WEBVTT - TechStuff Listens to Negativland

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<v Speaker 1>Get in touch with technology with text Stuff from how

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<v Speaker 1>stuff works dot com. Hey there, guys, and welcome to

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<v Speaker 1>text Stuff. I'm your host, Jonathan Strickland, and I've got

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<v Speaker 1>some rather unusual audio i'd like you to listen to.

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<v Speaker 1>And uh, do you know how many time zones there

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<v Speaker 1>are in the Soviet Union? And about power? We've got

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<v Speaker 1>so much power now, do you know how many time

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<v Speaker 1>zones there are in the Soviet Union. We've got so

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<v Speaker 1>much power. Now, that's ridiculous. Do you know how many

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<v Speaker 1>time zones there are in the Soviet Union? Power? And

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<v Speaker 1>all that that's power. We've got so much power. That's ridiculous.

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<v Speaker 1>We have power, power and power power. What you're hearing

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<v Speaker 1>is the work of a performance group called Negative Land.

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<v Speaker 1>The band creates interesting sounds from accommodation of electronics, musical instruments,

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<v Speaker 1>and an enormous library of prerecorded audio from sources as

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<v Speaker 1>diversus political speeches to music numbers to old television commercial

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<v Speaker 1>Guess what I spoke with Mark Hustler, one of the

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<v Speaker 1>founding members of Negative Land. Our conversation lasted for more

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<v Speaker 1>than two hours, and we talked about topics like art, music,

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<v Speaker 1>intellectual property, and more. Well, this episode has highlights from

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<v Speaker 1>that conversation. I really learned a lot, and the first

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<v Speaker 1>thing I wanted to know was how Mark got interested

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<v Speaker 1>in this type of art in the first place. I

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<v Speaker 1>was really into all kinds of music as a teenager,

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<v Speaker 1>and there was just some kind of record that I

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<v Speaker 1>wanted to hear that didn't seem to exist. And so

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<v Speaker 1>at some point, when I was sixteen or seventeen, you know,

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<v Speaker 1>I said, well, I want to let's make We're gonna

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<v Speaker 1>make that record, and that's who we did, and it

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<v Speaker 1>came out when I was still in high school. The

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<v Speaker 1>we in this case was Mark Hustler and Richard Lyons.

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<v Speaker 1>Others would join Negative Land over the years, including Don Joyce,

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<v Speaker 1>who hosts the band's weekly radio show, and Ian Allen,

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<v Speaker 1>who passed away in early The group's membership changed many

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<v Speaker 1>times throughout its existence, and each member contributed a unique perspective.

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<v Speaker 1>The band has always been about experimentation. You've got a

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<v Speaker 1>good beginning, God meers and trial and era. It's just

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<v Speaker 1>the pens again. I'm breaking the records over radio. We've

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<v Speaker 1>been around an extremely long time. I've actually known the

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<v Speaker 1>guys in the group for thirty six years. Our first

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<v Speaker 1>record came out of night and for some reason which

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<v Speaker 1>I don't really quite understand, we all just love strange, weird,

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<v Speaker 1>funny noises and found things and reusing stuff in ways

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<v Speaker 1>they weren't intended to be used. And so our very

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<v Speaker 1>first recordings were making tape loops, so you could cut

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<v Speaker 1>real to real recording tape and stick one end to

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<v Speaker 1>the other and they repeat over and over again, you know,

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<v Speaker 1>an echo. And you could stick pieces of metal into

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<v Speaker 1>a guitar and make the guitar string sound all strange.

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<v Speaker 1>And we were recording things off the TV and radio

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<v Speaker 1>and our parents, you know, making in the kitchen and

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<v Speaker 1>the sound of the our dog barking outside, and all

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<v Speaker 1>this stuff made its way into our into our recorded work,

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<v Speaker 1>and it was kind of surreal data, coufy collage. We

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<v Speaker 1>also put in beats and sometimes sang little songs, and

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<v Speaker 1>it had a somewhat pop kind of sensibility to it

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<v Speaker 1>in a way, in a screwy sort of way, one

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<v Speaker 1>too stupid, great or dumb five six idiotics. The experiments

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<v Speaker 1>would evolve into projects, and while the tools of the

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<v Speaker 1>band used to create their sounds would change, the medium

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<v Speaker 1>in which they worked would remain sound collage. Collage is

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<v Speaker 1>a medium that I think is one of the easiest

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<v Speaker 1>art forms in the world, whether it was sound or

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<v Speaker 1>film or visual art, to do something really crappy. It's

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<v Speaker 1>really easy to do collage and just have it be

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<v Speaker 1>really mediocre. And I but to to to really get

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<v Speaker 1>it to where it's it's it's at a level that

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<v Speaker 1>we think it's, you know, our our standard. You know.

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<v Speaker 1>It requires a lot of work and thinking about it.

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<v Speaker 1>And we've had lots of pieces that get to a point,

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<v Speaker 1>but they're just not there yet, you know, and we

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<v Speaker 1>sit on them for six months or even a year

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<v Speaker 1>later we'll go back. In fact, the band might sit

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<v Speaker 1>on a piece for decades. One piece Negative Land recently

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<v Speaker 1>revisited is a work called Like Cattle Act the Gun

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<v Speaker 1>by the late Vian Well. I was thinking of a

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<v Speaker 1>Cadillac Cadillac got Wreck, Cadillac Catillac, Cadillac Cadillac, Cadillac, La Cadillac,

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<v Speaker 1>Lack Cadillac Cadillac, Cadillac, Cadillac Cadillac Cadillac, La Cadillac, Lack,

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<v Speaker 1>Cadillac Catillac. Alan first worked on the piece back in

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<v Speaker 1>the nineteen eighties. Before his death, Alan gave his blessing

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<v Speaker 1>to Negative Land to revisit and finish the recording. Alan

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<v Speaker 1>was also instrumental in shaping the band's cultural and social perspectives.

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<v Speaker 1>Before long, the band was using its quirky techniques not

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<v Speaker 1>just to make interesting sounds, but to provide commentary on

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<v Speaker 1>various issues. It just kept being really interesting that you

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<v Speaker 1>could use collage, you know, to talk about stuff in

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<v Speaker 1>this way that invited the listener to work on figuring

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<v Speaker 1>out what you were getting at into some degree. You know,

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<v Speaker 1>we don't spell everything out, but we try to do

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<v Speaker 1>something where it's both about stuff, but there's some thing

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<v Speaker 1>about it. It's open enough that you're engaged and you're

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<v Speaker 1>drawn in and you're trying to work with it, and

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<v Speaker 1>hopefully that's the place where you know, you get something

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<v Speaker 1>out of it that's interesting and it's and different for

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<v Speaker 1>every person who hears it. And because so many of

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<v Speaker 1>the sounds Negative Land uses in its collage work are

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<v Speaker 1>taken from other sources, you can't just assume that what

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<v Speaker 1>you're hearing and what the band itself thinks are necessarily

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<v Speaker 1>the same thing. While we do sometimes actually write song

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<v Speaker 1>lyrics and do songs, most of the spoken word you

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<v Speaker 1>hear in our work is appropriated in collage. So it's

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<v Speaker 1>not us saying it. We're not. It is not the

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<v Speaker 1>author's voice you're hearing it. It's what we chose to use.

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<v Speaker 1>Well did we choose to use it? Because we agree

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<v Speaker 1>with it? We disagree with it. We like it and

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<v Speaker 1>we hate it. We think it's funny, stupid, smart, sad, creepy, annoying,

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<v Speaker 1>you know, surreal, and usually for negative Land, will the

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<v Speaker 1>things we pick to you is will usually be something

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<v Speaker 1>that will be of many of those things all at

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<v Speaker 1>the same time. Listen, this is all that shouting, all

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<v Speaker 1>that noise. Ian Allen's involvement would lead to another pivotal

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<v Speaker 1>moment in negative lands development, meeting Don Joyce. Joyce is

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<v Speaker 1>a radio DJ who not only joined Negative Land, but

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<v Speaker 1>also helped create a venue for the group to express

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<v Speaker 1>themselves to a larger audience. It's called Over the Edge

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<v Speaker 1>for Negative Land. One of the kind of laboratories for

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<v Speaker 1>us to work on new ideas and try out new

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<v Speaker 1>stuff is our weekly radio show. It's called Over the Edge.

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<v Speaker 1>It's been on, it's still on to this day, and

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<v Speaker 1>it's three hours of audio collage that's always about a

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<v Speaker 1>theme of some sort or another, and Negative Land member

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<v Speaker 1>Don Joyce is the one who has been kind of

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<v Speaker 1>the steward of keeping that flame alive all these years.

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<v Speaker 1>He uses old radio station cart machines. If any of

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<v Speaker 1>you out there are radio makers or listeners are old

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<v Speaker 1>enough to know, he uses old school dead analog technology

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<v Speaker 1>to play dude live cut ups stuff on the air. Yeah,

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<v Speaker 1>we get to try out stuff and occasionally ideas of

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<v Speaker 1>emerge from that that we think are good enough to

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<v Speaker 1>take out and turn into studio recordings or maybe a

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<v Speaker 1>live show. And for those Negative Land fans who want

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<v Speaker 1>to explore that material, band member Tom Maloney has been

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<v Speaker 1>hard at work transferring files to archive dot org so

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<v Speaker 1>that the thousands of hours of programming will become available

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<v Speaker 1>to anyone with an Internet connection. It's a mind blowingly

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<v Speaker 1>huge amount of work that will be available for free.

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<v Speaker 1>As any artist will tell you, art doesn't exist in

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<v Speaker 1>a vacuum. Art doesn't just reflect the world around us.

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<v Speaker 1>It comments on that world. We see elements of the

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<v Speaker 1>artists thoughts and feelings within his or her art. And

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<v Speaker 1>while you might think that creating a collage out of

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<v Speaker 1>appropriate material limits and artists ability to comment upon the world,

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<v Speaker 1>you'd be wrong. As Mark explained to me, collage is

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<v Speaker 1>just another artistic medium, not significantly different from any other

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<v Speaker 1>means of artistic expression. Basically, to me, our work is

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<v Speaker 1>no different than somebody lives in a cave ten thousand

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<v Speaker 1>years ago who takes a stick out of the fire

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<v Speaker 1>and uses the burnt end to draw on the cave

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<v Speaker 1>wall what's outside of his cave, which could be buffalo

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<v Speaker 1>or a mammoth, you know. So that's no different than

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<v Speaker 1>me taking a computer, a tape deck, a cassette deck,

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<v Speaker 1>a real tool, chape recorder, a digital capturing device, and

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<v Speaker 1>I'm capturing the world around me that I live in

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<v Speaker 1>the world. It's in my home, the world it's outside

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<v Speaker 1>my door. And that world is not just walls and

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<v Speaker 1>furniture and trees and blue sky and buildings. It's advertisements,

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<v Speaker 1>it's logos, it's pop songs, it's media absolutely everywhere you go.

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<v Speaker 1>And it's great, that's com and so negative lands are

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<v Speaker 1>often comments on these facets of life, the way messages

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<v Speaker 1>are communicated to us and how we are expected to

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<v Speaker 1>react to them. Asciated, and there's another conversation happening as well,

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<v Speaker 1>one about ideas ownership and the peculiar institution has changed

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<v Speaker 1>the way we treat concepts. Corporations who are immortal, who

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<v Speaker 1>now have these ideas of intellectual property. They own this stuff,

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<v Speaker 1>so they want to profit from it. They've privatized it.

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<v Speaker 1>They've all said, you can consume it, will sell it

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<v Speaker 1>to you, but don't ever think of messing with it.

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<v Speaker 1>Don't think about doing anything with it, because we own

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<v Speaker 1>it our property. And I'm kind of saying, well, no,

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<v Speaker 1>it's not just your property, because it's inside my head.

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<v Speaker 1>You know, it's in my brain, So I'm gonna I

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<v Speaker 1>think I'm allowed to do things that have been inserted

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<v Speaker 1>into my brain. You know, I don't want to see

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<v Speaker 1>your giant pepsi billboard every time I drive into town,

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<v Speaker 1>but I do, so you know, yes, I'm going to

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<v Speaker 1>take some of your pepsi ad and I'm going to

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<v Speaker 1>cut it up and I'm gonna use it in something

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<v Speaker 1>that maybe makes fun of you. And in this case,

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<v Speaker 1>it was a project negative landid called Dyspepsi. Hopefully, hopefully, hopefully, hopefully, hopefully,

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<v Speaker 1>what you're compiling is going to be a positive reflection

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<v Speaker 1>of for what PEPSI is all about. And the makers

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<v Speaker 1>of their advertising. So I think it's fair to say

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<v Speaker 1>that if that's all the case. Uh yeah, this is

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<v Speaker 1>part of the marketing spin of Pepsi calif. One of

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<v Speaker 1>my favorite pieces by the band involves a surreal, absurd

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<v Speaker 1>radio call in show. This is Pennywise, Joan, You're next,

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<v Speaker 1>nice Sue, How can I help Jem? I really have

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<v Speaker 1>a problem impulse buying. I never have money left for anything.

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<v Speaker 1>That's a piece of truth and advertising, and that was

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<v Speaker 1>where we were able to take it so that every

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<v Speaker 1>time the talk show host hung up on the caller

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<v Speaker 1>to go to the next caller, it was the same

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<v Speaker 1>caller over again and over again because of how we

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<v Speaker 1>were able to edit it together and that was all done.

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<v Speaker 1>We've always used to call those edits razor takes, because

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<v Speaker 1>those were done with analog, real to real recordiers, and

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<v Speaker 1>we would cut them with a razor blake, you know,

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<v Speaker 1>to rearrange those things. Okay, let's go to line four.

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<v Speaker 1>This is Pennywise. I'm Jim Phillips and your name is Bob. Hi, Bob,

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<v Speaker 1>what can I do for you? I get confused by

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<v Speaker 1>all the claims main commercials. This is Pennywise. Line stakes

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<v Speaker 1>you're on and your name is. I think it definitely

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<v Speaker 1>kind of grabs your attention. There's a real rhythm, there's

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<v Speaker 1>a real musicality to the way the voice has been

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<v Speaker 1>is the repeats itself and folds back in on itself.

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<v Speaker 1>But but also it gets that something that actually is

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<v Speaker 1>a real thing, which is about how advertising impacts us

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<v Speaker 1>and how advertisers maybe aren't telling you the truth, you know.

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<v Speaker 1>And I don't think it's didactic. I don't think it's

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<v Speaker 1>having handed I don't think it's like a we are

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<v Speaker 1>we're wagging wagging our finger at you about the subject.

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<v Speaker 1>But it does kind of get get it out there.

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<v Speaker 1>It really hit me that what Mark and Negative Land

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<v Speaker 1>are doing is incredibly challenging. Anyone can grab a dozen

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<v Speaker 1>or so clips of sound and edit them together to

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<v Speaker 1>make something new, but to create something that has a

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<v Speaker 1>sense of musical rhythm that can be entertaining and that

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<v Speaker 1>can also be a comment on our culture is extraordinary.

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<v Speaker 1>It explains how the group can work on a project

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<v Speaker 1>for years before it's ready to be released. Once it

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<v Speaker 1>is released, that work can get a lot of attention.

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<v Speaker 1>Negative Land is no stranger to criticism, controversy, or even

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<v Speaker 1>legal action. In fact, one of their most famous works

0:12:49.679 --> 0:12:52.720
<v Speaker 1>landed the group in legal trouble for several years. But

0:12:52.840 --> 0:12:55.920
<v Speaker 1>it all started out innocently enough. A fan at a

0:12:55.920 --> 0:12:59.760
<v Speaker 1>show of ours handed as a cassette and uh at

0:12:59.760 --> 0:13:02.480
<v Speaker 1>a show that we were partying in Portland, Oregon, and

0:13:02.520 --> 0:13:04.800
<v Speaker 1>it had outtakes of top for D d J. Casey

0:13:04.880 --> 0:13:08.040
<v Speaker 1>Cason having a really bad day in the studio. Casey Cayson,

0:13:08.120 --> 0:13:12.120
<v Speaker 1>as you know, just passed away this summer, and I

0:13:12.160 --> 0:13:15.280
<v Speaker 1>think the engineer's revenge was to get these tapes out

0:13:15.320 --> 0:13:18.439
<v Speaker 1>to some people in the public via cassette. Now, back then,

0:13:18.480 --> 0:13:20.760
<v Speaker 1>the Internet didn't exist, and so this stuff had a

0:13:20.920 --> 0:13:24.559
<v Speaker 1>very very limited audience of just people sharing this stuff.

0:13:24.600 --> 0:13:26.360
<v Speaker 1>And I think if it had come out now, we

0:13:26.400 --> 0:13:28.680
<v Speaker 1>wouldn't have been inspired to make that record that we made,

0:13:28.720 --> 0:13:31.040
<v Speaker 1>because everyone would have had it. But we had something

0:13:31.040 --> 0:13:33.839
<v Speaker 1>that was kind of seemed very precious, you know, and

0:13:34.040 --> 0:13:36.400
<v Speaker 1>and like, you know, and and rare. And it was

0:13:36.440 --> 0:13:39.959
<v Speaker 1>also you know, Peter pants funny and just so inspiring.

0:13:40.040 --> 0:13:42.120
<v Speaker 1>And he was trying to do a dedication with family's

0:13:42.160 --> 0:13:43.880
<v Speaker 1>dead dog, and he was trying to introduce a new

0:13:43.920 --> 0:13:46.320
<v Speaker 1>song by a band. He got the name of their

0:13:46.360 --> 0:13:50.040
<v Speaker 1>country origin incorrect, but a band who's been around as

0:13:50.080 --> 0:13:52.960
<v Speaker 1>long as Negative Land has a group, You Too. That's

0:13:53.000 --> 0:13:55.480
<v Speaker 1>the letter you and the New World Too. The fore

0:13:55.520 --> 0:13:58.800
<v Speaker 1>Man band features Adams Clayton on bab Larry Moren on drums,

0:13:59.000 --> 0:14:03.120
<v Speaker 1>Dave Evan and nickname the Edge. This is nobody cares.

0:14:03.320 --> 0:14:07.280
<v Speaker 1>These guys are in England and we give it. There's

0:14:07.280 --> 0:14:09.600
<v Speaker 1>a lot of waste. The name that don't mean Italy.

0:14:11.120 --> 0:14:13.720
<v Speaker 1>We ended up using doing a kind of a weird

0:14:14.080 --> 0:14:18.280
<v Speaker 1>mutated cover version of a YouTube song. We had Negative

0:14:18.320 --> 0:14:22.040
<v Speaker 1>Land member David Wills the Weatherman, do his own dramatic

0:14:22.200 --> 0:14:26.120
<v Speaker 1>reinterpretation of Bono's lyrics. We used the casey caseum stuff.

0:14:26.200 --> 0:14:28.280
<v Speaker 1>The song was I still found what I'm looking for

0:14:28.640 --> 0:14:30.880
<v Speaker 1>and kind of at the end when we were deciding

0:14:31.560 --> 0:14:34.320
<v Speaker 1>how to present it, we ended up deciding to call

0:14:34.400 --> 0:14:38.480
<v Speaker 1>the whole thing you Too by Negative Land, And originally

0:14:38.480 --> 0:14:40.560
<v Speaker 1>it was actually gonna be you with the dash between

0:14:40.600 --> 0:14:42.360
<v Speaker 1>the U and the two, because that's actually how the you.

0:14:42.560 --> 0:14:45.040
<v Speaker 1>That's as slight variation on You two's name, which has

0:14:45.040 --> 0:14:47.480
<v Speaker 1>no dash, and the YouTube is the airplane, the spy

0:14:47.560 --> 0:14:50.160
<v Speaker 1>plane that was shot down and it's where you two

0:14:50.240 --> 0:14:52.880
<v Speaker 1>stole their name from. In the course of designing the

0:14:52.880 --> 0:14:55.000
<v Speaker 1>whole thing, our graphic designer we were working with a

0:14:55.040 --> 0:14:58.480
<v Speaker 1>guy named Randall Hunting. Uh. He suggested that we could

0:14:58.520 --> 0:15:01.840
<v Speaker 1>make the Uh he says, well, what am I making

0:15:01.880 --> 0:15:04.400
<v Speaker 1>the airplane of the YouTube airplane itself, which we were

0:15:04.440 --> 0:15:06.120
<v Speaker 1>using as part of the cover design. What about making

0:15:06.160 --> 0:15:09.240
<v Speaker 1>that the dash? And how about we could make the

0:15:09.320 --> 0:15:13.080
<v Speaker 1>you two really huge and negative Land really small. I

0:15:13.120 --> 0:15:15.440
<v Speaker 1>think he was just kind of joking, you know, like

0:15:15.560 --> 0:15:17.880
<v Speaker 1>because of course you wouldn't really do that, because that

0:15:17.880 --> 0:15:20.960
<v Speaker 1>would be insane, right. But of course when we saw it,

0:15:20.960 --> 0:15:24.520
<v Speaker 1>we said, that's great genius, you know, yes, that's what

0:15:24.560 --> 0:15:26.760
<v Speaker 1>we're gonna do. This is even better. We're gonna make

0:15:26.800 --> 0:15:29.240
<v Speaker 1>it look like something it isn't. As it turns out,

0:15:29.280 --> 0:15:33.480
<v Speaker 1>this particularly mischievous release would have a long lasting effect

0:15:33.640 --> 0:15:36.120
<v Speaker 1>on the group. It didn't take long for you Two's

0:15:36.120 --> 0:15:39.560
<v Speaker 1>management to respond, and it came out in two weeks

0:15:39.600 --> 0:15:41.200
<v Speaker 1>after it came out, or I think maybe it was

0:15:41.280 --> 0:15:43.640
<v Speaker 1>less maybe ten days after it came out. YouTube's record

0:15:43.720 --> 0:15:46.840
<v Speaker 1>label and their publisher, uh, at the instigation of You

0:15:46.920 --> 0:15:50.560
<v Speaker 1>Two's manager. We've only found that out about fifteen years later.

0:15:50.840 --> 0:15:56.320
<v Speaker 1>But yeah, they suit us for copyright infringement, trademark infringement. Uh,

0:15:56.320 --> 0:15:59.240
<v Speaker 1>it has lots of swearing on it, courtesy of Casey Cason.

0:15:59.520 --> 0:16:03.120
<v Speaker 1>So they suits for defamation of character for associating this

0:16:03.360 --> 0:16:05.360
<v Speaker 1>foul language with the clean cut image of the band

0:16:05.400 --> 0:16:09.000
<v Speaker 1>you two. They sued us for failure to get a

0:16:09.040 --> 0:16:11.040
<v Speaker 1>license to do a cover version of a song because

0:16:11.040 --> 0:16:12.840
<v Speaker 1>we change the lyrics. You can do a cover version

0:16:12.840 --> 0:16:14.760
<v Speaker 1>and just pay a licensing fee, but if you change

0:16:14.760 --> 0:16:16.600
<v Speaker 1>the lyrics, you have to get permission. And they also

0:16:16.640 --> 0:16:18.800
<v Speaker 1>suit us for fraud, saying it was a get rich

0:16:18.880 --> 0:16:21.960
<v Speaker 1>quick scheme intended to du millions of innocent YouTube fans

0:16:22.320 --> 0:16:24.920
<v Speaker 1>into you know, buying this record so we could make

0:16:25.040 --> 0:16:27.120
<v Speaker 1>you know, lots of money, so pay through everything we

0:16:27.160 --> 0:16:30.080
<v Speaker 1>could think of at us, we had to really look

0:16:30.160 --> 0:16:32.240
<v Speaker 1>at what we were doing, even more deeply than we

0:16:32.280 --> 0:16:34.360
<v Speaker 1>ever had, you know, and really examine if it was

0:16:34.400 --> 0:16:37.120
<v Speaker 1>worth the fight. You know, do we really want to

0:16:37.160 --> 0:16:40.160
<v Speaker 1>destroy our lives and lose at the tiny bit of

0:16:40.160 --> 0:16:41.800
<v Speaker 1>money we might be making. And we you know, we

0:16:41.840 --> 0:16:44.080
<v Speaker 1>were gonna lose a lot by choosing to fight it,

0:16:44.560 --> 0:16:46.640
<v Speaker 1>but we we really felt like it was you know,

0:16:46.680 --> 0:16:48.280
<v Speaker 1>it was it was a fight that needed to happen

0:16:48.320 --> 0:16:51.640
<v Speaker 1>because at the time, there was nobody making any smart,

0:16:52.480 --> 0:16:55.880
<v Speaker 1>thoughtful cultural arguments about this from a progressive point of view.

0:16:55.960 --> 0:16:57.600
<v Speaker 1>It was just lawyers, and it was just so it

0:16:57.680 --> 0:17:01.920
<v Speaker 1>was just all very conservative, you know, thinking around money,

0:17:01.960 --> 0:17:04.560
<v Speaker 1>profit in ownership in ways that just were culturally very

0:17:04.680 --> 0:17:08.320
<v Speaker 1>very smart. And we've been headed this amazing opportunity because

0:17:08.320 --> 0:17:10.320
<v Speaker 1>we've been has sued on behalf of the largest rock

0:17:10.320 --> 0:17:12.600
<v Speaker 1>band on the planet Earth. So we thought, well, maybe

0:17:12.640 --> 0:17:14.879
<v Speaker 1>we could use as a platform to talk about this stuff.

0:17:14.920 --> 0:17:16.919
<v Speaker 1>And that turned into an odyssey that took up the

0:17:16.920 --> 0:17:19.080
<v Speaker 1>next four or five years of all of our lives.

0:17:19.440 --> 0:17:21.639
<v Speaker 1>I could say literally every day of my life for

0:17:21.640 --> 0:17:24.320
<v Speaker 1>the next four or five years, literally, I was dealing

0:17:24.320 --> 0:17:28.680
<v Speaker 1>with some aspect of it. The FBI got involved, there

0:17:28.680 --> 0:17:31.880
<v Speaker 1>were threats made against Casey. We tricked you Tube's guitarist,

0:17:31.920 --> 0:17:33.800
<v Speaker 1>The Edge, into an interview he didn't know we were anyway,

0:17:33.840 --> 0:17:35.920
<v Speaker 1>all kinds of stuff. It's all documented in a book

0:17:35.920 --> 0:17:37.960
<v Speaker 1>we put out called Fair Use The Story of the

0:17:38.040 --> 0:17:40.600
<v Speaker 1>Letter You in the numeral two, which actually shows you

0:17:40.640 --> 0:17:45.480
<v Speaker 1>the behind the scenes facts. Is lawsuits, press releases, phone calls, transcriptions,

0:17:45.520 --> 0:17:48.200
<v Speaker 1>everything you're never supposed to see when these cases settled

0:17:48.200 --> 0:17:50.600
<v Speaker 1>out of court. Is all there in the book in

0:17:50.640 --> 0:17:53.840
<v Speaker 1>short chapters, so it makes good bathroom reading. Ultimately, the

0:17:53.840 --> 0:17:56.640
<v Speaker 1>band settled out of court and their album was withdrawn,

0:17:57.119 --> 0:18:00.600
<v Speaker 1>but that was only the beginning of the battle. Negative

0:18:00.640 --> 0:18:03.359
<v Speaker 1>Land only settled because there was literally no way for

0:18:03.440 --> 0:18:06.119
<v Speaker 1>the group to afford to fight the charges in court.

0:18:06.480 --> 0:18:10.040
<v Speaker 1>They wished to argue that their appropriation fell under fair use,

0:18:10.359 --> 0:18:13.560
<v Speaker 1>that they were creating art from appropriation the same way

0:18:13.560 --> 0:18:17.080
<v Speaker 1>that other artists had for years. Andy Warhol's famous works

0:18:17.080 --> 0:18:20.600
<v Speaker 1>were commentaries on consumerism and pop culture. How could that

0:18:20.680 --> 0:18:24.600
<v Speaker 1>instance be okay? But Negative lands work be considered illegal?

0:18:25.000 --> 0:18:27.919
<v Speaker 1>The experience with you two ended up having the opposite

0:18:27.920 --> 0:18:30.919
<v Speaker 1>effect on the band then what was intended. It's been

0:18:31.000 --> 0:18:33.840
<v Speaker 1>endlessly fascinating and then we got, you know, actually sumed

0:18:33.920 --> 0:18:37.919
<v Speaker 1>for doing it. It politicizes more. It actually made us

0:18:37.960 --> 0:18:40.679
<v Speaker 1>kind of bear down on wanting being more committed to

0:18:40.760 --> 0:18:44.320
<v Speaker 1>doing this work than ever before. And uh, it's certainly

0:18:44.840 --> 0:18:48.560
<v Speaker 1>kept it really really interesting. While Negative Land has always

0:18:48.560 --> 0:18:52.760
<v Speaker 1>been interested in culture and consumerism, the legal proceedings brought

0:18:52.800 --> 0:18:56.760
<v Speaker 1>to light the complicated matter of copyright and fair use,

0:18:57.000 --> 0:19:00.359
<v Speaker 1>which became a new focus for mark Copy Right is

0:19:00.359 --> 0:19:03.480
<v Speaker 1>meant to protect the owner of an original work of authorship.

0:19:03.840 --> 0:19:06.760
<v Speaker 1>In the United States, it's defined as such a work

0:19:06.880 --> 0:19:11.680
<v Speaker 1>quote fixed in a tangible medium of expression end quote.

0:19:12.119 --> 0:19:16.399
<v Speaker 1>It covers all works, whether published or unpublished. Now, it

0:19:16.440 --> 0:19:20.840
<v Speaker 1>doesn't protect facts ideas methods of operation. Some of those

0:19:20.840 --> 0:19:24.040
<v Speaker 1>can be protected under other means, like trademarks or patents.

0:19:24.520 --> 0:19:26.879
<v Speaker 1>As soon as you have your original work in a

0:19:26.960 --> 0:19:31.520
<v Speaker 1>fixed tangible form, it's protected by copyright. That tangible form

0:19:31.600 --> 0:19:33.480
<v Speaker 1>doesn't have to be a piece of paper, it can

0:19:33.520 --> 0:19:36.480
<v Speaker 1>be code. The law provides for protection of works that

0:19:36.560 --> 0:19:39.480
<v Speaker 1>require a machine or device in order for someone to

0:19:39.560 --> 0:19:43.560
<v Speaker 1>see or experience it. Registering a copyright is a way

0:19:43.560 --> 0:19:47.639
<v Speaker 1>of ensuring protection of your work. Technically, your work is

0:19:47.640 --> 0:19:52.520
<v Speaker 1>protected even without registration, but registering creates an official legal

0:19:52.600 --> 0:19:56.320
<v Speaker 1>document that establishes your authorship in case you should ever

0:19:56.400 --> 0:19:59.679
<v Speaker 1>have to pursue a claim of infringement against someone else.

0:20:00.119 --> 0:20:02.320
<v Speaker 1>If you were to create an original work but not

0:20:02.520 --> 0:20:06.160
<v Speaker 1>register the copyright, it's possible someone else could steal your

0:20:06.160 --> 0:20:08.920
<v Speaker 1>work and register it under his or her own name,

0:20:09.359 --> 0:20:13.080
<v Speaker 1>making a claim of ownership more complicated. The concept of

0:20:13.119 --> 0:20:16.720
<v Speaker 1>copyright dates all the way back to seventeen ten and

0:20:16.800 --> 0:20:20.080
<v Speaker 1>it's changed significantly over the years. Yeah, it was like

0:20:20.160 --> 0:20:24.119
<v Speaker 1>twelve thirteen, fourteen years the Statute of Queen Anne. And

0:20:24.640 --> 0:20:27.160
<v Speaker 1>whenever I do lectures about this, which I've done quite

0:20:27.160 --> 0:20:30.119
<v Speaker 1>a few, it's very rare that people actually know this,

0:20:30.240 --> 0:20:33.840
<v Speaker 1>because it sounds shocking to hear it now, because copyright

0:20:33.880 --> 0:20:36.960
<v Speaker 1>nowadays last for the life of the creator. Plus it's

0:20:37.040 --> 0:20:40.720
<v Speaker 1>seventy years seventy two, seventy three. The Statute of Anne

0:20:40.800 --> 0:20:46.800
<v Speaker 1>establishes copyright lasting fourteen years for new unpublished works, works

0:20:46.840 --> 0:20:49.600
<v Speaker 1>that had already been published, and we're under ownership of

0:20:49.680 --> 0:20:52.880
<v Speaker 1>some party or another, we're granted twenty one years of protection.

0:20:53.520 --> 0:20:56.840
<v Speaker 1>Ever since copyright was established in British law, people and

0:20:57.040 --> 0:21:01.200
<v Speaker 1>entities have attempted to expand its protection. According to Mark,

0:21:01.520 --> 0:21:05.080
<v Speaker 1>this trend has become truly destructive, largely due to the

0:21:05.160 --> 0:21:08.960
<v Speaker 1>rise of a particular type of institution, this very strange

0:21:09.720 --> 0:21:14.119
<v Speaker 1>creature called the corporation. And we've decided to give corporation

0:21:14.280 --> 0:21:16.800
<v Speaker 1>these rights as if they're human. We give them free

0:21:16.800 --> 0:21:18.840
<v Speaker 1>speech rights. What I would argue has led to the

0:21:18.880 --> 0:21:22.520
<v Speaker 1>total destruction of democracy in this country. But we we

0:21:22.640 --> 0:21:25.200
<v Speaker 1>give them all these the perks and privileges of being

0:21:25.240 --> 0:21:27.719
<v Speaker 1>a human being, none of the responsibilities. And you know,

0:21:27.880 --> 0:21:30.560
<v Speaker 1>when a corporation does things that lead to the deaths

0:21:30.600 --> 0:21:32.960
<v Speaker 1>of thousands of people, we we don't we don't seem

0:21:32.960 --> 0:21:36.200
<v Speaker 1>to give the corporation the death penalty unfortunately. But because

0:21:36.240 --> 0:21:40.560
<v Speaker 1>corporations are immortal, in fact, they're not like anything human

0:21:40.680 --> 0:21:45.040
<v Speaker 1>at all. They from their perspective, understandably they want to

0:21:45.080 --> 0:21:48.760
<v Speaker 1>profit from their property forever. And since we've decided that

0:21:48.840 --> 0:21:51.680
<v Speaker 1>ideas are property, intellectual property, you know, it all sort

0:21:51.680 --> 0:21:53.440
<v Speaker 1>of it also, you can see how this all starts

0:21:53.480 --> 0:21:56.639
<v Speaker 1>to play out in this very bizarre way, um that

0:21:56.760 --> 0:21:59.920
<v Speaker 1>eventually goes kind of off the rails, you know, at

0:22:00.040 --> 0:22:02.320
<v Speaker 1>this point. And that's kind of what what Negative Land

0:22:02.320 --> 0:22:05.480
<v Speaker 1>got drawn into was. Because our work does appropriate things

0:22:05.480 --> 0:22:08.760
<v Speaker 1>and makes this collage and to to talk about the

0:22:08.800 --> 0:22:10.920
<v Speaker 1>culture and the country in the world we live in,

0:22:11.560 --> 0:22:13.840
<v Speaker 1>we found that our work was kind of colliding, you know,

0:22:14.400 --> 0:22:17.680
<v Speaker 1>head first into these these these ideas about copyright, which

0:22:17.680 --> 0:22:21.199
<v Speaker 1>had just become completely crazy, you know, just ridiculous. I

0:22:21.280 --> 0:22:23.879
<v Speaker 1>agree with a lot of what Mark saying. He and

0:22:23.920 --> 0:22:27.600
<v Speaker 1>I both acknowledge that copyright has an important role. People

0:22:27.600 --> 0:22:30.920
<v Speaker 1>who create original works should have some measure of protection

0:22:31.040 --> 0:22:33.960
<v Speaker 1>so that they can receive compensation for their work. A

0:22:34.040 --> 0:22:38.359
<v Speaker 1>world without copyright could be chaotic and unfair, but so

0:22:38.480 --> 0:22:41.480
<v Speaker 1>can a world with copyright that extends well beyond what

0:22:41.560 --> 0:22:45.320
<v Speaker 1>its creators intended. Remember when I said that copyright protection

0:22:45.359 --> 0:22:49.600
<v Speaker 1>originally only lasted fourteen years for new works, the story

0:22:49.680 --> 0:22:53.560
<v Speaker 1>has changed significantly today in the United States, a new

0:22:53.560 --> 0:22:56.639
<v Speaker 1>original work last the life of the author, plus an

0:22:56.680 --> 0:23:01.919
<v Speaker 1>additional seventy years. This has had enormous implications and the publishing, music,

0:23:02.040 --> 0:23:05.240
<v Speaker 1>and artistic spheres. It's a balancing act. And that's what

0:23:05.359 --> 0:23:07.240
<v Speaker 1>kind of has been lost in a lot of the

0:23:07.240 --> 0:23:09.720
<v Speaker 1>conversation about all this is that it's it's kind of

0:23:09.760 --> 0:23:13.800
<v Speaker 1>treated like it's an omnipotent property right of some sort.

0:23:13.920 --> 0:23:17.159
<v Speaker 1>And that's why I was saying that when copyright first began,

0:23:17.320 --> 0:23:19.560
<v Speaker 1>it was an incredibly short period of time. But but

0:23:19.680 --> 0:23:23.240
<v Speaker 1>the this was not some radical idea that would be

0:23:23.320 --> 0:23:24.879
<v Speaker 1>that short. In fact, it was that that was a

0:23:24.920 --> 0:23:28.560
<v Speaker 1>conservative idea, you know, that was that seemed long enough,

0:23:28.880 --> 0:23:30.920
<v Speaker 1>you know, to give you a chance to profit from

0:23:30.960 --> 0:23:34.800
<v Speaker 1>your your creativity. And I should also add that just

0:23:34.920 --> 0:23:38.840
<v Speaker 1>the very idea of taking the word intellectual and property

0:23:38.920 --> 0:23:41.800
<v Speaker 1>and jamming them into each other to make one expression

0:23:41.920 --> 0:23:43.960
<v Speaker 1>is very strange when you think about it, that we've

0:23:44.000 --> 0:23:47.520
<v Speaker 1>decided that ideas are things. You know. It's it's an

0:23:47.520 --> 0:23:51.240
<v Speaker 1>incredibly abstract idea and it and it only is true

0:23:51.280 --> 0:23:53.480
<v Speaker 1>because we've all just sort of agreed that it's true.

0:23:53.920 --> 0:23:56.000
<v Speaker 1>Though in the case of negative Land, we decided that

0:23:56.040 --> 0:23:59.720
<v Speaker 1>we didn't really like that particular hallucination and we wanted

0:23:59.760 --> 0:24:03.560
<v Speaker 1>to a nord A lot. This shift toward extending protection

0:24:03.680 --> 0:24:07.000
<v Speaker 1>beyond the life of the creator has had other consequences

0:24:07.040 --> 0:24:10.879
<v Speaker 1>as well. Corporations that own intellectual property go to great

0:24:10.960 --> 0:24:14.399
<v Speaker 1>links to protect that property. If there's a prospect of

0:24:14.480 --> 0:24:18.440
<v Speaker 1>generating revenue off of an original work, it's worth investigating

0:24:18.480 --> 0:24:21.680
<v Speaker 1>how to protect it. This leads to ideas like digital

0:24:21.760 --> 0:24:25.800
<v Speaker 1>rights management, which is intended to provide protection to corporations,

0:24:25.840 --> 0:24:30.720
<v Speaker 1>but often has the unintended consequence of negatively impacting the

0:24:30.800 --> 0:24:35.560
<v Speaker 1>honest consumer more than any pirate. As Mark explains, this

0:24:35.640 --> 0:24:38.960
<v Speaker 1>is a problem that the industry itself is painfully aware

0:24:39.000 --> 0:24:42.040
<v Speaker 1>of and yet isn't sure how to change. I was

0:24:42.080 --> 0:24:45.760
<v Speaker 1>actually at a conference on copyright law in Washington, d C.

0:24:46.240 --> 0:24:50.040
<v Speaker 1>And I remember speaking to somebody who was from the

0:24:50.200 --> 0:24:52.520
<v Speaker 1>r I double a. I said, this is what do

0:24:52.600 --> 0:24:55.120
<v Speaker 1>you guys talk about behind closed doors? You know, isn't

0:24:55.119 --> 0:24:58.520
<v Speaker 1>it kind of bizarre that you're basically taking legal action

0:24:58.560 --> 0:25:01.000
<v Speaker 1>again at your customers? I mean, you don't you you

0:25:01.080 --> 0:25:04.600
<v Speaker 1>realize that every fourteen year old kid growing up basically

0:25:04.640 --> 0:25:07.440
<v Speaker 1>hates you, you know, just knows the cat is out

0:25:07.440 --> 0:25:10.600
<v Speaker 1>of the bag about how absolutely ugly your business is

0:25:10.680 --> 0:25:13.600
<v Speaker 1>and how you take advantage of artists, etcetera, etcetera. He

0:25:13.680 --> 0:25:17.680
<v Speaker 1>kind of sheepishly kind of said, well, yeah, we kind

0:25:17.680 --> 0:25:22.240
<v Speaker 1>of look at it like chemotherapy, and I just hope

0:25:22.359 --> 0:25:26.360
<v Speaker 1>that that the patient doesn't completely die, you know, during

0:25:26.640 --> 0:25:29.080
<v Speaker 1>given the treatment that we're giving it. You know. But yes,

0:25:29.119 --> 0:25:33.200
<v Speaker 1>we're perfectly aware that this just comes off really horribly,

0:25:33.320 --> 0:25:34.960
<v Speaker 1>you know, but we don't know what else to do.

0:25:35.480 --> 0:25:39.040
<v Speaker 1>As Mark points out, the concepts of ownership are deeply

0:25:39.359 --> 0:25:43.240
<v Speaker 1>ingrained in culture and economic models. That's not to say

0:25:43.240 --> 0:25:47.600
<v Speaker 1>ownership is bad, but it does complicate matters, particularly when

0:25:47.600 --> 0:25:50.640
<v Speaker 1>we extend the concept of ownership to institutions that could

0:25:50.680 --> 0:25:54.800
<v Speaker 1>potentially live forever. But there are limits to copyright, and

0:25:54.840 --> 0:25:58.159
<v Speaker 1>not just in how long protection lasts. You don't have

0:25:58.240 --> 0:26:00.960
<v Speaker 1>to wait until the work goes into public domain before

0:26:01.000 --> 0:26:03.880
<v Speaker 1>you can talk about it in some other format. For example,

0:26:04.400 --> 0:26:07.600
<v Speaker 1>This brings up the concept of fair use. Hey, well,

0:26:07.640 --> 0:26:10.240
<v Speaker 1>here's an example. Anyone listening, I'm sure you've read a

0:26:10.280 --> 0:26:12.720
<v Speaker 1>review of a book or seen a review of a

0:26:12.760 --> 0:26:17.600
<v Speaker 1>movie on your television or digital device. And that's where

0:26:17.640 --> 0:26:20.159
<v Speaker 1>fair use comes into play. When you review that, you

0:26:20.200 --> 0:26:22.679
<v Speaker 1>don't have to get permission to use a clip of

0:26:22.680 --> 0:26:25.120
<v Speaker 1>the film, You don't have to get permission to excerpt

0:26:25.119 --> 0:26:28.120
<v Speaker 1>from the book. That's considered fair use. You were using

0:26:28.160 --> 0:26:32.600
<v Speaker 1>someone else's intellectual property within your intellectual property to talk

0:26:32.600 --> 0:26:35.919
<v Speaker 1>about that other intellectual property now, and so fair use

0:26:36.000 --> 0:26:38.560
<v Speaker 1>was trying to acknowledge that, and fairies had four factors

0:26:38.600 --> 0:26:40.800
<v Speaker 1>to it. But the first one, I think was you know,

0:26:40.840 --> 0:26:43.639
<v Speaker 1>are you are you using any bit of someone else's

0:26:43.640 --> 0:26:46.480
<v Speaker 1>intellctual property? The next one was you know how much

0:26:46.520 --> 0:26:48.360
<v Speaker 1>of it are you using? And in what way are

0:26:48.400 --> 0:26:51.120
<v Speaker 1>you are? Are you not transforming it in some way

0:26:51.200 --> 0:26:53.640
<v Speaker 1>or changing it? And what is the context in which

0:26:53.640 --> 0:26:56.199
<v Speaker 1>it is reappearing? Is it in a different medium, is

0:26:56.200 --> 0:26:59.080
<v Speaker 1>it in a different market? Could there be some confusion

0:26:59.080 --> 0:27:01.640
<v Speaker 1>between what you've done in the original in some way?

0:27:01.840 --> 0:27:04.119
<v Speaker 1>So there's these different factors that are supposed to be

0:27:04.160 --> 0:27:07.360
<v Speaker 1>weighed when the courts are looking at these things, And

0:27:07.480 --> 0:27:10.359
<v Speaker 1>for many, many years, the courts didn't look at all

0:27:10.400 --> 0:27:13.160
<v Speaker 1>four factors. They just looked at the first one. Did

0:27:13.200 --> 0:27:15.680
<v Speaker 1>you use some of it? Well, if you did, then

0:27:15.720 --> 0:27:18.360
<v Speaker 1>you're a thief and you lose, you know, and you're

0:27:18.440 --> 0:27:20.920
<v Speaker 1>you know, you're you're you're the bad guy here. And

0:27:20.960 --> 0:27:22.720
<v Speaker 1>for many, many years, that's kind of how the courts

0:27:22.720 --> 0:27:24.159
<v Speaker 1>look at things, and that's why there's a lot of

0:27:24.200 --> 0:27:27.720
<v Speaker 1>really bad legal decisions that have been made over the years.

0:27:28.359 --> 0:27:32.879
<v Speaker 1>Um So the laws haven't changed, you know. Unfortunately, we

0:27:32.920 --> 0:27:37.639
<v Speaker 1>haven't seen any any smart, progressive legal changes to intellectual

0:27:37.680 --> 0:27:40.520
<v Speaker 1>property law. There haven't been any cases that have gone

0:27:41.040 --> 0:27:44.040
<v Speaker 1>through the court systems to really do that in a

0:27:44.040 --> 0:27:47.440
<v Speaker 1>long long time. And this is a big problem. Very

0:27:47.560 --> 0:27:50.080
<v Speaker 1>use is something that ends up being decided in a

0:27:50.119 --> 0:27:53.879
<v Speaker 1>court on a case by case basis. Very use is

0:27:53.880 --> 0:27:57.400
<v Speaker 1>a defense. There's no codified set of rules that lets

0:27:57.440 --> 0:28:00.240
<v Speaker 1>you create a checklist to make sure you won't be food.

0:28:00.640 --> 0:28:03.040
<v Speaker 1>You could create a work that sites of pre existing

0:28:03.080 --> 0:28:06.600
<v Speaker 1>piece owned by someone else and follow all the rules

0:28:07.040 --> 0:28:10.399
<v Speaker 1>and still get sued. You might eventually win that court case,

0:28:10.480 --> 0:28:13.400
<v Speaker 1>but it's going to cost you just to be involved.

0:28:13.680 --> 0:28:17.959
<v Speaker 1>Some entities like YouTube respond to copyright infringement notices by

0:28:18.000 --> 0:28:22.600
<v Speaker 1>immediately taking down the infringing material. Sometimes this happens automatically,

0:28:22.640 --> 0:28:25.359
<v Speaker 1>and the content owner has to flip a virtual switch

0:28:25.440 --> 0:28:28.160
<v Speaker 1>to allow the other video to go back up online.

0:28:28.520 --> 0:28:31.439
<v Speaker 1>So if you create a video series in which you

0:28:31.520 --> 0:28:35.080
<v Speaker 1>critique films or television or some other form of media,

0:28:35.440 --> 0:28:37.879
<v Speaker 1>you could run into the issue of having your work

0:28:37.920 --> 0:28:41.560
<v Speaker 1>taken down. Even if you're following the rules. You could

0:28:41.640 --> 0:28:44.840
<v Speaker 1>get that video restored if it meets fair use criteria,

0:28:44.880 --> 0:28:47.880
<v Speaker 1>but it takes a lot of effort. If all original

0:28:47.880 --> 0:28:51.680
<v Speaker 1>works were truly original, perhaps I would see this entire

0:28:51.720 --> 0:28:55.040
<v Speaker 1>system as being tough but fair. But the truth is

0:28:55.680 --> 0:29:00.920
<v Speaker 1>no work is truly original. Creators have influences. Art doesn't

0:29:00.960 --> 0:29:05.520
<v Speaker 1>bloom spontaneously in a vacuum. The real question is to

0:29:05.680 --> 0:29:08.680
<v Speaker 1>what extent does a work stand up on its own

0:29:09.200 --> 0:29:12.520
<v Speaker 1>versus relying upon the pre existing work that influenced it.

0:29:13.040 --> 0:29:16.479
<v Speaker 1>That's not an easy or an expensive question to answer.

0:29:18.720 --> 0:29:25.800
<v Speaker 1>It is deprogram from the universal media netted well as

0:29:25.880 --> 0:29:28.720
<v Speaker 1>for Negative Land, they released a new album late in

0:29:28.760 --> 0:29:32.320
<v Speaker 1>two thousand fourteen called It's All in your Head. It's

0:29:32.360 --> 0:29:37.600
<v Speaker 1>a college piece that examines religious beliefs, not necessarily specific beliefs,

0:29:37.600 --> 0:29:41.120
<v Speaker 1>but why we believe things in the first place. You're

0:29:41.200 --> 0:29:45.400
<v Speaker 1>listening to It's All in your Head FM monotheism but

0:29:45.680 --> 0:29:51.440
<v Speaker 1>in stereo. The project was born out of discussions within

0:29:51.520 --> 0:29:54.520
<v Speaker 1>Negative Land itself. None of us had ever talked to

0:29:54.560 --> 0:29:56.840
<v Speaker 1>each other about our religious beliefs. I mean, I've known

0:29:56.880 --> 0:29:59.040
<v Speaker 1>these guys, some of them since i was a teenager.

0:30:00.000 --> 0:30:03.320
<v Speaker 1>And we had to work all that out because in fact,

0:30:03.360 --> 0:30:05.960
<v Speaker 1>we don't all agree. You know, there's atheists, there's a NaSTA,

0:30:06.120 --> 0:30:09.000
<v Speaker 1>you know, there's there's different perspectives on this, and we

0:30:09.000 --> 0:30:10.640
<v Speaker 1>had to be sure that was all reflection in the

0:30:10.640 --> 0:30:13.120
<v Speaker 1>work as well. Um, So that that was another really

0:30:13.160 --> 0:30:15.760
<v Speaker 1>interesting kind of behind the scenes part of creating the

0:30:15.760 --> 0:30:18.920
<v Speaker 1>whole thing. So we would have huge debates over single

0:30:18.960 --> 0:30:21.240
<v Speaker 1>words that we're being used in it. You know, one

0:30:21.440 --> 0:30:23.200
<v Speaker 1>sentence that what is it going to be there, We're

0:30:23.200 --> 0:30:28.000
<v Speaker 1>gonna cut it out, you know, typical just super o

0:30:28.160 --> 0:30:32.800
<v Speaker 1>c D negative lanned, you know, obsesso, you know, microscopic

0:30:32.880 --> 0:30:36.400
<v Speaker 1>thinking that we do the poetry. We reached to arts

0:30:36.920 --> 0:30:40.080
<v Speaker 1>to try to begin to articulate what those things are.

0:30:40.760 --> 0:30:42.920
<v Speaker 1>And I think that we have to acknowledge that we're

0:30:42.920 --> 0:30:45.760
<v Speaker 1>in this realm when we begin to talk about this,

0:30:46.000 --> 0:30:49.120
<v Speaker 1>and if we take the symbols and don't acknowledge that

0:30:49.160 --> 0:30:51.800
<v Speaker 1>they're symbols, then we get into this trouble. The album

0:30:51.960 --> 0:30:54.560
<v Speaker 1>is organized on a pair of c ds referred to

0:30:54.760 --> 0:30:58.680
<v Speaker 1>as acts. If you buy the physical album, your packaging

0:30:58.840 --> 0:31:01.560
<v Speaker 1>is a King James version of the Bible. There was

0:31:01.600 --> 0:31:04.440
<v Speaker 1>a limited edition version packaged in copies of the Kuran,

0:31:04.880 --> 0:31:07.920
<v Speaker 1>but it has since sold out. While the album takes

0:31:07.920 --> 0:31:11.760
<v Speaker 1>a critical look at belief systems, it also avoids passing judgment.

0:31:12.120 --> 0:31:14.520
<v Speaker 1>Sections of the album explore ideas such as how the

0:31:14.560 --> 0:31:19.120
<v Speaker 1>brain processes information to how cultures define and interpret beliefs.

0:31:19.800 --> 0:31:22.440
<v Speaker 1>Mark explains why the group chose to package the album

0:31:22.480 --> 0:31:25.160
<v Speaker 1>inside a Bible, but having it inside of a Bible

0:31:25.720 --> 0:31:29.040
<v Speaker 1>framed it in this way that I personally just love,

0:31:29.200 --> 0:31:30.720
<v Speaker 1>you know, and I think all of us just love

0:31:30.760 --> 0:31:33.040
<v Speaker 1>the idea that you're using the Bible as a repurposed

0:31:33.080 --> 0:31:35.960
<v Speaker 1>found object, and also anyway that the Bible is the

0:31:35.960 --> 0:31:39.520
<v Speaker 1>liner notes you know to the record. I've listened to

0:31:39.560 --> 0:31:42.320
<v Speaker 1>the album in full and found it provocative. There were

0:31:42.360 --> 0:31:44.480
<v Speaker 1>times that it made me think, in times when I

0:31:44.520 --> 0:31:47.440
<v Speaker 1>had a very strong emotional reaction to what was going

0:31:47.480 --> 0:31:49.840
<v Speaker 1>on in the album. It's the sort of reaction I

0:31:49.840 --> 0:31:52.880
<v Speaker 1>imagine many artists hope for when they create their works.

0:31:53.200 --> 0:31:55.680
<v Speaker 1>And it marked a very different experience to listening to

0:31:55.720 --> 0:31:59.160
<v Speaker 1>audio entertainment than what I'd become used to. It's rare

0:31:59.240 --> 0:32:01.600
<v Speaker 1>these days that sit down to listen to an album

0:32:01.720 --> 0:32:04.600
<v Speaker 1>in full. I'm more likely to listen to my entire

0:32:04.720 --> 0:32:08.280
<v Speaker 1>music collection on shuffle or even a larger collection streaming

0:32:08.320 --> 0:32:12.520
<v Speaker 1>online following some cryptic algorithm that supposedly anticipates what I'll

0:32:12.520 --> 0:32:15.320
<v Speaker 1>want to hear next. But that's not how negative Land

0:32:15.360 --> 0:32:17.880
<v Speaker 1>intends you to listen to their work. I actually when

0:32:17.880 --> 0:32:20.520
<v Speaker 1>I give people copies of our of our music, and

0:32:20.560 --> 0:32:22.280
<v Speaker 1>I say, you know, I know it's a lot to

0:32:22.280 --> 0:32:24.560
<v Speaker 1>ask in this day and age, but wait until I

0:32:24.560 --> 0:32:26.320
<v Speaker 1>don't care if it's a year from now, wait until

0:32:26.360 --> 0:32:29.160
<v Speaker 1>you have an actual hour of your time to do

0:32:29.240 --> 0:32:32.000
<v Speaker 1>nothing else except just listen to this thing from beginning

0:32:32.040 --> 0:32:35.120
<v Speaker 1>to end. And um and I think you might enjoy it,

0:32:35.120 --> 0:32:36.320
<v Speaker 1>I said, if you just have it on in the

0:32:36.360 --> 0:32:38.200
<v Speaker 1>background or just listen to separate tracks. I said, it

0:32:38.240 --> 0:32:40.400
<v Speaker 1>won't even make sense, it will probably even just be annoying.

0:32:41.040 --> 0:32:43.320
<v Speaker 1>And so It's All in Your Head is like that.

0:32:43.440 --> 0:32:46.800
<v Speaker 1>It's too complete. It's one complete work, it's got two

0:32:47.240 --> 0:32:49.640
<v Speaker 1>acts to it, but it's very much designed to be

0:32:49.640 --> 0:32:51.960
<v Speaker 1>listened to in its entirety. We have a huge debate

0:32:52.000 --> 0:32:54.120
<v Speaker 1>about whether or not to put track points in it

0:32:54.520 --> 0:32:57.880
<v Speaker 1>for for downloading and for CDs, because it kind of

0:32:57.920 --> 0:33:00.960
<v Speaker 1>suggests or encourages people to put it into random shuffle play.

0:33:01.000 --> 0:33:02.840
<v Speaker 1>But we also don't like the idea of trying to

0:33:02.880 --> 0:33:05.760
<v Speaker 1>control someone's experience that much and just have to be

0:33:05.840 --> 0:33:08.320
<v Speaker 1>one long track. Plus I know people will just break

0:33:08.320 --> 0:33:11.480
<v Speaker 1>it up into tracks anyway. Negative Lands It's All on

0:33:11.560 --> 0:33:14.760
<v Speaker 1>Your Head is available for purchase from their website negative

0:33:14.840 --> 0:33:17.840
<v Speaker 1>land dot com. That's n E g A T I

0:33:18.000 --> 0:33:21.240
<v Speaker 1>V l A n d dot com. You can also

0:33:21.280 --> 0:33:24.040
<v Speaker 1>find their other work exploring all sorts of issues as

0:33:24.080 --> 0:33:27.360
<v Speaker 1>well as learn more about concepts like culture jamming. I

0:33:27.400 --> 0:33:30.040
<v Speaker 1>really appreciate Mark taking the time to talk with me

0:33:30.080 --> 0:33:33.680
<v Speaker 1>about his career, the world of art and collage, and

0:33:33.680 --> 0:33:36.480
<v Speaker 1>and how copyright law has made it difficult to provide

0:33:36.640 --> 0:33:40.160
<v Speaker 1>artistic commentary on the world around us. I've also got

0:33:40.160 --> 0:33:42.840
<v Speaker 1>to thank my producer Noel for putting in a ridiculous

0:33:42.920 --> 0:33:45.560
<v Speaker 1>amount of work to bring all this together and for

0:33:45.680 --> 0:33:49.320
<v Speaker 1>his expertise in general. As for the future, I imagine

0:33:49.400 --> 0:33:52.680
<v Speaker 1>that as younger generations who have grown up with tools

0:33:52.720 --> 0:33:56.800
<v Speaker 1>to create mashups and remixes grow into leadership positions, will

0:33:56.840 --> 0:34:00.360
<v Speaker 1>see a shift in copyright law. Will artists went out

0:34:00.400 --> 0:34:03.640
<v Speaker 1>over corporations? What do you think? Let me know by

0:34:03.720 --> 0:34:06.920
<v Speaker 1>sending your thoughts to text stuff at how stuff works

0:34:07.000 --> 0:34:10.280
<v Speaker 1>dot com. Remember that you can follow us on Twitter, Facebook,

0:34:10.280 --> 0:34:13.719
<v Speaker 1>and Tumblr at the handle text stuff hs W, and

0:34:13.760 --> 0:34:19.400
<v Speaker 1>I'll talk to you again really soon for more on

0:34:19.520 --> 0:34:22.000
<v Speaker 1>this and thousands of other topics. Is it how stuff

0:34:22.000 --> 0:34:32.120
<v Speaker 1>works dot com