WEBVTT - NIL, NFTS, AND RARE TRACKS w/ Lockerverse 0:00:01.560 --> 0:00:03.800 I'm Will Lucas and this is Black Tech, Green Money. 0:00:05.440 --> 0:00:08.800 Locker Versus a Web three platform that empowers creators and 0:00:08.960 --> 0:00:12.719 brands to tell culture defining stories and deliver unique access 0:00:12.720 --> 0:00:16.600 and experiences. They're built as the cultural hub for the 0:00:16.600 --> 0:00:21.200 future of the Internet. Recently, co founders Trade McDonald, Carlos McFall, 0:00:21.400 --> 0:00:24.560 and Marcus Rants even partner with Savanna Change to launch 0:00:24.600 --> 0:00:28.520 the technology and amplify the platform. We're currently in the 0:00:28.560 --> 0:00:32.159 world where AI has taken over all technology conversations, but 0:00:32.240 --> 0:00:35.160 there's still some excitement in corners of the Internet about 0:00:35.200 --> 0:00:39.360 Web three. With that, what particularly is still interesting about 0:00:39.440 --> 0:00:42.800 NFTs and crypto to locker Verse, people in our community 0:00:42.880 --> 0:00:45.160 to really get left behind when they're these big jumps 0:00:45.159 --> 0:00:48.000 in technology, and so for me, it's us having a 0:00:48.080 --> 0:00:50.720 seat at the table and really shaping that space. You know, 0:00:50.760 --> 0:00:53.280 I think anybody that calls himself an expert in the 0:00:53.400 --> 0:00:57.520 space currently, I think it's not matured enough. And so 0:00:57.640 --> 0:01:00.320 for us at locker Verse, we were really excited about 0:01:00.360 --> 0:01:02.840 how do we infuse culture into this space, how do 0:01:02.840 --> 0:01:05.480 we do it in a responsible way and really focus 0:01:05.560 --> 0:01:08.600 on not only the creators but also their fans and consumers. 0:01:09.000 --> 0:01:11.199 Oh yeah, trade touched on it, but you know, really 0:01:11.200 --> 0:01:13.560 important to us when we jumped in this was you know, 0:01:13.640 --> 0:01:17.280 being from diverse backgrounds and being people who are oftentimes 0:01:17.360 --> 0:01:20.920 left behind in these cultural or technological revolutions, is to 0:01:20.959 --> 0:01:23.480 really drive the space and really bring our culture to 0:01:23.600 --> 0:01:25.440 it and not just you know, have a seat at 0:01:25.480 --> 0:01:27.640 the table, to actually build the table. And that's what 0:01:27.680 --> 0:01:29.400 we set out to do when we decided to make 0:01:29.400 --> 0:01:31.440 a lot of diverse we said we wanted to make 0:01:31.480 --> 0:01:33.800 that platform. We wanted to make the highway and the 0:01:33.800 --> 0:01:36.440 bridge for our people to be at the center of 0:01:36.520 --> 0:01:39.000 this technological revolution. And so that's kind of what we're 0:01:39.000 --> 0:01:41.920 focused on on a daily basis. Yeah. Yeah, and then 0:01:42.000 --> 0:01:45.240 there are still so many people who are let's say, 0:01:45.360 --> 0:01:48.920 not sold about the value of particularly art NFTs. There's 0:01:48.960 --> 0:01:51.920 I mean, obviously those among us are obviously so, but 0:01:51.960 --> 0:01:53.680 there's still so many people who are like, well, why 0:01:53.680 --> 0:01:55.800 would I buy this digital asset when I can when 0:01:55.800 --> 0:01:58.680 I can invest that money into a physical asset. And 0:01:58.800 --> 0:02:01.440 my argument is like, look, you know kids, and if 0:02:01.520 --> 0:02:03.720 you if you gave my kid, I show my kid 0:02:03.800 --> 0:02:06.520 a dollar versus a rollbuck, they would have a challenge 0:02:06.600 --> 0:02:10.720 deciding which one they want, right, And so we're living 0:02:10.840 --> 0:02:14.800 increasingly digital lives, and why would we not have things 0:02:14.840 --> 0:02:17.440 that show what we care about in this digital space? 0:02:17.639 --> 0:02:20.280 You know, talk about that if you could. And I 0:02:20.320 --> 0:02:23.480 think an important part there is your child is educated 0:02:23.919 --> 0:02:26.240 on both of those, right, the physical asset and the 0:02:26.280 --> 0:02:29.040 digital asset. And I think that's what's really missing from 0:02:29.080 --> 0:02:30.760 the space. Right If you go back and look at 0:02:30.760 --> 0:02:34.120 some old clips when there was the start of the internet, 0:02:34.320 --> 0:02:35.839 you know, people would make fun It's like why would 0:02:35.880 --> 0:02:39.040 you ever stream a baseball game? Have you heard of radio? Right? 0:02:39.080 --> 0:02:41.640 And so then it which is educating on you know, 0:02:41.680 --> 0:02:43.280 what the internet can do, and I think this is 0:02:43.280 --> 0:02:45.800 just the next evolution of that. It's really the underlying 0:02:45.840 --> 0:02:49.919 blockchain technology that's important, not so much the tokens or 0:02:50.240 --> 0:02:53.200 or the crypto, but what the underlying technology can really 0:02:53.240 --> 0:02:57.360 do for fans, for creators. And we hope to continue 0:02:57.360 --> 0:03:00.680 to shake that. Could you continue because I want to 0:03:00.680 --> 0:03:03.920 talk because when we talk about NFTs, traditionally we're just 0:03:04.000 --> 0:03:07.320 talking about art, but NFTs, you know, it could be 0:03:07.320 --> 0:03:10.320 so many different types of NFTs, And so if you 0:03:10.360 --> 0:03:12.560 could talk about what it matters to you guys when 0:03:12.560 --> 0:03:15.000 you talk about what the actual technology of the blockchain 0:03:15.080 --> 0:03:18.040 could do when you talk about non functibility of a token, 0:03:18.480 --> 0:03:22.359 our thesis behind this is really about providing utility to people, 0:03:22.520 --> 0:03:26.280 utilizing the NFT and utilizing the blockchain technology to actually 0:03:26.320 --> 0:03:28.680 deliver something of value to folks. And when you talk 0:03:28.720 --> 0:03:31.200 about you know, your your child looking at a digital 0:03:31.240 --> 0:03:34.200 asset and a dollar's kind of the same. Vein, I 0:03:34.240 --> 0:03:36.040 think it's really important to note. You know, people are 0:03:36.040 --> 0:03:39.200 spending more time than ever online and people digital persona 0:03:39.680 --> 0:03:42.520 is as important now is there is their real world persona. 0:03:42.840 --> 0:03:46.200 And so when people talk about acquiring physical assets, that's great, 0:03:46.240 --> 0:03:48.080 you know. And we used to look at folks. I 0:03:48.080 --> 0:03:50.480 remember going to people's houses. They had all these DVDs 0:03:50.560 --> 0:03:52.640 or vhs. Is I'm the law just taking up space. 0:03:52.960 --> 0:03:55.360 But then all of a sudden, folks were, you know, 0:03:55.440 --> 0:03:58.920 having digital versions of that same content and then streaming 0:03:58.960 --> 0:04:01.280 the content. And so what we look at is we 0:04:01.320 --> 0:04:05.280 transition into this new new world where your digital persona 0:04:05.320 --> 0:04:08.640 and your digital assets are extremely valuable. We want to 0:04:08.640 --> 0:04:11.440 be at the forefront of actually enabling that technology and 0:04:11.800 --> 0:04:15.720 bringing culturally significant projects to the table. And so, you know, 0:04:15.760 --> 0:04:18.159 where we feel that there's a big void is a 0:04:18.240 --> 0:04:20.559 lack of culture in the space, and so we wanted 0:04:20.600 --> 0:04:23.720 to empower these top tier creators who really do define 0:04:23.760 --> 0:04:26.520 the culture to bring their assets to life there and right. 0:04:26.560 --> 0:04:28.480 And that's what we think is going to shape the 0:04:28.520 --> 0:04:30.640 space if we have these cultural drivers all in one 0:04:30.680 --> 0:04:33.480 centralized platform who are able to reach their fans in 0:04:33.560 --> 0:04:36.280 new and meaningful ways and then give them access to 0:04:36.920 --> 0:04:40.479 physical experiences or give them access to exclusive merchandise in 0:04:40.520 --> 0:04:44.000 apparel or maybe content that is behind the scenes. You know. 0:04:44.080 --> 0:04:47.119 We think about folks like CJ. Stroud and him giving 0:04:47.200 --> 0:04:50.640 access to his top fans in terms of the process 0:04:50.680 --> 0:04:53.720 he goes through he's preparing for the NFL draft, or 0:04:53.760 --> 0:04:56.320 folks like that. We saw Conriquez, one of the top 0:04:56.400 --> 0:05:00.040 drivers in music in the Latin entertainment space. Hi of 0:05:00.120 --> 0:05:02.560 an access to fans of this behind the scenes content 0:05:02.600 --> 0:05:04.760 that you can't get anywhere else. And I think this 0:05:04.880 --> 0:05:09.160 blockchain technology is the perfect mechanism to bring that culture 0:05:09.200 --> 0:05:10.919 to life in a new way. And that's what we 0:05:10.960 --> 0:05:13.520 see NFTs as being kind of the ticket, the conduit 0:05:13.560 --> 0:05:16.720 to actually get get folks some real value that they 0:05:16.720 --> 0:05:20.000 can't get in the in the real world. And I 0:05:20.080 --> 0:05:23.560 really yeah, I want to really you know, highlight what 0:05:23.760 --> 0:05:26.240 Love said about the NFT being a conduit. Right, So 0:05:26.279 --> 0:05:28.280 when we go out and talk to talent and try 0:05:28.320 --> 0:05:30.640 to acquire IP, you know, we say, this is just 0:05:30.680 --> 0:05:35.080 another asset offering for your fans and consumers in a 0:05:35.120 --> 0:05:37.680 way that hey, in the future, there will be a 0:05:37.680 --> 0:05:40.720 permanent digital record of what you provided to them. Right 0:05:40.760 --> 0:05:43.760 until laid out some uses the use cases of utility, 0:05:44.240 --> 0:05:46.359 but once you explain that hey, this isn't really no 0:05:46.520 --> 0:05:49.159 different from a T shirt, from a hat, from the 0:05:49.200 --> 0:05:53.040 opportunity to stream with Brawny, this is something that you 0:05:53.080 --> 0:05:55.640 can create that will live permanently on the blockchain, they 0:05:55.680 --> 0:05:57.520 instantly get it. And I think that's why we've had 0:05:57.560 --> 0:06:00.440 some competitive dvantage with acquiring some of the talent in 0:06:00.520 --> 0:06:03.239 IP that we have with the last year. One piece 0:06:03.240 --> 0:06:05.200 to add to that is, I think creators are really 0:06:05.200 --> 0:06:09.080 excited about the royalty aspect of their assets being sold 0:06:09.120 --> 0:06:11.440 on the blockchain because you look at you know, folks 0:06:11.440 --> 0:06:14.800 like myself and Trey. We're rabid sneakerheads, right, But let's 0:06:14.800 --> 0:06:17.520 say we flip a pair of sneakers. The actual person 0:06:17.600 --> 0:06:20.040 behind that product is enabled to be able to share 0:06:20.040 --> 0:06:23.160 in the royalty. And so we look at things like NFTs, 0:06:23.200 --> 0:06:27.040 and blockchain technology is enabling those original creators to receive 0:06:27.120 --> 0:06:30.200 value for the products that they're putting out in the space. 0:06:30.480 --> 0:06:32.640 And so when we look at you know, you acquire 0:06:32.680 --> 0:06:36.000 a CJ. Stroud NFT and that gives you access to 0:06:36.080 --> 0:06:41.719 exclusive content, experienced merchandise, apparel. When that NFT is sold, CJ. 0:06:41.839 --> 0:06:44.120 Stroud gets to share in the upside and receive a 0:06:44.200 --> 0:06:47.560 royalty payment for that. But if you're looking at traditional assets, 0:06:47.600 --> 0:06:50.720 like let's just take that sneaker example, his sneaker got 0:06:50.760 --> 0:06:53.760 sold one time without being tied to the blockchain. No 0:06:53.960 --> 0:06:57.440 royal payment there. And so when we look at empowering creators, 0:06:57.560 --> 0:07:01.120 especially diverse creators who are oftentimes not able to benefit 0:07:01.240 --> 0:07:04.159 from the fruits of their work it's certainly not on 0:07:04.200 --> 0:07:07.560 a perpetual basis, we think this tool is the perfect 0:07:07.600 --> 0:07:11.760 mechanism to really create that empowerment. Yeah. Yeah, I'm not 0:07:11.800 --> 0:07:13.600 sure if you call it a wallet, but to me, 0:07:13.640 --> 0:07:15.840 it feels like a wallet that provides me, you know, 0:07:15.920 --> 0:07:19.120 access not only to my digital assets, but also the 0:07:19.120 --> 0:07:21.880 communities I belong to, not just the keys to those communities, 0:07:21.880 --> 0:07:25.160 but the communities are housed there also, so for the 0:07:25.160 --> 0:07:28.320 people who haven't experienced locker Verse themselves yet, you know, 0:07:28.520 --> 0:07:31.040 describe what spending you know, thirty minutes or an hour 0:07:31.200 --> 0:07:35.880 on the technology might be like Gosha, Yeah, so our 0:07:35.880 --> 0:07:38.440 core we're community platform, right, and so the idea is 0:07:38.680 --> 0:07:41.560 a fan, you come and join the community, and once 0:07:41.560 --> 0:07:43.840 you're in that community, you have the opportunity to either 0:07:43.880 --> 0:07:47.680 purchase a digital collectible from a particular talent or creator, 0:07:47.720 --> 0:07:51.480 but then also experience their traditional consumer product goods. But 0:07:51.800 --> 0:07:54.960 what's really important for a locker Verse if you really 0:07:54.960 --> 0:07:56.880 want to meet folks where they are right. And so 0:07:57.000 --> 0:07:59.680 for example, we had an event at the Celebration Bowling 0:07:59.720 --> 0:08:02.400 and Land and we had a QR code up on 0:08:02.440 --> 0:08:05.280 the screen. We gave away the first ever ESPN digital 0:08:05.320 --> 0:08:08.320 collectible for a college football game. And what we found 0:08:08.520 --> 0:08:10.760 is where people started to interact with each other in 0:08:10.800 --> 0:08:13.000 the app and then they would meet up in person 0:08:13.120 --> 0:08:15.680 at our activation. And so we found that to be 0:08:15.680 --> 0:08:18.040 really really fruitful. And so if you go into our app, 0:08:18.240 --> 0:08:21.200 not only will you find your community and find your creators, 0:08:21.560 --> 0:08:24.360 but you may also have an opportunity to build relationships 0:08:24.400 --> 0:08:27.080 with people that you might not necessarily have the opportunity 0:08:27.120 --> 0:08:30.440 to unless you found found that person in our communities 0:08:32.480 --> 0:08:35.760 when you consider things like the Nil or Carlos, when 0:08:35.760 --> 0:08:37.719 you think when you think of things like the Nil name, 0:08:37.760 --> 0:08:42.240 image and likeness and opportunities, athletes particularly have to be 0:08:42.280 --> 0:08:46.440 rewarded for their talents these days, how does your platform 0:08:46.520 --> 0:08:48.280 Let's say I'm a college student or a high school 0:08:48.320 --> 0:08:51.320 student and I've got skills, right, I got some game, 0:08:51.920 --> 0:08:55.800 you know, talk about what is there for me on 0:08:56.000 --> 0:08:59.079 lockervers to be able to take advantage of, you know, 0:08:59.320 --> 0:09:05.400 my value in the marketplace. Absolutely, so when we set 0:09:05.400 --> 0:09:08.280 out to build locker Verse, we really thought about how 0:09:08.320 --> 0:09:10.640 we were going to empower these top tier creators. And 0:09:10.960 --> 0:09:15.640 as we define creators, that's athletes as entertainers, musicians, writers, 0:09:15.960 --> 0:09:20.880 anybody who's using their creative genius to better the world 0:09:21.000 --> 0:09:24.280 or empower themselves. And so when you think about, you know, 0:09:24.320 --> 0:09:27.760 a NIL player, these top tier athletes that are coming 0:09:27.760 --> 0:09:30.000 out of high school, they're now able to get paid. 0:09:30.360 --> 0:09:33.480 Some of them stay by stay getting paid at the 0:09:33.520 --> 0:09:37.079 high school level. They really need to engage their community 0:09:37.080 --> 0:09:40.080 of super fans. And there wasn't really a platform out 0:09:40.080 --> 0:09:43.600 there where that type of engagement could occur, so traditional 0:09:43.640 --> 0:09:46.480 social media doesn't really fit that mold, and the few 0:09:46.480 --> 0:09:50.360 platforms that engage in community building don't have the additional 0:09:50.559 --> 0:09:53.920 attributes of our platform, and that is the ability to 0:09:54.000 --> 0:09:57.960 disseminate content, the ability of mint and sell NFTs, the 0:09:58.040 --> 0:10:01.440 ability to sell merchant ice in apparel, the ability to 0:10:01.520 --> 0:10:04.920 have your podcast all in that same place, and then 0:10:04.960 --> 0:10:09.320 again with the NFTs and blockchain technology, that ability to 0:10:09.360 --> 0:10:13.080 really create a digital asset that ties you to real 0:10:13.120 --> 0:10:16.400 world experiences, this exclusive content and really gives you, as 0:10:16.400 --> 0:10:20.360 a superfan, the ability to engage with that top tier 0:10:20.400 --> 0:10:22.760 creator that you're already a fan of. So what we 0:10:22.840 --> 0:10:25.920 set out to do was really capture these cultural driver 0:10:26.360 --> 0:10:30.400 NIL athletes. So you know, having six McDonald's all Americans 0:10:30.400 --> 0:10:32.720 in last year's class and two in this year's class, 0:10:33.280 --> 0:10:36.679 including Bronnie James, and having on our platform their a 0:10:36.720 --> 0:10:40.120 b ability to connect directly with their community of superfans 0:10:40.360 --> 0:10:43.520 and then sell to those fans NFTs, give them exclusive 0:10:43.559 --> 0:10:47.280 merchandise and experiences, and then really empower each other behind. 0:10:47.400 --> 0:10:49.000 What's so important at the end of the day is 0:10:49.040 --> 0:10:51.520 this ability to have community, and I think that's something 0:10:51.559 --> 0:10:54.120 everybody's yearning for and we wanted to have that in 0:10:54.160 --> 0:10:57.920 a simplified, centralized fashion, all under the same umbrella. And 0:10:57.960 --> 0:11:03.920 that's what Locker versus. So when you think about um 0:11:04.320 --> 0:11:10.680 these growing opportunities for fans to participate with athletes they love, 0:11:10.800 --> 0:11:13.880 teams they love, and etc. You know, things like sports 0:11:13.960 --> 0:11:17.280 betting is you know, proliferating across the country. What are 0:11:17.280 --> 0:11:21.760 some of the things that major league organizations, the MLB, 0:11:21.920 --> 0:11:26.120 the NFL, NBA have been plagued with over the past 0:11:26.160 --> 0:11:29.160 few years that makes them want to look at other 0:11:29.200 --> 0:11:32.280 ways to engage their fans, right, I mean, I think 0:11:32.320 --> 0:11:35.000 that's a that's a great question for us. You know, 0:11:35.000 --> 0:11:39.240 it's really how do we generate user generated content, unit, 0:11:39.720 --> 0:11:43.160 user generated even communications? And so for example, what we're 0:11:43.200 --> 0:11:46.400 doing with the Nipsey project will have cover album art 0:11:46.440 --> 0:11:49.240 by some of the premier artists that we were that 0:11:49.240 --> 0:11:50.960 we're working with, but we're also going to allow the 0:11:51.000 --> 0:11:54.679 community to actually create their own user generated art, right, 0:11:54.679 --> 0:11:57.160 and then we would take that and propel that into 0:11:57.160 --> 0:12:00.480 that particular project. So we're still tinkering with a few 0:12:00.520 --> 0:12:03.160 different ideas. But you know, something that we learned at 0:12:03.160 --> 0:12:05.280 Celebration Bowl and something that that he has been was 0:12:05.320 --> 0:12:08.000 really excited about is that when we when we saw 0:12:08.040 --> 0:12:11.160 the engagement in the app during the game, they really 0:12:11.200 --> 0:12:13.400 liked that, right because now you had fans that were 0:12:13.480 --> 0:12:16.640 at the activation at the game communicating with each other, 0:12:16.679 --> 0:12:20.240 talking trash back and forth within our application. And so, 0:12:20.720 --> 0:12:23.800 you know, I think there's this technology lent itself for 0:12:23.800 --> 0:12:27.280 further fan engagement, but then also testing some of those 0:12:27.320 --> 0:12:31.240 things around sports betting and gaming. Yeah, you mentioned Nipsey 0:12:31.280 --> 0:12:34.200 a couple of times here, and you've got assets inside 0:12:34.320 --> 0:12:38.600 your your metaverse with unreleased tracks from people like Nipsey, Hustle, 0:12:38.720 --> 0:12:42.000 you know, PEMPC, DJ's Screw. How do you get stuff 0:12:42.040 --> 0:12:44.959 like that? Yeah, I think I think all of this 0:12:45.080 --> 0:12:49.080 is just the vestige of really deep relationships with the 0:12:49.080 --> 0:12:51.640 folks behind a lot of that music. Right. So one 0:12:51.679 --> 0:12:54.679 of our advisors to the company is mister Lee, who 0:12:54.679 --> 0:12:57.040 produced Blue Laces, Wanted two and produced some of the 0:12:57.040 --> 0:13:01.520 biggest hits for Pimpsey Um and came out of that 0:13:01.679 --> 0:13:05.439 Houston and Texas rap scene where he had big connections 0:13:05.480 --> 0:13:08.679 to folks like DJ Screw. And so because of all that, 0:13:08.720 --> 0:13:12.160 because of those relationships of trust and the significance of 0:13:12.200 --> 0:13:14.840 the platform, and us just saying hey, we want to 0:13:15.080 --> 0:13:17.040 not just have a seat at the table, but actually 0:13:17.080 --> 0:13:19.600 build the table and have people like us be at 0:13:19.600 --> 0:13:22.040 the forefront of this technology. That's something that was really 0:13:22.040 --> 0:13:25.400 exciting to someone like mister Lee, who's really been an 0:13:25.400 --> 0:13:27.520 innovator in the space, you know, all the way back 0:13:27.559 --> 0:13:29.680 to the days he was producing for folks like Tupac, 0:13:30.080 --> 0:13:32.240 and so he wants to be a cultural driver and 0:13:32.280 --> 0:13:36.360 bringing these significant projects to life, projects that we really 0:13:36.360 --> 0:13:39.720 consider sacred. And so I think our perspective on the space, 0:13:39.760 --> 0:13:41.720 I think our technology, and I think the way that 0:13:41.760 --> 0:13:44.840 we're going about saying hey, we want people from our 0:13:44.880 --> 0:13:48.080 neighborhoods to be able to use this technology and connect 0:13:48.080 --> 0:13:51.600 to the top tier creators that they're already fans up 0:13:51.600 --> 0:13:54.120 in these new and significant ways. That was something that 0:13:54.200 --> 0:13:56.480 was just attractive, and so, you know, we couldn't be 0:13:56.520 --> 0:13:59.040 more fortunate to have partners like mister Lee helping us 0:13:59.120 --> 0:14:01.120 drive this in this space. But then you look at 0:14:01.120 --> 0:14:03.280 the other end of the spectrum with these you know, 0:14:03.320 --> 0:14:06.120 I don't want to say emerging artists, but artists of 0:14:06.320 --> 0:14:09.760 a much younger generation. So highlighting folks like Chase b 0:14:10.280 --> 0:14:12.120 who said, Hey, I really want to be at the 0:14:12.160 --> 0:14:14.600 forefront of this space too. And some of the things 0:14:14.600 --> 0:14:17.160 I want to provide my fans is unique access to 0:14:17.240 --> 0:14:21.080 experiences using blockchain technology and NFTs. But I want to 0:14:21.160 --> 0:14:24.880 deliver to them some values, some significant value. And so 0:14:25.000 --> 0:14:27.040 you know, you think of people who want to record 0:14:27.080 --> 0:14:29.520 with the same folks who are who are having music 0:14:29.560 --> 0:14:32.840 produced for Travis Scott, and Chase is saying, Hey, I'm 0:14:32.840 --> 0:14:36.000 going to give my superfans a beatpack and let those 0:14:36.000 --> 0:14:38.920 folks record on it and give them an opportunity to 0:14:38.960 --> 0:14:41.920 get what they never could have access to just because 0:14:42.440 --> 0:14:44.760 it's probably impossible to be able to afford or just 0:14:44.800 --> 0:14:48.080 connected to get connected to someone like Chase, but because 0:14:48.120 --> 0:14:50.640 he understands the value of what this technology is and 0:14:50.760 --> 0:14:54.400 wants to provide real value to his superfans. He's utilizing 0:14:54.440 --> 0:14:57.800 blockchain technology and the locker Verse platform to deliver those 0:14:57.840 --> 0:15:00.560 experiences and give those super fans and these new creators 0:15:00.600 --> 0:15:03.920 an opportunity to record over over beat's produced by him 0:15:03.960 --> 0:15:07.480 that you otherwise wouldn't have access to. And if I 0:15:07.480 --> 0:15:10.160 can add to that briefly, it's such a new space 0:15:10.640 --> 0:15:13.000 that I think we were able to secure some of 0:15:13.000 --> 0:15:16.920 those relationships because of our past as sports entertainment attorneys, 0:15:17.120 --> 0:15:19.720 right understanding IP and a lot of times when you 0:15:19.840 --> 0:15:23.320 enter into a new space and technology, uh, the underlying 0:15:23.400 --> 0:15:25.880 law is the same. It's really just new terminology. And 0:15:25.920 --> 0:15:28.240 so once we were able to master that terminology, we 0:15:28.280 --> 0:15:31.240 could take our legal background and that allow creators to 0:15:31.240 --> 0:15:33.440 really trust us right that we would do it the 0:15:33.520 --> 0:15:36.040 right way. We would be intentional h and we try 0:15:36.080 --> 0:15:40.320 to you know, not provide any lift on the talent, 0:15:40.440 --> 0:15:42.840 right because in our former life we understood, you know, 0:15:42.920 --> 0:15:46.080 the demands of their main thing, which were a music, 0:15:46.160 --> 0:15:49.240 sport or r. And so we're kind of taking that 0:15:49.280 --> 0:15:52.200 experience combined with the technology, and that's helped us speak. 0:16:06.200 --> 0:16:08.680 Let's expand on accouncept of ownership in the world where 0:16:08.720 --> 0:16:11.440 assets have typically been leveraged for the greater benefit of 0:16:11.560 --> 0:16:16.200 platforms versus the artists, the league versus the athletes. Yeah, 0:16:16.200 --> 0:16:18.640 there's a lot of talk about what blockchain technologies allow 0:16:18.720 --> 0:16:21.520 for artists to retain staking their work, but the reason 0:16:21.560 --> 0:16:23.320 they gave up so much was there was a faster 0:16:23.480 --> 0:16:27.560 upside and name recognition, fame. What have you co found 0:16:27.600 --> 0:16:30.360 to speak on it? I think one just the society 0:16:30.440 --> 0:16:33.280 is just more educated on ownership and what that means, right, 0:16:33.360 --> 0:16:36.160 you know, you hear it's buzzwords and barbershops, you know, 0:16:36.240 --> 0:16:39.520 masters owning this until there's just a common understanding now 0:16:39.520 --> 0:16:41.800 that hey, I should probably you know, read the fine 0:16:41.880 --> 0:16:44.240 print a little bit more than maybe over a decade ago. 0:16:44.440 --> 0:16:46.160 And I think that's one aspect of it. But then 0:16:46.080 --> 0:16:50.440 the second aspect is that the technology allows creators right 0:16:50.840 --> 0:16:54.200 to really explore areas where maybe a big brand would say, hey, 0:16:54.280 --> 0:16:56.640 we want to put you in this particular box. I 0:16:56.640 --> 0:16:59.120 think a really good example that is Broughty. You know, 0:16:59.160 --> 0:17:02.120 the project with Brownie will not focus on him being 0:17:02.120 --> 0:17:04.679 a basketball player, more so for his love of gaming, 0:17:05.080 --> 0:17:07.240 his love of being a snowboarder. So that's what really 0:17:07.280 --> 0:17:10.120 excited him in Savannah, and it's it's the same with 0:17:10.160 --> 0:17:12.399 some of the artists that we're working with on the 0:17:12.760 --> 0:17:16.520 Nipsey EP project. You know, how can we bring his 0:17:16.640 --> 0:17:19.680 legacy through the yard, But let me try different type 0:17:19.720 --> 0:17:22.520 of style that I wouldn't normally do. Right, because I 0:17:22.600 --> 0:17:25.480 know the underlying technology is efficient, we can do it 0:17:25.480 --> 0:17:28.360 in a really cost effective manner and allow the creator 0:17:28.440 --> 0:17:30.520 to grow as well. So that's that's the part that 0:17:30.600 --> 0:17:33.160 I think is the most fascinating, not just the ownership, 0:17:33.359 --> 0:17:36.960 but really pushing the bounds of creativity and not having 0:17:37.000 --> 0:17:39.840 to rely on a brand to provide budget or provide 0:17:39.960 --> 0:17:42.840 the space for you to create. And it's really putting 0:17:42.840 --> 0:17:45.800 the power back in the hands of the creator. Um. 0:17:45.880 --> 0:17:49.120 You know, so many times with these traditional platforms, you've 0:17:49.119 --> 0:17:53.240 got creators providing all of the value in the platform 0:17:53.280 --> 0:17:56.440 themselves or the traditional brands behind them receiving all the benefit. 0:17:56.760 --> 0:18:00.680 You know, this tooling essentially enables folks to flip that 0:18:00.680 --> 0:18:03.080 that model on its head and say, I'm the creator. 0:18:03.119 --> 0:18:06.200 I'm the one who's whose genius, whose time, whose work ethic, 0:18:06.280 --> 0:18:09.880 whose lack of sleep has gone into creating this product 0:18:09.920 --> 0:18:12.639 that my superfans want to be a part of. And 0:18:12.720 --> 0:18:15.439 instead of the platform themselves or the brand being the 0:18:15.480 --> 0:18:18.680 one that receives all the benefits, those individual creators are 0:18:18.760 --> 0:18:22.199 able to take back some ownership in that. And I 0:18:22.240 --> 0:18:25.160 think that's something that's That's something Trade and I talk 0:18:25.200 --> 0:18:28.400 about every morning when we when we have our one 0:18:28.440 --> 0:18:30.840 on one meeting, is how do we ensure that we're 0:18:30.880 --> 0:18:34.720 giving more value to the creator, empowering them with tools, 0:18:34.760 --> 0:18:38.960 with access, with an ability to connect with that community 0:18:38.960 --> 0:18:41.280 of super fans, and I think if we continue to 0:18:41.320 --> 0:18:44.960 stay laser focused on that empowerment of creator piece, we're 0:18:44.960 --> 0:18:48.280 going to find tremendous success and enable these creators to 0:18:48.320 --> 0:18:51.440 continue to find trement success. Yeah, let's go a level 0:18:51.440 --> 0:18:53.480 deeper because we think about the concept we we just 0:18:53.520 --> 0:18:56.480 talked about record labels selecting who's going to be the 0:18:56.640 --> 0:19:00.480 rising star, or social media platforms determining who was gonna 0:19:00.600 --> 0:19:03.880 get access to the feed? You know, how does how 0:19:03.880 --> 0:19:06.119 do you think about who you decide to partner with 0:19:06.160 --> 0:19:08.840 from a brand ambassadorship. It's one thing for me to 0:19:08.840 --> 0:19:10.919 sign up for an account and put my assets up, 0:19:10.920 --> 0:19:13.240 but how does locker Verse think about we want to 0:19:13.240 --> 0:19:16.920 partner with these athletes, these specific ones who who? How 0:19:16.920 --> 0:19:19.880 do you make that analysis internally of who you want 0:19:19.880 --> 0:19:24.560 to wear the locker Verse you know, franchise. Yeah, for us, 0:19:24.560 --> 0:19:26.040 the first thing we look at is do they have 0:19:26.040 --> 0:19:28.800 an interest outside of what they're known for? Right? You know? 0:19:29.040 --> 0:19:31.600 And then the second thing, what story do they want 0:19:31.600 --> 0:19:34.320 to tell? And how does that story align with our 0:19:34.400 --> 0:19:38.119 thesis and our ethos, which is cultural defining stories. Right, 0:19:38.160 --> 0:19:40.280 So when you look, you know, hey, you signed Bronnie 0:19:40.320 --> 0:19:43.679 James obviously that that's awesome, but we also signed more 0:19:43.680 --> 0:19:46.160 House College, right, and what story do they want to tell? 0:19:46.359 --> 0:19:49.000 How does more House look going into the metaphors and 0:19:49.080 --> 0:19:51.280 going into the future and tell What we try to 0:19:51.320 --> 0:19:53.280 look at is Frank we call it franchise will Ip 0:19:53.800 --> 0:19:56.879 and say hey, you know, how can this impact so 0:19:56.960 --> 0:19:59.560 many different people regardless of where they are? And then 0:19:59.560 --> 0:20:01.840 what story we're trying to tell? And I think we've 0:20:01.840 --> 0:20:04.879 done a great job of identifying that talent early on. 0:20:04.960 --> 0:20:06.439 We didn't go out and just say, hey, let's go 0:20:06.480 --> 0:20:09.160 with the with the individuals that have the biggest names 0:20:09.240 --> 0:20:11.120 or the biggest followings. And I know we mentioned quite 0:20:11.119 --> 0:20:13.080 a few of those folks, but if I cannot mentioned 0:20:13.160 --> 0:20:16.360 beyond Caa Pastel who's a Hebrew Brandley protege and she's 0:20:16.440 --> 0:20:20.159 under ten thousand followers on Instagram, but she consistently is 0:20:20.200 --> 0:20:22.399 talking about, you know, the story that she wants to 0:20:22.400 --> 0:20:26.399 bring to life of of you know, her characters, right, 0:20:26.480 --> 0:20:30.119 and being black in Chicago and that artist, So we thought, hey, 0:20:30.160 --> 0:20:32.119 let's let's partner with her. She has a lot of 0:20:32.119 --> 0:20:34.760 interesting views that we can't wait to share. And I'll 0:20:34.760 --> 0:20:37.720 say that for the project, but you know, we really 0:20:37.880 --> 0:20:39.840 kind of dig under the rock and see what we 0:20:39.880 --> 0:20:43.440 can find. You know, what I love about what you're 0:20:43.480 --> 0:20:46.400