WEBVTT - Bachelor Data: Spilling the Tech Tea — Part 1

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<v Speaker 1>Hey, everyone, Welcome back to Bachler Happy Hour. I'm Joe

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<v Speaker 1>and I'm Serena, and we are here today with a

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<v Speaker 1>very special guest who has not been on The Bachelor. Susannah.

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<v Speaker 1>Welcome to a Bachelor happy Hour for our listeners. She

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<v Speaker 1>is also Bachelor Data. What a lot of people know you.

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<v Speaker 2>As Thanks for having me. I'm so excited to.

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<v Speaker 1>Be on of course, of course, where are you located?

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<v Speaker 1>Where do you live?

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<v Speaker 2>I'm joining from Denver, Colorado, So if anybody's been following me,

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<v Speaker 2>I actually started my whole Bachelor Data journey out in Boston, Massachusetts,

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<v Speaker 2>and then through working on this page, we were actually

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<v Speaker 2>able to move to our dreams. Stayed out here Colorado

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<v Speaker 2>for all the skiing and everything, living the good life

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<v Speaker 2>out here.

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<v Speaker 1>Nice. You are you from Boston?

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<v Speaker 2>No, I actually grew up in Austin, Texas, so moved

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<v Speaker 2>to Boston after college.

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<v Speaker 1>What do you How do you feel about Austin, Texas.

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<v Speaker 1>I'm actually going there for my brother bachelor party.

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<v Speaker 2>It was a really fun town to grow up in.

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<v Speaker 2>I haven't been back since twenty nineteen, so I think

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<v Speaker 2>it's a I think it's a pretty different city these days.

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<v Speaker 2>I saw it through the before it became cool, and

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<v Speaker 2>then it became cool around the time that I was

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<v Speaker 2>in college at UT Austin, and it's a it's a

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<v Speaker 2>really fun town.

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<v Speaker 1>Nice. Nice. Okay, so you went to University of Texas.

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<v Speaker 2>You said, yeah, I actually so. I majored in elementary education,

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<v Speaker 2>became an elementary teacher actually at the school I grew

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<v Speaker 2>up going to. And then I met my now partner,

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<v Speaker 2>Tim and we met in Austin, Texas, and then he

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<v Speaker 2>had to relocate for work up to Boston. And it

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<v Speaker 2>was through that whole process with work that bachelor came

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<v Speaker 2>to be, or bachelor data came to be. I got

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<v Speaker 2>a job out in Boston as basically like a tech

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<v Speaker 2>specialist helping teachers with technology and education, and that position

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<v Speaker 2>morphed into a technology director role. And on one of

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<v Speaker 2>my job applications, I lied and said I was proficient

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<v Speaker 2>in Excel, as we all do.

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<v Speaker 3>Yeah, no, shame, this is a safe space.

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<v Speaker 2>Yeah, all I could do if anybody does use Excel,

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<v Speaker 2>all I could do was like equal some and then

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<v Speaker 2>drag like a range of cells. And I was like, yeah,

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<v Speaker 2>I know how to use Excel, and ended up getting

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<v Speaker 2>the job and found out on the first day that

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<v Speaker 2>I had to actually be proficient and Excel that they

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<v Speaker 2>were really relying on that person to run reports, build

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<v Speaker 2>dashboards and stuff like that. So the first few months

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<v Speaker 2>I kind of struggled along with the help of my dad,

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<v Speaker 2>who's an engineer, constantly calling him up for help. And

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<v Speaker 2>then that Christmas break, I was home for Christmas busiting

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<v Speaker 2>my family and an ad came on the TV for

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<v Speaker 2>Colton season of The Bachelor, and my dad was like, Hey,

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<v Speaker 2>you should really consider analyzing something more fun as a

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<v Speaker 2>way to learn Excel instead of using this like state

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<v Speaker 2>testing data, which is really boring and dry. And I

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<v Speaker 2>was like, you know, maybe we can analyze like the

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<v Speaker 2>social media growth for Coulton's contestants. So I set up

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<v Speaker 2>as redsheet with all the contestants Instagram accounts, and every

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<v Speaker 2>single day of Colton's season, I would open up every

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<v Speaker 2>single one of their profiles and it would take their

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<v Speaker 2>follower accounts, and that way I could see what happened

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<v Speaker 2>on the show that led to the most social media growth.

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<v Speaker 2>And basically that became a project for about two years

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<v Speaker 2>for me to learn how to use Excel, and then

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<v Speaker 2>I started my Instagram account during Peter's season, so just

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<v Speaker 2>before the world shut down.

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<v Speaker 1>Okay, okay wo yeah yeah, okay, So wait were you

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<v Speaker 1>did you watch the show or was it just like random,

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<v Speaker 1>like let me just start analyzing, analyzing?

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<v Speaker 2>Oh god, no. So I started watching The Bachelor when

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<v Speaker 2>I was in college my freshman year. I was like

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<v Speaker 2>in my dorm board one day and I started watching.

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<v Speaker 2>I think it was Brad Womack season or Jake Pavelko

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<v Speaker 2>was one of those two. Was my first, and I

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<v Speaker 2>went back and watched previous ones. So I've been watching

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<v Speaker 2>the show since then. So I've watched Bachelor pad, I've

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<v Speaker 2>watched Winter Games, like I've done them all. And it

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<v Speaker 2>was just like a fun thing for me to watch

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<v Speaker 2>and you know, chat about with my friends, with my mom.

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<v Speaker 2>And the data part of it is where it really

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<v Speaker 2>got fun for me, because then I could, you know,

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<v Speaker 2>we have these assumptions that we make as we watch

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<v Speaker 2>the show, like the people who get more screen time,

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<v Speaker 2>the people get one on one dates, the fan favorites,

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<v Speaker 2>they're going to get more social media growth. But then

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<v Speaker 2>it started to really grow into something else where people

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<v Speaker 2>were like, well, if you wear a certain dress color

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<v Speaker 2>on night one, will you make it further, or if

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<v Speaker 2>you get the fireworks date or the horseback writing date

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<v Speaker 2>or the helicopter date, will you will you be eliminated

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<v Speaker 2>quickly or make it further? And it just kind of snowballed.

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<v Speaker 2>And now we I think last I looked, we have

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<v Speaker 2>analyzed over eighty different data points on the show, everything

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<v Speaker 2>from screen time, date types, social media growth ratings, like

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<v Speaker 2>we do it all.

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<v Speaker 1>Can you watch the show now and watch episode one

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<v Speaker 1>and kind of have a good feel for who you

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<v Speaker 1>think is gonna go far just based off just based

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<v Speaker 1>off of data.

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<v Speaker 2>I wish that I could, but unfortunately, so since I

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<v Speaker 2>analyze data right in numbers in general, I have to

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<v Speaker 2>be aware of every single variable that impacts the data

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<v Speaker 2>that we analyze. So, like social media growth is a

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<v Speaker 2>big one, right and one of the major things that

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<v Speaker 2>I have to keep an eye on that could impact

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<v Speaker 2>social media growth are spoilers. So in a lot of seasons,

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<v Speaker 2>spoilers are incorrect until like halfway through the season. We

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<v Speaker 2>saw that with Joey's season, the spoiler was that Daisy

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<v Speaker 2>one until part way through the season and then it

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<v Speaker 2>switched to Kelsey. But those are things that I have

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<v Speaker 2>to be aware of to see if they're impacting them.

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<v Speaker 2>I will say too, and I don't have any interest

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<v Speaker 2>in spoiling, So I'm not like Bachelor Fantake or like

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<v Speaker 2>the other accounts that like they're trying to dig to

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<v Speaker 2>find a specific spoiler, Like I don't care. So I

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<v Speaker 2>typically try to stay away from fueling spoilers, but I

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<v Speaker 2>have to keep an eye on them.

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<v Speaker 4>Do you have to keep an eye on them for

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<v Speaker 4>the purpose of seeing how they affect people's followings.

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<v Speaker 2>Yeah, it is, but it depends on the season. So

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<v Speaker 2>that's the interesting thing about social media growth. You have

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<v Speaker 2>some like most seasons, the spoilers will come out before

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<v Speaker 2>the season even starts to air, but a lot of

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<v Speaker 2>seasons they do not impact social media growth. So like

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<v Speaker 2>Clarentatious season, the spoiler about Zach Winning was out before

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<v Speaker 2>the season started to air, but he was non existent

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<v Speaker 2>on the social media trends until like the last three weeks.

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<v Speaker 1>Real quick, because I want to go back to the

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<v Speaker 1>beginning Culton season because it's also around my time, so

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<v Speaker 1>I want to ask about himself. Yeah, real quick, real quick,

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<v Speaker 1>you said on your Instagram story that you thought you

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<v Speaker 1>would never be invited on this podcast. Why did you think.

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<v Speaker 2>That, Well, you know, the thing that's interesting about my

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<v Speaker 2>page is I I will report the data regardless if

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<v Speaker 2>it's good or bad. You know, I I don't hold back.

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<v Speaker 2>I will say, especially as somebody who I started as

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<v Speaker 2>an elementary teacher, I did a lot on digital citizenship

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<v Speaker 2>and I've preached a lot of wanting to make the

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<v Speaker 2>Internet a better place just because as something that I've learned,

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<v Speaker 2>especially with my account is that negative content makes you

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<v Speaker 2>grow like crazy and not to like get like political

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<v Speaker 2>and stuff. But we can really see that outside of

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<v Speaker 2>the Bachelor universe as well, Like if you create negative content,

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<v Speaker 2>man it it creates divisiveness in the comments that pushes

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<v Speaker 2>your stuff through the algorithm. So over the all this.

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<v Speaker 4>Rage baiting we're seeing now on like TikTok, people like

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<v Speaker 4>intentionally making videos that like are just going to piss

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<v Speaker 4>people off for engagement.

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<v Speaker 2>Exactly, and like I've seen it in my own trends.

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<v Speaker 2>I analyze my own data obviously, and anytime I post

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<v Speaker 2>controversial things or things that air more on the negative

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<v Speaker 2>and critical side, I get a ton of social media growth.

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<v Speaker 2>And if I were to lean into that, I could

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<v Speaker 2>easily have like eight nine hundred thousand followers, but I'd

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<v Speaker 2>really try to be picky about what I do. You know,

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<v Speaker 2>I am critical of the franchise at times. I do

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<v Speaker 2>think that there are certain decisions sometimes where I'm like,

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<v Speaker 2>what were you guys thinking? This was not a great decision,

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<v Speaker 2>and it's so typically backed by the data. But I

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<v Speaker 2>have to say, like, mad respect you guys have me

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<v Speaker 2>on and also if anybody is listening, it was very

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<v Speaker 2>much like there's no data off the table on this conversation.

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<v Speaker 2>You don't need to, like, you know, hold back, and

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<v Speaker 2>I really respect that.

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<v Speaker 3>Yeah, I mean, are we follow you?

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<v Speaker 4>I started following you after my time on the show,

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<v Speaker 4>and Joe, I think around the same time I started following.

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<v Speaker 1>You, I was like, oh, wow, this is this is

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<v Speaker 1>like I don't I'm not really interested in like spoilers

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<v Speaker 1>for the show or anything like that because I just

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<v Speaker 1>don't really care. But when your page came up, I

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<v Speaker 1>was like, oh, I actually this is interesting, Like I

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<v Speaker 1>want to know how this shit works because it is

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<v Speaker 1>like I feel like, I so you started around Culton season,

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<v Speaker 1>which I was back at season so the season before.

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<v Speaker 1>But I do feel like that was kind of the

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<v Speaker 1>time where like people's social media accounts were really starting

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<v Speaker 1>to blow up, right.

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<v Speaker 2>And I do have some data points from before Coulton season,

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<v Speaker 2>Like I do have your data, but let's it was

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<v Speaker 2>really like twenty sixteen to twenty twenty that we really

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<v Speaker 2>saw just social media take off, not only for this show,

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<v Speaker 2>but also the influencing world outside of the Bachelor, for

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<v Speaker 2>other reality TV shows as well. I feel like that's

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<v Speaker 2>where people really started to watch just TV in general

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<v Speaker 2>and be like, Oh, I love this person that I'm watching.

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<v Speaker 2>I want to see their day to day lives. I

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<v Speaker 2>was even guilty that myself during Colton season. I was like,

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<v Speaker 2>Hannah Godwin has the best highlighter, Like I need to

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<v Speaker 2>go follow her to figure out which one it is.

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<v Speaker 2>And I still buy that one to this day, Like,

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<v Speaker 2>you know, I think that's where we really saw that pickup,

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<v Speaker 2>but also the influencing side of things which also really

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<v Speaker 2>fed into that. And then when the pandemic hit, that's

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<v Speaker 2>when TikTok came in and kind of started. We're now

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<v Speaker 2>starting to see decreases in that because people's attention is

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<v Speaker 2>now being spent over on TikTok.

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<v Speaker 1>Yeah, what are some data points you have on me?

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<v Speaker 2>Okay? Really interesting because pos I forgot that I had these,

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<v Speaker 2>so I was able to get through Reddit and then

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<v Speaker 2>also some of my own data points that I took

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<v Speaker 2>just out of curiosity for Becas season. So I have

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<v Speaker 2>all of your cast how many followers they had a

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<v Speaker 2>week before the show aired, and then I have data

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<v Speaker 2>points throughout the season plus a week after. But for you,

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<v Speaker 2>a week before Becca season aired, you had four hundred

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<v Speaker 2>twenty followers. That's it.

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<v Speaker 3>Yeah, yeah, and you were at like three posts.

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<v Speaker 1>I don't even think I would say in a week

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<v Speaker 1>before that, I just started my Instagram.

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<v Speaker 3>Yeah, and we didn't you make Instagram to go on

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<v Speaker 3>the show?

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<v Speaker 1>Yeah?

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<v Speaker 2>You actually your cast. There were quite a few men

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<v Speaker 2>who had big followings. One of them, I will say

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<v Speaker 2>was buying followers, but he was pretty irrelevant. Who was

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<v Speaker 2>Leo that is yeah, yeah, yeah, we don't even talk

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<v Speaker 2>about it. But there were people with like one hundred

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<v Speaker 2>and seventy seven thousand followers Camille. We had a lot

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<v Speaker 2>of contestants who like actually had a decent following. Colton

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<v Speaker 2>Underwood had forty two thousand followers. But what's really interesting

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<v Speaker 2>is that Joe four hundred and twenty followers, less than

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<v Speaker 2>twenty four hours after the premiere aired, he was nearly

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<v Speaker 2>at ten thousand followers already, which was pretty big back then.

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<v Speaker 2>And then the by the end of the season, so

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<v Speaker 2>a week before the finale aired, he had seventy four

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<v Speaker 2>thousand followers. Reminder, if you guys have forgotten, Joe was

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<v Speaker 2>eliminated night one. So that's pretty crazy.

0:11:33.320 --> 0:11:34.319
<v Speaker 3>That's crazy.

0:11:34.880 --> 0:11:35.440
<v Speaker 1>Yeah, I was.

0:11:36.080 --> 0:11:38.080
<v Speaker 3>I don't even know if I had that many followers.

0:11:38.200 --> 0:11:40.560
<v Speaker 1>I remember it being crazy. I probably lost all those

0:11:40.600 --> 0:11:41.960
<v Speaker 1>people now I don't know why.

0:11:42.040 --> 0:11:44.320
<v Speaker 4>I mean, yeah, wow, shout out if you're listening to

0:11:44.320 --> 0:11:46.760
<v Speaker 4>this podcast and you were one of those og seventy

0:11:46.840 --> 0:11:48.840
<v Speaker 4>k followers.

0:11:48.880 --> 0:11:51.120
<v Speaker 2>And then so the big thing about the end of

0:11:51.160 --> 0:11:55.560
<v Speaker 2>Becca season was Bachelor and Paradise aired the next day.

0:11:55.840 --> 0:11:58.800
<v Speaker 2>So right after the finale, I don't have data points

0:11:58.800 --> 0:12:01.000
<v Speaker 2>because again I really wasn't doing this seriously back then.

0:12:01.480 --> 0:12:04.680
<v Speaker 2>But a week later, Joe already had one hundred eighty

0:12:04.679 --> 0:12:06.120
<v Speaker 2>six thousand followers.

0:12:06.800 --> 0:12:09.840
<v Speaker 1>How can you how that's crazy? How can you tell

0:12:10.360 --> 0:12:14.120
<v Speaker 1>if somebody can you actually see I've never bought followers,

0:12:14.120 --> 0:12:16.080
<v Speaker 1>but can you tell if somebody is like you can

0:12:16.120 --> 0:12:21.920
<v Speaker 1>actually tell? Because you how like, what's the.

0:12:20.600 --> 0:12:22.360
<v Speaker 2>Yeah, So it takes. It takes some time to research.

0:12:22.400 --> 0:12:23.720
<v Speaker 2>And let me tell you, guys, I was so happy

0:12:23.760 --> 0:12:26.240
<v Speaker 2>when I looked into y'all's followings because I have scrapers

0:12:26.320 --> 0:12:28.960
<v Speaker 2>running on the back end that runs everybody's like counts

0:12:29.000 --> 0:12:33.560
<v Speaker 2>and like important people, former leads, et cetera. And I

0:12:33.600 --> 0:12:35.760
<v Speaker 2>can't just look at a data set and be like, yeah,

0:12:35.800 --> 0:12:38.000
<v Speaker 2>they're buying followers. So there's a lot of investigation that

0:12:38.040 --> 0:12:39.240
<v Speaker 2>needs to go into it. But the big things that

0:12:39.280 --> 0:12:42.000
<v Speaker 2>we look at are just sudden gains in one day

0:12:42.559 --> 0:12:45.320
<v Speaker 2>and then the next day a sudden loss. So anytime

0:12:45.320 --> 0:12:47.280
<v Speaker 2>I see big gains, like I was looking through y'all'

0:12:47.320 --> 0:12:49.520
<v Speaker 2>follower accounts last night to be like, oh, should I

0:12:49.600 --> 0:12:52.480
<v Speaker 2>not bring up buying followers? But I can, because you

0:12:52.480 --> 0:12:53.200
<v Speaker 2>guys are in the clear.

0:12:53.760 --> 0:12:56.680
<v Speaker 1>We're losing. I'm losing. I lose on a consistent basis.

0:12:56.679 --> 0:12:58.760
<v Speaker 2>I don't even know what I did, but I was

0:12:58.800 --> 0:13:00.559
<v Speaker 2>looking through your accounts, and I was looking at when

0:13:00.559 --> 0:13:02.880
<v Speaker 2>you guys got married, but I didn't know your wedding

0:13:02.960 --> 0:13:04.720
<v Speaker 2>date off the top of my head, and I saw

0:13:04.800 --> 0:13:07.360
<v Speaker 2>both of you guys suddenly gain that one month. It

0:13:07.400 --> 0:13:09.360
<v Speaker 2>was twenty twenty two, right October.

0:13:09.760 --> 0:13:12.000
<v Speaker 3>Yes, that was our courthouse wedding.

0:13:12.200 --> 0:13:12.800
<v Speaker 1>Courthouse wedding.

0:13:13.000 --> 0:13:15.319
<v Speaker 2>Yeah, yeah, so I saw both of you guys gain.

0:13:15.480 --> 0:13:17.559
<v Speaker 2>So whenever I see gains like that, the first thing

0:13:17.559 --> 0:13:19.600
<v Speaker 2>I do is I go in and I investigate first,

0:13:19.640 --> 0:13:21.640
<v Speaker 2>like was there anything in the media happening with them?

0:13:21.679 --> 0:13:23.720
<v Speaker 2>So I searched during those days and I was like, boom,

0:13:23.720 --> 0:13:27.120
<v Speaker 2>they got married. But I'll see were there any controversies happening.

0:13:27.440 --> 0:13:29.439
<v Speaker 2>I'll take a look through a feed and see if

0:13:29.440 --> 0:13:32.440
<v Speaker 2>any post went viral around the time that that post

0:13:32.520 --> 0:13:34.960
<v Speaker 2>went up. And I'm seeing those gains, like there's a

0:13:35.000 --> 0:13:37.880
<v Speaker 2>lot that feeds into it. The other thing that I'll

0:13:37.880 --> 0:13:40.760
<v Speaker 2>look at is engagement on posts to see like the

0:13:41.000 --> 0:13:44.120
<v Speaker 2>view count versus the likes versus the follows. And then

0:13:44.400 --> 0:13:46.520
<v Speaker 2>the last thing that I'll look at too whenever somebody,

0:13:46.559 --> 0:13:49.240
<v Speaker 2>when I suspect somebody is I'll go and look at

0:13:49.240 --> 0:13:51.360
<v Speaker 2>their following list where you can see people who have

0:13:51.400 --> 0:13:54.120
<v Speaker 2>followed them. And the way Instagram displays that is it

0:13:54.160 --> 0:13:57.040
<v Speaker 2>shows the most recent people who followed on that list,

0:13:57.520 --> 0:14:00.480
<v Speaker 2>and you can just you can look down that list.

0:14:00.640 --> 0:14:01.760
<v Speaker 2>It looks like a bunch of bots.

0:14:01.840 --> 0:14:07.319
<v Speaker 1>Yeah interest, have have you ever had anyone from our

0:14:07.480 --> 0:14:09.960
<v Speaker 1>franchise or any franchise.

0:14:10.000 --> 0:14:13.240
<v Speaker 4>I guess because you you do data on other reality

0:14:13.280 --> 0:14:13.760
<v Speaker 4>shows as well.

0:14:13.840 --> 0:14:17.600
<v Speaker 1>Right, reach out to you and kind of like like

0:14:18.280 --> 0:14:20.080
<v Speaker 1>upset with you, like any like crazy?

0:14:21.000 --> 0:14:24.440
<v Speaker 4>Yeah, like don't like, don't expose me or like tell

0:14:24.520 --> 0:14:26.600
<v Speaker 4>me how to get more followers.

0:14:27.520 --> 0:14:28.160
<v Speaker 2>I've had one.

0:14:28.800 --> 0:14:30.920
<v Speaker 1>Really, really, who could you tell us? You don't have

0:14:30.960 --> 0:14:31.880
<v Speaker 1>to if you don't want to.

0:14:32.120 --> 0:14:34.360
<v Speaker 2>Tell you guys after this, okay, tell us object.

0:14:34.560 --> 0:14:36.960
<v Speaker 1>I do have a question, So, like I do know

0:14:37.000 --> 0:14:41.520
<v Speaker 1>a way people, So, like, I'm assuming I'm losing I

0:14:41.560 --> 0:14:45.240
<v Speaker 1>lose followers kind of on a consistent basis. You know,

0:14:45.360 --> 0:14:48.000
<v Speaker 1>I only grew followers I'm not, like, not from being

0:14:48.000 --> 0:14:50.360
<v Speaker 1>a content creator, but from being on a television show,

0:14:50.400 --> 0:14:53.200
<v Speaker 1>which then you are somewhat relevant and you're in the

0:14:53.240 --> 0:14:55.520
<v Speaker 1>news and that's kind of how you grow. So since

0:14:55.520 --> 0:15:02.760
<v Speaker 1>I'm off a show, I'm constantly losing followers. Why is that? Like,

0:15:02.800 --> 0:15:05.480
<v Speaker 1>why is it just like people are just like I

0:15:05.520 --> 0:15:07.240
<v Speaker 1>no longer want to I mean obviously people are like

0:15:07.280 --> 0:15:10.400
<v Speaker 1>I no longer want to follow him, But why is

0:15:10.440 --> 0:15:14.280
<v Speaker 1>it like it's almost like kind of constant.

0:15:14.320 --> 0:15:15.040
<v Speaker 3>It's a pattern.

0:15:15.120 --> 0:15:15.920
<v Speaker 1>It's like a pattern.

0:15:17.040 --> 0:15:19.520
<v Speaker 2>Yeah, So I've listened to a lot of interviews too

0:15:19.560 --> 0:15:23.360
<v Speaker 2>from the Instagram CEO Adam Masiri on this and it's

0:15:23.400 --> 0:15:25.800
<v Speaker 2>really interesting. So people are first and foremost people are

0:15:25.840 --> 0:15:28.840
<v Speaker 2>constantly auditing the lists that they follow, so be it

0:15:29.080 --> 0:15:31.160
<v Speaker 2>they look through their following list to clean it up

0:15:31.200 --> 0:15:34.000
<v Speaker 2>a bit, or they're swiping through stories and they see

0:15:34.000 --> 0:15:36.000
<v Speaker 2>stories from somebody they're like, I'm just not interested in

0:15:36.040 --> 0:15:39.920
<v Speaker 2>this person anymore and they unfollow. It's really so many

0:15:39.960 --> 0:15:43.040
<v Speaker 2>different variables. But also a lot of people are, especially

0:15:43.080 --> 0:15:44.880
<v Speaker 2>in the last year and a half with all of

0:15:44.920 --> 0:15:47.720
<v Speaker 2>the TikTok and meta and what people are doing with

0:15:47.760 --> 0:15:50.120
<v Speaker 2>their data, a lot of people are deleting their accounts.

0:15:50.520 --> 0:15:52.960
<v Speaker 2>There's so many different variables there, but the biggest one

0:15:53.000 --> 0:15:55.240
<v Speaker 2>I think is really just the people auditing their following

0:15:55.240 --> 0:15:57.000
<v Speaker 2>lists and seeing who they want to follow and who

0:15:57.000 --> 0:16:01.080
<v Speaker 2>they don't. But and it's also so it's really interesting

0:16:01.120 --> 0:16:03.960
<v Speaker 2>the way the Bachelor franchise with social media growth happens

0:16:04.080 --> 0:16:06.000
<v Speaker 2>versus something like Love is Blind, for example. It's my

0:16:06.080 --> 0:16:09.880
<v Speaker 2>favorite example comparing those two because two very different platforms. Right,

0:16:10.240 --> 0:16:14.280
<v Speaker 2>the Bachelor franchise, whenever a season ends airing, right, it's

0:16:14.320 --> 0:16:16.400
<v Speaker 2>available on Hulu that you can watch for a certain

0:16:16.400 --> 0:16:18.880
<v Speaker 2>amount of time, and then it disappears like you can't

0:16:18.920 --> 0:16:21.400
<v Speaker 2>just go on to Hulu and just watch Matt James

0:16:21.440 --> 0:16:24.400
<v Speaker 2>season for example, or Katie Thurston season. You really have

0:16:24.440 --> 0:16:26.040
<v Speaker 2>to go dig for it or go on Amazon and

0:16:26.080 --> 0:16:29.080
<v Speaker 2>like rent this season or by this season. Whereas other

0:16:29.240 --> 0:16:32.040
<v Speaker 2>network shows like Love Is Blind, for example, whenever a

0:16:32.080 --> 0:16:35.680
<v Speaker 2>new season drops, you'll see that contestants from previous seasons

0:16:35.760 --> 0:16:38.040
<v Speaker 2>see a big gain in social media growth because people

0:16:38.120 --> 0:16:40.240
<v Speaker 2>start to watch that season and they're like, oh, let

0:16:40.280 --> 0:16:42.480
<v Speaker 2>me go back and watch the old seasons. And then

0:16:42.480 --> 0:16:44.840
<v Speaker 2>they'll watch season one and be like, oh, Ganina, let

0:16:44.880 --> 0:16:46.360
<v Speaker 2>me go follow her and see what she's up to

0:16:46.480 --> 0:16:49.200
<v Speaker 2>now all these years later. So it's really different the

0:16:49.280 --> 0:16:52.120
<v Speaker 2>viewing habits and the following habits of different networks as well.

0:16:52.840 --> 0:16:55.480
<v Speaker 3>That is interesting. Do you ever track engagement rate?

0:16:56.320 --> 0:16:59.760
<v Speaker 2>I do, and it's really interesting because, especially during a season,

0:16:59.800 --> 0:17:03.360
<v Speaker 2>to see engagement rates of who's interacting on which posts

0:17:03.760 --> 0:17:08.000
<v Speaker 2>will typically see that, especially in this post twenty twenty world,

0:17:08.520 --> 0:17:11.040
<v Speaker 2>a lot of people are engaging really negatively on the

0:17:11.880 --> 0:17:16.280
<v Speaker 2>more like villain edits of the show or people who

0:17:16.320 --> 0:17:18.840
<v Speaker 2>are getting arguments within the house. They'll be like team

0:17:18.920 --> 0:17:20.680
<v Speaker 2>so and so or Team SO and so. Then people

0:17:20.720 --> 0:17:23.000
<v Speaker 2>fight within the comments that typically drives a lot of

0:17:23.040 --> 0:17:26.840
<v Speaker 2>the engagement. And then you also have people really wanting

0:17:26.880 --> 0:17:29.400
<v Speaker 2>to support and commenting on everything for the fan favorites

0:17:29.440 --> 0:17:32.720
<v Speaker 2>each season. But that's actually one of the data points

0:17:32.720 --> 0:17:35.639
<v Speaker 2>that I tracked during Colton season. My first one was like,

0:17:36.240 --> 0:17:38.679
<v Speaker 2>did anybody do brand deals in the middle of the season,

0:17:38.800 --> 0:17:40.919
<v Speaker 2>So how many ads they did? Because that was allowed

0:17:40.920 --> 0:17:43.760
<v Speaker 2>back then and now I don't think it is allowed anymore. Yeah,

0:17:43.800 --> 0:17:47.480
<v Speaker 2>And then also engagement rates. I'll track the percent engagement

0:17:47.560 --> 0:17:49.480
<v Speaker 2>rate that I pull from another app. I'll pull it

0:17:49.520 --> 0:17:51.199
<v Speaker 2>a few times during the season just to see how

0:17:51.240 --> 0:17:52.760
<v Speaker 2>it changes for contestants.

0:17:53.359 --> 0:17:57.119
<v Speaker 1>Why do you think? Okay, so you mentioned like you

0:17:57.160 --> 0:18:01.679
<v Speaker 1>started around around Colton season, and that was even like

0:18:01.760 --> 0:18:04.480
<v Speaker 1>before then, there was I remember, I want to say,

0:18:04.480 --> 0:18:07.640
<v Speaker 1>even like Nick Faiel's season of The Bachelor, a lot

0:18:07.680 --> 0:18:12.359
<v Speaker 1>of the women like it wasn't crazy because I remember

0:18:12.440 --> 0:18:14.239
<v Speaker 1>going on the show doing my own research, and it

0:18:14.280 --> 0:18:17.879
<v Speaker 1>wasn't crazy for you know, a few of the girls

0:18:17.880 --> 0:18:21.240
<v Speaker 1>to get one hundred thousand followers night one now like

0:18:21.760 --> 0:18:23.879
<v Speaker 1>and you know, you think about like Peter Webber season,

0:18:23.880 --> 0:18:26.639
<v Speaker 1>and there was so many women that got such a

0:18:26.720 --> 0:18:31.159
<v Speaker 1>large following, we don't really see that anymore. Even Joey's season,

0:18:31.200 --> 0:18:33.960
<v Speaker 1>which was fairly big. I feel like a lot of

0:18:33.960 --> 0:18:36.639
<v Speaker 1>the women didn't really blow up till later on.

0:18:37.760 --> 0:18:40.119
<v Speaker 4>There's only like a select few from my I mean,

0:18:40.160 --> 0:18:41.920
<v Speaker 4>correct us if we're wrong, you're you have all the

0:18:41.960 --> 0:18:44.040
<v Speaker 4>data to tell us if we're right or wrong.

0:18:44.119 --> 0:18:48.840
<v Speaker 2>But well, actually, so Joey's season, Maria and Daisy actually

0:18:48.880 --> 0:18:51.920
<v Speaker 2>grew faster at the beginning of the season than anybody

0:18:51.960 --> 0:18:54.720
<v Speaker 2>did on Peter season. But Peter season was the peak

0:18:54.840 --> 0:18:57.120
<v Speaker 2>growth that we saw in this franchise. Nobody grew as

0:18:57.160 --> 0:19:01.200
<v Speaker 2>fast as they did on Peter season until Joey's season.

0:19:01.240 --> 0:19:03.800
<v Speaker 2>But Joey's season, they actually grew really quickly, but then

0:19:03.880 --> 0:19:05.959
<v Speaker 2>towards the end of the season it didn't speed up

0:19:05.960 --> 0:19:07.520
<v Speaker 2>as much as we used to see back.

0:19:07.400 --> 0:19:07.840
<v Speaker 1>In the day.

0:19:08.280 --> 0:19:10.440
<v Speaker 2>So if people haven't seen the data report, so I

0:19:10.480 --> 0:19:11.920
<v Speaker 2>actually do post and you can see it on my

0:19:11.960 --> 0:19:13.800
<v Speaker 2>page right now. It's one of my most recent posts.

0:19:13.840 --> 0:19:16.160
<v Speaker 2>You can see their social media growth through the whole

0:19:16.200 --> 0:19:19.639
<v Speaker 2>season for the final four contestants. What's really interesting if

0:19:19.720 --> 0:19:22.280
<v Speaker 2>you haven't seen this data before, is that the growth

0:19:22.320 --> 0:19:24.520
<v Speaker 2>is really fun to watch during the season, but the

0:19:24.600 --> 0:19:28.040
<v Speaker 2>last three weeks in especially post finale, that's where the

0:19:28.080 --> 0:19:31.960
<v Speaker 2>majority of growth happens. And that is still that way

0:19:32.000 --> 0:19:35.840
<v Speaker 2>to this day. But those games were a higher rate

0:19:36.040 --> 0:19:38.080
<v Speaker 2>back in twenty twenty than they were these days.

0:19:39.000 --> 0:19:43.520
<v Speaker 4>Okay, yeah, I remember, both on The Bachelor and on Paradise,

0:19:44.000 --> 0:19:47.239
<v Speaker 4>my biggest bump of followers was at the very end,

0:19:47.359 --> 0:19:49.920
<v Speaker 4>if not like after my time on the show had ended.

0:19:50.200 --> 0:19:54.520
<v Speaker 1>Yeah, yeah for me, well, our season of Paradise had

0:19:54.560 --> 0:19:57.199
<v Speaker 1>felt like my growth was really towards the end. It

0:19:57.240 --> 0:19:59.320
<v Speaker 1>was like the last couple episodes and then like a

0:19:59.400 --> 0:20:01.960
<v Speaker 1>month after her and then it's slowed down to.

0:20:02.840 --> 0:20:06.520
<v Speaker 2>Paradise also used to be a huge social media gainer,

0:20:06.720 --> 0:20:08.520
<v Speaker 2>like that was the show that you went on to

0:20:08.560 --> 0:20:11.160
<v Speaker 2>gain the most social media also or the main most

0:20:11.160 --> 0:20:14.560
<v Speaker 2>growth on social media. Also a quick note on Peter's season.

0:20:14.720 --> 0:20:17.040
<v Speaker 2>This is a really interesting point too, because if people

0:20:17.119 --> 0:20:19.280
<v Speaker 2>are new here, I know that there are a lot

0:20:19.359 --> 0:20:21.520
<v Speaker 2>of people that are like, ooh, we don't want people

0:20:21.600 --> 0:20:23.280
<v Speaker 2>on this show that are gaining followers. We want this

0:20:23.320 --> 0:20:25.879
<v Speaker 2>to be focused on love. And then they'll cite things

0:20:25.880 --> 0:20:28.640
<v Speaker 2>like you know, Maddie and Hannah Ann like they went

0:20:28.680 --> 0:20:30.240
<v Speaker 2>on the show for love, they didn't have a big

0:20:30.280 --> 0:20:34.399
<v Speaker 2>social media following. That's wrong. So Maddie before the season

0:20:34.440 --> 0:20:36.600
<v Speaker 2>started to air, she had over forty thousand followers on

0:20:36.640 --> 0:20:39.960
<v Speaker 2>Instagram already, and Hannah Ann had eighty seven thousand followers.

0:20:41.800 --> 0:20:44.439
<v Speaker 4>I mean, look, that doesn't necessarily obviously we know that

0:20:44.440 --> 0:20:46.680
<v Speaker 4>doesn't necessarily mean they didn't go on the show for love,

0:20:46.680 --> 0:20:50.040
<v Speaker 4>but it definitely disproves the fact that, oh, you have

0:20:50.119 --> 0:20:52.840
<v Speaker 4>to have like ninety followers on Instagram to be coming

0:20:52.880 --> 0:20:56.080
<v Speaker 4>on for genuine reasons exactly, like there's people that can

0:20:56.119 --> 0:20:59.440
<v Speaker 4>come on with disingenuous reasons at ninety followers or nine

0:20:59.480 --> 0:21:02.240
<v Speaker 4>thousand or ninety thousand or good reasons.

0:21:02.280 --> 0:21:06.520
<v Speaker 2>Also and also statistically one person out of the thirty

0:21:06.560 --> 0:21:09.360
<v Speaker 2>contestants are gonna make it in the end, So most

0:21:09.400 --> 0:21:11.760
<v Speaker 2>people know that their odds of winning are pretty low,

0:21:12.240 --> 0:21:14.520
<v Speaker 2>but that doesn't mean that they aren't there for the shot,

0:21:14.560 --> 0:21:17.399
<v Speaker 2>because like they have seen, there are so many amazing

0:21:17.440 --> 0:21:20.000
<v Speaker 2>relationships that have come out of this franchise, and if

0:21:20.040 --> 0:21:22.320
<v Speaker 2>it's not on the main show, there's a good chance

0:21:22.320 --> 0:21:25.040
<v Speaker 2>they can get on Paradise and I don't know, crazy enough,

0:21:25.160 --> 0:21:27.480
<v Speaker 2>lots of people end up getting married, who go on Paradise, Like,

0:21:27.960 --> 0:21:30.240
<v Speaker 2>there are so many odd, so many different ways that

0:21:30.240 --> 0:21:31.720
<v Speaker 2>you can find love on this show.

0:21:31.880 --> 0:21:34.600
<v Speaker 4>Yeah, and you're just exposed to this new dating pool

0:21:34.600 --> 0:21:36.160
<v Speaker 4>that even if it doesn't work out on the show,

0:21:36.200 --> 0:21:38.680
<v Speaker 4>there's plenty of people that have met in the Bachelor

0:21:38.720 --> 0:21:44.840
<v Speaker 4>world off camera that it then works out.

0:21:48.160 --> 0:21:52.040
<v Speaker 1>Do you think there is there an edge to having

0:21:52.119 --> 0:21:57.679
<v Speaker 1>a following as far as growing on social media prior

0:21:57.760 --> 0:22:00.359
<v Speaker 1>to going on the show, So like would so like

0:22:00.400 --> 0:22:03.400
<v Speaker 1>I had four hundred and twenty followers and you said,

0:22:03.440 --> 0:22:06.639
<v Speaker 1>I think, let's call it. Colton had forty five thousand.

0:22:07.119 --> 0:22:10.840
<v Speaker 1>Does he have an edge in the algorithm to grow

0:22:12.160 --> 0:22:14.240
<v Speaker 1>more and at a faster rate? Like is Instagram going

0:22:14.280 --> 0:22:18.320
<v Speaker 1>to push him out more than they would to somebody

0:22:18.359 --> 0:22:20.840
<v Speaker 1>that has nothing? Or is there kind of an even

0:22:20.840 --> 0:22:21.439
<v Speaker 1>playing field.

0:22:21.960 --> 0:22:24.520
<v Speaker 2>There's a combination of factors there, right, and especially it's

0:22:24.640 --> 0:22:26.720
<v Speaker 2>very different in this day and age now with TikTok

0:22:26.760 --> 0:22:28.439
<v Speaker 2>than it was before, because like I feel like at

0:22:28.480 --> 0:22:30.600
<v Speaker 2>Colton or Peter season, for example, I have it pulled

0:22:30.680 --> 0:22:33.480
<v Speaker 2>up here. There was a contestant named Lauren Jones. She

0:22:33.520 --> 0:22:36.480
<v Speaker 2>went on the season. She had one hundred forty thousand followers,

0:22:36.560 --> 0:22:39.399
<v Speaker 2>before the season's hard here, nobody knows who she is.

0:22:39.440 --> 0:22:41.199
<v Speaker 2>She actually I think made it to like week four

0:22:41.280 --> 0:22:44.399
<v Speaker 2>or five, but she hardly had any screen time during

0:22:44.400 --> 0:22:47.280
<v Speaker 2>the season, So that's a big impact on that variable too.

0:22:47.359 --> 0:22:49.199
<v Speaker 2>Or even if we look back at Zach's season, there

0:22:49.240 --> 0:22:52.800
<v Speaker 2>was a contestant, Victoria j. She had like nine hundred

0:22:52.800 --> 0:22:56.399
<v Speaker 2>thousand followers on TikTok, and you know, she hardly got

0:22:56.440 --> 0:22:58.359
<v Speaker 2>any screen time, and even though she was making a

0:22:58.400 --> 0:23:00.880
<v Speaker 2>lot of content, it really didn't pick up because people

0:23:00.920 --> 0:23:03.600
<v Speaker 2>didn't recognize her from seeing them on the show because

0:23:04.000 --> 0:23:05.919
<v Speaker 2>they didn't see her as much. So, but if we

0:23:05.960 --> 0:23:09.600
<v Speaker 2>look at Daisy for example, this season, Daisy had a

0:23:09.680 --> 0:23:12.400
<v Speaker 2>following before she went on the show from TikTok, So

0:23:12.440 --> 0:23:15.399
<v Speaker 2>she had before episode one air she had forty three

0:23:15.480 --> 0:23:18.639
<v Speaker 2>thousand followers on TikTok, and then on Instagram she had

0:23:18.680 --> 0:23:20.680
<v Speaker 2>twenty thousand followers. And that's because she had already been

0:23:20.680 --> 0:23:23.520
<v Speaker 2>making a lot of content on her cochlear implant and

0:23:23.560 --> 0:23:25.600
<v Speaker 2>all that stuff that she had kind of built a following.

0:23:25.640 --> 0:23:29.080
<v Speaker 2>But she already had that skill under her belt on

0:23:29.160 --> 0:23:32.240
<v Speaker 2>how to create content, how to tell stories that that

0:23:32.640 --> 0:23:35.639
<v Speaker 2>coupled with her strong storyline episode one and then getting

0:23:35.680 --> 0:23:39.680
<v Speaker 2>the first date. It was just the perfect combination that

0:23:39.880 --> 0:23:42.879
<v Speaker 2>it just blew her up in the algorithm. So what

0:23:42.880 --> 0:23:45.960
<v Speaker 2>I always tell people is, especially people who just watched

0:23:46.040 --> 0:23:49.439
<v Speaker 2>this show, we want people on the show who know

0:23:49.520 --> 0:23:51.639
<v Speaker 2>how to make content on social media because it's this

0:23:51.840 --> 0:23:55.560
<v Speaker 2>like symbiotic relationship that they get put on the show.

0:23:55.600 --> 0:23:58.320
<v Speaker 2>They're there for love, et cetera. But we're also going

0:23:58.359 --> 0:23:59.800
<v Speaker 2>to get a lot of great content from them. That's

0:24:00.119 --> 0:24:02.080
<v Speaker 2>to bring in all these new viewers. Like we saw

0:24:02.080 --> 0:24:05.159
<v Speaker 2>it happen during Joey's season with Maria and Daisy. It

0:24:05.200 --> 0:24:06.960
<v Speaker 2>brought in a whole new fan base from gen Z

0:24:07.119 --> 0:24:10.199
<v Speaker 2>that just weren't watching the show. So it's they do

0:24:10.320 --> 0:24:12.200
<v Speaker 2>kind of have a leg up mainly because of the skill,

0:24:12.240 --> 0:24:14.840
<v Speaker 2>but it also really comes down to what's being shown on.

0:24:14.800 --> 0:24:18.520
<v Speaker 3>The show, right, that makes so much sense. That's so interesting.

0:24:19.080 --> 0:24:21.199
<v Speaker 4>I remember when I was on I was working at

0:24:21.240 --> 0:24:25.240
<v Speaker 4>a PR agency and my bosses were like, girl, you

0:24:25.320 --> 0:24:28.879
<v Speaker 4>got to post something like post something like once a week,

0:24:29.280 --> 0:24:32.959
<v Speaker 4>post on your page like every day on stories And

0:24:33.000 --> 0:24:35.840
<v Speaker 4>I was like, I can't do that, Like I don't

0:24:35.840 --> 0:24:38.080
<v Speaker 4>think I can do that, And like TikTok was new

0:24:38.160 --> 0:24:40.920
<v Speaker 4>and I was like, I don't even I just got it,

0:24:41.000 --> 0:24:42.440
<v Speaker 4>like I don't even know what to do on here.

0:24:42.480 --> 0:24:45.080
<v Speaker 4>And obviously at the time that was the right decision

0:24:45.080 --> 0:24:47.439
<v Speaker 4>for me from a personal perspective, It just like I

0:24:47.480 --> 0:24:50.280
<v Speaker 4>wasn't ready and I just didn't know. But now looking

0:24:50.359 --> 0:24:54.640
<v Speaker 4>back hindsight the business side of things, like they were right.

0:24:54.680 --> 0:24:56.679
<v Speaker 4>I mean, I look at Daisy who was posting like

0:24:56.720 --> 0:25:00.000
<v Speaker 4>almost every single week she had story times she had struck.

0:25:00.080 --> 0:25:03.360
<v Speaker 4>Sure like she came at it from such a smart angle.

0:25:03.440 --> 0:25:05.720
<v Speaker 4>If we're just talking strictly about social media growth after

0:25:05.760 --> 0:25:06.760
<v Speaker 4>the show, don't you think?

0:25:07.320 --> 0:25:10.120
<v Speaker 2>Yeah, absolutely, And I think it's one of those things that,

0:25:10.880 --> 0:25:13.160
<v Speaker 2>you know, social media is just such an amazing tool.

0:25:13.440 --> 0:25:16.560
<v Speaker 2>It It allows contestants on this show to bring people

0:25:16.600 --> 0:25:19.840
<v Speaker 2>into their lives. Be it so we can see Daisy's

0:25:19.880 --> 0:25:22.600
<v Speaker 2>story now with her moving to Vegas with her boyfriend

0:25:22.640 --> 0:25:25.240
<v Speaker 2>and you know how that's impacting her life and all

0:25:25.320 --> 0:25:27.840
<v Speaker 2>with the cochlear implant and everything. Or even you know,

0:25:27.920 --> 0:25:29.879
<v Speaker 2>watching Joe and Kelsey go on Dancing with the Stars

0:25:29.880 --> 0:25:31.800
<v Speaker 2>and seeing what's happening in their day to day lives.

0:25:32.080 --> 0:25:34.280
<v Speaker 2>You know, you think back to you know, even before

0:25:34.359 --> 0:25:36.760
<v Speaker 2>Joe went on Dancing with the Stars, for example, the

0:25:36.800 --> 0:25:38.600
<v Speaker 2>show Dancing with the Stars. It's amazing, right, you get

0:25:38.600 --> 0:25:40.879
<v Speaker 2>to see this competition show. But what we used to

0:25:40.880 --> 0:25:44.080
<v Speaker 2>be limited to before social media became a thing was

0:25:44.119 --> 0:25:47.200
<v Speaker 2>whatever we were shown on TV. So Dance with the Stars,

0:25:47.240 --> 0:25:50.119
<v Speaker 2>for example, we got that two minute package that we

0:25:50.160 --> 0:25:51.919
<v Speaker 2>got to see them practicing during the week, and that

0:25:52.119 --> 0:25:55.480
<v Speaker 2>was it. But nowadays with social media, we can see

0:25:55.760 --> 0:25:58.480
<v Speaker 2>what's happening in between each episode on Dancing with the Stars.

0:25:58.480 --> 0:26:01.320
<v Speaker 2>What's happening with practice? Are they doing like fun little dances?

0:26:01.320 --> 0:26:04.080
<v Speaker 2>Are they you know, with other his day day anning

0:26:04.160 --> 0:26:08.120
<v Speaker 2>with Yeah, exactly, like the whole Brooks and Glub thing.

0:26:08.280 --> 0:26:10.680
<v Speaker 2>Like there was a whole extra story this last season

0:26:10.720 --> 0:26:13.119
<v Speaker 2>on Dancing with the Star that was happening just on

0:26:13.160 --> 0:26:16.240
<v Speaker 2>social media that nobody knew if they were just watching

0:26:16.280 --> 0:26:18.840
<v Speaker 2>the show. And that's where I really think that social

0:26:18.880 --> 0:26:22.160
<v Speaker 2>media has helped all reality TV shows because we get

0:26:22.160 --> 0:26:25.200
<v Speaker 2>to see these extra parts of their day to day life.

0:26:25.240 --> 0:26:26.840
<v Speaker 2>And that's one of my things that I'm always screaming

0:26:26.840 --> 0:26:29.719
<v Speaker 2>from the rooftop that production. I'm just like, you guys

0:26:30.119 --> 0:26:33.720
<v Speaker 2>have to get like burner phones that are like offline

0:26:33.760 --> 0:26:36.080
<v Speaker 2>because I know whenever it's filming, you guys can't be

0:26:36.160 --> 0:26:39.160
<v Speaker 2>in touch with the real world. But give the contestants

0:26:39.200 --> 0:26:41.399
<v Speaker 2>a phone that isn't connected to the internet so they

0:26:41.400 --> 0:26:44.760
<v Speaker 2>can film content. Can you imagine get Ready with me

0:26:44.800 --> 0:26:46.840
<v Speaker 2>that Daisy could have made before her first one on

0:26:46.840 --> 0:26:48.520
<v Speaker 2>one day in the mansion with the girls coming in

0:26:48.600 --> 0:26:49.880
<v Speaker 2>and out of the background, Like that would have been

0:26:49.920 --> 0:26:52.439
<v Speaker 2>so fun for us to see on social media that

0:26:52.520 --> 0:26:55.040
<v Speaker 2>I feel like it just helps us enjoy the show

0:26:55.119 --> 0:26:57.359
<v Speaker 2>more for the people who are diehards like myself, and

0:26:57.359 --> 0:26:59.640
<v Speaker 2>it's like, give me more content, like I want more.

0:27:00.560 --> 0:27:03.600
<v Speaker 1>I'm so glad you said that because like it's so

0:27:03.800 --> 0:27:05.840
<v Speaker 1>true and it makes me it just like it is.

0:27:06.200 --> 0:27:09.200
<v Speaker 1>I do believe social media has really helped reality TV.

0:27:09.320 --> 0:27:11.960
<v Speaker 1>And like I remember our season, like they wouldn't even

0:27:12.000 --> 0:27:15.600
<v Speaker 1>tag us, Like it was you wouldn't even get tagged

0:27:15.600 --> 0:27:18.400
<v Speaker 1>because they didn't want people. They like you were there

0:27:18.440 --> 0:27:22.080
<v Speaker 1>for love and anything else you gained was not beneficial.

0:27:22.359 --> 0:27:25.280
<v Speaker 4>But the stigma is still like really strong about like

0:27:25.359 --> 0:27:30.480
<v Speaker 4>if you're engaging on social media, it is correlated to you.

0:27:30.480 --> 0:27:35.400
<v Speaker 1>Not for the right reasons or whatever. I question for you,

0:27:35.640 --> 0:27:37.480
<v Speaker 1>I don't know if you would know this answer but

0:27:37.600 --> 0:27:41.399
<v Speaker 1>like as far as the Bachelor audience and take away

0:27:41.880 --> 0:27:47.399
<v Speaker 1>the contestants skill set at social media, what platform TikTok

0:27:47.640 --> 0:27:54.600
<v Speaker 1>or Instagram is like more like viewed or or I'm

0:27:54.600 --> 0:27:57.680
<v Speaker 1>trying to more engage with more engaged with the Bachelor audience,

0:27:57.720 --> 0:28:00.440
<v Speaker 1>Like which One's what platforms more likely to grow?

0:28:01.320 --> 0:28:06.480
<v Speaker 2>So Instagram seems the most consistent, but it also it's

0:28:06.520 --> 0:28:08.679
<v Speaker 2>it's also because a lot of contestants just don't have

0:28:08.760 --> 0:28:14.359
<v Speaker 2>TikTok accounts still, especially depending on the season Bachelor versus Bachelorette,

0:28:14.400 --> 0:28:16.840
<v Speaker 2>what women do is very different than what men do. Also,

0:28:16.840 --> 0:28:19.560
<v Speaker 2>their social media growth trends are very different between Bachelor

0:28:19.600 --> 0:28:24.399
<v Speaker 2>and Bachelorette. But I would have said one hundred percent

0:28:24.480 --> 0:28:28.560
<v Speaker 2>Instagram until Joey's season because Joey season really showed us

0:28:28.560 --> 0:28:31.920
<v Speaker 2>that when you have cast members that embrace TikTok, which

0:28:31.960 --> 0:28:34.320
<v Speaker 2>if people don't use TikTok, there's a very big difference

0:28:34.359 --> 0:28:36.960
<v Speaker 2>in the type of content that goes on both platforms.

0:28:37.359 --> 0:28:42.080
<v Speaker 2>So Instagram is a much more polished, curated, you know,

0:28:42.200 --> 0:28:46.000
<v Speaker 2>like more more intention is put into them, whereas tiktoks

0:28:46.000 --> 0:28:49.280
<v Speaker 2>are more off the cuff, like just my my content.

0:28:49.320 --> 0:28:53.440
<v Speaker 2>For example, if I have my hair curled, makeup is done,

0:28:53.480 --> 0:28:55.280
<v Speaker 2>and I spend hours on a video. It's gonna do

0:28:55.280 --> 0:28:58.120
<v Speaker 2>really well on Instagram, it's gonna flop on TikTok. On TikTok,

0:28:58.240 --> 0:29:00.320
<v Speaker 2>I have videos that hit like a million vs use

0:29:00.680 --> 0:29:03.480
<v Speaker 2>and it's like I recorded it first thing in the morning,

0:29:03.600 --> 0:29:06.760
<v Speaker 2>my face mask is still on my forehead, and like

0:29:06.920 --> 0:29:09.400
<v Speaker 2>that is the type of content that thrives more on

0:29:09.440 --> 0:29:12.200
<v Speaker 2>TikTok because that platform is much more about this is

0:29:12.280 --> 0:29:15.080
<v Speaker 2>like my real life. This is you know, no editing,

0:29:15.120 --> 0:29:19.920
<v Speaker 2>no filters, et cetera. That's what TikTok is more focused on,

0:29:20.080 --> 0:29:23.440
<v Speaker 2>and it's more the gen Z younger millennial audience over there.

0:29:23.960 --> 0:29:27.280
<v Speaker 1>Yeah, gotcha, Okay, I think this is a good Part

0:29:27.400 --> 0:29:31.720
<v Speaker 1>two and Part one with Susannah. Thank you guys for

0:29:31.760 --> 0:29:34.440
<v Speaker 1>tuning in to Bachelor Happy Hour and make sure you

0:29:34.520 --> 0:29:35.640
<v Speaker 1>tune in for Part two.

0:29:36.080 --> 0:29:39.040
<v Speaker 4>Yeah, thanks so much for listening. We have more coming

0:29:39.080 --> 0:29:42.560
<v Speaker 4>your way with Susannah and lots more Bachelor data in

0:29:42.600 --> 0:29:44.120
<v Speaker 4>our part two. Thanks for listening.

0:29:44.200 --> 0:29:44.480
<v Speaker 3>Bye,