Speaker 1: Hi, everyone, em Emily Chang and this is Bloomberg Studio
Speaker 1: one point oh. The race to design the most powerful
Speaker 1: computer processors is one of the most intense sports in
Speaker 1: the technology industry. When Lisa Sue, an engineer by training,
Speaker 1: took over a m D, she not only became the
Speaker 1: first female CEO of a major semiconductor company, she also
Speaker 1: kicked off one of the biggest transformations in industry history,
Speaker 1: turning a lagging maker of low end chips into a
Speaker 1: juggernaut known for the superior performance of its products. Shares
Speaker 1: are up more than two thousand percent under her tenure,
Speaker 1: and a m D chips short for advanced micro devices,
Speaker 1: are now embedded in everything from Microsoft's Xbox to Sony
Speaker 1: PlayStation and Apple Max to massive data center machinery. Semiconductors
Speaker 1: the brains, or you could call them the guts of
Speaker 1: all of our device is never got that much glory
Speaker 1: until the start of the COVID nineteen pandemic, when demand
Speaker 1: for chips shot up so much so fast it triggered
Speaker 1: an unprecedented global shortage, raising alarm from Washington to Beijing,
Speaker 1: joining me to talk about when the chip shortage will end.
Speaker 1: How she turned the company around and what's next for
Speaker 1: a m D on this edition of Bloomberg Studio One point,
Speaker 1: Oh Am, D CEO Lisa Sue, you called an inflection
Speaker 1: point for a m D given the robust demand for
Speaker 1: everything from PCs two consoles, to data centers and laptops.
Speaker 1: I was an inflection point. What's It's a great question, um, Emily.
Speaker 1: You know, I think when you look at UM the
Speaker 1: pace of technology, right, we we we've been developing you know,
Speaker 1: these technologies for like, you know, five years, right, So
Speaker 1: we made these decisions on hey, this is where computing
Speaker 1: is going. And UM was a phenomenal year. You know,
Speaker 1: we grew revenue for year on year. It was an
Speaker 1: inflection point for our business. Now as we come to one,
Speaker 1: what we see is it's a megacycle for UM for compute.
Speaker 1: I mean it's like, UM, you know, if you had
Speaker 1: asked me a couple of years ago, would we have
Speaker 1: this kind of demand, whether you're talking about UM, you know,
Speaker 1: PCs or gaming products or the data center I I
Speaker 1: would have been surprised. And so it's a megacycle for compute.
Speaker 1: And on top of that, UM, you know, we have
Speaker 1: you know, just extremely strong you know, product portfolio and
Speaker 1: and so on. So yeah, it's it's a megacycle. That's
Speaker 1: what I would call A and D chips are at
Speaker 1: the heart of the Sony, PlayStation, Microsoft, Xbox, laptops of
Speaker 1: all kinds, apples, Mac Pro, Amazon data centers. What are
Speaker 1: the new products that you have targeted to meet this
Speaker 1: new demand? Well, so for a M d our, our
Speaker 1: focus sort of what we're good at is high performance computing.
Speaker 1: So when you think about you know, um, you know,
Speaker 1: computing and processors, they're really you know, the brains of
Speaker 1: you know, all of the things that that we use
Speaker 1: on a daily basis and um, you know. So for
Speaker 1: our products, it's around high performance PCs. So you know,
Speaker 1: when you're thinking about your next generation notebook, um, and uh,
Speaker 1: you're thinking about all the productivity you want. I hope
Speaker 1: you're thinking about a M d Um it's the next
Speaker 1: generation game consoles are actually the current generation game consoles.
Speaker 1: I think, uh, Microsoft and Sony with Xbox and PlayStation
Speaker 1: of just put out phenomenal products that are extremely, um,
Speaker 1: extremely exciting, and we're proud to be a part of that.
Speaker 1: And then it is about your data center and what's
Speaker 1: beneath you know, what's what's you know, sort of behind
Speaker 1: the scenes and um, you know, all the digital transformation
Speaker 1: that companies are doing, the fact that you know we
Speaker 1: all pivoted to work from home and and running you know,
Speaker 1: large scale businesses. UM. You know from our study, I
Speaker 1: mean that right requires incredible computing course power in the
Speaker 1: back end, UM, in the cloud or in on prem
Speaker 1: data centers. So are the types of products that that
Speaker 1: we're in. How far in advanced you plan your products?
Speaker 1: And how do you know you'll have what the world
Speaker 1: wants by the time they're ready. That that is the
Speaker 1: in fact, the most difficult thing and probably the most
Speaker 1: fun thing. It's it's it's really we have to think
Speaker 1: three to five years in advance, and we have to think, hey,
Speaker 1: these are the things that are going to be most important.
Speaker 1: And it's about providing you know, more performance and smaller
Speaker 1: form factors. It's about um having um, you know, very
Speaker 1: extended battery life. It's about providing new experiences. UM. It's
Speaker 1: about enabling companies and businesses to do something that they
Speaker 1: couldn't do before. And we do plan years in advance.
Speaker 1: But I will tell you, Emily, what this year has
Speaker 1: taught us is we can turn on a dime and UM.
Speaker 1: We have been very actively, you know, working with our customers,
Speaker 1: working with our partners on what their top priorities are
Speaker 1: and UM and that turning on a dime has proven
Speaker 1: to be a very useful UH capability meantime. The chip shortage,
Speaker 1: I've been talking to a lot of chip industry CEOs
Speaker 1: over the last several months, and it sounds like it
Speaker 1: has been a disaster. You have demand outstripping supply by
Speaker 1: more than what are you seeing? You know, I don't
Speaker 1: think I would use the word UM disaster, Emily, I
Speaker 1: would use the word UM. It is a it is
Speaker 1: a cycle. And you know, semiconductors, you know, I mean,
Speaker 1: I've been in this industry whatever twenty five years or
Speaker 1: a long time. Semi Conductors do go through these cycles
Speaker 1: and the cycles where there's sometimes when UM supply is
Speaker 1: much greater than demand, and there're sometimes when demand is
Speaker 1: much greater than supply. And this particular cycle is special
Speaker 1: because what we're seeing is UM the incredible demand for
Speaker 1: all things UM that require chips is having sort of
Speaker 1: all markets UM, you know, sort of wanting more, more,
Speaker 1: more supply. And yes, it's a lot to manage but
Speaker 1: I have to tell you this industry is also really
Speaker 1: good at man udging these things, and UM, you know,
Speaker 1: it does take a while for the supply and demand UM,
Speaker 1: you know, imbalance to uh to balance itselves out. UM,
Speaker 1: but we are very much working together as an industry,
Speaker 1: and you know, I'm just amazed frankly at what people
Speaker 1: are able to do when they really put their minds
Speaker 1: to it. Once the shortage ends, then is there going
Speaker 1: to be too much supply? Will supply outpaced demand? Well? UM,
Speaker 1: as cycles go, you know, you do go through ups
Speaker 1: and downs. I think what's important, Emily is UM it's
Speaker 1: it's also the strength of the product portfolio, the markets
Speaker 1: UM that we're addressing. You know, at a m D
Speaker 1: we've chosen markets UM that we think are very resilient,
Speaker 1: Like everyone's going to need more computing, you know, whether
Speaker 1: it's this year. We just think communing computing is one
Speaker 1: of those trends that, UM, that you're going to need
Speaker 1: more of, and so we've been investing in those types
Speaker 1: of areas. So you know, my view of the world
Speaker 1: is that, UM, it's important to the right products, it's
Speaker 1: important to be in the right markets, and then UM,
Speaker 1: of course UH you know, executing well along the way.
Speaker 1: Am D is one of several companies that has sent
Speaker 1: a letter to President Biden urging him to include more
Speaker 1: funding for chip manufacturing and research in the United States,
Speaker 1: adding that that you know, it's competition with China, it's
Speaker 1: competition with Taiwan that is at stake. What do you
Speaker 1: think the US needs to do well? I think the
Speaker 1: US is the leader and semi conductors, and we want
Speaker 1: to stay the leader and semi conductors. And frankly, UM,
Speaker 1: you know, many of the countries around the world are
Speaker 1: investing in the same UM. And then there's also a
Speaker 1: discussion about manufacturing and ensuring that there's a good balance
Speaker 1: of manufacturing across UM the globe as well. So I think,
Speaker 1: you know, all of those UM kind of raised the
Speaker 1: level of importance of semi conductors, and I think it's
Speaker 1: UM it's great that the administration is choosing, you know,
Speaker 1: this industry as one of the priorities to ensure that,
Speaker 1: you know, the U US maintains its leadership in semiconductors.
Speaker 1: A and D chose Taiwan semi Conductor to make A
Speaker 1: and D chips, and I wonder is there something about Taiwan. Well,
Speaker 1: you know, what is the reason for this very prolific
Speaker 1: industry there and you know, producing so much top tech
Speaker 1: chip talent UM. Is there something about the island that
Speaker 1: makes it so fruitful. We're very happy with our partnership
Speaker 1: with you know, Taiwan Semi Conductor UM. You know, they're
Speaker 1: they're they're actually the best in the industry. And so
Speaker 1: you know, when we think about taking our design, you know, capability,
Speaker 1: which we think is you know, at the top of
Speaker 1: the industry, and combine it with their manufacturing expertise that's
Speaker 1: the best in the industry. That's how you get sort
Speaker 1: of the best products and UM. And so certainly we're
Speaker 1: we're happy with that. But I think the key is
Speaker 1: sort of investing in that long term nature and ensuring
Speaker 1: that you have UM, you know, the right capabilities UM
Speaker 1: for this industry because frankly, it does take you know,
Speaker 1: many many, you know, double digit billions to UM keep
Speaker 1: pushing the leading edge. Meantime, here in the US you
Speaker 1: have many trillion dollar companies Apple, Amazon, Google bringing their
Speaker 1: chip designs in house. Where does that leave a m D.
Speaker 1: Does that feel like a competitive threat? Well, I look
Speaker 1: at it, UM slightly differently. I look at it as
Speaker 1: the UM, you know the importance of computing in all
Speaker 1: products is just going up and up and up, and
Speaker 1: so as you see, you know, there will always be
Speaker 1: some specialization. And you know, um, you know very very UM.
Speaker 1: You know some of some of the companies you mentioned,
Speaker 1: you know, certainly Amazon and Apple are very very strong companies. Um,
Speaker 1: they will do some specialization of their chips. UM that
Speaker 1: being the case. I mean, you know, we just started
Speaker 1: with you know, two thousand twenty one is you know,
Speaker 1: sort of where in a megacycle of computing, right, So UM,
Speaker 1: I think you know, our role is really to push
Speaker 1: the envelope on puting and continue to raise the performance
Speaker 1: and the capabilities. UM. You know for all applications. Then
Speaker 1: there's of course Intel and in video with also a
Speaker 1: big pool of resources. Intel has a new CEO, pack
Speaker 1: Gal Singer, who's coming out strong saying Intel is back. Um,
Speaker 1: when the competition has a lot of money, and some
Speaker 1: would say momentum, how do you view that competition? Well,
Speaker 1: it's always been very competitive, Emily, I don't I don't
Speaker 1: remember time in this industry when it hasn't been competitive. UM.
Speaker 1: What I will say though, is UM, I'm really really
Speaker 1: pleased with our you know, what we've been able to accomplish.
Speaker 1: I mean, it's it's fun to be able to say that,
Speaker 1: you know, we have uh, you know, really driven you know,
Speaker 1: the direction of computing in the industry. I mean, it's
Speaker 1: fun to be able to say that. And if I
Speaker 1: look at you know, some of the things that we've
Speaker 1: done over the last five years, you know, we've really
Speaker 1: you know changed you know, sort of what people expect
Speaker 1: um from high performance computing. So I would say it's
Speaker 1: a competitive world and and you know, we're going to
Speaker 1: be very competitive in the process. N VideA is in
Speaker 1: the process of buying ARM. Do you see more consolidation
Speaker 1: in this industry or have we hit a tipping point? Well,
Speaker 1: I think for the highest um and sort of the
Speaker 1: bleeding edge of technology. UM. You know, scale is important.
Speaker 1: So when you're when you have more engineering capability, when
Speaker 1: you have a larger supply chain, UM, when you have
Speaker 1: a bigger impact on your customers, UM, you know sort
Speaker 1: of you know innovation, you know, scale is important. UM.
Speaker 1: You know, we're very excited right now that you know,
Speaker 1: we are in the process of acquiring zy links Um.
Speaker 1: You know, Zy linx is you know, number one in
Speaker 1: the FPGA market and UM accelerated computing market. You know,
Speaker 1: as we think about bringing that together with UM, you know,
Speaker 1: a m D S technology, we'll be able to offer
Speaker 1: more capability and UM you know, more UM overall system design,
Speaker 1: you know, for our customers. So I do think consolidation
Speaker 1: is one of the trends in the industry. Does that
Speaker 1: mean a m D is going to keep looking for deals.
Speaker 1: We're very focused on, you know, completing our Zylans acquisition.
Speaker 1: We're on track to do that by the end of
Speaker 1: this year. And you know, we'll always be looking for
Speaker 1: you know, how do we bring the best technologies together
Speaker 1: under the A m D umbrella. This is my conversation
Speaker 1: with a m D CEO Lisa Sue. Coming up, we
Speaker 1: look back at the story of a little girl from
Speaker 1: Taiwan who moved to the US at a young age,
Speaker 1: took an interest in fixing her brother's remote controlled cars,
Speaker 1: and eventually got the top job at what is now
Speaker 1: one of the most respected chip companies in the world.
Speaker 1: She calls it her dream job. I'm Emily Chang. This
Speaker 1: is Bloomberg Studio. At one point, oh, you're an engineer
Speaker 1: by training. You're also an immigrant. You came to the
Speaker 1: US from Taiwan at an early age. Tell us a
Speaker 1: little bit more about your upbringing, Like what was it
Speaker 1: like growing up Lisa Sue. Yeah, sure, so, Um, I
Speaker 1: was born in Taiwan and um, you know, my my
Speaker 1: parents immigrated to the US. My dad was was coming,
Speaker 1: um to uh to graduate school here. Um. So I
Speaker 1: grew up in New York. Um, I would say, pretty normal, Emily,
Speaker 1: pretty normal New York, New York upbringing. Um, my parents
Speaker 1: wanted me to focus on, you know, hard stuff, so
Speaker 1: math and science is where I spent a lot of time.
Speaker 1: But uh, yeah, I would say, you know, I sort
Speaker 1: of drifted into engineering as as something that was, um,
Speaker 1: you know, sort of real and you could touch it
Speaker 1: and feel it and do something with it, and um,
Speaker 1: and that's a that was sort of sort of how
Speaker 1: I grew up. Well, I want to talk about how
Speaker 1: the drifting happened, because I understand your your father was
Speaker 1: a statistician, your mom ran her own business. You played
Speaker 1: around with your other toys, I believe, um at a
Speaker 1: young age. Like how did you get there? Well, Um,
Speaker 1: I was just really curious as a kid and so
Speaker 1: you know, you know, my my brother had a remote
Speaker 1: controlled car and it stopped working and I wanted to
Speaker 1: know why, right, so I, you know, I opened it
Speaker 1: up and said, oh, this wire is loose. Maybe if
Speaker 1: I put it there it works again. And it was
Speaker 1: just really amazing. Frankly, it was amazing to see that
Speaker 1: you could uh you know, make something sort of you know, work,
Speaker 1: and you can understand how you could put these things together.
Speaker 1: And um, you know, I went to the Bronx High
Speaker 1: School of Science, which was very science focused, and so
Speaker 1: I got you know some uh you know, I learned
Speaker 1: about computers, um in uh in high school and uh
Speaker 1: you know that's uh those are those are some of
Speaker 1: the steps. You worked your way through the engineering and
Speaker 1: technical ranks of various companies. Texas Instruments, IBM. You were
Speaker 1: Luke Garsoner, the CEOs technical assistant for a time Freescale
Speaker 1: semi Conductor. Did you ever think you were going to
Speaker 1: be a CEO, let alone a CEO of one of
Speaker 1: the biggest chip companies in the world. You know, I
Speaker 1: wouldn't say that I thought about that. I think, um,
Speaker 1: the way I thought about things was always, um, you know,
Speaker 1: I wanted to make a larger impact. And so, you know,
Speaker 1: I spent a lot of years at IBM and UM.
Speaker 1: You know, it was the first time that I built
Speaker 1: products that you could actually you know, go by you
Speaker 1: know at you know, the best buy or and UM
Speaker 1: I found, Boy, that's that's pretty interesting. And with each
Speaker 1: opportunity I got to, you know, to run larger and
Speaker 1: larger teams. UM, I would say, uh, you know, being
Speaker 1: a CEO of a of a semiconductor company and being
Speaker 1: CEO of a m D really is I've I've said
Speaker 1: it before, I'll say together it is like a dream job.
Speaker 1: You know, it's it's something that you don't quite say
Speaker 1: that that's what you want to be when you grow up,
Speaker 1: but you know, when you grow up, it's kind of
Speaker 1: a nice thing to to be. So it was so
Speaker 1: interesting going back and looking at the history of a
Speaker 1: m D because you started at the company when analysts
Speaker 1: were worried am D was going to run out of
Speaker 1: money after several straight years of losing money. I believe
Speaker 1: shares at the end of we're trading at two dollars
Speaker 1: and seven cents. Now they're trading at thirty times. That
Speaker 1: what drove you to take on that challenge in that
Speaker 1: moment back in two thousand fourteen, I start from the
Speaker 1: notion that what we do is just like really hard.
Speaker 1: There are very few companies in the world that can
Speaker 1: do it, and the opportunity to lead a m D
Speaker 1: and at the time, You're right, you know, there were
Speaker 1: some people who are like, hey, you know, are they
Speaker 1: going to be able to get this together? And and
Speaker 1: so on and so forth. But I knew in my heart.
Speaker 1: I mean, I've seen it over and over and over. Um,
Speaker 1: if you have the right strategy, and you have the
Speaker 1: right people, and you have the right focus and execution,
Speaker 1: you will be able to do something amazing. So what
Speaker 1: do you think was responsible strategically for a m d
Speaker 1: S comeback. We made a couple of very good decisions.
Speaker 1: We said, first of all, our strategy was to focus
Speaker 1: on what we're very good at, and that's high performance computing.
Speaker 1: And that means that there are some things that we
Speaker 1: were not so good at, and we said that's okay,
Speaker 1: We're not going to be the best at everything. Um.
Speaker 1: And then we really did focus on the foundation. Emily,
Speaker 1: I mean, I know this sounds, you know, simple, but um,
Speaker 1: it does take five years, you know, to to really
Speaker 1: build the foundation step by step of what um uh
Speaker 1: you know how you build products and making sure that
Speaker 1: we're um, you know, we're really pushing the leading edge.
Speaker 1: And then on top of that, UM, you know, we
Speaker 1: built great relationships with our customers. And you know we
Speaker 1: started with the notion of you know, what problem are
Speaker 1: you trying to solve and let's work on that together. UM.
Speaker 1: So you know, I think you know we put um
Speaker 1: you know really um, you know, great team, UM, you know,
Speaker 1: right strategy, strong execution, and you know my mantra is
Speaker 1: we do what we say we're gonna do. You're listening
Speaker 1: to my conversation with Lisa Sue, a m d CEO
Speaker 1: up next at a moment of reckoning for women and
Speaker 1: Asian Americans in business. How did she achieve what seems
Speaker 1: to be impossible? Where will she take the thriving chip
Speaker 1: company next? And what is the future of chip technology?
Speaker 1: Can they actually keep getting smaller forever? I'm Emily Chang.
Speaker 1: This is Bloomberg Studio one point. Oh, stay with us.
Speaker 1: Fast forward now to today. Now that Wall Street is happy,
Speaker 1: does that mean you can relax a little or does
Speaker 1: that create even more pressure to be excellent to keep
Speaker 1: upping your own game. Oh it, UM, without a doubt. UM,
Speaker 1: it does not get easier. I say that it doesn't
Speaker 1: get easier because you know, there it we're in a
Speaker 1: very competitive um, you know market. UM. I think we
Speaker 1: have big ambitions about what we want to be able
Speaker 1: to do. UM. I think it's always about you know,
Speaker 1: sort of what's next on the horizon. Um. What does
Speaker 1: get a little bit easier is um, just the track record? Right?
Speaker 1: So you know, I think you know, when when I
Speaker 1: would say back, you know, three or four years ago,
Speaker 1: when I said hey, something was going to happen, people
Speaker 1: were like really. And and now when we say hey,
Speaker 1: something's gonna happen, I think people people sort of understand. Now.
Speaker 1: A m D also has an award, I believe, for
Speaker 1: a five percent award to recognize excellence when an employee
Speaker 1: makes a product or delivers five better. How do you
Speaker 1: balance the incremental with the five year plan? Well, Uh,
Speaker 1: it's it's it's actually called the next five percent UM.
Speaker 1: And Uh. The way you know I think about it is, look,
Speaker 1: we are very ambitious and what we want to do
Speaker 1: over the next five years. UM. But then I think
Speaker 1: we also UM, I encourage people to learn from every
Speaker 1: interaction and um, you know, every project and and and
Speaker 1: that's what the next five percent is all about. It's like,
Speaker 1: what have we learned? What can we do better the
Speaker 1: next time? How do we up our game? Because as
Speaker 1: I said, the world's very competitive place, and we want
Speaker 1: to make sure we're always upping our game. There's no question,
Speaker 1: you know, we're at a moment of reckoning for women,
Speaker 1: for Asian Americans in general, but also in leadership. And
Speaker 1: you are so unique in this see of of of
Speaker 1: white men in this industry. What is your advice to
Speaker 1: people out there who look at you and think like,
Speaker 1: how did she achieve what seems to be impossible? I
Speaker 1: would say that it is a time where we want
Speaker 1: to recognize UM, great people and give them, you know,
Speaker 1: UM good opportunities. What was really important for me in
Speaker 1: my career is that, UM, that I was given opportunities,
Speaker 1: and frankly, I learned through each one of those opportunities.
Speaker 1: And so what I would say for for women is, UM,
Speaker 1: who are aspiring to do big things, you know, be
Speaker 1: ambitious in what you think about, be ambitious and what
Speaker 1: you think about UM. You know, UM, I have a
Speaker 1: saying that that a mentor once told me about running
Speaker 1: towards problems. You know, take on that big, hard task,
Speaker 1: even if you don't know how to do it, you're
Speaker 1: gonna learn a tremendous amount in the process. And um,
Speaker 1: and frankly you're gonna surprise yourself about how much you
Speaker 1: can do. And you know, what we have to do,
Speaker 1: as you know, the rest of the ecosystem is provide
Speaker 1: those opportunities and provide people an opportunity to learn and
Speaker 1: maybe make a few mistakes along the way. But you know, really, um,
Speaker 1: develop as they as they go through you know, their careers.
Speaker 1: Do you think mentorship is really important in the own
Speaker 1: sort of next your own next chapter of your career.
Speaker 1: I really do, Emily, I mean, you know, again, I'm
Speaker 1: a product of people who helped me along the way.
Speaker 1: And UM, I really really recognize that. I mean, I
Speaker 1: was given opportunities that other people didn't have. UM, and UM,
Speaker 1: I feel like I can do the same. And in particular, UH,
Speaker 1: for women and engineering, that's a particular passion of mine
Speaker 1: because UM, frankly they're not enough and UM and women
Speaker 1: are sometimes a little bit shy in their you know,
Speaker 1: in their approach to things. And so you know, if
Speaker 1: if I can provide that, um, a little bit of
Speaker 1: confidence and a little bit of help uh to some
Speaker 1: of UM. Are you know top um, you know the
Speaker 1: top you know engineering talent of of the future. You know,
Speaker 1: that's something that I should do and I love doing. Meantime,
Speaker 1: the chip industry has been defined for so long by
Speaker 1: Moore's law and this idea that you can double the
Speaker 1: amount of computing crammed onto a single chip every couple
Speaker 1: of years. Are we at a point where Moore's law
Speaker 1: could be ending? Can chips get even smaller than they
Speaker 1: actually are? So I do believe that Moore's law is
Speaker 1: significantly changing. That's the way we should say it. So UM.
Speaker 1: And it's changing because you know the traditional ways that
Speaker 1: we have you know, shrunk trips and put more transistors
Speaker 1: on a chip, those things are just getting harder, like
Speaker 1: you're reaching you know, physical limits. UM. But there are
Speaker 1: other things that we're doing UM to uh, you know,
Speaker 1: to keep that productivity increase. UM. You know, one of
Speaker 1: the things that we pioneered was this idea of chiplets,
Speaker 1: and so what that means is we can you know,
Speaker 1: we can break up a big chip into little chips,
Speaker 1: and we can package them together, and we can put
Speaker 1: them on top of each other, and we can do
Speaker 1: all kinds of things that really brings more capability into
Speaker 1: UM the technology realm. So I think more's laws changing. UM.
Speaker 1: I think what that means is, you know, other things
Speaker 1: like packaging, UM and UM you know, using, using different
Speaker 1: techniques will be more important. UM. But one of the
Speaker 1: things that I truly believe though, is that UM, the
Speaker 1: innovation is not going to stop at all. And and
Speaker 1: there there are so many ideas for how do you
Speaker 1: keep the productivity increases going on that UM that will
Speaker 1: will continue to drive real capability. It will just be
Speaker 1: done in a different way. So what about what's next
Speaker 1: for you? How long do you see yourself running? And well,
Speaker 1: I gotta tell you, I'm having so much fun Emily
Speaker 1: that UM, there is UH, there's no better place to
Speaker 1: be honestly, if you're if you're thinking about UM, you know,
Speaker 1: really having the opportunity to interact with so many smart
Speaker 1: people in in in this type of ecosystem and and
Speaker 1: you know, chips are fun now right, everybody's talking about chips, So, UH,
Speaker 1: this is a great place to be Lisa Sue, CEO
Speaker 1: of a D. Thank you so much for joining us.
Speaker 1: It's been great to have you Bloomberg Studio at one point,
Speaker 1: I was produced and edited by Kevin Hines. Our executive
Speaker 1: producer is Alison Weiss. Our managing editor is Daniel Culbertson,
Speaker 1: with production assistants from Lauren Ellis and Mallory Abelhausen. I'm
Speaker 1: Emily Chang, your host and executive producer. This is Bloomberg