Speaker 1: Hey, everyone, Welcome back to Bachler Happy Hour. I'm Joe
Speaker 1: and I'm Serena, and we are here today with a
Speaker 1: very special guest who has not been on The Bachelor. Susannah.
Speaker 1: Welcome to a Bachelor happy Hour for our listeners. She
Speaker 1: is also Bachelor Data. What a lot of people know you.
Speaker 2: As Thanks for having me. I'm so excited to.
Speaker 1: Be on of course, of course, where are you located?
Speaker 1: Where do you live?
Speaker 2: I'm joining from Denver, Colorado, So if anybody's been following me,
Speaker 2: I actually started my whole Bachelor Data journey out in Boston, Massachusetts,
Speaker 2: and then through working on this page, we were actually
Speaker 2: able to move to our dreams. Stayed out here Colorado
Speaker 2: for all the skiing and everything, living the good life
Speaker 2: out here.
Speaker 1: Nice. You are you from Boston?
Speaker 2: No, I actually grew up in Austin, Texas, so moved
Speaker 2: to Boston after college.
Speaker 1: What do you How do you feel about Austin, Texas.
Speaker 1: I'm actually going there for my brother bachelor party.
Speaker 2: It was a really fun town to grow up in.
Speaker 2: I haven't been back since twenty nineteen, so I think
Speaker 2: it's a I think it's a pretty different city these days.
Speaker 2: I saw it through the before it became cool, and
Speaker 2: then it became cool around the time that I was
Speaker 2: in college at UT Austin, and it's a it's a
Speaker 2: really fun town.
Speaker 1: Nice. Nice. Okay, so you went to University of Texas.
Speaker 2: You said, yeah, I actually so. I majored in elementary education,
Speaker 2: became an elementary teacher actually at the school I grew
Speaker 2: up going to. And then I met my now partner,
Speaker 2: Tim and we met in Austin, Texas, and then he
Speaker 2: had to relocate for work up to Boston. And it
Speaker 2: was through that whole process with work that bachelor came
Speaker 2: to be, or bachelor data came to be. I got
Speaker 2: a job out in Boston as basically like a tech
Speaker 2: specialist helping teachers with technology and education, and that position
Speaker 2: morphed into a technology director role. And on one of
Speaker 2: my job applications, I lied and said I was proficient
Speaker 2: in Excel, as we all do.
Speaker 3: Yeah, no, shame, this is a safe space.
Speaker 2: Yeah, all I could do if anybody does use Excel,
Speaker 2: all I could do was like equal some and then
Speaker 2: drag like a range of cells. And I was like, yeah,
Speaker 2: I know how to use Excel, and ended up getting
Speaker 2: the job and found out on the first day that
Speaker 2: I had to actually be proficient and Excel that they
Speaker 2: were really relying on that person to run reports, build
Speaker 2: dashboards and stuff like that. So the first few months
Speaker 2: I kind of struggled along with the help of my dad,
Speaker 2: who's an engineer, constantly calling him up for help. And
Speaker 2: then that Christmas break, I was home for Christmas busiting
Speaker 2: my family and an ad came on the TV for
Speaker 2: Colton season of The Bachelor, and my dad was like, Hey,
Speaker 2: you should really consider analyzing something more fun as a
Speaker 2: way to learn Excel instead of using this like state
Speaker 2: testing data, which is really boring and dry. And I
Speaker 2: was like, you know, maybe we can analyze like the
Speaker 2: social media growth for Coulton's contestants. So I set up
Speaker 2: as redsheet with all the contestants Instagram accounts, and every
Speaker 2: single day of Colton's season, I would open up every
Speaker 2: single one of their profiles and it would take their
Speaker 2: follower accounts, and that way I could see what happened
Speaker 2: on the show that led to the most social media growth.
Speaker 2: And basically that became a project for about two years
Speaker 2: for me to learn how to use Excel, and then
Speaker 2: I started my Instagram account during Peter's season, so just
Speaker 2: before the world shut down.
Speaker 1: Okay, okay wo yeah yeah, okay, So wait were you
Speaker 1: did you watch the show or was it just like random,
Speaker 1: like let me just start analyzing, analyzing?
Speaker 2: Oh god, no. So I started watching The Bachelor when
Speaker 2: I was in college my freshman year. I was like
Speaker 2: in my dorm board one day and I started watching.
Speaker 2: I think it was Brad Womack season or Jake Pavelko
Speaker 2: was one of those two. Was my first, and I
Speaker 2: went back and watched previous ones. So I've been watching
Speaker 2: the show since then. So I've watched Bachelor pad, I've
Speaker 2: watched Winter Games, like I've done them all. And it
Speaker 2: was just like a fun thing for me to watch
Speaker 2: and you know, chat about with my friends, with my mom.
Speaker 2: And the data part of it is where it really
Speaker 2: got fun for me, because then I could, you know,
Speaker 2: we have these assumptions that we make as we watch
Speaker 2: the show, like the people who get more screen time,
Speaker 2: the people get one on one dates, the fan favorites,
Speaker 2: they're going to get more social media growth. But then
Speaker 2: it started to really grow into something else where people
Speaker 2: were like, well, if you wear a certain dress color
Speaker 2: on night one, will you make it further, or if
Speaker 2: you get the fireworks date or the horseback writing date
Speaker 2: or the helicopter date, will you will you be eliminated
Speaker 2: quickly or make it further? And it just kind of snowballed.
Speaker 2: And now we I think last I looked, we have
Speaker 2: analyzed over eighty different data points on the show, everything
Speaker 2: from screen time, date types, social media growth ratings, like
Speaker 2: we do it all.
Speaker 1: Can you watch the show now and watch episode one
Speaker 1: and kind of have a good feel for who you
Speaker 1: think is gonna go far just based off just based
Speaker 1: off of data.
Speaker 2: I wish that I could, but unfortunately, so since I
Speaker 2: analyze data right in numbers in general, I have to
Speaker 2: be aware of every single variable that impacts the data
Speaker 2: that we analyze. So, like social media growth is a
Speaker 2: big one, right and one of the major things that
Speaker 2: I have to keep an eye on that could impact
Speaker 2: social media growth are spoilers. So in a lot of seasons,
Speaker 2: spoilers are incorrect until like halfway through the season. We
Speaker 2: saw that with Joey's season, the spoiler was that Daisy
Speaker 2: one until part way through the season and then it
Speaker 2: switched to Kelsey. But those are things that I have
Speaker 2: to be aware of to see if they're impacting them.
Speaker 2: I will say too, and I don't have any interest
Speaker 2: in spoiling, So I'm not like Bachelor Fantake or like
Speaker 2: the other accounts that like they're trying to dig to
Speaker 2: find a specific spoiler, Like I don't care. So I
Speaker 2: typically try to stay away from fueling spoilers, but I
Speaker 2: have to keep an eye on them.
Speaker 4: Do you have to keep an eye on them for
Speaker 4: the purpose of seeing how they affect people's followings.
Speaker 2: Yeah, it is, but it depends on the season. So
Speaker 2: that's the interesting thing about social media growth. You have
Speaker 2: some like most seasons, the spoilers will come out before
Speaker 2: the season even starts to air, but a lot of
Speaker 2: seasons they do not impact social media growth. So like
Speaker 2: Clarentatious season, the spoiler about Zach Winning was out before
Speaker 2: the season started to air, but he was non existent
Speaker 2: on the social media trends until like the last three weeks.
Speaker 1: Real quick, because I want to go back to the
Speaker 1: beginning Culton season because it's also around my time, so
Speaker 1: I want to ask about himself. Yeah, real quick, real quick,
Speaker 1: you said on your Instagram story that you thought you
Speaker 1: would never be invited on this podcast. Why did you think.
Speaker 2: That, Well, you know, the thing that's interesting about my
Speaker 2: page is I I will report the data regardless if
Speaker 2: it's good or bad. You know, I I don't hold back.
Speaker 2: I will say, especially as somebody who I started as
Speaker 2: an elementary teacher, I did a lot on digital citizenship
Speaker 2: and I've preached a lot of wanting to make the
Speaker 2: Internet a better place just because as something that I've learned,
Speaker 2: especially with my account is that negative content makes you
Speaker 2: grow like crazy and not to like get like political
Speaker 2: and stuff. But we can really see that outside of
Speaker 2: the Bachelor universe as well, Like if you create negative content,
Speaker 2: man it it creates divisiveness in the comments that pushes
Speaker 2: your stuff through the algorithm. So over the all this.
Speaker 4: Rage baiting we're seeing now on like TikTok, people like
Speaker 4: intentionally making videos that like are just going to piss
Speaker 4: people off for engagement.
Speaker 2: Exactly, and like I've seen it in my own trends.
Speaker 2: I analyze my own data obviously, and anytime I post
Speaker 2: controversial things or things that air more on the negative
Speaker 2: and critical side, I get a ton of social media growth.
Speaker 2: And if I were to lean into that, I could
Speaker 2: easily have like eight nine hundred thousand followers, but I'd
Speaker 2: really try to be picky about what I do. You know,
Speaker 2: I am critical of the franchise at times. I do
Speaker 2: think that there are certain decisions sometimes where I'm like,
Speaker 2: what were you guys thinking? This was not a great decision,
Speaker 2: and it's so typically backed by the data. But I
Speaker 2: have to say, like, mad respect you guys have me
Speaker 2: on and also if anybody is listening, it was very
Speaker 2: much like there's no data off the table on this conversation.
Speaker 2: You don't need to, like, you know, hold back, and
Speaker 2: I really respect that.
Speaker 3: Yeah, I mean, are we follow you?
Speaker 4: I started following you after my time on the show,
Speaker 4: and Joe, I think around the same time I started following.
Speaker 1: You, I was like, oh, wow, this is this is
Speaker 1: like I don't I'm not really interested in like spoilers
Speaker 1: for the show or anything like that because I just
Speaker 1: don't really care. But when your page came up, I
Speaker 1: was like, oh, I actually this is interesting, Like I
Speaker 1: want to know how this shit works because it is
Speaker 1: like I feel like, I so you started around Culton season,
Speaker 1: which I was back at season so the season before.
Speaker 1: But I do feel like that was kind of the
Speaker 1: time where like people's social media accounts were really starting
Speaker 1: to blow up, right.
Speaker 2: And I do have some data points from before Coulton season,
Speaker 2: Like I do have your data, but let's it was
Speaker 2: really like twenty sixteen to twenty twenty that we really
Speaker 2: saw just social media take off, not only for this show,
Speaker 2: but also the influencing world outside of the Bachelor, for
Speaker 2: other reality TV shows as well. I feel like that's
Speaker 2: where people really started to watch just TV in general
Speaker 2: and be like, Oh, I love this person that I'm watching.
Speaker 2: I want to see their day to day lives. I
Speaker 2: was even guilty that myself during Colton season. I was like,
Speaker 2: Hannah Godwin has the best highlighter, Like I need to
Speaker 2: go follow her to figure out which one it is.
Speaker 2: And I still buy that one to this day, Like,
Speaker 2: you know, I think that's where we really saw that pickup,
Speaker 2: but also the influencing side of things which also really
Speaker 2: fed into that. And then when the pandemic hit, that's
Speaker 2: when TikTok came in and kind of started. We're now
Speaker 2: starting to see decreases in that because people's attention is
Speaker 2: now being spent over on TikTok.
Speaker 1: Yeah, what are some data points you have on me?
Speaker 2: Okay? Really interesting because pos I forgot that I had these,
Speaker 2: so I was able to get through Reddit and then
Speaker 2: also some of my own data points that I took
Speaker 2: just out of curiosity for Becas season. So I have
Speaker 2: all of your cast how many followers they had a
Speaker 2: week before the show aired, and then I have data
Speaker 2: points throughout the season plus a week after. But for you,
Speaker 2: a week before Becca season aired, you had four hundred
Speaker 2: twenty followers. That's it.
Speaker 3: Yeah, yeah, and you were at like three posts.
Speaker 1: I don't even think I would say in a week
Speaker 1: before that, I just started my Instagram.
Speaker 3: Yeah, and we didn't you make Instagram to go on
Speaker 3: the show?
Speaker 1: Yeah?
Speaker 2: You actually your cast. There were quite a few men
Speaker 2: who had big followings. One of them, I will say
Speaker 2: was buying followers, but he was pretty irrelevant. Who was
Speaker 2: Leo that is yeah, yeah, yeah, we don't even talk
Speaker 2: about it. But there were people with like one hundred
Speaker 2: and seventy seven thousand followers Camille. We had a lot
Speaker 2: of contestants who like actually had a decent following. Colton
Speaker 2: Underwood had forty two thousand followers. But what's really interesting
Speaker 2: is that Joe four hundred and twenty followers, less than
Speaker 2: twenty four hours after the premiere aired, he was nearly
Speaker 2: at ten thousand followers already, which was pretty big back then.
Speaker 2: And then the by the end of the season, so
Speaker 2: a week before the finale aired, he had seventy four
Speaker 2: thousand followers. Reminder, if you guys have forgotten, Joe was
Speaker 2: eliminated night one. So that's pretty crazy.
Speaker 3: That's crazy.
Speaker 1: Yeah, I was.
Speaker 3: I don't even know if I had that many followers.
Speaker 1: I remember it being crazy. I probably lost all those
Speaker 1: people now I don't know why.
Speaker 4: I mean, yeah, wow, shout out if you're listening to
Speaker 4: this podcast and you were one of those og seventy
Speaker 4: k followers.
Speaker 2: And then so the big thing about the end of
Speaker 2: Becca season was Bachelor and Paradise aired the next day.
Speaker 2: So right after the finale, I don't have data points
Speaker 2: because again I really wasn't doing this seriously back then.
Speaker 2: But a week later, Joe already had one hundred eighty
Speaker 2: six thousand followers.
Speaker 1: How can you how that's crazy? How can you tell
Speaker 1: if somebody can you actually see I've never bought followers,
Speaker 1: but can you tell if somebody is like you can
Speaker 1: actually tell? Because you how like, what's the.
Speaker 2: Yeah, So it takes. It takes some time to research.
Speaker 2: And let me tell you, guys, I was so happy
Speaker 2: when I looked into y'all's followings because I have scrapers
Speaker 2: running on the back end that runs everybody's like counts
Speaker 2: and like important people, former leads, et cetera. And I
Speaker 2: can't just look at a data set and be like, yeah,
Speaker 2: they're buying followers. So there's a lot of investigation that
Speaker 2: needs to go into it. But the big things that
Speaker 2: we look at are just sudden gains in one day
Speaker 2: and then the next day a sudden loss. So anytime
Speaker 2: I see big gains, like I was looking through y'all'
Speaker 2: follower accounts last night to be like, oh, should I
Speaker 2: not bring up buying followers? But I can, because you
Speaker 2: guys are in the clear.
Speaker 1: We're losing. I'm losing. I lose on a consistent basis.
Speaker 2: I don't even know what I did, but I was
Speaker 2: looking through your accounts, and I was looking at when
Speaker 2: you guys got married, but I didn't know your wedding
Speaker 2: date off the top of my head, and I saw
Speaker 2: both of you guys suddenly gain that one month. It
Speaker 2: was twenty twenty two, right October.
Speaker 3: Yes, that was our courthouse wedding.
Speaker 1: Courthouse wedding.
Speaker 2: Yeah, yeah, so I saw both of you guys gain.
Speaker 2: So whenever I see gains like that, the first thing
Speaker 2: I do is I go in and I investigate first,
Speaker 2: like was there anything in the media happening with them?
Speaker 2: So I searched during those days and I was like, boom,
Speaker 2: they got married. But I'll see were there any controversies happening.
Speaker 2: I'll take a look through a feed and see if
Speaker 2: any post went viral around the time that that post
Speaker 2: went up. And I'm seeing those gains, like there's a
Speaker 2: lot that feeds into it. The other thing that I'll
Speaker 2: look at is engagement on posts to see like the
Speaker 2: view count versus the likes versus the follows. And then
Speaker 2: the last thing that I'll look at too whenever somebody,
Speaker 2: when I suspect somebody is I'll go and look at
Speaker 2: their following list where you can see people who have
Speaker 2: followed them. And the way Instagram displays that is it
Speaker 2: shows the most recent people who followed on that list,
Speaker 2: and you can just you can look down that list.
Speaker 2: It looks like a bunch of bots.
Speaker 1: Yeah interest, have have you ever had anyone from our
Speaker 1: franchise or any franchise.
Speaker 4: I guess because you you do data on other reality
Speaker 4: shows as well.
Speaker 1: Right, reach out to you and kind of like like
Speaker 1: upset with you, like any like crazy?
Speaker 4: Yeah, like don't like, don't expose me or like tell
Speaker 4: me how to get more followers.
Speaker 2: I've had one.
Speaker 1: Really, really, who could you tell us? You don't have
Speaker 1: to if you don't want to.
Speaker 2: Tell you guys after this, okay, tell us object.
Speaker 1: I do have a question, So, like I do know
Speaker 1: a way people, So, like, I'm assuming I'm losing I
Speaker 1: lose followers kind of on a consistent basis. You know,
Speaker 1: I only grew followers I'm not, like, not from being
Speaker 1: a content creator, but from being on a television show,
Speaker 1: which then you are somewhat relevant and you're in the
Speaker 1: news and that's kind of how you grow. So since
Speaker 1: I'm off a show, I'm constantly losing followers. Why is that? Like,
Speaker 1: why is it just like people are just like I
Speaker 1: no longer want to I mean obviously people are like
Speaker 1: I no longer want to follow him, But why is
Speaker 1: it like it's almost like kind of constant.
Speaker 3: It's a pattern.
Speaker 1: It's like a pattern.
Speaker 2: Yeah, So I've listened to a lot of interviews too
Speaker 2: from the Instagram CEO Adam Masiri on this and it's
Speaker 2: really interesting. So people are first and foremost people are
Speaker 2: constantly auditing the lists that they follow, so be it
Speaker 2: they look through their following list to clean it up
Speaker 2: a bit, or they're swiping through stories and they see
Speaker 2: stories from somebody they're like, I'm just not interested in
Speaker 2: this person anymore and they unfollow. It's really so many
Speaker 2: different variables. But also a lot of people are, especially
Speaker 2: in the last year and a half with all of
Speaker 2: the TikTok and meta and what people are doing with
Speaker 2: their data, a lot of people are deleting their accounts.
Speaker 2: There's so many different variables there, but the biggest one
Speaker 2: I think is really just the people auditing their following
Speaker 2: lists and seeing who they want to follow and who
Speaker 2: they don't. But and it's also so it's really interesting
Speaker 2: the way the Bachelor franchise with social media growth happens
Speaker 2: versus something like Love is Blind, for example. It's my
Speaker 2: favorite example comparing those two because two very different platforms. Right,
Speaker 2: the Bachelor franchise, whenever a season ends airing, right, it's
Speaker 2: available on Hulu that you can watch for a certain
Speaker 2: amount of time, and then it disappears like you can't
Speaker 2: just go on to Hulu and just watch Matt James
Speaker 2: season for example, or Katie Thurston season. You really have
Speaker 2: to go dig for it or go on Amazon and
Speaker 2: like rent this season or by this season. Whereas other
Speaker 2: network shows like Love Is Blind, for example, whenever a
Speaker 2: new season drops, you'll see that contestants from previous seasons
Speaker 2: see a big gain in social media growth because people
Speaker 2: start to watch that season and they're like, oh, let
Speaker 2: me go back and watch the old seasons. And then
Speaker 2: they'll watch season one and be like, oh, Ganina, let
Speaker 2: me go follow her and see what she's up to
Speaker 2: now all these years later. So it's really different the
Speaker 2: viewing habits and the following habits of different networks as well.
Speaker 3: That is interesting. Do you ever track engagement rate?
Speaker 2: I do, and it's really interesting because, especially during a season,
Speaker 2: to see engagement rates of who's interacting on which posts
Speaker 2: will typically see that, especially in this post twenty twenty world,
Speaker 2: a lot of people are engaging really negatively on the
Speaker 2: more like villain edits of the show or people who
Speaker 2: are getting arguments within the house. They'll be like team
Speaker 2: so and so or Team SO and so. Then people
Speaker 2: fight within the comments that typically drives a lot of
Speaker 2: the engagement. And then you also have people really wanting
Speaker 2: to support and commenting on everything for the fan favorites
Speaker 2: each season. But that's actually one of the data points
Speaker 2: that I tracked during Colton season. My first one was like,
Speaker 2: did anybody do brand deals in the middle of the season,
Speaker 2: So how many ads they did? Because that was allowed
Speaker 2: back then and now I don't think it is allowed anymore. Yeah,
Speaker 2: And then also engagement rates. I'll track the percent engagement
Speaker 2: rate that I pull from another app. I'll pull it
Speaker 2: a few times during the season just to see how
Speaker 2: it changes for contestants.
Speaker 1: Why do you think? Okay, so you mentioned like you
Speaker 1: started around around Colton season, and that was even like
Speaker 1: before then, there was I remember, I want to say,
Speaker 1: even like Nick Faiel's season of The Bachelor, a lot
Speaker 1: of the women like it wasn't crazy because I remember
Speaker 1: going on the show doing my own research, and it
Speaker 1: wasn't crazy for you know, a few of the girls
Speaker 1: to get one hundred thousand followers night one now like
Speaker 1: and you know, you think about like Peter Webber season,
Speaker 1: and there was so many women that got such a
Speaker 1: large following, we don't really see that anymore. Even Joey's season,
Speaker 1: which was fairly big. I feel like a lot of
Speaker 1: the women didn't really blow up till later on.
Speaker 4: There's only like a select few from my I mean,
Speaker 4: correct us if we're wrong, you're you have all the
Speaker 4: data to tell us if we're right or wrong.
Speaker 2: But well, actually, so Joey's season, Maria and Daisy actually
Speaker 2: grew faster at the beginning of the season than anybody
Speaker 2: did on Peter season. But Peter season was the peak
Speaker 2: growth that we saw in this franchise. Nobody grew as
Speaker 2: fast as they did on Peter season until Joey's season.
Speaker 2: But Joey's season, they actually grew really quickly, but then
Speaker 2: towards the end of the season it didn't speed up
Speaker 2: as much as we used to see back.
Speaker 1: In the day.
Speaker 2: So if people haven't seen the data report, so I
Speaker 2: actually do post and you can see it on my
Speaker 2: page right now. It's one of my most recent posts.
Speaker 2: You can see their social media growth through the whole
Speaker 2: season for the final four contestants. What's really interesting if
Speaker 2: you haven't seen this data before, is that the growth
Speaker 2: is really fun to watch during the season, but the
Speaker 2: last three weeks in especially post finale, that's where the
Speaker 2: majority of growth happens. And that is still that way
Speaker 2: to this day. But those games were a higher rate
Speaker 2: back in twenty twenty than they were these days.
Speaker 4: Okay, yeah, I remember, both on The Bachelor and on Paradise,
Speaker 4: my biggest bump of followers was at the very end,
Speaker 4: if not like after my time on the show had ended.
Speaker 1: Yeah, yeah for me, well, our season of Paradise had
Speaker 1: felt like my growth was really towards the end. It
Speaker 1: was like the last couple episodes and then like a
Speaker 1: month after her and then it's slowed down to.
Speaker 2: Paradise also used to be a huge social media gainer,
Speaker 2: like that was the show that you went on to
Speaker 2: gain the most social media also or the main most
Speaker 2: growth on social media. Also a quick note on Peter's season.
Speaker 2: This is a really interesting point too, because if people
Speaker 2: are new here, I know that there are a lot
Speaker 2: of people that are like, ooh, we don't want people
Speaker 2: on this show that are gaining followers. We want this
Speaker 2: to be focused on love. And then they'll cite things
Speaker 2: like you know, Maddie and Hannah Ann like they went
Speaker 2: on the show for love, they didn't have a big
Speaker 2: social media following. That's wrong. So Maddie before the season
Speaker 2: started to air, she had over forty thousand followers on
Speaker 2: Instagram already, and Hannah Ann had eighty seven thousand followers.
Speaker 4: I mean, look, that doesn't necessarily obviously we know that
Speaker 4: doesn't necessarily mean they didn't go on the show for love,
Speaker 4: but it definitely disproves the fact that, oh, you have
Speaker 4: to have like ninety followers on Instagram to be coming
Speaker 4: on for genuine reasons exactly, like there's people that can
Speaker 4: come on with disingenuous reasons at ninety followers or nine
Speaker 4: thousand or ninety thousand or good reasons.
Speaker 2: Also and also statistically one person out of the thirty
Speaker 2: contestants are gonna make it in the end, So most
Speaker 2: people know that their odds of winning are pretty low,
Speaker 2: but that doesn't mean that they aren't there for the shot,
Speaker 2: because like they have seen, there are so many amazing
Speaker 2: relationships that have come out of this franchise, and if
Speaker 2: it's not on the main show, there's a good chance
Speaker 2: they can get on Paradise and I don't know, crazy enough,
Speaker 2: lots of people end up getting married, who go on Paradise, Like,
Speaker 2: there are so many odd, so many different ways that
Speaker 2: you can find love on this show.
Speaker 4: Yeah, and you're just exposed to this new dating pool
Speaker 4: that even if it doesn't work out on the show,
Speaker 4: there's plenty of people that have met in the Bachelor
Speaker 4: world off camera that it then works out.
Speaker 1: Do you think there is there an edge to having
Speaker 1: a following as far as growing on social media prior
Speaker 1: to going on the show, So like would so like
Speaker 1: I had four hundred and twenty followers and you said,
Speaker 1: I think, let's call it. Colton had forty five thousand.
Speaker 1: Does he have an edge in the algorithm to grow
Speaker 1: more and at a faster rate? Like is Instagram going
Speaker 1: to push him out more than they would to somebody
Speaker 1: that has nothing? Or is there kind of an even
Speaker 1: playing field.
Speaker 2: There's a combination of factors there, right, and especially it's
Speaker 2: very different in this day and age now with TikTok
Speaker 2: than it was before, because like I feel like at
Speaker 2: Colton or Peter season, for example, I have it pulled
Speaker 2: up here. There was a contestant named Lauren Jones. She
Speaker 2: went on the season. She had one hundred forty thousand followers,
Speaker 2: before the season's hard here, nobody knows who she is.
Speaker 2: She actually I think made it to like week four
Speaker 2: or five, but she hardly had any screen time during
Speaker 2: the season, So that's a big impact on that variable too.
Speaker 2: Or even if we look back at Zach's season, there
Speaker 2: was a contestant, Victoria j. She had like nine hundred
Speaker 2: thousand followers on TikTok, and you know, she hardly got
Speaker 2: any screen time, and even though she was making a
Speaker 2: lot of content, it really didn't pick up because people
Speaker 2: didn't recognize her from seeing them on the show because
Speaker 2: they didn't see her as much. So, but if we
Speaker 2: look at Daisy for example, this season, Daisy had a
Speaker 2: following before she went on the show from TikTok, So
Speaker 2: she had before episode one air she had forty three
Speaker 2: thousand followers on TikTok, and then on Instagram she had
Speaker 2: twenty thousand followers. And that's because she had already been
Speaker 2: making a lot of content on her cochlear implant and
Speaker 2: all that stuff that she had kind of built a following.
Speaker 2: But she already had that skill under her belt on
Speaker 2: how to create content, how to tell stories that that
Speaker 2: coupled with her strong storyline episode one and then getting
Speaker 2: the first date. It was just the perfect combination that
Speaker 2: it just blew her up in the algorithm. So what
Speaker 2: I always tell people is, especially people who just watched
Speaker 2: this show, we want people on the show who know
Speaker 2: how to make content on social media because it's this
Speaker 2: like symbiotic relationship that they get put on the show.
Speaker 2: They're there for love, et cetera. But we're also going
Speaker 2: to get a lot of great content from them. That's
Speaker 2: to bring in all these new viewers. Like we saw
Speaker 2: it happen during Joey's season with Maria and Daisy. It
Speaker 2: brought in a whole new fan base from gen Z
Speaker 2: that just weren't watching the show. So it's they do
Speaker 2: kind of have a leg up mainly because of the skill,
Speaker 2: but it also really comes down to what's being shown on.
Speaker 3: The show, right, that makes so much sense. That's so interesting.
Speaker 4: I remember when I was on I was working at
Speaker 4: a PR agency and my bosses were like, girl, you
Speaker 4: got to post something like post something like once a week,
Speaker 4: post on your page like every day on stories And
Speaker 4: I was like, I can't do that, Like I don't
Speaker 4: think I can do that, And like TikTok was new
Speaker 4: and I was like, I don't even I just got it,
Speaker 4: like I don't even know what to do on here.
Speaker 4: And obviously at the time that was the right decision
Speaker 4: for me from a personal perspective, It just like I
Speaker 4: wasn't ready and I just didn't know. But now looking
Speaker 4: back hindsight the business side of things, like they were right.
Speaker 4: I mean, I look at Daisy who was posting like
Speaker 4: almost every single week she had story times she had struck.
Speaker 4: Sure like she came at it from such a smart angle.
Speaker 4: If we're just talking strictly about social media growth after
Speaker 4: the show, don't you think?
Speaker 2: Yeah, absolutely, And I think it's one of those things that,
Speaker 2: you know, social media is just such an amazing tool.
Speaker 2: It It allows contestants on this show to bring people
Speaker 2: into their lives. Be it so we can see Daisy's
Speaker 2: story now with her moving to Vegas with her boyfriend
Speaker 2: and you know how that's impacting her life and all
Speaker 2: with the cochlear implant and everything. Or even you know,
Speaker 2: watching Joe and Kelsey go on Dancing with the Stars
Speaker 2: and seeing what's happening in their day to day lives.
Speaker 2: You know, you think back to you know, even before
Speaker 2: Joe went on Dancing with the Stars, for example, the
Speaker 2: show Dancing with the Stars. It's amazing, right, you get
Speaker 2: to see this competition show. But what we used to
Speaker 2: be limited to before social media became a thing was
Speaker 2: whatever we were shown on TV. So Dance with the Stars,
Speaker 2: for example, we got that two minute package that we
Speaker 2: got to see them practicing during the week, and that
Speaker 2: was it. But nowadays with social media, we can see
Speaker 2: what's happening in between each episode on Dancing with the Stars.
Speaker 2: What's happening with practice? Are they doing like fun little dances?
Speaker 2: Are they you know, with other his day day anning
Speaker 2: with Yeah, exactly, like the whole Brooks and Glub thing.
Speaker 2: Like there was a whole extra story this last season
Speaker 2: on Dancing with the Star that was happening just on
Speaker 2: social media that nobody knew if they were just watching
Speaker 2: the show. And that's where I really think that social
Speaker 2: media has helped all reality TV shows because we get
Speaker 2: to see these extra parts of their day to day life.
Speaker 2: And that's one of my things that I'm always screaming
Speaker 2: from the rooftop that production. I'm just like, you guys
Speaker 2: have to get like burner phones that are like offline
Speaker 2: because I know whenever it's filming, you guys can't be
Speaker 2: in touch with the real world. But give the contestants
Speaker 2: a phone that isn't connected to the internet so they
Speaker 2: can film content. Can you imagine get Ready with me
Speaker 2: that Daisy could have made before her first one on
Speaker 2: one day in the mansion with the girls coming in
Speaker 2: and out of the background, Like that would have been
Speaker 2: so fun for us to see on social media that
Speaker 2: I feel like it just helps us enjoy the show
Speaker 2: more for the people who are diehards like myself, and
Speaker 2: it's like, give me more content, like I want more.
Speaker 1: I'm so glad you said that because like it's so
Speaker 1: true and it makes me it just like it is.
Speaker 1: I do believe social media has really helped reality TV.
Speaker 1: And like I remember our season, like they wouldn't even
Speaker 1: tag us, Like it was you wouldn't even get tagged
Speaker 1: because they didn't want people. They like you were there
Speaker 1: for love and anything else you gained was not beneficial.
Speaker 4: But the stigma is still like really strong about like
Speaker 4: if you're engaging on social media, it is correlated to you.
Speaker 1: Not for the right reasons or whatever. I question for you,
Speaker 1: I don't know if you would know this answer but
Speaker 1: like as far as the Bachelor audience and take away
Speaker 1: the contestants skill set at social media, what platform TikTok
Speaker 1: or Instagram is like more like viewed or or I'm
Speaker 1: trying to more engage with more engaged with the Bachelor audience,
Speaker 1: Like which One's what platforms more likely to grow?
Speaker 2: So Instagram seems the most consistent, but it also it's
Speaker 2: it's also because a lot of contestants just don't have
Speaker 2: TikTok accounts still, especially depending on the season Bachelor versus Bachelorette,
Speaker 2: what women do is very different than what men do. Also,
Speaker 2: their social media growth trends are very different between Bachelor
Speaker 2: and Bachelorette. But I would have said one hundred percent
Speaker 2: Instagram until Joey's season because Joey season really showed us
Speaker 2: that when you have cast members that embrace TikTok, which
Speaker 2: if people don't use TikTok, there's a very big difference
Speaker 2: in the type of content that goes on both platforms.
Speaker 2: So Instagram is a much more polished, curated, you know,
Speaker 2: like more more intention is put into them, whereas tiktoks
Speaker 2: are more off the cuff, like just my my content.
Speaker 2: For example, if I have my hair curled, makeup is done,
Speaker 2: and I spend hours on a video. It's gonna do
Speaker 2: really well on Instagram, it's gonna flop on TikTok. On TikTok,
Speaker 2: I have videos that hit like a million vs use
Speaker 2: and it's like I recorded it first thing in the morning,
Speaker 2: my face mask is still on my forehead, and like
Speaker 2: that is the type of content that thrives more on
Speaker 2: TikTok because that platform is much more about this is
Speaker 2: like my real life. This is you know, no editing,
Speaker 2: no filters, et cetera. That's what TikTok is more focused on,
Speaker 2: and it's more the gen Z younger millennial audience over there.
Speaker 1: Yeah, gotcha, Okay, I think this is a good Part
Speaker 1: two and Part one with Susannah. Thank you guys for
Speaker 1: tuning in to Bachelor Happy Hour and make sure you
Speaker 1: tune in for Part two.
Speaker 4: Yeah, thanks so much for listening. We have more coming
Speaker 4: your way with Susannah and lots more Bachelor data in
Speaker 4: our part two. Thanks for listening.
Speaker 3: Bye,