WEBVTT - How the TCS New York City Marathon Became the World’s Most Technologically Advanced Marathon

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<v Speaker 1>New  York  Road  Runners  is  a  non- profit  organization  with 

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<v Speaker 1>a  vision  to  build  healthier  lives  and  stronger  communities  through 

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<v Speaker 1>the  transformative  power  of  running.  The  support  of  members  and 

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<v Speaker 1>donors  like  you  helps  us  achieve  our  mission  to  transform 

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<v Speaker 1>the  health  and  well- being  of  our  communities  through  inclusive 

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<v Speaker 1>and  accessible  running  experiences,  empowering  all  to  achieve  their  potential. 

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<v Speaker 1>Learn  more  and  contribute  at  nyrr. org/ donate.

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<v Haley Price>Thank  you,  New  York.  Today  we're  reminded  of  the  power 

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<v Haley Price>of  community  and  the  power  of  coming  together.
 Athletes,  on 

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<v Haley Price>your  mark.

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<v Speaker 5>The  first  woman  to  finish  for  the  second  straight  year 

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<v Speaker 5>here  in  the  New  York City Marathon  is  Miki  Gorman.  A  smiling 

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<v Speaker 5>Miki  Gorman,  and  why  not?
At 2:29: 30,  the  time for Grete Waitz.

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<v Speaker 6>Look at  the  emotion  of  Shalane  Flanagan  as  she  comes  to 

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<v Speaker 6>the  line.
 Pointing  to  his  chest,  pointing  to  the  USA, he 

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<v Speaker 6>so  proudly  wears  across  his  chest.  A  great day for  Meb  Keflezighi.

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<v Rob Simmelkjaer>Hello,  everybody  and  welcome  to  Set  the  Pace,  presented  by 

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<v Rob Simmelkjaer>Peloton.  We  are  the  official  podcast  of  New  York  Road 

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<v Rob Simmelkjaer>Runners.  I'm  your  host  and  the  CEO  of  New  York 

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<v Rob Simmelkjaer>Road  Runners,  Rob  Simmelkjaer,  and  with  me  as  always,  but 

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<v Rob Simmelkjaer>not  as  always,  in  the  same  room,  Becs  Gentry.  Hello, 

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<v Rob Simmelkjaer>nice  to  see  you  in  person.

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<v Becs Gentry>Hello,  this  is  weird.  I'm  normally  staring  at  you  through 

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<v Becs Gentry>a  screen.

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<v Rob Simmelkjaer>I  know.  This  is  so  bananas  to  see  you. You  look  great.

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<v Becs Gentry>Thank you.

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<v Rob Simmelkjaer>I'm glad  to  see  you're  doing  well.  And  why  are  we 

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<v Rob Simmelkjaer>in  the  same  room?  Because  we  are  here  this  morning 

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<v Rob Simmelkjaer>doing  a  special  live  episode  of  Set  the  Pace.  We're 

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<v Rob Simmelkjaer>at  the  New  York  Road  Runners  Run  Center,  featuring the  New 

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<v Rob Simmelkjaer>Balance  Run  Hub,  for  this  special  live  show.  And  we've 

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<v Rob Simmelkjaer>had  a  busy  month  of  September.

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<v Becs Gentry>So busy.

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<v Rob Simmelkjaer>Do you know that  we've  actually  done  five  episodes  already,  and  we're  doing 

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<v Rob Simmelkjaer>seven  in  the  month  of  September,  so  we're-

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<v Becs Gentry>That  makes  sense.

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<v Rob Simmelkjaer>We're  working hard this month.

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<v Becs Gentry>Yeah,  we  have  done  a  lot  and  they  will  be  fantastic.

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<v Rob Simmelkjaer>Yes,  it's  a  busy  time.  Obviously  we  had  this  special 

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<v Rob Simmelkjaer>show  for  the  Fifth  Avenue  Mile  last  week.  That  was 

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<v Rob Simmelkjaer>incredible.  So  much  more  going  on.  And  today  is  a 

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<v Rob Simmelkjaer>really  special  show  because  we  are  talking  about  innovation  and 

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<v Rob Simmelkjaer>we're  going  to  team  up,  we  are  teaming  up  with 

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<v Rob Simmelkjaer>Fast  Company,  an  amazing  publication,  magazine,  digital  publication.  Anybody  in 

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<v Rob Simmelkjaer>business,  I'm  sure  you  read  Fast  Company  out  there.  And 

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<v Rob Simmelkjaer>this  is  part  of  their  2024  Innovation  Festival.  And  in 

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<v Rob Simmelkjaer>our  live  audience  here,  we've  got  a  group  of  attendees 

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<v Rob Simmelkjaer>who are  in  town  for  the  event  and  we're  thrilled  to 

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<v Rob Simmelkjaer>have  you  here. How about  a  round  of  applause  from  you  guys 

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<v Rob Simmelkjaer>out  there?

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<v Becs Gentry>Yeah.

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<v Rob Simmelkjaer>Thanks  so  much  for  being  here.  It's  great  to  have 

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<v Rob Simmelkjaer>a  live  audience.  And  since  the  theme  of  all  this 

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<v Rob Simmelkjaer>is  innovation,  we  have  a  great  guest  coming  up.  A 

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<v Rob Simmelkjaer>special  partner  of  New  York  Road  Runners,  Haley  Price,  who 

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<v Rob Simmelkjaer>is  the  Head  of  Sports  in  North  America  for  Tata 

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<v Rob Simmelkjaer>Consultancy  Services  that  puts  the  TCS  in  the  TCS  New 

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<v Rob Simmelkjaer>York  City  Marathon.  Haley's  going  to  join  us  in  just 

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<v Rob Simmelkjaer>a  little  bit  to  talk  about  all  the  amazing  things 

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<v Rob Simmelkjaer>we  do  when  it  comes  to  technology  and  the  TCS 

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<v Rob Simmelkjaer>New  York  City  Marathon.  So  that's  all  coming  up  in 

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<v Rob Simmelkjaer>just  a  minute.
 But  before  we  get  to  Haley,  Becs, I've 

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<v Rob Simmelkjaer>got  to  get  an  update  on  your  training,  how  it's 

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<v Rob Simmelkjaer>all  going  for  you.  You  continue,  for  those  who  don't 

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<v Rob Simmelkjaer>know,  Becs  is  doing  this  unbelievable  thing  called  the  Great 

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<v Rob Simmelkjaer>World  Race.

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<v Becs Gentry>There we go.

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<v Rob Simmelkjaer>I want  to  call  it  the  Amazing  Race,  the  old  reality  show.

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<v Becs Gentry>(inaudible) .

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<v Rob Simmelkjaer>It  really  is  that.  Seven  marathons  on  seven  continents  in 

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<v Rob Simmelkjaer>seven  days,  that  she  is  doing  in  November.  I  constantly 

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<v Rob Simmelkjaer>marvel  that  this  is  a  thing  humans  can  even  do. 

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<v Rob Simmelkjaer>But  how  is  your  training  going?  200  miles  a  week? 

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<v Rob Simmelkjaer>What are  you  doing?  How's  it  going?

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<v Becs Gentry>Not quite,  not  quite.  We're  on  about,  I  close  out  I 

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<v Becs Gentry>think  my  fourth  or  fifth,  115  mile  week.  This  one 

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<v Becs Gentry>is  going  to  be  more  like  125.  This  week  was 

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<v Becs Gentry>tough.  It's  already  been  tough,  but  it's  fine  because  I 

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<v Becs Gentry>had  a  lull  in  energy,  which  I  think  you  can 

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<v Becs Gentry>sympathize  with.

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<v Rob Simmelkjaer>Yes.

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<v Becs Gentry>Real  lull  in  energy.  I'm  going  to  put  that  down 

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<v Becs Gentry>to  the  change  in  season,  hormones,  all  sorts  of  things 

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<v Becs Gentry>all  at  once  that  I  was  like,  this  sucks.  It's 

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<v Becs Gentry>dark,  it's  getting  dark  early,  it's  getting  light  late.  All 

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<v Becs Gentry>of  the  things  that  make  you  have  seasonal  mood  swings. 

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<v Becs Gentry>Add  on  to  that,  my  coach  being  like, " Get  out 

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<v Becs Gentry>and  run  for  three  hours."  I'm  like  every  day,  every 

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<v Becs Gentry>day  is  a  long  run  you  guys,  but  I'm  weirdly 

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<v Becs Gentry>liking  it.  I'm  through  the  slump,  I'm  here  and  I 

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<v Becs Gentry>should  have  run  here  because  that  would've  been  way  better 

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<v Becs Gentry>for  my  sanity,  but  it's  going.  It's  less  than  eight 

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<v Becs Gentry>weeks.  I  mean,  seven  weeks  today,  I'll  be  off  on 

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<v Becs Gentry>my  way  to  Cape  Town  to  start  it  all.
 But 

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<v Becs Gentry>before  that,  someone  else  is  running  their  first  marathon  in 

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<v Becs Gentry>a  very,  very,  very  long  time.

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<v Rob Simmelkjaer>We're  trying.

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<v Becs Gentry>Couple  of  weeks,  less  than  two  weeks  out-

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<v Rob Simmelkjaer>We're trying.

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<v Becs Gentry>... from  this  guy  running Berlin Marathon, everybody.

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<v Rob Simmelkjaer>Less than two weeks from the BMW  Berlin  Marathon.

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<v Becs Gentry>Oh  my  gosh.

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<v Rob Simmelkjaer>I'm  excited.

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<v Becs Gentry>(inaudible) .  You're  what,  20  miles  this  last  weekend?

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<v Rob Simmelkjaer>I  just  had  to  run  something  that  started  with  a 

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<v Rob Simmelkjaer>two.  As  you  know  I  had  been  training,  I  did 

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<v Rob Simmelkjaer>an  18  and  a  half  mile  run,  and  then  the 

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<v Rob Simmelkjaer>very  next  day  I  got  so  sick  and  I  was 

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<v Rob Simmelkjaer>knocked  out.

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<v Becs Gentry>It  wasn't  his  buddy  saying  no.

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<v Rob Simmelkjaer>I  don't  know  what  was  going  on,  a  virus.  I 

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<v Rob Simmelkjaer>was  knocked  out  for  a  week.  I  was  in  bed, 

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<v Rob Simmelkjaer>I  missed  work,  I  was  just  out.  And  so  coming 

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<v Rob Simmelkjaer>back  from  that,  I  started  to  feel  better,  but  I 

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<v Rob Simmelkjaer>just  had  to  get one  20- mile  run  in.  It's  like,  yeah.

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<v Becs Gentry>We know what  that  feels  like,  right,  guys?  When  you  have  to 

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<v Becs Gentry>get  your  number  in  and  tick  that box to be like, I can do this.

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<v Rob Simmelkjaer>It's as  mental  as  it  is  physical.

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<v Becs Gentry>It  is.

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<v Rob Simmelkjaer>I  just  had  to  do  it.  So I did  it  all  by 

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<v Rob Simmelkjaer>myself,  running  around  Westport,  Connecticut  and  got  it  done.  So 

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<v Rob Simmelkjaer>at  least  now  I  feel  like,  all  right,  I  can 

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<v Rob Simmelkjaer>show  up at  the  starting  line  feeling  I  can  actually  cover 

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<v Rob Simmelkjaer>26.2  miles.

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<v Becs Gentry>Absolutely.

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<v Rob Simmelkjaer>In  Berlin.

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<v Becs Gentry>Those  last  six  suck  anyway,  so  why  put  yourself  through 

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<v Becs Gentry>it  more  than  once?

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<v Rob Simmelkjaer>Exactly, exactly.

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<v Becs Gentry>Says  she,  running it  seven  times.  Is  anyone  in  here  else 

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<v Becs Gentry>running  Berlin?  Sensible.

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<v Rob Simmelkjaer>Or New York, or anything else?

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<v Becs Gentry>New York, have we got anybody in the-

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<v Rob Simmelkjaer>Any body running a marathon this fall?

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<v Becs Gentry>Yay, yay.

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<v Rob Simmelkjaer>All right, we got a couple New York runners

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<v Becs Gentry>And  any  other  races,  marathons  this  fall?  Oh,  good.  Okay, 

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<v Becs Gentry>oh,  we  can  convince  you  then.

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<v Rob Simmelkjaer>You  know  what  else  we've  got  coming  up  this  Sunday, 

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<v Rob Simmelkjaer>is  the  New  Balance  Bronx  10- miler,  which  I'm  super 

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<v Rob Simmelkjaer>excited.  Anybody  running  Bronx  this  weekend?  All  right,  we  got 

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<v Rob Simmelkjaer>a  few  more  running  that.  That's  going  to  be  my 

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<v Rob Simmelkjaer>last  longish  run  before  Berlin.

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<v Becs Gentry>I know.

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<v Rob Simmelkjaer>I'm  going  to  not  go  too  crazy,  but  it  is. 

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<v Rob Simmelkjaer>People  ask  me  what  my  favorite  race  is  at  New 

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<v Rob Simmelkjaer>York  Road  Runners,  and  of  course  I  put  the  marathon 

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<v Rob Simmelkjaer>aside  because  that's  its  own  thing.  But  when  I  put 

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<v Rob Simmelkjaer>that  aside,  I  actually  do  think  the  New  Balance  Bronx  10- miler-

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<v Becs Gentry>Really?

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<v Rob Simmelkjaer>...  may  be  my  favorite  race  because  it's  an  amazing  course.

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<v Becs Gentry>Hey,  Matt,  sign  me  up.

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<v Rob Simmelkjaer>There is  so  much  energy.

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<v Becs Gentry>Yeah,  there  is.

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<v Rob Simmelkjaer>The  music  on  the  course,  it's  a  little  hilly,  I'm 

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<v Rob Simmelkjaer>not  going  to  lie,  but  it's  newer.

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<v Becs Gentry>It is.

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<v Rob Simmelkjaer>And  the  after  parties  at  all  the  bars  and  the 

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<v Rob Simmelkjaer>places  near  Yankee  Stadium,  you're  finishing  right  in  the  shadow 

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<v Rob Simmelkjaer>of  Yankee  Stadium.

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<v Becs Gentry>Oh, so it  is  very  hilly.

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<v Rob Simmelkjaer>It's hilly.

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<v Becs Gentry>Shakespeare  Hill,  right?

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<v Rob Simmelkjaer>I  don't  even  know  what  these  hills  are  called.  I 

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<v Rob Simmelkjaer>just  know  they're  hilly.  But  I feel amazing.

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<v Becs Gentry>Now  we  have  our  amazing  Peloton  instructor,  Rad  Lopez,  and 

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<v Becs Gentry>he's  a  Bronx  native.  He  is  born  and  bred  in 

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<v Becs Gentry>the  Bronx.  He's  doing  Shakeout  Run,  I  think  he's  also 

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<v Becs Gentry>running  it.  Don't  quote  me  on  that,  but.

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<v Rob Simmelkjaer>I  don't  know,  but  I  know  we  always  get  a 

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<v Rob Simmelkjaer>great  turnout  of  Peloton  people  and  all  kinds  of  people 

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<v Rob Simmelkjaer>coming  to  the  Bronx.  So  I'm  excited  about that.

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<v Becs Gentry>It's going to be great.

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<v Rob Simmelkjaer>Good  luck  to  everybody  running.
 And  by  the  way,  before 

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<v Rob Simmelkjaer>we  move  on,  I  just  want  to  thank  everyone,  by 

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<v Rob Simmelkjaer>the  way,  who  has  donated  to  my  Team  for  Kids 

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<v Rob Simmelkjaer>page  as  I  prepare  to  run  in  Berlin.  I've  gotten 

0:07:47.310 --> 0:07:50.730
<v Rob Simmelkjaer>over $ 3, 000  in  donations  already,  with  still  two  weeks 

0:07:50.730 --> 0:07:51.270
<v Rob Simmelkjaer>to  go.

0:07:51.270 --> 0:07:51.690
<v Becs Gentry>Congratulations.

0:07:51.690 --> 0:07:54.090
<v Rob Simmelkjaer>So  thank  you  all  so  much  for  donating.  If  you 

0:07:54.090 --> 0:07:56.010
<v Rob Simmelkjaer>want  to  support  the  run,  you  can  go  to  my 

0:07:56.010 --> 0:08:00.480
<v Rob Simmelkjaer>Instagram  page.  It's  in  the  bio.  RT  Simmel is  my  handle, 

0:08:00.690 --> 0:08:02.910
<v Rob Simmelkjaer>and  I  would  love  to  have  your  support.  Obviously,  it's 

0:08:02.910 --> 0:08:05.700
<v Rob Simmelkjaer>all  raising  money  for  all  of  our  youth  and  community 

0:08:05.700 --> 0:08:08.490
<v Rob Simmelkjaer>programs  at  New  York  Road  Runners.  So,  thank  you  everybody 

0:08:08.490 --> 0:08:09.990
<v Rob Simmelkjaer>who's  supporting  Team  for  Kids.

0:08:09.990 --> 0:08:10.231
<v Becs Gentry>There  we go.

0:08:10.231 --> 0:08:14.460
<v Rob Simmelkjaer>Supporting me  as  I  try  to  run  this  26.2  in  Berlin. 

0:08:14.460 --> 0:08:16.260
<v Rob Simmelkjaer>Thank  you  so  much.
 And  by  the  way,  speaking  of 

0:08:16.260 --> 0:08:18.210
<v Rob Simmelkjaer>training,  for  those  of  you  who  are  listening  to  the 

0:08:18.210 --> 0:08:21.179
<v Rob Simmelkjaer>podcast  at  home  this  week,  after  we  wrap  up  the 

0:08:21.180 --> 0:08:24.900
<v Rob Simmelkjaer>live  show,  you'll  hear  from  our  man,  Meb Keflezighi,  with  his 

0:08:24.900 --> 0:08:28.920
<v Rob Simmelkjaer>weekly  training  tip  as  we  approach  the  six- week  out 

0:08:28.920 --> 0:08:31.650
<v Rob Simmelkjaer>mark  from  the  TCS  New  York  City  Marathon.  So,  be 

0:08:31.650 --> 0:08:32.700
<v Rob Simmelkjaer>sure  to  stay  tuned-

0:08:32.700 --> 0:08:32.701
<v Becs Gentry>Six weeks.

0:08:32.701 --> 0:08:34.980
<v Rob Simmelkjaer>... for  this  week's  Meb  Minutes.

0:08:35.040 --> 0:08:37.890
<v Becs Gentry>Only  six  weeks.  I  think  I  saw  on  Ted's  Instagram 

0:08:37.890 --> 0:08:40.110
<v Becs Gentry>something  about  50  days  and  I  couldn't  believe  that.

0:08:40.500 --> 0:08:40.501
<v Rob Simmelkjaer>Yeah.

0:08:40.501 --> 0:08:42.002
<v Becs Gentry>So it's less than  (inaudible) .

0:08:42.002 --> 0:08:45.450
<v Rob Simmelkjaer>We  have  the  number,  like  the  days,  hours  and  minutes 

0:08:45.450 --> 0:08:48.660
<v Rob Simmelkjaer>to  the  marathon  on  our  intra- company  website  at  New 

0:08:48.660 --> 0:08:51.030
<v Rob Simmelkjaer>York  Road  Runners,  ticking  and  ticking  and  ticking.

0:08:51.030 --> 0:08:51.450
<v Becs Gentry>Wow.

0:08:51.540 --> 0:08:53.400
<v Rob Simmelkjaer>And  sometimes  I  open  it  up  and  I'm  like,  oh 

0:08:53.400 --> 0:08:57.750
<v Rob Simmelkjaer>my  God,  that  is  scaring  me.  It  feels  like  it's 

0:08:57.750 --> 0:09:00.120
<v Rob Simmelkjaer>getting  so  close  and it  is  getting  close.

0:09:00.120 --> 0:09:00.390
<v Becs Gentry>It  really is.

0:09:00.960 --> 0:09:03.300
<v Rob Simmelkjaer>But  our  team  is  ready  to  have  another  great  day.

0:09:03.330 --> 0:09:03.809
<v Becs Gentry>Can't  wait.

0:09:03.809 --> 0:09:05.939
<v Rob Simmelkjaer>In  New  York,  we're  doing  our  work.  So  hopefully  you're 

0:09:05.940 --> 0:09:08.250
<v Rob Simmelkjaer>out  there  doing  your  work,  getting  ready  for  the  big 

0:09:08.250 --> 0:09:10.199
<v Rob Simmelkjaer>day  on  November  3rd.

0:09:10.559 --> 0:09:12.929
<v Becs Gentry>Take  your  running  to  the  next  level  with  the  Peloton 

0:09:12.929 --> 0:09:17.490
<v Becs Gentry>Tread+.  Featuring  a  rubberized  shock  absorbing  slap  belt,  it's  designed 

0:09:17.490 --> 0:09:20.700
<v Becs Gentry>to  optimize  your  runs  and  walks  to  the  fullest  potential. 

0:09:21.270 --> 0:09:24.600
<v Becs Gentry>With  classes  designed  and  led  by  expert  level  coaches,  you'll 

0:09:24.600 --> 0:09:27.270
<v Becs Gentry>get  the  guidance  you  need  to  reach  your  running  goals. 

0:09:27.600 --> 0:09:30.390
<v Becs Gentry>Whether  you're  just  a  beginner  or  consider  yourself  at  pro 

0:09:30.390 --> 0:09:33.870
<v Becs Gentry>runner,  Peloton  is  here  to  support  and  challenge  you  every 

0:09:33.870 --> 0:09:37.500
<v Becs Gentry>step  of  the  way.  All  access  membership  separate.  Learn  more 

0:09:37.530 --> 0:09:43.050
<v Becs Gentry>about  Peloton  Tread  at  onepeloton. com/ running.  Peloton,  the  official 

0:09:43.050 --> 0:09:45.540
<v Becs Gentry>digital  fitness  partner  for  New  York  Road  Runners.

0:09:46.050 --> 0:09:49.590
<v Rob Simmelkjaer>All  right, Becs,  back  to  today's  agenda.  This  week's  episode  and 

0:09:49.590 --> 0:09:53.040
<v Rob Simmelkjaer>today's  Fast  Company  panel  is  all  about  the  intersection  of 

0:09:53.040 --> 0:09:56.820
<v Rob Simmelkjaer>running  and  technology.  For  those  new  to  our  organization,  New 

0:09:56.820 --> 0:09:59.819
<v Rob Simmelkjaer>York  Road  Runners  is a  New  York  City  based  nonprofit,  which 

0:09:59.820 --> 0:10:03.720
<v Rob Simmelkjaer>organizes  60  adult  and  youth  races  every  year,  including  of 

0:10:03.720 --> 0:10:06.809
<v Rob Simmelkjaer>course,  the  TCS  New  York  City  Marathon.  Along  with  our 

0:10:06.809 --> 0:10:11.160
<v Rob Simmelkjaer>partners  like  TCS  and  Peloton,  we're  committed  to  bringing  world-

0:10:11.160 --> 0:10:14.729
<v Rob Simmelkjaer>class  experiences  that  are  also  inclusive  and  accessible  to  all 

0:10:14.730 --> 0:10:17.579
<v Rob Simmelkjaer>of  our  participants,  our  spectators,  and  our  fans.
 And  so 

0:10:17.580 --> 0:10:21.600
<v Rob Simmelkjaer>during  our  conversation  today  with  Haley,  we'll  talk  more  about 

0:10:21.600 --> 0:10:25.020
<v Rob Simmelkjaer>the  role  that  investments  in  technology,  as  well  as  partnerships 

0:10:25.230 --> 0:10:29.429
<v Rob Simmelkjaer>with  pioneering  companies  like  TCS,  play  in  enhancing  and  growing 

0:10:29.670 --> 0:10:33.150
<v Rob Simmelkjaer>our  impact.  Technology  has  been  a  big  focus  of  mine 

0:10:33.330 --> 0:10:35.220
<v Rob Simmelkjaer>since  I've  been  here  as  CEO  of  New  York  Road 

0:10:35.220 --> 0:10:38.790
<v Rob Simmelkjaer>Runners.  TCS  is  an  incredible  partner  in  making  that  happen, 

0:10:38.790 --> 0:10:42.090
<v Rob Simmelkjaer>and  so  I  am  excited  to  welcome  to  today's  show, 

0:10:42.270 --> 0:10:45.300
<v Rob Simmelkjaer>her  first  appearance  on  Set  the  Pace,  Haley  Price,  the 

0:10:45.300 --> 0:10:49.590
<v Rob Simmelkjaer>Head  of  Sports  in  North  America  for  Tata  Consultancy  services. 

0:10:50.130 --> 0:10:50.521
<v Rob Simmelkjaer>Hello,  Haley.

0:10:50.521 --> 0:10:51.030
<v Becs Gentry>Hi, Haley.

0:10:51.630 --> 0:10:54.179
<v Haley Price>Hello.  Thank  you  so  much  Rob  and Becs,  for  having  me 

0:10:54.179 --> 0:10:56.160
<v Haley Price>on  Set  the  Pace.  I'm  excited  to  be  here.

0:10:56.220 --> 0:10:56.221
<v Rob Simmelkjaer>Welcome.

0:10:56.221 --> 0:10:56.222
<v Becs Gentry>Thank you.

0:10:56.222 --> 0:10:59.699
<v Rob Simmelkjaer>It's great  to  have  you  here.  Thank  you  for  all  the 

0:10:59.940 --> 0:11:03.600
<v Rob Simmelkjaer>support  of  TCS  to  make  everything  we  do  at  New 

0:11:03.600 --> 0:11:07.530
<v Rob Simmelkjaer>York  Road  Runners,  and  of  course  the  marathon,  possible.  And 

0:11:08.280 --> 0:11:12.329
<v Rob Simmelkjaer>for  those  who  don't  know,  you  oversee  sports  sponsorships  in 

0:11:12.330 --> 0:11:14.670
<v Rob Simmelkjaer>the  US  and  Canada,  of  course,  including  the  TCS  New 

0:11:14.670 --> 0:11:18.359
<v Rob Simmelkjaer>York  City  Marathon,  but  there's  more.  There's  the  TCS  Toronto 

0:11:18.360 --> 0:11:23.700
<v Rob Simmelkjaer>Waterfront  Marathon.  There's  technology  sponsorships  of  the  Boston  and  Chicago 

0:11:23.700 --> 0:11:27.420
<v Rob Simmelkjaer>Marathons.  And,  you  guys  have  a  sponsorship  with  a  really 

0:11:27.420 --> 0:11:32.670
<v Rob Simmelkjaer>cool  racing  league,  the  Jaguar  TCS  Racing  Team,  which  is in the  all-

0:11:32.670 --> 0:11:36.300
<v Rob Simmelkjaer>electric  Formula  E  racing  series,  which  is  really  cool,  by 

0:11:36.300 --> 0:11:36.420
<v Rob Simmelkjaer>the  way.

0:11:36.420 --> 0:11:36.420
<v Haley Price>We're pretty busy.

0:11:36.420 --> 0:11:36.421
<v Becs Gentry>So cool.

0:11:36.421 --> 0:11:39.120
<v Rob Simmelkjaer>Yeah,  you  guys  have  a  lot  of  cool  things  going 

0:11:39.120 --> 0:11:40.380
<v Rob Simmelkjaer>on.  I  had  a  chance  to  check  out  one  of 

0:11:40.380 --> 0:11:44.220
<v Rob Simmelkjaer>those  Formula  E  cars  out  of  your  conference,  they're  incredible. 

0:11:44.520 --> 0:11:47.760
<v Rob Simmelkjaer>TCS  is  huge,  more  than 600, 000  employees.

0:11:47.820 --> 0:11:47.880
<v Becs Gentry>Wow.

0:11:48.120 --> 0:11:50.819
<v Rob Simmelkjaer>And  just  this  global  footprint.  You  guys  are  also  now 

0:11:50.820 --> 0:11:55.350
<v Rob Simmelkjaer>sponsoring  the  brand  new  Sydney  Marathon,  the  TCS  Sydney  Marathon, 

0:11:55.350 --> 0:11:58.860
<v Rob Simmelkjaer>which  just  took  place  this  last  weekend.  So  you  are 

0:11:58.860 --> 0:12:01.605
<v Rob Simmelkjaer>busy.  We'll  talk  about  all of  that,  but  Haley,  I  just 

0:12:01.605 --> 0:12:04.050
<v Rob Simmelkjaer>want  to  start  on  a  personal  note.  I've  known  you 

0:12:04.050 --> 0:12:06.209
<v Rob Simmelkjaer>now  for  a  year  and  change,  coming  up  on  two 

0:12:06.210 --> 0:12:09.270
<v Rob Simmelkjaer>years  since  I've  been  here,  but  I'm  always  curious,  what 

0:12:09.450 --> 0:12:13.410
<v Rob Simmelkjaer>drew  you  into  this  job,  into  this  industry?  For  those that 

0:12:13.470 --> 0:12:15.540
<v Rob Simmelkjaer>don't  know,  she  used  to  work  at  New  York  Road 

0:12:15.540 --> 0:12:17.309
<v Rob Simmelkjaer>Runners  and  then  went  to  the  other  side  of  the 

0:12:17.309 --> 0:12:19.770
<v Rob Simmelkjaer>fence  and  now  works  with  one  of  our  most  important 

0:12:19.770 --> 0:12:22.950
<v Rob Simmelkjaer>partners.  But  how  did  you  get  into  this  whole  space?

0:12:23.190 --> 0:12:25.349
<v Haley Price>Well,  first  of  all,  I  think  I'm  just  so  lucky 

0:12:25.350 --> 0:12:27.780
<v Haley Price>to  be  here  today  and  so  lucky  to  be  working 

0:12:27.780 --> 0:12:30.720
<v Haley Price>in  sports.  And  is  true,  I  used  to  work  at 

0:12:30.720 --> 0:12:33.330
<v Haley Price>New  York  Road  Runners  way  back,  almost  20  years  ago. 

0:12:33.330 --> 0:12:36.900
<v Haley Price>I'm  really  dating  myself  now.  2005  was  when  I  started 

0:12:36.900 --> 0:12:40.260
<v Haley Price>New  York  Road  Runners and  I  was  so  excited  to  work 

0:12:40.260 --> 0:12:42.840
<v Haley Price>for  the  world's  largest  marathon.  I  really  fell  in  love 

0:12:42.840 --> 0:12:45.450
<v Haley Price>with  large  events  and  seeing  it  all  come  to  life. 

0:12:45.809 --> 0:12:47.820
<v Haley Price>And  so  when  I  had  the  opportunity  to  work  for 

0:12:47.820 --> 0:12:49.590
<v Haley Price>New  York  Road  Runners,  I  jumped  on  it  and  I 

0:12:49.590 --> 0:12:53.250
<v Haley Price>learned  a  lot,  on  89th  Street  in  that  old  brownstone. 

0:12:53.520 --> 0:12:57.809
<v Haley Price>I  especially  loved  working  my  first  marathon.
 In  2005, I  had 

0:12:57.809 --> 0:13:00.840
<v Haley Price>the  very  special  privilege  of  holding  the  finish  line  tapes 

0:13:00.840 --> 0:13:03.780
<v Haley Price>in  my  backpack.  And  so  I  was  super  pumped  to 

0:13:03.780 --> 0:13:06.270
<v Haley Price>be  at  the  finish  line  watching  the  pros  come  in 

0:13:06.270 --> 0:13:08.820
<v Haley Price>and  I'd  give  them,  to  give  the  tape  holders  the 

0:13:08.820 --> 0:13:11.400
<v Haley Price>finish  shape  to  hold  and  I'm  so  engrossed.  I  was 

0:13:11.400 --> 0:13:13.920
<v Haley Price>like,  oh,  is  Hendrick  going  to  pull  it  off?  Is 

0:13:13.920 --> 0:13:17.010
<v Haley Price>Paul  Tergat  going  to  come  in? Is Meb?  Meb's  coming?  He's  in 

0:13:17.010 --> 0:13:19.770
<v Haley Price>third.  And I  was  so  engrossed  in  watching  the  broadcast  within 

0:13:19.770 --> 0:13:22.380
<v Haley Price>Tavern,  that  I  realized  that  I  gave  them  the  wrong 

0:13:22.440 --> 0:13:25.439
<v Haley Price>finish  line  tape.  And  so  my  23- year- old  self 

0:13:25.440 --> 0:13:28.590
<v Haley Price>had  never  sprinted  so  fast  trying  to  beat  Paul  back 

0:13:28.590 --> 0:13:30.809
<v Haley Price>to  the  finish  to  swap  out  the  tape.  And  spoiler 

0:13:30.809 --> 0:13:31.741
<v Haley Price>alert,  I  got  it.

0:13:31.741 --> 0:13:31.861
<v Becs Gentry>Yay.

0:13:32.309 --> 0:13:34.920
<v Haley Price>I  swapped  the  tape  just  in  time  with  literally  moments 

0:13:34.920 --> 0:13:37.199
<v Haley Price>to  spare.  My  heart  was  in  my  throat  and  I 

0:13:37.200 --> 0:13:39.240
<v Haley Price>was  like,  I  have  my  dream  job  and  I'm  about 

0:13:39.240 --> 0:13:41.939
<v Haley Price>to  get  fired  right  now?  This  is  the  worst  day 

0:13:41.940 --> 0:13:44.100
<v Haley Price>of  my  life.  But  I  learned  a  few  key  things 

0:13:44.100 --> 0:13:48.420
<v Haley Price>about  sponsorship,  right?  Media  value.  It's  really  important  that  on 

0:13:48.420 --> 0:13:50.910
<v Haley Price>the  New  York  Times,  the  right  tape  shows  up  in 

0:13:51.300 --> 0:13:53.010
<v Haley Price>that  photo  in  the  New  York  Times  the  next  day. 

0:13:53.250 --> 0:13:56.189
<v Haley Price>I  learned  about  sponsorship  contracts  and  how  to  keep  cool 

0:13:56.190 --> 0:13:58.500
<v Haley Price>and  calm  under  pressure.  But  really,  I  mean,  it  was 

0:13:58.500 --> 0:14:01.709
<v Haley Price>just  an  amazing  formative  experience  to  be  working  at  Road 

0:14:01.710 --> 0:14:04.559
<v Haley Price>Runners  back  then,  and  I'm  sure  it  absolutely  is  today. 

0:14:04.890 --> 0:14:08.400
<v Haley Price>Working  under  the  leadership  of  Mary  Wittenberg  and  setting  the 

0:14:08.400 --> 0:14:10.530
<v Haley Price>stage  or  maybe  setting  the  pace  for-

0:14:10.530 --> 0:14:10.621
<v Rob Simmelkjaer>There  you go.

0:14:10.621 --> 0:14:15.030
<v Haley Price>... where  this  word  is  today.  I  mean,  unbelievable.  And  I 

0:14:15.030 --> 0:14:18.000
<v Haley Price>would  be  remiss  if  I  didn't  shout  out  to  Michelle 

0:14:18.240 --> 0:14:21.630
<v Haley Price>Doti  Taylor  who  worked  at  Road  Runners  and  apparently  still 

0:14:21.630 --> 0:14:24.930
<v Haley Price>liked  me  enough  after  the  great  tape  incident  of  2005, 

0:14:25.200 --> 0:14:29.880
<v Haley Price>to  hire  me  again at  TCS  to  manage  our  partnerships  starting 

0:14:29.880 --> 0:14:30.870
<v Haley Price>in  2015.

0:14:31.320 --> 0:14:34.530
<v Becs Gentry>Wow,  what  a  story.  I  love  that. And  I'm  sure  you've 

0:14:34.530 --> 0:14:37.260
<v Becs Gentry>carried  so  much  of  the  love of  running  from  New  York 

0:14:37.260 --> 0:14:40.440
<v Becs Gentry>Road  Runners  through  to  everything  that  you  do  at  TCS. 

0:14:40.500 --> 0:14:43.500
<v Becs Gentry>And  it  comes  across  in  your  personal  life,  because  you 

0:14:43.500 --> 0:14:49.650
<v Becs Gentry>are  a  runner  yourself.  And  how  do  you  put  your 

0:14:49.650 --> 0:14:53.880
<v Becs Gentry>personal  love  and  passion  for  running  into  your  day- to-

0:14:53.880 --> 0:14:54.540
<v Becs Gentry>day  career?

0:14:54.870 --> 0:14:58.170
<v Haley Price>Oh,  well,  I  do  love  running  and  I  started  running 

0:14:58.170 --> 0:15:02.010
<v Haley Price>in  college,  mostly  because  my  dorm  was  really  far  from 

0:15:02.010 --> 0:15:05.430
<v Haley Price>the  gym,  so it was  really  out  of  a  basic  necessity.  And 

0:15:05.430 --> 0:15:07.530
<v Haley Price>I  fell  in  love  with  running  along  the  Charles  River. 

0:15:07.650 --> 0:15:11.220
<v Haley Price>It  was  a  great  way  to  unwind,  decompress,  work  through 

0:15:11.250 --> 0:15:14.430
<v Haley Price>some  problems,  and  do  really  my  best  thinking.  And  it 

0:15:14.430 --> 0:15:17.130
<v Haley Price>didn't  really  occur  to  me  to  start  running  marathons  until 

0:15:17.130 --> 0:15:20.310
<v Haley Price>I  joined  New  York  Road  Runners.  And  then  it  became 

0:15:20.310 --> 0:15:22.500
<v Haley Price>kind  of  normal,  or  maybe  it  was  abnormal  if  you 

0:15:22.500 --> 0:15:26.550
<v Haley Price>weren't  training  for a  marathon,  but  I  loved  the  inclusive  environment. 

0:15:26.550 --> 0:15:29.190
<v Haley Price>It  really  welcomed  everyone  of  all  abilities  to  get  out 

0:15:29.190 --> 0:15:31.230
<v Haley Price>there and  at  least  try.  We  used  to  do  a  lot 

0:15:31.230 --> 0:15:34.980
<v Haley Price>of  running  meetings  and  hit  Central  Park  with  your  boss. 

0:15:34.980 --> 0:15:37.680
<v Haley Price>You'd  get  a  lot  of  answers  that  way.
 And  then 

0:15:37.980 --> 0:15:42.420
<v Haley Price>I  ran  Chicago  and  I  ran  Boston,  and  then  after 

0:15:42.420 --> 0:15:44.130
<v Haley Price>I  left  the  New  York  Road  Runners, I ran  the  New  York 

0:15:44.130 --> 0:15:49.650
<v Haley Price>City  Marathon in  2009,  and  it  was  my  PR.  I  was 

0:15:49.650 --> 0:15:52.920
<v Haley Price>on  set  to  run  a  3: 45, I  ran  a  blistering 

0:15:52.920 --> 0:15:55.650
<v Haley Price>pace  and  I  knew  at  the  halfway  point  I  was 

0:15:55.650 --> 0:15:57.840
<v Haley Price>like,  this  is  my  fastest  half- marathon  ever,  this  is 

0:15:57.840 --> 0:16:01.590
<v Haley Price>a  real  problem.  And  I  was  like,  came  off  the 

0:16:01.590 --> 0:16:04.140
<v Haley Price>Queensboro  Bridge  and  my  IT  band  was  just  gone  and 

0:16:04.140 --> 0:16:06.870
<v Haley Price>I  hobbled  the  last  10  miles  and  I  seriously,  seriously 

0:16:06.870 --> 0:16:09.900
<v Haley Price>considered  walking  across  Central  Park  to  my  apartment  on  the 

0:16:09.900 --> 0:16:11.460
<v Haley Price>Upper  West  Side  and  just  call  it. And  I  was  like, 

0:16:11.730 --> 0:16:13.980
<v Haley Price>there's  another  race  in  there  for  me.  But  I  finish 

0:16:14.400 --> 0:16:17.010
<v Haley Price>and  I  got  a  3: 50,  and  now  I'm  retired 

0:16:17.010 --> 0:16:18.090
<v Haley Price>from  marathons.

0:16:18.180 --> 0:16:18.390
<v Becs Gentry>Okay.

0:16:18.690 --> 0:16:21.600
<v Haley Price>Yeah,  I  feel  like  it's  not  the  season  of  my 

0:16:21.600 --> 0:16:25.560
<v Haley Price>life  for  that,  but  I  love  running  so  much.  I 

0:16:25.560 --> 0:16:28.980
<v Haley Price>love  getting  out  there in  the  Connecticut  beaches  and  running  wherever 

0:16:29.160 --> 0:16:31.710
<v Haley Price>I  can,  because  I  think  running  shouldn't  be  work.  It 

0:16:31.710 --> 0:16:32.581
<v Haley Price>should  just  work  for  you.

0:16:32.581 --> 0:16:32.851
<v Becs Gentry>Love that.

0:16:33.330 --> 0:16:36.750
<v Rob Simmelkjaer>And  she  may  have  retired  from  marathons  but  far  from 

0:16:36.750 --> 0:16:40.110
<v Rob Simmelkjaer>retired  from  half- marathons.  Remember  I  ran  a  half- marathon 

0:16:40.110 --> 0:16:43.230
<v Rob Simmelkjaer>in  Fairfield,  Connecticut  back  in  June,  and  I'm  hanging  out 

0:16:43.230 --> 0:16:45.960
<v Rob Simmelkjaer>at  the  finish  line  and  turn  around  and  who  do 

0:16:45.960 --> 0:16:48.450
<v Rob Simmelkjaer>I  see?  Hailey  Price  just  hanging  out  at  the  finish 

0:16:48.480 --> 0:16:50.970
<v Rob Simmelkjaer>line.  So  we  ran  that  one  together,  didn't  even  know 

0:16:50.970 --> 0:16:53.460
<v Rob Simmelkjaer>it,  but  she  is  an  active  half  marathoner.

0:16:53.460 --> 0:16:53.700
<v Becs Gentry>Brilliant.

0:16:53.700 --> 0:16:57.150
<v Rob Simmelkjaer>Doing  a  great  job  out  there.  And  Hailey,  when  I 

0:16:57.150 --> 0:17:02.250
<v Rob Simmelkjaer>am  around  people  from  TCS,  I  am  amazed  at  how 

0:17:02.250 --> 0:17:05.730
<v Rob Simmelkjaer>big  running  is  in  the  entire  company.  I  mean,  you've 

0:17:05.730 --> 0:17:08.340
<v Rob Simmelkjaer>got  runners  all  the  way  at  the  top  of  the 

0:17:08.340 --> 0:17:12.030
<v Rob Simmelkjaer>company.  Your  Chairman,  Chandra  a  big  runner.  I  saw  him 

0:17:12.030 --> 0:17:15.330
<v Rob Simmelkjaer>in  Paris,  he  was  running  the  marathon  Pour  Tous  over 

0:17:15.330 --> 0:17:19.260
<v Rob Simmelkjaer>there.  You've  got  people  up  and  down  the  organization  who 

0:17:19.260 --> 0:17:22.980
<v Rob Simmelkjaer>are  actively  running.  And  not  only  that,  but  I've  been 

0:17:22.980 --> 0:17:27.690
<v Rob Simmelkjaer>at  your  conferences  where  you  integrate  running  into  your  business 

0:17:27.690 --> 0:17:32.369
<v Rob Simmelkjaer>messaging.  You talk  about  running  as  a  metaphor  for  business.  And 

0:17:32.369 --> 0:17:34.980
<v Rob Simmelkjaer>we  talk  about  running  as  a  metaphor  for  life  on 

0:17:34.980 --> 0:17:38.400
<v Rob Simmelkjaer>this  podcast  all  the  time,  and  all  of the  things  that 

0:17:38.400 --> 0:17:42.570
<v Rob Simmelkjaer>you  learn  by  running  that  you  really  use  for  things 

0:17:42.570 --> 0:17:47.220
<v Rob Simmelkjaer>other  than  running.  What  does  running  mean  for  TCS  and 

0:17:47.220 --> 0:17:51.150
<v Rob Simmelkjaer>how  as  an  organization  do  you  all  integrate  it  into 

0:17:51.150 --> 0:17:51.960
<v Rob Simmelkjaer>everything  that  you  do?

0:17:54.300 --> 0:17:56.790
<v Haley Price>At  TCS,  running,  we  believe  that  running  has  the  power 

0:17:56.790 --> 0:18:00.330
<v Haley Price>to  change  lives.  We  truly  believe  that  it  permeates  our 

0:18:00.330 --> 0:18:04.710
<v Haley Price>culture,  as  you  saw  firsthand.  And  I  love  how  we 

0:18:04.710 --> 0:18:08.639
<v Haley Price>got  into  running  in  the  beginning.  So  our  Chairman  of 

0:18:08.640 --> 0:18:13.949
<v Haley Price>Tata  Group,  then  CEO  of  TCS,  Chandra,  who  you said who  you 

0:18:13.950 --> 0:18:17.399
<v Haley Price>met  in  Paris,  he  started  running  later  in  life  and 

0:18:17.400 --> 0:18:20.040
<v Haley Price>he  ran  the  marathon  also  in  2009.  Apparently  we  were 

0:18:20.040 --> 0:18:23.430
<v Haley Price>in  the  same  race,  didn't  even  know  it.  And  he 

0:18:23.430 --> 0:18:26.220
<v Haley Price>just  fell  in  love  with  the  sport  and  saw  what 

0:18:26.220 --> 0:18:29.130
<v Haley Price>it  did  for  his  own  life.  It  transformed  him  and 

0:18:29.130 --> 0:18:33.330
<v Haley Price>he  saw  our  company  and  our  employees  specifically,  and  saw 

0:18:33.330 --> 0:18:36.030
<v Haley Price>everyone  working  eight  hours  a  day  at  their  desk,  coding, 

0:18:36.030 --> 0:18:38.820
<v Haley Price>developing,  doing  all  their  hard  work  at  computers  and  was 

0:18:38.820 --> 0:18:41.010
<v Haley Price>like,  we  need  to  get  our  employees  active  and  running 

0:18:41.010 --> 0:18:44.730
<v Haley Price>as  well.
 So  he  created  the  OG  fitness  tracker,  Fit 

0:18:44.730 --> 0:18:48.930
<v Haley Price>for  Life,  and  it  was  just  for  internal  gamification  system 

0:18:48.930 --> 0:18:52.320
<v Haley Price>to  get  folks  physically  active,  out  healthy  and  running.  And 

0:18:52.320 --> 0:18:55.680
<v Haley Price>since  then,  hundreds  of  thousands  of  our  employees  have  used 

0:18:55.680 --> 0:18:59.310
<v Haley Price>Fit  for  Life  to  track  their  fitness  efforts  and  just 

0:18:59.400 --> 0:19:01.470
<v Haley Price>get  out  there  running.  And  then  he  was  like,  well, 

0:19:01.530 --> 0:19:03.330
<v Haley Price>okay,  I  brought  it  to  my  employees,  now  I  got 

0:19:03.330 --> 0:19:05.699
<v Haley Price>to  bring  it  to  our  communities  and  our  clients  and 

0:19:05.700 --> 0:19:08.609
<v Haley Price>where  we  live  and  operate.  And  we  started  sponsoring  races 

0:19:08.850 --> 0:19:11.609
<v Haley Price>and  it  was  really,  truly  as  authentic  as  I  say 

0:19:11.609 --> 0:19:13.530
<v Haley Price>it  is.  We  just  did  it  for  the  love  of 

0:19:13.530 --> 0:19:18.150
<v Haley Price>running.
And  now  here  we  are in 2024, in our  11th  year  of  our  title 

0:19:18.150 --> 0:19:21.510
<v Haley Price>sponsorship of the  TCS  New  York  City  Marathon,  and  we  are  in 

0:19:21.510 --> 0:19:23.670
<v Haley Price>it  for  the  long  run.  We  are  not  going  anywhere 

0:19:24.240 --> 0:19:26.580
<v Haley Price>and  we  truly  love  this  partnership  so  much.

0:19:27.810 --> 0:19:30.359
<v Becs Gentry>I  love  that  story  of  just  how  important  it  was 

0:19:30.359 --> 0:19:35.100
<v Becs Gentry>from  the  inside  out  for  TCS,  and  I'm  sure  everybody 

0:19:35.100 --> 0:19:38.910
<v Becs Gentry>can  see  it.  I  mean,  it's  a  big  passion.  So 

0:19:38.910 --> 0:19:41.879
<v Becs Gentry>when  it  comes  to  the  partners  that  you  work  with, 

0:19:42.150 --> 0:19:45.180
<v Becs Gentry>what  do  you  look  for  in  a  New  York  Road 

0:19:45.180 --> 0:19:48.000
<v Becs Gentry>Runners,  in  Jaguar  Formula  E,  or  whatever  it  is?

0:19:48.869 --> 0:19:52.740
<v Haley Price>Yeah,  when  we  look  at  to  sponsor  new  properties,  we 

0:19:52.740 --> 0:19:55.530
<v Haley Price>want  to  make  sure  that  our  values  are  truly  aligned. 

0:19:56.010 --> 0:19:58.560
<v Haley Price>Right?  And  so  I  think for us,  we  want  to  use  sport 

0:19:58.560 --> 0:20:04.830
<v Haley Price>to  drive  positive  change,  to  inspire  others,  to  showcase  purpose-

0:20:04.830 --> 0:20:09.780
<v Haley Price>led  technology, and to  really  build  relationships  within  our  communities.
 And  I 

0:20:09.780 --> 0:20:11.850
<v Haley Price>know,  I'm  sure  all  the  Set  the  Pace  listeners  know 

0:20:11.850 --> 0:20:15.149
<v Haley Price>how  powerful  running  is  in  their  own  lives,  but  I 

0:20:15.150 --> 0:20:17.550
<v Haley Price>would  like  to  take  a  minute  to  talk  about  our 

0:20:17.550 --> 0:20:21.420
<v Haley Price>sponsorship  with  Jaguar  TCS  Racing  Team,  because  I  think  that's 

0:20:21.420 --> 0:20:24.570
<v Haley Price>such  an  interesting  example  of  how  we  are  helping  to 

0:20:24.570 --> 0:20:29.280
<v Haley Price>drive  innovation  and  sustainability  in  sport,  but  also  how  it's 

0:20:29.280 --> 0:20:32.670
<v Haley Price>reflected  in  the  real  world.  So  we've  been  a  sponsor 

0:20:32.670 --> 0:20:34.919
<v Haley Price>of  Jaguar  TCS  Racing  Team  for  a  number  of  years 

0:20:34.920 --> 0:20:39.449
<v Haley Price>now. And  for  those  who  don't  know,  in  Formula  E,  the 

0:20:39.450 --> 0:20:44.580
<v Haley Price>cars  themselves,  the  livery,  and  mostly  the  hardware  is  exactly 

0:20:44.580 --> 0:20:47.490
<v Haley Price>the  same  for  each  of  the  teams.  Now,  the  main 

0:20:47.490 --> 0:20:52.260
<v Haley Price>variables  to  win  races  are  the  software,  technology,  and  the 

0:20:52.260 --> 0:20:56.220
<v Haley Price>drivers.  Right?  So  the  races  are  won  and  lost  based 

0:20:56.220 --> 0:20:59.040
<v Haley Price>on  the  software  and  technology. And  so  TCS  is  really  happy 

0:20:59.250 --> 0:21:02.010
<v Haley Price>to  be  part  of  the  tech  that  helped  the  Jaguar TCS 

0:21:02.310 --> 0:21:06.030
<v Haley Price>Racing  Team  become  the  world  champions  this  year.  And  I 

0:21:06.030 --> 0:21:08.850
<v Haley Price>think  it's  a  great  example  of  how  we  are  showcasing 

0:21:09.570 --> 0:21:12.869
<v Haley Price>how  we're  driving  difference  in  sustainability  efforts  around  the  world.

0:21:13.530 --> 0:21:14.400
<v Rob Simmelkjaer>That's  pretty  interesting.

0:21:14.400 --> 0:21:14.490
<v Becs Gentry>It's so cool.

0:21:14.490 --> 0:21:17.940
<v Rob Simmelkjaer>So  the  coders  can  make  a  big  difference  on  the  track.

0:21:18.480 --> 0:21:18.481
<v Haley Price>Yeah.

0:21:18.481 --> 0:21:18.541
<v Rob Simmelkjaer>That's really-

0:21:18.600 --> 0:21:21.480
<v Becs Gentry>Well,  when  you  see  the  rooms,  well,  not  the  rooms, 

0:21:21.480 --> 0:21:24.270
<v Becs Gentry>the  trailers,  when  it  goes  to  all  of  these  races 

0:21:24.270 --> 0:21:27.750
<v Becs Gentry>and  how  many  computers  and  screens  there are.  It  kind  of 

0:21:27.750 --> 0:21:30.180
<v Becs Gentry>makes  sense,  if  you've  ever  looked  at  it,  but  now 

0:21:30.180 --> 0:21:32.040
<v Becs Gentry>I'm  really  upset  that  we  lost  it  in  New  York 

0:21:32.040 --> 0:21:33.390
<v Becs Gentry>and  it  went  to  Portland.  Darn.

0:21:33.480 --> 0:21:34.020
<v Rob Simmelkjaer>Yeah,  so  cool.

0:21:34.560 --> 0:21:37.980
<v Haley Price>Well,  there's  an  opportunity,  come  down  to  Miami  in  April. 

0:21:37.980 --> 0:21:40.320
<v Haley Price>April  12th,  the  E- Prix  will  be  back  then  and 

0:21:40.470 --> 0:21:40.860
<v Haley Price>season  starts.

0:21:40.860 --> 0:21:40.861
<v Becs Gentry>I'll be there.

0:21:40.861 --> 0:21:46.231
<v Haley Price>And  I  think  December  7th,  in  Sao  Paulo.

0:21:46.231 --> 0:21:46.232
<v Becs Gentry>Okay.

0:21:46.232 --> 0:21:47.490
<v Rob Simmelkjaer>Very cool, very cool. All  right,  back  to  running  now.

0:21:48.660 --> 0:21:49.290
<v Becs Gentry>Two  passions.

0:21:49.290 --> 0:21:53.550
<v Rob Simmelkjaer>I  mentioned  earlier,  we  just  saw  the  Sydney  Marathon,  which 

0:21:53.550 --> 0:21:56.310
<v Rob Simmelkjaer>is  now  the  TCS  Sydney  Marathon  that  you  guys  just 

0:21:56.310 --> 0:21:59.280
<v Rob Simmelkjaer>signed  on  as  title  sponsor  of,  just  happened  this  past 

0:21:59.280 --> 0:22:03.210
<v Rob Simmelkjaer>weekend.  I  was  actually  amazed  at  how  many  people  I 

0:22:03.210 --> 0:22:05.071
<v Rob Simmelkjaer>knew  were  there  in  Sydney.

0:22:05.071 --> 0:22:05.071
<v Becs Gentry>Same, same.

0:22:05.071 --> 0:22:09.960
<v Rob Simmelkjaer>My  Instagram  feed  all  weekend  was  Sydney,  Sydney,  Sydney.  So 

0:22:09.960 --> 0:22:11.010
<v Rob Simmelkjaer>many  people  went  down  there.

0:22:11.010 --> 0:22:14.669
<v Becs Gentry>Yeah,  people  who  were at the new  Balance  Fifth Ave  mile  the  Sunday  before. 

0:22:14.670 --> 0:22:16.740
<v Becs Gentry>I  was  like,  how  did  you  get  to  Australia?

0:22:16.890 --> 0:22:21.480
<v Rob Simmelkjaer>It's  amazing.  And  you  can  see  first  of  all,  that 

0:22:21.570 --> 0:22:26.220
<v Rob Simmelkjaer>folks  know  that it  is  in  line  to  quite  possibly  become 

0:22:26.220 --> 0:22:29.879
<v Rob Simmelkjaer>the  next  race  in  the  Abbott  World  Marathon  Major  series, 

0:22:29.880 --> 0:22:32.550
<v Rob Simmelkjaer>that  still  has  to  be  determined,  but  there's  a  chance, 

0:22:32.670 --> 0:22:34.800
<v Rob Simmelkjaer>good  chance,  I  think  that  that  will  happen  and  be 

0:22:34.800 --> 0:22:37.080
<v Rob Simmelkjaer>announced  later  this  year.  So  people  are  getting  ahead  of 

0:22:37.080 --> 0:22:42.270
<v Rob Simmelkjaer>that.  But  for  TCS,  what  was  the  decision  making  to 

0:22:42.540 --> 0:22:46.440
<v Rob Simmelkjaer>add  another  marathon  to  your  group,  and  one  in  that 

0:22:46.440 --> 0:22:47.550
<v Rob Simmelkjaer>part  of  the  world  as  well?

0:22:48.180 --> 0:22:50.669
<v Haley Price>Well,  at TCS,  we  want  to  be  synonymous  with  running  and 

0:22:50.670 --> 0:22:52.919
<v Haley Price>we  want  to  sponsor  the  most  iconic  races  in  the 

0:22:52.920 --> 0:22:56.189
<v Haley Price>world.  And  as  I  mentioned  earlier,  we  really  look  for 

0:22:56.190 --> 0:22:59.430
<v Haley Price>value  alignment.  So  TCS  Sydney  Marathon  just  made  a  lot 

0:22:59.430 --> 0:23:01.649
<v Haley Price>of  natural  sense.  And  my  feed  was  blowing  up  as 

0:23:01.650 --> 0:23:04.020
<v Haley Price>well.  I  can't  believe  how  many  folks  were  there  and 

0:23:04.020 --> 0:23:05.940
<v Haley Price>it  was  amazing  to  see.  It  was  a  record  setting 

0:23:05.940 --> 0:23:10.230
<v Haley Price>day, 40,000, over  40,000  finishers  across  that  finish  line.  And  what  I 

0:23:10.230 --> 0:23:12.570
<v Haley Price>love  about  that  race  specifically  is  that  they  are  also 

0:23:12.570 --> 0:23:16.290
<v Haley Price>aligned  toward  a  sustainable  future  and  employing  a  lot  of 

0:23:16.320 --> 0:23:18.600
<v Haley Price>sustainable  business  practices  to  make  sure  it's  one  of  the 

0:23:18.600 --> 0:23:22.050
<v Haley Price>greenest  races  in  the  world.  They  also,  we work  with  the 

0:23:22.050 --> 0:23:26.850
<v Haley Price>Indigenous  Marathoners  Foundation  to  bring  opportunities  to  indigenous  peoples  to 

0:23:26.850 --> 0:23:29.340
<v Haley Price>run  the  marathon  as  well.  So  I  think  it's again,  a 

0:23:29.340 --> 0:23:31.679
<v Haley Price>great  way  to  show  how  we're  giving  back  to  the 

0:23:31.680 --> 0:23:33.810
<v Haley Price>communities  through  the  power  of  sport.

0:23:34.770 --> 0:23:37.800
<v Becs Gentry>I  honestly  think  it's  going  to  become  one  of  the 

0:23:37.800 --> 0:23:41.699
<v Becs Gentry>biggest  because  of just  the  vista  that  you  saw,  the  finish 

0:23:41.700 --> 0:23:43.920
<v Becs Gentry>line,  the  Sydney  Opera  house.  I  mean,  it's  never  going to be the 

0:23:43.920 --> 0:23:48.990
<v Becs Gentry>TCS  New  York  City  Marathon,  but  it  could  come  a 

0:23:48.990 --> 0:23:52.950
<v Becs Gentry>close  second.  It's  pretty  cool.  So,  congratulations  on  that  as 

0:23:52.950 --> 0:23:53.191
<v Becs Gentry>well  to the team.

0:23:53.191 --> 0:23:53.311
<v Haley Price>Thank you.

0:23:54.359 --> 0:23:58.470
<v Becs Gentry>So,  I  mean,  should  we  talk  tech?  Should  we  get 

0:23:58.470 --> 0:23:58.711
<v Becs Gentry>a  little  bit-

0:23:58.711 --> 0:23:58.712
<v Rob Simmelkjaer>Yeah.

0:23:58.712 --> 0:24:00.149
<v Becs Gentry>Should we  get  details  on  this?

0:24:00.149 --> 0:24:01.949
<v Rob Simmelkjaer>Yeah,  yeah.  I  think  that's  what  we're  going  to  do 

0:24:01.949 --> 0:24:05.129
<v Rob Simmelkjaer>and  obviously  that's  what TCS  is  all  about. And  I  mean,  anybody 

0:24:05.130 --> 0:24:07.920
<v Rob Simmelkjaer>who's  followed  the  marathon,  the  TCS  New  York  City  Marathon 

0:24:08.160 --> 0:24:10.530
<v Rob Simmelkjaer>over  the  years,  if  they've  had  a  friend  running  or 

0:24:10.710 --> 0:24:15.030
<v Rob Simmelkjaer>family  member  or  whatever,  chances  are  you  downloaded  the  TCS 

0:24:15.030 --> 0:24:18.209
<v Rob Simmelkjaer>New  York  City  Marathon  app,  which  is  one  of  the 

0:24:18.240 --> 0:24:22.200
<v Rob Simmelkjaer>many  things  that  has  made  the  New  York  City  Marathon 

0:24:22.500 --> 0:24:27.000
<v Rob Simmelkjaer>known  as  the  world's  most  technologically  advanced  marathon,  which  we 

0:24:27.000 --> 0:24:29.939
<v Rob Simmelkjaer>are  very  proud  of.  And  so  obviously  there's  the  app, 

0:24:29.940 --> 0:24:34.199
<v Rob Simmelkjaer>Haley,  but  there's  a  lot  more  that  goes  into  making 

0:24:34.200 --> 0:24:37.949
<v Rob Simmelkjaer>this  race  a  very  tech  forward  race  and  TCS  is 

0:24:37.950 --> 0:24:38.790
<v Rob Simmelkjaer>behind  a  lot  of  it.

0:24:39.180 --> 0:24:42.090
<v Haley Price>Well,  and  I  know  how  important  technology is  to  you,  Rob. 

0:24:42.090 --> 0:24:44.699
<v Haley Price>So  I  think  one  thing  I  want  to  preface  is 

0:24:44.700 --> 0:24:47.070
<v Haley Price>that  when  we  look  at  technology,  it's  really,  tech  for 

0:24:47.070 --> 0:24:50.430
<v Haley Price>good.  How are  we  making  a  positive  change  in  our  races 

0:24:50.430 --> 0:24:53.490
<v Haley Price>using  technology?  And  there's  two  really  good  examples  that  I'd 

0:24:53.638 --> 0:24:57.060
<v Haley Price>like  to  talk about.
One  is  the  app.  We  like  to  also 

0:24:57.060 --> 0:25:01.140
<v Haley Price>solve  problems,  right?  So  the  app  since  its  inception,  I 

0:25:01.140 --> 0:25:04.830
<v Haley Price>think  has  had  3. 5  million  people  download  it.  And 

0:25:04.830 --> 0:25:07.740
<v Haley Price>it  solves  a  really  specific  problem  on  a  race  day. 

0:25:07.740 --> 0:25:10.770
<v Haley Price>It's  one  of  its  most  popular  features,  is  tracking.  How 

0:25:10.770 --> 0:25:13.980
<v Haley Price>do  you  find  your  runner  along  26.2  miles?  It  is 

0:25:13.980 --> 0:25:16.740
<v Haley Price>really  hard.  It  was  really  hard  before  the  app  existed, 

0:25:17.010 --> 0:25:19.950
<v Haley Price>but  since  the  app,  you're  able  to  now  be  on 

0:25:19.950 --> 0:25:22.830
<v Haley Price>First  Ave  and  be  able  to  cut  through  the  crowds 

0:25:22.830 --> 0:25:25.380
<v Haley Price>just  in  time  to  see  your  runner  because  if  you're 

0:25:25.380 --> 0:25:28.409
<v Haley Price>tracking  your  runner  every  step  of  the  way.
 One  of 

0:25:28.410 --> 0:25:31.650
<v Haley Price>my  favorite  new  features  over  the  past  few  years  is 

0:25:31.650 --> 0:25:35.609
<v Haley Price>the  live- streaming.  So  you  can  actually  stream  all  four 

0:25:35.609 --> 0:25:40.139
<v Haley Price>pro  races.  Men's,  women's,  and  both  wheelchair  races,  every  step 

0:25:40.140 --> 0:25:42.810
<v Haley Price>of  the  way.  And  so  what  it  does  is  it 

0:25:42.810 --> 0:25:47.220
<v Haley Price>creates  access.  So  anyone  with  a  smartphone  and  Wi- Fi 

0:25:47.220 --> 0:25:50.939
<v Haley Price>around  the  world  can  track  their  heroes  every  step  of 

0:25:50.940 --> 0:25:55.050
<v Haley Price>the  way.  I  especially  love  the  story  of  Sharon  Lokedi 

0:25:55.050 --> 0:25:59.280
<v Haley Price>in  her  marathon  debut  and  when  she  won,  there  was a 

0:25:59.340 --> 0:26:02.040
<v Haley Price>story  about  her  mom,  Rose,  and  how  she  was  able 

0:26:02.040 --> 0:26:05.850
<v Haley Price>to  watch  her  from  home  in  Kenya.  She  wasn't  able 

0:26:05.850 --> 0:26:07.859
<v Haley Price>to  do  that,  she  wouldn't  have  been  able  to  do 

0:26:07.859 --> 0:26:10.590
<v Haley Price>that  without  the  app.  So it was  just  a  really  powerful  moment 

0:26:10.590 --> 0:26:13.859
<v Haley Price>and  they  were  so  immensely  grateful  to  have  that  app 

0:26:14.520 --> 0:26:15.419
<v Haley Price>available  to  them.

0:26:15.660 --> 0:26:17.909
<v Becs Gentry>That  was  a  huge  story  for  last  year's  race  as 

0:26:17.910 --> 0:26:20.520
<v Becs Gentry>well.  I  remember  when  her  mom  was  there at  the  finish 

0:26:20.520 --> 0:26:23.010
<v Becs Gentry>line,  I  think,  wasn't  she  last  year?  It  was  beautiful. 

0:26:23.010 --> 0:26:27.869
<v Becs Gentry>So,  it  really  does.  I'm  technological  grandma  in  my  world, 

0:26:27.869 --> 0:26:30.179
<v Becs Gentry>I'm  not  very  good  with  tech.  Anyone  who  knows  me 

0:26:30.180 --> 0:26:34.140
<v Becs Gentry>knows  that.  I  just  about  get  Instagram,  but  I  love 

0:26:34.140 --> 0:26:37.859
<v Becs Gentry>using  your  app.  I  don't  find  it  too  advanced  for 

0:26:37.980 --> 0:26:39.990
<v Becs Gentry>someone  like  me.  I'm  sure  you  could  deep  dive  into 

0:26:39.990 --> 0:26:43.290
<v Becs Gentry>it,  but  I  know  one  of  the  incredible  things,  and 

0:26:43.290 --> 0:26:45.119
<v Becs Gentry>I've  been  very  lucky  to  talk  to  you  and  your 

0:26:45.119 --> 0:26:49.560
<v Becs Gentry>team  offline  about,  a  new  project  that  you're  working  on. 

0:26:50.100 --> 0:26:53.760
<v Becs Gentry>And  they've  partnered  up  with  Boston  Marathon  champ,  Des  Linden, 

0:26:53.760 --> 0:26:56.550
<v Becs Gentry>who  we  all  know  and  love,  to  create  the  first-

0:26:56.550 --> 0:27:01.500
<v Becs Gentry>ever,  digital  twin  of  a  pro  runner's  heart.  I'm  just 

0:27:01.500 --> 0:27:03.270
<v Becs Gentry>going  to  let  that  set  off  for  a  minute.  Like, 

0:27:03.570 --> 0:27:07.830
<v Becs Gentry>wow.  My  jaw  was  on  the  floor,  literally,  when  the 

0:27:07.830 --> 0:27:11.850
<v Becs Gentry>team  were  telling  me  about  this  new  plan,  this  new 

0:27:11.850 --> 0:27:14.400
<v Becs Gentry>program,  this  new  technology  that  enables  this  to  happen.

0:27:14.400 --> 0:27:15.781
<v Rob Simmelkjaer>I mean, Becs, you  can  actually  see it?

0:27:15.781 --> 0:27:15.782
<v Becs Gentry>Could actually see it, yeah.

0:27:15.782 --> 0:27:24.330
<v Rob Simmelkjaer>They actually create an image of the heart and you can look at it and see  it functioning. It's kind of freaky.

0:27:24.330 --> 0:27:26.520
<v Becs Gentry>Yeah, and it's not invasive. It  may  sound  like  it  might  be  invasive  to  Des, 

0:27:26.609 --> 0:27:30.540
<v Becs Gentry>but  it's  not.  It's  MRI,  if  she  so  chooses.  And 

0:27:30.540 --> 0:27:34.830
<v Becs Gentry>then  a  lot  of  information  gathering  from  different  workouts.  And 

0:27:34.980 --> 0:27:38.100
<v Becs Gentry>the  team  with  Haley  put  all  of  this  information  together 

0:27:38.100 --> 0:27:40.200
<v Becs Gentry>and  it's  going  to  be  able  to  give  the  world 

0:27:40.200 --> 0:27:43.859
<v Becs Gentry>so  much  more  insight  into  how  we  as  humans  perform, 

0:27:43.859 --> 0:27:46.859
<v Becs Gentry>not  just  at  the  high  level.  When  we're  resting,  when 

0:27:46.859 --> 0:27:50.310
<v Becs Gentry>we're  coming  off  race.  It's just  going  to  open  so  many 

0:27:50.310 --> 0:27:55.709
<v Becs Gentry>doors  for  incredibleness.
 So  how,  I  mean,  obviously  it's  going 

0:27:55.710 --> 0:27:59.700
<v Becs Gentry>to  help  us,  let's  say,  I  don't  want  to  say 

0:28:00.000 --> 0:28:04.440
<v Becs Gentry>prioritize  performance  levels,  but  it's  going  to  help  with  performance 

0:28:04.440 --> 0:28:07.710
<v Becs Gentry>levels.  But  how  is  it  also  going  to  just  help 

0:28:07.710 --> 0:28:09.540
<v Becs Gentry>health  overall,  for  everyone?

0:28:10.380 --> 0:28:12.750
<v Haley Price>Yeah,  and  first  of  all,  we  are  so  proud  to 

0:28:12.750 --> 0:28:15.720
<v Haley Price>partner  with  Des  as a  TCS  ambassador  and  so  excited  to 

0:28:15.720 --> 0:28:20.130
<v Haley Price>also  watch  her  race  this  November  as  well.  So  as 

0:28:20.130 --> 0:28:22.080
<v Haley Price>you  mentioned  in  the  lead  up  to  last  year's  marathon, 

0:28:22.080 --> 0:28:24.060
<v Haley Price>we  worked  with  Des  to  create  a  digital  twin  of our 

0:28:24.150 --> 0:28:27.690
<v Haley Price>heart.  And  it  wasn't  just  to  help  her  train  smarter 

0:28:27.690 --> 0:28:32.010
<v Haley Price>and  safer,  which  is  of  utmost  importance,  absolutely.  But  also 

0:28:32.010 --> 0:28:34.380
<v Haley Price>to  give  her  insights  so  that she  can  live  a  longer, 

0:28:34.380 --> 0:28:38.250
<v Haley Price>healthier  life.  And  now  we  are  launching  the  Future  Athlete 

0:28:38.250 --> 0:28:42.540
<v Haley Price>Project  this  fall,  and  expanding  on  that  body  of  work 

0:28:43.230 --> 0:28:47.250
<v Haley Price>to  include  10  different  marathoners  from  around  the  world  of 

0:28:48.210 --> 0:28:50.970
<v Haley Price>all  diverse  abilities,  and  Des  is  back  in  the  project as well, 

0:28:52.200 --> 0:28:55.380
<v Haley Price>and  creating  digital  twins  of  their  hearts.
 And  the  goals 

0:28:55.380 --> 0:28:59.729
<v Haley Price>of  that  program  and  expansion  are  to  provide  personalized  heart 

0:28:59.820 --> 0:29:03.780
<v Haley Price>insights  so  that  they  learn  more  about  their  heart.  We 

0:29:03.780 --> 0:29:06.450
<v Haley Price>can  actually  see,  so  as  you  mentioned,  you  can  see 

0:29:07.080 --> 0:29:09.330
<v Haley Price>the  digital  twin  of  a  heart.  And  for  those  who 

0:29:09.330 --> 0:29:12.780
<v Haley Price>may  not  know,  a  digital  twin  is  a  virtual  replica 

0:29:12.780 --> 0:29:15.840
<v Haley Price>of  a  real  life  object  or  process.  So  what's  so 

0:29:15.840 --> 0:29:19.410
<v Haley Price>great  about  digital  twin  technology  is  that  you  can  run 

0:29:19.920 --> 0:29:23.970
<v Haley Price>endless  simulations  in  the  virtual  world  to  better  understand  what 

0:29:23.970 --> 0:29:27.060
<v Haley Price>will  happen  in  the  physical  world.
 So  one  example  I 

0:29:27.060 --> 0:29:29.670
<v Haley Price>like  to  use  is  like,  hey,  Des  is  going  to 

0:29:29.670 --> 0:29:32.880
<v Haley Price>have  a  digital  twin  of  her  heart.  What  is  her 

0:29:32.880 --> 0:29:36.270
<v Haley Price>maximum  safe  heart  rate  that  she  can  have  when  she's 

0:29:36.270 --> 0:29:38.580
<v Haley Price>running  the  hardest  hill  on  the  TCS  New  York  City 

0:29:38.580 --> 0:29:41.610
<v Haley Price>Marathon  course?  Which  according  to  Coach  Roberto,  I  think  it's 

0:29:41.610 --> 0:29:45.300
<v Haley Price>mile  23,  it  is  a  pretty  hard  hill.  So  I 

0:29:45.300 --> 0:29:48.510
<v Haley Price>think  we  can  see  what  that  maximum  heart  rate  is 

0:29:49.470 --> 0:29:52.500
<v Haley Price>that  will  be  safe  for  her,  without  having  her  ever 

0:29:52.560 --> 0:29:53.550
<v Haley Price>lace  up  her  shoes.

0:29:54.060 --> 0:29:57.300
<v Becs Gentry>That  is  unreal.  So  it's,  you  can  put  it  through 

0:29:57.420 --> 0:30:01.590
<v Becs Gentry>a  simulation  without  it  being  her  actual  heart  and  give 

0:30:01.590 --> 0:30:05.130
<v Becs Gentry>her  parameters  to  which  she  can  follow,  and  all  the 

0:30:05.130 --> 0:30:09.150
<v Becs Gentry>other  incredible  athletes.  As  you  can  see,  blowing  my  uneducated 

0:30:09.150 --> 0:30:09.931
<v Becs Gentry>technological  brain  over here.

0:30:09.931 --> 0:30:09.932
<v Rob Simmelkjaer>I need you guys to put my heart through something like that.

0:30:09.932 --> 0:30:10.082
<v Becs Gentry>Yeah, same.

0:30:10.560 --> 0:30:17.670
<v Rob Simmelkjaer>And  just  help  me  figure  out  exactly  how  much  coffee 

0:30:18.000 --> 0:30:23.070
<v Rob Simmelkjaer>I  should  have  before  a  race.  What exactly I should do, because  I  would  love 

0:30:23.070 --> 0:30:26.220
<v Rob Simmelkjaer>to  know  how  my  heart  responds.  Forget  about  running,  just 

0:30:26.220 --> 0:30:27.541
<v Rob Simmelkjaer>like  other  stuff.  You know?

0:30:27.541 --> 0:30:29.700
<v Haley Price>Well, I mean,  and  that's  truly  the  future  of  why  we're  doing 

0:30:29.700 --> 0:30:32.790
<v Haley Price>this. I think, Becs,  to  your  original  question  is  like,  why  are  we 

0:30:32.790 --> 0:30:35.250
<v Haley Price>doing  this?  We're  doing  this  as  a  showcase,  not  just 

0:30:35.250 --> 0:30:38.160
<v Haley Price>for  sport  and  to  get  folks  to  run  faster.  Again, 

0:30:38.160 --> 0:30:40.800
<v Haley Price>a  good  byproduct,  but  really  as  a  showcase  of  where 

0:30:40.800 --> 0:30:44.820
<v Haley Price>healthcare  can  go.  And  the  ultimate  goal  is  to  create 

0:30:44.820 --> 0:30:47.040
<v Haley Price>a  digital  twin  of  a  human.  And  we  think  that 

0:30:47.040 --> 0:30:49.290
<v Haley Price>we're  all  going  to  have  a  digital  twin  of  ourselves 

0:30:49.290 --> 0:30:51.360
<v Haley Price>in  our  pocket  that's  going  to  have  all  our  health 

0:30:51.360 --> 0:30:55.080
<v Haley Price>information  from  birth  to  death.  And  then  all  the  information, 

0:30:56.220 --> 0:30:58.470
<v Haley Price>even  from  where  you  live  and  the  air  quality,  your 

0:30:58.470 --> 0:31:01.920
<v Haley Price>nutrition  intake,  how  well  you  slept.  It's  all  going  to 

0:31:01.920 --> 0:31:04.260
<v Haley Price>inform  your  digital  twin  and  then  be  able  to  make 

0:31:04.500 --> 0:31:08.190
<v Haley Price>not  just  real  time  coaching  updates  for  your  run  the 

0:31:08.190 --> 0:31:12.000
<v Haley Price>next  morning,  but  real  time  preventative  healthcare  updates  as  well.

0:31:12.570 --> 0:31:16.650
<v Rob Simmelkjaer>You know Becs,  as  we  at  Road  Runners  try  to  get  more 

0:31:16.800 --> 0:31:20.880
<v Rob Simmelkjaer>technologically  advanced.  Of  course,  we  do  everything  we  can  do 

0:31:21.120 --> 0:31:24.090
<v Rob Simmelkjaer>as  a  little  nonprofit  in  New  York  City,  but  having 

0:31:24.300 --> 0:31:28.170
<v Rob Simmelkjaer>partners  like  TCS  with  the  app,  or  Peloton,  by  the 

0:31:28.170 --> 0:31:31.830
<v Rob Simmelkjaer>way,  with  what  you  guys  are  doing,  that's  really  what's 

0:31:31.830 --> 0:31:36.000
<v Rob Simmelkjaer>helping  us  move  the  ball  forward.  And  for  those  who 

0:31:36.000 --> 0:31:38.489
<v Rob Simmelkjaer>haven't  had  a  chance  to  experience  it  yet,  and  by 

0:31:38.490 --> 0:31:41.100
<v Rob Simmelkjaer>the  way,  I  haven't  experienced  it  yet,  but  I  am 

0:31:41.160 --> 0:31:45.420
<v Rob Simmelkjaer>dying  to  get  on  a  Peloton  treadmill  to  see  this 

0:31:45.420 --> 0:31:49.680
<v Rob Simmelkjaer>experience  that's  been  created  by  your  colleagues  of  really  running 

0:31:49.680 --> 0:31:51.720
<v Rob Simmelkjaer>the  marathon  through  Peloton.

0:31:51.870 --> 0:31:54.480
<v Becs Gentry>Absolutely.  We  were  so,  so  lucky  to  partner  with  New 

0:31:54.480 --> 0:31:57.900
<v Becs Gentry>York  Road  Runners  last  year.  And  we  have  a  New 

0:31:57.900 --> 0:32:00.360
<v Becs Gentry>York  Road  Runners  collection  on  Peloton,  it's  a  series  of 

0:32:00.360 --> 0:32:04.320
<v Becs Gentry>scenic  classes  shot  on  the  course  last  year.  It  was 

0:32:04.980 --> 0:32:08.220
<v Becs Gentry>kind  of  before  the  race  actually  started.  I  don't  remember 

0:32:08.220 --> 0:32:10.290
<v Becs Gentry>because  I  was  really  nervous  for  doing  my  job  that 

0:32:10.290 --> 0:32:14.640
<v Becs Gentry>day.  But  basically  it  offers  the  chance  for  our  Peloton 

0:32:14.640 --> 0:32:18.900
<v Becs Gentry>members  and  users  to  experience  the  magic  of the  TCS  New 

0:32:18.900 --> 0:32:22.440
<v Becs Gentry>York  City  Marathon  course  without  having  to  go  out  and 

0:32:22.440 --> 0:32:26.790
<v Becs Gentry>run  it  themselves,  because  we  all  understand  a  marathon  isn't 

0:32:26.790 --> 0:32:31.080
<v Becs Gentry>for  everybody.  It  is  a  huge  undertaking.  And  they  are  30-

0:32:31.080 --> 0:32:33.150
<v Becs Gentry>minute  classes  that  can  be  taken  back  to  back,  so 

0:32:33.150 --> 0:32:34.710
<v Becs Gentry>you  get  the  whole  course,  or  if  you  just  want 

0:32:34.710 --> 0:32:37.890
<v Becs Gentry>to  do  one  a  month,  your  own  time,  you  can 

0:32:37.890 --> 0:32:39.510
<v Becs Gentry>digest  it.  If  you  have  a  favorite  part  of  the 

0:32:39.510 --> 0:32:41.370
<v Becs Gentry>course  from  having  run  it,  you  can  do  that  over 

0:32:41.370 --> 0:32:44.790
<v Becs Gentry>and  over  again.  And  it  kind  of,  we  try  our 

0:32:44.790 --> 0:32:48.209
<v Becs Gentry>very  best  with  technology  to  mimic  the  fluctuations  of  the 

0:32:48.210 --> 0:32:51.150
<v Becs Gentry>inclines  of  the  bridges,  obviously  not  the  downhills  too  much.

0:32:51.150 --> 0:32:52.740
<v Rob Simmelkjaer>That's  what  I  think  is  cool.  You  hit  a  hill 

0:32:53.010 --> 0:32:55.002
<v Rob Simmelkjaer>and  that  treadmill  is  going  to  adjust  to  that  (inaudible) .

0:32:54.630 --> 0:32:57.540
<v Becs Gentry>Exactly,  and  it  gives  you,  it's a  hilly  course,  it  is 

0:32:57.540 --> 0:33:00.570
<v Becs Gentry>demanding.  So  we  try  and  give  you  the  experience  as 

0:33:00.570 --> 0:33:04.980
<v Becs Gentry>closest  possible  at  this  point  in  technology's  to  experience  the 

0:33:04.980 --> 0:33:08.460
<v Becs Gentry>course.  And  hopefully,  maybe  it  might  inspire  some  people  to 

0:33:08.760 --> 0:33:10.680
<v Becs Gentry>apply  for  another  race.

0:33:10.680 --> 0:33:12.151
<v Rob Simmelkjaer>Haley,  do  you  think  you  want to maybe give them-

0:33:12.151 --> 0:33:12.152
<v Haley Price>I'm going to come out of retirement.

0:33:12.152 --> 0:33:13.890
<v Rob Simmelkjaer>Yeah,  come  out  of  retirement.

0:33:15.840 --> 0:33:16.171
<v Becs Gentry>Yeah,  on  the  tread.  You can try it on the treat first.

0:33:16.171 --> 0:33:19.530
<v Rob Simmelkjaer>Give the TCS New York City  Marathon  another  shot  on  a  treadmill.

0:33:19.620 --> 0:33:20.130
<v Haley Price>Why  not?

0:33:20.550 --> 0:33:22.080
<v Becs Gentry>72 and  a  half  hours  on  the  tread.

0:33:22.410 --> 0:33:23.220
<v Haley Price>Oh  yeah,  no  big  deal.

0:33:23.220 --> 0:33:23.670
<v Becs Gentry>There  we  go.

0:33:24.570 --> 0:33:27.600
<v Rob Simmelkjaer>Worst  case  scenario,  you're  at  home.  So you know  what?  You  step 

0:33:27.600 --> 0:33:29.190
<v Rob Simmelkjaer>off  the  treadmill  and  you  go  have  a  drink  in 

0:33:29.190 --> 0:33:31.200
<v Rob Simmelkjaer>your  kitchen.  Right?  So  it  couldn't  be  so  bad.

0:33:31.470 --> 0:33:31.471
<v Becs Gentry>Absolutely.

0:33:31.471 --> 0:33:31.472
<v Haley Price>All right, I'm in.

0:33:31.472 --> 0:33:32.222
<v Becs Gentry>Yay.

0:33:32.250 --> 0:33:34.650
<v Rob Simmelkjaer>All  right,  let's  make  this  happen.

0:33:34.650 --> 0:33:34.771
<v Becs Gentry>We  will.

0:33:34.771 --> 0:33:41.400
<v Rob Simmelkjaer>Haley,  we  are  constantly  talking  about  where  to  go  next 

0:33:41.910 --> 0:33:45.630
<v Rob Simmelkjaer>with  technology  and  running.  You  talked  about  the  app.  We 

0:33:45.630 --> 0:33:47.850
<v Rob Simmelkjaer>have  lots  of  big  plans  for  that  app  going  forward, 

0:33:47.850 --> 0:33:50.430
<v Rob Simmelkjaer>which  I  won't  talk  about  today.  But  lots  of  things 

0:33:50.430 --> 0:33:53.340
<v Rob Simmelkjaer>we  want  to  do  with  you  all  on  the  app 

0:33:53.340 --> 0:33:56.310
<v Rob Simmelkjaer>and  other  things  to  give  our  runners  more  and  more 

0:33:56.310 --> 0:34:00.090
<v Rob Simmelkjaer>tools  to  be  their  best,  and  have  the  best  experience 

0:34:00.090 --> 0:34:02.880
<v Rob Simmelkjaer>they  can  have  as  a  runner.  What  do  you  all 

0:34:02.880 --> 0:34:06.930
<v Rob Simmelkjaer>at  TCSC  as  kind  of  the  technologies  going  forward  that 

0:34:06.930 --> 0:34:08.520
<v Rob Simmelkjaer>will  most  impact  the  sport  of  running?

0:34:09.000 --> 0:34:11.250
<v Haley Price>Oh,  well,  let  me  pull  out  ChatGPT.  No,  I'm  just 

0:34:11.250 --> 0:34:14.219
<v Haley Price>kidding.  To  answer  this  question,  I  think  one  I  would 

0:34:14.219 --> 0:34:16.469
<v Haley Price>bucket  in  a  few  different  areas.  I  think  I  talked 

0:34:16.469 --> 0:34:19.620
<v Haley Price>a  lot  about  AI  and  data  and  how  AI  will 

0:34:19.620 --> 0:34:22.469
<v Haley Price>be  able  to  analyze  the  vast  amounts  of  personal  health 

0:34:22.469 --> 0:34:26.760
<v Haley Price>data  to  really  give  you  the  most  optimal  running  and 

0:34:26.760 --> 0:34:30.000
<v Haley Price>training  experience.  I  mean,  we're  already  seeing  AI  play  into 

0:34:31.080 --> 0:34:34.680
<v Haley Price>coaching  apps  like Runna,  right?  And,  but  I  think  we're  going 

0:34:34.680 --> 0:34:37.920
<v Haley Price>to  see  a  lot  more  of  that  hyper- personalized  coaching 

0:34:37.920 --> 0:34:41.219
<v Haley Price>plans  and  whatnot  to  help  make  sure  you're  running  your 

0:34:41.219 --> 0:34:44.400
<v Haley Price>best  races.
 I  think  another  bucket  that  I  would  put 

0:34:44.400 --> 0:34:48.690
<v Haley Price>out  there  is  recovery  technologies.  And  it's  already  come  so 

0:34:48.690 --> 0:34:52.290
<v Haley Price>far  with  just  at- home  massage  devices,  and  different  kind 

0:34:52.290 --> 0:34:55.800
<v Haley Price>of  compression  gear,  and  even  the  carbon  plating  in  the 

0:34:55.800 --> 0:34:59.190
<v Haley Price>shoes  to  make  sure  that  you're  recovering  faster  because  the 

0:34:59.190 --> 0:35:02.580
<v Haley Price>faster  you're  recovering, the  faster  you're  out  there  improving  your  fitness 

0:35:02.580 --> 0:35:05.340
<v Haley Price>as  well.
 And  then  the  last  one  is  just  around 

0:35:05.340 --> 0:35:09.570
<v Haley Price>wearables,  smart  fabrics,  implantables.  So  we  talked  a  lot  about 

0:35:09.570 --> 0:35:11.430
<v Haley Price>the  data.  Well,  how  do  you  get  the  data  to 

0:35:11.430 --> 0:35:14.160
<v Haley Price>begin  with?  You  have  all...  Everything  you're  going  to  wear 

0:35:14.160 --> 0:35:16.560
<v Haley Price>is  going  to  have  sensors  in  it,  right?  So  maybe 

0:35:16.560 --> 0:35:19.800
<v Haley Price>your  shirt  will  be  self- cooling.  You  get  too  hot, 

0:35:19.800 --> 0:35:21.600
<v Haley Price>it's  going  to  cool  you  down  and  it's  going  to 

0:35:21.960 --> 0:35:25.980
<v Haley Price>automatically  adjust.  Your  running  shoes  are  going  to  tell you  that 

0:35:25.980 --> 0:35:28.620
<v Haley Price>you're  about  to  be  injured,  right?  I  still  look  at 

0:35:28.620 --> 0:35:30.060
<v Haley Price>the  bottom  of  my  shoes,  I'm  like,  oh,  the  tread's 

0:35:30.060 --> 0:35:32.730
<v Haley Price>gone,  I'm  about  to  be  injured.  Well,  your shoes are going to be able  to  tell 

0:35:32.730 --> 0:35:35.790
<v Haley Price>your  smart  watch  that, or  your  smart  device  that  and  then 

0:35:35.790 --> 0:35:39.330
<v Haley Price>you'll  know.
But  what  I  find  actually  most  fascinating  is  how 

0:35:39.330 --> 0:35:43.890
<v Haley Price>technology  is  really  revolutionizing  sustainability,  in  terms  of  gear  and 

0:35:43.890 --> 0:35:46.649
<v Haley Price>we're  seeing  a  lot  more  shifts  in  kind  of  consumer 

0:35:46.650 --> 0:35:53.489
<v Haley Price>spending  and  whatnot.  Repurposing,  upcycling,  extending  the  lifespan  of  shoes 

0:35:53.489 --> 0:35:56.520
<v Haley Price>and  gear  and  whatnot.  Because  the  longer  you're  able  to 

0:35:56.520 --> 0:35:59.069
<v Haley Price>wear  these  shoes,  the  less  they're  in  landfills  or  being 

0:35:59.070 --> 0:36:02.279
<v Haley Price>recycled  and  whatnot.
 And  I  saw  a  really  fascinating  exhibit 

0:36:02.640 --> 0:36:05.610
<v Haley Price>at  the  Portland  Art  Museum.  It  was  called  Future  Now: 

0:36:05.640 --> 0:36:08.310
<v Haley Price>Virtual  Sneakers  to  Cutting  Edge  Kicks,  and  it  had  60 

0:36:08.310 --> 0:36:13.140
<v Haley Price>different  futuristic  designs  for  all  kinds  of  running  shoes,  sneakers, 

0:36:13.140 --> 0:36:16.110
<v Haley Price>athletic  gear  and  more.  And  I love  the  one  where  you 

0:36:16.110 --> 0:36:20.820
<v Haley Price>could  grow  your  own  shoe  using  a  mushroom  substrate  and 

0:36:20.820 --> 0:36:23.489
<v Haley Price>a  cast  of  your  foot,  and it  was  wild.  It  was 

0:36:23.489 --> 0:36:25.710
<v Haley Price>totally  wild,  but  I  was  like, this is  the  future.  We're  going 

0:36:25.710 --> 0:36:28.290
<v Haley Price>to  be  not  building  shoes,  we're  going  to  be  growing 

0:36:28.290 --> 0:36:30.390
<v Haley Price>them  at  home.  And  then  you'll  be  able  to  compost 

0:36:30.390 --> 0:36:31.110
<v Haley Price>them  later  on.

0:36:31.830 --> 0:36:32.970
<v Becs Gentry>Love  that.  I'm  down  for  that.

0:36:33.660 --> 0:36:34.680
<v Rob Simmelkjaer>You're  going  to  grow  your  own  shoes?

0:36:34.710 --> 0:36:35.609
<v Becs Gentry>Yeah,  I'll  do  it.

0:36:37.080 --> 0:36:38.580
<v Rob Simmelkjaer>I  think  I'd  like  to  try  that.

0:36:39.000 --> 0:36:39.002
<v Becs Gentry>(inaudible) .

0:36:39.002 --> 0:36:41.280
<v Rob Simmelkjaer>I  don't  know  if  I  trust  myself.  I  don't  have 

0:36:41.280 --> 0:36:43.140
<v Rob Simmelkjaer>a  green  thumb.  I  feel  like  if  I  grow  my 

0:36:43.140 --> 0:36:45.719
<v Rob Simmelkjaer>own  shoe,  it's  going  to  go  horribly  wrong  and  my 

0:36:45.870 --> 0:36:48.930
<v Rob Simmelkjaer>sole's  going  to  come  right  off at  the  mile  five  mark, 

0:36:48.930 --> 0:36:50.910
<v Rob Simmelkjaer>and  then  I'm  going  to  be  running  barefoot,  which  is 

0:36:50.910 --> 0:36:52.680
<v Rob Simmelkjaer>not...  Some  people  do  that,  but  I  don't  really  want 

0:36:52.680 --> 0:36:53.069
<v Rob Simmelkjaer>to  do  that.

0:36:53.130 --> 0:36:54.569
<v Haley Price>No,  I  don't  want  to  do  that  either.  I  think 

0:36:54.570 --> 0:36:56.700
<v Haley Price>we're  a  good  five  to  10  years  away  from  all of that at 

0:36:56.940 --> 0:36:59.790
<v Haley Price>this  point,  but  it's  nice  to  think about  what  the  future 

0:36:59.790 --> 0:37:00.299
<v Haley Price>could  look  like.

0:37:00.300 --> 0:37:03.600
<v Becs Gentry>Absolutely.  Wow.  Thank  you  so  much,  Haley.  Wow.

0:37:04.200 --> 0:37:07.830
<v Rob Simmelkjaer>I  love  it.  It's  really cool.  And  listen,  anybody  out  there 

0:37:07.830 --> 0:37:11.460
<v Rob Simmelkjaer>who  has  run  the  TCS  New  York  City  Marathon,  who 

0:37:11.460 --> 0:37:14.400
<v Rob Simmelkjaer>has  followed  somebody  else  on  it  on  our  app,  or 

0:37:14.400 --> 0:37:18.180
<v Rob Simmelkjaer>who  aspires  to  run  it,  you  have  TCS  to  thank 

0:37:18.180 --> 0:37:20.969
<v Rob Simmelkjaer>because  they  are  a  huge  part  of  what  makes  that 

0:37:20.969 --> 0:37:24.719
<v Rob Simmelkjaer>event  possible  and  what  makes  it  so  special,  especially  when 

0:37:24.719 --> 0:37:27.660
<v Rob Simmelkjaer>it  comes  to  the  technology  point  of  view.  So  Haley, 

0:37:27.660 --> 0:37:29.969
<v Rob Simmelkjaer>on  behalf  of  all  of  our  runners,  our  staff,  thank 

0:37:29.969 --> 0:37:32.820
<v Rob Simmelkjaer>you  so  much  for  everything  you  guys  do.  Thanks  for 

0:37:32.820 --> 0:37:34.980
<v Rob Simmelkjaer>being  with  us  today.  It's  great  to  have  you  here 

0:37:34.980 --> 0:37:38.250
<v Rob Simmelkjaer>and  to  be  a  part  of  this  Fast  Company  2024 

0:37:38.250 --> 0:37:39.810
<v Rob Simmelkjaer>Innovation  Festival  with  us.  Thank  you.

0:37:40.080 --> 0:37:40.980
<v Haley Price>Thank  you  so  much.

0:37:53.069 --> 0:37:55.620
<v Rob Simmelkjaer>Now  to  the  final  part  of  our  show,  the  Meb  Minutes.

0:37:55.980 --> 0:37:59.580
<v Meb Keflezighi>Week  10,  strength  is  key.  During  my  training,  I've  found 

0:37:59.580 --> 0:38:03.750
<v Meb Keflezighi>that  strength  training  is  a  game  changer.  Incorporating  core  exercises 

0:38:03.750 --> 0:38:07.140
<v Meb Keflezighi>and  leg  workout  helped  me  avoid  injuries  and  improve  my 

0:38:07.170 --> 0:38:11.040
<v Meb Keflezighi>running  form.  Embrace  strength  training. It  is  not  just  for  sprinters, 

0:38:11.040 --> 0:38:14.850
<v Meb Keflezighi>but  essential  for  marathon  too.
 Body  weight  training  is  very 

0:38:14.850 --> 0:38:19.890
<v Meb Keflezighi>important.  Core  drills,  bonding  are  crucial.  You  want  the  body 

0:38:19.890 --> 0:38:23.160
<v Meb Keflezighi>to  be  efficient  and  as  straight  line  as  possible.  So 

0:38:23.160 --> 0:38:25.830
<v Meb Keflezighi>when  you're  fatigued,  you're  not  bending  over  or  be  able 

0:38:25.830 --> 0:38:30.210
<v Meb Keflezighi>to  just  not  be  as  efficient.  So,  core  exercise  is 

0:38:30.210 --> 0:38:34.050
<v Meb Keflezighi>important.  I  used  to  do  it  every  single  day,  five 

0:38:34.050 --> 0:38:36.359
<v Meb Keflezighi>days  a  week,  six  days,  week,  except  on  my  long 

0:38:36.360 --> 0:38:38.730
<v Meb Keflezighi>run.  So  stick  to  a  routine  where  you  can  work 

0:38:38.730 --> 0:38:41.279
<v Meb Keflezighi>on  your  strength  because  it  will  help  you  be  more  efficient.

0:38:41.880 --> 0:38:44.610
<v Rob Simmelkjaer>Becs,  it's  been  so  much  fun  to  see  some  live 

0:38:44.610 --> 0:38:48.570
<v Rob Simmelkjaer>faces  here in  the  run  center  to  talk  tech  and  get 

0:38:48.570 --> 0:38:51.660
<v Rob Simmelkjaer>ready  for  a  big  couple  of  weeks  in  running.

0:38:52.590 --> 0:38:52.801
<v Becs Gentry>Oh yeah, here we  go. Here you go

0:38:52.801 --> 0:38:57.960
<v Rob Simmelkjaer>Here we all go,  here  we  all  go.  I  want  to  thank  everybody 

0:38:57.960 --> 0:39:00.239
<v Rob Simmelkjaer>out  there  for  listening.  I  want  to  wish  everybody  luck. 

0:39:00.360 --> 0:39:02.670
<v Rob Simmelkjaer>If  you're  running  the  Bronx  this  weekend,  have  a  great 

0:39:02.670 --> 0:39:05.610
<v Rob Simmelkjaer>time.  I  will  be  there.  I'll  see you at  the  starting  line 

0:39:05.820 --> 0:39:09.270
<v Rob Simmelkjaer>or  the  finish  line,  can't  wait  for  that.
 And  as 

0:39:09.270 --> 0:39:12.570
<v Rob Simmelkjaer>always,  if  you  liked  this  episode,  please  go  ahead,  subscribe, 

0:39:12.810 --> 0:39:15.509
<v Rob Simmelkjaer>rate,  leave  us  a  tech  idea.  If  there's  something  you'd 

0:39:15.510 --> 0:39:18.450
<v Rob Simmelkjaer>like  to  see  from  the tech point  of  view,  maybe  a  feature 

0:39:18.450 --> 0:39:20.819
<v Rob Simmelkjaer>you'd  like  to  see  on  the  TCS  New  York  City 

0:39:20.820 --> 0:39:23.280
<v Rob Simmelkjaer>Marathon  app.  Put  it  in  the  comments,  I'll  send  it 

0:39:23.280 --> 0:39:25.860
<v Rob Simmelkjaer>to  Haley  and  say, " Let's  do  this  right  now.  We 

0:39:25.860 --> 0:39:28.200
<v Rob Simmelkjaer>need  this."  I  wouldn't  do  that,  or  maybe  I  would. Maybe I would.

0:39:28.680 --> 0:39:30.690
<v Haley Price>That's  okay.  I'm  in,  send  me  it.  Send  me  the 

0:39:30.690 --> 0:39:31.231
<v Haley Price>notes  all  the  time.  We  want to hear it.

0:39:31.231 --> 0:39:34.230
<v Rob Simmelkjaer>We love the thoughts,  we  love  the  ideas  out  there,  so  make  sure 

0:39:34.230 --> 0:39:38.070
<v Rob Simmelkjaer>you  do  that,  rate  it.  And  thanks  again  as  always 

0:39:38.070 --> 0:39:41.340
<v Rob Simmelkjaer>for  listening  to  the  show.  As  we  say  every  week, 

0:39:41.340 --> 0:39:43.170
<v Rob Simmelkjaer>enjoy  the  miles.  We'll  see  you  next  week.