1 00:00:01,880 --> 00:00:04,080 Speaker 1: Hey, everyone, Welcome back to Bachler Happy Hour. I'm Joe 2 00:00:04,160 --> 00:00:06,600 Speaker 1: and I'm Serena, and we are here today with a 3 00:00:06,720 --> 00:00:10,440 Speaker 1: very special guest who has not been on The Bachelor. Susannah. 4 00:00:10,520 --> 00:00:14,160 Speaker 1: Welcome to a Bachelor happy Hour for our listeners. She 5 00:00:14,400 --> 00:00:18,080 Speaker 1: is also Bachelor Data. What a lot of people know you. 6 00:00:18,079 --> 00:00:21,400 Speaker 2: As Thanks for having me. I'm so excited to. 7 00:00:21,320 --> 00:00:25,440 Speaker 1: Be on of course, of course, where are you located? 8 00:00:25,440 --> 00:00:26,000 Speaker 1: Where do you live? 9 00:00:27,520 --> 00:00:30,760 Speaker 2: I'm joining from Denver, Colorado, So if anybody's been following me, 10 00:00:30,800 --> 00:00:35,600 Speaker 2: I actually started my whole Bachelor Data journey out in Boston, Massachusetts, 11 00:00:35,640 --> 00:00:38,240 Speaker 2: and then through working on this page, we were actually 12 00:00:38,280 --> 00:00:40,640 Speaker 2: able to move to our dreams. Stayed out here Colorado 13 00:00:40,720 --> 00:00:43,160 Speaker 2: for all the skiing and everything, living the good life 14 00:00:43,200 --> 00:00:43,680 Speaker 2: out here. 15 00:00:44,640 --> 00:00:46,960 Speaker 1: Nice. You are you from Boston? 16 00:00:47,840 --> 00:00:51,920 Speaker 2: No, I actually grew up in Austin, Texas, so moved 17 00:00:51,920 --> 00:00:53,320 Speaker 2: to Boston after college. 18 00:00:54,880 --> 00:00:57,680 Speaker 1: What do you How do you feel about Austin, Texas. 19 00:00:57,680 --> 00:01:01,880 Speaker 1: I'm actually going there for my brother bachelor party. 20 00:01:01,920 --> 00:01:04,440 Speaker 2: It was a really fun town to grow up in. 21 00:01:04,600 --> 00:01:08,160 Speaker 2: I haven't been back since twenty nineteen, so I think 22 00:01:08,160 --> 00:01:10,760 Speaker 2: it's a I think it's a pretty different city these days. 23 00:01:10,800 --> 00:01:13,280 Speaker 2: I saw it through the before it became cool, and 24 00:01:13,280 --> 00:01:14,840 Speaker 2: then it became cool around the time that I was 25 00:01:14,840 --> 00:01:18,520 Speaker 2: in college at UT Austin, and it's a it's a 26 00:01:18,560 --> 00:01:19,680 Speaker 2: really fun town. 27 00:01:20,640 --> 00:01:25,360 Speaker 1: Nice. Nice. Okay, so you went to University of Texas. 28 00:01:24,959 --> 00:01:29,240 Speaker 2: You said, yeah, I actually so. I majored in elementary education, 29 00:01:29,640 --> 00:01:32,240 Speaker 2: became an elementary teacher actually at the school I grew 30 00:01:32,319 --> 00:01:35,640 Speaker 2: up going to. And then I met my now partner, 31 00:01:35,720 --> 00:01:38,840 Speaker 2: Tim and we met in Austin, Texas, and then he 32 00:01:38,920 --> 00:01:42,360 Speaker 2: had to relocate for work up to Boston. And it 33 00:01:42,400 --> 00:01:45,119 Speaker 2: was through that whole process with work that bachelor came 34 00:01:45,160 --> 00:01:48,160 Speaker 2: to be, or bachelor data came to be. I got 35 00:01:48,200 --> 00:01:50,360 Speaker 2: a job out in Boston as basically like a tech 36 00:01:50,640 --> 00:01:56,040 Speaker 2: specialist helping teachers with technology and education, and that position 37 00:01:56,120 --> 00:01:59,880 Speaker 2: morphed into a technology director role. And on one of 38 00:01:59,920 --> 00:02:02,760 Speaker 2: my job applications, I lied and said I was proficient 39 00:02:02,800 --> 00:02:05,080 Speaker 2: in Excel, as we all do. 40 00:02:05,400 --> 00:02:07,400 Speaker 3: Yeah, no, shame, this is a safe space. 41 00:02:07,800 --> 00:02:10,480 Speaker 2: Yeah, all I could do if anybody does use Excel, 42 00:02:10,520 --> 00:02:12,480 Speaker 2: all I could do was like equal some and then 43 00:02:12,639 --> 00:02:14,560 Speaker 2: drag like a range of cells. And I was like, yeah, 44 00:02:14,680 --> 00:02:17,360 Speaker 2: I know how to use Excel, and ended up getting 45 00:02:17,360 --> 00:02:19,760 Speaker 2: the job and found out on the first day that 46 00:02:19,800 --> 00:02:22,079 Speaker 2: I had to actually be proficient and Excel that they 47 00:02:22,080 --> 00:02:25,840 Speaker 2: were really relying on that person to run reports, build 48 00:02:25,919 --> 00:02:28,680 Speaker 2: dashboards and stuff like that. So the first few months 49 00:02:28,720 --> 00:02:30,720 Speaker 2: I kind of struggled along with the help of my dad, 50 00:02:30,800 --> 00:02:33,680 Speaker 2: who's an engineer, constantly calling him up for help. And 51 00:02:33,720 --> 00:02:38,200 Speaker 2: then that Christmas break, I was home for Christmas busiting 52 00:02:38,240 --> 00:02:42,000 Speaker 2: my family and an ad came on the TV for 53 00:02:42,080 --> 00:02:45,080 Speaker 2: Colton season of The Bachelor, and my dad was like, Hey, 54 00:02:45,800 --> 00:02:49,000 Speaker 2: you should really consider analyzing something more fun as a 55 00:02:49,040 --> 00:02:51,480 Speaker 2: way to learn Excel instead of using this like state 56 00:02:51,520 --> 00:02:54,120 Speaker 2: testing data, which is really boring and dry. And I 57 00:02:54,160 --> 00:02:57,080 Speaker 2: was like, you know, maybe we can analyze like the 58 00:02:57,120 --> 00:02:59,800 Speaker 2: social media growth for Coulton's contestants. So I set up 59 00:02:59,840 --> 00:03:03,680 Speaker 2: as redsheet with all the contestants Instagram accounts, and every 60 00:03:03,720 --> 00:03:06,440 Speaker 2: single day of Colton's season, I would open up every 61 00:03:06,440 --> 00:03:08,400 Speaker 2: single one of their profiles and it would take their 62 00:03:08,440 --> 00:03:12,000 Speaker 2: follower accounts, and that way I could see what happened 63 00:03:12,040 --> 00:03:14,160 Speaker 2: on the show that led to the most social media growth. 64 00:03:14,680 --> 00:03:17,400 Speaker 2: And basically that became a project for about two years 65 00:03:17,400 --> 00:03:19,920 Speaker 2: for me to learn how to use Excel, and then 66 00:03:20,240 --> 00:03:23,560 Speaker 2: I started my Instagram account during Peter's season, so just 67 00:03:23,600 --> 00:03:24,679 Speaker 2: before the world shut down. 68 00:03:25,440 --> 00:03:28,240 Speaker 1: Okay, okay wo yeah yeah, okay, So wait were you 69 00:03:29,000 --> 00:03:31,920 Speaker 1: did you watch the show or was it just like random, 70 00:03:32,120 --> 00:03:36,560 Speaker 1: like let me just start analyzing, analyzing? 71 00:03:37,440 --> 00:03:40,000 Speaker 2: Oh god, no. So I started watching The Bachelor when 72 00:03:40,000 --> 00:03:42,000 Speaker 2: I was in college my freshman year. I was like 73 00:03:42,000 --> 00:03:45,000 Speaker 2: in my dorm board one day and I started watching. 74 00:03:45,600 --> 00:03:48,280 Speaker 2: I think it was Brad Womack season or Jake Pavelko 75 00:03:48,360 --> 00:03:49,800 Speaker 2: was one of those two. Was my first, and I 76 00:03:49,840 --> 00:03:52,480 Speaker 2: went back and watched previous ones. So I've been watching 77 00:03:52,520 --> 00:03:54,960 Speaker 2: the show since then. So I've watched Bachelor pad, I've 78 00:03:55,000 --> 00:03:57,800 Speaker 2: watched Winter Games, like I've done them all. And it 79 00:03:57,880 --> 00:03:59,480 Speaker 2: was just like a fun thing for me to watch 80 00:03:59,520 --> 00:04:01,480 Speaker 2: and you know, chat about with my friends, with my mom. 81 00:04:01,960 --> 00:04:05,640 Speaker 2: And the data part of it is where it really 82 00:04:05,680 --> 00:04:07,760 Speaker 2: got fun for me, because then I could, you know, 83 00:04:07,800 --> 00:04:10,040 Speaker 2: we have these assumptions that we make as we watch 84 00:04:10,080 --> 00:04:12,360 Speaker 2: the show, like the people who get more screen time, 85 00:04:12,440 --> 00:04:14,560 Speaker 2: the people get one on one dates, the fan favorites, 86 00:04:14,560 --> 00:04:16,360 Speaker 2: they're going to get more social media growth. But then 87 00:04:16,400 --> 00:04:18,760 Speaker 2: it started to really grow into something else where people 88 00:04:18,760 --> 00:04:21,679 Speaker 2: were like, well, if you wear a certain dress color 89 00:04:21,720 --> 00:04:23,880 Speaker 2: on night one, will you make it further, or if 90 00:04:23,920 --> 00:04:26,680 Speaker 2: you get the fireworks date or the horseback writing date 91 00:04:26,760 --> 00:04:29,680 Speaker 2: or the helicopter date, will you will you be eliminated 92 00:04:29,720 --> 00:04:33,320 Speaker 2: quickly or make it further? And it just kind of snowballed. 93 00:04:33,520 --> 00:04:35,919 Speaker 2: And now we I think last I looked, we have 94 00:04:36,000 --> 00:04:39,960 Speaker 2: analyzed over eighty different data points on the show, everything 95 00:04:40,000 --> 00:04:43,440 Speaker 2: from screen time, date types, social media growth ratings, like 96 00:04:43,480 --> 00:04:44,200 Speaker 2: we do it all. 97 00:04:45,240 --> 00:04:49,760 Speaker 1: Can you watch the show now and watch episode one 98 00:04:49,920 --> 00:04:52,360 Speaker 1: and kind of have a good feel for who you 99 00:04:52,400 --> 00:04:58,760 Speaker 1: think is gonna go far just based off just based 100 00:04:58,800 --> 00:04:59,440 Speaker 1: off of data. 101 00:05:00,160 --> 00:05:03,120 Speaker 2: I wish that I could, but unfortunately, so since I 102 00:05:03,160 --> 00:05:07,479 Speaker 2: analyze data right in numbers in general, I have to 103 00:05:07,520 --> 00:05:11,200 Speaker 2: be aware of every single variable that impacts the data 104 00:05:11,200 --> 00:05:13,240 Speaker 2: that we analyze. So, like social media growth is a 105 00:05:13,240 --> 00:05:16,680 Speaker 2: big one, right and one of the major things that 106 00:05:16,720 --> 00:05:18,760 Speaker 2: I have to keep an eye on that could impact 107 00:05:18,839 --> 00:05:23,120 Speaker 2: social media growth are spoilers. So in a lot of seasons, 108 00:05:23,200 --> 00:05:26,680 Speaker 2: spoilers are incorrect until like halfway through the season. We 109 00:05:26,760 --> 00:05:29,799 Speaker 2: saw that with Joey's season, the spoiler was that Daisy 110 00:05:29,839 --> 00:05:31,839 Speaker 2: one until part way through the season and then it 111 00:05:31,880 --> 00:05:35,040 Speaker 2: switched to Kelsey. But those are things that I have 112 00:05:35,080 --> 00:05:37,320 Speaker 2: to be aware of to see if they're impacting them. 113 00:05:37,520 --> 00:05:39,760 Speaker 2: I will say too, and I don't have any interest 114 00:05:39,920 --> 00:05:42,919 Speaker 2: in spoiling, So I'm not like Bachelor Fantake or like 115 00:05:43,000 --> 00:05:45,279 Speaker 2: the other accounts that like they're trying to dig to 116 00:05:45,440 --> 00:05:49,360 Speaker 2: find a specific spoiler, Like I don't care. So I 117 00:05:49,760 --> 00:05:52,359 Speaker 2: typically try to stay away from fueling spoilers, but I 118 00:05:52,440 --> 00:05:53,800 Speaker 2: have to keep an eye on them. 119 00:05:54,320 --> 00:05:55,599 Speaker 4: Do you have to keep an eye on them for 120 00:05:55,640 --> 00:05:59,920 Speaker 4: the purpose of seeing how they affect people's followings. 121 00:06:00,320 --> 00:06:04,120 Speaker 2: Yeah, it is, but it depends on the season. So 122 00:06:04,160 --> 00:06:06,479 Speaker 2: that's the interesting thing about social media growth. You have 123 00:06:06,560 --> 00:06:09,520 Speaker 2: some like most seasons, the spoilers will come out before 124 00:06:10,040 --> 00:06:12,320 Speaker 2: the season even starts to air, but a lot of 125 00:06:12,360 --> 00:06:14,839 Speaker 2: seasons they do not impact social media growth. So like 126 00:06:14,880 --> 00:06:18,920 Speaker 2: Clarentatious season, the spoiler about Zach Winning was out before 127 00:06:18,960 --> 00:06:22,000 Speaker 2: the season started to air, but he was non existent 128 00:06:22,080 --> 00:06:24,800 Speaker 2: on the social media trends until like the last three weeks. 129 00:06:27,160 --> 00:06:29,159 Speaker 1: Real quick, because I want to go back to the 130 00:06:29,200 --> 00:06:31,800 Speaker 1: beginning Culton season because it's also around my time, so 131 00:06:31,839 --> 00:06:36,560 Speaker 1: I want to ask about himself. Yeah, real quick, real quick, 132 00:06:36,560 --> 00:06:39,000 Speaker 1: you said on your Instagram story that you thought you 133 00:06:39,000 --> 00:06:42,360 Speaker 1: would never be invited on this podcast. Why did you think. 134 00:06:42,240 --> 00:06:45,719 Speaker 2: That, Well, you know, the thing that's interesting about my 135 00:06:45,800 --> 00:06:49,640 Speaker 2: page is I I will report the data regardless if 136 00:06:49,680 --> 00:06:53,800 Speaker 2: it's good or bad. You know, I I don't hold back. 137 00:06:53,880 --> 00:06:56,520 Speaker 2: I will say, especially as somebody who I started as 138 00:06:56,560 --> 00:06:59,080 Speaker 2: an elementary teacher, I did a lot on digital citizenship 139 00:06:59,080 --> 00:07:01,719 Speaker 2: and I've preached a lot of wanting to make the 140 00:07:01,720 --> 00:07:05,240 Speaker 2: Internet a better place just because as something that I've learned, 141 00:07:05,279 --> 00:07:08,800 Speaker 2: especially with my account is that negative content makes you 142 00:07:08,880 --> 00:07:13,600 Speaker 2: grow like crazy and not to like get like political 143 00:07:13,600 --> 00:07:15,520 Speaker 2: and stuff. But we can really see that outside of 144 00:07:15,520 --> 00:07:19,080 Speaker 2: the Bachelor universe as well, Like if you create negative content, 145 00:07:19,640 --> 00:07:22,520 Speaker 2: man it it creates divisiveness in the comments that pushes 146 00:07:22,560 --> 00:07:24,760 Speaker 2: your stuff through the algorithm. So over the all this. 147 00:07:24,960 --> 00:07:27,880 Speaker 4: Rage baiting we're seeing now on like TikTok, people like 148 00:07:27,960 --> 00:07:30,720 Speaker 4: intentionally making videos that like are just going to piss 149 00:07:30,720 --> 00:07:32,720 Speaker 4: people off for engagement. 150 00:07:32,600 --> 00:07:34,800 Speaker 2: Exactly, and like I've seen it in my own trends. 151 00:07:34,880 --> 00:07:38,040 Speaker 2: I analyze my own data obviously, and anytime I post 152 00:07:38,040 --> 00:07:40,440 Speaker 2: controversial things or things that air more on the negative 153 00:07:40,480 --> 00:07:43,120 Speaker 2: and critical side, I get a ton of social media growth. 154 00:07:43,160 --> 00:07:44,520 Speaker 2: And if I were to lean into that, I could 155 00:07:44,600 --> 00:07:47,080 Speaker 2: easily have like eight nine hundred thousand followers, but I'd 156 00:07:47,080 --> 00:07:50,120 Speaker 2: really try to be picky about what I do. You know, 157 00:07:50,520 --> 00:07:52,560 Speaker 2: I am critical of the franchise at times. I do 158 00:07:52,600 --> 00:07:54,480 Speaker 2: think that there are certain decisions sometimes where I'm like, 159 00:07:54,520 --> 00:07:56,840 Speaker 2: what were you guys thinking? This was not a great decision, 160 00:07:57,240 --> 00:08:01,200 Speaker 2: and it's so typically backed by the data. But I 161 00:08:01,560 --> 00:08:03,480 Speaker 2: have to say, like, mad respect you guys have me 162 00:08:03,480 --> 00:08:06,080 Speaker 2: on and also if anybody is listening, it was very 163 00:08:06,160 --> 00:08:09,040 Speaker 2: much like there's no data off the table on this conversation. 164 00:08:09,200 --> 00:08:11,560 Speaker 2: You don't need to, like, you know, hold back, and 165 00:08:11,600 --> 00:08:12,520 Speaker 2: I really respect that. 166 00:08:13,400 --> 00:08:15,480 Speaker 3: Yeah, I mean, are we follow you? 167 00:08:15,760 --> 00:08:17,880 Speaker 4: I started following you after my time on the show, 168 00:08:18,320 --> 00:08:21,400 Speaker 4: and Joe, I think around the same time I started following. 169 00:08:21,160 --> 00:08:24,360 Speaker 1: You, I was like, oh, wow, this is this is 170 00:08:24,480 --> 00:08:28,440 Speaker 1: like I don't I'm not really interested in like spoilers 171 00:08:28,480 --> 00:08:30,400 Speaker 1: for the show or anything like that because I just 172 00:08:30,400 --> 00:08:32,880 Speaker 1: don't really care. But when your page came up, I 173 00:08:32,920 --> 00:08:35,800 Speaker 1: was like, oh, I actually this is interesting, Like I 174 00:08:36,200 --> 00:08:39,360 Speaker 1: want to know how this shit works because it is 175 00:08:39,400 --> 00:08:43,600 Speaker 1: like I feel like, I so you started around Culton season, 176 00:08:43,600 --> 00:08:45,840 Speaker 1: which I was back at season so the season before. 177 00:08:46,679 --> 00:08:48,880 Speaker 1: But I do feel like that was kind of the 178 00:08:48,960 --> 00:08:52,320 Speaker 1: time where like people's social media accounts were really starting 179 00:08:52,360 --> 00:08:53,720 Speaker 1: to blow up, right. 180 00:08:54,080 --> 00:08:56,720 Speaker 2: And I do have some data points from before Coulton season, 181 00:08:56,720 --> 00:09:01,400 Speaker 2: Like I do have your data, but let's it was 182 00:09:01,480 --> 00:09:04,880 Speaker 2: really like twenty sixteen to twenty twenty that we really 183 00:09:04,960 --> 00:09:07,920 Speaker 2: saw just social media take off, not only for this show, 184 00:09:07,960 --> 00:09:10,560 Speaker 2: but also the influencing world outside of the Bachelor, for 185 00:09:10,640 --> 00:09:13,360 Speaker 2: other reality TV shows as well. I feel like that's 186 00:09:13,440 --> 00:09:16,760 Speaker 2: where people really started to watch just TV in general 187 00:09:16,800 --> 00:09:18,760 Speaker 2: and be like, Oh, I love this person that I'm watching. 188 00:09:18,840 --> 00:09:21,079 Speaker 2: I want to see their day to day lives. I 189 00:09:21,120 --> 00:09:23,520 Speaker 2: was even guilty that myself during Colton season. I was like, 190 00:09:23,920 --> 00:09:26,880 Speaker 2: Hannah Godwin has the best highlighter, Like I need to 191 00:09:26,920 --> 00:09:28,560 Speaker 2: go follow her to figure out which one it is. 192 00:09:28,720 --> 00:09:30,320 Speaker 2: And I still buy that one to this day, Like, 193 00:09:30,720 --> 00:09:33,079 Speaker 2: you know, I think that's where we really saw that pickup, 194 00:09:33,120 --> 00:09:36,120 Speaker 2: but also the influencing side of things which also really 195 00:09:36,160 --> 00:09:39,920 Speaker 2: fed into that. And then when the pandemic hit, that's 196 00:09:39,960 --> 00:09:42,280 Speaker 2: when TikTok came in and kind of started. We're now 197 00:09:42,320 --> 00:09:45,800 Speaker 2: starting to see decreases in that because people's attention is 198 00:09:45,840 --> 00:09:47,560 Speaker 2: now being spent over on TikTok. 199 00:09:47,960 --> 00:09:56,599 Speaker 1: Yeah, what are some data points you have on me? 200 00:09:57,320 --> 00:10:01,400 Speaker 2: Okay? Really interesting because pos I forgot that I had these, 201 00:10:01,520 --> 00:10:05,160 Speaker 2: so I was able to get through Reddit and then 202 00:10:05,160 --> 00:10:06,959 Speaker 2: also some of my own data points that I took 203 00:10:07,040 --> 00:10:11,080 Speaker 2: just out of curiosity for Becas season. So I have 204 00:10:11,400 --> 00:10:14,080 Speaker 2: all of your cast how many followers they had a 205 00:10:14,120 --> 00:10:16,800 Speaker 2: week before the show aired, and then I have data 206 00:10:16,840 --> 00:10:21,000 Speaker 2: points throughout the season plus a week after. But for you, 207 00:10:21,960 --> 00:10:25,120 Speaker 2: a week before Becca season aired, you had four hundred 208 00:10:25,200 --> 00:10:26,920 Speaker 2: twenty followers. That's it. 209 00:10:27,080 --> 00:10:30,160 Speaker 3: Yeah, yeah, and you were at like three posts. 210 00:10:30,480 --> 00:10:32,120 Speaker 1: I don't even think I would say in a week 211 00:10:32,160 --> 00:10:33,880 Speaker 1: before that, I just started my Instagram. 212 00:10:34,000 --> 00:10:36,400 Speaker 3: Yeah, and we didn't you make Instagram to go on 213 00:10:36,440 --> 00:10:36,760 Speaker 3: the show? 214 00:10:36,960 --> 00:10:37,400 Speaker 1: Yeah? 215 00:10:38,040 --> 00:10:40,760 Speaker 2: You actually your cast. There were quite a few men 216 00:10:40,800 --> 00:10:43,560 Speaker 2: who had big followings. One of them, I will say 217 00:10:43,720 --> 00:10:47,120 Speaker 2: was buying followers, but he was pretty irrelevant. Who was 218 00:10:48,520 --> 00:10:53,439 Speaker 2: Leo that is yeah, yeah, yeah, we don't even talk 219 00:10:53,480 --> 00:10:56,800 Speaker 2: about it. But there were people with like one hundred 220 00:10:56,840 --> 00:10:59,920 Speaker 2: and seventy seven thousand followers Camille. We had a lot 221 00:10:59,920 --> 00:11:02,960 Speaker 2: of contestants who like actually had a decent following. Colton 222 00:11:03,040 --> 00:11:07,120 Speaker 2: Underwood had forty two thousand followers. But what's really interesting 223 00:11:07,200 --> 00:11:10,640 Speaker 2: is that Joe four hundred and twenty followers, less than 224 00:11:10,679 --> 00:11:14,400 Speaker 2: twenty four hours after the premiere aired, he was nearly 225 00:11:14,440 --> 00:11:17,880 Speaker 2: at ten thousand followers already, which was pretty big back then. 226 00:11:18,800 --> 00:11:23,960 Speaker 2: And then the by the end of the season, so 227 00:11:24,640 --> 00:11:26,840 Speaker 2: a week before the finale aired, he had seventy four 228 00:11:26,880 --> 00:11:30,280 Speaker 2: thousand followers. Reminder, if you guys have forgotten, Joe was 229 00:11:30,320 --> 00:11:33,080 Speaker 2: eliminated night one. So that's pretty crazy. 230 00:11:33,320 --> 00:11:34,319 Speaker 3: That's crazy. 231 00:11:34,880 --> 00:11:35,440 Speaker 1: Yeah, I was. 232 00:11:36,080 --> 00:11:38,080 Speaker 3: I don't even know if I had that many followers. 233 00:11:38,200 --> 00:11:40,560 Speaker 1: I remember it being crazy. I probably lost all those 234 00:11:40,600 --> 00:11:41,960 Speaker 1: people now I don't know why. 235 00:11:42,040 --> 00:11:44,320 Speaker 4: I mean, yeah, wow, shout out if you're listening to 236 00:11:44,320 --> 00:11:46,760 Speaker 4: this podcast and you were one of those og seventy 237 00:11:46,840 --> 00:11:48,840 Speaker 4: k followers. 238 00:11:48,880 --> 00:11:51,120 Speaker 2: And then so the big thing about the end of 239 00:11:51,160 --> 00:11:55,560 Speaker 2: Becca season was Bachelor and Paradise aired the next day. 240 00:11:55,840 --> 00:11:58,800 Speaker 2: So right after the finale, I don't have data points 241 00:11:58,800 --> 00:12:01,000 Speaker 2: because again I really wasn't doing this seriously back then. 242 00:12:01,480 --> 00:12:04,680 Speaker 2: But a week later, Joe already had one hundred eighty 243 00:12:04,679 --> 00:12:06,120 Speaker 2: six thousand followers. 244 00:12:06,800 --> 00:12:09,840 Speaker 1: How can you how that's crazy? How can you tell 245 00:12:10,360 --> 00:12:14,120 Speaker 1: if somebody can you actually see I've never bought followers, 246 00:12:14,120 --> 00:12:16,080 Speaker 1: but can you tell if somebody is like you can 247 00:12:16,120 --> 00:12:21,920 Speaker 1: actually tell? Because you how like, what's the. 248 00:12:20,600 --> 00:12:22,360 Speaker 2: Yeah, So it takes. It takes some time to research. 249 00:12:22,400 --> 00:12:23,720 Speaker 2: And let me tell you, guys, I was so happy 250 00:12:23,760 --> 00:12:26,240 Speaker 2: when I looked into y'all's followings because I have scrapers 251 00:12:26,320 --> 00:12:28,960 Speaker 2: running on the back end that runs everybody's like counts 252 00:12:29,000 --> 00:12:33,560 Speaker 2: and like important people, former leads, et cetera. And I 253 00:12:33,600 --> 00:12:35,760 Speaker 2: can't just look at a data set and be like, yeah, 254 00:12:35,800 --> 00:12:38,000 Speaker 2: they're buying followers. So there's a lot of investigation that 255 00:12:38,040 --> 00:12:39,240 Speaker 2: needs to go into it. But the big things that 256 00:12:39,280 --> 00:12:42,000 Speaker 2: we look at are just sudden gains in one day 257 00:12:42,559 --> 00:12:45,320 Speaker 2: and then the next day a sudden loss. So anytime 258 00:12:45,320 --> 00:12:47,280 Speaker 2: I see big gains, like I was looking through y'all' 259 00:12:47,320 --> 00:12:49,520 Speaker 2: follower accounts last night to be like, oh, should I 260 00:12:49,600 --> 00:12:52,480 Speaker 2: not bring up buying followers? But I can, because you 261 00:12:52,480 --> 00:12:53,200 Speaker 2: guys are in the clear. 262 00:12:53,760 --> 00:12:56,680 Speaker 1: We're losing. I'm losing. I lose on a consistent basis. 263 00:12:56,679 --> 00:12:58,760 Speaker 2: I don't even know what I did, but I was 264 00:12:58,800 --> 00:13:00,559 Speaker 2: looking through your accounts, and I was looking at when 265 00:13:00,559 --> 00:13:02,880 Speaker 2: you guys got married, but I didn't know your wedding 266 00:13:02,960 --> 00:13:04,720 Speaker 2: date off the top of my head, and I saw 267 00:13:04,800 --> 00:13:07,360 Speaker 2: both of you guys suddenly gain that one month. It 268 00:13:07,400 --> 00:13:09,360 Speaker 2: was twenty twenty two, right October. 269 00:13:09,760 --> 00:13:12,000 Speaker 3: Yes, that was our courthouse wedding. 270 00:13:12,200 --> 00:13:12,800 Speaker 1: Courthouse wedding. 271 00:13:13,000 --> 00:13:15,319 Speaker 2: Yeah, yeah, so I saw both of you guys gain. 272 00:13:15,480 --> 00:13:17,559 Speaker 2: So whenever I see gains like that, the first thing 273 00:13:17,559 --> 00:13:19,600 Speaker 2: I do is I go in and I investigate first, 274 00:13:19,640 --> 00:13:21,640 Speaker 2: like was there anything in the media happening with them? 275 00:13:21,679 --> 00:13:23,720 Speaker 2: So I searched during those days and I was like, boom, 276 00:13:23,720 --> 00:13:27,120 Speaker 2: they got married. But I'll see were there any controversies happening. 277 00:13:27,440 --> 00:13:29,439 Speaker 2: I'll take a look through a feed and see if 278 00:13:29,440 --> 00:13:32,440 Speaker 2: any post went viral around the time that that post 279 00:13:32,520 --> 00:13:34,960 Speaker 2: went up. And I'm seeing those gains, like there's a 280 00:13:35,000 --> 00:13:37,880 Speaker 2: lot that feeds into it. The other thing that I'll 281 00:13:37,880 --> 00:13:40,760 Speaker 2: look at is engagement on posts to see like the 282 00:13:41,000 --> 00:13:44,120 Speaker 2: view count versus the likes versus the follows. And then 283 00:13:44,400 --> 00:13:46,520 Speaker 2: the last thing that I'll look at too whenever somebody, 284 00:13:46,559 --> 00:13:49,240 Speaker 2: when I suspect somebody is I'll go and look at 285 00:13:49,240 --> 00:13:51,360 Speaker 2: their following list where you can see people who have 286 00:13:51,400 --> 00:13:54,120 Speaker 2: followed them. And the way Instagram displays that is it 287 00:13:54,160 --> 00:13:57,040 Speaker 2: shows the most recent people who followed on that list, 288 00:13:57,520 --> 00:14:00,480 Speaker 2: and you can just you can look down that list. 289 00:14:00,640 --> 00:14:01,760 Speaker 2: It looks like a bunch of bots. 290 00:14:01,840 --> 00:14:07,319 Speaker 1: Yeah interest, have have you ever had anyone from our 291 00:14:07,480 --> 00:14:09,960 Speaker 1: franchise or any franchise. 292 00:14:10,000 --> 00:14:13,240 Speaker 4: I guess because you you do data on other reality 293 00:14:13,280 --> 00:14:13,760 Speaker 4: shows as well. 294 00:14:13,840 --> 00:14:17,600 Speaker 1: Right, reach out to you and kind of like like 295 00:14:18,280 --> 00:14:20,080 Speaker 1: upset with you, like any like crazy? 296 00:14:21,000 --> 00:14:24,440 Speaker 4: Yeah, like don't like, don't expose me or like tell 297 00:14:24,520 --> 00:14:26,600 Speaker 4: me how to get more followers. 298 00:14:27,520 --> 00:14:28,160 Speaker 2: I've had one. 299 00:14:28,800 --> 00:14:30,920 Speaker 1: Really, really, who could you tell us? You don't have 300 00:14:30,960 --> 00:14:31,880 Speaker 1: to if you don't want to. 301 00:14:32,120 --> 00:14:34,360 Speaker 2: Tell you guys after this, okay, tell us object. 302 00:14:34,560 --> 00:14:36,960 Speaker 1: I do have a question, So, like I do know 303 00:14:37,000 --> 00:14:41,520 Speaker 1: a way people, So, like, I'm assuming I'm losing I 304 00:14:41,560 --> 00:14:45,240 Speaker 1: lose followers kind of on a consistent basis. You know, 305 00:14:45,360 --> 00:14:48,000 Speaker 1: I only grew followers I'm not, like, not from being 306 00:14:48,000 --> 00:14:50,360 Speaker 1: a content creator, but from being on a television show, 307 00:14:50,400 --> 00:14:53,200 Speaker 1: which then you are somewhat relevant and you're in the 308 00:14:53,240 --> 00:14:55,520 Speaker 1: news and that's kind of how you grow. So since 309 00:14:55,520 --> 00:15:02,760 Speaker 1: I'm off a show, I'm constantly losing followers. Why is that? Like, 310 00:15:02,800 --> 00:15:05,480 Speaker 1: why is it just like people are just like I 311 00:15:05,520 --> 00:15:07,240 Speaker 1: no longer want to I mean obviously people are like 312 00:15:07,280 --> 00:15:10,400 Speaker 1: I no longer want to follow him, But why is 313 00:15:10,440 --> 00:15:14,280 Speaker 1: it like it's almost like kind of constant. 314 00:15:14,320 --> 00:15:15,040 Speaker 3: It's a pattern. 315 00:15:15,120 --> 00:15:15,920 Speaker 1: It's like a pattern. 316 00:15:17,040 --> 00:15:19,520 Speaker 2: Yeah, So I've listened to a lot of interviews too 317 00:15:19,560 --> 00:15:23,360 Speaker 2: from the Instagram CEO Adam Masiri on this and it's 318 00:15:23,400 --> 00:15:25,800 Speaker 2: really interesting. So people are first and foremost people are 319 00:15:25,840 --> 00:15:28,840 Speaker 2: constantly auditing the lists that they follow, so be it 320 00:15:29,080 --> 00:15:31,160 Speaker 2: they look through their following list to clean it up 321 00:15:31,200 --> 00:15:34,000 Speaker 2: a bit, or they're swiping through stories and they see 322 00:15:34,000 --> 00:15:36,000 Speaker 2: stories from somebody they're like, I'm just not interested in 323 00:15:36,040 --> 00:15:39,920 Speaker 2: this person anymore and they unfollow. It's really so many 324 00:15:39,960 --> 00:15:43,040 Speaker 2: different variables. But also a lot of people are, especially 325 00:15:43,080 --> 00:15:44,880 Speaker 2: in the last year and a half with all of 326 00:15:44,920 --> 00:15:47,720 Speaker 2: the TikTok and meta and what people are doing with 327 00:15:47,760 --> 00:15:50,120 Speaker 2: their data, a lot of people are deleting their accounts. 328 00:15:50,520 --> 00:15:52,960 Speaker 2: There's so many different variables there, but the biggest one 329 00:15:53,000 --> 00:15:55,240 Speaker 2: I think is really just the people auditing their following 330 00:15:55,240 --> 00:15:57,000 Speaker 2: lists and seeing who they want to follow and who 331 00:15:57,000 --> 00:16:01,080 Speaker 2: they don't. But and it's also so it's really interesting 332 00:16:01,120 --> 00:16:03,960 Speaker 2: the way the Bachelor franchise with social media growth happens 333 00:16:04,080 --> 00:16:06,000 Speaker 2: versus something like Love is Blind, for example. It's my 334 00:16:06,080 --> 00:16:09,880 Speaker 2: favorite example comparing those two because two very different platforms. Right, 335 00:16:10,240 --> 00:16:14,280 Speaker 2: the Bachelor franchise, whenever a season ends airing, right, it's 336 00:16:14,320 --> 00:16:16,400 Speaker 2: available on Hulu that you can watch for a certain 337 00:16:16,400 --> 00:16:18,880 Speaker 2: amount of time, and then it disappears like you can't 338 00:16:18,920 --> 00:16:21,400 Speaker 2: just go on to Hulu and just watch Matt James 339 00:16:21,440 --> 00:16:24,400 Speaker 2: season for example, or Katie Thurston season. You really have 340 00:16:24,440 --> 00:16:26,040 Speaker 2: to go dig for it or go on Amazon and 341 00:16:26,080 --> 00:16:29,080 Speaker 2: like rent this season or by this season. Whereas other 342 00:16:29,240 --> 00:16:32,040 Speaker 2: network shows like Love Is Blind, for example, whenever a 343 00:16:32,080 --> 00:16:35,680 Speaker 2: new season drops, you'll see that contestants from previous seasons 344 00:16:35,760 --> 00:16:38,040 Speaker 2: see a big gain in social media growth because people 345 00:16:38,120 --> 00:16:40,240 Speaker 2: start to watch that season and they're like, oh, let 346 00:16:40,280 --> 00:16:42,480 Speaker 2: me go back and watch the old seasons. And then 347 00:16:42,480 --> 00:16:44,840 Speaker 2: they'll watch season one and be like, oh, Ganina, let 348 00:16:44,880 --> 00:16:46,360 Speaker 2: me go follow her and see what she's up to 349 00:16:46,480 --> 00:16:49,200 Speaker 2: now all these years later. So it's really different the 350 00:16:49,280 --> 00:16:52,120 Speaker 2: viewing habits and the following habits of different networks as well. 351 00:16:52,840 --> 00:16:55,480 Speaker 3: That is interesting. Do you ever track engagement rate? 352 00:16:56,320 --> 00:16:59,760 Speaker 2: I do, and it's really interesting because, especially during a season, 353 00:16:59,800 --> 00:17:03,360 Speaker 2: to see engagement rates of who's interacting on which posts 354 00:17:03,760 --> 00:17:08,000 Speaker 2: will typically see that, especially in this post twenty twenty world, 355 00:17:08,520 --> 00:17:11,040 Speaker 2: a lot of people are engaging really negatively on the 356 00:17:11,880 --> 00:17:16,280 Speaker 2: more like villain edits of the show or people who 357 00:17:16,320 --> 00:17:18,840 Speaker 2: are getting arguments within the house. They'll be like team 358 00:17:18,920 --> 00:17:20,680 Speaker 2: so and so or Team SO and so. Then people 359 00:17:20,720 --> 00:17:23,000 Speaker 2: fight within the comments that typically drives a lot of 360 00:17:23,040 --> 00:17:26,840 Speaker 2: the engagement. And then you also have people really wanting 361 00:17:26,880 --> 00:17:29,400 Speaker 2: to support and commenting on everything for the fan favorites 362 00:17:29,440 --> 00:17:32,720 Speaker 2: each season. But that's actually one of the data points 363 00:17:32,720 --> 00:17:35,639 Speaker 2: that I tracked during Colton season. My first one was like, 364 00:17:36,240 --> 00:17:38,679 Speaker 2: did anybody do brand deals in the middle of the season, 365 00:17:38,800 --> 00:17:40,919 Speaker 2: So how many ads they did? Because that was allowed 366 00:17:40,920 --> 00:17:43,760 Speaker 2: back then and now I don't think it is allowed anymore. Yeah, 367 00:17:43,800 --> 00:17:47,480 Speaker 2: And then also engagement rates. I'll track the percent engagement 368 00:17:47,560 --> 00:17:49,480 Speaker 2: rate that I pull from another app. I'll pull it 369 00:17:49,520 --> 00:17:51,199 Speaker 2: a few times during the season just to see how 370 00:17:51,240 --> 00:17:52,760 Speaker 2: it changes for contestants. 371 00:17:53,359 --> 00:17:57,119 Speaker 1: Why do you think? Okay, so you mentioned like you 372 00:17:57,160 --> 00:18:01,679 Speaker 1: started around around Colton season, and that was even like 373 00:18:01,760 --> 00:18:04,480 Speaker 1: before then, there was I remember, I want to say, 374 00:18:04,480 --> 00:18:07,640 Speaker 1: even like Nick Faiel's season of The Bachelor, a lot 375 00:18:07,680 --> 00:18:12,359 Speaker 1: of the women like it wasn't crazy because I remember 376 00:18:12,440 --> 00:18:14,239 Speaker 1: going on the show doing my own research, and it 377 00:18:14,280 --> 00:18:17,879 Speaker 1: wasn't crazy for you know, a few of the girls 378 00:18:17,880 --> 00:18:21,240 Speaker 1: to get one hundred thousand followers night one now like 379 00:18:21,760 --> 00:18:23,879 Speaker 1: and you know, you think about like Peter Webber season, 380 00:18:23,880 --> 00:18:26,639 Speaker 1: and there was so many women that got such a 381 00:18:26,720 --> 00:18:31,159 Speaker 1: large following, we don't really see that anymore. Even Joey's season, 382 00:18:31,200 --> 00:18:33,960 Speaker 1: which was fairly big. I feel like a lot of 383 00:18:33,960 --> 00:18:36,639 Speaker 1: the women didn't really blow up till later on. 384 00:18:37,760 --> 00:18:40,119 Speaker 4: There's only like a select few from my I mean, 385 00:18:40,160 --> 00:18:41,920 Speaker 4: correct us if we're wrong, you're you have all the 386 00:18:41,960 --> 00:18:44,040 Speaker 4: data to tell us if we're right or wrong. 387 00:18:44,119 --> 00:18:48,840 Speaker 2: But well, actually, so Joey's season, Maria and Daisy actually 388 00:18:48,880 --> 00:18:51,920 Speaker 2: grew faster at the beginning of the season than anybody 389 00:18:51,960 --> 00:18:54,720 Speaker 2: did on Peter season. But Peter season was the peak 390 00:18:54,840 --> 00:18:57,120 Speaker 2: growth that we saw in this franchise. Nobody grew as 391 00:18:57,160 --> 00:19:01,200 Speaker 2: fast as they did on Peter season until Joey's season. 392 00:19:01,240 --> 00:19:03,800 Speaker 2: But Joey's season, they actually grew really quickly, but then 393 00:19:03,880 --> 00:19:05,959 Speaker 2: towards the end of the season it didn't speed up 394 00:19:05,960 --> 00:19:07,520 Speaker 2: as much as we used to see back. 395 00:19:07,400 --> 00:19:07,840 Speaker 1: In the day. 396 00:19:08,280 --> 00:19:10,440 Speaker 2: So if people haven't seen the data report, so I 397 00:19:10,480 --> 00:19:11,920 Speaker 2: actually do post and you can see it on my 398 00:19:11,960 --> 00:19:13,800 Speaker 2: page right now. It's one of my most recent posts. 399 00:19:13,840 --> 00:19:16,160 Speaker 2: You can see their social media growth through the whole 400 00:19:16,200 --> 00:19:19,639 Speaker 2: season for the final four contestants. What's really interesting if 401 00:19:19,720 --> 00:19:22,280 Speaker 2: you haven't seen this data before, is that the growth 402 00:19:22,320 --> 00:19:24,520 Speaker 2: is really fun to watch during the season, but the 403 00:19:24,600 --> 00:19:28,040 Speaker 2: last three weeks in especially post finale, that's where the 404 00:19:28,080 --> 00:19:31,960 Speaker 2: majority of growth happens. And that is still that way 405 00:19:32,000 --> 00:19:35,840 Speaker 2: to this day. But those games were a higher rate 406 00:19:36,040 --> 00:19:38,080 Speaker 2: back in twenty twenty than they were these days. 407 00:19:39,000 --> 00:19:43,520 Speaker 4: Okay, yeah, I remember, both on The Bachelor and on Paradise, 408 00:19:44,000 --> 00:19:47,239 Speaker 4: my biggest bump of followers was at the very end, 409 00:19:47,359 --> 00:19:49,920 Speaker 4: if not like after my time on the show had ended. 410 00:19:50,200 --> 00:19:54,520 Speaker 1: Yeah, yeah for me, well, our season of Paradise had 411 00:19:54,560 --> 00:19:57,199 Speaker 1: felt like my growth was really towards the end. It 412 00:19:57,240 --> 00:19:59,320 Speaker 1: was like the last couple episodes and then like a 413 00:19:59,400 --> 00:20:01,960 Speaker 1: month after her and then it's slowed down to. 414 00:20:02,840 --> 00:20:06,520 Speaker 2: Paradise also used to be a huge social media gainer, 415 00:20:06,720 --> 00:20:08,520 Speaker 2: like that was the show that you went on to 416 00:20:08,560 --> 00:20:11,160 Speaker 2: gain the most social media also or the main most 417 00:20:11,160 --> 00:20:14,560 Speaker 2: growth on social media. Also a quick note on Peter's season. 418 00:20:14,720 --> 00:20:17,040 Speaker 2: This is a really interesting point too, because if people 419 00:20:17,119 --> 00:20:19,280 Speaker 2: are new here, I know that there are a lot 420 00:20:19,359 --> 00:20:21,520 Speaker 2: of people that are like, ooh, we don't want people 421 00:20:21,600 --> 00:20:23,280 Speaker 2: on this show that are gaining followers. We want this 422 00:20:23,320 --> 00:20:25,879 Speaker 2: to be focused on love. And then they'll cite things 423 00:20:25,880 --> 00:20:28,640 Speaker 2: like you know, Maddie and Hannah Ann like they went 424 00:20:28,680 --> 00:20:30,240 Speaker 2: on the show for love, they didn't have a big 425 00:20:30,280 --> 00:20:34,399 Speaker 2: social media following. That's wrong. So Maddie before the season 426 00:20:34,440 --> 00:20:36,600 Speaker 2: started to air, she had over forty thousand followers on 427 00:20:36,640 --> 00:20:39,960 Speaker 2: Instagram already, and Hannah Ann had eighty seven thousand followers. 428 00:20:41,800 --> 00:20:44,439 Speaker 4: I mean, look, that doesn't necessarily obviously we know that 429 00:20:44,440 --> 00:20:46,680 Speaker 4: doesn't necessarily mean they didn't go on the show for love, 430 00:20:46,680 --> 00:20:50,040 Speaker 4: but it definitely disproves the fact that, oh, you have 431 00:20:50,119 --> 00:20:52,840 Speaker 4: to have like ninety followers on Instagram to be coming 432 00:20:52,880 --> 00:20:56,080 Speaker 4: on for genuine reasons exactly, like there's people that can 433 00:20:56,119 --> 00:20:59,440 Speaker 4: come on with disingenuous reasons at ninety followers or nine 434 00:20:59,480 --> 00:21:02,240 Speaker 4: thousand or ninety thousand or good reasons. 435 00:21:02,280 --> 00:21:06,520 Speaker 2: Also and also statistically one person out of the thirty 436 00:21:06,560 --> 00:21:09,360 Speaker 2: contestants are gonna make it in the end, So most 437 00:21:09,400 --> 00:21:11,760 Speaker 2: people know that their odds of winning are pretty low, 438 00:21:12,240 --> 00:21:14,520 Speaker 2: but that doesn't mean that they aren't there for the shot, 439 00:21:14,560 --> 00:21:17,399 Speaker 2: because like they have seen, there are so many amazing 440 00:21:17,440 --> 00:21:20,000 Speaker 2: relationships that have come out of this franchise, and if 441 00:21:20,040 --> 00:21:22,320 Speaker 2: it's not on the main show, there's a good chance 442 00:21:22,320 --> 00:21:25,040 Speaker 2: they can get on Paradise and I don't know, crazy enough, 443 00:21:25,160 --> 00:21:27,480 Speaker 2: lots of people end up getting married, who go on Paradise, Like, 444 00:21:27,960 --> 00:21:30,240 Speaker 2: there are so many odd, so many different ways that 445 00:21:30,240 --> 00:21:31,720 Speaker 2: you can find love on this show. 446 00:21:31,880 --> 00:21:34,600 Speaker 4: Yeah, and you're just exposed to this new dating pool 447 00:21:34,600 --> 00:21:36,160 Speaker 4: that even if it doesn't work out on the show, 448 00:21:36,200 --> 00:21:38,680 Speaker 4: there's plenty of people that have met in the Bachelor 449 00:21:38,720 --> 00:21:44,840 Speaker 4: world off camera that it then works out. 450 00:21:48,160 --> 00:21:52,040 Speaker 1: Do you think there is there an edge to having 451 00:21:52,119 --> 00:21:57,679 Speaker 1: a following as far as growing on social media prior 452 00:21:57,760 --> 00:22:00,359 Speaker 1: to going on the show, So like would so like 453 00:22:00,400 --> 00:22:03,400 Speaker 1: I had four hundred and twenty followers and you said, 454 00:22:03,440 --> 00:22:06,639 Speaker 1: I think, let's call it. Colton had forty five thousand. 455 00:22:07,119 --> 00:22:10,840 Speaker 1: Does he have an edge in the algorithm to grow 456 00:22:12,160 --> 00:22:14,240 Speaker 1: more and at a faster rate? Like is Instagram going 457 00:22:14,280 --> 00:22:18,320 Speaker 1: to push him out more than they would to somebody 458 00:22:18,359 --> 00:22:20,840 Speaker 1: that has nothing? Or is there kind of an even 459 00:22:20,840 --> 00:22:21,439 Speaker 1: playing field. 460 00:22:21,960 --> 00:22:24,520 Speaker 2: There's a combination of factors there, right, and especially it's 461 00:22:24,640 --> 00:22:26,720 Speaker 2: very different in this day and age now with TikTok 462 00:22:26,760 --> 00:22:28,439 Speaker 2: than it was before, because like I feel like at 463 00:22:28,480 --> 00:22:30,600 Speaker 2: Colton or Peter season, for example, I have it pulled 464 00:22:30,680 --> 00:22:33,480 Speaker 2: up here. There was a contestant named Lauren Jones. She 465 00:22:33,520 --> 00:22:36,480 Speaker 2: went on the season. She had one hundred forty thousand followers, 466 00:22:36,560 --> 00:22:39,399 Speaker 2: before the season's hard here, nobody knows who she is. 467 00:22:39,440 --> 00:22:41,199 Speaker 2: She actually I think made it to like week four 468 00:22:41,280 --> 00:22:44,399 Speaker 2: or five, but she hardly had any screen time during 469 00:22:44,400 --> 00:22:47,280 Speaker 2: the season, So that's a big impact on that variable too. 470 00:22:47,359 --> 00:22:49,199 Speaker 2: Or even if we look back at Zach's season, there 471 00:22:49,240 --> 00:22:52,800 Speaker 2: was a contestant, Victoria j. She had like nine hundred 472 00:22:52,800 --> 00:22:56,399 Speaker 2: thousand followers on TikTok, and you know, she hardly got 473 00:22:56,440 --> 00:22:58,359 Speaker 2: any screen time, and even though she was making a 474 00:22:58,400 --> 00:23:00,880 Speaker 2: lot of content, it really didn't pick up because people 475 00:23:00,920 --> 00:23:03,600 Speaker 2: didn't recognize her from seeing them on the show because 476 00:23:04,000 --> 00:23:05,919 Speaker 2: they didn't see her as much. So, but if we 477 00:23:05,960 --> 00:23:09,600 Speaker 2: look at Daisy for example, this season, Daisy had a 478 00:23:09,680 --> 00:23:12,400 Speaker 2: following before she went on the show from TikTok, So 479 00:23:12,440 --> 00:23:15,399 Speaker 2: she had before episode one air she had forty three 480 00:23:15,480 --> 00:23:18,639 Speaker 2: thousand followers on TikTok, and then on Instagram she had 481 00:23:18,680 --> 00:23:20,680 Speaker 2: twenty thousand followers. And that's because she had already been 482 00:23:20,680 --> 00:23:23,520 Speaker 2: making a lot of content on her cochlear implant and 483 00:23:23,560 --> 00:23:25,600 Speaker 2: all that stuff that she had kind of built a following. 484 00:23:25,640 --> 00:23:29,080 Speaker 2: But she already had that skill under her belt on 485 00:23:29,160 --> 00:23:32,240 Speaker 2: how to create content, how to tell stories that that 486 00:23:32,640 --> 00:23:35,639 Speaker 2: coupled with her strong storyline episode one and then getting 487 00:23:35,680 --> 00:23:39,680 Speaker 2: the first date. It was just the perfect combination that 488 00:23:39,880 --> 00:23:42,879 Speaker 2: it just blew her up in the algorithm. So what 489 00:23:42,880 --> 00:23:45,960 Speaker 2: I always tell people is, especially people who just watched 490 00:23:46,040 --> 00:23:49,439 Speaker 2: this show, we want people on the show who know 491 00:23:49,520 --> 00:23:51,639 Speaker 2: how to make content on social media because it's this 492 00:23:51,840 --> 00:23:55,560 Speaker 2: like symbiotic relationship that they get put on the show. 493 00:23:55,600 --> 00:23:58,320 Speaker 2: They're there for love, et cetera. But we're also going 494 00:23:58,359 --> 00:23:59,800 Speaker 2: to get a lot of great content from them. That's 495 00:24:00,119 --> 00:24:02,080 Speaker 2: to bring in all these new viewers. Like we saw 496 00:24:02,080 --> 00:24:05,159 Speaker 2: it happen during Joey's season with Maria and Daisy. It 497 00:24:05,200 --> 00:24:06,960 Speaker 2: brought in a whole new fan base from gen Z 498 00:24:07,119 --> 00:24:10,199 Speaker 2: that just weren't watching the show. So it's they do 499 00:24:10,320 --> 00:24:12,200 Speaker 2: kind of have a leg up mainly because of the skill, 500 00:24:12,240 --> 00:24:14,840 Speaker 2: but it also really comes down to what's being shown on. 501 00:24:14,800 --> 00:24:18,520 Speaker 3: The show, right, that makes so much sense. That's so interesting. 502 00:24:19,080 --> 00:24:21,199 Speaker 4: I remember when I was on I was working at 503 00:24:21,240 --> 00:24:25,240 Speaker 4: a PR agency and my bosses were like, girl, you 504 00:24:25,320 --> 00:24:28,879 Speaker 4: got to post something like post something like once a week, 505 00:24:29,280 --> 00:24:32,959 Speaker 4: post on your page like every day on stories And 506 00:24:33,000 --> 00:24:35,840 Speaker 4: I was like, I can't do that, Like I don't 507 00:24:35,840 --> 00:24:38,080 Speaker 4: think I can do that, And like TikTok was new 508 00:24:38,160 --> 00:24:40,920 Speaker 4: and I was like, I don't even I just got it, 509 00:24:41,000 --> 00:24:42,440 Speaker 4: like I don't even know what to do on here. 510 00:24:42,480 --> 00:24:45,080 Speaker 4: And obviously at the time that was the right decision 511 00:24:45,080 --> 00:24:47,439 Speaker 4: for me from a personal perspective, It just like I 512 00:24:47,480 --> 00:24:50,280 Speaker 4: wasn't ready and I just didn't know. But now looking 513 00:24:50,359 --> 00:24:54,640 Speaker 4: back hindsight the business side of things, like they were right. 514 00:24:54,680 --> 00:24:56,679 Speaker 4: I mean, I look at Daisy who was posting like 515 00:24:56,720 --> 00:25:00,000 Speaker 4: almost every single week she had story times she had struck. 516 00:25:00,080 --> 00:25:03,360 Speaker 4: Sure like she came at it from such a smart angle. 517 00:25:03,440 --> 00:25:05,720 Speaker 4: If we're just talking strictly about social media growth after 518 00:25:05,760 --> 00:25:06,760 Speaker 4: the show, don't you think? 519 00:25:07,320 --> 00:25:10,120 Speaker 2: Yeah, absolutely, And I think it's one of those things that, 520 00:25:10,880 --> 00:25:13,160 Speaker 2: you know, social media is just such an amazing tool. 521 00:25:13,440 --> 00:25:16,560 Speaker 2: It It allows contestants on this show to bring people 522 00:25:16,600 --> 00:25:19,840 Speaker 2: into their lives. Be it so we can see Daisy's 523 00:25:19,880 --> 00:25:22,600 Speaker 2: story now with her moving to Vegas with her boyfriend 524 00:25:22,640 --> 00:25:25,240 Speaker 2: and you know how that's impacting her life and all 525 00:25:25,320 --> 00:25:27,840 Speaker 2: with the cochlear implant and everything. Or even you know, 526 00:25:27,920 --> 00:25:29,879 Speaker 2: watching Joe and Kelsey go on Dancing with the Stars 527 00:25:29,880 --> 00:25:31,800 Speaker 2: and seeing what's happening in their day to day lives. 528 00:25:32,080 --> 00:25:34,280 Speaker 2: You know, you think back to you know, even before 529 00:25:34,359 --> 00:25:36,760 Speaker 2: Joe went on Dancing with the Stars, for example, the 530 00:25:36,800 --> 00:25:38,600 Speaker 2: show Dancing with the Stars. It's amazing, right, you get 531 00:25:38,600 --> 00:25:40,879 Speaker 2: to see this competition show. But what we used to 532 00:25:40,880 --> 00:25:44,080 Speaker 2: be limited to before social media became a thing was 533 00:25:44,119 --> 00:25:47,200 Speaker 2: whatever we were shown on TV. So Dance with the Stars, 534 00:25:47,240 --> 00:25:50,119 Speaker 2: for example, we got that two minute package that we 535 00:25:50,160 --> 00:25:51,919 Speaker 2: got to see them practicing during the week, and that 536 00:25:52,119 --> 00:25:55,480 Speaker 2: was it. But nowadays with social media, we can see 537 00:25:55,760 --> 00:25:58,480 Speaker 2: what's happening in between each episode on Dancing with the Stars. 538 00:25:58,480 --> 00:26:01,320 Speaker 2: What's happening with practice? Are they doing like fun little dances? 539 00:26:01,320 --> 00:26:04,080 Speaker 2: Are they you know, with other his day day anning 540 00:26:04,160 --> 00:26:08,120 Speaker 2: with Yeah, exactly, like the whole Brooks and Glub thing. 541 00:26:08,280 --> 00:26:10,680 Speaker 2: Like there was a whole extra story this last season 542 00:26:10,720 --> 00:26:13,119 Speaker 2: on Dancing with the Star that was happening just on 543 00:26:13,160 --> 00:26:16,240 Speaker 2: social media that nobody knew if they were just watching 544 00:26:16,280 --> 00:26:18,840 Speaker 2: the show. And that's where I really think that social 545 00:26:18,880 --> 00:26:22,160 Speaker 2: media has helped all reality TV shows because we get 546 00:26:22,160 --> 00:26:25,200 Speaker 2: to see these extra parts of their day to day life. 547 00:26:25,240 --> 00:26:26,840 Speaker 2: And that's one of my things that I'm always screaming 548 00:26:26,840 --> 00:26:29,719 Speaker 2: from the rooftop that production. I'm just like, you guys 549 00:26:30,119 --> 00:26:33,720 Speaker 2: have to get like burner phones that are like offline 550 00:26:33,760 --> 00:26:36,080 Speaker 2: because I know whenever it's filming, you guys can't be 551 00:26:36,160 --> 00:26:39,160 Speaker 2: in touch with the real world. But give the contestants 552 00:26:39,200 --> 00:26:41,399 Speaker 2: a phone that isn't connected to the internet so they 553 00:26:41,400 --> 00:26:44,760 Speaker 2: can film content. Can you imagine get Ready with me 554 00:26:44,800 --> 00:26:46,840 Speaker 2: that Daisy could have made before her first one on 555 00:26:46,840 --> 00:26:48,520 Speaker 2: one day in the mansion with the girls coming in 556 00:26:48,600 --> 00:26:49,880 Speaker 2: and out of the background, Like that would have been 557 00:26:49,920 --> 00:26:52,439 Speaker 2: so fun for us to see on social media that 558 00:26:52,520 --> 00:26:55,040 Speaker 2: I feel like it just helps us enjoy the show 559 00:26:55,119 --> 00:26:57,359 Speaker 2: more for the people who are diehards like myself, and 560 00:26:57,359 --> 00:26:59,640 Speaker 2: it's like, give me more content, like I want more. 561 00:27:00,560 --> 00:27:03,600 Speaker 1: I'm so glad you said that because like it's so 562 00:27:03,800 --> 00:27:05,840 Speaker 1: true and it makes me it just like it is. 563 00:27:06,200 --> 00:27:09,200 Speaker 1: I do believe social media has really helped reality TV. 564 00:27:09,320 --> 00:27:11,960 Speaker 1: And like I remember our season, like they wouldn't even 565 00:27:12,000 --> 00:27:15,600 Speaker 1: tag us, Like it was you wouldn't even get tagged 566 00:27:15,600 --> 00:27:18,400 Speaker 1: because they didn't want people. They like you were there 567 00:27:18,440 --> 00:27:22,080 Speaker 1: for love and anything else you gained was not beneficial. 568 00:27:22,359 --> 00:27:25,280 Speaker 4: But the stigma is still like really strong about like 569 00:27:25,359 --> 00:27:30,480 Speaker 4: if you're engaging on social media, it is correlated to you. 570 00:27:30,480 --> 00:27:35,400 Speaker 1: Not for the right reasons or whatever. I question for you, 571 00:27:35,640 --> 00:27:37,480 Speaker 1: I don't know if you would know this answer but 572 00:27:37,600 --> 00:27:41,399 Speaker 1: like as far as the Bachelor audience and take away 573 00:27:41,880 --> 00:27:47,399 Speaker 1: the contestants skill set at social media, what platform TikTok 574 00:27:47,640 --> 00:27:54,600 Speaker 1: or Instagram is like more like viewed or or I'm 575 00:27:54,600 --> 00:27:57,680 Speaker 1: trying to more engage with more engaged with the Bachelor audience, 576 00:27:57,720 --> 00:28:00,440 Speaker 1: Like which One's what platforms more likely to grow? 577 00:28:01,320 --> 00:28:06,480 Speaker 2: So Instagram seems the most consistent, but it also it's 578 00:28:06,520 --> 00:28:08,679 Speaker 2: it's also because a lot of contestants just don't have 579 00:28:08,760 --> 00:28:14,359 Speaker 2: TikTok accounts still, especially depending on the season Bachelor versus Bachelorette, 580 00:28:14,400 --> 00:28:16,840 Speaker 2: what women do is very different than what men do. Also, 581 00:28:16,840 --> 00:28:19,560 Speaker 2: their social media growth trends are very different between Bachelor 582 00:28:19,600 --> 00:28:24,399 Speaker 2: and Bachelorette. But I would have said one hundred percent 583 00:28:24,480 --> 00:28:28,560 Speaker 2: Instagram until Joey's season because Joey season really showed us 584 00:28:28,560 --> 00:28:31,920 Speaker 2: that when you have cast members that embrace TikTok, which 585 00:28:31,960 --> 00:28:34,320 Speaker 2: if people don't use TikTok, there's a very big difference 586 00:28:34,359 --> 00:28:36,960 Speaker 2: in the type of content that goes on both platforms. 587 00:28:37,359 --> 00:28:42,080 Speaker 2: So Instagram is a much more polished, curated, you know, 588 00:28:42,200 --> 00:28:46,000 Speaker 2: like more more intention is put into them, whereas tiktoks 589 00:28:46,000 --> 00:28:49,280 Speaker 2: are more off the cuff, like just my my content. 590 00:28:49,320 --> 00:28:53,440 Speaker 2: For example, if I have my hair curled, makeup is done, 591 00:28:53,480 --> 00:28:55,280 Speaker 2: and I spend hours on a video. It's gonna do 592 00:28:55,280 --> 00:28:58,120 Speaker 2: really well on Instagram, it's gonna flop on TikTok. On TikTok, 593 00:28:58,240 --> 00:29:00,320 Speaker 2: I have videos that hit like a million vs use 594 00:29:00,680 --> 00:29:03,480 Speaker 2: and it's like I recorded it first thing in the morning, 595 00:29:03,600 --> 00:29:06,760 Speaker 2: my face mask is still on my forehead, and like 596 00:29:06,920 --> 00:29:09,400 Speaker 2: that is the type of content that thrives more on 597 00:29:09,440 --> 00:29:12,200 Speaker 2: TikTok because that platform is much more about this is 598 00:29:12,280 --> 00:29:15,080 Speaker 2: like my real life. This is you know, no editing, 599 00:29:15,120 --> 00:29:19,920 Speaker 2: no filters, et cetera. That's what TikTok is more focused on, 600 00:29:20,080 --> 00:29:23,440 Speaker 2: and it's more the gen Z younger millennial audience over there. 601 00:29:23,960 --> 00:29:27,280 Speaker 1: Yeah, gotcha, Okay, I think this is a good Part 602 00:29:27,400 --> 00:29:31,720 Speaker 1: two and Part one with Susannah. Thank you guys for 603 00:29:31,760 --> 00:29:34,440 Speaker 1: tuning in to Bachelor Happy Hour and make sure you 604 00:29:34,520 --> 00:29:35,640 Speaker 1: tune in for Part two. 605 00:29:36,080 --> 00:29:39,040 Speaker 4: Yeah, thanks so much for listening. We have more coming 606 00:29:39,080 --> 00:29:42,560 Speaker 4: your way with Susannah and lots more Bachelor data in 607 00:29:42,600 --> 00:29:44,120 Speaker 4: our part two. Thanks for listening. 608 00:29:44,200 --> 00:29:44,480 Speaker 3: Bye,