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Speaker 1: This is the business of sports where in the situation

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Speaker 1: that we haven't dealt with in modern times, pandemic here

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Speaker 1: has really accelerated the investments that we've been advocating for

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Speaker 1: for years. From a macro standpoint, I think our sport

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Speaker 1: industry is really forced to look at the business a

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Speaker 1: little bit differently. In depth conversations with the leaders in

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Speaker 1: the sports industry. Who wants to be the sacrificial lambs

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Speaker 1: that shows up at the first big major sporting event

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Speaker 1: were part of something much bigger than the sport right

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Speaker 1: now and the health and JG of our stakeholders the

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Speaker 1: works much important every moment. I think we're all from

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Speaker 1: the business respective thinking about the impact that the virus

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Speaker 1: is having on across the country against Bloomberg Business of

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Speaker 1: Sports from Bloomberg Radio. Hello, I'm Jason Kelley, I'm Michael Black,

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Speaker 1: and I'm Mike Lynch and we're here Monday's, Wednesdays and

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Speaker 1: Thursdays with you to explore the big money issues in

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Speaker 1: the world of sports. Talked to some of the biggest

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Speaker 1: players in the industry today. We're delighted to have with

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Speaker 1: us t J at A Shola. He is the head

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Speaker 1: of US Sports partnerships at Twitter. T J. Really good

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Speaker 1: to have you with us. I have to say, when

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Speaker 1: I first learned about you and this job, this sounds

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Speaker 1: like a pretty cool job. I'm not gonna lie tell

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Speaker 1: us what it entails, uh, gentlemen. I often I often

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Speaker 1: pinched myself. I look in the marin tase do you

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Speaker 1: really get paid to do this? But it's a lot

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Speaker 1: of work. My my I was joking with you all

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Speaker 1: before we started. Um Nigerian descent, so my father's he

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Speaker 1: watched the CNN all day every day. He watched the

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Speaker 1: news all day every day. And it's often like I

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Speaker 1: saw twotime of the news. Are you still tweet? You

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Speaker 1: for money? Do you treat for money? And I'm like

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Speaker 1: that absolutely, I don't tweet for money, but what I

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Speaker 1: do is pretty cool, right my My My job is

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Speaker 1: essentially the GM of our sports business of Twitter, and

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Speaker 1: my team is small but mighty, but we work across

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Speaker 1: the US to service rights holders, whether it's leagues, teams,

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Speaker 1: broadcasting partners. And of course you've got French properties now

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Speaker 1: like the players, tribunes or athletes who have developed platforms

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Speaker 1: that you all know the spring Hill folks very well

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Speaker 1: and Kevin Duranch group and and and uh even even

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Speaker 1: Steph Curry and what they've got going on with Unanimous,

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Speaker 1: So are our work is pretty it's it's pretty simple.

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Speaker 1: It falls within four buckets. One is distributions. Twitter has

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Speaker 1: millions upon millions of users. How can these publishers have

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Speaker 1: can these rights holders leverage Twitter to to really reach people?

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Speaker 1: To dry distribution too? And the one that will not

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Speaker 1: come as a surprise to you guys is monetization, Yo,

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Speaker 1: t J. We pour a ton of resources and using

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Speaker 1: your platform three hundred and sixty five days out of

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Speaker 1: the year. How can we make money off of the

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Speaker 1: investment that we're placing into your platform? Which is a real,

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Speaker 1: real question, uh, and one that that is certainly within

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Speaker 1: their right to add. And then innovation what kind of

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Speaker 1: cool can we do together? And we've got a few

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Speaker 1: examples of that that we can talk about a bit later.

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Speaker 1: And then last sleep support such and such can no

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Speaker 1: longer access their account or we rolled out a new product,

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Speaker 1: how can we use that right? Just day to day support?

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Speaker 1: So I would say those are the four pillars distribution

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Speaker 1: of monetization, innovation, and support that we help people with

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Speaker 1: men and that ranges from putting tweets on comfetti at

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Speaker 1: the Super Bowl as soon as Patrick Mahomes points up

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Speaker 1: the trophy to um working with spring Hill and None

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Speaker 1: Interrupted to create a customer emoji for their Graduate Together initiative. Man,

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Speaker 1: it spans a really broad gamut, which is why I

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Speaker 1: love what I do and my team does two. Maybe

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Speaker 1: that broad gamut is is what is so important to

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Speaker 1: you guys, because COVID nineteen is penned everybody's years back,

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Speaker 1: and in general, how do you guys deal with it?

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Speaker 1: And how is the sports revenue for Twitter going through

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Speaker 1: all of this. I'm not gonna lie. I woke up

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Speaker 1: with a little pet of my step this morning. Vella

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Speaker 1: is because this marks of the first time since since

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Speaker 1: the pandemic that I've not only talked about sports, but

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Speaker 1: I've talked about live sports. We have a live sports

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Speaker 1: to discuss. Finally, we've got NBA, We've got NHL, We've

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Speaker 1: got MLB, we've got MLS, we've got PG twour. It's

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Speaker 1: it's it's back, and it feels like we're gaining some

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Speaker 1: semblance of normalcy. So to no surprise, gentlemen, my job

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Speaker 1: hits way different when I've got box scores to talk about, right, So, uh,

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Speaker 1: that has been. That has been an absolute, an absolute, awesome,

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Speaker 1: awesome thing over the tast few days. And to your

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Speaker 1: your question, the lot of questions about the business, I mean,

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Speaker 1: when when you've got when you've got live sports, it

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Speaker 1: makes it much easier to have those discussions with marketers

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Speaker 1: and with brands who are trying to break through. Our

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Speaker 1: value proposition to me is one of the best in

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Speaker 1: the sports landscape. When things are happening in real time,

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Speaker 1: particularly sports, sports is inherently live. When sports are occurring

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Speaker 1: in real time, people come to Twitter to talk about it.

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Speaker 1: Are our ethos is pretty simple. If it's happening, it's

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Speaker 1: happening on Twitter. That's where the live conversation unfolds. So

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Speaker 1: it's been it's been pretty awesome because we've seen all

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Speaker 1: types of surges and usage around sports since the return

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Speaker 1: of sports is, since it's come upon us, and it's

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Speaker 1: created really cool and innovative opportunities for marketers to come

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Speaker 1: alongside the ride. Like we we say that historically we've

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Speaker 1: been this this virtual sports bar where Jason can pull

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Speaker 1: up a seed and Mike could pull up a seat

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Speaker 1: and TV could pull up a seat all within our

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Speaker 1: respective homes and tweet about a game as if we're

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Speaker 1: together collectively. Now our role is transitioned from that that

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Speaker 1: virtual sports bar too, to being the roar of the stadium.

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Speaker 1: Fans will not be in stadiums or arenas, at least

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Speaker 1: for for any time, for any time in the near future.

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Speaker 1: We become that stadium Twitter. The timeline becomes the roar.

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Speaker 1: That's where you hear people talk about Lebron having a

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Speaker 1: stop against PG and Kawhi Leonard against the Clippers. Right,

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Speaker 1: That's where you hear people obsess about Aaron Judge being

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Speaker 1: the beast that he is right, all right, all right.

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Speaker 1: So the timeline is where these discussions occur, and that's

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Speaker 1: what grands want. Brands want to break through. They want

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Speaker 1: to have a front row seat to all the amazing

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Speaker 1: conversations around sports. And they realized that sports fans on

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Speaker 1: Twitter they're different. They're hyper engaged. There's a status. The

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Speaker 1: sixty nine percent of sports fans use Twitter at least

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Speaker 1: once today, slightly under sixty percent of the use Twitter

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Speaker 1: multiple times a day. Uh. And that is is a

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Speaker 1: is a trend that we saw that existed even when

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Speaker 1: live sports didn't exist at least the way that we're

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Speaker 1: constomt to. So sports fans are hungry and they are

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Speaker 1: hyper active and engaged on Twitter, which which marketers love.

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Speaker 1: T J. How did Twitter make the leap from basically

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Speaker 1: a chat room to a partner with live programming from

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Speaker 1: so many major sports leagues? Who reached out first? So

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Speaker 1: Jack Dorsey r CEO, he is, he's an avid sports fan,

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Speaker 1: and I asked him all the time, I'm like you,

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Speaker 1: how did you did you know that this thing would

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Speaker 1: turn into what it is? And he quite simply says, man,

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Speaker 1: all we did was created tool and the people. The

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Speaker 1: people allowed for the amazing creative ways that the platforms

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Speaker 1: used today to unfold. And we see that a lot

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Speaker 1: with sports. But I'll tell you our sports business has

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Speaker 1: been around in least since but there was a very

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Speaker 1: specific intellection point. Uh And this this will come as

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Speaker 1: no surprise c all Um. In the Fall, I woke

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Speaker 1: up one day as a Twitter employee on the sports team.

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Speaker 1: I woke up one day and I read a headline

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Speaker 1: and said NFL to stream live Thursday night football on Twitter.

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Speaker 1: I'm a Twitter employee on the sports team, and its

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Speaker 1: to me in the morning. And that was at the

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Speaker 1: time where we had Anthony Nodo Um, who is an

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Speaker 1: absolute boss and just an amazing mentor of mind to

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Speaker 1: this day. UH. He used to work in the NFL

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Speaker 1: and that was something that was passionate to him. And

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Speaker 1: our live business it was essentially created overnight, and our

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Speaker 1: product team, our finance team, our partnerships team, our sales

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Speaker 1: team had to rally right because we had we had

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Speaker 1: a finite amount of time to deliver a live product

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Speaker 1: and to deliver in a way that fans of love.

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Speaker 1: And I'll tell you, gentlemen, as soon as we we

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Speaker 1: made that announcement UM, that was a major transitive moment

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Speaker 1: for us as a collective group because now having conversations

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Speaker 1: around rights and licensing and and and live content and

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Speaker 1: monetization to UH to a much larger degree. And as

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Speaker 1: you all know, the cord Cutter conversation UH was very

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Speaker 1: prominent and continues to be prominent. But we we we

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Speaker 1: we occupied a different space in the industry once that

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Speaker 1: announcement was made, and it's made my job super fun.

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Speaker 1: It's turned me into a lawyer slash negotiators slash UH

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Speaker 1: content UH strategies all of the above, and I couldn't

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Speaker 1: be more thankful for that. So, t J, we've talked

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Speaker 1: about the relationship between Twitter and the leagues, and Twitter

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Speaker 1: and sports and teams. Talk to me about the relationship

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Speaker 1: between Twitter and athletes, because I feel like that's even

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Speaker 1: more important, even more prominent, given what we collectively as

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Speaker 1: a nation have been wrestling with over the past few months.

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Speaker 1: You have seen athletes take to Twitter, which is not

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Speaker 1: new them being vocal on Twitter, but maybe what they're

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Speaker 1: saying and how they're saying it has been different. Talk

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Speaker 1: to us about that relationship and how it has evolved. Yeah,

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Speaker 1: one of you know, I grew up an avid sports

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Speaker 1: saying and you know I had who dreams until I

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Speaker 1: started missing a lot of left handed layoffs in a grade.

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Speaker 1: I realized that, uh that I probably wasn't gonna play

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Speaker 1: sports at a professional level, but I also understood that

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Speaker 1: there will be an opportunity to work with the business

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Speaker 1: of sports and as uh as as a black male.

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Speaker 1: Um that representation was really really interesting to me because

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Speaker 1: when I thought of the business of sports, I didn't

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Speaker 1: think of anybody who looked like me, right, and I

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Speaker 1: didn't see anybody who looked like me per se so

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Speaker 1: um as as my career, you're kind of evolved. One

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Speaker 1: of the priorities that has continued to be fund of

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Speaker 1: mind is how can I equip young men, young women,

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Speaker 1: particularly young men and women of color to use this

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Speaker 1: tool in a way that can positively impact their lives. Gentlemen,

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Speaker 1: you all have seen it over the years, like social

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Speaker 1: media is is very powerful. Twitter specifically is a really

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Speaker 1: really powerful tool. Within a few key strokes, you can

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Speaker 1: reach the world. And if you deleted a minute later,

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Speaker 1: that's a minute too late. Right. So for us, um,

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Speaker 1: we we have ahead of we haven't head of talent.

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Speaker 1: We said in Lost Angel listened as Britney Cranston, and

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Speaker 1: we routinely meet and work across teams, work across leagues,

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Speaker 1: work across sports properties, to sit and talk with the players,

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Speaker 1: to sit and talk with the guys, Like, yes, Twitter

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Speaker 1: gives me a check every two weeks, but my intention

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Speaker 1: is not to say, hey, X player, can you tweet

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Speaker 1: every day now? My My my intempt is to support

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Speaker 1: these players in the best way possible. And what we've seen,

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Speaker 1: particularly over the pandemic, it's just this really beautiful understanding

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Speaker 1: of the power that exists with each of these players platforms.

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Speaker 1: Think about a week or two ago, right, like Russell Wilson,

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Speaker 1: Drew Brees, J. J. Watt, Patrick Mahomes and Shaun Watson.

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Speaker 1: They all take to Twitter using the hashtag we want

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Speaker 1: to play. And their message was very simple, fellas, it was, Hey,

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Speaker 1: we want to play, but we can be sure that

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Speaker 1: we're safe. We need to understand what the protocol looks

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Speaker 1: like for us to show up on a day to

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Speaker 1: day basis. We have families, we need to know that,

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Speaker 1: we need to rest assured that the strategies that are

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Speaker 1: in place will keep us safe. And they simply leverage

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Speaker 1: the hashtag and took to uh this powerful platform we

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Speaker 1: So we see these types of stories time at the

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Speaker 1: time at the time, and uh, it makes me feel

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Speaker 1: good knowing that the role of our group is vital

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Speaker 1: and that's equipping equipping these folks with huge platforms with

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Speaker 1: the tools to use it in really impactful ways. And

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Speaker 1: we've seen we've seen a ton of that, Lebron James

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Speaker 1: being one, Serena Williams being another, J J. Watt being

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Speaker 1: a great example, Richard Sherman, there's so many examples, those

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Speaker 1: folks who understand the power of their platform and the

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Speaker 1: power of Twitter to amplify that platform. That's that's what

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Speaker 1: I get a lot of excitement, man, um, knowing that

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Speaker 1: we can equip people to to drive change. I was

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Speaker 1: talking to my son and he'll be thirty in about

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Speaker 1: a couple of months, and we just got to talking

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Speaker 1: about sports and he said, yeah, Dad, listen, it's a

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Speaker 1: young man's game. And of course after that old him,

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Speaker 1: now you need to shut the hell up. I realized

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Speaker 1: he's right, and I bring it up because you were

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Speaker 1: named um in the Sports Business Journal forty under forty

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Speaker 1: forty executives under the age of forty. This is a

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Speaker 1: young man's game. Now are you calling me young? My man?

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Speaker 1: You could check after the song. I mean, it's if

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Speaker 1: you can expand on that about what it means when

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Speaker 1: you're fording and under you bring a different vision to

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Speaker 1: the business platform. Can you expand on that? Yeah, man,

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Speaker 1: I Some of my fondest memories were when I was

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Speaker 1: an intern at ESPN and I would uh, I would

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Speaker 1: walk around campus and I would PLoP into the offices

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Speaker 1: of people like like Rob King and at the time

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Speaker 1: keep clink Scales and James Brown and Window Scott. These

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Speaker 1: were these were people of color who kept their door

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Speaker 1: open and allowed me to sit and be a nerd

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Speaker 1: uh and ask dumb questions which out which I certainly asked,

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Speaker 1: But they were patient and they allowed me to see

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Speaker 1: what it looked like to be a leader. Um, so

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Speaker 1: it's important for me to pay that forward. So I

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Speaker 1: routinely talk with students who are members of n A

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Speaker 1: d J or local high schools and ABJ National Associationists

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Speaker 1: A Black Journalists, and um, it's a priority for me.

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Speaker 1: So when they're often like, how do we become the

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Speaker 1: head of sports and Twitter? And I'm like, yo, my

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Speaker 1: job didn't exist five years ago, Like this did not exist,

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Speaker 1: and so there wasn't a blueprint to getting here. What

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Speaker 1: I knew is that I loved sports. I wanted to

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Speaker 1: be a voice within the business of sports. And it

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Speaker 1: required me to be nimble. It required me to be

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Speaker 1: a nerd and to understand what opportunities just in the marketplace.

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Speaker 1: And the birds start flying around and everybody like, yo,

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Speaker 1: you know about this Twitter bird thing? And I got

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Speaker 1: a job here that turned into a really really awesome job.

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Speaker 1: But um, what's really clear to me is that I

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Speaker 1: sit in a role that is evolving each and every day,

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Speaker 1: and I'm uniquely positioned within within the marketplace. I kind

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Speaker 1: of get to do Switzerland, not get to work with

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Speaker 1: the NBA and the NFL, with ESPN and Fox Sports

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Speaker 1: UM and they rely on our console, they rely on

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Speaker 1: our expertise to ensure that they're reaching new audiences, young audiences,

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Speaker 1: UM and and and doing things in an innovative and

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Speaker 1: disruptive way. So yeah, I the star of the line

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Speaker 1: from me and the But it's pretty cool. It's um

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Speaker 1: it's interesting to see like Twitter alongside the ESPN and

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Speaker 1: the NBA, some of the endemic sports brands that you

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Speaker 1: think of on that already on the forty list. It's

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Speaker 1: it's been, it's been, it's been pretty specialized. In reading

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Speaker 1: Bob Iger's book, one of the quotes that that really

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Speaker 1: stood out to me the book The Right of a Lifetime,

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Speaker 1: is if you're in the business of making something, be

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Speaker 1: in the business of making something great. And that's some

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Speaker 1: mentality we approach to the sports with each and every day.

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Speaker 1: What kind of cool things can we do? How can

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Speaker 1: we make Twitter Sports elevate our partner properties, particularly around this,

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Speaker 1: this return of sports and and that's a that's our

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Speaker 1: that's our objectives each and every day. Man. So it's

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Speaker 1: awesome to see the industry take notes. And it's also great,

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Speaker 1: quite honestly, to be to be black and knowing that

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Speaker 1: future intern future graduates completely like, oh you know that

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Speaker 1: is sports pity. He looks like one of us. And

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Speaker 1: if you're shooting an email or d M, it's probably

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Speaker 1: going to respond to you. Man. That's that's really important

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Speaker 1: to me, man, and I'm really thankful about that, t J.

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Speaker 1: Is it possible to measure the impact that Twitter has

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Speaker 1: had on the current and recent social awareness campaign that

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Speaker 1: it's going on in the world right now? I'll tell you, man,

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Speaker 1: if if I could quantify that, I would be asking

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Speaker 1: for a raise like today, Uh, it's clear that we've

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Speaker 1: played a massive, massive role in this broader awareness of

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Speaker 1: of of social equality, of racial injustices. I mean, we

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Speaker 1: we have agents reach out to us on a day

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Speaker 1: to day basis, we have players reach out to us, Hey,

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Speaker 1: what do you think about this copy? What do you

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Speaker 1: think about that? Do you think this will resonate? Well?

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Speaker 1: So people are being thoughtful and intentional around it. I

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Speaker 1: mean I Uh, Jack reached out to a group of

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Speaker 1: of the Twitter was like, you know what, June tooth

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Speaker 1: needs to be a holiday, and it became a holiday

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Speaker 1: and there was a conversation around that on Twitter. But

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Speaker 1: what you started to see was athletes tweet about juneteent

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Speaker 1: like awareness has been raised collectively across the board. And

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Speaker 1: and you think about what's happening in the NBA bubble

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Speaker 1: right now, Um, there are there are guys who before

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Speaker 1: they answer a question, they'll say, um, we want to

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Speaker 1: see justice for Brianna Taylor. It's one of the reasons

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Speaker 1: why I really applaud Kathy over at the w n

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Speaker 1: b A and the folks at the NWSL specifically. I

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Speaker 1: got to give a shout out to two women's sports

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Speaker 1: leagues and women's athletes. They've been carrying this this this

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Speaker 1: this crown for a long time. They've been on the

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Speaker 1: forefront of social justice and awareness before it became a

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Speaker 1: global discussion, before it became the thing that everybody kind

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Speaker 1: of did in a performative way. I mean, you think

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Speaker 1: about a Maya Moore who has legitimately sacrificed what she

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Speaker 1: loves hoops to ensure that she finds justice for someone

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Speaker 1: that me and dear to to her heart, UM, and

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Speaker 1: that conversation will posed on Twitter. So we UM, we

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Speaker 1: realize that that athletes know the power of the platform.

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Speaker 1: What we've got to do is just continue to be

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Speaker 1: intentional about making sure that they know they have a

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Speaker 1: resource here in Twitter. UM know that if if you

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Speaker 1: need to have a conversation about something that you plan

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Speaker 1: to to publish, we're here to help with it. Offers court,

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Speaker 1: were you to offer a console. But to your question,

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Speaker 1: it's really really clear that we're playing a massive role

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Speaker 1: in this process. And think about a few a few

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Speaker 1: weeks back when a group of young NFL athletes took

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Speaker 1: the social and said black Lives Matter, immediately after Roger

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Speaker 1: Goodell made a statement. Then, I mean, you all have

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Speaker 1: been working the sports for a long time, I Revie,

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Speaker 1: I've never seen anything like that. I've never seen a

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Speaker 1: group of young athletes galvanized to the extent that a

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Speaker 1: commissioner of the league had to publicly address it and

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Speaker 1: address it in a way that cosin the players. I

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Speaker 1: mean that that was a really powerful movement and it

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Speaker 1: was amazing to see that on Twitter. So that's uh, Goling,

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Speaker 1: I've been I've done a lot of great my team,

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Speaker 1: it's done a lot of great stuff on the revenue front,

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Speaker 1: the monetization from the building of the business. But when

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Speaker 1: I see those types of moments and it really warms

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Speaker 1: my heart. And so t J. As we wrap up

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Speaker 1: the conversation, I did want to ask you. I mean,

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Speaker 1: with great power comes great responsibility, and I do feel

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Speaker 1: like the whole conversation has been elevated and widened in

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Speaker 1: ways that you just described very well. What's the responsibility

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Speaker 1: and what role does Twitter have and especially in the

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Speaker 1: world of sports, to ensure accuracy, civility, you know, all

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Speaker 1: of the things that are important to continuing a productive

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Speaker 1: discussion here. It's a fantastic question, and UM it becomes

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Speaker 1: it's it's consistently been the top priority for us across

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Speaker 1: multiple business functions of Twitter. How do we make Twitter

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Speaker 1: the safest place possible? Um, there are there are folks

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Speaker 1: who unfortunately sit in their grandma's basement with no image

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Speaker 1: or no name associated with their profile, and they get

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Speaker 1: bold sometimes with their Twitter fingers and uh and and

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Speaker 1: and and in some instances the dialogue that they attempt

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Speaker 1: to spark uh may may not be may not be

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Speaker 1: a conversation that we're proud of. We have to act quick,

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Speaker 1: and our support team has certainly galvanized around these types

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Speaker 1: of priorities and and and and made sure that if

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Speaker 1: we send a note like hey, such and such dealing

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Speaker 1: with such and such, they act in a very quick

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Speaker 1: and sweeping fashion. But we've got to be quicker. Jack

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Speaker 1: has cast all of us across the board UH to

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Speaker 1: ensure that we serve the customers on our platform, and

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Speaker 1: we ensure that Twitter becomes a safe space. Conversely, UM,

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Speaker 1: I truly feel a responsibility as as my team to

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Speaker 1: ensure that we have that conversation with with with athletes,

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Speaker 1: leagues and all the other folks that we work with. UM,

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Speaker 1: you have a big platform and with that platform comes

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Speaker 1: a ton of responsibility. We want to make sure that

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Speaker 1: you're equipped with the tools to know how to use

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Speaker 1: our platform and to do it in and in really

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Speaker 1: thoughtful ways. And we're enthused that that conversation has been

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Speaker 1: well received internally as well as externally. We also know, fellas,

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Speaker 1: we've got a whole lot of work to go. UM.

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Speaker 1: You know, there are certain things that exist in humanity

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Speaker 1: that we can't cure, Like right, we were not going

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Speaker 1: to pure world hunger overnight, which UM, a lot of

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Speaker 1: likely means that are things that are that exist on

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Speaker 1: our platform that we may never cure overnight, but we

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Speaker 1: don't work our hardest to ensure that we put our

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Speaker 1: best foot forward to to to to to remedy some

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Speaker 1: of those things. UM. I'd also say that, um, one

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Speaker 1: of the things that we we also want to do

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Speaker 1: is while we talk about social justice, and while we

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Speaker 1: ensure that that conversation social responsibilities at the forefront, we

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Speaker 1: need to have some some delight moments and the timeline too,

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Speaker 1: like we need to make sure that people come to

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Speaker 1: the timeline and laugh and and and and smile. Um.

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Speaker 1: So during the the NBA tip off, we launched this

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Speaker 1: initiative called court side Tweets. Right fans can't sit court

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Speaker 1: side ain't no, of course, I think to anymore, You're

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Speaker 1: not You're not gonna You're not gonna be able to

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Speaker 1: flect with your new your new Jayson. However, if you

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Speaker 1: have a tweet that resonates, our social and marketing team

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Speaker 1: worked collectively with us to showcase those images right on

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Speaker 1: the court in in the bubble, and it was pretty

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Speaker 1: awesome because the NBA sent us videos of players actually

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Speaker 1: reading tweets about them and we published them from from

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Speaker 1: Twitter Sports, so courts that tweets turned into a thing.

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Speaker 1: And then we've got this initiative with the NBA called

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Speaker 1: Tapped to Cheer, where if you leverage hashtags on Twitter,

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Speaker 1: it turns into uh an audible cheer in the arena.

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Speaker 1: So while we know we've got this heavy, heavy responsibility

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Speaker 1: to to service fans, to service athletes, to service publishers

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Speaker 1: and in a meaningful way, we also realize that we

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Speaker 1: have responsibility to just do cool stuff, to make people smile,

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Speaker 1: to make people enjoy their their experience when they they

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Speaker 1: happen to that that that app called Twitter. Right, this

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Speaker 1: has been a delightful conversation for us. I think I

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Speaker 1: can speak on behalf of the team. We really appreciate it.

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Speaker 1: T j Ada shulet He is the head of US

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Speaker 1: Sports Partnerships at Twitter, and as Michael Barr pointed out

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Speaker 1: forty under forty by Sports Business Journal earlier UH this year.

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Speaker 1: And what's funny is if you check out that story

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Speaker 1: and you just look at the picture, teach, it's a

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Speaker 1: great picture, Like I feel like it captured just having

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Speaker 1: got to know you over the last half hour. It

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Speaker 1: feels like it captures you pretty well. You you're a

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Speaker 1: guy who clearly has a lot of joy. Well, I

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Speaker 1: appreciate that. But any time I need to pick me

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Speaker 1: up as a cool if I if I hit your

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Speaker 1: cell phone, if I get a little absolutely absolutely on

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Speaker 1: one thing I wanna I'm into this idea of giving

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Speaker 1: people flowers while you can um. There are a lot

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Speaker 1: of podcasts around, as you all know, and a lot

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00:26:43,920 --> 00:26:46,560
Speaker 1: of them talk about wins and losses and how many

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Speaker 1: points per game person has. The importance of what you

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Speaker 1: guys are doing, The importance of your platform is so impactful.

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Speaker 1: As as a person who is just generally a sports nerd,

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Speaker 1: it's rare that you get insight of the actual business

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Speaker 1: of sports. Listened to the Rich Paul one, the lebron one,

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00:27:06,440 --> 00:27:09,639
Speaker 1: the Kathy one, and you guys are talking about sports

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Speaker 1: from a completely different lens, from a completely different bantage point.

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Speaker 1: I had a conversation with Jalen Brown a few weeks back.

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Speaker 1: He's talking about deal flow and the juxtaposition of tech

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00:27:19,960 --> 00:27:22,879
Speaker 1: and sport. Those are things that you all talk about

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Speaker 1: on a day to day basis. So I know you

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Speaker 1: know this, but keep doing the great work. It's reporting

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Speaker 1: and all of us are are collectively better because of

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Speaker 1: this platform. So thank you well, we appreciate that. Thank

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Speaker 1: you so much. T J. Adashola, thank you so much

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Speaker 1: for your time. You can catch our podcast right here

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00:27:37,960 --> 00:27:41,320
Speaker 1: every Monday, Wednesday and Thursday. I'm Jason Kelly on Twitter

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00:27:41,440 --> 00:27:43,960
Speaker 1: find me at Jason Kelly News, and I'm Michael Barr

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Speaker 1: Full of Geriton. I'm at Big Bar Sports and well said,

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00:27:48,320 --> 00:27:50,719
Speaker 1: t J. Enjoyed our conversation. I'm Mike Lynch. You can

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Speaker 1: find me at Lynch e w CDB. You're listening to

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00:27:53,280 --> 00:27:56,400
Speaker 1: Bloomberg Business of Sports from Bloomberg Radio around the world.