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Speaker 1: You think of emotion, you think you either have to

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Speaker 1: suppress it or you have to embrace it. And I

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Speaker 1: think there's a way in which you can experience it internally,

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Speaker 1: but you don't have to express it externally. We think

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Speaker 1: through it, we process it, and then we say and

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Speaker 1: do what we intend to do, not what we are

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Speaker 1: doing in terms of a reaction. And I think like,

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Speaker 1: if you control your emotions, you're very powerful. If you're

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Speaker 1: controlled by your emotions, you're not as powerful. Hey, everyone,

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Speaker 1: welcome back to On Purpose, the number one health podcast

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Speaker 1: in the world. Thanks to each and every single one

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Speaker 1: of you who come back every week to listen, learn

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Speaker 1: and grow. Now you know that I'm always out to

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Speaker 1: find interesting people, fascinating stories, people who you may or

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Speaker 1: may not know, but have made really interesting, powerful decisions

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Speaker 1: that we can all learn from. And today's guest is

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Speaker 1: a friend of mine, someone that I bumped into very

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Speaker 1: recently and we just connected instantly, but at the same time,

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Speaker 1: he's had years of experience as an entrepreneur. I'm speaking

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Speaker 1: about none other than Adam Goldston, who's the co founder

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Speaker 1: of LA based Athletic Propulsion Labs or APL as they're known,

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Speaker 1: and he and his twin brother, Ryan, who were former

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Speaker 1: sport collegiate athletes, played both basketball and football at the

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Speaker 1: University of Southern California, and then envisioned creating a company

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Speaker 1: that would provide revolutionary products symbolizing the ultimate intersection and

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Speaker 1: this is what I love of luxury and performance. Today,

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Speaker 1: Adam and Ryan are recognized as accomplished inventors with numerous

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Speaker 1: US and foreign patents, including APL's revolutionary load and launch technology,

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Speaker 1: and recently they were named two of the hundred most

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Speaker 1: Intriguing Entrepreneurs of twenty twenty by Goldman Sax. Please welcome

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Speaker 1: to the show, my friend and amazing entrepreneur, Adam Galston. Adam,

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Speaker 1: thank you for being here. Man Jay, thanks for having me.

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Speaker 1: I'm super excited. I've been a long time listener. Obviously

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Speaker 1: we're friends. But it's funny because I like your podcast

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Speaker 1: is one of the only ones that I really listened

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Speaker 1: to and where I think like where I actively listen,

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Speaker 1: because I think there's a difference between passively listening to

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Speaker 1: something actively listening. And it's so funny that so many

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Speaker 1: of the people big and smaller or like not smaller,

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Speaker 1: but like famous and just more specialized in their avenue

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Speaker 1: and people that have been important to my personal journey.

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Speaker 1: So like when I listened, I listened to the Robert

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Speaker 1: Green one and the first book is in my i'd say,

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Speaker 1: like adult life that I ever for like real intention

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Speaker 1: into reading was forty eight Laws and Power. And I

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Speaker 1: read it in a moment like I think, like one

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Speaker 1: of the key things in my personal stories that like

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Speaker 1: I have gotten lucky at key specific moments of my

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Speaker 1: life through it as that I made and I was

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Speaker 1: sick wh pneumonia and I read Robert Green's forty eight

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Speaker 1: Loss of Power, and there wouldn't have been another moment

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Speaker 1: where I would have been again at home and had

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Speaker 1: the ability to dive into something in such a deep level.

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Speaker 1: And I think the way he talks about power and

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Speaker 1: like just in the past, as people think of it

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Speaker 1: as a negative thing, but there's positive there's definite positives

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Speaker 1: if you use it to not only help yourself but

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Speaker 1: help others. And so that was what my takeaway was,

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Speaker 1: and it was again this was years ago, but that

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Speaker 1: was what my takeaway was. And so I just started

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Speaker 1: being more active, more intentional in the way I was

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Speaker 1: thinking about things. And so when I saw that you

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Speaker 1: had him, and then you've had other key people that

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Speaker 1: I've definitely taken pieces of their journey and applied it

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Speaker 1: to mine. Like I just I love that because you

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Speaker 1: are like the company that you keep. So I think

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Speaker 1: that that was like that was cool for me to

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Speaker 1: see the other day. I'm so grateful man. And you know,

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Speaker 1: we've had so many mutual friends over the last few years.

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Speaker 1: You've tried to connect us, and last year in finding happened,

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Speaker 1: it was like deep because it was trying to connect

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Speaker 1: us and then order we was trying to connect us,

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Speaker 1: and it finally happened and we ended up last year

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Speaker 1: at a pumpkin patch I think it was just before

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Speaker 1: Halloween or something like that, and we just had like

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Speaker 1: the best conversation. I walked away going, I need to

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Speaker 1: spend a lot more time with that guy. So I'm

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Speaker 1: so glad that you know we're getting to do this

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Speaker 1: and that we get to mind your mind today and

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Speaker 1: really get inside there. And I want to start with actually,

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Speaker 1: I watched your short film with Rolls Royce, and what

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Speaker 1: stood out for me was when you guys talked about

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Speaker 1: how the journey is what defines greatness and not the

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Speaker 1: destination Now, that's an idea that we're told and we've

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Speaker 1: heard again and again and again. But when you said it,

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Speaker 1: not only did I believe it, I also understood that

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Speaker 1: you're applying it. And I'd love to hear how you've

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Speaker 1: been trying to apply that in your journey as you're

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Speaker 1: still growing towards an incredible destination. So I think that

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Speaker 1: one of the key things is it wasn't always. That

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Speaker 1: wasn't always my thought, and that wasn't always Ryan and

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Speaker 1: I thought. So. I think it's it's something that we've

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Speaker 1: learned along the journey. And I mean to backtrack a

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Speaker 1: little bit. I think when you're starting anything, especially when

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Speaker 1: you started at a younger age as Ryan and I did.

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Speaker 1: We started apl when we were in college, you focus

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Speaker 1: a lot on where you want to end up. You

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Speaker 1: don't necessarily always think about enjoying the ride and enjoying

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Speaker 1: the journey to get there. And I think that again,

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Speaker 1: like listening to your podcast and in the things and

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Speaker 1: the intentions that you think that you think about, that's

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Speaker 1: been really important to the way that Ryan and I were.

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Speaker 1: So when we started off on our journey, you have

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Speaker 1: these goals, these grand ambitions. We all do, whether it's

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Speaker 1: it's your day to day life or your personal life,

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Speaker 1: or what you're doing in your profession, you will have

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Speaker 1: these milestones that you're hoping for, that you're wishing for,

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Speaker 1: that you believe can happen. And a lot of times

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Speaker 1: you don't think about what you're doing day in and

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Speaker 1: day out and appreciating what you're doing day in and

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Speaker 1: day out and how those will get you to where

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Speaker 1: you want to go. And so I think that as

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Speaker 1: Ryan and I started to achieve more, as we really

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Speaker 1: started to go further in this journey, a lot of

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Speaker 1: it was happening really quickly, even though we were years

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Speaker 1: in and we didn't take it for granted, but we

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Speaker 1: took the achievements, took the successes, not just like financial

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Speaker 1: but just successes us as a business, as a Brandon individually,

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Speaker 1: and we said, we need to use us to get

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Speaker 1: to the next thing. We need to use us to

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Speaker 1: get to the next thing. I think there was a

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Speaker 1: moment in time, probably twenty sixteen, where Ryan and I

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Speaker 1: we had got this big award we were named Forbes

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Speaker 1: thirty under thirty is is There's a lot of other

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Speaker 1: things that started going our way, And one thing we

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Speaker 1: hadn't been great at was celebrating the small daily victories

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Speaker 1: and giving ourselves and our team the momentum to go

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Speaker 1: to the next thing instead of focusing on moving to

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Speaker 1: the next point. And so I think we had to

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Speaker 1: have that realization where we were doing so many things,

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Speaker 1: we were achieving so much, but we didn't have the

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Speaker 1: internal appreciation for what was happening every single day. It

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Speaker 1: just became so consistent that it became normal. And I

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Speaker 1: think that's that's that's not positive. I think you need

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Speaker 1: to appreciate your daily journey. You need to appreciate the

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Speaker 1: people around you what they're contributing to it. And I

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Speaker 1: think that that was a key change for us. And

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Speaker 1: so at that moment in time, Ryan and I and

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Speaker 1: again keep people around us. We made a clear decision

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Speaker 1: that we are going to appreciate what we're doing every

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Speaker 1: single day. We're going to stay inspired by what we

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Speaker 1: want to do in the future. But if you there

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Speaker 1: is a way to exist mentally in the current plane

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Speaker 1: and in the future plane, and I think there's there's

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Speaker 1: a delicate balance. And I think for us we had

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Speaker 1: in the beginning, we didn't have that many victories and

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Speaker 1: so you had to constantly put in the work, put

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Speaker 1: in the repetition to get that one. But then one

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Speaker 1: of the other key aspects of my story is compounding,

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Speaker 1: and as you as you get one thing, the next

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Speaker 1: thing comes typically quicker than the next one comes quicker

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Speaker 1: than next one comes quicker. And so for us, we

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Speaker 1: tried to slow down the focus on the ultimate endpoint

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Speaker 1: because you are probably going to get there regardless of

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Speaker 1: what your goals are. If you put in the effort,

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Speaker 1: you put in the work, and you get lucky, you

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Speaker 1: will end up reaching these points. But if you're only

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Speaker 1: focus on that one moment in time that's so finite,

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Speaker 1: and you're not appreciating the longer term, which is actually

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Speaker 1: the day to day in the journey. It's not going

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Speaker 1: to be a win. It's just going to be another

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Speaker 1: accomplishment or milestone, but it won't feel the same. And

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Speaker 1: I think that when we decided to put happiness before

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Speaker 1: success in a measurement for success, and that daily happiness

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Speaker 1: and I know you can't be happy one hundred percent

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Speaker 1: of the time every single day, and the ups and

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Speaker 1: downs do make those other things feel greater. But if

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Speaker 1: you can think every day that I want to appreciate

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Speaker 1: this journey and what I'm doing today will get me

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Speaker 1: to where I'm going tomorrow. And if I appreciate it today,

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Speaker 1: I will appreciate it tomorrow. And you make those clear,

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Speaker 1: conscious decisions, you will feel much better about your journey

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Speaker 1: and you will feel much better about your destination. But

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Speaker 1: you spend much more time on the journey than you

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Speaker 1: do at the destination. So if you can appreciate the

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Speaker 1: longer part, the part at the end will feel even better.

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Speaker 1: And I think the only way that we were able

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Speaker 1: to realize that was by not realizing that earlier. And so,

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Speaker 1: but it's like anything, it's it's you learn as you go,

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Speaker 1: and if you keep an open mind and you can

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Speaker 1: take feedback and you can look at others and see

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Speaker 1: that you're inspired by what they're doing, what they've learned,

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Speaker 1: and then how can I take little pieces that and

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Speaker 1: apply it to what I'm doing. And I saw other

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Speaker 1: people that were enjoying simpler things than I was, and

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Speaker 1: I appreciate it, and so I said, there's a way

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Speaker 1: that I need to implement that into my day life,

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Speaker 1: as did Ryan and the rest of the team. And

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Speaker 1: I mean, we feel great about what we do, and

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Speaker 1: I think that's the most important thing, and that's the

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Speaker 1: key to enjoying the journey, which helps you enjoy the

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Speaker 1: destination even more. I think that that was such a

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Speaker 1: comprehensive answer, because, like I said, it's a statement we've heard.

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Speaker 1: It's a statement we've seen. But I really appreciate your

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Speaker 1: interpretation of that and how practical you've made it because

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Speaker 1: I feel the same way I always say to people,

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Speaker 1: like winning the award or getting the title, that's one

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Speaker 1: percent of the journey. Like that amount of time you

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Speaker 1: spend on stage is like thirty seconds long. Yeah, and

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Speaker 1: there was thirty seconds. It took like three years, thirty years,

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Speaker 1: you know to get to that three seconds or thirty

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Speaker 1: seconds of time that you spent receiving an award and

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Speaker 1: your spot on Like, if you don't feel passionate when

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Speaker 1: you wake up every morning to do what you're doing,

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Speaker 1: can you take me back at him? I want to

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Speaker 1: go back. What I love about this conversation is I'm

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Speaker 1: discovering you. I think the world is discovering you. I know,

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Speaker 1: me and my friends are massive fans of apl I

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Speaker 1: had a ton of your shoes before I even knew you.

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Speaker 1: Not only are they comfortable, they look fantastic. The store

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Speaker 1: at the Grove is one of my favorite stores just

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Speaker 1: generally to walk into, which was where I was first

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Speaker 1: introduced to apl But let's go back to your childhood.

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Speaker 1: I'm intrigued by can you think about a pivotal moment

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Speaker 1: that happened while you were young that has framed who

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Speaker 1: you are today. Was there a particular experience maybe with

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Speaker 1: a parent, with a friend, anyone in your life, something

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Speaker 1: someone said, something someone did that has created part of

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Speaker 1: who you are today that you feel has been so

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Speaker 1: integral in your life, positive or negative, or you know,

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Speaker 1: healthy or unhealthy. I mean, I think, I think there's

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Speaker 1: a lot of things, so it's hard to point to one.

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Speaker 1: I think one thing I realized early on, and I

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Speaker 1: know this isn't applicable to most because they aren't twins,

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Speaker 1: but and so I'll choose one that's more applicable to

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Speaker 1: other people. But I realized early on, as did my brother,

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Speaker 1: that we had a unique competitive advantage, that there was

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Speaker 1: two of us with almost identical points of view, but

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Speaker 1: with unique characteristics that complement one another. So we realize

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Speaker 1: that really early on, And again, like a lot of

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Speaker 1: times with kids, peer pressure is something that becomes really

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Speaker 1: really difficult. And because there was two of us and

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Speaker 1: there's typically one other person, we could not be pressured

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Speaker 1: to move one way. So I think like that played

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Speaker 1: a role in terms of like building internal character. But

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Speaker 1: I think something that that was key to my journey

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Speaker 1: is I've always believed always now as an adult, but

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Speaker 1: I think this because of a kid, was that you

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Speaker 1: can turn a negative situation into a positive if you

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Speaker 1: change your perspective on the negative and tried skew it

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Speaker 1: more positive. And so I guess one real important example

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Speaker 1: is when I was a kid, I didn't do great

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Speaker 1: in school. And I was always an incredible athlete, but

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Speaker 1: I did not do the greatest in school. And it

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Speaker 1: wasn't because I didn't have the intellect, but it's because

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Speaker 1: I wasn't in the right It wasn't important to me

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Speaker 1: in the situation that I was in. So I was

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Speaker 1: at this one school and I was not doing very well.

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Speaker 1: I was doing great sports, but I wasn't doing very

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Speaker 1: well as a student, and I felt like the environment

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Speaker 1: wasn't the right one for me because it just it

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Speaker 1: it was too small. I need I needed to be

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Speaker 1: able to become more of myself. I always had this

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Speaker 1: like a nagging self confidence that I knew where if

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Speaker 1: I trusted myself and I listened to myself, I can

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Speaker 1: make the most of it. And so middle of my

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Speaker 1: ninth grade year, my parents basically gave me the opportunity

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Speaker 1: to transfer to a school that wasn't as good of

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Speaker 1: a school, but it was it was it was it

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Speaker 1: was more diverse, it had a greater opportunity for educational

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Speaker 1: and athletic success. And I changed my environment. And again,

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Speaker 1: like one thing that's been important to our journey is

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Speaker 1: changing your environment when you believe you need to. And

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Speaker 1: so that gave me the ability to go to a

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Speaker 1: school at a different part of the city, in a

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Speaker 1: different environment, and I was able to learn at a

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Speaker 1: better rate. I was able to do sports at a

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Speaker 1: much higher level, and I believed in myself because it's

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Speaker 1: it's hard switching schools in the middle of the year,

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Speaker 1: making trying to make all new friends and things of

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Speaker 1: that nature. And so I think like the key learning

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Speaker 1: point from that is like if you get out of

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Speaker 1: your comfort zone and you become comfortable with the uncomfortable,

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Speaker 1: you may discover something in yourself that you never knew

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Speaker 1: you could do, or take it to a level that

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Speaker 1: you that you didn't think was possible. And so for me,

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Speaker 1: that was a really big one and I think it

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Speaker 1: was if that doesn't happen, I'm not here today. And

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Speaker 1: so I think that movement in the middle of my

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Speaker 1: ninth a year, I was a young man. I'm fourteen,

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Speaker 1: fifteen years old, but that gave me the confidence to

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Speaker 1: try uncomfortable situations, make the most of it, and then

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Speaker 1: they may actually end up being benefiting you much more

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Speaker 1: than you ever could have thought. So that was I

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Speaker 1: think I as a kid, something that went a really,

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Speaker 1: really really long way. Yeah, that's such a great insight

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Speaker 1: because you almost don't get to reap the rewards of

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Speaker 1: that up until now, like much later on, and in

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Speaker 1: that moment, you're just like, this is the worst thing

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Speaker 1: that could have ever happened to me, right, and I

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Speaker 1: and I really do love that you reflected on that

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Speaker 1: moment in that way because I find that anytime I

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Speaker 1: ask someone that question, rarely do they pick something good

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Speaker 1: that happened. Right. It's like people never say, oh, when

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Speaker 1: I was fifteen, I had the best thing, you know.

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Speaker 1: It's it's always like, well, this went wrong or this

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Speaker 1: changed and this shifted. And I think it's fascinating to

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Speaker 1: hear that in your journey too, now when you and

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Speaker 1: your brother and I by the way, I love the

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Speaker 1: twins answer. I love the twins as it doesn't matter

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Speaker 1: that we can't relate. We all want to relate, Like

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Speaker 1: we're like, oh, that's so cool, Like you know, that's

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Speaker 1: that's how I felt when you have this idea for

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Speaker 1: apl and I want to talk about the idea. But

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Speaker 1: what I'm really interested by is also how lots of

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Speaker 1: people start stuff at college or at school and it

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Speaker 1: kind of fizzles out by the time you graduate, and

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Speaker 1: then you go on to get a real job and

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Speaker 1: you get real responsibilities and you wear a real suit, right,

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Speaker 1: Like that kind of becomes the journey that most people

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Speaker 1: go on. What I'm fascinated by is when you when

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Speaker 1: you come up with this idea, what did it take

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Speaker 1: to go from this is cool to this is real?

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Speaker 1: And what was that journey? Like, so tell us about

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Speaker 1: the ideation, but then tell us about how this went

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Speaker 1: from like this is cool, we're doing something interesting too,

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Speaker 1: this is actually real and this is what we're going

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Speaker 1: to commit time to So I think I think one

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Speaker 1: of the important things about Ryan and I is that

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Speaker 1: if somebody tells us we're not able to do something,

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Speaker 1: that's essentially just gasoline to what we have to do.

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Speaker 1: So I think Ryan used apl as his business plan

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Speaker 1: in school, and he didn't even get top ten. So

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Speaker 1: I don't remember what the great is. He still has it,

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Speaker 1: but like he didn't even get top ten. They didn't

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Speaker 1: believe in it. And it's not because they didn't think

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Speaker 1: it was a good idea. It's because they didn't think

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Speaker 1: that we could execute on the vision the way that

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Speaker 1: we did. And so I think one of the things

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Speaker 1: I used to have as as a kid then when

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Speaker 1: I was in college, I don't have it anymore because

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Speaker 1: it's more so like a running talent that I keep

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Speaker 1: in my mind is I would have this list of

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Speaker 1: things that we had to do and that I wanted

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Speaker 1: to do. Top thing on my list I ever achieved,

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Speaker 1: which was making an NBA everything else I've done since then.

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Speaker 1: But I think, when thinking about the idea and execution,

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Speaker 1: one thing I heard, and again I think one of

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Speaker 1: the parts of my story that's important is I've heard

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Speaker 1: important things at the right moment in time, and I've

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Speaker 1: listened to it and I heard the easiest way to

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Speaker 1: get where you're going is one step at a time.

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Speaker 1: And so when I was in college and when Ryan

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Speaker 1: and I were and we were thinking through the idea,

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Speaker 1: one of the things, again back to the journey aspect,

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Speaker 1: is you think of where you want to go, but

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Speaker 1: you don't necessarily usually think of the steps you need

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Speaker 1: to take in the intern to get there. And so

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Speaker 1: Ryan was lucky enough that when he was in this

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Speaker 1: program and people were telling us this wasn't a good idea,

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Speaker 1: it's not going to work, we had to think deeper

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Speaker 1: through the idea, deeper through the execution. And I mean

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Speaker 1: we started as a direct to consumer brand in two

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Speaker 1: and ten, so it's like in two ten people were

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Speaker 1: not going direct to consumer, but we didn't have the resources.

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Speaker 1: And I think one of the things that a lot

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Speaker 1: of people think when they're creating something is everybody's paying

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Speaker 1: attention to me. If I fail, everyone's going to see it.

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Speaker 1: But most of the time, everybody else is focused on

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Speaker 1: themselves and they're not really concerned what you're doing. So

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Speaker 1: if you focus on yourself, you focus on what you're

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Speaker 1: doing and you try something. If you mess up, there's

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Speaker 1: a way to recover it, and there's a way to

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Speaker 1: keep moving forward. You learn from it, you won't make

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Speaker 1: the same mistake again. And so for us, like we

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Speaker 1: spent so much time working on this technology, we wanted

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Speaker 1: to build a shoe around it. And one thing we did,

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Speaker 1: and I think this is what helped us be successful

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Speaker 1: and go from idea to execution, is again, most people,

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Speaker 1: when they're creating something, they are scared to ask for

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Speaker 1: help typically, and they don't go to the highest level

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Speaker 1: of help. They try to go to the lowest level

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Speaker 1: because they think somebody that's close to me will help me,

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Speaker 1: not somebody at the top somewhere. And so what Ryan

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Speaker 1: and I believe is if we went to the largest

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Speaker 1: people possible and said we have this amazing idea, it's remarkable,

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Speaker 1: we can execute on this. We will put the work

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Speaker 1: and do it. Can you help us? And they said yes.

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Speaker 1: We went to sneaker factory that had no business saying

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Speaker 1: yes to us, but they thought they loved the idea,

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Speaker 1: they thought it was unique. And so from there we

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Speaker 1: were able to implement what we wanted to do, be

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Speaker 1: able to develop things that typically you would not be

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Speaker 1: able to And so I think, again, like the nugget

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Speaker 1: of our journey, because we make shoes, so most people

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Speaker 1: aren't going to make shoes. And that's the part that's

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Speaker 1: different is that we believe that if you ask people

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Speaker 1: for help and you're willing to accept their help, and

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Speaker 1: you go to somebody that typically you wouldn't think would

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Speaker 1: say yes, and you give them the opportunity to help you,

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Speaker 1: people inherently want to help. And so I think when

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Speaker 1: you were thinking about executing something, you shouldn't you have

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Speaker 1: to think big. You can alway. It's easier to work

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Speaker 1: your way down than is to work your way out.

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Speaker 1: And so that was the way that we looked at it.

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Speaker 1: And again it's just we had an idea of how

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Speaker 1: we wanted to execute it. We asked the right questions

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Speaker 1: to people, and we didn't have this idea of you

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Speaker 1: have to have a specific mentor. We believe that you

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Speaker 1: could have specific mentors for specific So if I needed

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Speaker 1: help with production, I would ask a production person. If

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Speaker 1: I needed help with logistics, I would ask a logistics person.

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Speaker 1: If I needed help with counting, I would ask an

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Speaker 1: accounting person. But there's not an end all be all

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Speaker 1: for each thing. So that was really what a point

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Speaker 1: of difference for us was we were able to ask help.

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Speaker 1: We had amazing people that were around us when in

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Speaker 1: that moment in time, and we just had pure determination

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Speaker 1: like we were. We were obsessed with taking this idea

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Speaker 1: and executing it and we were going to do whatever

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Speaker 1: it took. And since we didn't have any investors, we

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Speaker 1: had to do it ourselves. And so I think and

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Speaker 1: we weren't scared to fail like that's That's another thing

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Speaker 1: is that there's there's a real difference between fear and danger,

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Speaker 1: and and when you're starting the idea, most it's all fear.

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Speaker 1: It's not it's not dangerous, it's you're scared of it.

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Speaker 1: So you just have to conquer that emotion and you

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Speaker 1: can learn most things if you ask questions to the

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Speaker 1: right people. Out of you were just drop dropping wisdom everywhere.

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Speaker 1: I mean, there's so many things in that that I

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Speaker 1: need to now break down. So first of all, everyone's listening.

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00:22:00,600 --> 00:22:02,359
Speaker 1: You need to get your notebook out right now and

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00:22:02,720 --> 00:22:05,760
Speaker 1: write stuff that Adam is saying down because there are

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Speaker 1: so many things or you're gonna have to listen to

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Speaker 1: this episode twice, So it's up to you. You either

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00:22:09,720 --> 00:22:11,560
Speaker 1: listen to episode twice or you get a notebook out

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00:22:11,640 --> 00:22:14,480
Speaker 1: right now, the idea that there's a difference between fear

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Speaker 1: and danger, what a great way to clarify how we

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Speaker 1: experience it. That is that's just brilliant, Like I've never

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Speaker 1: heard it been put in that way before, and I

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Speaker 1: think that that is such great language to help us

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Speaker 1: realize we react as if we're in danger, but actually

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Speaker 1: we're in fear and that's where that's where things start

434
00:22:34,440 --> 00:22:36,560
Speaker 1: to go wrong. So I thought that was brilliant. The

435
00:22:36,600 --> 00:22:41,119
Speaker 1: other thing that you mentioned that I really am resonating

436
00:22:41,160 --> 00:22:43,720
Speaker 1: with and it was kind of in there, and I

437
00:22:43,760 --> 00:22:47,360
Speaker 1: think it's an underrated part of entrepreneurship is that you

438
00:22:47,400 --> 00:22:50,199
Speaker 1: were trying and you have, of course now, but at

439
00:22:50,200 --> 00:22:54,040
Speaker 1: the time you were trying to create technology, like there

440
00:22:54,119 --> 00:22:57,800
Speaker 1: was an engineering aspect. It wasn't just we want to

441
00:22:57,880 --> 00:23:02,639
Speaker 1: make cool staff and Frindy stuff and fatty stuff. It

442
00:23:02,720 --> 00:23:05,680
Speaker 1: was like, no, we're actually working on something. And I

443
00:23:05,720 --> 00:23:08,639
Speaker 1: find that one of the most underrated things about entrepreneurship

444
00:23:08,680 --> 00:23:12,280
Speaker 1: is people with deep skill sets and having a skill

445
00:23:12,400 --> 00:23:16,960
Speaker 1: whether it's innovation, technology, engineering, speaking, marketing, whatever it may be,

446
00:23:17,520 --> 00:23:21,240
Speaker 1: talk to me a bit about where did you learn

447
00:23:21,280 --> 00:23:25,720
Speaker 1: about technology when it comes to athletics, because that, to

448
00:23:25,800 --> 00:23:29,560
Speaker 1: me is a really different way to look at product

449
00:23:29,600 --> 00:23:31,959
Speaker 1: creation as opposed to just saying we want to make

450
00:23:31,960 --> 00:23:35,800
Speaker 1: stuff that looks good. So back to I think a

451
00:23:35,920 --> 00:23:39,840
Speaker 1: unique competitive advantage. And since we don't have ten hours,

452
00:23:39,840 --> 00:23:41,639
Speaker 1: I didn't want to give you the full background. But

453
00:23:41,960 --> 00:23:45,120
Speaker 1: as a kid, my dad worked in the footwear industry

454
00:23:45,160 --> 00:23:48,679
Speaker 1: and he actually helped, like one of the key parts

455
00:23:48,720 --> 00:23:53,240
Speaker 1: to my stories, he helped create the La gear lighted shoes,

456
00:23:53,320 --> 00:23:55,560
Speaker 1: and so my brother and I were the first product

457
00:23:55,560 --> 00:23:59,480
Speaker 1: testers ever for the La gear lighted shoes. And he

458
00:23:59,600 --> 00:24:02,159
Speaker 1: brought him home and he gave him to us, and

459
00:24:02,480 --> 00:24:05,720
Speaker 1: that day we gave him feedback on and we're five

460
00:24:05,800 --> 00:24:08,600
Speaker 1: years old, give feedback on how to try to make

461
00:24:08,600 --> 00:24:10,680
Speaker 1: the shoes better. And obviously it's we're not giving them

462
00:24:10,680 --> 00:24:13,639
Speaker 1: technical feedback at five, but we're telling them you should

463
00:24:13,880 --> 00:24:15,879
Speaker 1: move the lights from the back to the side of

464
00:24:15,880 --> 00:24:18,000
Speaker 1: the shoes so we can see our lights. But the

465
00:24:18,680 --> 00:24:21,960
Speaker 1: technical aspect of it is from a very very very

466
00:24:22,000 --> 00:24:25,800
Speaker 1: young age, my dad would bring us to the office

467
00:24:26,280 --> 00:24:30,080
Speaker 1: and would bring us into the technology line reviews would

468
00:24:30,080 --> 00:24:34,000
Speaker 1: bring us into the innovation area and we would see

469
00:24:34,080 --> 00:24:38,320
Speaker 1: how to engineer specific footwear product. So I think again,

470
00:24:38,640 --> 00:24:40,800
Speaker 1: it wasn't that Ryan and I woke up one day

471
00:24:40,840 --> 00:24:43,399
Speaker 1: and decided that we wanted to engineer a technology that

472
00:24:43,440 --> 00:24:45,639
Speaker 1: would instantly make you jump higher. We have been obsessed

473
00:24:45,680 --> 00:24:49,400
Speaker 1: with footwear specific technology since we were five years old.

474
00:24:49,640 --> 00:24:52,960
Speaker 1: And again, when you're talking, you asked earlier about key

475
00:24:53,000 --> 00:24:56,359
Speaker 1: moments in my childhood. My dad, as a kid showed

476
00:24:56,400 --> 00:24:59,480
Speaker 1: me what was possible, not saying come here and look

477
00:24:59,520 --> 00:25:02,120
Speaker 1: at this, but through ideas. And I think like that's

478
00:25:02,160 --> 00:25:06,320
Speaker 1: the greatest type of inspiration you can get for anybody,

479
00:25:06,359 --> 00:25:08,919
Speaker 1: not just from a parent, but from anyone is showing

480
00:25:09,000 --> 00:25:13,040
Speaker 1: somebody that something is possible through their own ideas and executions.

481
00:25:13,080 --> 00:25:18,480
Speaker 1: So we took an interest to developing footwear technologies from

482
00:25:18,520 --> 00:25:20,679
Speaker 1: an age of five years old. Obviously there was a

483
00:25:20,680 --> 00:25:22,760
Speaker 1: lot of knowledge that needed to come afterwards and took

484
00:25:22,880 --> 00:25:26,040
Speaker 1: years to get and we weren't eight year old whiz kids.

485
00:25:26,119 --> 00:25:29,600
Speaker 1: We were eight year old with ideas. But as you

486
00:25:29,680 --> 00:25:32,760
Speaker 1: become older, as you become smarter, you focus on the

487
00:25:32,760 --> 00:25:36,880
Speaker 1: things that are important to you, and sports and technology

488
00:25:36,960 --> 00:25:40,160
Speaker 1: and specifically footwear based technologies were things that were always

489
00:25:40,160 --> 00:25:43,400
Speaker 1: important to us. So I think that the learning point

490
00:25:43,440 --> 00:25:48,000
Speaker 1: about that for entrepreneurs is that everybody, regardless of what

491
00:25:48,080 --> 00:25:51,480
Speaker 1: you do, has a predisposition to a specific thing that

492
00:25:51,600 --> 00:25:53,920
Speaker 1: they care about, that they're passionate about, and they could

493
00:25:53,960 --> 00:25:57,320
Speaker 1: focus on if you can learn enough information, you can

494
00:25:57,400 --> 00:26:00,600
Speaker 1: figure out how to make something better. And is basically

495
00:26:00,600 --> 00:26:02,920
Speaker 1: the basis for how we did it is that we

496
00:26:02,960 --> 00:26:05,879
Speaker 1: believe that we could make a shoe, that we're in

497
00:26:05,920 --> 00:26:08,040
Speaker 1: a technology that would do what we wanted to do.

498
00:26:08,119 --> 00:26:10,960
Speaker 1: We just had to learn the basis behind the fundamentals,

499
00:26:11,160 --> 00:26:12,920
Speaker 1: and that's what we did, and that's how we focus

500
00:26:13,000 --> 00:26:16,000
Speaker 1: on it. That's how we learned it. And to this day,

501
00:26:16,040 --> 00:26:19,160
Speaker 1: I continue to learn so much, not only from our

502
00:26:19,160 --> 00:26:22,400
Speaker 1: own exploration into footwear, but from other people what they

503
00:26:22,440 --> 00:26:24,600
Speaker 1: teach us and things they bring to the table. And

504
00:26:24,640 --> 00:26:27,359
Speaker 1: I think that I learned at a really, really young age,

505
00:26:27,480 --> 00:26:30,359
Speaker 1: and I think it's again it's the fact that my

506
00:26:30,480 --> 00:26:32,920
Speaker 1: dad and the team listened to our idea and then

507
00:26:32,920 --> 00:26:36,199
Speaker 1: I saw it actually coming to life. And so I

508
00:26:36,240 --> 00:26:40,120
Speaker 1: think seeing what's possible and knowing that if you're passionate

509
00:26:40,160 --> 00:26:42,720
Speaker 1: about something, you don't have to be a scientist to

510
00:26:42,800 --> 00:26:45,440
Speaker 1: necessarily figure it out, you just have to be a

511
00:26:45,440 --> 00:26:48,239
Speaker 1: creative engineer. And I think like that's a lot of

512
00:26:48,400 --> 00:26:52,439
Speaker 1: really successful entrepreneurs. It's not that they know something about everything,

513
00:26:52,440 --> 00:26:55,199
Speaker 1: it's that they know a lot about a specific area.

514
00:26:55,280 --> 00:26:59,320
Speaker 1: And for us, it's always been our passion. We've always

515
00:26:59,400 --> 00:27:02,800
Speaker 1: loved technology, and we've always loved innovation and pushing what's possible.

516
00:27:03,119 --> 00:27:05,600
Speaker 1: And I think that regardless of what your atvenue is,

517
00:27:05,640 --> 00:27:08,560
Speaker 1: even if you're not creating product, if you're creating content,

518
00:27:08,600 --> 00:27:11,800
Speaker 1: if you're creating anything, like, there's a way to be

519
00:27:11,880 --> 00:27:14,199
Speaker 1: innovative in it, and there's a way to push it

520
00:27:14,240 --> 00:27:17,600
Speaker 1: to as far as you possibly can. Yeah, I'm so

521
00:27:17,640 --> 00:27:22,239
Speaker 1: glad you shared that detail because to me, that's the

522
00:27:22,320 --> 00:27:26,040
Speaker 1: part that I love my community really getting close to

523
00:27:26,240 --> 00:27:30,600
Speaker 1: Because when you've been that close to something since you're

524
00:27:30,640 --> 00:27:33,960
Speaker 1: five years old and you've taken an interest, that closeness

525
00:27:34,000 --> 00:27:36,760
Speaker 1: has turned into a passion and then it's turned into

526
00:27:36,800 --> 00:27:40,800
Speaker 1: your own cause that's what it takes, like that, that's

527
00:27:40,800 --> 00:27:44,000
Speaker 1: what it takes, Like it takes that obsession, that absorption

528
00:27:44,240 --> 00:27:47,760
Speaker 1: that you're immersed in this whole world. It's not like

529
00:27:47,840 --> 00:27:49,800
Speaker 1: one day you wake up and you have a random

530
00:27:49,840 --> 00:27:52,840
Speaker 1: idea to go and create something, right, And I think

531
00:27:52,880 --> 00:27:56,760
Speaker 1: often we don't give ourselves the time to get close

532
00:27:56,800 --> 00:27:59,720
Speaker 1: to something and deeply immerse in it and experience it,

533
00:27:59,720 --> 00:28:01,679
Speaker 1: and we we're looking for like I don't know what

534
00:28:01,680 --> 00:28:03,679
Speaker 1: I'm passionate about, Like I don't know what my purpose is.

535
00:28:03,680 --> 00:28:06,720
Speaker 1: I don't know what I'm excited about. But that's because

536
00:28:06,720 --> 00:28:09,720
Speaker 1: we're trying to hope that it's just going to miraculously appear.

537
00:28:10,560 --> 00:28:12,679
Speaker 1: And I love that idea that actually, well, no, this

538
00:28:12,760 --> 00:28:14,119
Speaker 1: has been a part of our life now when we

539
00:28:14,160 --> 00:28:17,480
Speaker 1: talk about technology, your load and launch technology became the

540
00:28:17,520 --> 00:28:20,800
Speaker 1: first band shoe in the NBA history, right, And that

541
00:28:21,000 --> 00:28:23,280
Speaker 1: is just so like that is I don't know if

542
00:28:23,280 --> 00:28:25,360
Speaker 1: there's anything cooler than that, like to get I don't

543
00:28:25,359 --> 00:28:26,800
Speaker 1: know if it's better to get into the NBA we

544
00:28:26,920 --> 00:28:28,679
Speaker 1: get to get in and get banned, but like to

545
00:28:28,720 --> 00:28:30,679
Speaker 1: get banned by the NBA. To me, that sounds like

546
00:28:31,160 --> 00:28:33,760
Speaker 1: the coolest story ever. But as a company, it can

547
00:28:33,800 --> 00:28:37,199
Speaker 1: also be difficult. I want to hear what was that

548
00:28:37,359 --> 00:28:40,080
Speaker 1: like to find out like what was that like as

549
00:28:40,080 --> 00:28:45,480
Speaker 1: an experience, because that's not common, Like I don't hear

550
00:28:45,480 --> 00:28:48,520
Speaker 1: stories like that all the time. So I think the

551
00:28:49,280 --> 00:28:53,239
Speaker 1: unique part about that is that, so to this day,

552
00:28:53,280 --> 00:28:56,000
Speaker 1: we've never raised a dollar ab outside capital one hundred

553
00:28:56,000 --> 00:28:59,080
Speaker 1: percent of the business, and at that moment in time,

554
00:28:59,120 --> 00:29:01,760
Speaker 1: we had zero, zero dollars and what I mean zero,

555
00:29:01,800 --> 00:29:05,840
Speaker 1: We had zero dollars for marketing. And so we looked

556
00:29:05,840 --> 00:29:11,120
Speaker 1: at it as the NBA is the greatest basketball organization

557
00:29:11,280 --> 00:29:13,520
Speaker 1: in the world. It's top tier, and when you think

558
00:29:13,520 --> 00:29:16,640
Speaker 1: about leagues, it's top tier. And so the dream when

559
00:29:16,640 --> 00:29:19,800
Speaker 1: you're creating a product for a specific sport is you

560
00:29:19,840 --> 00:29:22,440
Speaker 1: want it to be at the top tier with the

561
00:29:22,480 --> 00:29:26,160
Speaker 1: best people. And the fact that the NBA said that

562
00:29:26,480 --> 00:29:29,040
Speaker 1: it's too good because it provides away with an undue

563
00:29:29,040 --> 00:29:33,040
Speaker 1: competitive advantage that sounds really positive when you frame it

564
00:29:33,080 --> 00:29:34,600
Speaker 1: that way, but if you look at it from the

565
00:29:34,640 --> 00:29:37,480
Speaker 1: other side of the cortin saying the best basketball players

566
00:29:37,480 --> 00:29:39,640
Speaker 1: in the world can't wear your product, that sounds negative.

567
00:29:40,000 --> 00:29:42,080
Speaker 1: And so the way that we looked at is that

568
00:29:42,200 --> 00:29:46,400
Speaker 1: this is a very unique opportunity where we can wholeheartedly

569
00:29:46,440 --> 00:29:50,280
Speaker 1: embrace it or we can fight it with everything that

570
00:29:50,320 --> 00:29:53,440
Speaker 1: we have, which wasn't much at the time, and we said,

571
00:29:53,760 --> 00:29:56,800
Speaker 1: let's embrace this, let's turn this negative into a positive.

572
00:29:57,200 --> 00:30:00,959
Speaker 1: Let's say, banned by the NBA. The reason is it

573
00:30:01,000 --> 00:30:04,040
Speaker 1: instantly makes you jump higher, and they can't wear it

574
00:30:04,080 --> 00:30:06,320
Speaker 1: because it's so good. And so there's a way to again,

575
00:30:06,600 --> 00:30:09,360
Speaker 1: you change your perspective on something. You take a negative,

576
00:30:09,400 --> 00:30:12,040
Speaker 1: you make it a positive. Ends up becoming the best

577
00:30:12,080 --> 00:30:14,840
Speaker 1: thing that ever happened to us when it happened, number

578
00:30:14,840 --> 00:30:17,320
Speaker 1: one news store in the world, number two, three, and

579
00:30:17,360 --> 00:30:20,680
Speaker 1: seventeen most search terms on Google, over a million articles

580
00:30:20,680 --> 00:30:23,040
Speaker 1: written or posted about it. Within ten days. We sold

581
00:30:23,120 --> 00:30:25,320
Speaker 1: nine months worth of inventory in three days, which is

582
00:30:25,320 --> 00:30:30,080
Speaker 1: important because we're self finance, no outside investors, and there's

583
00:30:30,160 --> 00:30:33,600
Speaker 1: three of us in a room that's sixty square feet

584
00:30:33,800 --> 00:30:36,160
Speaker 1: when we find this out. So we basically find out

585
00:30:36,200 --> 00:30:40,680
Speaker 1: that the world leading basketball organization isn't allowing our product

586
00:30:40,680 --> 00:30:43,400
Speaker 1: because it provides awar with an undue competitive advantage. So

587
00:30:43,640 --> 00:30:47,960
Speaker 1: I think at first there's that huge shock like, oh man,

588
00:30:48,040 --> 00:30:50,520
Speaker 1: this is insane, like what do we do? And then

589
00:30:50,600 --> 00:30:53,600
Speaker 1: instantly we thought, we need to lean into this, we

590
00:30:53,680 --> 00:30:55,920
Speaker 1: need to embrace this. This is a once in a

591
00:30:55,920 --> 00:31:00,200
Speaker 1: lifetime opportunity. We can make this negative feel positive. That's

592
00:31:00,200 --> 00:31:02,680
Speaker 1: exactly what we did. And again I think one thing

593
00:31:02,720 --> 00:31:05,080
Speaker 1: that made it special too, is that if we would

594
00:31:05,080 --> 00:31:07,680
Speaker 1: have fought it, I think the NBA would have fought us,

595
00:31:08,320 --> 00:31:11,800
Speaker 1: but the fact that we embraced it made them embrace us.

596
00:31:11,960 --> 00:31:15,080
Speaker 1: Like even like David Stern's passed away, but he went

597
00:31:15,160 --> 00:31:17,280
Speaker 1: on a show I think like that night and said

598
00:31:17,320 --> 00:31:19,160
Speaker 1: that we're looking into the show that didn't sleely makes

599
00:31:19,160 --> 00:31:21,000
Speaker 1: you jumpire it might even make me dunk, And like

600
00:31:21,040 --> 00:31:23,200
Speaker 1: the way that he said it, it was it was

601
00:31:23,280 --> 00:31:25,640
Speaker 1: playful even though this was it was a very serious

602
00:31:25,640 --> 00:31:27,320
Speaker 1: thing that they weren't allowing people to wear it. But

603
00:31:27,360 --> 00:31:30,200
Speaker 1: I think the fact that we leaned into it and

604
00:31:30,240 --> 00:31:33,920
Speaker 1: we embraced this thing that could have been negative changed

605
00:31:34,000 --> 00:31:37,120
Speaker 1: the perspective. It made it positive, and it made the

606
00:31:37,120 --> 00:31:40,360
Speaker 1: people that were essentially saying no lean into it embrace

607
00:31:40,400 --> 00:31:42,040
Speaker 1: it as well. So it ended up being a huge

608
00:31:42,080 --> 00:31:44,640
Speaker 1: win for all of us. I actually think it was

609
00:31:44,720 --> 00:31:48,360
Speaker 1: the only time, obviously it's changed since that the NBA

610
00:31:48,480 --> 00:31:52,000
Speaker 1: was a number one trending topic on Twitter when there

611
00:31:52,120 --> 00:31:56,479
Speaker 1: wasn't like a number one trending sports organization on Twitter,

612
00:31:56,520 --> 00:31:58,760
Speaker 1: when there wasn't another thing. So I think that they

613
00:31:58,800 --> 00:32:01,240
Speaker 1: saw that there was value in the social equity that

614
00:32:01,320 --> 00:32:03,800
Speaker 1: came along with it. We leaned into a negative, made

615
00:32:03,840 --> 00:32:06,840
Speaker 1: it positive, We felt positive about it, We reaped the

616
00:32:06,840 --> 00:32:08,680
Speaker 1: benefits of it because we sold the product, and then

617
00:32:08,720 --> 00:32:11,240
Speaker 1: the NBA also got the reward from it. So I

618
00:32:11,240 --> 00:32:13,520
Speaker 1: think all in all, it was just it was a

619
00:32:13,560 --> 00:32:17,680
Speaker 1: tremendous experience and it literally laid the groundwork for where

620
00:32:17,680 --> 00:32:20,560
Speaker 1: we are today. And if that doesn't happen again, I mean,

621
00:32:20,680 --> 00:32:22,560
Speaker 1: one of the key things I'm sorry is that doesn't happen,

622
00:32:22,640 --> 00:32:24,880
Speaker 1: I don't know where we end up today. And we

623
00:32:24,960 --> 00:32:27,360
Speaker 1: made them the most of a negative and turned it

624
00:32:27,400 --> 00:32:30,880
Speaker 1: into a positive. That's a true win win win. And

625
00:32:31,240 --> 00:32:34,360
Speaker 1: what I find so fascinating about it is that this

626
00:32:34,440 --> 00:32:36,600
Speaker 1: is kind of like a recurring pattern in your life.

627
00:32:36,600 --> 00:32:40,400
Speaker 1: Like your superpower is the ability to transform a negative

628
00:32:40,400 --> 00:32:42,840
Speaker 1: into a positive and to be able to pivot, Like

629
00:32:42,880 --> 00:32:47,480
Speaker 1: that's really a superpower because even today you don't make

630
00:32:47,720 --> 00:32:50,520
Speaker 1: basketball shoes, even that's what you started making, Like, there's

631
00:32:50,560 --> 00:32:54,080
Speaker 1: just another pivot, right, there's expansion, there's growth, Like I

632
00:32:54,120 --> 00:32:57,800
Speaker 1: find that that's sometimes the hardest thing to do. And

633
00:32:58,000 --> 00:32:59,920
Speaker 1: going back to what you said before is the only

634
00:33:00,120 --> 00:33:02,160
Speaker 1: thing you never got to do was making the NBA.

635
00:33:02,240 --> 00:33:04,960
Speaker 1: There's another pivot there as well. Now, Adam, tell me

636
00:33:05,040 --> 00:33:09,040
Speaker 1: how good were you? How serious were you, and how

637
00:33:09,080 --> 00:33:11,520
Speaker 1: close were you? Well, so, I mean I was a

638
00:33:11,520 --> 00:33:14,520
Speaker 1: Division one athlete. I played basketball at USC. I think

639
00:33:14,520 --> 00:33:16,920
Speaker 1: I had a route awakening when I got to college

640
00:33:16,960 --> 00:33:18,920
Speaker 1: that I wasn't going to make the NBA because a

641
00:33:18,920 --> 00:33:20,760
Speaker 1: few of my teammates didn't make the NBA, and I

642
00:33:20,840 --> 00:33:23,240
Speaker 1: realized that they were much better than I was and

643
00:33:23,280 --> 00:33:25,200
Speaker 1: that I wasn't going to be able to get there.

644
00:33:25,880 --> 00:33:27,640
Speaker 1: But I think to one of the points that you

645
00:33:27,640 --> 00:33:30,760
Speaker 1: were just making, and it's important to our journey, is

646
00:33:30,800 --> 00:33:34,160
Speaker 1: that typically when you think of emotions and like this

647
00:33:34,360 --> 00:33:37,400
Speaker 1: turning negatives into positives, you think of emotion, you think

648
00:33:37,400 --> 00:33:39,760
Speaker 1: you either have to suppress it or you have to

649
00:33:39,800 --> 00:33:42,600
Speaker 1: embrace it. And I think there's a way in which

650
00:33:43,080 --> 00:33:47,400
Speaker 1: you can experience it internally, but you don't have to

651
00:33:47,440 --> 00:33:51,200
Speaker 1: express it externally. And so I think that what we've

652
00:33:51,200 --> 00:33:54,520
Speaker 1: done in these negative situations is we think through it,

653
00:33:55,080 --> 00:33:58,760
Speaker 1: we process it, and then we say and do what

654
00:33:58,800 --> 00:34:02,200
Speaker 1: we intend to do what we are doing in terms

655
00:34:02,200 --> 00:34:04,360
Speaker 1: of a reaction. And I think, like for me, that's

656
00:34:04,400 --> 00:34:07,640
Speaker 1: been super important to my journey. It's been super important

657
00:34:07,640 --> 00:34:10,239
Speaker 1: for Ryan I and something that again, it became a

658
00:34:10,280 --> 00:34:14,160
Speaker 1: superpower because if you control your emotions, you're very powerful.

659
00:34:14,200 --> 00:34:18,160
Speaker 1: If you're controlled by your emotions, you're not as powerful.

660
00:34:18,239 --> 00:34:20,279
Speaker 1: And so I think like that was something that we

661
00:34:20,440 --> 00:34:23,960
Speaker 1: learned really early on. But to your basketball question, I

662
00:34:24,000 --> 00:34:26,359
Speaker 1: wish I would it could have been six foot ten

663
00:34:26,440 --> 00:34:29,279
Speaker 1: and had had a different journey in terms of that.

664
00:34:29,520 --> 00:34:32,040
Speaker 1: But everything works out the way that it's supposed to.

665
00:34:32,200 --> 00:34:34,280
Speaker 1: So if I would have made the NBA, I probably

666
00:34:34,320 --> 00:34:37,920
Speaker 1: wouldn't be on your podcast. Cha. So I'm I'm thankful

667
00:34:37,960 --> 00:34:41,040
Speaker 1: for the journey that I've had. Oh yeah, No, I

668
00:34:41,080 --> 00:34:43,839
Speaker 1: mean maybe you would. Maybe we've had some I'm trying

669
00:34:43,840 --> 00:34:45,279
Speaker 1: to think now, who if we had from the NBA.

670
00:34:45,360 --> 00:34:47,319
Speaker 1: We've had You had Dwayne weight On. I know that

671
00:34:47,320 --> 00:34:49,480
Speaker 1: I just viewed Dwayne, who was amazing. We had Dennis

672
00:34:49,560 --> 00:34:52,239
Speaker 1: Rodman on a couple of years ago, which was just

673
00:34:52,600 --> 00:34:56,120
Speaker 1: fascinating conversation. Obviously, thankful to have had the opportunity to

674
00:34:56,160 --> 00:34:59,560
Speaker 1: sit with Kobe Bryant. So so maybe out of maybe

675
00:34:59,680 --> 00:35:01,200
Speaker 1: maybe it would have happened that way too. It would

676
00:35:01,280 --> 00:35:02,640
Speaker 1: we would have been brought we would have been brought

677
00:35:02,680 --> 00:35:08,560
Speaker 1: together either way. But no, I really appreciate this message,

678
00:35:08,600 --> 00:35:11,719
Speaker 1: this pattern that's coming out through your whole journey of pivoting,

679
00:35:11,800 --> 00:35:16,160
Speaker 1: of looking for being able to turn a situation something

680
00:35:16,200 --> 00:35:20,200
Speaker 1: that looks like a failure or looks like a rejection

681
00:35:20,320 --> 00:35:23,280
Speaker 1: and being able to turn that into a win. And

682
00:35:23,760 --> 00:35:27,080
Speaker 1: sure it's easy to celebrate that now, but you know,

683
00:35:27,400 --> 00:35:31,280
Speaker 1: you can only imagine when the news is the biggest

684
00:35:31,440 --> 00:35:34,560
Speaker 1: organization in the world that is your target market to

685
00:35:34,640 --> 00:35:38,440
Speaker 1: help promote and propel this brand is saying you're not allowed.

686
00:35:38,480 --> 00:35:42,240
Speaker 1: And that as as a product creator can be really

687
00:35:42,239 --> 00:35:44,360
Speaker 1: really challenging. You know, when you think about it's almost

688
00:35:44,400 --> 00:35:46,279
Speaker 1: like saying, you know, this company is not going to

689
00:35:46,400 --> 00:35:48,480
Speaker 1: stock your thing, or we're not going to allow you know.

690
00:35:48,520 --> 00:35:51,359
Speaker 1: And so I love the way that I'm hearing this

691
00:35:51,880 --> 00:35:54,680
Speaker 1: through your journey and how it's constantly shifted. I want

692
00:35:54,719 --> 00:35:59,120
Speaker 1: to hear how do you and your brother make decisions?

693
00:35:59,120 --> 00:36:02,000
Speaker 1: Have you created? Like? Because when I even met you,

694
00:36:02,680 --> 00:36:06,560
Speaker 1: I what I experienced from you is your very methodical, strategic,

695
00:36:07,280 --> 00:36:10,200
Speaker 1: very thoughtful. It's not you know, it's not random. This

696
00:36:10,239 --> 00:36:13,920
Speaker 1: isn't just some random luck story. And I really appreciate

697
00:36:13,920 --> 00:36:19,000
Speaker 1: that because I really admire conscious, intentional thinkers. Can you

698
00:36:19,040 --> 00:36:21,719
Speaker 1: walk me through how you and your brother make decisions

699
00:36:21,800 --> 00:36:24,240
Speaker 1: when it comes to the business, and then diving into

700
00:36:24,280 --> 00:36:27,400
Speaker 1: things like recruitment and leadership, any of those areas that

701
00:36:27,480 --> 00:36:29,319
Speaker 1: you want to dive into in stories you want to

702
00:36:29,360 --> 00:36:32,480
Speaker 1: share of how have you made good decisions and what

703
00:36:32,600 --> 00:36:35,920
Speaker 1: is your decision making process. So I think again to

704
00:36:36,040 --> 00:36:38,960
Speaker 1: one of the speaking to the podcast when you had

705
00:36:39,040 --> 00:36:42,280
Speaker 1: Ray dally on, I mean, the key to his entire

706
00:36:42,360 --> 00:36:45,880
Speaker 1: successes is principles. And I think that a lot of

707
00:36:45,960 --> 00:36:49,600
Speaker 1: times when you think back, think back on the things

708
00:36:49,640 --> 00:36:52,759
Speaker 1: that you love the most, your most amazing journeys, your

709
00:36:53,520 --> 00:36:59,759
Speaker 1: best experiences, they're usually spontaneous things. And the best of

710
00:37:00,000 --> 00:37:02,800
Speaker 1: ability to be spontaneous is when you have a clear

711
00:37:02,880 --> 00:37:05,400
Speaker 1: and methodical approach to how you make decisions, because it

712
00:37:05,400 --> 00:37:08,399
Speaker 1: gives you a lot of room to be spontaneous because

713
00:37:08,400 --> 00:37:10,960
Speaker 1: you know you can stay within this realm. And so

714
00:37:11,840 --> 00:37:15,200
Speaker 1: for Ryan and I, when we think about how we're

715
00:37:15,200 --> 00:37:19,239
Speaker 1: making decisions, we anchor them in clear deliverables that we

716
00:37:19,280 --> 00:37:21,640
Speaker 1: have to achieve. And so I think like a lot

717
00:37:21,680 --> 00:37:24,719
Speaker 1: of times when people want to make decisions, they try

718
00:37:24,719 --> 00:37:26,839
Speaker 1: to make something for the moment, but they don't think

719
00:37:26,840 --> 00:37:30,200
Speaker 1: of where that's going to lead them. And so back

720
00:37:30,239 --> 00:37:34,000
Speaker 1: to thinking of the entire journey and the destination. I

721
00:37:34,040 --> 00:37:36,960
Speaker 1: think you need to know when you're making this is

722
00:37:36,960 --> 00:37:39,080
Speaker 1: a key decisions, not like the daily what you're going

723
00:37:39,160 --> 00:37:41,880
Speaker 1: to have for breakfast, but like key long term decisions.

724
00:37:42,000 --> 00:37:45,359
Speaker 1: Is you need to know where does this lead you?

725
00:37:45,440 --> 00:37:47,319
Speaker 1: And where do you want it to lead you? What's

726
00:37:47,320 --> 00:37:50,520
Speaker 1: the intention behind making this decision? And so I think

727
00:37:50,800 --> 00:37:54,080
Speaker 1: that for us has been something that's been really really

728
00:37:54,120 --> 00:37:58,120
Speaker 1: important is that Michael Burke, who's the CEO of Believe Theton,

729
00:37:58,239 --> 00:38:00,719
Speaker 1: he gave me some of the best advice that I

730
00:38:00,760 --> 00:38:04,200
Speaker 1: ever had, and which is you need to think about

731
00:38:04,560 --> 00:38:06,279
Speaker 1: do you want to do something for the moment or

732
00:38:06,280 --> 00:38:09,080
Speaker 1: do you want to do something to be dynastic. And

733
00:38:09,640 --> 00:38:12,040
Speaker 1: he took it again. He gave this advice to us

734
00:38:12,040 --> 00:38:14,160
Speaker 1: at the right moment in time. We heard it. And

735
00:38:14,239 --> 00:38:18,160
Speaker 1: this is back I think twenty sixteen and Ryan and

736
00:38:18,200 --> 00:38:20,520
Speaker 1: I always wanted to build something dynastic. And so if

737
00:38:20,560 --> 00:38:23,000
Speaker 1: you want to build something dynastic and you want to

738
00:38:23,040 --> 00:38:25,600
Speaker 1: bring people along for that journey, you have to make

739
00:38:25,760 --> 00:38:28,080
Speaker 1: decisions and have the approach for the long term. You

740
00:38:28,120 --> 00:38:30,880
Speaker 1: can't do it for the immediate. And so all of

741
00:38:30,880 --> 00:38:35,520
Speaker 1: the decisions that we make are based on building essentially

742
00:38:35,600 --> 00:38:38,080
Speaker 1: this house. If you want to build a house, you

743
00:38:38,080 --> 00:38:39,960
Speaker 1: have to have a solid foundation. If you don't have

744
00:38:40,000 --> 00:38:42,040
Speaker 1: a solid foundation, it doesn't matter what you put on

745
00:38:42,080 --> 00:38:44,640
Speaker 1: top of it, because it won't last. And so the

746
00:38:44,640 --> 00:38:46,839
Speaker 1: way that we look at is every decision we make

747
00:38:47,200 --> 00:38:50,799
Speaker 1: is another brick in building this house. And so if

748
00:38:50,840 --> 00:38:53,440
Speaker 1: you have one bad brick, you can replace it. But

749
00:38:53,520 --> 00:38:56,879
Speaker 1: if you're constantly laying bad bricks and you're saying, oh,

750
00:38:56,920 --> 00:38:58,640
Speaker 1: these are the best ones that I can get right now,

751
00:38:58,680 --> 00:39:00,480
Speaker 1: but it may not last for a long term, but

752
00:39:00,520 --> 00:39:02,839
Speaker 1: you're going to have to eventually replace it. And so

753
00:39:02,880 --> 00:39:04,440
Speaker 1: the way that Ryan and I look at it is

754
00:39:04,560 --> 00:39:09,560
Speaker 1: make fewer decisions, but make better decisions and take more time.

755
00:39:10,200 --> 00:39:13,479
Speaker 1: And there's nothing wrong with saying no, like you say

756
00:39:13,520 --> 00:39:15,839
Speaker 1: no ninety nine times, so that you can say yes

757
00:39:15,920 --> 00:39:18,879
Speaker 1: the hundredth time, and that one hundredth time is worth

758
00:39:18,920 --> 00:39:20,759
Speaker 1: more than one hundred acts, which you did if you

759
00:39:20,800 --> 00:39:23,040
Speaker 1: would have said yes all of those other times. So

760
00:39:23,040 --> 00:39:26,359
Speaker 1: when we're thinking about decisions, it's really keeping that at

761
00:39:26,400 --> 00:39:28,680
Speaker 1: the heart of it is that where are we trying

762
00:39:28,680 --> 00:39:31,520
Speaker 1: to go? Why are we trying to go? Here? How

763
00:39:31,600 --> 00:39:33,680
Speaker 1: are we going to get there? And why should we

764
00:39:33,680 --> 00:39:37,160
Speaker 1: say yes to this? And like, if you do that

765
00:39:37,520 --> 00:39:40,160
Speaker 1: and you stand behind each of your decisions, you'll be

766
00:39:40,200 --> 00:39:43,239
Speaker 1: proud of your decisions, and then you will typically make

767
00:39:43,239 --> 00:39:45,040
Speaker 1: the right ones for yourself. You can't be right one

768
00:39:45,080 --> 00:39:47,400
Speaker 1: hundred percent of time, and you shouldn't hold yourself to

769
00:39:47,480 --> 00:39:50,879
Speaker 1: that standard, and it's irrational to do so. But if

770
00:39:50,880 --> 00:39:54,560
Speaker 1: you feel confident in your decisions, the intention was right,

771
00:39:55,040 --> 00:39:57,799
Speaker 1: and the people around you feel great about it, you

772
00:39:57,840 --> 00:40:00,279
Speaker 1: will typically make the right decision. And I think like

773
00:40:01,040 --> 00:40:03,319
Speaker 1: one of the things that Ryan I've always tried to

774
00:40:03,360 --> 00:40:07,480
Speaker 1: do is make difficult things as simple as possible, which

775
00:40:07,520 --> 00:40:11,759
Speaker 1: means move the excess you're thinking about a really challenging situation.

776
00:40:12,520 --> 00:40:15,680
Speaker 1: Should I go here? Should I do this? In large

777
00:40:15,920 --> 00:40:19,280
Speaker 1: scenarios and take away all of the excess from the decision.

778
00:40:19,400 --> 00:40:21,200
Speaker 1: What's at the core of the problem, what's at the

779
00:40:21,239 --> 00:40:23,919
Speaker 1: core of why you want to do this, and then

780
00:40:24,040 --> 00:40:26,640
Speaker 1: evaluate that and be transparent and honest with yourself. Like

781
00:40:27,120 --> 00:40:30,520
Speaker 1: a lot of times people don't want to be honest

782
00:40:30,560 --> 00:40:33,280
Speaker 1: with themselves. They build up these other things and they

783
00:40:33,320 --> 00:40:35,799
Speaker 1: take on these external factors and say, like, I'm doing

784
00:40:35,800 --> 00:40:38,920
Speaker 1: this for other people and they're not really being transparent

785
00:40:38,960 --> 00:40:42,000
Speaker 1: with themselves. But you inherently know what you should do,

786
00:40:42,360 --> 00:40:45,080
Speaker 1: and you're going to make some wrong decisions along the road.

787
00:40:45,480 --> 00:40:47,840
Speaker 1: And it's okay to make a wrong decision if the

788
00:40:47,880 --> 00:40:51,840
Speaker 1: intention was right, but you don't want to make intentional

789
00:40:51,920 --> 00:40:54,520
Speaker 1: wrong decisions. And like people do that all the time

790
00:40:54,520 --> 00:40:56,960
Speaker 1: and they don't talk about it. And so I think, again,

791
00:40:57,000 --> 00:40:59,919
Speaker 1: that's something we discovered early on in the thought making

792
00:41:00,120 --> 00:41:03,360
Speaker 1: process and the decision processes. If we feel confident in

793
00:41:03,360 --> 00:41:05,799
Speaker 1: it and the intention is right and it's for the

794
00:41:05,880 --> 00:41:09,239
Speaker 1: long term, it's in line with the dynastic approach, and

795
00:41:09,280 --> 00:41:13,200
Speaker 1: the people around us will embrace it, and that's the

796
00:41:13,320 --> 00:41:16,880
Speaker 1: right decision. And sometimes it's simple. It's much more simple

797
00:41:16,920 --> 00:41:20,320
Speaker 1: than you think it is. And I mean, we're complex creatures,

798
00:41:20,320 --> 00:41:23,279
Speaker 1: so we can make any simple idea very complex. I mean,

799
00:41:23,480 --> 00:41:27,560
Speaker 1: I've listened to enough of your podcasts and other people

800
00:41:27,600 --> 00:41:30,480
Speaker 1: that are leaders in the space, and it's like the

801
00:41:30,600 --> 00:41:33,319
Speaker 1: whole goal with whether it's meditation or anything else that

802
00:41:33,360 --> 00:41:36,040
Speaker 1: you're doing, is you want to try and simplify the

803
00:41:36,080 --> 00:41:39,040
Speaker 1: experience because that's when you get most of your clarity.

804
00:41:39,280 --> 00:41:41,720
Speaker 1: And so when you're thinking through the decision making process.

805
00:41:42,040 --> 00:41:43,759
Speaker 1: That's what you try to do is try to make

806
00:41:43,760 --> 00:41:46,120
Speaker 1: it as clear as possible. The easiest way to do

807
00:41:46,160 --> 00:41:48,600
Speaker 1: so is to make it as simple as possible. Adam

808
00:41:48,680 --> 00:41:51,200
Speaker 1: master Class and decision Making right there. I mean, that

809
00:41:51,600 --> 00:41:55,479
Speaker 1: was brilliant. I love this because you know it's these

810
00:41:55,520 --> 00:41:57,719
Speaker 1: things you're just thrown around, and I can tell that

811
00:41:57,760 --> 00:42:00,719
Speaker 1: how much grappling you've done with the idea and how

812
00:42:00,880 --> 00:42:04,799
Speaker 1: you've simplified the idea for yourself, and you're so right

813
00:42:04,920 --> 00:42:08,080
Speaker 1: that the reason why decision making often feels so hard

814
00:42:08,200 --> 00:42:11,959
Speaker 1: is we're allowing noise in and distractions, and then we're

815
00:42:11,960 --> 00:42:14,440
Speaker 1: not really asking the right questions, We're not asking the

816
00:42:14,520 --> 00:42:17,320
Speaker 1: right people, We're looking at it from the wrong direction.

817
00:42:18,040 --> 00:42:20,280
Speaker 1: I loved something you said that You said that people

818
00:42:20,320 --> 00:42:24,200
Speaker 1: sometimes make intentionally wrong decisions. Can you explain and expand

819
00:42:24,200 --> 00:42:26,040
Speaker 1: on that a little bit more about how we do that.

820
00:42:26,120 --> 00:42:28,480
Speaker 1: I read an amazing book when I was like, I

821
00:42:28,560 --> 00:42:30,360
Speaker 1: think I was only sixteen seventeen years old, and I

822
00:42:30,400 --> 00:42:34,320
Speaker 1: read a book called Predictably Irrational by Dan O'Riley is

823
00:42:34,400 --> 00:42:37,399
Speaker 1: one of my favorite authors, and he wrote a book

824
00:42:37,440 --> 00:42:42,279
Speaker 1: talking about how humans make predictably irrational decisions. All the time,

825
00:42:42,880 --> 00:42:46,680
Speaker 1: and I read that book and I was like, no way,

826
00:42:46,800 --> 00:42:48,640
Speaker 1: I thought I was smart. And then you read that

827
00:42:48,719 --> 00:42:51,279
Speaker 1: book and you realize, wait a minute, you're not as

828
00:42:51,280 --> 00:42:53,800
Speaker 1: smart as you think you are, because so many decisions

829
00:42:53,840 --> 00:42:56,000
Speaker 1: are the way things are presented. And what you miss

830
00:42:56,560 --> 00:42:58,759
Speaker 1: taught me about what you meant when you said we

831
00:42:58,920 --> 00:43:02,239
Speaker 1: make tentionally wrong decisions and how we end up that

832
00:43:02,400 --> 00:43:05,239
Speaker 1: because sometimes I think we're not good at making the

833
00:43:05,320 --> 00:43:07,719
Speaker 1: right decisions because we don't know where we go wrong. Well,

834
00:43:07,760 --> 00:43:10,239
Speaker 1: so I think a lot of times it's you don't

835
00:43:10,360 --> 00:43:13,520
Speaker 1: know why you are making the decisions. So most of

836
00:43:13,520 --> 00:43:16,080
Speaker 1: the time people can be pressured. And again this is

837
00:43:16,120 --> 00:43:18,880
Speaker 1: back to like a peer pressure situation, is that you

838
00:43:18,920 --> 00:43:22,439
Speaker 1: can be pressured into making a decision and you at

839
00:43:22,480 --> 00:43:26,040
Speaker 1: your core and know that this is not the right decision,

840
00:43:26,200 --> 00:43:28,920
Speaker 1: but you believe that you need to make this decision,

841
00:43:29,280 --> 00:43:32,960
Speaker 1: and so in every instance you can't make the right decisions.

842
00:43:32,960 --> 00:43:35,080
Speaker 1: So that's not what I'm trying to say. But there's

843
00:43:35,640 --> 00:43:37,680
Speaker 1: we can all point to moments in our lives and

844
00:43:37,800 --> 00:43:41,480
Speaker 1: we've done it where we said yes to something, or

845
00:43:41,560 --> 00:43:45,279
Speaker 1: we do something knowing we should not do it. There's

846
00:43:45,560 --> 00:43:48,000
Speaker 1: so many things that happened because of that, and there's

847
00:43:48,040 --> 00:43:52,000
Speaker 1: so many results of that the compound and become worse

848
00:43:52,040 --> 00:43:54,680
Speaker 1: and worse and worse because we do these things that

849
00:43:54,719 --> 00:43:57,920
Speaker 1: we don't truthfully believe in and know that they're not

850
00:43:58,000 --> 00:43:59,400
Speaker 1: right for us to do. And so I think a

851
00:43:59,400 --> 00:44:02,920
Speaker 1: lot of times, think back to your worst decisions, or

852
00:44:02,960 --> 00:44:06,319
Speaker 1: the decisions that people make that they're not necessarily proud of,

853
00:44:06,560 --> 00:44:09,880
Speaker 1: or even just the wrong decision. They knew what the

854
00:44:10,000 --> 00:44:13,360
Speaker 1: right one was, they intentionally ignored it because they thought

855
00:44:13,440 --> 00:44:15,600
Speaker 1: so somebody might be upset if I say yes, or

856
00:44:16,680 --> 00:44:18,719
Speaker 1: it's usually they're making it for someone else or not

857
00:44:18,760 --> 00:44:21,040
Speaker 1: making it for themselves, so they don't put themselves at

858
00:44:21,080 --> 00:44:24,359
Speaker 1: the center of this decision. They're putting others there. And

859
00:44:24,719 --> 00:44:27,080
Speaker 1: you can't help other people if you can't help yourself.

860
00:44:27,200 --> 00:44:30,319
Speaker 1: And so I know it's a difficult thing and you

861
00:44:30,400 --> 00:44:35,120
Speaker 1: can't apply to every situation, but I learned, really I'd

862
00:44:35,120 --> 00:44:37,960
Speaker 1: say early on that if I'm in a place of

863
00:44:38,000 --> 00:44:40,040
Speaker 1: strength and I'm in a place of support, I can

864
00:44:40,120 --> 00:44:43,560
Speaker 1: help you much better than if I'm intentionally just trying

865
00:44:43,560 --> 00:44:44,960
Speaker 1: to help you. And I know I'm going to be

866
00:44:45,000 --> 00:44:46,600
Speaker 1: at a disadvantage. I'm not going to be able to

867
00:44:46,600 --> 00:44:49,560
Speaker 1: help you. I can help someone much better from a

868
00:44:49,560 --> 00:44:51,680
Speaker 1: position of power than I can a position of weakness.

869
00:44:52,000 --> 00:44:55,399
Speaker 1: And that's like using power as a positive, not as

870
00:44:55,440 --> 00:44:57,600
Speaker 1: a negative. And so I think that when people are

871
00:44:57,640 --> 00:45:00,759
Speaker 1: making these intentional wrong decisions, a lot of times they're

872
00:45:00,800 --> 00:45:02,880
Speaker 1: not coming from a bad place. They're coming from a

873
00:45:02,880 --> 00:45:05,399
Speaker 1: place or they think they need to do it to

874
00:45:05,440 --> 00:45:07,360
Speaker 1: help others, but they're they're not going to be in

875
00:45:07,360 --> 00:45:09,719
Speaker 1: a position to do it. So I think that I

876
00:45:09,719 --> 00:45:13,520
Speaker 1: identify that relatively early on because I felt that when

877
00:45:13,560 --> 00:45:16,480
Speaker 1: I felt the best, I could help more people and

878
00:45:16,640 --> 00:45:19,719
Speaker 1: I can make better decisions. And again, it's back to

879
00:45:19,880 --> 00:45:23,080
Speaker 1: like happiness as the core of success. Right. If you're

880
00:45:23,160 --> 00:45:26,960
Speaker 1: happy and you have that energy, and you have that charisma,

881
00:45:27,000 --> 00:45:31,279
Speaker 1: and you have all of the things that resonate from you,

882
00:45:31,680 --> 00:45:35,600
Speaker 1: people will gravitate towards you. But if you're pushing out

883
00:45:35,680 --> 00:45:38,799
Speaker 1: negative and it's and people don't feel good about being

884
00:45:38,840 --> 00:45:42,279
Speaker 1: around you, they're intentionally making bad decisions. You should not

885
00:45:42,400 --> 00:45:44,839
Speaker 1: go around somebody like that. And so I think that

886
00:45:45,760 --> 00:45:48,120
Speaker 1: a lot of times it doesn't come from a place

887
00:45:48,160 --> 00:45:52,640
Speaker 1: of negativity or or something that's bad. It comes from

888
00:45:52,680 --> 00:45:55,280
Speaker 1: that you're trying to help somebody, and you're intentionally making

889
00:45:55,280 --> 00:45:57,720
Speaker 1: the wrong decision and you end up hurting everybody instead

890
00:45:57,719 --> 00:45:59,759
Speaker 1: of helping them. So I think that again, it's not

891
00:45:59,840 --> 00:46:04,600
Speaker 1: being selfish, it's taking care of yourself so that you

892
00:46:04,640 --> 00:46:06,840
Speaker 1: can help others. And I think, like again, when you

893
00:46:06,880 --> 00:46:09,799
Speaker 1: think of intention, you think of like purpose. If you

894
00:46:09,920 --> 00:46:12,520
Speaker 1: do it from a positive place, and you do it

895
00:46:12,560 --> 00:46:14,720
Speaker 1: from a place where you think you can help yourself,

896
00:46:14,760 --> 00:46:16,880
Speaker 1: you can help others, you're gonna make the right decisions.

897
00:46:17,280 --> 00:46:20,600
Speaker 1: And I think that that's that's how you avoid those

898
00:46:20,840 --> 00:46:25,200
Speaker 1: intentional bad decisions that are intentional wrong decisions, because they

899
00:46:25,239 --> 00:46:27,759
Speaker 1: don't lead to too much for anybody, They just end

900
00:46:27,800 --> 00:46:30,920
Speaker 1: up hurting it. If someone right now is listening and

901
00:46:30,960 --> 00:46:35,360
Speaker 1: they want to start a business side hustle, really build something,

902
00:46:35,440 --> 00:46:38,240
Speaker 1: what's the first three things they should be thinking about.

903
00:46:38,640 --> 00:46:42,040
Speaker 1: If someone's listening right now, going Adam's advice is great,

904
00:46:42,120 --> 00:46:44,759
Speaker 1: I have an idea I want to get started. What's

905
00:46:44,800 --> 00:46:47,600
Speaker 1: the first three things that they should do? Well, I

906
00:46:47,600 --> 00:46:49,719
Speaker 1: think it depends on what the type of businesses, But

907
00:46:49,800 --> 00:46:51,600
Speaker 1: I think the first thing you need to do is

908
00:46:51,800 --> 00:46:55,360
Speaker 1: identify how you're going to start it. And so I

909
00:46:55,400 --> 00:46:57,000
Speaker 1: think you need to know, like You can have the

910
00:46:57,080 --> 00:46:59,839
Speaker 1: best idea in the world, but ideas don't matter much

911
00:46:59,840 --> 00:47:02,080
Speaker 1: if you don't have execution behind it. So I think

912
00:47:02,080 --> 00:47:03,759
Speaker 1: you need to figure out how are you going to

913
00:47:03,800 --> 00:47:06,279
Speaker 1: execute it. Two, I think you need to figure out

914
00:47:06,280 --> 00:47:08,719
Speaker 1: what you don't know in terms of where you want

915
00:47:08,760 --> 00:47:10,799
Speaker 1: to go and who you can ask to help you

916
00:47:10,840 --> 00:47:14,759
Speaker 1: get there. And then three, you need to understand that

917
00:47:14,800 --> 00:47:17,480
Speaker 1: it's going to be longer, harder, and more expensive than

918
00:47:17,480 --> 00:47:19,239
Speaker 1: you think it will be, but it will also be

919
00:47:19,320 --> 00:47:22,719
Speaker 1: more rewarding, so you have to have that same type

920
00:47:22,719 --> 00:47:24,439
Speaker 1: of energy as you go through it. I think there's

921
00:47:24,719 --> 00:47:28,759
Speaker 1: clear specific things that apply to different businesses, so I

922
00:47:28,760 --> 00:47:33,240
Speaker 1: don't think there's generalizations more so the idea. But starting anything,

923
00:47:33,280 --> 00:47:35,120
Speaker 1: the easiest way to do it is one step at

924
00:47:35,120 --> 00:47:38,959
Speaker 1: a time, and you will become better every day, even

925
00:47:38,960 --> 00:47:41,880
Speaker 1: if it doesn't feel like it. But repetition leads to progress,

926
00:47:42,120 --> 00:47:44,680
Speaker 1: and so I think that that's really really important when

927
00:47:44,680 --> 00:47:47,640
Speaker 1: you're starting something. And again, like you have to believe

928
00:47:47,680 --> 00:47:50,680
Speaker 1: in yourself, because belief is different than hope. Hoping for

929
00:47:50,760 --> 00:47:53,479
Speaker 1: things won't get you very far, but belief in things

930
00:47:53,480 --> 00:47:56,080
Speaker 1: will get you very very far. So I think that

931
00:47:56,080 --> 00:47:59,280
Speaker 1: that's those are key underlying principles to those three things.

932
00:47:59,360 --> 00:48:01,719
Speaker 1: But starting anything is the easiest way to get to

933
00:48:01,760 --> 00:48:04,680
Speaker 1: where you want to go for sure. For sure, can you, Adam,

934
00:48:04,719 --> 00:48:07,120
Speaker 1: I want to shift from your mind and your ideas

935
00:48:07,160 --> 00:48:10,399
Speaker 1: and the way you think to how you live. Can

936
00:48:10,400 --> 00:48:13,400
Speaker 1: you take us through a day in the life of Adam, like,

937
00:48:13,680 --> 00:48:16,000
Speaker 1: how does it start, how does it end? What does

938
00:48:16,040 --> 00:48:19,400
Speaker 1: it look like? What's been your routine more recently? What

939
00:48:19,480 --> 00:48:22,160
Speaker 1: are some things that you've changed over time that I've

940
00:48:22,440 --> 00:48:26,960
Speaker 1: actually created momentum and acceleration. So it's funny because my

941
00:48:27,080 --> 00:48:30,280
Speaker 1: schedule is completely different than I'm sure yours in most

942
00:48:30,320 --> 00:48:33,799
Speaker 1: in general, And I think this again, becoming comfortable with

943
00:48:34,239 --> 00:48:37,279
Speaker 1: who you are. This was was a process, and I

944
00:48:37,360 --> 00:48:39,560
Speaker 1: didn't have the ability early on in the journey. I

945
00:48:39,600 --> 00:48:41,640
Speaker 1: do have much more of an ability of it now.

946
00:48:42,360 --> 00:48:44,680
Speaker 1: But I go to sleep at on nearly four am

947
00:48:44,719 --> 00:48:47,840
Speaker 1: every day and I will wake up closer to eleven am.

948
00:48:47,920 --> 00:48:49,560
Speaker 1: So I think a lot of times when they think

949
00:48:49,560 --> 00:48:53,719
Speaker 1: of entrepreneurs and people in my position, they think you're

950
00:48:53,800 --> 00:48:57,080
Speaker 1: up at five or six am, You're beating the sun.

951
00:48:57,239 --> 00:49:00,520
Speaker 1: But I'm the exact opposite. And I found that my

952
00:49:00,719 --> 00:49:05,200
Speaker 1: greatest point of inspiration and joy is typically during the

953
00:49:05,360 --> 00:49:08,680
Speaker 1: nighttime when there is less activity, because I can focus

954
00:49:08,719 --> 00:49:10,360
Speaker 1: on where we want to go, what we want to do,

955
00:49:10,400 --> 00:49:14,640
Speaker 1: and also on myself and back to inherently known who

956
00:49:14,680 --> 00:49:18,080
Speaker 1: I was, and my brother as well. We've known since

957
00:49:18,120 --> 00:49:21,239
Speaker 1: we were fifteen or sixteen that the night schedule worked

958
00:49:21,280 --> 00:49:24,239
Speaker 1: better for us, but we didn't have an ability to

959
00:49:24,280 --> 00:49:26,279
Speaker 1: implement it because we were in high school, we were

960
00:49:26,280 --> 00:49:28,719
Speaker 1: in college, and then when we're starting the business, you

961
00:49:28,800 --> 00:49:32,280
Speaker 1: have to be on other people's more traditional I guess,

962
00:49:32,280 --> 00:49:35,560
Speaker 1: like calendar, the schedule, and so as we got to

963
00:49:35,760 --> 00:49:37,960
Speaker 1: higher levels, we were able to continually shift it. And

964
00:49:37,960 --> 00:49:40,560
Speaker 1: obviously we have people on our team that supplement the

965
00:49:40,600 --> 00:49:43,319
Speaker 1: early mornings and whatnot. We worked the late nights. But

966
00:49:44,120 --> 00:49:49,360
Speaker 1: I really embraced what my natural predisposition was for my schedules,

967
00:49:49,760 --> 00:49:51,920
Speaker 1: and I knew that I would be better if I

968
00:49:51,920 --> 00:49:54,880
Speaker 1: could operate on this schedule, and that just like morning

969
00:49:54,920 --> 00:49:57,040
Speaker 1: people love to be up in the morning, I love

970
00:49:57,080 --> 00:49:59,000
Speaker 1: to just push it as far as I can late

971
00:49:59,040 --> 00:50:01,480
Speaker 1: into the night. And I think there's nothing wrong with it.

972
00:50:01,520 --> 00:50:05,160
Speaker 1: In a lot of times, it doesn't get glorified because

973
00:50:05,160 --> 00:50:08,080
Speaker 1: it's it's a difficult schedule. It doesn't work for everybody,

974
00:50:08,120 --> 00:50:11,480
Speaker 1: it's it's not essentially normal, but for me, it's been

975
00:50:11,880 --> 00:50:16,319
Speaker 1: the absolute best thing. And being able to build my

976
00:50:16,480 --> 00:50:18,440
Speaker 1: schedule the way that I want, I believe is the

977
00:50:18,560 --> 00:50:22,960
Speaker 1: ultimate luxury. Because again, if you can control your time

978
00:50:23,560 --> 00:50:26,759
Speaker 1: and not necessarily what happens throughout your time, but to

979
00:50:27,440 --> 00:50:30,759
Speaker 1: control how you allocate your time, most people would rather

980
00:50:30,840 --> 00:50:34,560
Speaker 1: have ten minutes of you at one hundred percent than

981
00:50:34,680 --> 00:50:38,160
Speaker 1: three hours of you at twenty percent. You can't, even

982
00:50:38,160 --> 00:50:40,520
Speaker 1: though you spend more time, you can't give them all

983
00:50:40,520 --> 00:50:43,000
Speaker 1: of you. And so one of the things that I

984
00:50:42,840 --> 00:50:46,440
Speaker 1: identified as I was building my schedule this way and

985
00:50:46,520 --> 00:50:50,200
Speaker 1: really leading into it, is I can give people one

986
00:50:50,239 --> 00:50:54,000
Speaker 1: hundred percent of my effort when I'm on a schedule

987
00:50:54,120 --> 00:50:56,680
Speaker 1: that aligns with when I want to go to sleep

988
00:50:56,719 --> 00:50:58,600
Speaker 1: and when I want to wake up, and also when

989
00:50:58,600 --> 00:51:00,400
Speaker 1: I want to work out if I can, if I

990
00:51:00,400 --> 00:51:04,120
Speaker 1: can anchor those specific things, I can give everybody much

991
00:51:04,160 --> 00:51:07,720
Speaker 1: more of myself in a shorter period of time. And again,

992
00:51:07,719 --> 00:51:09,680
Speaker 1: like I've heard you speak about it before, and you

993
00:51:09,719 --> 00:51:13,360
Speaker 1: said it beautifully, and it's true, like most of the

994
00:51:13,400 --> 00:51:15,440
Speaker 1: people in your life, Jade, they would prefer for you

995
00:51:15,480 --> 00:51:17,719
Speaker 1: to have beat with them for ten minutes give them

996
00:51:17,760 --> 00:51:20,640
Speaker 1: one hundred percent of jade. It's an amazing experience. And

997
00:51:20,800 --> 00:51:23,240
Speaker 1: for you to be sitting in the room on your phone,

998
00:51:23,400 --> 00:51:26,200
Speaker 1: dozing off and not giving them the energy that not

999
00:51:26,239 --> 00:51:28,399
Speaker 1: only they deserve, but that you deserve to give them.

1000
00:51:28,440 --> 00:51:31,160
Speaker 1: And so I think that that's something that I identify

1001
00:51:31,320 --> 00:51:33,640
Speaker 1: through how I built my schedule now, I mean, I

1002
00:51:33,719 --> 00:51:36,520
Speaker 1: work out every single day, and I think that's for me.

1003
00:51:36,560 --> 00:51:39,120
Speaker 1: It's a really important thing because discipline has been something

1004
00:51:39,160 --> 00:51:42,160
Speaker 1: that has been pivotal to our journey too, And I

1005
00:51:42,200 --> 00:51:47,080
Speaker 1: believe that with discipline, if you anchor yourself through specific things,

1006
00:51:47,080 --> 00:51:51,280
Speaker 1: it gives you more Freedom's discipline is something that opens

1007
00:51:51,320 --> 00:51:54,879
Speaker 1: you up and gives you more opportunities, first to be spontaneous.

1008
00:51:54,960 --> 00:51:57,800
Speaker 1: More freedom is because you have clear pillars, clear anchors.

1009
00:51:57,800 --> 00:51:59,879
Speaker 1: It's like if you're playing a video game, you get

1010
00:51:59,880 --> 00:52:02,279
Speaker 1: to the checkpoint, you can be more brave in your

1011
00:52:02,280 --> 00:52:04,040
Speaker 1: action because you know you can always go back to

1012
00:52:04,040 --> 00:52:06,480
Speaker 1: the checkpoint. So like that's the way I live my

1013
00:52:07,160 --> 00:52:10,520
Speaker 1: day to day life. I try to have specific windows

1014
00:52:10,520 --> 00:52:13,600
Speaker 1: where I'll do calls, but then I leave everything else

1015
00:52:14,000 --> 00:52:18,279
Speaker 1: essentially open because I love the chaos in a positive way,

1016
00:52:18,320 --> 00:52:21,000
Speaker 1: and I love the spontaneity in a positive way. And

1017
00:52:21,040 --> 00:52:23,840
Speaker 1: I think that if for me at least, this is

1018
00:52:23,880 --> 00:52:26,279
Speaker 1: the way I found my schedule, If it's two back

1019
00:52:26,320 --> 00:52:28,400
Speaker 1: to back to back to back and schedule it out there,

1020
00:52:29,320 --> 00:52:33,040
Speaker 1: there's no real opportunity for the spontaneous excitement, which I

1021
00:52:33,080 --> 00:52:35,080
Speaker 1: think that we all need to have in one way

1022
00:52:35,120 --> 00:52:37,040
Speaker 1: or another. And I don't think that it's the same

1023
00:52:37,040 --> 00:52:39,600
Speaker 1: for everybody, but I think that you have to leave

1024
00:52:39,960 --> 00:52:43,560
Speaker 1: yourself the ability to discover something, or to discover a

1025
00:52:43,560 --> 00:52:45,800
Speaker 1: relationship you didn't think was going to happen, or a

1026
00:52:45,880 --> 00:52:47,560
Speaker 1: partnership you didn't think was going to happen, or a

1027
00:52:47,600 --> 00:52:50,000
Speaker 1: friendship or things of that nature. And I think that

1028
00:52:50,320 --> 00:52:52,959
Speaker 1: being able to anchor myself and known I'm doing this

1029
00:52:53,280 --> 00:52:57,080
Speaker 1: these few things, that these few times, leaving this window

1030
00:52:57,120 --> 00:53:01,120
Speaker 1: open so that I can try things again. Like the

1031
00:53:01,160 --> 00:53:05,600
Speaker 1: greatest opportunities I've ever had have come from taking a

1032
00:53:05,719 --> 00:53:09,080
Speaker 1: chance on something and then anchoring it in the way

1033
00:53:09,080 --> 00:53:11,520
Speaker 1: that I live my life through my schedule. And so

1034
00:53:12,239 --> 00:53:14,839
Speaker 1: again it's something that I've had to work towards it.

1035
00:53:14,840 --> 00:53:17,239
Speaker 1: It wasn't like that on day one. It's as you

1036
00:53:17,280 --> 00:53:19,640
Speaker 1: get further in the journey, you hone it in more.

1037
00:53:19,920 --> 00:53:22,520
Speaker 1: You have more opportunity to try things, and you have

1038
00:53:22,560 --> 00:53:25,840
Speaker 1: more control. I think, like again, one of the key

1039
00:53:26,120 --> 00:53:28,480
Speaker 1: things for me in terms of success is control over

1040
00:53:28,560 --> 00:53:31,680
Speaker 1: schedule and control over time. You don't get to you

1041
00:53:31,719 --> 00:53:33,560
Speaker 1: don't know how much time you have, but if you

1042
00:53:33,600 --> 00:53:37,600
Speaker 1: can control how you allocate that time, that's truthfully the

1043
00:53:37,680 --> 00:53:41,600
Speaker 1: greatest luxury. And that's something that I think is pivotal success.

1044
00:53:41,600 --> 00:53:45,480
Speaker 1: And I think again, when we're thinking about our teams,

1045
00:53:45,600 --> 00:53:49,920
Speaker 1: specifically in the headquarters, everybody has different schedules because everybody

1046
00:53:49,920 --> 00:53:52,719
Speaker 1: works differently, and I've seen how positive it's been for

1047
00:53:52,840 --> 00:53:55,520
Speaker 1: Ryan and I and so we try to translate that

1048
00:53:55,560 --> 00:53:57,600
Speaker 1: to the team as well. I love hearing about how

1049
00:53:57,600 --> 00:54:01,440
Speaker 1: different your schedule is to mind because it still represents

1050
00:54:01,800 --> 00:54:06,160
Speaker 1: the same thing to both of us. So you still

1051
00:54:06,200 --> 00:54:10,800
Speaker 1: have discipline, you still have focused, you're still prioritized around

1052
00:54:10,840 --> 00:54:14,319
Speaker 1: when you can be creative. It's based on self awareness

1053
00:54:14,400 --> 00:54:17,000
Speaker 1: and what's good for you and right for you. So

1054
00:54:17,400 --> 00:54:21,200
Speaker 1: the values that we're choosing our schedule on is the same. Like,

1055
00:54:21,280 --> 00:54:24,600
Speaker 1: there's a very similar value set and it just looks

1056
00:54:24,600 --> 00:54:27,120
Speaker 1: different and that's actually the beauty of life like that,

1057
00:54:27,239 --> 00:54:29,000
Speaker 1: And I think that's where we go wrong. Where we

1058
00:54:29,040 --> 00:54:31,440
Speaker 1: go you know, in a few years, people are going

1059
00:54:31,480 --> 00:54:33,200
Speaker 1: to be saying, oh, yeah, I need to do what

1060
00:54:33,239 --> 00:54:35,040
Speaker 1: Adams do. I need to sleep at four am, and

1061
00:54:35,080 --> 00:54:37,560
Speaker 1: you know, and it's like, well that's not really going

1062
00:54:37,600 --> 00:54:39,359
Speaker 1: to work. All people can be looking at again, Oh yeah,

1063
00:54:39,360 --> 00:54:41,040
Speaker 1: I need to wake up like you know, like I

1064
00:54:41,080 --> 00:54:42,799
Speaker 1: need to go to sleep. It when Jay doesn't wait

1065
00:54:42,880 --> 00:54:44,959
Speaker 1: and it's like, well, that's not really what we're saying.

1066
00:54:45,000 --> 00:54:48,360
Speaker 1: What we're saying is if you're self aware and you

1067
00:54:48,440 --> 00:54:52,080
Speaker 1: create discipline and rhythm in your life and space for spontaneity,

1068
00:54:52,640 --> 00:54:54,279
Speaker 1: then you've got to figure out what works for you

1069
00:54:54,320 --> 00:54:56,839
Speaker 1: and where it works for you. And so I love

1070
00:54:56,920 --> 00:54:59,680
Speaker 1: hearing how different our schedules are because it just proves

1071
00:55:00,239 --> 00:55:03,720
Speaker 1: that there are multiple ways that it can look, even

1072
00:55:03,719 --> 00:55:06,320
Speaker 1: though there's a depth of why they're created that way.

1073
00:55:06,880 --> 00:55:09,759
Speaker 1: And in addition to that, what I really appreciated you

1074
00:55:09,800 --> 00:55:13,319
Speaker 1: were talking about is I think we think of discipline

1075
00:55:13,520 --> 00:55:17,040
Speaker 1: as ease of either back to back, and we think

1076
00:55:17,080 --> 00:55:22,360
Speaker 1: of laziness or spontaneity as completely free. And what you've

1077
00:55:22,360 --> 00:55:25,920
Speaker 1: actually said is what discipline is is that you've created

1078
00:55:25,960 --> 00:55:30,000
Speaker 1: a discipline where you can be what I've been thinking

1079
00:55:30,040 --> 00:55:33,279
Speaker 1: about a lot lately is you can be effective and efficient,

1080
00:55:34,040 --> 00:55:37,960
Speaker 1: and efficiency is often seen as discipline. But efficiency means

1081
00:55:38,160 --> 00:55:41,360
Speaker 1: you do a lot of stuff, but effectiveness means you

1082
00:55:41,480 --> 00:55:45,240
Speaker 1: do important stuff. And I think that's what I'm seeing

1083
00:55:45,320 --> 00:55:46,840
Speaker 1: is missing in so many of our lives, is that

1084
00:55:46,840 --> 00:55:48,719
Speaker 1: we're trying to be efficient. We do the laundry, do

1085
00:55:48,800 --> 00:55:51,520
Speaker 1: the dishes, we spoke to the team, we check this off,

1086
00:55:51,600 --> 00:55:53,440
Speaker 1: check this off, check this off. But then you're like, well,

1087
00:55:53,440 --> 00:55:56,400
Speaker 1: I haven't had any creative inspiration today, haven't been effective,

1088
00:55:57,120 --> 00:56:00,600
Speaker 1: And so I'm really glad that you actually explain discipline

1089
00:56:00,640 --> 00:56:04,520
Speaker 1: to be the meeting of efficiency and effectiveness together. I mean,

1090
00:56:04,560 --> 00:56:08,279
Speaker 1: I think you said it in an efficient and effective way,

1091
00:56:09,239 --> 00:56:11,279
Speaker 1: the way that you just like illustrated what I was

1092
00:56:11,600 --> 00:56:14,600
Speaker 1: trying to get across. But it's but it's true, Like

1093
00:56:14,880 --> 00:56:17,879
Speaker 1: I think a lot of times people think of discipline

1094
00:56:18,040 --> 00:56:22,960
Speaker 1: as something that lacks freedom, but discipline is the thread

1095
00:56:23,040 --> 00:56:26,600
Speaker 1: in the opportunity that gives you freedom. And so I think,

1096
00:56:26,640 --> 00:56:29,520
Speaker 1: and again, you as you become more efficient, you can

1097
00:56:29,719 --> 00:56:32,319
Speaker 1: become more effective. But it's hard to be effective if

1098
00:56:32,320 --> 00:56:34,920
Speaker 1: you're not efficient. And so I think again, you you

1099
00:56:35,000 --> 00:56:36,799
Speaker 1: said it in an amazing way, and you took a

1100
00:56:36,880 --> 00:56:40,239
Speaker 1: complex thing and you digested it. But it's it's been

1101
00:56:40,239 --> 00:56:42,800
Speaker 1: a really paramount and I think it's something that is

1102
00:56:43,320 --> 00:56:46,760
Speaker 1: the way that my life has has gone. And again,

1103
00:56:46,800 --> 00:56:49,239
Speaker 1: like I think that we have the same theories you

1104
00:56:49,280 --> 00:56:51,120
Speaker 1: and I are in terms of what we want to

1105
00:56:51,160 --> 00:56:54,319
Speaker 1: accomplish from our day to day lives. We do it

1106
00:56:54,320 --> 00:56:56,320
Speaker 1: at a different time, Like I'm working out at midnight,

1107
00:56:56,560 --> 00:56:59,040
Speaker 1: you're doing things early in the morning. But it's we're

1108
00:56:59,080 --> 00:57:01,520
Speaker 1: looking to get the same type of result. And I

1109
00:57:01,560 --> 00:57:04,160
Speaker 1: think again, when you were talking about being self aware,

1110
00:57:04,280 --> 00:57:07,560
Speaker 1: that is the absolute most important thing. If you tried,

1111
00:57:07,719 --> 00:57:09,960
Speaker 1: if I tried to work your schedule, it wouldn't do

1112
00:57:10,000 --> 00:57:11,600
Speaker 1: the same thing for me. If you try to do mine,

1113
00:57:11,600 --> 00:57:13,800
Speaker 1: it wouldn't work. But I think the fact that we've

1114
00:57:13,840 --> 00:57:17,840
Speaker 1: both been transparent, honest with ourselves and self aware of

1115
00:57:17,920 --> 00:57:20,920
Speaker 1: what makes us show up as best as we possibly can,

1116
00:57:21,280 --> 00:57:23,920
Speaker 1: and then that makes us better for other people. And

1117
00:57:23,960 --> 00:57:26,680
Speaker 1: so I think for us, like that's that's being an

1118
00:57:26,680 --> 00:57:29,080
Speaker 1: incredible way to phrase it. Yeah, And I and I

1119
00:57:29,160 --> 00:57:31,920
Speaker 1: respect and appreciate that in you so much because I

1120
00:57:31,960 --> 00:57:35,560
Speaker 1: think there is a noise. I mean, I get different noise.

1121
00:57:35,600 --> 00:57:37,640
Speaker 1: So my noise is, hey, j why don't you hang

1122
00:57:37,640 --> 00:57:39,600
Speaker 1: out late? Like why don't you come to this? Why

1123
00:57:39,600 --> 00:57:42,040
Speaker 1: don't it right? And then your noise as well, if

1124
00:57:42,040 --> 00:57:45,120
Speaker 1: you're an entrepreneur whose discipline, shouldn't you be waking up earlier?

1125
00:57:45,120 --> 00:57:48,160
Speaker 1: And you know, And it's just really interesting, like, no

1126
00:57:48,160 --> 00:57:50,240
Speaker 1: matter what you do, there's going to be someone who

1127
00:57:50,280 --> 00:57:53,200
Speaker 1: disagrees with it, and that's why it has to and

1128
00:57:53,200 --> 00:57:54,840
Speaker 1: that's why I respect what you just shit. So I'm

1129
00:57:54,840 --> 00:57:57,000
Speaker 1: so happy to hear that you have this. I had

1130
00:57:57,080 --> 00:57:59,000
Speaker 1: no idea that that was your schedule. Now I know

1131
00:57:59,160 --> 00:58:02,880
Speaker 1: when to spend time with you, and you know, and

1132
00:58:03,280 --> 00:58:05,520
Speaker 1: I really like that because I really hope that everyone

1133
00:58:05,520 --> 00:58:09,600
Speaker 1: who's listening you're feeling more confidence that you're not doing

1134
00:58:09,600 --> 00:58:12,960
Speaker 1: it wrong, if you're doing what's right for you. But

1135
00:58:13,760 --> 00:58:16,240
Speaker 1: notice that Adam and I are still basing it on

1136
00:58:16,400 --> 00:58:20,200
Speaker 1: values of discipline, of focus, of creativity. It's not that

1137
00:58:20,680 --> 00:58:22,360
Speaker 1: Adam is not just saying I do whatever I want,

1138
00:58:22,400 --> 00:58:24,919
Speaker 1: whenever I want, and there's there's no structure. He still

1139
00:58:24,960 --> 00:58:28,240
Speaker 1: even has a sleep You still have a sleep routine.

1140
00:58:28,320 --> 00:58:30,520
Speaker 1: It sounds like when you're like, yeah, for am to eleven,

1141
00:58:30,560 --> 00:58:33,160
Speaker 1: am right, there's still a routine, and so that's what

1142
00:58:33,240 --> 00:58:36,520
Speaker 1: I find is really healthy. Adam, this has been so

1143
00:58:36,640 --> 00:58:40,280
Speaker 1: powerful because what I love about the way you talk

1144
00:58:40,280 --> 00:58:44,320
Speaker 1: about entrepreneurship is that it's strategic and intentional, but then

1145
00:58:44,360 --> 00:58:49,160
Speaker 1: there's the spontaneity and creativity. And I'm so excited to

1146
00:58:49,240 --> 00:58:52,440
Speaker 1: see what you continue to build. It's, you know, your

1147
00:58:52,480 --> 00:58:56,800
Speaker 1: twelve years in and I cannot wait to see you

1148
00:58:56,800 --> 00:58:58,760
Speaker 1: just continue to crush I mean you're already crushing it,

1149
00:58:58,760 --> 00:59:01,080
Speaker 1: but but for the business continue to grow and grow

1150
00:59:01,160 --> 00:59:04,560
Speaker 1: and grow. I wanted to ask you before we come

1151
00:59:04,600 --> 00:59:08,160
Speaker 1: to the final five around creativity and innovation, and you

1152
00:59:08,240 --> 00:59:12,200
Speaker 1: spoke about spontaneity there meeting someone random, like bumping into

1153
00:59:12,240 --> 00:59:16,160
Speaker 1: an idea. I love that so much. What has been

1154
00:59:16,320 --> 00:59:22,200
Speaker 1: your secret to creativity and innovation? Where have you continue

1155
00:59:22,280 --> 00:59:26,840
Speaker 1: to find that that discipline and that connection. So I

1156
00:59:26,880 --> 00:59:29,680
Speaker 1: think one of our I guess one of our I

1157
00:59:29,680 --> 00:59:32,600
Speaker 1: don't know if secrets is the right word. But again

1158
00:59:32,760 --> 00:59:35,160
Speaker 1: back to my brother, like the fact that there's two

1159
00:59:35,200 --> 00:59:37,680
Speaker 1: of us and that we're able to go through life

1160
00:59:38,120 --> 00:59:42,200
Speaker 1: together and we've had similar experiences. I mean, my brother

1161
00:59:42,600 --> 00:59:45,560
Speaker 1: like to be fully transparent, is more creative than I

1162
00:59:45,600 --> 00:59:47,880
Speaker 1: am and like when we're thinking of color stories and

1163
00:59:47,880 --> 00:59:51,640
Speaker 1: what that. Ryan's always building these beautiful color stories. Cody,

1164
00:59:51,840 --> 00:59:55,840
Speaker 1: who's our design directors amazing. Jake and is our content director,

1165
00:59:55,920 --> 00:59:59,280
Speaker 1: He's incredible. Sam who heads of social she is she's

1166
00:59:59,320 --> 01:00:01,400
Speaker 1: amazing as well, and just the whole team. Like it's

1167
01:00:01,560 --> 01:00:03,600
Speaker 1: I could go on and on. But one of the

1168
01:00:03,640 --> 01:00:06,880
Speaker 1: things that I discovered, and this actually came from my mom,

1169
01:00:07,400 --> 01:00:11,560
Speaker 1: so and you wouldn't know it based on what my

1170
01:00:11,640 --> 01:00:17,400
Speaker 1: life has become, but until I was twenty five years old.

1171
01:00:17,400 --> 01:00:19,880
Speaker 1: I'm thirty four now, so you know, maybe even older.

1172
01:00:20,120 --> 01:00:23,960
Speaker 1: This is like two thousand and thirteen until, but let's

1173
01:00:24,040 --> 01:00:26,120
Speaker 1: use twenty five is the number. Until twenty five years old,

1174
01:00:26,160 --> 01:00:28,000
Speaker 1: I hardly have ever left the country. I left the

1175
01:00:28,000 --> 01:00:31,320
Speaker 1: country one time twice. Actually I went to Mexico one time,

1176
01:00:31,360 --> 01:00:34,080
Speaker 1: and I went to London one time, and it's like

1177
01:00:34,200 --> 01:00:37,120
Speaker 1: each one was for two days. And then when I'm

1178
01:00:38,120 --> 01:00:41,880
Speaker 1: twenty five, my mom basically says, like, you guys need

1179
01:00:41,920 --> 01:00:44,080
Speaker 1: to do more and see more things. You need to

1180
01:00:44,120 --> 01:00:47,760
Speaker 1: discover more things because we were so laser focused on

1181
01:00:47,800 --> 01:00:49,040
Speaker 1: what we're going to do. So a lot of the

1182
01:00:49,080 --> 01:00:52,200
Speaker 1: things that I've reflected on today with Uja is things

1183
01:00:52,200 --> 01:00:55,840
Speaker 1: I've learned more specifically over the last six or seven

1184
01:00:55,920 --> 01:00:58,920
Speaker 1: years in terms of like the spontaneity, the freedom, and

1185
01:00:59,080 --> 01:01:01,040
Speaker 1: I've always had to scipline, but it was almost at

1186
01:01:01,040 --> 01:01:04,200
Speaker 1: a level that was too high. And so my mom

1187
01:01:04,800 --> 01:01:07,560
Speaker 1: had said you need to they were going to Hong

1188
01:01:07,600 --> 01:01:09,280
Speaker 1: Kong and she was and it was for this wedding.

1189
01:01:09,360 --> 01:01:11,040
Speaker 1: She's like, you need you need to come like an

1190
01:01:11,080 --> 01:01:14,400
Speaker 1: old family friend, you have to come to this wedding.

1191
01:01:14,400 --> 01:01:19,600
Speaker 1: And I had no intention of traveling overseas. Long story short,

1192
01:01:19,600 --> 01:01:21,760
Speaker 1: I end up Ryan and I end up going. It's

1193
01:01:21,760 --> 01:01:26,160
Speaker 1: the most incredible trip, just like going outside of the country,

1194
01:01:26,200 --> 01:01:31,400
Speaker 1: seeing something completely different, changing our perspective. And when we're there,

1195
01:01:31,800 --> 01:01:35,880
Speaker 1: we get inspired by this bridge and this bridge that

1196
01:01:36,200 --> 01:01:39,200
Speaker 1: never I'd never seen pictures of it anything. We get

1197
01:01:39,200 --> 01:01:41,120
Speaker 1: inspired by this bridge. We end up creating a shoe

1198
01:01:41,120 --> 01:01:43,920
Speaker 1: based on this. We end up going to another another

1199
01:01:43,960 --> 01:01:47,360
Speaker 1: country years later inspired by that. And so I think

1200
01:01:47,360 --> 01:01:51,720
Speaker 1: that travel allowed us to change our point of view,

1201
01:01:51,800 --> 01:01:55,360
Speaker 1: change our perspective. And you're thinking of creativity a lot

1202
01:01:55,440 --> 01:01:57,320
Speaker 1: of time is just things in your day to day

1203
01:01:57,360 --> 01:01:59,800
Speaker 1: life that when you're thinking about repetition, you don't pay

1204
01:02:00,160 --> 01:02:03,360
Speaker 1: attention to it because it comes almost a second aagure,

1205
01:02:03,400 --> 01:02:05,200
Speaker 1: it's recurring. But when you go to a new place,

1206
01:02:05,440 --> 01:02:07,600
Speaker 1: everything is new. You have to pay attention to your

1207
01:02:07,640 --> 01:02:11,960
Speaker 1: surroundings because it's uncomfortable, not necessarily negative way, but in

1208
01:02:12,000 --> 01:02:14,800
Speaker 1: a positive way. You get all of the stimulation through

1209
01:02:14,800 --> 01:02:18,240
Speaker 1: your senses. You're seeing things, you're meeting people. And so

1210
01:02:19,240 --> 01:02:22,160
Speaker 1: when my mom pushed me out of my comfort zone,

1211
01:02:22,160 --> 01:02:26,640
Speaker 1: then it completely changed the way that I was viewing

1212
01:02:26,680 --> 01:02:29,080
Speaker 1: the world, and it made it so that I was

1213
01:02:29,240 --> 01:02:33,040
Speaker 1: much more open to receiving what the world had than

1214
01:02:33,120 --> 01:02:36,320
Speaker 1: just pushing what I wanted to do or what the

1215
01:02:36,320 --> 01:02:38,680
Speaker 1: intention was. And so I think like that made it

1216
01:02:38,720 --> 01:02:41,840
Speaker 1: so it's kind of like I don't know if you remember,

1217
01:02:41,920 --> 01:02:43,760
Speaker 1: on the old cell phone signals, when you would make

1218
01:02:43,760 --> 01:02:46,880
Speaker 1: it a call going out with like an arrow pushing

1219
01:02:46,920 --> 01:02:48,600
Speaker 1: like this, but when someone sending you a message, it's

1220
01:02:48,640 --> 01:02:51,840
Speaker 1: going both ways. And so that's kind of what that

1221
01:02:52,040 --> 01:02:55,920
Speaker 1: calibration did to how we discover creativity. And now, like

1222
01:02:56,560 --> 01:02:58,840
Speaker 1: one of the things the greatest things that inspires me

1223
01:02:58,920 --> 01:03:01,800
Speaker 1: is movement, whether it's movement in cars, movement on foot,

1224
01:03:01,840 --> 01:03:04,760
Speaker 1: movement in the air. And so I think like movement

1225
01:03:04,800 --> 01:03:08,320
Speaker 1: in general, changing your surrounding. It's not necessarily going to

1226
01:03:08,360 --> 01:03:12,400
Speaker 1: another country or another state, but even going anywhere, just discovering.

1227
01:03:12,440 --> 01:03:16,600
Speaker 1: I think the opportunity for movement, that's really where the

1228
01:03:16,680 --> 01:03:19,280
Speaker 1: creativity came for us. And then again, I think that

1229
01:03:20,040 --> 01:03:22,360
Speaker 1: if you can take an idea, lean into it and

1230
01:03:22,400 --> 01:03:26,200
Speaker 1: see like and speak to why this makes you feel different,

1231
01:03:26,480 --> 01:03:29,200
Speaker 1: you'll find inspiration in it. And I think that for us,

1232
01:03:29,280 --> 01:03:32,240
Speaker 1: like we have an incredible team that finds inspiration in

1233
01:03:32,240 --> 01:03:35,040
Speaker 1: different places, and then we're able to talk about it.

1234
01:03:35,080 --> 01:03:37,080
Speaker 1: And the greatest thing you can do is be a

1235
01:03:37,080 --> 01:03:40,360
Speaker 1: great communicator, because if you can articulate what your vision

1236
01:03:40,480 --> 01:03:43,840
Speaker 1: is and whether that's through verbal, whether it's through art,

1237
01:03:43,960 --> 01:03:47,520
Speaker 1: whether it's through anything, people will understand and people will

1238
01:03:47,560 --> 01:03:50,320
Speaker 1: feel it. Not everybody will, but some people will. And

1239
01:03:50,400 --> 01:03:52,520
Speaker 1: I think like that's one of the things that's gone

1240
01:03:52,560 --> 01:03:54,439
Speaker 1: really really far for us is that we've been able

1241
01:03:54,480 --> 01:03:58,840
Speaker 1: to take these inspirational things like our Streamline shoe, which

1242
01:03:58,880 --> 01:04:03,080
Speaker 1: is my favorite one is inspired by Japanese Soufway pancakes

1243
01:04:03,080 --> 01:04:05,400
Speaker 1: from when Ryan and I were in Tokyo and like

1244
01:04:05,480 --> 01:04:07,680
Speaker 1: Ryan's obsessed with them, but we took that and we

1245
01:04:08,240 --> 01:04:10,120
Speaker 1: made it into a shoe, and so it's like you

1246
01:04:10,240 --> 01:04:12,280
Speaker 1: never know where the inspiration is going to come from,

1247
01:04:12,280 --> 01:04:16,360
Speaker 1: but if you allow yourself to receive it, you can

1248
01:04:16,400 --> 01:04:18,800
Speaker 1: get it. And I think like that's something that a

1249
01:04:18,840 --> 01:04:20,560
Speaker 1: lot of people don't think of. They think they have

1250
01:04:20,560 --> 01:04:22,160
Speaker 1: to put it out there and push it, but a

1251
01:04:22,200 --> 01:04:25,360
Speaker 1: lot of times just receiving what's around you will give

1252
01:04:25,400 --> 01:04:27,880
Speaker 1: you a lot of inspiration into what you should do.

1253
01:04:28,160 --> 01:04:30,040
Speaker 1: I am so glad to ask you that question. I

1254
01:04:30,080 --> 01:04:32,200
Speaker 1: was about to not ask you that question, but I'm

1255
01:04:32,200 --> 01:04:35,000
Speaker 1: so happy. And even though you're giving, of course, which

1256
01:04:35,040 --> 01:04:37,280
Speaker 1: is wonderful to hear, the credit to your team and

1257
01:04:37,320 --> 01:04:39,960
Speaker 1: your brother for being there, you know, creative ones, but

1258
01:04:40,040 --> 01:04:42,040
Speaker 1: the fact that you've been able to observe that and

1259
01:04:42,120 --> 01:04:44,640
Speaker 1: see that that's where it's come from, and the example

1260
01:04:44,640 --> 01:04:47,000
Speaker 1: from your mother too, I love that. Adam, Adam, You've

1261
01:04:47,040 --> 01:04:49,280
Speaker 1: just this has been phenomenal and I hope this is

1262
01:04:49,320 --> 01:04:52,320
Speaker 1: the first of many. I mean, I want you to

1263
01:04:51,720 --> 01:04:54,600
Speaker 1: I want you to come back on the show regularly

1264
01:04:54,640 --> 01:04:57,000
Speaker 1: and give us updates as things continue to grow for

1265
01:04:57,080 --> 01:04:59,560
Speaker 1: you and apl and your brother and as I said,

1266
01:04:59,600 --> 01:05:03,240
Speaker 1: massive fan supporter, getting to hang out with you at

1267
01:05:03,240 --> 01:05:07,040
Speaker 1: a pumpkin patch was the weirdest place that I ever

1268
01:05:07,040 --> 01:05:08,720
Speaker 1: thought me and you would meet each other. But it was.

1269
01:05:08,800 --> 01:05:10,440
Speaker 1: We had a great time because we just had a

1270
01:05:11,080 --> 01:05:13,800
Speaker 1: much We just had a personal growth, self development, like

1271
01:05:14,040 --> 01:05:17,680
Speaker 1: you know, complete connection there. But Adam, these are your

1272
01:05:17,720 --> 01:05:20,640
Speaker 1: final five. You know the drill. It's rapid fire. Do

1273
01:05:21,040 --> 01:05:24,920
Speaker 1: one word to one sentence maximum. You've you've heard everyone,

1274
01:05:25,000 --> 01:05:28,360
Speaker 1: so you should have had enough practice by now. But

1275
01:05:28,760 --> 01:05:31,520
Speaker 1: Adam Galston, there is a your final five. Are you ready?

1276
01:05:31,960 --> 01:05:35,240
Speaker 1: I'm excited? Awesome? All right? So the first question is

1277
01:05:35,640 --> 01:05:39,160
Speaker 1: what is the best advice you've ever received. I have

1278
01:05:39,320 --> 01:05:42,960
Speaker 1: to mix two because I think it's important. The first

1279
01:05:43,200 --> 01:05:45,560
Speaker 1: is and they because they go together. First is when

1280
01:05:45,560 --> 01:05:47,640
Speaker 1: I was a kid, my dad would say, if you

1281
01:05:47,760 --> 01:05:50,080
Speaker 1: touch it, you can catch it. It was about sports,

1282
01:05:50,160 --> 01:05:52,480
Speaker 1: but I think it's applicable of the life, which is,

1283
01:05:52,840 --> 01:05:55,640
Speaker 1: if something's within your grass, you can get close enough,

1284
01:05:56,120 --> 01:05:59,200
Speaker 1: you can't make it yours, and it is possible, so

1285
01:05:59,320 --> 01:06:01,560
Speaker 1: you have to if it's in your sight, you can

1286
01:06:01,600 --> 01:06:04,720
Speaker 1: make it yours. The next thing that aligns with that

1287
01:06:04,960 --> 01:06:07,520
Speaker 1: is Larry Ellison, and again I heard this at the

1288
01:06:07,600 --> 01:06:11,160
Speaker 1: right moment in time, said, the larger the apparent risk,

1289
01:06:11,560 --> 01:06:13,680
Speaker 1: the fewer people that will try to go there. And

1290
01:06:13,720 --> 01:06:17,160
Speaker 1: so that's basically is is if it seems scary, it

1291
01:06:17,240 --> 01:06:20,480
Speaker 1: seems risky, but you have the deep down belief fewer

1292
01:06:20,480 --> 01:06:22,560
Speaker 1: people will try to do it, so you actually have

1293
01:06:22,600 --> 01:06:25,400
Speaker 1: a competitive advantage. And I heard that when Ryan I

1294
01:06:25,440 --> 01:06:28,240
Speaker 1: were thinking about starting APOL, So that kind of was

1295
01:06:28,280 --> 01:06:30,600
Speaker 1: all I needed to hear and it pushed us over

1296
01:06:30,680 --> 01:06:33,760
Speaker 1: the edge. You know, I love those answers so much

1297
01:06:33,840 --> 01:06:37,640
Speaker 1: because you know, I think about the things in my

1298
01:06:37,680 --> 01:06:40,760
Speaker 1: life as well. There are just lines that I live

1299
01:06:40,880 --> 01:06:43,160
Speaker 1: my life by. It it's exactly what you're saying. Like,

1300
01:06:43,880 --> 01:06:46,240
Speaker 1: it's not like you knew those people, or it's not

1301
01:06:46,320 --> 01:06:49,160
Speaker 1: like you added like a ten hour conversation with them.

1302
01:06:49,200 --> 01:06:51,800
Speaker 1: It was just you heard someone say something that what

1303
01:06:51,880 --> 01:06:54,760
Speaker 1: you said earlier. So one of Einstein's lines is if

1304
01:06:54,800 --> 01:06:58,800
Speaker 1: you can't explain something simply, you don't understand it well enough.

1305
01:06:59,600 --> 01:07:01,800
Speaker 1: And that is what I live my life by. I'm like,

1306
01:07:01,920 --> 01:07:04,640
Speaker 1: if I can read as many books as I want,

1307
01:07:04,640 --> 01:07:08,760
Speaker 1: but if I can't explain that idea with simplicity, then

1308
01:07:08,960 --> 01:07:10,800
Speaker 1: what's the point. And that's kind of what I've built

1309
01:07:10,840 --> 01:07:14,520
Speaker 1: my life around. And then there's another beautiful thought by

1310
01:07:14,520 --> 01:07:17,960
Speaker 1: Martin Luther King, which is the people who love peace

1311
01:07:18,640 --> 01:07:22,120
Speaker 1: need to learn to organize themselves as well as those

1312
01:07:22,160 --> 01:07:26,160
Speaker 1: who love war. And I love that because that's kind

1313
01:07:26,160 --> 01:07:28,280
Speaker 1: of where I get my you know, I want to

1314
01:07:28,360 --> 01:07:33,120
Speaker 1: be empathetic, compassionate, loving kind, but I want to accelerate

1315
01:07:33,200 --> 01:07:37,760
Speaker 1: in the most strategic, focus driven way because you can't

1316
01:07:37,800 --> 01:07:41,080
Speaker 1: just be this fluffy woo woo kind of vibe because

1317
01:07:41,120 --> 01:07:44,880
Speaker 1: that doesn't make change. And so those two and those

1318
01:07:44,920 --> 01:07:48,160
Speaker 1: are not two that I have been familiar with, those thoughts,

1319
01:07:48,840 --> 01:07:51,160
Speaker 1: and I'm that one about risk. I mean, that's going

1320
01:07:51,240 --> 01:07:52,880
Speaker 1: to stay with me for a long time. So I

1321
01:07:52,920 --> 01:07:54,680
Speaker 1: really appreciate you sharing that with me. And I hope

1322
01:07:54,800 --> 01:07:58,200
Speaker 1: everyone who's listening can realize that you don't need to

1323
01:07:58,240 --> 01:08:00,240
Speaker 1: meet someone, you don't need to you don't even need

1324
01:08:00,280 --> 01:08:02,520
Speaker 1: to interview them. If that, you know, you could literally

1325
01:08:02,560 --> 01:08:04,400
Speaker 1: just hear one line and it could change your life.

1326
01:08:04,440 --> 01:08:08,280
Speaker 1: So love those answers, beautiful answers, All right, Adams. Second question,

1327
01:08:08,880 --> 01:08:11,840
Speaker 1: what's the worst advice you've ever heard or received? It

1328
01:08:11,920 --> 01:08:15,040
Speaker 1: was actually around the time when I heard what Larry

1329
01:08:15,120 --> 01:08:18,639
Speaker 1: Ellison said about risk, and it was when we were

1330
01:08:18,640 --> 01:08:22,600
Speaker 1: in school and Ryan was in the business program and

1331
01:08:23,040 --> 01:08:26,040
Speaker 1: somebody had told him, don't even try it, and the

1332
01:08:26,160 --> 01:08:29,920
Speaker 1: idea was like, you can't possibly do this because you

1333
01:08:29,920 --> 01:08:32,000
Speaker 1: don't know how to do it. But I think that

1334
01:08:32,439 --> 01:08:35,680
Speaker 1: if you try something and you fail, you tried it,

1335
01:08:35,800 --> 01:08:38,040
Speaker 1: you'll learn for the next part of the journey. But

1336
01:08:38,120 --> 01:08:41,400
Speaker 1: if you never try it, then you automatically fail. And

1337
01:08:41,439 --> 01:08:44,120
Speaker 1: so I think, like that thing, and again, I know

1338
01:08:44,200 --> 01:08:46,880
Speaker 1: it's it's not as much of a nugget as the

1339
01:08:46,880 --> 01:08:49,320
Speaker 1: other ones, but don't even try. I think so many

1340
01:08:49,360 --> 01:08:52,679
Speaker 1: of us hear that throughout our lives and it gets

1341
01:08:52,720 --> 01:08:55,920
Speaker 1: conditioning to us. So I think, flip that just try it,

1342
01:08:56,960 --> 01:08:58,720
Speaker 1: but don't even try it as the worst piece of

1343
01:08:58,760 --> 01:09:02,160
Speaker 1: advice that Eve ever question on the three top five

1344
01:09:02,240 --> 01:09:05,400
Speaker 1: rappers of all time because I know that this we

1345
01:09:05,439 --> 01:09:08,320
Speaker 1: didn't get into this, but I know that I love

1346
01:09:08,400 --> 01:09:10,120
Speaker 1: rap music and hip hop music too. I grew up

1347
01:09:10,160 --> 01:09:11,920
Speaker 1: when I know that it's a big part of your life.

1348
01:09:11,960 --> 01:09:16,719
Speaker 1: So let's hear your top five Nipsey Hustle, Rick Ross,

1349
01:09:17,760 --> 01:09:26,080
Speaker 1: jay Z, Young Jeezy and t I. Nice. Great list.

1350
01:09:26,160 --> 01:09:29,439
Speaker 1: Great list. We literally I literally just interviewed Lauren London

1351
01:09:29,960 --> 01:09:33,200
Speaker 1: earlier today, who's a dear friend of mine, and she

1352
01:09:33,360 --> 01:09:36,000
Speaker 1: was you know married to Nipseys. So I mean it's

1353
01:09:36,840 --> 01:09:38,960
Speaker 1: like not to not to get off topic, but like

1354
01:09:39,840 --> 01:09:43,080
Speaker 1: a lot of Nipsey's thoughts on entrepreneurship, and I mean

1355
01:09:43,120 --> 01:09:45,360
Speaker 1: I had a few great conversations with him when he

1356
01:09:45,439 --> 01:09:48,400
Speaker 1: was alive, but like the way that he looked at it,

1357
01:09:48,400 --> 01:09:50,200
Speaker 1: it was and we used to talk about it like

1358
01:09:50,160 --> 01:09:52,519
Speaker 1: it was so similar to the way that we thought

1359
01:09:52,520 --> 01:09:56,280
Speaker 1: about apl like in terms of building something independently from

1360
01:09:56,280 --> 01:09:59,559
Speaker 1: the ground up. Like I Ryan, I spoke at Harvard

1361
01:10:00,000 --> 01:10:03,080
Speaker 1: at the Harvard Business School and one of the things

1362
01:10:03,120 --> 01:10:05,839
Speaker 1: that we talked about, and this was right before Nipsey

1363
01:10:05,840 --> 01:10:09,080
Speaker 1: passed away, was he did this interview and he talked

1364
01:10:09,120 --> 01:10:11,920
Speaker 1: about taking the stairs, not the elevator. And that's been

1365
01:10:12,240 --> 01:10:14,479
Speaker 1: paramount to our journey. So I think, like I'm in

1366
01:10:14,479 --> 01:10:15,960
Speaker 1: a fan. I was a fan of his when I

1367
01:10:15,960 --> 01:10:18,360
Speaker 1: was in college because I went to USC's from South

1368
01:10:18,360 --> 01:10:20,760
Speaker 1: Central So like we were hearing it at when we're

1369
01:10:20,760 --> 01:10:22,960
Speaker 1: in the locker room and everything like that. But just

1370
01:10:23,200 --> 01:10:26,960
Speaker 1: what Nipsey did, what his thought processes an entrepreneurship, and

1371
01:10:27,000 --> 01:10:29,240
Speaker 1: just like building the people up around you, if you

1372
01:10:29,360 --> 01:10:32,120
Speaker 1: build within your community, you can help so many other people.

1373
01:10:32,160 --> 01:10:34,479
Speaker 1: And if you start local can take it much further.

1374
01:10:34,560 --> 01:10:37,200
Speaker 1: And just like not only was the incredibly talented, but

1375
01:10:37,240 --> 01:10:39,479
Speaker 1: like he was just like such a like he was

1376
01:10:39,479 --> 01:10:42,040
Speaker 1: a leader, and he was a thought provoking person and

1377
01:10:42,080 --> 01:10:44,759
Speaker 1: he lived what he said. And so I think, like again,

1378
01:10:44,840 --> 01:10:48,120
Speaker 1: like he was he was super super super inspirational in

1379
01:10:48,160 --> 01:10:50,639
Speaker 1: addition to being an incredible rapper. I love that man,

1380
01:10:50,720 --> 01:10:53,439
Speaker 1: Thank you for adding that note. That's you know, that's

1381
01:10:53,640 --> 01:10:56,920
Speaker 1: that's beautiful inside and I'm really glad again I asked

1382
01:10:56,960 --> 01:11:01,320
Speaker 1: that question because it led to an even deeper takeaway,

1383
01:11:01,360 --> 01:11:04,439
Speaker 1: all right, question before, how would you define your current

1384
01:11:04,520 --> 01:11:08,680
Speaker 1: purpose in life? I think it's maximizing each day in

1385
01:11:08,920 --> 01:11:11,639
Speaker 1: staying focused on the future. So I think it's being

1386
01:11:11,680 --> 01:11:15,280
Speaker 1: able to enjoy the present, but it's still being excited

1387
01:11:15,320 --> 01:11:18,360
Speaker 1: about the future. Like that that's really really important to me,

1388
01:11:18,360 --> 01:11:20,760
Speaker 1: and I think that's what gives you energy to keep

1389
01:11:20,800 --> 01:11:24,519
Speaker 1: going forward, is just enjoying today but being excited about

1390
01:11:24,560 --> 01:11:27,160
Speaker 1: the future. All right, Adam. In fifth and final question,

1391
01:11:28,120 --> 01:11:31,040
Speaker 1: what is something that you used to value but you

1392
01:11:31,160 --> 01:11:34,760
Speaker 1: no longer value? Probably nostalgia. I mean I think that

1393
01:11:35,600 --> 01:11:38,519
Speaker 1: I get so excited about what I'm doing today, where

1394
01:11:38,520 --> 01:11:40,200
Speaker 1: we're going in the future, and I think I've done

1395
01:11:40,240 --> 01:11:42,800
Speaker 1: amazing things, and we've we've done incredible things. But a

1396
01:11:42,800 --> 01:11:45,960
Speaker 1: lot of times we live in the past and we

1397
01:11:46,040 --> 01:11:48,880
Speaker 1: don't and that keeps us from enjoying the present. And

1398
01:11:48,920 --> 01:11:52,559
Speaker 1: so I think that I can appreciate the past, but

1399
01:11:52,840 --> 01:11:56,639
Speaker 1: I definitely but I definitely love the president and I'm

1400
01:11:56,640 --> 01:11:59,240
Speaker 1: excited about the future. And I think that that shift

1401
01:11:59,280 --> 01:12:03,200
Speaker 1: of perspective has been something that's really been important to

1402
01:12:03,600 --> 01:12:05,920
Speaker 1: my journey and also just my happiness as a person.

1403
01:12:06,439 --> 01:12:08,759
Speaker 1: That is such a good answer. We've never had that before.

1404
01:12:08,840 --> 01:12:12,880
Speaker 1: And I love that answer because I couldn't agree with

1405
01:12:12,880 --> 01:12:16,800
Speaker 1: you more. I you know, I always saw individuals who

1406
01:12:17,479 --> 01:12:21,400
Speaker 1: lived as if their best years had already gone, and

1407
01:12:21,640 --> 01:12:24,519
Speaker 1: that's such a hard way to live because life is

1408
01:12:24,560 --> 01:12:27,160
Speaker 1: so much longer than you think it is. And so

1409
01:12:27,880 --> 01:12:30,920
Speaker 1: that is a beautiful answer. Everyone, make sure you follow

1410
01:12:31,000 --> 01:12:34,240
Speaker 1: Adam across social media so you can connect. To make

1411
01:12:34,240 --> 01:12:37,200
Speaker 1: sure you follow apl across social media, and I want

1412
01:12:37,200 --> 01:12:39,160
Speaker 1: you to make sure that you tag me and Adam

1413
01:12:39,200 --> 01:12:42,719
Speaker 1: and APL and any insights that you gained from this episode.

1414
01:12:42,720 --> 01:12:44,960
Speaker 1: There are tons. Like I said, I hope you're making notes.

1415
01:12:45,280 --> 01:12:47,000
Speaker 1: Second of all, go listen to it. Again if you

1416
01:12:47,000 --> 01:12:50,439
Speaker 1: weren't making notes. Third thing, recognize that Adam is a

1417
01:12:50,479 --> 01:12:55,000
Speaker 1: true modern entrepreneur. Like it's highly strategic, it's highly focused,

1418
01:12:55,040 --> 01:12:58,400
Speaker 1: there's creativity, there's spontaneity. There are so many lessons to

1419
01:12:58,479 --> 01:13:01,920
Speaker 1: learn from this incredible human and Adam, I've had so

1420
01:13:02,000 --> 01:13:05,080
Speaker 1: much fun today. I've learned so much from you. I

1421
01:13:05,120 --> 01:13:08,639
Speaker 1: think there have been moments in this interview where you've

1422
01:13:08,640 --> 01:13:10,120
Speaker 1: said things that are going to stay with me for

1423
01:13:10,160 --> 01:13:13,000
Speaker 1: a very very long time, and I personally am going

1424
01:13:13,040 --> 01:13:14,960
Speaker 1: to make sure that I apply them in my life.

1425
01:13:15,080 --> 01:13:17,360
Speaker 1: So I want to thank you for those gifts. And

1426
01:13:17,479 --> 01:13:20,240
Speaker 1: I cannot wait to continue our friendship, to continue to

1427
01:13:20,280 --> 01:13:23,639
Speaker 1: see you succeed and win and continue to build. And

1428
01:13:23,800 --> 01:13:25,400
Speaker 1: I'm excited to be a part of the journy man.

1429
01:13:25,439 --> 01:13:28,280
Speaker 1: Thank you so much. Thank you, Jay Iman. I appreciate it.

1430
01:13:28,280 --> 01:13:30,880
Speaker 1: And I think like you've done so much to inspire

1431
01:13:31,040 --> 01:13:33,400
Speaker 1: so many people. And I mean, there's a reason why

1432
01:13:33,439 --> 01:13:35,679
Speaker 1: you have the number one health podcast in the world,

1433
01:13:35,720 --> 01:13:38,240
Speaker 1: and it's just people can come here, they can learn

1434
01:13:38,280 --> 01:13:40,000
Speaker 1: a lot, but they can be inspired. And I think,

1435
01:13:40,000 --> 01:13:42,520
Speaker 1: like the greatest gift you can give to someone's inspiration.

1436
01:13:42,920 --> 01:13:44,519
Speaker 1: And then you've got to leave it up to them

1437
01:13:44,560 --> 01:13:47,719
Speaker 1: to execute. But you've done a lot of amazing things

1438
01:13:47,840 --> 01:13:50,360
Speaker 1: for so many people, and I couldn't be happier to

1439
01:13:50,360 --> 01:13:52,160
Speaker 1: be a part of it. And again, like just becoming

1440
01:13:52,200 --> 01:13:54,840
Speaker 1: friends with you and getting to know you over like

1441
01:13:55,120 --> 01:13:57,720
Speaker 1: in recent time has been incredible. So I'm happy that

1442
01:13:57,760 --> 01:14:00,000
Speaker 1: we have this friendship. I'm happy I could be here today,

1443
01:14:00,080 --> 01:14:03,240
Speaker 1: and I appreciate your support. And obviously I hope that

1444
01:14:03,400 --> 01:14:06,559
Speaker 1: everybody listening to this just takes us as something that

1445
01:14:06,800 --> 01:14:09,280
Speaker 1: can help push them, even if it's just one step forward,

1446
01:14:09,360 --> 01:14:13,200
Speaker 1: just take something and make their lives more enriching. It

1447
01:14:13,240 --> 01:14:16,439
Speaker 1: definitely will, Man, it definitely will. Thank you, Adam, thank

1448
01:14:16,479 --> 01:14:18,000
Speaker 1: you so much for coming on the show. Thank you

1449
01:14:18,000 --> 01:14:20,880
Speaker 1: everyone for listening. Make sure you share this and post

1450
01:14:20,880 --> 01:14:22,439
Speaker 1: it on and I'll see you next time.