1 00:00:03,440 --> 00:00:08,039 Speaker 1: Workforces are being mobilized now, and it's clear that everyone 2 00:00:08,119 --> 00:00:12,720 Speaker 1: needs a secure connected device, whether a vaccine administration machine, 3 00:00:13,119 --> 00:00:16,120 Speaker 1: remote patient monitoring where they set up your house, electronic 4 00:00:16,239 --> 00:00:19,000 Speaker 1: visitor verification where someone comes to your home. A lot 5 00:00:19,000 --> 00:00:21,040 Speaker 1: of it could have been driven by the pandemic and 6 00:00:21,079 --> 00:00:24,599 Speaker 1: the necessity to build up this infrastructure, but I think 7 00:00:24,600 --> 00:00:28,720 Speaker 1: it's just clear now that healthcare is mass adopting all 8 00:00:28,800 --> 00:00:32,120 Speaker 1: types of enterprise mobility solutions as homes need to be 9 00:00:32,159 --> 00:00:36,320 Speaker 1: turned into like hospitals. Now, welcome to the restless ones. 10 00:00:36,600 --> 00:00:39,760 Speaker 1: I'm Jonathan Strickland. As you may know, I've spent the 11 00:00:39,840 --> 00:00:43,400 Speaker 1: last fifteen years covering technology and learning how it works, 12 00:00:43,680 --> 00:00:49,560 Speaker 1: demystifying everything from massive parallel processing to advanced robotics and 13 00:00:49,600 --> 00:00:53,800 Speaker 1: everything in between. Yet it's the conversations with some of 14 00:00:53,840 --> 00:00:57,040 Speaker 1: the most forward thinking leaders, those at the intersection of 15 00:00:57,040 --> 00:01:02,880 Speaker 1: technology and business that fascinated me the post. When an 16 00:01:02,960 --> 00:01:07,759 Speaker 1: organization needs mobile solutions, there are a couple of basic options. 17 00:01:08,280 --> 00:01:12,280 Speaker 1: One is to adopt an existing technology and try your 18 00:01:12,319 --> 00:01:16,759 Speaker 1: best to incorporate its capabilities into your business. The other 19 00:01:17,160 --> 00:01:20,680 Speaker 1: is to adopt a custom solution designed to meet your 20 00:01:20,760 --> 00:01:26,760 Speaker 1: specific business needs. Robert Morcos's Social Mobile specializes in that 21 00:01:26,920 --> 00:01:31,200 Speaker 1: second option. Robert and his team built Social Mobile up 22 00:01:31,240 --> 00:01:34,720 Speaker 1: from a humble startup out of a garage into a 23 00:01:34,920 --> 00:01:39,080 Speaker 1: Google Mobile Services partner that creates solutions for companies in 24 00:01:39,120 --> 00:01:44,320 Speaker 1: all industries. Social Mobile creates end end solutions for its customers, 25 00:01:44,360 --> 00:01:46,959 Speaker 1: which requires the team to be nimble and up to 26 00:01:47,040 --> 00:01:50,760 Speaker 1: speed on the latest and mobile technologies. Robert sat down 27 00:01:50,760 --> 00:01:53,800 Speaker 1: with me to talk about the challenges businesses face when 28 00:01:53,840 --> 00:01:58,200 Speaker 1: creating mobile solutions, how big issues like the semiconductor chip 29 00:01:58,240 --> 00:02:01,960 Speaker 1: shortage will require even big your solutions, and how five 30 00:02:02,000 --> 00:02:08,320 Speaker 1: G is going to create transformative change. Robert, I want 31 00:02:08,360 --> 00:02:11,480 Speaker 1: to welcome you to our show, Welcome to the Restless Ones. 32 00:02:12,160 --> 00:02:14,040 Speaker 1: Thank you very much. Thanks for having me man, I 33 00:02:14,040 --> 00:02:16,480 Speaker 1: appreciate it. I'm excited for the chat today. Yeah, I'm 34 00:02:16,520 --> 00:02:18,919 Speaker 1: excited too. We're gonna have a lot to talk about. 35 00:02:18,960 --> 00:02:21,520 Speaker 1: But before we get into all the tech side of 36 00:02:21,600 --> 00:02:24,000 Speaker 1: things and the business side of things, I want to 37 00:02:24,040 --> 00:02:27,080 Speaker 1: know a little bit more about you because, unlike a 38 00:02:27,080 --> 00:02:29,280 Speaker 1: lot of the guests I talked to, you're someone who 39 00:02:29,320 --> 00:02:33,840 Speaker 1: got professionally involved in the telecommunications industry very early on 40 00:02:34,400 --> 00:02:38,120 Speaker 1: in your life. So what drew you into a career 41 00:02:38,680 --> 00:02:42,600 Speaker 1: in tech. So we grew up without much as a family, 42 00:02:42,840 --> 00:02:45,880 Speaker 1: the oldest of five siblings, and when I was, you know, 43 00:02:45,919 --> 00:02:48,320 Speaker 1: fifteen years old, I wanted to make some money. I 44 00:02:48,400 --> 00:02:51,120 Speaker 1: realized really quickly that, you know, a good way to 45 00:02:51,160 --> 00:02:54,000 Speaker 1: do that was trading mobile phones. When I was fifteen, 46 00:02:54,000 --> 00:02:56,919 Speaker 1: of the games about two thousand and mobile devices were 47 00:02:56,960 --> 00:02:59,919 Speaker 1: just becoming adopted to the masses in America. So to think, 48 00:03:00,080 --> 00:03:02,800 Speaker 1: like the old school Nokia that everyone says is unbreakable, 49 00:03:02,880 --> 00:03:05,240 Speaker 1: or the motoral Star Tech or the Vader or things 50 00:03:05,280 --> 00:03:07,799 Speaker 1: like that. So I started buying all the used ones, 51 00:03:07,919 --> 00:03:11,359 Speaker 1: and there wasn't really a secondary market like repair or 52 00:03:11,800 --> 00:03:14,480 Speaker 1: do these things. One of my friends fathers had a 53 00:03:14,600 --> 00:03:18,079 Speaker 1: lucrative business refurbishing them and selling them into Latin America, 54 00:03:18,440 --> 00:03:21,639 Speaker 1: so I realized really quickly I can sell them through him. 55 00:03:21,680 --> 00:03:24,320 Speaker 1: He did this for all the large telecom companies at 56 00:03:24,320 --> 00:03:26,880 Speaker 1: the time. So I started there, and I quickly moved 57 00:03:26,880 --> 00:03:29,800 Speaker 1: to pawn shops, started buying them from pawnshops, selling them 58 00:03:29,800 --> 00:03:32,840 Speaker 1: out of pawn shops. Throughout that process, I realized I 59 00:03:32,880 --> 00:03:35,640 Speaker 1: can get half the money of a device if it 60 00:03:35,720 --> 00:03:38,360 Speaker 1: was broken, so I started buying up the parts figuring 61 00:03:38,400 --> 00:03:40,400 Speaker 1: out how to reverse engineer them and selling them for 62 00:03:40,480 --> 00:03:45,200 Speaker 1: double the money. That's that's incredible hustle. Yeah. From there 63 00:03:45,200 --> 00:03:48,240 Speaker 1: it kind of just spiraled, kept gravitating a little deeper. 64 00:03:48,280 --> 00:03:50,600 Speaker 1: After college, I was like, I think I'll go back 65 00:03:50,640 --> 00:03:53,800 Speaker 1: into the mobility. I mean, I know everything about it obviously, right, 66 00:03:54,040 --> 00:03:56,520 Speaker 1: And then you know, as the business progress, I realized 67 00:03:56,800 --> 00:04:00,280 Speaker 1: I knew closer to nothing than everything. Well, I gonna 68 00:04:00,280 --> 00:04:04,200 Speaker 1: talk about Social Mobile because the part of the story 69 00:04:04,280 --> 00:04:06,440 Speaker 1: that blows my mind is the fact that you were 70 00:04:06,480 --> 00:04:09,600 Speaker 1: able to do it without the use of outside capital, 71 00:04:09,720 --> 00:04:13,040 Speaker 1: which such a rare thing for us to hear. So 72 00:04:13,120 --> 00:04:15,360 Speaker 1: can you tell us the origin story of that and 73 00:04:15,400 --> 00:04:18,120 Speaker 1: how you managed to establish the company, not just form it, 74 00:04:18,160 --> 00:04:22,920 Speaker 1: but see it actually grow and profit. Absolutely. You know, 75 00:04:23,160 --> 00:04:26,200 Speaker 1: it helps to have people in from the beginning that 76 00:04:26,279 --> 00:04:29,440 Speaker 1: actually care, because otherwise it just doesn't work. You can 77 00:04:29,480 --> 00:04:32,719 Speaker 1: imagine the ups and downs of this business. We found 78 00:04:32,720 --> 00:04:34,760 Speaker 1: it. It It originally out of a friend's garage, not even 79 00:04:34,760 --> 00:04:36,359 Speaker 1: out of my own garage. We didn't have a garage, 80 00:04:36,360 --> 00:04:38,839 Speaker 1: so out of a friend's garage. The business model is 81 00:04:38,880 --> 00:04:43,360 Speaker 1: really interesting. We built today customized solutions for clients and 82 00:04:43,560 --> 00:04:47,280 Speaker 1: clients that don't want something off a shelf. We sit down, 83 00:04:47,320 --> 00:04:50,120 Speaker 1: we talk to them, We understand the business they're bought in. 84 00:04:50,320 --> 00:04:53,640 Speaker 1: They hand over the money necessary for the development and 85 00:04:53,680 --> 00:04:56,240 Speaker 1: the engineering and the design and all those good things, right, 86 00:04:56,680 --> 00:04:59,159 Speaker 1: and then we go from there. So obviously the other way, 87 00:04:59,160 --> 00:05:02,080 Speaker 1: where people tend to just develop stuff and hope someone 88 00:05:02,120 --> 00:05:04,040 Speaker 1: buys it, that's a very tough business and it's very 89 00:05:04,080 --> 00:05:08,360 Speaker 1: tough to compete with the large clients, right right, Well, 90 00:05:08,640 --> 00:05:12,080 Speaker 1: what lessons did you learn early on? What sort of 91 00:05:12,120 --> 00:05:17,200 Speaker 1: things were revealed to you as you were establishing this business? Man? 92 00:05:17,240 --> 00:05:20,360 Speaker 1: How much time do you have today? We've learned a lot. 93 00:05:20,360 --> 00:05:23,600 Speaker 1: I think we learned early on that we we really 94 00:05:23,640 --> 00:05:26,080 Speaker 1: didn't know the landscape by any means the way we 95 00:05:26,120 --> 00:05:29,560 Speaker 1: thought we were right. It's separated, it's dominated by key players. 96 00:05:29,600 --> 00:05:31,840 Speaker 1: We found out quickly a lot of those key players 97 00:05:32,000 --> 00:05:35,359 Speaker 1: will potentially subsidize markets and make it even more difficult. 98 00:05:35,760 --> 00:05:38,800 Speaker 1: I can give you some crazy stories and lessons learned 99 00:05:38,839 --> 00:05:41,000 Speaker 1: as part of the process. I can give you one, 100 00:05:41,160 --> 00:05:44,120 Speaker 1: actually a funny story. Our first project, we built mobile 101 00:05:44,120 --> 00:05:46,600 Speaker 1: devices under our social mobile brand, and we were happy 102 00:05:46,600 --> 00:05:48,800 Speaker 1: it was. This was again my younger brother and I 103 00:05:48,880 --> 00:05:50,800 Speaker 1: at the time, just the other co founders, him and 104 00:05:50,839 --> 00:05:53,440 Speaker 1: I started the business, and between the two of us, 105 00:05:53,800 --> 00:05:56,440 Speaker 1: we bring in these five thousand devices and we sold 106 00:05:56,440 --> 00:05:58,320 Speaker 1: them relatively quickly. I think it was just literally less 107 00:05:58,320 --> 00:06:00,280 Speaker 1: than a week and we made a off it, and 108 00:06:00,360 --> 00:06:02,080 Speaker 1: we were like very excited about We're like, oh man, 109 00:06:02,120 --> 00:06:04,120 Speaker 1: this is this is easier than we thought. We can 110 00:06:04,160 --> 00:06:06,960 Speaker 1: do this. All day we get a call from one person. 111 00:06:07,320 --> 00:06:09,599 Speaker 1: I was like, hey, the phone doesn't dial nine one one. 112 00:06:10,800 --> 00:06:13,640 Speaker 1: You know. I put them on hold. I said, Freddie, 113 00:06:13,920 --> 00:06:15,520 Speaker 1: can you please check and see if any of the 114 00:06:15,600 --> 00:06:18,680 Speaker 1: other ones dial comes back and says they don't. We 115 00:06:18,720 --> 00:06:20,839 Speaker 1: immediately had a heart attack because I mean, I think 116 00:06:20,960 --> 00:06:22,520 Speaker 1: you don't have to be a mobile expert. I think 117 00:06:22,560 --> 00:06:24,880 Speaker 1: you and I can agree phones need to dial nine 118 00:06:24,920 --> 00:06:27,320 Speaker 1: one one, right, It's like an FCC mandate. But it's 119 00:06:27,320 --> 00:06:29,800 Speaker 1: a mistake we made. So we immediately had to buy 120 00:06:29,800 --> 00:06:32,760 Speaker 1: back all those devices. And we learned really quickly that 121 00:06:32,839 --> 00:06:35,279 Speaker 1: this whole business was going to be one step forward, 122 00:06:35,360 --> 00:06:38,440 Speaker 1: you know, two steps back. So that's one of the 123 00:06:38,480 --> 00:06:40,680 Speaker 1: funny stories early on. But you know, I think the 124 00:06:40,720 --> 00:06:44,159 Speaker 1: most important lesson we've learned as part of everything else 125 00:06:44,360 --> 00:06:46,359 Speaker 1: is you've got to think outside the box as it 126 00:06:46,400 --> 00:06:48,960 Speaker 1: relates to what businesses need and come up with more 127 00:06:49,000 --> 00:06:51,320 Speaker 1: complex solutions as opposed to just like some piece of 128 00:06:51,360 --> 00:06:53,440 Speaker 1: hardware that they're looking for. Right, we like to think 129 00:06:53,480 --> 00:06:55,760 Speaker 1: through what do they want long term? How do we 130 00:06:55,800 --> 00:06:59,120 Speaker 1: solve tomorrow's problem as opposed to just today. Well, and 131 00:06:59,120 --> 00:07:02,600 Speaker 1: and that's a slutely key, right, being able to identify 132 00:07:02,640 --> 00:07:07,040 Speaker 1: what it is your customer wants to do versus any 133 00:07:07,120 --> 00:07:10,760 Speaker 1: given piece of hardware. I have seen this myself many 134 00:07:10,800 --> 00:07:13,720 Speaker 1: times where someone thinks they know what they want in 135 00:07:13,800 --> 00:07:16,520 Speaker 1: the form of a specific product, but it turns out 136 00:07:16,560 --> 00:07:19,480 Speaker 1: that product isn't going to do what the customer needs 137 00:07:19,520 --> 00:07:22,760 Speaker 1: to have done. And to have that partner to come 138 00:07:22,840 --> 00:07:26,280 Speaker 1: in and be able to identify what the goals are 139 00:07:26,320 --> 00:07:29,560 Speaker 1: and say, this is the technology you need to achieve 140 00:07:29,640 --> 00:07:33,080 Speaker 1: that goal. Let's not get distracted by the bells and 141 00:07:33,080 --> 00:07:36,800 Speaker 1: whistles of stuff that ultimately isn't going to add value 142 00:07:36,920 --> 00:07:40,239 Speaker 1: to your business. So that's kind of where Social Mobile 143 00:07:40,240 --> 00:07:43,800 Speaker 1: steps in and helps to guide correct. Yeah. Correct. Now 144 00:07:43,880 --> 00:07:47,000 Speaker 1: we're known within the industry as a group that's going 145 00:07:47,080 --> 00:07:48,400 Speaker 1: to sit down at you and kind of help you 146 00:07:48,400 --> 00:07:52,880 Speaker 1: build something that's long term available to scale. Your business today. 147 00:07:52,920 --> 00:07:55,960 Speaker 1: We're one of Google's key partners for private label projects. 148 00:07:56,360 --> 00:07:58,880 Speaker 1: And you know, there's about a hundred organizations out there 149 00:07:58,880 --> 00:08:01,640 Speaker 1: that have the same Google g MS license that we have. 150 00:08:02,160 --> 00:08:04,640 Speaker 1: For anyone that doesn't understand the simple way to paint that, 151 00:08:04,680 --> 00:08:07,040 Speaker 1: it's a pretty powerful license. If you think back to 152 00:08:07,280 --> 00:08:10,120 Speaker 1: when Trump was in office and he wanted to kind 153 00:08:10,120 --> 00:08:13,160 Speaker 1: of shut down Huawei's growth, he made Google remove their 154 00:08:13,200 --> 00:08:17,200 Speaker 1: license so they couldn't build certified secure Android products, and 155 00:08:17,240 --> 00:08:19,000 Speaker 1: that's one we have. So we're one of the partners 156 00:08:19,040 --> 00:08:22,240 Speaker 1: now that focus on using that license to build customized 157 00:08:22,280 --> 00:08:25,600 Speaker 1: solutions for enterprise. Again, it's not something off a shelf 158 00:08:25,640 --> 00:08:27,480 Speaker 1: that just exists today that we want you to take 159 00:08:27,520 --> 00:08:29,840 Speaker 1: and be happy with. It's where do you want to 160 00:08:29,840 --> 00:08:32,280 Speaker 1: go today, we're gonna need to go tomorrow. How do 161 00:08:32,320 --> 00:08:34,679 Speaker 1: we make it future proof? We don't want to do 162 00:08:34,720 --> 00:08:36,920 Speaker 1: the exercise twice. We like to say, so like, just 163 00:08:36,960 --> 00:08:39,280 Speaker 1: tell us what you need now, because it's a complex process. 164 00:08:39,559 --> 00:08:42,920 Speaker 1: I think that's also key because we know how quickly 165 00:08:43,120 --> 00:08:48,079 Speaker 1: technology advances. The iteration on technology, whether it's the capabilities 166 00:08:48,120 --> 00:08:51,720 Speaker 1: of processors or the capabilities of networks. And you know 167 00:08:52,240 --> 00:08:54,920 Speaker 1: we've seen obviously the evolution of the cell phone into 168 00:08:54,960 --> 00:08:58,920 Speaker 1: the smartphone and how that has had a huge disruptive 169 00:08:58,960 --> 00:09:02,880 Speaker 1: impact on various business is. Another aspect of tech that 170 00:09:02,960 --> 00:09:07,640 Speaker 1: we've seen really skyrocket over the last decade is the 171 00:09:07,679 --> 00:09:11,480 Speaker 1: Internet of Things. It feels like everything has an IoT 172 00:09:11,800 --> 00:09:15,720 Speaker 1: component to it. So what have your observation has been 173 00:09:16,240 --> 00:09:18,480 Speaker 1: as to the evolution and growth of the Internet of 174 00:09:18,520 --> 00:09:23,520 Speaker 1: things since you got into the mobile world. Yeah, I 175 00:09:23,559 --> 00:09:26,760 Speaker 1: think over the last ten years, it's you know, everything 176 00:09:26,880 --> 00:09:33,359 Speaker 1: has essentially become connected. I've seen connected toothbrushes, connected shoes, right, wearables. 177 00:09:33,480 --> 00:09:35,280 Speaker 1: You know, when I was a kid, I never imagined 178 00:09:35,320 --> 00:09:37,880 Speaker 1: that a car would park itself or let you know 179 00:09:37,960 --> 00:09:39,960 Speaker 1: on the dashboard that this light is going to turn 180 00:09:40,040 --> 00:09:42,760 Speaker 1: green in thirty seconds. It's impressive. There's a lot of 181 00:09:42,760 --> 00:09:45,160 Speaker 1: companies doing a lot of cool things and it's all 182 00:09:45,200 --> 00:09:47,760 Speaker 1: done by you know, connected devices, and I think you'll 183 00:09:47,760 --> 00:09:52,240 Speaker 1: continue to see just about everything be connected. The costs 184 00:09:52,320 --> 00:09:54,880 Speaker 1: to make some of these products is so low and 185 00:09:54,920 --> 00:09:57,480 Speaker 1: the data so valuable that comes out of it that 186 00:09:57,559 --> 00:10:00,640 Speaker 1: you know, arguably the r o I s most immediate 187 00:10:00,679 --> 00:10:04,600 Speaker 1: for certain organizations, right, and we're even seeing lots of 188 00:10:04,640 --> 00:10:09,199 Speaker 1: companies are investing in IoT technology on the manufacturing side, 189 00:10:09,720 --> 00:10:14,400 Speaker 1: where it's improving efficiencies and it's transforming the way that 190 00:10:14,520 --> 00:10:16,840 Speaker 1: they do business. They start to learn things about their 191 00:10:16,840 --> 00:10:19,560 Speaker 1: processes that they didn't know before. Right, I see this 192 00:10:19,960 --> 00:10:26,280 Speaker 1: mobile revolution really continuing and completely redefining everything we do. 193 00:10:26,760 --> 00:10:31,400 Speaker 1: You mentioned earlier about how we've seen the cellular evolution 194 00:10:31,440 --> 00:10:34,319 Speaker 1: happened as well, from edge and two G, three G 195 00:10:34,520 --> 00:10:36,320 Speaker 1: all the way up to know l T E and 196 00:10:36,360 --> 00:10:39,240 Speaker 1: now five G. How is the emergence of five G 197 00:10:39,440 --> 00:10:43,720 Speaker 1: affecting your work? Yeah? So obviously increased demand, right, everyone 198 00:10:43,800 --> 00:10:47,480 Speaker 1: wants five G now. Telecom carriers just invested a lot 199 00:10:47,520 --> 00:10:50,200 Speaker 1: of money to build up these infrastructures. They want people 200 00:10:50,240 --> 00:10:52,800 Speaker 1: on there. They want to provide them new, faster, more 201 00:10:52,800 --> 00:10:55,840 Speaker 1: connected devices. One of the issues is currently there aren't 202 00:10:55,840 --> 00:10:59,079 Speaker 1: any really five G entry level options due to the 203 00:10:59,120 --> 00:11:02,360 Speaker 1: cost associate or the overall technology. You know, for comparison, 204 00:11:02,600 --> 00:11:07,360 Speaker 1: you can build a low cost LTE mobile device for 205 00:11:07,600 --> 00:11:10,679 Speaker 1: fifty bucks, right, and unfortunately you can't really get five 206 00:11:10,720 --> 00:11:13,440 Speaker 1: G devices now at that price. But you know, as 207 00:11:13,440 --> 00:11:17,360 Speaker 1: you can imagine organizations that are spending hundreds or thousand dollars, 208 00:11:17,400 --> 00:11:19,720 Speaker 1: it's not really an issue five G they're able to 209 00:11:19,720 --> 00:11:22,920 Speaker 1: adopt it. Now, the telecom carriers, you know, they subsidize 210 00:11:22,920 --> 00:11:25,040 Speaker 1: some of these things. You've all seen, free device with 211 00:11:25,080 --> 00:11:29,079 Speaker 1: your service, and eventually they'll not anytime soon as they 212 00:11:29,120 --> 00:11:32,360 Speaker 1: start to close down the four G LTE network, they'll 213 00:11:32,360 --> 00:11:34,560 Speaker 1: start finding ways to move you over with a free 214 00:11:34,559 --> 00:11:37,920 Speaker 1: device as well. But just like anything else, those prices 215 00:11:38,080 --> 00:11:41,080 Speaker 1: will come down with mass adoption. Right, it's gonna take 216 00:11:41,080 --> 00:11:43,720 Speaker 1: a minute for sure. And then where are we seeing it? 217 00:11:43,840 --> 00:11:46,440 Speaker 1: So we have access and we work with a few 218 00:11:46,440 --> 00:11:49,600 Speaker 1: of the telecom companies today, and what we've seen is 219 00:11:49,720 --> 00:11:51,719 Speaker 1: the ability for some of the organizations and to talk 220 00:11:51,760 --> 00:11:55,960 Speaker 1: about improving efficiencies building out private networks for their own use, 221 00:11:56,360 --> 00:12:00,240 Speaker 1: so private lt E in manufacturing facilities like so, if 222 00:12:00,280 --> 00:12:02,360 Speaker 1: you think about it, you get to build your own 223 00:12:02,360 --> 00:12:06,199 Speaker 1: network in your own facility that you can control. Right, 224 00:12:06,200 --> 00:12:07,800 Speaker 1: So this isn't something you or I would do, but 225 00:12:07,840 --> 00:12:11,400 Speaker 1: for large organizations it makes so much sense. Oh yeah, absolutely, 226 00:12:11,440 --> 00:12:15,880 Speaker 1: because if you're using you know, high frequency five G technology, 227 00:12:15,960 --> 00:12:20,240 Speaker 1: then you've got the capability of having fiber like connectivity 228 00:12:20,320 --> 00:12:24,240 Speaker 1: but you're not tethered by cables. That opens up the 229 00:12:24,280 --> 00:12:29,160 Speaker 1: opportunity to incorporate that connectivity in areas where previously it 230 00:12:29,160 --> 00:12:32,440 Speaker 1: would have been difficult or maybe even impossible to do. 231 00:12:33,160 --> 00:12:35,240 Speaker 1: And the fact that you're talking about low latency and 232 00:12:35,320 --> 00:12:38,679 Speaker 1: high through but I mean, there's so many different potential benefits. 233 00:12:39,040 --> 00:12:42,000 Speaker 1: I imagine that that's going to be a huge part 234 00:12:42,600 --> 00:12:46,640 Speaker 1: of your work going forward to is helping companies to 235 00:12:47,160 --> 00:12:51,960 Speaker 1: see where there are the benefits for this kind of technology. Yeah. Absolutely, 236 00:12:51,960 --> 00:12:54,839 Speaker 1: for some organizations, it's not just about capturing the data. 237 00:12:55,120 --> 00:12:58,000 Speaker 1: It's about how quick and every you know, millisecond counts. 238 00:12:58,400 --> 00:13:00,480 Speaker 1: For others, it's not a big deal today a right 239 00:13:00,600 --> 00:13:04,000 Speaker 1: and if they get it in one second versus millisecond, 240 00:13:04,080 --> 00:13:06,679 Speaker 1: they're fine with it. I also feel that for all 241 00:13:06,760 --> 00:13:10,319 Speaker 1: those organizations that do refreshes in certain cycles, every few years, 242 00:13:10,320 --> 00:13:12,200 Speaker 1: you know, they deploy something new and they pull something 243 00:13:12,240 --> 00:13:14,840 Speaker 1: out to run their business. By that time, the mass 244 00:13:14,880 --> 00:13:16,640 Speaker 1: adoption of five G will be there and they'll be 245 00:13:16,720 --> 00:13:19,960 Speaker 1: deploying five G. It won't make sense to deploy LTE 246 00:13:19,960 --> 00:13:26,880 Speaker 1: devices moving forward. Conventional thinking says you have to pay 247 00:13:26,920 --> 00:13:29,400 Speaker 1: more to get more. I want the whirl but T 248 00:13:29,600 --> 00:13:33,439 Speaker 1: mobile for business uses unconventional thinking to deliver premium benefits 249 00:13:33,440 --> 00:13:36,440 Speaker 1: for better r O I from customized five G solutions 250 00:13:36,440 --> 00:13:39,000 Speaker 1: to three sixty support. We help you reach your business 251 00:13:39,080 --> 00:13:43,240 Speaker 1: goals right now. I want it now, innovating to improve 252 00:13:43,280 --> 00:13:47,400 Speaker 1: business today and tomorrow. That's unconventional thinking from T mobile 253 00:13:47,440 --> 00:13:50,320 Speaker 1: for business capable device required covers on available in some areas, 254 00:13:50,320 --> 00:13:58,479 Speaker 1: some used to require certain planter features CT mobile dot com. 255 00:13:58,520 --> 00:14:02,200 Speaker 1: I'm curious to learn more. Are about your actual approach 256 00:14:02,280 --> 00:14:05,760 Speaker 1: with your customers. Are there any examples of solutions that 257 00:14:05,840 --> 00:14:08,800 Speaker 1: Social Mobile has worked on that you can share with us? 258 00:14:08,840 --> 00:14:11,559 Speaker 1: So we like to stay in the background where the 259 00:14:11,600 --> 00:14:14,000 Speaker 1: guy behind the guy, right behind the guy, A couple 260 00:14:14,000 --> 00:14:16,480 Speaker 1: of guys right uh. We sit down in the organizations 261 00:14:16,520 --> 00:14:18,319 Speaker 1: to try to figure out, like what are you looking 262 00:14:18,360 --> 00:14:20,680 Speaker 1: to solve? How many different markets are you going into? 263 00:14:20,720 --> 00:14:23,040 Speaker 1: Because as you can imagine, if you think about today, 264 00:14:23,080 --> 00:14:26,240 Speaker 1: if there's a mobile device for specific telecom carry, what 265 00:14:26,320 --> 00:14:28,240 Speaker 1: works for that telecom carry? It might not work in 266 00:14:28,240 --> 00:14:30,840 Speaker 1: another part of the country. So we want to figure 267 00:14:30,840 --> 00:14:33,480 Speaker 1: out where you're going and what you're looking to do. 268 00:14:33,640 --> 00:14:36,240 Speaker 1: At a price point, do you really need the world's 269 00:14:36,320 --> 00:14:39,040 Speaker 1: greatest camera on there? Or can we save you sixty 270 00:14:39,040 --> 00:14:41,360 Speaker 1: bucks in providing a different solution. How are you going 271 00:14:41,400 --> 00:14:43,760 Speaker 1: to get these repaired if they break right, because you know, 272 00:14:43,840 --> 00:14:45,640 Speaker 1: things break, how are you going to do the support? 273 00:14:45,680 --> 00:14:47,000 Speaker 1: How are you going to deploy them? How are you 274 00:14:47,040 --> 00:14:49,760 Speaker 1: going to put them into a location? Does the marketing 275 00:14:49,800 --> 00:14:52,360 Speaker 1: collateral need to be you know, simple, because it's going 276 00:14:52,480 --> 00:14:55,160 Speaker 1: to a specific place. Does it have to be easy? 277 00:14:55,240 --> 00:14:56,800 Speaker 1: And then we come back to then we provide them 278 00:14:56,800 --> 00:15:00,760 Speaker 1: a proposal to build an entire deployment around what they want, 279 00:15:00,760 --> 00:15:03,520 Speaker 1: and it touches on every aspect of what we've just named, 280 00:15:03,960 --> 00:15:06,880 Speaker 1: and it's very comprehensive. In the past few years, we've 281 00:15:06,920 --> 00:15:12,160 Speaker 1: done really well in healthcare, education, defense, hospitality. These solutions 282 00:15:12,160 --> 00:15:15,520 Speaker 1: are needed regardless of the business. If it's a large enterprise, 283 00:15:15,640 --> 00:15:18,560 Speaker 1: there's some aspect of a deployment out there that's just 284 00:15:18,640 --> 00:15:21,120 Speaker 1: been kind of put together with things off a shelf, 285 00:15:21,160 --> 00:15:24,040 Speaker 1: and it works. But there's absolutely a better way. In 286 00:15:24,120 --> 00:15:27,040 Speaker 1: our job is to come to you and prove to 287 00:15:27,040 --> 00:15:29,680 Speaker 1: you that there's a much better and more scalable solution. 288 00:15:29,920 --> 00:15:33,120 Speaker 1: One of the things really organizations don't understand is because 289 00:15:33,160 --> 00:15:35,120 Speaker 1: it's one of those but this is how we've always 290 00:15:35,120 --> 00:15:37,040 Speaker 1: done it is if you think about any of the 291 00:15:37,200 --> 00:15:41,440 Speaker 1: major smartphones that are consumer based. In twelve months, there's 292 00:15:41,440 --> 00:15:43,920 Speaker 1: a new version. Right around Christmas time or whatever, there's 293 00:15:43,960 --> 00:15:47,600 Speaker 1: the newer version. So imagine running your business first. It 294 00:15:47,600 --> 00:15:50,200 Speaker 1: takes time to validate that that's going to do your job, 295 00:15:50,440 --> 00:15:52,600 Speaker 1: so that may take some time, and then you put 296 00:15:52,640 --> 00:15:55,040 Speaker 1: it out to commerce, and then you have a business 297 00:15:55,040 --> 00:15:57,320 Speaker 1: to run. So a year two, there's a new version 298 00:15:57,320 --> 00:15:59,600 Speaker 1: of that device. You can't get the first version right, 299 00:16:00,120 --> 00:16:01,880 Speaker 1: So our job is to kind of put something out 300 00:16:01,920 --> 00:16:04,400 Speaker 1: where you can continue deploying it, skilling your business for 301 00:16:04,440 --> 00:16:06,080 Speaker 1: three to five years and you don't have to worry 302 00:16:06,080 --> 00:16:09,080 Speaker 1: about the consumer aspect. By the way, everything we're suggesting 303 00:16:09,720 --> 00:16:13,320 Speaker 1: cost them less money than they're paying today, and so 304 00:16:13,360 --> 00:16:16,520 Speaker 1: instead of having to figure out how you can do 305 00:16:16,560 --> 00:16:19,280 Speaker 1: what you need to do on a piece of technology 306 00:16:19,320 --> 00:16:21,880 Speaker 1: that exists, they're working with you where they can get 307 00:16:21,920 --> 00:16:24,560 Speaker 1: a piece of technology that does what they needed to 308 00:16:24,640 --> 00:16:28,040 Speaker 1: do right off the bat, and it's a customized solution, 309 00:16:28,640 --> 00:16:31,160 Speaker 1: not something where they have to fit their process to 310 00:16:31,240 --> 00:16:34,960 Speaker 1: meet whatever the limitations are of that particular consumer hardware. 311 00:16:35,000 --> 00:16:38,600 Speaker 1: And to your point about coming to terms about things 312 00:16:38,600 --> 00:16:42,280 Speaker 1: like maintenance and repair, obviously there are certain companies out 313 00:16:42,320 --> 00:16:44,960 Speaker 1: there that have a reputation for making it let's say 314 00:16:45,120 --> 00:16:50,600 Speaker 1: challenging to repair and maintain certain pieces of hardware without 315 00:16:50,640 --> 00:16:54,720 Speaker 1: going through extremely specific channels and being able to have 316 00:16:55,320 --> 00:16:59,320 Speaker 1: that solution built in as well. Where you have that confirmed, 317 00:16:59,520 --> 00:17:03,440 Speaker 1: here's how we're going to treat issues where you need 318 00:17:03,560 --> 00:17:07,600 Speaker 1: repairs made or maintenance. I think that's absolutely key because 319 00:17:07,600 --> 00:17:10,679 Speaker 1: obviously the companies that are making this technology want to 320 00:17:10,800 --> 00:17:14,120 Speaker 1: encourage you to buy the new one, preferably every year. 321 00:17:14,160 --> 00:17:18,159 Speaker 1: If you can do it. Yeah, that's pretty spot on. 322 00:17:18,400 --> 00:17:20,960 Speaker 1: Just to be clear, I think the pandemic now, with 323 00:17:21,160 --> 00:17:25,600 Speaker 1: what's happened and the supply chain uncertainty, the larger organizations, 324 00:17:25,680 --> 00:17:29,240 Speaker 1: the bigger the size, realized that they want more direct 325 00:17:29,440 --> 00:17:32,560 Speaker 1: visibility and guarantees. It's unfortunate, but a lot of the 326 00:17:32,720 --> 00:17:36,800 Speaker 1: larger organizations A they don't sell direct regardless to the 327 00:17:36,840 --> 00:17:41,119 Speaker 1: size of the client in most cases. And there's no 328 00:17:41,240 --> 00:17:44,240 Speaker 1: really service level agreements. And if there are, those are 329 00:17:44,280 --> 00:17:46,280 Speaker 1: more so like great, you know, ship it back, will 330 00:17:46,280 --> 00:17:48,679 Speaker 1: take care of it. And our clients need to be 331 00:17:48,760 --> 00:17:52,280 Speaker 1: online all the time. Think about a Kiosk stops in 332 00:17:52,320 --> 00:17:54,280 Speaker 1: a hospital, like, we need to get that thing back 333 00:17:54,320 --> 00:17:58,480 Speaker 1: online tomorrow if not today. Well, are you seeing any 334 00:17:58,480 --> 00:18:02,840 Speaker 1: industries that are perhaps moving to adopt smart device solutions 335 00:18:02,880 --> 00:18:05,679 Speaker 1: at a faster pace than others, or is it more 336 00:18:05,720 --> 00:18:10,560 Speaker 1: like an individual size organization regardless of industry. I think 337 00:18:10,680 --> 00:18:13,480 Speaker 1: right now there's two that are adopting at a higher 338 00:18:13,520 --> 00:18:16,320 Speaker 1: pace than everyone else. Right the food and beverage, you know, 339 00:18:16,320 --> 00:18:19,359 Speaker 1: the pandemics really pushed that whole space. If you go 340 00:18:19,400 --> 00:18:22,320 Speaker 1: into any fast casual place right now, you'll notice there's 341 00:18:22,400 --> 00:18:25,320 Speaker 1: kiosks instead of going up to a register, there's people 342 00:18:25,320 --> 00:18:28,560 Speaker 1: and drive throughs with mobile devices. Improve the efficiencies captured 343 00:18:28,600 --> 00:18:31,800 Speaker 1: the data, get the food ready, quicker pre order. Obviously, 344 00:18:31,840 --> 00:18:34,960 Speaker 1: there's online ordering, there's food on demand delivery, and it's 345 00:18:34,960 --> 00:18:37,480 Speaker 1: all done, and that's all being done by some aspect 346 00:18:37,520 --> 00:18:40,480 Speaker 1: of a smart solution. The other one, which is really 347 00:18:40,560 --> 00:18:44,680 Speaker 1: large in size, is healthcare. Workforces are being mobilized now 348 00:18:45,280 --> 00:18:49,520 Speaker 1: and it's clear that everyone needs a secure connected device, 349 00:18:50,000 --> 00:18:54,360 Speaker 1: whether a vaccine administration machine, whether remote patient monitoring where 350 00:18:54,359 --> 00:18:57,359 Speaker 1: they set up your house, electronic visitor verification where someone 351 00:18:57,440 --> 00:18:59,480 Speaker 1: comes to your home. A lot of it could have 352 00:18:59,520 --> 00:19:01,800 Speaker 1: been driven by the pandemic and the necessity to build 353 00:19:01,880 --> 00:19:05,200 Speaker 1: up this infrastructure, but I think it's just clear now 354 00:19:05,240 --> 00:19:10,000 Speaker 1: that healthcare is mass adopting all types of enterprise mobility 355 00:19:10,000 --> 00:19:13,119 Speaker 1: solutions and and to your point, I mean, the pandemic 356 00:19:13,200 --> 00:19:16,040 Speaker 1: really drove home the old saying that necessity is the 357 00:19:16,080 --> 00:19:20,000 Speaker 1: mother of invention. As we saw everyone come to grips 358 00:19:20,080 --> 00:19:22,280 Speaker 1: with what it means to continue to do business in 359 00:19:22,320 --> 00:19:26,000 Speaker 1: the world where in many cases you know you had 360 00:19:26,080 --> 00:19:30,520 Speaker 1: essentially quarantine orders in place. You saw so much rapid 361 00:19:30,560 --> 00:19:34,520 Speaker 1: innovation of technologies that have existed for a while but 362 00:19:34,640 --> 00:19:38,840 Speaker 1: perhaps had not been put to best use until recently. 363 00:19:39,280 --> 00:19:41,879 Speaker 1: I imagine that has to be a big driver for 364 00:19:41,920 --> 00:19:45,119 Speaker 1: your business as well as developing these solutions for companies 365 00:19:45,160 --> 00:19:50,440 Speaker 1: that have found themselves needing to adopt a different, more nimble, 366 00:19:50,560 --> 00:19:55,960 Speaker 1: more remote approach to doing the businesses they do. Yeah, 367 00:19:56,119 --> 00:19:59,800 Speaker 1: as I mentioned the healthcare, the different groups for electronic dessert, 368 00:19:59,880 --> 00:20:03,280 Speaker 1: very vacation that need devices to be able to operationalize 369 00:20:03,320 --> 00:20:06,600 Speaker 1: these workforces. That's actually grown for us significantly prior to 370 00:20:06,600 --> 00:20:09,440 Speaker 1: the pandemic, but more so during the pandemic as homes 371 00:20:09,480 --> 00:20:12,280 Speaker 1: need to be turned into like hospitals. Now, what role 372 00:20:12,359 --> 00:20:15,240 Speaker 1: do you see smart devices playing when it comes to 373 00:20:15,280 --> 00:20:19,080 Speaker 1: things like managing supply chain? We have seen so many 374 00:20:19,240 --> 00:20:22,400 Speaker 1: bottlenecks in supply chain as a result of the pandemic 375 00:20:22,440 --> 00:20:25,560 Speaker 1: and then the semiconductor shortage. There are obviously multiple factors 376 00:20:25,600 --> 00:20:28,199 Speaker 1: that are exacerbating this, and there are industries that are 377 00:20:28,240 --> 00:20:31,800 Speaker 1: in real pain right now as a result of that. 378 00:20:32,040 --> 00:20:36,240 Speaker 1: What role can smart devices play in helping kind of 379 00:20:36,560 --> 00:20:41,560 Speaker 1: right the supply chain tower as it's leaning over right now. Yeah, 380 00:20:41,600 --> 00:20:44,639 Speaker 1: to say, the global supply chain has been tested the 381 00:20:44,720 --> 00:20:47,480 Speaker 1: last few years, you know, as an understatement, right, the 382 00:20:47,560 --> 00:20:51,119 Speaker 1: constraints of what was happening put such a giant focus 383 00:20:51,160 --> 00:20:54,720 Speaker 1: on like the interconnected industries and what needs to be done, 384 00:20:55,160 --> 00:20:56,879 Speaker 1: you know, in the past. One that we've seen this 385 00:20:56,920 --> 00:21:00,359 Speaker 1: is actually pretty cool, is sensors that go inside a 386 00:21:00,400 --> 00:21:03,359 Speaker 1: container being shipped. Think about drugs. They have to be 387 00:21:03,440 --> 00:21:06,200 Speaker 1: kept at a certain temperature, and if it ever reaches 388 00:21:06,320 --> 00:21:08,600 Speaker 1: below a certain temperature, you obviously know therese drugs are 389 00:21:08,600 --> 00:21:12,840 Speaker 1: no longer good. It will report that temperature back, and 390 00:21:13,000 --> 00:21:16,400 Speaker 1: once it reports it back, it almost automatically files an 391 00:21:16,400 --> 00:21:19,639 Speaker 1: insurance claim for that. So imagine like the efficiency and 392 00:21:19,720 --> 00:21:21,680 Speaker 1: something like that. But I think, you know, you'll continue 393 00:21:21,680 --> 00:21:25,720 Speaker 1: to see companies popping up that have innovative solutions that 394 00:21:25,760 --> 00:21:28,080 Speaker 1: they'll be bringing to market, especially now with all the 395 00:21:28,119 --> 00:21:32,000 Speaker 1: opportunity there, and I think that the larger organizations for 396 00:21:32,040 --> 00:21:35,879 Speaker 1: this data are willing to pay for any innovation in 397 00:21:35,920 --> 00:21:38,919 Speaker 1: any way you can help them save any percent or 398 00:21:39,000 --> 00:21:42,119 Speaker 1: solve and get visibility into any additional aspects of the 399 00:21:42,160 --> 00:21:45,280 Speaker 1: supply chain they don't have today. Well, I've also seen 400 00:21:45,320 --> 00:21:47,600 Speaker 1: that you kind of chimed in on the conversation in 401 00:21:47,640 --> 00:21:52,040 Speaker 1: the United States, in particular an attempt to move more 402 00:21:52,359 --> 00:21:56,240 Speaker 1: semiconductor production and manufacturing over here in order to help 403 00:21:56,280 --> 00:22:00,719 Speaker 1: alleviate issues with supply chain. What do you think is 404 00:22:00,800 --> 00:22:04,200 Speaker 1: the biggest challenge? Do you think that the biggest challenges 405 00:22:04,280 --> 00:22:09,240 Speaker 1: are things like engineering technical solutions or affecting political change 406 00:22:09,680 --> 00:22:12,600 Speaker 1: that enables that to even happen in the first place. 407 00:22:13,600 --> 00:22:15,640 Speaker 1: So I think everyone's going to agree with me on 408 00:22:15,640 --> 00:22:19,960 Speaker 1: this that it's absolutely certain that it's political change. There's 409 00:22:20,000 --> 00:22:23,119 Speaker 1: smart people doing really cool stuff every day that's not 410 00:22:23,160 --> 00:22:26,840 Speaker 1: going to stop. The political change is what needs to happen. 411 00:22:26,840 --> 00:22:28,480 Speaker 1: If you think about the chips for America, there is 412 00:22:28,520 --> 00:22:32,840 Speaker 1: bipartisan agreement, it still took them years to solve for that. Today, 413 00:22:32,920 --> 00:22:35,520 Speaker 1: one of the issues that's not really covered is the 414 00:22:35,560 --> 00:22:39,640 Speaker 1: downstream suppliers. Certainly a car company can take a chip 415 00:22:39,880 --> 00:22:43,080 Speaker 1: that's made locally and stick those chips into the car. 416 00:22:43,200 --> 00:22:45,760 Speaker 1: They have the full supply chain for that, and that's fine, 417 00:22:45,840 --> 00:22:48,280 Speaker 1: big win for them. But if you think about all 418 00:22:48,359 --> 00:22:53,000 Speaker 1: the other products that require chips, that downstream supply chain 419 00:22:53,040 --> 00:22:56,480 Speaker 1: doesn't exist. So there are give or take three hundred 420 00:22:56,480 --> 00:23:00,000 Speaker 1: components in a mobile device. It's fantastic that we've got 421 00:23:00,080 --> 00:23:02,360 Speaker 1: one of them back, a critical one. So I don't 422 00:23:02,359 --> 00:23:05,160 Speaker 1: want to understand the very critical one. The rest can 423 00:23:05,200 --> 00:23:08,200 Speaker 1: be done, but that aspect it needs to be looked 424 00:23:08,200 --> 00:23:09,919 Speaker 1: at and built out. If you look at any of 425 00:23:09,920 --> 00:23:13,240 Speaker 1: the other countries that are successful in this, there's some 426 00:23:13,400 --> 00:23:17,960 Speaker 1: aspect of government cooperation. There's countries like Brazil. There's countries 427 00:23:18,400 --> 00:23:21,159 Speaker 1: like India where if you want to import something in 428 00:23:21,280 --> 00:23:25,480 Speaker 1: there's massive taxes right up to which forced you to 429 00:23:25,720 --> 00:23:28,480 Speaker 1: have to build up the local economy to be able 430 00:23:28,480 --> 00:23:32,560 Speaker 1: to provide these downstream supply chain right because otherwise, to 431 00:23:32,640 --> 00:23:35,320 Speaker 1: your point, you could have a market where yes, you're 432 00:23:35,359 --> 00:23:38,280 Speaker 1: producing the chips, but you still have to ship those 433 00:23:38,359 --> 00:23:41,919 Speaker 1: chips somewhere else so that they could be incorporated into 434 00:23:42,000 --> 00:23:45,119 Speaker 1: say a circuit board and then shipped elsewhere. So it 435 00:23:45,160 --> 00:23:48,240 Speaker 1: could be packaged before it shipped back over to the 436 00:23:48,280 --> 00:23:52,840 Speaker 1: United States, and you really haven't solved anything. Yeah, speaking bluntlier, 437 00:23:52,840 --> 00:23:54,720 Speaker 1: I don't know what anyone is thinking, like this is 438 00:23:54,760 --> 00:23:57,920 Speaker 1: a massive problem. I do feel that they can build 439 00:23:57,960 --> 00:24:00,080 Speaker 1: up the downstream supply chain within the time they're the 440 00:24:00,160 --> 00:24:02,879 Speaker 1: need to build up the semiconductors, which is years, right. 441 00:24:02,920 --> 00:24:05,320 Speaker 1: I think it can be done, absolutely, But it doesn't 442 00:24:05,320 --> 00:24:08,120 Speaker 1: even seem to be on anyone's radar. Yeah. I think 443 00:24:08,119 --> 00:24:11,160 Speaker 1: it's because whenever we start talking about things like supply chain, 444 00:24:11,640 --> 00:24:15,400 Speaker 1: it quickly becomes clear that these are very, very large 445 00:24:15,480 --> 00:24:20,280 Speaker 1: systems that are interdependent upon so many different variables that 446 00:24:20,400 --> 00:24:23,000 Speaker 1: it starts to get difficult for the average person to 447 00:24:23,040 --> 00:24:25,160 Speaker 1: kind of wrap their mind around it. So what they 448 00:24:25,160 --> 00:24:28,600 Speaker 1: do is they identify a very clear pain point, in 449 00:24:28,600 --> 00:24:32,120 Speaker 1: this case semiconductors, which obviously also hit the news all 450 00:24:32,119 --> 00:24:35,600 Speaker 1: the time because of political issues, say like between Taiwan 451 00:24:35,680 --> 00:24:39,119 Speaker 1: and China, where you know that's first and foremost in 452 00:24:39,160 --> 00:24:42,399 Speaker 1: everyone's mind. So they just say, this thing runs on semiconductors. 453 00:24:42,680 --> 00:24:46,800 Speaker 1: Semiconductors are in a short supply Building semiconductors here will 454 00:24:46,800 --> 00:24:51,520 Speaker 1: help that. Without thinking that's one step in a multi 455 00:24:51,560 --> 00:24:55,080 Speaker 1: step process, and it doesn't address any of the other 456 00:24:55,160 --> 00:24:58,600 Speaker 1: steps in order to actually get to a point where 457 00:24:58,600 --> 00:25:01,879 Speaker 1: we've solved the big, big problem. This is one part 458 00:25:01,960 --> 00:25:04,960 Speaker 1: of a solution. Yeah, so a lot of the downstream 459 00:25:05,000 --> 00:25:07,320 Speaker 1: stuff can be solved relatively quickly. And you know, again, 460 00:25:07,400 --> 00:25:11,280 Speaker 1: semiconductors hands down the most critical one, but there are 461 00:25:11,280 --> 00:25:13,359 Speaker 1: other really important ones. You know, L C D S 462 00:25:13,520 --> 00:25:17,159 Speaker 1: batteries is another one. These are not simple things to 463 00:25:17,200 --> 00:25:20,400 Speaker 1: build up a domestic supply chain for and absolutely need 464 00:25:20,440 --> 00:25:24,080 Speaker 1: additional help. Well, something else I wanted to ask you about. 465 00:25:24,359 --> 00:25:27,400 Speaker 1: Is there something like a a specific use case where 466 00:25:27,440 --> 00:25:30,720 Speaker 1: your company came in and helped a client where you 467 00:25:30,760 --> 00:25:34,119 Speaker 1: can maybe speak to general terms about how you saw 468 00:25:34,280 --> 00:25:39,119 Speaker 1: a really transformative result. Yeah. So there's a couple of 469 00:25:39,119 --> 00:25:41,040 Speaker 1: them that make me proud to have been a part of. 470 00:25:41,480 --> 00:25:44,080 Speaker 1: I think everyone at this point familiar with vaccines, and 471 00:25:44,240 --> 00:25:46,960 Speaker 1: one of our clients is a vaccine administration company and 472 00:25:47,000 --> 00:25:51,600 Speaker 1: they needed a first ever type device and that had 473 00:25:51,640 --> 00:25:54,640 Speaker 1: to have a built in scanner so that they can 474 00:25:54,720 --> 00:25:58,720 Speaker 1: properly deploy these vaccines, and we ended up building one 475 00:25:58,760 --> 00:26:00,960 Speaker 1: for them during the pandemic. There's a good amount of 476 00:26:01,000 --> 00:26:02,760 Speaker 1: them out there now and we're very proud that we 477 00:26:02,760 --> 00:26:06,320 Speaker 1: were able to do that during that time. Another example 478 00:26:06,680 --> 00:26:09,280 Speaker 1: is with one of our clients, dore Dash, and we 479 00:26:09,280 --> 00:26:12,320 Speaker 1: were able to provide them a more scalable solution that 480 00:26:12,320 --> 00:26:15,080 Speaker 1: can grow their business during the pandemic. You know, think 481 00:26:15,119 --> 00:26:17,160 Speaker 1: about if you place an order and how it gets 482 00:26:17,200 --> 00:26:19,720 Speaker 1: into a restaurant. There's a whole solution that goes on 483 00:26:19,800 --> 00:26:22,160 Speaker 1: behind the scenes. So we were able to build them 484 00:26:22,240 --> 00:26:25,880 Speaker 1: a customized solution. I can't even imagine what it must 485 00:26:25,880 --> 00:26:29,160 Speaker 1: feel like to be part of the team that builds 486 00:26:29,200 --> 00:26:32,159 Speaker 1: a first ever something in this case of the scanning 487 00:26:32,160 --> 00:26:35,919 Speaker 1: technology for the vaccine administrator. That has to be an 488 00:26:35,960 --> 00:26:39,960 Speaker 1: incredible sense of accomplishment. To say the thing they needed 489 00:26:40,000 --> 00:26:43,080 Speaker 1: did not exist until we made it. That's got to 490 00:26:43,119 --> 00:26:46,879 Speaker 1: be just an incredible feeling. Yeah, that group went to Google. 491 00:26:47,160 --> 00:26:50,240 Speaker 1: Google introduced them to us. When I say didn't exist, 492 00:26:50,359 --> 00:26:53,520 Speaker 1: it also is the machine itself didn't exist. Also, it 493 00:26:53,560 --> 00:26:56,159 Speaker 1: had never been Google certified. So Google certification, which you 494 00:26:56,160 --> 00:26:58,720 Speaker 1: could talk about, is really critical. You want to secure 495 00:26:59,080 --> 00:27:01,800 Speaker 1: platform something that you're not gonna get viruses with, and 496 00:27:01,920 --> 00:27:04,240 Speaker 1: as part of that, it was the first ever Google 497 00:27:04,280 --> 00:27:07,480 Speaker 1: certified type device as well that had never been done 498 00:27:08,040 --> 00:27:12,159 Speaker 1: and to your point where security issues are top of 499 00:27:12,200 --> 00:27:16,719 Speaker 1: mind as well. So I imagine that that's a really 500 00:27:17,080 --> 00:27:20,000 Speaker 1: top of line concern for your company, is making certain 501 00:27:20,080 --> 00:27:23,800 Speaker 1: that the solutions you create are at these certified levels 502 00:27:23,840 --> 00:27:28,440 Speaker 1: of security and reliability. Yeah. Absolutely. I'll first start by 503 00:27:28,440 --> 00:27:31,280 Speaker 1: saying I'm not the mobile security expert for our business. 504 00:27:31,280 --> 00:27:33,520 Speaker 1: We do have two of them, though, are Chief product 505 00:27:33,520 --> 00:27:35,679 Speaker 1: Officer Jason and our CTO Mike, and they've taught me 506 00:27:35,720 --> 00:27:38,480 Speaker 1: pretty well, so I can discuss on the security side. 507 00:27:38,520 --> 00:27:42,359 Speaker 1: But at a high level, we build everything Google certified 508 00:27:42,480 --> 00:27:46,159 Speaker 1: from the ground up, meaning it's the same exact security 509 00:27:46,240 --> 00:27:48,720 Speaker 1: you would expect with any of the other major brands. 510 00:27:49,200 --> 00:27:51,800 Speaker 1: And I think that's also one of the most misunderstood 511 00:27:51,920 --> 00:27:55,160 Speaker 1: technologies out there to the average guy walking down the street. 512 00:27:55,240 --> 00:27:57,840 Speaker 1: I don't think they understand how many bad actors are 513 00:27:57,880 --> 00:28:00,080 Speaker 1: out there looking to get your data, looking to get in, 514 00:28:00,119 --> 00:28:03,040 Speaker 1: and how Google not only combats that but then holds 515 00:28:03,080 --> 00:28:06,240 Speaker 1: the entire ecosystem accountable. If you think about it, you 516 00:28:06,280 --> 00:28:09,040 Speaker 1: just get all these continuous updates in the place store 517 00:28:09,160 --> 00:28:10,480 Speaker 1: right that say, hey, you have an update, you have 518 00:28:10,480 --> 00:28:11,800 Speaker 1: an update, you have an update, and no one really 519 00:28:11,880 --> 00:28:16,160 Speaker 1: understands what's happening behind that. So there are organizations out 520 00:28:16,160 --> 00:28:19,080 Speaker 1: there that build these devices and try to convince organizations 521 00:28:19,080 --> 00:28:21,399 Speaker 1: that you don't need that, and they'll secure it. But 522 00:28:21,480 --> 00:28:24,560 Speaker 1: if you think about it, Google's aggregating these security vulnerabilities 523 00:28:24,600 --> 00:28:27,720 Speaker 1: based on billions of user feedback and there's no cost 524 00:28:27,800 --> 00:28:29,760 Speaker 1: to it. I think I'd rather allow them to do 525 00:28:29,800 --> 00:28:32,960 Speaker 1: it than pay some other organization a premium. And you're right, 526 00:28:33,040 --> 00:28:35,679 Speaker 1: We've seen a lot of organizations start off in that 527 00:28:35,800 --> 00:28:39,040 Speaker 1: route because they've somehow duped some I T guide to 528 00:28:39,040 --> 00:28:41,000 Speaker 1: get in the door, and they end up with some 529 00:28:41,040 --> 00:28:43,440 Speaker 1: massive vulnerability and they end up doing full circle and 530 00:28:43,480 --> 00:28:47,040 Speaker 1: coming back to us. Google certification is a barered entry. 531 00:28:47,160 --> 00:28:49,760 Speaker 1: All large organizations will not let you on the property 532 00:28:49,760 --> 00:28:52,120 Speaker 1: if you don't have a basic Google certification on a product. 533 00:28:52,480 --> 00:28:56,400 Speaker 1: So our goal is to build those custom Google solutions 534 00:28:56,440 --> 00:29:01,000 Speaker 1: for clients. Are CTO. Mike oversaw purity when he was 535 00:29:01,040 --> 00:29:02,680 Speaker 1: at Google and he came in to be our ct 536 00:29:02,840 --> 00:29:05,800 Speaker 1: O and he takes this stuf very seriously. He's really 537 00:29:05,800 --> 00:29:08,080 Speaker 1: instilled that fear in us because you know, again we 538 00:29:08,200 --> 00:29:11,840 Speaker 1: have the ISO certifications required to handle data, but you know, 539 00:29:11,840 --> 00:29:14,280 Speaker 1: there's always tests and there's always penetration tests to see 540 00:29:14,320 --> 00:29:16,840 Speaker 1: if we can get through. He's scared all of us 541 00:29:16,880 --> 00:29:18,600 Speaker 1: straight with some of the stuff he's seen from the 542 00:29:18,600 --> 00:29:21,280 Speaker 1: other side. To make sure we're doing all the right 543 00:29:21,280 --> 00:29:26,440 Speaker 1: things excellent. It's a good fear to have. Before I 544 00:29:26,560 --> 00:29:30,200 Speaker 1: let Robert go, I had to ask him one more thing. 545 00:29:33,320 --> 00:29:36,360 Speaker 1: What is the best piece of advice a mentor has 546 00:29:36,360 --> 00:29:39,440 Speaker 1: given you. I would say the best piece of advice 547 00:29:39,640 --> 00:29:43,000 Speaker 1: is build a team as fast as you can of 548 00:29:43,080 --> 00:29:46,560 Speaker 1: like minded people. You can't do anything alone. It's just 549 00:29:46,600 --> 00:29:48,800 Speaker 1: not possible, right, There's not enough hours in the day. 550 00:29:49,120 --> 00:29:51,920 Speaker 1: I think our organizations proof of that. Today. We're built 551 00:29:52,000 --> 00:29:54,719 Speaker 1: up with a lot of people I've known since childhood. 552 00:29:54,840 --> 00:29:57,160 Speaker 1: I've got two sisters in the company. I've got my 553 00:29:57,240 --> 00:30:00,320 Speaker 1: brother in the company. My mom works here. There's two 554 00:30:00,360 --> 00:30:02,760 Speaker 1: people I've known since I was twelve. Here, there's another 555 00:30:02,800 --> 00:30:05,040 Speaker 1: guy we've known since we're five. And they all came 556 00:30:05,040 --> 00:30:07,040 Speaker 1: in early on and have been, you know, kind of 557 00:30:07,200 --> 00:30:09,640 Speaker 1: same focus. It was being able to build a solid 558 00:30:09,680 --> 00:30:13,560 Speaker 1: team you can trust. I think that's a massive advantage 559 00:30:13,960 --> 00:30:16,720 Speaker 1: to be surrounded by a group that cares, that isn't 560 00:30:16,720 --> 00:30:19,960 Speaker 1: just necessarily motivated by money. Day one that's looking for 561 00:30:20,000 --> 00:30:22,680 Speaker 1: the bigger picture. You know, we're a tight knit group. 562 00:30:22,880 --> 00:30:25,200 Speaker 1: Everyone's been pivotable to getting the business to where it is. 563 00:30:25,760 --> 00:30:28,120 Speaker 1: So build the team, build it as quick as you can, 564 00:30:28,200 --> 00:30:31,480 Speaker 1: and make sure you can trust the people. Robert, thank 565 00:30:31,520 --> 00:30:33,760 Speaker 1: you so much for taking the time to come and 566 00:30:33,800 --> 00:30:36,520 Speaker 1: talk with us. Thank you for being part of the podcast. 567 00:30:37,360 --> 00:30:39,000 Speaker 1: Thank you guys so much for having me. I really 568 00:30:39,040 --> 00:30:47,440 Speaker 1: appreciate it. I'm really impressed with Social Mobile and what 569 00:30:47,640 --> 00:30:51,200 Speaker 1: Robert Marcos and this company have achieved, and I admire 570 00:30:51,400 --> 00:30:54,560 Speaker 1: the company's approach to identifying the right solution for clients 571 00:30:54,640 --> 00:30:58,360 Speaker 1: rather than just throwing tech for techt's sake at the problem. 572 00:30:58,400 --> 00:31:01,840 Speaker 1: As the pandemic taught us, it's important to be agile 573 00:31:02,000 --> 00:31:05,720 Speaker 1: and adaptable, and mobile technology is playing an increasingly important 574 00:31:05,800 --> 00:31:08,560 Speaker 1: role in that. I'm eager to see where Social Mobile 575 00:31:08,600 --> 00:31:11,280 Speaker 1: goes in the future. I suspect we're going to see 576 00:31:11,400 --> 00:31:15,120 Speaker 1: rapid adoption of five G solutions soon as companies start 577 00:31:15,200 --> 00:31:19,000 Speaker 1: asking questions about how they can leverage connectivity to do 578 00:31:19,080 --> 00:31:23,200 Speaker 1: business more efficiently, more cost effectively, and with the benefit 579 00:31:23,240 --> 00:31:30,240 Speaker 1: of data analysis on an unprecedented scale. Thanks again to 580 00:31:30,320 --> 00:31:33,600 Speaker 1: Robert Morcas for joining the show and sharing his perspective. 581 00:31:34,040 --> 00:31:36,200 Speaker 1: Be sure to join us for future episodes where we'll 582 00:31:36,240 --> 00:31:40,120 Speaker 1: speak with other pioneers in the tech leadership space. I'll 583 00:31:40,160 --> 00:31:46,000 Speaker 1: see you then. T Mobile for Business knows companies want 584 00:31:46,040 --> 00:31:48,320 Speaker 1: more than a one size fits all approach to support. 585 00:31:48,640 --> 00:31:52,240 Speaker 1: I want the world, so we provide three sixty support 586 00:31:52,320 --> 00:31:55,960 Speaker 1: customized to your business. From discovery through post deployment. You'll 587 00:31:56,000 --> 00:31:59,880 Speaker 1: get a dedicated account team and expertise from solutions engineers 588 00:32:00,000 --> 00:32:05,240 Speaker 1: and industry advisors already right now, I want it now. 589 00:32:05,840 --> 00:32:10,720 Speaker 1: Three sixties support that's customized for your success. That's unconventional 590 00:32:10,760 --> 00:32:12,480 Speaker 1: thinking from T Mobile for Business