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Speaker 1: Welcome to Strictly Business Varieties, weekly podcasts featuring conversations with

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Speaker 1: industry leaders about the business of media and entertainment. I'm

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Speaker 1: Cynthia Littleton, co editor in chief of Variety Today. My

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Speaker 1: guest is Sam Wu, CEO of Rockutan Vicki. Vicki is

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Speaker 1: the streaming arm of Japanese retail giant Rocuten. Vicki carries

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Speaker 1: content from Korea, Japan, China and other Asian countries. As

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Speaker 1: global streaming has taken off, so has Vicki, and nothing

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Speaker 1: has boosted the service more than the popularity of Korean

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Speaker 1: dramas or k dramas. My conversation with Wu coincides with

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Speaker 1: a deep dive in Variety this week into South Korea

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Speaker 1: and its influence on the world stage. This exploration was

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Speaker 1: eye opening for me, and this also connects with the

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Speaker 1: return of Kecon in downtown law So Angeles this week.

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Speaker 1: Hakon is a fan gathering that celebrates K pop and

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Speaker 1: other aspects of Korean pop culture. The streaming marketplace itself

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Speaker 1: is evidence at how well k dramas are traveling well

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Speaker 1: beyond the country's borders. There are half a dozen streamers

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Speaker 1: that make top Korean content available in markets around the world,

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Speaker 1: and that's not including the majors like Netflix and Disney

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Speaker 1: Plus who has seen the growth of the market firsthand.

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Speaker 1: At Vicky, the service has grown at a steady clip

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Speaker 1: for the last ten years, but the past three to

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Speaker 1: five years have seen really big games everywhere from Latin

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Speaker 1: America to the Middle East. WU offers great insights into

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Speaker 1: a market that is defined by a sense of community

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Speaker 1: that knows no geographic bounds. That's all coming up after

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Speaker 1: the break. M Sam, woo see eeo of rocketin Vicky

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Speaker 1: coming to us from Oakland. Thank you so much for

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Speaker 1: joining me today. Great to be here, Cynthia. You can't

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Speaker 1: ignore the explosion of interest around the world and the

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Speaker 1: just the explosion of creativity and innovation in Asian themed

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Speaker 1: content content shows, original original movies and TV shows that

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Speaker 1: are coming out of the Asian diaspor rocketin VICKI is

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Speaker 1: right in the in the heart, in the center of that, Sam,

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Speaker 1: why don't you start by telling us just kind of

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Speaker 1: sketch out for us what rocutin Vicky is as a

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Speaker 1: streaming service, who you reach and what your audience profile is. Yes,

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Speaker 1: definitely so, Rocket and Vicky is the leading streaming destination

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Speaker 1: for Asian entertainment. We offer one of the largest content

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Speaker 1: libraries focusing on Asian content, with a premius selection of

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Speaker 1: TV shows and movies from Korea and all across Asia.

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Speaker 1: In addition to our content, we're also known for a

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Speaker 1: high quality subtitles which are contributed contributed by our community

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Speaker 1: in over one hundred languages, as well as are engaged

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Speaker 1: in product experiences such as watch parties and collections, ratings

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Speaker 1: and reviews and much more so. We've we've seen this

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Speaker 1: growth and interest from Asian entertainment UM, I would say

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Speaker 1: over the last ten years and really picking up more

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Speaker 1: recently in the last three to five years. And I

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Speaker 1: think this is speaks to the trend of one format

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Speaker 1: just being really, really quite engaging, the storylines UM really

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Speaker 1: resonating with audiences and through that word I'm out and

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Speaker 1: sharing and through this no streaming destinations like like vicky

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Speaker 1: uh and other global and US based services introducing Asian

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Speaker 1: content to the US audience really have driven this growing

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Speaker 1: interests and popularity in the market. So you are the

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Speaker 1: service itself is based if I'm not mistaken out of Japan.

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Speaker 1: Rocklan itself is headquartered in Japan and Vicky Rocktan Vicky

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Speaker 1: were spread across multiple different locations. Uh. Here in the

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Speaker 1: US were headquartered in San Mateo, California, in the Bay Area.

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Speaker 1: So I have offices in South Korea in Shanhai and

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Speaker 1: Singapore as well. And where where are your biggest pockets

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Speaker 1: of strength? Is the US one of your biggest markets? Yes,

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Speaker 1: so US is our biggest market by audience, but we're

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Speaker 1: global UM. We have users in North America, South America

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Speaker 1: and Europe, in Australia and New Zealand, India. So we

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Speaker 1: really see this bandom growing, not just now here in

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Speaker 1: the US, which is really strong in terms of the

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Speaker 1: audience reception, but we're seeing the popularity UM really growing

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Speaker 1: everywhere around the world. M What the next question is

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Speaker 1: the is the why of it all? What do you think?

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Speaker 1: What do you think is driving this? Well? So, I

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Speaker 1: think you know the Asian Asian content. I think over

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Speaker 1: the years, there's been a lot of great stories that

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Speaker 1: have been told but UM that had not really reached

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Speaker 1: UM different markets around the world, and through platforms like

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Speaker 1: Vicky now we're able to bring that outside of the

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Speaker 1: home countries. We leverage the community to subtitle and localize

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Speaker 1: the content in multiple different languages so that people around

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Speaker 1: the world can enjoy in their own languages and really

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Speaker 1: understand the content and fall in love with their content.

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Speaker 1: At the heart of the storylines are great UM it

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Speaker 1: resonates with people U. The stories are about life, about love,

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Speaker 1: things that people can really neck with. And so the production,

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Speaker 1: the format there's really high quality, lends itself to be

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Speaker 1: easily enjoyed. I think the k drama format typically is

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Speaker 1: in mini series form roughly sixteen episodes to twenty episodes

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Speaker 1: uh and about one hour each. So you can imagine

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Speaker 1: these single season UM series to be highly entertaining with

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Speaker 1: a lot of different storylines and twists Shaw Grayson inmtography,

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Speaker 1: with great acting and cast h. So there's a lot

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Speaker 1: that goes into it. And I think, you know, with

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Speaker 1: the platforms like Vicky and others, really bring this out

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Speaker 1: to people and allow people to enjoy this, introduce it

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Speaker 1: um no. I think it's easy to fall in love

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Speaker 1: with this UM this genre, and once they fall in

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Speaker 1: love with this, they come to UM discovered there's even

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Speaker 1: more beyond Korean dramas that they fall in love with.

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Speaker 1: But they are different genres. We think in dramas and

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Speaker 1: also in Chinese dramas or Japanese dramas and others h

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Speaker 1: that really fall into the world uh of of Asian content.

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Speaker 1: M hm. Would you say that, um, if we could

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Speaker 1: drill down a little bit more, would you say that

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Speaker 1: a large, you know, a large part of the engine

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Speaker 1: of it would be the drama series or are there

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Speaker 1: are there you know, comedies and game shows and do

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Speaker 1: you have like a wide array of genres and content. Well,

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Speaker 1: our service, we have a wide vary of content. And

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Speaker 1: what we found is that typically people are introduced through

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Speaker 1: the dramas and once they get into the dramas, um,

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Speaker 1: because the cast tend to also crossover in the variety

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Speaker 1: shows or or reality and movies, we see that carry

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Speaker 1: people over to the different formats. And also we see

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Speaker 1: similar storylines being remade now from Korean dramas to Japanese

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Speaker 1: drama's Chinese dramas except dra and people then carry over

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Speaker 1: and enjoyed those contents in this various forms. It's a

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Speaker 1: metaverse of remakes it sound like it is and and

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Speaker 1: we didn't you know follom our platform. People really love

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Speaker 1: seeing how each um, each culture reimagines the story and

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Speaker 1: makes it their own on your service, do the do

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Speaker 1: the does the content do you make it binge able

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Speaker 1: or do you roll out shows in like a weekly

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Speaker 1: in a weekly episode release pattern? How do you how

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Speaker 1: do you actually just what's the cadence of your content?

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Speaker 1: So we we look at um each show uh slightly differently.

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Speaker 1: So we to typically take a look at how UM

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Speaker 1: how we want to introduce a show to the audience. Particular,

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Speaker 1: if certain shows we made, we may broadcast, you know,

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Speaker 1: a couple of episodes every single week, so we may

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Speaker 1: offer to to be binged uh no from the beginning.

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Speaker 1: Some we also offer to be enjoyed for free without

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Speaker 1: with supported by advertising summer for subscribers only. So we

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Speaker 1: try to look at the content UM and introduce it

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Speaker 1: to the audience in different ways that allow fans to

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Speaker 1: be able to be introduced to Asian content and also

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Speaker 1: enjoy this in different ways. Because a lot of it

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Speaker 1: is new to people. People would like to try to

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Speaker 1: see if this is something that they've be interested and

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Speaker 1: may they ever heard about it from their friends and

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Speaker 1: family and they want to get introduced to it. So

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Speaker 1: we try to make it some uh in a way

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Speaker 1: that is can be enjoyed in multiple different ways and

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Speaker 1: formats to allow people to be introduced to it. And

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Speaker 1: onst we see that points people are introduced to it,

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Speaker 1: they typically really enjoy and they've all love and try

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Speaker 1: to enjoy more of the catalog. Do you so you

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Speaker 1: have a mix of do you have a mix of

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Speaker 1: paid and advertising supported services. It's different and tiers that

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Speaker 1: people can get into. That's right, we have. We have

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Speaker 1: multiple tiers, as you can say, as you know, that's

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Speaker 1: the that's the way of the future for a lot

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Speaker 1: of big players right now. Yes, that that is the

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Speaker 1: wave of the future, and that's the world that we've

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Speaker 1: been thinking, um since the very beginning. Um and since

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Speaker 1: the very beginning, I think with with foreign language content. UM.

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Speaker 1: You know, we've we've tried to introduce this to people

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Speaker 1: from around the world, and it's it's not easy to

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Speaker 1: get people to want to pay for something that they

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Speaker 1: don't know much about. So we'll introduce it by creating

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Speaker 1: creating a free version that's supported by ads. As we

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Speaker 1: as we see that there are more and more users

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Speaker 1: and fans around the world really enjoying this, then know,

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Speaker 1: we started incorporating a more premium subscription plans to allow

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Speaker 1: earlier access moves to ads and creates an offers an

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Speaker 1: AD free and HD enjoyable experience and more and more

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Speaker 1: we iterate on that, but we always provide a selection

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Speaker 1: of content to be a joy for free, to allow

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Speaker 1: new users to be introduced to the genre so that

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Speaker 1: they can really fall in love with it and you know,

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Speaker 1: then see if they want to get into the whole

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Speaker 1: world of drowns with the with the growth and you

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Speaker 1: have you know, you have competitive Although Rocko Dnviki was

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Speaker 1: definitely early in this space, you do have some competitors. Now,

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Speaker 1: are you finding that getting content sourcing the content that

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Speaker 1: you want? Is that becoming more competitive? Well, so, I'll

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Speaker 1: say that we work closely with our content partners from

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Speaker 1: Asia and it is a pretty um there's a wide

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Speaker 1: selection of content that's being produced across Korea, Japan, China

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Speaker 1: and others. Uh So, there's certainly a lot of activity

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Speaker 1: in the market right now from many global and U

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Speaker 1: S space streamers um acquiring more Asian content. But we've

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Speaker 1: been able to develop good relationships with our partners to

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Speaker 1: provide and select the right content that we think our

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Speaker 1: audiences will really resonate with and enjoy. So there's certainly

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Speaker 1: more activity, but we see that there's a healthy market

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Speaker 1: that does UM provide us with the healthy amount of

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Speaker 1: content and the right content to bring to your audiences.

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Speaker 1: M tell me, I wanted to ask you a bit

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Speaker 1: more about the subtitling. You say that a lot of

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Speaker 1: subtitles are contributed by the community. How do you how

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Speaker 1: do you quality control and make sure that the subtitles

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Speaker 1: are right? Yeah, that's that's a great question, and that's

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Speaker 1: something that I think when people hear about this. You know,

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Speaker 1: when I first learned about how Vicky UM, how Vicky

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Speaker 1: contributors are creating the subtitles, that's one of the first

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Speaker 1: questions that I had too, is how do you manage

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Speaker 1: this process and how do you ensure the quality of

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Speaker 1: the sub titles? Because at the heart of it, we

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Speaker 1: also have to convince their content partners to allow us

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Speaker 1: to put this on their content, so that really you

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Speaker 1: know that and know that so when we really look

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Speaker 1: to create different tools that allow our community members to

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Speaker 1: one create process within themselves to validate a cross check

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Speaker 1: the quality of this. There's for every show, there's always

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Speaker 1: UM a channel manager that organizes different languages, and each

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Speaker 1: language will have a lite that manages the contributors and

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Speaker 1: they go through their own quality control and to ensure

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Speaker 1: that they bring the right people with the right knowledge.

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Speaker 1: For example, of their translating show that is a medical drama,

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Speaker 1: then they're bringing on people with some knowledge in that

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Speaker 1: to go to correctly translate that in the right language.

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Speaker 1: And also then once they have this, uh, the subtitle

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Speaker 1: is complete, then the subtitles are locked so no mores

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Speaker 1: can be made, so that they ensued a quality of this.

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Speaker 1: And you know, I think many times you are content

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Speaker 1: partners in the past have also requested us to share

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Speaker 1: the completely subtouse that they can put on in the past,

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Speaker 1: in the past DVDs and and some of the sort

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Speaker 1: that they can provide that for resell later. You can

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Speaker 1: see that by that, Um, that's a proofpoint of how

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Speaker 1: high quality the subtitles are and that the power to

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Speaker 1: community really I think shows that, Um, the love and

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Speaker 1: passion that people have the content will result in great work. Yeah,

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Speaker 1: transcribing it themselves. It isn't interesting. It is a challenge

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Speaker 1: that there are so many languages and dialects, and you

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Speaker 1: know in the diaspora of compared to other regions where

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Speaker 1: you might have different flavors of Spanish, but it's all,

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Speaker 1: you know, kind of that basic. There are very many

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Speaker 1: many languages in the in the Asian community, so that

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Speaker 1: I would imagine that that that would have been in

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Speaker 1: the past a certain hurdle to a service like this,

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Speaker 1: but um, this sounds like a very enterprising solution. Was

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Speaker 1: that something having having viewers send in their own send

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Speaker 1: in suggested subtitles. Was that something that happened organically or

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Speaker 1: was that something that was solicited by the company. Well,

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Speaker 1: so that's actually so that brings me to the origins

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Speaker 1: of the company. I don't know if you know. So

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Speaker 1: the company started out as actually a class project in

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Speaker 1: two thousand and seven of Crass students who are studying um,

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Speaker 1: how can um uh? How can people better learn different languages? Uh?

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Speaker 1: And the idea was that perhaps people can learn through

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Speaker 1: entertainment by watching and subtitling, you know, different videos online

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Speaker 1: and learning new language as a part of that. And

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Speaker 1: and it was in when you know, the co founders

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Speaker 1: saw the opportunity to leverage this community based crowdsource translations

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Speaker 1: subtitles to open new markets for content creators and also

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Speaker 1: introduce foreign language content. Uh. Two people around the world.

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Speaker 1: So so that was kind of the basis of it.

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Speaker 1: So many things, so many, so many interesting businesses of late,

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Speaker 1: you know, start as a college project. I know. Another

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Speaker 1: trend that is really starting to bubble up is Korean

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Speaker 1: Korean remakes of of popular U S shows, like the

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Speaker 1: show Suits and and, but also like Korean remakes of

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Speaker 1: the popular Netflix show Money Heist, which is which is

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Speaker 1: Lacasa the Papal, a Spanish show that has been that

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Speaker 1: has been remade in a couple of of markets, including Korea.

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Speaker 1: Is that now, I mean that that's like meta on

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Speaker 1: meta in terms of the pop culture and the kind

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Speaker 1: of blurring of the lines. But is that something that

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Speaker 1: you guys are seeing, is is driving some viewership? Is

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Speaker 1: like sort of fun remakes of contemporary U S shows? Yeah?

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Speaker 1: So interesting you bring that up. I think, you know,

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Speaker 1: it's certainly an interesting evolution of this. Uh. I think

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Speaker 1: it's been common for studios to remake popular shows that

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Speaker 1: maybe out from from the US in all other cultural formats,

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Speaker 1: you know, in Asia, ands and other countries to attract

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Speaker 1: WI their audiences. Early's Angels and how many different right,

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Speaker 1: exactly exactly, So this seems like a natural evolution that

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Speaker 1: kind of going going in the other way. Uh, And

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Speaker 1: in that I think this this speaks to I think

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Speaker 1: more of how the cajama format as just becoming more

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Speaker 1: popular UM around the world, that this can be something

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Speaker 1: that may not just be enjoyed in those domestic local markets,

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Speaker 1: but also regionally in globally as well. And we recently

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Speaker 1: UM brought a cream remake of Jane the Virgin called

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Speaker 1: Wuy the version to our platform, and it was really

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Speaker 1: a perfect fit because you know, in addition to know

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Speaker 1: it's a great story, which is why it was a

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Speaker 1: hit in its original generation. Uh, it also was great

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Speaker 1: for drawing in more casual viewers to our platform who

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Speaker 1: may not know normally watch K dramas. But we're intrigued

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Speaker 1: with how this will be made. So the show is

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Speaker 1: what we received by our audience, and it was one

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Speaker 1: of our top five drafts when it was on There

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Speaker 1: Don't Go Anywhere. We'll be right back with more from Rocluton,

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Speaker 1: Viki CEO Sam Wu after this phreak and we're back

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Speaker 1: with more from Rapuiton Viki CEO Sam Wom. How do

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Speaker 1: you market Racerton vicuity? I mean you market obviously territory

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Speaker 1: by territory. But do you do you have? Do you

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Speaker 1: do much off air? Is most of your marketing promotion

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Speaker 1: kind of within your own ecosystem? How do you get

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Speaker 1: the word out about your service? Yeah, that's that's a

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Speaker 1: great question, you know, especially this UM this category. You know,

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Speaker 1: while we have very passionate fan basis, it's it's new

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Speaker 1: to many of us now in each market and what

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Speaker 1: we try to do, and it's at the heart of

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Speaker 1: our businesses. You know, you kind of will hear these

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Speaker 1: kind of mentioned this multiple times now conversation is how

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Speaker 1: we engage with our community and the community of k drama,

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Speaker 1: Asian drama, Asian content ands and we truly leverage ammunity

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Speaker 1: UM to one UM be the advocates to help UM

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Speaker 1: okay shared the content outside of you know, outside of

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Speaker 1: Vicky and we we built a strong social media presence

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Speaker 1: with followers across social media, and we share that no

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Speaker 1: within our account UH and people will tend to highly

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Speaker 1: engage with their tag their friends and share that and

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Speaker 1: also post repost about UM some of their contents. So

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Speaker 1: we leverage that quite heavily as a way for us

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Speaker 1: to get the word out in one an authentic UH

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Speaker 1: and something that really scales quite well UM because you know,

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Speaker 1: I think from from what we see, most people discover

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Speaker 1: content NO through word of mouth and through their friends,

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Speaker 1: from what we have seen in our platforms, so we're

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Speaker 1: trying to leverage that NO through our different outlets, whether

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Speaker 1: that's through social media and on our platform. So we

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Speaker 1: also create UM different differentiative features such as watch parties

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Speaker 1: UH and different discussion and collections that one enable fans

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Speaker 1: to create different recommendations for other fans, introduce new content

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Speaker 1: to other users who may be new to the platform.

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Speaker 1: So there are different ways that we try to engage

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Speaker 1: in to make it a fun experience in discovery and

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Speaker 1: make it authentic and connect people together and leverage that

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Speaker 1: UH to drive more awareness for the content. It sounds

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Speaker 1: like you have a lot of sort of built in

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Speaker 1: fans that are that are evangelists. They want to talk

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Speaker 1: about this content, they want to let people know that, hey,

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Speaker 1: there's all this very cool and creative stuff going on

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Speaker 1: in another part of the world. And now through the

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Speaker 1: magic of streaming and you know, rasing borders, it's it's available.

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Speaker 1: Do you have much issue when you are licensing shows?

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Speaker 1: Do you have does it become a territory by territory, Uh,

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Speaker 1: you know, challenge to clear a show and each in

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Speaker 1: each territory, are you able to kind of do do

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Speaker 1: do broad deals. There's so much in the US right now,

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Speaker 1: there is so much changing about rights and how how

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Speaker 1: they are held in streaming, how long they're held in streaming.

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Speaker 1: I'm very curious about how it's working in other parts

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Speaker 1: of the world and and in the US. As far

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Speaker 1: as your business is concerned, Yeah, I think there's there's

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Speaker 1: certainly a lot of activity going on in the market.

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Speaker 1: It's a lot of work for your b A. I'm

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Speaker 1: sure there's a there's a lot to be going on.

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Speaker 1: And I think what we um, what we what we

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Speaker 1: focus on is UM is building and continue to build

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Speaker 1: on those relationships we have with our content partners. And

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Speaker 1: I think over the years we've demonstrated that we've been

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Speaker 1: our focus in carving out this category UM and really

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Speaker 1: driving them value UM on the business perspective have contributed

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Speaker 1: to us be able to maintain some of these relationships

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Speaker 1: and these rights, and of course with growth in the business,

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Speaker 1: we're able to share more with our partners as well.

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Speaker 1: So we've definitely see the activity but we're managing through those,

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Speaker 1: through the long term relationships that we're building, and through

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Speaker 1: the performance that we delivered for our partners. Do you

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Speaker 1: can you disclose your your your basic subscriber base as

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Speaker 1: it stands now? Sorry, I can't. I can't speak to

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Speaker 1: that number, but we can see the overall number of

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Speaker 1: registered users we've about a platform. So we have over

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Speaker 1: fifty nine million registered users on the platform. Uh. That

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Speaker 1: has grown I think thirty three percent year over a

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Speaker 1: year UM as of the last quarter. And so that

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Speaker 1: continues to grow well. And now we've seen I think,

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Speaker 1: you know, tremendous growth over the last couple of years,

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Speaker 1: and we see the momentum building. I think it's one

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Speaker 1: of those things where well, once it's reaching more people

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Speaker 1: and people are discovering the content more and they really

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Speaker 1: will enjoy it, uh and and then share and then

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Speaker 1: that builds on to a larger audience. So we see

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Speaker 1: this category really continuing to grow. UH and I think

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Speaker 1: the future is right. M hmm. Do you um, would

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Speaker 1: you say, is there is there a demographic basic demographic?

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Speaker 1: Is it on the younger end of the bulk of

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Speaker 1: your audience or is it is it a mix of

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Speaker 1: you know, is it a range of ages that in

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Speaker 1: terms of your audience, I would say what we see

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Speaker 1: as a as a range of ages, but um more

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Speaker 1: concentrated in the millennial and gen Z demographic. We've seen

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Speaker 1: that this UM demographic really growing, and as we bring

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Speaker 1: on different types of content, we're also diversifying the audience

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Speaker 1: a bit. But I would say that that's certainly the

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Speaker 1: most active audience segment that we have on the platform.

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Speaker 1: M hmm. Do you web tunes have become such a

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Speaker 1: such a like almost overnight where I feel like Variety

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Speaker 1: is starting to write about web tunes every day kind

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Speaker 1: of a very it seems like a very digital native format.

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Speaker 1: Is that anything? That is that any an area of

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Speaker 1: expansion for Vicky? Well, so, we we definitely see the

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Speaker 1: popularity of web tunes becoming, um um much much more

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Speaker 1: prevalent in you know, with with I think similar segments

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Speaker 1: of users. Uh. I think there's actually a lot of

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Speaker 1: cream dramas and Asian dramas that are based off of

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Speaker 1: web tunes as well. So I'm learning see that format

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Speaker 1: crossing over it quite well. And now so we'recessarily happy

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Speaker 1: to see the popularity of web tunes being able to

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Speaker 1: carry over and introduce audiences to the drama format, and

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Speaker 1: that's something that we do seem we see that is

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Speaker 1: going to be a continuing trend just given the popularity

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Speaker 1: of web tunes, and I think similar to how in

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Speaker 1: the past different longas have inspired um different types of

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Speaker 1: formats being created as well, So this is something that

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Speaker 1: we see as as a growing trend. We do watch

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Speaker 1: parties um as UM I think launch event specip particular

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Speaker 1: shows and I think to introduce spans to know new premiers.

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Speaker 1: We also have the private watch party features that Yeah,

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Speaker 1: so people can create their own and we uh and

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Speaker 1: other users can discover that on our website and they

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Speaker 1: can join and participate and meet other fans and enjoy

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Speaker 1: their favorite content together or be introduced to another new

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Speaker 1: show that they know that they weren't aware of. So

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Speaker 1: we've seen some of those really take off as well. UH,

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Speaker 1: and that's something we're pretty excited about as new iterations

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Speaker 1: of bring communities together. Anything any new frontier for Vicky

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Speaker 1: coming up that you can talk about, anything, any new

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Speaker 1: iteration or application or feature that you're that you're excited

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Speaker 1: about coming up, or any any content that you're excited

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Speaker 1: about coming up well, So we're certainly excited about the

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Speaker 1: content lineups that we have. I think products side, no,

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Speaker 1: there's there will be a few iterations of how we

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Speaker 1: leverage and bring forward our community ratings and reviews and

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Speaker 1: recommendations to be more forefront. So that creates a different

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Speaker 1: way for people to browse and discover content through more

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Speaker 1: authentic user lead um and recommendations. So those are differentiation

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Speaker 1: that you'll see us working on and sharing with our

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00:27:59,520 --> 00:28:03,879
Speaker 1: through our experiences in the future as a differentiator that

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Speaker 1: we have and speaks to the community centric experiences that

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Speaker 1: we have as a business. Mhmm, gontru. Sam, it sounds

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00:28:12,040 --> 00:28:13,879
Speaker 1: like a lot of a lot a lot going on.

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Speaker 1: There is so much there's so much activity in the

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Speaker 1: in the content world. It is a seven global business.

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Speaker 1: My last question for you, Sam, tell me a little

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Speaker 1: bit about yourself. What brought you to rock Utin VICKI

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Speaker 1: I joined a company in and it's been a long time,

433
00:28:34,240 --> 00:28:40,440
Speaker 1: so ten years. I I discovered a company back then

434
00:28:41,200 --> 00:28:47,040
Speaker 1: and the the mission and how the business um was

435
00:28:47,120 --> 00:28:54,840
Speaker 1: focused around bringing people together through entertainment, bridging cultures through entertainment,

436
00:28:55,520 --> 00:28:59,280
Speaker 1: and now the part of discovering new languages and learning

437
00:28:59,320 --> 00:29:04,280
Speaker 1: languages through content. It really spoke to me. I m

438
00:29:04,640 --> 00:29:07,360
Speaker 1: I moved to the US when I was ten, and

439
00:29:07,480 --> 00:29:10,400
Speaker 1: the way I didn't speak any any English before I

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00:29:10,440 --> 00:29:12,960
Speaker 1: moved over, and the way I learned English was through

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00:29:13,360 --> 00:29:19,000
Speaker 1: watching sign felt my dear friend, my dear friend Nelly Andreva,

442
00:29:19,040 --> 00:29:22,720
Speaker 1: fellow journalist, came from Bulgaria. Same thing. I've got to

443
00:29:22,760 --> 00:29:25,920
Speaker 1: connect you to you, guys, can she's in Seinfeld And

444
00:29:26,000 --> 00:29:32,440
Speaker 1: that's so there's some esoteric language in honey. Yeah so

445
00:29:32,440 --> 00:29:36,080
Speaker 1: so no, that that was how I learned learned English,

446
00:29:36,480 --> 00:29:39,959
Speaker 1: and you know, by watching television. People in my family,

447
00:29:40,080 --> 00:29:43,280
Speaker 1: no mine even know. My parents didn't speak much English

448
00:29:43,280 --> 00:29:46,760
Speaker 1: at all. So I'm learning through that and through through friends.

449
00:29:46,800 --> 00:29:50,680
Speaker 1: And when I discovered Vicky and saw that really the

450
00:29:50,720 --> 00:29:53,959
Speaker 1: mission is around how do we bridge cultures and connect

451
00:29:53,960 --> 00:29:58,840
Speaker 1: through languages and the localizing it through the power community

452
00:29:59,080 --> 00:30:03,240
Speaker 1: and sharing great content two people all around the world

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00:30:03,560 --> 00:30:08,320
Speaker 1: and me growing up watching content from all over Asia

454
00:30:08,360 --> 00:30:11,840
Speaker 1: and US and other parts. That just hit hit home

455
00:30:11,920 --> 00:30:14,520
Speaker 1: for me, and I thought I had to I had

456
00:30:14,560 --> 00:30:19,920
Speaker 1: to join this, this company. So I dropped an email

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00:30:20,000 --> 00:30:23,680
Speaker 1: to a job's that Vicky alias and started a conversation

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00:30:23,880 --> 00:30:29,480
Speaker 1: and and here I am ten years later. What would

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00:30:29,480 --> 00:30:32,640
Speaker 1: you say in your role as CEO, what is the

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00:30:33,640 --> 00:30:37,200
Speaker 1: what is the experience from your past that is most

461
00:30:37,280 --> 00:30:43,560
Speaker 1: helpful to you in your role today? Well, I would

462
00:30:43,600 --> 00:30:49,080
Speaker 1: say that the one thing that I um, I think

463
00:30:49,800 --> 00:30:56,480
Speaker 1: I learned um starting from my first job was UM

464
00:30:56,680 --> 00:31:02,560
Speaker 1: one uh realizing that I didn't really know very much

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00:31:02,640 --> 00:31:10,480
Speaker 1: at all, um and knowing that learning and the curiosity

466
00:31:10,920 --> 00:31:16,640
Speaker 1: and interest to continue learning was really my one UM

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00:31:17,960 --> 00:31:22,360
Speaker 1: one skill set that I that I had capacity and

468
00:31:22,440 --> 00:31:25,040
Speaker 1: capacity for curiosity and learning. That's a good that is

469
00:31:25,040 --> 00:31:28,719
Speaker 1: a good skill in the CEO. So so that is

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00:31:28,760 --> 00:31:32,720
Speaker 1: something that I think has um no I've carried out

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00:31:32,760 --> 00:31:37,640
Speaker 1: through my career um And I started out in working

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00:31:37,920 --> 00:31:42,560
Speaker 1: finance and business operations capacity uh and but it was

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00:31:42,600 --> 00:31:47,280
Speaker 1: my curiosity to learn more about different aspects of businesses,

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00:31:47,920 --> 00:31:52,240
Speaker 1: the different functions and trying to no, actually do those

475
00:31:52,760 --> 00:31:57,520
Speaker 1: functions and learn outside of what my role is UM

476
00:31:57,960 --> 00:32:01,400
Speaker 1: and I think that that's what carried out me over

477
00:32:01,480 --> 00:32:04,600
Speaker 1: to today. And I'll be joining Dicky at an earlier

478
00:32:04,720 --> 00:32:08,200
Speaker 1: stage when we're just to start up. Really you get

479
00:32:08,200 --> 00:32:12,400
Speaker 1: a job titled, but you're doing whatever is necessary to

480
00:32:12,920 --> 00:32:16,680
Speaker 1: sweeping up at night to sure I'm sure right to

481
00:32:16,760 --> 00:32:19,040
Speaker 1: carry the business force. So I think it really is

482
00:32:19,120 --> 00:32:24,160
Speaker 1: that curiosity and no always looking to learn and see

483
00:32:24,720 --> 00:32:27,960
Speaker 1: how do we overcome different challenges. And that's what really

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00:32:28,040 --> 00:32:32,360
Speaker 1: kept me uh going and got me to where I

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00:32:32,400 --> 00:32:36,480
Speaker 1: am today. And I think something that I truly believe

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00:32:36,520 --> 00:32:45,840
Speaker 1: in is important. Thanks for listening. Be sure to leave

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00:32:45,960 --> 00:32:48,880
Speaker 1: us a review at Apple Podcasts. We love to hear

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00:32:48,920 --> 00:32:52,040
Speaker 1: from listeners. Please go to Variety and sign up for

489
00:32:52,080 --> 00:32:55,520
Speaker 1: our Strictly Business newsletter, and don't forget to tune in

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00:32:55,600 --> 00:33:01,480
Speaker 1: next week for another episode of Strictly Business. Creating incle

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00:33:02,400 --> 00:33:06,920
Speaker 1: Infilting decla depleting detail