WEBVTT - Bloomberg Businessweek Weekend - October 20th, 2023

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<v Speaker 1>This is Bloomberg business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 2>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast. Well,

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<v Speaker 2>a big week of economic data and FED insights, coinciding

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<v Speaker 2>with the first major spate of third quarter earnings, and

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<v Speaker 2>yet safe to say, Tim, it was all overshadowed rightfully so,

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<v Speaker 2>by the ongoing violence in the Middle East, with the

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<v Speaker 2>Israel Hamas war now two weeks old.

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<v Speaker 3>That's right, and I head this hour. We're going to

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<v Speaker 3>be looking at the conflict from multiple angles, including a

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<v Speaker 3>conversation with a former Israeli Special Forces soldier turns Silicon

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<v Speaker 3>Valley entrepreneur Leoris Susan of Eclipse Ventures says he loves

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<v Speaker 3>the Palestinian people and offers his views on how true

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<v Speaker 3>peace can actually be achieved in the region.

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<v Speaker 2>We'll also here from the head of software solutions from

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<v Speaker 2>Cohesia on how geopolitical instability is impacting the Israeli tech sector. Meantime,

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<v Speaker 2>we saw President Joe Biden make a brief but impactful

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<v Speaker 2>visit to Israel this past week, somewhat controversial, I would

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<v Speaker 2>say as well. He then delivered a primetime address from

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<v Speaker 2>the White House Thursday, as Washington looks to maintain its

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<v Speaker 2>strong support of Israel while also hoping to keep the

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<v Speaker 2>violence from escalating further.

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<v Speaker 3>The Israel and Moss conflict has put an end, at

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<v Speaker 3>least for now, to a hopeful narrative of what was

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<v Speaker 3>supposed to be a quote new Middle East, one that

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<v Speaker 3>ended old enemities between Israel and the Arab world in

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<v Speaker 3>the pursuit of stability, and is now looking like something

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<v Speaker 3>else that's horribly familiar, and things may only get worse, Carol.

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<v Speaker 2>Perhaps more so so, writes Sylvia Westall in the Remark

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<v Speaker 2>section of the new issue of Bloomberg Business Week. Lots

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<v Speaker 2>of talk about back with us as Bobby Ghost, He's

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<v Speaker 2>Bloomberg opinion columnist.

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<v Speaker 4>He covers culture.

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<v Speaker 2>But you know, as a reminder, he spent many years

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<v Speaker 2>covering foreign affairs, particularly from conflict zones in the Middle East,

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<v Speaker 2>so much that he understands about the Middle East and

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<v Speaker 2>the conflicts there.

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<v Speaker 4>Bobby, good to have you back with us.

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<v Speaker 2>A lot to try and keep abreast of Having said that,

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<v Speaker 2>Sylvia Westol writes in the remark section and asks, can

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<v Speaker 2>there ever be peace with the Palestinians?

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<v Speaker 4>Can there?

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<v Speaker 5>Well, it's a question that I've been asking myself for

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<v Speaker 5>the best part of three decades now, and every time

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<v Speaker 5>there seems even the slimmest hope that there might be

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<v Speaker 5>some movement in that direction, something like what we've seen

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<v Speaker 5>happen over the past eight or nine days happens and

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<v Speaker 5>pushes that prospect back even further. The one thing we

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<v Speaker 5>can say without any doubt now after trying for twenty

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<v Speaker 5>five years that violence is not going to bring peace,

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<v Speaker 5>that the statusco of Israel keeping Palestinians essentially cooped up

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<v Speaker 5>in the world's largest prisoners some people have described it

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<v Speaker 5>of Gaza. M that's not going That's not the solution.

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<v Speaker 5>Other solutions ought to be tried. The idea of a

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<v Speaker 5>nation two nation states living cheek by jow has been

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<v Speaker 5>brought up every now and again, but has never really

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<v Speaker 5>been given a chance to flourish. I think after the

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<v Speaker 5>events that we are seeing unfold now, and it'll be

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<v Speaker 5>a while before they've fully played out, perhaps we need

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<v Speaker 5>to go back to.

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<v Speaker 6>Trying that one.

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<v Speaker 5>What would that look like, Bobby, Well, that would look

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<v Speaker 5>like Palestinians having a bigger say in their future, having

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<v Speaker 5>something like a state. That would look like the deal

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<v Speaker 5>that was agreed between the two sides in the Oslo Accords.

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<v Speaker 5>But for many reasons, and both sides have plenty of

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<v Speaker 5>blame to share, never really got off the ground, never

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<v Speaker 5>really got off the pages of the documents that was signed.

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<v Speaker 3>It's increasingly complicated in this day and age, with settlements

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<v Speaker 3>moving into the West Bank and also with the way that,

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<v Speaker 3>as you mentioned, for the last at least fifteen years,

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<v Speaker 3>Garsins have been treated.

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<v Speaker 6>Yeah.

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<v Speaker 5>Yes, the settlers complicated, think complicate things. Hamas sort of

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<v Speaker 5>turning into a full blooded terrorist organization greatly complicates things.

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<v Speaker 5>We were hoping that some of the deals that Israel

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<v Speaker 5>has made with other Arab countries might help, and that

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<v Speaker 5>hope was predicated on the notion that those Arab countries

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<v Speaker 5>might now have greater influence on Israel's treatment of the Palestinians,

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<v Speaker 5>but that has turned out not to be the case.

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<v Speaker 2>Secretary of State Anthony Blincoln has said that Israel has

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<v Speaker 2>the right to defend itself and ensure that this never

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<v Speaker 2>happens again. President Biden has also made some comments to

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<v Speaker 2>this effect. The Secretary of State said, how Israel does

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<v Speaker 2>this matter?

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<v Speaker 5>Oh, yes, it absolutely matters. President Biden has also made

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<v Speaker 5>the case that as a democratic country, rather than as

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<v Speaker 5>a terrorist organization, Israel must be held to much much

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<v Speaker 5>higher standards than Hamas. It's not enough to say that, well,

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<v Speaker 5>Hammas did this, and therefore it's okay for Israel to

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<v Speaker 5>do that. Well is a member of the United Nations,

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<v Speaker 5>of the Committee of Nations, and therefore is has to

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<v Speaker 5>meet a higher bar, which is very difficult at this moment.

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<v Speaker 5>We remember those of us who are old enough, We

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<v Speaker 5>remember how this country felt like after nine eleven. You know,

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<v Speaker 5>the rage and the desire for vengeance.

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<v Speaker 4>Eye for an eye and I.

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<v Speaker 5>For an eye And what does that do? Makes the

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<v Speaker 5>whole world blind in the long run. And that's the

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<v Speaker 5>It's very hard at this moment for Israel's friends, including

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<v Speaker 5>President Biden, to council peace. But that's what friends have

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<v Speaker 5>to do. I've said this before. Friends don't let friends

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<v Speaker 5>commit war crimes.

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<v Speaker 3>I'm curious about your thoughts on President Biden's trip, Bobby,

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<v Speaker 3>I was surprised to see a sitting president go into

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<v Speaker 3>a war zone such that Israel and Gaza are right now,

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<v Speaker 3>even if for such a short time, even though security

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<v Speaker 3>pers were taken, but it was also struck by the

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<v Speaker 3>way that the Arab meetings were canceled with President Biden.

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<v Speaker 3>What's the effect of that.

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<v Speaker 5>Well, it means that his trip had to be curtailed,

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<v Speaker 5>and he went out there to achieve a few things.

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<v Speaker 5>Some of those things were not achievable if he didn't

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<v Speaker 5>sit across the table from the King of Jordan, the

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<v Speaker 5>President of Egypt, and the head of the Palestinian authorities

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<v Speaker 5>when they backed off because of last night's bombing explosion,

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<v Speaker 5>i should say, in the hospital in Gaza, when they

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<v Speaker 5>backed off, the objectives that he had from that part

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<v Speaker 5>of his trip simply went out the window. Now it

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<v Speaker 5>was a short trip, it was, as you say, a

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<v Speaker 5>dramatic demonstration of America's support for Israel. He didn't come

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<v Speaker 5>back empty handed. He came back with an Israeli commitment

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<v Speaker 5>for humanitarian aid to be sent into Gaza from the

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<v Speaker 5>Egyptian side, obviously not from the Israeli side. We'll see

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<v Speaker 5>how long the Israelis hold up their end of the bargain.

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<v Speaker 5>We don't know what we may not know everything that

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<v Speaker 5>was said in the off camera conversation that he had

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<v Speaker 5>with bb netan Yahoo. Perhaps there was a discussion about

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<v Speaker 5>holding back Israel's ground invasion and I imagine and actually

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<v Speaker 5>he has set this out in the open that Israel

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<v Speaker 5>should regard what the US did after nine to eleven.

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<v Speaker 5>As we were just saying as a cautionary tail, don't

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<v Speaker 5>go in without a plan. Remember that the world's sympathy

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<v Speaker 5>can vanish very quickly. And remember that there are civilians,

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<v Speaker 5>play ordinary human beings on both sides who are caught

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<v Speaker 5>up in the middle of.

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<v Speaker 2>The right there are extended costs to all those moves. Hey,

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<v Speaker 2>you have an opinion piece out about Hollywood release and

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<v Speaker 2>it's about the iconic Israeli Prime Minister golled to my

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<v Speaker 2>ear to coincide loosely right with the fiftieth anniversary of

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<v Speaker 2>the Yam Kippore War. How is it kind of watching

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<v Speaker 2>that and then a movie but obviously based on real things,

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<v Speaker 2>and then seeing what's going on currently.

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<v Speaker 5>It was very, very strange to see that movie. You know,

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<v Speaker 5>I've read so much about Goldemeyer and the Yam Kippour War,

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<v Speaker 5>so It was always going to be a little odd

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<v Speaker 5>to see that movie, but to see it happen right

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<v Speaker 5>now while this war is raging, and we can make

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<v Speaker 5>an educated guest that Hamas intended that invasion to coincide

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<v Speaker 5>with the fiftieth anniversary of the Yom Kippo War, just

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<v Speaker 5>as the makers of this movie intended its release to

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<v Speaker 5>coincide with that war. It felt very strange to be

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<v Speaker 5>watching that, and I kept trying to imagine how much

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<v Speaker 5>of what I was seeing was echo was being echoed

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<v Speaker 5>in the halls of power in Israel right now? How

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<v Speaker 5>much was Bibi Netan Yahoo going through what Goldemeyer did.

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<v Speaker 5>Now there are two very different characters. Their place history

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<v Speaker 5>is very different, but they are facing in some ways

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<v Speaker 5>exists very very difficult moments, great threats to their country,

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<v Speaker 5>and they're very controversial characters amongst their own people.

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<v Speaker 2>I keep thinking of, you know, what's past is prologue,

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<v Speaker 2>and like, are we in any way learning from the

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<v Speaker 2>pastor And I don't know, are we well se in

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<v Speaker 2>the Middle East where there's so many tensions, and certainly

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<v Speaker 2>between Israel and Palestine in.

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<v Speaker 5>This case, the big sort of common factor between fifty

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<v Speaker 5>years ago and now is complacency on the intelligence front.

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<v Speaker 5>The war in nineteen seventy three began when the Israelis

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<v Speaker 5>had gotten very complacent about their ability to eavesdrop on

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<v Speaker 5>the Egyptians. And what happened this time the Israelis got

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<v Speaker 5>very complacent about how much they knew was going on

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<v Speaker 5>inside of Hamas.

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<v Speaker 2>It's unbelievable. Thank you as always give us some very

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<v Speaker 2>deep insight into everything that's going on. Of course, Bobby Ghosh,

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<v Speaker 2>columnist covering culture for Bloomberg Opinion.

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<v Speaker 1>But you're listening to the Bloomberg Business Week podcast. Catch

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<v Speaker 1>us live weekday afternoons from three to six Eastern Listen

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<v Speaker 1>on Bloomberg dot com, the iHeartRadio app, and the Bloomberg

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<v Speaker 1>Business app, or watch us live on YouTube.

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<v Speaker 3>Yeah, very pleased. Up with us this afternoon. Lee Or

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<v Speaker 3>Susan a former special forces agent for the Israeli military,

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<v Speaker 3>also the founder and managing partner of Eclipse Ventures. It's

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<v Speaker 3>a VC firm that invests in, as they note on

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<v Speaker 3>their website, quote entrepreneurs rebuilding the world's physical industries. Leor

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<v Speaker 3>joins us this afternoon on Zoom from Palo Alto, California.

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<v Speaker 3>Lee are good to have you with us this afternoon.

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<v Speaker 3>Just give us your view over the last week as

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<v Speaker 3>somebody who served as a special forces agent in the

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<v Speaker 3>Israeli military and how you're watching what's going on in

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<v Speaker 3>Israel and Gaza.

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<v Speaker 7>Thank you, folks, thanks for having me, and first of all,

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<v Speaker 7>sending my pros to all of the families that lost

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<v Speaker 7>the lot of ones on both sides. I was start

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<v Speaker 7>by saying, people are talking about the Israeli Palestinian conflict,

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<v Speaker 7>they must zoom out. This is not an Israeli Palestinian conflict.

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<v Speaker 7>We are talking about the Western world fighting against the

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<v Speaker 7>all It's not a coincident that the Hamas opened that

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<v Speaker 7>terrible terror attacks on Israeli when the Saudiast was ready

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<v Speaker 7>to sign historical peace process with Israel. That will change

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<v Speaker 7>the Middle List. Look what happening in the Middle List

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<v Speaker 7>with the golf countries, with Ue, with Egypt, with Jordans.

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<v Speaker 7>There is a prosperity, There is a new way of

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<v Speaker 7>living next to each other's focusing on building companies, focusing

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<v Speaker 7>on innovation, focusing on technology. The reason that this war

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<v Speaker 7>start is someone is feeling uncomfortable having peace in the

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<v Speaker 7>Middle List, and it's connect to China, and it's connect

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<v Speaker 7>to Russia, and of course it's connect to Iran.

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<v Speaker 2>Do you see a way forward that though ultimately where

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<v Speaker 2>I don't want to say capitalism, but a better economic

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<v Speaker 2>way for more actually wins out.

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<v Speaker 7>There is no any other way around. Israel is not

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<v Speaker 7>going anywhere, and the Palestinian is not going anywhere. We

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<v Speaker 7>must find a way to live in peace next to

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<v Speaker 7>each other, and there is zero chance that that's will happening. Well,

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<v Speaker 7>a radical told organizations like comas controlling Gaza because they

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<v Speaker 7>say actually on their foundation that their mission in the

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<v Speaker 7>world is to wipe Jews in Israel is from the map.

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<v Speaker 7>That's the only thing they believe in death, you cannot

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<v Speaker 7>do business with people that wants you to die. But

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<v Speaker 7>from a fundamental point of view, I love the Palestinians

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<v Speaker 7>and have a lot of Palestinians friends, and we want

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<v Speaker 7>to live next to each other in peace, focusing on

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<v Speaker 7>building the next technology that will kill cancer. As someone

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<v Speaker 7>that served and so the pain of war, there is

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<v Speaker 7>nobody more incentive than I to go and fight against

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<v Speaker 7>the hostail organizations to make sure that we can go

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<v Speaker 7>and focusing on prosperity rather than fighting.

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<v Speaker 3>You served in the Special Forces for the Israeli military.

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<v Speaker 3>We see many many people going back to Israel to

0:13:21.559 --> 0:13:25.000
<v Speaker 3>serve once again, as hundreds of thousands have been called up.

0:13:25.880 --> 0:13:28.400
<v Speaker 3>Have you been called up? Are you going back?

0:13:30.600 --> 0:13:33.840
<v Speaker 7>Unfortunately, I don't have the clearance that it's required anymore

0:13:33.880 --> 0:13:36.400
<v Speaker 7>to solve for my country because I live in the

0:13:36.480 --> 0:13:40.560
<v Speaker 7>United States for more than a decade. All of my

0:13:40.679 --> 0:13:43.640
<v Speaker 7>friends wants me to be here right now to focusing

0:13:43.679 --> 0:13:46.640
<v Speaker 7>and explaining the world that this is not a word

0:13:46.720 --> 0:13:50.040
<v Speaker 7>between the Israeli and the Palestinian This is a war

0:13:50.120 --> 0:13:54.600
<v Speaker 7>between democracy and a radical world, a radical that don't

0:13:54.600 --> 0:13:56.920
<v Speaker 7>believe a freedom of speech, that don't believe a freedom

0:13:57.559 --> 0:14:01.319
<v Speaker 7>of religion, and don't believe in prosperity and building businesses.

0:14:01.720 --> 0:14:05.880
<v Speaker 7>So unfortunately, I need to serve my country from Palata

0:14:05.960 --> 0:14:06.400
<v Speaker 7>right now.

0:14:06.640 --> 0:14:07.440
<v Speaker 4>So talk to us.

0:14:07.480 --> 0:14:09.400
<v Speaker 2>Though, I thought Lea, what was interesting, because I do

0:14:09.440 --> 0:14:12.160
<v Speaker 2>think that many think it is a war between it

0:14:12.240 --> 0:14:18.080
<v Speaker 2>is between Israel and Hamas. But I think there's a

0:14:18.120 --> 0:14:22.280
<v Speaker 2>feeling too of conflict between Israel and Palestine or Palestinians.

0:14:22.640 --> 0:14:25.680
<v Speaker 2>You say you work with them, talk to us about

0:14:25.760 --> 0:14:28.760
<v Speaker 2>in your in your role as a founder of Eclipse Ventures.

0:14:29.760 --> 0:14:32.680
<v Speaker 2>I'm assuming you're investing in all kinds of businesses. Talk

0:14:32.680 --> 0:14:34.600
<v Speaker 2>to us little bit about that relationship that you are

0:14:34.640 --> 0:14:37.800
<v Speaker 2>having with Palestinians.

0:14:38.120 --> 0:14:41.120
<v Speaker 7>Yeah, let me give you a sad story of a

0:14:41.160 --> 0:14:44.600
<v Speaker 7>close friend. His name is Al Waldman, and he was

0:14:44.640 --> 0:14:47.520
<v Speaker 7>the founder of a company called Melanox that sold in

0:14:47.560 --> 0:14:51.200
<v Speaker 7>a couple of billions of dollars to in Nvidia. Eyal

0:14:51.480 --> 0:14:55.240
<v Speaker 7>was the first one to establish an RND centers in

0:14:55.360 --> 0:14:59.320
<v Speaker 7>the West Bank as well in Gaza software engineers who

0:14:59.360 --> 0:15:02.280
<v Speaker 7>support mel Ox, and trust me, he didn't receive a

0:15:02.280 --> 0:15:04.760
<v Speaker 7>lot of love from the right wings in Israel by

0:15:04.800 --> 0:15:08.640
<v Speaker 7>doing that. And he employed thousands of people in the

0:15:08.640 --> 0:15:11.680
<v Speaker 7>West Bank and Gaza that will do software development for

0:15:11.760 --> 0:15:14.040
<v Speaker 7>him because like me, he believed that the only way

0:15:14.520 --> 0:15:17.520
<v Speaker 7>to fight the old is true business and true friendship.

0:15:18.480 --> 0:15:22.680
<v Speaker 7>Ayal's daughter was one of those kids that being slaughter

0:15:22.840 --> 0:15:26.520
<v Speaker 7>in that music festival. So how ironic is that that

0:15:26.600 --> 0:15:29.680
<v Speaker 7>his daughter that was twenty three years old dance and

0:15:29.840 --> 0:15:35.120
<v Speaker 7>music festival got slaughtered by Ramastel, while Ayal is the

0:15:35.160 --> 0:15:39.360
<v Speaker 7>one that employed thousands of people on the Palestine inside.

0:15:40.800 --> 0:15:45.120
<v Speaker 2>There's no words, There's absolutely no words. And I guess

0:15:45.200 --> 0:15:47.920
<v Speaker 2>what I wonder too, is you know we think about

0:15:47.920 --> 0:15:52.240
<v Speaker 2>this a lotly, or that we think finding an economic

0:15:52.320 --> 0:15:55.800
<v Speaker 2>way out of things or capitalism ultimately will.

0:15:55.640 --> 0:16:01.119
<v Speaker 4>Prevail and it lead it to a better way for everyone.

0:16:02.520 --> 0:16:03.960
<v Speaker 8>Is I guess what?

0:16:03.960 --> 0:16:06.080
<v Speaker 2>We're just trying to figure out that there's been conflict

0:16:06.120 --> 0:16:08.680
<v Speaker 2>in this region, in this area in particular, for such

0:16:08.720 --> 0:16:11.880
<v Speaker 2>a long time. So I hear what you say, So

0:16:11.960 --> 0:16:16.080
<v Speaker 2>how do we get the way forward, especially when you

0:16:16.120 --> 0:16:19.160
<v Speaker 2>still do have terrorists who are out there like Amas.

0:16:20.480 --> 0:16:23.440
<v Speaker 7>I think it's a great example of me traveling to

0:16:23.480 --> 0:16:26.840
<v Speaker 7>the UE ten times this year and doing amazing business

0:16:26.880 --> 0:16:31.400
<v Speaker 7>and watching the highness leadership. It's a great example of

0:16:31.400 --> 0:16:36.520
<v Speaker 7>how you interval. But which prosperity there is in Lebanon

0:16:36.760 --> 0:16:39.760
<v Speaker 7>is physimalized? There to free the Lebanese? Is Hamasi is

0:16:39.800 --> 0:16:44.360
<v Speaker 7>there to free the Palestinians? Is Isis is there to

0:16:44.440 --> 0:16:47.320
<v Speaker 7>free the Surian people. Is al Qaeda was there to

0:16:47.760 --> 0:16:52.040
<v Speaker 7>free Afghanistan. We all in the Western world needs to

0:16:52.120 --> 0:16:55.920
<v Speaker 7>fight Tello so we can our kids can have a future.

0:16:56.200 --> 0:16:58.280
<v Speaker 7>And I want my kids to have a future next

0:16:58.280 --> 0:17:02.120
<v Speaker 7>to my Palestinians. There is no any other way around,

0:17:02.160 --> 0:17:04.159
<v Speaker 7>and I will never stop fighting for it.

0:17:04.760 --> 0:17:08.640
<v Speaker 3>Are you worried about a potential ground invasion of Gaza.

0:17:08.680 --> 0:17:12.359
<v Speaker 3>After all, it's been days since Israel warned people in

0:17:12.440 --> 0:17:14.879
<v Speaker 3>northern Gaza to move to southern Gaza, and do you.

0:17:14.840 --> 0:17:18.359
<v Speaker 2>Think it's wrong considering what you just said about Palestinians.

0:17:20.960 --> 0:17:26.480
<v Speaker 7>I'm sorry and sad about the situation that is happening there,

0:17:26.760 --> 0:17:30.080
<v Speaker 7>but you need to understand that Israel is not going

0:17:30.160 --> 0:17:34.160
<v Speaker 7>to sit aside and let the whole west of the country.

0:17:34.480 --> 0:17:38.399
<v Speaker 7>Having thirteen hundred kids and womens that've been slaughter in

0:17:38.440 --> 0:17:42.080
<v Speaker 7>one day, and more than one hundred and fifty people kidnapped,

0:17:42.280 --> 0:17:45.399
<v Speaker 7>most of them civilians, some of them babies on the

0:17:45.440 --> 0:17:49.080
<v Speaker 7>age of three months, Israel cannot continue to have the

0:17:49.119 --> 0:17:53.120
<v Speaker 7>Hamas sitting in the south part of Israel shooting rockets

0:17:53.200 --> 0:17:58.159
<v Speaker 7>when they feel comfortable with which prosperity happened in Gaza.

0:17:58.280 --> 0:18:02.120
<v Speaker 7>Israel is out of Gaza thousand and five, Which prosperity,

0:18:03.280 --> 0:18:07.720
<v Speaker 7>which startup is being built, which infrastructure, which a great

0:18:07.720 --> 0:18:12.760
<v Speaker 7>innovation is happening there. Nothing can be born when there

0:18:12.880 --> 0:18:17.280
<v Speaker 7>is a radical to organization control the old country. And unfortunately,

0:18:17.840 --> 0:18:21.480
<v Speaker 7>unfortunately more people are going to lose their life both

0:18:21.520 --> 0:18:24.879
<v Speaker 7>sides because of that organization or we have to.

0:18:24.920 --> 0:18:26.640
<v Speaker 2>Leave it there, but I hope we can come back

0:18:26.680 --> 0:18:28.000
<v Speaker 2>to you, and I hope we can come back to

0:18:28.040 --> 0:18:31.320
<v Speaker 2>you at a time that's more peaceful, certainly in the

0:18:31.400 --> 0:18:33.520
<v Speaker 2>in the Middle East at this point in Israel and

0:18:33.560 --> 0:18:37.080
<v Speaker 2>Gaza specifically, were susan former special forces agent for the

0:18:37.240 --> 0:18:41.160
<v Speaker 2>Israeli military, Founder and managing partner of Eclipse Ventures. They're

0:18:41.160 --> 0:18:45.200
<v Speaker 2>an investor and they are investing in entrepreneurs who are

0:18:45.400 --> 0:18:49.200
<v Speaker 2>rebuilding specifically the world's physical industries. So you can find

0:18:49.880 --> 0:18:52.240
<v Speaker 2>more information at their website. But just great to get

0:18:52.240 --> 0:18:54.399
<v Speaker 2>his perspective, a very unique one and I think a

0:18:54.440 --> 0:18:55.320
<v Speaker 2>really important one.

0:18:55.560 --> 0:19:01.399
<v Speaker 4>Joining us from Palo out of California.

0:19:01.880 --> 0:19:05.480
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:19:05.480 --> 0:19:09.600
<v Speaker 1>live weekday afternoons from three to six Easter on Bloomberg Radio,

0:19:09.720 --> 0:19:13.000
<v Speaker 1>the Bloomberg Business App, and YouTube. You can also listen

0:19:13.080 --> 0:19:16.200
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0:19:16.640 --> 0:19:19.439
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0:19:20.840 --> 0:19:21.680
<v Speaker 4>All right, we'll get this.

0:19:21.880 --> 0:19:25.120
<v Speaker 2>Global cybercrime costs are set to reach ten point five trillion,

0:19:25.359 --> 0:19:27.880
<v Speaker 2>that's right, trillion, with the t trillion dollars each year

0:19:27.920 --> 0:19:30.760
<v Speaker 2>by twenty twenty five. So that's up from three trillion

0:19:30.840 --> 0:19:34.280
<v Speaker 2>in twenty fifteen, and that's according to data from Cybersecurity Ventures,

0:19:34.280 --> 0:19:36.119
<v Speaker 2>and that was cited in a report out from EY

0:19:36.280 --> 0:19:36.800
<v Speaker 2>last year.

0:19:37.000 --> 0:19:39.120
<v Speaker 3>Just think about that recent computer hack that shut down

0:19:39.240 --> 0:19:42.840
<v Speaker 3>many services at MGM's Casino hotels. The company said that

0:19:42.840 --> 0:19:45.280
<v Speaker 3>that hack alone, Carol, is going to reduce third quarter

0:19:45.320 --> 0:19:48.280
<v Speaker 3>profit by about one hundred million dollars. That's real money.

0:19:48.119 --> 0:19:49.239
<v Speaker 4>Here, absolutely, so.

0:19:49.280 --> 0:19:51.679
<v Speaker 2>Cybercrime and protecting data in the cloud is something our

0:19:51.680 --> 0:19:54.320
<v Speaker 2>next guest knows a lot about. Sanjay Punin is the

0:19:54.320 --> 0:19:55.359
<v Speaker 2>CEO at Cohesiity.

0:19:55.520 --> 0:19:56.200
<v Speaker 9>It's a data.

0:19:56.000 --> 0:19:58.720
<v Speaker 2>Security and data management platform. He's also the former CEO

0:19:58.800 --> 0:20:03.320
<v Speaker 2>at the cloud computing and zation or virtualization tech company VMware.

0:20:03.640 --> 0:20:04.119
<v Speaker 4>How are you?

0:20:04.280 --> 0:20:06.080
<v Speaker 10>Thank you, Tim and Carol for having me on.

0:20:06.200 --> 0:20:09.440
<v Speaker 2>Hey, listen before we get into kind of security, cybercrime,

0:20:09.520 --> 0:20:13.359
<v Speaker 2>all that good stuff. It's interesting times for anybody who's

0:20:13.400 --> 0:20:16.560
<v Speaker 2>running a company, whether it's the focus on geopolitical and

0:20:16.560 --> 0:20:20.439
<v Speaker 2>the unrest and the concerns obviously first and foremost the

0:20:20.480 --> 0:20:24.159
<v Speaker 2>impact on lives, but also the uncertainty that also creates

0:20:24.200 --> 0:20:27.240
<v Speaker 2>about kind of the global outlook. There's also concerns about

0:20:27.240 --> 0:20:30.280
<v Speaker 2>certainly here in the US about the rate, environment, the economy.

0:20:31.520 --> 0:20:34.479
<v Speaker 2>From your vantage point, how would you describe the global

0:20:34.480 --> 0:20:35.320
<v Speaker 2>outlook right now?

0:20:35.480 --> 0:20:38.280
<v Speaker 11>I think it's a tremendous option for leadership. I think

0:20:38.320 --> 0:20:41.159
<v Speaker 11>as a CEO and I was COO of VMware, we

0:20:41.200 --> 0:20:45.040
<v Speaker 11>had thirty five thousand employees. As president SAP one thousand employees.

0:20:45.080 --> 0:20:47.359
<v Speaker 11>Both were global companies. My company here is smaller, two

0:20:47.400 --> 0:20:51.520
<v Speaker 11>thousand employees, but an important company cybersecurity. It's a time

0:20:51.520 --> 0:20:54.640
<v Speaker 11>for leaders to lead with empathy. I have employees who

0:20:55.119 --> 0:21:00.359
<v Speaker 11>have who are Israeli, friends who have in Israel, and

0:21:00.920 --> 0:21:04.280
<v Speaker 11>I think in Israel everybody knows somebody who knows somebody

0:21:05.040 --> 0:21:10.000
<v Speaker 11>who's affected, either who's a hostage or diet or somebody infected,

0:21:10.520 --> 0:21:13.000
<v Speaker 11>and the other side of the debates also being affected

0:21:13.040 --> 0:21:15.120
<v Speaker 11>now on gods, if you look what's happening. So this

0:21:15.160 --> 0:21:17.560
<v Speaker 11>is a time where we get to lead, first off,

0:21:17.600 --> 0:21:21.600
<v Speaker 11>condemning terrorism, but also leading with empathy. It's a tremendous

0:21:21.600 --> 0:21:24.679
<v Speaker 11>opportunity for us to be as leaders empathetic, listening to

0:21:24.680 --> 0:21:27.760
<v Speaker 11>our employees. And I always believe the great greatest companies

0:21:27.800 --> 0:21:29.159
<v Speaker 11>are the ones who take care of the employees and

0:21:29.160 --> 0:21:30.600
<v Speaker 11>take care of their customers and that's what I seek

0:21:30.600 --> 0:21:31.160
<v Speaker 11>to do as CEO.

0:21:31.640 --> 0:21:34.000
<v Speaker 3>It's also a business story and we're Bloomberg, so we

0:21:34.000 --> 0:21:35.320
<v Speaker 3>got to talk about the business side of this. But

0:21:35.400 --> 0:21:38.280
<v Speaker 3>we spent a lot of last week talking about Israel

0:21:38.280 --> 0:21:40.720
<v Speaker 3>being a hub for cybersecurity. They made a lot of

0:21:40.720 --> 0:21:43.280
<v Speaker 3>advances there and there are a lot of tech companies

0:21:43.800 --> 0:21:46.080
<v Speaker 3>in Israel. There's prominent ones that have been bought by

0:21:46.160 --> 0:21:49.280
<v Speaker 3>US companies. Do you have any exposure to Israel? Do

0:21:49.280 --> 0:21:50.840
<v Speaker 3>you work with any Israeli companies right now?

0:21:50.920 --> 0:21:53.680
<v Speaker 11>But absolutely we work with a lot of In fact,

0:21:53.720 --> 0:21:57.600
<v Speaker 11>a big part of our cybersecurity strategy is partnership with

0:21:57.680 --> 0:22:01.679
<v Speaker 11>many Israeli companies, big ID, Digs, Era, CenTra, folks in

0:22:01.720 --> 0:22:04.200
<v Speaker 11>the cybersecurity of data security. There are companies who are

0:22:04.880 --> 0:22:08.080
<v Speaker 11>physically located there. Wiz I talked to them and talks

0:22:08.080 --> 0:22:10.160
<v Speaker 11>to me and the CEOs. I've sent them messages, checked

0:22:10.160 --> 0:22:13.600
<v Speaker 11>to see how they're doing the heart of innovation of security.

0:22:13.600 --> 0:22:15.440
<v Speaker 11>It's not a very big country in terms of population,

0:22:15.520 --> 0:22:18.400
<v Speaker 11>a few million people, but they have an intense program

0:22:18.440 --> 0:22:21.240
<v Speaker 11>by which people who've served in the Israeli defensive forces

0:22:21.280 --> 0:22:23.639
<v Speaker 11>are often focused on security and then start companies. So

0:22:23.640 --> 0:22:25.960
<v Speaker 11>we're working very closely with them, every one of them.

0:22:26.080 --> 0:22:28.680
<v Speaker 11>This is a tough time for them and their attentions

0:22:28.680 --> 0:22:31.600
<v Speaker 11>first to their families. But I do believe Israel'll be resilient.

0:22:32.359 --> 0:22:35.439
<v Speaker 11>The innovation will continue to grow, and you know, the

0:22:35.480 --> 0:22:38.639
<v Speaker 11>many of them do business with companies like us, We

0:22:38.720 --> 0:22:40.520
<v Speaker 11>partner with them, So I expect it to be something

0:22:40.560 --> 0:22:41.960
<v Speaker 11>that will be resilient over time.

0:22:42.080 --> 0:22:45.480
<v Speaker 2>Sanjai, I mean they are used to, you know, instability

0:22:45.520 --> 0:22:47.119
<v Speaker 2>in the region, no doubt about it. This takes it

0:22:47.119 --> 0:22:49.160
<v Speaker 2>to a whole other level and another scale. And that's

0:22:49.200 --> 0:22:51.560
<v Speaker 2>certainly what we've heard the feedback in terms of this

0:22:51.640 --> 0:22:55.120
<v Speaker 2>latest conflict between Israel and Hamas. Having said that, when

0:22:55.119 --> 0:22:59.439
<v Speaker 2>you had those conversations, we're leaders there saying we expect this, this.

0:22:59.320 --> 0:23:00.000
<v Speaker 4>Is something different.

0:23:00.160 --> 0:23:03.880
<v Speaker 2>This is going to be a longer period of instability

0:23:04.000 --> 0:23:05.359
<v Speaker 2>or what are they saying, it's a.

0:23:05.359 --> 0:23:07.879
<v Speaker 11>Nine to eleven time moment. It's not anything close to,

0:23:08.400 --> 0:23:10.520
<v Speaker 11>you know, anything they expected. So whether it was the

0:23:10.520 --> 0:23:13.639
<v Speaker 11>first thing to feather and so on. But I think listen,

0:23:13.760 --> 0:23:17.280
<v Speaker 11>you know, if you think about the threat, cybersecurity threat,

0:23:18.520 --> 0:23:20.520
<v Speaker 11>it's different from you know, some of the ways in

0:23:20.560 --> 0:23:22.560
<v Speaker 11>which we're seeing nation state actors. I think this is

0:23:22.560 --> 0:23:25.480
<v Speaker 11>a focus on physical security. So if we come back

0:23:25.480 --> 0:23:27.000
<v Speaker 11>to kind of some of the stats you led the

0:23:27.000 --> 0:23:30.119
<v Speaker 11>show off with, that will continue. I don't see cyber

0:23:30.160 --> 0:23:32.600
<v Speaker 11>criminals the nation state actors from which were which which

0:23:32.640 --> 0:23:34.600
<v Speaker 11>are by the way, from a different set of countries.

0:23:34.640 --> 0:23:37.640
<v Speaker 11>This isn't Hamas, It's it's Russia, it's China, it's North Korea.

0:23:37.720 --> 0:23:38.600
<v Speaker 10>The past, we.

0:23:38.560 --> 0:23:40.560
<v Speaker 11>Don't see that, which is I mean, the nation state

0:23:40.600 --> 0:23:43.800
<v Speaker 11>actors are the biggest threat to cybersecurity, so the biggest China. Yeah,

0:23:43.800 --> 0:23:46.000
<v Speaker 11>those countries are the ones are the ones mostly Russia

0:23:46.000 --> 0:23:49.159
<v Speaker 11>at fact in the past, but and much of we

0:23:49.200 --> 0:23:52.679
<v Speaker 11>haven't seen an uptick in that signal of those just

0:23:52.680 --> 0:23:54.560
<v Speaker 11>because of the Hamas Amas is much more of a

0:23:54.600 --> 0:23:56.920
<v Speaker 11>low It's not like Habas is doing cybersecurity threats against

0:23:56.920 --> 0:23:59.919
<v Speaker 11>the US. They're focusing much more low tech you know,

0:24:00.119 --> 0:24:02.040
<v Speaker 11>sort of bistiles and things of that kind. But I

0:24:02.040 --> 0:24:04.200
<v Speaker 11>think we have to always stay vigilant because the bad

0:24:04.240 --> 0:24:06.359
<v Speaker 11>guys are going to look for any moment first there

0:24:06.440 --> 0:24:09.000
<v Speaker 11>they just have to be successful once wh I'm talking

0:24:09.000 --> 0:24:11.960
<v Speaker 11>about cybercrime now, we have to be successful all the time.

0:24:12.320 --> 0:24:13.480
<v Speaker 11>You look at you talked about.

0:24:13.320 --> 0:24:15.919
<v Speaker 3>Yeah, you hear that. Hotel over again. Ye from cybersecurity experts.

0:24:15.960 --> 0:24:17.960
<v Speaker 3>I mean they're talking about how you always have to

0:24:17.960 --> 0:24:20.120
<v Speaker 3>be vigilant because they only have to be successful once.

0:24:20.680 --> 0:24:23.440
<v Speaker 3>Switching geographies a little bit to talk about Russia, Ukraine.

0:24:24.320 --> 0:24:27.040
<v Speaker 3>Russia the source of much cybercrime. What do you see

0:24:27.040 --> 0:24:29.639
<v Speaker 3>on your platform from attempts at hacking from Russia?

0:24:29.720 --> 0:24:33.080
<v Speaker 11>Yeah, there's twenty ransomware attempts every second. You talked about

0:24:33.080 --> 0:24:35.400
<v Speaker 11>a few of the hotel chains that have been affected recently.

0:24:35.600 --> 0:24:39.480
<v Speaker 11>I think every organization needs to build a prevention and

0:24:39.560 --> 0:24:42.119
<v Speaker 11>detection mechanism and a recovering mechanism.

0:24:42.160 --> 0:24:42.880
<v Speaker 10>I give an examty.

0:24:42.880 --> 0:24:45.840
<v Speaker 11>There's a lot of analogies between fighting cybercrime and fighting disease.

0:24:46.400 --> 0:24:47.320
<v Speaker 10>If someone told.

0:24:47.160 --> 0:24:50.240
<v Speaker 11>You Tim, I'll never get a cold, You'll be like, well,

0:24:50.280 --> 0:24:52.720
<v Speaker 11>give me some of your DNA. The more important question

0:24:52.760 --> 0:24:55.320
<v Speaker 11>is how quickly can you recover from a cold. So

0:24:55.359 --> 0:24:57.359
<v Speaker 11>what we advise our clients is to ensure that you

0:24:57.359 --> 0:25:00.440
<v Speaker 11>have the best detection prevention. That's basically detective, do you

0:25:00.520 --> 0:25:02.679
<v Speaker 11>have a cold? But then in our case, if you

0:25:02.720 --> 0:25:05.320
<v Speaker 11>are one of those hotels that got affected, you want

0:25:05.320 --> 0:25:09.120
<v Speaker 11>to recover really quickly because then if you get affected

0:25:09.400 --> 0:25:11.239
<v Speaker 11>you've got all your data ready, and that's what we

0:25:11.280 --> 0:25:13.440
<v Speaker 11>focus on, cyber recovery and cyber resilience.

0:25:13.760 --> 0:25:15.080
<v Speaker 10>So while a lot of the prevention and.

0:25:15.080 --> 0:25:17.199
<v Speaker 11>Detection technologies will be helpful and continue to be the

0:25:17.200 --> 0:25:19.600
<v Speaker 11>ones that put out defenses up, you also want to

0:25:19.600 --> 0:25:21.280
<v Speaker 11>be in place where if you do get hit, and

0:25:21.280 --> 0:25:23.240
<v Speaker 11>it may sometimes not be a matter of if, but

0:25:23.359 --> 0:25:26.240
<v Speaker 11>when you have a very fast recovery, and that's what

0:25:26.320 --> 0:25:29.439
<v Speaker 11>we so assume you're going to hit, how would you

0:25:29.480 --> 0:25:30.199
<v Speaker 11>recover quickly?

0:25:30.480 --> 0:25:32.879
<v Speaker 10>That's the big part of what we help our clients with.

0:25:33.119 --> 0:25:34.520
<v Speaker 4>So who are your typical clients.

0:25:34.760 --> 0:25:37.199
<v Speaker 11>We have four thousand customers, some of the biggest Fortune

0:25:37.240 --> 0:25:41.000
<v Speaker 11>one hundred customers. But these are companies like Nationwide, like Broadcom,

0:25:41.840 --> 0:25:46.359
<v Speaker 11>like Nvidia, like Salesforce, many of the largest customers, and

0:25:46.359 --> 0:25:49.320
<v Speaker 11>financial services has been extremely successful for us. And these

0:25:49.359 --> 0:25:52.200
<v Speaker 11>are all companies who do invest in security, and cybersecurity

0:25:52.240 --> 0:25:55.040
<v Speaker 11>is often a top priority of spending. So we fit

0:25:55.119 --> 0:25:57.119
<v Speaker 11>in that mode of sort of, you know, protecting the

0:25:57.160 --> 0:25:59.560
<v Speaker 11>world's data. Our mission is to protect the world's data

0:25:59.640 --> 0:26:00.600
<v Speaker 11>from criminals.

0:26:00.640 --> 0:26:04.439
<v Speaker 2>One thing I wonder, Sanjay, two things artificial intelligence and

0:26:04.440 --> 0:26:07.160
<v Speaker 2>have you seen an uptick as a result of that

0:26:07.440 --> 0:26:10.159
<v Speaker 2>and kind of creeping into our narrative and conversation in

0:26:10.160 --> 0:26:13.639
<v Speaker 2>a big way this year. And then secondly, since the

0:26:13.640 --> 0:26:16.760
<v Speaker 2>Hamas Israel conflict, have you seen an uptick in people

0:26:16.800 --> 0:26:19.359
<v Speaker 2>calling you or upping some of what they some of

0:26:19.400 --> 0:26:20.320
<v Speaker 2>the work that they do with you.

0:26:20.760 --> 0:26:23.280
<v Speaker 11>Any world crisis is a moment where I think our

0:26:23.359 --> 0:26:26.120
<v Speaker 11>vigilance needs to be higher. And we've not seen an

0:26:26.160 --> 0:26:29.280
<v Speaker 11>exact correlation because of amoster nations, state crime, but I

0:26:29.320 --> 0:26:31.480
<v Speaker 11>believe our vigilant should be higher. The last thing we

0:26:31.520 --> 0:26:32.760
<v Speaker 11>want to do is let our guard down.

0:26:32.840 --> 0:26:34.000
<v Speaker 10>That's absolutely the case.

0:26:34.280 --> 0:26:36.200
<v Speaker 11>So my advice to people is, I mean, it's not

0:26:36.240 --> 0:26:38.480
<v Speaker 11>just because of Hamas, but look at what happened with

0:26:38.600 --> 0:26:39.119
<v Speaker 11>the Las.

0:26:39.040 --> 0:26:41.320
<v Speaker 10>Vegas stair hotels. Just keep your vigilance high.

0:26:41.359 --> 0:26:43.240
<v Speaker 2>But when you see something like that in the headlines,

0:26:43.240 --> 0:26:45.680
<v Speaker 2>do you get an uptick or the I'm just curious

0:26:45.720 --> 0:26:46.480
<v Speaker 2>if you see a director.

0:26:46.600 --> 0:26:48.880
<v Speaker 11>We haven't seen a significant of just in the last

0:26:49.160 --> 0:26:50.840
<v Speaker 11>remember it's last Saturday or two Saturdays go when this

0:26:50.920 --> 0:26:52.600
<v Speaker 11>all start. We haven't seen a signama, But we are

0:26:52.600 --> 0:26:54.840
<v Speaker 11>all vigilant. One of our board members is a gentleman

0:26:54.920 --> 0:26:57.160
<v Speaker 11>named Kevin Mandieir, who's one of the biggest cyber fighters

0:26:57.160 --> 0:26:59.959
<v Speaker 11>in the world. His company called Mandiance, sees a lot

0:27:00.160 --> 0:27:03.040
<v Speaker 11>when something gets hit Congress, the government usually calls him,

0:27:03.240 --> 0:27:05.080
<v Speaker 11>so he's on board. I called him, talked to him.

0:27:05.359 --> 0:27:09.040
<v Speaker 11>We keep pretty close eye on it, and my perspective

0:27:09.080 --> 0:27:11.439
<v Speaker 11>is stay vigilant because it could go up down. The

0:27:11.480 --> 0:27:13.399
<v Speaker 11>point is that, I think on the other part of

0:27:13.440 --> 0:27:16.600
<v Speaker 11>your question later AI, I think it's a tremendous opportunity

0:27:16.640 --> 0:27:19.960
<v Speaker 11>for us to harness the best out of our artificial intelligence,

0:27:20.040 --> 0:27:22.679
<v Speaker 11>especially Jenner of AI and treated a little bit like

0:27:22.680 --> 0:27:25.320
<v Speaker 11>that age old question about a match stick. Is fire

0:27:25.359 --> 0:27:28.680
<v Speaker 11>a blessing or a curse? Okay, a pyromatics? We could

0:27:28.880 --> 0:27:30.800
<v Speaker 11>turn a house and fire, but it's going to keep

0:27:30.840 --> 0:27:34.120
<v Speaker 11>us warm. We've got as the tech leaders in the industry,

0:27:34.359 --> 0:27:37.399
<v Speaker 11>we've got to find the ways to put guardrails around this.

0:27:37.840 --> 0:27:39.120
<v Speaker 10>We call it responsible AI.

0:27:39.520 --> 0:27:42.400
<v Speaker 11>Put guardrails around it so that people can't do irresponsible

0:27:42.440 --> 0:27:45.480
<v Speaker 11>things with it, but still harness its potential, which I

0:27:45.520 --> 0:27:48.919
<v Speaker 11>think this is generally is the most fundamental innovation I've

0:27:48.920 --> 0:27:50.080
<v Speaker 11>seen in twenty thirty years.

0:27:50.280 --> 0:27:52.520
<v Speaker 2>I'm curious what a guardrail means. We're running out of

0:27:52.520 --> 0:27:54.320
<v Speaker 2>time twenty seconds, twenty five seconds.

0:27:54.040 --> 0:27:54.720
<v Speaker 4>What is a guard ridge?

0:27:55.720 --> 0:27:56.879
<v Speaker 10>What keeps the train on tracks?

0:27:57.240 --> 0:27:59.240
<v Speaker 11>Right, That's what a guardrail. It's a set of rails

0:27:59.240 --> 0:28:01.240
<v Speaker 11>that ensures that technology can't be abused.

0:28:01.280 --> 0:28:04.080
<v Speaker 2>So you can have a guardrail but still tap into

0:28:04.240 --> 0:28:05.480
<v Speaker 2>a potential junction.

0:28:05.760 --> 0:28:09.200
<v Speaker 11>Exactly what good responsible tech companies like US and Microsoft

0:28:09.280 --> 0:28:10.400
<v Speaker 11>and Google and others are doing.

0:28:10.640 --> 0:28:11.600
<v Speaker 10>And that's what we're focused on.

0:28:11.600 --> 0:28:14.480
<v Speaker 11>Our gener AI technology is far ahead of everybody else industry,

0:28:14.680 --> 0:28:17.240
<v Speaker 11>but we're guardrailing it with what we call a responsible

0:28:17.280 --> 0:28:17.960
<v Speaker 11>AI framework.

0:28:18.119 --> 0:28:21.600
<v Speaker 2>Interesting stuff, comeback soon, Thank you very We would love Sandi. Yeah,

0:28:21.800 --> 0:28:25.399
<v Speaker 2>really interesting conversation. Sandrey Punin. He's the CEO at Cohesiity.

0:28:25.880 --> 0:28:29.439
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:28:29.480 --> 0:28:32.800
<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

0:28:32.880 --> 0:28:36.920
<v Speaker 1>Bloomberg dot com, the iHeartRadio app and the Bloomberg Business app,

0:28:37.200 --> 0:28:43.720
<v Speaker 1>or watch us live on YouTube.

0:28:42.720 --> 0:28:45.320
<v Speaker 12>You love.

0:28:47.040 --> 0:28:51.880
<v Speaker 2>Love Hey like it or not? Everybody facial recognition technology.

0:28:51.920 --> 0:28:53.840
<v Speaker 2>It is everywhere. You may not realize it, but it

0:28:53.960 --> 0:28:57.120
<v Speaker 2>is everywhere. It uses, you know, in terms of the

0:28:57.160 --> 0:29:00.720
<v Speaker 2>applications vary from the mundane to well, you know, we

0:29:00.840 --> 0:29:02.720
<v Speaker 2>use it right to open up our phone? Yeah, open

0:29:02.800 --> 0:29:05.480
<v Speaker 2>up other stuff. But it also the uses can be

0:29:05.560 --> 0:29:06.600
<v Speaker 2>downright controversial.

0:29:06.640 --> 0:29:08.840
<v Speaker 3>I mean, just think about Madison Square Garden. Yes, you've

0:29:08.880 --> 0:29:12.120
<v Speaker 3>heard about this. It reportedly uses facial recognition technology to

0:29:12.160 --> 0:29:14.760
<v Speaker 3>weed out lawyers at firms that are suing the company

0:29:15.120 --> 0:29:18.760
<v Speaker 3>and berefts them from going to concerts and shows at

0:29:18.800 --> 0:29:19.280
<v Speaker 3>the arena.

0:29:19.360 --> 0:29:20.360
<v Speaker 4>Welcome to the new reality.

0:29:20.440 --> 0:29:21.240
<v Speaker 5>Yeah, that's what it is.

0:29:21.520 --> 0:29:24.280
<v Speaker 3>What can go wrong though, when law enforcements or oppressed

0:29:24.280 --> 0:29:26.840
<v Speaker 3>the governments get their hands on this technology. What happens

0:29:26.880 --> 0:29:28.960
<v Speaker 3>when the technology gets so good that a company claims

0:29:28.960 --> 0:29:31.200
<v Speaker 3>it can take a single photo of someone and then

0:29:31.360 --> 0:29:33.840
<v Speaker 3>use that photo to find every detail of their life

0:29:33.880 --> 0:29:34.520
<v Speaker 3>on the Internet.

0:29:34.600 --> 0:29:36.520
<v Speaker 2>It's the promise of a new national best selling book

0:29:36.560 --> 0:29:39.280
<v Speaker 2>by New York Times technology reporter Kashmir Hill. The book

0:29:39.360 --> 0:29:42.120
<v Speaker 2>is called Your Face Belongs to Us, A secretive startups

0:29:42.160 --> 0:29:44.240
<v Speaker 2>quest to end privacy as we know it and is

0:29:44.480 --> 0:29:46.480
<v Speaker 2>no doubt about it. Tim A very timely conversation.

0:29:46.520 --> 0:29:48.320
<v Speaker 3>Yeah. The book has been longlisted for the Ft and

0:29:48.360 --> 0:29:50.600
<v Speaker 3>Schroeder's Business Book of the Year awards. Cashmir right now

0:29:50.680 --> 0:29:52.840
<v Speaker 3>joins us on Zoom from New York. Kashmir has been

0:29:52.840 --> 0:29:55.240
<v Speaker 3>covering the intersection of privacy and tech for around fifteen

0:29:55.320 --> 0:29:57.800
<v Speaker 3>years before people were even thinking about privacy online. So

0:29:57.920 --> 0:30:00.400
<v Speaker 3>very pleased to have her with us. KSh We are

0:30:00.440 --> 0:30:03.360
<v Speaker 3>good to talk to you. The book centers around Clearview AI.

0:30:03.520 --> 0:30:05.720
<v Speaker 3>It's the secretive startup which you've been writing about and

0:30:05.760 --> 0:30:09.000
<v Speaker 3>following for years. It's got some pretty incredible technology. Tell

0:30:09.080 --> 0:30:09.640
<v Speaker 3>us what they do?

0:30:10.080 --> 0:30:12.240
<v Speaker 8>Yeah, Hi Tim, Hi Carol. Good to be here.

0:30:12.560 --> 0:30:16.600
<v Speaker 13>So what CLEARVIEWI did was it went out and scraped

0:30:16.760 --> 0:30:20.560
<v Speaker 13>billions of photos from the Internet from social media sites

0:30:20.640 --> 0:30:23.080
<v Speaker 13>like Facebook, Instagram, LinkedIn, Venmo.

0:30:24.360 --> 0:30:25.840
<v Speaker 8>It did that without anyone's consent.

0:30:26.000 --> 0:30:29.920
<v Speaker 13>Now has a database of thirty billion faces, and it

0:30:29.960 --> 0:30:32.640
<v Speaker 13>has this facial recognition app where you can take a

0:30:32.640 --> 0:30:35.600
<v Speaker 13>photo of someone and it will bring up all these

0:30:35.640 --> 0:30:39.080
<v Speaker 13>other places on the Internet where it's seen their face,

0:30:39.160 --> 0:30:41.080
<v Speaker 13>along with a link to where it appears, so you

0:30:41.120 --> 0:30:43.800
<v Speaker 13>can find out someone's name, you know, where they live,

0:30:44.000 --> 0:30:45.520
<v Speaker 13>who they know, maybe.

0:30:45.240 --> 0:30:47.400
<v Speaker 8>Photos they didn't even know we're on the internet.

0:30:47.760 --> 0:30:50.880
<v Speaker 13>And they've been selling that app to police now for

0:30:51.440 --> 0:30:52.120
<v Speaker 13>a few years.

0:30:52.680 --> 0:30:55.080
<v Speaker 3>Okay, So that's a really important point. It's not like

0:30:55.120 --> 0:30:57.120
<v Speaker 3>you can go download this app from the app store

0:30:57.240 --> 0:30:59.640
<v Speaker 3>and just start, you know, looking at photos of your

0:30:59.640 --> 0:31:02.320
<v Speaker 3>colleague and your friends on there. You've been able to

0:31:02.800 --> 0:31:06.600
<v Speaker 3>see it in action, though, Kashmir from the company tell

0:31:06.680 --> 0:31:08.440
<v Speaker 3>us what it's like to kind of experience that.

0:31:09.080 --> 0:31:11.560
<v Speaker 13>Yeah, when I first started looking into Clearview AI, they

0:31:11.600 --> 0:31:14.479
<v Speaker 13>were not happy about it, and they actually put an

0:31:14.520 --> 0:31:16.920
<v Speaker 13>alert on my face so that they would know when

0:31:17.000 --> 0:31:20.040
<v Speaker 13>police officers I was talking to, we're searching my face,

0:31:20.360 --> 0:31:23.400
<v Speaker 13>and they blocked my face from having results.

0:31:23.640 --> 0:31:25.920
<v Speaker 8>Which was which was a bit chilling.

0:31:26.320 --> 0:31:31.080
<v Speaker 13>But eventually the company started talking to me, and its founder,

0:31:31.640 --> 0:31:35.240
<v Speaker 13>Wanton Tat, has run searches on me several times over

0:31:35.280 --> 0:31:37.200
<v Speaker 13>these years now that I've been talking to him for

0:31:37.280 --> 0:31:39.560
<v Speaker 13>my reporting for The Times and for the book, and

0:31:39.720 --> 0:31:42.479
<v Speaker 13>I just remember the first time he did this search

0:31:42.520 --> 0:31:45.440
<v Speaker 13>of my face, and you know, it brought up photos

0:31:45.480 --> 0:31:48.760
<v Speaker 13>I knew about, you know, you know, headshots that I

0:31:48.880 --> 0:31:50.680
<v Speaker 13>have put out there in the world.

0:31:50.760 --> 0:31:53.000
<v Speaker 8>But it was also photos I had never seen.

0:31:52.800 --> 0:31:55.400
<v Speaker 13>Before, photos of me with a source that I was

0:31:55.440 --> 0:31:58.120
<v Speaker 13>interviewing for a story. We were out at a public event,

0:31:58.640 --> 0:32:02.200
<v Speaker 13>a photo where it was somebody standing in Washington, d C.

0:32:02.400 --> 0:32:04.960
<v Speaker 13>With somebody walking by in the background. And when I

0:32:04.960 --> 0:32:06.560
<v Speaker 13>first looked at the photo, I didn't think I was

0:32:06.600 --> 0:32:09.920
<v Speaker 13>in it until I recognized the jacket the person in

0:32:09.960 --> 0:32:12.440
<v Speaker 13>the background was wearing, and it was a very distinctive

0:32:12.480 --> 0:32:15.440
<v Speaker 13>coat that I had bought in Tokyo. And so, you know,

0:32:15.480 --> 0:32:18.480
<v Speaker 13>when this technology works, it can it can be incredible

0:32:18.600 --> 0:32:20.080
<v Speaker 13>the photos that it's able to pull up.

0:32:20.320 --> 0:32:22.680
<v Speaker 2>CASHU. I would say that I think we all realize.

0:32:22.720 --> 0:32:23.560
<v Speaker 4>I mean, I've got.

0:32:23.480 --> 0:32:26.840
<v Speaker 2>A security badge that I have to check into my office, right,

0:32:26.880 --> 0:32:29.920
<v Speaker 2>I know that as I walk around the world out

0:32:29.960 --> 0:32:31.600
<v Speaker 2>on streets, you know, you go over in Europe, like

0:32:31.600 --> 0:32:34.400
<v Speaker 2>their cameras are everywhere. So I'm I have an awareness,

0:32:34.400 --> 0:32:35.920
<v Speaker 2>and I think a lot of us do that. So

0:32:36.000 --> 0:32:38.480
<v Speaker 2>much of what we do is being tracked digitally, right,

0:32:38.480 --> 0:32:41.920
<v Speaker 2>we have these dossiers. Everything's being tracked. It's what people

0:32:42.000 --> 0:32:44.120
<v Speaker 2>do with that information. I feel like we're at this

0:32:44.360 --> 0:32:47.600
<v Speaker 2>era of trying to understand where that information goes, how

0:32:47.640 --> 0:32:51.280
<v Speaker 2>it's used either you know, help or you know, more

0:32:51.320 --> 0:32:55.280
<v Speaker 2>worrisome hurt us. So what is it about this company

0:32:55.640 --> 0:32:58.320
<v Speaker 2>is worrisome about kind of maybe the use of that data?

0:32:58.760 --> 0:33:00.840
<v Speaker 13>Yeah, I mean I think what's work some about it

0:33:00.880 --> 0:33:03.120
<v Speaker 13>is this idea that we were all put.

0:33:02.920 --> 0:33:03.640
<v Speaker 8>In this database.

0:33:03.640 --> 0:33:05.520
<v Speaker 13>I mean, I'm sure the three of us are in here,

0:33:06.440 --> 0:33:09.000
<v Speaker 13>and that We never got a choice in the matter

0:33:09.960 --> 0:33:12.760
<v Speaker 13>that it was operating secretly, you know, until I came

0:33:12.800 --> 0:33:15.280
<v Speaker 13>along and discovered it. We didn't even know police had

0:33:15.320 --> 0:33:19.360
<v Speaker 13>a technology like this. You know, the algorithm that they

0:33:19.360 --> 0:33:22.240
<v Speaker 13>were using hadn't been tested. We'd actually didn't know how

0:33:22.280 --> 0:33:26.480
<v Speaker 13>accurate it was. And now that the technology is out there,

0:33:27.320 --> 0:33:29.960
<v Speaker 13>I think it just raises concerns about our ability to

0:33:30.040 --> 0:33:35.400
<v Speaker 13>kind of move anonymously in a public space and trust

0:33:35.400 --> 0:33:37.760
<v Speaker 13>that people aren't going to know who we are. Clear

0:33:37.920 --> 0:33:40.600
<v Speaker 13>UAI kind of broke this taboo. I write in the

0:33:40.600 --> 0:33:44.120
<v Speaker 13>book it wasn't a technological breakthrough, is actually an ethical one,

0:33:44.520 --> 0:33:47.840
<v Speaker 13>and we are going to see copycats and this will

0:33:47.840 --> 0:33:49.880
<v Speaker 13>be available to all of us, and it will mean

0:33:50.040 --> 0:33:53.200
<v Speaker 13>that you can't have a private conversation over dinner and

0:33:53.240 --> 0:33:54.760
<v Speaker 13>trust that the people around.

0:33:54.440 --> 0:33:56.040
<v Speaker 8>You can identify you.

0:33:56.040 --> 0:33:58.680
<v Speaker 13>You can't buy something sensitive and a pharmacy and trust

0:33:58.680 --> 0:34:01.120
<v Speaker 13>that somebody sees you, can't take your picture.

0:34:00.840 --> 0:34:01.400
<v Speaker 8>And know who you are.

0:34:01.440 --> 0:34:05.120
<v Speaker 13>It just could really change our ability to just have

0:34:05.360 --> 0:34:09.120
<v Speaker 13>you know, private going goings on in the world where

0:34:09.160 --> 0:34:10.400
<v Speaker 13>anybody can take our picture.

0:34:10.840 --> 0:34:12.759
<v Speaker 2>Just think of the story the Bloomberg Business Week story

0:34:12.760 --> 0:34:16.160
<v Speaker 2>about location services with Google right and police using those also.

0:34:16.320 --> 0:34:17.799
<v Speaker 6>It's just it's terms of this.

0:34:17.840 --> 0:34:19.520
<v Speaker 3>It's kind of the perfect segue to my next question

0:34:19.520 --> 0:34:22.359
<v Speaker 3>for Kashmir, which is, Yeah, which is why Kashmir this

0:34:22.640 --> 0:34:25.960
<v Speaker 3>is Clearview doing this and not Google or Facebook. You

0:34:25.960 --> 0:34:28.480
<v Speaker 3>spent a big part of the book talking about that

0:34:28.560 --> 0:34:32.120
<v Speaker 3>why it is Clearview even though technologically Google and Facebook

0:34:32.160 --> 0:34:33.840
<v Speaker 3>could do this. I mean, think about all the pictures

0:34:33.880 --> 0:34:36.279
<v Speaker 3>that Facebook has willingly from us, and Google, if we

0:34:36.320 --> 0:34:38.160
<v Speaker 3>use Google Photos, has from us.

0:34:39.080 --> 0:34:39.360
<v Speaker 7>Yeah.

0:34:39.400 --> 0:34:41.640
<v Speaker 13>I mean when I first found out about clear Viewyi,

0:34:41.760 --> 0:34:44.759
<v Speaker 13>I just assumed that they were super geniuses, that they

0:34:44.760 --> 0:34:48.200
<v Speaker 13>had been able to accomplish this, this this thing that

0:34:48.360 --> 0:34:51.520
<v Speaker 13>you know, Facebook and Google hadn't released, that governments hadn't built.

0:34:51.920 --> 0:34:54.000
<v Speaker 13>But I did find out in my reporting for the

0:34:54.000 --> 0:34:58.160
<v Speaker 13>book that Google to Google and Facebook both developed this

0:34:58.239 --> 0:35:02.080
<v Speaker 13>kind of technology internally. Eric Schmidt as early as twenty

0:35:02.080 --> 0:35:05.920
<v Speaker 13>eleven said it was the one technology that Google had

0:35:05.960 --> 0:35:07.800
<v Speaker 13>developed and decided not to release.

0:35:08.200 --> 0:35:10.200
<v Speaker 8>I watched this video of.

0:35:10.680 --> 0:35:14.000
<v Speaker 13>Engineers at Facebook and twenty seventeen in this little conference

0:35:14.040 --> 0:35:17.400
<v Speaker 13>room in men Lo Park with a smartphone on the

0:35:17.440 --> 0:35:20.640
<v Speaker 13>brim of a baseball cap held in place by rubber bands,

0:35:20.880 --> 0:35:23.480
<v Speaker 13>and when the person wearing it looked around at people

0:35:23.560 --> 0:35:26.440
<v Speaker 13>in the room, it actually called out their names. And

0:35:26.800 --> 0:35:29.040
<v Speaker 13>this was really striking to me because neither one of

0:35:29.080 --> 0:35:32.160
<v Speaker 13>these companies released the product, and they just felt like

0:35:32.239 --> 0:35:34.879
<v Speaker 13>it was too dangerous to put this out in the world,

0:35:34.960 --> 0:35:37.839
<v Speaker 13>that it could be used in a bad way. And so, yeah,

0:35:37.920 --> 0:35:41.840
<v Speaker 13>it is very striking that Clearview was the company to

0:35:41.960 --> 0:35:44.040
<v Speaker 13>do it. And I think it's in part because those

0:35:44.040 --> 0:35:47.480
<v Speaker 13>companies Facebook, Google, they're just under more scrutiny, they have

0:35:47.560 --> 0:35:49.879
<v Speaker 13>more to lose, They've gotten in so much trouble over

0:35:49.920 --> 0:35:54.040
<v Speaker 13>the years for privacy violations, whereas clear Views, this radical startup,

0:35:54.120 --> 0:35:58.239
<v Speaker 13>you know, it has only only everything to gain by

0:35:58.480 --> 0:36:02.120
<v Speaker 13>kind of putting this radical technology out into the world.

0:36:02.360 --> 0:36:04.719
<v Speaker 2>I want to get into, like maybe the investigations in

0:36:04.800 --> 0:36:07.000
<v Speaker 2>terms of security forces around the world that maybe have

0:36:07.040 --> 0:36:08.920
<v Speaker 2>been looking into this company. Having said this, if you're

0:36:08.920 --> 0:36:11.400
<v Speaker 2>not already freaked out, we have about a minute and

0:36:11.400 --> 0:36:12.759
<v Speaker 2>a half and then we'll come back and talk some more.

0:36:12.760 --> 0:36:15.480
<v Speaker 2>But tell us about some of the individuals that have

0:36:15.600 --> 0:36:18.000
<v Speaker 2>somehow been connected with this company or behind this company.

0:36:18.160 --> 0:36:18.440
<v Speaker 8>Yeah.

0:36:18.480 --> 0:36:21.400
<v Speaker 13>So the main person I talked about before, Juantan Tat.

0:36:21.440 --> 0:36:24.520
<v Speaker 13>He is the technical co founder, grew up in Australia,

0:36:24.640 --> 0:36:27.799
<v Speaker 13>loved technology nineteen years old, dropped out of college, moved

0:36:27.840 --> 0:36:30.080
<v Speaker 13>to San Francisco, was just kind of trying to make

0:36:30.120 --> 0:36:33.040
<v Speaker 13>it in the tech world, the tech gold Rush in

0:36:33.560 --> 0:36:37.040
<v Speaker 13>kind of the early two thousands, and he ended up

0:36:37.080 --> 0:36:40.080
<v Speaker 13>moving to New York and really falling in with a

0:36:40.120 --> 0:36:43.000
<v Speaker 13>more conservative crowd, people that were kind of on the

0:36:43.040 --> 0:36:47.120
<v Speaker 13>alt right. He ended up partnering with Richard Schwartz, decades

0:36:47.160 --> 0:36:50.120
<v Speaker 13>older than him, had worked for Rudy Giuliani in New

0:36:50.160 --> 0:36:53.680
<v Speaker 13>York City when he was the mayor. Another person helped

0:36:53.719 --> 0:36:56.680
<v Speaker 13>them in the early days, Charles Johnson, kind of well

0:36:56.680 --> 0:36:59.560
<v Speaker 13>known on the internet as a conservative provocateur, a little

0:36:59.600 --> 0:37:03.680
<v Speaker 13>bit of a troll of liberals, and they were working

0:37:03.719 --> 0:37:07.080
<v Speaker 13>on this together. Peter Tiel was their first investor with

0:37:07.160 --> 0:37:10.120
<v Speaker 13>two hundred thousand dollars for the company that became clear VIEWAI.

0:37:10.600 --> 0:37:12.680
<v Speaker 8>It really kind of came out of those.

0:37:14.040 --> 0:37:19.000
<v Speaker 13>Those kind of online right currents, or around the time

0:37:19.000 --> 0:37:20.400
<v Speaker 13>that Trump was becoming president.

0:37:20.920 --> 0:37:23.120
<v Speaker 2>All right, we're going to continue with the conversation. I've

0:37:23.160 --> 0:37:26.120
<v Speaker 2>got to say, we're all just kind of hanging on

0:37:26.160 --> 0:37:28.160
<v Speaker 2>each word because I think it's you know, this is

0:37:28.160 --> 0:37:30.120
<v Speaker 2>the reality of our world, right now we have an

0:37:30.200 --> 0:37:32.719
<v Speaker 2>understanding of it, but you begin to wonder, Okay, how does.

0:37:32.640 --> 0:37:34.480
<v Speaker 3>It get used exactly? And when we come back, we're

0:37:34.480 --> 0:37:37.160
<v Speaker 3>going to speak to Kashmir Hill, the author of this

0:37:37.280 --> 0:37:40.080
<v Speaker 3>new book it's called Your Face Belongs to Us, A

0:37:40.080 --> 0:37:42.160
<v Speaker 3>Secret of Startups, quest and Privacy as we know it.

0:37:42.200 --> 0:37:45.880
<v Speaker 3>We're going to dive into the organizations that are using

0:37:45.920 --> 0:37:49.680
<v Speaker 3>this technology, the law enforcement organizations, then also talk about

0:37:49.680 --> 0:37:52.400
<v Speaker 3>how this technology is being used around the world by

0:37:52.440 --> 0:37:53.200
<v Speaker 3>oppressive government.

0:37:53.280 --> 0:37:55.120
<v Speaker 2>Right, we all kind of google ourselves, let's be honest,

0:37:55.160 --> 0:37:57.080
<v Speaker 2>but like normal things pop up. But if you start

0:37:57.120 --> 0:37:58.480
<v Speaker 2>to see all of sudden these pictures come up and

0:37:58.520 --> 0:38:00.600
<v Speaker 2>you're like, where did that come from? That would freak

0:38:00.680 --> 0:38:03.160
<v Speaker 2>me out? Hey, cashure what they were wondering, you know,

0:38:03.320 --> 0:38:05.000
<v Speaker 2>and you get into this in the book is just

0:38:06.280 --> 0:38:10.080
<v Speaker 2>you know, global forces, global regulators around the world. I feel,

0:38:10.160 --> 0:38:12.160
<v Speaker 2>especially when you go outside the United States, you go

0:38:12.200 --> 0:38:15.719
<v Speaker 2>over in Europe, they're really concerned privacy issues when it

0:38:15.760 --> 0:38:18.759
<v Speaker 2>comes to individuals. So what kind of scrutiny and what

0:38:18.880 --> 0:38:23.440
<v Speaker 2>kind of oversight has clearview kind of garnered from some

0:38:23.480 --> 0:38:24.880
<v Speaker 2>of the regulators around the world.

0:38:26.080 --> 0:38:29.880
<v Speaker 13>Yeah, how private your faces really varies depending on where

0:38:29.920 --> 0:38:34.759
<v Speaker 13>you live. And so after I kind of expose the

0:38:34.800 --> 0:38:40.840
<v Speaker 13>existence of CLEARVIEWAI, privacy regulators in Europe, Canada, Australia all

0:38:40.880 --> 0:38:44.200
<v Speaker 13>announced investigations into the company, and they all came to

0:38:44.239 --> 0:38:48.880
<v Speaker 13>the same conclusion, which is that CLEARVIEWAI violated their privacy

0:38:48.960 --> 0:38:52.800
<v Speaker 13>laws by collecting all this data about their citizens, this

0:38:52.960 --> 0:38:56.400
<v Speaker 13>kind of sensitive biometric information without their consent.

0:38:56.800 --> 0:38:58.160
<v Speaker 8>They said, hey, this is illegal.

0:38:58.560 --> 0:39:02.000
<v Speaker 13>Some of the privacy regulators find them, and Clearview had

0:39:02.040 --> 0:39:05.960
<v Speaker 13>been offering, you know, its product to officers around the world,

0:39:06.360 --> 0:39:09.400
<v Speaker 13>and this effectively kind of kicked a Clearview out of

0:39:09.440 --> 0:39:10.160
<v Speaker 13>those countries.

0:39:10.920 --> 0:39:11.960
<v Speaker 3>But not here in the US.

0:39:12.800 --> 0:39:15.080
<v Speaker 8>No, here in the UNITS has been very different.

0:39:15.160 --> 0:39:18.680
<v Speaker 13>We just do not have a federal law that really

0:39:18.719 --> 0:39:22.680
<v Speaker 13>applies to what CLEARVIEWI is doing. There are some states

0:39:22.760 --> 0:39:25.720
<v Speaker 13>that have privacy laws that give you the right to

0:39:26.000 --> 0:39:28.920
<v Speaker 13>access the information that a company holds on you. So

0:39:28.960 --> 0:39:31.640
<v Speaker 13>if you're in a place like California or Connecticut or

0:39:31.680 --> 0:39:34.960
<v Speaker 13>Colorado or Virginia, you can actually go to clearview dot

0:39:35.000 --> 0:39:38.680
<v Speaker 13>AI and request to know what they have in their

0:39:38.760 --> 0:39:41.600
<v Speaker 13>database about you and ask that it be deleted.

0:39:42.640 --> 0:39:44.919
<v Speaker 8>But the only state that has a.

0:39:44.920 --> 0:39:48.160
<v Speaker 13>Very strong privacy law that's directly kind of about facial

0:39:48.160 --> 0:39:51.719
<v Speaker 13>recognition technology is Illinois and this law passed in two

0:39:51.840 --> 0:39:54.680
<v Speaker 13>thousand and eight, the rare law that moved faster than

0:39:54.719 --> 0:39:57.520
<v Speaker 13>the technology. And I tell the history in the book,

0:39:57.680 --> 0:39:59.560
<v Speaker 13>but it says that if you want to use someone's

0:39:59.600 --> 0:40:03.279
<v Speaker 13>biome trick information, including their face print, you need to

0:40:03.360 --> 0:40:06.720
<v Speaker 13>get their consent or pay up to five thousand dollars

0:40:06.760 --> 0:40:10.960
<v Speaker 13>per use. And so there has been litigation against CLEARVIEWAI

0:40:11.040 --> 0:40:13.680
<v Speaker 13>in Illinois. And you mentioned at the top of the

0:40:13.719 --> 0:40:17.920
<v Speaker 13>program how Madison Square Garden uses facial recognition technology to

0:40:18.040 --> 0:40:21.040
<v Speaker 13>bean lawyers anyone who works for a firm that sued

0:40:21.080 --> 0:40:22.640
<v Speaker 13>the company, And they do that in New York City

0:40:22.680 --> 0:40:25.319
<v Speaker 13>at Madison Square Garden and Beacon Theater and Radio City

0:40:25.400 --> 0:40:28.560
<v Speaker 13>Music Hall. But Madison Square Garden also owns a theater

0:40:28.719 --> 0:40:32.399
<v Speaker 13>in Chicago and they can't use the technology that way

0:40:32.440 --> 0:40:35.400
<v Speaker 13>there because they can't use lawyers, you know, face prints

0:40:35.400 --> 0:40:36.880
<v Speaker 13>in Illinois without their consent.

0:40:37.480 --> 0:40:41.080
<v Speaker 2>How much when police enforcement here in the United States

0:40:41.480 --> 0:40:46.360
<v Speaker 2>have used this that it's led to mistakes or erroneous arrests,

0:40:46.360 --> 0:40:47.960
<v Speaker 2>if you will.

0:40:48.160 --> 0:40:51.799
<v Speaker 13>So there are hundreds of police departments that have used

0:40:51.800 --> 0:40:55.680
<v Speaker 13>clearviewai's technology. The Department of Homeland Security has a contract

0:40:55.760 --> 0:41:00.520
<v Speaker 13>with them the FBI does I know of one case

0:41:00.760 --> 0:41:03.000
<v Speaker 13>where this has gone wrong, and there may be others

0:41:03.000 --> 0:41:05.960
<v Speaker 13>that haven't come to light. But in that situation, a

0:41:06.040 --> 0:41:10.879
<v Speaker 13>man named Randall Karan Reid was pulled over the day

0:41:10.880 --> 0:41:15.560
<v Speaker 13>after Thanksgiving in Atlanta, Georgia, and there are four police.

0:41:15.239 --> 0:41:16.239
<v Speaker 8>Cars that pulled him over.

0:41:16.400 --> 0:41:18.080
<v Speaker 13>They asked him to step out of his vehicle on

0:41:18.120 --> 0:41:21.040
<v Speaker 13>the side of the highway and started to arrest him

0:41:21.320 --> 0:41:24.440
<v Speaker 13>and told him there was a worn out in Jefferson

0:41:24.520 --> 0:41:28.280
<v Speaker 13>Parish for him for larceny and he said, where's Jefferson

0:41:28.320 --> 0:41:31.000
<v Speaker 13>Parish and they said it's in Louisiana. He said, I've

0:41:31.040 --> 0:41:34.200
<v Speaker 13>never been to Louisiana in my life. And it turned

0:41:34.200 --> 0:41:37.520
<v Speaker 13>out that he had been identified through running a surveillance

0:41:37.560 --> 0:41:41.880
<v Speaker 13>still from a person who had been basically stealing purses

0:41:41.920 --> 0:41:44.560
<v Speaker 13>in and around New Orleans and it had hit on

0:41:44.800 --> 0:41:47.920
<v Speaker 13>Randall Reid. And when the police looked at his Facebook account,

0:41:48.200 --> 0:41:50.080
<v Speaker 13>they said, wow, he has a lot of friends in

0:41:50.120 --> 0:41:53.200
<v Speaker 13>New Orleans and basically based on that, they issued this

0:41:53.239 --> 0:41:55.640
<v Speaker 13>warrant for his arrest. He was held in jail for

0:41:55.680 --> 0:41:59.279
<v Speaker 13>a week awaiting extradition until this was cleared up, and

0:41:59.360 --> 0:42:01.920
<v Speaker 13>it became clear he wasn't the same person. He basically

0:42:01.920 --> 0:42:03.440
<v Speaker 13>took a lot of photos of his face in the

0:42:03.520 --> 0:42:05.359
<v Speaker 13>video of his face, and when the police looked at it,

0:42:05.400 --> 0:42:07.560
<v Speaker 13>they noticed he had a distinctive mole on his face

0:42:07.920 --> 0:42:09.640
<v Speaker 13>that the person they were seeking did not have.

0:42:10.120 --> 0:42:12.480
<v Speaker 3>Hey, Kashmi, Carol's died to get a question here. We

0:42:12.520 --> 0:42:14.279
<v Speaker 3>have a couple of minutes left. I'm gonna get the

0:42:14.280 --> 0:42:17.560
<v Speaker 3>stair to each other very very quickly. Talk a little

0:42:17.600 --> 0:42:20.239
<v Speaker 3>bit about how oppressive governments have used this type of

0:42:20.280 --> 0:42:21.440
<v Speaker 3>technology around the world.

0:42:21.800 --> 0:42:25.120
<v Speaker 13>Yeah, so China and Russia are a bit further ahead

0:42:25.120 --> 0:42:28.560
<v Speaker 13>of us in the deployment of facial recognition technology. And

0:42:28.760 --> 0:42:31.640
<v Speaker 13>for example, Russia has rolled out kind of real time

0:42:31.800 --> 0:42:35.879
<v Speaker 13>facial recognition on their surveillance cameras around Moscow, and they've

0:42:35.880 --> 0:42:39.360
<v Speaker 13>been used to identify protesters against the war in Ukraine.

0:42:40.040 --> 0:42:43.240
<v Speaker 13>I've heard about doppelgangers who get stopped on the street

0:42:43.239 --> 0:42:46.719
<v Speaker 13>because they look like somebody who's wanted. In China, it's

0:42:46.719 --> 0:42:49.239
<v Speaker 13>also been used to identify, you know, protesters in Hong

0:42:49.360 --> 0:42:54.319
<v Speaker 13>Kong to to keep track of weaker Muslims there, and

0:42:54.600 --> 0:42:57.280
<v Speaker 13>China's also used it for kind of these these wild

0:42:57.480 --> 0:43:03.480
<v Speaker 13>use cases like people who wear pajamas in public in

0:43:03.560 --> 0:43:07.120
<v Speaker 13>one city were identified with facial recognition and named and

0:43:07.160 --> 0:43:09.920
<v Speaker 13>shamed on social media. If you jay walk there, you

0:43:10.000 --> 0:43:11.919
<v Speaker 13>might just automatically get a ticket.

0:43:12.880 --> 0:43:15.719
<v Speaker 2>One thing that stuck at struck me in your book.

0:43:15.760 --> 0:43:19.360
<v Speaker 2>The Chinese government has also started collecting DNA and tracking phones,

0:43:19.440 --> 0:43:22.480
<v Speaker 2>layering multiple systems in an attempt to create and all

0:43:22.520 --> 0:43:24.880
<v Speaker 2>seeing eye on its population of one point four billion.

0:43:25.000 --> 0:43:26.879
<v Speaker 2>We know that this is what China is doing when

0:43:26.920 --> 0:43:28.440
<v Speaker 2>you look at this and we've just got about.

0:43:28.200 --> 0:43:28.799
<v Speaker 4>A minute left.

0:43:28.840 --> 0:43:33.040
<v Speaker 2>More broadly, I mean I do my fingerprint multiple times

0:43:33.040 --> 0:43:33.799
<v Speaker 2>a day to check in.

0:43:33.880 --> 0:43:35.960
<v Speaker 4>I mean, we've given up so much.

0:43:36.480 --> 0:43:38.480
<v Speaker 2>What is the big concern about kind of where this

0:43:38.560 --> 0:43:43.240
<v Speaker 2>goes beyond is it all about police arresting you falsely

0:43:43.360 --> 0:43:44.000
<v Speaker 2>or what is it?

0:43:44.280 --> 0:43:48.040
<v Speaker 13>I would just say I start in many ways, that's okay,

0:43:48.239 --> 0:43:51.600
<v Speaker 13>that's many ways in which facial recognition technology can be beneficial,

0:43:51.960 --> 0:43:53.840
<v Speaker 13>and that we want to use it in our lives.

0:43:54.080 --> 0:43:56.600
<v Speaker 13>But I think that we should have the ability to

0:43:56.920 --> 0:43:59.120
<v Speaker 13>take what we want and not be forced.

0:43:58.920 --> 0:44:02.840
<v Speaker 14>To accept it as being ubiquitous in our lives, that

0:44:02.880 --> 0:44:05.480
<v Speaker 14>we're tracked all the time, that we just have no

0:44:05.680 --> 0:44:10.000
<v Speaker 14>privacy I think that's very dystopian and that we should

0:44:10.000 --> 0:44:12.759
<v Speaker 14>be able to choose the future that we want and

0:44:12.800 --> 0:44:16.440
<v Speaker 14>not just let what's possible with the technology determine it.

0:44:16.440 --> 0:44:18.880
<v Speaker 2>It's safe to say we're living in a surveillance state already,

0:44:19.000 --> 0:44:21.960
<v Speaker 2>it's just how it's all used and where it goes

0:44:21.960 --> 0:44:24.200
<v Speaker 2>from here. What a fascinating book and so glad we

0:44:24.239 --> 0:44:24.960
<v Speaker 2>could have you with us.

0:44:25.040 --> 0:44:27.319
<v Speaker 3>Yeah, in your time, Technology port Kashmir Hill. Her book

0:44:27.360 --> 0:44:29.480
<v Speaker 3>is called Your Face Belongs to Us, A Secret of Startups,

0:44:29.520 --> 0:44:31.840
<v Speaker 3>Quest to end Privacy as we know it. The book

0:44:31.880 --> 0:44:34.880
<v Speaker 3>is out now. Also, we went to graduate school together

0:44:35.120 --> 0:44:37.640
<v Speaker 3>and it's so cool to see all the success that

0:44:37.719 --> 0:44:40.280
<v Speaker 3>Kashmir has had. Congrats on just a great book, Kashmere.

0:44:40.480 --> 0:44:43.239
<v Speaker 3>Really appreciate Kashmere taking the time to join us.

0:44:46.360 --> 0:44:49.920
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:44:49.960 --> 0:44:53.960
<v Speaker 1>live weekday afternoons from three to six Eastern on Bloomberg Radio,

0:44:54.160 --> 0:44:57.440
<v Speaker 1>the Bloomberg Business App, and YouTube. You can also listen

0:44:57.560 --> 0:45:01.200
<v Speaker 1>live on Amazon Alexa from our flagship York station, Just

0:45:01.239 --> 0:45:04.880
<v Speaker 1>Say Alexa, Play Bloomberg eleven thirty.

0:45:05.360 --> 0:45:08.240
<v Speaker 2>There's a common refrain that if an app is free,

0:45:08.440 --> 0:45:10.799
<v Speaker 2>you are the product that's certainly been true for years

0:45:10.800 --> 0:45:13.920
<v Speaker 2>with Meta platforms. Despite the tech giants collection of social

0:45:13.960 --> 0:45:17.200
<v Speaker 2>media apps, including Facebook and Instagram, along with a slew

0:45:17.200 --> 0:45:21.040
<v Speaker 2>of high end hardware and software products, a whopping ninety

0:45:21.200 --> 0:45:26.080
<v Speaker 2>eight point four percent of Meta's revenue comes from personalized advertising.

0:45:26.280 --> 0:45:28.600
<v Speaker 3>Yet The Wall Street Journal reports that Meta has told

0:45:28.640 --> 0:45:31.880
<v Speaker 3>European Union regulators that it plans to charge EU users

0:45:32.160 --> 0:45:34.600
<v Speaker 3>around fourteen dollars per month for access to an ad

0:45:34.640 --> 0:45:38.040
<v Speaker 3>free mobile version of Facebook, and about half that for Instagram.

0:45:38.200 --> 0:45:40.200
<v Speaker 3>A story in the Technology section of the new double

0:45:40.200 --> 0:45:44.160
<v Speaker 3>issue of Bloomberg BusinessWeek magazine explains Meta's flirtation with ad

0:45:44.160 --> 0:45:47.520
<v Speaker 3>free services and why rivals are following suit. We get

0:45:47.560 --> 0:45:50.239
<v Speaker 3>more from Businesswek columnist Max Chafkin and the editor of

0:45:50.280 --> 0:45:51.560
<v Speaker 3>the magazine, Joel Weber.

0:45:51.719 --> 0:45:53.960
<v Speaker 4>So, Jeel, lots of things going on.

0:45:54.480 --> 0:46:00.000
<v Speaker 6>Not just advertising. That ninety eight point four percent figure personalized.

0:45:59.440 --> 0:46:02.200
<v Speaker 3>Personalize, personalize, that those ads that follow you around.

0:46:02.320 --> 0:46:07.080
<v Speaker 6>Yeah, and so that ad tracking is a hallmark of

0:46:07.680 --> 0:46:12.879
<v Speaker 6>Max Chafkins reporting it's not just Meta. He's also pointed out,

0:46:13.040 --> 0:46:15.719
<v Speaker 6>you know, Google in the past has had some big

0:46:15.760 --> 0:46:16.319
<v Speaker 6>numbers like this.

0:46:16.680 --> 0:46:18.839
<v Speaker 12>Facebook would not say it was creepy. They would say,

0:46:18.880 --> 0:46:22.960
<v Speaker 12>it's very useful that, as Mark Zuckerberg says that, so

0:46:22.960 --> 0:46:27.560
<v Speaker 12>there's that that they like, person that people like personalized advertising.

0:46:27.560 --> 0:46:29.720
<v Speaker 12>You'd be a huge loss if this if this one away.

0:46:29.760 --> 0:46:31.799
<v Speaker 2>But raise your hand in the studio if you like

0:46:31.840 --> 0:46:33.040
<v Speaker 2>personalized and advertising.

0:46:33.880 --> 0:46:34.040
<v Speaker 13>You know.

0:46:34.160 --> 0:46:36.319
<v Speaker 2>Sometimes sometimes nobody raised their hands.

0:46:36.320 --> 0:46:38.640
<v Speaker 6>Sometimes it's so much halfway, you.

0:46:38.600 --> 0:46:39.440
<v Speaker 13>Know your halfway.

0:46:39.680 --> 0:46:42.000
<v Speaker 6>My favorite is you know on Amazon, when you buy

0:46:42.000 --> 0:46:43.560
<v Speaker 6>something and then it's like an ad for the thing

0:46:43.560 --> 0:46:45.680
<v Speaker 6>that you bought already. It's like, come on, you want to.

0:46:45.640 --> 0:46:47.440
<v Speaker 12>Remember the pair of shoes that you had in your

0:46:47.520 --> 0:46:48.920
<v Speaker 12>cart the day before.

0:46:49.600 --> 0:46:53.200
<v Speaker 6>But but Max walk us through what this experiment looks

0:46:53.239 --> 0:46:56.239
<v Speaker 6>like and how and what it really means for a minute, right.

0:46:56.360 --> 0:47:01.479
<v Speaker 12>So, basically, in twenty eighteen, the EU passed the thing

0:47:01.560 --> 0:47:05.560
<v Speaker 12>called GDPR. It's a big, complicated set of privacy rules

0:47:05.600 --> 0:47:10.640
<v Speaker 12>that essentially require companies to ask for consent before showing

0:47:10.680 --> 0:47:13.560
<v Speaker 12>personalized ads. And Facebook has been in this kind of

0:47:13.640 --> 0:47:18.080
<v Speaker 12>long running battle with European regulators, which kind of reached

0:47:18.120 --> 0:47:21.800
<v Speaker 12>a culmination this summer with a court ruling that essentially

0:47:21.840 --> 0:47:24.040
<v Speaker 12>is forcing them to finally go ahead and do this.

0:47:24.360 --> 0:47:25.480
<v Speaker 6>And the way they want.

0:47:25.280 --> 0:47:28.480
<v Speaker 12>To do it is by offering a paid version of

0:47:28.520 --> 0:47:31.680
<v Speaker 12>the service with no advertising in Europe. So the EU

0:47:31.760 --> 0:47:34.120
<v Speaker 12>is sort of asking, hey, you're going to if you're

0:47:34.160 --> 0:47:36.440
<v Speaker 12>in to personalized ads, you got to offer people a

0:47:36.480 --> 0:47:39.000
<v Speaker 12>way out. Facebook is saying, well, our way out is

0:47:39.160 --> 0:47:40.960
<v Speaker 12>no ads at all, and we're going to charge you

0:47:41.040 --> 0:47:43.160
<v Speaker 12>for it. And the amount of money they're talking about

0:47:43.239 --> 0:47:46.240
<v Speaker 12>charging is relatively high. It's around twenty dollars a month,

0:47:46.640 --> 0:47:49.440
<v Speaker 12>nineteen euros a month, twenty dollars a month, which is,

0:47:49.560 --> 0:47:51.839
<v Speaker 12>you know, probably more than most people are willing to pay.

0:47:51.880 --> 0:47:53.480
<v Speaker 12>You know, it's more, as we point out the story,

0:47:53.480 --> 0:47:55.960
<v Speaker 12>it's more than a lot of gym memberships and mobile

0:47:56.000 --> 0:47:58.879
<v Speaker 12>phone plans and so on, and certainly more than many

0:47:58.920 --> 0:48:01.560
<v Speaker 12>other subscriptions like you know, Disney Plus and Netflix that

0:48:01.760 --> 0:48:02.960
<v Speaker 12>people get a lot of value out of.

0:48:03.160 --> 0:48:05.319
<v Speaker 3>I kind of think that, you know, people will not

0:48:05.400 --> 0:48:07.160
<v Speaker 3>opt to pay for the services.

0:48:07.640 --> 0:48:09.200
<v Speaker 12>I think that's that's exactly the plan.

0:48:09.280 --> 0:48:10.840
<v Speaker 6>And and that's like would you pay for you?

0:48:11.000 --> 0:48:13.879
<v Speaker 3>I would pay, I would like pay to not use it. Really,

0:48:14.239 --> 0:48:15.920
<v Speaker 3>how much do I have to pay in order to

0:48:16.000 --> 0:48:17.040
<v Speaker 3>keep me off Instagram?

0:48:17.600 --> 0:48:21.759
<v Speaker 12>They should consider they should be interesting revenue stream for UH,

0:48:21.800 --> 0:48:22.880
<v Speaker 12>for meta platforms.

0:48:22.960 --> 0:48:23.240
<v Speaker 6>UH.

0:48:23.280 --> 0:48:26.799
<v Speaker 12>The so I think the intent basically is that most

0:48:26.840 --> 0:48:28.920
<v Speaker 12>people will not pay for it. If you if you

0:48:28.920 --> 0:48:30.560
<v Speaker 12>look at the statement that they put out there, which

0:48:30.560 --> 0:48:32.759
<v Speaker 12>is in our story, which essentially says, you know, we

0:48:32.800 --> 0:48:35.640
<v Speaker 12>still believe in personalized advertising. We just want to work

0:48:35.640 --> 0:48:38.040
<v Speaker 12>with regulators. You read between the lines, are basically saying

0:48:38.440 --> 0:48:40.800
<v Speaker 12>regulators are making us do this. We don't expect anyone

0:48:40.800 --> 0:48:41.560
<v Speaker 12>to take them up on it.

0:48:42.280 --> 0:48:42.480
<v Speaker 5>You know.

0:48:43.000 --> 0:48:45.840
<v Speaker 12>On the other hand, a lot of companies are playing

0:48:45.880 --> 0:48:48.440
<v Speaker 12>around with this. Uh you know, we've seen obviously Elon

0:48:48.520 --> 0:48:52.640
<v Speaker 12>Musk and Twitter and kind of very loud fashion offer

0:48:52.680 --> 0:48:53.560
<v Speaker 12>his own subscriptions.

0:48:53.680 --> 0:48:55.879
<v Speaker 3>You pay, you tweet a lot or post a lot?

0:48:55.960 --> 0:48:57.520
<v Speaker 3>Do you pay for it? I have not yet paid

0:48:57.520 --> 0:48:59.880
<v Speaker 3>for ex Premium either, have I? And I feel like

0:48:59.920 --> 0:49:02.800
<v Speaker 3>my tweets are getting lost as a result. Well yeah, sorry,

0:49:02.800 --> 0:49:03.880
<v Speaker 3>this is like a totally different time.

0:49:03.960 --> 0:49:05.520
<v Speaker 12>Well so, and that's where it gets a little bit

0:49:05.560 --> 0:49:10.040
<v Speaker 12>complicated because, among other things, Elon Musk has talked about

0:49:10.080 --> 0:49:11.560
<v Speaker 12>this as a way to see fewer ads, but he's

0:49:11.560 --> 0:49:15.320
<v Speaker 12>also created all these other enticements, including you know, basically

0:49:15.400 --> 0:49:19.120
<v Speaker 12>pay to play, and even so x Premium is not

0:49:19.200 --> 0:49:21.600
<v Speaker 12>doing very well despite the much lower price points about

0:49:21.600 --> 0:49:25.000
<v Speaker 12>half of that proposed figure that Mark Zuckerberg is, which

0:49:25.040 --> 0:49:25.840
<v Speaker 12>I love Facebook.

0:49:25.880 --> 0:49:27.719
<v Speaker 6>You're talking about if you can't have a cage fight,

0:49:28.000 --> 0:49:30.319
<v Speaker 6>you just have a cage fight and you know, in

0:49:30.360 --> 0:49:34.279
<v Speaker 6>the marketplace and go, you know, have half price or

0:49:34.320 --> 0:49:35.080
<v Speaker 6>double the price.

0:49:36.760 --> 0:49:39.560
<v Speaker 12>Yeah, the app store is basically the cage fight of

0:49:39.680 --> 0:49:44.120
<v Speaker 12>social media. Snap is also playing around is, as we

0:49:44.160 --> 0:49:46.720
<v Speaker 12>report in the story, is testing an ad free version.

0:49:47.239 --> 0:49:48.319
<v Speaker 12>TikTok has done this.

0:49:49.239 --> 0:49:49.440
<v Speaker 6>You know.

0:49:49.480 --> 0:49:52.000
<v Speaker 12>I think part of it is that we don't actually

0:49:52.040 --> 0:49:53.520
<v Speaker 12>know what the market is. I think there are a

0:49:53.520 --> 0:49:57.560
<v Speaker 12>lot of people who do not like seeing advertising obviously.

0:49:57.600 --> 0:49:59.719
<v Speaker 12>I mean, it's it's coming to play with cable television

0:50:00.040 --> 0:50:00.760
<v Speaker 12>and other markets.

0:50:00.800 --> 0:50:01.360
<v Speaker 4>Absolutely.

0:50:01.680 --> 0:50:03.920
<v Speaker 12>On the other hand, and this is where the real problem.

0:50:03.640 --> 0:50:05.080
<v Speaker 6>Is, it's annoying.

0:50:05.200 --> 0:50:07.120
<v Speaker 12>It is such a good business, you know, as Joel's

0:50:07.120 --> 0:50:09.200
<v Speaker 12>intro pointed out, it's it's not just as a percentage.

0:50:09.239 --> 0:50:11.759
<v Speaker 12>It's just like the raw numbers we're talking about, you know,

0:50:11.760 --> 0:50:13.920
<v Speaker 12>more than one hundred billion dollars a year for Facebook

0:50:14.040 --> 0:50:15.719
<v Speaker 12>when you do it, when you break down a per

0:50:15.840 --> 0:50:18.000
<v Speaker 12>user basis, if they wanted to do this in the US,

0:50:18.280 --> 0:50:20.960
<v Speaker 12>you know, they would need to reclaim about two hundred

0:50:20.960 --> 0:50:24.080
<v Speaker 12>twenty dollars per person per year who opts out of this,

0:50:24.200 --> 0:50:26.640
<v Speaker 12>So you know that that works out to almost twenty

0:50:26.680 --> 0:50:28.480
<v Speaker 12>dollars a month. And when you when you consider the

0:50:28.480 --> 0:50:31.800
<v Speaker 12>fact that not everyone would pay, that you'd lose some users.

0:50:32.000 --> 0:50:34.360
<v Speaker 12>The real price probably have to be actually a bit higher.

0:50:34.480 --> 0:50:36.600
<v Speaker 12>So it's it's a you know, it's a problem that

0:50:36.640 --> 0:50:40.400
<v Speaker 12>a lot of big established businesses have had when they

0:50:40.440 --> 0:50:42.840
<v Speaker 12>try to like look at different models. Not all that

0:50:42.840 --> 0:50:45.320
<v Speaker 12>different from the cord cutting conversation with cable television.

0:50:45.960 --> 0:50:49.719
<v Speaker 6>So if this worked, how lucrative could it be? Like,

0:50:50.280 --> 0:50:52.600
<v Speaker 6>what's the math have to kind of work out to

0:50:52.760 --> 0:50:56.359
<v Speaker 6>where you're obviously going to probably not get everybody to

0:50:56.360 --> 0:50:59.200
<v Speaker 6>do it. It could actually just be a very small

0:50:59.239 --> 0:51:02.640
<v Speaker 6>percentage of people who opt into it, But like you

0:51:02.680 --> 0:51:05.560
<v Speaker 6>could have a pretty loyal group of people here who

0:51:05.560 --> 0:51:07.759
<v Speaker 6>are willing to you know, pay that.

0:51:07.800 --> 0:51:12.040
<v Speaker 12>Annual Again, I think people, I think, I mean, well,

0:51:12.080 --> 0:51:14.600
<v Speaker 12>it's not coming to the US at least, Facebook is

0:51:15.000 --> 0:51:17.680
<v Speaker 12>meta is signaling that it won't. That this is a

0:51:17.800 --> 0:51:19.560
<v Speaker 12>this is a europe only thing, This is you know,

0:51:19.760 --> 0:51:22.080
<v Speaker 12>a thing they're gonna you know, this has to do

0:51:22.120 --> 0:51:25.080
<v Speaker 12>with regulation, not not with what they think the market wants.

0:51:25.280 --> 0:51:27.879
<v Speaker 12>And I do I do think. I mean, I'm sure

0:51:27.880 --> 0:51:30.480
<v Speaker 12>they would like to have more revenue. There is a

0:51:30.480 --> 0:51:32.839
<v Speaker 12>problem though, if you if you start eating into this

0:51:33.080 --> 0:51:35.440
<v Speaker 12>network of personalized advertisements.

0:51:35.440 --> 0:51:37.120
<v Speaker 6>You know, one of the uh.

0:51:36.719 --> 0:51:39.080
<v Speaker 12>Source I talked to you for this story was saying

0:51:39.120 --> 0:51:42.480
<v Speaker 12>that essentially that you know, this is a network business.

0:51:42.719 --> 0:51:45.040
<v Speaker 12>Part of what makes this network valuable is all the people.

0:51:45.120 --> 0:51:48.040
<v Speaker 12>Right now, Facebook has all this data about you that

0:51:48.120 --> 0:51:51.560
<v Speaker 12>collects across the Internet and essentially rents it out to advertisers.

0:51:51.640 --> 0:51:54.040
<v Speaker 12>If you start pulling people out of that data set,

0:51:54.120 --> 0:51:56.839
<v Speaker 12>that data set arguably becomes less valuable. And you could

0:51:56.880 --> 0:52:00.960
<v Speaker 12>imagine a situation where advertisers stop feeling like Facebook is

0:52:01.080 --> 0:52:04.399
<v Speaker 12>a must stop destination and you know that is there.

0:52:04.480 --> 0:52:06.200
<v Speaker 12>The dynamics are a little bit different. But that's what's

0:52:06.200 --> 0:52:08.960
<v Speaker 12>happened to Twitter. You know, as Elon Musk has offered

0:52:09.000 --> 0:52:13.800
<v Speaker 12>this new revenue stream, he's had huge difficulties with advertisers.

0:52:13.880 --> 0:52:16.600
<v Speaker 12>And so I think the challenge what Facebook really like

0:52:16.719 --> 0:52:20.440
<v Speaker 12>is to create new revenue streams while also continuing to

0:52:20.520 --> 0:52:23.839
<v Speaker 12>show personalized advertisements to you know, three billion people a year.

0:52:23.920 --> 0:52:26.560
<v Speaker 6>I also think so you're saying you get the cake

0:52:26.600 --> 0:52:27.080
<v Speaker 6>and eat.

0:52:26.960 --> 0:52:27.960
<v Speaker 12>It too, that's the goal.

0:52:28.040 --> 0:52:32.560
<v Speaker 6>Yeah, but maybe things go exceptionally well in Europe and

0:52:32.600 --> 0:52:35.960
<v Speaker 6>you have, you know, a three year experiment and you

0:52:36.000 --> 0:52:38.640
<v Speaker 6>take all those learnings and roll it into a US

0:52:38.680 --> 0:52:40.200
<v Speaker 6>that's more favorable by this.

0:52:40.080 --> 0:52:42.160
<v Speaker 12>I do think. And you know, there's another point making

0:52:42.200 --> 0:52:44.200
<v Speaker 12>the story if you look at all that's wrong with

0:52:44.239 --> 0:52:46.440
<v Speaker 12>social media, things that people actually don't like about it,

0:52:46.480 --> 0:52:49.000
<v Speaker 12>the fact that it kind of makes us feel enraged,

0:52:49.000 --> 0:52:52.160
<v Speaker 12>that it throws all this information at us to try

0:52:52.160 --> 0:52:54.200
<v Speaker 12>to get us to stay engaged, which like a lot

0:52:54.239 --> 0:52:56.360
<v Speaker 12>of these things have to do with this advert with

0:52:56.480 --> 0:52:58.680
<v Speaker 12>the way they make money, and if they made money

0:52:58.719 --> 0:53:00.960
<v Speaker 12>in a different way, you know, maybe social media could

0:53:00.960 --> 0:53:03.400
<v Speaker 12>be a little different. They wouldn't necessarily have to have

0:53:03.480 --> 0:53:07.239
<v Speaker 12>such a you know, sort of difficult relationship with news publishers.

0:53:07.320 --> 0:53:10.840
<v Speaker 12>Right Like at the moment, Facebook and other social networks

0:53:10.840 --> 0:53:13.919
<v Speaker 12>are at pains to keep you from reading content off site,

0:53:13.960 --> 0:53:16.920
<v Speaker 12>which creates all sorts of issues with misinformation, and it

0:53:16.960 --> 0:53:20.480
<v Speaker 12>makes publishers mad and so on. If you're just paying

0:53:20.480 --> 0:53:22.600
<v Speaker 12>them a monthly fee, right they could just refer you

0:53:22.640 --> 0:53:24.879
<v Speaker 12>to the best content. If you're paying them a monthly fee,

0:53:24.960 --> 0:53:26.960
<v Speaker 12>maybe they wouldn't have to you know, cause you to

0:53:27.080 --> 0:53:29.960
<v Speaker 12>argue with your aunt, you know, for for like several

0:53:30.040 --> 0:53:33.600
<v Speaker 12>months over like.

0:53:33.000 --> 0:53:35.040
<v Speaker 3>It sounds like you have familiarity with us.

0:53:35.080 --> 0:53:35.960
<v Speaker 9>Why don't they just.

0:53:37.800 --> 0:53:40.759
<v Speaker 2>I mean, they can't give away the tracking, let the

0:53:40.800 --> 0:53:42.480
<v Speaker 2>ads come through, but get rid of the trade.

0:53:42.520 --> 0:53:45.959
<v Speaker 12>So yeah, privacy ad everybody would yeah, right that there's

0:53:46.040 --> 0:53:47.879
<v Speaker 12>like a middle ground and that's and they don't want

0:53:47.880 --> 0:53:50.280
<v Speaker 12>to do this, which is where they could just change

0:53:50.280 --> 0:53:52.920
<v Speaker 12>their advertising and make it less personalized, or or make

0:53:52.960 --> 0:53:55.680
<v Speaker 12>it not personalized at all and just show you contextual

0:53:55.719 --> 0:53:59.320
<v Speaker 12>ad which is kind of like how Google works. Google

0:53:59.360 --> 0:54:01.120
<v Speaker 12>does a lot of personalization now at this point too.

0:54:01.160 --> 0:54:05.000
<v Speaker 12>But any case, just change the advertising and continue to

0:54:05.000 --> 0:54:07.320
<v Speaker 12>show you ads, and then maybe there would be a

0:54:08.120 --> 0:54:11.799
<v Speaker 12>less expensive sort of middle tier payment like five dollars

0:54:11.840 --> 0:54:12.520
<v Speaker 12>a month, which.

0:54:12.400 --> 0:54:13.600
<v Speaker 6>Might be more within reach.

0:54:14.040 --> 0:54:18.120
<v Speaker 12>Again, this the main businesses that they have is really good,

0:54:18.239 --> 0:54:21.000
<v Speaker 12>and so it's really a question of are they going

0:54:21.080 --> 0:54:23.879
<v Speaker 12>to be forced to do this or is there some

0:54:24.000 --> 0:54:27.359
<v Speaker 12>way where demand is much greater than we expect and

0:54:28.239 --> 0:54:30.760
<v Speaker 12>as a result, it's more economical than it would seem

0:54:30.840 --> 0:54:31.160
<v Speaker 12>at first.

0:54:31.200 --> 0:54:34.040
<v Speaker 6>Clients in a you know, if you're a product manager,

0:54:34.080 --> 0:54:35.960
<v Speaker 6>I think one way you would describe this is that

0:54:36.000 --> 0:54:39.040
<v Speaker 6>you're gonna ab test in real time and you're going

0:54:39.120 --> 0:54:41.320
<v Speaker 6>to have this europe experiment while the rest of the

0:54:41.360 --> 0:54:44.200
<v Speaker 6>world does its other way. I'm curious, do we have

0:54:44.200 --> 0:54:46.520
<v Speaker 6>any indications if this is going to change how the

0:54:46.640 --> 0:54:51.439
<v Speaker 6>algorithms implement and kind of like work your feeds, right,

0:54:51.520 --> 0:54:54.960
<v Speaker 6>because in theory, like a mainstay of what appears in

0:54:55.000 --> 0:54:58.000
<v Speaker 6>your feed are ads, and if you're suddenly changing that,

0:54:58.120 --> 0:54:59.839
<v Speaker 6>it would just lead you believe that maybe the rest

0:54:59.840 --> 0:55:01.279
<v Speaker 6>of the the algorithm might change too.

0:55:01.400 --> 0:55:01.640
<v Speaker 10>Well.

0:55:01.719 --> 0:55:05.400
<v Speaker 6>Sure, Yeah, And one of the arguments different kind of engagement.

0:55:05.440 --> 0:55:08.200
<v Speaker 12>Over the years, people have asked Marks about this a lot,

0:55:08.239 --> 0:55:10.080
<v Speaker 12>and what he says I sort of allude to this

0:55:10.160 --> 0:55:13.040
<v Speaker 12>the beginning is that you know, at Facebook, at Meta,

0:55:13.120 --> 0:55:15.160
<v Speaker 12>they see ads as part of the content, just as

0:55:15.280 --> 0:55:19.279
<v Speaker 12>valuable as as the as your aunts or your you know,

0:55:19.320 --> 0:55:22.759
<v Speaker 12>your friends engagement photos or whatever, which I think maybe

0:55:22.800 --> 0:55:24.800
<v Speaker 12>strains a little bit of credulity. Of course, it's something

0:55:24.800 --> 0:55:28.520
<v Speaker 12>you might say if you're an advertiser. But yeah, I mean,

0:55:28.680 --> 0:55:31.800
<v Speaker 12>the the experience is going to be really different. We

0:55:31.800 --> 0:55:33.200
<v Speaker 12>don't know how it's gonna look. And one of the

0:55:33.200 --> 0:55:35.200
<v Speaker 12>reasons we don't know how it's gonna look is because

0:55:35.640 --> 0:55:39.680
<v Speaker 12>right now Meta is negotiating with European regulators on this,

0:55:40.160 --> 0:55:42.399
<v Speaker 12>and so they're not really saying much because Europe has

0:55:42.440 --> 0:55:44.680
<v Speaker 12>not given it, you know, the seal of approval basically

0:55:45.040 --> 0:55:47.840
<v Speaker 12>again those little notifications that you see when you go

0:55:47.840 --> 0:55:50.279
<v Speaker 12>on websites sometimes that say like, you know, do you

0:55:50.320 --> 0:55:53.719
<v Speaker 12>consent to whatever? Meta has resisted that because I think

0:55:53.760 --> 0:55:56.960
<v Speaker 12>they're worried that people are gonna say no, I don't consent.

0:55:57.440 --> 0:55:59.920
<v Speaker 12>It's gonna mess up their business. So this is their

0:56:00.239 --> 0:56:03.759
<v Speaker 12>latest basic basically effort to get around that. If if

0:56:03.800 --> 0:56:07.799
<v Speaker 12>if you're offered a paid version that you opt out,

0:56:07.840 --> 0:56:10.640
<v Speaker 12>then then you're effect effectively opting in by it by

0:56:10.680 --> 0:56:11.080
<v Speaker 12>not paying.

0:56:11.080 --> 0:56:13.120
<v Speaker 2>We talked so often about the tech and I feel

0:56:13.120 --> 0:56:15.960
<v Speaker 2>like the world in general on different in different areas.

0:56:15.719 --> 0:56:18.080
<v Speaker 4>That we follow kind of what the EU is.

0:56:18.040 --> 0:56:21.400
<v Speaker 2>Doing or the Europeans are doing when it comes to oversight,

0:56:21.680 --> 0:56:24.160
<v Speaker 2>especially with technology or California, like if you get into

0:56:24.200 --> 0:56:25.880
<v Speaker 2>climentators of it right right.

0:56:25.760 --> 0:56:28.000
<v Speaker 3>Same with tech though with child privacy laws.

0:56:28.400 --> 0:56:31.960
<v Speaker 2>So should we assume that this is coming this way

0:56:32.080 --> 0:56:36.000
<v Speaker 2>at some point or I mean like Washington, Kank she

0:56:36.160 --> 0:56:37.480
<v Speaker 2>was a speaker or anything, get.

0:56:37.320 --> 0:56:43.400
<v Speaker 12>Things done, you know, it's possible. But over the last

0:56:43.520 --> 0:56:46.879
<v Speaker 12>decade or so, efforts to to really rain in tech

0:56:47.040 --> 0:56:50.720
<v Speaker 12>have have not gone super well. And there are reasons

0:56:50.760 --> 0:56:52.440
<v Speaker 12>for that, some of which have to do with the

0:56:52.480 --> 0:56:55.600
<v Speaker 12>fact that, you know, Facebook is seen by by many

0:56:55.680 --> 0:56:57.840
<v Speaker 12>lawmakers and and and Facebook has sort of made an

0:56:57.840 --> 0:57:00.000
<v Speaker 12>effort to present itself this this way as an area,

0:57:00.120 --> 0:57:03.400
<v Speaker 12>as a national champion, and that you know, whenever efforts

0:57:03.440 --> 0:57:07.080
<v Speaker 12>to kind of rein in meta come up. You know,

0:57:07.120 --> 0:57:10.600
<v Speaker 12>the counter argument from Mark Zuckerberg is, you know, other

0:57:10.680 --> 0:57:13.719
<v Speaker 12>social networks, primarily TikTok, this Chinese social network is not

0:57:13.719 --> 0:57:16.600
<v Speaker 12>gonna follow these rules, and like, you know, we as

0:57:16.600 --> 0:57:19.200
<v Speaker 12>a country have to protect our national champions, and that

0:57:19.480 --> 0:57:23.560
<v Speaker 12>has to some extent worked. I also think, you know,

0:57:24.080 --> 0:57:28.160
<v Speaker 12>meta has been very effective at just like parrying regulation

0:57:28.400 --> 0:57:31.280
<v Speaker 12>and confusing things. And and the truth is, the last

0:57:31.320 --> 0:57:33.720
<v Speaker 12>point I'll make is like, yeah, we can all sort

0:57:33.760 --> 0:57:38.400
<v Speaker 12>of say we don't like Facebook or we don't like

0:57:38.440 --> 0:57:40.680
<v Speaker 12>seeing ads on Facebook, but a lot of people love

0:57:40.840 --> 0:57:43.280
<v Speaker 12>this thing, and you know, hundreds of millions of people

0:57:43.360 --> 0:57:46.080
<v Speaker 12>use it. And if you said, hey, we're gonna we're

0:57:46.080 --> 0:57:48.560
<v Speaker 12>gonna pass this new law and make your social media

0:57:48.960 --> 0:57:51.200
<v Speaker 12>this this thing that you use to to talk to

0:57:51.200 --> 0:57:52.920
<v Speaker 12>your friends, and sure you make fun of it a lot.

0:57:53.000 --> 0:57:54.880
<v Speaker 12>We're gonna make that now cost twenty dollars a month,

0:57:54.960 --> 0:57:56.400
<v Speaker 12>or now cost ten dollars a month, or now you

0:57:56.400 --> 0:57:57.640
<v Speaker 12>have to pay any amount of money.

0:57:57.760 --> 0:57:59.160
<v Speaker 10>People are gonna be mad about that.

0:57:59.160 --> 0:58:01.560
<v Speaker 12>That's not you know, that's not necessarily gonna be popular

0:58:01.640 --> 0:58:06.560
<v Speaker 12>and stuff. And yeah, and so you know, the tech companies,

0:58:06.560 --> 0:58:09.200
<v Speaker 12>the big tech companies and and Meta in particular, have

0:58:09.320 --> 0:58:13.000
<v Speaker 12>been really really good at kind of you know, resisting

0:58:13.080 --> 0:58:16.040
<v Speaker 12>efforts even during the Trump presidency where he was very

0:58:16.040 --> 0:58:19.120
<v Speaker 12>hostile to the Silicon Valley in certain ways to rain

0:58:19.200 --> 0:58:20.920
<v Speaker 12>them in, and I'd expect that to continue.

0:58:21.040 --> 0:58:24.480
<v Speaker 3>Well, Max, oh well, I'll just go ahead, Joel.

0:58:24.520 --> 0:58:26.400
<v Speaker 6>One more thing. What's the timeline for all of this?

0:58:26.520 --> 0:58:31.320
<v Speaker 6>Because the EU decision was out over the summer, right,

0:58:31.360 --> 0:58:32.680
<v Speaker 6>so what's how does this unfold?

0:58:32.920 --> 0:58:35.600
<v Speaker 12>We think it's it's a matter of months, maybe even sooner.

0:58:35.680 --> 0:58:38.360
<v Speaker 12>So I would expect to happen before the end of

0:58:38.400 --> 0:58:42.240
<v Speaker 12>the year, although if regulators didn't go along with it,

0:58:42.280 --> 0:58:44.000
<v Speaker 12>I don't know. I suppose it could drag out further

0:58:44.560 --> 0:58:47.840
<v Speaker 12>because basically, like the regulators have to say that this

0:58:48.040 --> 0:58:51.960
<v Speaker 12>is you know, an acceptable way to address the court's ruling.

0:58:51.960 --> 0:58:54.840
<v Speaker 12>And if they said it wasn't, then you know, Meta

0:58:54.840 --> 0:58:56.360
<v Speaker 12>would have to come back and think of something else.

0:58:56.680 --> 0:58:58.480
<v Speaker 3>Hey, Max, very briefly, just in the last minute that

0:58:58.480 --> 0:59:00.920
<v Speaker 3>we have, you make the point that that also sells

0:59:00.960 --> 0:59:05.000
<v Speaker 3>some hardware, and after all, it's called metaplatforms. Would they

0:59:05.200 --> 0:59:10.200
<v Speaker 3>like to sell enough Oculus quest or metaquest threes to

0:59:10.360 --> 0:59:13.640
<v Speaker 3>offset significantly the portion of revenue they got from advertising.

0:59:13.800 --> 0:59:16.120
<v Speaker 6>I don't think. I don't think that's the business model.

0:59:16.160 --> 0:59:19.960
<v Speaker 12>I think the business model is to sell these headsets,

0:59:20.120 --> 0:59:23.240
<v Speaker 12>probably you know, at break even or maybe even a loss.

0:59:23.320 --> 0:59:26.800
<v Speaker 12>I mean the division Reality Labs, which the main thing

0:59:26.840 --> 0:59:28.800
<v Speaker 12>they do is make this these headsets, has lost something

0:59:28.840 --> 0:59:32.400
<v Speaker 12>like forty billion dollars over the last couple of years.

0:59:32.280 --> 0:59:33.400
<v Speaker 3>That's a lot of money for face.

0:59:33.520 --> 0:59:35.600
<v Speaker 12>So yeah, I don't think this is like necessarily a

0:59:35.600 --> 0:59:36.320
<v Speaker 12>money making thing.

0:59:36.440 --> 0:59:37.520
<v Speaker 6>And when you listen to.

0:59:38.200 --> 0:59:41.480
<v Speaker 12>How Mark Zuckerberg talks about it, it's more about creating

0:59:41.520 --> 0:59:45.200
<v Speaker 12>a new platform to kind of apply the old business

0:59:45.200 --> 0:59:47.880
<v Speaker 12>model to and I think in certain ways, right, that's

0:59:47.920 --> 0:59:51.320
<v Speaker 12>the genius of this, of this metaverse thing, if you

0:59:51.720 --> 0:59:54.560
<v Speaker 12>really squint and look for it, is that maybe they

0:59:54.560 --> 0:59:58.240
<v Speaker 12>could take the personalized advertising business, the amazing dominance that

0:59:58.280 --> 1:00:01.000
<v Speaker 12>Facebook has over certain parts of the small and bring

1:00:01.040 --> 1:00:02.880
<v Speaker 12>it to a new computing platform. And if they did that,

1:00:02.960 --> 1:00:04.720
<v Speaker 12>of course, it'd be an even more valuable company.

1:00:05.120 --> 1:00:09.480
<v Speaker 4>Yeah, where's the decimal point? Another in their favor?

1:00:09.840 --> 1:00:13.840
<v Speaker 2>Great story Bloomberg, Bloomberg's Max Chafkin, of course, with Joe

1:00:13.920 --> 1:00:15.920
<v Speaker 2>Weber and this story. It will be in the new

1:00:15.960 --> 1:00:19.360
<v Speaker 2>issue of BusinessWeek magazine, out on Thursdays on newstands, already

1:00:19.400 --> 1:00:21.480
<v Speaker 2>online and on the Bloomberg.

1:00:21.640 --> 1:00:25.240
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:00:25.280 --> 1:00:29.280
<v Speaker 1>live weekday afternoons from three to six Easter on Bloomberg Radio,

1:00:29.480 --> 1:00:32.760
<v Speaker 1>the Bloomberg Business app and YouTube. You can also listen

1:00:32.880 --> 1:00:35.959
<v Speaker 1>live on Amazon Alexa from our flagship New York station,

1:00:36.400 --> 1:00:39.200
<v Speaker 1>Just say Alexa play Bloomberg eleven thirty.

1:00:41.760 --> 1:00:44.160
<v Speaker 15>We're about to go on a little adventure together, and

1:00:44.200 --> 1:00:47.320
<v Speaker 15>that adventure is going to span seventeen years of music.

1:00:48.760 --> 1:00:49.560
<v Speaker 12>How does that sound?

1:00:51.080 --> 1:00:54.120
<v Speaker 9>Are you ready for it?

1:00:56.440 --> 1:00:56.520
<v Speaker 13>All?

1:00:56.640 --> 1:00:56.760
<v Speaker 5>Right?

1:00:56.760 --> 1:01:02.000
<v Speaker 2>Everybody? Well, the adventure is definitely underway the right. The

1:01:02.040 --> 1:01:05.120
<v Speaker 2>concert film released just last week, breaking in more than

1:01:05.120 --> 1:01:07.640
<v Speaker 2>one hundred million in advanced sales that's expected to double

1:01:07.680 --> 1:01:10.640
<v Speaker 2>within Weeks. We just talked about that moments ago. We

1:01:10.720 --> 1:01:14.760
<v Speaker 2>also have talked about just anything. It feels like Taylor

1:01:14.840 --> 1:01:16.560
<v Speaker 2>touches tim just turns to gold.

1:01:16.760 --> 1:01:20.040
<v Speaker 3>It certainly includes the re recording of her albums. And

1:01:20.080 --> 1:01:22.600
<v Speaker 3>that brings us to a story in the current screen

1:01:22.640 --> 1:01:25.200
<v Speaker 3>time issue of Bloomberg Business Week. It's on newstands, it's

1:01:25.200 --> 1:01:28.040
<v Speaker 3>online at Bloomberg dot com, Slash BusinessWeek, and of course

1:01:28.240 --> 1:01:31.200
<v Speaker 3>always on the Bloomberg terminal. The story by Ashley Carmen.

1:01:31.400 --> 1:01:34.680
<v Speaker 3>She covers podcasts the music industry creators at Bloomberg News.

1:01:34.960 --> 1:01:37.200
<v Speaker 3>She's with us right now in our Bloomberg Interactive Brokers

1:01:37.200 --> 1:01:41.200
<v Speaker 3>studio along with the editor of Bloomberg BusinessWeek, Joel Weber.

1:01:41.800 --> 1:01:43.840
<v Speaker 6>Joel, can we talk about Taylor?

1:01:44.000 --> 1:01:46.920
<v Speaker 3>Yeah, the answer to that question is always yes. I'm

1:01:46.920 --> 1:01:51.280
<v Speaker 3>just waiting for the screen time Taylor's Taylor edition of

1:01:51.360 --> 1:01:55.680
<v Speaker 3>Business Weeks, you know, might be a thing. You know, Look,

1:01:55.760 --> 1:01:57.800
<v Speaker 3>you would be a great guest editor. Noah, Thanks Joel,

1:01:57.800 --> 1:01:59.280
<v Speaker 3>you're a great editor of the magazine.

1:01:59.320 --> 1:02:01.560
<v Speaker 6>You can get too swift to edit this magazine. I

1:02:01.600 --> 1:02:08.640
<v Speaker 6>will take the week off maybe longer. It's what a force, right,

1:02:08.800 --> 1:02:11.720
<v Speaker 6>and you know, just a little personal page out of

1:02:11.760 --> 1:02:14.160
<v Speaker 6>my life. I'll be going to see this movie on Friday.

1:02:14.320 --> 1:02:20.080
<v Speaker 6>Don't give away the ending. Ending she's probably a billionaire.

1:02:20.360 --> 1:02:21.600
<v Speaker 3>But hold on, what's the occasion?

1:02:21.600 --> 1:02:23.560
<v Speaker 6>This is great Friday night and I could get tickets

1:02:23.600 --> 1:02:25.000
<v Speaker 6>like three weeks ago, and I was like, I'm better

1:02:25.040 --> 1:02:27.360
<v Speaker 6>book this now. So yeah, I will do this hit

1:02:27.720 --> 1:02:30.000
<v Speaker 6>there on Friday, and then I will take my son

1:02:30.040 --> 1:02:33.160
<v Speaker 6>and my wife to a movie called The Aras to her.

1:02:33.240 --> 1:02:37.440
<v Speaker 6>So what's incredible about this is that it just totally

1:02:37.640 --> 1:02:41.320
<v Speaker 6>has taken I think pop culture and just like taking

1:02:41.400 --> 1:02:44.800
<v Speaker 6>it to a whole other level. Obviously, what she's been

1:02:44.840 --> 1:02:48.480
<v Speaker 6>able to do at live shows is one thing. Now

1:02:48.840 --> 1:02:52.400
<v Speaker 6>she's able to do it in movie theaters. But the

1:02:52.440 --> 1:02:55.960
<v Speaker 6>best part, and as Ashley wrote in our screen Time issue,

1:02:56.040 --> 1:03:00.439
<v Speaker 6>is actually when you think about what she's done with albums,

1:03:00.160 --> 1:03:04.360
<v Speaker 6>it actually sets up just how powerful of a force

1:03:05.160 --> 1:03:08.680
<v Speaker 6>Taylor Swift actually is. So this is not a news story.

1:03:09.000 --> 1:03:11.680
<v Speaker 6>But yet it's not nearly over yet, is it?

1:03:11.760 --> 1:03:17.240
<v Speaker 16>Actually it is not over yet? Yeah, So should we

1:03:17.280 --> 1:03:19.000
<v Speaker 16>maybe back up and talk a little bit about what

1:03:19.000 --> 1:03:19.800
<v Speaker 16>the situation is.

1:03:20.520 --> 1:03:22.840
<v Speaker 3>I mean, I need to start at the beginning. I

1:03:22.920 --> 1:03:26.320
<v Speaker 3>actually don't know why she how Scooter Brown got hold

1:03:26.360 --> 1:03:28.960
<v Speaker 3>of these these the rights to this right.

1:03:29.160 --> 1:03:31.920
<v Speaker 16>So when Taylor was an up and coming, you know,

1:03:32.240 --> 1:03:34.880
<v Speaker 16>a known name, she was on a label group called

1:03:34.880 --> 1:03:36.800
<v Speaker 16>Big Machine label group that.

1:03:36.880 --> 1:03:38.640
<v Speaker 6>Was never a thing. She was always known.

1:03:40.600 --> 1:03:46.480
<v Speaker 16>To the day she was born, right exactly. Eventually Big

1:03:46.520 --> 1:03:50.640
<v Speaker 16>Machine sold to Scooter Bron's management company, and so when

1:03:50.640 --> 1:03:55.160
<v Speaker 16>they did that, Taylor's master recordings went with that deal.

1:03:55.320 --> 1:03:59.040
<v Speaker 3>And is this typical, like artists don't have control over

1:03:59.800 --> 1:04:01.040
<v Speaker 3>these two versions of rights.

1:04:01.120 --> 1:04:04.040
<v Speaker 16>Yeah, so okay. So the master recordings, which is the

1:04:04.160 --> 1:04:08.800
<v Speaker 16>literal like recording of a song, that specific song in

1:04:08.880 --> 1:04:12.040
<v Speaker 16>this case and in many cases, is owned by her

1:04:12.120 --> 1:04:16.040
<v Speaker 16>former record label. What they did not own, because she

1:04:16.320 --> 1:04:19.040
<v Speaker 16>was a songwriter on all of her songs, is the composition,

1:04:19.200 --> 1:04:22.480
<v Speaker 16>so that is, you know, the lyrics, the note, the melody,

1:04:22.560 --> 1:04:25.720
<v Speaker 16>all of that. So that set her up when when

1:04:25.760 --> 1:04:28.160
<v Speaker 16>Scooter took over her records for the first he was

1:04:28.200 --> 1:04:29.880
<v Speaker 16>doing the rights of the first six albums that she

1:04:29.880 --> 1:04:32.680
<v Speaker 16>put out. They have a very long history of not

1:04:32.720 --> 1:04:34.640
<v Speaker 16>liking each other. It's definitely not worthing was.

1:04:34.920 --> 1:04:37.440
<v Speaker 6>She was vocal about it, going very vocal about it.

1:04:37.600 --> 1:04:39.280
<v Speaker 6>Don't want to happen exactly.

1:04:39.360 --> 1:04:42.800
<v Speaker 16>She didn't trust him with these recordings, and so when

1:04:42.840 --> 1:04:46.320
<v Speaker 16>that happened, she decided to kind of go with the

1:04:46.400 --> 1:04:51.520
<v Speaker 16>nuclear option, which is to re record all of these albums.

1:04:51.560 --> 1:04:53.320
<v Speaker 16>And she can do that because she still has the

1:04:53.360 --> 1:04:54.520
<v Speaker 16>rights to this composition.

1:04:54.640 --> 1:04:56.920
<v Speaker 6>And so that's what you know, who you don't want

1:04:56.960 --> 1:04:57.800
<v Speaker 6>to see go nuclear?

1:04:58.080 --> 1:05:01.880
<v Speaker 2>Taylor Swift, Yeah and shame they didn't do well?

1:05:02.800 --> 1:05:05.600
<v Speaker 16>Right, Yeah, So she has been on this mission to

1:05:05.680 --> 1:05:08.280
<v Speaker 16>re record these albums. She's released a few already and

1:05:08.320 --> 1:05:10.360
<v Speaker 16>she's going to be releasing nineteen eighty nine. And you

1:05:10.360 --> 1:05:12.240
<v Speaker 16>can tell when these are the re recorded versions because

1:05:12.240 --> 1:05:15.200
<v Speaker 16>in parentheses they'll say Taylor's version that is set to

1:05:15.200 --> 1:05:16.280
<v Speaker 16>come out later this month.

1:05:16.520 --> 1:05:19.280
<v Speaker 3>How different? Sorry, Joel, I keep cutting it. Go ahead, Sorry,

1:05:19.320 --> 1:05:20.080
<v Speaker 3>when it's Taylor.

1:05:20.240 --> 1:05:22.120
<v Speaker 6>You're in charge, You're in charge.

1:05:22.720 --> 1:05:23.280
<v Speaker 3>How different?

1:05:23.600 --> 1:05:24.880
<v Speaker 6>I'll go scorre stars later.

1:05:25.480 --> 1:05:28.120
<v Speaker 3>How different? This is my last question, I've pronest. How

1:05:28.160 --> 1:05:31.960
<v Speaker 3>different is the Taylor's version versus a I don't want

1:05:32.000 --> 1:05:34.640
<v Speaker 3>to call it Scooter Brown version of Big Machine version compared.

1:05:34.880 --> 1:05:37.480
<v Speaker 4>I haven't just did a you know, twelve year old

1:05:37.520 --> 1:05:37.919
<v Speaker 4>in your house.

1:05:37.960 --> 1:05:39.680
<v Speaker 6>What you wouldn't want to do is listen to the

1:05:39.720 --> 1:05:42.840
<v Speaker 6>non Taylor's version. If you're a Swifty because then you're

1:05:42.920 --> 1:05:45.040
<v Speaker 6>only listening to the Taylor version.

1:05:45.240 --> 1:05:47.600
<v Speaker 16>That gets into why she's been I think so successful.

1:05:47.640 --> 1:05:50.560
<v Speaker 16>But as far as you know, did she stick to

1:05:50.600 --> 1:05:54.760
<v Speaker 16>the original recording style? Yes, like she has really tried

1:05:54.800 --> 1:05:58.040
<v Speaker 16>to basically recreate those original albums. There's been a couple

1:05:58.080 --> 1:06:00.480
<v Speaker 16>of tweaks here and there, a couple of lyric change.

1:06:00.680 --> 1:06:06.800
<v Speaker 16>She's released like new bonus tracks with different artists, so

1:06:06.840 --> 1:06:09.360
<v Speaker 16>she's added on but no, broadly speaking, like these are

1:06:09.440 --> 1:06:13.040
<v Speaker 16>meant to replace those original albums.

1:06:12.840 --> 1:06:14.360
<v Speaker 4>And she's done really well with them.

1:06:14.400 --> 1:06:16.080
<v Speaker 10>Okay, Tim's been mut.

1:06:19.120 --> 1:06:21.360
<v Speaker 6>But this is this is where well, that gets to

1:06:21.360 --> 1:06:25.080
<v Speaker 6>the heart of it, right, because if you're on say Spotify,

1:06:25.200 --> 1:06:28.480
<v Speaker 6>and you're gonna listen to Taylor Swift, guess what album

1:06:28.880 --> 1:06:32.960
<v Speaker 6>comes out first? It's the new ones, right, So every

1:06:33.040 --> 1:06:37.200
<v Speaker 6>time she releases the Taylor's version, the old version goes

1:06:37.240 --> 1:06:41.000
<v Speaker 6>lower and lower and lower. And you know, the guy

1:06:41.000 --> 1:06:43.920
<v Speaker 6>that she didn't want to have control of any control

1:06:43.960 --> 1:06:46.320
<v Speaker 6>of anything, makes less and less money on it.

1:06:46.480 --> 1:06:49.680
<v Speaker 16>Well, so actually she so Scooter no longer owns these recordings,

1:06:49.720 --> 1:06:52.680
<v Speaker 16>we should say Scooter sold them to Shamrock and now

1:06:52.720 --> 1:06:57.040
<v Speaker 16>they hold onto these But regardless, I mean she wants

1:06:57.080 --> 1:07:00.000
<v Speaker 16>control of her own tracks, and she has been extremely successful.

1:07:00.040 --> 1:07:01.320
<v Speaker 16>I can tell you guys a little bit of a

1:07:01.360 --> 1:07:04.440
<v Speaker 16>stat here. So, as of July one of her album's,

1:07:04.520 --> 1:07:08.200
<v Speaker 16>Fearless Taylor's version had earned a one point four to

1:07:08.200 --> 1:07:12.840
<v Speaker 16>seven billion on demand song streams since its release. Okay,

1:07:12.920 --> 1:07:16.600
<v Speaker 16>in that same amount of time the original Yeah, in

1:07:16.640 --> 1:07:18.920
<v Speaker 16>the same amount of time the original albums, and the

1:07:19.000 --> 1:07:23.000
<v Speaker 16>non Taylor's version received six hundred and eighty point four million,

1:07:23.280 --> 1:07:28.320
<v Speaker 16>so obviously still substantial, but much much smaller than what

1:07:28.400 --> 1:07:31.680
<v Speaker 16>she's receiving on that new album. And then since it's

1:07:31.720 --> 1:07:35.520
<v Speaker 16>November twenty twenty one release, Red Taylor's version had reached

1:07:35.600 --> 1:07:38.960
<v Speaker 16>two point eighty six billion on demand streams, while the

1:07:39.000 --> 1:07:41.600
<v Speaker 16>non Taylor version earned four hundred and seventy six point

1:07:41.680 --> 1:07:45.400
<v Speaker 16>five millions. So people are widely choosing to listen to

1:07:45.400 --> 1:07:48.120
<v Speaker 16>Taylor's version, and kind of like what Joel was talking about,

1:07:48.960 --> 1:07:52.840
<v Speaker 16>in some ways, this has become almost an ethical conversation,

1:07:53.040 --> 1:07:55.400
<v Speaker 16>like who are you going to support this artist who

1:07:55.440 --> 1:07:59.160
<v Speaker 16>has been very public about her disputes over her rights

1:07:59.200 --> 1:08:00.880
<v Speaker 16>and her ownership. Are you going to support her? Are

1:08:00.880 --> 1:08:05.080
<v Speaker 16>you going to support you know, the investors who have

1:08:05.240 --> 1:08:06.680
<v Speaker 16>bought this in different ways.

1:08:06.720 --> 1:08:08.439
<v Speaker 2>Well, I will say my daughter, who's been a fan

1:08:08.520 --> 1:08:11.360
<v Speaker 2>for a long time, she's but took that evil Scooter

1:08:11.440 --> 1:08:13.280
<v Speaker 2>Braun Like it's like, what, how do you even know

1:08:13.280 --> 1:08:15.800
<v Speaker 2>who Scooter Braun is? And it's just interesting how she

1:08:16.320 --> 1:08:19.040
<v Speaker 2>has really, as you say, it's an ethical decision in

1:08:19.120 --> 1:08:20.599
<v Speaker 2>terms of what music you choose to play.

1:08:20.720 --> 1:08:23.600
<v Speaker 6>Has she written lyrics about Scooter.

1:08:23.320 --> 1:08:26.320
<v Speaker 16>Bron There is speculation.

1:08:26.080 --> 1:08:30.000
<v Speaker 6>History of Taylor going scorched earth on ex boyfriends, you know,

1:08:30.120 --> 1:08:32.400
<v Speaker 6>like Jake jillen Hall once had a career and then

1:08:32.640 --> 1:08:35.479
<v Speaker 6>became a victor. It's a great stuff of some songs,

1:08:35.560 --> 1:08:38.240
<v Speaker 6>right like, so so there is this history. Has she

1:08:38.840 --> 1:08:39.320
<v Speaker 6>gone there?

1:08:39.439 --> 1:08:41.840
<v Speaker 16>There is definitely speculation that some of the songs she

1:08:41.880 --> 1:08:44.920
<v Speaker 16>has written are about Scooter. I don't know that she

1:08:44.960 --> 1:08:46.639
<v Speaker 16>has ever confirmed.

1:08:46.240 --> 1:08:46.560
<v Speaker 13>Or to not.

1:08:46.640 --> 1:08:47.200
<v Speaker 10>I don't know.

1:08:47.400 --> 1:08:49.400
<v Speaker 6>I mean neither with Jake Jillenhall either.

1:08:49.439 --> 1:08:52.160
<v Speaker 3>It's just it just googled that, Like I didn't know

1:08:53.200 --> 1:08:53.679
<v Speaker 3>they dated.

1:08:53.720 --> 1:08:56.000
<v Speaker 16>Okay, yeah, not Scooter.

1:08:56.680 --> 1:08:57.120
<v Speaker 6>I don't know.

1:08:57.320 --> 1:09:00.880
<v Speaker 3>I'm sorry, where have you been exactly?

1:09:02.360 --> 1:09:04.240
<v Speaker 2>No, it is, but you know we've been kind of laughing,

1:09:04.520 --> 1:09:06.360
<v Speaker 2>not laughing, but I feel like we talk about the

1:09:06.400 --> 1:09:08.840
<v Speaker 2>financial markets and Taylor Swift comes up, like, it's just

1:09:09.040 --> 1:09:11.760
<v Speaker 2>whether the economic impact. You know, we were all out

1:09:11.760 --> 1:09:13.919
<v Speaker 2>of screen time on the West Coast and how many.

1:09:13.680 --> 1:09:16.360
<v Speaker 4>Conversations people want to talk about with Taylor.

1:09:16.120 --> 1:09:20.280
<v Speaker 2>Swift, like and Beyonce to be fair, one thing though

1:09:20.280 --> 1:09:22.280
<v Speaker 2>that you know, in terms of what you did, like, she.

1:09:22.360 --> 1:09:24.360
<v Speaker 4>Can do this? Can anybody else do this? And other

1:09:24.439 --> 1:09:25.240
<v Speaker 4>artists have tried.

1:09:25.960 --> 1:09:28.559
<v Speaker 16>Other artists have definitely tried. I'm sure we are all

1:09:28.600 --> 1:09:32.519
<v Speaker 16>not familiar with Deaf Leopard's attempt to re record some

1:09:32.560 --> 1:09:35.120
<v Speaker 16>of their songs over are you?

1:09:35.520 --> 1:09:36.960
<v Speaker 3>I know?

1:09:38.040 --> 1:09:38.240
<v Speaker 10>Check?

1:09:38.360 --> 1:09:41.719
<v Speaker 16>Yeah, okay, Deaf Leopard had tried to do this. Prince

1:09:41.760 --> 1:09:44.000
<v Speaker 16>has tried to do this. Other artists have tried to

1:09:44.000 --> 1:09:48.720
<v Speaker 16>do this. But I would say it's interesting because Taylor's version, Yeah,

1:09:48.720 --> 1:09:52.600
<v Speaker 16>they're not Taylor's version. And this is also uniquely a

1:09:52.800 --> 1:09:55.680
<v Speaker 16>era of streaming. So in the past, you might have

1:09:55.760 --> 1:09:59.360
<v Speaker 16>bought an album once you had it on vinyl or

1:09:59.439 --> 1:10:02.400
<v Speaker 16>CD or tape, and that was your copy of the

1:10:02.439 --> 1:10:05.040
<v Speaker 16>record and that's what you listen to. But now in streaming,

1:10:05.040 --> 1:10:07.640
<v Speaker 16>you are constantly making a decision which one do I

1:10:07.680 --> 1:10:10.880
<v Speaker 16>want to listen to, and that totally changes the economics.

1:10:11.479 --> 1:10:13.640
<v Speaker 6>You know what else changes the economics being able to

1:10:13.760 --> 1:10:16.280
<v Speaker 6>sell out stadiums for one thousand dollars a ticket, you.

1:10:16.240 --> 1:10:20.040
<v Speaker 3>Know, take your family to a tailor, Swift, Yeah, okay,

1:10:20.040 --> 1:10:21.080
<v Speaker 3>well you're taking him to a movie.

1:10:21.040 --> 1:10:25.639
<v Speaker 6>I was able to buy three tickets for like thirty

1:10:26.000 --> 1:10:28.800
<v Speaker 6>less than thirty bucks each, twenty bucks.

1:10:28.520 --> 1:10:30.600
<v Speaker 3>Each instead of three thousand dollars.

1:10:30.640 --> 1:10:32.280
<v Speaker 6>So let me do that math for you. And I

1:10:32.320 --> 1:10:34.479
<v Speaker 6>was like, that'll be Friday at a movie theater. Is

1:10:34.520 --> 1:10:39.280
<v Speaker 6>good enough for the Weber household. But the other thing

1:10:39.320 --> 1:10:42.000
<v Speaker 6>that speaks to, though, is like, if you're an artist,

1:10:42.400 --> 1:10:46.599
<v Speaker 6>now you do those live shows and that is where

1:10:46.640 --> 1:10:49.599
<v Speaker 6>the money is, right. But for Taylor, it's like all

1:10:49.600 --> 1:10:50.320
<v Speaker 6>of these other.

1:10:50.160 --> 1:10:52.000
<v Speaker 10>Things are also where the money is.

1:10:51.960 --> 1:10:54.400
<v Speaker 6>Because she's such a horse, right right. She is the

1:10:54.439 --> 1:10:57.520
<v Speaker 6>other thing I love about Taylor, which is my last.

1:10:57.240 --> 1:11:02.080
<v Speaker 2>Tangent Weather Weber and I love Taylor Swift.

1:11:03.920 --> 1:11:08.040
<v Speaker 6>I'm forced to listen to a lot of but she

1:11:08.240 --> 1:11:13.200
<v Speaker 6>turns her vulnerabilities into the magic that dreads your business

1:11:13.560 --> 1:11:15.479
<v Speaker 6>that actually speaks to exactly what we're talking about. With

1:11:15.479 --> 1:11:17.920
<v Speaker 6>the Taylor's version. It's like somebody tried to pull a

1:11:17.920 --> 1:11:18.599
<v Speaker 6>fast one on her.

1:11:19.439 --> 1:11:21.320
<v Speaker 16>It's a story and it's a story that all the

1:11:21.360 --> 1:11:23.880
<v Speaker 16>fans can participate in. And that gets down to even

1:11:23.960 --> 1:11:27.160
<v Speaker 16>the friendship bracelets that we've seen people wearing to her

1:11:27.240 --> 1:11:30.040
<v Speaker 16>shows that came from a lyric that she wrote that

1:11:30.120 --> 1:11:32.120
<v Speaker 16>fans read into and were like, oh, we should wear

1:11:32.120 --> 1:11:36.200
<v Speaker 16>friendship bracelets and shows. They just it is a participatory experience.

1:11:36.240 --> 1:11:40.080
<v Speaker 16>It's not just one of fan and then artists and

1:11:40.080 --> 1:11:44.040
<v Speaker 16>then the fan consumption. It's actively we're looking for clues

1:11:44.280 --> 1:11:45.040
<v Speaker 16>from her.

1:11:45.400 --> 1:11:50.160
<v Speaker 4>You know, it's like the Chiefs, right, we didn't talk

1:11:50.160 --> 1:11:52.479
<v Speaker 4>about that. I can't wait for the song, right?

1:11:53.640 --> 1:11:53.960
<v Speaker 16>Sorry?

1:11:54.360 --> 1:11:57.080
<v Speaker 3>Is there a chance the history Taylor Swift could buy

1:11:57.120 --> 1:11:58.439
<v Speaker 3>back the catalog?

1:11:59.520 --> 1:12:02.080
<v Speaker 16>I mean this point, she's committed so much time to

1:12:02.120 --> 1:12:04.960
<v Speaker 16>the re recordings, but I you know, I don't.

1:12:04.760 --> 1:12:08.840
<v Speaker 2>Know the early stuff, which if you listen to her, right,

1:12:08.880 --> 1:12:11.840
<v Speaker 2>she's got a different tone certainly early on. So like

1:12:11.880 --> 1:12:13.640
<v Speaker 2>you do wonder if at some point she wants to

1:12:13.680 --> 1:12:15.839
<v Speaker 2>own that where her sound was a little different.

1:12:16.080 --> 1:12:17.040
<v Speaker 4>I'm just gonna say, yeah.

1:12:17.040 --> 1:12:19.799
<v Speaker 16>I mean she has, obviously, as we all have, aged

1:12:20.000 --> 1:12:22.320
<v Speaker 16>and voice changes over that time. So as much as

1:12:22.320 --> 1:12:24.519
<v Speaker 16>she is doing what she can to make them identical,

1:12:24.560 --> 1:12:27.240
<v Speaker 16>of course, there's always going to be moments where you can.

1:12:27.120 --> 1:12:29.599
<v Speaker 6>Tell is there any sense of like when the when

1:12:29.640 --> 1:12:32.479
<v Speaker 6>the next releases will come out, or what the sequence

1:12:32.560 --> 1:12:34.760
<v Speaker 6>is it always? Is it always chronological or.

1:12:35.000 --> 1:12:39.719
<v Speaker 16>It is not chronological? So nineteen eighty nine is next,

1:12:39.880 --> 1:12:43.080
<v Speaker 16>and then I believe there are yeah, two more after that,

1:12:43.240 --> 1:12:46.280
<v Speaker 16>and I don't think she has shared what that order

1:12:46.320 --> 1:12:49.599
<v Speaker 16>will be. I for this story did go deep on Reddit,

1:12:49.680 --> 1:12:52.400
<v Speaker 16>and there are some fan theories about what the order

1:12:52.439 --> 1:12:53.240
<v Speaker 16>is and why.

1:12:53.040 --> 1:12:57.519
<v Speaker 17>But always theories though, right, yeah, or the like, there's

1:12:57.560 --> 1:13:00.280
<v Speaker 17>always like all these things abound everything she does in

1:13:00.320 --> 1:13:02.320
<v Speaker 17>terms of her releases, right or when it comes out

1:13:02.400 --> 1:13:04.280
<v Speaker 17>or the date and time, like it's crazy.

1:13:04.439 --> 1:13:05.960
<v Speaker 4>Yeah, I'm just gonna say.

1:13:05.800 --> 1:13:07.200
<v Speaker 6>So, when are you gonna get When are you going

1:13:07.280 --> 1:13:07.920
<v Speaker 6>to go to the theater?

1:13:08.240 --> 1:13:12.200
<v Speaker 3>Carol, find me a babysitter. I'll go absolutely not mine.

1:13:12.240 --> 1:13:15.679
<v Speaker 3>But yeah, I was gonna say thanks for the invites

1:13:15.720 --> 1:13:16.280
<v Speaker 3>of the FIDA.

1:13:16.439 --> 1:13:19.400
<v Speaker 6>Ever there three seats not together. I was like, Okay,

1:13:19.720 --> 1:13:22.320
<v Speaker 6>are they really you couldn't get seats together? Mine's off

1:13:22.479 --> 1:13:23.000
<v Speaker 6>in the corner.

1:13:23.360 --> 1:13:25.280
<v Speaker 4>Yes, you know, we just talked about that.

1:13:25.320 --> 1:13:27.880
<v Speaker 2>How she's on her way to becoming America's youngest self

1:13:27.920 --> 1:13:31.360
<v Speaker 2>made female billionaire and one of the few. I'm reading

1:13:31.360 --> 1:13:34.559
<v Speaker 2>from the story magnet millennials, who hasn't made her fortune

1:13:34.600 --> 1:13:37.519
<v Speaker 2>from memestocks and cryptocurrency. But you do wonder, like what's

1:13:37.520 --> 1:13:40.520
<v Speaker 2>her next step, like her power in terms of philanthropy,

1:13:40.600 --> 1:13:43.639
<v Speaker 2>because she has such an incredible stage whatever she does.

1:13:43.960 --> 1:13:47.000
<v Speaker 16>Yeah, I mean, it really does feel like anything she's

1:13:47.000 --> 1:13:48.440
<v Speaker 16>going to put her weight behind.

1:13:48.760 --> 1:13:53.080
<v Speaker 6>Not Crypto famously was like hard.

1:13:53.280 --> 1:13:55.760
<v Speaker 3>Yes, right, she looks pretty good in hindsight.

1:13:56.160 --> 1:13:56.760
<v Speaker 6>You know what you know?

1:13:56.800 --> 1:13:57.439
<v Speaker 3>What is soz?

1:13:57.720 --> 1:13:59.439
<v Speaker 4>She said, no, right, that's what.

1:14:00.160 --> 1:14:04.280
<v Speaker 3>She produces so much music. She writes so much music she.

1:14:04.320 --> 1:14:07.160
<v Speaker 4>Is tim hasn't heard, Yeah, but I meanidding.

1:14:06.760 --> 1:14:08.760
<v Speaker 3>And she has so many collaborations with artists who I

1:14:08.760 --> 1:14:12.280
<v Speaker 3>love too. I mean she's prolific. It's pretty amazing. Like

1:14:12.320 --> 1:14:14.000
<v Speaker 3>her output is remarkable.

1:14:14.120 --> 1:14:16.040
<v Speaker 16>Yeah, no, one hundred percent. And she tends to just

1:14:16.120 --> 1:14:18.360
<v Speaker 16>drop these albums when you're least expecting them, and I

1:14:18.400 --> 1:14:20.599
<v Speaker 16>think that also keeps the fans engaged. And she does

1:14:20.640 --> 1:14:23.439
<v Speaker 16>elevate other voices as well, and has kind of you know,

1:14:23.439 --> 1:14:26.840
<v Speaker 16>we talked about Travis Kelcey, a bit new her new

1:14:26.880 --> 1:14:31.559
<v Speaker 16>man who also who is an NFL player, but.

1:14:31.800 --> 1:14:33.799
<v Speaker 4>She came along to help him, right.

1:14:33.720 --> 1:14:36.759
<v Speaker 16>Yes, But you know, you could just see the ripple

1:14:36.760 --> 1:14:40.480
<v Speaker 16>effects from her presence on other people. She has been hanging.

1:14:40.360 --> 1:14:43.800
<v Speaker 6>Like what the NFL got cool real quick, right.

1:14:43.520 --> 1:14:45.960
<v Speaker 16>And she's been hanging out with Sophie Turner, who has

1:14:46.000 --> 1:14:50.519
<v Speaker 16>her own marital things happening. But it's like she has

1:14:50.760 --> 1:14:52.800
<v Speaker 16>been able to associate herself with the people she wants

1:14:52.840 --> 1:14:54.799
<v Speaker 16>to and raise them up in a way that she wants.

1:14:55.000 --> 1:14:57.519
<v Speaker 2>I do feel like, you know, right, she kind of

1:14:57.560 --> 1:14:59.679
<v Speaker 2>relates in this kind of crazy way.

1:15:00.040 --> 1:15:01.800
<v Speaker 6>Taylor Swiss World, you're just living.

1:15:02.520 --> 1:15:03.360
<v Speaker 3>I'm okay with it.

1:15:03.920 --> 1:15:06.759
<v Speaker 6>That's cool, really cool stuff.

1:15:07.080 --> 1:15:09.120
<v Speaker 4>Ashley Carmen, thank you so much, really appreciate it.

1:15:09.160 --> 1:15:12.720
<v Speaker 2>Covering podcasts, music industry creators at Bloomberg News and check

1:15:12.760 --> 1:15:14.879
<v Speaker 2>this out. It's in the current issue of Bloomberg BusinessWeek.

1:15:14.880 --> 1:15:17.160
<v Speaker 2>Our thanks to Joe Weber Tayka Fan.

1:15:17.400 --> 1:15:22.240
<v Speaker 1>By the way, you're listening to the Bloomberg Business Week podcast.

1:15:22.439 --> 1:15:25.639
<v Speaker 1>Catch us live weekday afternoons from three to six Eastern

1:15:25.840 --> 1:15:29.120
<v Speaker 1>Listen on Bloomberg dot com, the iHeartRadio app, and the

1:15:29.120 --> 1:15:33.160
<v Speaker 1>Bloomberg Business app, or watch us live on YouTube.

1:15:33.960 --> 1:15:35.360
<v Speaker 4>Let's get to this story.

1:15:35.640 --> 1:15:37.960
<v Speaker 2>Medison Muller is a health reporter for Bloomberg News on

1:15:38.000 --> 1:15:40.240
<v Speaker 2>the ozempic beach. He writes in the forthcoming issue of

1:15:40.240 --> 1:15:43.400
<v Speaker 2>Bloomberg Business Week, which is on newstands tomorrow, and she

1:15:43.479 --> 1:15:46.599
<v Speaker 2>talks about the success of ozepic and what it could

1:15:46.640 --> 1:15:48.720
<v Speaker 2>mean in terms of some of the rivals story as

1:15:48.720 --> 1:15:51.200
<v Speaker 2>we said on the terminal though, and also at Bloomberg

1:15:51.200 --> 1:15:54.439
<v Speaker 2>dot com slash BusinessWeek here in our studio, Madison, So,

1:15:54.840 --> 1:15:58.200
<v Speaker 2>I mean Blockbuster Drugs, tell us a little bit about

1:15:58.200 --> 1:15:58.759
<v Speaker 2>the success.

1:15:59.600 --> 1:16:02.800
<v Speaker 15>Yeah, I mean, it's amazing what these drugs can do.

1:16:04.360 --> 1:16:07.240
<v Speaker 15>Helps with diabetes, helps with weight loss. Now we're learning

1:16:07.280 --> 1:16:10.680
<v Speaker 15>that they might help with much more than that. I mean, obviously,

1:16:10.720 --> 1:16:13.639
<v Speaker 15>we know that there are health conditions that are related

1:16:13.680 --> 1:16:18.040
<v Speaker 15>to obesity and diabetes. Kidney disease can be caused by diabetes.

1:16:18.760 --> 1:16:21.720
<v Speaker 15>You know, heart disease is obviously linked to obesity. But

1:16:22.320 --> 1:16:25.519
<v Speaker 15>scientists and the companies that make these drugs think that

1:16:25.840 --> 1:16:30.200
<v Speaker 15>there might be even more far reaching effects like Alzheimer's

1:16:30.240 --> 1:16:35.640
<v Speaker 15>potentially even alcohol use disorder. Like it's sort of amazing

1:16:35.920 --> 1:16:39.920
<v Speaker 15>and not so amazing for some of the other healthcare

1:16:39.960 --> 1:16:42.760
<v Speaker 15>companies in this space though, that make treatments for these

1:16:42.800 --> 1:16:43.679
<v Speaker 15>other health conditions.

1:16:43.760 --> 1:16:45.880
<v Speaker 3>Okay, I want to get to that in just a second.

1:16:45.880 --> 1:16:47.800
<v Speaker 3>But let's take a big step back here, because we're

1:16:47.800 --> 1:16:54.760
<v Speaker 3>talking about medicines known as GLP one receptor agonists. I

1:16:54.800 --> 1:16:56.280
<v Speaker 3>took that right from your story because.

1:16:56.120 --> 1:16:58.240
<v Speaker 4>I find a book every time you talked about that.

1:16:58.240 --> 1:17:01.840
<v Speaker 3>I have no idea what that means either. How do

1:17:01.920 --> 1:17:02.559
<v Speaker 3>these things work?

1:17:02.840 --> 1:17:08.360
<v Speaker 15>So GLP one is a gut hormone, and when scientists

1:17:08.400 --> 1:17:09.599
<v Speaker 15>first discovered it back.

1:17:09.439 --> 1:17:11.720
<v Speaker 9>In the eighties, they were like.

1:17:11.720 --> 1:17:15.160
<v Speaker 15>Okay, cool in rats and in rodents that we see

1:17:15.200 --> 1:17:20.400
<v Speaker 15>that this stimulates glucose and it can bring down insulin levels.

1:17:21.280 --> 1:17:25.360
<v Speaker 15>But it wasn't for years, I mean really until like

1:17:25.520 --> 1:17:28.320
<v Speaker 15>the last few decades that we figured out, Okay, this

1:17:28.360 --> 1:17:31.040
<v Speaker 15>is a drug that can help with diabetes. Beyond that,

1:17:31.120 --> 1:17:33.000
<v Speaker 15>this is a drug that can help with weight loss,

1:17:33.080 --> 1:17:36.120
<v Speaker 15>Like this wasn't. I was talking to Daniel Drugger, who's

1:17:36.160 --> 1:17:39.799
<v Speaker 15>one of the co discoverers of the GLP one hormone,

1:17:39.800 --> 1:17:42.280
<v Speaker 15>and he was saying that, like forty years ago, we

1:17:42.320 --> 1:17:46.559
<v Speaker 15>had no idea that any of this was possible. You know,

1:17:46.600 --> 1:17:48.640
<v Speaker 15>we thought this was a pretty cool discovery, but like

1:17:48.720 --> 1:17:50.599
<v Speaker 15>he was telling me, it was a really lonely time

1:17:50.960 --> 1:17:53.639
<v Speaker 15>for those scientists because no one cared what they were doing,

1:17:54.200 --> 1:17:56.160
<v Speaker 15>and now everyone cares what they're doing, and.

1:17:56.080 --> 1:17:58.439
<v Speaker 2>Why is it so revolutionary, Like why is it just

1:17:58.479 --> 1:18:00.840
<v Speaker 2>such a different yea of drugs? It seems well, I

1:18:00.880 --> 1:18:02.800
<v Speaker 2>think the potential. Like I spent to Tim before you

1:18:02.840 --> 1:18:04.719
<v Speaker 2>got in, I'm like, is this just going to solve

1:18:04.800 --> 1:18:05.920
<v Speaker 2>everything that ails us?

1:18:06.400 --> 1:18:06.720
<v Speaker 9>I think?

1:18:06.840 --> 1:18:09.960
<v Speaker 15>I mean when it comes to weight loss, Like for

1:18:10.160 --> 1:18:14.120
<v Speaker 15>years scientists tried to find something that was actually effective

1:18:14.200 --> 1:18:16.360
<v Speaker 15>for weight loss, and like we've had drugs over the

1:18:16.439 --> 1:18:19.639
<v Speaker 15>years for weight loss, I mean fen Fen people probably remember,

1:18:19.680 --> 1:18:22.479
<v Speaker 15>which was ended up being not so good, horrible, yeah,

1:18:22.479 --> 1:18:26.000
<v Speaker 15>and actually linked to heart problems. But there are other

1:18:26.080 --> 1:18:29.000
<v Speaker 15>drugs that are on the market that are just not

1:18:29.160 --> 1:18:31.840
<v Speaker 15>super effective. And this is the first time that we've

1:18:31.880 --> 1:18:32.800
<v Speaker 15>really had something like this.

1:18:32.960 --> 1:18:34.400
<v Speaker 2>So it has to get first of all, the drug

1:18:34.400 --> 1:18:36.360
<v Speaker 2>approved for all these different uses, right, and that's something

1:18:36.400 --> 1:18:39.880
<v Speaker 2>that the drug makers have to go through. Safe to say, though,

1:18:39.920 --> 1:18:41.200
<v Speaker 2>one of the things too, when you look at a

1:18:41.240 --> 1:18:42.520
<v Speaker 2>drug like this, it's expensive.

1:18:42.640 --> 1:18:44.920
<v Speaker 4>Yeah, talk to us about that. Yeah, that's a hurdle.

1:18:45.160 --> 1:18:46.080
<v Speaker 9>Yes, that's a hurdle.

1:18:46.120 --> 1:18:47.800
<v Speaker 15>And that's sort of one of the things that could

1:18:47.880 --> 1:18:53.639
<v Speaker 15>impede these this expansion into other usages because the drugs

1:18:53.720 --> 1:18:57.559
<v Speaker 15>are over one thousand dollars a month, insurance is not

1:18:58.080 --> 1:19:00.840
<v Speaker 15>covering them widely. Right now, that's something that's sort of

1:19:00.920 --> 1:19:04.439
<v Speaker 15>still gearing up. Ensure is our kind of like, oh

1:19:04.560 --> 1:19:05.400
<v Speaker 15>is this worth it?

1:19:05.479 --> 1:19:06.120
<v Speaker 9>Is it worth us?

1:19:06.240 --> 1:19:06.439
<v Speaker 6>You know?

1:19:06.880 --> 1:19:07.960
<v Speaker 9>Is weight loss?

1:19:08.280 --> 1:19:10.439
<v Speaker 15>They're still trying to decide if weight loss is actually

1:19:10.479 --> 1:19:11.960
<v Speaker 15>like worth covering.

1:19:11.600 --> 1:19:13.040
<v Speaker 9>Is it something that is it not?

1:19:13.200 --> 1:19:16.240
<v Speaker 3>Because as you said at the top of our segment, Madison,

1:19:16.280 --> 1:19:20.679
<v Speaker 3>I mean over like, obesity contributes to so many ailments

1:19:20.680 --> 1:19:22.000
<v Speaker 3>in this country.

1:19:21.760 --> 1:19:23.960
<v Speaker 15>Right and so I think that, I mean that's part

1:19:23.960 --> 1:19:27.160
<v Speaker 15>of this too, is the drug makers they think want

1:19:27.240 --> 1:19:31.680
<v Speaker 15>to prove that it that treating weight loss helps with

1:19:31.720 --> 1:19:32.559
<v Speaker 15>all of these other things.

1:19:32.600 --> 1:19:34.719
<v Speaker 2>So much hinges off of that, like how many times

1:19:34.720 --> 1:19:35.639
<v Speaker 2>did you go to your doctor?

1:19:35.680 --> 1:19:36.360
<v Speaker 4>Are you right?

1:19:36.400 --> 1:19:40.920
<v Speaker 2>You think about just healthcare talk in general, like if

1:19:40.960 --> 1:19:44.040
<v Speaker 2>you can lose weight, that it usually leads to a

1:19:44.040 --> 1:19:45.200
<v Speaker 2>better health outcome for you.

1:19:45.520 --> 1:19:47.479
<v Speaker 3>But what if and Carolyn and I were talking about

1:19:47.479 --> 1:19:50.479
<v Speaker 3>this before the break, before you got in here, actually

1:19:51.720 --> 1:19:54.599
<v Speaker 3>does it lead to habit changes? Like let's say, you know,

1:19:54.800 --> 1:19:58.000
<v Speaker 3>we've a big part of the conversation has been when

1:19:58.040 --> 1:19:59.519
<v Speaker 3>it comes to the weight loss side of this has

1:19:59.520 --> 1:20:01.559
<v Speaker 3>been what's happened to companies that have come out and

1:20:01.600 --> 1:20:05.640
<v Speaker 3>said we're concerned that people will eat less. Fast food companies,

1:20:05.680 --> 1:20:08.160
<v Speaker 3>snack makers. We've seen share slide if snack makers as

1:20:08.160 --> 1:20:10.600
<v Speaker 3>a result of this. I mean, are people going to

1:20:10.600 --> 1:20:13.400
<v Speaker 3>immediately start eating like plant based veggie meals if they

1:20:13.400 --> 1:20:15.360
<v Speaker 3>start taking ozepic. No, they're not going to.

1:20:15.520 --> 1:20:16.519
<v Speaker 6>So do we know?

1:20:16.920 --> 1:20:19.040
<v Speaker 3>Yes, they might lose weight, but if they're not making

1:20:19.080 --> 1:20:21.720
<v Speaker 3>those those healthy habit changes, are we still going to

1:20:21.720 --> 1:20:24.240
<v Speaker 3>see the long term benefits from not being obese?

1:20:24.320 --> 1:20:26.559
<v Speaker 9>Yeah? I mean that's a good question. Like that was

1:20:26.760 --> 1:20:27.840
<v Speaker 9>I was just telling you both.

1:20:27.920 --> 1:20:31.639
<v Speaker 15>I was just at you know, the annual Obesity Week

1:20:31.680 --> 1:20:34.680
<v Speaker 15>conference in Dallas with all of the top obesity experts

1:20:34.760 --> 1:20:37.360
<v Speaker 15>you know, Eli, Lilly, Novo, Nordisk, they were there, and

1:20:37.400 --> 1:20:39.720
<v Speaker 15>that was a question that was being asked, is sort

1:20:39.760 --> 1:20:42.439
<v Speaker 15>of like, we have these drugs, they work really well,

1:20:42.840 --> 1:20:46.880
<v Speaker 15>what do we know about long term you know, weight management,

1:20:47.120 --> 1:20:51.639
<v Speaker 15>healthy lifestyle changes, Like there's sort of still this question

1:20:51.680 --> 1:20:55.720
<v Speaker 15>mark of what comes next and whether people are going

1:20:55.760 --> 1:21:00.679
<v Speaker 15>to need to do different exercises to sort of preserve

1:21:00.760 --> 1:21:03.479
<v Speaker 15>their lean muscle mass after they're losing so much weight

1:21:03.680 --> 1:21:06.920
<v Speaker 15>or if there are different diets that should be used

1:21:07.000 --> 1:21:10.000
<v Speaker 15>in conjunction with these drugs to you know, help improve

1:21:10.080 --> 1:21:12.760
<v Speaker 15>nutrition things like that. Like those are questions scientists are

1:21:12.840 --> 1:21:14.880
<v Speaker 15>asking right now and trying to figure out.

1:21:15.000 --> 1:21:15.960
<v Speaker 4>And long term effect.

1:21:16.040 --> 1:21:19.559
<v Speaker 2>If it's if you have to take the drug forever, yeah,

1:21:19.680 --> 1:21:21.559
<v Speaker 2>to keep the weight off, right.

1:21:21.760 --> 1:21:22.920
<v Speaker 4>Like we don't do we don't.

1:21:23.040 --> 1:21:25.120
<v Speaker 2>We don't really know the long long, long term effects,

1:21:25.120 --> 1:21:25.639
<v Speaker 2>do we, Right?

1:21:25.720 --> 1:21:28.040
<v Speaker 15>Yeah, I mean these drugs have been used for twenty

1:21:28.120 --> 1:21:31.400
<v Speaker 15>years in diabetes, and so we do know that they're safe.

1:21:31.439 --> 1:21:34.400
<v Speaker 15>But the problem is that with the shortage is happening

1:21:34.520 --> 1:21:36.800
<v Speaker 15>right now, like people are just going on and off

1:21:36.840 --> 1:21:39.719
<v Speaker 15>the drugs all the time, and it's it's not good.

1:21:39.960 --> 1:21:42.360
<v Speaker 3>I mean, why if these drugs have been used for

1:21:42.360 --> 1:21:44.800
<v Speaker 3>twenty years for diabetes, why are they just catching the

1:21:44.800 --> 1:21:45.960
<v Speaker 3>moment of weight loss?

1:21:46.120 --> 1:21:49.519
<v Speaker 15>Yeah, I mean they've scientists have kind of known that

1:21:49.560 --> 1:21:52.719
<v Speaker 15>there was this weight loss effect, but it's really only

1:21:53.720 --> 1:21:56.320
<v Speaker 15>sort of taken off and like entered the public consciousness

1:21:56.400 --> 1:21:57.120
<v Speaker 15>I think recently.

1:21:57.160 --> 1:21:59.839
<v Speaker 9>Like it's crazy. So it's it's pretty amazing.

1:21:59.880 --> 1:22:03.759
<v Speaker 15>And obviously with the success of wigov, which is Nova

1:22:03.800 --> 1:22:08.320
<v Speaker 15>Nordisk's you know, higher dose ozempic that's used for weight loss. Specifically,

1:22:09.520 --> 1:22:12.120
<v Speaker 15>all of all of the drug makers, biotech companies are

1:22:12.120 --> 1:22:14.040
<v Speaker 15>now trying to sort of like get a slice of this.

1:22:14.640 --> 1:22:17.000
<v Speaker 3>Uh ten seconds. Are they going to make a pill

1:22:17.080 --> 1:22:17.519
<v Speaker 3>version of this?

1:22:17.760 --> 1:22:19.880
<v Speaker 9>Yes, that's what they're trying to do right now.

1:22:20.320 --> 1:22:21.080
<v Speaker 4>Unbelievable.

1:22:21.080 --> 1:22:25.320
<v Speaker 2>But you think about all the clinical trials Alzheimer's sleep apnea.

1:22:25.000 --> 1:22:27.200
<v Speaker 9>Like it's like I said, this is alcohol use disorder.

1:22:27.360 --> 1:22:29.240
<v Speaker 4>I mean, is this the drug that just cures it

1:22:29.280 --> 1:22:30.320
<v Speaker 4>all for us?

1:22:30.720 --> 1:22:32.000
<v Speaker 9>We will see, all right.

1:22:31.880 --> 1:22:34.120
<v Speaker 4>Come back soon. That's an incredible story.

1:22:34.120 --> 1:22:36.400
<v Speaker 2>Madison Mueller something we talk about all the time, but

1:22:36.479 --> 1:22:38.080
<v Speaker 2>you really kind of put it all together if.

1:22:37.960 --> 1:22:40.120
<v Speaker 3>We told you she's on the ozempic Bee.

1:22:40.439 --> 1:22:43.080
<v Speaker 2>She's health reporter for Bloomberg News on the ozempic Beat.

1:22:44.439 --> 1:22:48.280
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1:22:48.520 --> 1:22:52.439
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