WEBVTT - Bloomberg Businessweek Weekend - March 3rd, 2023

0:00:01.280 --> 0:00:05.600
<v Speaker 1>This is Bloomberg business Week inside from the reporters and

0:00:05.840 --> 0:00:09.400
<v Speaker 1>editors who bring you America's most trusted business magazine, plus

0:00:09.480 --> 0:00:13.640
<v Speaker 1>global business, finance and tech news. The Bloomberg Business Week

0:00:13.680 --> 0:00:18.640
<v Speaker 1>Podcast with Carol Masser and Tim Stenebec from Bloomberg Radio.

0:00:20.000 --> 0:00:21.680
<v Speaker 1>You know, we've talked a lot about the one year

0:00:21.720 --> 0:00:24.959
<v Speaker 1>anniversary of that Russian invasion of Ukraine, and Carol, I

0:00:25.000 --> 0:00:27.560
<v Speaker 1>did not know about this until reading this story. But

0:00:27.880 --> 0:00:31.080
<v Speaker 1>President Vladimir Putin he begins the war. A network used

0:00:31.160 --> 0:00:34.920
<v Speaker 1>throughout Europe, including by the Ukrainian military, then faced an

0:00:35.040 --> 0:00:38.160
<v Speaker 1>unprecedented cyber attack, and it's one that everyone is finally

0:00:38.200 --> 0:00:39.640
<v Speaker 1>talking about. Yeah. I feel like it went from no

0:00:39.720 --> 0:00:42.040
<v Speaker 1>One to everyone, and they should be. The story is

0:00:42.040 --> 0:00:43.919
<v Speaker 1>coming up in the new issue of Bloomberg Business Week

0:00:43.960 --> 0:00:47.480
<v Speaker 1>on newstands tomorrow, already online at Bloomberg dot com, slash

0:00:47.520 --> 0:00:49.959
<v Speaker 1>business Week, and of course on the Bloomberg Let's get

0:00:49.960 --> 0:00:52.200
<v Speaker 1>to it with Bloomberg News Cyber and Emerging tech reporter

0:00:52.280 --> 0:00:55.480
<v Speaker 1>Katrina Manson. She joins us via zoom in New York City.

0:00:55.720 --> 0:00:57.680
<v Speaker 1>And of course you've got the editor of Bloomberg Business Week,

0:00:57.720 --> 0:01:00.760
<v Speaker 1>Deil Webber, right here in our Bloomberg Interactive Poker Studio.

0:01:00.880 --> 0:01:05.600
<v Speaker 1>So tell us about this hack in my ongoing propaganda

0:01:05.640 --> 0:01:11.679
<v Speaker 1>for rto messaging m. Katrina and I found ourselves in

0:01:11.760 --> 0:01:15.240
<v Speaker 1>the Washington DC bureau and Katrina was like, have you

0:01:15.280 --> 0:01:16.800
<v Speaker 1>heard of this company vias that? And I was like,

0:01:16.800 --> 0:01:18.680
<v Speaker 1>what are you talking about? She was like a satellite company.

0:01:18.720 --> 0:01:21.039
<v Speaker 1>I was like, I don't know anything you're talking about.

0:01:21.080 --> 0:01:24.280
<v Speaker 1>And it turns out that there was a hack at

0:01:24.280 --> 0:01:27.880
<v Speaker 1>the beginning of the Russian invasion, and no one initially

0:01:27.920 --> 0:01:32.920
<v Speaker 1>attributed that to Russia. But as the weeks passed and

0:01:33.520 --> 0:01:37.160
<v Speaker 1>Western governments, you know, finally got around to pointing a finger.

0:01:37.360 --> 0:01:41.119
<v Speaker 1>They pointed that figure a finger out Russia, which obviously

0:01:41.200 --> 0:01:45.760
<v Speaker 1>Russia says that we're innocent. But what it really revealed

0:01:46.120 --> 0:01:48.840
<v Speaker 1>was something that I thought was worthy of further exploration.

0:01:48.840 --> 0:01:50.840
<v Speaker 1>And Katrina did a great job on this. And it

0:01:50.840 --> 0:01:55.120
<v Speaker 1>turns out satellites are really unsecure and that is a

0:01:55.120 --> 0:01:57.880
<v Speaker 1>little frightening when you think about the amount of data

0:01:57.960 --> 0:02:02.400
<v Speaker 1>that is sent there um. And so this virset hack

0:02:02.480 --> 0:02:05.360
<v Speaker 1>that you read about, Katrina tell us why it ended

0:02:05.440 --> 0:02:08.360
<v Speaker 1>up being a much overdue wake up call for the

0:02:08.400 --> 0:02:13.520
<v Speaker 1>satellite industry. Well, I think tracking it down was so fascinating.

0:02:13.919 --> 0:02:15.880
<v Speaker 1>Reports came out in drifts and drabs. There were other

0:02:15.960 --> 0:02:18.799
<v Speaker 1>journalists who are very obsessed with this issue, who were

0:02:18.919 --> 0:02:21.040
<v Speaker 1>of course covering it, but it was very hard to

0:02:21.040 --> 0:02:25.959
<v Speaker 1>put together the overall picture. And some cybersecurity researchers did

0:02:26.080 --> 0:02:29.600
<v Speaker 1>incredible work really trying to encourage the company to talk

0:02:29.600 --> 0:02:33.200
<v Speaker 1>about this in public. And when I say cybersecurity researchers,

0:02:33.280 --> 0:02:36.360
<v Speaker 1>I mean hackers. They have been trying to hack Space

0:02:36.520 --> 0:02:41.520
<v Speaker 1>for a decade clubs for white hat reasons. That's classically

0:02:41.520 --> 0:02:44.200
<v Speaker 1>known as for good to share their information so other

0:02:44.240 --> 0:02:46.920
<v Speaker 1>people improve. But it's a really sensitive area. And so

0:02:46.960 --> 0:02:48.959
<v Speaker 1>one of the main people I spoke to for the story,

0:02:49.080 --> 0:02:52.520
<v Speaker 1>Ruben Santa Marta, he's been warning since twenty fourteen that

0:02:52.680 --> 0:02:55.960
<v Speaker 1>Space is insecure. And he said to me that page

0:02:56.000 --> 0:02:58.680
<v Speaker 1>ten and eleven of one of these very esenteric papers

0:02:58.680 --> 0:03:02.200
<v Speaker 1>that he'd written actually essentially predicted exactly what happened to

0:03:02.240 --> 0:03:06.680
<v Speaker 1>the Ukrainian military, which relies on commercial satellite in remote

0:03:06.680 --> 0:03:09.639
<v Speaker 1>places to get their Internet connections. That's essentially how they

0:03:09.680 --> 0:03:15.680
<v Speaker 1>want to link frontline troops to commander control, to control drones,

0:03:15.800 --> 0:03:17.520
<v Speaker 1>all the things that you would need to respond to

0:03:17.560 --> 0:03:20.320
<v Speaker 1>a very swift or what was intended to be a

0:03:20.440 --> 0:03:24.320
<v Speaker 1>very swift lightning invasion by the Russians. So the stakes

0:03:24.320 --> 0:03:26.560
<v Speaker 1>were incredibly high, and it came down to a lot

0:03:26.600 --> 0:03:30.000
<v Speaker 1>of researchers who've been clanging the bell for this for

0:03:30.080 --> 0:03:32.760
<v Speaker 1>so many years. Another one I spoke to called James

0:03:32.800 --> 0:03:38.200
<v Speaker 1>Parvell for the story. He intercepted satellite data transmissions that's

0:03:38.240 --> 0:03:41.040
<v Speaker 1>from the satellite down to in this case, ships that

0:03:41.080 --> 0:03:43.960
<v Speaker 1>were relying on satellite connections, and he got hold of

0:03:43.960 --> 0:03:48.280
<v Speaker 1>the crew manifests, passport details, credit card details. It is

0:03:48.320 --> 0:03:51.640
<v Speaker 1>extraordinary how much out there in space there's not encrypted,

0:03:51.720 --> 0:03:53.440
<v Speaker 1>and how easy it is to get hold of it.

0:03:53.560 --> 0:03:54.840
<v Speaker 1>I see, And I was still hoping she was going

0:03:54.880 --> 0:03:56.880
<v Speaker 1>to talk about Captain Midnight, but we'll get to that later.

0:03:57.520 --> 0:04:01.120
<v Speaker 1>I have to I wonder if you can talk a

0:04:01.160 --> 0:04:04.000
<v Speaker 1>little bit about the US intelligence on this. The US

0:04:04.080 --> 0:04:06.560
<v Speaker 1>looks into it gleans that the Russians were prepared to

0:04:06.560 --> 0:04:10.240
<v Speaker 1>take significant diplomatic and strategic risks, which feels like something

0:04:10.320 --> 0:04:13.040
<v Speaker 1>that you could have told us before the US intelligence

0:04:13.080 --> 0:04:15.720
<v Speaker 1>looked into that, Katrina. But I wonder if you can

0:04:15.880 --> 0:04:19.040
<v Speaker 1>talk about how much the US knows as we stand

0:04:19.200 --> 0:04:23.520
<v Speaker 1>today and maybe the extent to which we don't know. Well,

0:04:23.560 --> 0:04:25.719
<v Speaker 1>I can tell you what I know, which is definitely

0:04:25.720 --> 0:04:28.960
<v Speaker 1>not everything. But I think the US worked very quickly

0:04:29.000 --> 0:04:31.440
<v Speaker 1>within about four weeks to work out that they thought

0:04:31.480 --> 0:04:35.000
<v Speaker 1>it was the GRU that's responsible. That's Russian military intelligence.

0:04:35.040 --> 0:04:38.800
<v Speaker 1>They have allegedly done lots of hacking, according to the

0:04:38.920 --> 0:04:41.480
<v Speaker 1>US in the past. And what was interesting about that

0:04:41.640 --> 0:04:45.839
<v Speaker 1>was that it was coordinated with the invasion. Now, once

0:04:45.880 --> 0:04:49.000
<v Speaker 1>they established that, they then spent six weeks trying to

0:04:49.040 --> 0:04:51.240
<v Speaker 1>commence the Europeans that they were right. And I think

0:04:51.279 --> 0:04:53.680
<v Speaker 1>it has interesting echoes for the rest of how the

0:04:53.800 --> 0:04:56.799
<v Speaker 1>US approached the Ukraine invasion, which was to flag early

0:04:56.839 --> 0:04:58.760
<v Speaker 1>on to the Europeans, look, this is going to happen.

0:04:58.839 --> 0:05:01.400
<v Speaker 1>We have the intel, and the Europeans, namely the French

0:05:01.440 --> 0:05:04.720
<v Speaker 1>and German, said no, we don't think so. And there

0:05:04.839 --> 0:05:07.080
<v Speaker 1>in the case of the satellite hack, the US actually

0:05:07.120 --> 0:05:10.400
<v Speaker 1>went above and beyond and shared additional intel I'm told

0:05:10.520 --> 0:05:13.760
<v Speaker 1>by a European official with the French and the Germans

0:05:13.800 --> 0:05:17.120
<v Speaker 1>to try and convince them not only that this had happened,

0:05:17.480 --> 0:05:21.280
<v Speaker 1>but that it was really important to blame Russia in public.

0:05:21.760 --> 0:05:25.240
<v Speaker 1>And that's something the countries simply don't usually do well.

0:05:25.279 --> 0:05:27.080
<v Speaker 1>As you say, at the end of the story, you

0:05:27.160 --> 0:05:29.120
<v Speaker 1>have a quote from a source who says it is

0:05:29.160 --> 0:05:33.360
<v Speaker 1>super super repeatable. So that's that's distressing. I was going

0:05:33.400 --> 0:05:35.000
<v Speaker 1>to say, the good news is that this will never

0:05:35.080 --> 0:05:39.920
<v Speaker 1>happen again. I may well be invited back. I'm sorry

0:05:39.920 --> 0:05:43.440
<v Speaker 1>to say, so. Walk us through what has to happen

0:05:43.640 --> 0:05:48.000
<v Speaker 1>in order for this to not happen again. I think

0:05:48.040 --> 0:05:50.240
<v Speaker 1>at the most extreme end, some groups in the US

0:05:50.279 --> 0:05:55.120
<v Speaker 1>are calling to make space systems um a critical infrastructure sector.

0:05:55.200 --> 0:05:56.919
<v Speaker 1>I mean, that is terrible job, and I'm sorry to

0:05:56.960 --> 0:05:59.640
<v Speaker 1>even introduce it, but it's essentially to say, give this

0:05:59.720 --> 0:06:07.440
<v Speaker 1>sect way more prominent government support and essentially potentially regulation.

0:06:07.560 --> 0:06:10.600
<v Speaker 1>That's something satellite companies mostly don't want, and I think

0:06:10.600 --> 0:06:12.760
<v Speaker 1>the US government isn't going to do that. It would

0:06:12.760 --> 0:06:14.760
<v Speaker 1>require Congress to step in. It's part of a five

0:06:14.839 --> 0:06:16.520
<v Speaker 1>year review. I mean, it's just going to get sucked

0:06:16.560 --> 0:06:19.880
<v Speaker 1>into all sorts of bog down into stuff. But the

0:06:20.600 --> 0:06:22.960
<v Speaker 1>easiest thing to do is to set standards. And that's

0:06:22.960 --> 0:06:25.680
<v Speaker 1>actually what the source who said this is super super

0:06:25.680 --> 0:06:29.359
<v Speaker 1>repeatable it's doing. He wants international countries to agree. Well,

0:06:29.400 --> 0:06:31.919
<v Speaker 1>how do we run our satellite systems. What do we

0:06:31.960 --> 0:06:34.279
<v Speaker 1>do with the satellite up in space? How do we

0:06:34.320 --> 0:06:37.240
<v Speaker 1>control the link, what goes into the ground network. And

0:06:37.279 --> 0:06:40.400
<v Speaker 1>as you have more and more satellites going up into space,

0:06:40.440 --> 0:06:44.760
<v Speaker 1>I mean the numbers are kind of these numbers look

0:06:44.800 --> 0:06:48.280
<v Speaker 1>like yeah, I mean, it's from about five thousand active

0:06:48.839 --> 0:06:51.720
<v Speaker 1>satellites in orbit at the moment to within the next

0:06:51.720 --> 0:06:54.359
<v Speaker 1>seven years. But my end predictions are one hundred thousand.

0:06:54.760 --> 0:06:57.760
<v Speaker 1>That's because satellites are getting smaller. Launch is getting easier.

0:06:57.880 --> 0:07:02.159
<v Speaker 1>Everyone's into this new blow or low Earth orbit, which

0:07:02.200 --> 0:07:04.800
<v Speaker 1>is much closer, so easier to get to. The satellite

0:07:04.800 --> 0:07:07.839
<v Speaker 1>that got hacked was a geostationary satellite way higher, So

0:07:07.839 --> 0:07:10.080
<v Speaker 1>you're going to see way more satellites in which means

0:07:10.080 --> 0:07:12.200
<v Speaker 1>that if one gets hacked, there are others you can

0:07:12.200 --> 0:07:15.000
<v Speaker 1>rely on. But I think what's key is establishing standards

0:07:15.040 --> 0:07:18.000
<v Speaker 1>and working out what goes into that gloom and protecting

0:07:18.040 --> 0:07:21.440
<v Speaker 1>ground networks. I mean, that's actually what the entry was

0:07:21.560 --> 0:07:26.160
<v Speaker 1>in this hack. And there are really convoluted chains between

0:07:26.680 --> 0:07:29.880
<v Speaker 1>the different operators of a satellite network, and it seems

0:07:29.880 --> 0:07:31.960
<v Speaker 1>that the ball got dropped in that case, there was

0:07:32.000 --> 0:07:35.440
<v Speaker 1>a third party operator that's whose speech. Then it went

0:07:35.520 --> 0:07:37.160
<v Speaker 1>all the way to buy that. It's our new kind

0:07:37.160 --> 0:07:39.200
<v Speaker 1>of warfare, right, cyber warfare, and it like you think

0:07:39.200 --> 0:07:41.840
<v Speaker 1>about nuclear deterrance, Like how we create that kind of

0:07:41.840 --> 0:07:46.120
<v Speaker 1>deterrence when it comes to global satellites. Incredible story. Katrina Manson,

0:07:46.200 --> 0:07:49.040
<v Speaker 1>Cyber and Emerging Tech reporter at Bloomberg News via zoom

0:07:49.080 --> 0:07:51.760
<v Speaker 1>Joel Weber, editor at Bloomberg BusinessWeek. This story in the

0:07:51.800 --> 0:07:55.080
<v Speaker 1>new issue at Bloomberg business Week Magazine. You're listening to

0:07:55.160 --> 0:07:59.040
<v Speaker 1>the Bloomberg Business Week podcast just Live week days from

0:07:59.040 --> 0:08:02.400
<v Speaker 1>two to five pm Easter on Bloomberg Radio, the Bloomberg

0:08:02.480 --> 0:08:05.440
<v Speaker 1>Business a band You two. You can also listen live

0:08:05.560 --> 0:08:09.160
<v Speaker 1>to our flagship New York station, Just Say Alexa play

0:08:09.240 --> 0:08:13.360
<v Speaker 1>Bloomberg eleven thirty. All right, So, getting to a clean

0:08:13.520 --> 0:08:16.600
<v Speaker 1>energy world, it is already up ending the establishment. It

0:08:16.640 --> 0:08:18.440
<v Speaker 1>costs a lot of money, and it requires a whole

0:08:18.520 --> 0:08:20.840
<v Speaker 1>lot of new infrastructure. So Carol, this is going to

0:08:20.880 --> 0:08:23.080
<v Speaker 1>bring us to our next big story in the upcoming

0:08:23.160 --> 0:08:26.040
<v Speaker 1>issue of Bloomberg business Week. This story takes us to

0:08:26.120 --> 0:08:30.520
<v Speaker 1>a two hundred and eleven mile road in the Alaskan wilderness. Yeah.

0:08:30.560 --> 0:08:33.000
<v Speaker 1>The new issue of Bloomberg Business Week, out on newstands

0:08:33.080 --> 0:08:35.160
<v Speaker 1>later on this week. Already on the Bloomberg this story

0:08:35.160 --> 0:08:37.240
<v Speaker 1>you can find it and also at Bloomberg dot com

0:08:37.320 --> 0:08:39.720
<v Speaker 1>slash business Week. So let's get to it with us.

0:08:39.840 --> 0:08:42.720
<v Speaker 1>Is David Wollman, Bloomberg Business Week contributor, joining us via

0:08:42.800 --> 0:08:45.640
<v Speaker 1>zoom in Hawaii along with the editor of Bloomberg Business

0:08:45.640 --> 0:08:47.760
<v Speaker 1>Week till web where he's here in our Bloomberg Interactive

0:08:47.760 --> 0:08:50.400
<v Speaker 1>Broker studio. The story fits into another conversation we just

0:08:50.520 --> 0:08:55.040
<v Speaker 1>had about energy infrastructure and all that it entails. Don't

0:08:55.080 --> 0:08:57.960
<v Speaker 1>tell us about it. What really stood out to us

0:08:58.080 --> 0:09:02.280
<v Speaker 1>when David pitched us the story was that it starts

0:09:02.320 --> 0:09:04.719
<v Speaker 1>to look like how the US will will try and

0:09:04.840 --> 0:09:07.920
<v Speaker 1>become energy independent. There's a lot of stuff that we

0:09:08.120 --> 0:09:11.520
<v Speaker 1>need to achieve that, and you know, we're gonna need

0:09:11.559 --> 0:09:14.360
<v Speaker 1>to continue to import stuff for the foreseeable future. But

0:09:14.559 --> 0:09:17.120
<v Speaker 1>a little place called Alaska happens to have a lot

0:09:17.200 --> 0:09:20.560
<v Speaker 1>of resources. But in order to get there, we might

0:09:20.640 --> 0:09:23.439
<v Speaker 1>need to build a road, um like two hundred and

0:09:23.440 --> 0:09:27.719
<v Speaker 1>eleven miles into the wilderness. And it really speaks to

0:09:27.880 --> 0:09:31.599
<v Speaker 1>what a complicated idea energy and dependence actually is. It

0:09:31.760 --> 0:09:33.959
<v Speaker 1>sounds great and then it's like, oh, right, how do

0:09:34.000 --> 0:09:37.040
<v Speaker 1>you get that stuff out of the ground and into

0:09:37.480 --> 0:09:41.640
<v Speaker 1>you know, electric batteries for cars? And David, what does

0:09:41.679 --> 0:09:44.400
<v Speaker 1>that look like in Alaska? And how have we come

0:09:44.480 --> 0:09:47.160
<v Speaker 1>to a moment where we might be willing to, uh,

0:09:48.000 --> 0:09:53.040
<v Speaker 1>you know, compromise some wilderness to get some new cars. Yeah.

0:09:53.080 --> 0:09:55.480
<v Speaker 1>I first learned of this story because a guy in

0:09:55.559 --> 0:09:59.679
<v Speaker 1>this tiny truck stop of called Coldfoot Camp up there

0:09:59.679 --> 0:10:02.400
<v Speaker 1>about sixty miles north of the Arctic Circle. He sent

0:10:02.480 --> 0:10:04.559
<v Speaker 1>me a direct message on Twitter and he said, you know,

0:10:04.640 --> 0:10:06.520
<v Speaker 1>there are these helicopters flying in and out of this

0:10:06.640 --> 0:10:09.200
<v Speaker 1>place all the time right now, doing all this prep

0:10:09.240 --> 0:10:12.599
<v Speaker 1>work for this very controversial road that would cross some

0:10:12.679 --> 0:10:15.800
<v Speaker 1>two hundred and eleven miles through the wilderness to access

0:10:15.920 --> 0:10:19.719
<v Speaker 1>this long sought after mining district called the Ambler. And

0:10:20.040 --> 0:10:22.240
<v Speaker 1>he just was trying to sound the alarm about it, saying,

0:10:22.320 --> 0:10:24.840
<v Speaker 1>you know, nobody really knows this is happening. There are

0:10:24.840 --> 0:10:28.720
<v Speaker 1>a lot of these controversial infrastructure projects related to mining

0:10:29.120 --> 0:10:31.920
<v Speaker 1>in Alaska. This one just you know, doesn't have any

0:10:31.960 --> 0:10:35.439
<v Speaker 1>Trump family members who are making news about it. And

0:10:35.520 --> 0:10:38.520
<v Speaker 1>so he felt like I gotta tell someone, and so

0:10:38.679 --> 0:10:40.839
<v Speaker 1>I flew up there just before the snow in the

0:10:41.000 --> 0:10:44.280
<v Speaker 1>fall to see this with my own eyes, and you know,

0:10:44.440 --> 0:10:48.520
<v Speaker 1>like a lot of these big infrastructure debates, you know,

0:10:48.679 --> 0:10:51.959
<v Speaker 1>it's just as thorny as you could possibly imagine. We

0:10:52.080 --> 0:10:55.320
<v Speaker 1>absolutely need these minerals out of the ground for green

0:10:55.400 --> 0:11:00.600
<v Speaker 1>tech future, and it would be absolutely destructive to an

0:11:00.679 --> 0:11:03.880
<v Speaker 1>invaluable piece of wilderness. And so you know, then the

0:11:04.000 --> 0:11:07.440
<v Speaker 1>question becomes where do we land on this particular one

0:11:07.679 --> 0:11:11.760
<v Speaker 1>versus that particular one or Bristol Bay, because we do

0:11:12.080 --> 0:11:16.320
<v Speaker 1>need to develop more domestic sources for the supply chain.

0:11:16.920 --> 0:11:22.040
<v Speaker 1>But you know, mining doesn't exactly have the most impressive

0:11:22.120 --> 0:11:26.200
<v Speaker 1>track record when it comes to careful extraction of these materials,

0:11:26.280 --> 0:11:29.520
<v Speaker 1>and so that that was sort of them again, the

0:11:29.640 --> 0:11:32.559
<v Speaker 1>really thorny issue I wanted to go see firsthand. So

0:11:32.720 --> 0:11:37.800
<v Speaker 1>what's the status of the Ambler Access project currently? Yeah,

0:11:37.880 --> 0:11:39.839
<v Speaker 1>it was really like a kind of pipe dream for

0:11:39.920 --> 0:11:43.760
<v Speaker 1>a long time. You know, geologists have known about this

0:11:44.440 --> 0:11:48.839
<v Speaker 1>impressive mineral resource out there for generations now, but it's

0:11:48.880 --> 0:11:51.960
<v Speaker 1>just way way too remote for anyone to take seriously

0:11:52.440 --> 0:11:55.040
<v Speaker 1>when it came to the economics of extracting it. Then,

0:11:55.120 --> 0:11:57.920
<v Speaker 1>about ten or fifteen years ago, this idea of building

0:11:58.000 --> 0:12:03.360
<v Speaker 1>a road connecting the famous Dalton Highway to the to Ambler,

0:12:03.679 --> 0:12:06.800
<v Speaker 1>it began to get a little more grown up attention,

0:12:06.880 --> 0:12:11.960
<v Speaker 1>I would say, And now that there's momentum from Biden's

0:12:12.000 --> 0:12:17.280
<v Speaker 1>Infrastructure Bill, the Inflation Reduction Act, and of course Alaska's

0:12:17.679 --> 0:12:21.920
<v Speaker 1>kind of pro mining senators, the road has really gotten

0:12:22.320 --> 0:12:26.160
<v Speaker 1>gotten more of a push. And so now there are

0:12:26.240 --> 0:12:29.240
<v Speaker 1>some mining firms that have claims both in the mind

0:12:29.360 --> 0:12:32.880
<v Speaker 1>the Ambler Mining District and then all along the proposed

0:12:32.960 --> 0:12:35.480
<v Speaker 1>route as well, that are just trying to keep inching

0:12:35.559 --> 0:12:38.319
<v Speaker 1>this thing forward, inching it forward, trying to please all

0:12:38.360 --> 0:12:43.040
<v Speaker 1>the various stakeholders, you know, critical among them, I should add,

0:12:43.160 --> 0:12:46.360
<v Speaker 1>are the Alaska Native corporations, which are you know, very

0:12:46.480 --> 0:12:49.920
<v Speaker 1>powerful up there and also own some of the land

0:12:50.080 --> 0:12:53.320
<v Speaker 1>that the road would would travel through. So right now

0:12:53.360 --> 0:12:57.680
<v Speaker 1>they're doing kind of preliminary groundwork with like studying animal habitat,

0:12:57.880 --> 0:13:02.920
<v Speaker 1>building helicopter landing zones, and trying to get this environmental

0:13:03.000 --> 0:13:07.440
<v Speaker 1>impact statement finally permitted so that they can they can

0:13:07.480 --> 0:13:10.040
<v Speaker 1>press forward with the thing. David, can you talk about

0:13:10.120 --> 0:13:12.559
<v Speaker 1>how the American consumer plays into this. I know in

0:13:12.600 --> 0:13:16.280
<v Speaker 1>your story you talk about how increased demand for evs

0:13:16.440 --> 0:13:20.800
<v Speaker 1>might actually be a helpful solution here. Yeah, I'm glad

0:13:20.840 --> 0:13:23.079
<v Speaker 1>you asked that, because this stuff gets so dizzying with

0:13:23.160 --> 0:13:25.000
<v Speaker 1>the like should we build it? Should we not? Should

0:13:25.000 --> 0:13:27.960
<v Speaker 1>we drill it? Should we not? And I paused at

0:13:28.040 --> 0:13:30.320
<v Speaker 1>some point and just thought about my own life frankly,

0:13:30.440 --> 0:13:33.920
<v Speaker 1>and my children saying, hey, you know, can we get

0:13:33.960 --> 0:13:36.400
<v Speaker 1>an electric vehicle already? Like we should? We should be

0:13:36.559 --> 0:13:40.480
<v Speaker 1>doing this thing. They're worried about climate change like everyone else.

0:13:41.080 --> 0:13:45.000
<v Speaker 1>And you know, we noticed this is more me and

0:13:45.120 --> 0:13:48.160
<v Speaker 1>my wife than me and my kids. But the tax

0:13:48.240 --> 0:13:53.679
<v Speaker 1>incentives now, thanks to recent legislation, so that the everyday

0:13:53.720 --> 0:13:57.200
<v Speaker 1>consumer is gonna get a nice rebate if they buy

0:13:57.840 --> 0:14:01.719
<v Speaker 1>an EV But there are various those evs have to

0:14:02.040 --> 0:14:06.720
<v Speaker 1>be produced or I think the specifics are some percentage

0:14:06.760 --> 0:14:09.560
<v Speaker 1>of the materials, and the manufacturing has to happen within

0:14:09.600 --> 0:14:12.199
<v Speaker 1>the United States in order from the consumer to get

0:14:12.280 --> 0:14:16.679
<v Speaker 1>that rebate. And so now suddenly, like beyond Alaska Native corporations,

0:14:16.800 --> 0:14:21.760
<v Speaker 1>beyond the mining companies, even beyond the legislators, the really

0:14:21.840 --> 0:14:25.360
<v Speaker 1>the big push to access these materials might just come

0:14:25.440 --> 0:14:28.920
<v Speaker 1>from everyday people like me who want to replace you know,

0:14:29.040 --> 0:14:34.520
<v Speaker 1>the families mini suv with an EV and I think,

0:14:34.720 --> 0:14:37.560
<v Speaker 1>you know, that's one of those sort of demand wins

0:14:37.720 --> 0:14:40.600
<v Speaker 1>kind of kind of conversations. David just got about thirty

0:14:40.640 --> 0:14:43.720
<v Speaker 1>seconds left here, So it sounds, you know, we understand

0:14:43.760 --> 0:14:45.600
<v Speaker 1>the demand and the need for this, at the same

0:14:45.640 --> 0:14:48.040
<v Speaker 1>time it sounds like it could be a mess and

0:14:48.160 --> 0:14:51.960
<v Speaker 1>impact the climate negatively as a result of building this road.

0:14:52.040 --> 0:14:53.960
<v Speaker 1>So thirty seconds, that's a big deal, and that's a

0:14:54.000 --> 0:14:56.840
<v Speaker 1>big part of this story. It is, you know. And

0:14:56.920 --> 0:14:59.920
<v Speaker 1>then the pace i'd ad is the time horizon puzzle,

0:15:00.000 --> 0:15:03.840
<v Speaker 1>because even if they greenlit this thing tomorrow, no OAR

0:15:04.000 --> 0:15:05.520
<v Speaker 1>is going to be coming out of the ground any

0:15:05.560 --> 0:15:07.720
<v Speaker 1>sooner than a decade from now. So the question is, like,

0:15:08.000 --> 0:15:11.240
<v Speaker 1>will our critical minerals ten to fifteen, twenty years from

0:15:11.280 --> 0:15:14.280
<v Speaker 1>now be the same critical minerals we're talking about today.

0:15:14.440 --> 0:15:17.400
<v Speaker 1>It's an incredible attention to people end on right like

0:15:17.520 --> 0:15:19.960
<v Speaker 1>the future, like this seems like the future, but like

0:15:20.680 --> 0:15:23.320
<v Speaker 1>the future changes. That's right. Ten years is a long time,

0:15:23.480 --> 0:15:26.560
<v Speaker 1>certainly when you're talking about this incredible story. Deep Dive

0:15:27.000 --> 0:15:29.840
<v Speaker 1>highly recommend people check it out online or on the

0:15:29.880 --> 0:15:31.840
<v Speaker 1>Bloomberg or pick up the magazine later on this week.

0:15:31.920 --> 0:15:34.400
<v Speaker 1>David woman. Thank you so much. Rider joining us via

0:15:34.560 --> 0:15:36.960
<v Speaker 1>zoom from Hawaiian. Of course, our thanks to the editor

0:15:36.960 --> 0:15:39.560
<v Speaker 1>of Bloomberg Business Week, Joel Webber. As we said, that

0:15:39.640 --> 0:15:42.920
<v Speaker 1>new issue out later on this week. This is Bloomberg Radio.

0:15:43.760 --> 0:15:47.280
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:15:47.320 --> 0:15:49.920
<v Speaker 1>live week days from two to five pm Eastern on

0:15:50.120 --> 0:15:53.560
<v Speaker 1>Bloomberg Radio, the Bloomberg Business app band you two. You

0:15:53.680 --> 0:15:56.600
<v Speaker 1>can also listen live to our flagship New York station

0:15:57.040 --> 0:16:01.640
<v Speaker 1>Just Say Alexa play Bloomberg e Love and Dirty. So

0:16:01.800 --> 0:16:03.840
<v Speaker 1>much has come out of US lawmakers. You've got the

0:16:03.880 --> 0:16:07.040
<v Speaker 1>infrastr Structure Investment in Jobs Act that's more than half

0:16:07.040 --> 0:16:09.400
<v Speaker 1>a trillion dollars in spending, the Chips in Science Act

0:16:09.440 --> 0:16:12.320
<v Speaker 1>that's almost three hundred billion, The Inflation Reduction Act that

0:16:12.440 --> 0:16:16.520
<v Speaker 1>again is another half trillion for healthcare, climate energy. We know, Maddie,

0:16:16.560 --> 0:16:19.960
<v Speaker 1>the US government has put forth some major, major spending initiatives.

0:16:20.240 --> 0:16:22.640
<v Speaker 1>So with that in mind, we wanted to talk to

0:16:22.680 --> 0:16:26.080
<v Speaker 1>our next guest about what he is seeing, specifically delighted

0:16:26.120 --> 0:16:28.360
<v Speaker 1>to have with us. Bob Pragata. He is CEO at

0:16:28.400 --> 0:16:30.640
<v Speaker 1>the nearly fifteen and a half billion dollar market cap

0:16:30.680 --> 0:16:35.360
<v Speaker 1>company Jacob solutions. They do engineering, construction services, specialty consulting,

0:16:35.520 --> 0:16:39.640
<v Speaker 1>and clients really across industries and across the world. They're

0:16:39.640 --> 0:16:41.600
<v Speaker 1>based in Dallas, but he is here in our Bloomberg

0:16:42.000 --> 0:16:44.440
<v Speaker 1>Interactive Broker's studio. Bob, good to have you here with

0:16:44.560 --> 0:16:47.320
<v Speaker 1>Maddie and myself. First up, Always good to talk with

0:16:47.440 --> 0:16:50.320
<v Speaker 1>someone like yourself because you see so much. How would

0:16:50.360 --> 0:16:54.440
<v Speaker 1>you describe the economic and business environment right now? I

0:16:54.480 --> 0:16:58.280
<v Speaker 1>would say that it's what we're seeing. You talked about

0:16:58.280 --> 0:17:01.920
<v Speaker 1>the legislative kind of undercurrent right now really to stimulate

0:17:01.960 --> 0:17:05.320
<v Speaker 1>the economy. We're seeing it robust. It's a generational kind

0:17:05.320 --> 0:17:09.600
<v Speaker 1>of opportunity for companies like ours to take advantage of

0:17:10.000 --> 0:17:14.159
<v Speaker 1>long history and success within the infrastructure world, the advanced

0:17:14.200 --> 0:17:18.200
<v Speaker 1>facilities specifically semiconductor and life sciences, as well as all

0:17:18.280 --> 0:17:22.560
<v Speaker 1>that's going in the whole energy transition environment today. So

0:17:22.760 --> 0:17:26.320
<v Speaker 1>this is in my career, Caroline, I've never seen anything

0:17:26.440 --> 0:17:29.560
<v Speaker 1>of this magnitude. Really, how do you decide what to

0:17:29.680 --> 0:17:32.720
<v Speaker 1>do in that situation when you do have that much opportunity?

0:17:32.840 --> 0:17:35.680
<v Speaker 1>What's your thinking behind like capital allocation and things like that,

0:17:36.720 --> 0:17:42.080
<v Speaker 1>First and foremost a balanced capital allocation program, But really

0:17:42.119 --> 0:17:44.760
<v Speaker 1>this is an opportunity for us to grow organically. You know,

0:17:44.880 --> 0:17:48.320
<v Speaker 1>we made some big transformational moves within our portfolio and

0:17:48.359 --> 0:17:50.879
<v Speaker 1>the end markets that we serve, the services that we're

0:17:50.880 --> 0:17:53.760
<v Speaker 1>going to concentrate in on some digital platforms that we've

0:17:53.800 --> 0:17:57.040
<v Speaker 1>invested in, and so we're feeling really strong strongly that

0:17:57.720 --> 0:17:59.440
<v Speaker 1>this is the time for us to take advantage of

0:17:59.480 --> 0:18:02.000
<v Speaker 1>some of these tailwinds that were that we're seeing, and

0:18:02.160 --> 0:18:05.760
<v Speaker 1>so it's exciting times. It does sound exciting, So talk

0:18:05.760 --> 0:18:07.359
<v Speaker 1>to us about tailwinds because one of the things I

0:18:07.520 --> 0:18:09.000
<v Speaker 1>love to do, and this is why I also love

0:18:09.040 --> 0:18:11.240
<v Speaker 1>to play. I know we focus on public markets, but

0:18:11.280 --> 0:18:13.560
<v Speaker 1>I love private markets. Get an idea of the trends

0:18:14.119 --> 0:18:17.080
<v Speaker 1>that are really taking hold as a result of whether

0:18:17.119 --> 0:18:19.919
<v Speaker 1>it's the government money or private money. What trends are

0:18:19.960 --> 0:18:22.879
<v Speaker 1>you guys working with or working on or involved in

0:18:23.040 --> 0:18:25.480
<v Speaker 1>that you say, Okay, this is the future or these

0:18:25.520 --> 0:18:26.960
<v Speaker 1>are the things we're going to all be talking about

0:18:26.960 --> 0:18:30.640
<v Speaker 1>a lot in the future. First and foremost, climate change

0:18:31.040 --> 0:18:35.320
<v Speaker 1>and what we describe as climate response. Obviously in a

0:18:35.440 --> 0:18:38.640
<v Speaker 1>lot of press on this, it is the global disruptor

0:18:38.720 --> 0:18:40.760
<v Speaker 1>of all global disruptors and the way that that then

0:18:40.840 --> 0:18:47.199
<v Speaker 1>transcends down into the transportation world, the water world, everything

0:18:47.240 --> 0:18:50.920
<v Speaker 1>about the environment, energy transition, and just how it affects

0:18:51.280 --> 0:18:55.800
<v Speaker 1>all of our lives globally. Is the number one second

0:18:55.960 --> 0:18:59.000
<v Speaker 1>that we've really been focused in on is digital enablement.

0:18:59.359 --> 0:19:02.040
<v Speaker 1>So we don't want to turn into a technology company

0:19:02.520 --> 0:19:04.960
<v Speaker 1>or a tech company. We're going to stay core to

0:19:05.119 --> 0:19:09.479
<v Speaker 1>our intellectual horsepower and our science based consulting. But digital

0:19:09.640 --> 0:19:13.359
<v Speaker 1>enablement is now turning our whole world upside down, is

0:19:13.400 --> 0:19:16.320
<v Speaker 1>really enhancing the solutions that we can provide today. Favor

0:19:16.480 --> 0:19:20.520
<v Speaker 1>before you go further digitally, what does that mean though specifically?

0:19:20.520 --> 0:19:22.000
<v Speaker 1>Because I feel like we've been living in a digital

0:19:22.040 --> 0:19:24.080
<v Speaker 1>world for some time and I know it can explode

0:19:24.280 --> 0:19:27.880
<v Speaker 1>in a lot more ways. So what does it mean specifically?

0:19:27.920 --> 0:19:29.919
<v Speaker 1>If you could, why don't it be specific? And then

0:19:29.960 --> 0:19:33.960
<v Speaker 1>I'll give an example. Yeah, so right now in the

0:19:34.040 --> 0:19:37.600
<v Speaker 1>broadest sense, is the use of software platforms combined with

0:19:37.760 --> 0:19:42.640
<v Speaker 1>our intellectual horsepower in our services in order to facilitate

0:19:42.760 --> 0:19:46.920
<v Speaker 1>and enable a more productive or efficient solution. Before all

0:19:47.000 --> 0:19:49.720
<v Speaker 1>of that would be done, Yeah, with just us and

0:19:50.520 --> 0:19:53.000
<v Speaker 1>what we knew about the domain knowledge we had around

0:19:53.359 --> 0:19:57.239
<v Speaker 1>different facilities or infrastructure, etc. Today, with software we can

0:19:57.640 --> 0:20:02.680
<v Speaker 1>expedite that that no how and use those algorithms even

0:20:02.760 --> 0:20:05.680
<v Speaker 1>enhance the solution. And here's an example. We've been in

0:20:05.760 --> 0:20:09.919
<v Speaker 1>the operations in maintenance world for water facilities, water treatment,

0:20:10.000 --> 0:20:14.879
<v Speaker 1>wastewater treatment forever. These facilities generate a ton of data.

0:20:17.119 --> 0:20:20.280
<v Speaker 1>Conventional means would we'd take that data and then in

0:20:20.359 --> 0:20:24.200
<v Speaker 1>the field we would make decisions on treatment methodologies, what

0:20:24.359 --> 0:20:27.720
<v Speaker 1>to do with some of the energy byproducts, etc. We're

0:20:27.760 --> 0:20:30.879
<v Speaker 1>in partnership today with a company called Palenteer, and with

0:20:31.040 --> 0:20:35.240
<v Speaker 1>Palentier as well as our own unique and proprietary algorithms

0:20:35.320 --> 0:20:40.720
<v Speaker 1>that we've developed, we're enhancing worker productivity by fifty percent

0:20:41.359 --> 0:20:44.440
<v Speaker 1>on having the data right in front of you that's

0:20:44.440 --> 0:20:48.600
<v Speaker 1>already analyzed and ready to go, and our people in

0:20:48.640 --> 0:20:51.000
<v Speaker 1>the field are able to capitalize on that. So's it

0:20:51.200 --> 0:20:54.520
<v Speaker 1>expedites things, makes it smarter, quicker, all that good stuff

0:20:55.280 --> 0:21:02.080
<v Speaker 1>and smarter on the smarter front, less efficiencies or defects. Okay,

0:21:02.640 --> 0:21:05.399
<v Speaker 1>is there anything within all of the government spending that

0:21:05.480 --> 0:21:07.920
<v Speaker 1>we mentioned at the top that's helping you achieve some

0:21:08.040 --> 0:21:10.840
<v Speaker 1>of the goals that you've talked about specifically? And what

0:21:10.880 --> 0:21:13.040
<v Speaker 1>would you say is maybe the single biggest thing that

0:21:13.200 --> 0:21:17.000
<v Speaker 1>something like the IRA has enabled you to do. Specifically,

0:21:17.040 --> 0:21:20.359
<v Speaker 1>on the IRA, I would say what it still probably

0:21:20.400 --> 0:21:23.879
<v Speaker 1>three to four months out from being out. Public's what

0:21:24.200 --> 0:21:26.960
<v Speaker 1>the effect that it's having in our environmental as well

0:21:27.000 --> 0:21:30.680
<v Speaker 1>as potentially in the energy transition components. So those programs,

0:21:31.160 --> 0:21:34.159
<v Speaker 1>whether it be grid modernization or everything that's doing to

0:21:34.640 --> 0:21:39.240
<v Speaker 1>electrify the world, even to include the electric vehicle ecosystem,

0:21:39.760 --> 0:21:42.640
<v Speaker 1>that's having a big effect on our business, even prior

0:21:42.720 --> 0:21:46.280
<v Speaker 1>to the real funds fluent. The other one's a Chips ACT. Yeah, yeah,

0:21:46.480 --> 0:21:48.920
<v Speaker 1>which is which is a big one, and the Chips

0:21:48.960 --> 0:21:52.600
<v Speaker 1>ACT is in real time. But what companies, specifically large

0:21:52.720 --> 0:21:55.840
<v Speaker 1>US companies have done is they've already announced and have

0:21:56.080 --> 0:21:59.800
<v Speaker 1>started the design of these facilities. We've been involved with

0:21:59.840 --> 0:22:01.960
<v Speaker 1>that from from the beginning. So the Chips ACT is

0:22:02.000 --> 0:22:05.240
<v Speaker 1>going to do nothing but continue to facilitate that growth.

0:22:05.280 --> 0:22:08.080
<v Speaker 1>So you're talking about the actual factories, the buildings and

0:22:08.160 --> 0:22:11.400
<v Speaker 1>all that and manufacture the chips. Okay, how far along

0:22:11.480 --> 0:22:13.200
<v Speaker 1>are we on the impact of both of those? I

0:22:13.280 --> 0:22:15.639
<v Speaker 1>know you mentioned I already taking a couple more months.

0:22:16.520 --> 0:22:18.199
<v Speaker 1>Like if we're in a football game, what quarter are

0:22:18.240 --> 0:22:21.320
<v Speaker 1>we in here? Early first quarter? Okay, early first quarter,

0:22:21.760 --> 0:22:26.600
<v Speaker 1>i'd say on i JA the Infrastructure Act. Yeah, we're

0:22:26.800 --> 0:22:31.720
<v Speaker 1>probably we're in the first quarter break. We're talking about

0:22:31.720 --> 0:22:34.800
<v Speaker 1>the CEO of Jacob Solutions, Bob Purgatta. One thing I

0:22:34.880 --> 0:22:36.680
<v Speaker 1>think is interesting and I feel like these are things,

0:22:36.800 --> 0:22:40.480
<v Speaker 1>you know, Mandy, that we've talked about a lot, climate change, renewables,

0:22:41.880 --> 0:22:44.479
<v Speaker 1>bringing when it comes to chips, like more manufacturing back

0:22:44.520 --> 0:22:47.760
<v Speaker 1>in the US. So what you're seeing is that, Okay,

0:22:47.760 --> 0:22:49.200
<v Speaker 1>we've been talking about it for a long time, this

0:22:49.280 --> 0:22:51.880
<v Speaker 1>stuff is really happening, and you're seeing tons of money

0:22:51.960 --> 0:22:55.000
<v Speaker 1>going into it. That's exactly right and in the early

0:22:55.040 --> 0:22:59.840
<v Speaker 1>stages and probably goes without saying, you know, we have

0:23:00.040 --> 0:23:02.399
<v Speaker 1>been waiting for this. We got announced a couple of

0:23:02.520 --> 0:23:05.840
<v Speaker 1>years ago. But how we measure it through our pipeline

0:23:06.200 --> 0:23:09.840
<v Speaker 1>into actual opportunities and then flowing through our p and L.

0:23:10.680 --> 0:23:12.919
<v Speaker 1>We're in the midst of that right now. What does

0:23:12.960 --> 0:23:16.359
<v Speaker 1>it mean you think for like the US going forward specifically?

0:23:16.400 --> 0:23:18.439
<v Speaker 1>I mean you work globally, so when you look at

0:23:18.600 --> 0:23:21.320
<v Speaker 1>we've always talked about globalization and global supply chains, and

0:23:21.400 --> 0:23:23.800
<v Speaker 1>it does feel like there's pushedback, Bob against that. So

0:23:25.280 --> 0:23:29.119
<v Speaker 1>are you seeing that we are seeing it in a

0:23:29.200 --> 0:23:31.960
<v Speaker 1>couple of different forms. But here's where Jacobs is a

0:23:32.000 --> 0:23:34.840
<v Speaker 1>bit different. So you also hear about We talked a

0:23:34.840 --> 0:23:36.680
<v Speaker 1>lot about the tailwinds. I think it would be fair

0:23:36.720 --> 0:23:38.960
<v Speaker 1>to talk about some of the headwinds, things like inflation,

0:23:39.119 --> 0:23:44.600
<v Speaker 1>the war on talent, these types of issues, labor shortages, etc.

0:23:45.880 --> 0:23:48.560
<v Speaker 1>We've been able to really power through all of that

0:23:48.680 --> 0:23:52.960
<v Speaker 1>because of our model, which is around optimizing our global

0:23:53.040 --> 0:23:58.359
<v Speaker 1>talent and utilize them for local solutions. And that really

0:23:58.520 --> 0:24:01.879
<v Speaker 1>has been in twine intertwined in our culture, our culture

0:24:01.880 --> 0:24:04.639
<v Speaker 1>of inclusion and diversity and being a global company that

0:24:04.760 --> 0:24:08.840
<v Speaker 1>provides local solutions. We've been able to really put that

0:24:09.000 --> 0:24:11.320
<v Speaker 1>into great effect over the course in the last few

0:24:11.440 --> 0:24:15.480
<v Speaker 1>years as we've seen these headwinds as well as tailwinds

0:24:16.160 --> 0:24:18.119
<v Speaker 1>buoy our business. So even though you're seeing maybe the

0:24:18.160 --> 0:24:21.360
<v Speaker 1>world pushed back against globalization, for you guys, in your strategy,

0:24:21.400 --> 0:24:23.639
<v Speaker 1>it's key to have people in the local markets to

0:24:23.760 --> 0:24:26.240
<v Speaker 1>understand those markets they're working with it and having people

0:24:26.280 --> 0:24:29.240
<v Speaker 1>on the ground they're correct Fay, that's a fair way

0:24:29.240 --> 0:24:32.440
<v Speaker 1>of looking at it, while at the same time having

0:24:32.520 --> 0:24:37.280
<v Speaker 1>global talent for expertise that we may have in Australia

0:24:37.359 --> 0:24:39.960
<v Speaker 1>or in Southeast Asia and India and Europe all over.

0:24:40.480 --> 0:24:42.760
<v Speaker 1>So I think about for our investors who are listening

0:24:42.800 --> 0:24:45.400
<v Speaker 1>to you, and you really do have this incredible vantage point.

0:24:45.440 --> 0:24:46.800
<v Speaker 1>I wish we had like a half an hour more

0:24:46.840 --> 0:24:50.119
<v Speaker 1>to talk. What would you say to them as we

0:24:50.200 --> 0:24:52.439
<v Speaker 1>are in this kind of tricky environment. You know all

0:24:52.480 --> 0:24:55.840
<v Speaker 1>the FED talk and it's all important, but you've got

0:24:55.920 --> 0:24:57.760
<v Speaker 1>to be looking years ahead. What would you tell our

0:24:57.800 --> 0:25:02.000
<v Speaker 1>investor audience about here's where you need to focus, focusing

0:25:02.080 --> 0:25:08.280
<v Speaker 1>on companies that are not exclusively but have a heavy

0:25:08.320 --> 0:25:12.480
<v Speaker 1>focused in those areas with long secular growth trends. We

0:25:12.560 --> 0:25:15.400
<v Speaker 1>talked a lot about infrastructure. Oh, it's a big part

0:25:15.440 --> 0:25:18.919
<v Speaker 1>of our business, advanced facilities, tech, manufacturing. I mean, these

0:25:19.000 --> 0:25:22.119
<v Speaker 1>are trends that are not two three four year trends.

0:25:22.200 --> 0:25:25.280
<v Speaker 1>These are trends that are tied to the digitization of

0:25:25.359 --> 0:25:29.760
<v Speaker 1>the entire world, the energy transition that we're moving to

0:25:30.160 --> 0:25:33.920
<v Speaker 1>in all of efforts around climate response. I would say

0:25:34.080 --> 0:25:37.800
<v Speaker 1>investors that have opportunities to invest in those sectors and

0:25:37.880 --> 0:25:41.000
<v Speaker 1>companies that support those sectors, it's a great investment. I

0:25:41.040 --> 0:25:45.080
<v Speaker 1>didn't hear anything about chat GBT. All right, that'll be

0:25:45.119 --> 0:25:48.359
<v Speaker 1>the next time. Another group of Investments Web. Thank you

0:25:48.400 --> 0:25:50.600
<v Speaker 1>so much. Come back soon or join us via zoom

0:25:50.600 --> 0:25:53.119
<v Speaker 1>because love the advantage point. Like I said that, you've

0:25:53.160 --> 0:25:56.520
<v Speaker 1>got Bob Forgota. He's CEO at Jacob's Solutions. Joining us

0:25:56.560 --> 0:26:04.359
<v Speaker 1>here in our Bloomberg Interactive Brokers studio, you're listening to

0:26:04.440 --> 0:26:08.280
<v Speaker 1>the Bloomberg Business Week Podcast. Catch us live weekdays from

0:26:08.359 --> 0:26:11.720
<v Speaker 1>two to five pm Eastern on Bloomberg Radio, the Bloomberg

0:26:11.800 --> 0:26:14.720
<v Speaker 1>Business app band you two. You can also listen live

0:26:14.840 --> 0:26:18.440
<v Speaker 1>to our flagship New York station, Just Say Alexa play

0:26:18.560 --> 0:26:22.280
<v Speaker 1>Bloomberg eleven thirty. This next story has it all for

0:26:22.400 --> 0:26:26.160
<v Speaker 1>US celebrities, fugitives, and even the Fuji's. On that last point,

0:26:26.200 --> 0:26:28.399
<v Speaker 1>Pras Michelle, you might remember him as a Grammy Award

0:26:28.440 --> 0:26:31.199
<v Speaker 1>winning rapper, longtime member of the Fuji's. What you may

0:26:31.280 --> 0:26:34.120
<v Speaker 1>not know is his role in a high stakes negotiation

0:26:34.560 --> 0:26:37.440
<v Speaker 1>between the US and China. Carrol, That's for sure. It

0:26:37.640 --> 0:26:39.800
<v Speaker 1>is the cover story of the new issue of Bloomberg

0:26:39.840 --> 0:26:42.480
<v Speaker 1>Business Week. It is mind blowing by the new issue.

0:26:42.840 --> 0:26:44.959
<v Speaker 1>Add on newstands now on line up, Bloomberg dot com,

0:26:45.119 --> 0:26:47.520
<v Speaker 1>slash business Week on the Bloomberg terminal. So let's get

0:26:47.560 --> 0:26:51.040
<v Speaker 1>to it with Bloomberg News Investigations reporter Anthony Cormier. He

0:26:51.160 --> 0:26:54.240
<v Speaker 1>joins us here in our Bloomberg Interactive Broker's studio. So

0:26:54.560 --> 0:26:58.119
<v Speaker 1>I feel like Anthony, that this story, the more it

0:26:58.200 --> 0:27:01.080
<v Speaker 1>gets told, the more riveting and the more cinematic it gets.

0:27:01.119 --> 0:27:05.080
<v Speaker 1>So tell us about um the member of the Fuji's

0:27:05.119 --> 0:27:07.639
<v Speaker 1>and the connection with one MDB. Right, So you know,

0:27:07.840 --> 0:27:10.200
<v Speaker 1>Pras Michelle is one of the founding members of the Fuji's,

0:27:10.240 --> 0:27:15.280
<v Speaker 1>the nineties winning nineties Grammy winning a rap act and

0:27:15.760 --> 0:27:19.920
<v Speaker 1>he met a a unassuming, baby faced Malaysian businessman in

0:27:20.000 --> 0:27:24.000
<v Speaker 1>two thousand and six at a nightclub and his life

0:27:24.240 --> 0:27:28.320
<v Speaker 1>changed pretty dramatically after that. That Malaysian man was Jolo

0:27:28.520 --> 0:27:34.400
<v Speaker 1>the Accused, a financier who who's facing very serious charges

0:27:34.400 --> 0:27:38.480
<v Speaker 1>of embezzling from a Malaysian sovereign wealth fund. And we

0:27:38.880 --> 0:27:42.879
<v Speaker 1>picked this story up after you know, Joelo has been

0:27:42.960 --> 0:27:47.920
<v Speaker 1>charged with multiple offenses, He's at least been been accused

0:27:48.000 --> 0:27:51.879
<v Speaker 1>of bezzling money, and he asks for a favor from

0:27:51.920 --> 0:27:55.240
<v Speaker 1>his dear friend Praz Michelle. So many different places to

0:27:55.280 --> 0:27:56.879
<v Speaker 1>go on this one, and I feel like you got

0:27:56.960 --> 0:27:58.960
<v Speaker 1>to love a story that is not only being told

0:27:59.000 --> 0:28:01.800
<v Speaker 1>by us in all the esteemed business outlets out there.

0:28:01.840 --> 0:28:04.120
<v Speaker 1>But it's also being told by page six, So let's

0:28:04.160 --> 0:28:07.920
<v Speaker 1>go to it. First of all, how did these two

0:28:08.240 --> 0:28:12.159
<v Speaker 1>come together and how did Praz get so intertwined? Right? Well,

0:28:12.200 --> 0:28:15.080
<v Speaker 1>Praz had, you know, process a connector. He's the kind

0:28:15.160 --> 0:28:18.320
<v Speaker 1>of guy who has friends in business and in politics

0:28:18.400 --> 0:28:21.639
<v Speaker 1>and in entertainment, and he, you know, he meets Jolo

0:28:21.680 --> 0:28:23.800
<v Speaker 1>at a party and they slowly become friends, and they

0:28:24.200 --> 0:28:27.800
<v Speaker 1>begin to explore these sort of business opportunities together, and

0:28:28.920 --> 0:28:31.560
<v Speaker 1>Joe found that Praz had connections to the Obama White

0:28:31.600 --> 0:28:34.640
<v Speaker 1>House and what they have been accused of is using

0:28:34.760 --> 0:28:40.920
<v Speaker 1>straw donors to donate money to Obama's twenty twelve election campaign.

0:28:41.920 --> 0:28:45.280
<v Speaker 1>Many years go by and Pras is essentially excuse me.

0:28:45.760 --> 0:28:49.240
<v Speaker 1>Joe is essentially facing a slew of charges for for

0:28:49.320 --> 0:28:52.400
<v Speaker 1>two complaints and he needs some help from representation. Turns

0:28:52.400 --> 0:28:54.720
<v Speaker 1>to his dear friend Pras and he says, listen, do

0:28:54.760 --> 0:28:56.880
<v Speaker 1>you have any help? How can you connect me with

0:28:57.000 --> 0:28:59.600
<v Speaker 1>a lawyer with representation? So I can you know, make

0:28:59.680 --> 0:29:02.440
<v Speaker 1>this thing go away? And that begins the sort of

0:29:03.480 --> 0:29:06.800
<v Speaker 1>you know, saga of how pros assembles a team. He

0:29:07.840 --> 0:29:09.880
<v Speaker 1>goes to an old friend who connects him with a

0:29:09.960 --> 0:29:13.800
<v Speaker 1>gentleman called Elliot Broidy, who is a Republican fundraiser from California,

0:29:13.880 --> 0:29:16.280
<v Speaker 1>and they put together this plan where they intend to

0:29:16.400 --> 0:29:22.320
<v Speaker 1>influence the new and perhaps chaotic Trump administration. They're hoping

0:29:22.440 --> 0:29:25.840
<v Speaker 1>that they can they can get an end there, and

0:29:25.960 --> 0:29:28.760
<v Speaker 1>then things take a turn. They go and they meet

0:29:28.800 --> 0:29:31.160
<v Speaker 1>with and they meet with Joe, and you know, at

0:29:31.240 --> 0:29:34.280
<v Speaker 1>this meeting they're introduced to a gentleman called Sun Le Jeun,

0:29:34.400 --> 0:29:37.760
<v Speaker 1>who is the Vice Minister of Public Security for the

0:29:37.880 --> 0:29:41.920
<v Speaker 1>People's Republic of China, and they have a big question.

0:29:42.400 --> 0:29:44.400
<v Speaker 1>They want to see if the Chinese can get back

0:29:44.840 --> 0:29:48.720
<v Speaker 1>a critic who's living in the US overlooking Central Park.

0:29:49.040 --> 0:29:51.520
<v Speaker 1>And this gentleman is called Guo Wangli and he's begun

0:29:51.600 --> 0:29:55.200
<v Speaker 1>to make all of these absurd allegations about the PRC,

0:29:56.320 --> 0:29:58.400
<v Speaker 1>and the Chinese want him back, and they say to

0:29:58.520 --> 0:30:01.480
<v Speaker 1>Praz and his group of friends, can you get him back?

0:30:02.200 --> 0:30:06.400
<v Speaker 1>And you know that that leads again to the very

0:30:06.520 --> 0:30:09.080
<v Speaker 1>unusual set of circumstance. Well then what does PROS do

0:30:09.400 --> 0:30:11.360
<v Speaker 1>after that? But you know, there's a number of things

0:30:11.360 --> 0:30:13.760
<v Speaker 1>that happened between there, but one night Pros is sleeping

0:30:13.960 --> 0:30:17.720
<v Speaker 1>and the Chinese, including suddenly Sean. They're in the United States.

0:30:17.800 --> 0:30:20.000
<v Speaker 1>They're trying to meet with top members of the White

0:30:20.040 --> 0:30:23.160
<v Speaker 1>House or the administration, and they can't get anywhere. They

0:30:23.880 --> 0:30:27.640
<v Speaker 1>the meeting doesn't happen, and so they phone pros basically

0:30:27.720 --> 0:30:30.240
<v Speaker 1>and say, get to the Four Seasons on fifty seven,

0:30:30.320 --> 0:30:33.200
<v Speaker 1>Poe right across from our building. Get here now. And

0:30:33.880 --> 0:30:36.680
<v Speaker 1>you know he arrives. There's this very cloak and dagger

0:30:36.800 --> 0:30:39.920
<v Speaker 1>scene where he's told to exit the hotel and circle

0:30:39.960 --> 0:30:41.800
<v Speaker 1>it twice to make sure I'm not being tailed. And

0:30:41.920 --> 0:30:45.000
<v Speaker 1>his bag, his phone's going a bag and he's alone

0:30:45.040 --> 0:30:47.560
<v Speaker 1>in a room with two chairs. He doesn't have any

0:30:47.600 --> 0:30:49.920
<v Speaker 1>idea what's going on, and he's basically like, oh my gosh,

0:30:50.320 --> 0:30:52.240
<v Speaker 1>they really they can't kill me in the Four Seasons.

0:30:53.360 --> 0:30:56.600
<v Speaker 1>So let's bring in the editor of BusinessWeek, Joe whatever, Joel.

0:30:56.640 --> 0:30:57.960
<v Speaker 1>I mean, I feel like we could just listen to

0:30:58.040 --> 0:30:59.920
<v Speaker 1>Anthony go on and on about this because and we will,

0:31:00.000 --> 0:31:02.400
<v Speaker 1>because who cares about me right now? The quote, the

0:31:02.560 --> 0:31:04.720
<v Speaker 1>quote that you hit in the story was they can't

0:31:04.840 --> 0:31:07.440
<v Speaker 1>kill me in the Four Seasons. Give me a T shirt?

0:31:08.280 --> 0:31:11.720
<v Speaker 1>Yeah exactly. Yeah, when you get there, yeah, yeah, I'll

0:31:11.720 --> 0:31:15.520
<v Speaker 1>go ahead and keep reading, and the story there's so

0:31:15.680 --> 0:31:18.520
<v Speaker 1>many dimensions of the story and it just keeps you

0:31:19.080 --> 0:31:21.400
<v Speaker 1>going until the end and then you're like, Wow, I

0:31:21.480 --> 0:31:24.120
<v Speaker 1>can't wait to watch the movie about this. But so

0:31:24.440 --> 0:31:28.360
<v Speaker 1>the next turn in this story is basically going to

0:31:28.520 --> 0:31:34.000
<v Speaker 1>be when the prose uh goes to trial. Right, So,

0:31:34.160 --> 0:31:38.600
<v Speaker 1>what are the charges against him that the US is bringing,

0:31:38.720 --> 0:31:43.680
<v Speaker 1>because yeah, yeah, he faces campaign finance allegations. He faces

0:31:44.480 --> 0:31:48.160
<v Speaker 1>violating what's called the Foreign Agins Registration Act, essentially acting

0:31:48.200 --> 0:31:51.720
<v Speaker 1>on behalf of a foreign government. He faces some very

0:31:51.920 --> 0:31:55.360
<v Speaker 1>very serious offenses. And many of the people who were

0:31:55.480 --> 0:31:57.960
<v Speaker 1>also charged in this case, they've already, for lack of

0:31:58.000 --> 0:32:01.400
<v Speaker 1>the word, they flipped. They're cooperating with US government now

0:32:01.440 --> 0:32:05.760
<v Speaker 1>against prostincts. He says he's innocent, says, yeah, I'm not

0:32:05.760 --> 0:32:07.920
<v Speaker 1>going to accept a plead to a t a charge

0:32:07.920 --> 0:32:11.080
<v Speaker 1>I didn't commit. He plans to fight it, and h

0:32:11.320 --> 0:32:12.640
<v Speaker 1>you know, as far as we could tell, he's going

0:32:12.680 --> 0:32:16.040
<v Speaker 1>to launch a pretty vigorous efense defense. You know, I

0:32:16.120 --> 0:32:17.880
<v Speaker 1>have to say, we've been looking forward to talking to you,

0:32:18.000 --> 0:32:19.719
<v Speaker 1>and Joela has been like kind of teeing us up

0:32:19.800 --> 0:32:23.240
<v Speaker 1>and just giving us little nuggets because part of this coverage,

0:32:23.440 --> 0:32:26.320
<v Speaker 1>there's your great story, the three of you, this reporting,

0:32:26.440 --> 0:32:29.560
<v Speaker 1>but there's also this incredible sidebar that talks about I

0:32:29.600 --> 0:32:31.440
<v Speaker 1>said page six, right, this is a story that we've

0:32:31.480 --> 0:32:34.200
<v Speaker 1>reported on all the financial journalists, but also page six

0:32:34.280 --> 0:32:38.520
<v Speaker 1>because of Leonardo DiCaprio and Kim Kardashian. So tell us

0:32:38.560 --> 0:32:42.479
<v Speaker 1>about that part. So you know, as the agents are

0:32:42.600 --> 0:32:46.840
<v Speaker 1>as the FBI agents are pursuing Jolo, they want to

0:32:46.880 --> 0:32:49.280
<v Speaker 1>find out where his money went, what he was up to,

0:32:49.800 --> 0:32:51.840
<v Speaker 1>and they knew that he partied all of the time

0:32:52.160 --> 0:32:56.960
<v Speaker 1>with all kinds of a list celebrities. Leonardo DiCaprio, Las Vegas,

0:32:57.000 --> 0:33:00.400
<v Speaker 1>with Kim Kardashian, the record producer Swizz Beats. He gave

0:33:00.480 --> 0:33:04.520
<v Speaker 1>them extraordinary gifts. He had financed the Wolf of Wall

0:33:04.520 --> 0:33:08.360
<v Speaker 1>Street forri Leonardo Characrio. And so they begin to squeeze

0:33:08.400 --> 0:33:12.200
<v Speaker 1>these celebrities. And you really rarely get a look at

0:33:12.680 --> 0:33:16.440
<v Speaker 1>the way the FBI treats a list celebrities. And these

0:33:16.560 --> 0:33:20.480
<v Speaker 1>documents are reporting shows how serious they took these these cases.

0:33:20.520 --> 0:33:23.280
<v Speaker 1>And they brought you know, in fact, Leo in his case,

0:33:23.360 --> 0:33:25.440
<v Speaker 1>they brought him, they sat him down for this this

0:33:25.680 --> 0:33:29.120
<v Speaker 1>long and sort of invasive interview. They brought him back

0:33:29.160 --> 0:33:33.640
<v Speaker 1>before grand jury. They went through his emails, his BlackBerry

0:33:33.680 --> 0:33:38.320
<v Speaker 1>mess dog got grilled, ELDG. He did actually he did,

0:33:38.440 --> 0:33:40.360
<v Speaker 1>you know, he you know, he had quite a lot

0:33:40.440 --> 0:33:41.960
<v Speaker 1>that he did remember. And then if you read the

0:33:42.040 --> 0:33:44.120
<v Speaker 1>report from the FBI, there's quite a lot of documents

0:33:44.160 --> 0:33:48.040
<v Speaker 1>he didn't remember either. And you know, he had a

0:33:48.120 --> 0:33:51.120
<v Speaker 1>pretty long and extensive history was showing. You know, while

0:33:51.160 --> 0:33:54.080
<v Speaker 1>we know the parties, I think that's been pretty widely reported,

0:33:54.520 --> 0:33:56.400
<v Speaker 1>what no one has known is how close they became.

0:33:56.560 --> 0:33:59.920
<v Speaker 1>Their relationship went beyond this sort of you'll find it

0:34:00.160 --> 0:34:02.680
<v Speaker 1>my film and you'll come to my yacht to let's

0:34:02.720 --> 0:34:05.960
<v Speaker 1>build a billion dollar movie fund, Let's build an eco

0:34:06.040 --> 0:34:08.399
<v Speaker 1>resort in an on an island. Let's you know, let's

0:34:08.440 --> 0:34:10.319
<v Speaker 1>get money for this or for that. And you've got

0:34:10.440 --> 0:34:14.120
<v Speaker 1>Leo connecting Joe with all of his you know, his buddies.

0:34:14.200 --> 0:34:17.480
<v Speaker 1>I mean, their their relationship was much closer, I think

0:34:18.000 --> 0:34:20.120
<v Speaker 1>than the public has known to this point. Okay, wait,

0:34:20.640 --> 0:34:25.759
<v Speaker 1>Kardashian kim Ya, so play some poker? Does pretty well?

0:34:26.080 --> 0:34:29.200
<v Speaker 1>She plays baker eye? Actually sorry, actually pretty well? Yes,

0:34:29.400 --> 0:34:31.239
<v Speaker 1>she does very well. How well does she do? And

0:34:31.320 --> 0:34:33.080
<v Speaker 1>what happens with the money. She does so well that

0:34:33.120 --> 0:34:35.000
<v Speaker 1>she's up three hundred and fifty thousand dollars in chip

0:34:35.160 --> 0:34:38.920
<v Speaker 1>one night, chips one one one night, and she her

0:34:38.960 --> 0:34:41.399
<v Speaker 1>security guard effect says, you got it. Those aren't your chips.

0:34:41.440 --> 0:34:43.480
<v Speaker 1>You can't take them home. She's OK, give them back

0:34:43.480 --> 0:34:45.200
<v Speaker 1>to Joel, though Joela says, no, nope, they're for you.

0:34:45.640 --> 0:34:47.399
<v Speaker 1>She has a note to do with this many chips.

0:34:47.440 --> 0:34:50.400
<v Speaker 1>She walks to the casino counter. They literally give her

0:34:50.680 --> 0:34:52.960
<v Speaker 1>a bag of two hundred fifty thousand dollars in one

0:34:53.040 --> 0:34:56.040
<v Speaker 1>hundred dollar bills. They put it in a garbage bag.

0:34:56.719 --> 0:34:58.560
<v Speaker 1>She puts it on her She puts it in her

0:34:58.719 --> 0:35:01.879
<v Speaker 1>carry on luggage and gets on a Southwest flight back

0:35:01.920 --> 0:35:05.440
<v Speaker 1>to la which is a roth. I love you Southwest,

0:35:05.520 --> 0:35:10.399
<v Speaker 1>but that was I think to many of our right there.

0:35:10.880 --> 0:35:13.800
<v Speaker 1>It's beautiful. You can't make it up. It is perfects.

0:35:13.800 --> 0:35:17.800
<v Speaker 1>You're welcome, You're all. The teaming up was right on

0:35:17.840 --> 0:35:20.480
<v Speaker 1>the money. Anthony, Thank you so much, Well done the

0:35:20.520 --> 0:35:25.319
<v Speaker 1>whole team. Your investigation. Anthony Cormier, investigations reporter at Bloomberg News.

0:35:25.360 --> 0:35:27.040
<v Speaker 1>Joe Webber, the editor of Business Week, this is the

0:35:27.120 --> 0:35:29.120
<v Speaker 1>cover story. It's a mustrid. You're gonna have fun this

0:35:29.200 --> 0:35:32.680
<v Speaker 1>weekend checking it out. This is Bloomberg. You're listening to

0:35:32.760 --> 0:35:36.640
<v Speaker 1>the Bloomberg Business Week podcast. Catch us live weekdays from

0:35:36.680 --> 0:35:40.040
<v Speaker 1>two to five pm Eastern on Bloomberg Radio, the Bloomberg

0:35:40.120 --> 0:35:43.040
<v Speaker 1>Business app band you Doo. You can also listen live

0:35:43.160 --> 0:35:46.759
<v Speaker 1>to our flagship New York station, Just Say Alexa play

0:35:46.880 --> 0:35:50.840
<v Speaker 1>Bloomberg E Love and Dirty. So let's talk about the

0:35:50.920 --> 0:35:53.840
<v Speaker 1>cloud a little bit, because you know, we talk about

0:35:53.880 --> 0:35:56.400
<v Speaker 1>it so much, Mattie with I feel like, certainly through

0:35:56.440 --> 0:35:59.160
<v Speaker 1>the earning season, whether it was Microsoft, where it was Amazon,

0:35:59.600 --> 0:36:03.080
<v Speaker 1>Gartner has got some statistics out there about worldwide spending

0:36:03.080 --> 0:36:06.520
<v Speaker 1>on public cloud services reaching nearly six hundred billion dollars

0:36:06.560 --> 0:36:08.879
<v Speaker 1>in twenty twenty three, up more than twenty percent year

0:36:08.920 --> 0:36:11.520
<v Speaker 1>over year. Yeah, and the next guest that we're going

0:36:11.560 --> 0:36:14.560
<v Speaker 1>to talk with, Julia White, is going to give us

0:36:14.560 --> 0:36:18.239
<v Speaker 1>some really good insights into overall cloud market dynamics. She

0:36:18.520 --> 0:36:21.239
<v Speaker 1>is the chief Marketing and Solutions Officer and a member

0:36:21.280 --> 0:36:25.080
<v Speaker 1>of the executive board at sapp. Julia also spent more

0:36:25.120 --> 0:36:28.640
<v Speaker 1>than twenty years at Microsoft building out Microsoft Azure, and

0:36:28.800 --> 0:36:32.120
<v Speaker 1>she is with us via zoom in Seattle. Julia thank

0:36:32.120 --> 0:36:34.960
<v Speaker 1>you so much for being here. I wonder if you

0:36:35.000 --> 0:36:38.640
<v Speaker 1>can just start off by giving us a background on

0:36:38.760 --> 0:36:41.600
<v Speaker 1>your company, including the fact that I need to be

0:36:41.680 --> 0:36:44.719
<v Speaker 1>calling it SAP instead of SAP, which is hilarious because

0:36:44.719 --> 0:36:47.080
<v Speaker 1>you literally have that in your FAQs on your web.

0:36:47.200 --> 0:36:48.759
<v Speaker 1>We've had a crazy all of a sudden, We've had

0:36:48.800 --> 0:36:50.319
<v Speaker 1>like an earning stump, so it's like all of a sudden,

0:36:50.320 --> 0:36:51.960
<v Speaker 1>we're going through our notes, so we're with us a

0:36:52.000 --> 0:36:54.719
<v Speaker 1>little bit. But I love I love that you. I

0:36:54.880 --> 0:36:56.520
<v Speaker 1>was literally just looking at and you have that in

0:36:56.600 --> 0:36:58.680
<v Speaker 1>your FAQ, So yeah, just give us, just give us

0:36:58.760 --> 0:37:02.279
<v Speaker 1>the background here. Absolutely great to be here with you

0:37:02.440 --> 0:37:07.040
<v Speaker 1>and SAP or SAP as it's formally pronounced. We provide

0:37:07.200 --> 0:37:10.479
<v Speaker 1>the cloud solutions for business transformation, right, so you talked

0:37:10.480 --> 0:37:13.759
<v Speaker 1>about Microsoft in my past life or Amazon who have

0:37:13.840 --> 0:37:17.759
<v Speaker 1>big cloud infrastructures, and SAP provides the business solutions, so

0:37:17.880 --> 0:37:24.719
<v Speaker 1>for things like finance management, controlling inventory, supply chain, HR processes, procurement,

0:37:25.000 --> 0:37:28.080
<v Speaker 1>all the business systems that run companies. Those are the

0:37:28.120 --> 0:37:30.440
<v Speaker 1>cloud services that we build and provide to our customers.

0:37:30.680 --> 0:37:33.200
<v Speaker 1>You know, Jel, what's great about talking to a company

0:37:33.280 --> 0:37:34.839
<v Speaker 1>like you, and we've been talking in awful lot about

0:37:34.960 --> 0:37:37.719
<v Speaker 1>Maddie and myself about it spending with a lot of

0:37:37.760 --> 0:37:40.720
<v Speaker 1>our guests. What are you seeing, especially in a global

0:37:40.800 --> 0:37:43.960
<v Speaker 1>macro environment where there's so much debate about the outlook

0:37:44.239 --> 0:37:47.080
<v Speaker 1>FED policy, you know, the big macro stories that are

0:37:47.160 --> 0:37:50.400
<v Speaker 1>out there, what are you seeing firsthand in terms of

0:37:50.520 --> 0:37:54.680
<v Speaker 1>your clients and your customers. Yeah, definitely some interesting trends.

0:37:54.760 --> 0:37:59.840
<v Speaker 1>I'd say for sure, we've switched into a rigorous process

0:38:00.000 --> 0:38:02.520
<v Speaker 1>around tech spending. Right. There's no more nice to have tech.

0:38:02.880 --> 0:38:04.600
<v Speaker 1>It needs to be proven, it needs to be able

0:38:04.640 --> 0:38:07.399
<v Speaker 1>to demonstrate real business value. And you've you know, you've

0:38:07.440 --> 0:38:09.640
<v Speaker 1>even seen in the recent earnings around some of the

0:38:09.760 --> 0:38:12.280
<v Speaker 1>big cloud infrastructure providers, you know, some of the growth

0:38:12.440 --> 0:38:15.120
<v Speaker 1>starting to slow a bit because customers bought a lot

0:38:15.239 --> 0:38:17.880
<v Speaker 1>during COVID. Right, they've moved a lot of existing business

0:38:17.920 --> 0:38:20.680
<v Speaker 1>systems to public cloud providers. But that was just basically

0:38:20.680 --> 0:38:22.760
<v Speaker 1>picking up an existing system running in in a cloud

0:38:22.800 --> 0:38:25.160
<v Speaker 1>to get some of the efficiencies, which is great, but

0:38:25.920 --> 0:38:28.000
<v Speaker 1>now they needed some of that business value to come

0:38:28.000 --> 0:38:30.280
<v Speaker 1>out of it, not just running it in a cloud model.

0:38:30.440 --> 0:38:33.439
<v Speaker 1>But are you're seeing a lot more decision makers being

0:38:33.480 --> 0:38:36.000
<v Speaker 1>in the mix as they purchase these things and really

0:38:36.040 --> 0:38:37.360
<v Speaker 1>saying like, well, how are you going to help me

0:38:37.400 --> 0:38:39.200
<v Speaker 1>with inflation? Right? How are you going to help me

0:38:39.280 --> 0:38:41.680
<v Speaker 1>refactor my suffl That sounds like CFOs are in the

0:38:41.760 --> 0:38:44.000
<v Speaker 1>inquation or the financial guys are like, okay, great, we

0:38:44.040 --> 0:38:46.799
<v Speaker 1>want to spend it, but tell us how that helps

0:38:46.880 --> 0:38:50.160
<v Speaker 1>us with the bottom line? Is that fair? Yeah? Way

0:38:50.239 --> 0:38:53.280
<v Speaker 1>more CFOs in the mix. And really those value cases

0:38:53.719 --> 0:38:55.960
<v Speaker 1>coming up, right, and I think the three big ones

0:38:56.040 --> 0:38:59.680
<v Speaker 1>right showing shifting business models, which is a CFO led conversation.

0:38:59.719 --> 0:39:02.480
<v Speaker 1>I need to go from selling products to subscriptions. I

0:39:02.520 --> 0:39:05.839
<v Speaker 1>need full customer life cycle engagement. Right, that's something very hot.

0:39:06.080 --> 0:39:09.000
<v Speaker 1>Supply chain refactoring. I mean, twenty years of going global

0:39:09.040 --> 0:39:11.720
<v Speaker 1>supply chain, now we're refactoring all that to be more regional.

0:39:12.080 --> 0:39:16.040
<v Speaker 1>And then interesting the last one, despite controversy or other

0:39:16.120 --> 0:39:19.480
<v Speaker 1>things saying otherwise, sustainability still top concerns, switching to be

0:39:19.560 --> 0:39:22.640
<v Speaker 1>more sustainable as companies, we still see constantly driving purchases.

0:39:23.400 --> 0:39:26.360
<v Speaker 1>That's really interesting, especially given the change in the supply

0:39:26.480 --> 0:39:28.640
<v Speaker 1>chain piece that you mentioned right before that, I would

0:39:28.680 --> 0:39:31.120
<v Speaker 1>think that given some of those headwinds, it would be

0:39:31.160 --> 0:39:34.480
<v Speaker 1>really hard for these companies to continue to prioritize that.

0:39:34.920 --> 0:39:37.919
<v Speaker 1>How are you kind of seeing that play out? Yeah,

0:39:37.960 --> 0:39:40.719
<v Speaker 1>you know, again there's lots of speculation and rumor that

0:39:40.800 --> 0:39:43.239
<v Speaker 1>sustainability is dropping. We're not seeing that in terms of

0:39:43.320 --> 0:39:46.360
<v Speaker 1>people behavior. And actually it's somewhat a little bit of

0:39:46.400 --> 0:39:48.800
<v Speaker 1>a silver lining as people need to shift their supply

0:39:48.920 --> 0:39:52.200
<v Speaker 1>chains right from big global to more regional and more suppliers.

0:39:52.440 --> 0:39:55.920
<v Speaker 1>In some cases they're investing in more sustainable agriculture as

0:39:55.960 --> 0:39:58.840
<v Speaker 1>an example, bringing new people into the supply chain that

0:39:58.880 --> 0:40:01.799
<v Speaker 1>weren't participating before, which enables you to be more sustainable,

0:40:01.920 --> 0:40:04.480
<v Speaker 1>bring more diversity into supply chains. So in some ways

0:40:04.480 --> 0:40:08.040
<v Speaker 1>they're actually very aligned. Or also the case where you're

0:40:08.160 --> 0:40:11.760
<v Speaker 1>doing more reuse I know in circular economy actually brings

0:40:11.800 --> 0:40:16.160
<v Speaker 1>down costs, helps supply chain resiliency and improve sustainability. Your

0:40:16.480 --> 0:40:20.200
<v Speaker 1>sweet spot for SAP is mid market, which you know,

0:40:20.640 --> 0:40:24.200
<v Speaker 1>the big you know, large cap companies often get a

0:40:24.280 --> 0:40:25.920
<v Speaker 1>lot of the headlines, a lot of the attention, But

0:40:26.000 --> 0:40:28.480
<v Speaker 1>tell us about the mid cap space, which I think,

0:40:28.880 --> 0:40:32.040
<v Speaker 1>just like small caps, tells us so much about the economy. Yeah,

0:40:32.160 --> 0:40:34.000
<v Speaker 1>thank you for asking, Because most people think s IF

0:40:34.000 --> 0:40:36.759
<v Speaker 1>the only serves the biggest of the world companies, which

0:40:36.800 --> 0:40:39.200
<v Speaker 1>we do, but the majority of our customers are actually

0:40:39.200 --> 0:40:41.480
<v Speaker 1>in mid market, and you know, the things that we're

0:40:41.480 --> 0:40:44.359
<v Speaker 1>seeing big companies amplify when we talk to our mid

0:40:44.440 --> 0:40:47.600
<v Speaker 1>market customers, right when they have little fluxes in revenue

0:40:47.640 --> 0:40:50.799
<v Speaker 1>and it can be devastating impacts on their bottom line,

0:40:51.160 --> 0:40:53.800
<v Speaker 1>and so working with them on how they manage inflation,

0:40:53.920 --> 0:40:57.279
<v Speaker 1>better management own cash flow, better business planning. And the

0:40:57.400 --> 0:41:01.720
<v Speaker 1>nice thing about cloud technology is it gives any size customer,

0:41:01.760 --> 0:41:05.920
<v Speaker 1>but midmarket customers access the same sophisticated business process tools

0:41:06.320 --> 0:41:08.160
<v Speaker 1>as a big company, right, so it really has a

0:41:08.200 --> 0:41:10.759
<v Speaker 1>democratizing effect to it. So we're able to really help

0:41:10.880 --> 0:41:12.920
<v Speaker 1>mid market in the ways we help big customers, but

0:41:13.000 --> 0:41:15.239
<v Speaker 1>in a way that's more agile and cost effective for them.

0:41:16.000 --> 0:41:18.480
<v Speaker 1>What would you say is one of the biggest mistakes

0:41:18.560 --> 0:41:20.880
<v Speaker 1>that you see some of these Not to put it

0:41:21.000 --> 0:41:25.080
<v Speaker 1>on them, but some of these midsize companies making when

0:41:25.160 --> 0:41:28.600
<v Speaker 1>they are struggling and they don't necessarily have access to

0:41:29.680 --> 0:41:32.920
<v Speaker 1>the tools that you offer yet Yeah, I think that

0:41:33.120 --> 0:41:36.359
<v Speaker 1>the biggest mistake is they spend too long running their

0:41:36.360 --> 0:41:41.400
<v Speaker 1>company on Excel and they you know, they're moving spast

0:41:41.440 --> 0:41:43.920
<v Speaker 1>they're trying to be efficient, but they don't realize what

0:41:44.000 --> 0:41:46.080
<v Speaker 1>they're missing out on. And you know, I was actually

0:41:46.120 --> 0:41:49.000
<v Speaker 1>just recently working with a kind of mid size chemical

0:41:49.280 --> 0:41:51.879
<v Speaker 1>company and they waited a long time to move into

0:41:51.880 --> 0:41:55.120
<v Speaker 1>automation of business processes, which it just helps a lot

0:41:55.200 --> 0:41:57.880
<v Speaker 1>of our ound efficiency and decision making. And you know,

0:41:58.000 --> 0:42:01.280
<v Speaker 1>once they spent the time to know want some more modern,

0:42:01.800 --> 0:42:04.560
<v Speaker 1>you know, enterprise resource management, they were able to react

0:42:04.719 --> 0:42:08.200
<v Speaker 1>much more quickly and they saw remediate results, but you

0:42:08.280 --> 0:42:10.120
<v Speaker 1>know they had to go through that journey to get there,

0:42:10.200 --> 0:42:12.160
<v Speaker 1>and then in retrospect they're like, I'm should have done

0:42:12.160 --> 0:42:15.080
<v Speaker 1>this earlier, but it takes time and focus. It does

0:42:15.160 --> 0:42:16.719
<v Speaker 1>remind me a little bit, and we don't have to

0:42:16.800 --> 0:42:19.359
<v Speaker 1>get into this, but it reminds me of FTX using

0:42:19.440 --> 0:42:21.759
<v Speaker 1>quick books. When we all found that out, we were like,

0:42:21.920 --> 0:42:25.239
<v Speaker 1>oh my god, how did you have such a huge

0:42:25.280 --> 0:42:27.120
<v Speaker 1>company and do that. But then we talk to these

0:42:27.160 --> 0:42:29.080
<v Speaker 1>startup guys who are like, if you have a big idea,

0:42:29.239 --> 0:42:31.160
<v Speaker 1>just make it happen and do it. But it sounds

0:42:31.200 --> 0:42:33.600
<v Speaker 1>like I'm I'm hearing from you that you do need

0:42:33.680 --> 0:42:37.279
<v Speaker 1>to focus on the bones and the infrastructure a little

0:42:37.280 --> 0:42:41.040
<v Speaker 1>bit as well. Yeah, really thinking about all these processes. Yeah,

0:42:41.040 --> 0:42:43.200
<v Speaker 1>they're getting it done, but at what costs and what

0:42:43.320 --> 0:42:45.839
<v Speaker 1>are they not getting? And it's oftentimes hard to see

0:42:45.840 --> 0:42:48.279
<v Speaker 1>the opportunity cost or the missed cost of what they're doing.

0:42:49.239 --> 0:42:51.440
<v Speaker 1>But as we work with them, and part of it too,

0:42:51.640 --> 0:42:53.560
<v Speaker 1>is it used to be I mean big and hard

0:42:53.600 --> 0:42:56.279
<v Speaker 1>and expensive to deploy, and you know an ear hear

0:42:56.400 --> 0:42:59.120
<v Speaker 1>you know enterprise resource process right, it used to be

0:42:59.280 --> 0:43:02.200
<v Speaker 1>on the premises, but now the cloud changes that so fundamentally.

0:43:02.239 --> 0:43:04.400
<v Speaker 1>But I think a lot of mid market customers are

0:43:04.400 --> 0:43:06.800
<v Speaker 1>still coming to realize that actually I can get a

0:43:06.880 --> 0:43:10.080
<v Speaker 1>really robust enterprise resource system in place in a couple

0:43:10.080 --> 0:43:12.080
<v Speaker 1>of months. You know, it's not three years and three

0:43:12.160 --> 0:43:14.920
<v Speaker 1>hundred million dollars anymore. Julia tell us about just got

0:43:14.960 --> 0:43:17.560
<v Speaker 1>about a minute or so left here the feedback loops.

0:43:17.560 --> 0:43:20.040
<v Speaker 1>So in other words, you're talking with your clients and customers.

0:43:20.520 --> 0:43:23.120
<v Speaker 1>You're saying that these organizations are feeling the impact of

0:43:23.160 --> 0:43:25.400
<v Speaker 1>a downturn in the economy. So you say about value

0:43:25.400 --> 0:43:28.000
<v Speaker 1>with fewer resources. So how do you go back to

0:43:28.120 --> 0:43:31.919
<v Speaker 1>your creative team or your engineers, when your solutions team

0:43:31.920 --> 0:43:34.160
<v Speaker 1>and say, hey, here's what we need to be doing,

0:43:34.280 --> 0:43:37.880
<v Speaker 1>because this is what the customer demands. Yeah, I think

0:43:37.960 --> 0:43:39.719
<v Speaker 1>the things that the big trends we're hearing from our

0:43:39.760 --> 0:43:42.920
<v Speaker 1>customers are automation, which means, you know, using AI to

0:43:43.000 --> 0:43:46.400
<v Speaker 1>identify where there's inefficiencies and automating that out and helping

0:43:46.480 --> 0:43:49.440
<v Speaker 1>the customer be much more predictive with what's next. Right,

0:43:49.520 --> 0:43:52.400
<v Speaker 1>Like the world's changing fast and all of our whistle

0:43:52.440 --> 0:43:54.960
<v Speaker 1>balls are kind of imperfect these days, and so that

0:43:55.040 --> 0:43:58.560
<v Speaker 1>agility to do different kinds of predictive planning is the

0:43:58.680 --> 0:44:01.200
<v Speaker 1>generative AI move kind of impacting you guys all of

0:44:01.239 --> 0:44:02.680
<v Speaker 1>a sudden, because it does seem like it's all of

0:44:02.680 --> 0:44:06.279
<v Speaker 1>a sudden everybody's radar. Well, we knew it's not brand new, Yeah,

0:44:06.320 --> 0:44:10.239
<v Speaker 1>it has, but it has definitely hugely revolutionary opportunities with it.

0:44:10.400 --> 0:44:12.279
<v Speaker 1>So absolutely looking at how we use it in a

0:44:12.320 --> 0:44:14.480
<v Speaker 1>bunch of our different products, whether it's HR and onboarding

0:44:14.600 --> 0:44:17.200
<v Speaker 1>to customer engagement. All right, gonna leave it there, Hey,

0:44:17.280 --> 0:44:19.960
<v Speaker 1>thank you so much, really appreciate it. Julia White's chief

0:44:20.040 --> 0:44:23.040
<v Speaker 1>Marketing and Solutions Officer at SAP. Joining us via zoom

0:44:23.239 --> 0:44:32.840
<v Speaker 1>from Seattle. You're listening to the Bloomberg Business Week podcast.

0:44:33.120 --> 0:44:36.000
<v Speaker 1>Catch us live weekdays from two to five pm. Eastern

0:44:36.160 --> 0:44:39.520
<v Speaker 1>on Bloomberg Radio The Bloomberg Business a band you two.

0:44:39.800 --> 0:44:42.520
<v Speaker 1>You can also listen live to our flagship New York

0:44:42.560 --> 0:44:46.320
<v Speaker 1>station Just Say Alexa play Bloomberg e Love and thirty.

0:44:48.360 --> 0:44:51.480
<v Speaker 1>I'm so delighted at our next guest, looking forward to

0:44:51.800 --> 0:44:53.839
<v Speaker 1>bringing him in because we want to talk a little

0:44:53.840 --> 0:44:56.759
<v Speaker 1>bit about the startup world. Bloomberg is reported AI has

0:44:56.800 --> 0:44:59.759
<v Speaker 1>been one of the only sectors. We're startups with little art,

0:45:00.040 --> 0:45:02.760
<v Speaker 1>no revenue, have raised huge funding halls even an environment

0:45:02.800 --> 0:45:04.719
<v Speaker 1>where checks are hard to come by. We talked about

0:45:04.760 --> 0:45:08.120
<v Speaker 1>it chat gybt just with our brad Stone, So we

0:45:08.200 --> 0:45:10.719
<v Speaker 1>wanted to get some thoughts about the startup world and

0:45:10.800 --> 0:45:13.279
<v Speaker 1>we bring it someone who has built two unicorns. So

0:45:13.400 --> 0:45:14.840
<v Speaker 1>great to have back with us and here in our

0:45:14.840 --> 0:45:18.320
<v Speaker 1>Bluebird Interactive Brokers Studio, Studio or Levine. He is co

0:45:18.480 --> 0:45:22.280
<v Speaker 1>founder of Ways They of course We're sold to Google

0:45:22.360 --> 0:45:24.520
<v Speaker 1>for more than a billion dollars back in twenty thirteen.

0:45:24.560 --> 0:45:26.879
<v Speaker 1>He was an investor and move It, which Intel bought

0:45:26.960 --> 0:45:29.480
<v Speaker 1>for a billion back in twenty twenty. His book, which

0:45:29.520 --> 0:45:32.160
<v Speaker 1>we recently talked about is fall in Love with the Problem,

0:45:32.320 --> 0:45:36.399
<v Speaker 1>Not the Solution, a handbook for entrepreneurs or so great

0:45:36.400 --> 0:45:38.200
<v Speaker 1>to have you here with Maddie myself. How are you

0:45:38.640 --> 0:45:41.640
<v Speaker 1>thank you really happy to be here. I'm excellent, all right.

0:45:41.680 --> 0:45:43.400
<v Speaker 1>So we're so glad to have you back with us.

0:45:43.800 --> 0:45:45.960
<v Speaker 1>So much to talk about. We've got two nice long

0:45:46.040 --> 0:45:49.200
<v Speaker 1>chunks of time to do it. Talk to us about

0:45:49.239 --> 0:45:51.520
<v Speaker 1>the startup world right now and how you see it,

0:45:51.560 --> 0:45:53.640
<v Speaker 1>because there is a lot of attention on AI, in

0:45:53.719 --> 0:45:58.840
<v Speaker 1>generative AI, courtesy of that Microsoft investment. How do you

0:45:58.920 --> 0:46:01.480
<v Speaker 1>see it? How do you think about it? So we

0:46:01.719 --> 0:46:04.440
<v Speaker 1>startups are here to stay, right at the end of

0:46:04.520 --> 0:46:06.880
<v Speaker 1>the day. There are many startups that are starting from

0:46:06.960 --> 0:46:10.040
<v Speaker 1>the problem and trying to create value through solving a problem,

0:46:10.160 --> 0:46:13.120
<v Speaker 1>and they're here to stay. And at the same time,

0:46:13.280 --> 0:46:17.960
<v Speaker 1>we have seen in their recent years overinflated valuation that

0:46:18.120 --> 0:46:22.080
<v Speaker 1>created some tensions with the parish market that we are

0:46:22.280 --> 0:46:24.279
<v Speaker 1>experiencing in general. And I think just because there was

0:46:24.320 --> 0:46:27.839
<v Speaker 1>so much money floating around out there, a major part

0:46:27.920 --> 0:46:30.640
<v Speaker 1>of it us yes, right, And so for a certain extent,

0:46:30.760 --> 0:46:33.320
<v Speaker 1>I would say, when you are being overwhelmed with amount

0:46:33.360 --> 0:46:36.239
<v Speaker 1>of money, then you are actually urged to spend it

0:46:36.840 --> 0:46:39.960
<v Speaker 1>in order to show progress, and the result is that

0:46:40.120 --> 0:46:43.399
<v Speaker 1>you might be spending it on the wrong things. Well,

0:46:43.520 --> 0:46:46.759
<v Speaker 1>I love to hear you explain it in such a

0:46:46.840 --> 0:46:48.959
<v Speaker 1>simple way, But the way that I always think about

0:46:48.960 --> 0:46:50.520
<v Speaker 1>it is just that's how you get a wee work.

0:46:50.760 --> 0:46:52.719
<v Speaker 1>Is always what I think about because I'm obsessed with

0:46:52.840 --> 0:46:56.600
<v Speaker 1>that story. What do you think is given that, do

0:46:56.680 --> 0:47:00.560
<v Speaker 1>you think that maybe and a higher interest rate environment

0:47:00.680 --> 0:47:04.200
<v Speaker 1>might actually be good news for the startup world? Um?

0:47:05.280 --> 0:47:06.680
<v Speaker 1>You know, at the end of the day, the higher

0:47:06.800 --> 0:47:09.560
<v Speaker 1>interest rate is in order to fight inflation. And over

0:47:09.680 --> 0:47:13.400
<v Speaker 1>the years we have seen that that sort of medicine

0:47:13.520 --> 0:47:15.960
<v Speaker 1>actually works, right, and so we are likely to see

0:47:16.040 --> 0:47:18.960
<v Speaker 1>that until we will see some sort of a slowdown

0:47:19.040 --> 0:47:21.920
<v Speaker 1>in the market and then and then interest rate will

0:47:21.960 --> 0:47:25.239
<v Speaker 1>start to go down again and growth is going to

0:47:25.360 --> 0:47:29.560
<v Speaker 1>come back. But does it make it harder to get funding? Right? Look,

0:47:29.640 --> 0:47:33.080
<v Speaker 1>I describe building a startup in three dimensions. Right, It's

0:47:33.120 --> 0:47:37.360
<v Speaker 1>a long roller coaster journey of failures and it's always

0:47:37.440 --> 0:47:39.360
<v Speaker 1>like that. Right now, if you'll add to that, on

0:47:39.480 --> 0:47:43.319
<v Speaker 1>top of that the environment that is making it even tougher. Um,

0:47:43.480 --> 0:47:46.920
<v Speaker 1>And I would call fundraising as a roller coaster in

0:47:47.040 --> 0:47:49.640
<v Speaker 1>the dark, you don't even know what's coming. And these

0:47:49.719 --> 0:47:53.600
<v Speaker 1>days it's longer and it's harder, and but it was

0:47:53.880 --> 0:47:56.279
<v Speaker 1>longer and harder before as well. Or how many times

0:47:56.320 --> 0:47:59.879
<v Speaker 1>if people say no, no, no, no, hundreds of times,

0:48:00.320 --> 0:48:02.279
<v Speaker 1>hundreds of times, how difficult was it? And were there

0:48:02.360 --> 0:48:05.879
<v Speaker 1>times You're like I'm out of here? You know? One

0:48:05.960 --> 0:48:08.600
<v Speaker 1>of the things that he's going to make entrepreneurs successful

0:48:09.040 --> 0:48:12.120
<v Speaker 1>is the great is the never give up attitude, right,

0:48:12.160 --> 0:48:15.520
<v Speaker 1>And so you will hear no so many times, and

0:48:16.160 --> 0:48:19.319
<v Speaker 1>you might be going home crying, but it will never

0:48:19.480 --> 0:48:22.480
<v Speaker 1>discourage you from your mission. So you kept add it

0:48:23.200 --> 0:48:29.680
<v Speaker 1>obviously many times. But it is interesting because money support

0:48:29.760 --> 0:48:32.840
<v Speaker 1>all these things are necessary. I mean, was there a moment,

0:48:34.040 --> 0:48:36.400
<v Speaker 1>whether it was Ways or something else where you were

0:48:36.480 --> 0:48:38.640
<v Speaker 1>just like, gosh, you know, we've got a couple of

0:48:38.719 --> 0:48:40.399
<v Speaker 1>days left or a couple of weeks left of money

0:48:40.560 --> 0:48:44.240
<v Speaker 1>or or something where you realize something's got to change

0:48:44.520 --> 0:48:46.640
<v Speaker 1>positively in our direction. Or did it never get to

0:48:46.760 --> 0:48:50.800
<v Speaker 1>that point? I would say that, you know, with Ways

0:48:50.920 --> 0:48:53.920
<v Speaker 1>and Movie and ten of other startups that I was

0:48:54.000 --> 0:48:58.120
<v Speaker 1>involved at in all of them, Throughout the journey, we

0:48:58.360 --> 0:49:02.040
<v Speaker 1>ran into the near the end situation right really close

0:49:02.120 --> 0:49:04.719
<v Speaker 1>to the end situation, and in most of it we

0:49:04.800 --> 0:49:07.319
<v Speaker 1>will recover right. So so at the end of the day. Look,

0:49:07.960 --> 0:49:11.319
<v Speaker 1>the persistency and the value that you create is going

0:49:11.400 --> 0:49:14.000
<v Speaker 1>to be paid back. Now, if you don't create value,

0:49:14.000 --> 0:49:17.520
<v Speaker 1>if you don't solve a problem, if you don't figure

0:49:17.560 --> 0:49:21.839
<v Speaker 1>out product market feed, you will die. Unfortunately, you will die.

0:49:22.040 --> 0:49:24.120
<v Speaker 1>You can't just create, right, it's gotta have it's gonna

0:49:24.160 --> 0:49:27.840
<v Speaker 1>have a reason to exactly, yeah, and real value. I

0:49:27.920 --> 0:49:30.160
<v Speaker 1>do wonder if we can also just go back to

0:49:30.239 --> 0:49:31.920
<v Speaker 1>the idea of all of the nose in the room

0:49:31.960 --> 0:49:35.080
<v Speaker 1>really quickly, because it's such a great point in question, Carol,

0:49:35.840 --> 0:49:37.560
<v Speaker 1>I wonder if you can talk about the challenge of

0:49:37.680 --> 0:49:41.280
<v Speaker 1>maybe not being part of the Silicon Valley broke community

0:49:41.400 --> 0:49:43.360
<v Speaker 1>straight away, like a lot of times we talk about this,

0:49:43.719 --> 0:49:47.000
<v Speaker 1>the VC folks who all went to Stanford together investing

0:49:47.040 --> 0:49:49.360
<v Speaker 1>in one another, and you come from a little bit

0:49:49.360 --> 0:49:51.920
<v Speaker 1>of a different background. Was that an added challenge for you?

0:49:52.760 --> 0:49:55.160
<v Speaker 1>So for a second, I would say, Israel might be

0:49:55.520 --> 0:49:58.920
<v Speaker 1>even a better ecosystem than the Silicon Valley for startups, right,

0:49:58.960 --> 0:50:02.840
<v Speaker 1>And so Israel occasionally called startup Nation, and there is

0:50:02.880 --> 0:50:05.480
<v Speaker 1>a good reason for that. The ecosystem is actually very

0:50:05.560 --> 0:50:08.719
<v Speaker 1>supportive and very powerful, and so they are at the

0:50:08.800 --> 0:50:11.000
<v Speaker 1>end of the day, they are more startups per capita

0:50:11.080 --> 0:50:13.040
<v Speaker 1>in Israel than they are in out of place in

0:50:13.120 --> 0:50:17.040
<v Speaker 1>the world, and it turns out to be working beautifully.

0:50:17.120 --> 0:50:18.640
<v Speaker 1>Right at the end of the day, if you start

0:50:18.719 --> 0:50:23.200
<v Speaker 1>in Israel, you might have equal likelihood of being successful.

0:50:23.280 --> 0:50:26.000
<v Speaker 1>Then if you start in the Cilicon Valley. How come

0:50:26.320 --> 0:50:28.279
<v Speaker 1>talk to us a little bit like because I feel

0:50:28.320 --> 0:50:31.640
<v Speaker 1>like we've we've talked a lot over the decade and

0:50:31.719 --> 0:50:36.440
<v Speaker 1>then some about how what a great incubator Israel is

0:50:36.560 --> 0:50:39.440
<v Speaker 1>for so many different types of companies and technologies. So

0:50:39.600 --> 0:50:41.960
<v Speaker 1>what is the difference? I think we just assume everything

0:50:42.080 --> 0:50:45.239
<v Speaker 1>is Silicon Valley still in terms of the narrative, But

0:50:45.400 --> 0:50:48.480
<v Speaker 1>what are the differences? What is it about the environment

0:50:48.520 --> 0:50:52.200
<v Speaker 1>in Israel that attracts or makes it such a fertile

0:50:52.239 --> 0:50:56.759
<v Speaker 1>ground for startups and ideas? So I would start with generalizations, right,

0:50:56.800 --> 0:50:58.279
<v Speaker 1>So at the end of the day, what you want

0:50:58.360 --> 0:51:00.920
<v Speaker 1>we have in an ecosystem that supports startups are actually

0:51:01.000 --> 0:51:07.680
<v Speaker 1>four cornerstones, right, So entrepreneurs, investors, and then engineers and experience.

0:51:07.800 --> 0:51:10.800
<v Speaker 1>These are the four cornerstones. And entrepreneurs will usually go

0:51:10.960 --> 0:51:13.839
<v Speaker 1>into this journey if the fear of failure is low

0:51:13.920 --> 0:51:15.919
<v Speaker 1>and the fear of failure is low in the Silicon Valley,

0:51:15.920 --> 0:51:18.040
<v Speaker 1>and it's low in Israel, and it's actually high in

0:51:18.120 --> 0:51:22.400
<v Speaker 1>many other places. People afraid to fail. The supportive of

0:51:22.560 --> 0:51:27.359
<v Speaker 1>the investors is critical inspired It's the fuel of the ecosystem, right,

0:51:27.400 --> 0:51:30.320
<v Speaker 1>and so you need to hear regulations that enables that.

0:51:30.480 --> 0:51:33.080
<v Speaker 1>In many cases, you need to encourage them. But at

0:51:33.080 --> 0:51:36.080
<v Speaker 1>the end of the day, if you invest in Silicon

0:51:36.239 --> 0:51:39.440
<v Speaker 1>Valley or you invest in Israel from taxation points of view,

0:51:39.480 --> 0:51:41.600
<v Speaker 1>it is going to be the same. So really allowing

0:51:41.680 --> 0:51:45.360
<v Speaker 1>the same thing engineers a lot of engineers in Israel,

0:51:45.440 --> 0:51:49.360
<v Speaker 1>and experience and one of the things that actually growing

0:51:49.520 --> 0:51:52.800
<v Speaker 1>rapidly in Israel. More and more entrepreneurs are paying it

0:51:52.960 --> 0:51:56.799
<v Speaker 1>forward to the community. I'm doing that through the book

0:51:56.840 --> 0:51:59.440
<v Speaker 1>that I'm trying to help enterprise to become more successful.

0:52:00.040 --> 0:52:04.080
<v Speaker 1>But the major difference is actually reside someplace else. Israel

0:52:04.200 --> 0:52:07.520
<v Speaker 1>is in a tough neighborhood. And when you grew up

0:52:07.560 --> 0:52:10.840
<v Speaker 1>in a tough neighorre, you grew up tough, right, And

0:52:10.920 --> 0:52:14.000
<v Speaker 1>so military service is mandatory in Israel. And the result

0:52:14.239 --> 0:52:19.160
<v Speaker 1>is during your three years of military service, you realize

0:52:19.280 --> 0:52:23.200
<v Speaker 1>that giving up is not an option, and you realize

0:52:23.239 --> 0:52:26.600
<v Speaker 1>how to build and work in teams, and the loyalty

0:52:26.640 --> 0:52:29.840
<v Speaker 1>and commitment that you have to the mission is way greater.

0:52:30.080 --> 0:52:33.640
<v Speaker 1>And these actually makes the Israel ecosystem so unique. Did

0:52:33.680 --> 0:52:35.640
<v Speaker 1>you find We've only go about thirty forty seconds and

0:52:35.640 --> 0:52:39.359
<v Speaker 1>then will come back and continue conversation. But your military experience,

0:52:39.960 --> 0:52:43.160
<v Speaker 1>were you often in your pursuit of your companies and

0:52:43.440 --> 0:52:47.600
<v Speaker 1>building of your companies drawing on your experience? Um so

0:52:47.920 --> 0:52:53.239
<v Speaker 1>that was long time ago, right, you know what I'm saying,

0:52:53.280 --> 0:52:55.560
<v Speaker 1>But yeah, absolutely to you. You know, at the end

0:52:55.600 --> 0:53:00.560
<v Speaker 1>of the day, some friends that that I've been doing

0:53:00.640 --> 0:53:03.560
<v Speaker 1>the military military service with them and they are now,

0:53:04.400 --> 0:53:07.880
<v Speaker 1>you know, in different startups of mind and obviously you

0:53:08.080 --> 0:53:10.000
<v Speaker 1>realize that there are a lot of things that you

0:53:10.160 --> 0:53:13.320
<v Speaker 1>have learned over there and you don't pay attention that

0:53:13.400 --> 0:53:17.040
<v Speaker 1>you've learned them there. We are here with Ori Levine,

0:53:17.200 --> 0:53:22.239
<v Speaker 1>co founder of Ways and also a changed your life,

0:53:22.400 --> 0:53:24.560
<v Speaker 1>which changed my life completely because I was living in

0:53:24.640 --> 0:53:27.239
<v Speaker 1>Los Angeles at the time, driving to my like weird

0:53:27.360 --> 0:53:30.560
<v Speaker 1>internships at four am and having Ways help me navigate

0:53:30.600 --> 0:53:32.719
<v Speaker 1>the city. So it was very very critical for me.

0:53:33.480 --> 0:53:35.399
<v Speaker 1>But Oria, I want to talk about how the tech

0:53:35.560 --> 0:53:38.080
<v Speaker 1>has changed because what I think makes Ways so interesting

0:53:38.200 --> 0:53:40.879
<v Speaker 1>is how much it relies on the community, of course,

0:53:40.960 --> 0:53:43.440
<v Speaker 1>to help you understand where the bad traffic is and

0:53:43.560 --> 0:53:47.320
<v Speaker 1>where things things are, you know, difficult that should be avoided.

0:53:47.719 --> 0:53:52.200
<v Speaker 1>How have you seen that community driven technology change over

0:53:52.280 --> 0:53:56.960
<v Speaker 1>the course of your career? So so, crowdsforces is a

0:53:57.080 --> 0:53:59.799
<v Speaker 1>method that is not widely used, but at the end

0:53:59.840 --> 0:54:02.680
<v Speaker 1>of the day, it's the best way to actually gather

0:54:02.920 --> 0:54:05.919
<v Speaker 1>information and gather data. Right. So occasionally we are doing

0:54:06.000 --> 0:54:10.640
<v Speaker 1>that because we're looking at the general behavior. But the

0:54:10.760 --> 0:54:14.000
<v Speaker 1>case of Ways is really unique because we have created

0:54:14.719 --> 0:54:18.600
<v Speaker 1>a paid forward social network of drivers. Right, so you

0:54:18.760 --> 0:54:21.359
<v Speaker 1>report back to the rest of the drivers and help

0:54:21.480 --> 0:54:24.160
<v Speaker 1>them to avoid graphic jams, to avoid speed drafts, to

0:54:24.239 --> 0:54:29.000
<v Speaker 1>avoid accidents and so forth. And in return, you are

0:54:29.040 --> 0:54:32.080
<v Speaker 1>doing the same for the drivers behind you. And so

0:54:32.360 --> 0:54:34.840
<v Speaker 1>this magic that we help the rest of the drivers

0:54:34.880 --> 0:54:39.520
<v Speaker 1>actually turns out to work beautifully and created the best

0:54:39.680 --> 0:54:42.319
<v Speaker 1>driving tool there is. Do you think the other big

0:54:42.400 --> 0:54:46.279
<v Speaker 1>tech companies, social media companies could learn a lesson from that?

0:54:46.440 --> 0:54:49.640
<v Speaker 1>Like we talk a lot about the challenges of social

0:54:49.719 --> 0:54:53.120
<v Speaker 1>media companies Instagram, the way that it's impacting young people, etc.

0:54:53.480 --> 0:54:56.279
<v Speaker 1>Do you think that other big tech companies could learn

0:54:56.440 --> 0:55:01.160
<v Speaker 1>from that community helping each other energy. So I think

0:55:01.239 --> 0:55:03.920
<v Speaker 1>that you know, Ways is all goodness in some of

0:55:03.960 --> 0:55:07.040
<v Speaker 1>the other social networks, it's not necessarily the case, right,

0:55:07.080 --> 0:55:12.480
<v Speaker 1>And occasionally we are seeing overuse by in particular younger generations,

0:55:12.520 --> 0:55:14.640
<v Speaker 1>and you look at it from the outside and say, no, no, no,

0:55:14.760 --> 0:55:17.640
<v Speaker 1>there is something wrong here. Right, It's nearly impossible that

0:55:17.680 --> 0:55:20.040
<v Speaker 1>they're spending so much time or this is so important

0:55:20.120 --> 0:55:25.880
<v Speaker 1>for them that they might be leaving or dying by that.

0:55:26.920 --> 0:55:29.840
<v Speaker 1>And I think that the essence of all businesses in

0:55:29.920 --> 0:55:33.560
<v Speaker 1>the world should be very simple. Create value, and then

0:55:33.640 --> 0:55:35.920
<v Speaker 1>the value that you're going to get out of that

0:55:36.160 --> 0:55:39.640
<v Speaker 1>is a derivative of the value that you create. You know.

0:55:39.719 --> 0:55:43.000
<v Speaker 1>The thing I love. You know, I've talked with Kathy

0:55:43.000 --> 0:55:46.000
<v Speaker 1>Wood a lot of our canvest you know, this whole

0:55:46.040 --> 0:55:48.200
<v Speaker 1>idea of innovation disruption, and I think it gets thrown

0:55:48.239 --> 0:55:50.360
<v Speaker 1>around a lot, But this whole idea of a company

0:55:50.440 --> 0:55:55.359
<v Speaker 1>like yourself, like creating Ways totally went after the establishment

0:55:55.719 --> 0:55:57.680
<v Speaker 1>and change the way we do things. Uber did it

0:55:57.760 --> 0:56:00.520
<v Speaker 1>with driving right and getting a car. It's like, just

0:56:00.800 --> 0:56:04.359
<v Speaker 1>there are better ways, different ways, substantially changing the way

0:56:04.440 --> 0:56:07.640
<v Speaker 1>we live and work. If you will, how do you

0:56:08.160 --> 0:56:11.360
<v Speaker 1>look at at the future and what kind of catches

0:56:11.400 --> 0:56:15.080
<v Speaker 1>your attention about things that you think, Okay, this two

0:56:15.160 --> 0:56:17.320
<v Speaker 1>could really change the way we do things in a

0:56:17.400 --> 0:56:21.160
<v Speaker 1>better way. So you're right. Disruption is not about technology.

0:56:21.200 --> 0:56:23.680
<v Speaker 1>It's about changing behavior. Right at the end of the day,

0:56:23.800 --> 0:56:27.480
<v Speaker 1>changing the market ecplibrium. Now, if you look at the

0:56:27.600 --> 0:56:30.359
<v Speaker 1>pace of innovation, and if we will have a time

0:56:30.440 --> 0:56:32.720
<v Speaker 1>machine and I will send you back into two thousand

0:56:32.800 --> 0:56:35.319
<v Speaker 1>and seven, that means that I'm going to take away

0:56:35.400 --> 0:56:40.440
<v Speaker 1>ways from you and Uber and your iPhone and Netflix

0:56:40.960 --> 0:56:44.120
<v Speaker 1>and pretty much everything that you're using every day. Right,

0:56:44.160 --> 0:56:46.680
<v Speaker 1>So it's unclear that we will survive, right, right, This

0:56:46.920 --> 0:56:49.320
<v Speaker 1>is how fast things are changing. In fact, if you

0:56:49.440 --> 0:56:51.320
<v Speaker 1>try to ask yourself, so what does it mean about

0:56:51.320 --> 0:56:54.120
<v Speaker 1>the future. So for a second, I will make the

0:56:54.200 --> 0:56:56.839
<v Speaker 1>following statement, Right a decade from now, if you think

0:56:56.880 --> 0:56:59.760
<v Speaker 1>of the top ten companies of the world, right sop

0:57:00.120 --> 0:57:03.600
<v Speaker 1>and Amazon and Microsoft and Google and Facebook and Tesla

0:57:03.680 --> 0:57:06.680
<v Speaker 1>and whatever, and ask yourself which one is going to

0:57:06.800 --> 0:57:09.960
<v Speaker 1>be in the top ten a decade from now. Now,

0:57:10.040 --> 0:57:12.200
<v Speaker 1>the answer is that we don't know, but only five.

0:57:13.480 --> 0:57:15.680
<v Speaker 1>If we would know, then I will tell you you

0:57:15.760 --> 0:57:18.000
<v Speaker 1>know what sells short on those that are not, and

0:57:18.120 --> 0:57:20.240
<v Speaker 1>this is it, right, and we are done, but we

0:57:20.320 --> 0:57:23.160
<v Speaker 1>don't know. The more interesting perspective is going to be

0:57:23.480 --> 0:57:26.640
<v Speaker 1>which one which companies are going to take their place

0:57:27.160 --> 0:57:30.600
<v Speaker 1>in the top ten, some of those you haven't heard

0:57:30.640 --> 0:57:34.200
<v Speaker 1>the name yet. This is how fast things are changing, right.

0:57:34.280 --> 0:57:36.920
<v Speaker 1>So in particular, you look at AI today and you say,

0:57:37.000 --> 0:57:41.520
<v Speaker 1>wait a minute, this is actually entering into our radar

0:57:42.320 --> 0:57:44.880
<v Speaker 1>two months ago. Right before that, you never heard about

0:57:45.000 --> 0:57:47.440
<v Speaker 1>chat Gypt or GPT in general, even though that the

0:57:47.480 --> 0:57:51.920
<v Speaker 1>technology is being developed for a long while now. But

0:57:52.080 --> 0:57:55.880
<v Speaker 1>all of a sudden, we are experiencing some sort of

0:57:56.040 --> 0:57:58.800
<v Speaker 1>change of behaviors, right. And the change of behavior is

0:57:58.840 --> 0:58:01.600
<v Speaker 1>not whether or not the technology is good or not good,

0:58:01.720 --> 0:58:04.000
<v Speaker 1>or good enough or not good enough. It's not about

0:58:04.040 --> 0:58:07.120
<v Speaker 1>that's about the fact that there are some people that

0:58:07.280 --> 0:58:10.320
<v Speaker 1>are going to CHET GPT before they go to Google.

0:58:11.040 --> 0:58:14.560
<v Speaker 1>And when this happens, that changed the behavior. Right now,

0:58:14.680 --> 0:58:16.760
<v Speaker 1>in reality, you would say, wait a minute, it's not

0:58:16.840 --> 0:58:20.600
<v Speaker 1>good enough. And actually, instead of getting multipled perspectives on

0:58:20.720 --> 0:58:24.240
<v Speaker 1>the search of Google and then you can actually choose

0:58:24.320 --> 0:58:26.600
<v Speaker 1>the one that makes sense for you, You're going to

0:58:26.640 --> 0:58:29.600
<v Speaker 1>get one and it's going to be written in a

0:58:29.680 --> 0:58:32.280
<v Speaker 1>beautiful way that it makes perfect sense, even though that

0:58:32.400 --> 0:58:36.120
<v Speaker 1>it might not, but it's still the case right now.

0:58:36.200 --> 0:58:37.920
<v Speaker 1>The reality is that you look around it and what

0:58:38.080 --> 0:58:40.000
<v Speaker 1>happened in the market, and you say, wait a minute,

0:58:40.040 --> 0:58:43.040
<v Speaker 1>Google just announce their own right, So obviously they haven't

0:58:43.120 --> 0:58:45.600
<v Speaker 1>built it in the last two months, right, they have

0:58:45.800 --> 0:58:49.200
<v Speaker 1>built it for a long while, and now they realize

0:58:49.240 --> 0:58:52.360
<v Speaker 1>that maybe even if it's not ready, we have to

0:58:52.400 --> 0:58:54.640
<v Speaker 1>go to the market with that, because otherwise we might

0:58:54.680 --> 0:58:58.600
<v Speaker 1>be missing the opportunity here. And they're not the only one, right,

0:58:58.640 --> 0:59:01.240
<v Speaker 1>So all of a sudden, there is a realizations that, okay,

0:59:01.360 --> 0:59:03.880
<v Speaker 1>change is likely to happen in the market in the

0:59:04.000 --> 0:59:10.400
<v Speaker 1>way that we are generating texts possibly searching for information definitely,

0:59:11.960 --> 0:59:14.320
<v Speaker 1>because you're going to get nicer results. Right if you

0:59:14.440 --> 0:59:17.800
<v Speaker 1>search Google, you're going to get whatever some other actually

0:59:17.920 --> 0:59:21.640
<v Speaker 1>generated in a single web page. But if you use

0:59:21.800 --> 0:59:27.040
<v Speaker 1>the language regeneration, then you're going to end with something

0:59:27.120 --> 0:59:30.000
<v Speaker 1>that is written beautifully and you might like it. So

0:59:30.200 --> 0:59:33.080
<v Speaker 1>all the time that we're spending since Microsoft, the news

0:59:33.120 --> 0:59:35.840
<v Speaker 1>of Microsoft in their investment has come out, it's smart

0:59:35.920 --> 0:59:37.960
<v Speaker 1>for us to be focusing on this because there's a

0:59:38.040 --> 0:59:40.400
<v Speaker 1>lot of smart companies that are focusing on this, and

0:59:40.560 --> 0:59:44.720
<v Speaker 1>so it has the power to dramatically impact our behavior

0:59:44.960 --> 0:59:48.760
<v Speaker 1>or already is in my mind, definitely yes. And it's

0:59:48.760 --> 0:59:51.960
<v Speaker 1>still a long journey for CHET, GPT and anyone else

0:59:52.040 --> 0:59:59.080
<v Speaker 1>that is doing AI and MGPT language regeneration. There is

0:59:59.120 --> 1:00:02.400
<v Speaker 1>still a long way to go. So if Google hired

1:00:02.440 --> 1:00:05.840
<v Speaker 1>you right now as a consultant specifically on its rollout

1:00:05.960 --> 1:00:10.040
<v Speaker 1>of its chat GPT, what would your biggest piece of

1:00:10.080 --> 1:00:13.000
<v Speaker 1>advice be about how they could corner that area of

1:00:13.080 --> 1:00:17.640
<v Speaker 1>the market faster, faster, even if it's not good. Look,

1:00:18.240 --> 1:00:20.400
<v Speaker 1>everything that you go to the market, you go with

1:00:20.520 --> 1:00:22.880
<v Speaker 1>something that is not ready, Like you go with not

1:00:23.040 --> 1:00:25.640
<v Speaker 1>good enough first and then you eat rate with the

1:00:25.760 --> 1:00:28.160
<v Speaker 1>feedbacks that you get from the users on for justice

1:00:28.160 --> 1:00:29.720
<v Speaker 1>all the time. Right, they throw it out there and

1:00:29.760 --> 1:00:31.800
<v Speaker 1>we all play with it. Ways was not good enough

1:00:31.840 --> 1:00:34.840
<v Speaker 1>at the beginning, right, so, and there were multiple iterations

1:00:34.920 --> 1:00:37.640
<v Speaker 1>until it became good enough. And when it's good enough,

1:00:37.760 --> 1:00:39.920
<v Speaker 1>then this is where you are going to win the market.

1:00:40.320 --> 1:00:43.120
<v Speaker 1>So at the end of the day, now they could

1:00:43.160 --> 1:00:45.440
<v Speaker 1>have done that faster, right, but they actually look at

1:00:45.480 --> 1:00:48.520
<v Speaker 1>the disruption as a threat and the real way to

1:00:48.600 --> 1:00:53.000
<v Speaker 1>look at disruption is as an opportunity because if you

1:00:53.120 --> 1:00:56.400
<v Speaker 1>take Uber for example, Uber is an amazing example of disruption.

1:00:56.480 --> 1:00:59.720
<v Speaker 1>Before that, we only had taxi drivers. That's it. Right now,

1:00:59.800 --> 1:01:03.280
<v Speaker 1>the market today is ten times bigger than it was before,

1:01:03.440 --> 1:01:06.840
<v Speaker 1>ten times bigger for on demand trips. Right in this

1:01:07.000 --> 1:01:09.720
<v Speaker 1>ten times bigger market, there is room for Uber and

1:01:09.920 --> 1:01:12.960
<v Speaker 1>Lift and Grab in ninety nine taxi and there are

1:01:13.040 --> 1:01:16.600
<v Speaker 1>three times bigger room for taxi drivers. So disruption is

1:01:16.640 --> 1:01:19.360
<v Speaker 1>actually creating an opportunity because what we are saying about

1:01:19.400 --> 1:01:22.880
<v Speaker 1>disruption is that it changed the market tech flibrium. Now,

1:01:22.960 --> 1:01:25.800
<v Speaker 1>by definition the market tech flibrium, then new one is

1:01:25.840 --> 1:01:28.120
<v Speaker 1>better than the previous one, because otherwise the market will

1:01:28.200 --> 1:01:30.480
<v Speaker 1>not go there. Yeah. No, it's really fascinating, right. It

1:01:30.520 --> 1:01:34.200
<v Speaker 1>didn't just displace. It actually grew a market so exactly

1:01:34.520 --> 1:01:37.520
<v Speaker 1>an access and behavior. So people who didn't necessarily order

1:01:37.600 --> 1:01:40.360
<v Speaker 1>cars to do things of a sudden, they could exactly

1:01:41.960 --> 1:01:45.400
<v Speaker 1>so interesting or so go go, go, no go twenty seconds,

1:01:45.440 --> 1:01:47.840
<v Speaker 1>thirty seconds. What's the next problem you're working on? God

1:01:47.880 --> 1:01:52.640
<v Speaker 1>be quick? So you know, I'm really proud of my books.

1:01:52.840 --> 1:01:55.040
<v Speaker 1>Steve Wasn't, a co founder of Apple, called that the

1:01:55.120 --> 1:01:58.480
<v Speaker 1>bible for entrepreneurs. And I think that this has this

1:01:58.680 --> 1:02:00.760
<v Speaker 1>is going to have a bigger impact in all of

1:02:00.840 --> 1:02:03.800
<v Speaker 1>my startups because it's going to help entrepreneurs to become

1:02:03.840 --> 1:02:05.760
<v Speaker 1>more successful. We were saying a lot of people didn't

1:02:05.760 --> 1:02:07.800
<v Speaker 1>have a playbook, right, and now they do have a playbook,

1:02:07.840 --> 1:02:09.440
<v Speaker 1>thanks to you. Because the book is called fall in

1:02:09.520 --> 1:02:12.480
<v Speaker 1>Love with the Problem, not the solution, a handbook for entrepreneurs.

1:02:12.640 --> 1:02:15.720
<v Speaker 1>Or it was so great to have you back in studios.

1:02:15.760 --> 1:02:18.440
<v Speaker 1>Welcome anytime, so come back soon. Thank you. I really

1:02:18.480 --> 1:02:21.120
<v Speaker 1>appreciate it. Or Levin, he's co founder of Ways. As

1:02:21.160 --> 1:02:23.000
<v Speaker 1>we mentioned that book fall in Love with the Problem,

1:02:23.080 --> 1:02:25.840
<v Speaker 1>not the solution of handbook for entrepreneurs, but it's so true, right,

1:02:26.040 --> 1:02:29.160
<v Speaker 1>figure out a problem, yeah, watch the market size or

1:02:29.480 --> 1:02:33.120
<v Speaker 1>look for the market and then go at it. Or

1:02:33.200 --> 1:02:36.840
<v Speaker 1>of course inner Bloomberg Interactive Broker Studio. You're listening to

1:02:36.920 --> 1:02:40.760
<v Speaker 1>the Bloomberg Business Week podcast. Catch us live weekdays from

1:02:40.800 --> 1:02:44.200
<v Speaker 1>two to five pm Eastern on Bloomberg Radio, The Bloomberg

1:02:44.280 --> 1:02:47.200
<v Speaker 1>Business a band you two. You can also listen live

1:02:47.320 --> 1:02:50.919
<v Speaker 1>to our flagship New York station Just Say Alexa play

1:02:51.040 --> 1:02:54.680
<v Speaker 1>Bloomberg e Love and Verdi. I did come across a

1:02:54.800 --> 1:02:59.280
<v Speaker 1>research note that talked about online gambling in the betting market. Globally,

1:02:59.680 --> 1:03:01.960
<v Speaker 1>the eyes and shared exceed one hundred and fourteen billion

1:03:02.000 --> 1:03:04.880
<v Speaker 1>by twenty twenty eight, growing at a compound annual growth

1:03:04.960 --> 1:03:07.919
<v Speaker 1>rate of nearly eleven percent. So we've got a great

1:03:07.960 --> 1:03:10.240
<v Speaker 1>guest to talk about it. He's here in our Bloomberg

1:03:10.240 --> 1:03:14.280
<v Speaker 1>Interactive Broker studio, Charles Gillespie excuse me, as co founder

1:03:14.360 --> 1:03:17.520
<v Speaker 1>and CEO of the publicly traded SmallCap Gambling dot Com

1:03:17.640 --> 1:03:20.640
<v Speaker 1>Group Limited. They operate in US, Ireland and Malta. They

1:03:20.640 --> 1:03:23.240
<v Speaker 1>are across the globe. You might know some of their

1:03:23.320 --> 1:03:27.440
<v Speaker 1>sites including Gambling dot com, Bookies dot com, and rhodowire

1:03:27.560 --> 1:03:30.000
<v Speaker 1>dot com. Again, like I said, he's in studio with

1:03:30.080 --> 1:03:33.200
<v Speaker 1>Maddie and myself. How are you. I'm very well, happy

1:03:33.240 --> 1:03:35.040
<v Speaker 1>to be here today. Well, tell us a little bit

1:03:35.040 --> 1:03:37.280
<v Speaker 1>about your business in the industry and what you're seeing

1:03:37.440 --> 1:03:41.000
<v Speaker 1>in the last year or so. Our business is doing

1:03:41.120 --> 1:03:43.640
<v Speaker 1>very well, and the entire industry over the last several

1:03:43.760 --> 1:03:47.400
<v Speaker 1>years has shifted its focus away from Europe, which is

1:03:47.480 --> 1:03:50.920
<v Speaker 1>kind of the historical home of regulated gambling, toward the

1:03:51.040 --> 1:03:53.600
<v Speaker 1>United States, as the US has become the center of

1:03:53.680 --> 1:03:57.160
<v Speaker 1>gravity in this global industry and the growth is just

1:03:57.200 --> 1:03:59.560
<v Speaker 1>a phenomenal you know what's phenomenal? Give us an idea?

1:03:59.640 --> 1:04:03.880
<v Speaker 1>Can you give some Paul Parks? Uh, well, you've got

1:04:04.160 --> 1:04:06.640
<v Speaker 1>I think it's already up to something like ten billion

1:04:06.840 --> 1:04:09.120
<v Speaker 1>in the US and if you look back three four

1:04:09.240 --> 1:04:11.680
<v Speaker 1>five years, it was sub one billion. But what kind

1:04:11.680 --> 1:04:14.800
<v Speaker 1>of growth are you seeing on your sites? Well? We uh,

1:04:14.920 --> 1:04:19.200
<v Speaker 1>we delivered growth of one hundred percent and nearly one

1:04:19.280 --> 1:04:23.160
<v Speaker 1>hundred percent in Q three and in the US, and um,

1:04:23.600 --> 1:04:25.320
<v Speaker 1>the US has been been huge for us. You know,

1:04:25.400 --> 1:04:27.680
<v Speaker 1>it's really you know, our story kind of mirrors the

1:04:28.000 --> 1:04:31.280
<v Speaker 1>global story for the industry. Um. When we started the

1:04:31.320 --> 1:04:34.760
<v Speaker 1>business coming off a lower levels exactly, you know, coming

1:04:34.840 --> 1:04:38.800
<v Speaker 1>off of essentially nothing, you know, four or five years ago. Um,

1:04:39.440 --> 1:04:42.360
<v Speaker 1>when we started this business back in the day, there

1:04:42.480 --> 1:04:45.440
<v Speaker 1>was no regulated online gambling in the United States. So

1:04:45.600 --> 1:04:48.440
<v Speaker 1>we left and we ended up building one of the

1:04:48.520 --> 1:04:53.120
<v Speaker 1>most important affiliate marketing businesses in the industry, based in

1:04:53.480 --> 1:04:56.480
<v Speaker 1>Europe with a with our biggest office in Ireland and

1:04:56.520 --> 1:05:00.720
<v Speaker 1>our biggest markets really being the UK and in Ireland.

1:05:01.120 --> 1:05:05.160
<v Speaker 1>And then slow, slow and steady things started to change

1:05:05.200 --> 1:05:07.560
<v Speaker 1>in the US. You know, you actually got online casino

1:05:07.640 --> 1:05:11.200
<v Speaker 1>gaming in New Jersey nearly ten years ago already, h

1:05:11.280 --> 1:05:14.919
<v Speaker 1>and that was a big deal. Um, we didn't really

1:05:15.000 --> 1:05:19.280
<v Speaker 1>see that, you know, spreading across the United States ten

1:05:19.360 --> 1:05:21.440
<v Speaker 1>years ago, and it didn't. It took. It took a

1:05:21.520 --> 1:05:25.000
<v Speaker 1>number of years before the dam broke, and the dam

1:05:25.080 --> 1:05:29.240
<v Speaker 1>broke in twenty eighteen when the Supreme Court issued a

1:05:29.360 --> 1:05:35.439
<v Speaker 1>ruling that invalidated this this nineteen nineties era sports betting ban,

1:05:36.160 --> 1:05:39.720
<v Speaker 1>and that created the climate for what we've seen today

1:05:39.800 --> 1:05:42.840
<v Speaker 1>with with regulated sports betting now rolling out, you know,

1:05:42.960 --> 1:05:46.480
<v Speaker 1>across the US twenty plus states already with online sports betting,

1:05:46.560 --> 1:05:49.440
<v Speaker 1>and you know, it's it's it's a states rights issue, right,

1:05:49.520 --> 1:05:51.680
<v Speaker 1>so each each individual state is for you to kind

1:05:51.720 --> 1:05:53.720
<v Speaker 1>of do it the way they want. And I means

1:05:53.720 --> 1:05:56.880
<v Speaker 1>your growth basically just banking on that, like just the

1:05:57.040 --> 1:06:00.720
<v Speaker 1>growth going across the United States. Yeah, we had a profitable,

1:06:00.840 --> 1:06:04.360
<v Speaker 1>high margin, high growth business before any of this, and

1:06:04.520 --> 1:06:07.720
<v Speaker 1>then you layer on this this incredible growth in the

1:06:07.800 --> 1:06:09.920
<v Speaker 1>United States and it you know, it obviously gets very

1:06:10.160 --> 1:06:14.600
<v Speaker 1>very exciting. New York sports betting regulated, you know over

1:06:14.640 --> 1:06:17.560
<v Speaker 1>a year ago already that was the biggest launch to

1:06:17.720 --> 1:06:23.040
<v Speaker 1>date in the United States. But the real prize that's

1:06:23.080 --> 1:06:28.320
<v Speaker 1>going to come for the industry here is online casino games, right,

1:06:28.440 --> 1:06:32.000
<v Speaker 1>which is frankly as a very different margin profile. You know,

1:06:32.040 --> 1:06:34.000
<v Speaker 1>if you think about sports betting, it's actually quite a

1:06:34.040 --> 1:06:37.959
<v Speaker 1>low margin product. Typically. I don't know a ton about

1:06:38.000 --> 1:06:40.080
<v Speaker 1>this industry. I mean, I know generally, but so what's

1:06:40.120 --> 1:06:42.600
<v Speaker 1>the what's the margin the sports betting? Well, if you

1:06:42.800 --> 1:06:45.920
<v Speaker 1>if you think about think about it this way, think

1:06:45.920 --> 1:06:50.800
<v Speaker 1>about player values. You know, an online sports betting uh

1:06:51.240 --> 1:06:55.640
<v Speaker 1>player is worth you know, probably a thousand to two

1:06:55.720 --> 1:06:59.480
<v Speaker 1>thousand plus depending on the operator. And that's how much

1:06:59.520 --> 1:07:02.000
<v Speaker 1>there betting. What do you mean by that? That's that's

1:07:02.040 --> 1:07:04.120
<v Speaker 1>what the lifetime value of the player would be to

1:07:04.240 --> 1:07:08.880
<v Speaker 1>the online gambling operator that through the door. Um, and

1:07:09.160 --> 1:07:11.400
<v Speaker 1>you know we're in the business of referring players to

1:07:11.480 --> 1:07:14.320
<v Speaker 1>the operators, right, so they pay us something. Not they

1:07:14.360 --> 1:07:16.680
<v Speaker 1>don't pay us the entire lifetime value of the player,

1:07:16.720 --> 1:07:19.400
<v Speaker 1>of course, but it's a very healthy proportion of that.

1:07:19.600 --> 1:07:23.040
<v Speaker 1>And when you compare sports betting to online casino, online

1:07:23.080 --> 1:07:28.080
<v Speaker 1>casino is roughly twice the value. Okay, of course, there's

1:07:28.080 --> 1:07:30.320
<v Speaker 1>not as many people that play online casino has been

1:07:30.360 --> 1:07:32.960
<v Speaker 1>on sports. It's a more kind of niche products where

1:07:33.280 --> 1:07:36.160
<v Speaker 1>sports betting is quite you know, mass market. Everybody can

1:07:36.240 --> 1:07:38.760
<v Speaker 1>wrap their head around sports betting, but an online casino,

1:07:39.040 --> 1:07:41.960
<v Speaker 1>the volume I would assume like there are people who

1:07:42.040 --> 1:07:44.720
<v Speaker 1>just play it over and over again. Absolutely, and you

1:07:44.760 --> 1:07:48.880
<v Speaker 1>know that's that's how the gambling industry works. It's part

1:07:48.920 --> 1:07:51.560
<v Speaker 1>of it is the odds. Part, part of it is

1:07:51.640 --> 1:07:53.880
<v Speaker 1>that house edge. But but you know the other part

1:07:53.920 --> 1:07:56.520
<v Speaker 1>of it which people forget is it's how many times

1:07:56.600 --> 1:07:59.240
<v Speaker 1>you pull that lever. If you only pull it once,

1:08:00.080 --> 1:08:02.320
<v Speaker 1>even if the house edge is very high, it's not

1:08:02.640 --> 1:08:04.520
<v Speaker 1>such a brilliant business. But if you pull that lever

1:08:04.640 --> 1:08:06.920
<v Speaker 1>a lot, even if the house edge is very very low,

1:08:07.000 --> 1:08:10.560
<v Speaker 1>like it is in slots, it's a fantastic business, and

1:08:10.680 --> 1:08:13.600
<v Speaker 1>make it up on just the frequency. Yeah, where does

1:08:13.760 --> 1:08:17.560
<v Speaker 1>the macroeconomic issue come into play with that? Because you know,

1:08:17.640 --> 1:08:19.200
<v Speaker 1>we keep talking about whether or not we're heading to

1:08:19.240 --> 1:08:23.400
<v Speaker 1>a recession this year. Is that concerning for the gambling industry? No,

1:08:24.240 --> 1:08:27.000
<v Speaker 1>do people gamble more when the economy is bad. It's

1:08:27.040 --> 1:08:31.080
<v Speaker 1>not that people gamble more, it's that the activity is

1:08:31.520 --> 1:08:36.639
<v Speaker 1>largely resilient to the economy. Even in fairly mature online

1:08:36.680 --> 1:08:39.200
<v Speaker 1>gambling markets, you know, you look at the UK, which

1:08:39.240 --> 1:08:42.519
<v Speaker 1>has had regulated online gambling for fifteen years, you know,

1:08:42.640 --> 1:08:44.679
<v Speaker 1>and that and even in the UK, it's still growing

1:08:44.760 --> 1:08:47.800
<v Speaker 1>by eight or nine percent a year um. And in

1:08:47.880 --> 1:08:51.040
<v Speaker 1>the US the growth is so spectacular that any any

1:08:51.120 --> 1:08:55.040
<v Speaker 1>sort of headwind, which there isn't really even if there

1:08:55.160 --> 1:08:57.000
<v Speaker 1>was a headwind, you probably wouldn't even see it, and

1:08:57.240 --> 1:08:59.639
<v Speaker 1>you don't given you yeah, you wouldn't feel it. Given

1:08:59.680 --> 1:09:02.040
<v Speaker 1>the over all growth. What's the biggest thing in the

1:09:02.200 --> 1:09:05.160
<v Speaker 1>US that drives people that? And like for the Rihanna

1:09:05.240 --> 1:09:07.400
<v Speaker 1>concert that some people call the super Bowl, was that

1:09:07.560 --> 1:09:11.840
<v Speaker 1>a huge push for you guys? Is it stuff like that? Absolutely? Um.

1:09:12.160 --> 1:09:15.519
<v Speaker 1>Player acquisition around sports betting is very event driven and

1:09:15.760 --> 1:09:18.120
<v Speaker 1>you know there is no bigger event than the sport

1:09:18.400 --> 1:09:22.639
<v Speaker 1>than the Super Bowl. So um, you know, March Madness

1:09:22.800 --> 1:09:25.720
<v Speaker 1>is also coming up in a very very important time

1:09:25.760 --> 1:09:28.240
<v Speaker 1>of the year for for player acquisition. Charles, how many

1:09:28.280 --> 1:09:32.360
<v Speaker 1>people these player acquisitions could be you could be, Carol,

1:09:32.520 --> 1:09:35.000
<v Speaker 1>exactly how many come in like on the Super Bowl?

1:09:35.040 --> 1:09:38.280
<v Speaker 1>Can you give us an idea range? Well, you know,

1:09:38.439 --> 1:09:44.439
<v Speaker 1>companies like ours would refer um, you know, in any

1:09:44.520 --> 1:09:47.960
<v Speaker 1>given month, we're referring you know, over ten thousand new

1:09:48.240 --> 1:09:53.200
<v Speaker 1>depositing customers an average. Um, yeah, I mean sometimes it's

1:09:53.240 --> 1:09:57.680
<v Speaker 1>it's substantially more than that. But but you know, when

1:09:57.720 --> 1:10:01.400
<v Speaker 1>you think about our business model, the the online gambling operators,

1:10:01.439 --> 1:10:04.960
<v Speaker 1>they only pay us when we've delivered a customer to

1:10:05.120 --> 1:10:09.760
<v Speaker 1>their door who has signed up, been verified, has deposited,

1:10:10.040 --> 1:10:13.000
<v Speaker 1>and has made a bet in a regulated state. So

1:10:13.120 --> 1:10:17.800
<v Speaker 1>if the value proposition we provide to them is crystal clear.

1:10:17.960 --> 1:10:19.960
<v Speaker 1>And and you know, there's a lot of talk these

1:10:20.000 --> 1:10:22.160
<v Speaker 1>days about so you've checked all those boxes before you

1:10:22.200 --> 1:10:26.240
<v Speaker 1>pass them on. Well, that's their job that they need

1:10:26.280 --> 1:10:29.000
<v Speaker 1>to do that, but they don't owe us any money

1:10:29.200 --> 1:10:31.640
<v Speaker 1>until they've they've cleared all those checks. Do most of

1:10:31.720 --> 1:10:37.160
<v Speaker 1>those people clear no? Like like like yeah, I'm just curious,

1:10:37.240 --> 1:10:40.840
<v Speaker 1>like is it half? I mean, it's tough to speak

1:10:40.880 --> 1:10:43.519
<v Speaker 1>to you know, each step in the process, but you know,

1:10:43.680 --> 1:10:44.920
<v Speaker 1>a lot of one of one of the issues, a

1:10:44.960 --> 1:10:46.479
<v Speaker 1>lot of people sign up but they're not in a

1:10:46.560 --> 1:10:49.040
<v Speaker 1>regulated state. You know, if you're in California and you

1:10:49.120 --> 1:10:52.320
<v Speaker 1>sign up for DraftKings, you can't bet, you know, and

1:10:52.479 --> 1:10:54.240
<v Speaker 1>and and that you know. But if you if you

1:10:54.320 --> 1:10:56.000
<v Speaker 1>hop on a plane and you come to New York

1:10:56.080 --> 1:11:00.519
<v Speaker 1>for whatever reason, then you can. So. A lot of

1:11:00.600 --> 1:11:04.360
<v Speaker 1>it is really education, and historically there has been challenges

1:11:04.400 --> 1:11:07.599
<v Speaker 1>with payments, you know not you know, especially a couple

1:11:07.680 --> 1:11:09.439
<v Speaker 1>of years ago, a lot of US banks just did

1:11:09.520 --> 1:11:15.360
<v Speaker 1>not differentiate between illegal offshore online gambling and actually regulated

1:11:15.439 --> 1:11:19.400
<v Speaker 1>tax paying legal onshore gambling. So you said on average

1:11:19.400 --> 1:11:23.960
<v Speaker 1>about ten thousand that you're passing on. I understand it.

1:11:25.160 --> 1:11:28.880
<v Speaker 1>It's usually it could be a lot more than that

1:11:29.000 --> 1:11:31.400
<v Speaker 1>in any given month, but on super Bowl, so like

1:11:31.520 --> 1:11:33.719
<v Speaker 1>at a super Bowl leading up to the Super Bowl,

1:11:34.360 --> 1:11:37.640
<v Speaker 1>is it five times that amount? I understand over a

1:11:37.720 --> 1:11:41.800
<v Speaker 1>lot it's going to even out, but yeah, uh yeah,

1:11:42.080 --> 1:11:45.600
<v Speaker 1>or if it's March madness, substantially more. We were we

1:11:45.760 --> 1:11:48.320
<v Speaker 1>haven't even reported Bloomberg. Did they tell you we like numbers?

1:11:48.479 --> 1:11:51.640
<v Speaker 1>We love a number. We're just kidding. Will report Q

1:11:51.880 --> 1:11:55.360
<v Speaker 1>four on March twenty three, and you know, we'll give

1:11:55.400 --> 1:11:57.400
<v Speaker 1>a little color on on Q one at that point

1:11:57.439 --> 1:11:59.840
<v Speaker 1>as well. I'm sure twenty seconds left. It sounds very rosy.

1:12:00.000 --> 1:12:03.360
<v Speaker 1>You seem like growth is coming, especially as regulations ease. Um.

1:12:03.479 --> 1:12:06.080
<v Speaker 1>Twenty seconds, What is the one tricky thing for you

1:12:06.760 --> 1:12:09.760
<v Speaker 1>in your business? Um, if there's any headwind at all?

1:12:10.040 --> 1:12:14.040
<v Speaker 1>It's uh, you know, inflation rights. Uh, you know, talent

1:12:14.280 --> 1:12:18.599
<v Speaker 1>is expensive and um, you know we our business runs

1:12:18.640 --> 1:12:23.519
<v Speaker 1>on people. You know, we do everything and wages are expensive. Yeah, yeah, yeah,

1:12:23.680 --> 1:12:27.680
<v Speaker 1>you know and for the Fed. Yeah. But we've got

1:12:27.720 --> 1:12:29.880
<v Speaker 1>people all around the world, so we can we can

1:12:29.960 --> 1:12:34.320
<v Speaker 1>manage that by by hiring and lower cost jurisdictions if necessary.

1:12:34.400 --> 1:12:36.599
<v Speaker 1>It's something we've heard from every head of a company.

1:12:36.800 --> 1:12:39.920
<v Speaker 1>It's all about workers and um, finding them and then

1:12:39.960 --> 1:12:42.200
<v Speaker 1>being able to pay them. Charles Gillespie come back soon.

1:12:42.280 --> 1:12:44.720
<v Speaker 1>That was really fun, co founder CEO of Gambling dot

1:12:44.760 --> 1:12:54.559
<v Speaker 1>Com group. Here in our interactive broker studio, you're listening

1:12:54.640 --> 1:12:58.440
<v Speaker 1>to the Bloomberg Business Week podcast. Catch us live weekdays

1:12:58.520 --> 1:13:01.479
<v Speaker 1>from two to five pm Easter on Bloomberg Radio, The

1:13:01.560 --> 1:13:05.240
<v Speaker 1>Bloomberg Business Avandue too. You can also listen live to

1:13:05.320 --> 1:13:09.440
<v Speaker 1>our flagship New York station Just say Alexa, play Bloomberg,

1:13:09.479 --> 1:13:12.559
<v Speaker 1>e Love and Verdi. We'n get right to it, Mattie,

1:13:12.560 --> 1:13:14.960
<v Speaker 1>because Season A to Bar Rescue debuts this weekend on

1:13:15.000 --> 1:13:17.400
<v Speaker 1>the Paramount Network. My husband and I we definitely have

1:13:17.520 --> 1:13:20.519
<v Speaker 1>binged on Bar Rescue in the past. Back with us

1:13:20.560 --> 1:13:23.240
<v Speaker 1>as John Taffer, he's host an executive producer, Bar Rescue,

1:13:23.280 --> 1:13:26.880
<v Speaker 1>creator his own restaurant franchise concept. It's called Taffer's Tavern.

1:13:27.120 --> 1:13:29.240
<v Speaker 1>They're in Georgia, they're in Maryland and DC and they

1:13:29.280 --> 1:13:31.759
<v Speaker 1>are growing. He's here back with us in our Bloomberg

1:13:31.760 --> 1:13:33.960
<v Speaker 1>Interactive Broker studio. So nice to have you here. I

1:13:34.000 --> 1:13:36.200
<v Speaker 1>feel like we're getting back to normal. I feel that

1:13:36.320 --> 1:13:38.719
<v Speaker 1>way too, but not quite. There are things that aren't

1:13:38.760 --> 1:13:40.960
<v Speaker 1>happening yet that need too. You came in and you're like,

1:13:41.400 --> 1:13:43.519
<v Speaker 1>I gotta share something with you. Tell us what's going on.

1:13:43.680 --> 1:13:45.880
<v Speaker 1>Why are our things not quite back to normal? John? Well,

1:13:45.920 --> 1:13:48.839
<v Speaker 1>you know, in my wife, outside of television, in my practice,

1:13:49.160 --> 1:13:52.680
<v Speaker 1>I help independent operations and I help large corporations, so

1:13:52.840 --> 1:13:55.960
<v Speaker 1>I get a good perspective of both sides of that fence. Right,

1:13:56.240 --> 1:14:00.680
<v Speaker 1>there's a tentativeness out there. Operators have been a little bit.

1:14:01.200 --> 1:14:03.400
<v Speaker 1>When we used to make bold decisions, we're not quite

1:14:03.479 --> 1:14:06.240
<v Speaker 1>making bold decisions right now. We've sort of stepped back

1:14:06.560 --> 1:14:09.240
<v Speaker 1>in this conservative mode, if you will. Right, we're a

1:14:09.280 --> 1:14:12.000
<v Speaker 1>little scared of employees. We can't lose them, we can't

1:14:12.040 --> 1:14:14.240
<v Speaker 1>find them. They're sort of in control of the moment

1:14:14.280 --> 1:14:16.439
<v Speaker 1>a little more than we are. At times that's concerning,

1:14:16.880 --> 1:14:20.160
<v Speaker 1>our costs are concerning, and then we're all facing this

1:14:20.360 --> 1:14:23.760
<v Speaker 1>issue a value proposition. Karen. What I mean by that is,

1:14:24.320 --> 1:14:27.680
<v Speaker 1>if my steak goes up and cost three dollars, I

1:14:27.760 --> 1:14:30.400
<v Speaker 1>got to charge you nine dollars more because my cost

1:14:30.560 --> 1:14:34.000
<v Speaker 1>is one third. So here we're getting increases in chicken

1:14:34.040 --> 1:14:35.800
<v Speaker 1>breast and in all these products a dollar or two,

1:14:35.920 --> 1:14:38.800
<v Speaker 1>a dollar or two, but for us, it's a significant

1:14:38.840 --> 1:14:42.000
<v Speaker 1>impact on the value proposition of our restaurants. So we're

1:14:42.120 --> 1:14:45.200
<v Speaker 1>fighting that value proposition. We're dealing with the employees, and

1:14:45.680 --> 1:14:49.519
<v Speaker 1>we're stung. So the industry isn't rising at the level

1:14:49.600 --> 1:14:52.600
<v Speaker 1>I was hoping it would because of this tentativeness. So

1:14:52.800 --> 1:14:56.120
<v Speaker 1>meaning what they're not opening up new establishments is what

1:14:56.400 --> 1:14:59.240
<v Speaker 1>does that lead to? John? You know, it's not only

1:14:59.280 --> 1:15:02.440
<v Speaker 1>opening new at Wishman's is taking bold steps into promotions,

1:15:02.520 --> 1:15:06.839
<v Speaker 1>new day parts, new menu items, new creativity, new marketing programs,

1:15:07.120 --> 1:15:09.160
<v Speaker 1>all the things that we would do to energize and

1:15:09.280 --> 1:15:12.880
<v Speaker 1>keep our concepts fresh and entertaining. None of that seems

1:15:12.920 --> 1:15:15.519
<v Speaker 1>to be happening right now. What's the biggest mistake that

1:15:15.640 --> 1:15:17.400
<v Speaker 1>you see people making of all of those that you

1:15:17.479 --> 1:15:20.160
<v Speaker 1>mentioned that you miss. Yeah, you know, I think that

1:15:20.280 --> 1:15:24.040
<v Speaker 1>there's this view today that the customer will understand. Right,

1:15:24.160 --> 1:15:26.519
<v Speaker 1>customers know that we're you know, we're short staff, They're

1:15:26.560 --> 1:15:29.800
<v Speaker 1>going to understand. Customers know that our prices are going up,

1:15:29.840 --> 1:15:33.320
<v Speaker 1>They're going to understand. I worry, madisone how long that

1:15:33.520 --> 1:15:36.960
<v Speaker 1>understanding is going to carry for? You know, there's inflationary

1:15:37.000 --> 1:15:39.160
<v Speaker 1>impact And I was talking earlier today. I just read

1:15:39.200 --> 1:15:42.479
<v Speaker 1>an article this morning. Supermarket inflation is about eleven percent.

1:15:42.880 --> 1:15:47.600
<v Speaker 1>Restaurant inflation is sitting at about eight percent. So in theory, comparatively,

1:15:47.680 --> 1:15:49.880
<v Speaker 1>one could say, boy, the value might be greater at

1:15:49.920 --> 1:15:52.599
<v Speaker 1>a restaurant today than at a supermarket in a sense, right,

1:15:52.920 --> 1:15:57.240
<v Speaker 1>but it's not being realized at the rate that it should.

1:15:57.439 --> 1:16:00.439
<v Speaker 1>And it's very concerning. Well, I mean, so what if

1:16:00.479 --> 1:16:04.280
<v Speaker 1>that continues? John, what is the longer term impact? You know,

1:16:04.360 --> 1:16:07.240
<v Speaker 1>it's interesting our Ka Crater, who is our food critic here,

1:16:07.600 --> 1:16:09.640
<v Speaker 1>and she said pre pandemic like it was just an

1:16:09.720 --> 1:16:12.640
<v Speaker 1>explosion in the restaurant. It was called, I forget what

1:16:12.680 --> 1:16:14.479
<v Speaker 1>you's called like the golden age of restaurants, and just

1:16:14.600 --> 1:16:17.719
<v Speaker 1>people were trying new ideas and throwing things out. Pandemic

1:16:17.800 --> 1:16:20.240
<v Speaker 1>hits it's obviously a very different environment. And as you say,

1:16:20.280 --> 1:16:24.040
<v Speaker 1>we're coming off and you're feeling this tentativeness. If it persists,

1:16:24.160 --> 1:16:26.960
<v Speaker 1>then what longer term do you see happening? Potentially? I

1:16:27.040 --> 1:16:30.160
<v Speaker 1>see flatter revenues long term, okay, because you know it's

1:16:30.240 --> 1:16:33.439
<v Speaker 1>innovation because eventually that elevates us. Right, So when we're

1:16:33.479 --> 1:16:36.439
<v Speaker 1>not having innovation, when we're not having the depth of employee,

1:16:36.439 --> 1:16:39.679
<v Speaker 1>the concentration of management, all these things take their effect

1:16:39.720 --> 1:16:41.680
<v Speaker 1>on This kind of concerns me a little bit. Yeah,

1:16:41.760 --> 1:16:46.120
<v Speaker 1>you know that Boomtown, dude, Yes, but that Boomtown that

1:16:46.200 --> 1:16:49.680
<v Speaker 1>you were talking about was a height of innovation. New concepts,

1:16:49.760 --> 1:16:53.400
<v Speaker 1>new chefs, new things were abound everywhere. Not so much now,

1:16:53.640 --> 1:16:56.600
<v Speaker 1>and it's just not the same experience, right, And this

1:16:56.800 --> 1:16:58.880
<v Speaker 1>is such a privileged position to be in. I'm in

1:16:58.960 --> 1:17:00.960
<v Speaker 1>New York. There's a great restaurant in every corner, but

1:17:01.040 --> 1:17:03.160
<v Speaker 1>it doesn't feel the same. I feel like I'm paying

1:17:03.280 --> 1:17:05.800
<v Speaker 1>more to be there for a longer amount of time,

1:17:05.880 --> 1:17:09.120
<v Speaker 1>not necessarily get everything that I want. Right, do you

1:17:09.280 --> 1:17:11.519
<v Speaker 1>see do you have a timeline for when I can

1:17:11.640 --> 1:17:15.000
<v Speaker 1>get my great New York City restaurant vibes back? You know,

1:17:15.040 --> 1:17:16.560
<v Speaker 1>It's funny. I was staying and I won't say the

1:17:16.640 --> 1:17:19.160
<v Speaker 1>brand at a very high end luxury hotel, about as

1:17:19.240 --> 1:17:20.800
<v Speaker 1>high end as you can get in New York. There's

1:17:20.800 --> 1:17:23.759
<v Speaker 1>a few weeks ago, yes, and my breakfast room service

1:17:23.840 --> 1:17:27.600
<v Speaker 1>came in a cardboard box, no plates. You didn't like that.

1:17:27.720 --> 1:17:29.479
<v Speaker 1>It's like I was in the middle of the pandemic.

1:17:29.560 --> 1:17:31.479
<v Speaker 1>So I called up the general manager and I said,

1:17:31.760 --> 1:17:35.439
<v Speaker 1>when do you become a great hotel again? When does

1:17:35.520 --> 1:17:37.880
<v Speaker 1>that happen? Is it next month? Is it six months

1:17:37.920 --> 1:17:40.439
<v Speaker 1>from now? And we're being serious, I'm being serious, And

1:17:40.560 --> 1:17:43.080
<v Speaker 1>when do we make that commitment as an industry to

1:17:43.200 --> 1:17:45.439
<v Speaker 1>say no more, we have to get back to normal.

1:17:45.760 --> 1:17:48.320
<v Speaker 1>I think that's a very powerful question, Madison. I wish

1:17:48.360 --> 1:17:50.680
<v Speaker 1>I knew the answer to it. At some point, you're

1:17:50.680 --> 1:17:53.000
<v Speaker 1>going to get disgusted and you're gonna go will you're

1:17:53.000 --> 1:17:55.800
<v Speaker 1>taking care of and you feel better. That's my concern. Yeah,

1:17:55.840 --> 1:17:57.880
<v Speaker 1>it does feel like I've been places too, and I'm like, wait,

1:17:57.920 --> 1:17:59.559
<v Speaker 1>we're kind of out of the pandemic. Although we did

1:17:59.640 --> 1:18:02.719
<v Speaker 1>talk to our team over at Hopkins earlier today reminding

1:18:02.760 --> 1:18:04.599
<v Speaker 1>that we're not completely out of it, but it does

1:18:04.720 --> 1:18:06.920
<v Speaker 1>feel like people are still falling back on those ways,

1:18:06.960 --> 1:18:08.960
<v Speaker 1>and it's like, well, wait a minute, you know, we

1:18:09.040 --> 1:18:11.000
<v Speaker 1>should kind of go back. Is it just because they're

1:18:11.040 --> 1:18:13.360
<v Speaker 1>still looking to save costs or what? I think it's

1:18:13.360 --> 1:18:15.160
<v Speaker 1>just some say they don't have the staff to do

1:18:15.360 --> 1:18:18.080
<v Speaker 1>everything that they'd like to think about. Somebody who owns

1:18:18.120 --> 1:18:20.799
<v Speaker 1>a business for years, they believe their life is stable.

1:18:21.600 --> 1:18:26.000
<v Speaker 1>This pandemic comes along. Now they're not stable. The instability

1:18:26.160 --> 1:18:29.200
<v Speaker 1>is very fearsome to them. Right now, we're coming out

1:18:29.240 --> 1:18:32.160
<v Speaker 1>of the pandemic, but the fear isn't gone yet. And

1:18:32.320 --> 1:18:34.519
<v Speaker 1>I think it takes time for that fear to sort

1:18:34.560 --> 1:18:36.439
<v Speaker 1>of heal a little bit, Carol, you know, and then

1:18:36.720 --> 1:18:39.680
<v Speaker 1>to get to that point of decisive decisions again. And

1:18:39.840 --> 1:18:42.240
<v Speaker 1>I think the economic environment worries us. I think the

1:18:42.360 --> 1:18:44.760
<v Speaker 1>international environment worries us. I mean, there's a lot of

1:18:44.840 --> 1:18:47.760
<v Speaker 1>things to be concerned about if you want to strategically

1:18:47.880 --> 1:18:50.519
<v Speaker 1>look forward, right John, you know what's great about you?

1:18:50.560 --> 1:18:52.519
<v Speaker 1>As you say, you're talking to the mom and pops

1:18:52.560 --> 1:18:55.080
<v Speaker 1>you own bars and restaurants, You're talking to the big

1:18:55.680 --> 1:18:59.760
<v Speaker 1>businesses out there that all you own multiple establishments. Do

1:19:00.280 --> 1:19:04.080
<v Speaker 1>those conversations often involved talking about recession right now? Yes,

1:19:04.439 --> 1:19:06.960
<v Speaker 1>they do. Because it's really it's fascinating our market conversations

1:19:07.000 --> 1:19:08.880
<v Speaker 1>where so many people like, nah, we're just gonna miss it,

1:19:08.960 --> 1:19:10.880
<v Speaker 1>or it's going to be soft landing with no landing.

1:19:11.080 --> 1:19:13.559
<v Speaker 1>You're hearing recession. I still hear the word recession quite

1:19:13.560 --> 1:19:15.200
<v Speaker 1>a bit, and I hear it of course low end,

1:19:15.240 --> 1:19:18.560
<v Speaker 1>mid end, what mid end okay, good end hiring that

1:19:18.720 --> 1:19:22.240
<v Speaker 1>I think that there's more of an economic concern with

1:19:22.360 --> 1:19:25.519
<v Speaker 1>regard to inflationary impact supply side impact, which is still

1:19:25.520 --> 1:19:27.320
<v Speaker 1>a big deal. You know, a restaurant, if you get

1:19:27.360 --> 1:19:30.320
<v Speaker 1>a certain hamburger style, your bun is sized for that,

1:19:30.479 --> 1:19:32.240
<v Speaker 1>your plate is size for that. Now you can't get

1:19:32.280 --> 1:19:34.680
<v Speaker 1>that hamburger. You get a smaller hamburger. Doesn't fit on

1:19:34.760 --> 1:19:36.760
<v Speaker 1>the bun, doesn't fit on the plate. Here's a good

1:19:36.800 --> 1:19:38.360
<v Speaker 1>one for you. Get a kick out of this. Those

1:19:38.400 --> 1:19:41.439
<v Speaker 1>little ketchup packets, they were up at forty cents for

1:19:41.479 --> 1:19:43.960
<v Speaker 1>a while. Yeah, there was the shortage. Ye, so now

1:19:44.080 --> 1:19:48.080
<v Speaker 1>restaurants have to buy plastic cups. Get Ketchup squirt in

1:19:48.160 --> 1:19:50.639
<v Speaker 1>a plastic cup, and now the plastic cup doesn't fit

1:19:50.720 --> 1:19:53.400
<v Speaker 1>on the plate. With the French friend, these little things

1:19:53.520 --> 1:19:56.920
<v Speaker 1>become big deals when you're in a production business. Yeah,

1:19:57.080 --> 1:20:00.240
<v Speaker 1>and these subtleties become nightmares. I talked to the owner

1:20:00.280 --> 1:20:02.479
<v Speaker 1>of a taco restaurant in Dallas, and he told me

1:20:02.680 --> 1:20:06.160
<v Speaker 1>that the millennial obsession with Tapa Chico was like ruining

1:20:06.240 --> 1:20:08.720
<v Speaker 1>his business because it got so expensive because of the

1:20:08.800 --> 1:20:12.640
<v Speaker 1>glass shortage and he would just get wiped out of

1:20:12.680 --> 1:20:14.240
<v Speaker 1>it all the time, but didn't want to raise the

1:20:14.360 --> 1:20:18.160
<v Speaker 1>price too much. If you were giving that restaurant owner advice,

1:20:18.280 --> 1:20:20.760
<v Speaker 1>what would you say. You know, it's funny. I did

1:20:20.840 --> 1:20:22.639
<v Speaker 1>a rescue this season of a guy who's losing two

1:20:22.680 --> 1:20:25.000
<v Speaker 1>dollars a hamburger. Yeah, and he's proud of the fact

1:20:25.040 --> 1:20:27.400
<v Speaker 1>that he's selling one hundred hamburgers. It you'd be better

1:20:27.479 --> 1:20:30.160
<v Speaker 1>if if you sold no hamburgers. That's what I would

1:20:30.200 --> 1:20:32.880
<v Speaker 1>tell him. We're here to make money, well, so we

1:20:33.040 --> 1:20:35.360
<v Speaker 1>have to raise the prices. It needs to be reasonable,

1:20:35.720 --> 1:20:37.639
<v Speaker 1>you know. JC Penny. I love a quote that he said,

1:20:37.640 --> 1:20:39.360
<v Speaker 1>if you don't take care of the customers, you'll lose

1:20:39.400 --> 1:20:41.040
<v Speaker 1>the customers. If you don't take care of the business,

1:20:41.080 --> 1:20:43.200
<v Speaker 1>you'll lose the business. So I have to say I

1:20:43.240 --> 1:20:45.080
<v Speaker 1>wrote a note I'm always shocked here. I'm going to

1:20:45.120 --> 1:20:48.040
<v Speaker 1>read on the generous pores that are done. Like as

1:20:48.080 --> 1:20:51.519
<v Speaker 1>I watch your show, and you have the technology that

1:20:51.600 --> 1:20:54.559
<v Speaker 1>measures it in an instant and the thousands of dollars

1:20:54.600 --> 1:20:56.880
<v Speaker 1>that go out of a business, it seems like such

1:20:56.920 --> 1:21:00.439
<v Speaker 1>an easy fix, right, So people are basically bartender's overpouring, right,

1:21:01.240 --> 1:21:04.000
<v Speaker 1>And no, I'm stud I know. So I'm like, is

1:21:04.040 --> 1:21:06.560
<v Speaker 1>it that easy to fix for most establishments? John that

1:21:06.600 --> 1:21:11.080
<v Speaker 1>if they just completely Yeah? Completely. We have the systems. Now,

1:21:11.439 --> 1:21:13.280
<v Speaker 1>we have devices that we stick to the bottom of

1:21:13.360 --> 1:21:15.639
<v Speaker 1>a liquor bottle when you buy it and it goes

1:21:15.680 --> 1:21:17.599
<v Speaker 1>into the supply room forget what it's called that when

1:21:17.640 --> 1:21:19.280
<v Speaker 1>you pick it up and put it and bring it

1:21:19.360 --> 1:21:21.880
<v Speaker 1>to the bar. On the map on your tablet, you

1:21:21.920 --> 1:21:24.760
<v Speaker 1>see the bottle on its way to the bar. Now

1:21:24.840 --> 1:21:26.920
<v Speaker 1>it's at the bar every time they pour it, I

1:21:27.040 --> 1:21:29.800
<v Speaker 1>know exactly how much they're pouring from it. So all

1:21:29.840 --> 1:21:32.240
<v Speaker 1>these systems are in place, it doesn't match up with

1:21:32.280 --> 1:21:35.759
<v Speaker 1>the dollars that are ultimately Absolutely the consumption and the usage,

1:21:36.479 --> 1:21:39.439
<v Speaker 1>the consumption and the sales don't match. Right. You consume

1:21:39.479 --> 1:21:41.760
<v Speaker 1>the hundred drinks, but you only sold thirty, right, And

1:21:41.840 --> 1:21:43.720
<v Speaker 1>the owners when they hear the thousands of dollars that

1:21:43.760 --> 1:21:45.840
<v Speaker 1>are going at it sometimes add up to hundreds of

1:21:46.040 --> 1:21:47.760
<v Speaker 1>or one hundred thousand dollars or whatever. For the year.

1:21:48.160 --> 1:21:51.400
<v Speaker 1>Thirty seconds left, John, Unfortunately, season eight, what can we expect?

1:21:51.560 --> 1:21:53.360
<v Speaker 1>Oh boy, it is a tough one. You know, last

1:21:53.360 --> 1:21:56.479
<v Speaker 1>season pandemic was a valid excuse. Yeah, this year we

1:21:56.560 --> 1:21:59.839
<v Speaker 1>were just talking about the lack of aggressiveness, of assertive.

1:22:00.520 --> 1:22:02.320
<v Speaker 1>They need a kick in a butt. Yeah, I mean,

1:22:02.400 --> 1:22:05.519
<v Speaker 1>customer traffic is up twenty percent of more. This is

1:22:05.560 --> 1:22:09.160
<v Speaker 1>the time, seese, this right step, But they're not. So

1:22:09.680 --> 1:22:11.920
<v Speaker 1>it's a very aggressive season, Carl. But I think I

1:22:12.040 --> 1:22:14.600
<v Speaker 1>changed a lot of lives this year. I love hearing that.

1:22:14.720 --> 1:22:17.280
<v Speaker 1>It's really fun. It's small business. I talked earlier about

1:22:17.280 --> 1:22:21.000
<v Speaker 1>the backbone of our country is these small businesses. So

1:22:21.080 --> 1:22:22.439
<v Speaker 1>I'd love to kind of watch and keep an eye

1:22:22.439 --> 1:22:24.439
<v Speaker 1>on it. John, Thank you so much, good luck, Thank you,

1:22:24.479 --> 1:22:25.960
<v Speaker 1>good to see you again. Always good to be here,

1:22:26.000 --> 1:22:27.920
<v Speaker 1>always good good luck with the season. John taff Our,

1:22:27.920 --> 1:22:30.519
<v Speaker 1>host and executive producer of Bar Rescue, joining us in

1:22:30.600 --> 1:22:34.320
<v Speaker 1>our interactive broker studio. What a delight. Be well, travel Well.

1:22:34.720 --> 1:22:38.120
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch Just

1:22:38.320 --> 1:22:40.920
<v Speaker 1>Live Week days from two to five pm Eastern on

1:22:41.080 --> 1:22:44.760
<v Speaker 1>Bloomberg Radio, the Bloomberg Business Band, You Too. You can

1:22:44.840 --> 1:22:48.040
<v Speaker 1>also listen live to our flagship New York station, Just

1:22:48.240 --> 1:22:52.479
<v Speaker 1>Say Alexa, Play Bloomberg, e Love and Verdi. All Right,

1:22:52.520 --> 1:22:53.600
<v Speaker 1>we do want to get to you. One of the

1:22:53.680 --> 1:22:57.439
<v Speaker 1>big stories of the day, and it certainly was news

1:22:57.520 --> 1:22:59.519
<v Speaker 1>coming off of the weekend. And I feel like it's

1:22:59.520 --> 1:23:02.599
<v Speaker 1>something Maddie that we've talked about before when it comes

1:23:02.640 --> 1:23:05.760
<v Speaker 1>to China and the coronavirus. Yeah, it's a really critical story.

1:23:05.800 --> 1:23:09.120
<v Speaker 1>The idea that China's government rejected a US Energy Department

1:23:09.160 --> 1:23:13.160
<v Speaker 1>assessment that the COVID nineteen pandemic likely originated with a

1:23:13.400 --> 1:23:16.880
<v Speaker 1>lab leak. The Energy Department, which had previously been undecided

1:23:16.920 --> 1:23:20.519
<v Speaker 1>on the origins of the pandemic, joined the FBI, saying

1:23:20.560 --> 1:23:23.000
<v Speaker 1>the virus likely spread via a mishap, and The Wall

1:23:23.040 --> 1:23:26.439
<v Speaker 1>Street Journal reported exactly that yesterday. Well, our next guest

1:23:27.560 --> 1:23:30.240
<v Speaker 1>had talked about this back in April of twenty twenty.

1:23:30.280 --> 1:23:33.200
<v Speaker 1>He came out saying that the most likely starting point

1:23:33.240 --> 1:23:36.160
<v Speaker 1>of the coronavirus crisis was an accidental leak from one

1:23:36.200 --> 1:23:39.200
<v Speaker 1>of the Chinese virology institutes in Wuhan, great to have

1:23:39.280 --> 1:23:41.840
<v Speaker 1>back with us. Jamie Metzel, founder and chair of the

1:23:41.920 --> 1:23:45.960
<v Speaker 1>global social movement One Shared World, and Atlantic Council Senior Fellow.

1:23:46.320 --> 1:23:48.880
<v Speaker 1>He's worked at the US National Security Council, the State

1:23:48.920 --> 1:23:51.360
<v Speaker 1>Department of the Senate Foreign Relations Committee so much you

1:23:51.400 --> 1:23:53.600
<v Speaker 1>should check out his bio. We're so delighted to have

1:23:53.720 --> 1:23:56.599
<v Speaker 1>back with us, Jamie, he joins us via zoom. Jamie,

1:23:56.640 --> 1:23:58.759
<v Speaker 1>it is good to have you here with Maddie and myself.

1:23:59.160 --> 1:24:01.640
<v Speaker 1>You saw this line. You've been front and center for

1:24:01.760 --> 1:24:05.280
<v Speaker 1>a long time about the virus and where it came from.

1:24:05.600 --> 1:24:09.439
<v Speaker 1>To see that journal headline, tell me how you're thinking

1:24:09.479 --> 1:24:13.240
<v Speaker 1>about this, To see it once again in the headlines, Well, Carol,

1:24:13.280 --> 1:24:15.639
<v Speaker 1>it's nice to speak with you again. You and I've

1:24:15.680 --> 1:24:19.760
<v Speaker 1>been talking about this for years now. As you said

1:24:19.840 --> 1:24:23.280
<v Speaker 1>when introwing me, from the earliest days of the pandemic,

1:24:23.400 --> 1:24:26.080
<v Speaker 1>it was pretty clear that a lab origin was at

1:24:26.160 --> 1:24:30.520
<v Speaker 1>least a very serious hypothesis that needed to be fully investigated.

1:24:31.080 --> 1:24:35.040
<v Speaker 1>And now with more and more, albeit circumstantial evidence, it

1:24:35.120 --> 1:24:38.560
<v Speaker 1>seems that the weight of the available evidence, which is imperfect,

1:24:39.040 --> 1:24:43.959
<v Speaker 1>is leaning increasingly toward a possible lab origin of the pandemic.

1:24:44.120 --> 1:24:47.599
<v Speaker 1>That doesn't mean a bioweapon, it means a lab accident

1:24:47.760 --> 1:24:50.280
<v Speaker 1>and obviously then followed by what I've been calling a

1:24:50.360 --> 1:24:56.120
<v Speaker 1>criminal cover up. The Department of Energy has America's leading

1:24:56.200 --> 1:24:58.680
<v Speaker 1>national laboratories. Many of your listeners will have heard of

1:24:58.760 --> 1:25:01.880
<v Speaker 1>the Lawrence Livermore National Lab. They have some of the

1:25:01.960 --> 1:25:05.479
<v Speaker 1>top scientists in the world, and it's fantastic that they

1:25:05.600 --> 1:25:09.439
<v Speaker 1>have been continuing to investigate, and they have shifted their

1:25:09.680 --> 1:25:13.519
<v Speaker 1>perspective toward believing that a lab origin is more likely

1:25:13.640 --> 1:25:16.280
<v Speaker 1>than not, which is, of course what I've always believed.

1:25:16.960 --> 1:25:19.000
<v Speaker 1>What would you say is the single biggest piece of

1:25:19.080 --> 1:25:21.400
<v Speaker 1>evidence that makes you feel like you said that it

1:25:21.520 --> 1:25:24.120
<v Speaker 1>was a lab accident and a mistake and not necessarily

1:25:24.240 --> 1:25:28.880
<v Speaker 1>something more intentional. So it just wouldn't make sense. It's

1:25:28.920 --> 1:25:34.559
<v Speaker 1>just logic. If China was developing a bioweapon and then

1:25:35.040 --> 1:25:39.920
<v Speaker 1>intentionally released it. Everybody knows that you can't control a

1:25:40.040 --> 1:25:43.840
<v Speaker 1>deadly pathogen like this, It just wouldn't make sense. And

1:25:44.000 --> 1:25:46.840
<v Speaker 1>we don't need to bend over backwards. We can use

1:25:46.920 --> 1:25:50.600
<v Speaker 1>Akam's razor in trying to understand what happened, because we

1:25:50.800 --> 1:25:55.720
<v Speaker 1>know that the SARS Kobe do virus ancestrally comes from

1:25:55.720 --> 1:25:58.679
<v Speaker 1>a type of horseshoe bats that don't exist in Wuhan.

1:25:58.720 --> 1:26:01.320
<v Speaker 1>Their natural habitat is more than a thousand miles away.

1:26:01.800 --> 1:26:04.840
<v Speaker 1>We know that the Wuhuant Institute of Virology had the

1:26:04.960 --> 1:26:09.440
<v Speaker 1>world's largest collection in the laboratory of SARS like viruses.

1:26:09.520 --> 1:26:14.560
<v Speaker 1>We know that they were doing basically research and experiments

1:26:15.040 --> 1:26:20.760
<v Speaker 1>attaching furan cleavage sites able to infect human cells two

1:26:20.800 --> 1:26:24.920
<v Speaker 1>stars like viruses. And then in the exact city where

1:26:24.960 --> 1:26:28.760
<v Speaker 1>they're doing exactly that, we have an outbreak of a

1:26:28.880 --> 1:26:32.680
<v Speaker 1>virus exactly like what they were intending to create, not

1:26:32.880 --> 1:26:35.839
<v Speaker 1>to release, but I'm guessing as part of a research

1:26:35.960 --> 1:26:40.120
<v Speaker 1>program with the intention of developing some kind of of

1:26:40.320 --> 1:26:44.240
<v Speaker 1>pan coronavirus vaccine. And so I don't know if if

1:26:44.360 --> 1:26:47.640
<v Speaker 1>you or your listeners heard that the entertaining rant of

1:26:47.800 --> 1:26:51.120
<v Speaker 1>John Stewart on The Colbert Show, but he says, wait

1:26:51.160 --> 1:26:56.040
<v Speaker 1>a second, the virus and the lab have the same name.

1:26:56.240 --> 1:27:00.280
<v Speaker 1>I mean, it was very, very funny, but it's it's

1:27:00.320 --> 1:27:05.160
<v Speaker 1>an unimaginable coincidence that this could happen in the same place.

1:27:05.200 --> 1:27:08.000
<v Speaker 1>And the more that we've learned, the more it's just

1:27:08.240 --> 1:27:10.960
<v Speaker 1>seemed for me more likely than not that this does

1:27:11.040 --> 1:27:13.519
<v Speaker 1>come from a lab origin, Jabe. Why is it important

1:27:13.520 --> 1:27:16.559
<v Speaker 1>for us to know exactly where this virus came from.

1:27:17.360 --> 1:27:21.120
<v Speaker 1>It's a really important question, Carol, because some people could say, well,

1:27:21.320 --> 1:27:23.960
<v Speaker 1>maybe it came from a market, Maybe it came from

1:27:23.960 --> 1:27:27.200
<v Speaker 1>a lab. Let's have better lab safety, and let's try

1:27:27.240 --> 1:27:30.240
<v Speaker 1>to restrict the wildlife trade. If that were the case,

1:27:30.360 --> 1:27:32.960
<v Speaker 1>every time a plane crash, we would say, hey, another

1:27:33.040 --> 1:27:37.240
<v Speaker 1>plane crash, let's redouble our efforts in airline safety. There's

1:27:37.280 --> 1:27:42.400
<v Speaker 1>a reason why we try to overturn every stone understanding

1:27:42.439 --> 1:27:44.760
<v Speaker 1>why a plane crash, because we know that's a very,

1:27:44.920 --> 1:27:46.920
<v Speaker 1>very real problem. We don't fix it, it's going to

1:27:47.000 --> 1:27:51.200
<v Speaker 1>happen again. If, for example, we knew tomorrow that COVID

1:27:51.280 --> 1:27:55.880
<v Speaker 1>stems from a lab accident in Wuhant, that would supercharge

1:27:56.040 --> 1:28:02.360
<v Speaker 1>our efforts to regulate the proliferating containment virology labs around

1:28:02.400 --> 1:28:05.080
<v Speaker 1>the world. China is building a level four lab in

1:28:05.240 --> 1:28:09.360
<v Speaker 1>every one of its provinces, and right now, our safety

1:28:09.400 --> 1:28:12.040
<v Speaker 1>and security you can hear I'm in New York with

1:28:12.120 --> 1:28:16.479
<v Speaker 1>these sirens in the background. Our safety and security depend

1:28:16.880 --> 1:28:21.599
<v Speaker 1>on the regulators and norms and other behaviors in every

1:28:21.640 --> 1:28:23.840
<v Speaker 1>country in the world. So if you're we're here in

1:28:23.920 --> 1:28:27.560
<v Speaker 1>New York. There's a regulator or a non regulator in

1:28:27.720 --> 1:28:32.240
<v Speaker 1>Uzbekistan who is or isn't overseeing a virology lab, and

1:28:32.520 --> 1:28:36.600
<v Speaker 1>our safety and security and lives may depend on what

1:28:36.760 --> 1:28:40.040
<v Speaker 1>happens there. It's just a crazy way to do things.

1:28:40.240 --> 1:28:43.800
<v Speaker 1>And that's why understanding what happened will, I think help

1:28:44.000 --> 1:28:47.640
<v Speaker 1>focus our efforts to prevent these types of tragedies from

1:28:47.640 --> 1:28:50.040
<v Speaker 1>happening in the future. Understood, Jamie, Why is it also

1:28:50.080 --> 1:28:54.200
<v Speaker 1>important that China acknowledge that this is how it happened?

1:28:54.280 --> 1:28:57.160
<v Speaker 1>And I think about this at a time when US

1:28:57.240 --> 1:29:00.800
<v Speaker 1>China relations are not great to say the least, and

1:29:00.920 --> 1:29:04.000
<v Speaker 1>there's such a need for transparency to be fair on

1:29:04.120 --> 1:29:09.120
<v Speaker 1>both sides. Yes, So you know, people say, and many

1:29:09.160 --> 1:29:11.960
<v Speaker 1>people have said this to me, let's let bygones be

1:29:12.080 --> 1:29:15.320
<v Speaker 1>by guns. We're not going to get China to cooperate here.

1:29:15.920 --> 1:29:19.360
<v Speaker 1>Let's play nice, let's not criticize them, and maybe hopefully

1:29:19.840 --> 1:29:23.280
<v Speaker 1>they will collaborate in the future. What I say to

1:29:23.400 --> 1:29:27.760
<v Speaker 1>that is, there is absolutely no way to expect transparency

1:29:27.920 --> 1:29:31.280
<v Speaker 1>and accountability in the future if we can't have it now.

1:29:31.400 --> 1:29:37.040
<v Speaker 1>After according to WHO estimates, fifteen million people are dead

1:29:37.360 --> 1:29:41.559
<v Speaker 1>from this entirely avoidable pandemic, because that's what happened last

1:29:41.600 --> 1:29:45.080
<v Speaker 1>time with the First Stars two decades ago. China did

1:29:45.120 --> 1:29:48.200
<v Speaker 1>this same kind of thing, covering, up, lying, and eventually

1:29:48.240 --> 1:29:51.800
<v Speaker 1>it was forced to tell the truth and forced to investigate.

1:29:51.840 --> 1:29:53.800
<v Speaker 1>If we say, all right, well now we're giving China

1:29:53.880 --> 1:29:57.639
<v Speaker 1>another past, but next time we really mean it, then

1:29:57.760 --> 1:29:59.960
<v Speaker 1>next time we're going to see the exact same time

1:30:00.000 --> 1:30:02.640
<v Speaker 1>type of behavior. And we need transparency and accountability, not

1:30:02.760 --> 1:30:05.880
<v Speaker 1>just from China but from everybody. And that's why the

1:30:06.040 --> 1:30:09.080
<v Speaker 1>standard is. Our lives are at risk. And whether you're

1:30:09.080 --> 1:30:12.879
<v Speaker 1>a Democrat or Republican American citizen, I need citizen anybody.

1:30:13.320 --> 1:30:17.080
<v Speaker 1>We all need to push for the highest standards of accountability.

1:30:17.120 --> 1:30:19.519
<v Speaker 1>Jamie good to check in, come back soon. Jamie Matzel,

1:30:19.560 --> 1:30:22.639
<v Speaker 1>founder and share of One Shared World and Atlantic Council

1:30:22.720 --> 1:30:24.519
<v Speaker 1>Senior Fellow, and as we said, has worked with the

1:30:24.640 --> 1:30:27.439
<v Speaker 1>US National Security, in the State Department, and more. You

1:30:27.520 --> 1:30:30.519
<v Speaker 1>are listening in watching Bloomberg Business Week. This is Bloomberg Radio.

1:30:31.640 --> 1:30:35.400
<v Speaker 1>This is the Bloomberg Business Week podcast, available on Apple,

1:30:35.680 --> 1:30:39.559
<v Speaker 1>Spotify and anywhere else you get your podcast. Listen live

1:30:39.720 --> 1:30:43.040
<v Speaker 1>each weekday starting at two pm Eastern on Bloomberg dot com,

1:30:43.280 --> 1:30:46.599
<v Speaker 1>Piheart radio app tune In, and the Bloomberg Business App.

1:30:46.800 --> 1:30:50.000
<v Speaker 1>You can also watch us live on Bloomberg Quicktake every

1:30:50.040 --> 1:30:53.040
<v Speaker 1>weekday on YouTube and always on the Bloomberg terminal