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Speaker 1: This is a headgun podcast throughout the whole book, when

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Speaker 1: you know he'll be talking about you know, travel, he'd

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Speaker 1: been talking about food, and he's like, women aren't a

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Speaker 1: very serious place when they are grocery shopping, okay, And

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Speaker 1: when they're putting things in their basket, they're not there

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Speaker 1: for the laughs, okay. And in the fifties, I'm sure

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Speaker 1: a woman wasn't a very serious place chopping. She's she's

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Speaker 1: getting beaten at home, very depressed, and then it's like

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Speaker 1: her only time leaving the house and she's just being like, well,

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Speaker 1: if I don't buy like Roger's, like correct Schlitz beer,

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Speaker 1: then just he'll be like, Carol, what is this in

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Speaker 1: the fridge And she'll be like it was new at

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Speaker 1: the store. And he's like, well, I come home and

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Speaker 1: I expect a Schlitz beer and that's what I expect

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Speaker 1: after a long day at work. Of course, nowadays, I

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Speaker 1: feel like maybe the modern wife is also depressed, but

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Speaker 1: for different reasons, because like her husband has a rectile

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Speaker 1: to function and like he's on Roman and like she's

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Speaker 1: having so many seas on hers and like she's absolutely

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Speaker 1: like zonked out of her mind, just like wandering associated

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Speaker 1: in a day now when she's bringing home like a

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Speaker 1: different combugeon, He's like, I only like trilogy, so and

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Speaker 1: she's like, well, like this like new like pilots. He

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Speaker 1: was like okay, and then they're silently like sipping the

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Speaker 1: new boots. That was a really good Kbooter opening. Yeah,

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Speaker 1: I've been working on that. Who's that knocking at the door.

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Speaker 1: It's all your friends, your filthy horse, your husband's gone,

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Speaker 1: and you've got books and a bottle of wind to kill.

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Speaker 1: It's Hollywood, it's gossip, it's memoirs. Come read it while

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Speaker 1: it's hot. Secrets. We won't talk no boys are alloud,

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Speaker 1: say it loud and cloud club buzz man. I brought

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Speaker 1: the queer voe. Hey, best friend, what's up? What is up?

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Speaker 1: Happy International Women's Day? Oh my god? Happy International Women's Day.

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Speaker 1: Happy Advertising Day to you and us in the podcast.

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Speaker 1: It's National Advertising Awareness Month, and I'm so glad that

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Speaker 1: we can finally draw some attention to this critical, critical

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Speaker 1: topic that not enough people know about. I'm Lily, I'm Steven,

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Speaker 1: and today I whipped us up some cocktails. You whipped

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Speaker 1: us up. Actually, what I have to say is one

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Speaker 1: of your most delicious inventions. I'm calling it the Ogilvie

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Speaker 1: in honor of David Ogilvie, one of the world's foremost,

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Speaker 1: if not the world's most famous madman. I was gonna

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Speaker 1: say many of the mad man era. He was an

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Speaker 1: advertising man in the forties, the fifties, the sixties. The

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Speaker 1: book is called Confessions of an Advertising Man. And there's

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Speaker 1: a good black and white image of a of a good,

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Speaker 1: strong British man in a suit holding his glasses. He's

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Speaker 1: a Scotsman actually right, well, but well, actually Scotland is

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Speaker 1: in Britain. Well, it's interesting and I think we'll get

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Speaker 1: Britain is made up of Scotland, England and Wales. Right

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Speaker 1: informally Ireland before the trouble. Britain is just that, the

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Speaker 1: British Isles is the two Islands, and the Northern Ireland,

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Speaker 1: which is the northern half of Ireland, is part of

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Speaker 1: the United Kingdom. Now, David, his parents were Irish by

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Speaker 1: the way, right, and good on him, Good on him.

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Speaker 1: But now in Scotland anyway. The drink I made is um.

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Speaker 1: I made an elevated drink. I think of what David

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Speaker 1: Ogilvie drinks every night. Which is Puerto Rican run WAPs

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Speaker 1: because he only drinks and eats and consumes products of

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Speaker 1: the clients that he works for. Um, what you do

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Speaker 1: think is completely insane? Right, Well, it's also you know,

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Speaker 1: it's a good way to kind of start off, because

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Speaker 1: it's do we even believe him? You know what I mean? Well, okay,

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Speaker 1: so he works for like the tourism border Puerto Rico

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Speaker 1: at one point, and he does give himself credit. He

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Speaker 1: kind of like fully claims that he like he was

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Speaker 1: just like and there's nothing nothing made me prouder than

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Speaker 1: to see the villages that had that had suffered in

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Speaker 1: poverty for four four hundred years until I wrote my

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Speaker 1: one advertisement and then their economy increase like four hundred

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Speaker 1: percent due to tourism and foreign investment. And it's just

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Speaker 1: like okay, wait Savior, Okay, White Savior canceled. Um yeah,

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Speaker 1: first up for Ivan started canceling. Dad advertising Man from

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Speaker 1: the fort just being so like, this was a country

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Speaker 1: and they were starving for four hundred years. July, I

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Speaker 1: printed one ad, but it isn't okay, So then I

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Speaker 1: mean I'm sure he did like he did these stories

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Speaker 1: in puert Rico. Well, he like does these travel ads

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Speaker 1: for like Germany and like some other European countries, And

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Speaker 1: he's he's always just like yes, and then just like

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Speaker 1: tourism increased to France by fifty nine percent, and like

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Speaker 1: people finally knew that you could fly to France for

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Speaker 1: the first time and like stay in a hotel for

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Speaker 1: only fifty nine dollars and it was so much cheaper

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Speaker 1: than and they had ever imagined. Well, and he's also

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Speaker 1: always like, I got liked people to start visiting wet,

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Speaker 1: damp England instead of like the sunny aisles of Italy.

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Speaker 1: And he said, how'd you do that? And he said, advertising, honey,

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Speaker 1: And I think, you know, there was a lot more

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Speaker 1: room to I think change people's minds back then, because

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Speaker 1: there was there was just last information. There was last

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Speaker 1: there was no such on media and your Holly Housewife

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Speaker 1: and you're flipping through Life magazine and you see this

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Speaker 1: ad for England and you'd you'd literally never heard anything

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Speaker 1: good about England ever, you just had only the only

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Speaker 1: thing you'd ever heard was ings Rain Sherlock Holme Marie

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Speaker 1: like sought off. You know, well, so I mean this

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Speaker 1: book is wild, It's it's wild, It really it's it's

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Speaker 1: a feast for those who are into branding, and that's

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Speaker 1: who are into advertising, and it tells the story of

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Speaker 1: truly iconic, towering figure in the industry. Oh tap tap,

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Speaker 1: it's like someone's hammering. Yeah, it's like now on a Monday, Yeah,

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Speaker 1: and now is the day you didn't do it Sunday,

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Speaker 1: you know, right. I feel like that's more of the

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Speaker 1: sort of chore spring cleaning day of the week. Yeah,

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Speaker 1: but let's talk about a real mount David. At times

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Speaker 1: I was like, is he gay? You know what I mean?

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Speaker 1: But of the past half culture, amen of the past

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Speaker 1: half culture be British Men are all fastidious and like

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Speaker 1: fancy and they all care about their tea and they

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Speaker 1: want things in a certain way, and like they do

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Speaker 1: know the difference between eighteenth century hutches and mid modern

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Speaker 1: hutches right in like a chamba rey sauce and like

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Speaker 1: is secour lequeur? Right? Oh, they're tapping. We apologize. I

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Speaker 1: would never invite you over to listen to a podcast

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Speaker 1: with this tapping. It's but Darling, that's today and that's

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Speaker 1: what's happened. Unfortunately, everything's gone down hill. There's a point

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Speaker 1: where he's talking about just jumping ahead a moment. Just

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Speaker 1: to give an example, if I think his culture, he

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Speaker 1: talks about how a lot of people like will just

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Speaker 1: drink whiskey because the advertising, but like won't try this

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Speaker 1: French luqueur called like succaray or something I mean, and

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Speaker 1: he's like, and I'm sad for them. I mean, listen

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Speaker 1: that that is very analogous to my experience branding and

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Speaker 1: a partief brand which I worked on last year. Um

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Speaker 1: So if our listeners, sorry don't know. Stephen is a

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Speaker 1: current day mad now I actually am a madman. I

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Speaker 1: have worked in advertising in branding for the past five

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Speaker 1: years at various agencies in New York City. I feel

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Speaker 1: like also both of us we you know, our favorite

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Speaker 1: types of movies. We grew up in the genre of

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Speaker 1: romcom where every single person is a junior at exec Yeah,

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Speaker 1: which is what really I feel like, you know, I'm

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Speaker 1: not in an advertise, but I just I love the field.

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Speaker 1: I love an ad. I dream in ads. I dream

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Speaker 1: and ads too, and obviously, like I'm very sensitive to advertising.

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Speaker 1: I mean, so obviously our favorite movies are where he

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Speaker 1: works at an advertising firm. She works at a magazine

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Speaker 1: which is the other job that you're allowed to have

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Speaker 1: in all romcoms. Yeah, so magazine, because I was like, wait,

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Speaker 1: she and brand husband does work out advertising ancy movie

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Speaker 1: where she dies of cancer and she actually works at

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Speaker 1: an agency in New Warless. Yeah, and she of course

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Speaker 1: has the scene where she's try to pitch the condom

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Speaker 1: company and she comes into them and jumps her purse

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Speaker 1: on the conference table, and it's just like sixty percent

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Speaker 1: of condom purchasers are women. Do your research. I also

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Speaker 1: feel like, so you started out and I feel like

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Speaker 1: your career started a very like internal advertisement. I mean,

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Speaker 1: still that's a lot of the work I do. It's

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Speaker 1: like I'm working on the account for six months and

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Speaker 1: we're just coming up with an internal rallying cry for employees,

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Speaker 1: and you're having like three hour meetings internally with your

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Speaker 1: own coworkers at the agency about the rallying cry. On

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Speaker 1: like a whiteboard, someone's writing stay different, stay extraordinary, like

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Speaker 1: stay yourself, stay extraordinarily different. And then like at the

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Speaker 1: end of the week, you're having a check in meeting

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Speaker 1: with like this like account like communications girl from name Lauren,

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Speaker 1: and then it's like you and the like Lauren from

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Speaker 1: your office, and then the Lauren from or like on

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Speaker 1: this communication Lauren, Laura, Lauren, Lauren, this is Lauren, Lauren,

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Speaker 1: this is Steven. Steve meet Lauren, and then like you've

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Speaker 1: sent over the deck before and Lauren has read it,

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Speaker 1: and Lauren's just like, so, I just want to flag

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Speaker 1: a couple of things. Then I do think that stay

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Speaker 1: different is really strong and really good. I'm just a

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Speaker 1: little bit concerned about the word different and how that's

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Speaker 1: going to read to the higher ups, and I don't

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Speaker 1: want to show them something that I think might make

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Speaker 1: them a little bit nervous, and so I just want

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Speaker 1: to have another conversation about that word. And then Lauren's

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Speaker 1: being like, that's a really good call it and thank

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Speaker 1: you for saying that. And then another three weeks go

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Speaker 1: by and then you finally do present stay Different, and

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Speaker 1: then they're just like, so ultimately we decided to not

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Speaker 1: do a new rally and cry, and all that would

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Speaker 1: ever be is like a poster in like the break

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Speaker 1: room that some poor janitor has to like look like

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Speaker 1: stay different. So so I just want to back up

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Speaker 1: a little quickly to set the context. So so David

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Speaker 1: Ogilvie started an advertising verb that is now and it's

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Speaker 1: Ogilvie and Mather and it's still one of the big

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Speaker 1: advertising agencies. Before this, I didn't know who Ogilvie was, right,

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Speaker 1: So you said, if you talked to a mad man

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Speaker 1: like that said? You said, you said, why didn't they

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Speaker 1: know you talk about? You say Ogilvy, Oh, you talk

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Speaker 1: about Ogilvy Mather. You know what I mean. People know

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Speaker 1: what that means. But a lot of the work these

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Speaker 1: days is being done in branding and identity agencies. Like

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Speaker 1: I feel like you're doing a Britain and then then

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Speaker 1: it's good, you know, then they're going to the added

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Speaker 1: in Sylm and it's back and forth and it's ninety lord.

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Speaker 1: But this sort of the world in which she describes,

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Speaker 1: where it's like you're working for hours to come with

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Speaker 1: this insane pitch to like give to Nike, it's like

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Speaker 1: that kind of only still happens for like Super Bowl

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Speaker 1: ads probably, and it's crazy. Okay, what do you think

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Speaker 1: about this? So he has this whole thing about how

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Speaker 1: he won't do if he has two clients and he

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Speaker 1: won't like put them in an ad together because someone

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Speaker 1: always gets the short end of the stick. Yeah, I know.

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Speaker 1: I mean, we're always trying to do that, like on

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Speaker 1: an agency where it's just being like, oh, we could

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Speaker 1: like do some center jam, but it is awkward and

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Speaker 1: I wouldn't do that. I think it is because then

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Speaker 1: when I think about it, when it's like Chevy cars,

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Speaker 1: like when a Coca Cola Pepsi T shirt with the Chevy's,

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Speaker 1: then Coke is like the little silly free T shirt

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Speaker 1: you get, right, Chevy's the big boy, right, And it's like,

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Speaker 1: I mean, I guess nowadays everything is a collab and

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Speaker 1: it's so just like whatever, like well, I mean I

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Speaker 1: think they're talking more sweepstakes vibes and not like something

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Speaker 1: X this, right. They're not talking about x lata, right,

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Speaker 1: They're talking about more just like one advertisement where it's like, well,

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Speaker 1: actually this brings us to another point. So at one

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Speaker 1: point he says he's like that a real good agency

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Speaker 1: needs to like needs one man at the top who's

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Speaker 1: like this savant and like everyone ever looks to him

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Speaker 1: and he's the lord. And I do have to say

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Speaker 1: I kind of think that's true because so I worked

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Speaker 1: for in my experience, so I spent a lot of

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Speaker 1: time at Wolf Owens, which is like a British agency

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Speaker 1: that has a big office in New York and it's

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Speaker 1: very it looks like the Apple store. Inside it's like

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Speaker 1: this massive white office and like London, New York. I'd

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Speaker 1: New York and it's like very frosted conference rooms. But

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Speaker 1: there was no real like Hancho like that everyone worshiped

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Speaker 1: at the top. The work isn't really like life changing,

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Speaker 1: and I don't think really like changing industry in a

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Speaker 1: big way. And like they like rebranded all right before

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Speaker 1: like ran into the ground and it's like cool, like

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Speaker 1: congrass sad. I'm like That's another thing he says in

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Speaker 1: this book. At one point, he's like, don't take on

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Speaker 1: like a dying clan. It's just like, well, do you

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Speaker 1: really know what like the stench of death around you? Truly?

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Speaker 1: Because I think, you know, I actually was when I

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Speaker 1: opened this book. I was kind of awaiting, like or

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Speaker 1: there's going to be some super outdated points, and I

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Speaker 1: think there are kind of more in terms of language

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Speaker 1: when he talks about like saving Puerto Rico is a country,

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Speaker 1: but like his little isms are very true. He's like

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Speaker 1: there comes a point, you know, if a product they

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Speaker 1: haven't had good sales for years. It's not the advertising problem, honey,

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Speaker 1: it's it's the problems and he can't turn around. As

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Speaker 1: Laurie would say, there's na a market. Yeah, I'm na

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Speaker 1: seeing the market. So for me, I'm out. I am out.

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Speaker 1: But to that point about a savant hauncho like jin

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Speaker 1: Lane is run by this guy Emmett, who like is

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Speaker 1: this like cool skater downtown guy, and he definitely has

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Speaker 1: like an esthetic that is what like drives the whole company,

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Speaker 1: and it's like the reason that people come to them

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Speaker 1: and they like desperately beg him to like create their brands.

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Speaker 1: Like they don't solicit any new business, but just something

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Speaker 1: he talks about a lot in this book, Jim. He says,

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Speaker 1: I get a new client ever two years, right, and

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Speaker 1: they come knocking because they're like with you doo, and

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Speaker 1: like Jane Lane is sort of credited with like doing

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Speaker 1: the whole like very ubiquitous startup design that everyone's familiar

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Speaker 1: with like him's and like that sort of flat because

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Speaker 1: I can't natural a lot of branding agency and they're like, oh,

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Speaker 1: like we're all in this as a team and like

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Speaker 1: everything welh blah. But so and then you don't do

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Speaker 1: anything cool and you just kind of copy with everyone else.

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Speaker 1: Is because it's like too many people kind of saying

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Speaker 1: yes to each other and they're like that's so fucking awesome,

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Speaker 1: like yes, yes, and then everyone's a little bit scared

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Speaker 1: to say no. So Ogilvie trained in the kitchens of France,

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Speaker 1: which is very David Chang right, well, very just like chefs, however,

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Speaker 1: very very very chefs. So I think what's super cool

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Speaker 1: about David Ogilvy is it's like being an admin was

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Speaker 1: like not respected in Britain, because it's like that's like

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Speaker 1: two god, well when we say respect it also we're

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Speaker 1: talking about like British heist society. I guess we're He

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Speaker 1: definitely like went to eaton and he'd like there's part

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Speaker 1: of the book where he's just like everyone I went

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Speaker 1: to school with. Then then it became a prime minister.

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Speaker 1: Oh yeah, and he was and he became this lord

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Speaker 1: and he became that lord. He what's also deeply British

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Speaker 1: about him is like the part about his childhood is

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Speaker 1: two pages and he talks about he's like my father

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Speaker 1: spoke Gaelic and my mother disinherited me. And I think

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Speaker 1: she made the good decision moving on, and you're kind

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Speaker 1: of like, yeah, there was no like British, no American.

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Speaker 1: Three chapters on the disinheritance. Yeah, I mean there's zero

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Speaker 1: like emotion in this book other than just like one

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Speaker 1: time and he was like and I was furious that

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Speaker 1: I had lost the account. That's all that he really

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Speaker 1: lets get under his skin is like work staff he

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Speaker 1: wrote this is also so shark tank. He copyrighted this

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Speaker 1: book for in the name of his son, so his

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Speaker 1: like son. Oh wait, that's so like Beyonce. I feel like, yeah,

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Speaker 1: it doesn't like Blue Ivy owned the rights to like

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Speaker 1: something lemonade. I'm sure it's very like giving your baby

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Speaker 1: shares and just like copywriting something for them rather than

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Speaker 1: giving them what a ps five? Yeah, give them a copy, right,

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Speaker 1: give them a bond, give them a bond. I mean

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Speaker 1: our just sort of write them a check. I mean,

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Speaker 1: there's a lot of them. There's a lot there's a

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Speaker 1: lot of ways that if you're a wretch you can

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Speaker 1: support your kids. And I do encourage you to pursue

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Speaker 1: all those different directions. Okay, but about him being British,

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Speaker 1: could we just say, yeah, this is oh there's eighteen

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Speaker 1: passages that are insane. But okay, wait, just this part

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Speaker 1: about his childhood, like being in a boarding school. He was,

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Speaker 1: of course, I sent to boarding school at age nine.

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Speaker 1: And he's like, when I suggested that Napoleon might have

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Speaker 1: been a Dutchman because his brother was a king of Poland,

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Speaker 1: the headmaster's wife sent me to bed without supper, whereupon

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Speaker 1: she seized me by the cheek and threw me to

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Speaker 1: the floor. He's not Paris Hilton Provost. No, No, I

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Speaker 1: would obviously believe women, and just like I don't think

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Speaker 1: we should be throwing like children to the floor. But wait,

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Speaker 1: you're saying that he's a parish He's not complaining about

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Speaker 1: the abuse he suffered. Yes, he's just like and my

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Speaker 1: he's and my head mastress was correct, because like, you

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Speaker 1: don't say that about Napoleon. Oh and she should have

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Speaker 1: dragged me slapped. But I think he's also showing that

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Speaker 1: he's a sassy little man. But you instead of just

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Speaker 1: going I think, straight into advertising and becoming a prime

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Speaker 1: minister like everyone, he had that real life experience of

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Speaker 1: like the twenties, which traveled, so he went door to

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Speaker 1: door selling like pots. Yeah, I no, but I once

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Speaker 1: like was so desperate. I feel like at some point

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Speaker 1: in my twenties and did like for one day, like

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Speaker 1: a door to door sign up for like this green

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Speaker 1: energy and I went with like this crew of people

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Speaker 1: to like Sheepshead Bay with iPads and it was like

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Speaker 1: all commission based and it was just like we just

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Speaker 1: had to like sneak into like creepy Sheepshead Bay, like

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Speaker 1: massive apartments were like all old Russian people living here,

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Speaker 1: nine year old women and just be like do you

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Speaker 1: want to switch to green energy? Yeah? And your heating

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Speaker 1: bell there was like such like an election stylaries with

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Speaker 1: a spoon and girl they're like working and I was

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Speaker 1: like so hus and she's like no. And it's like

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Speaker 1: some days he was just like don't make anything in

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Speaker 1: his commission based and it was like at nine pm

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Speaker 1: we'd like go back to HQ and the guys like, great,

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Speaker 1: you got the job. I was like, I got the job,

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Speaker 1: which doesn't make money. Yeah. I was like I'm absolutely

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Speaker 1: good and rounds anyway, But that was the work that

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Speaker 1: I putted. You know, sometimes you gotta go, and that's

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Speaker 1: really informed your practice podcast. You know, having a varied background, Yes,

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Speaker 1: you know, when I first came into branding, I had

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Speaker 1: a politics background, and they were impressed by that. They

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Speaker 1: were like, oh, well, you know you you've written for politicians.

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Speaker 1: It's kind of the same thing. You're just selling something.

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Speaker 1: You're selling, right, all you're doing is selling, and you're

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Speaker 1: you're writing for someone else. I think one of the

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Speaker 1: first projects I worked in at wolf Olin's was the

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Speaker 1: met rebranding, and that was you know, that was a

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Speaker 1: real chance to just sort of write really flowery, kind

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Speaker 1: of like British boring language and just like, oh okay,

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Speaker 1: like you can be sort of like fancy because like

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Speaker 1: politics also kind of serious. And they were like that works.

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Speaker 1: That made a lot of sense. Yeah, that was translation.

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Speaker 1: This episode is sponsored by zok Doc. You're trying to

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Speaker 1: find the cause of your symptoms akeyback headache, running, nose itchy.

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Speaker 1: I worked on my genitals, so let me guess you

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Speaker 1: stumble down a TikTok rabbit hole full of questionable advice

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Speaker 1: from so called experts. Suddenly I have cancer. No, thank you.

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Speaker 1: There are better ways to get the answers you want

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Speaker 1: random people on the internet. The randoms I love you

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00:18:36,680 --> 00:18:40,200
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Speaker 1: That's z o C d oc dot com slash book

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Speaker 1: Club zok dot dot com slash book Club ditch the talk. Okay,

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Speaker 1: let's talk about just some favorite ads of ours. Let's go.

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Speaker 1: I'm gonna start this off. Favorite ad campaigns of all time.

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Speaker 1: Number one the Orblescences Shower Orgasm. Yeah, agreed, iconic campaign. Yeah.

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Speaker 1: I mean, and I think like my sister and I

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Speaker 1: only used or Ballescences growing up twelve year olds, you're

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Speaker 1: using it. You're just being like, oh yeah, one day

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Speaker 1: I'll have sucks. Yeah. I mean, it's so funny because

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Speaker 1: it's so gendered. And I watched that and I was like,

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Speaker 1: I won't I won't be using that because I'm not

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Speaker 1: allowed to. Yeah, but that that worked for you, like

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Speaker 1: customer benefits you of being like this is fun, I

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Speaker 1: was like, this is hilarious. It was also a trickle

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Speaker 1: down because I feel like, right, my sister bought it

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Speaker 1: and she was so or blessnss like Venus Razors, very

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Speaker 1: wy m. And then I was like, oh, so this

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Speaker 1: is what's cool. This is what like cooler older teenagers.

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Speaker 1: I'm you know, so it's funny. Like so we think

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Speaker 1: about we're talking about good ads right good at what

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Speaker 1: makes a good ad? Ogle V says, a good ad

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Speaker 1: is something that makes you want to buy the product.

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Speaker 1: And I think people of my advertising cohort are much

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Speaker 1: more guilty of what he says is like they want

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Speaker 1: to make entertaining ads. They want to make ads that

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Speaker 1: they're like proud of or whatever, which is funny, he says,

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Speaker 1: he and one of he goes good copywriters have always

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Speaker 1: resisted the temptation to entertain. See I can't. I have

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Speaker 1: to entertain myself otherwise I can't disagree here where he's

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Speaker 1: very just like he's hardly getting into television ads at

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Speaker 1: this point, Like all advertising are these like massive articles

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Speaker 1: in like Life magazine and player. He has to like,

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Speaker 1: I mean, list every ingredient of carnation milk. I do

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Speaker 1: want to have my favorite ads, but we should just

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Speaker 1: explain for one second the way that adds is to look,

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Speaker 1: it's completely insane. There was like nine hundred words. It

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Speaker 1: was like only print and everyone was reading magazines left

423
00:21:39,680 --> 00:21:41,399
Speaker 1: in rank and it was just like he said he

424
00:21:41,440 --> 00:21:43,920
Speaker 1: want reads. He was like, oh, the average woman's always

425
00:21:43,920 --> 00:21:46,000
Speaker 1: like the average I read ten magazines week, and the

426
00:21:46,040 --> 00:21:49,280
Speaker 1: average woman reads six magazines a day or something like

427
00:21:49,359 --> 00:21:51,480
Speaker 1: she's just going cover to cover in her sunken living

428
00:21:51,560 --> 00:21:53,879
Speaker 1: room and God bless her. And there's like so I

429
00:21:53,920 --> 00:21:56,480
Speaker 1: think can cigarette, and everything is just like this big

430
00:21:56,520 --> 00:21:59,680
Speaker 1: hero image of the product, then some big headline that's

431
00:21:59,720 --> 00:22:02,919
Speaker 1: just like soup tapes better cold, and then it's just

432
00:22:03,000 --> 00:22:07,440
Speaker 1: like sixteen more small paragraphs sans seraph ten point font,

433
00:22:07,520 --> 00:22:09,560
Speaker 1: and it's like this whole thing where it's like everything

434
00:22:09,600 --> 00:22:12,439
Speaker 1: was about trying to convince someone to like buy this

435
00:22:12,760 --> 00:22:15,000
Speaker 1: certain product that they're already buying, but by a different

436
00:22:15,040 --> 00:22:17,920
Speaker 1: brand of this product. Also, everything was i want to say,

437
00:22:17,920 --> 00:22:20,399
Speaker 1: like in this sort of consumer staples category, like or

438
00:22:20,440 --> 00:22:22,920
Speaker 1: consumer discretionary. But it was like all this just yeah

439
00:22:23,000 --> 00:22:25,399
Speaker 1: stuff you're already. It's a lot of PC during game,

440
00:22:25,440 --> 00:22:30,000
Speaker 1: all kind of stuff. It's or ours, laundry, cigarettes, liquor.

441
00:22:30,240 --> 00:22:34,160
Speaker 1: You know, Lifestyle brands didn't exist, and the idea that

442
00:22:34,240 --> 00:22:36,679
Speaker 1: like one certain thing that you like didn't have, like

443
00:22:36,760 --> 00:22:39,639
Speaker 1: wouldn't maybe give you access to some sort of different

444
00:22:39,720 --> 00:22:42,280
Speaker 1: kind of lifestyle, like wasn't I think that was saying

445
00:22:42,359 --> 00:22:45,399
Speaker 1: like the lifestyle brands were the cigarettes. It's like camel

446
00:22:45,560 --> 00:22:47,320
Speaker 1: your pullet, what was that your pleasure or no, it's

447
00:22:47,320 --> 00:22:52,280
Speaker 1: Newport Pleasure Camels like cool anyway, It's like, yeah, I

448
00:22:52,280 --> 00:22:54,520
Speaker 1: think cigarette brands were the only ones that were like,

449
00:22:54,640 --> 00:22:56,199
Speaker 1: this is going to change your life, This is going

450
00:22:56,240 --> 00:22:58,120
Speaker 1: to change your life. Everything else was just like this

451
00:22:58,160 --> 00:23:01,639
Speaker 1: product will be better doing a certain thing and so

452
00:23:01,760 --> 00:23:03,880
Speaker 1: much more cars it with so much more function and

453
00:23:03,920 --> 00:23:05,679
Speaker 1: like you know, and I always tell clients, I'm like,

454
00:23:05,680 --> 00:23:08,640
Speaker 1: you know, emotion of our function, sweetheart, like because at

455
00:23:08,640 --> 00:23:10,800
Speaker 1: this point, I think, yeah, I do actually think that

456
00:23:10,880 --> 00:23:13,040
Speaker 1: in some ways, consumers are much smarter than they used

457
00:23:13,040 --> 00:23:16,520
Speaker 1: to be. Oh yeah, people know what works and what doesn't.

458
00:23:16,560 --> 00:23:18,880
Speaker 1: They know what fucking toothpaste is, you know what I mean?

459
00:23:19,000 --> 00:23:21,159
Speaker 1: And I think that like it's like when crust is

460
00:23:21,200 --> 00:23:23,879
Speaker 1: always like four times as white people don't give a

461
00:23:23,880 --> 00:23:27,159
Speaker 1: fuck about no. We all know that no toothpaste whitens anything,

462
00:23:27,320 --> 00:23:29,960
Speaker 1: right now. That's why we get into like charcoal toothpaste,

463
00:23:30,119 --> 00:23:32,359
Speaker 1: right and you know, and it's like if you're buying Crest,

464
00:23:32,400 --> 00:23:35,119
Speaker 1: it's because you want to have the lifestyle of someone

465
00:23:35,160 --> 00:23:37,920
Speaker 1: who buys utilitarian toothpaste because you just want to be

466
00:23:37,960 --> 00:23:39,840
Speaker 1: old school and that spend that much money. It's kind

467
00:23:39,840 --> 00:23:42,000
Speaker 1: of so funny you say, like crust is old school,

468
00:23:42,080 --> 00:23:45,399
Speaker 1: because it is. But in my like mind, I like

469
00:23:45,400 --> 00:23:48,040
Speaker 1: the nineties. Like as a kid, I was like, crust

470
00:23:48,200 --> 00:23:51,000
Speaker 1: is cool, like this is like you are spiritually gen

471
00:23:51,160 --> 00:23:55,119
Speaker 1: X's so like. But I compared to your head, you

472
00:23:55,200 --> 00:23:57,600
Speaker 1: were like twenty eight. I was twenty eight, and I'm

473
00:23:57,640 --> 00:24:00,199
Speaker 1: just like, yeah, I'm just this cool cat. Yeah, go

474
00:24:00,240 --> 00:24:04,520
Speaker 1: to like cool shows and I drive, you know, a Mustang,

475
00:24:04,560 --> 00:24:08,800
Speaker 1: and I'm brush with Crest and I smoke Newports for

476
00:24:09,119 --> 00:24:12,760
Speaker 1: my pleasure. You probably had like the sweetest flavor of crest.

477
00:24:13,000 --> 00:24:14,600
Speaker 1: Now I'm just meant, you know, I'm meant to the

478
00:24:14,720 --> 00:24:17,240
Speaker 1: end because I'm still mintoothpaste. I mean, I'm still um.

479
00:24:17,280 --> 00:24:20,280
Speaker 1: I'm so I'm in ice cream and I chew gum constantly.

480
00:24:20,680 --> 00:24:23,200
Speaker 1: Do you think I'm bubble gum? I guess I thought

481
00:24:23,240 --> 00:24:25,840
Speaker 1: you were like so cinnamon bubble gum. Oh my, do

482
00:24:25,920 --> 00:24:30,840
Speaker 1: you even know me? Cinnamon? I'm just nine year old

483
00:24:30,880 --> 00:24:32,840
Speaker 1: you when you were like I like football and pizza

484
00:24:32,880 --> 00:24:38,639
Speaker 1: and cinnamon. Sorry, cinnamon was as I know, I know

485
00:24:38,680 --> 00:24:40,040
Speaker 1: that about you. I can't even give you up to

486
00:24:40,040 --> 00:24:42,520
Speaker 1: stick a big rad you'll go And now I'm like

487
00:24:42,560 --> 00:24:45,639
Speaker 1: so hot over I'm only in my like, let's just

488
00:24:45,720 --> 00:24:49,120
Speaker 1: say late twenties, um have like gotten into like hot

489
00:24:49,160 --> 00:24:53,399
Speaker 1: sauce and like total house sculpture, like uh saracha anyone,

490
00:24:54,000 --> 00:24:55,879
Speaker 1: but um, like I feel like I used to have

491
00:24:55,920 --> 00:24:57,760
Speaker 1: like one squord of sarracha on something and in my

492
00:24:57,800 --> 00:25:00,400
Speaker 1: mouth would like blow up. Anyway, So what I'm saying

493
00:25:00,480 --> 00:25:02,240
Speaker 1: is I meant till the end. I mean, I'm a

494
00:25:02,320 --> 00:25:04,640
Speaker 1: very cool get girl, I guess, but I'll do crest

495
00:25:04,680 --> 00:25:07,600
Speaker 1: to me. Those are random sauce. It's not that random.

496
00:25:07,600 --> 00:25:09,080
Speaker 1: It's sort of like one of the most major two

497
00:25:09,119 --> 00:25:10,879
Speaker 1: three brands that there is. It's the random one of

498
00:25:11,320 --> 00:25:13,880
Speaker 1: those two though. Okay, but I might say I will

499
00:25:13,920 --> 00:25:16,080
Speaker 1: take that over like an Arman hammer or a tom

500
00:25:16,320 --> 00:25:19,399
Speaker 1: or something like from the twenties. You know, I'm not

501
00:25:19,400 --> 00:25:22,760
Speaker 1: in tastes like salt or whatever. And it's like I

502
00:25:22,760 --> 00:25:25,640
Speaker 1: don't necessarily mean that. One of his dudes and don't

503
00:25:25,840 --> 00:25:29,400
Speaker 1: is always use photography and not illustration and advertising. He said,

504
00:25:29,400 --> 00:25:32,720
Speaker 1: always use photography or well, he said, photography is better. Yeah,

505
00:25:32,720 --> 00:25:35,120
Speaker 1: it's more eye catching people like, oh right, well, that's

506
00:25:35,119 --> 00:25:37,160
Speaker 1: because I feel like he was like even those the sixties,

507
00:25:37,160 --> 00:25:40,600
Speaker 1: like photos were still kind of like new, photos were new,

508
00:25:40,720 --> 00:25:42,959
Speaker 1: and like illustration was weird, and they I think that

509
00:25:43,040 --> 00:25:47,720
Speaker 1: graphic design wasn't like so these sort of insane industry

510
00:25:47,760 --> 00:25:50,160
Speaker 1: that it is now. So there was the Campbells suit drawing,

511
00:25:50,160 --> 00:25:52,080
Speaker 1: and then it was also just so like the classic

512
00:25:52,160 --> 00:25:54,920
Speaker 1: like and they were there bringing the Turkey drawing right,

513
00:25:54,960 --> 00:25:58,080
Speaker 1: and there was like one like Norman Rockwell asque esque

514
00:25:58,119 --> 00:26:00,560
Speaker 1: illustrator that you could hire and like he is probably

515
00:26:00,600 --> 00:26:02,600
Speaker 1: busy and like maybe you couldn't get him to like

516
00:26:02,680 --> 00:26:05,640
Speaker 1: do your sou bad. But I do think that there

517
00:26:05,760 --> 00:26:09,280
Speaker 1: is a tendency to overuse illustration in design now and

518
00:26:09,359 --> 00:26:13,399
Speaker 1: in advertising because and I think it's partially it's because

519
00:26:13,720 --> 00:26:18,200
Speaker 1: photography is like people are so worried that photography will

520
00:26:18,280 --> 00:26:25,760
Speaker 1: read as to you know, to revealing of a certain class, region, size,

521
00:26:26,400 --> 00:26:28,480
Speaker 1: and so they're like, so they're like, let's just do

522
00:26:28,560 --> 00:26:31,320
Speaker 1: a little cartoons that relate to everyone, And then when

523
00:26:31,359 --> 00:26:35,720
Speaker 1: you do have photography, it's always this like disembodied like

524
00:26:36,080 --> 00:26:39,359
Speaker 1: pand of just like indeterminate age in ethnicity that's like

525
00:26:39,440 --> 00:26:41,600
Speaker 1: coming in through the side, like holding a lime and

526
00:26:41,640 --> 00:26:44,760
Speaker 1: it's just like, okay, let's that's very that um that

527
00:26:44,920 --> 00:26:48,200
Speaker 1: like breastbinder that I bought recently from just like a

528
00:26:48,200 --> 00:26:51,600
Speaker 1: company that was like what's it called Good Works or

529
00:26:51,640 --> 00:26:55,280
Speaker 1: something like that, And it's like that, I feel like

530
00:26:55,280 --> 00:26:57,200
Speaker 1: it makes so much sense because they're like, well, like,

531
00:26:57,280 --> 00:26:59,280
Speaker 1: are we showing a transmitter? Are we going to show

532
00:26:59,359 --> 00:27:05,600
Speaker 1: like lesbian? Are you going too? So it was like instead,

533
00:27:05,640 --> 00:27:08,320
Speaker 1: so they're like, fuck, so let's just like draw weird

534
00:27:08,640 --> 00:27:13,040
Speaker 1: icon Ford eighties gym instead that's like a shape jumping

535
00:27:13,200 --> 00:27:14,960
Speaker 1: or something like that. You're like, so, I don't know

536
00:27:15,040 --> 00:27:18,719
Speaker 1: what this everything is now that's shape And it's always

537
00:27:18,760 --> 00:27:21,000
Speaker 1: these like women and they're always like kind of a

538
00:27:21,000 --> 00:27:23,280
Speaker 1: little bit doing yoga. It's like there's so much like no,

539
00:27:23,440 --> 00:27:26,040
Speaker 1: it's like gone back to full like getting a big

540
00:27:26,160 --> 00:27:29,120
Speaker 1: nineties Excel free T shirt for a race and it's

541
00:27:29,359 --> 00:27:34,080
Speaker 1: no very nighties Xcel five K, and it's all these

542
00:27:35,920 --> 00:27:40,000
Speaker 1: kind of leaping women of just like shapes and colors

543
00:27:40,080 --> 00:27:42,199
Speaker 1: of shapes and colors and it's just like and some

544
00:27:42,240 --> 00:27:45,439
Speaker 1: of the women are purple and you're like, Okay, I

545
00:27:45,440 --> 00:27:47,840
Speaker 1: guess this could be anyone Oh, we have to talk

546
00:27:47,880 --> 00:27:50,680
Speaker 1: about how he hates billboards. Oh, and I agree because

547
00:27:50,680 --> 00:27:53,040
Speaker 1: you don't have time to read them. Let's you're a passenger,

548
00:27:53,160 --> 00:27:56,040
Speaker 1: which yes, there are a lot of in this thank you.

549
00:27:56,320 --> 00:27:59,679
Speaker 1: Actually seven out of ten women are passengers. I'm really

550
00:27:59,800 --> 00:28:03,439
Speaker 1: not anti billboard because just to mention, because from how

551
00:28:03,520 --> 00:28:06,239
Speaker 1: many ads did we see for the new Tao opening up?

552
00:28:06,240 --> 00:28:08,159
Speaker 1: Mohegan when we were driving, Yeah, I know what I mean,

553
00:28:08,240 --> 00:28:09,919
Speaker 1: we were like, we have to go to time. Do

554
00:28:09,960 --> 00:28:13,040
Speaker 1: you think that as a driver it's a dangerous and

555
00:28:13,080 --> 00:28:16,440
Speaker 1: being as dangerous, it's like it is a nicer if

556
00:28:16,440 --> 00:28:18,240
Speaker 1: you're But I also feel like he thinks it's Nico

557
00:28:18,240 --> 00:28:19,800
Speaker 1: because he's from England and so he's been so like

558
00:28:19,880 --> 00:28:23,840
Speaker 1: the American Open Road is beautiful, Well, yeah it's marred.

559
00:28:25,240 --> 00:28:27,399
Speaker 1: He's a gardener. And he was like and he was like,

560
00:28:27,600 --> 00:28:30,399
Speaker 1: I'm a man partial to the downscapes. I mean, he

561
00:28:30,480 --> 00:28:34,159
Speaker 1: honestly did. Sometimes he was being very my dad because

562
00:28:34,200 --> 00:28:37,520
Speaker 1: he was being like a Loveland game. But he was

563
00:28:37,560 --> 00:28:40,880
Speaker 1: also are all kind of gay, right, which is kind

564
00:28:40,880 --> 00:28:42,120
Speaker 1: of what I try to say to you and why

565
00:28:42,120 --> 00:28:44,200
Speaker 1: I actually don't think my dad is gay. Your dad

566
00:28:44,320 --> 00:28:48,000
Speaker 1: is not British, but but he is of European descent.

567
00:28:48,320 --> 00:28:51,400
Speaker 1: He's wait, he's Italian, which you know, here's the thing

568
00:28:51,480 --> 00:28:56,240
Speaker 1: Italian Americans are. Therefore, yes, Italian Americans are very much o,

569
00:28:56,480 --> 00:28:58,360
Speaker 1: very you know, like, no, it's being vido. But I

570
00:28:58,360 --> 00:29:01,800
Speaker 1: feel like actual Italian man are like much gayer. Well again,

571
00:29:01,920 --> 00:29:04,000
Speaker 1: I think they just have taste and they think they

572
00:29:04,040 --> 00:29:07,760
Speaker 1: care about it, and they're like because America doesn't. And

573
00:29:07,760 --> 00:29:09,560
Speaker 1: I think that's part of the problem. I want to

574
00:29:09,560 --> 00:29:11,880
Speaker 1: talk about this part where I was really shocked where

575
00:29:11,880 --> 00:29:14,080
Speaker 1: he talks about like lesbians and movies, and I was like,

576
00:29:14,080 --> 00:29:16,719
Speaker 1: who are you referencing? This is very gendered, so just

577
00:29:16,760 --> 00:29:19,680
Speaker 1: like CW Trick or Partning like, but I do think

578
00:29:19,720 --> 00:29:23,000
Speaker 1: this is like accurate. Okay. When I worked with doctor Gallup,

579
00:29:23,080 --> 00:29:25,600
Speaker 1: I was able to demonstrate that moviegoers are more interested

580
00:29:25,680 --> 00:29:27,880
Speaker 1: in actors of their own sex than an actress of

581
00:29:27,880 --> 00:29:30,280
Speaker 1: the opposite sex. True, there are a few exceptions to

582
00:29:30,280 --> 00:29:33,280
Speaker 1: this rule. The female sex kittens find great favor with

583
00:29:33,320 --> 00:29:36,400
Speaker 1: male moviegoers, and the lesbian stars do not appeal to men.

584
00:29:36,600 --> 00:29:39,120
Speaker 1: And I was like, it's in nineteen sixty two. Wait

585
00:29:39,200 --> 00:29:41,440
Speaker 1: what what lesbian? I know? I was like, we're talking

586
00:29:41,440 --> 00:29:43,520
Speaker 1: about Molin and d Trick. Wow. I love that he

587
00:29:43,520 --> 00:29:45,920
Speaker 1: says that's a matter of fact. He's just like, well, obviously,

588
00:29:45,960 --> 00:29:48,240
Speaker 1: if it's a movie about lesbians, like men don't want

589
00:29:48,240 --> 00:29:50,360
Speaker 1: to go. Yeah, and again, I think that's another one

590
00:29:50,360 --> 00:29:51,760
Speaker 1: of these points where we're just like, that's kind of

591
00:29:51,800 --> 00:29:54,960
Speaker 1: still Truday and I'm It's like we were talking about

592
00:29:55,040 --> 00:29:59,400
Speaker 1: just like most guys want to watch like an Avenger's Stadium,

593
00:30:00,080 --> 00:30:04,400
Speaker 1: your basic straight guy movie, Jason Stay, Yeah, they don't

594
00:30:04,440 --> 00:30:06,560
Speaker 1: want to watch like they want to watch Big Big

595
00:30:07,320 --> 00:30:10,360
Speaker 1: Disobedience or whatever. Right, well, right, they definitely don't want

596
00:30:10,360 --> 00:30:13,560
Speaker 1: to watch Disobedience. But then they're also not being like

597
00:30:13,600 --> 00:30:17,520
Speaker 1: I need to watch Book Smart with like Beanie Beetles Tin. Yeah.

598
00:30:17,560 --> 00:30:19,920
Speaker 1: I don't know. Maybe a lot of like cocked boyfriends

599
00:30:19,960 --> 00:30:22,719
Speaker 1: are like watching Book Smart. Oh, it's true. People are

600
00:30:22,720 --> 00:30:26,200
Speaker 1: always being like I liked it, but yeah it was

601
00:30:26,240 --> 00:30:28,680
Speaker 1: so bad and it was about lesbians, like I was

602
00:30:28,720 --> 00:30:30,760
Speaker 1: wanting to like get more, but it was really like

603
00:30:30,880 --> 00:30:33,280
Speaker 1: too much of a fake movie. Day said they liked

604
00:30:33,320 --> 00:30:34,920
Speaker 1: it in this way that was that I could tell

605
00:30:34,960 --> 00:30:37,680
Speaker 1: that they didn't really like it. I like it, Yeah,

606
00:30:37,680 --> 00:30:39,840
Speaker 1: it was very that vibe. No, I mean that things

607
00:30:39,840 --> 00:30:42,800
Speaker 1: like obviously, we are not trying to walk like last time,

608
00:30:42,840 --> 00:30:45,959
Speaker 1: like in such a you know, manly mood. I mean,

609
00:30:46,000 --> 00:30:49,680
Speaker 1: last night I did watch Sopranos, but that's actually ultimately

610
00:30:49,760 --> 00:30:52,480
Speaker 1: straight girl fodder anyway, But the way, I'm just like,

611
00:30:52,520 --> 00:30:57,240
Speaker 1: when did every single person become obsessed with a girl

612
00:30:57,280 --> 00:31:01,160
Speaker 1: who watches the Sopranos and just only personality in the

613
00:31:01,160 --> 00:31:03,720
Speaker 1: past year. It literally everyone's like, um, I read watching

614
00:31:03,760 --> 00:31:05,720
Speaker 1: it and just being like, um, yes, I'm gonna start

615
00:31:05,800 --> 00:31:09,479
Speaker 1: dressing like Furio. Sorry, boyfriend, I'm just like, I don't know.

616
00:31:09,560 --> 00:31:11,480
Speaker 1: It became it's like last ye had another show that

617
00:31:11,520 --> 00:31:14,360
Speaker 1: I can't watch now because they've ruined it, pre put

618
00:31:14,400 --> 00:31:16,520
Speaker 1: it on this succession in the Game of Thrones pile like, sorry,

619
00:31:16,520 --> 00:31:18,720
Speaker 1: I can't do it. It was became a rebellion for

620
00:31:18,720 --> 00:31:20,320
Speaker 1: me to watch the Parents because my parents were like,

621
00:31:20,320 --> 00:31:22,240
Speaker 1: it's actually like sort of racist against Italians and we

622
00:31:22,240 --> 00:31:25,640
Speaker 1: shouldn't be yeah, and like we need to be only

623
00:31:25,680 --> 00:31:28,680
Speaker 1: watching like Italian movies with really opera singers. Didn't make

624
00:31:28,720 --> 00:31:31,320
Speaker 1: sense because we watched The Godfather and Goodfellows all the time.

625
00:31:31,360 --> 00:31:36,320
Speaker 1: But anyway, so I didn't watch that obviously then, but yeah,

626
00:31:36,320 --> 00:31:39,160
Speaker 1: now it's just become like Twitter girl. Yeah yeah, it

627
00:31:39,240 --> 00:31:42,160
Speaker 1: sucks on something you love becomes embraced by everyone I know,

628
00:31:42,480 --> 00:31:45,320
Speaker 1: and you want to be special all and advertising can

629
00:31:45,400 --> 00:31:48,800
Speaker 1: help make you feel special. Okay wait what? Okay? So

630
00:31:48,880 --> 00:31:51,880
Speaker 1: my favorite advertisers from the Kid Like to Meet. VW

631
00:31:52,400 --> 00:31:55,000
Speaker 1: was like the advertisement thing. Have we already talked about

632
00:31:55,000 --> 00:31:57,800
Speaker 1: this in the pod? I don't think so, because, oh

633
00:31:57,800 --> 00:32:00,200
Speaker 1: my god, like to have a Jetta ad the Jetta add.

634
00:32:00,280 --> 00:32:03,720
Speaker 1: I mean those ads were like so iconic and the

635
00:32:03,880 --> 00:32:06,080
Speaker 1: like obviously the Mitsubishi ad with the worth the hand

636
00:32:06,080 --> 00:32:08,000
Speaker 1: of the window, this plain telepop music is very iconic,

637
00:32:08,040 --> 00:32:11,440
Speaker 1: but like you're so Mitsubishi. There was maybe a time out. Yeah,

638
00:32:11,480 --> 00:32:13,720
Speaker 1: I'm very just like I wish I was a girl

639
00:32:13,760 --> 00:32:16,360
Speaker 1: in a Newsy with like a really small bag. There

640
00:32:16,480 --> 00:32:21,360
Speaker 1: was there was this VW ad where it was like

641
00:32:21,520 --> 00:32:24,440
Speaker 1: total barista era. It was like this girl like opening

642
00:32:24,520 --> 00:32:27,760
Speaker 1: up her Jetta and she was like a barista Caterra

643
00:32:27,880 --> 00:32:29,800
Speaker 1: and she had like two jugs of Calfee coffee and

644
00:32:29,880 --> 00:32:32,840
Speaker 1: was like I'm a barista and so I need my Jetta.

645
00:32:32,880 --> 00:32:34,960
Speaker 1: I'm on the go and like invented women on the go,

646
00:32:35,240 --> 00:32:38,239
Speaker 1: women carrying coffee, women drinking coffee on the go, and

647
00:32:38,280 --> 00:32:40,360
Speaker 1: I was like, I need a Jetta. See that's funny.

648
00:32:40,360 --> 00:32:43,040
Speaker 1: So that spoke to function to me that the vw

649
00:32:43,080 --> 00:32:45,520
Speaker 1: ads that were the most effective were the emotion ones

650
00:32:45,880 --> 00:32:47,680
Speaker 1: that were just like putting in this kind of like

651
00:32:47,960 --> 00:32:51,440
Speaker 1: cool dude space. There was like there was the one

652
00:32:51,440 --> 00:32:55,000
Speaker 1: who remember the windshield wipers one where the Jetta's going

653
00:32:55,040 --> 00:32:56,720
Speaker 1: down their street at the pisada or whatever's going in

654
00:32:56,760 --> 00:33:00,360
Speaker 1: the street, and the windshield wipers are going. It's raining

655
00:33:00,440 --> 00:33:02,800
Speaker 1: and everyone on the street is sort of in time

656
00:33:02,880 --> 00:33:04,960
Speaker 1: to the windshow whippers and there's like someone passing a

657
00:33:05,000 --> 00:33:10,640
Speaker 1: box to someone else tossing a pizza and it's rhythmic

658
00:33:10,680 --> 00:33:13,080
Speaker 1: and you're just like, whoa cool, Like everything's like in tune.

659
00:33:13,400 --> 00:33:16,120
Speaker 1: There was another one that like had a Nick Cave

660
00:33:16,200 --> 00:33:19,560
Speaker 1: song in it, and like me not being that indie,

661
00:33:20,120 --> 00:33:22,160
Speaker 1: was so like, oh my god, the Jetta will like

662
00:33:22,440 --> 00:33:25,600
Speaker 1: me well, I mean that Sunds like this VW Bariste

663
00:33:25,800 --> 00:33:28,440
Speaker 1: was like, you're not just such a function, it's you're

664
00:33:28,520 --> 00:33:35,200
Speaker 1: this cool indie music listening yeah, coffee drinking right, Millennial,

665
00:33:35,240 --> 00:33:37,200
Speaker 1: I mean it was inventing the millennial generation when we

666
00:33:37,200 --> 00:33:40,600
Speaker 1: were just it was Jenna telling people to be millennials. Wow,

667
00:33:40,760 --> 00:33:43,000
Speaker 1: they invented us. That's so funny because we think that

668
00:33:43,040 --> 00:33:45,239
Speaker 1: generations are at war, but like, they literally invented us

669
00:33:45,280 --> 00:33:47,720
Speaker 1: with vw ads. My other all time favorite ad is

670
00:33:47,720 --> 00:33:50,040
Speaker 1: actually a PSA and that is Oh wait, of course,

671
00:33:50,080 --> 00:33:53,920
Speaker 1: Rachel like ratually this is your brain on heroin and

672
00:33:54,000 --> 00:33:57,400
Speaker 1: she smashed it. Just um that at is obviously iconic.

673
00:33:57,440 --> 00:33:59,120
Speaker 1: I mean also because she's like so thin and hot

674
00:33:59,160 --> 00:34:03,360
Speaker 1: and like a beater in like dark hair, um, which

675
00:34:03,400 --> 00:34:05,720
Speaker 1: I guess that goes to his point. That's when I

676
00:34:05,760 --> 00:34:10,960
Speaker 1: liked watching a sex kitten. What would be your dream

677
00:34:10,960 --> 00:34:15,879
Speaker 1: client to work for? Oh, it's a good one, So

678
00:34:16,000 --> 00:34:18,680
Speaker 1: I actually would like to go for something like Air France.

679
00:34:18,840 --> 00:34:20,840
Speaker 1: I think they would be really fun. So sorry, let

680
00:34:20,880 --> 00:34:24,600
Speaker 1: me Stephen. What what's your dream client to work for? Yeah,

681
00:34:24,640 --> 00:34:27,200
Speaker 1: so it's like you know, I've I've done. He's done

682
00:34:27,200 --> 00:34:29,759
Speaker 1: a lot of like hotel companies. The thing about working

683
00:34:29,760 --> 00:34:31,920
Speaker 1: for big companies it's it's it's not fun, as he

684
00:34:31,920 --> 00:34:34,400
Speaker 1: says in this book, it's ruled by committee. Also, the

685
00:34:34,400 --> 00:34:37,160
Speaker 1: part about um not wanting to work for associations, I

686
00:34:37,160 --> 00:34:38,560
Speaker 1: think it is very true. Do you remember when I

687
00:34:38,600 --> 00:34:41,160
Speaker 1: worked for the National Fisher's Institute when I worked in politics, No,

688
00:34:41,320 --> 00:34:45,920
Speaker 1: the Fish Institution, Big Tuna, and I ghost throughte that

689
00:34:45,960 --> 00:34:50,160
Speaker 1: opbed for Senator Saxby Chambliss of Alabama where he was

690
00:34:50,239 --> 00:34:53,879
Speaker 1: writing telling the FDA to change their guidelines on phish

691
00:34:53,920 --> 00:34:57,200
Speaker 1: consumption for pregnant women. Oh okay for life the mercury

692
00:34:57,200 --> 00:34:59,920
Speaker 1: because he was like, we need actually mercury is not

693
00:35:00,360 --> 00:35:02,040
Speaker 1: And when he was like, I need my pregnant Lize

694
00:35:02,040 --> 00:35:04,040
Speaker 1: of Alabama to be eating a lot more a lot

695
00:35:04,080 --> 00:35:06,320
Speaker 1: more of cash because there was a lot of essential

696
00:35:06,320 --> 00:35:10,040
Speaker 1: amino acids in there that do stimulate neuro development in

697
00:35:10,040 --> 00:35:13,000
Speaker 1: the fadus. Well, it wasn't that like a whole thing whatever.

698
00:35:13,080 --> 00:35:15,640
Speaker 1: With like the last COVID relief bill, it was like

699
00:35:15,680 --> 00:35:17,759
Speaker 1: all about like Carp, right, and they're that's just like

700
00:35:17,760 --> 00:35:21,160
Speaker 1: putting in so many like subsidies for like the Big

701
00:35:21,239 --> 00:35:23,560
Speaker 1: carp or Big Carp, but like also to to like

702
00:35:23,600 --> 00:35:25,439
Speaker 1: kill in base. Yeah. I think it was like about

703
00:35:25,520 --> 00:35:28,560
Speaker 1: killing Karp and you're kind of like, wow, Well to

704
00:35:28,640 --> 00:35:32,840
Speaker 1: quote our favorite show about um, the lesbian detective fish

705
00:35:32,880 --> 00:35:37,400
Speaker 1: Cop oh high Town. Yeah, anyway, fish Fishery, there's a

706
00:35:37,400 --> 00:35:39,279
Speaker 1: lot of loss. What did she say, Well, the whole

707
00:35:39,280 --> 00:35:41,320
Speaker 1: show is them just being like, you're nothing but a

708
00:35:41,320 --> 00:35:45,000
Speaker 1: fish cop. Right anyway, when you started working for Big Tanna,

709
00:35:45,080 --> 00:35:47,480
Speaker 1: you become the fish cop. I would also really love

710
00:35:47,560 --> 00:35:49,080
Speaker 1: to do a country or a town, because I feel

711
00:35:49,080 --> 00:35:51,480
Speaker 1: like they do have the worst advertising, Like have you

712
00:35:51,520 --> 00:35:53,839
Speaker 1: seen what it's just like, Ohio, No, I haven't seen

713
00:35:53,840 --> 00:35:55,440
Speaker 1: those ads, like they're I think they're in like the

714
00:35:55,440 --> 00:35:58,239
Speaker 1: Bedford Stop for Philadelphia, and there's been the ones for

715
00:35:58,360 --> 00:36:00,480
Speaker 1: Baltimore and the Bedford Stop or maybe that's what I'm

716
00:36:00,520 --> 00:36:03,560
Speaker 1: thinking of. Same difference, fucking Baltimore play and and they're

717
00:36:03,600 --> 00:36:06,200
Speaker 1: just like your people are waiting and it's just like

718
00:36:06,239 --> 00:36:07,799
Speaker 1: a guy in a bucket hat. And I was like, oh,

719
00:36:07,840 --> 00:36:10,400
Speaker 1: so this bucket hated guy waiting for me. This is

720
00:36:11,239 --> 00:36:13,239
Speaker 1: I think that And that violates a rule, he says,

721
00:36:13,239 --> 00:36:16,160
Speaker 1: which is like, don't advertise something that people can just

722
00:36:16,280 --> 00:36:18,600
Speaker 1: get at home. It's like I can see guys and

723
00:36:18,719 --> 00:36:21,360
Speaker 1: get bucket hats on the fucking train. I'm on. I

724
00:36:21,400 --> 00:36:24,759
Speaker 1: think you and I could slay an ad for Baltimore. Yeah,

725
00:36:24,840 --> 00:36:27,759
Speaker 1: we could tear it up. Yeah. I don't know why

726
00:36:27,800 --> 00:36:30,919
Speaker 1: this company is coming to me, and I don't even

727
00:36:31,000 --> 00:36:32,839
Speaker 1: think it's the dream Company. I want to work for

728
00:36:33,600 --> 00:36:38,400
Speaker 1: seven Up. I don't know what. It just came to me. Yeah,

729
00:36:38,600 --> 00:36:43,160
Speaker 1: I've always loved their colors and sort of basketball and

730
00:36:43,160 --> 00:36:45,440
Speaker 1: it's basketball stuff, but it's not with Sprite. Was kind

731
00:36:45,440 --> 00:36:49,879
Speaker 1: of the ultimate basketball soda and a sort of lesser there. Yes,

732
00:36:50,080 --> 00:36:54,960
Speaker 1: the one that they have on planet it's seven Up okay,

733
00:36:55,000 --> 00:36:56,840
Speaker 1: and you're like, wow, I guess it has to be.

734
00:36:57,040 --> 00:36:59,319
Speaker 1: I always think seven Up taste better and Sprite, but

735
00:36:59,320 --> 00:37:02,080
Speaker 1: that's because it's a rare I don't know, it's almost sixties.

736
00:37:02,960 --> 00:37:04,520
Speaker 1: I mean it just tastes like airplane to me. It

737
00:37:04,560 --> 00:37:07,080
Speaker 1: tastes so like metallic. Um, I would love to be

738
00:37:07,160 --> 00:37:11,440
Speaker 1: so cornyan. Just do an ad for Converse. But are

739
00:37:11,520 --> 00:37:13,480
Speaker 1: you again we're talking about you have it to like

740
00:37:13,520 --> 00:37:19,960
Speaker 1: write the ad like not like being the sting the campaign.

741
00:37:20,000 --> 00:37:22,879
Speaker 1: Here I'm saying, I want to develop for seven Up.

742
00:37:23,840 --> 00:37:28,359
Speaker 1: It's your concept. It's Kamala no. I mean yeah, it's

743
00:37:29,920 --> 00:37:34,120
Speaker 1: Ella m Hoff being like super throwback in a bucket hat,

744
00:37:34,280 --> 00:37:37,359
Speaker 1: like a seven Up bucket hat, um, and it's her

745
00:37:37,440 --> 00:37:41,000
Speaker 1: knitting to a beat while drinking seven oh no. And

746
00:37:41,040 --> 00:37:44,040
Speaker 1: it's got this like sick ass beat and it's like yeah,

747
00:37:44,040 --> 00:37:46,520
Speaker 1: and we're kind of collaboring with different like local record

748
00:37:46,600 --> 00:37:53,040
Speaker 1: stores and different like gas kind of like, yeah, that's

749
00:37:53,040 --> 00:37:55,560
Speaker 1: a come to Philly like taste the seven Up. I

750
00:37:55,600 --> 00:37:59,400
Speaker 1: think that could work, you know. I think especially people

751
00:37:59,440 --> 00:38:01,239
Speaker 1: like in new work who should just probably be living

752
00:38:01,280 --> 00:38:03,880
Speaker 1: in Philly. I also think maybe bringing back seven Up

753
00:38:04,000 --> 00:38:06,480
Speaker 1: is like a mixer and like a chic retro way

754
00:38:06,640 --> 00:38:08,879
Speaker 1: like a seven and seven. That's the thing I think

755
00:38:08,880 --> 00:38:11,640
Speaker 1: that's that's a better idea is that you're getting so

756
00:38:11,760 --> 00:38:14,880
Speaker 1: like saying your main activation about and you're having this

757
00:38:14,960 --> 00:38:17,080
Speaker 1: like big thing in Hudson Yards or like Red Hook

758
00:38:17,120 --> 00:38:21,080
Speaker 1: and it's between like seven up X like DJ Skokie

759
00:38:21,320 --> 00:38:26,759
Speaker 1: like X actually seventies sunken living rooms and everyone's having

760
00:38:26,800 --> 00:38:31,000
Speaker 1: seven and seven seven and seven seven and seven seven up.

761
00:38:31,040 --> 00:38:34,200
Speaker 1: Wait no, it's this big, massive sunken living room installation

762
00:38:34,680 --> 00:38:36,680
Speaker 1: at this like Red Hook warehouse, right, and we're all

763
00:38:36,680 --> 00:38:39,719
Speaker 1: having these like retro cocktails like made with seven Up

764
00:38:39,719 --> 00:38:42,200
Speaker 1: because it's just like we're feeling like we wear pants

765
00:38:42,200 --> 00:38:45,239
Speaker 1: to work now, Like it's not the twenties of mixology

766
00:38:45,280 --> 00:38:48,400
Speaker 1: where we're smoking glasses. You know, it's a cool cup,

767
00:38:48,520 --> 00:38:51,520
Speaker 1: it's ice. Okay, well, it's a liquor. It's seven up

768
00:38:51,560 --> 00:38:54,880
Speaker 1: and there's like influencers giving out cigarettes but they're like

769
00:38:55,200 --> 00:38:57,920
Speaker 1: candy cigarettes or something right, because we don't want to

770
00:38:57,960 --> 00:39:00,360
Speaker 1: really know, we're not actually pushing and it's all ages

771
00:39:00,400 --> 00:39:07,480
Speaker 1: and there's laws again, smoke whatever. In Corona, everyone's act

772
00:39:08,280 --> 00:39:17,280
Speaker 1: of course, everyone is distanced, evascinated at this seth upon activation. See,

773
00:39:17,280 --> 00:39:19,439
Speaker 1: and that's that's what a picture. Miss I was here

774
00:39:19,520 --> 00:39:22,080
Speaker 1: all the week. In two minutes, we went from knitting

775
00:39:22,400 --> 00:39:25,799
Speaker 1: right and we found the activation. I know, it's just

776
00:39:25,920 --> 00:39:27,719
Speaker 1: like improv. And I think you just got such an

777
00:39:27,719 --> 00:39:31,040
Speaker 1: important skill. And when I'm hiring the agency, I always say,

778
00:39:31,239 --> 00:39:34,799
Speaker 1: have you ever done improv? Because it's so important to

779
00:39:34,840 --> 00:39:48,440
Speaker 1: this business. Next up are new and improved segments. What

780
00:39:48,560 --> 00:39:52,600
Speaker 1: does she wear? What does she eat? How does she live? Yes,

781
00:39:53,239 --> 00:39:57,440
Speaker 1: Iconic Unison, Vibe, Wow, what does she wear? Where he

782
00:39:57,520 --> 00:40:00,960
Speaker 1: wears Hathaway show, Hathaways wears the company is that he

783
00:40:01,000 --> 00:40:02,759
Speaker 1: works for? Yeah, and he doesn't you know, he said

784
00:40:02,920 --> 00:40:05,279
Speaker 1: Arrow was the big shirt, but he you know, he

785
00:40:05,280 --> 00:40:07,879
Speaker 1: went with Halthaway. It was a half away man. He's

786
00:40:07,920 --> 00:40:10,880
Speaker 1: definitely wearing a suit to work. Obviously, this isn't current

787
00:40:10,920 --> 00:40:15,080
Speaker 1: branding culture where you wear you know what, bona bows

788
00:40:15,200 --> 00:40:17,480
Speaker 1: and a bucket halt, And I mean so on the

789
00:40:17,560 --> 00:40:20,319
Speaker 1: front of the book he's wearing, you know, just I

790
00:40:20,320 --> 00:40:24,520
Speaker 1: would say a classic dark suit, a gorgeous handkerchief, a

791
00:40:24,560 --> 00:40:28,960
Speaker 1: Hathaway shirt and away beautiful cufflinks, glasses. But he's not.

792
00:40:29,000 --> 00:40:30,960
Speaker 1: He's not wearing them, he's holding them. The only industry

793
00:40:31,000 --> 00:40:33,960
Speaker 1: where people were suits anymore as politics and finance. Oh

794
00:40:33,960 --> 00:40:36,160
Speaker 1: but no, they were the fleece. Hello, they were the fleece.

795
00:40:36,280 --> 00:40:38,319
Speaker 1: But then I think on pitch big days you wear

796
00:40:38,360 --> 00:40:41,719
Speaker 1: the suit, right, even then, I don't know. I think

797
00:40:41,760 --> 00:40:43,839
Speaker 1: I think maybe and like some of the higher ups

798
00:40:43,840 --> 00:40:45,560
Speaker 1: and some of the older men and like some of

799
00:40:45,560 --> 00:40:47,480
Speaker 1: the older British men at the finance place, but it's

800
00:40:47,560 --> 00:40:50,400
Speaker 1: mostly fleece term right, So I mean, I wish we

801
00:40:50,440 --> 00:40:53,560
Speaker 1: could go back to when men wos Darling. Yeah, he

802
00:40:53,680 --> 00:40:56,560
Speaker 1: also got dressed, fellow. He talks about like types of

803
00:40:56,600 --> 00:40:58,680
Speaker 1: ties that are very like old British like and you

804
00:40:58,719 --> 00:41:02,839
Speaker 1: have your like Rixton striped tie, and you have your

805
00:41:02,880 --> 00:41:06,239
Speaker 1: the Buxton like diagonal striped tie, and they're like, on

806
00:41:06,520 --> 00:41:08,040
Speaker 1: you know, pitch days, you were I'm sure he was

807
00:41:08,040 --> 00:41:10,439
Speaker 1: like on pitch days you wear red and like these

808
00:41:10,520 --> 00:41:13,040
Speaker 1: days you wear gray. And I could see him having

809
00:41:13,080 --> 00:41:15,799
Speaker 1: like a superstition where he's like, and I have to

810
00:41:15,840 --> 00:41:20,600
Speaker 1: have my lucky lucky time lean handkerchief that's in my briefcase,

811
00:41:21,120 --> 00:41:24,319
Speaker 1: that's in that's on my settee, and like it's just

812
00:41:24,320 --> 00:41:28,360
Speaker 1: a perfect cuff links that he wears like on Friday

813
00:41:28,600 --> 00:41:31,000
Speaker 1: and give it to him by Lord manor Chessel work

814
00:41:31,840 --> 00:41:38,640
Speaker 1: at the annual like Cranberry fast in dawning. Um. Okay,

815
00:41:38,760 --> 00:41:41,440
Speaker 1: to segue into what does he eat when he tells

816
00:41:41,440 --> 00:41:45,200
Speaker 1: the story about how this rule where he's as to say, oh, yeah,

817
00:41:45,239 --> 00:41:47,839
Speaker 1: I mean his hair is I mean, it's staying there,

818
00:41:48,360 --> 00:41:51,480
Speaker 1: but it's it's it's it's astly parted to the side. Wow,

819
00:41:51,640 --> 00:41:54,400
Speaker 1: that's not I think, Well that's his widows. Oh yeah,

820
00:41:54,440 --> 00:41:56,879
Speaker 1: but I do, Okay, I do feel like and this

821
00:41:56,960 --> 00:41:59,320
Speaker 1: is why I do think that pharmaceutical companies not that

822
00:41:59,440 --> 00:42:02,120
Speaker 1: when I'm currently working for, but are like killing America.

823
00:42:02,160 --> 00:42:03,719
Speaker 1: I feel like men used to be less bald. I

824
00:42:03,719 --> 00:42:05,320
Speaker 1: feel like more men in a hair in the fifties.

825
00:42:05,560 --> 00:42:08,640
Speaker 1: I think they were slicking it back for like a

826
00:42:08,719 --> 00:42:12,200
Speaker 1: long time, so it was just like flatter on the head,

827
00:42:12,280 --> 00:42:15,360
Speaker 1: you know, what I mean. I also think that I

828
00:42:15,520 --> 00:42:17,000
Speaker 1: think that's not true because there were so many men

829
00:42:17,040 --> 00:42:20,959
Speaker 1: who were going bald. Maybe they just all had two pas. Also, yeah,

830
00:42:20,960 --> 00:42:22,680
Speaker 1: it was so tu pay and then they were jellying

831
00:42:22,680 --> 00:42:25,560
Speaker 1: the tupae with like Murray's palmaid. And then if you

832
00:42:25,680 --> 00:42:29,040
Speaker 1: think of so many old like the Larry David's, like

833
00:42:29,520 --> 00:42:36,160
Speaker 1: everyone's dad was just like had the puffiest like monk

834
00:42:36,280 --> 00:42:38,640
Speaker 1: ring around, right, and now like men know to like

835
00:42:38,840 --> 00:42:42,080
Speaker 1: keep that crop, keep it cropped. I was thinking, what

836
00:42:42,120 --> 00:42:45,080
Speaker 1: does he eat? I feel like it's so Carol and everything.

837
00:42:45,120 --> 00:42:49,040
Speaker 1: It's just like cream spinach, okay, creep out of my brain.

838
00:42:49,440 --> 00:42:53,960
Speaker 1: Well before that, he was saying about how like pitching wise,

839
00:42:54,160 --> 00:42:57,720
Speaker 1: never like pitch someone after lunch, and he like pitches

840
00:42:57,800 --> 00:43:02,239
Speaker 1: mister seagrams and mister Aram's falls or falls asleep. And

841
00:43:02,239 --> 00:43:04,799
Speaker 1: then so this is because lunches in the fifties, right,

842
00:43:04,840 --> 00:43:08,680
Speaker 1: you were five five martins. Yeah, where it's like today.

843
00:43:08,760 --> 00:43:11,400
Speaker 1: I actually think I've often said the best time to

844
00:43:11,440 --> 00:43:14,520
Speaker 1: email the grain ball is, yes, is after the grain ball,

845
00:43:14,560 --> 00:43:17,880
Speaker 1: because because they've been angry all morning. Yeah, and then

846
00:43:17,920 --> 00:43:20,040
Speaker 1: they have their sweet green and like one thirty they're

847
00:43:20,080 --> 00:43:22,279
Speaker 1: checking their email and they're in a much better mood. Well,

848
00:43:22,280 --> 00:43:23,680
Speaker 1: it's not the end of the day where they're just like,

849
00:43:23,760 --> 00:43:25,600
Speaker 1: let me get the fuck out of here. Our generation

850
00:43:25,719 --> 00:43:28,040
Speaker 1: is much more. People are like kind of skipping breakfast,

851
00:43:28,120 --> 00:43:32,200
Speaker 1: just getting the cold bruise. They're super angry, they're so

852
00:43:32,200 --> 00:43:34,799
Speaker 1: so Yeah. I think he's yeah, he's like going to

853
00:43:34,840 --> 00:43:37,960
Speaker 1: a French restaurant and he's like having a brel like

854
00:43:38,120 --> 00:43:41,360
Speaker 1: Les Saucier, like frog leg. But then like on a Wednesday,

855
00:43:41,400 --> 00:43:42,960
Speaker 1: I feel like he's so plain. He's like, I have

856
00:43:43,120 --> 00:43:45,920
Speaker 1: McCallan's Irishop meal for breakfast that my wife makes me,

857
00:43:46,160 --> 00:43:49,520
Speaker 1: and then like something very plain. I wish we could

858
00:43:50,480 --> 00:43:52,600
Speaker 1: it's plain all day, and then a fab dinner, which

859
00:43:52,600 --> 00:43:55,440
Speaker 1: I actually kind of do agree with. Right, I'm sad.

860
00:43:55,480 --> 00:43:58,160
Speaker 1: I feel like he fully gives us our segment where

861
00:43:58,200 --> 00:44:01,879
Speaker 1: he says all the things he were and eats Oh wait, okay,

862
00:44:01,880 --> 00:44:05,040
Speaker 1: wait can I read that? Wait, I'm going to this section. Okay,

863
00:44:05,080 --> 00:44:08,799
Speaker 1: this is very this is perfect. I always use my

864
00:44:08,840 --> 00:44:12,280
Speaker 1: clients products. This is not toteyism but elementary good manners.

865
00:44:12,400 --> 00:44:15,280
Speaker 1: Almost everything I consume is manufactured by one of my clients.

866
00:44:15,600 --> 00:44:19,239
Speaker 1: My shirts are Hathaway, my candlesticks by Stubin. My car

867
00:44:19,320 --> 00:44:21,480
Speaker 1: is a Rolls Royce and its tank is always full

868
00:44:21,520 --> 00:44:24,200
Speaker 1: of super shell. I have my suits made by Sears Roebuck.

869
00:44:24,239 --> 00:44:27,120
Speaker 1: At breakfast, I drink Maxwell House coffee or Tetley tea

870
00:44:27,280 --> 00:44:30,000
Speaker 1: and eat two slices of Peppert's Farm toast. I wash

871
00:44:30,080 --> 00:44:33,080
Speaker 1: with dove, deodorize with band, and light my pipe with

872
00:44:33,080 --> 00:44:36,240
Speaker 1: a Zippo lighter. After sundown, I drink nothing but Puerto

873
00:44:36,280 --> 00:44:39,640
Speaker 1: Rico rum and schweps. I read magazines and newspapers which

874
00:44:39,640 --> 00:44:42,640
Speaker 1: are printed on paper from the mills of International paper.

875
00:44:42,920 --> 00:44:45,560
Speaker 1: When I go on vacation in Britain or Puerto Rico,

876
00:44:45,800 --> 00:44:48,960
Speaker 1: I get my reservations through American Express and travel by

877
00:44:49,080 --> 00:44:53,440
Speaker 1: KLM or Piano Orient Lines And why not pray tell?

878
00:44:53,760 --> 00:44:56,319
Speaker 1: Are they not the finest goods and services on arth?

879
00:44:56,640 --> 00:45:00,160
Speaker 1: I think they are, and that's why I advertise them

880
00:45:00,320 --> 00:45:05,240
Speaker 1: slow Clap Advertising Room. Yes, that is I think the best.

881
00:45:05,560 --> 00:45:07,040
Speaker 1: That's the best paper of the book. That's what I

882
00:45:07,120 --> 00:45:11,680
Speaker 1: was saying. You fell for that. No, he literally says

883
00:45:11,719 --> 00:45:13,880
Speaker 1: that he's like working for his clients in this book.

884
00:45:14,120 --> 00:45:16,960
Speaker 1: Yeah done. It's just like I'm sure he goes Italy.

885
00:45:17,320 --> 00:45:20,279
Speaker 1: I mean, my favorite was I read magazines from like

886
00:45:20,360 --> 00:45:24,840
Speaker 1: general paper mills, just like, sorry, where was this paper? Made?

887
00:45:26,640 --> 00:45:32,640
Speaker 1: Life magazine switched their paper reads, so I stopped reading them. Wait,

888
00:45:32,680 --> 00:45:34,960
Speaker 1: that would be like a literally an ad for the

889
00:45:35,000 --> 00:45:37,480
Speaker 1: paper company I switched, and it would be this Holly

890
00:45:37,480 --> 00:45:40,239
Speaker 1: housewife and she would just be like they switched and

891
00:45:40,320 --> 00:45:49,240
Speaker 1: soda Carol needs her magazines. Oh no international paper Um okay.

892
00:45:49,239 --> 00:45:51,200
Speaker 1: Then the other iconic pardon how does he live? We

893
00:45:51,320 --> 00:45:54,920
Speaker 1: know where? So this like um record company record player

894
00:45:54,960 --> 00:45:58,440
Speaker 1: company wants you know, to send him their products, and

895
00:45:58,480 --> 00:45:59,960
Speaker 1: he's like, I need to see how it looks my home,

896
00:46:00,160 --> 00:46:02,040
Speaker 1: like needs to see how it sounds. And then they're

897
00:46:02,040 --> 00:46:04,040
Speaker 1: just like great. They're like what kind of style is

898
00:46:04,080 --> 00:46:06,120
Speaker 1: your home? And they're assuming like modern, like he is

899
00:46:06,200 --> 00:46:08,680
Speaker 1: the John Hay he is madman, he's mid century and

900
00:46:08,719 --> 00:46:11,840
Speaker 1: he's like no. And then and then they're like decco

901
00:46:12,000 --> 00:46:15,120
Speaker 1: and he's like no, no international style. Yeah, thinking it's

902
00:46:15,120 --> 00:46:17,960
Speaker 1: like Buddhas as he said, like I mean as all

903
00:46:17,960 --> 00:46:20,359
Speaker 1: celebrities are Buddhas, which he is not. And then he's

904
00:46:20,719 --> 00:46:24,239
Speaker 1: national talks. He means a different thing like French, like

905
00:46:24,400 --> 00:46:26,600
Speaker 1: it's this term that's from like the seventies and it

906
00:46:26,640 --> 00:46:29,719
Speaker 1: means like big like glass square tables. It's like a

907
00:46:29,719 --> 00:46:32,680
Speaker 1: specific kind of modern I thought he meant, like, are

908
00:46:32,719 --> 00:46:35,239
Speaker 1: you having like ancient China. I don't think anyone was

909
00:46:35,280 --> 00:46:39,440
Speaker 1: doing Buddhas at that time. Well actually someone was. Well

910
00:46:39,719 --> 00:46:44,080
Speaker 1: I went there's this iconic damn. Okay, you really needed

911
00:46:44,120 --> 00:46:47,719
Speaker 1: this mystery, just like so there's this iconic museum that's

912
00:46:47,920 --> 00:46:51,680
Speaker 1: very like off road beaten things to do in America

913
00:46:51,760 --> 00:46:53,520
Speaker 1: called House from the Rock. So I went to in

914
00:46:53,560 --> 00:46:57,799
Speaker 1: Wisconsin and it's this eccentric guy from the sixties who

915
00:46:57,920 --> 00:46:59,719
Speaker 1: built his own house in the rock and it was

916
00:46:59,719 --> 00:47:02,399
Speaker 1: a X. So there was like he built a full

917
00:47:02,520 --> 00:47:06,640
Speaker 1: like eighteen hundreds village with like an imitation eighteen hundreds

918
00:47:06,680 --> 00:47:12,640
Speaker 1: like dentist shoppery and like an eighteen hundreds teahouses completely right.

919
00:47:12,680 --> 00:47:16,439
Speaker 1: But then the place where he lives was fully like

920
00:47:16,800 --> 00:47:19,640
Speaker 1: Chinese stuff and just he was all sudden living rooms

921
00:47:19,680 --> 00:47:24,560
Speaker 1: and like so much just like old Asia artifacts. Okay, well,

922
00:47:24,600 --> 00:47:26,920
Speaker 1: I mean I do think, Okay, actually I totally take

923
00:47:27,000 --> 00:47:28,680
Speaker 1: that back because obviously, like there's a lot of like

924
00:47:28,680 --> 00:47:30,840
Speaker 1: Eames Mid's Entry Moner and that is like Japanese stuff

925
00:47:30,840 --> 00:47:37,000
Speaker 1: and Asian and Russells, so like having more the annising

926
00:47:37,000 --> 00:47:39,120
Speaker 1: way where it was like so like no he sounded

927
00:47:39,239 --> 00:47:43,000
Speaker 1: felicil crow with like like Cabala stuff, like cabal stuff

928
00:47:43,000 --> 00:47:45,040
Speaker 1: and like Pizzavin Nuda. But yeah, okay, that's right. I

929
00:47:45,120 --> 00:47:48,120
Speaker 1: just meant like right, like fifties men were just being like, oh,

930
00:47:48,160 --> 00:47:51,719
Speaker 1: like I love this like old Chinese painting a lot,

931
00:47:51,880 --> 00:47:55,800
Speaker 1: and I think like fabric wallpaper and tons of fabric wallpaper,

932
00:47:55,920 --> 00:47:57,960
Speaker 1: not tons. I think some I think it's still su

933
00:47:58,080 --> 00:48:00,640
Speaker 1: going too wild. Okay, who are you in the book?

934
00:48:00,800 --> 00:48:04,400
Speaker 1: I mean I guess you're David because you're a madman,

935
00:48:04,640 --> 00:48:08,319
Speaker 1: or you like his partner who he like love but

936
00:48:08,400 --> 00:48:12,160
Speaker 1: part way with Benson because it was Uglily Benson and mother.

937
00:48:12,880 --> 00:48:15,120
Speaker 1: Yeah I could and maybe he kind of like partner

938
00:48:15,160 --> 00:48:17,520
Speaker 1: ways with me. I don't know if I could really

939
00:48:17,680 --> 00:48:20,360
Speaker 1: run an agency. It seems yeah, you truly over me.

940
00:48:20,560 --> 00:48:22,319
Speaker 1: Like maybe I feel like he was like he's like, well,

941
00:48:22,360 --> 00:48:24,719
Speaker 1: I'm fifty one years old, but like most products for

942
00:48:24,880 --> 00:48:26,680
Speaker 1: younger people, I think you are just one of his

943
00:48:26,760 --> 00:48:29,040
Speaker 1: younger I think I meant like a young buck copywriter

944
00:48:29,320 --> 00:48:31,480
Speaker 1: at the agency. Yeah, and you're starting out and you're

945
00:48:32,360 --> 00:48:34,960
Speaker 1: you're Manhattan. You've been there, for three, I'm wept behind

946
00:48:34,960 --> 00:48:38,239
Speaker 1: the ears, but I've got fresh ideas. And he's like,

947
00:48:38,280 --> 00:48:40,440
Speaker 1: and I love to hire young so they come up

948
00:48:40,440 --> 00:48:42,399
Speaker 1: in the company, right, And he doesn't give you good

949
00:48:42,440 --> 00:48:45,160
Speaker 1: compliments a lot because that's not what he does. No,

950
00:48:45,280 --> 00:48:47,360
Speaker 1: And I actually that's another truism of his that I

951
00:48:47,440 --> 00:48:50,959
Speaker 1: agree with, where he's like, if you overpraise people, then

952
00:48:51,000 --> 00:48:53,600
Speaker 1: they like won't work too hard because they think they

953
00:48:53,680 --> 00:48:55,640
Speaker 1: got it, and they think they got it, and they

954
00:48:55,680 --> 00:48:58,560
Speaker 1: also like they aren't like striving to achieve this really

955
00:48:58,640 --> 00:49:02,319
Speaker 1: special thing. And then when you really grant this like

956
00:49:02,760 --> 00:49:06,799
Speaker 1: praise for something really extraordinary, they understand what extraordinary is

957
00:49:07,200 --> 00:49:10,759
Speaker 1: and they and they strive to achieve it. Okay, I'm

958
00:49:10,800 --> 00:49:12,560
Speaker 1: a young buck. I mean, I know you want to

959
00:49:12,600 --> 00:49:17,200
Speaker 1: be like Helen and Ruben Steam with her sharp witch

960
00:49:17,200 --> 00:49:20,000
Speaker 1: and her a tongue, the vicious man in the boardroom.

961
00:49:20,040 --> 00:49:22,279
Speaker 1: And I'm just like I wanted day cream and I

962
00:49:22,280 --> 00:49:29,680
Speaker 1: want to buy tomorrow boys. Um, but are you actually

963
00:49:29,800 --> 00:49:33,560
Speaker 1: just like Lord Mbaine like at the House of Common. No,

964
00:49:34,160 --> 00:49:37,279
Speaker 1: I was thinking he talks about some lord that they

965
00:49:37,360 --> 00:49:39,480
Speaker 1: like modeled a liquor off and it was like a

966
00:49:39,640 --> 00:49:42,960
Speaker 1: monk who became an alcoholic because like they sent him

967
00:49:43,040 --> 00:49:45,880
Speaker 1: on like an adventure to try every liqueur in the world.

968
00:49:46,320 --> 00:49:49,200
Speaker 1: Oh that guy. Yeah, And I was like Monk Suddly

969
00:49:49,400 --> 00:49:51,640
Speaker 1: or something like that. Anyway, I definitely or I'm just

970
00:49:51,719 --> 00:49:56,640
Speaker 1: like mister Seagrim's falling asleep at lunch. I'm just like, okay, wait,

971
00:49:56,719 --> 00:49:58,560
Speaker 1: that part did remind me when he was like when

972
00:49:58,600 --> 00:50:02,880
Speaker 1: then the Pope like disapproved of their like alcoholid or

973
00:50:02,920 --> 00:50:07,480
Speaker 1: whatever happened. Remember Blake didn't like it. Yeah, something had

974
00:50:07,520 --> 00:50:09,080
Speaker 1: to be a boop by the Pope for that winemaker.

975
00:50:09,160 --> 00:50:11,319
Speaker 1: And they were like, oh, actually, just like the Pope

976
00:50:11,360 --> 00:50:13,719
Speaker 1: says no. And I feel like that was very rumor

977
00:50:13,800 --> 00:50:16,080
Speaker 1: that time when I was branding Hyatt and I was

978
00:50:16,080 --> 00:50:19,319
Speaker 1: writing a description of that hotel in Hawaii, and I

979
00:50:19,400 --> 00:50:23,279
Speaker 1: like said that it evoked the ancient Hawaiian like concept

980
00:50:23,320 --> 00:50:27,320
Speaker 1: of something and it came back and they were like, so, actually,

981
00:50:27,360 --> 00:50:30,239
Speaker 1: like that particular spirit that you mentioned, like is this

982
00:50:30,320 --> 00:50:33,280
Speaker 1: like haunted ghost who does rape people in their sleep

983
00:50:33,840 --> 00:50:36,880
Speaker 1: And you can't we can't actually have that associate with

984
00:50:36,960 --> 00:50:41,120
Speaker 1: the hotel. They're like, and please don't mention that ancient spirit.

985
00:50:41,160 --> 00:50:44,520
Speaker 1: Thank you very much for all your work. Just invoice

986
00:50:44,520 --> 00:50:49,440
Speaker 1: sauce and thank you. Um that was a note from

987
00:50:49,440 --> 00:50:53,560
Speaker 1: the like Hyatt Hawaiian. Yeah, well, I mean thank god

988
00:50:53,600 --> 00:50:55,680
Speaker 1: they caught that. Yeah, I mean I don't know who

989
00:50:55,719 --> 00:50:57,960
Speaker 1: was even reading that description of that hotel. But then

990
00:50:58,000 --> 00:51:00,400
Speaker 1: like things were always going viral. Word is like an

991
00:51:00,480 --> 00:51:03,560
Speaker 1: ad for just like a stove company, and they're just

992
00:51:03,600 --> 00:51:05,919
Speaker 1: being like and it's blessed by the spirit. And then

993
00:51:05,960 --> 00:51:09,160
Speaker 1: like some country is like although honestly at this point

994
00:51:09,160 --> 00:51:12,520
Speaker 1: and it's like going canceled gets you viral, which gets

995
00:51:12,520 --> 00:51:15,920
Speaker 1: people talking. It's actually canceled kind of advertising. You can't

996
00:51:15,960 --> 00:51:18,560
Speaker 1: even buy it, and maybe they're gonna true. So you

997
00:51:18,600 --> 00:51:20,920
Speaker 1: think I am in a mistake. You should have. I mean,

998
00:51:20,960 --> 00:51:22,879
Speaker 1: if there's a little bit pre that era, I don't

999
00:51:22,920 --> 00:51:24,720
Speaker 1: think I would have gone. I just don't think anyone

1000
00:51:24,719 --> 00:51:26,879
Speaker 1: would have cared. Well, you don't know you haven't been

1001
00:51:26,920 --> 00:51:36,120
Speaker 1: cursed and raped by that spirit. So on that note, Um, wait,

1002
00:51:36,160 --> 00:51:37,799
Speaker 1: have you had sex with a ghost? I feel like

1003
00:51:37,880 --> 00:51:40,759
Speaker 1: you have, though I feel like you've said that you

1004
00:51:40,840 --> 00:51:46,080
Speaker 1: have not an recent memory. Okay, have a head sex ghost?

1005
00:51:46,120 --> 00:51:49,880
Speaker 1: I mean, oh well kind of I actually have? I

1006
00:51:50,200 --> 00:51:53,080
Speaker 1: currently do I have for the past five years? Wait,

1007
00:51:53,719 --> 00:51:57,239
Speaker 1: I as a ghost because your girlfriend's are pale. No, no, no.

1008
00:51:57,320 --> 00:52:00,680
Speaker 1: Her the house she grew up in was housed by

1009
00:52:00,719 --> 00:52:04,000
Speaker 1: the actress from the twenties Merri Pickfood. Oh my god.

1010
00:52:04,000 --> 00:52:08,640
Speaker 1: Oh and she is the ghost. And if you very alike,

1011
00:52:08,760 --> 00:52:13,680
Speaker 1: oh no, yeah, you're dating a phantom. Ya. I mean,

1012
00:52:13,800 --> 00:52:15,319
Speaker 1: do you think you're I don't. I just feel like,

1013
00:52:15,360 --> 00:52:16,919
Speaker 1: do you think your boyfriend is a ghost? I don't

1014
00:52:16,920 --> 00:52:18,960
Speaker 1: think he is. Maybe he is, Maybe you're a ghost.

1015
00:52:19,120 --> 00:52:21,239
Speaker 1: I feel like I'm the ghost of like Alexander the

1016
00:52:21,320 --> 00:52:27,120
Speaker 1: greats Lover. Okay, you wish bitch men in power are

1017
00:52:27,120 --> 00:52:33,799
Speaker 1: obsessed with me. They fucked me then conquer lands. You're

1018
00:52:33,840 --> 00:52:36,680
Speaker 1: just like jealous that like I'm with a ghost. I'm like,

1019
00:52:37,120 --> 00:52:41,919
Speaker 1: you're trying to make of these crazy stories. I give

1020
00:52:41,960 --> 00:52:44,400
Speaker 1: this book four out of five billboards. I mean, I

1021
00:52:44,800 --> 00:52:46,640
Speaker 1: you know, it really spoke to me as someone who

1022
00:52:46,719 --> 00:52:49,560
Speaker 1: is familiing with this industry. I also think it's extremely

1023
00:52:49,560 --> 00:52:52,839
Speaker 1: easy to read. It's a quick read. It's just fun,

1024
00:52:52,880 --> 00:52:55,480
Speaker 1: and I think it's also there's a lot that's useful

1025
00:52:55,480 --> 00:52:58,600
Speaker 1: in here, no matter what industry you're in. No, I

1026
00:52:58,640 --> 00:53:01,319
Speaker 1: think it's very used full and it is that like

1027
00:53:01,400 --> 00:53:04,200
Speaker 1: there's a lot of lists going on. Obviously, you know,

1028
00:53:04,600 --> 00:53:07,319
Speaker 1: I feel like go towards where I wish there was

1029
00:53:07,320 --> 00:53:09,839
Speaker 1: a little more in his childhood and like being abused

1030
00:53:10,000 --> 00:53:12,479
Speaker 1: by just like the nuns, you know, in my rating

1031
00:53:12,480 --> 00:53:15,000
Speaker 1: system because it's like I feel like I gave you know,

1032
00:53:15,120 --> 00:53:17,120
Speaker 1: tigue in a four out of five. I wasn't so

1033
00:53:17,200 --> 00:53:20,919
Speaker 1: Paige turning in this like right insane ya lesbian way.

1034
00:53:20,960 --> 00:53:23,000
Speaker 1: But I also love the book and it's also it's

1035
00:53:23,000 --> 00:53:25,879
Speaker 1: hard to compare because it's in its own kind of

1036
00:53:26,160 --> 00:53:30,120
Speaker 1: in a business genre. I feel like as a business book,

1037
00:53:30,280 --> 00:53:32,480
Speaker 1: I give a four out of five. Yeah, of like

1038
00:53:32,719 --> 00:53:36,200
Speaker 1: how too, because I do think, especially since it's so old,

1039
00:53:36,200 --> 00:53:38,600
Speaker 1: a lot of the stuff you really can apply. I

1040
00:53:38,600 --> 00:53:41,000
Speaker 1: think it's so important because so much we've lost so

1041
00:53:41,080 --> 00:53:43,040
Speaker 1: much of our history and we live in such a

1042
00:53:43,120 --> 00:53:46,120
Speaker 1: now culture that's like nostalgic for the super recent past,

1043
00:53:46,160 --> 00:53:48,840
Speaker 1: and we forget like how much we have in common

1044
00:53:48,880 --> 00:53:53,000
Speaker 1: with our ancestors or advertising ancestors exactly. Well, it's kind

1045
00:53:53,000 --> 00:53:55,400
Speaker 1: of like how Kevin Gannett and the last book was saying,

1046
00:53:55,440 --> 00:53:59,360
Speaker 1: like how his basketball playing it's like silt, it's a

1047
00:53:59,480 --> 00:54:02,520
Speaker 1: great and it was like, you know, he's taking tips

1048
00:54:02,600 --> 00:54:05,239
Speaker 1: from like you know, from the people who came before him,

1049
00:54:05,719 --> 00:54:09,520
Speaker 1: and even as consumers, what do I feel like work again?

1050
00:54:10,000 --> 00:54:12,759
Speaker 1: Things our mother's consumed, you know, our mother's bought of.

1051
00:54:13,480 --> 00:54:16,319
Speaker 1: He's not talking. He's trying to the reader like you're

1052
00:54:16,360 --> 00:54:19,920
Speaker 1: his coworker. Yes, which is cool. He's not just being

1053
00:54:20,239 --> 00:54:22,640
Speaker 1: I'm a rich It's not like snake oil, like I'm

1054
00:54:22,640 --> 00:54:25,520
Speaker 1: a rich businessman and like this is like how you

1055
00:54:25,560 --> 00:54:27,359
Speaker 1: can do it. It's kind of just like, hey, we're

1056
00:54:27,360 --> 00:54:31,000
Speaker 1: all copywriters here, Yeah, here's some tips. It's actually yeah,

1057
00:54:31,080 --> 00:54:33,200
Speaker 1: I think it really respects the reader in a in

1058
00:54:33,200 --> 00:54:35,239
Speaker 1: a very high minded book, because he respects who he's

1059
00:54:35,239 --> 00:54:37,880
Speaker 1: advertising too. He's gonna respect and he respects the products,

1060
00:54:37,880 --> 00:54:40,640
Speaker 1: and he respects the rum of Puerto Rico, the country

1061
00:54:40,640 --> 00:54:44,600
Speaker 1: that he did save. Okay, next book. Next book is

1062
00:54:44,880 --> 00:54:47,560
Speaker 1: Who's Bed? Who's Who's Bed? Have your Boot's Been Under?

1063
00:54:47,680 --> 00:54:48,800
Speaker 1: That's not the name of the boot, but that's my

1064
00:54:48,840 --> 00:54:52,000
Speaker 1: favorite song. It's it's a weird intro for that anyway,

1065
00:54:52,080 --> 00:54:54,840
Speaker 1: you know where you love her? Shania Twain. What the

1066
00:54:54,880 --> 00:54:58,120
Speaker 1: book hasn't do with boots, though it's called these boots

1067
00:54:58,120 --> 00:55:00,759
Speaker 1: are made for walking? No, that's famous. Nancy's an artro

1068
00:55:00,920 --> 00:55:04,040
Speaker 1: does Nancy such but anyway, it's by Shania Twain. You

1069
00:55:04,080 --> 00:55:05,360
Speaker 1: know who she is. You don't need the turn of

1070
00:55:05,400 --> 00:55:07,759
Speaker 1: the book because you know who she is. Icon. We're

1071
00:55:07,760 --> 00:55:13,840
Speaker 1: gonna get into country music. Sweetheart, Hell yeah, passions, huge

1072
00:55:13,880 --> 00:55:33,160
Speaker 1: passions of ours. All right, chow ladies, Best Report to

1073
00:55:33,320 --> 00:55:36,359
Speaker 1: nine for the BBC in Jakarta, This is Celebrity book Club.

1074
00:55:36,520 --> 00:55:39,560
Speaker 1: Celebrity book Club is presented by Prolog Projects and head Gun.

1075
00:55:39,880 --> 00:55:43,880
Speaker 1: The show is produced in Taipei by Magnanane, with editorial

1076
00:55:43,920 --> 00:55:47,040
Speaker 1: support from Andrew Parsons and the Unna Back in Rome.

1077
00:55:47,640 --> 00:55:51,640
Speaker 1: Engineering by Faris Monche. Original theme song by Stephen Phillips

1078
00:55:51,640 --> 00:55:55,480
Speaker 1: Horst in Alberta, artwork by Teddy Blank at Chips and

1079
00:55:55,600 --> 00:55:59,319
Speaker 1: why follow us on Twitter, at CBC the Pond, subscribe

1080
00:55:59,360 --> 00:56:02,080
Speaker 1: on your favor podcast app, leave us a review and

1081
00:56:02,200 --> 00:56:05,400
Speaker 1: don't forget to tell your mates about us for BBC.

1082
00:56:05,840 --> 00:56:10,320
Speaker 1: This says Stephen Phillips Horst in Venezuela and Caracas in

1083
00:56:10,800 --> 00:56:27,200
Speaker 1: Addis Ababa. Sure that was a head Gun Podcast