WEBVTT - Adam Goldston ON: Productivity, Time Management & How To Make Better Decisions 0:00:00.040 --> 0:00:01.640 You think of emotion, you think you either have to 0:00:01.639 --> 0:00:04.360 suppress it or you have to embrace it. And I 0:00:04.400 --> 0:00:09.320 think there's a way in which you can experience it internally, 0:00:09.920 --> 0:00:13.160 but you don't have to express it externally. We think 0:00:13.200 --> 0:00:17.279 through it, we process it, and then we say and 0:00:17.480 --> 0:00:20.200 do what we intend to do, not what we are 0:00:20.239 --> 0:00:22.560 doing in terms of a reaction. And I think like, 0:00:22.720 --> 0:00:25.360 if you control your emotions, you're very powerful. If you're 0:00:25.360 --> 0:00:36.080 controlled by your emotions, you're not as powerful. Hey, everyone, 0:00:36.159 --> 0:00:39.360 welcome back to On Purpose, the number one health podcast 0:00:39.560 --> 0:00:42.120 in the world. Thanks to each and every single one 0:00:42.159 --> 0:00:45.120 of you who come back every week to listen, learn 0:00:45.280 --> 0:00:48.680 and grow. Now you know that I'm always out to 0:00:48.800 --> 0:00:53.720 find interesting people, fascinating stories, people who you may or 0:00:53.760 --> 0:00:57.880 may not know, but have made really interesting, powerful decisions 0:00:57.920 --> 0:01:01.760 that we can all learn from. And today's guest is 0:01:01.920 --> 0:01:04.240 a friend of mine, someone that I bumped into very 0:01:04.280 --> 0:01:07.520 recently and we just connected instantly, but at the same time, 0:01:07.640 --> 0:01:11.440 he's had years of experience as an entrepreneur. I'm speaking 0:01:11.440 --> 0:01:14.960 about none other than Adam Goldston, who's the co founder 0:01:15.000 --> 0:01:19.120 of LA based Athletic Propulsion Labs or APL as they're known, 0:01:19.400 --> 0:01:22.120 and he and his twin brother, Ryan, who were former 0:01:22.200 --> 0:01:27.000 sport collegiate athletes, played both basketball and football at the 0:01:27.080 --> 0:01:31.119 University of Southern California, and then envisioned creating a company 0:01:31.560 --> 0:01:36.600 that would provide revolutionary products symbolizing the ultimate intersection and 0:01:36.640 --> 0:01:40.679 this is what I love of luxury and performance. Today, 0:01:40.720 --> 0:01:44.720 Adam and Ryan are recognized as accomplished inventors with numerous 0:01:44.800 --> 0:01:50.880 US and foreign patents, including APL's revolutionary load and launch technology, 0:01:51.080 --> 0:01:54.760 and recently they were named two of the hundred most 0:01:54.840 --> 0:02:00.640 Intriguing Entrepreneurs of twenty twenty by Goldman Sax. Please welcome 0:02:00.680 --> 0:02:05.080 to the show, my friend and amazing entrepreneur, Adam Galston. Adam, 0:02:05.120 --> 0:02:07.480 thank you for being here. Man Jay, thanks for having me. 0:02:07.520 --> 0:02:10.840 I'm super excited. I've been a long time listener. Obviously 0:02:10.840 --> 0:02:14.600 we're friends. But it's funny because I like your podcast 0:02:14.680 --> 0:02:16.800 is one of the only ones that I really listened 0:02:16.840 --> 0:02:19.840 to and where I think like where I actively listen, 0:02:19.840 --> 0:02:22.080 because I think there's a difference between passively listening to 0:02:22.160 --> 0:02:26.560 something actively listening. And it's so funny that so many 0:02:26.560 --> 0:02:30.400 of the people big and smaller or like not smaller, 0:02:30.400 --> 0:02:34.120 but like famous and just more specialized in their avenue 0:02:34.320 --> 0:02:37.639 and people that have been important to my personal journey. 0:02:37.639 --> 0:02:39.560 So like when I listened, I listened to the Robert 0:02:39.600 --> 0:02:45.040 Green one and the first book is in my i'd say, 0:02:45.080 --> 0:02:48.560 like adult life that I ever for like real intention 0:02:48.600 --> 0:02:50.680 into reading was forty eight Laws and Power. And I 0:02:50.720 --> 0:02:53.200 read it in a moment like I think, like one 0:02:53.240 --> 0:02:55.200 of the key things in my personal stories that like 0:02:55.520 --> 0:02:59.079 I have gotten lucky at key specific moments of my 0:02:59.120 --> 0:03:01.440 life through it as that I made and I was 0:03:01.440 --> 0:03:04.280 sick wh pneumonia and I read Robert Green's forty eight 0:03:04.360 --> 0:03:07.720 Loss of Power, and there wouldn't have been another moment 0:03:07.840 --> 0:03:10.560 where I would have been again at home and had 0:03:10.600 --> 0:03:13.799 the ability to dive into something in such a deep level. 0:03:14.320 --> 0:03:16.919 And I think the way he talks about power and 0:03:17.000 --> 0:03:19.160 like just in the past, as people think of it 0:03:19.200 --> 0:03:22.520 as a negative thing, but there's positive there's definite positives 0:03:22.520 --> 0:03:24.519 if you use it to not only help yourself but 0:03:24.680 --> 0:03:28.240 help others. And so that was what my takeaway was, 0:03:28.320 --> 0:03:30.360 and it was again this was years ago, but that 0:03:30.440 --> 0:03:33.560 was what my takeaway was. And so I just started 0:03:33.560 --> 0:03:35.640 being more active, more intentional in the way I was 0:03:35.960 --> 0:03:38.680 thinking about things. And so when I saw that you 0:03:38.880 --> 0:03:41.200 had him, and then you've had other key people that 0:03:41.280 --> 0:03:45.040 I've definitely taken pieces of their journey and applied it 0:03:45.080 --> 0:03:47.360 to mine. Like I just I love that because you 0:03:47.400 --> 0:03:49.320 are like the company that you keep. So I think 0:03:49.360 --> 0:03:51.360 that that was like that was cool for me to 0:03:51.360 --> 0:03:53.960 see the other day. I'm so grateful man. And you know, 0:03:54.040 --> 0:03:56.680 we've had so many mutual friends over the last few years. 0:03:56.680 --> 0:04:00.440 You've tried to connect us, and last year in finding happened, 0:04:00.440 --> 0:04:02.000 it was like deep because it was trying to connect 0:04:02.040 --> 0:04:03.760 us and then order we was trying to connect us, 0:04:03.800 --> 0:04:06.280 and it finally happened and we ended up last year 0:04:06.360 --> 0:04:09.080 at a pumpkin patch I think it was just before 0:04:09.160 --> 0:04:12.320 Halloween or something like that, and we just had like 0:04:12.360 --> 0:04:15.080 the best conversation. I walked away going, I need to 0:04:15.120 --> 0:04:17.320 spend a lot more time with that guy. So I'm 0:04:17.360 --> 0:04:20.000 so glad that you know we're getting to do this 0:04:20.200 --> 0:04:22.840 and that we get to mind your mind today and 0:04:22.920 --> 0:04:26.000 really get inside there. And I want to start with actually, 0:04:26.000 --> 0:04:29.159 I watched your short film with Rolls Royce, and what 0:04:29.279 --> 0:04:31.479 stood out for me was when you guys talked about 0:04:31.520 --> 0:04:35.000 how the journey is what defines greatness and not the 0:04:35.080 --> 0:04:39.120 destination Now, that's an idea that we're told and we've 0:04:39.160 --> 0:04:42.599 heard again and again and again. But when you said it, 0:04:43.320 --> 0:04:47.960 not only did I believe it, I also understood that 0:04:48.000 --> 0:04:50.760 you're applying it. And I'd love to hear how you've 0:04:50.760 --> 0:04:55.320 been trying to apply that in your journey as you're 0:04:55.320 --> 0:04:59.839 still growing towards an incredible destination. So I think that 0:05:00.279 --> 0:05:04.240 one of the key things is it wasn't always. That 0:05:04.360 --> 0:05:06.760 wasn't always my thought, and that wasn't always Ryan and 0:05:06.800 --> 0:05:09.839 I thought. So. I think it's it's something that we've 0:05:09.920 --> 0:05:12.800 learned along the journey. And I mean to backtrack a 0:05:12.839 --> 0:05:15.720 little bit. I think when you're starting anything, especially when 0:05:15.760 --> 0:05:18.400 you started at a younger age as Ryan and I did. 0:05:18.440 --> 0:05:21.560 We started apl when we were in college, you focus 0:05:21.600 --> 0:05:24.400 a lot on where you want to end up. You 0:05:24.400 --> 0:05:28.680 don't necessarily always think about enjoying the ride and enjoying 0:05:28.680 --> 0:05:30.920 the journey to get there. And I think that again, 0:05:30.960 --> 0:05:33.880 like listening to your podcast and in the things and 0:05:34.000 --> 0:05:36.839 the intentions that you think that you think about, that's 0:05:36.880 --> 0:05:39.560 been really important to the way that Ryan and I were. 0:05:39.600 --> 0:05:42.080 So when we started off on our journey, you have 0:05:42.200 --> 0:05:44.800 these goals, these grand ambitions. We all do, whether it's 0:05:45.160 --> 0:05:48.679 it's your day to day life or your personal life, 0:05:48.839 --> 0:05:51.479 or what you're doing in your profession, you will have 0:05:51.520 --> 0:05:54.320 these milestones that you're hoping for, that you're wishing for, 0:05:54.480 --> 0:05:57.400 that you believe can happen. And a lot of times 0:05:57.440 --> 0:06:00.680 you don't think about what you're doing day in and 0:06:00.760 --> 0:06:03.440 day out and appreciating what you're doing day in and 0:06:03.520 --> 0:06:05.880 day out and how those will get you to where 0:06:05.920 --> 0:06:08.120 you want to go. And so I think that as 0:06:08.800 --> 0:06:11.560 Ryan and I started to achieve more, as we really 0:06:11.600 --> 0:06:14.000 started to go further in this journey, a lot of 0:06:14.040 --> 0:06:17.200 it was happening really quickly, even though we were years 0:06:17.240 --> 0:06:20.720 in and we didn't take it for granted, but we 0:06:21.160 --> 0:06:26.880 took the achievements, took the successes, not just like financial 0:06:26.920 --> 0:06:30.400 but just successes us as a business, as a Brandon individually, 0:06:30.720 --> 0:06:32.560 and we said, we need to use us to get 0:06:32.560 --> 0:06:33.800 to the next thing. We need to use us to 0:06:33.800 --> 0:06:35.960 get to the next thing. I think there was a 0:06:36.040 --> 0:06:40.560 moment in time, probably twenty sixteen, where Ryan and I 0:06:40.960 --> 0:06:44.400 we had got this big award we were named Forbes 0:06:44.480 --> 0:06:46.920 thirty under thirty is is There's a lot of other 0:06:46.960 --> 0:06:50.320 things that started going our way, And one thing we 0:06:50.400 --> 0:06:54.960 hadn't been great at was celebrating the small daily victories 0:06:55.240 --> 0:06:58.880 and giving ourselves and our team the momentum to go 0:06:58.960 --> 0:07:01.160 to the next thing instead of focusing on moving to 0:07:01.160 --> 0:07:03.440 the next point. And so I think we had to 0:07:03.480 --> 0:07:07.600 have that realization where we were doing so many things, 0:07:07.680 --> 0:07:11.000 we were achieving so much, but we didn't have the 0:07:11.120 --> 0:07:15.480 internal appreciation for what was happening every single day. It 0:07:15.600 --> 0:07:19.920 just became so consistent that it became normal. And I 0:07:19.920 --> 0:07:23.560 think that's that's that's not positive. I think you need 0:07:23.600 --> 0:07:27.120 to appreciate your daily journey. You need to appreciate the 0:07:27.200 --> 0:07:29.920 people around you what they're contributing to it. And I 0:07:29.960 --> 0:07:32.320 think that that was a key change for us. And 0:07:32.360 --> 0:07:35.480 so at that moment in time, Ryan and I and 0:07:35.640 --> 0:07:38.760 again keep people around us. We made a clear decision 0:07:38.840 --> 0:07:42.200 that we are going to appreciate what we're doing every 0:07:42.240 --> 0:07:45.200 single day. We're going to stay inspired by what we 0:07:45.200 --> 0:07:47.920 want to do in the future. But if you there 0:07:48.160 --> 0:07:51.360 is a way to exist mentally in the current plane 0:07:51.400 --> 0:07:53.440 and in the future plane, and I think there's there's 0:07:53.480 --> 0:07:56.760 a delicate balance. And I think for us we had 0:07:56.920 --> 0:08:00.560 in the beginning, we didn't have that many victories and 0:08:00.640 --> 0:08:03.960 so you had to constantly put in the work, put 0:08:03.960 --> 0:08:07.280 in the repetition to get that one. But then one 0:08:07.320 --> 0:08:10.240 of the other key aspects of my story is compounding, 0:08:10.280 --> 0:08:13.720 and as you as you get one thing, the next 0:08:13.760 --> 0:08:16.200 thing comes typically quicker than the next one comes quicker 0:08:16.200 --> 0:08:19.200 than next one comes quicker. And so for us, we 0:08:19.320 --> 0:08:24.320 tried to slow down the focus on the ultimate endpoint 0:08:24.360 --> 0:08:26.840 because you are probably going to get there regardless of 0:08:26.840 --> 0:08:28.720 what your goals are. If you put in the effort, 0:08:28.760 --> 0:08:31.280 you put in the work, and you get lucky, you 0:08:31.320 --> 0:08:34.720 will end up reaching these points. But if you're only 0:08:34.800 --> 0:08:38.400 focus on that one moment in time that's so finite, 0:08:38.760 --> 0:08:43.160 and you're not appreciating the longer term, which is actually 0:08:43.160 --> 0:08:45.360 the day to day in the journey. It's not going 0:08:45.440 --> 0:08:47.160 to be a win. It's just going to be another 0:08:47.920 --> 0:08:50.520 accomplishment or milestone, but it won't feel the same. And 0:08:50.600 --> 0:08:55.040 I think that when we decided to put happiness before 0:08:55.160 --> 0:08:59.920 success in a measurement for success, and that daily happiness 0:09:00.000 --> 0:09:02.559 and I know you can't be happy one hundred percent 0:09:02.559 --> 0:09:04.680 of the time every single day, and the ups and 0:09:04.760 --> 0:09:07.199 downs do make those other things feel greater. But if 0:09:07.240 --> 0:09:10.360 you can think every day that I want to appreciate 0:09:10.400 --> 0:09:13.680 this journey and what I'm doing today will get me 0:09:13.720 --> 0:09:16.040 to where I'm going tomorrow. And if I appreciate it today, 0:09:16.080 --> 0:09:18.840 I will appreciate it tomorrow. And you make those clear, 0:09:18.880 --> 0:09:22.600 conscious decisions, you will feel much better about your journey 0:09:22.600 --> 0:09:24.800 and you will feel much better about your destination. But 0:09:24.880 --> 0:09:27.000 you spend much more time on the journey than you 0:09:27.040 --> 0:09:29.720 do at the destination. So if you can appreciate the 0:09:29.800 --> 0:09:32.680 longer part, the part at the end will feel even better. 0:09:32.720 --> 0:09:34.960 And I think the only way that we were able 0:09:35.000 --> 0:09:38.800 to realize that was by not realizing that earlier. And so, 0:09:39.480 --> 0:09:41.760 but it's like anything, it's it's you learn as you go, 0:09:41.920 --> 0:09:44.240 and if you keep an open mind and you can 0:09:44.240 --> 0:09:47.840 take feedback and you can look at others and see 0:09:47.920 --> 0:09:51.400 that you're inspired by what they're doing, what they've learned, 0:09:51.400 --> 0:09:53.199 and then how can I take little pieces that and 0:09:53.280 --> 0:09:55.880 apply it to what I'm doing. And I saw other 0:09:55.880 --> 0:09:58.760 people that were enjoying simpler things than I was, and 0:09:59.240 --> 0:10:01.840 I appreciate it, and so I said, there's a way 0:10:01.840 --> 0:10:04.080 that I need to implement that into my day life, 0:10:04.160 --> 0:10:06.079 as did Ryan and the rest of the team. And 0:10:06.800 --> 0:10:08.440 I mean, we feel great about what we do, and 0:10:08.480 --> 0:10:10.520 I think that's the most important thing, and that's the 0:10:10.600 --> 0:10:13.360 key to enjoying the journey, which helps you enjoy the 0:10:13.400 --> 0:10:16.319 destination even more. I think that that was such a 0:10:16.360 --> 0:10:20.760 comprehensive answer, because, like I said, it's a statement we've heard. 0:10:20.800 --> 0:10:25.280 It's a statement we've seen. But I really appreciate your 0:10:25.320 --> 0:10:28.800 interpretation of that and how practical you've made it because 0:10:29.480 --> 0:10:31.080 I feel the same way I always say to people, 0:10:31.120 --> 0:10:35.880 like winning the award or getting the title, that's one 0:10:35.960 --> 0:10:38.280 percent of the journey. Like that amount of time you 0:10:38.360 --> 0:10:41.920 spend on stage is like thirty seconds long. Yeah, and 0:10:42.679 --> 0:10:46.800 there was thirty seconds. It took like three years, thirty years, 0:10:46.880 --> 0:10:49.160 you know to get to that three seconds or thirty 0:10:49.160 --> 0:10:52.800 seconds of time that you spent receiving an award and 0:10:52.920 --> 0:10:55.480 your spot on Like, if you don't feel passionate when 0:10:55.480 --> 0:10:57.480 you wake up every morning to do what you're doing, 0:10:57.960 --> 0:10:59.719 can you take me back at him? I want to 0:10:59.720 --> 0:11:02.280 go back. What I love about this conversation is I'm 0:11:02.320 --> 0:11:06.000 discovering you. I think the world is discovering you. I know, 0:11:06.480 --> 0:11:08.880 me and my friends are massive fans of apl I 0:11:08.920 --> 0:11:10.800 had a ton of your shoes before I even knew you. 0:11:12.080 --> 0:11:15.200 Not only are they comfortable, they look fantastic. The store 0:11:15.200 --> 0:11:17.520 at the Grove is one of my favorite stores just 0:11:17.679 --> 0:11:21.160 generally to walk into, which was where I was first 0:11:21.160 --> 0:11:25.800 introduced to apl But let's go back to your childhood. 0:11:25.840 --> 0:11:30.480 I'm intrigued by can you think about a pivotal moment 0:11:30.760 --> 0:11:34.280 that happened while you were young that has framed who 0:11:34.360 --> 0:11:37.560 you are today. Was there a particular experience maybe with 0:11:37.600 --> 0:11:41.200 a parent, with a friend, anyone in your life, something 0:11:41.240 --> 0:11:44.840 someone said, something someone did that has created part of 0:11:44.840 --> 0:11:47.520 who you are today that you feel has been so 0:11:47.640 --> 0:11:50.640 integral in your life, positive or negative, or you know, 0:11:50.760 --> 0:11:53.480 healthy or unhealthy. I mean, I think, I think there's 0:11:53.520 --> 0:11:55.520 a lot of things, so it's hard to point to one. 0:11:55.679 --> 0:11:59.120 I think one thing I realized early on, and I 0:11:59.679 --> 0:12:02.760 know this isn't applicable to most because they aren't twins, 0:12:03.000 --> 0:12:06.040 but and so I'll choose one that's more applicable to 0:12:06.080 --> 0:12:10.840 other people. But I realized early on, as did my brother, 0:12:10.920 --> 0:12:13.560 that we had a unique competitive advantage, that there was 0:12:13.760 --> 0:12:18.600 two of us with almost identical points of view, but 0:12:18.760 --> 0:12:23.040 with unique characteristics that complement one another. So we realize 0:12:23.080 --> 0:12:25.680 that really early on, And again, like a lot of 0:12:25.679 --> 0:12:29.920 times with kids, peer pressure is something that becomes really 0:12:29.960 --> 0:12:32.400 really difficult. And because there was two of us and 0:12:32.400 --> 0:12:35.040 there's typically one other person, we could not be pressured 0:12:35.320 --> 0:12:37.839 to move one way. So I think like that played 0:12:37.840 --> 0:12:41.079 a role in terms of like building internal character. But 0:12:41.800 --> 0:12:45.880 I think something that that was key to my journey 0:12:46.360 --> 0:12:51.400 is I've always believed always now as an adult, but 0:12:51.640 --> 0:12:54.400 I think this because of a kid, was that you 0:12:54.440 --> 0:12:57.800 can turn a negative situation into a positive if you 0:12:57.880 --> 0:13:01.560 change your perspective on the negative and tried skew it 0:13:01.640 --> 0:13:05.760 more positive. And so I guess one real important example 0:13:05.840 --> 0:13:08.760 is when I was a kid, I didn't do great 0:13:08.800 --> 0:13:12.040 in school. And I was always an incredible athlete, but 0:13:12.080 --> 0:13:13.840 I did not do the greatest in school. And it 0:13:13.880 --> 0:13:16.400 wasn't because I didn't have the intellect, but it's because 0:13:16.760 --> 0:13:21.600 I wasn't in the right It wasn't important to me 0:13:21.760 --> 0:13:24.000 in the situation that I was in. So I was 0:13:24.040 --> 0:13:26.719 at this one school and I was not doing very well. 0:13:26.760 --> 0:13:29.360 I was doing great sports, but I wasn't doing very 0:13:29.360 --> 0:13:32.199 well as a student, and I felt like the environment 0:13:32.760 --> 0:13:36.960 wasn't the right one for me because it just it 0:13:36.960 --> 0:13:39.080 it was too small. I need I needed to be 0:13:39.160 --> 0:13:41.719 able to become more of myself. I always had this 0:13:41.800 --> 0:13:45.400 like a nagging self confidence that I knew where if 0:13:45.440 --> 0:13:47.360 I trusted myself and I listened to myself, I can 0:13:47.440 --> 0:13:50.320 make the most of it. And so middle of my 0:13:50.400 --> 0:13:55.559 ninth grade year, my parents basically gave me the opportunity 0:13:55.920 --> 0:13:59.559 to transfer to a school that wasn't as good of 0:13:59.640 --> 0:14:02.120 a school, but it was it was it was it 0:14:02.160 --> 0:14:07.080 was more diverse, it had a greater opportunity for educational 0:14:07.200 --> 0:14:10.760 and athletic success. And I changed my environment. And again, 0:14:10.840 --> 0:14:12.719 like one thing that's been important to our journey is 0:14:12.800 --> 0:14:15.520 changing your environment when you believe you need to. And 0:14:15.559 --> 0:14:17.800 so that gave me the ability to go to a 0:14:17.800 --> 0:14:20.360 school at a different part of the city, in a 0:14:20.400 --> 0:14:23.840 different environment, and I was able to learn at a 0:14:23.840 --> 0:14:25.920 better rate. I was able to do sports at a 0:14:26.000 --> 0:14:28.920 much higher level, and I believed in myself because it's 0:14:29.200 --> 0:14:31.440 it's hard switching schools in the middle of the year, 0:14:31.880 --> 0:14:34.560 making trying to make all new friends and things of 0:14:34.600 --> 0:14:37.760 that nature. And so I think like the key learning 0:14:37.760 --> 0:14:40.320 point from that is like if you get out of 0:14:40.360 --> 0:14:43.160 your comfort zone and you become comfortable with the uncomfortable, 0:14:43.400 --> 0:14:45.800 you may discover something in yourself that you never knew 0:14:45.840 --> 0:14:47.880 you could do, or take it to a level that 0:14:47.960 --> 0:14:51.160 you that you didn't think was possible. And so for me, 0:14:51.520 --> 0:14:53.760 that was a really big one and I think it 0:14:53.920 --> 0:14:57.200 was if that doesn't happen, I'm not here today. And 0:14:57.240 --> 0:14:59.520 so I think that movement in the middle of my 0:14:59.600 --> 0:15:02.520 ninth a year, I was a young man. I'm fourteen, 0:15:02.600 --> 0:15:05.040 fifteen years old, but that gave me the confidence to 0:15:05.040 --> 0:15:08.080 try uncomfortable situations, make the most of it, and then 0:15:08.280 --> 0:15:10.840 they may actually end up being benefiting you much more 0:15:10.880 --> 0:15:13.000 than you ever could have thought. So that was I 0:15:13.040 --> 0:15:15.720 think I as a kid, something that went a really, 0:15:15.760 --> 0:15:18.760 really really long way. Yeah, that's such a great insight 0:15:18.880 --> 0:15:22.960 because you almost don't get to reap the rewards of 0:15:23.000 --> 0:15:26.600 that up until now, like much later on, and in 0:15:26.640 --> 0:15:28.520 that moment, you're just like, this is the worst thing 0:15:28.520 --> 0:15:30.680 that could have ever happened to me, right, and I 0:15:31.080 --> 0:15:34.000 and I really do love that you reflected on that 0:15:34.040 --> 0:15:37.160 moment in that way because I find that anytime I 0:15:37.200 --> 0:15:41.640 ask someone that question, rarely do they pick something good 0:15:41.680 --> 0:15:45.400 that happened. Right. It's like people never say, oh, when 0:15:45.400 --> 0:15:47.440 I was fifteen, I had the best thing, you know. 0:15:47.480 --> 0:15:49.800 It's it's always like, well, this went wrong or this 0:15:49.960 --> 0:15:53.000 changed and this shifted. And I think it's fascinating to 0:15:53.040 --> 0:15:56.040 hear that in your journey too, now when you and 0:15:56.160 --> 0:15:57.880 your brother and I by the way, I love the 0:15:57.880 --> 0:16:01.240 twins answer. I love the twins as it doesn't matter 0:16:01.240 --> 0:16:03.280 that we can't relate. We all want to relate, Like 0:16:03.280 --> 0:16:05.040 we're like, oh, that's so cool, Like you know, that's 0:16:05.280 --> 0:16:08.560 that's how I felt when you have this idea for 0:16:08.600 --> 0:16:10.520 apl and I want to talk about the idea. But 0:16:10.760 --> 0:16:14.840 what I'm really interested by is also how lots of 0:16:14.880 --> 0:16:18.760 people start stuff at college or at school and it 0:16:18.840 --> 0:16:21.240 kind of fizzles out by the time you graduate, and 0:16:21.280 --> 0:16:23.800 then you go on to get a real job and 0:16:23.840 --> 0:16:27.400 you get real responsibilities and you wear a real suit, right, 0:16:27.480 --> 0:16:30.360 Like that kind of becomes the journey that most people 0:16:30.440 --> 0:16:33.200 go on. What I'm fascinated by is when you when 0:16:33.240 --> 0:16:36.880 you come up with this idea, what did it take 0:16:37.840 --> 0:16:41.960 to go from this is cool to this is real? 0:16:42.680 --> 0:16:45.040 And what was that journey? Like, so tell us about 0:16:45.080 --> 0:16:47.160 the ideation, but then tell us about how this went 0:16:47.200 --> 0:16:49.680 from like this is cool, we're doing something interesting too, 0:16:49.880 --> 0:16:51.800 this is actually real and this is what we're going 0:16:51.840 --> 0:16:55.640 to commit time to So I think I think one 0:16:55.640 --> 0:16:59.040 of the important things about Ryan and I is that 0:16:59.120 --> 0:17:02.800 if somebody tells us we're not able to do something, 0:17:03.280 --> 0:17:06.800 that's essentially just gasoline to what we have to do. 0:17:06.840 --> 0:17:11.720 So I think Ryan used apl as his business plan 0:17:12.040 --> 0:17:16.199 in school, and he didn't even get top ten. So 0:17:16.680 --> 0:17:18.800 I don't remember what the great is. He still has it, 0:17:19.200 --> 0:17:22.280 but like he didn't even get top ten. They didn't 0:17:22.320 --> 0:17:24.280 believe in it. And it's not because they didn't think 0:17:24.320 --> 0:17:25.880 it was a good idea. It's because they didn't think 0:17:25.920 --> 0:17:28.359 that we could execute on the vision the way that 0:17:28.400 --> 0:17:31.240 we did. And so I think one of the things 0:17:31.320 --> 0:17:34.760 I used to have as as a kid then when 0:17:34.760 --> 0:17:36.680 I was in college, I don't have it anymore because 0:17:36.680 --> 0:17:38.920 it's more so like a running talent that I keep 0:17:38.920 --> 0:17:40.800 in my mind is I would have this list of 0:17:40.840 --> 0:17:42.760 things that we had to do and that I wanted 0:17:42.800 --> 0:17:45.200 to do. Top thing on my list I ever achieved, 0:17:45.240 --> 0:17:48.360 which was making an NBA everything else I've done since then. 0:17:49.080 --> 0:17:52.680 But I think, when thinking about the idea and execution, 0:17:53.480 --> 0:17:56.199 one thing I heard, and again I think one of 0:17:56.200 --> 0:17:58.879 the parts of my story that's important is I've heard 0:17:59.000 --> 0:18:01.880 important things at the right moment in time, and I've 0:18:01.920 --> 0:18:05.600 listened to it and I heard the easiest way to 0:18:05.640 --> 0:18:07.560 get where you're going is one step at a time. 0:18:07.880 --> 0:18:10.960 And so when I was in college and when Ryan 0:18:11.000 --> 0:18:13.800 and I were and we were thinking through the idea, 0:18:14.040 --> 0:18:16.680 one of the things, again back to the journey aspect, 0:18:16.800 --> 0:18:18.919 is you think of where you want to go, but 0:18:19.000 --> 0:18:22.360 you don't necessarily usually think of the steps you need 0:18:22.359 --> 0:18:25.160 to take in the intern to get there. And so 0:18:25.680 --> 0:18:27.840 Ryan was lucky enough that when he was in this 0:18:27.880 --> 0:18:30.560 program and people were telling us this wasn't a good idea, 0:18:30.640 --> 0:18:34.040 it's not going to work, we had to think deeper 0:18:34.160 --> 0:18:37.560 through the idea, deeper through the execution. And I mean 0:18:37.600 --> 0:18:39.920 we started as a direct to consumer brand in two 0:18:40.200 --> 0:18:43.640 and ten, so it's like in two ten people were 0:18:43.640 --> 0:18:46.600 not going direct to consumer, but we didn't have the resources. 0:18:47.040 --> 0:18:49.400 And I think one of the things that a lot 0:18:49.400 --> 0:18:52.240 of people think when they're creating something is everybody's paying 0:18:52.240 --> 0:18:55.199 attention to me. If I fail, everyone's going to see it. 0:18:55.400 --> 0:18:58.199 But most of the time, everybody else is focused on 0:18:58.240 --> 0:19:00.760 themselves and they're not really concerned what you're doing. So 0:19:00.800 --> 0:19:03.480 if you focus on yourself, you focus on what you're 0:19:03.480 --> 0:19:06.640 doing and you try something. If you mess up, there's 0:19:06.640 --> 0:19:08.240 a way to recover it, and there's a way to 0:19:08.320 --> 0:19:10.320 keep moving forward. You learn from it, you won't make 0:19:10.320 --> 0:19:13.760 the same mistake again. And so for us, like we 0:19:13.880 --> 0:19:17.200 spent so much time working on this technology, we wanted 0:19:17.200 --> 0:19:19.920 to build a shoe around it. And one thing we did, 0:19:19.920 --> 0:19:21.960 and I think this is what helped us be successful 0:19:22.000 --> 0:19:26.240 and go from idea to execution, is again, most people, 0:19:26.280 --> 0:19:30.280 when they're creating something, they are scared to ask for 0:19:30.320 --> 0:19:34.240 help typically, and they don't go to the highest level 0:19:34.240 --> 0:19:36.040 of help. They try to go to the lowest level 0:19:36.080 --> 0:19:38.679 because they think somebody that's close to me will help me, 0:19:38.800 --> 0:19:41.640 not somebody at the top somewhere. And so what Ryan 0:19:41.640 --> 0:19:45.320 and I believe is if we went to the largest 0:19:45.480 --> 0:19:50.119 people possible and said we have this amazing idea, it's remarkable, 0:19:50.240 --> 0:19:52.360 we can execute on this. We will put the work 0:19:52.400 --> 0:19:55.400 and do it. Can you help us? And they said yes. 0:19:55.480 --> 0:19:59.240 We went to sneaker factory that had no business saying 0:19:59.320 --> 0:20:02.320 yes to us, but they thought they loved the idea, 0:20:02.400 --> 0:20:05.000 they thought it was unique. And so from there we 0:20:05.000 --> 0:20:07.919 were able to implement what we wanted to do, be 0:20:07.960 --> 0:20:10.199 able to develop things that typically you would not be 0:20:10.240 --> 0:20:13.400 able to And so I think, again, like the nugget 0:20:13.720 --> 0:20:16.480 of our journey, because we make shoes, so most people 0:20:16.520 --> 0:20:19.400 aren't going to make shoes. And that's the part that's 0:20:19.520 --> 0:20:23.159 different is that we believe that if you ask people 0:20:23.200 --> 0:20:26.040 for help and you're willing to accept their help, and 0:20:26.160 --> 0:20:30.000 you go to somebody that typically you wouldn't think would 0:20:30.000 --> 0:20:32.439 say yes, and you give them the opportunity to help you, 0:20:32.760 --> 0:20:35.720 people inherently want to help. And so I think when 0:20:35.760 --> 0:20:39.919 you were thinking about executing something, you shouldn't you have 0:20:39.960 --> 0:20:42.400 to think big. You can alway. It's easier to work 0:20:42.400 --> 0:20:44.000 your way down than is to work your way out. 0:20:44.280 --> 0:20:46.119 And so that was the way that we looked at it. 0:20:46.480 --> 0:20:48.800 And again it's just we had an idea of how 0:20:48.800 --> 0:20:51.160 we wanted to execute it. We asked the right questions 0:20:51.200 --> 0:20:54.840 to people, and we didn't have this idea of you 0:20:54.880 --> 0:20:56.919 have to have a specific mentor. We believe that you 0:20:56.920 --> 0:21:01.000 could have specific mentors for specific So if I needed 0:21:01.040 --> 0:21:03.040