WEBVTT - Create Your Own Empire (How-To Monday) 0:00:00.120 --> 0:00:03.480 Hey, hey, hey, ba fam, It's time for another Holla 0:00:03.600 --> 0:00:07.440 Back Monday, and this week we're featuring my girl, my friend, 0:00:08.080 --> 0:00:12.200 my like bestie in business, Brandis Daniel. She's the CEO 0:00:12.320 --> 0:00:15.040 and founder of Harlem's Fashion role you've heard of it, 0:00:15.640 --> 0:00:18.200 So we're gonna talk about how Brandis turned her love 0:00:18.360 --> 0:00:22.200 of fashion into her own business literal empire. Okay, she 0:00:22.480 --> 0:00:24.600 just had her annual fashion show and you know who 0:00:24.640 --> 0:00:27.600 was there in Naomi Campbell and the Inner Wintour. She's 0:00:27.640 --> 0:00:29.680 kind of a bigger deal. So if you want to 0:00:29.680 --> 0:00:31.400 figure out how to be a big deals well in business, 0:00:31.600 --> 0:00:38.920 give it a listen. Hey, hey, hey, we're back. 0:00:39.360 --> 0:00:40.360 We're black. 0:00:44.360 --> 0:00:53.320 Brown, We're extra brown today, ambition ambitionous, and. 0:00:51.200 --> 0:00:53.680 We are so brown. We are so black today. 0:00:53.680 --> 0:00:56.520 We blue black because we have somebody amazing in the 0:00:56.600 --> 0:01:06.600 stew today. But before we start, okay, Curls Pop and Mandy, 0:01:06.600 --> 0:01:07.520 did you like your hair? 0:01:08.319 --> 0:01:08.440 Uh? 0:01:08.520 --> 0:01:09.479 Huh no? 0:01:09.760 --> 0:01:12.440 But do you not see what I'm sending you? I 0:01:12.560 --> 0:01:14.280 sent you a picture, but I feel like I need 0:01:14.319 --> 0:01:16.920 to do the fixer upper for the BA fam. This 0:01:17.000 --> 0:01:18.679 is what it's gonna look like. I'm gonna look like 0:01:18.680 --> 0:01:21.840 I'm Miss Rachel's number. Two, because if you don't know 0:01:21.840 --> 0:01:24.440 miss Rachel, then just forget that joke ever happened. But 0:01:24.800 --> 0:01:28.040 I and our guest brain is you'll also see. I 0:01:28.160 --> 0:01:31.160 just made over my son's playroom. I made over my office. 0:01:31.240 --> 0:01:33.039 I fired myself, is what it felt like. I was 0:01:33.080 --> 0:01:35.679 doing the way that I packed up my boxes and 0:01:35.800 --> 0:01:38.319 shoved them to the side of everything I had, like 0:01:38.360 --> 0:01:40.319 in my little space. And I just devoted this to 0:01:40.400 --> 0:01:43.520 my four year old for his birthday. And honestly, it's 0:01:43.600 --> 0:01:46.000 kind of my aesthetic. Like I was like, I'm gonna 0:01:46.040 --> 0:01:48.840 wear pink, so I kind of fit in with. 0:01:47.560 --> 0:01:52.760 The planets in the background. It is preschool teacher approved. 0:01:52.760 --> 0:01:55.720 It's so cute and colorful. And I saw how was navigating. 0:01:55.720 --> 0:01:57.800 Everything is child friendly, so well done. 0:01:57.840 --> 0:01:59.000 I was so excited. 0:01:59.280 --> 0:02:02.480 Yeah, and my wild and crazy idea now they go 0:02:02.520 --> 0:02:04.320 on my TrailO board. I don't have to do every 0:02:04.320 --> 0:02:06.560 single one that floats into my head. But this was 0:02:06.600 --> 0:02:08.679 the big one that I really wanted to achieve. It's 0:02:08.680 --> 0:02:11.959 done now and we can move on and let's see me. 0:02:12.160 --> 0:02:14.960 Well we have well we have she's a mom as well, 0:02:15.320 --> 0:02:17.160 hers as well as little as yours. But I have 0:02:17.200 --> 0:02:22.320 a guest in the stew Today. Her name is Brandis Daniel. 0:02:22.480 --> 0:02:27.360 She has over fifteen years of experience forging brand partnerships 0:02:27.400 --> 0:02:29.720 with Fortune five hundred companies. Well you might know brand 0:02:29.720 --> 0:02:34.200 as best as the founder of hf R Harlem Fashion Row. 0:02:34.840 --> 0:02:37.720 If you are a brown person who loves fashion and. 0:02:37.680 --> 0:02:39.480 You don't know brand is what I mean? Do you 0:02:39.560 --> 0:02:40.280 them under a rock? 0:02:40.480 --> 0:02:41.079 Is it a rock? 0:02:42.360 --> 0:02:43.720 So brandis is amazing? 0:02:43.760 --> 0:02:46.760 Then so there is like before Harlem Fashion Role and 0:02:46.880 --> 0:02:50.400 after Hallan Fashion Role when it comes to black designers 0:02:50.440 --> 0:02:56.160 getting their credit and having access and brandis started Hallan 0:02:56.200 --> 0:02:59.360 Fashion Row to showcase the fact that there are people 0:02:59.360 --> 0:03:05.280 who look like us that are amazing, exquisite talented designers 0:03:05.320 --> 0:03:07.480 that if only given a little spot like could shine 0:03:07.480 --> 0:03:11.880 as well. And so she made her business to do so. 0:03:11.880 --> 0:03:14.480 So she not only has this brand is also as 0:03:14.480 --> 0:03:15.040 a friend of mine. 0:03:15.200 --> 0:03:16.840 But now has it been brandis? 0:03:16.880 --> 0:03:20.360 Oh my goodness, girl, I don't know. Maybe, oh you 0:03:20.360 --> 0:03:21.320 know what I do know? 0:03:21.720 --> 0:03:26.840 Twenty eighteen Okay, we had our very first conversation that 0:03:26.960 --> 0:03:27.760 changed my life. 0:03:29.080 --> 0:03:31.520 So Brandon is also a friend of mine and one 0:03:31.520 --> 0:03:33.360 of our favorite things to do is to walk and 0:03:33.360 --> 0:03:37.440 talk about business and so like you know, because you know, 0:03:37.520 --> 0:03:39.960 I have people in my life that, like, you know, 0:03:40.040 --> 0:03:42.640 these are like friends that you know, we might talk about. 0:03:42.640 --> 0:03:44.040 You know, they call me to ask me about like 0:03:44.200 --> 0:03:46.680 you know, they have kids who are preschool age, you know, 0:03:46.800 --> 0:03:49.440 I have my sisters. And then I have friends who 0:03:49.440 --> 0:03:52.160 are friends in general but also own businesses. So you 0:03:52.200 --> 0:03:55.880 have these really interesting conversations about what's working, what's not working. 0:03:56.120 --> 0:03:58.640 But what I love about my conversations with Brandis is 0:03:58.680 --> 0:04:02.240 then they're holistic conversations. So they're not just what's your 0:04:02.240 --> 0:04:05.760 return on investment? You know, it's if I do this project, 0:04:05.760 --> 0:04:08.680 will I have enough time for family and friends? You know, 0:04:09.080 --> 0:04:11.400 is the juice really worth the squeeze if I navigate 0:04:11.440 --> 0:04:13.400 in this way? How do I really want to show 0:04:13.520 --> 0:04:16.400 up for the people that I work for? And so 0:04:16.480 --> 0:04:19.880 Brandis is amazing at them. So she's really good at business, 0:04:19.920 --> 0:04:23.880 but also really good at showcasing black and brown designers. 0:04:23.880 --> 0:04:28.039 And she is the CEO of two companies, right, So it's. 0:04:28.000 --> 0:04:31.880 Harlem Fashion Row and then Icon three sixty, which is 0:04:31.880 --> 0:04:37.000 a five oh C three nonprofit organization. And so, but 0:04:37.080 --> 0:04:38.840 one of the things that Brandis is really good at 0:04:38.920 --> 0:04:41.480 outside from showcasing black and brown designers. So she has 0:04:41.520 --> 0:04:45.960 a new book that came out recently, Fashion in Color. 0:04:46.480 --> 0:04:47.919 If you are watching an IG. 0:04:47.800 --> 0:04:52.120 Which or to ig but on YouTube YouTube, you should like, 0:04:52.160 --> 0:04:53.000 look how beautiful this is? 0:04:53.040 --> 0:04:55.640 First of all, like this is stunning, not even just studying. 0:04:55.640 --> 0:04:56.400 This is the boss. 0:04:56.680 --> 0:04:56.919 You know. 0:04:57.120 --> 0:04:58.480 You know, a book is fancy when it comes to 0:04:58.520 --> 0:05:02.599 the box, right, this is one of the right. Look 0:05:02.760 --> 0:05:05.040 it comes out of a box. And then what I 0:05:05.080 --> 0:05:09.680 love about it is that inside the book she's got 0:05:10.240 --> 0:05:17.560 these amazing designers and she has them illustrated right beautifully, 0:05:17.600 --> 0:05:21.000 so and then you get to see their work, you know, 0:05:21.200 --> 0:05:24.680 inside the book, and it's like, right, I know, that's 0:05:24.680 --> 0:05:27.320 why I feel like I'm like, that's literally and this 0:05:27.400 --> 0:05:30.680 is volume one right, so it's a it's in alphabetical order. 0:05:30.520 --> 0:05:35.760 Brandess right, yes, uh huh ye. So look D for 0:05:35.839 --> 0:05:36.400 Dapper Dan. 0:05:36.680 --> 0:05:36.840 Right. 0:05:36.920 --> 0:05:38.840 If you don't know Dapper Dan, child, you're made from 0:05:38.839 --> 0:05:39.480 the East coast. 0:05:39.680 --> 0:05:41.760 Right, Dapper Dan is the one who used to take 0:05:41.800 --> 0:05:43.839 all the Gucci material and make all these things that 0:05:43.880 --> 0:05:47.919 were not you know, like he made he made Gucci fly. Okay, 0:05:48.000 --> 0:05:51.320 let's just say that she's amazing, right, But there's designers 0:05:51.320 --> 0:05:52.600 that you might not have ever heard of. 0:05:53.279 --> 0:05:59.040 It's like nicole designers. Yeah, I feel now, so you are. 0:06:00.000 --> 0:06:02.400 This is our collaboration that we just did with Abercrombie 0:06:02.440 --> 0:06:02.799 and Fitch. 0:06:03.720 --> 0:06:06.599 So brand is really low. So I'll give you some examples. 0:06:07.560 --> 0:06:11.320 When when Lebron James came out with sneakers for women, right, 0:06:11.839 --> 0:06:14.039 and he was like, I want a black woman designer. 0:06:14.400 --> 0:06:14.840 Who do you think? 0:06:14.839 --> 0:06:17.880 They reached out to brandis and so it was Kimberly 0:06:17.920 --> 0:06:18.920 who made the sneakers. 0:06:18.920 --> 0:06:19.599 Brandis who was that? 0:06:19.800 --> 0:06:22.719 It was Kimberly Golds and Feno Ale and Andre Duncan 0:06:23.360 --> 0:06:23.800 mm hmm. 0:06:24.320 --> 0:06:27.320 And so people out quickness. 0:06:27.320 --> 0:06:29.000 Sneakers sold down right. 0:06:29.200 --> 0:06:31.359 So when brands are like, hey, I want to do 0:06:31.400 --> 0:06:34.280 a thing, but I especially want to showcase black designers 0:06:34.279 --> 0:06:36.000 and brown designers, they come to She's the only game 0:06:36.000 --> 0:06:38.520 of town. They come to brandis, right, she'd be me 0:06:38.600 --> 0:06:42.400 here with Anna Wintour. My friend is fancy y'all. Like 0:06:42.680 --> 0:06:45.240 one time Tracy was like, isn't it crazy that brandis 0:06:45.279 --> 0:06:45.840 is like your friend. 0:06:45.839 --> 0:06:47.360 I'm like, I'm a big deal too. Don't blame me 0:06:51.680 --> 0:06:52.880 hiring your sister as. 0:06:55.160 --> 0:06:59.359 Honestly just has an amazing track record, and brandis is 0:06:59.400 --> 0:07:01.719 one of British and Mandy. 0:07:01.800 --> 0:07:04.040 You will really appreciate this. She is one of the 0:07:04.120 --> 0:07:06.760 best executors. 0:07:05.960 --> 0:07:08.520 That I have ever met, because Mandy is an amazing 0:07:08.600 --> 0:07:10.040 executor as well. 0:07:12.480 --> 0:07:15.920 Yeah, Manny, you'll be like Thrones execution, but. 0:07:17.760 --> 0:07:20.640 No, you be like Mandy Blue Green Dog. She's like 0:07:20.680 --> 0:07:23.520 got it, Like look what's behind her. She's like, Mandy 0:07:23.640 --> 0:07:27.600 is an executor. And so I'm not not so much, 0:07:27.840 --> 0:07:29.840 but so I love that I get to be bookend 0:07:29.920 --> 0:07:33.000 by two amazing executors. So I just want to welcome 0:07:33.000 --> 0:07:34.880 Brandon to the podcast and we're just so happy to 0:07:34.880 --> 0:07:37.360 have you here and Ana, So first. 0:07:37.040 --> 0:07:39.720 Of all, I'm just going to take you wherever I go. 0:07:40.000 --> 0:07:45.000 To My introductions was thank you so much, Tiffany. I 0:07:45.000 --> 0:07:47.400 feel like I'm in like the Brown Ambition living room 0:07:47.480 --> 0:07:47.920 right now. 0:07:47.960 --> 0:07:50.400 So thank you guys for welcoming me into your home. 0:07:51.560 --> 0:07:54.320 Oh we hope it's nice and cozy and you already 0:07:54.360 --> 0:07:57.800 feel like fam I can almost smell what your apartment 0:07:57.920 --> 0:08:00.520 or your your your home probably smells like right now. 0:08:00.560 --> 0:08:03.400 I know it's scented. I know it's something seasonal. 0:08:04.000 --> 0:08:06.800 I know you get the really luxury candles that you 0:08:06.880 --> 0:08:09.960 know that people are into. I just know it smells 0:08:10.000 --> 0:08:12.880 good there and yeah anyway, but she still yeah, okay, 0:08:13.000 --> 0:08:13.960 it's really topeak to you. 0:08:14.320 --> 0:08:17.040 I am. I am less familiar with Harlem Fashion Row. 0:08:17.560 --> 0:08:18.240 I want to know. 0:08:18.800 --> 0:08:20.400 I kind of want to start from the beginning of 0:08:20.440 --> 0:08:23.040 how did you how did you create Harlem Fashion Row, 0:08:23.120 --> 0:08:25.960 and then talk about what it actually is. I know 0:08:26.040 --> 0:08:28.560 it as Oh, if I want to find out you 0:08:28.560 --> 0:08:32.680 know about multicultural black designers, brown designers, I can find 0:08:32.920 --> 0:08:35.360 like your book for example. But the business of it, 0:08:35.400 --> 0:08:38.720 I'm fascinated by how that's been going. 0:08:38.760 --> 0:08:42.200 So you guys, you know what's funny, Mandy. When I 0:08:42.240 --> 0:08:44.360 first started at HFR, I had no idea. I was 0:08:44.360 --> 0:08:46.840 starting a business, no idea. 0:08:47.280 --> 0:08:50.480 So it was the idea was I want to do 0:08:50.520 --> 0:08:52.320 a fashion show in Harlem. That was it. 0:08:52.400 --> 0:08:54.520 So me and my friends were throwing events in Harlem. 0:08:54.600 --> 0:08:57.600 We were doing Harlem brunches. We used to host something 0:08:57.600 --> 0:09:00.320 called the Hotest Harlem House Party, and and so we 0:09:00.320 --> 0:09:02.440 were doing events and so I was like, you know what, 0:09:02.640 --> 0:09:05.880 I haven't seen a really dope fashion event in Harlem. 0:09:05.920 --> 0:09:07.320 And that was where it started. 0:09:07.800 --> 0:09:11.360 And then as I started working on this idea, I 0:09:11.400 --> 0:09:14.240 started to think, like, Okay, this is something bigger. 0:09:14.320 --> 0:09:15.240 I don't know what it is. 0:09:15.320 --> 0:09:17.079 As a matter of fact, I still have my journal 0:09:17.160 --> 0:09:19.360 from the year I started, which was two thousand and seven. 0:09:19.800 --> 0:09:22.680 I got the original journal downstairs, and in that journal 0:09:22.720 --> 0:09:25.040 there were several times where I wrote, this is so much. 0:09:24.920 --> 0:09:27.360 Bigger than me. I don't know what this is. It's 0:09:27.400 --> 0:09:28.360 so much bigger than me. 0:09:29.040 --> 0:09:32.000 And the second year we did the fashion show, I 0:09:32.040 --> 0:09:33.720 started looking for black designers. 0:09:34.600 --> 0:09:35.480 I couldn't find them. 0:09:35.640 --> 0:09:39.280 Started going down department store websites, because of course. 0:09:39.080 --> 0:09:42.200 They would be in our favorite department stores, right wrong. 0:09:42.800 --> 0:09:46.200 Going down the list of designers and realized that less 0:09:46.200 --> 0:09:48.760 than one percent of the designers that were on these 0:09:48.960 --> 0:09:50.559 major department stores where. 0:09:50.400 --> 0:09:54.040 I shot my mom shop, my sister's shop were black designers. 0:09:54.600 --> 0:09:56.880 And then I went and I was like, okay, let 0:09:56.920 --> 0:09:58.960 me go do some research. The only place I knew 0:09:58.960 --> 0:10:01.760 to go was the USNS, And I was like, how 0:10:01.800 --> 0:10:04.920 much are we spending a year on apparel? Because maybe 0:10:04.920 --> 0:10:07.120 we're not spending what I think we are. In two 0:10:07.160 --> 0:10:09.400 thousand and seven, we were spending twenty two billion dollars 0:10:09.440 --> 0:10:09.800 a year. 0:10:10.080 --> 0:10:11.600 So I'm like, wait a minute. 0:10:11.360 --> 0:10:13.840 We're spending twenty two billion dollars a year as people 0:10:13.880 --> 0:10:17.280 of color. However, we represent less than one percent of 0:10:17.280 --> 0:10:19.920 the designers that are sold in major department stores. And 0:10:20.559 --> 0:10:22.600 you know, I feel like sometimes your passion is in 0:10:22.640 --> 0:10:25.040 that place where you're so irritated that you're. 0:10:24.880 --> 0:10:28.080 Just like, I gotta do This is just stupid. I'm 0:10:28.120 --> 0:10:30.520 trying to think of another word but the vision, but 0:10:31.200 --> 0:10:33.120 this is insane. What do you mean? 0:10:33.200 --> 0:10:35.640 We're less than one percent, but we're spending all this money. 0:10:36.559 --> 0:10:39.440 And for me that was really the catalyst too. I 0:10:39.440 --> 0:10:41.720 don't know what this is going to be, but I 0:10:41.760 --> 0:10:43.240 know I have to do something. I have to be 0:10:43.280 --> 0:10:45.600 a part of the solution. And that was really kind 0:10:45.640 --> 0:10:49.560 of the launch pad for Harlem's Fashion Row. I didn't 0:10:49.600 --> 0:10:51.760 realize it was going to be a business until years 0:10:51.840 --> 0:10:54.200 later when I had a coach who said, please don't 0:10:54.200 --> 0:10:55.160 start a nonprofit. 0:10:55.280 --> 0:11:00.640 We have enough non profits that are broke. We need 0:11:00.760 --> 0:11:02.359 more successful businesses. 0:11:02.440 --> 0:11:05.000 He said, once your business become successful, then you start 0:11:05.040 --> 0:11:05.720 a nonprofit. 0:11:06.559 --> 0:11:09.240 So that was really how the business was born. I 0:11:09.280 --> 0:11:10.520 love that piece of advice too. 0:11:10.600 --> 0:11:12.360 It almost feels like if a woman comes up with 0:11:12.400 --> 0:11:14.720 the idea, people's initial thought is it could be a 0:11:14.720 --> 0:11:18.320 nonprofit because it's huge yeah, it's usually something that is 0:11:18.400 --> 0:11:21.160 servicing or you know, it has that element of it's 0:11:21.200 --> 0:11:23.600 good for us, not just me, like you said, and 0:11:23.640 --> 0:11:25.920 people want to slap a nonprofit label on it and 0:11:25.920 --> 0:11:29.120 be like, okay, go beg for money now. Okay, So 0:11:29.160 --> 0:11:31.240 talk about how did you You didn't know it was 0:11:31.240 --> 0:11:33.200 a business. Clearly you had some coaching. 0:11:33.240 --> 0:11:33.720 We love that. 0:11:34.160 --> 0:11:39.080 So talk about that transition from idea to it's happening 0:11:39.120 --> 0:11:40.720 to okay, let's turn a profit. 0:11:42.559 --> 0:11:46.079 Yeah, it's my My road was longer than most. 0:11:46.120 --> 0:11:49.959 Mandy, I like don't even like to say this out loud, 0:11:49.960 --> 0:11:52.520 but I think it's really important that I'm honest. It 0:11:52.559 --> 0:11:57.600 took us, really, it took us until about year ten 0:11:58.120 --> 0:12:01.960 for me to actually realize. I was like, okay, this 0:12:02.040 --> 0:12:04.400 is a business and I have to like really treat 0:12:04.440 --> 0:12:09.160 it as such. We were having brand partnerships, but at 0:12:09.160 --> 0:12:13.960 the time, again, my mindset wasn't around profitability. My mindset 0:12:14.000 --> 0:12:16.840 was very much I just want to cover my cost 0:12:17.320 --> 0:12:19.360 that was my goal. And I used to actually say 0:12:19.400 --> 0:12:21.960 that out loud, like I just want to cover my cost. 0:12:22.000 --> 0:12:23.920 If I cover my costs, I'm good, and don't ask 0:12:24.040 --> 0:12:25.880 me how I'm good. If I cover my costs because 0:12:25.920 --> 0:12:26.400 I didn't have. 0:12:26.360 --> 0:12:30.439 A yeah, what were you doing? Also, on top of it, George, 0:12:30.440 --> 0:12:32.480 I had a nine are right? 0:12:32.679 --> 0:12:34.880 I had a nine to five for the first five years, 0:12:34.920 --> 0:12:38.120 But after that I was really struggling, and me being 0:12:38.160 --> 0:12:40.280 in this mindset of I just want to cover my 0:12:40.440 --> 0:12:43.880 cost was really putting my family at risk, It was 0:12:43.920 --> 0:12:45.320 putting me at risk, It. 0:12:45.240 --> 0:12:49.160 Was causing tention in my marriage. It was just really, 0:12:49.200 --> 0:12:50.080 really tough. 0:12:51.000 --> 0:12:55.880 Twenty nineteen was a really hard year for us, and 0:12:56.160 --> 0:12:59.839 going into twenty twenty, I said to my assistant, we're 0:13:00.120 --> 0:13:03.040 to close a million dollars in business for twenty twenty. 0:13:03.960 --> 0:13:07.720 And the reason I said earlier that, like my talks 0:13:07.720 --> 0:13:10.640 with Tiffany really changed my mindset and changed my life, 0:13:10.800 --> 0:13:13.280 is because she made me start looking at millions as 0:13:13.280 --> 0:13:17.360 if they were thousands, and so I actually started to think, oh, 0:13:17.400 --> 0:13:21.280 this is possible for me. And that year twenty twenty 0:13:21.320 --> 0:13:23.440 ended up being our best year because we went so 0:13:23.640 --> 0:13:27.120 hard with brand partnerships at the end of twenty nineteen. 0:13:27.640 --> 0:13:30.520 To set us up for twenty twenty, and thank. 0:13:30.280 --> 0:13:35.720 God we did, yeah, because who knew the pandemic was coming. 0:13:36.040 --> 0:13:38.400 But when the pandemic came, I was sitting with you know, 0:13:38.440 --> 0:13:40.120 we didn't make that goal. I think we got like 0:13:40.120 --> 0:13:42.600 to seven hundred and fifty thousand, but I didn't make 0:13:42.720 --> 0:13:44.959 a million. But I was sitting with seven hundred and fifty 0:13:44.960 --> 0:13:46.960 thousand dollars of contracts in my hand, which was a 0:13:47.000 --> 0:13:48.839 game changer for us. 0:13:48.880 --> 0:13:51.200 And what what do you do with those contracts? Like 0:13:51.240 --> 0:13:54.240 what is it? What's the business arm of HFR. 0:13:55.000 --> 0:13:57.720 So the business arm of HFR, we really act as 0:13:57.760 --> 0:14:00.480 an agency almost like a bridge where we're can connecting 0:14:00.520 --> 0:14:04.080 designers of color with brands, and so we do that 0:14:04.120 --> 0:14:07.560 through events and that model is brands actually sponsor our event, 0:14:07.640 --> 0:14:09.480 So that's the revenue model for that. We do that 0:14:09.520 --> 0:14:14.400 through collaborations which I'm wearing the Nicole benefitl Abercrombie and Fitch. 0:14:14.480 --> 0:14:16.640 So if you go to Abercrombie and Fitch's website right 0:14:16.679 --> 0:14:19.320 now and type in Harlem's Fashion Row, you'll see the 0:14:19.360 --> 0:14:23.280 products there. If you go to American Doll, I think 0:14:23.280 --> 0:14:25.200 American Girl, I think we're still in there and type 0:14:25.200 --> 0:14:26.120 in Harlem's. 0:14:25.760 --> 0:14:31.080 Fashion Row, you will see outfits there. So we I know, 0:14:31.360 --> 0:14:32.200 so do you guys? 0:14:32.200 --> 0:14:35.200 The reason that Target does those things now with designers 0:14:35.200 --> 0:14:36.320 that capsule collections. 0:14:36.360 --> 0:14:39.800 Is that what they're called, they do capsule collections. I 0:14:39.800 --> 0:14:41.680 don't know. I can't take that credit. 0:14:42.080 --> 0:14:44.560 Because they've been doing it for a long They've been 0:14:44.560 --> 0:14:46.240 doing it for a long long time. 0:14:46.320 --> 0:14:47.560 Wait before us. 0:14:48.400 --> 0:14:50.400 Okay, I thought that was like post twenty twenty, or 0:14:50.400 --> 0:14:52.440 maybe it just came to my attention after twenty twenty. 0:14:52.800 --> 0:14:56.480 But I think you started to seeing more black designers Mandy. Yeah, 0:14:57.280 --> 0:14:59.480 they've been doing it for a long time. 0:14:59.520 --> 0:15:00.080 But I think. 0:15:01.960 --> 0:15:05.000 No Isaac Jack was the first one. You remember because 0:15:05.000 --> 0:15:06.760 it was a big deal because he was this big 0:15:06.800 --> 0:15:08.760 time designer and people were like, why would you be 0:15:08.800 --> 0:15:10.840 in Target? Because I have still some of the dresses 0:15:10.840 --> 0:15:11.480 from that collection. 0:15:12.360 --> 0:15:16.640 Yeah, now I remember, yes, but they switched, Okay, that's right. 0:15:17.960 --> 0:15:20.280 Now, they got the having more black designers. 0:15:20.360 --> 0:15:24.000 It was Christopher John Rogers, than it was at Berdio Hudson, 0:15:24.040 --> 0:15:26.360 and then it was Pheno l So we do we 0:15:26.400 --> 0:15:29.720 do collaborations events, and then we do pipeline programs with 0:15:29.920 --> 0:15:35.120 HBCUs where we pair brands up with HBCU Fashion Department. 0:15:35.200 --> 0:15:37.640 So we've got six of those going right now with 0:15:37.760 --> 0:15:44.920 Tiffany and Cole Levi's Coach American Eagle saxophth Avenue just 0:15:44.960 --> 0:15:47.480 did one, and I feel like there's. 0:15:47.320 --> 0:15:50.600 We're basically the fashion industry's black friend, is what you're saying. 0:15:51.240 --> 0:15:58.120 Yes, I was just. 0:15:58.080 --> 0:16:01.440 Listening to Leslie's Leslie Jones's audiobook in the car had 0:16:01.600 --> 0:16:05.080 just started it, and the forewords by Chris Jones. Chris Jones, 0:16:05.280 --> 0:16:08.920 Chris Rock. Leslie Jones is from SNL. She's a huge 0:16:08.960 --> 0:16:13.080 comic and he was that for the comedy industry. He's 0:16:13.120 --> 0:16:15.880 like when people when Lord Michaels wanted to know who's black, 0:16:16.160 --> 0:16:19.400 female and funny, he texted me because of the backlash 0:16:19.400 --> 0:16:21.920 against SNL. So that's immediately what I thought of when 0:16:22.720 --> 0:16:25.200 just you were describing the mission and the work that 0:16:25.240 --> 0:16:27.560 you're doing. It's so necessary. I don't mean to trivialize 0:16:27.600 --> 0:16:30.440 it at all because it's so crucial. But you found 0:16:30.440 --> 0:16:34.400 this great gap in the marketplace. Fashion industry literally needed 0:16:34.920 --> 0:16:37.520 a black friend and here you are. 0:16:38.280 --> 0:16:40.040 So is that how you got to the book? 0:16:40.840 --> 0:16:46.000 Like that? And I'm like, I don't want that, man, Is. 0:16:45.960 --> 0:16:47.160 That how you got to the book? 0:16:47.360 --> 0:16:47.960 Right? Like? 0:16:48.320 --> 0:16:49.000 How? What? 0:16:49.280 --> 0:16:49.400 So? 0:16:49.560 --> 0:16:50.120 You you know? 0:16:50.200 --> 0:16:56.520 So you are this connector right of the main fashion 0:16:56.600 --> 0:17:00.200 industry and in black brands, right so is that, Like, 0:17:00.240 --> 0:17:02.040 how did the book come about? Because that's something that 0:17:02.040 --> 0:17:04.200 seems totally different than what you were doing before. 0:17:04.680 --> 0:17:05.000 Yeah. 0:17:05.280 --> 0:17:07.520 So one of the things that I thought was really 0:17:07.600 --> 0:17:11.440 important is for us to preserve our history and fashion. 0:17:12.160 --> 0:17:15.639 I've always felt like, man, we need to tell our stories. 0:17:15.760 --> 0:17:20.200 We need to make sure that there is something that's 0:17:20.280 --> 0:17:24.280 left behind for like the next generation. So when I say, 0:17:24.280 --> 0:17:27.360 around year two of HFR was when I started really 0:17:27.400 --> 0:17:30.760 digging into Okay, not okay, this is an issue we're 0:17:30.840 --> 0:17:31.679 less than one percent. 0:17:31.760 --> 0:17:34.920 I'm like why, Like what happened? 0:17:34.960 --> 0:17:37.160 Like were there are no black designers in the seventies 0:17:37.160 --> 0:17:39.760 and the sixties and the fifties, Like what's going on? 0:17:40.560 --> 0:17:44.680 And I started buying all of these books, discovered this woman, 0:17:44.760 --> 0:17:48.640 Lauris Alexander Lane, who created the Black Fashion Museum and 0:17:48.680 --> 0:17:53.000 the Harlem Institute of Fashion. She wrote the only book 0:17:53.680 --> 0:17:59.679 that basically chronicles and provides information on black designers. 0:17:59.760 --> 0:18:01.600 That written in nineteen eighty two. 0:18:02.560 --> 0:18:06.760 There had not been a book written since then that 0:18:07.040 --> 0:18:12.920 specifically highlights black designers, not one. And I kept kind 0:18:12.920 --> 0:18:15.359 of waiting like, Oh, somebody's going to come out with that. 0:18:15.480 --> 0:18:18.479 Somebody's going to come something, you know, and it just 0:18:18.560 --> 0:18:22.879 never happened. And then I was somebody. 0:18:23.320 --> 0:18:26.199 And then the thing that really I think lit my 0:18:26.320 --> 0:18:29.520 fire was I walked into a bookstore over by my 0:18:29.600 --> 0:18:31.919 offices and I'm looking at this bookstore and I'm like 0:18:32.200 --> 0:18:35.000 so excited because I see this book called Fashion Legends. 0:18:35.280 --> 0:18:36.360 So I pull it off. 0:18:36.200 --> 0:18:39.400 The bookshelf and I'm so excited and I'm going through 0:18:39.440 --> 0:18:42.520 and it's a to z and there's one black designer 0:18:42.560 --> 0:18:46.159 in there, and I was just, I mean, y'all the 0:18:46.200 --> 0:18:51.159 way that we become so angry it Olivier the Olivier Resting, 0:18:51.400 --> 0:18:53.080 the creative director of Ballmain. 0:18:54.720 --> 0:18:59.880 Who wrote the foreword for this book and so incredible. 0:19:00.280 --> 0:19:03.920 I know, it's an amazing and so he the only 0:19:03.960 --> 0:19:06.639 one in the book, and. 0:19:06.320 --> 0:19:07.840 I was it made me so angry. 0:19:07.920 --> 0:19:09.720 I put it up at the top of my desk 0:19:09.880 --> 0:19:11.439 and I was like, I'm just going to keep this 0:19:11.520 --> 0:19:14.680 right here so that every morning I come in, I'm 0:19:14.680 --> 0:19:16.240 going to be angry enough to go I got to 0:19:16.280 --> 0:19:19.119 do something about this. And so that's really how the 0:19:19.160 --> 0:19:22.119 book came about. It's kind of like the next phase 0:19:22.160 --> 0:19:24.280 for us as media. So we just launched a fashion 0:19:24.320 --> 0:19:27.360 and color show, a podcast, and a YouTube show. And 0:19:27.400 --> 0:19:29.920