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Speaker 1: Hey, hey, hey, ba fam, It's time for another Holla

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Speaker 1: Back Monday, and this week we're featuring my girl, my friend,

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Speaker 1: my like bestie in business, Brandis Daniel. She's the CEO

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Speaker 1: and founder of Harlem's Fashion role you've heard of it,

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Speaker 1: So we're gonna talk about how Brandis turned her love

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Speaker 1: of fashion into her own business literal empire. Okay, she

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Speaker 1: just had her annual fashion show and you know who

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Speaker 1: was there in Naomi Campbell and the Inner Wintour. She's

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Speaker 1: kind of a bigger deal. So if you want to

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Speaker 1: figure out how to be a big deals well in business,

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Speaker 1: give it a listen. Hey, hey, hey, we're back.

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Speaker 2: We're black.

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Speaker 1: Brown, We're extra brown today, ambition ambitionous, and.

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Speaker 2: We are so brown. We are so black today.

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Speaker 1: We blue black because we have somebody amazing in the

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Speaker 1: stew today. But before we start, okay, Curls Pop and Mandy,

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Speaker 1: did you like your hair?

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Speaker 2: Uh?

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Speaker 3: Huh no?

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Speaker 4: But do you not see what I'm sending you? I

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Speaker 4: sent you a picture, but I feel like I need

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Speaker 4: to do the fixer upper for the BA fam. This

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Speaker 4: is what it's gonna look like. I'm gonna look like

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Speaker 4: I'm Miss Rachel's number. Two, because if you don't know

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Speaker 4: miss Rachel, then just forget that joke ever happened. But

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Speaker 4: I and our guest brain is you'll also see. I

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Speaker 4: just made over my son's playroom. I made over my office.

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Speaker 4: I fired myself, is what it felt like. I was

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Speaker 4: doing the way that I packed up my boxes and

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Speaker 4: shoved them to the side of everything I had, like

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Speaker 4: in my little space. And I just devoted this to

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Speaker 4: my four year old for his birthday. And honestly, it's

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Speaker 4: kind of my aesthetic. Like I was like, I'm gonna

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Speaker 4: wear pink, so I kind of fit in with.

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Speaker 1: The planets in the background. It is preschool teacher approved.

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Speaker 1: It's so cute and colorful. And I saw how was navigating.

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Speaker 1: Everything is child friendly, so well done.

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Speaker 3: I was so excited.

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Speaker 4: Yeah, and my wild and crazy idea now they go

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Speaker 4: on my TrailO board. I don't have to do every

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Speaker 4: single one that floats into my head. But this was

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Speaker 4: the big one that I really wanted to achieve. It's

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Speaker 4: done now and we can move on and let's see me.

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Speaker 1: Well we have well we have she's a mom as well,

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Speaker 1: hers as well as little as yours. But I have

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Speaker 1: a guest in the stew Today. Her name is Brandis Daniel.

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Speaker 1: She has over fifteen years of experience forging brand partnerships

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Speaker 1: with Fortune five hundred companies. Well you might know brand

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Speaker 1: as best as the founder of hf R Harlem Fashion Row.

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Speaker 1: If you are a brown person who loves fashion and.

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Speaker 2: You don't know brand is what I mean? Do you

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Speaker 2: them under a rock?

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Speaker 1: Is it a rock?

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Speaker 2: So brandis is amazing?

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Speaker 1: Then so there is like before Harlem Fashion Role and

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Speaker 1: after Hallan Fashion Role when it comes to black designers

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Speaker 1: getting their credit and having access and brandis started Hallan

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Speaker 1: Fashion Row to showcase the fact that there are people

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Speaker 1: who look like us that are amazing, exquisite talented designers

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Speaker 1: that if only given a little spot like could shine

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Speaker 1: as well. And so she made her business to do so.

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Speaker 1: So she not only has this brand is also as

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Speaker 1: a friend of mine.

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Speaker 2: But now has it been brandis?

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Speaker 3: Oh my goodness, girl, I don't know. Maybe, oh you

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Speaker 3: know what I do know?

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Speaker 5: Twenty eighteen Okay, we had our very first conversation that

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Speaker 5: changed my life.

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Speaker 1: So Brandon is also a friend of mine and one

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Speaker 1: of our favorite things to do is to walk and

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Speaker 1: talk about business and so like you know, because you know,

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Speaker 1: I have people in my life that, like, you know,

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Speaker 1: these are like friends that you know, we might talk about.

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Speaker 1: You know, they call me to ask me about like

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Speaker 1: you know, they have kids who are preschool age, you know,

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Speaker 1: I have my sisters. And then I have friends who

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Speaker 1: are friends in general but also own businesses. So you

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Speaker 1: have these really interesting conversations about what's working, what's not working.

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Speaker 1: But what I love about my conversations with Brandis is

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Speaker 1: then they're holistic conversations. So they're not just what's your

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Speaker 1: return on investment? You know, it's if I do this project,

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Speaker 1: will I have enough time for family and friends? You know,

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Speaker 1: is the juice really worth the squeeze if I navigate

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Speaker 1: in this way? How do I really want to show

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Speaker 1: up for the people that I work for? And so

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Speaker 1: Brandis is amazing at them. So she's really good at business,

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Speaker 1: but also really good at showcasing black and brown designers.

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Speaker 2: And she is the CEO of two companies, right, So it's.

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Speaker 1: Harlem Fashion Row and then Icon three sixty, which is

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Speaker 1: a five oh C three nonprofit organization. And so, but

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Speaker 1: one of the things that Brandis is really good at

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Speaker 1: outside from showcasing black and brown designers. So she has

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Speaker 1: a new book that came out recently, Fashion in Color.

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Speaker 2: If you are watching an IG.

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Speaker 1: Which or to ig but on YouTube YouTube, you should like,

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Speaker 1: look how beautiful this is?

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Speaker 2: First of all, like this is stunning, not even just studying.

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Speaker 2: This is the boss.

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Speaker 3: You know.

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Speaker 1: You know, a book is fancy when it comes to

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Speaker 1: the box, right, this is one of the right. Look

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Speaker 1: it comes out of a box. And then what I

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Speaker 1: love about it is that inside the book she's got

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Speaker 1: these amazing designers and she has them illustrated right beautifully,

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Speaker 1: so and then you get to see their work, you know,

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Speaker 1: inside the book, and it's like, right, I know, that's

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Speaker 1: why I feel like I'm like, that's literally and this

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Speaker 1: is volume one right, so it's a it's in alphabetical order.

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Speaker 2: Brandess right, yes, uh huh ye. So look D for

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Speaker 2: Dapper Dan.

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Speaker 1: Right.

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Speaker 2: If you don't know Dapper Dan, child, you're made from

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Speaker 2: the East coast.

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Speaker 1: Right, Dapper Dan is the one who used to take

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Speaker 1: all the Gucci material and make all these things that

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Speaker 1: were not you know, like he made he made Gucci fly. Okay,

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Speaker 1: let's just say that she's amazing, right, But there's designers

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Speaker 1: that you might not have ever heard of.

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Speaker 3: It's like nicole designers. Yeah, I feel now, so you are.

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Speaker 3: This is our collaboration that we just did with Abercrombie

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Speaker 3: and Fitch.

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Speaker 2: So brand is really low. So I'll give you some examples.

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Speaker 2: When when Lebron James came out with sneakers for women, right,

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Speaker 2: and he was like, I want a black woman designer.

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Speaker 2: Who do you think?

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Speaker 1: They reached out to brandis and so it was Kimberly

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Speaker 1: who made the sneakers.

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Speaker 2: Brandis who was that?

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Speaker 5: It was Kimberly Golds and Feno Ale and Andre Duncan

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Speaker 5: mm hmm.

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Speaker 3: And so people out quickness.

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Speaker 2: Sneakers sold down right.

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Speaker 1: So when brands are like, hey, I want to do

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Speaker 1: a thing, but I especially want to showcase black designers

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Speaker 1: and brown designers, they come to She's the only game

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Speaker 1: of town. They come to brandis, right, she'd be me

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Speaker 1: here with Anna Wintour. My friend is fancy y'all. Like

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Speaker 1: one time Tracy was like, isn't it crazy that brandis

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Speaker 1: is like your friend.

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Speaker 2: I'm like, I'm a big deal too. Don't blame me

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Speaker 2: hiring your sister as.

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Speaker 1: Honestly just has an amazing track record, and brandis is

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Speaker 1: one of British and Mandy.

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Speaker 2: You will really appreciate this. She is one of the

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Speaker 2: best executors.

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Speaker 1: That I have ever met, because Mandy is an amazing

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Speaker 1: executor as well.

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Speaker 4: Yeah, Manny, you'll be like Thrones execution, but.

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Speaker 1: No, you be like Mandy Blue Green Dog. She's like

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Speaker 1: got it, Like look what's behind her. She's like, Mandy

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Speaker 1: is an executor. And so I'm not not so much,

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Speaker 1: but so I love that I get to be bookend

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Speaker 1: by two amazing executors. So I just want to welcome

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Speaker 1: Brandon to the podcast and we're just so happy to

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Speaker 1: have you here and Ana, So first.

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Speaker 3: Of all, I'm just going to take you wherever I go.

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Speaker 5: To My introductions was thank you so much, Tiffany. I

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Speaker 5: feel like I'm in like the Brown Ambition living room

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Speaker 5: right now.

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Speaker 3: So thank you guys for welcoming me into your home.

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Speaker 4: Oh we hope it's nice and cozy and you already

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Speaker 4: feel like fam I can almost smell what your apartment

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Speaker 4: or your your your home probably smells like right now.

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Speaker 3: I know it's scented. I know it's something seasonal.

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Speaker 4: I know you get the really luxury candles that you

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Speaker 4: know that people are into. I just know it smells

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Speaker 4: good there and yeah anyway, but she still yeah, okay,

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Speaker 4: it's really topeak to you.

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Speaker 3: I am. I am less familiar with Harlem Fashion Row.

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Speaker 3: I want to know.

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Speaker 4: I kind of want to start from the beginning of

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Speaker 4: how did you how did you create Harlem Fashion Row,

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Speaker 4: and then talk about what it actually is. I know

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Speaker 4: it as Oh, if I want to find out you

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Speaker 4: know about multicultural black designers, brown designers, I can find

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Speaker 4: like your book for example. But the business of it,

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Speaker 4: I'm fascinated by how that's been going.

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Speaker 5: So you guys, you know what's funny, Mandy. When I

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Speaker 5: first started at HFR, I had no idea. I was

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Speaker 5: starting a business, no idea.

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Speaker 3: So it was the idea was I want to do

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Speaker 3: a fashion show in Harlem. That was it.

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Speaker 5: So me and my friends were throwing events in Harlem.

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Speaker 5: We were doing Harlem brunches. We used to host something

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Speaker 5: called the Hotest Harlem House Party, and and so we

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Speaker 5: were doing events and so I was like, you know what,

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Speaker 5: I haven't seen a really dope fashion event in Harlem.

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Speaker 3: And that was where it started.

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Speaker 5: And then as I started working on this idea, I

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Speaker 5: started to think, like, Okay, this is something bigger.

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Speaker 3: I don't know what it is.

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Speaker 5: As a matter of fact, I still have my journal

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Speaker 5: from the year I started, which was two thousand and seven.

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Speaker 5: I got the original journal downstairs, and in that journal

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Speaker 5: there were several times where I wrote, this is so much.

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Speaker 3: Bigger than me. I don't know what this is. It's

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Speaker 3: so much bigger than me.

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Speaker 5: And the second year we did the fashion show, I

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Speaker 5: started looking for black designers.

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Speaker 3: I couldn't find them.

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Speaker 5: Started going down department store websites, because of course.

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Speaker 3: They would be in our favorite department stores, right wrong.

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Speaker 5: Going down the list of designers and realized that less

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Speaker 5: than one percent of the designers that were on these

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Speaker 5: major department stores where.

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Speaker 3: I shot my mom shop, my sister's shop were black designers.

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Speaker 5: And then I went and I was like, okay, let

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Speaker 5: me go do some research. The only place I knew

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Speaker 5: to go was the USNS, And I was like, how

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Speaker 5: much are we spending a year on apparel? Because maybe

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Speaker 5: we're not spending what I think we are. In two

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Speaker 5: thousand and seven, we were spending twenty two billion dollars

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Speaker 5: a year.

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Speaker 3: So I'm like, wait a minute.

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Speaker 5: We're spending twenty two billion dollars a year as people

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Speaker 5: of color. However, we represent less than one percent of

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Speaker 5: the designers that are sold in major department stores. And

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Speaker 5: you know, I feel like sometimes your passion is in

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Speaker 5: that place where you're so irritated that you're.

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Speaker 3: Just like, I gotta do This is just stupid. I'm

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Speaker 3: trying to think of another word but the vision, but

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Speaker 3: this is insane. What do you mean?

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Speaker 5: We're less than one percent, but we're spending all this money.

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Speaker 5: And for me that was really the catalyst too. I

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Speaker 5: don't know what this is going to be, but I

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Speaker 5: know I have to do something. I have to be

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Speaker 5: a part of the solution. And that was really kind

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Speaker 5: of the launch pad for Harlem's Fashion Row. I didn't

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Speaker 5: realize it was going to be a business until years

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Speaker 5: later when I had a coach who said, please don't

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Speaker 5: start a nonprofit.

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Speaker 3: We have enough non profits that are broke. We need

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Speaker 3: more successful businesses.

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Speaker 5: He said, once your business become successful, then you start

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Speaker 5: a nonprofit.

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Speaker 3: So that was really how the business was born. I

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Speaker 3: love that piece of advice too.

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Speaker 4: It almost feels like if a woman comes up with

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Speaker 4: the idea, people's initial thought is it could be a

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Speaker 4: nonprofit because it's huge yeah, it's usually something that is

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Speaker 4: servicing or you know, it has that element of it's

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Speaker 4: good for us, not just me, like you said, and

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Speaker 4: people want to slap a nonprofit label on it and

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Speaker 4: be like, okay, go beg for money now. Okay, So

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Speaker 4: talk about how did you You didn't know it was

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Speaker 4: a business. Clearly you had some coaching.

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Speaker 3: We love that.

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Speaker 4: So talk about that transition from idea to it's happening

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Speaker 4: to okay, let's turn a profit.

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Speaker 3: Yeah, it's my My road was longer than most.

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Speaker 5: Mandy, I like don't even like to say this out loud,

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Speaker 5: but I think it's really important that I'm honest. It

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Speaker 5: took us, really, it took us until about year ten

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Speaker 5: for me to actually realize. I was like, okay, this

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Speaker 5: is a business and I have to like really treat

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Speaker 5: it as such. We were having brand partnerships, but at

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Speaker 5: the time, again, my mindset wasn't around profitability. My mindset

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Speaker 5: was very much I just want to cover my cost

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Speaker 5: that was my goal. And I used to actually say

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Speaker 5: that out loud, like I just want to cover my cost.

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Speaker 5: If I cover my costs, I'm good, and don't ask

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Speaker 5: me how I'm good. If I cover my costs because

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Speaker 5: I didn't have.

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Speaker 3: A yeah, what were you doing? Also, on top of it, George,

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Speaker 3: I had a nine are right?

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Speaker 5: I had a nine to five for the first five years,

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Speaker 5: But after that I was really struggling, and me being

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Speaker 5: in this mindset of I just want to cover my

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Speaker 5: cost was really putting my family at risk, It was

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Speaker 5: putting me at risk, It.

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Speaker 3: Was causing tention in my marriage. It was just really,

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Speaker 3: really tough.

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Speaker 5: Twenty nineteen was a really hard year for us, and

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Speaker 5: going into twenty twenty, I said to my assistant, we're

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Speaker 5: to close a million dollars in business for twenty twenty.

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Speaker 5: And the reason I said earlier that, like my talks

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Speaker 5: with Tiffany really changed my mindset and changed my life,

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Speaker 5: is because she made me start looking at millions as

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Speaker 5: if they were thousands, and so I actually started to think, oh,

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Speaker 5: this is possible for me. And that year twenty twenty

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Speaker 5: ended up being our best year because we went so

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Speaker 5: hard with brand partnerships at the end of twenty nineteen.

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Speaker 3: To set us up for twenty twenty, and thank.

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Speaker 5: God we did, yeah, because who knew the pandemic was coming.

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Speaker 5: But when the pandemic came, I was sitting with you know,

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Speaker 5: we didn't make that goal. I think we got like

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Speaker 5: to seven hundred and fifty thousand, but I didn't make

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Speaker 5: a million. But I was sitting with seven hundred and fifty

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Speaker 5: thousand dollars of contracts in my hand, which was a

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Speaker 5: game changer for us.

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Speaker 3: And what what do you do with those contracts? Like

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Speaker 3: what is it? What's the business arm of HFR.

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Speaker 5: So the business arm of HFR, we really act as

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Speaker 5: an agency almost like a bridge where we're can connecting

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Speaker 5: designers of color with brands, and so we do that

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Speaker 5: through events and that model is brands actually sponsor our event,

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Speaker 5: So that's the revenue model for that. We do that

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Speaker 5: through collaborations which I'm wearing the Nicole benefitl Abercrombie and Fitch.

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Speaker 5: So if you go to Abercrombie and Fitch's website right

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Speaker 5: now and type in Harlem's Fashion Row, you'll see the

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Speaker 5: products there. If you go to American Doll, I think

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Speaker 5: American Girl, I think we're still in there and type

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Speaker 5: in Harlem's.

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Speaker 3: Fashion Row, you will see outfits there. So we I know,

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Speaker 3: so do you guys?

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Speaker 4: The reason that Target does those things now with designers

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Speaker 4: that capsule collections.

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Speaker 3: Is that what they're called, they do capsule collections. I

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Speaker 3: don't know. I can't take that credit.

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Speaker 5: Because they've been doing it for a long They've been

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Speaker 5: doing it for a long long time.

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Speaker 3: Wait before us.

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Speaker 4: Okay, I thought that was like post twenty twenty, or

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Speaker 4: maybe it just came to my attention after twenty twenty.

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Speaker 3: But I think you started to seeing more black designers Mandy. Yeah,

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Speaker 3: they've been doing it for a long time.

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Speaker 2: But I think.

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Speaker 1: No Isaac Jack was the first one. You remember because

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Speaker 1: it was a big deal because he was this big

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Speaker 1: time designer and people were like, why would you be

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Speaker 1: in Target? Because I have still some of the dresses

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Speaker 1: from that collection.

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Speaker 4: Yeah, now I remember, yes, but they switched, Okay, that's right.

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Speaker 3: Now, they got the having more black designers.

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Speaker 5: It was Christopher John Rogers, than it was at Berdio Hudson,

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Speaker 5: and then it was Pheno l So we do we

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Speaker 5: do collaborations events, and then we do pipeline programs with

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Speaker 5: HBCUs where we pair brands up with HBCU Fashion Department.

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Speaker 5: So we've got six of those going right now with

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Speaker 5: Tiffany and Cole Levi's Coach American Eagle saxophth Avenue just

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Speaker 5: did one, and I feel like there's.

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Speaker 4: We're basically the fashion industry's black friend, is what you're saying.

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Speaker 2: Yes, I was just.

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Speaker 4: Listening to Leslie's Leslie Jones's audiobook in the car had

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Speaker 4: just started it, and the forewords by Chris Jones. Chris Jones,

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Speaker 4: Chris Rock. Leslie Jones is from SNL. She's a huge

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Speaker 4: comic and he was that for the comedy industry. He's

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Speaker 4: like when people when Lord Michaels wanted to know who's black,

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Speaker 4: female and funny, he texted me because of the backlash

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Speaker 4: against SNL. So that's immediately what I thought of when

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Speaker 4: just you were describing the mission and the work that

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Speaker 4: you're doing. It's so necessary. I don't mean to trivialize

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Speaker 4: it at all because it's so crucial. But you found

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Speaker 4: this great gap in the marketplace. Fashion industry literally needed

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Speaker 4: a black friend and here you are.

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Speaker 2: So is that how you got to the book?

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Speaker 3: Like that? And I'm like, I don't want that, man, Is.

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Speaker 2: That how you got to the book?

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Speaker 3: Right? Like?

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Speaker 2: How? What?

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Speaker 5: So?

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Speaker 2: You you know?

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Speaker 1: So you are this connector right of the main fashion

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Speaker 1: industry and in black brands, right so is that, Like,

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Speaker 1: how did the book come about? Because that's something that

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Speaker 1: seems totally different than what you were doing before.

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Speaker 2: Yeah.

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Speaker 5: So one of the things that I thought was really

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Speaker 5: important is for us to preserve our history and fashion.

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Speaker 3: I've always felt like, man, we need to tell our stories.

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Speaker 5: We need to make sure that there is something that's

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Speaker 5: left behind for like the next generation. So when I say,

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Speaker 5: around year two of HFR was when I started really

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Speaker 5: digging into Okay, not okay, this is an issue we're

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Speaker 5: less than one percent.

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Speaker 3: I'm like why, Like what happened?

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Speaker 5: Like were there are no black designers in the seventies

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Speaker 5: and the sixties and the fifties, Like what's going on?

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Speaker 5: And I started buying all of these books, discovered this woman,

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Speaker 5: Lauris Alexander Lane, who created the Black Fashion Museum and

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Speaker 5: the Harlem Institute of Fashion. She wrote the only book

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Speaker 5: that basically chronicles and provides information on black designers.

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Speaker 3: That written in nineteen eighty two.

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Speaker 5: There had not been a book written since then that

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Speaker 5: specifically highlights black designers, not one. And I kept kind

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Speaker 5: of waiting like, Oh, somebody's going to come out with that.

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Speaker 3: Somebody's going to come something, you know, and it just

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Speaker 3: never happened. And then I was somebody.

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Speaker 5: And then the thing that really I think lit my

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Speaker 5: fire was I walked into a bookstore over by my

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Speaker 5: offices and I'm looking at this bookstore and I'm like

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Speaker 5: so excited because I see this book called Fashion Legends.

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Speaker 3: So I pull it off.

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Speaker 5: The bookshelf and I'm so excited and I'm going through

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Speaker 5: and it's a to z and there's one black designer

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Speaker 5: in there, and I was just, I mean, y'all the

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Speaker 5: way that we become so angry it Olivier the Olivier Resting,

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Speaker 5: the creative director of Ballmain.

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Speaker 3: Who wrote the foreword for this book and so incredible.

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Speaker 5: I know, it's an amazing and so he the only

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Speaker 5: one in the book, and.

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Speaker 3: I was it made me so angry.

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Speaker 5: I put it up at the top of my desk

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Speaker 5: and I was like, I'm just going to keep this

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Speaker 5: right here so that every morning I come in, I'm

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Speaker 5: going to be angry enough to go I got to

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Speaker 5: do something about this. And so that's really how the

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Speaker 5: book came about. It's kind of like the next phase

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Speaker 5: for us as media. So we just launched a fashion

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Speaker 5: and color show, a podcast, and a YouTube show. And

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Speaker 5: now we've got the book, the Fashion and Color Book,

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Speaker 5: and so really it's like, now how do we I've

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Speaker 5: worked so closely with the industry and brands and designers.

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Speaker 5: Now I'm like, I really want to meet the people now,

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Speaker 5: like you want to actually go to the people. And

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Speaker 5: so that's that's where we're at. Now, that's what the

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Speaker 5: book is all about.

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Speaker 1: Brands does what so many black and brown women do

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Speaker 1: they drop that heat like like everybody's just be doing it.

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Speaker 2: They don't. So one look at this book. I told

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Speaker 2: you the book comes with its own case. It's amazing.

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Speaker 2: And the fact is.

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Speaker 1: That Branda doesn't have just some little pot cast her show,

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Speaker 1: No go follow Brandes's.

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Speaker 2: What's your ig?

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Speaker 3: Brandon Daniel if you.

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Speaker 2: If you see this quote unquote, it's just a little show.

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Speaker 2: It ain't a little show.

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Speaker 1: First of all, Brandon shows up wearing a black designer

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Speaker 1: in every show. The set looks like, okay, Oprah, we

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Speaker 1: see you now the eighties, Oprah. I'm talking about Oprah

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Speaker 1: like last year, best set ever, Oprah. And then she's

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Speaker 1: interviewing these amazing designers that you're like, how does she

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Speaker 1: get isn't.

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Speaker 2: That didn't he Yes, yes, and yes.

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Speaker 1: So the fact that she's like, oh, something light, that's

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Speaker 1: something light for brandess, So I have a non profit.

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Speaker 1: Oh and then I introduced the world to black designers.

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Speaker 1: Oh and just some Harlem flash were oh and no,

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Speaker 1: this is what I mean that she is the master executor.

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Speaker 1: Then you know there are some people and I tell

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Speaker 1: this to you all the time, Mandy, Right then you know,

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Speaker 1: once you decide you're going to do a thing, I

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Speaker 1: could lead because you're gonna get it done. That's that

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Speaker 1: is just your personality that like, once you've decided on

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Speaker 1: the thing, you're gonna get it done. Really, the struggle

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Speaker 1: I find with both of you is you don't actually

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Speaker 1: have to do all the things. You could leave something

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Speaker 1: on your own.

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Speaker 4: And I would add to that because I love criticizing myself,

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00:21:16,560 --> 00:21:21,159
Speaker 4: but we I'll speak for myself. Also, sometimes you're so

442
00:21:21,280 --> 00:21:24,280
Speaker 4: busy doing the thing that you forget to zoom out

443
00:21:24,680 --> 00:21:29,880
Speaker 4: and strategize a lot of ties or like what to create.

444
00:21:29,920 --> 00:21:32,120
Speaker 3: And you know that's to congratulate.

445
00:21:31,560 --> 00:21:35,400
Speaker 1: Yourself, like what you've done is amazing, like for real,

446
00:21:35,640 --> 00:21:37,880
Speaker 1: like zoom out to be like, look what I did.

447
00:21:38,240 --> 00:21:42,160
Speaker 1: This thing in my head I saw a book said hey,

448
00:21:42,240 --> 00:21:45,840
Speaker 1: this doesn't look right. I you know, I realized that

449
00:21:45,960 --> 00:21:48,120
Speaker 1: the last book was in the eighties, and now you've

450
00:21:48,280 --> 00:21:50,320
Speaker 1: you didn't just like this is not some slap together.

451
00:21:50,560 --> 00:21:55,000
Speaker 1: This book is literally brand is like every single picture

452
00:21:55,280 --> 00:21:59,960
Speaker 1: is illustrated beautifully. So you know, and I remember you

453
00:22:00,119 --> 00:22:03,320
Speaker 1: were like you were you delayed it coming now because you're.

454
00:22:03,160 --> 00:22:05,359
Speaker 2: Like, that ain't right, Do it better? Make it better?

455
00:22:06,119 --> 00:22:08,480
Speaker 1: Like so she's making it sound like, you know, like

456
00:22:09,480 --> 00:22:11,440
Speaker 1: Instagram University. How they'd be like, you know, here it

457
00:22:11,480 --> 00:22:13,159
Speaker 1: takes this dollar dollar and make it a million.

458
00:22:13,440 --> 00:22:13,840
Speaker 2: Now.

459
00:22:14,400 --> 00:22:17,040
Speaker 1: It was so much work and you can see the

460
00:22:17,080 --> 00:22:19,879
Speaker 1: fruit of her labor in the work of how beautiful

461
00:22:19,920 --> 00:22:24,040
Speaker 1: this book is, how intentional she is about including designers

462
00:22:24,080 --> 00:22:26,160
Speaker 1: you know that maybe some that you know very well,

463
00:22:26,240 --> 00:22:27,800
Speaker 1: some that you might have never heard about.

464
00:22:28,040 --> 00:22:30,440
Speaker 2: She is keeping the history of this.

465
00:22:30,440 --> 00:22:34,240
Speaker 1: Part of of of blackness. Like you know, when Brands

466
00:22:34,280 --> 00:22:36,320
Speaker 1: you're no longer here. This will stand the test of

467
00:22:36,400 --> 00:22:39,040
Speaker 1: time when people say, and who were the designers in

468
00:22:39,080 --> 00:22:41,159
Speaker 1: this time? It's because of you that we're going to

469
00:22:41,200 --> 00:22:42,600
Speaker 1: be able to say, Oh, not only do I get

470
00:22:42,600 --> 00:22:44,280
Speaker 1: to read it in the book, I get to watch.

471
00:22:44,160 --> 00:22:44,800
Speaker 2: It on the show.

472
00:22:45,520 --> 00:22:49,919
Speaker 5: So first of all, Tiffany, all right, fine, I'm gonna stop.

473
00:22:53,880 --> 00:22:55,720
Speaker 3: Be careful.

474
00:22:57,040 --> 00:23:00,199
Speaker 5: I know, I'm like, you know, it's so it's so

475
00:23:00,640 --> 00:23:03,800
Speaker 5: hard because you're just in it and you're doing it,

476
00:23:03,960 --> 00:23:08,840
Speaker 5: and even listening to you, I like felt myself getting

477
00:23:08,840 --> 00:23:10,840
Speaker 5: emotional just listening to you because.

478
00:23:10,520 --> 00:23:13,320
Speaker 3: You're just I'm just doing the stuff that I feel

479
00:23:13,320 --> 00:23:14,919
Speaker 3: like needs to be out in the world.

480
00:23:15,160 --> 00:23:18,919
Speaker 5: And when I think about black designers, you know, we

481
00:23:18,960 --> 00:23:21,640
Speaker 5: work with black and LATINX designers, but when I think

482
00:23:21,680 --> 00:23:23,760
Speaker 5: about them, I feel like they should be framed a

483
00:23:23,760 --> 00:23:24,359
Speaker 5: certain way.

484
00:23:25,040 --> 00:23:26,960
Speaker 3: And so even you know, when we came up with

485
00:23:27,000 --> 00:23:28,840
Speaker 3: the first book, which.

486
00:23:28,640 --> 00:23:32,760
Speaker 5: I have with me I'm showing when we did the

487
00:23:32,800 --> 00:23:36,760
Speaker 5: first book, you know, it was nice and I was like,

488
00:23:36,840 --> 00:23:40,880
Speaker 5: this is okay, but it just I was like, this

489
00:23:40,960 --> 00:23:42,880
Speaker 5: isn't it. I can't put this out in the world

490
00:23:42,960 --> 00:23:45,080
Speaker 5: because every time we put something out in the world

491
00:23:45,080 --> 00:23:48,880
Speaker 5: that frames designers of color is not about HFR right,

492
00:23:49,040 --> 00:23:51,240
Speaker 5: it's so the frame has to be right. And so

493
00:23:51,320 --> 00:23:54,320
Speaker 5: in this new one, you know, we actually found an artist.

494
00:23:54,320 --> 00:23:56,520
Speaker 5: She used to volunteer with HFR back in the day.

495
00:23:56,560 --> 00:23:59,679
Speaker 5: Her name is Ashley Buttercup and she actually these are

496
00:23:59,720 --> 00:24:03,119
Speaker 5: actually the original paintings that were scanned into the book.

497
00:24:03,440 --> 00:24:06,080
Speaker 5: So we have an original painting for every last one

498
00:24:06,119 --> 00:24:09,119
Speaker 5: of these. Like I'd say to people all the time,

499
00:24:09,240 --> 00:24:12,760
Speaker 5: like get the book, get to cut out the pictures

500
00:24:12,800 --> 00:24:14,240
Speaker 5: and frame them like it's.

501
00:24:14,440 --> 00:24:15,040
Speaker 2: It's a prince.

502
00:24:15,160 --> 00:24:16,240
Speaker 3: Beautiful artwork.

503
00:24:16,440 --> 00:24:19,159
Speaker 4: It's beautiful art and additional product you can add to

504
00:24:19,200 --> 00:24:21,919
Speaker 4: the website wherever these are sold. Just want the Prince

505
00:24:22,119 --> 00:24:25,960
Speaker 4: here you go. Also an incredible contract for Ashley. Also,

506
00:24:26,040 --> 00:24:29,280
Speaker 4: what a delicious name, Like I just want to save

507
00:24:29,280 --> 00:24:31,520
Speaker 4: that for when I write a novel.

508
00:24:32,800 --> 00:24:37,440
Speaker 3: She just like, I don't know, but she is actually.

509
00:24:41,000 --> 00:24:43,959
Speaker 4: To get her that opportunity as well. It is just

510
00:24:44,040 --> 00:24:47,400
Speaker 4: so in line with the work that you're doing. That's amazing.

511
00:24:47,600 --> 00:24:48,960
Speaker 3: It was. It was dope.

512
00:24:49,000 --> 00:24:51,600
Speaker 5: So since she did this book, she's actually been commissioned

513
00:24:51,600 --> 00:24:54,399
Speaker 5: by the Renaissance Hotel in Harlem to do paintings for

514
00:24:54,480 --> 00:24:57,200
Speaker 5: them because they saw the book at the fashion show.

515
00:24:57,800 --> 00:24:58,440
Speaker 2: Look at that.

516
00:24:58,680 --> 00:25:00,240
Speaker 3: So you know, I love.

517
00:25:00,240 --> 00:25:03,560
Speaker 5: It when just like you know, loves women make everything bad,

518
00:25:04,200 --> 00:25:07,399
Speaker 5: just say that Black women make everything. Let me tell you,

519
00:25:07,400 --> 00:25:10,480
Speaker 5: you know, like we had seasoning and so like Troy

520
00:25:10,560 --> 00:25:14,919
Speaker 5: from Earnier Lizer always says saw sold separately, Yeah, we

521
00:25:15,119 --> 00:25:17,119
Speaker 5: you know, we bring that sauce and so like the

522
00:25:17,160 --> 00:25:20,879
Speaker 5: fact that you have pictures commissioned like that is another

523
00:25:21,000 --> 00:25:22,119
Speaker 5: level of excellence.

524
00:25:22,600 --> 00:25:24,719
Speaker 1: You know, people don't go that extra mile, but it's

525
00:25:24,880 --> 00:25:26,919
Speaker 1: that's why you're here. For some of you might be

526
00:25:26,920 --> 00:25:30,479
Speaker 1: listening and saying, why hasn't something X y Z happened

527
00:25:30,520 --> 00:25:33,800
Speaker 1: for me? Sometimes it's not just the work, it's the

528
00:25:33,920 --> 00:25:37,320
Speaker 1: extra mile, like for bretdis to have picked I mean,

529
00:25:37,480 --> 00:25:39,840
Speaker 1: there are all of these paintings in here. You could

530
00:25:39,880 --> 00:25:41,280
Speaker 1: have easily been like, we're not doing all that. That's

531
00:25:41,320 --> 00:25:44,879
Speaker 1: too much work to have someone paint each designer. And

532
00:25:44,920 --> 00:25:47,000
Speaker 1: I know because you told me that you would not

533
00:25:47,080 --> 00:25:49,480
Speaker 1: put the painting in the book unless the designer said

534
00:25:49,520 --> 00:25:50,120
Speaker 1: I like it.

535
00:25:50,960 --> 00:25:52,240
Speaker 3: No, they all had to sign off.

536
00:25:52,280 --> 00:25:54,720
Speaker 5: I have a signature for every designer had to sign off,

537
00:25:54,760 --> 00:25:58,080
Speaker 5: including Olivier from Paumain had to say this is approved.

538
00:25:58,880 --> 00:26:02,000
Speaker 1: So imagine all the creatives and how long that must

539
00:26:02,000 --> 00:26:04,760
Speaker 1: have taken. That extra mile is why you where you

540
00:26:04,840 --> 00:26:07,040
Speaker 1: are where you are, and that's why this book is

541
00:26:07,200 --> 00:26:10,480
Speaker 1: so beautiful. Literally, it's on my coffee table. I had

542
00:26:10,520 --> 00:26:12,320
Speaker 1: to run before. I had to run down and come

543
00:26:12,320 --> 00:26:14,080
Speaker 1: back up because I keep it on my coffee table,

544
00:26:14,080 --> 00:26:16,000
Speaker 1: because it's really of this book that I want.

545
00:26:16,000 --> 00:26:17,359
Speaker 2: When people come in, they're like, oh, what's this.

546
00:26:17,440 --> 00:26:21,000
Speaker 1: I'm like, it's my friend, I love it.

547
00:26:23,920 --> 00:26:25,480
Speaker 4: Are you going to be in that fancy store in

548
00:26:25,520 --> 00:26:27,560
Speaker 4: flat Iron? Do you know what I'm talking in the

549
00:26:27,560 --> 00:26:28,480
Speaker 4: Flat Iron district?

550
00:26:29,359 --> 00:26:32,439
Speaker 5: I know exactly what story you're talking about.

551
00:26:33,240 --> 00:26:35,400
Speaker 4: I mean, yeah, yes, I just googled it. But I'm

552
00:26:35,400 --> 00:26:36,560
Speaker 4: not going to pretend like I knew it before I

553
00:26:36,560 --> 00:26:42,600
Speaker 4: googled it. Yeah, I'm like, you always.

554
00:26:39,520 --> 00:26:44,639
Speaker 5: Got well actually produced the book, and since we produced

555
00:26:44,640 --> 00:26:47,480
Speaker 5: this one ourselves, well we'll see.

556
00:26:48,160 --> 00:26:50,400
Speaker 3: I want to hear about about She.

557
00:26:50,480 --> 00:26:53,199
Speaker 1: Was in the front of Macy's Okay, the flagship store

558
00:26:53,720 --> 00:26:56,000
Speaker 1: in New York. I don't know if it was it

559
00:26:56,000 --> 00:26:58,840
Speaker 1: was a week that it came out, right, brand is right,

560
00:27:00,400 --> 00:27:02,880
Speaker 1: and we all came by and she was like, let's

561
00:27:02,920 --> 00:27:07,200
Speaker 1: walk around the corner to the flagship Macy's Blackship meaning like.

562
00:27:07,160 --> 00:27:10,639
Speaker 3: The first the like the most thanks Giving parade.

563
00:27:11,000 --> 00:27:12,040
Speaker 2: I mean it was not.

564
00:27:11,960 --> 00:27:15,480
Speaker 1: Only the book, it was they had these huge screens

565
00:27:16,160 --> 00:27:18,480
Speaker 1: of the inside of the book. I mean, how are

566
00:27:18,480 --> 00:27:21,280
Speaker 1: you in front of Macy's. Like that's what I'm just saying, But.

567
00:27:21,320 --> 00:27:24,040
Speaker 2: It's all here like just something like, you know, just nothing.

568
00:27:24,119 --> 00:27:25,760
Speaker 2: It's nothing over here.

569
00:27:25,800 --> 00:27:28,200
Speaker 3: You know what's crazy about that?

570
00:27:28,400 --> 00:27:31,000
Speaker 5: So once I said we weren't going to do the

571
00:27:31,040 --> 00:27:35,080
Speaker 5: first book, Macy's kept reaching out to us to tell

572
00:27:35,160 --> 00:27:37,199
Speaker 5: us that they really wanted to feature HFR and their

573
00:27:37,200 --> 00:27:40,280
Speaker 5: windows for Black History Month. I kept telling my team,

574
00:27:40,440 --> 00:27:43,760
Speaker 5: we don't have anything, like tell Macy's we have nothing, right,

575
00:27:44,240 --> 00:27:46,440
Speaker 5: which is crazy, but I'm like, if I'm gonna be

576
00:27:46,480 --> 00:27:48,560
Speaker 5: in the windows of Macy's, it needs to be significant.

577
00:27:48,600 --> 00:27:52,800
Speaker 5: I'm not just gonna put anything in there. And then

578
00:27:53,040 --> 00:27:55,080
Speaker 5: my team kept meeting with Macy's and I kept saying,

579
00:27:55,080 --> 00:27:57,240
Speaker 5: why what are you guys talking about when you meet,

580
00:27:57,440 --> 00:27:59,040
Speaker 5: because we don't have anything.

581
00:27:59,840 --> 00:28:03,399
Speaker 3: And finally, you know, somebody from my team was like,

582
00:28:03,400 --> 00:28:04,080
Speaker 3: what about the book.

583
00:28:04,119 --> 00:28:05,520
Speaker 5: I was like, there was no way that book is

584
00:28:05,520 --> 00:28:07,880
Speaker 5: going to be ready in time for Black Issue Month.

585
00:28:09,040 --> 00:28:11,800
Speaker 5: A week go by and everything on my spirit is like,

586
00:28:12,080 --> 00:28:13,720
Speaker 5: Branda's do it.

587
00:28:13,720 --> 00:28:15,399
Speaker 3: It's going to be crazy, just do it.

588
00:28:15,560 --> 00:28:18,840
Speaker 5: And so we did it and it was crazy, and

589
00:28:18,880 --> 00:28:20,560
Speaker 5: I worked over all the holidays.

590
00:28:20,600 --> 00:28:22,320
Speaker 3: We had a conference call on Christmas Eve.

591
00:28:22,400 --> 00:28:25,359
Speaker 5: It was bananas and nuts and Ashley had to paint

592
00:28:25,640 --> 00:28:26,560
Speaker 5: her little heart out.

593
00:28:27,800 --> 00:28:30,080
Speaker 3: But one time. What was the timeline?

594
00:28:30,480 --> 00:28:32,399
Speaker 5: It was it was like six weeks for us to

595
00:28:32,440 --> 00:28:34,000
Speaker 5: get basically all of this.

596
00:28:34,680 --> 00:28:36,800
Speaker 3: For us to redo this book.

597
00:28:36,600 --> 00:28:39,080
Speaker 5: And do the new one, Ashley had to crank out

598
00:28:39,120 --> 00:28:41,520
Speaker 5: like one or two paintings a day, which she said

599
00:28:41,560 --> 00:28:42,920
Speaker 5: she's never done in her life.

600
00:28:44,080 --> 00:28:46,239
Speaker 3: She was like, I was like, how did you do this?

601
00:28:46,320 --> 00:28:48,840
Speaker 3: And she said, Branda's I don't know. Something came over me.

602
00:28:49,360 --> 00:28:51,600
Speaker 5: And the funny thing is, as our team was working

603
00:28:51,640 --> 00:28:54,520
Speaker 5: on it, like I cannot explain it, it was like

604
00:28:54,560 --> 00:28:57,040
Speaker 5: we were in this army marching towards the same goal.

605
00:28:57,760 --> 00:29:02,680
Speaker 5: There was no bickering, no hostility. It was I don't know,

606
00:29:02,760 --> 00:29:04,920
Speaker 5: it was just something bigger than us. And sometimes you

607
00:29:05,000 --> 00:29:08,640
Speaker 5: know that happens when you're working on something that's bigger

608
00:29:08,680 --> 00:29:09,040
Speaker 5: than you.

609
00:29:10,560 --> 00:29:10,960
Speaker 3: I don't know.

610
00:29:11,000 --> 00:29:13,080
Speaker 5: I feel like you start to get like this drive

611
00:29:13,120 --> 00:29:14,880
Speaker 5: and there are gonna be moments where you're like, oh

612
00:29:14,880 --> 00:29:16,680
Speaker 5: my gosh, should I be doing this? This is I

613
00:29:16,680 --> 00:29:18,360
Speaker 5: don't even know if we can find a printer to

614
00:29:18,400 --> 00:29:22,000
Speaker 5: print the book. But I just feel like, you know,

615
00:29:22,040 --> 00:29:23,760
Speaker 5: I feel like that's how HFR started.

616
00:29:23,920 --> 00:29:26,040
Speaker 3: I didn't know what I was doing. That was how

617
00:29:26,240 --> 00:29:27,480
Speaker 3: Brand Partnership started.

618
00:29:27,560 --> 00:29:29,440
Speaker 5: I didn't know how to do brand partnerships, and our

619
00:29:29,440 --> 00:29:33,360
Speaker 5: first partner was Target, you know, and so it's.

620
00:29:33,200 --> 00:29:35,920
Speaker 3: Like sometimes you just have to I say, Cliff jumps.

621
00:29:35,920 --> 00:29:38,040
Speaker 5: Sometimes you just have to go and you really have

622
00:29:38,120 --> 00:29:40,240
Speaker 5: to have faith that if I.

623
00:29:40,280 --> 00:29:42,640
Speaker 3: Put forth the work on my end, that is all

624
00:29:42,680 --> 00:29:44,160
Speaker 3: going to work out.

625
00:29:44,880 --> 00:29:49,240
Speaker 4: So you produced it yourself. So first you created this book.

626
00:29:49,280 --> 00:29:53,000
Speaker 4: How much did you sink into that book? And then say, okay,

627
00:29:53,240 --> 00:29:55,360
Speaker 4: we're gon, we're gonna keep working on this. And then

628
00:29:55,400 --> 00:29:57,960
Speaker 4: when you got the Macy's deal, like you were you

629
00:29:58,120 --> 00:30:01,360
Speaker 4: literally were printing your own book book like getting doing

630
00:30:01,360 --> 00:30:04,120
Speaker 4: all the work of a publisher, all the work of

631
00:30:04,160 --> 00:30:04,680
Speaker 4: a publisher.

632
00:30:04,760 --> 00:30:07,760
Speaker 3: Well this isn't like publishing on Amazon. This is like,

633
00:30:08,080 --> 00:30:11,280
Speaker 3: well you're creating a bit book. Yeah.

634
00:30:11,320 --> 00:30:15,640
Speaker 5: We had to call one hundred printers in order to

635
00:30:15,680 --> 00:30:18,600
Speaker 5: find one that could print because the top of it

636
00:30:18,640 --> 00:30:22,880
Speaker 5: is metallic. It was a certain quality that we wanted.

637
00:30:22,960 --> 00:30:24,840
Speaker 5: So there's like a finish.

638
00:30:24,640 --> 00:30:26,520
Speaker 3: On here that feels almost sattin.

639
00:30:28,840 --> 00:30:31,320
Speaker 5: There are so many different things that we wanted that

640
00:30:31,400 --> 00:30:33,239
Speaker 5: it was hard to find. People will go, we can

641
00:30:33,280 --> 00:30:34,959
Speaker 5: do it, but we can't do the metallic. We can

642
00:30:35,000 --> 00:30:37,640
Speaker 5: do this, but we can't do that. And so yeah,

643
00:30:37,720 --> 00:30:39,880
Speaker 5: we have to find all the things and we work

644
00:30:39,920 --> 00:30:42,400
Speaker 5: with mind Matters, which is a small black owned publishing

645
00:30:42,440 --> 00:30:42,959
Speaker 5: company too.

646
00:30:43,360 --> 00:30:48,760
Speaker 2: Yeah, you know we lifting.

647
00:30:48,840 --> 00:30:52,160
Speaker 1: I just love that and like you know, your your

648
00:30:52,200 --> 00:30:53,680
Speaker 1: determination to lift.

649
00:30:53,440 --> 00:30:56,840
Speaker 2: As you climb, you know, like because it could be.

650
00:30:56,840 --> 00:30:59,640
Speaker 1: Easy to be like, well we'll just do this, It's

651
00:30:59,680 --> 00:31:02,160
Speaker 1: like no, O, where we can find There has to

652
00:31:02,200 --> 00:31:05,200
Speaker 1: be someone of color that can do this thing. Like

653
00:31:05,360 --> 00:31:07,040
Speaker 1: you know, I can't say this is the mission and

654
00:31:07,080 --> 00:31:10,520
Speaker 1: then abandoned the mission. You know that's huge, Like, look

655
00:31:10,520 --> 00:31:13,560
Speaker 1: what you've done for you know, for Ashley as a result,

656
00:31:14,120 --> 00:31:16,120
Speaker 1: you know, this exposure.

657
00:31:16,680 --> 00:31:17,960
Speaker 2: And so I just love that.

658
00:31:18,040 --> 00:31:20,280
Speaker 1: So what so where I know you and I always

659
00:31:20,280 --> 00:31:24,000
Speaker 1: talking about, like you know, the direction of like where

660
00:31:24,040 --> 00:31:26,640
Speaker 1: you want to go into and so where do you see?

661
00:31:26,720 --> 00:31:29,320
Speaker 1: So you know you have Harlem Fashion role, you have

662
00:31:29,400 --> 00:31:32,160
Speaker 1: your nonprofit. You know you I know for a fact

663
00:31:32,160 --> 00:31:34,480
Speaker 1: that you've been teaching people how to get their own sponsorships.

664
00:31:34,520 --> 00:31:38,560
Speaker 1: You've taught a class to my you know, my company

665
00:31:38,560 --> 00:31:42,800
Speaker 1: brands came in and solved it a lot about how

666
00:31:42,880 --> 00:31:45,720
Speaker 1: to like about because we want to do more, you know,

667
00:31:45,720 --> 00:31:47,760
Speaker 1: we want to align ourselves with the brands that we

668
00:31:47,880 --> 00:31:51,320
Speaker 1: like even more and so like, what's next? So you

669
00:31:51,360 --> 00:31:54,120
Speaker 1: have this book that people can purchase like where, and

670
00:31:54,160 --> 00:31:56,800
Speaker 1: I also know that you have it's an HFR dot

671
00:31:56,840 --> 00:32:00,280
Speaker 1: co where if you're looking for a black designer.

672
00:32:00,720 --> 00:32:02,120
Speaker 3: Yeah, we have HFR and co.

673
00:32:03,120 --> 00:32:05,760
Speaker 5: And then I just released this book to help people

674
00:32:05,760 --> 00:32:07,440
Speaker 5: who want to do brand partnerships.

675
00:32:07,440 --> 00:32:11,680
Speaker 3: So it's small business, big partnerships. And where I.

676
00:32:11,640 --> 00:32:15,520
Speaker 5: See myself personally going is doing more coaching, doing more

677
00:32:15,560 --> 00:32:19,360
Speaker 5: teaching people. The number one question I get is how

678
00:32:19,400 --> 00:32:21,280
Speaker 5: do you get big brands.

679
00:32:21,000 --> 00:32:22,040
Speaker 3: To partner with you?

680
00:32:22,120 --> 00:32:25,520
Speaker 5: Like, hands down, no matter what I'm doing, people want

681
00:32:25,560 --> 00:32:27,440
Speaker 5: to know what does that look like and how does

682
00:32:27,480 --> 00:32:30,880
Speaker 5: that work? And so that is really what I'm diving

683
00:32:30,880 --> 00:32:34,440
Speaker 5: into personally. HFR is going into the media space. So

684
00:32:34,600 --> 00:32:36,960
Speaker 5: we talked about the show, but I want.

685
00:32:36,760 --> 00:32:39,760
Speaker 3: To teach more. I have not really leaned into.

686
00:32:40,960 --> 00:32:45,000
Speaker 5: I'm very inspirational on Instagram, so you follow me, there's like,

687
00:32:45,320 --> 00:32:48,440
Speaker 5: you know, tons of inspiration, but I really want to

688
00:32:48,520 --> 00:32:50,560
Speaker 5: lean into the teacher in me. I want to lean

689
00:32:50,600 --> 00:32:54,480
Speaker 5: into the person who can really help people, you know,

690
00:32:55,680 --> 00:32:58,760
Speaker 5: work through some of these ideas that they have and

691
00:32:58,800 --> 00:33:00,400
Speaker 5: how do they bring them to light and then how

692
00:33:00,400 --> 00:33:03,720
Speaker 5: do they work with really large brands to help them

693
00:33:04,160 --> 00:33:10,280
Speaker 5: basically amplify their ideas, because there is nothing like partnering.

694
00:33:09,800 --> 00:33:12,120
Speaker 3: Like when we partner with Nike and Lebron James.

695
00:33:13,400 --> 00:33:18,160
Speaker 5: That skyrocketed our business, our reputation, our visibility.

696
00:33:20,000 --> 00:33:20,880
Speaker 3: That sneaker.

697
00:33:20,960 --> 00:33:24,560
Speaker 5: God, I believe it was seven billion press impressions, So

698
00:33:24,680 --> 00:33:28,640
Speaker 5: that means I mean Nike had really not seen those numbers.

699
00:33:28,720 --> 00:33:31,520
Speaker 3: They were just like, this is insane. Wow.

700
00:33:31,720 --> 00:33:33,760
Speaker 5: And so when you get those kind of numbers, you

701
00:33:33,840 --> 00:33:38,360
Speaker 5: get those by working with or by collaboration and partnerships.

702
00:33:38,480 --> 00:33:41,120
Speaker 5: And people think that it's harder than what it is,

703
00:33:42,320 --> 00:33:45,800
Speaker 5: but it really is, you know, having the right deck,

704
00:33:46,360 --> 00:33:50,040
Speaker 5: understanding your why, being able to communicate your why, understanding

705
00:33:50,080 --> 00:33:52,720
Speaker 5: what value you can bring to the company, and communicating

706
00:33:52,760 --> 00:33:55,560
Speaker 5: that well, and it opens so many doors.

707
00:33:57,240 --> 00:33:59,800
Speaker 3: How long are we allowed to have this episode go on?

708
00:34:01,520 --> 00:34:02,920
Speaker 2: Well, don't forget Mandy.

709
00:34:03,760 --> 00:34:06,160
Speaker 1: We are gonna have Brandy is actually gonna stay for

710
00:34:06,200 --> 00:34:09,520
Speaker 1: our Friday episode VIAQA. So even as we wrap, like

711
00:34:09,680 --> 00:34:11,960
Speaker 1: know that she's going to stay on and answer some

712
00:34:12,520 --> 00:34:14,400
Speaker 1: business questions.

713
00:34:14,320 --> 00:34:17,239
Speaker 3: About for questions because I hate our question.

714
00:34:17,480 --> 00:34:22,319
Speaker 4: Sorry, I have been mentally cataloging seventeen thousand questions to

715
00:34:22,360 --> 00:34:25,719
Speaker 4: ask you. I haven't asked the simplest one yet. What

716
00:34:25,840 --> 00:34:29,080
Speaker 4: were you doing before Harlem Fashion Bro? What's your background

717
00:34:29,080 --> 00:34:34,000
Speaker 4: in in terms of the skills you were bringing to HFR.

718
00:34:34,520 --> 00:34:37,759
Speaker 5: So, I was working in apparel production, so everything that

719
00:34:37,800 --> 00:34:39,799
Speaker 5: it takes. If you look at the back your back

720
00:34:39,880 --> 00:34:43,000
Speaker 5: label and you see like it's made in somewhere, you know,

721
00:34:44,040 --> 00:34:47,279
Speaker 5: I was the one who was handling that production at

722
00:34:47,280 --> 00:34:50,840
Speaker 5: the factory for a company that worked with Victoria's Secret.

723
00:34:50,960 --> 00:34:53,480
Speaker 3: So I worked on I didn't work for Victoria's Secret.

724
00:34:53,480 --> 00:34:56,720
Speaker 5: I worked for the vendor that Victoria's Secret bought from,

725
00:34:57,640 --> 00:35:00,400
Speaker 5: and I handle all our peril production out of Indonesia

726
00:35:00,480 --> 00:35:01,640
Speaker 5: and Sri Lanka.

727
00:35:02,520 --> 00:35:04,759
Speaker 4: Okay, So you were in like the you were in

728
00:35:04,840 --> 00:35:06,880
Speaker 4: the bones of the fashion industry, like this is how

729
00:35:06,880 --> 00:35:09,120
Speaker 4: the sausage is made sort of on that side, okay,

730
00:35:09,239 --> 00:35:14,880
Speaker 4: very glamorous part man. Yeah, I just picture like the

731
00:35:14,960 --> 00:35:19,200
Speaker 4: factories with the bedazzled push up bras, just like you know, and.

732
00:35:19,160 --> 00:35:20,000
Speaker 3: I love that.

733
00:35:22,400 --> 00:35:22,799
Speaker 2: At all.

734
00:35:24,320 --> 00:35:28,200
Speaker 3: And I'm from Memphis, right, yep, I'm from Memphis.

735
00:35:28,280 --> 00:35:32,279
Speaker 5: And so before that, I was working as a I

736
00:35:32,320 --> 00:35:34,120
Speaker 5: was an associate buyer for Catherines.

737
00:35:35,040 --> 00:35:40,520
Speaker 1: Okay, well, brand as you are an inspiration not just

738
00:35:40,560 --> 00:35:42,239
Speaker 1: to me and Mandy, but to so many people who

739
00:35:42,280 --> 00:35:45,160
Speaker 1: are going to listen and think like wow, like you know,

740
00:35:45,239 --> 00:35:46,840
Speaker 1: we are capable of more.

741
00:35:46,719 --> 00:35:48,400
Speaker 2: Than sometimes we give ourselves credit for.

742
00:35:49,280 --> 00:35:51,759
Speaker 1: My final question is like for those people who are

743
00:35:51,760 --> 00:35:55,880
Speaker 1: struggling with execution, because to me, that's the that's the

744
00:35:55,960 --> 00:35:59,000
Speaker 1: thing that I'm always most impressed about when it comes

745
00:35:59,040 --> 00:36:01,520
Speaker 1: to you, is that you know, you don't just have

746
00:36:01,600 --> 00:36:03,960
Speaker 1: an idea. A lot of people are ideas people, but

747
00:36:04,040 --> 00:36:06,960
Speaker 1: you know how to see something through all the way

748
00:36:07,000 --> 00:36:09,640
Speaker 1: through the execution. And so like, what are some things

749
00:36:09,640 --> 00:36:11,880
Speaker 1: that folks who are struggling with execution? What are some

750
00:36:11,920 --> 00:36:14,400
Speaker 1: ways to start to build that muscle, you know, if

751
00:36:14,400 --> 00:36:15,799
Speaker 1: they want to start to execute better.

752
00:36:16,080 --> 00:36:18,279
Speaker 5: So I would I would announce like we're having an

753
00:36:18,320 --> 00:36:20,879
Speaker 5: event this date, and then I would have to then

754
00:36:20,960 --> 00:36:24,120
Speaker 5: figure out how to do that. But I would basically

755
00:36:24,120 --> 00:36:26,880
Speaker 5: set a deadline, make the deadline public, and bring in

756
00:36:26,880 --> 00:36:31,800
Speaker 5: some accountability if you do that, quite frankly, like you will.

757
00:36:31,640 --> 00:36:34,680
Speaker 2: Execute, Okay, set a deadline.

758
00:36:35,040 --> 00:36:37,759
Speaker 3: Okay, set a deadline, make it public, make your dead

759
00:36:38,560 --> 00:36:40,120
Speaker 3: aunt it, announce it.

760
00:36:40,480 --> 00:36:41,319
Speaker 2: I'm literally taking notes.

761
00:36:41,400 --> 00:36:47,600
Speaker 1: I'm like make because when I say people, I mean me.

762
00:36:49,120 --> 00:36:51,600
Speaker 2: I'm not the worst executor, but I could be better.

763
00:36:51,760 --> 00:36:53,879
Speaker 3: If you're amazing executor.

764
00:36:54,960 --> 00:36:57,520
Speaker 1: No, I'm just good at like and you know, like

765
00:36:57,600 --> 00:36:59,440
Speaker 1: get my team together to be like. So this is

766
00:36:59,440 --> 00:37:03,399
Speaker 1: look we going to do as a you part of it,

767
00:37:04,080 --> 00:37:05,160
Speaker 1: that's part of it.

768
00:37:06,840 --> 00:37:11,320
Speaker 2: Okay, settle deadline, make it public, but said make it public.

769
00:37:11,600 --> 00:37:13,319
Speaker 1: Yeah, And if the people want to follow you, they

770
00:37:13,320 --> 00:37:15,160
Speaker 1: want to get your books, where can they do that?

771
00:37:16,200 --> 00:37:17,960
Speaker 5: Yeah, if you want to follow me, you can go

772
00:37:18,120 --> 00:37:22,920
Speaker 5: to at Branded Daniel. You can go to Brandisdaniel dot com.

773
00:37:22,960 --> 00:37:25,359
Speaker 5: That's where you can get my book Small Business, Big

774
00:37:25,400 --> 00:37:28,680
Speaker 5: Partnerships if you're interested in building partnerships with brands.

775
00:37:29,800 --> 00:37:30,480
Speaker 3: And then if you.

776
00:37:30,440 --> 00:37:32,520
Speaker 5: Want the Fashion and Color book, you can go to

777
00:37:32,520 --> 00:37:34,799
Speaker 5: Harlem's Fashion Road dot com and you can get the

778
00:37:34,800 --> 00:37:35,399
Speaker 5: book from there.

779
00:37:35,480 --> 00:37:44,759
Speaker 2: Thank you so much. Branded all right bye.

780
00:37:42,360 --> 00:37:45,120
Speaker 1: Oh my gosh, guys, wasn't that just so awesome? Wasn't

781
00:37:45,160 --> 00:37:49,960
Speaker 1: brand It's just amazing? What a fun trip down memory lane? Okay,

782
00:37:50,200 --> 00:37:53,120
Speaker 1: so make sure that you never missed any of our trips. Right,

783
00:37:53,400 --> 00:37:56,560
Speaker 1: every Monday, every Wednesday, and every Friday, we are here

784
00:37:56,760 --> 00:38:00,200
Speaker 1: be a fam in the stew for you