker 2: the attention economy that we live in.

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Speaker 4: Exactly.

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Speaker 2: Then you sold your last name and not just once,

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Speaker 2: but twice?

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Speaker 1: Is that right?

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Speaker 4: Yeah?

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Speaker 1: Yeah, tell us about that.

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Speaker 2: Because it sounds a bit more like a stunt than

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Speaker 2: an actual business. But you did actually make money by

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Speaker 2: doing this.

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Speaker 4: Yeah.

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Speaker 1: Sure.

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Speaker 3: I grew up I had three different last names, which was,

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Speaker 3: you know, kind of a bummer growing up as a kid.

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Speaker 3: Your last name is changing, and that happens to a

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Speaker 3: lot of people. And as I actually found out when

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Speaker 3: I launched this project called buy my last Name dot com,

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Speaker 3: I really loved very like straightforward domain names. I wear

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Speaker 3: your shirt, buy my last name like very just like,

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Speaker 3: you know, to the point I found out that a

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Speaker 3: lot of people were actually in a kind of a

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Speaker 3: similar situation that I was, where they kind of got

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Speaker 3: left with a last name they didn't want. And so

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Speaker 3: it was twenty twelve and I my mom had been

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Speaker 3: through a divorce and I now had this last name

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Speaker 3: I didn't want any more. And I was like, well,

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Speaker 3: what do I choose? And I had been doing this

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Speaker 3: I we your shirt project for a couple of years

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Speaker 3: and in that time I had like a sponsored road

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Speaker 3: trip and my dog got sponsored for like a month,

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Speaker 3: and like I'd been doing all these weird sponsored things

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Speaker 3: and I just had this moment. I was sitting with

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Speaker 3: my my then girlfriend now wife, and a guy who

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Speaker 3: worked with me, and we were sitting at a cafe

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Speaker 3: or something, and I was like, what if I sold

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Speaker 3: my last name for just like a year. And they

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Speaker 3: were like, oh, geez, here we go, Like what what

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Speaker 3: do you want to do?

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Speaker 4: And I was like I don't know.

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Speaker 3: Just like I had this thought of like I could

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Speaker 3: do it as like an ebase auction started at zero

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Speaker 3: dollars and just let people bid for thirty days and

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Speaker 3: just see where it ends up. And in our minds

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Speaker 3: we walked away from that lunch like great, let's do this,

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Speaker 3: Like what's the worst it's going to happen. We'll set parameters.

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Speaker 3: It's not going to be anything like bad or salacious.

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Speaker 3: I'm gonna let be my last name, but maybe we'll

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Speaker 3: make like five or ten thousand dollars, like that would

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Speaker 3: be amazing. In the first twenty four hours, the bidding

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Speaker 3: got up to thirty three thousand dollars. I gets and

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Speaker 3: I was shocked and immediately got like phone calls from

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Speaker 3: USA today. There was like a bidding war on what

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Speaker 3: a program I would show up on to announce my

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Speaker 3: last name when it like finished at the end. And

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Speaker 3: so for the first year, it finished with the company

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Speaker 3: headsets dot com, and so legally I changed my name.

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Speaker 3: I literally went to a court and changed my name

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Speaker 3: to Jason headsets dot com. And I remember the judge

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Speaker 3: looking at me. Now, remind you it's twenty twelve, so

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Speaker 3: like we're still not like that far into the like

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Speaker 3: weird internet space. He was just like, are you serious?

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Speaker 3: And I was like yeah, and he was like all right, man,

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Speaker 3: and just like hit the gavel and I was like, well,

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Speaker 3: that was fun kind of funny.

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Speaker 4: And then I did it.

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Speaker 3: This second year, I ended up writing a book about

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Speaker 3: my kind of I rearshirt journey, and you know what

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Speaker 3: we ended up calling my creativity for sale years, which

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Speaker 3: is what the name of the first book was that

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Speaker 3: I wrote.

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Speaker 4: And I had that.

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Speaker 3: Book fully sponsored. There was a sponsored message in every

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Speaker 3: part of that book. And I sold my last name

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Speaker 3: for a second time, same auction style, to basically be

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Speaker 3: on the front cover of that book, because I figured

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Speaker 3: that was a good bit of real estate. So in

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Speaker 3: two years, about one hundred thousand dollars generated from selling

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Speaker 3: my last name and now the last name Zuk or

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Speaker 3: Zuk however you want to pronounce, it doesn't matter to me.

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Speaker 3: Is my great grandfather's last name, who was an entrepreneur,

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Speaker 3: and I'm basically like trying to carry his name forward.

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Speaker 1: Wow, there you go, incredible man, I'm getting guinea big

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Speaker 1: pig vibes from you. Are you? Are you just like

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Speaker 1: willing to sign yourself up for just think of the

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Speaker 1: most outrageous things and give it a go and see

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Speaker 1: if you can make money. Like, I don't know where

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Speaker 1: does that sort of spark come from to try things

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Speaker 1: out in this fashion.

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Speaker 3: I think like I grew up and I moved around

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Speaker 3: a lot as a kid, and so I was always

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Speaker 3: experiencing change, and I think that always being the new kid,

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Speaker 3: you kind.

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Speaker 4: Of have to prove yourself.

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Speaker 3: You have to be able to entertain yourself, you have

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Speaker 3: to be able to kind of stand on your own

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Speaker 3: two feet, like you're not going to get you know, friends,

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Speaker 3: right away. You have to kind of like figure things

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Speaker 3: out all the time.

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Speaker 4: And I think that.

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Speaker 3: Really served me well as I started to get into

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Speaker 3: the like business phase of my life. I also had

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Speaker 3: a lot of odd jobs when I was growing up.

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Speaker 3: I pumped gas at a gas station. I worked as

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Speaker 3: a produce boy at a grocery store. I worked at

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Speaker 3: a Verizon store selling beepers tells you how old I am,

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Speaker 3: And all these things, I think just led me to

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Speaker 3: this idea of like, there's not one way to do business,

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Speaker 3: there's not one way to do life, There's not one way.

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Speaker 4: To do anything.

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Speaker 3: And as I kind of like got into the I

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Speaker 3: rear shirt thing, it really opened up my doors because

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Speaker 3: it proved to me that like, oh, this is a

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Speaker 3: crazy idea, like why would anybody pay this absolute nobody

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Speaker 3: who lived in Florida at the time, with no social

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Speaker 3: media following to do this. And then you fast forward

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Speaker 3: to five years later and sixteen hundred brands and over

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Speaker 3: a million dollars generated for this business. Yeah, like anybody

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Speaker 3: can do these things. And so you know, whether it's

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Speaker 3: like the idea of being a guinea pig or just

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Speaker 3: being someone who's like I'm so curious about trying to

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Speaker 3: think outside the box and to push whatever box exists

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Speaker 3: to its full edge.

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Speaker 4: And then go beyond. I'm not going to do anything weird.

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Speaker 3: Like I guess this is all weird to people, but

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Speaker 3: like to me, they're very like considered ideas, They're very thoughtful.

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Speaker 4: None of them are like.

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Speaker 3: I always got the joke of like, oh, what are

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Speaker 3: you going to do get like sponsored tattoos? Now I'm like, no,

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Speaker 3: I'm not an idiot. I don't want to end up

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Speaker 3: with like dumb things on my body for my entire life.

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Speaker 3: Like everything I've done has been very temporary and easy to.

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Speaker 4: Move on from.

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Speaker 3: And so yeah, I just look at all these things

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Speaker 3: as like incredibly interesting ways to turn different ideas that

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Speaker 3: have always existed on their heads slightly and to just

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Speaker 3: think outside the box and kind of look at different

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Speaker 3: problems in different ways and see can I make money

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Speaker 3: doing this? Is this a fun thing that can also

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Speaker 3: help people and get their businesses seen by other people.

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Speaker 4: Let's try and make that happen.

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Speaker 2: You're obviously not afraid of failure either, and on your

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Speaker 2: website you'd e document and you detail some of the

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Speaker 2: different projects that you've attempted and how they didn't pan

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Speaker 2: out or how they're even just pipe dreams. But I

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Speaker 2: think what's fascinating about that, Like there's one that you

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Speaker 2: list out at something human or only human or something

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Speaker 2: like that, But you talked about how that just led

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Speaker 2: to so many other opportunities, Like I guess at that

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Speaker 2: point in time as a designer, it led to a

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Speaker 2: whole lot of business from a design standpoint, Like we

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Speaker 2: were just talking about how like there's certain deal makers

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Speaker 2: who are willing to throw everything out the wall to

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Speaker 2: see what sticks, and the ability to quickly like leave

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Speaker 2: things that don't stick and move on. Do you feel

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Speaker 2: like that that's a big part of how you see

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Speaker 2: launching some of these different businesses is the fact that, well,

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Speaker 2: like what's the harm of it? And there's a whole

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Speaker 2: lot that we could potentially learn one.

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Speaker 3: Hundred percent Okay, I think two mottos kind of come

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Speaker 3: to mind immediately, which is number one, what's the worst

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Speaker 3: that's going to happen? Like, Okay, I put up a website,

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Speaker 3: I say I want to wear sponsored T shirts. No

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Speaker 3: one buys, no one has interest. Six months later, maybe

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Speaker 3: three months later, maybe one month later, I give up cool,

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Speaker 3: Like who cares, you know, Like, let me move on

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Speaker 3: to my next idea. And I think the other thing

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Speaker 3: that I have really learned over the years is you

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Speaker 3: don't get what you don't ask for. And I literally

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Speaker 3: use this in my daily life, like this is something

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Speaker 3: like I'll use almost anywhere in all aspects of life.

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Speaker 3: And my wife really hates it sometimes where she's like,

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Speaker 3: don't ask for that thing, Like you shouldn't ask for that,

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Speaker 3: like they told you what the offer was to buy

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Speaker 3: this car or whatever. And I'm like, yeah, but what

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Speaker 3: does it hurt if I just ask for something different

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Speaker 3: and the worst thing they're going to do is say no.

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Speaker 3: And yes, I get it. It can be uncomfortable and

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Speaker 3: it can be really difficult. But when it comes to

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Speaker 3: building businesses and like chasing down ideas and trying to

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Speaker 3: do things that people haven't haven't done before, or even

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Speaker 3: trying to do things people have done before and just

385
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Speaker 3: doing them differently, Yeah, you're gonna run into resistance. You're

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Speaker 3: gonna run into people who don't like what you're doing.

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Speaker 3: They're afraid of what you're doing, especially friends and family. Boy,

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Speaker 3: they are going to push their fears on you like crazy,

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Speaker 3: and they're going to tell you everything you're trying to

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Speaker 3: do is a bad idea. Take it from someone who

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Speaker 3: wore sponsored T shirts for a living for five years

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Speaker 3: and sold their last name. But it's not about that

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Speaker 3: to me. To me, it's about going, yeah, but I

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Speaker 3: love the Steve Jobs quote, and I'm not going to

395
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Speaker 3: nail it. But it's like you look around and everything

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Speaker 3: around you was created by people just like you, right,

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Speaker 3: and so it's like just accepting this idea that like

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Speaker 3: no one else is really that much more special than

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Speaker 3: anybody else. Granted, there are people who are geniuses and

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Speaker 3: like building things that you and I can't build. But

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Speaker 3: I think the reality is that the time that we

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Speaker 3: live in right now, the opportunities are endless for trying

403
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Speaker 3: to chase down your ideas, and the worst thing you

404
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Speaker 3: can do is stop your own idea from having a

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Speaker 3: chance to even happen by not even giving it a chance,

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Speaker 3: by just saying like, oh, I don't think this is

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Speaker 3: gonna work, or I've tried it for a week and

408
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Speaker 3: nothing really, you know, went Well, I don't have a

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Speaker 3: million dollars in my bank account, yet so I'm gonna

410
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Speaker 3: give up and that's not really gonna get you anywhere

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Speaker 3: in life. And so I think it's about trying to

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Speaker 3: like push things forward, embrace that failure, see what happens,

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Speaker 3: and just keep asking questions, keep trying to do things

414
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Speaker 3: that maybe feel uncomfortable. But you know, if you do

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00:16:52,280 --> 00:16:53,720
Speaker 3: it a little bit more than somebody else, you're going

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Speaker 3: to get further than anybody else.

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Speaker 1: Will I like that. Yeah. One of the things too.

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Speaker 1: It seems like, at least as I look around on

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Speaker 1: your website, calm is a word I saw a lot,

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Speaker 1: and that seems to be kind of like what you're

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Speaker 1: striving for in your business now, what you're trying to

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Speaker 1: help others achieve. And this kind of flies in the

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Speaker 1: face of something Matt mentioned in the intro, kind of

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Speaker 1: maybe that early Gary Vaynerchuck vibe of like hustle till

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Speaker 1: you drop dead. Why is calm such a core tenet

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Speaker 1: for you guys? And is it just kind of a

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Speaker 1: pushback against that hustle culture that got out of whack

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Speaker 1: for a while.

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Speaker 3: Very quick funny story, I did not know who Gary

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Speaker 3: Vaynerchuk was in like twenty ten. I think we were

431
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Speaker 3: both speaking at a conference and I sat down to

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Speaker 3: do my live video show. It was at three o'clock

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Speaker 3: every single day, and I was doing it like in

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Speaker 3: the kind of like the off area of the conference,

435
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Speaker 3: and so I'm on video and I have like my

436
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Speaker 3: like setup and my camera and everything in a mic.

437
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Speaker 4: And Gary walks by and he's like, what are you doing? Man?

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Speaker 3: I'm literally talking like I'm doing I'm live and he

439
00:17:53,160 --> 00:17:55,119
Speaker 3: just like interrupts. Now, anybody who knows Gary is like,

440
00:17:55,160 --> 00:17:56,639
Speaker 3: of course. And I was like, oh, I'm doing this

441
00:17:56,680 --> 00:17:58,320
Speaker 3: live stream on ustream and he was like, oh I

442
00:17:58,359 --> 00:18:00,919
Speaker 3: know Ustream And I was like, okay, cool man. I

443
00:18:00,960 --> 00:18:02,399
Speaker 3: was like waiting for him to leave. He was like,

444
00:18:02,400 --> 00:18:03,919
Speaker 3: do you mind if I hop on? And I was

445
00:18:03,960 --> 00:18:05,840
Speaker 3: like I guess, Like who are you? And so he

446
00:18:05,920 --> 00:18:08,720
Speaker 3: sits down, and I think at the time I had

447
00:18:08,800 --> 00:18:10,800
Speaker 3: I'd gained a lot of traction on ustream and I

448
00:18:10,840 --> 00:18:12,560
Speaker 3: was a good partner with them, and they would put

449
00:18:12,600 --> 00:18:13,879
Speaker 3: me on the homepage and so I would get like

450
00:18:14,119 --> 00:18:17,679
Speaker 3: twenty thousand people watching my daily live videos. And he

451
00:18:17,800 --> 00:18:20,680
Speaker 3: sat down and people were like, oh my gosh, it's

452
00:18:20,680 --> 00:18:23,040
Speaker 3: Gary Vaynerchuk, Like Gary, what's up? And I was like, wait,

453
00:18:23,119 --> 00:18:25,520
Speaker 3: who is this person? Like that's how I got introduced

454
00:18:25,520 --> 00:18:27,320
Speaker 3: to him, like I was doing live stream and so

455
00:18:28,119 --> 00:18:30,760
Speaker 3: I actually I was very inspired by Gary because we

456
00:18:30,760 --> 00:18:33,280
Speaker 3: were very i think kindred spirits in the hustle at

457
00:18:33,280 --> 00:18:36,600
Speaker 3: that time in life. But I very quickly realized, like,

458
00:18:37,280 --> 00:18:40,480
Speaker 3: that doesn't suit me forever. And also I'm not Gary Vaynerchuk.

459
00:18:40,520 --> 00:18:42,479
Speaker 3: I don't have all the resources, I don't have all

460
00:18:42,560 --> 00:18:44,879
Speaker 3: the energy, I don't have the drive and like the

461
00:18:44,880 --> 00:18:47,840
Speaker 3: goals that he has, And I think that really threw

462
00:18:47,840 --> 00:18:50,159
Speaker 3: a curveball to me for a few years where I

463
00:18:50,240 --> 00:18:55,080
Speaker 3: was really striving to match the goals and the things

464
00:18:55,119 --> 00:18:57,480
Speaker 3: that those types of people wanted that I was kind

465
00:18:57,480 --> 00:19:01,040
Speaker 3: of surrounded by in some capacity and definitely included in

466
00:19:01,080 --> 00:19:03,760
Speaker 3: a lot of different articles and things, But that wasn't

467
00:19:03,840 --> 00:19:05,800
Speaker 3: for me. Like I didn't want to be a person

468
00:19:05,840 --> 00:19:07,399
Speaker 3: who hustled all the time. I didn't want to be

469
00:19:07,440 --> 00:19:09,480
Speaker 3: a person who had to hire a team of twenty people.

470
00:19:09,760 --> 00:19:12,560
Speaker 3: I just wanted to run businesses that felt calm, that

471
00:19:12,640 --> 00:19:15,320
Speaker 3: were fun, that solved a problem for people in interesting ways,

472
00:19:15,560 --> 00:19:17,800
Speaker 3: that felt like they were different from anything else people

473
00:19:17,800 --> 00:19:19,639
Speaker 3: would sign up for or buy or what have you.

474
00:19:20,040 --> 00:19:22,040
Speaker 3: And yeah, my wife and I really started to kind

475
00:19:22,040 --> 00:19:26,000
Speaker 3: of construct what felt like was a departure from what

476
00:19:26,280 --> 00:19:28,440
Speaker 3: most people were doing in business, which is like trying

477
00:19:28,440 --> 00:19:30,160
Speaker 3: to work all these hours to make all this money,

478
00:19:30,200 --> 00:19:32,040
Speaker 3: to do all this stuff, and instead go, well, what

479
00:19:32,080 --> 00:19:34,320
Speaker 3: if insaid, we just decide We're gonna work probably for

480
00:19:34,440 --> 00:19:37,040
Speaker 3: more years, but we're gonna love what we do. We're

481
00:19:37,040 --> 00:19:39,159
Speaker 3: gonna love the audience we build. We're not going to

482
00:19:39,240 --> 00:19:40,640
Speaker 3: have a packed schedule.

483
00:19:40,200 --> 00:19:41,800
Speaker 2: That we have to work eight hours a day or

484
00:19:41,840 --> 00:19:43,320
Speaker 2: five hours a day or four hours a day.

485
00:19:43,680 --> 00:19:45,879
Speaker 3: We traveled full time in twenty twenty two and we

486
00:19:45,960 --> 00:19:49,040
Speaker 3: ran two businesses, and I think we probably spent combined

487
00:19:49,280 --> 00:19:51,400
Speaker 3: ten hours a week working on those two businesses.

488
00:19:51,680 --> 00:19:52,320
Speaker 4: And it could have been.

489
00:19:52,359 --> 00:19:54,560
Speaker 3: Less, Like I could have probably outsourced five of those

490
00:19:54,600 --> 00:19:57,199
Speaker 3: hours to someone doing customer support emails. But I just

491
00:19:57,280 --> 00:19:58,960
Speaker 3: like doing them because I love our customers.

492
00:19:59,080 --> 00:20:00,480
Speaker 4: So yeah, we I've really.

493
00:20:00,320 --> 00:20:03,600
Speaker 3: Shifted into this idea of helping creators build calm businesses.

494
00:20:03,920 --> 00:20:05,840
Speaker 3: And a lot of that is just ignoring a lot

495
00:20:05,880 --> 00:20:07,320
Speaker 3: of the noise of like you've got to be posting

496
00:20:07,320 --> 00:20:10,359
Speaker 3: on Instagram or TikTok seventeen times a day so that

497
00:20:10,440 --> 00:20:13,520
Speaker 3: you can get four more email subscribers, Like what is

498
00:20:13,560 --> 00:20:16,359
Speaker 3: the point of these things as opposed to being like,

499
00:20:16,640 --> 00:20:18,080
Speaker 3: what are the systems that run your business?

500
00:20:18,160 --> 00:20:18,200
Speaker 2: Like?

501
00:20:18,240 --> 00:20:21,080
Speaker 4: What problem does your business actually solve for who? How

502
00:20:21,119 --> 00:20:22,679
Speaker 4: do you do that? In an interesting way?

503
00:20:23,080 --> 00:20:25,439
Speaker 3: What marketing channels are you using that you actually like

504
00:20:25,840 --> 00:20:28,560
Speaker 3: spending time on that you don't hate logging into every

505
00:20:28,600 --> 00:20:30,240
Speaker 3: day of your life. And I'm not going to say

506
00:20:30,240 --> 00:20:32,479
Speaker 3: that starting and running a calm business is easy. It

507
00:20:32,520 --> 00:20:34,919
Speaker 3: takes years. It took us four years to get our

508
00:20:34,960 --> 00:20:38,600
Speaker 3: wandering aim flee business to profitability, but that four years

509
00:20:38,640 --> 00:20:41,679
Speaker 3: spent has now afforded us three years after that and

510
00:20:41,720 --> 00:20:44,840
Speaker 3: now years beyond, where we can run calm businesses that

511
00:20:44,880 --> 00:20:48,080
Speaker 3: we love and that we are so passionate about running

512
00:20:48,080 --> 00:20:50,199
Speaker 3: in a way that feels in totally alignment to what

513
00:20:50,240 --> 00:20:51,080
Speaker 3: we want in life.

514
00:20:51,200 --> 00:20:53,200
Speaker 2: I love that that makes so much sense. And it's

515
00:20:53,200 --> 00:20:56,159
Speaker 2: worth mentioning too that we're talking about twenty years of

516
00:20:56,160 --> 00:20:58,440
Speaker 2: you having try some of these other off the wall

517
00:20:58,560 --> 00:21:00,200
Speaker 2: sort of ideas and say, like you you know, you

518
00:21:00,280 --> 00:21:02,240
Speaker 2: quickly run through them and it's just like this dude

519
00:21:02,280 --> 00:21:05,879
Speaker 2: is anything but calm. But then you kind of you

520
00:21:05,920 --> 00:21:09,000
Speaker 2: outline where y'all are now, And I think that's that's awesome,

521
00:21:09,000 --> 00:21:12,080
Speaker 2: and you kind of you're hitting on a key point

522
00:21:12,880 --> 00:21:15,600
Speaker 2: where early on into business, I think there is a

523
00:21:15,600 --> 00:21:18,160
Speaker 2: lot of hustle. You are working a lot harder than

524
00:21:18,200 --> 00:21:19,960
Speaker 2: maybe you want to. And one of the things you

525
00:21:20,000 --> 00:21:22,600
Speaker 2: said was that early on you're kind of drawn into

526
00:21:22,600 --> 00:21:25,520
Speaker 2: that hustle, hustle culture, but you realize that this is

527
00:21:25,560 --> 00:21:27,760
Speaker 2: not something I want to do forever. How do you

528
00:21:27,760 --> 00:21:31,119
Speaker 2: help folks to think through where that line of demarcation

529
00:21:31,320 --> 00:21:33,199
Speaker 2: is as they're thinking, Okay, well, we've got to get

530
00:21:33,200 --> 00:21:35,919
Speaker 2: this thing off the ground. Is it once it's you know,

531
00:21:35,960 --> 00:21:38,679
Speaker 2: once it starts bringing in profit? Is it when you

532
00:21:38,760 --> 00:21:40,600
Speaker 2: have systems in place? Like what does that look like

533
00:21:40,640 --> 00:21:43,760
Speaker 2: for someone to kind of make the decision to to say, hey,

534
00:21:43,840 --> 00:21:45,200
Speaker 2: how do we how do we make this a little

535
00:21:45,240 --> 00:21:47,560
Speaker 2: more automated, a little more on cruise control?

536
00:21:47,840 --> 00:21:49,920
Speaker 3: Number one, I think people have to define what their

537
00:21:50,160 --> 00:21:52,119
Speaker 3: enough goals are for their business. And I think this

538
00:21:52,240 --> 00:21:54,080
Speaker 3: is like the number one problem that a lot of

539
00:21:54,119 --> 00:21:56,280
Speaker 3: business owners miss out on when they first get started

540
00:21:56,560 --> 00:21:59,359
Speaker 3: is they just have misaligned goals and so they go, well,

541
00:21:59,400 --> 00:22:02,560
Speaker 3: of course I want a million dollar business this year. Well, yeah,

542
00:22:02,560 --> 00:22:04,880
Speaker 3: so does everybody else, But are you willing to put

543
00:22:04,880 --> 00:22:06,400
Speaker 3: in the time and effort that it takes to build

544
00:22:06,440 --> 00:22:08,920
Speaker 3: a million dollar business, Because for the majority of people,

545
00:22:08,920 --> 00:22:10,720
Speaker 3: and not just all the clickbait crap that we see

546
00:22:10,800 --> 00:22:12,560
Speaker 3: online that tells you that that can happen in like

547
00:22:12,640 --> 00:22:15,040
Speaker 3: thirty days by spending one thousand dollars on some course,

548
00:22:15,640 --> 00:22:18,320
Speaker 3: it takes so much effort. And so I think the

549
00:22:18,359 --> 00:22:20,879
Speaker 3: reality is for probably all your listeners, I'd listened to

550
00:22:20,880 --> 00:22:22,600
Speaker 3: a bunch of episodes of your podcast, I can tell

551
00:22:22,640 --> 00:22:25,119
Speaker 3: that you guys are thoughtful, you care about your listeners.

552
00:22:25,160 --> 00:22:27,320
Speaker 3: You're not trying to have get rich quick schemes that

553
00:22:27,359 --> 00:22:31,159
Speaker 3: don't work. It's about being super honest with your life

554
00:22:31,240 --> 00:22:33,359
Speaker 3: and what you want and what you're trying to build.

555
00:22:33,520 --> 00:22:35,600
Speaker 3: So I think for a lot of people, when they

556
00:22:35,600 --> 00:22:37,879
Speaker 3: say I want to build my own business, maybe what

557
00:22:37,920 --> 00:22:40,200
Speaker 3: they want to actually build is like five hundred and

558
00:22:40,200 --> 00:22:43,119
Speaker 3: two one thousand dollars in like side hustle income that

559
00:22:43,200 --> 00:22:45,439
Speaker 3: you only have to spend five hours a week on

560
00:22:45,480 --> 00:22:47,600
Speaker 3: because that's all the time you have, Like you're a parent,

561
00:22:47,880 --> 00:22:49,720
Speaker 3: you have a full time job, like it just you

562
00:22:49,720 --> 00:22:51,800
Speaker 3: don't have the time to build a million dollar business

563
00:22:51,800 --> 00:22:53,520
Speaker 3: in a year. But what you do is you look

564
00:22:53,560 --> 00:22:55,200
Speaker 3: at and you go great. So in my first year,

565
00:22:55,280 --> 00:22:57,560
Speaker 3: a win would be making one thousand dollars a month

566
00:22:57,600 --> 00:22:59,800
Speaker 3: with this business and not spending so much time that

567
00:22:59,840 --> 00:23:02,320
Speaker 3: I'm feeling like I'm burnt out working on it. Then

568
00:23:02,359 --> 00:23:04,840
Speaker 3: in the second year, maybe I'm able to double or

569
00:23:04,880 --> 00:23:07,960
Speaker 3: triple that income through finding out like what marketing channels

570
00:23:08,000 --> 00:23:10,760
Speaker 3: are working, what audience am I actually attracting, What problem

571
00:23:10,800 --> 00:23:13,159
Speaker 3: am I solving that I can amplify that problem to

572
00:23:13,280 --> 00:23:15,680
Speaker 3: more people, and then you kind of grow from there.

573
00:23:15,840 --> 00:23:18,360
Speaker 3: And this is like the antithetical advice to what everybody's

574
00:23:18,400 --> 00:23:20,720
Speaker 3: looking for online, which is how can I do it fast?

575
00:23:20,840 --> 00:23:22,840
Speaker 3: How can AI help me solve all these problems? And

576
00:23:22,840 --> 00:23:25,040
Speaker 3: like get my business going and listen, I'm all for

577
00:23:25,560 --> 00:23:28,200
Speaker 3: doing things as fast as possible, but I will tell

578
00:23:28,240 --> 00:23:32,199
Speaker 3: you from twenty years experience, as you casually mentioned, the

579
00:23:32,320 --> 00:23:35,159
Speaker 3: faster that you try to work, the more you are

580
00:23:35,160 --> 00:23:37,240
Speaker 3: going to burn out on what you're doing, and the

581
00:23:37,280 --> 00:23:39,000
Speaker 3: more stress you're going to cause in your life. And

582
00:23:39,040 --> 00:23:41,320
Speaker 3: it's kind of that classic thing of like you can

583
00:23:41,359 --> 00:23:43,440
Speaker 3: go into the gym if you haven't ever worked out before,

584
00:23:43,480 --> 00:23:46,080
Speaker 3: and you can lift all the weights as heavy as possible,

585
00:23:46,119 --> 00:23:48,520
Speaker 3: but you're gonna your body's gonna feel like absolute crap

586
00:23:48,560 --> 00:23:50,320
Speaker 3: for like the next week, and then you're gonna not

587
00:23:50,359 --> 00:23:52,480
Speaker 3: want to go to the gym for six months. Or

588
00:23:52,840 --> 00:23:54,960
Speaker 3: you could just go do like five push ups, a

589
00:23:54,960 --> 00:23:57,040
Speaker 3: couple jumping jacks, go for a walk around your block,

590
00:23:57,200 --> 00:24:00,119
Speaker 3: feel good about yourself, and then tomorrow maybe do one

591
00:24:00,240 --> 00:24:01,680
Speaker 3: or two more of those things, and then the next

592
00:24:01,760 --> 00:24:03,199
Speaker 3: day do one or two more, and you start to

593
00:24:03,240 --> 00:24:06,080
Speaker 3: build this compounding effect of better habits.

594
00:24:06,320 --> 00:24:07,840
Speaker 4: And I think the same thing is true for business.

595
00:24:07,880 --> 00:24:10,479
Speaker 3: It's just people start out with misaligned goals and they

596
00:24:10,480 --> 00:24:12,520
Speaker 3: don't really define what enough looks like for them when

597
00:24:12,520 --> 00:24:13,359
Speaker 3: they're getting started.

598
00:24:13,680 --> 00:24:15,760
Speaker 1: Yeah, that's great stuff, Jason. All right, we get with

599
00:24:15,800 --> 00:24:17,080
Speaker 1: so much more we want to get to with you,

600
00:24:17,359 --> 00:24:18,840
Speaker 1: including like, well, I don't know, how do you come

601
00:24:18,960 --> 00:24:21,280
Speaker 1: up with a business idea. You've come up with a

602
00:24:21,280 --> 00:24:23,720
Speaker 1: bunch of them. We'll get to that and more right

603
00:24:23,720 --> 00:24:24,160
Speaker 1: after this.

604
00:24:32,280 --> 00:24:35,439
Speaker 2: We are back from the break speaking with Jason, Zeke

605
00:24:36,160 --> 00:24:39,920
Speaker 2: and Jason. So, before the break, you mentioned the misaligned

606
00:24:40,000 --> 00:24:42,639
Speaker 2: goals a whole lot when it came to I guess

607
00:24:42,720 --> 00:24:43,280
Speaker 2: how a lot.

608
00:24:43,200 --> 00:24:45,160
Speaker 1: Of folks get off track. So for you.

609
00:24:45,760 --> 00:24:47,520
Speaker 2: So, like we are going to talk about your business

610
00:24:47,600 --> 00:24:52,000
Speaker 2: and how it is that y'all shepherd along new business entrepreneurs.

611
00:24:52,320 --> 00:24:55,280
Speaker 2: But what exactly is enough for you? I guess, like,

612
00:24:55,320 --> 00:24:57,240
Speaker 2: what are your personal goals right now? Is it to

613
00:24:57,280 --> 00:24:59,480
Speaker 2: be able to work a little bit less? You mentioned

614
00:24:59,520 --> 00:25:01,720
Speaker 2: a couple or a few years ago. Now you and

615
00:25:01,720 --> 00:25:04,440
Speaker 2: your wife traveling a whole lot where you weren't working

616
00:25:04,480 --> 00:25:06,199
Speaker 2: a ton? What does that look like for you now?

617
00:25:06,200 --> 00:25:07,199
Speaker 2: What are you trying to achieve?

618
00:25:07,440 --> 00:25:09,840
Speaker 3: Yeah, I think it's actually helpful to give a little

619
00:25:09,880 --> 00:25:12,159
Speaker 3: bit of like quick history on this is you know,

620
00:25:12,240 --> 00:25:14,720
Speaker 3: when I first started setting goals, it was exactly what

621
00:25:14,760 --> 00:25:15,920
Speaker 3: I just talked about, which is like, I want to

622
00:25:15,920 --> 00:25:18,679
Speaker 3: make a million dollars per year. Why, you know, because

623
00:25:18,680 --> 00:25:20,040
Speaker 3: like I've seen other people do that, And when I

624
00:25:20,080 --> 00:25:21,840
Speaker 3: actually like looked at what it would take to do

625
00:25:21,880 --> 00:25:23,719
Speaker 3: that and I tried to do that myself, it just

626
00:25:23,760 --> 00:25:26,040
Speaker 3: wasn't sustainable for the type of business I was running.

627
00:25:26,280 --> 00:25:26,920
Speaker 4: So as we.

628
00:25:26,840 --> 00:25:28,920
Speaker 3: Started to get better at these goals, it really started

629
00:25:28,920 --> 00:25:30,880
Speaker 3: to shift into exactly what you're talking about, which is like, well,

630
00:25:30,960 --> 00:25:32,639
Speaker 3: what do I want my week to look like? What

631
00:25:32,680 --> 00:25:34,520
Speaker 3: do I want my day to look like? And what

632
00:25:34,600 --> 00:25:37,840
Speaker 3: money would actually be enough and when we sat down

633
00:25:37,880 --> 00:25:40,399
Speaker 3: and did and this actually only came because that I

634
00:25:40,480 --> 00:25:43,679
Speaker 3: re shirt business ended up actually in debt, and it

635
00:25:43,800 --> 00:25:45,760
Speaker 3: ended in debt because I tried to scale it too quickly,

636
00:25:45,800 --> 00:25:48,840
Speaker 3: too fast. Again, I was chasing hustle culture. Gary Vee

637
00:25:48,880 --> 00:25:51,200
Speaker 3: was influencing me like crazy, and.

638
00:25:51,320 --> 00:25:52,280
Speaker 4: I got to this place.

639
00:25:52,520 --> 00:25:54,000
Speaker 3: We got to this place, my wife and I where

640
00:25:54,040 --> 00:25:55,879
Speaker 3: we said, like, we've got to draw a line in

641
00:25:55,880 --> 00:25:57,560
Speaker 3: the sand, and what does this look like? What do

642
00:25:57,600 --> 00:26:01,000
Speaker 3: we really need to survive? And so we really started

643
00:26:01,040 --> 00:26:02,919
Speaker 3: like thinking through this stuff and after like a year

644
00:26:03,000 --> 00:26:04,879
Speaker 3: or two, we kind of came up with two formulas.

645
00:26:05,080 --> 00:26:08,680
Speaker 3: One is what we call the number MMM monthly minimum

646
00:26:08,720 --> 00:26:11,800
Speaker 3: magic number. And this is just figuring out what your

647
00:26:11,920 --> 00:26:14,280
Speaker 3: baseline baseline expenses are. And I'm sure you guys have

648
00:26:14,320 --> 00:26:16,040
Speaker 3: talked about this with other people at nauseum, so I'm

649
00:26:16,040 --> 00:26:17,040
Speaker 3: not going to go too far into it.

650
00:26:17,119 --> 00:26:18,479
Speaker 2: We call it the paraones budget.

651
00:26:18,520 --> 00:26:24,040
Speaker 3: Also the BBB fantastic BBBBB mmm. Yeah, but so many

652
00:26:24,080 --> 00:26:26,639
Speaker 3: people don't even know those numbers. And once you have

653
00:26:26,720 --> 00:26:29,520
Speaker 3: those numbers as a baseline, which is why yours is baseline,

654
00:26:29,680 --> 00:26:32,920
Speaker 3: is you can figure out Okay, great, I know that.

655
00:26:33,160 --> 00:26:35,359
Speaker 3: Now what would an enough number look like? That's like

656
00:26:35,400 --> 00:26:37,720
Speaker 3: my next number, that would feel really good, but it's

657
00:26:37,720 --> 00:26:39,760
Speaker 3: actually kind of achievable. And so for us, what we

658
00:26:39,840 --> 00:26:41,840
Speaker 3: ended up doing is we sat down and we looked

659
00:26:41,840 --> 00:26:43,840
Speaker 3: at what that number could be and we just we

660
00:26:43,880 --> 00:26:45,280
Speaker 3: just thought about it. We just talked about it. We

661
00:26:45,359 --> 00:26:47,000
Speaker 3: just said, okay, well, how much money would we want

662
00:26:47,040 --> 00:26:48,919
Speaker 3: to spend on rent a month for a house or

663
00:26:49,160 --> 00:26:50,840
Speaker 3: if we want to buy a house of mortgage. How

664
00:26:50,880 --> 00:26:52,680
Speaker 3: much money do we need for food and for stuff?

665
00:26:52,680 --> 00:26:54,200
Speaker 3: And as we talked about the beginning of this, are

666
00:26:54,359 --> 00:26:58,880
Speaker 3: my personal baking expenses, budgets? What are those things? And

667
00:26:58,960 --> 00:27:00,879
Speaker 3: we got to a number and this was actually in

668
00:27:00,920 --> 00:27:03,159
Speaker 3: twenty eighteen. We set this number of thirty three thousand

669
00:27:03,200 --> 00:27:05,040
Speaker 3: dollars a month. It just kind of felt nice that

670
00:27:05,080 --> 00:27:07,640
Speaker 3: it was like a weird number, and we wrote about

671
00:27:07,680 --> 00:27:09,840
Speaker 3: this entire journey. You can actually go read about it

672
00:27:09,840 --> 00:27:13,040
Speaker 3: at Wanderingamfay dot com slash three three zero if any

673
00:27:13,040 --> 00:27:14,960
Speaker 3: of your listeners want to read about it. It took

674
00:27:15,040 --> 00:27:18,760
Speaker 3: us four years to achieve that number, but once we

675
00:27:18,840 --> 00:27:20,520
Speaker 3: I think it was three years once we got to

676
00:27:20,640 --> 00:27:24,280
Speaker 3: that number. By the time we got to it. It

677
00:27:24,320 --> 00:27:26,560
Speaker 3: didn't feel like we had to move the goalpost. It

678
00:27:26,600 --> 00:27:29,560
Speaker 3: felt like, oh, we set this number. This number was

679
00:27:29,600 --> 00:27:31,280
Speaker 3: for us to live a good life and have enough

680
00:27:31,280 --> 00:27:33,440
Speaker 3: money every month to be able to afford the things

681
00:27:33,520 --> 00:27:35,560
Speaker 3: we want. Now we don't have to go chasing a

682
00:27:35,560 --> 00:27:40,080
Speaker 3: bigger number. However, life changes, circumstances changes. We want to

683
00:27:40,119 --> 00:27:42,440
Speaker 3: start a family, we have parents who are getting older.

684
00:27:42,440 --> 00:27:44,040
Speaker 3: We need to start setting money aside so we can

685
00:27:44,080 --> 00:27:45,679
Speaker 3: take care of them. If that needs to happen.

686
00:27:45,920 --> 00:27:46,200
Speaker 4: Great.

687
00:27:46,240 --> 00:27:48,840
Speaker 3: So we reassessed that number and we set a new number,

688
00:27:48,880 --> 00:27:50,840
Speaker 3: and it was based on a lot of new circumstances.

689
00:27:51,119 --> 00:27:54,000
Speaker 3: But I think the real value is in creating an

690
00:27:54,119 --> 00:27:58,280
Speaker 3: enough number you'd decide for yourself what matters in your life.

691
00:27:58,400 --> 00:28:00,840
Speaker 3: Because it's so easy to scroll through Instagram or TikTok

692
00:28:00,920 --> 00:28:03,400
Speaker 3: or whatever and see all these lives of people and

693
00:28:03,480 --> 00:28:05,280
Speaker 3: who even knows that they're making it all up. But

694
00:28:05,440 --> 00:28:09,000
Speaker 3: it looks amazing, But it might not be amazing for you.

695
00:28:09,119 --> 00:28:10,200
Speaker 4: It just looks amazing.

696
00:28:10,560 --> 00:28:12,000
Speaker 3: And so I think the biggest thing is to really

697
00:28:12,119 --> 00:28:14,840
Speaker 3: do some self reflection, really sit through and think about

698
00:28:14,840 --> 00:28:15,840
Speaker 3: like what really.

699
00:28:16,000 --> 00:28:16,680
Speaker 4: Like, what do I want?

700
00:28:16,720 --> 00:28:19,040
Speaker 3: What would make me truly happy? And don't just go

701
00:28:19,119 --> 00:28:21,240
Speaker 3: with the things that are out in the ether that

702
00:28:21,280 --> 00:28:24,040
Speaker 3: seem cool on the internet. Actually really get introspective with

703
00:28:24,080 --> 00:28:26,399
Speaker 3: yourself on the things that you want, and you might realize, oh,

704
00:28:26,400 --> 00:28:28,440
Speaker 3: I actually want a lot less than I think I do.

705
00:28:28,600 --> 00:28:31,199
Speaker 3: I'm just being sent a bunch of messages that I

706
00:28:31,280 --> 00:28:32,480
Speaker 3: need more when I really don't.

707
00:28:32,960 --> 00:28:37,399
Speaker 1: Did the artificially impose constraints of your enough plan? Did

708
00:28:37,440 --> 00:28:39,120
Speaker 1: it ever make you feel like you were doing your

709
00:28:39,120 --> 00:28:42,600
Speaker 1: business a disservice, like, ah, man, I really could grow

710
00:28:42,640 --> 00:28:45,000
Speaker 1: this thing, and maybe it would be more fun to

711
00:28:45,240 --> 00:28:47,800
Speaker 1: just kind of plow more effort and try to grow

712
00:28:47,800 --> 00:28:50,400
Speaker 1: it even bigger, even though yeah, it's enough money. Did

713
00:28:50,400 --> 00:28:53,560
Speaker 1: that ever feel like, ah man, I wish I could

714
00:28:53,600 --> 00:28:55,600
Speaker 1: put more into this business. But now it feels like

715
00:28:56,200 --> 00:28:57,320
Speaker 1: I've kind of told myself no.

716
00:28:58,000 --> 00:28:59,960
Speaker 3: You know the only time that ever happened was when

717
00:29:00,040 --> 00:29:03,240
Speaker 3: I would go to like meetups or like little mastermind

718
00:29:03,240 --> 00:29:06,080
Speaker 3: groups with other entrepreneurs who were making a bunch more money,

719
00:29:06,080 --> 00:29:08,440
Speaker 3: but then they also had much bigger goals. Is I

720
00:29:08,480 --> 00:29:11,240
Speaker 3: would go, oh, I think I'm short changing us, you know,

721
00:29:11,320 --> 00:29:13,880
Speaker 3: like we're just trying to make them easily. Thirty three

722
00:29:13,960 --> 00:29:16,480
Speaker 3: thousand dollars a month, which, by the way, not easily,

723
00:29:17,000 --> 00:29:19,440
Speaker 3: and you know, you're hearing other people talk about, well,

724
00:29:19,480 --> 00:29:21,040
Speaker 3: you know they're making one hundred thousand dollars a month

725
00:29:21,120 --> 00:29:23,680
Speaker 3: or two hundred thousand or more than that, and you realize,

726
00:29:23,720 --> 00:29:26,120
Speaker 3: like you do have those thoughts. But then what we

727
00:29:26,160 --> 00:29:28,440
Speaker 3: always came back to is, but I don't know what

728
00:29:28,480 --> 00:29:30,520
Speaker 3: their life looks like, and I don't know how much

729
00:29:30,560 --> 00:29:33,080
Speaker 3: stress they have. I don't know how happy they actually are,

730
00:29:33,120 --> 00:29:34,920
Speaker 3: because it's really easy to show up in this group

731
00:29:35,000 --> 00:29:37,520
Speaker 3: and like put on a face. But I know for us,

732
00:29:37,680 --> 00:29:40,720
Speaker 3: like we work less than you know, twenty hours a

733
00:29:40,720 --> 00:29:43,360
Speaker 3: week most of the time, and we're super happy. We

734
00:29:43,480 --> 00:29:45,280
Speaker 3: have plenty of time for exercise, we have plenty of

735
00:29:45,320 --> 00:29:47,240
Speaker 3: times for exploring this new country that we live in,

736
00:29:47,400 --> 00:29:50,040
Speaker 3: and even before moving into a whole different country, we

737
00:29:50,080 --> 00:29:52,320
Speaker 3: had plenty of time to just chase other ideas and

738
00:29:52,400 --> 00:29:54,360
Speaker 3: have fun. And you know, when Tears of the Kingdom

739
00:29:54,360 --> 00:29:56,160
Speaker 3: came out, I had a full schedule open where I

740
00:29:56,160 --> 00:29:58,840
Speaker 3: could unload one hundred hours onto this business. And I

741
00:29:58,920 --> 00:30:00,640
Speaker 3: know that a lot of people listen, they don't have

742
00:30:00,720 --> 00:30:03,520
Speaker 3: that luxury, but we also didn't have that luxury six

743
00:30:03,600 --> 00:30:07,000
Speaker 3: years ago either, and we built a plan to create that.

744
00:30:07,080 --> 00:30:09,400
Speaker 3: And I think that's what so many people miss out

745
00:30:09,440 --> 00:30:12,120
Speaker 3: on is they see maybe a one year opportunity is

746
00:30:12,160 --> 00:30:14,760
Speaker 3: all they have to make a business that can support them,

747
00:30:15,000 --> 00:30:16,280
Speaker 3: And you just have to zoom the lens out a

748
00:30:16,320 --> 00:30:19,280
Speaker 3: little bit further and going back to your question, try

749
00:30:19,280 --> 00:30:21,880
Speaker 3: to get some of the people out of your view,

750
00:30:21,920 --> 00:30:24,120
Speaker 3: your immediate view, who are going to be influencing you

751
00:30:24,160 --> 00:30:26,800
Speaker 3: to make bigger goals than you actually need to make,

752
00:30:26,920 --> 00:30:29,240
Speaker 3: and to see your goals as not enough when they're

753
00:30:29,240 --> 00:30:30,800
Speaker 3: plenty enough because they're good enough for you.

754
00:30:31,640 --> 00:30:33,600
Speaker 2: I think like a big part of this is, like

755
00:30:33,640 --> 00:30:36,320
Speaker 2: you're talking about choosing a weird number that you know

756
00:30:36,360 --> 00:30:38,560
Speaker 2: that y'all were shooting for. Like you're talking about leaning

757
00:30:38,600 --> 00:30:40,719
Speaker 2: into the weird. You're talking about having a ton of

758
00:30:40,760 --> 00:30:44,960
Speaker 2: fun as well. And what is it about folks who

759
00:30:45,560 --> 00:30:49,719
Speaker 2: seem to be less tempted or less allured by the

760
00:30:49,760 --> 00:30:52,640
Speaker 2: fun and the weird and instead they're maybe more intent

761
00:30:52,720 --> 00:30:54,720
Speaker 2: on going for like the normal. Like we've got some

762
00:30:54,760 --> 00:30:58,240
Speaker 2: friends in our lives and they're very like normal, and

763
00:30:58,280 --> 00:31:00,480
Speaker 2: there's nothing wrong with that, Like everyone has has like

764
00:31:00,480 --> 00:31:03,880
Speaker 2: different tastes and naturally abnormal, but like there's I don't like,

765
00:31:03,880 --> 00:31:06,720
Speaker 2: there's something about the weird that I think can just

766
00:31:06,800 --> 00:31:10,040
Speaker 2: open other opportunities to you. But do you end up

767
00:31:10,040 --> 00:31:12,480
Speaker 2: talking with a lot of folks who work with wandering

768
00:31:12,520 --> 00:31:15,520
Speaker 2: aimfully who where you're having a tough time kind of

769
00:31:15,520 --> 00:31:18,400
Speaker 2: like breaking through them thinking through what it is that

770
00:31:18,400 --> 00:31:20,600
Speaker 2: they should be doing as opposed to, Hey, what do

771
00:31:20,640 --> 00:31:21,560
Speaker 2: you actually.

772
00:31:21,320 --> 00:31:21,760
Speaker 1: Want to do?

773
00:31:21,840 --> 00:31:24,480
Speaker 2: What sounds fun to you? What is weird but weird

774
00:31:24,520 --> 00:31:27,560
Speaker 2: enough to provide some like spice in your life.

775
00:31:27,680 --> 00:31:29,040
Speaker 3: Yeah, I think one of the key words that you

776
00:31:29,080 --> 00:31:30,440
Speaker 3: touched on there, and this is like one of our

777
00:31:30,480 --> 00:31:33,120
Speaker 3: core values that we have just established for ourselves in

778
00:31:33,160 --> 00:31:35,400
Speaker 3: life and business is fun. And I think for a

779
00:31:35,400 --> 00:31:38,240
Speaker 3: lot of people they don't really equate business too fun

780
00:31:38,400 --> 00:31:41,360
Speaker 3: because they don't really have any examples around them immediately

781
00:31:41,600 --> 00:31:44,600
Speaker 3: where that's even true. And I speak from my own experience,

782
00:31:44,680 --> 00:31:46,960
Speaker 3: like there was no one around me when I was

783
00:31:46,960 --> 00:31:48,480
Speaker 3: growing up, when I was a teenager, when I was

784
00:31:48,520 --> 00:31:50,840
Speaker 3: getting into being a young adult who had fun in

785
00:31:50,880 --> 00:31:53,360
Speaker 3: their work. It's just like everybody had a job, most

786
00:31:53,400 --> 00:31:56,160
Speaker 3: people hated that job. Whoever owned their own business, they

787
00:31:56,160 --> 00:31:58,280
Speaker 3: were constantly stressed out by that business. Like I didn't

788
00:31:58,280 --> 00:32:00,840
Speaker 3: have any examples of that looking that way, and it's

789
00:32:00,840 --> 00:32:03,000
Speaker 3: like I talked about earlier, it's like, okay, but that

790
00:32:03,040 --> 00:32:04,800
Speaker 3: doesn't mean that's the only way to do it, Like

791
00:32:04,840 --> 00:32:06,960
Speaker 3: there has to be a better way, and there are

792
00:32:07,000 --> 00:32:09,320
Speaker 3: always different options that you can chase down. And I

793
00:32:09,320 --> 00:32:11,960
Speaker 3: think nowadays it's very easy you can see a lot

794
00:32:11,960 --> 00:32:14,240
Speaker 3: of these examples. But I think even for most people,

795
00:32:14,280 --> 00:32:16,720
Speaker 3: like you said, you look around your immedia group, not

796
00:32:16,840 --> 00:32:18,960
Speaker 3: in social media, but just like your imdia group, there's

797
00:32:18,960 --> 00:32:20,560
Speaker 3: not a lot of people who are having fun in

798
00:32:20,640 --> 00:32:23,160
Speaker 3: business or kind of like making their own schedules or

799
00:32:23,200 --> 00:32:24,840
Speaker 3: doing their own thing in a way that they absolutely

800
00:32:24,880 --> 00:32:26,600
Speaker 3: love it. And I think the big part of that

801
00:32:26,720 --> 00:32:29,480
Speaker 3: is you do have to understand this is going to

802
00:32:29,520 --> 00:32:31,520
Speaker 3: be different for a lot of people around you to

803
00:32:31,600 --> 00:32:34,000
Speaker 3: see you being this way, and you just have to

804
00:32:34,000 --> 00:32:36,240
Speaker 3: be okay with that. And I think the other part

805
00:32:36,280 --> 00:32:38,960
Speaker 3: of it is just having fun does not mean you

806
00:32:38,960 --> 00:32:42,040
Speaker 3: can't make money. I think having fun actually really helps

807
00:32:42,080 --> 00:32:44,400
Speaker 3: make money because so many people are just trying to

808
00:32:44,480 --> 00:32:47,760
Speaker 3: maximize for like conversions and like slick sales funnels and

809
00:32:48,040 --> 00:32:50,120
Speaker 3: these types of things that they don't lend themselves to

810
00:32:50,160 --> 00:32:52,560
Speaker 3: being very fun or weird or unique, and when you.

811
00:32:52,520 --> 00:32:54,640
Speaker 1: Do, stay lend themselves to try to trap your customer

812
00:32:54,680 --> 00:32:56,320
Speaker 1: into pay exactly exactly.

813
00:32:56,360 --> 00:32:58,400
Speaker 3: I hate the phrase so much trip wire, Like if

814
00:32:58,440 --> 00:33:01,200
Speaker 3: I could remove a phrase from the business vernacular, it

815
00:33:01,200 --> 00:33:04,080
Speaker 3: would be trip wire because I absolutely loathe it and

816
00:33:04,160 --> 00:33:05,760
Speaker 3: I like the concept of it. I think the concept

817
00:33:05,840 --> 00:33:07,680
Speaker 3: of it is fantastic, but I really hate the phrase.

818
00:33:07,680 --> 00:33:09,840
Speaker 3: I don't want to trip anybody into anything in business.

819
00:33:10,240 --> 00:33:12,280
Speaker 3: But I do think the part of this that a

820
00:33:12,320 --> 00:33:14,520
Speaker 3: lot of people get wrong is you see a blueprint

821
00:33:14,600 --> 00:33:16,640
Speaker 3: from someone online or a video or whatever, and it's

822
00:33:16,720 --> 00:33:19,160
Speaker 3: very inspiring because the results are exactly what you want,

823
00:33:19,360 --> 00:33:21,960
Speaker 3: but the steps to take it are like so boring

824
00:33:22,080 --> 00:33:25,520
Speaker 3: and they're so mundane and they're so not enjoyable as

825
00:33:25,520 --> 00:33:27,200
Speaker 3: opposed to going, what if I just spend that same

826
00:33:27,200 --> 00:33:28,920
Speaker 3: amount of time doing something that's like a little bit

827
00:33:28,960 --> 00:33:31,280
Speaker 3: weird but that people could find that might be fun

828
00:33:31,280 --> 00:33:34,200
Speaker 3: and interesting. And either way, they're going to be experiments

829
00:33:34,200 --> 00:33:35,840
Speaker 3: that you don't know if they're going to succeed or not.

830
00:33:35,920 --> 00:33:37,880
Speaker 3: So why not go for the one where even though

831
00:33:37,920 --> 00:33:40,040
Speaker 3: someone's telling you it's like a well laid path that's

832
00:33:40,040 --> 00:33:42,760
Speaker 3: going to work perfectly, Maybe try something different and see

833
00:33:42,840 --> 00:33:44,960
Speaker 3: does that work for you? Because it might work for

834
00:33:45,000 --> 00:33:46,640
Speaker 3: you because not a lot of other people are doing

835
00:33:46,680 --> 00:33:47,600
Speaker 3: that thing that way.

836
00:33:48,320 --> 00:33:50,840
Speaker 1: You're kind of highlighting the fact too in this conversation

837
00:33:51,080 --> 00:33:54,960
Speaker 1: that the internet and social media can work in different ways.

838
00:33:55,240 --> 00:33:58,920
Speaker 1: They can we can follow people and kind of become

839
00:33:59,720 --> 00:34:03,040
Speaker 1: damn about our own ability to crush it in the

840
00:34:03,040 --> 00:34:05,520
Speaker 1: way that they are. But then we can find the

841
00:34:05,560 --> 00:34:08,080
Speaker 1: people who inspire us in ways that we haven't seen

842
00:34:08,160 --> 00:34:11,799
Speaker 1: maybe in just the people who we interact with in

843
00:34:11,880 --> 00:34:15,640
Speaker 1: daily life. Right, So, you know, I do think finding

844
00:34:15,680 --> 00:34:17,600
Speaker 1: somebody like you to look up to when it comes

845
00:34:17,600 --> 00:34:21,000
Speaker 1: to creating a small business that's sustainable and fun, well,

846
00:34:21,000 --> 00:34:23,160
Speaker 1: if you haven't seen that maybe growing up, and you

847
00:34:23,160 --> 00:34:25,600
Speaker 1: don't see that in kind of the pursuits that your

848
00:34:25,600 --> 00:34:27,640
Speaker 1: friends are doing, that's a way in which you can

849
00:34:27,719 --> 00:34:31,560
Speaker 1: use the Internet and all the amazing stuff out there

850
00:34:31,880 --> 00:34:35,760
Speaker 1: to harness your you know, your pursuit of a business

851
00:34:35,840 --> 00:34:37,920
Speaker 1: is actually going to work for you instead of following

852
00:34:37,960 --> 00:34:40,400
Speaker 1: people who are going to make you maybe feel bad

853
00:34:40,680 --> 00:34:41,880
Speaker 1: about not doing enough.

854
00:34:42,040 --> 00:34:45,040
Speaker 3: For sure, And I think like the algorithms don't push

855
00:34:45,160 --> 00:34:48,000
Speaker 3: the calm businesses of the world, right, Like they really

856
00:34:48,080 --> 00:34:50,120
Speaker 3: don't and I think there are actually a couple places

857
00:34:50,320 --> 00:34:53,400
Speaker 3: before AI that helped with This starter story by a

858
00:34:53,400 --> 00:34:55,640
Speaker 3: guy named Pat Walls is a really good resource for

859
00:34:55,680 --> 00:34:58,760
Speaker 3: people to be able to find great case studies of businesses.

860
00:34:59,040 --> 00:35:00,839
Speaker 3: I will say Pat does skew a little bit more

861
00:35:00,880 --> 00:35:03,640
Speaker 3: towards higher revenue businesses, but there are and there were

862
00:35:03,719 --> 00:35:05,920
Speaker 3: a ton of business stories on that site that I

863
00:35:05,920 --> 00:35:08,160
Speaker 3: think are super inspiring for people getting started. And it

864
00:35:08,200 --> 00:35:09,879
Speaker 3: was a place that I would reference all the time

865
00:35:09,960 --> 00:35:12,279
Speaker 3: for folks who would find our email newsletter and they're like,

866
00:35:12,280 --> 00:35:14,239
Speaker 3: where could I find more businesses like wandering gameplay And

867
00:35:14,239 --> 00:35:15,480
Speaker 3: I was like, I don't know.

868
00:35:15,480 --> 00:35:16,320
Speaker 4: It's really hard.

869
00:35:16,640 --> 00:35:18,680
Speaker 3: And they exist for sure, but they just don't get

870
00:35:18,680 --> 00:35:20,960
Speaker 3: the notoriety right because they're not It's what I call

871
00:35:21,000 --> 00:35:24,120
Speaker 3: the gap in entrepreneurship, Like they're not the we're just

872
00:35:24,120 --> 00:35:26,319
Speaker 3: getting started. Here's a crazy idea, let's talk about it,

873
00:35:26,440 --> 00:35:28,359
Speaker 3: And they're not the we sold our company for eighty

874
00:35:28,360 --> 00:35:30,760
Speaker 3: million dollars, so let's talk about it. It's like everything

875
00:35:30,800 --> 00:35:32,440
Speaker 3: in the middle where like no one really wants to

876
00:35:32,440 --> 00:35:35,319
Speaker 3: talk about it. But I do think another skill that

877
00:35:35,360 --> 00:35:37,680
Speaker 3: people can use is leaning on AI tools, and this

878
00:35:37,719 --> 00:35:40,840
Speaker 3: is where AI tools are actually getting helpful is you

879
00:35:40,880 --> 00:35:42,880
Speaker 3: could tell them selfishly. You could be like, hey, I

880
00:35:43,000 --> 00:35:45,600
Speaker 3: just went out about this business wandering amflee and can

881
00:35:45,680 --> 00:35:48,160
Speaker 3: you find ten other businesses that are like this that

882
00:35:48,239 --> 00:35:51,720
Speaker 3: aren't just trying to like make money constantly through drop

883
00:35:51,719 --> 00:35:54,960
Speaker 3: shipping or whatever, Like what are some calm businesses or

884
00:35:54,960 --> 00:35:57,600
Speaker 3: curious businesses that I can find? These tools will actually

885
00:35:57,600 --> 00:35:59,920
Speaker 3: help you find them now, Like you couldn't google this before,

886
00:36:00,080 --> 00:36:02,400
Speaker 3: you would not get good results. And I think that

887
00:36:02,480 --> 00:36:05,000
Speaker 3: is actually we're entering in an age where you can

888
00:36:05,160 --> 00:36:07,600
Speaker 3: actually discover some of these things which are which is

889
00:36:07,640 --> 00:36:10,439
Speaker 3: really helpful. I think it's really inspiring because it now

890
00:36:10,480 --> 00:36:12,800
Speaker 3: no longer is just well, what's the algorithm of whatever

891
00:36:12,840 --> 00:36:15,200
Speaker 3: app I'm looking at giving me? And that's the best

892
00:36:15,239 --> 00:36:17,000
Speaker 3: I can get, even if I'm trying to train it

893
00:36:17,040 --> 00:36:18,120
Speaker 3: on like only looking.

894
00:36:17,840 --> 00:36:18,840
Speaker 4: At this type of content.

895
00:36:19,360 --> 00:36:21,400
Speaker 3: You can now use AI tools to search and to

896
00:36:21,480 --> 00:36:23,680
Speaker 3: find things that you could really never find before, which

897
00:36:23,680 --> 00:36:25,680
Speaker 3: I really love. And I think that's like a huge

898
00:36:25,680 --> 00:36:28,280
Speaker 3: advantage that we're moving into with some of the changes

899
00:36:28,280 --> 00:36:28,960
Speaker 3: in these tools.

900
00:36:29,080 --> 00:36:29,799
Speaker 1: That's pretty cool.

901
00:36:29,920 --> 00:36:33,640
Speaker 2: Yeah, So those are like what I would call external inspiration, right,

902
00:36:33,719 --> 00:36:35,920
Speaker 2: So you're talking about different sites that you can check out.

903
00:36:35,960 --> 00:36:38,239
Speaker 2: You've got the starter story, You've got different tools so

904
00:36:38,280 --> 00:36:40,960
Speaker 2: that we can utilize as well, like AI. When it

905
00:36:41,000 --> 00:36:44,319
Speaker 2: comes to internally trying to find some inspiration, does it

906
00:36:44,320 --> 00:36:47,279
Speaker 2: come down to an individual thinking like reflecting a little

907
00:36:47,280 --> 00:36:50,200
Speaker 2: bit and thinking through Okay, what gets me excited? Like

908
00:36:50,239 --> 00:36:52,160
Speaker 2: what lights me up? Is it as simple as that

909
00:36:52,560 --> 00:36:54,600
Speaker 2: to consider launching a business around that?

910
00:36:54,880 --> 00:36:55,640
Speaker 4: One hundred percent?

911
00:36:55,920 --> 00:36:59,040
Speaker 3: I love There's a Mark Cuban quote that he said

912
00:36:59,120 --> 00:37:01,520
Speaker 3: forever ago, I think thirty years ago, which oh my god,

913
00:37:01,640 --> 00:37:05,360
Speaker 3: so long ago, but he was he said, don't follow

914
00:37:05,440 --> 00:37:09,600
Speaker 3: your passion, follow your energy. And I really resonated with

915
00:37:09,640 --> 00:37:11,640
Speaker 3: that because I think we're all passionate about a lot

916
00:37:11,640 --> 00:37:13,279
Speaker 3: of things, and I think especially as it relates to

917
00:37:13,280 --> 00:37:15,640
Speaker 3: like starting a business, Like, yeah, we're passionate about making

918
00:37:15,680 --> 00:37:17,520
Speaker 3: money because money makes the world go around, and having

919
00:37:17,560 --> 00:37:19,960
Speaker 3: money is better than not having money. But I think

920
00:37:20,000 --> 00:37:22,200
Speaker 3: where you can run into a trap is if you

921
00:37:22,600 --> 00:37:24,560
Speaker 3: get stuck in the like Okay, well, now I got

922
00:37:24,600 --> 00:37:26,160
Speaker 3: to figure out like all my marketing tactics and I

923
00:37:26,200 --> 00:37:28,560
Speaker 3: got to figure out all these hooks and like vertical

924
00:37:28,640 --> 00:37:30,200
Speaker 3: videos and like how to get people to watch them.

925
00:37:30,239 --> 00:37:32,600
Speaker 3: It's like is that Is that really something you want

926
00:37:32,600 --> 00:37:34,399
Speaker 3: to be doing? Is that something you like spring out

927
00:37:34,400 --> 00:37:35,879
Speaker 3: of bed in the morning and you have energy for?

928
00:37:36,400 --> 00:37:38,720
Speaker 3: And I really like that. I think if you define

929
00:37:38,760 --> 00:37:42,120
Speaker 3: for yourself, like where does energy emanate for you when

930
00:37:42,120 --> 00:37:44,280
Speaker 3: you're working on your business? Like where do you really

931
00:37:44,280 --> 00:37:44,920
Speaker 3: get lit up?

932
00:37:44,920 --> 00:37:46,480
Speaker 4: And my good buddy.

933
00:37:46,200 --> 00:37:49,520
Speaker 3: Mattyavella has a very popular YouTube channel, and I remember

934
00:37:49,600 --> 00:37:51,520
Speaker 3: he and I chatted. I think he had like twenty

935
00:37:51,520 --> 00:37:53,759
Speaker 3: thousand subscribers when I first met him and I was

936
00:37:53,800 --> 00:37:56,879
Speaker 3: on his podcast, and I just remember him being so

937
00:37:56,920 --> 00:37:59,840
Speaker 3: excited to make these like documentary YouTube like films, and

938
00:37:59,880 --> 00:38:01,799
Speaker 3: noone was really making them at the time like he

939
00:38:02,080 --> 00:38:04,000
Speaker 3: was going to. And I was just like, dude, you

940
00:38:04,080 --> 00:38:05,719
Speaker 3: got to you gotta go, like you gotta do this,

941
00:38:05,800 --> 00:38:07,680
Speaker 3: Like this is amazing. I wasn't the person who convinced

942
00:38:07,719 --> 00:38:10,040
Speaker 3: him he was already gonna do it, but watching him

943
00:38:10,239 --> 00:38:12,960
Speaker 3: now then have four million subscribers on YouTube and he

944
00:38:12,960 --> 00:38:16,280
Speaker 3: has two Netflix documentaries, and like, he's just an incredibly

945
00:38:16,280 --> 00:38:19,160
Speaker 3: talented person. Had he just followed what would have been

946
00:38:19,239 --> 00:38:22,200
Speaker 3: like something that he felt somewhat passionate about as opposed

947
00:38:22,200 --> 00:38:24,080
Speaker 3: to like where a whole of his energy could have gone.

948
00:38:24,640 --> 00:38:26,600
Speaker 3: I think that was really a big shift that I

949
00:38:26,640 --> 00:38:29,200
Speaker 3: saw in person, and one one example that was like

950
00:38:29,239 --> 00:38:31,399
Speaker 3: extremely clear, And so I think for a lot of people,

951
00:38:31,400 --> 00:38:33,880
Speaker 3: it's about trying to define the difference between like what

952
00:38:33,920 --> 00:38:35,560
Speaker 3: am I passionate about? But then like what do I

953
00:38:35,560 --> 00:38:37,640
Speaker 3: really have the energy toes like sustain and do every

954
00:38:37,640 --> 00:38:39,600
Speaker 3: single day to help create and grow a business?

955
00:38:39,880 --> 00:38:42,919
Speaker 1: Very cool? Yeah, I think it's good advice. How how

956
00:38:42,960 --> 00:38:46,000
Speaker 1: can creators, people who want to launch a business evaluate

957
00:38:46,040 --> 00:38:48,719
Speaker 1: a business idea before they kind of start working their

958
00:38:48,719 --> 00:38:52,520
Speaker 1: butts off right, potentially wasting time, money, and energy in

959
00:38:52,600 --> 00:38:55,919
Speaker 1: the creation of that business. It sounds like, I don't

960
00:38:56,080 --> 00:38:58,399
Speaker 1: tell me if I'm wrong. Maybe you don't spend too

961
00:38:58,440 --> 00:39:00,279
Speaker 1: much time on that part of it. You're just like, Oh,

962
00:39:00,280 --> 00:39:01,759
Speaker 1: it lights me up. I got some energy for this,

963
00:39:01,840 --> 00:39:02,440
Speaker 1: Let's give it a go.

964
00:39:02,760 --> 00:39:05,120
Speaker 3: It's funny that you say that, though, Actually everything I've

965
00:39:05,120 --> 00:39:08,440
Speaker 3: ever done has been extremely calculated. It's just the ideas

966
00:39:08,440 --> 00:39:11,960
Speaker 3: were really dumb, and I just I just executed them

967
00:39:12,000 --> 00:39:14,840
Speaker 3: with more effort than I think most people would have done,

968
00:39:15,040 --> 00:39:17,719
Speaker 3: you know. And I think that has just been a

969
00:39:17,719 --> 00:39:20,640
Speaker 3: thing that I've seen for years, is consistency is key.

970
00:39:20,719 --> 00:39:22,279
Speaker 3: So it's like, whatever you're gonna do, you've got to

971
00:39:22,320 --> 00:39:24,719
Speaker 3: be consistent. But to answer your question, so, like, how

972
00:39:24,760 --> 00:39:26,400
Speaker 3: do you validate a business idea? How do you know

973
00:39:26,440 --> 00:39:28,960
Speaker 3: if a business idea is worth pursuing? I think number one,

974
00:39:29,000 --> 00:39:30,879
Speaker 3: if you're going to do something weird like an eyro

975
00:39:31,000 --> 00:39:32,839
Speaker 3: your shirt or like something that's just like so far

976
00:39:32,880 --> 00:39:35,200
Speaker 3: out there, you're never really going to have a good

977
00:39:35,239 --> 00:39:38,120
Speaker 3: example of something you can follow a blueprint for. So

978
00:39:38,160 --> 00:39:39,960
Speaker 3: the only blueprint you have is the one you're going

979
00:39:40,040 --> 00:39:41,879
Speaker 3: to create. So you just have to be willing. This

980
00:39:41,880 --> 00:39:43,759
Speaker 3: goes back to the Mark Cuban quote, like you've got

981
00:39:43,760 --> 00:39:45,840
Speaker 3: to have the energy to work on that thing and

982
00:39:45,880 --> 00:39:48,680
Speaker 3: put time towards that thing, probably more than you would

983
00:39:48,719 --> 00:39:51,440
Speaker 3: anything else because it hasn't been done before. It's super unique.

984
00:39:51,800 --> 00:39:53,440
Speaker 3: And I know people listening this are like, what hasn't

985
00:39:53,440 --> 00:39:55,279
Speaker 3: been done before? Well, you probably did know that a

986
00:39:55,280 --> 00:39:56,680
Speaker 3: guy got paid to wear T shirts for a living

987
00:39:56,680 --> 00:39:59,319
Speaker 3: before listening to this podcast, ete, you know. So I think

988
00:39:59,320 --> 00:40:01,400
Speaker 3: there's still so much things that could be done. I

989
00:40:01,400 --> 00:40:03,000
Speaker 3: think on the other side of things, if you want

990
00:40:03,040 --> 00:40:06,600
Speaker 3: the easier mode, it's not easy mode is you have

991
00:40:06,640 --> 00:40:09,880
Speaker 3: to go where people's attention is and you have to

992
00:40:09,920 --> 00:40:13,000
Speaker 3: go with things that are currently working. So, like I

993
00:40:13,080 --> 00:40:15,719
Speaker 3: have a good we have a wandering AFAY member. His

994
00:40:15,800 --> 00:40:17,320
Speaker 3: name is Wayne. He's very top of mind because I

995
00:40:17,400 --> 00:40:19,799
Speaker 3: just had a call with him this morning and he

996
00:40:19,920 --> 00:40:23,279
Speaker 3: started a business where he does tutorials about Canva on

997
00:40:23,320 --> 00:40:27,360
Speaker 3: YouTube and he has a Canva course. And we strategically

998
00:40:27,400 --> 00:40:30,719
Speaker 3: planned this three years ago because Canba was on this

999
00:40:30,840 --> 00:40:32,680
Speaker 3: huge uptick and I don't know if anybody remembers what

1000
00:40:32,719 --> 00:40:35,440
Speaker 3: Canba was like four years ago. It was not great,

1001
00:40:35,719 --> 00:40:38,680
Speaker 3: but Canva has turned into something amazing and it's incredible.

1002
00:40:38,719 --> 00:40:41,880
Speaker 3: And so he Wayne has basically ridden the wave of

1003
00:40:41,920 --> 00:40:44,520
Speaker 3: the popularity of this app and he loves it and

1004
00:40:44,560 --> 00:40:46,400
Speaker 3: he uses it and he knows so much about it,

1005
00:40:46,440 --> 00:40:48,640
Speaker 3: so he's teaching people on it. So I think a

1006
00:40:48,640 --> 00:40:50,880
Speaker 3: really good lesson for people listening to this is you

1007
00:40:50,960 --> 00:40:52,920
Speaker 3: may have a business idea, but you need to understand

1008
00:40:53,080 --> 00:40:54,839
Speaker 3: is this a new idea that's going to be very

1009
00:40:54,840 --> 00:40:56,960
Speaker 3: difficult and it's just going to take more time and

1010
00:40:57,000 --> 00:40:58,920
Speaker 3: effort than you want. That's just going to be the

1011
00:40:58,920 --> 00:41:01,840
Speaker 3: reality is it's something that already exists, where there's already

1012
00:41:01,840 --> 00:41:04,799
Speaker 3: people paying for this thing. Great, then you already have

1013
00:41:04,920 --> 00:41:07,799
Speaker 3: an audience that's willing to buy something from you. You

1014
00:41:07,880 --> 00:41:10,279
Speaker 3: just now have to create your differentiators. You have to

1015
00:41:10,480 --> 00:41:13,480
Speaker 3: make the things that you do in marketing stand out

1016
00:41:13,480 --> 00:41:15,920
Speaker 3: from everybody else by being different and unique. And then

1017
00:41:15,920 --> 00:41:17,840
Speaker 3: you just have to show up consistently, and you have

1018
00:41:17,920 --> 00:41:20,600
Speaker 3: to have realistic goals for what you can do time

1019
00:41:20,640 --> 00:41:22,160
Speaker 3: wise and how much effort you can put in to

1020
00:41:22,160 --> 00:41:23,120
Speaker 3: have that business succeed.

1021
00:41:23,400 --> 00:41:24,960
Speaker 2: So smart man, I love it.

1022
00:41:25,040 --> 00:41:25,320
Speaker 1: Jason.

1023
00:41:25,360 --> 00:41:27,239
Speaker 2: We've got a couple more questions that we're going to

1024
00:41:27,280 --> 00:41:37,719
Speaker 2: get to all that right after this we are back

1025
00:41:37,800 --> 00:41:41,120
Speaker 2: to the break, still talking with Jason Zuck. Zuke, however

1026
00:41:41,120 --> 00:41:43,959
Speaker 2: you want to pronounce it about launching the Sweet Smart

1027
00:41:44,480 --> 00:41:45,040
Speaker 2: Small Business.

1028
00:41:45,200 --> 00:41:46,040
Speaker 1: How do you pronounce it?

1029
00:41:46,040 --> 00:41:48,480
Speaker 3: Actually I do pronounce it Zuck, but I will be

1030
00:41:48,640 --> 00:41:51,160
Speaker 3: it is like ninety nine point nine percent. I do

1031
00:41:51,200 --> 00:41:53,400
Speaker 3: not care either way is fine. I think as the

1032
00:41:53,440 --> 00:41:55,560
Speaker 3: Canadians go, it's Zuke and they will not say it

1033
00:41:55,600 --> 00:41:57,359
Speaker 3: any other way, which I'm totally fine with and I

1034
00:41:57,400 --> 00:41:58,880
Speaker 3: respect that that's how they want to pronounce it.

1035
00:41:58,920 --> 00:42:00,400
Speaker 2: So that's that's what I make sure we're not offending

1036
00:42:00,400 --> 00:42:00,800
Speaker 2: our guests.

1037
00:42:01,320 --> 00:42:03,680
Speaker 1: So in the podcast, to ask somebody about how they

1038
00:42:03,680 --> 00:42:06,239
Speaker 1: pronounced their name is the very end I think so, uh.

1039
00:42:06,200 --> 00:42:08,640
Speaker 2: Yeah, we got the other way while we've just been

1040
00:42:08,680 --> 00:42:09,280
Speaker 2: doing it wrong.

1041
00:42:09,120 --> 00:42:10,120
Speaker 1: The entire right exactly.

1042
00:42:10,360 --> 00:42:11,560
Speaker 4: No, no, no, that's fine.

1043
00:42:11,360 --> 00:42:12,399
Speaker 2: We do everything correctly here.

1044
00:42:12,680 --> 00:42:15,320
Speaker 1: I'm curious to Jason, the people you work with typically

1045
00:42:15,320 --> 00:42:18,800
Speaker 1: on Wandering Aimfully. Are they trying to pursue their small

1046
00:42:18,840 --> 00:42:21,239
Speaker 1: business as like a full time endeavor? They trying to

1047
00:42:21,280 --> 00:42:23,800
Speaker 1: quick their day job For a lot of those folks,

1048
00:42:24,239 --> 00:42:27,680
Speaker 1: is it just this goal of having a side hustle

1049
00:42:27,719 --> 00:42:30,839
Speaker 1: that brings in extra revenue? And how do you help

1050
00:42:30,880 --> 00:42:34,120
Speaker 1: people think through whether or not the business should be

1051
00:42:34,440 --> 00:42:37,440
Speaker 1: they should be working towards making it their full time thing,

1052
00:42:37,560 --> 00:42:39,359
Speaker 1: or if hey, just hey brings in an extra five

1053
00:42:39,400 --> 00:42:41,000
Speaker 1: hundred bucks a month, that's plenty.

1054
00:42:41,520 --> 00:42:41,719
Speaker 4: Yeah.

1055
00:42:41,800 --> 00:42:44,399
Speaker 3: We when we started out with Wandering Amplee, we kind

1056
00:42:44,400 --> 00:42:48,120
Speaker 3: of wanted to be the unboring group coaching is what

1057
00:42:48,160 --> 00:42:51,880
Speaker 3: we called it, for existing business owners to grow their businesses.

1058
00:42:52,520 --> 00:42:55,360
Speaker 3: And the problem with that we found very quickly was well,

1059
00:42:55,480 --> 00:42:57,560
Speaker 3: existing business ows are actually kind of busy and they

1060
00:42:57,560 --> 00:42:59,360
Speaker 3: don't really have time to do a lot of like

1061
00:42:59,400 --> 00:43:01,160
Speaker 3: group coaching stuff. They would prefer to do one on

1062
00:43:01,160 --> 00:43:04,279
Speaker 3: one coaching because they have very specific problems, and those

1063
00:43:04,360 --> 00:43:07,040
Speaker 3: specific problems are really akin to their businesses, and so

1064
00:43:07,400 --> 00:43:09,399
Speaker 3: it's hard to scale that type of business. We didn't

1065
00:43:09,400 --> 00:43:11,600
Speaker 3: want to just trade time for money forever, and so

1066
00:43:11,680 --> 00:43:14,799
Speaker 3: we definitely shifted the messaging of the business to help

1067
00:43:14,880 --> 00:43:17,359
Speaker 3: people at different stages. So we definitely still help people

1068
00:43:17,360 --> 00:43:20,160
Speaker 3: who have existing businesses, tons of resources within monitoring and

1069
00:43:20,200 --> 00:43:22,359
Speaker 3: plea that do that, but I think we are kind

1070
00:43:22,360 --> 00:43:24,799
Speaker 3: of best suited for the person who is working a

1071
00:43:24,840 --> 00:43:28,040
Speaker 3: job right now. They want to carve out some side income.

1072
00:43:28,400 --> 00:43:31,400
Speaker 3: They don't want to do the hustle game, and they

1073
00:43:31,480 --> 00:43:33,640
Speaker 3: just want to know, like, what are the business foundations

1074
00:43:33,640 --> 00:43:37,440
Speaker 3: that are working in today's landscape that actually don't involve

1075
00:43:37,440 --> 00:43:40,040
Speaker 3: me just being on like Instagram for twenty hours a day,

1076
00:43:40,360 --> 00:43:42,680
Speaker 3: and what can that look like for me as a

1077
00:43:42,719 --> 00:43:44,440
Speaker 3: person who wants to figure that out. So a lot

1078
00:43:44,440 --> 00:43:46,759
Speaker 3: of our content is actually it's very foundational. It's very

1079
00:43:46,800 --> 00:43:48,239
Speaker 3: much like what I've been talking about here. It's like

1080
00:43:48,280 --> 00:43:51,160
Speaker 3: defining your enough number, finding an idea that really resonates

1081
00:43:51,160 --> 00:43:53,320
Speaker 3: with you that you actually want to work on, picking

1082
00:43:53,320 --> 00:43:56,160
Speaker 3: the marketing platforms and the strategy that you actually feel

1083
00:43:56,160 --> 00:43:58,040
Speaker 3: like you have the energy for it, Like don't plan

1084
00:43:58,120 --> 00:43:59,840
Speaker 3: a business where you're going to burn yourself out in

1085
00:44:00,000 --> 00:44:01,920
Speaker 3: three weeks because you have to create all this content

1086
00:44:01,920 --> 00:44:04,239
Speaker 3: that you don't even like creating. And so a lot

1087
00:44:04,239 --> 00:44:06,880
Speaker 3: of what we talk about with people kind of shifts

1088
00:44:06,920 --> 00:44:08,759
Speaker 3: the way that they think wondering ify is going to

1089
00:44:08,760 --> 00:44:10,279
Speaker 3: start for them, where it's like we're gonna tell you

1090
00:44:10,320 --> 00:44:12,160
Speaker 3: how to build your first online course and then thirty

1091
00:44:12,200 --> 00:44:14,360
Speaker 3: days you're gonna have a course in a sales funnel,

1092
00:44:14,440 --> 00:44:16,719
Speaker 3: like all this stuff that a digital products business would have.

1093
00:44:17,239 --> 00:44:19,959
Speaker 3: It's more like, hey, what's your life like right now?

1094
00:44:20,040 --> 00:44:22,759
Speaker 3: Can you actually fit this in? Because funny enough, we

1095
00:44:22,800 --> 00:44:24,640
Speaker 3: have people who join and like in the first thirty days,

1096
00:44:24,640 --> 00:44:26,520
Speaker 3: they'll send us an email be like, I'm actually really

1097
00:44:26,520 --> 00:44:28,560
Speaker 3: glad I'm paying for this every month because I'm finding

1098
00:44:28,560 --> 00:44:31,840
Speaker 3: out I don't want a small business. I'm actually finding

1099
00:44:31,840 --> 00:44:34,520
Speaker 3: out I'm better off staying at my job right now

1100
00:44:34,600 --> 00:44:36,520
Speaker 3: and figuring out a way I want to supplement my

1101
00:44:36,520 --> 00:44:39,200
Speaker 3: income through other creative means. But just in you helping

1102
00:44:39,280 --> 00:44:41,960
Speaker 3: me define some of these goals has like changed the

1103
00:44:42,000 --> 00:44:43,799
Speaker 3: trajectory of what the rest of this year look like.

1104
00:44:43,840 --> 00:44:45,920
Speaker 3: And so I think we definitely help a lot of

1105
00:44:45,960 --> 00:44:49,040
Speaker 3: people unearth some things that they haven't thought about, but

1106
00:44:49,080 --> 00:44:51,720
Speaker 3: we definitely have. Like we've got this on Boring Business Roadmap,

1107
00:44:51,760 --> 00:44:53,840
Speaker 3: which is kind of a behemoth of a product, but

1108
00:44:53,880 --> 00:44:56,160
Speaker 3: we're building a smaller version now because it's kind of grown.

1109
00:44:56,000 --> 00:44:56,520
Speaker 4: Over the years.

1110
00:44:56,800 --> 00:44:58,800
Speaker 3: But it basically walks you through the step by step

1111
00:44:58,840 --> 00:45:01,600
Speaker 3: of every question you could have about starting what we

1112
00:45:01,640 --> 00:45:03,880
Speaker 3: call digital product businesses, because that's where we exist as

1113
00:45:03,920 --> 00:45:07,879
Speaker 3: your online courses, your template shop like those types of things, memberships,

1114
00:45:07,920 --> 00:45:10,880
Speaker 3: anything like that, and we walk you through just a

1115
00:45:10,920 --> 00:45:14,160
Speaker 3: set of things to do and questions to answer and exercises,

1116
00:45:14,760 --> 00:45:16,920
Speaker 3: you know, doing offer math Like people don't really know

1117
00:45:16,960 --> 00:45:18,319
Speaker 3: what that is when you say it, but it's like, hey,

1118
00:45:18,440 --> 00:45:20,480
Speaker 3: if you want to sell an online course for twenty bucks, great,

1119
00:45:20,520 --> 00:45:22,560
Speaker 3: let's do the math. How many customers do you need

1120
00:45:22,600 --> 00:45:24,799
Speaker 3: to meet your goals of that every single month? And

1121
00:45:24,800 --> 00:45:26,200
Speaker 3: so I'm might be like, oh, I need one hundred

1122
00:45:26,200 --> 00:45:27,799
Speaker 3: customers a month because I want to make two thousand

1123
00:45:27,840 --> 00:45:29,600
Speaker 3: dollars a month. You go, okay, great, how many people

1124
00:45:29,600 --> 00:45:31,279
Speaker 3: are on your email list right now? Oh I don't

1125
00:45:31,280 --> 00:45:31,879
Speaker 3: have one yet?

1126
00:45:31,920 --> 00:45:32,480
Speaker 4: Okay cool.

1127
00:45:32,680 --> 00:45:34,840
Speaker 3: How are you going to get two hundred customers a

1128
00:45:34,880 --> 00:45:36,680
Speaker 3: month when you don't even have an email list, and

1129
00:45:36,680 --> 00:45:39,279
Speaker 3: then people go, oh, okay, so I need to do

1130
00:45:39,320 --> 00:45:41,960
Speaker 3: some other stuff first, And so it's helping people through

1131
00:45:42,000 --> 00:45:44,520
Speaker 3: a lot of what seems very simple, but you don't

1132
00:45:44,760 --> 00:45:47,120
Speaker 3: know all of the puzzle pieces that exist on the

1133
00:45:47,160 --> 00:45:49,520
Speaker 3: table until kind of someone like us lays them all

1134
00:45:49,560 --> 00:45:51,400
Speaker 3: out for you and you go, oh, okay, So this

1135
00:45:51,440 --> 00:45:53,040
Speaker 3: is a little bit more difficult than I thought. There

1136
00:45:53,080 --> 00:45:54,840
Speaker 3: are more things I need to do, and now I

1137
00:45:54,880 --> 00:45:56,399
Speaker 3: actually at least have a plan to kind of work

1138
00:45:56,400 --> 00:45:58,560
Speaker 3: through it. And I'm a part of a community where

1139
00:45:58,560 --> 00:46:00,200
Speaker 3: there's other people I can chat with and I can

1140
00:46:00,200 --> 00:46:02,279
Speaker 3: feel less alone. And we have this monthly call that

1141
00:46:02,320 --> 00:46:04,800
Speaker 3: we do every single month that kind of brings people

1142
00:46:04,800 --> 00:46:07,040
Speaker 3: together and shows them one thing to work on their business.

1143
00:46:07,080 --> 00:46:09,000
Speaker 3: But then also everyone can kind of hang out and chat.

1144
00:46:09,080 --> 00:46:11,399
Speaker 3: So a little bit of self promotion there. I didn't

1145
00:46:11,400 --> 00:46:12,719
Speaker 3: mean for it to go that way with wandering it now,

1146
00:46:12,800 --> 00:46:15,279
Speaker 3: but that is that's the way we think about things,

1147
00:46:15,280 --> 00:46:17,359
Speaker 3: because we don't just want to promote like we can

1148
00:46:17,400 --> 00:46:19,239
Speaker 3: get you a business going in sixty days or less.

1149
00:46:19,280 --> 00:46:21,799
Speaker 3: Like sometimes I'm really happy when people don't have a

1150
00:46:21,840 --> 00:46:24,120
Speaker 3: business because they join Wondering INFLA and they find out

1151
00:46:24,160 --> 00:46:26,040
Speaker 3: there's actually a better path for them at staying at

1152
00:46:26,040 --> 00:46:28,239
Speaker 3: their job, and you know, it's joying that and like

1153
00:46:28,280 --> 00:46:29,160
Speaker 3: trying to figure that out.

1154
00:46:29,360 --> 00:46:29,920
Speaker 1: No, I like that.

1155
00:46:29,960 --> 00:46:33,000
Speaker 2: I like that there's a certain percentage of your members

1156
00:46:33,080 --> 00:46:35,440
Speaker 2: who end up not launching a business and they're like, hey,

1157
00:46:35,480 --> 00:46:36,600
Speaker 2: you might if I just like hang out for the

1158
00:46:36,600 --> 00:46:37,160
Speaker 2: next few months.

1159
00:46:37,680 --> 00:46:38,120
Speaker 4: Exactly.

1160
00:46:38,280 --> 00:46:40,520
Speaker 1: Yeah, these are just kind of cool, so let's just chill.

1161
00:46:41,360 --> 00:46:43,360
Speaker 1: I'm curious too, Jason. I don't know if I've actually

1162
00:46:43,440 --> 00:46:46,680
Speaker 1: seen you create any content about this, but it seems

1163
00:46:46,719 --> 00:46:51,200
Speaker 1: like we're entering a period where more more folks are

1164
00:46:51,200 --> 00:46:53,040
Speaker 1: retiring there at a certain age, especially in the United

1165
00:46:53,040 --> 00:46:56,239
Speaker 1: States of America, but across the globe, and maybe they

1166
00:46:56,239 --> 00:46:58,840
Speaker 1: have a business they built up that they are willing

1167
00:46:59,080 --> 00:47:01,800
Speaker 1: to sell at and maybe there aren't any buyers knocking

1168
00:47:01,840 --> 00:47:04,280
Speaker 1: down the door. Do you think about or talk about

1169
00:47:04,600 --> 00:47:08,359
Speaker 1: buying other people's businesses and does that ever really make

1170
00:47:08,440 --> 00:47:09,280
Speaker 1: sense for people?

1171
00:47:09,480 --> 00:47:09,719
Speaker 4: Yeah?

1172
00:47:09,760 --> 00:47:11,879
Speaker 3: I mean, funny enough, I think I've built like four

1173
00:47:11,960 --> 00:47:14,680
Speaker 3: or five little software products with co founders over the years,

1174
00:47:14,680 --> 00:47:16,799
Speaker 3: and we've sold I think four or five of them.

1175
00:47:16,840 --> 00:47:20,439
Speaker 3: I think maybe only one went unsold. And I really

1176
00:47:20,440 --> 00:47:22,919
Speaker 3: think there's a great opportunity, like if you're if you're

1177
00:47:23,000 --> 00:47:25,879
Speaker 3: someone who wants to start a business, but you don't

1178
00:47:25,880 --> 00:47:28,759
Speaker 3: have any ideas you're not maybe a creative person, but

1179
00:47:28,840 --> 00:47:30,800
Speaker 3: you do maybe have some money set aside that you

1180
00:47:30,840 --> 00:47:33,520
Speaker 3: could spend. You know, we're talking like I'm saying twenty thousand,

1181
00:47:33,600 --> 00:47:36,000
Speaker 3: two one hundred thousand dollars in the business. Maybe it's less,

1182
00:47:36,000 --> 00:47:37,880
Speaker 3: maybe it's a little bit more. I think it's a

1183
00:47:37,920 --> 00:47:40,200
Speaker 3: really fantastic place to start. I think that is a

1184
00:47:40,200 --> 00:47:42,240
Speaker 3: wonderful place, especially if you do a little bit of research,

1185
00:47:42,320 --> 00:47:44,200
Speaker 3: like acquire dot com is a place where you can

1186
00:47:44,200 --> 00:47:46,560
Speaker 3: find things. I think flip a I'm not sure if

1187
00:47:46,600 --> 00:47:48,920
Speaker 3: they're still super legit, but a lot of times you

1188
00:47:48,920 --> 00:47:51,880
Speaker 3: can just join business communities as well, like a wandering

1189
00:47:51,880 --> 00:47:54,760
Speaker 3: gameplayer or things like it, and again as chat GPT

1190
00:47:54,920 --> 00:47:56,440
Speaker 3: for some examples that are similar. If you don't just

1191
00:47:56,480 --> 00:47:58,400
Speaker 3: want to look at ours, but you could join some

1192
00:47:58,440 --> 00:48:01,600
Speaker 3: communities and find some opportunities where people have existing businesses

1193
00:48:01,640 --> 00:48:03,920
Speaker 3: and clients and customers that they're just looking to move

1194
00:48:03,960 --> 00:48:05,680
Speaker 3: on from and you could kind of scoop that up

1195
00:48:05,719 --> 00:48:07,879
Speaker 3: and start. But yeah, I do think from the other

1196
00:48:07,920 --> 00:48:10,120
Speaker 3: side of it too, like I don't think enough people

1197
00:48:10,239 --> 00:48:14,520
Speaker 3: value the opportunity of building a small little business. And

1198
00:48:14,760 --> 00:48:16,719
Speaker 3: I think tools are changing enough fast enough that I'm

1199
00:48:16,760 --> 00:48:19,319
Speaker 3: not a developer by any means. I'm absolutely loving a

1200
00:48:19,320 --> 00:48:22,600
Speaker 3: tool called lovable right now, it's lovable dot dev. I

1201
00:48:22,600 --> 00:48:24,920
Speaker 3: have no affiliation to them. I'm not sponsored by them.

1202
00:48:24,960 --> 00:48:27,160
Speaker 3: I'm not sponsored by anybody anymore, and have them for years.

1203
00:48:27,160 --> 00:48:28,520
Speaker 1: But but you might be at some point in the future.

1204
00:48:28,560 --> 00:48:29,239
Speaker 4: Yeah, maybe, I don't know.

1205
00:48:29,280 --> 00:48:32,400
Speaker 3: I got tired of that, but that tool, like I'm

1206
00:48:32,520 --> 00:48:36,000
Speaker 3: now building little software products just by prompting an AI

1207
00:48:36,239 --> 00:48:37,880
Speaker 3: just literally chatting with it like a chat to chat

1208
00:48:37,960 --> 00:48:38,840
Speaker 3: youbet so.

1209
00:48:38,920 --> 00:48:39,120
Speaker 4: Yeah.

1210
00:48:39,160 --> 00:48:41,440
Speaker 3: To answer your question, I think definitely people should look

1211
00:48:41,480 --> 00:48:44,560
Speaker 3: into buying existing businesses that at least have some type

1212
00:48:44,560 --> 00:48:46,880
Speaker 3: of revenue that's generating. Like I would always look to

1213
00:48:46,920 --> 00:48:48,839
Speaker 3: buy a business that has revenue. I wouldn't look to

1214
00:48:48,840 --> 00:48:50,920
Speaker 3: just buy ideas because I think anybody can come up

1215
00:48:50,920 --> 00:48:52,719
Speaker 3: with ideas and then if you're on the other side,

1216
00:48:52,760 --> 00:48:55,480
Speaker 3: like I wouldn't undervalue trying to sell a small business

1217
00:48:55,600 --> 00:48:57,560
Speaker 3: you have that is making some amount of money so

1218
00:48:57,560 --> 00:48:59,200
Speaker 3: that you could move on and have a little bit

1219
00:48:59,280 --> 00:49:01,279
Speaker 3: of cash to like put into something else or just

1220
00:49:01,360 --> 00:49:03,080
Speaker 3: you know, stop working and get a job, or not

1221
00:49:03,120 --> 00:49:04,200
Speaker 3: have a job and just retire.

1222
00:49:04,640 --> 00:49:05,120
Speaker 1: Very cool.

1223
00:49:05,600 --> 00:49:08,080
Speaker 2: Possibly last question here, Jason, you talked about you and

1224
00:49:08,120 --> 00:49:10,560
Speaker 2: your wife exploring this new country that y'all are in.

1225
00:49:10,960 --> 00:49:13,520
Speaker 2: You're in Portugal. What is it about that country that

1226
00:49:13,600 --> 00:49:15,600
Speaker 2: drew y'all over there? And how long have you all

1227
00:49:15,600 --> 00:49:18,120
Speaker 2: been there and do you expect to continue living there?

1228
00:49:18,560 --> 00:49:21,400
Speaker 3: Man, I can tell you what drew it in a

1229
00:49:21,400 --> 00:49:23,760
Speaker 3: different way of answering that, which is not the US.

1230
00:49:24,000 --> 00:49:25,920
Speaker 3: And I think that a lot of people are feeling

1231
00:49:25,960 --> 00:49:28,640
Speaker 3: this right now. And I feel really bad because I

1232
00:49:28,640 --> 00:49:30,040
Speaker 3: don't want to bash the US. Like I lived in

1233
00:49:30,040 --> 00:49:32,080
Speaker 3: the US for forty years of my life, and I

1234
00:49:32,160 --> 00:49:34,600
Speaker 3: consider all of the opportunities I've had or because I

1235
00:49:34,680 --> 00:49:36,279
Speaker 3: was fortunate enough to be born there, right like I

1236
00:49:36,360 --> 00:49:39,160
Speaker 3: just won the born lottery in that country, and I

1237
00:49:39,200 --> 00:49:41,560
Speaker 3: can't look away from that. Like that definitely makes sense.

1238
00:49:41,960 --> 00:49:44,040
Speaker 3: But I think that there's a lot that's just not

1239
00:49:44,239 --> 00:49:46,880
Speaker 3: fantastic about it. And I'm not saying that Portugal is

1240
00:49:46,880 --> 00:49:49,080
Speaker 3: a perfect country or any country outside the US is

1241
00:49:49,080 --> 00:49:51,399
Speaker 3: better than the US. I just think that there are

1242
00:49:51,560 --> 00:49:53,760
Speaker 3: small things in life that we just were really looking

1243
00:49:53,840 --> 00:49:57,000
Speaker 3: to change into something else, Like we wanted to feel

1244
00:49:57,040 --> 00:50:00,520
Speaker 3: safe walking when we were walking outside. We wanted to

1245
00:50:00,560 --> 00:50:03,840
Speaker 3: feel like we were around a little bit more history,

1246
00:50:03,880 --> 00:50:06,640
Speaker 3: a little bit more culture. We wanted to be able

1247
00:50:06,640 --> 00:50:10,120
Speaker 3: to afford the place that we lived, which was really nice,

1248
00:50:10,239 --> 00:50:11,840
Speaker 3: and we wanted to be able to live in a

1249
00:50:11,840 --> 00:50:15,960
Speaker 3: place that actually felt amazing, but that didn't like basically

1250
00:50:15,960 --> 00:50:17,520
Speaker 3: take all of our income to be able to afford

1251
00:50:17,560 --> 00:50:17,840
Speaker 3: to live there.

1252
00:50:17,880 --> 00:50:19,280
Speaker 4: We lived in San Diego before.

1253
00:50:19,040 --> 00:50:20,720
Speaker 1: We left in big price change.

1254
00:50:20,920 --> 00:50:21,799
Speaker 4: Yeah, we felt like.

1255
00:50:21,800 --> 00:50:23,560
Speaker 3: We were slowly getting priced out of a place that

1256
00:50:23,960 --> 00:50:25,000
Speaker 3: was like the perfect place for.

1257
00:50:25,000 --> 00:50:25,439
Speaker 4: Us to live.

1258
00:50:25,680 --> 00:50:27,680
Speaker 3: But then all of a sudden, like it wasn't feeling safe,

1259
00:50:27,719 --> 00:50:29,520
Speaker 3: Like you go to the grocery store and it's just

1260
00:50:29,520 --> 00:50:31,680
Speaker 3: like everybody knows all these things. I'm just repeating things

1261
00:50:31,680 --> 00:50:33,880
Speaker 3: people know. But the things that we loved about Portugal

1262
00:50:34,000 --> 00:50:36,600
Speaker 3: we traveled in twenty twenty two for ten months. We

1263
00:50:36,640 --> 00:50:38,400
Speaker 3: went to nine different countries I think it was like

1264
00:50:38,400 --> 00:50:41,160
Speaker 3: fifteen different cities, and we were actually looking for a

1265
00:50:41,400 --> 00:50:44,719
Speaker 3: slower you could call it, a calm little town or

1266
00:50:44,800 --> 00:50:48,040
Speaker 3: city that could really kind of fit our lifestyle, which

1267
00:50:48,040 --> 00:50:50,160
Speaker 3: is like we're homebodies. We do classic movie night on

1268
00:50:50,200 --> 00:50:53,120
Speaker 3: Saturday nights and we're watching you know, Die Hard and

1269
00:50:53,160 --> 00:50:55,960
Speaker 3: like another fun movie from our childhood. And we don't

1270
00:50:56,040 --> 00:50:58,000
Speaker 3: need all the things that you can get from like

1271
00:50:58,040 --> 00:51:00,840
Speaker 3: big cities. We don't need access immediately to like in

1272
00:51:00,960 --> 00:51:03,880
Speaker 3: airport and like big city stuff and all that. And Portugal,

1273
00:51:04,040 --> 00:51:06,080
Speaker 3: I think, you know, is one of the countries that

1274
00:51:06,120 --> 00:51:09,720
Speaker 3: we visited that just has so many little pockets of countries.

1275
00:51:09,760 --> 00:51:11,239
Speaker 3: And I think this is probably true for a lot

1276
00:51:11,280 --> 00:51:13,920
Speaker 3: of countries in Europe where there are just so many

1277
00:51:13,960 --> 00:51:16,960
Speaker 3: little towns that no one really stumbles across or knows.

1278
00:51:17,360 --> 00:51:20,160
Speaker 3: And because there's just less people in these countries, there's

1279
00:51:20,200 --> 00:51:22,399
Speaker 3: just so much more space to be able to live

1280
00:51:22,440 --> 00:51:24,680
Speaker 3: and to be able to breathe and to feel safe

1281
00:51:24,719 --> 00:51:27,160
Speaker 3: and you know, have your money go a little bit further.

1282
00:51:27,800 --> 00:51:29,720
Speaker 4: And so yeah, we've lived here for two years.

1283
00:51:29,719 --> 00:51:32,080
Speaker 3: We actually are literally just about to sign at least

1284
00:51:32,080 --> 00:51:33,800
Speaker 3: for three more years, so we're going to be here.

1285
00:51:33,640 --> 00:51:34,160
Speaker 4: For five years.

1286
00:51:34,680 --> 00:51:37,040
Speaker 3: We love the fact that there are visa programs so

1287
00:51:37,040 --> 00:51:39,719
Speaker 3: that we can eventually earn citizenship and be dual citizens

1288
00:51:39,760 --> 00:51:42,600
Speaker 3: between Europe and between the US, which gives us a

1289
00:51:42,640 --> 00:51:45,640
Speaker 3: lot of advantages when we have kids. Our kids will

1290
00:51:45,680 --> 00:51:48,839
Speaker 3: immediately get a passport for the EU being born here,

1291
00:51:48,880 --> 00:51:51,520
Speaker 3: which gives them amazing opportunities to do whatever they want,

1292
00:51:51,560 --> 00:51:53,400
Speaker 3: you know, as they grow up. So yeah, I just

1293
00:51:53,440 --> 00:51:56,520
Speaker 3: think there's a lot of amazing opportunities. This is kind

1294
00:51:56,520 --> 00:51:58,920
Speaker 3: of the it's a metaphor for starting a business. Right

1295
00:51:59,400 --> 00:52:01,640
Speaker 3: on paper, you can read all the steps, but like

1296
00:52:01,640 --> 00:52:03,640
Speaker 3: when you start to do it, it's so difficult. Like

1297
00:52:03,640 --> 00:52:05,799
Speaker 3: when we moved here, it's very difficult, sell all your

1298
00:52:05,800 --> 00:52:08,600
Speaker 3: stuff uproot your life, be away from friends and family,

1299
00:52:08,880 --> 00:52:10,359
Speaker 3: live in a whole different country where you don't speak

1300
00:52:10,360 --> 00:52:12,200
Speaker 3: the language. But I can tell you now that we've

1301
00:52:12,239 --> 00:52:14,560
Speaker 3: lived here for two years, best decision we've ever made.

1302
00:52:14,840 --> 00:52:17,280
Speaker 3: And same with building wonder and gainfully as a calm business,

1303
00:52:17,719 --> 00:52:20,120
Speaker 3: best decision we've ever made. And I think that those

1304
00:52:20,719 --> 00:52:23,440
Speaker 3: types of feelings come on the side of very difficult

1305
00:52:23,480 --> 00:52:26,719
Speaker 3: and hard decisions that aren't easy and most people wouldn't do.

1306
00:52:27,280 --> 00:52:29,320
Speaker 3: And I hope more people listening to this will just

1307
00:52:29,360 --> 00:52:31,799
Speaker 3: take that leap, that little chance that you've been kind

1308
00:52:31,800 --> 00:52:33,239
Speaker 3: of sitting on the edge of your seat to do

1309
00:52:33,320 --> 00:52:34,879
Speaker 3: but you've been afraid to do.

1310
00:52:34,920 --> 00:52:35,600
Speaker 4: Just just do it.

1311
00:52:35,680 --> 00:52:38,040
Speaker 3: You can always undo that decision, you can always go back,

1312
00:52:38,080 --> 00:52:41,080
Speaker 3: like failure doesn't mean that you're going to die most times. Obviously,

1313
00:52:41,160 --> 00:52:44,239
Speaker 3: that weird stuff, but there's so much on the other

1314
00:52:44,280 --> 00:52:46,560
Speaker 3: side of life that people aren't experiencing because they're just

1315
00:52:46,600 --> 00:52:47,480
Speaker 3: not willing to take.

1316
00:52:47,360 --> 00:52:51,759
Speaker 1: That leap man. You tied the boat perfectly, Jason, incredible. Hey,

1317
00:52:51,800 --> 00:52:53,759
Speaker 1: thank you so much for taking the time to join

1318
00:52:53,840 --> 00:52:56,680
Speaker 1: us today on the podcast. We really appreciate it. How

1319
00:52:56,680 --> 00:52:59,000
Speaker 1: can our listeners find out more about you, what you're

1320
00:52:59,080 --> 00:53:00,680
Speaker 1: up to and honoring Aimfully.

1321
00:53:01,120 --> 00:53:02,880
Speaker 4: Yeah, we do a weekly newsletter.

1322
00:53:02,880 --> 00:53:04,759
Speaker 3: We've been doing it now for in some way like

1323
00:53:04,800 --> 00:53:07,320
Speaker 3: fifteen years, which is kind of crazy. But at Wandering

1324
00:53:07,320 --> 00:53:08,959
Speaker 3: Amfley if you want to hear us talk about ways

1325
00:53:09,000 --> 00:53:12,320
Speaker 3: that you can make your business more profitable, peaceful, and predictable.

1326
00:53:12,560 --> 00:53:15,440
Speaker 3: We've got a newsletter called Growing Steady. We also have

1327
00:53:15,640 --> 00:53:17,839
Speaker 3: a podcast of the same name. You can find those

1328
00:53:17,880 --> 00:53:20,520
Speaker 3: both at Wanderingamfully dot com. If you're interested in our

1329
00:53:20,520 --> 00:53:23,480
Speaker 3: coaching program, it opens up twice per year and you

1330
00:53:23,520 --> 00:53:25,440
Speaker 3: can check that out. We also now have a kind

1331
00:53:25,440 --> 00:53:27,160
Speaker 3: of a six month version of People just want to

1332
00:53:27,160 --> 00:53:29,799
Speaker 3: test the waters, so we love helping people with that.

1333
00:53:30,400 --> 00:53:32,880
Speaker 3: And you can't really find too much about us on

1334
00:53:32,920 --> 00:53:35,000
Speaker 3: social We kind of gave up on Instagram. Every once

1335
00:53:35,040 --> 00:53:37,880
Speaker 3: in a while we pop up, but mostly just email

1336
00:53:37,960 --> 00:53:39,279
Speaker 3: is the easiest way to reach out. If you want

1337
00:53:39,280 --> 00:53:41,000
Speaker 3: to find us through our website, you can say hello.

1338
00:53:41,440 --> 00:53:43,359
Speaker 3: We'd love to hear from any of your listeners. And

1339
00:53:43,400 --> 00:53:45,840
Speaker 3: I'm sorry if you don't like sending people emails, but

1340
00:53:45,920 --> 00:53:47,640
Speaker 3: I don't like being on Instagram.

1341
00:53:47,239 --> 00:53:51,520
Speaker 4: Or TikTok or any things, so get Yeah, I'm happy.

1342
00:53:51,320 --> 00:53:51,600
Speaker 1: To do it.

1343
00:53:51,600 --> 00:53:53,120
Speaker 3: So but I really appreciate you guys. Is a really

1344
00:53:53,160 --> 00:53:53,760
Speaker 3: fun combo?

1345
00:53:54,719 --> 00:53:57,879
Speaker 1: All right, Matt, that was such a fun conversation. A

1346
00:53:57,920 --> 00:54:01,440
Speaker 1: big big fan of Jason. What he's up to over there,

1347
00:54:01,600 --> 00:54:03,440
Speaker 1: How you've used the world, Yeah as well.

1348
00:54:03,560 --> 00:54:06,799
Speaker 2: Yeah, we spent plenty of time talking about ThunderCats and

1349
00:54:07,200 --> 00:54:10,440
Speaker 2: nerdy coffee stuff before we even hit record, guys, and you.

1350
00:54:10,280 --> 00:54:12,480
Speaker 1: Brothers from another mother, that's for sure. I kind of

1351
00:54:12,719 --> 00:54:15,000
Speaker 1: I did kind of feel that way. But what was

1352
00:54:15,040 --> 00:54:16,279
Speaker 1: your big takeaway from this combo? Man?

1353
00:54:16,360 --> 00:54:18,799
Speaker 2: Dude, he had so many little nuggets of wisdom when

1354
00:54:18,800 --> 00:54:21,480
Speaker 2: it came to entrepreneurship and how he viewsed the world.

1355
00:54:21,719 --> 00:54:24,480
Speaker 2: And I think my biggest takeaway is when he said

1356
00:54:24,520 --> 00:54:27,640
Speaker 2: that there is not a single way to do business

1357
00:54:27,640 --> 00:54:30,239
Speaker 2: there's not a single way to do life, and maybe

1358
00:54:30,280 --> 00:54:32,880
Speaker 2: we should be thinking through like what And it's funny

1359
00:54:32,880 --> 00:54:34,839
Speaker 2: because like even the language, the words that he used

1360
00:54:34,840 --> 00:54:37,000
Speaker 2: are phrases and things that we've said here on the show,

1361
00:54:37,040 --> 00:54:38,920
Speaker 2: But like, what do you want your life to look like?

1362
00:54:39,520 --> 00:54:41,480
Speaker 1: This is what it looks like for all the people

1363
00:54:41,480 --> 00:54:42,640
Speaker 1: who are influencing you. Yeah.

1364
00:54:42,800 --> 00:54:45,520
Speaker 2: Yeah, And just to go against the grain a little

1365
00:54:45,520 --> 00:54:47,920
Speaker 2: bit and to ask yourself as you're thinking through how

1366
00:54:48,040 --> 00:54:50,080
Speaker 2: it is that you want to try and work and

1367
00:54:50,280 --> 00:54:52,319
Speaker 2: produce an income for you and your family, like what

1368
00:54:52,520 --> 00:54:54,080
Speaker 2: is the worst that could happen?

1369
00:54:54,520 --> 00:54:54,759
Speaker 1: Yeah?

1370
00:54:54,840 --> 00:54:57,120
Speaker 2: He said there's two questions or two things that he

1371
00:54:57,200 --> 00:54:59,080
Speaker 2: kind of lives by. It's that what's the worst that

1372
00:54:59,080 --> 00:55:01,160
Speaker 2: could happen? And that you don't get what you don't

1373
00:55:01,160 --> 00:55:04,080
Speaker 2: ask for. And the ability for us to advocate for ourselves,

1374
00:55:04,080 --> 00:55:07,480
Speaker 2: whether it's within the framework of an employer or a business,

1375
00:55:07,719 --> 00:55:11,160
Speaker 2: but specifically to business formation, what's the worst that can happen?

1376
00:55:11,320 --> 00:55:14,359
Speaker 2: And it affords us the ability to take some you know,

1377
00:55:14,600 --> 00:55:17,680
Speaker 2: some leaps that might be a little scary but ultimately

1378
00:55:17,680 --> 00:55:19,160
Speaker 2: not permanently harmful to us.

1379
00:55:19,239 --> 00:55:22,400
Speaker 1: Yeah. I liked when he said, solve a problem for

1380
00:55:22,440 --> 00:55:25,400
Speaker 1: people in interesting ways, and that's great. The truth is,

1381
00:55:25,400 --> 00:55:27,600
Speaker 1: one of the best ways to start a business is

1382
00:55:27,640 --> 00:55:30,160
Speaker 1: to find out what pain points you see in life

1383
00:55:30,200 --> 00:55:32,239
Speaker 1: around you. Maybe it's been a pain point for you

1384
00:55:32,280 --> 00:55:36,040
Speaker 1: personally or just for other people near where you live

1385
00:55:36,120 --> 00:55:38,440
Speaker 1: or something, and you're able to say, wait a second,

1386
00:55:38,920 --> 00:55:41,719
Speaker 1: how can I maybe grease the wheels on that and

1387
00:55:42,640 --> 00:55:46,240
Speaker 1: turn a profit by providing a service or creating a business.

1388
00:55:47,080 --> 00:55:48,760
Speaker 1: And then I also like that you said work longer,

1389
00:55:48,760 --> 00:55:50,719
Speaker 1: but love it. You know, we talk about that's I

1390
00:55:50,760 --> 00:55:53,520
Speaker 1: think our philosophy too, Matt, is instead of fire, it's like,

1391
00:55:53,560 --> 00:55:57,319
Speaker 1: how about work less now, maybe make less money, have

1392
00:55:57,360 --> 00:55:59,759
Speaker 1: a more balanced life, and enjoy what you do, and

1393
00:55:59,800 --> 00:56:03,680
Speaker 1: then you don't really feel this desire, this need to

1394
00:56:03,760 --> 00:56:05,480
Speaker 1: retire from the thing because you're burnt out by it.

1395
00:56:05,600 --> 00:56:08,279
Speaker 1: It's not necessarily a race. Yeah, I think Jason would

1396
00:56:08,320 --> 00:56:09,920
Speaker 1: be be on board with that. Man. And one thing

1397
00:56:09,920 --> 00:56:12,120
Speaker 1: that this conversation brought up to Matt, I don't remember

1398
00:56:12,360 --> 00:56:14,080
Speaker 1: if I think you probably remember this. We went to

1399
00:56:14,120 --> 00:56:16,480
Speaker 1: a conference we saw live podcast taping and it was

1400
00:56:16,480 --> 00:56:19,080
Speaker 1: all about how to create a billion dollar business. And

1401
00:56:19,160 --> 00:56:21,839
Speaker 1: I just was thinking about that during this conversation too,

1402
00:56:22,560 --> 00:56:25,399
Speaker 1: and it felt so off brand with what so many

1403
00:56:25,400 --> 00:56:27,600
Speaker 1: people in that room were trying to create, which which

1404
00:56:27,719 --> 00:56:30,719
Speaker 1: is more of like a lifestyle either side hustle or

1405
00:56:30,800 --> 00:56:34,359
Speaker 1: small business that they can enjoy. And when you try

1406
00:56:34,400 --> 00:56:36,520
Speaker 1: to think too big, let me, how am I gonna

1407
00:56:36,560 --> 00:56:38,440
Speaker 1: make this into a billion dollar thing? You have to

1408
00:56:38,440 --> 00:56:40,680
Speaker 1: go back to first principles and say, is that even

1409
00:56:40,920 --> 00:56:42,840
Speaker 1: what I want to begin with? And how am I

1410
00:56:42,880 --> 00:56:46,239
Speaker 1: going to potentially screw up my life pursuing something that

1411
00:56:46,280 --> 00:56:48,960
Speaker 1: doesn't align with my values and doesn't even you know,

1412
00:56:49,440 --> 00:56:50,920
Speaker 1: it's not what I want my life to look like.

1413
00:56:51,040 --> 00:56:52,799
Speaker 2: So yeah, yeah, there can be a whole lot of

1414
00:56:52,800 --> 00:56:56,280
Speaker 2: misaligned goals if you were just to accept that blindly. Yeah,

1415
00:56:56,400 --> 00:56:58,480
Speaker 2: let's get to the beer that you and I enjoyed

1416
00:56:58,560 --> 00:57:02,160
Speaker 2: during this episode, which was a shoof, not a lushoof,

1417
00:57:02,800 --> 00:57:06,560
Speaker 2: the Belgian beer that we all know and love, but nashoof,

1418
00:57:06,600 --> 00:57:10,240
Speaker 2: which is their non alcoholic version, which I think.

1419
00:57:10,080 --> 00:57:12,560
Speaker 1: We're gonna be enjoying some more. And a beer's here on.

1420
00:57:12,560 --> 00:57:15,400
Speaker 2: The show because if you want that segment of the

1421
00:57:15,440 --> 00:57:18,880
Speaker 2: craft beer industry to improve, we got to support them.

1422
00:57:18,720 --> 00:57:19,400
Speaker 1: With our dollars.

1423
00:57:19,600 --> 00:57:22,000
Speaker 2: We've had some athletic beers on the show before for sure.

1424
00:57:22,040 --> 00:57:24,440
Speaker 2: This is the first though by the shoof.

1425
00:57:24,560 --> 00:57:26,320
Speaker 1: But what were your thoughts on this one? Yeah, I

1426
00:57:26,320 --> 00:57:29,240
Speaker 1: mean I agree, I'm down to try more non atholic beers.

1427
00:57:29,440 --> 00:57:32,880
Speaker 1: I can't say that my experience thus far has has

1428
00:57:32,960 --> 00:57:36,720
Speaker 1: been phenomenal. They haven't been nearly as tasty as some

1429
00:57:36,760 --> 00:57:39,880
Speaker 1: of the actually alcoholic craft beers, and.

1430
00:57:39,880 --> 00:57:42,280
Speaker 2: It still has that in a flavor. Yeah, like there's

1431
00:57:42,320 --> 00:57:45,040
Speaker 2: something about it. Yeah, I think the athletic ones are

1432
00:57:45,040 --> 00:57:47,120
Speaker 2: better than this one. I love they call it at

1433
00:57:47,120 --> 00:57:50,120
Speaker 2: the bottom Belgian near beer. It's almost there, but it's

1434
00:57:50,120 --> 00:57:52,320
Speaker 2: not quite. It's beer ish and the taste is like

1435
00:57:52,640 --> 00:57:55,280
Speaker 2: near beer too. I mean it it's good and I

1436
00:57:55,280 --> 00:57:58,240
Speaker 2: can see how this could in a pinch suffice.

1437
00:57:58,120 --> 00:58:00,880
Speaker 1: If you like beer and your like, oh this is

1438
00:58:01,400 --> 00:58:03,560
Speaker 1: I want to I still want that flavor in my life,

1439
00:58:03,640 --> 00:58:05,400
Speaker 1: but I'm trying to kick the habit or something like that.

1440
00:58:05,400 --> 00:58:07,600
Speaker 1: There's still cut back a little bit. Yeah, but this

1441
00:58:07,640 --> 00:58:10,640
Speaker 1: is that this isn't one I would turn to regularly.

1442
00:58:10,440 --> 00:58:13,320
Speaker 2: But it's it's still surprisingly or somehow had like that

1443
00:58:13,360 --> 00:58:16,560
Speaker 2: Belgian week kind of flavor profile going on. But I'm

1444
00:58:16,560 --> 00:58:19,920
Speaker 2: going to reserve judgment until I maybe enjoy some more

1445
00:58:19,920 --> 00:58:22,280
Speaker 2: and navi. Yeah, we'll try more in the coming weeks

1446
00:58:22,360 --> 00:58:24,760
Speaker 2: or months, but even still glad we got to share

1447
00:58:24,800 --> 00:58:26,680
Speaker 2: this one today. But you can find our show notes

1448
00:58:26,720 --> 00:58:28,840
Speaker 2: up on the website at howtomoney dot com, where we

1449
00:58:28,880 --> 00:58:33,440
Speaker 2: will link to Jason Zeke's business wandering aimfully as well

1450
00:58:33,480 --> 00:58:36,000
Speaker 2: as some of the other things that he's up to. Buddy,

1451
00:58:36,000 --> 00:58:37,280
Speaker 2: that's going to be it for this one, So until

1452
00:58:37,320 --> 00:58:40,320
Speaker 2: next time, Best friends Out, Best Friends Out.