1 00:00:00,400 --> 00:00:03,840 Speaker 1: It's one of two point seven. It is Kiss FM. 2 00:00:03,920 --> 00:00:06,640 Speaker 1: Ryan Seacrist here, thanks for having a song, Gaga and 3 00:00:07,000 --> 00:00:09,760 Speaker 1: just dance. I have post mylone tickets for you to 4 00:00:09,800 --> 00:00:11,960 Speaker 1: win here in a couple of minutes. So we do 5 00:00:12,039 --> 00:00:14,920 Speaker 1: have Taylor Swift tickets. We are giving away those Tailor 6 00:00:14,960 --> 00:00:17,439 Speaker 1: Swift tickets for you every single morning until she gets 7 00:00:17,440 --> 00:00:21,320 Speaker 1: here at Sofi Stadium on Thursday. And another shot for 8 00:00:21,360 --> 00:00:24,119 Speaker 1: you to win those Taylor Swift tickets again tomorrow. But 9 00:00:24,239 --> 00:00:25,959 Speaker 1: on my phone in my feed, there was an article 10 00:00:25,960 --> 00:00:28,840 Speaker 1: that came up I found very interesting and fascinating because 11 00:00:28,840 --> 00:00:31,720 Speaker 1: we've been talking about the success of both Barbie and 12 00:00:31,760 --> 00:00:35,640 Speaker 1: the Taylor Swift economies. Right, the Barbie economy, the Taylor 13 00:00:35,640 --> 00:00:38,040 Speaker 1: Swift coment. It's more than just a movie, it's more 14 00:00:38,080 --> 00:00:42,160 Speaker 1: than just a tour. And why like, why is it now? 15 00:00:42,280 --> 00:00:44,760 Speaker 1: What's happening in the world. What are the different factors 16 00:00:44,760 --> 00:00:49,320 Speaker 1: at play that are making this shift literally economies across 17 00:00:49,320 --> 00:00:51,960 Speaker 1: the country. So I read this great article in Axios. 18 00:00:51,960 --> 00:00:54,160 Speaker 1: Emily Peck and Felix Salmon both on the line with 19 00:00:54,240 --> 00:00:56,800 Speaker 1: us who co wrote the article. Felix and Emily, thanks 20 00:00:56,800 --> 00:01:01,480 Speaker 1: for coming on hey here. I was just blown up. 21 00:01:01,480 --> 00:01:03,080 Speaker 1: I mean, I guess I was a blown away because 22 00:01:03,280 --> 00:01:05,120 Speaker 1: we knew something was at play here. But I was 23 00:01:05,160 --> 00:01:09,080 Speaker 1: really fascinated at the nuances of the different variables here 24 00:01:09,120 --> 00:01:14,600 Speaker 1: working for Booth. The Taylor Swift Tour in the Barbie movie. 25 00:01:14,760 --> 00:01:18,720 Speaker 1: What struck you most about Why this tour and why 26 00:01:18,760 --> 00:01:21,600 Speaker 1: this movie are shifting the economy a little bit? 27 00:01:23,560 --> 00:01:27,360 Speaker 2: Well, for me, the Taylor Swift Tour really highlights something 28 00:01:27,560 --> 00:01:31,319 Speaker 2: new in the economy, which is remote work, which is 29 00:01:31,440 --> 00:01:36,200 Speaker 2: hybrid work, because people now can be at home or 30 00:01:36,240 --> 00:01:39,920 Speaker 2: anywhere really on Mondays and Fridays. They can really dig 31 00:01:39,959 --> 00:01:44,639 Speaker 2: in and make a one night concert into a big event, 32 00:01:44,720 --> 00:01:46,440 Speaker 2: a big two night, three night event. 33 00:01:46,520 --> 00:01:46,640 Speaker 1: Right. 34 00:01:46,680 --> 00:01:49,240 Speaker 2: They can go out of town, they could see a concert, 35 00:01:49,320 --> 00:01:52,080 Speaker 2: they could see Taylor anywhere in the country, book a 36 00:01:52,080 --> 00:01:54,920 Speaker 2: hotel room, and spend a whole lot more money than 37 00:01:54,920 --> 00:01:58,120 Speaker 2: maybe they would have in the pre pandemic times, right, 38 00:01:58,240 --> 00:02:01,920 Speaker 2: And that really is boosting the economy, as unbelievable as 39 00:02:01,920 --> 00:02:04,440 Speaker 2: it might sound, and it. 40 00:02:04,400 --> 00:02:07,080 Speaker 1: Makes a lot of sense because there's less pressure to 41 00:02:07,160 --> 00:02:09,600 Speaker 1: you know, not be able to leave town or you know, 42 00:02:09,680 --> 00:02:12,079 Speaker 1: have to go to bed early because you've got to 43 00:02:12,080 --> 00:02:15,000 Speaker 1: get up early to be at your job. And then fils. 44 00:02:15,080 --> 00:02:18,480 Speaker 1: What about Barbie. This seems to be an incredible success too. 45 00:02:18,560 --> 00:02:20,160 Speaker 1: What are the factors that play here with all the 46 00:02:20,160 --> 00:02:21,120 Speaker 1: Barbie success? 47 00:02:22,240 --> 00:02:25,120 Speaker 3: Again, with Barbie is not just a movie, right with Barbie, 48 00:02:25,160 --> 00:02:29,480 Speaker 3: there is I think there are hundreds of marketing tie 49 00:02:29,480 --> 00:02:33,440 Speaker 3: ins everything. You can't walk out your front door without 50 00:02:33,560 --> 00:02:37,400 Speaker 3: seeing pink everything these days. And you know, the Mattel 51 00:02:37,639 --> 00:02:40,160 Speaker 3: share praise is up twenty five percent just in the 52 00:02:40,160 --> 00:02:44,079 Speaker 3: past month. And what they've done is they've really managed 53 00:02:44,080 --> 00:02:48,480 Speaker 3: to turn the Barbie movie not only into a billion 54 00:02:48,520 --> 00:02:51,680 Speaker 3: dollar movie in and of itself, but also into this 55 00:02:51,880 --> 00:02:56,240 Speaker 3: just huge ad for toys and for merch and for 56 00:02:57,320 --> 00:03:00,280 Speaker 3: really just encouraging people to go out and spend money, 57 00:03:00,320 --> 00:03:03,440 Speaker 3: which right now in the economy is kind of important 58 00:03:03,480 --> 00:03:05,400 Speaker 3: because we've had all of these rate hikes and that 59 00:03:05,840 --> 00:03:08,120 Speaker 3: it was trying to slow things down. So that was 60 00:03:08,200 --> 00:03:10,600 Speaker 3: what we were trying to say in the article is 61 00:03:10,680 --> 00:03:14,280 Speaker 3: it's thanks to Bobbie, and it's thanks to Taylor and 62 00:03:14,520 --> 00:03:17,600 Speaker 3: probably coming up thanks to Beyonce as well, that the 63 00:03:17,639 --> 00:03:19,120 Speaker 3: economy is still chugging along. 64 00:03:20,760 --> 00:03:23,160 Speaker 1: And Emily if both of them with us who wrote 65 00:03:23,160 --> 00:03:26,799 Speaker 1: this article called the economy runs on girl power, go ahead, Emily. 66 00:03:27,800 --> 00:03:29,640 Speaker 2: That's exactly what I was going to say. Ryan. The 67 00:03:29,680 --> 00:03:34,839 Speaker 2: economy is right now running on girl power, running money. 68 00:03:36,280 --> 00:03:40,640 Speaker 1: And why is it that people are willing to spend 69 00:03:40,760 --> 00:03:44,760 Speaker 1: this maybe rare disposable income right now, because you know, 70 00:03:44,800 --> 00:03:46,480 Speaker 1: you look at the cost of living in certain cities 71 00:03:46,480 --> 00:03:50,160 Speaker 1: across the country and it's high. What's giving people the 72 00:03:50,520 --> 00:03:51,960 Speaker 1: freedom digit to spend? 73 00:03:54,160 --> 00:03:56,120 Speaker 2: Well, I think part of it. I mean, we were 74 00:03:56,200 --> 00:03:58,440 Speaker 2: all cooped up in our houses for a long time, 75 00:03:58,600 --> 00:04:02,080 Speaker 2: and I think just the allure of going out and 76 00:04:02,120 --> 00:04:04,640 Speaker 2: doing stuff really hasn't worn off yet, even though it's 77 00:04:04,680 --> 00:04:06,560 Speaker 2: been a while and been able to do things for 78 00:04:07,240 --> 00:04:10,400 Speaker 2: you know, a while, I think going out and spending 79 00:04:10,400 --> 00:04:13,920 Speaker 2: money on experiences is just becoming more and more of 80 00:04:13,960 --> 00:04:18,600 Speaker 2: a must do. What do you think, Felix, I'm. 81 00:04:18,440 --> 00:04:21,320 Speaker 3: Just I just feel like it's so perfect that you're 82 00:04:21,320 --> 00:04:23,880 Speaker 3: giving away Taylor Swift tickets right now. You know, this 83 00:04:24,040 --> 00:04:27,280 Speaker 3: is the perfect giveaway that you can do because it's 84 00:04:27,279 --> 00:04:30,400 Speaker 3: the one thing everyone wants, it's the one thing everyone loves. 85 00:04:30,720 --> 00:04:32,640 Speaker 3: You can barely put a price on these things. If 86 00:04:32,680 --> 00:04:34,920 Speaker 3: you try and buy them on the secondary market, they're 87 00:04:34,920 --> 00:04:37,800 Speaker 3: probably worth five thousand dollars each, right, and so this 88 00:04:37,960 --> 00:04:42,640 Speaker 3: is just the perfect consumption good for an era where 89 00:04:42,680 --> 00:04:46,400 Speaker 3: we basically loaded up on stuff during the pandemic years, 90 00:04:46,400 --> 00:04:48,039 Speaker 3: and now we want to get out and have a 91 00:04:48,080 --> 00:04:51,560 Speaker 3: big communal experience surrounded by a whole bunch of other people. 92 00:04:52,120 --> 00:04:54,960 Speaker 1: Local spending related to airs tour, you say, could go 93 00:04:55,040 --> 00:04:58,960 Speaker 1: as high as four point six billion dollars. I believe 94 00:04:58,960 --> 00:04:59,680 Speaker 1: that it's incredible. 95 00:05:01,560 --> 00:05:02,560 Speaker 2: Yeah, isn't that amazing? 96 00:05:02,600 --> 00:05:05,040 Speaker 3: I mean we've accounting, to be honest, I think I 97 00:05:05,080 --> 00:05:06,360 Speaker 3: think that's an underestimate. 98 00:05:07,279 --> 00:05:09,200 Speaker 1: Well, Emily and Felix, we're gonna have you sing right 99 00:05:09,240 --> 00:05:14,600 Speaker 1: now for Taylor tickets. Whoever can sing the I. I 100 00:05:14,880 --> 00:05:17,440 Speaker 1: don't have enough to give away, but I really appreciated 101 00:05:17,480 --> 00:05:19,560 Speaker 1: your article. Emily Pack and Felix Salmon, thank you so 102 00:05:19,640 --> 00:05:20,320 Speaker 1: much for coming on. 103 00:05:21,600 --> 00:05:21,960 Speaker 2: Thank you. 104 00:05:23,120 --> 00:05:29,080 Speaker 1: Okay, take you care, Bye bye. The economy runs on 105 00:05:29,240 --> 00:05:33,440 Speaker 1: girl power. It's a great article. Post Malone tickets are next.