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Speaker 1: Right now, brought to you by your North Texas four

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Speaker 1: dealers for it, built for Texas, built for you. It

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Speaker 1: is the Dallas Cowboys owner and general manager Jerry Jones.

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Speaker 1: Good morning, sir, hey man, good to be on with you,

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Speaker 1: and again onward and upward here on Thursday. All right, Well,

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Speaker 1: I we're even a day later in the week, Jerry,

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Speaker 1: it's already Friday. I beg your pardner. I shouldn't know this.

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Speaker 1: We we've just done this about fifteen years on Friday.

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Speaker 1: So I'll show you where my head is this morning. So,

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Speaker 1: in fact, I think I'm just gonna call it Thursday,

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Speaker 1: so I do a red for yesterday. Hey, fair enough,

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Speaker 1: you have a lot of credibility. I started to question myself.

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Speaker 1: I am curious. Obviously it has not happened here before.

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Speaker 1: What could you tell us about your thoughts or emotions

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Speaker 1: or whatever about the Cowboys being removed from next Sunday

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Speaker 1: night's primetime slot. Oh, we've had We've had times when

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Speaker 1: we had by agreement slot movement. You're probably going to

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Speaker 1: see more of this, not just Cowboys, but in general.

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Speaker 1: We like as a league. We like the flexibility that

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Speaker 1: being able to move are different media associates into games

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Speaker 1: that have become a particular interest because the teams are

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Speaker 1: playing better or they have particular things that are attractive.

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Speaker 1: So that's a long winded way of saying flexibility makes

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Speaker 1: a lot of difference. The issues, of course, are you

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Speaker 1: can't move teams around when you have fans that have

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Speaker 1: made commitments ander planning to come to a game and

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Speaker 1: then you move them around from an area that would

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Speaker 1: make that problematic. You can't do that. But some of

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Speaker 1: these do have some opportunities to be moved around. As

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Speaker 1: you know, I'm very involved in our television or television

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Speaker 1: strategies and committees, and this is to the Cowboys advantage

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Speaker 1: and will be because over the years we have such

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Speaker 1: a huge television audience that the ability to be flex

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Speaker 1: us and move us around can make up can make

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Speaker 1: a lot of difference. I'll be very candy with you.

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Speaker 1: Some of the biggest ratings we've ever had been on

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Speaker 1: Sunday afternoon, and so that's not a bad strategy to

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Speaker 1: put the Cowboys in a potentially lesser slot, i e.

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Speaker 1: Prime time and have more eyeballs watch the NFL. Do

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Speaker 1: you think that's why the game got flexed out or

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Speaker 1: was it to get maybe a more like playoff centric

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Speaker 1: matchup into Sunday. Well, I love the matchup that between

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Speaker 1: those two teams, but it certainly was not unexpected and

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Speaker 1: candid the very possibility if we'd been sitting here with

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Speaker 1: three more wins. We just have the ability to put

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Speaker 1: excellent games into prime time or add to a slot

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Speaker 1: that might we might want to juice up a little bit.

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Speaker 1: All of that is the future of managing our programming

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Speaker 1: in the NFL. I like all this and a little

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Speaker 1: bit about that. You kind of made that pretty clear.

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Speaker 1: A lot of it has to do with what this

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Speaker 1: unique season is, right. Well, again, when you start now,

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Speaker 1: we didn't affect our fans with this move that we had,

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Speaker 1: But the unique season is going to show us how

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Speaker 1: to do some things that we would have never seen otherwise.

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Speaker 1: And we'll learn and there will be some things we

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Speaker 1: do as a league. There'll be some things we do

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Speaker 1: presenting our games. There will be some things that as

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Speaker 1: a result of having experienced what we've done that will

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Speaker 1: become to some degree, parts of the future. All of

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Speaker 1: that's good stuff. We've kind of joked about this a

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Speaker 1: couple of times. Would y'all would the NFL, or is

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Speaker 1: the NFL considering them based on what you're seeing more

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Speaker 1: Tuesday night, Wednesday night, Friday night games. That I wouldn't

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Speaker 1: want to basically come to that conclusion at all, because

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Speaker 1: we do have certain tenants we want to We we

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Speaker 1: like Saturday for during the regular parts of the season

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Speaker 1: for college football. That's in everybody's best interest to have

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Speaker 1: exposure there. But make no mistake about it, I can

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Speaker 1: tell you firsthand the Cowboys of the premier draw there

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Speaker 1: is out here in the television period. So you would

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Speaker 1: take rate offensive people who are trying to take away

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Speaker 1: the America's team monitor then right, well, I've understand that

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Speaker 1: conversation in that debate. It's been one that I've enjoyed.

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Speaker 1: It's always been there ever since I've been involved of one.

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Speaker 1: So I get that. I know this that as a

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Speaker 1: little background, the Cowboys came along when television really in

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Speaker 1: nineteen sixty, when television was really the potential Monday night football,

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Speaker 1: those kinds of things were being looked at experimenting with.

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Speaker 1: We had crazy Ray sitting there with holsters own and

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Speaker 1: guns sitting out in the stands, cheerleaders and we just

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Speaker 1: came in right about the time, television really sunk its

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Speaker 1: teeth of the NFL sunk its team and television consequently,

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Speaker 1: the greatest area that we have are the non NFL

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Speaker 1: population centers, and we are more often than not, are

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Speaker 1: the number one where you don't have an NFL team,

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Speaker 1: more often than not, are the most viewed, and in

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Speaker 1: all NFL cities where either the second most viewed or

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Speaker 1: where the most hated as opposed to the team that's

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Speaker 1: in the city. So all of that show's interest, and

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Speaker 1: it's important to have that interest. Now, I don't like

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Speaker 1: to have that interest based upon disappointing that a lot

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Speaker 1: of people thought we were going to win the Super

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Speaker 1: Bowl this year with our talent and had people saying

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Speaker 1: it's best group of talent or one of the best

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Speaker 1: groups of talent. Well, that's football. Now. That ball's oblong

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Speaker 1: and it'll bounce only a lot of different ways. But

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Speaker 1: I would a lot rather be people really chomping at

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Speaker 1: the bits to really have us and viewing and looking

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Speaker 1: at our games. But we've got to go to work

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Speaker 1: and do something about that. So Jerry, when it comes

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Speaker 1: to the rest of the season, four games left, how

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Speaker 1: much will you want to use this as almost like

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Speaker 1: a preseason evaluation where you guys can maybe do some

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Speaker 1: things or try some things, try some players out in

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Speaker 1: different scenarios where if you guys were six and six,

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Speaker 1: let's say, and winning the division, where it'd be like, hey,

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Speaker 1: we gotta go all in. We got a real chance

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Speaker 1: to win this thing. Where you know, realistically you guys

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Speaker 1: are done and not going to make the playoffs, that

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Speaker 1: you can use this to see different things you could

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Speaker 1: possibly accomplish in the future. Well, normally I would say

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Speaker 1: that as you get on end of the season and

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Speaker 1: your chances of getting in the playoffs are dim, then

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Speaker 1: you'd want to overtly play younger players. We don't have

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Speaker 1: that choice. We're playing the players that can walk out

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Speaker 1: there and play. We don't want there's really not many

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Speaker 1: decisions about who's going on football field because of our

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Speaker 1: injury situation, and we're basically playing with all of the

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Speaker 1: backups and a lot of them that normally would be

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Speaker 1: on our practice squad, and so we got a bunch

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Speaker 1: of them out there on the field, guys that wouldn't

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Speaker 1: typically be out there. Then correct, okay, correct, And now

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Speaker 1: that's that's not good because we usually you you're making

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Speaker 1: that balance. You're trying to bring along a young player,

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Speaker 1: but you're also really needing the experience that you've got

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Speaker 1: with the veteran player. And so that's what you're laying

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Speaker 1: up against the in this particular case, laying up against

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Speaker 1: Cincinnaty with But still this football, This is football, and

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Speaker 1: football is attrition. Availability, I would tell you, is right

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Speaker 1: there with ability in terms of a player or in

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Speaker 1: terms of a team's roster. Availability. And it always has been.

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Speaker 1: And even when we had our best years, the availability

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Speaker 1: and how that fell fass was a pretty dominant factor

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Speaker 1: in how we play. Yeah, healthy teams, that's a that's

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Speaker 1: a thing that sometimes is like luck. Jerry. One of

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Speaker 1: the one of the I'm going with this effort story

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Speaker 1: from from Mike McCarthy and from Jalen Smith and from

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Speaker 1: Zeke and what they discussed yesterday, And one of my

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Speaker 1: favorite stories is Michael Irvin talking about guys when he

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Speaker 1: was young, saying, hey, it's okay, just collect that check.

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Speaker 1: And then he went in and he called every single

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Speaker 1: one of those players out. And I want I wanted

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Speaker 1: to kind of get your version of that story, and

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Speaker 1: also do you do you open are you open to

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Speaker 1: hearing your leaders do kind of the same thing and

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Speaker 1: call other teammates out that aren't maybe given the effort

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Speaker 1: that they feel they should be. Michael Irvin used to

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Speaker 1: take a rookie and when the rookie came on the Cowboys,

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Speaker 1: the rookie might get invited to go back home and

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Speaker 1: speak at the Rotary Club, and Mike would offer the

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Speaker 1: rookie he said, how would you like me to go

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Speaker 1: back home with you and I'll make a few comments

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Speaker 1: at the Rotary Club with you. He would be very

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Speaker 1: much in the pocket of the rookie. And he told

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Speaker 1: me the reason he does that so's he can get

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Speaker 1: in the pocket in the huddle with him, and he

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Speaker 1: can look over in the huddle and he can basically say, now,

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Speaker 1: I've been with you every time you be with me,

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Speaker 1: be a man going across the middle. Let's go be

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Speaker 1: a football player. And Michael Irvin didn't think about leading

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Speaker 1: when he got in the huddle. He was strategizing and

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Speaker 1: working on it a half a year before that or

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Speaker 1: months before that. That normally comes with it. We now

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Speaker 1: he's was our greatest exam ample Michael Irving of leadership.

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Speaker 1: But that's going on out here with cowboys, make no

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Speaker 1: mistake about it, and it will go on and it

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Speaker 1: will go on in the future to that degree. I

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Speaker 1: don't know I'm saying he's the Hall of Famer at

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Speaker 1: that right there, But it was no, you don't you

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Speaker 1: don't lead, or you don't accomplish without design and without strategy.

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Speaker 1: It's a it's a misnomer to think that stuff just

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Speaker 1: comes to you about a second as you walk in

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Speaker 1: the room. Did you feel then that you kind of

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Speaker 1: saw some of the same lack of effort that we're

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Speaker 1: hearing about. Oh, I'm saying I'm sending some really good effort.

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Speaker 1: We just had a guy nominating for the Walter Payton

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Speaker 1: Man of the Year that's one of our best leaders,

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Speaker 1: and and Jaaline Smith. And just as you do when

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Speaker 1: you have ups and downs and you don't win, you

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Speaker 1: can see people criticizing quote heart, you can't see that.

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Speaker 1: I mean, you can hear it if you want to listen,

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Speaker 1: listen to it. And that's fair to say it, But boy,

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Speaker 1: I'm not I see guys that trying to work the problem,

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Speaker 1: trying to get better. I will say this, We've got,

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Speaker 1: like anybody, you've got a lot of duelvers. I'd like

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Speaker 1: to start again on how we approached our defense this year.

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Speaker 1: I'd like to start that over again. I'm sure everybody

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Speaker 1: else would do. Where would you start with that? Well,

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Speaker 1: I'd start right there, right the first day, by the way, unfortunately,

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Speaker 1: but everybody had the same thing the first day they

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Speaker 1: were normally when training camp is over, that's that's that's

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Speaker 1: where they that's where they were. And I would really

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Speaker 1: make sure that any changes we were making, I would

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Speaker 1: want to make sure that we did it in the

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Speaker 1: same way that we didn't make changes on offense because

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Speaker 1: we didn't think that we had the situation or we

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Speaker 1: had the time to make those changes and it really

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Speaker 1: be effective. We've obviously done some things, we've changed and

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Speaker 1: we're having a hard time getting those in place to

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Speaker 1: be a good defense. Is it made changes? Does any

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Speaker 1: of that go over to like the coaching decisions? Is

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Speaker 1: a bit of it? Okay, every bit of it? And

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Speaker 1: then right past that go right to your general manager.

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Speaker 1: Right past that, go to your general manager. Because coming

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Speaker 1: through the door, the GM was out of eye hiring

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Speaker 1: the head coach, talking about how we were going to

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Speaker 1: approach that. When he walks through the door, and where

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Speaker 1: he was going to go from there. That's what you do,

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Speaker 1: and that obviously didn't work for us this year. We

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Speaker 1: know sometimes this isn't like that. We've had coach that

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Speaker 1: has been there ten years. He just left. So we

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Speaker 1: were just coming through the door here and we're sitting

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Speaker 1: down and talking about how you were going to approach

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Speaker 1: things like that, not just a draft or a drafting

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Speaker 1: a player, but things like how we were going to approach.

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Speaker 1: We spent a lot of time several years ago, maybe

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Speaker 1: ten eleven years ago we went from a fourth three

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Speaker 1: to a three four defense. But when we did it,

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Speaker 1: we were it was a very reluctant as a lot

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Speaker 1: of reluctance on making that move by our coach name

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Speaker 1: was Bill Parcells, and so he had a tough time

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Speaker 1: buy an end to drafting DeMarcus Ware. He wanted to

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Speaker 1: draft Spears because spears fit both ways, four to three

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Speaker 1: or three four. DeMarcus Ware was principally going to the

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Speaker 1: fourth three. All we did was turned around and have

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Speaker 1: the greatest draft probably we've ever had on defense and

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Speaker 1: drafted Spears and where and Ratler and empty and we

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Speaker 1: were able to make the move right then and there

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Speaker 1: had we not drafted those guys, that would have been

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Speaker 1: a tough move and probably we wouldn't have gone into

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Speaker 1: it as completely that speculation. But there's you a case

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Speaker 1: you've got to put you. You've got to think about

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Speaker 1: the personnel when you're talking about changing the scheme. Now,

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Speaker 1: we know that sports can be a very cutthroat business,

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Speaker 1: especially after tough seasons, and coaches and players can suffer

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Speaker 1: repercussions and everything. But you mentioned yourself as the general manager.

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Speaker 1: What kind of repercussions are there for you? Like, do

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Speaker 1: you feel on yourself when y'all suffer through a bad season.

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Speaker 1: You're not You're not kidding me, are you? No? You

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Speaker 1: think anybody is talking sweet about me right now? Okay?

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Speaker 1: That probably not? Okay, I mean we're not kidding each other,

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Speaker 1: are we. No. The one that is should and does

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Speaker 1: get heat in various farms. But the most important thing

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Speaker 1: is that you don't get a chance when you don't

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Speaker 1: good right to touch that Lombardi Trophy. Do you all

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Speaker 1: have any idea how much i'd write a check for

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Speaker 1: if I knew for sure I could get that Lombardi Trophy?

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Speaker 1: So my whole point to you is it is a big,

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Speaker 1: big thing. It is the foremost thing. Not money. I

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Speaker 1: had money, believe it or not. When I bought the Cowboys,

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Speaker 1: I gave it all up to be a part of

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Speaker 1: the Cowboys. Gave all of it to be a part

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Speaker 1: of the Cowboys. There has never been but one thing,

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Speaker 1: and that is when now you look around and you

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Speaker 1: look around over the last thirty years and look at

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Speaker 1: how many general managers, how many presidents, how many coaches,

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Speaker 1: and how many people have been involved in trying to

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Speaker 1: get those wins. Now, that's not an excuse, but there's

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Speaker 1: nobody in any better shape to take any part of

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Speaker 1: it and use it to try and win the ball

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Speaker 1: games from the not only the selection of the head coach,

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Speaker 1: but the players that are playing the game and the

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Speaker 1: coaches that are coaching them. All of that has to

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Speaker 1: have my approval. Jerry, you start right there and I

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Speaker 1: accept that. Jerry, you mentioned the DeMarcus where Marcus spears draft.

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Speaker 1: I'm wondering, in this upcoming draft, are you going to

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Speaker 1: have to have a draft like that to run Mike

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Speaker 1: Nolan's system successfully? Well, you put names, you could put

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Speaker 1: name me some other fifteen coaches. If you could have

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Speaker 1: a draft like that. You could get some successful a

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Speaker 1: defense any coach you want to put in there. All right, well,

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Speaker 1: we appreciate talking with you every Thursday Friday morning. Hey,

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Speaker 1: these are times too, these are good questions, and this

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Speaker 1: is a very appropriate conversation. And you've heard me say

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Speaker 1: this a genion times when you work for yourself, Okay,

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Speaker 1: there's no firing him. You've got to change him, and

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Speaker 1: he's got to change the direction he's going. And I've

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Speaker 1: worked all my life for myself, but I've had to

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Speaker 1: change directions many times. So I will change. I can change.

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Speaker 1: I'm not saying which way I'm I will change, but

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Speaker 1: I'm capable of changing. I've had to to have any

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Speaker 1: success in my life outstanding. Thank you very much for that,

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Speaker 1: and thank you for jumping on with us every week.

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Speaker 1: We'll catch you next Friday, guys. Thank you