Speaker 1: New York Road Runners is a non- profit organization with
Speaker 1: a vision to build healthier lives and stronger communities through
Speaker 1: the transformative power of running. The support of members and
Speaker 1: donors like you helps us achieve our mission to transform
Speaker 1: the health and well- being of our communities through inclusive
Speaker 1: and accessible running experiences, empowering all to achieve their potential.
Speaker 1: Learn more and contribute at nyrr. org/ donate.
Haley Price: Thank you, New York. Today we're reminded of the power
Haley Price: of community and the power of coming together. Athletes, on
Haley Price: your mark.
Speaker 5: The first woman to finish for the second straight year
Speaker 5: here in the New York City Marathon is Miki Gorman. A smiling
Speaker 5: Miki Gorman, and why not? At 2:29: 30, the time for Grete Waitz.
Speaker 6: Look at the emotion of Shalane Flanagan as she comes to
Speaker 6: the line. Pointing to his chest, pointing to the USA, he
Speaker 6: so proudly wears across his chest. A great day for Meb Keflezighi.
Rob Simmelkjaer: Hello, everybody and welcome to Set the Pace, presented by
Rob Simmelkjaer: Peloton. We are the official podcast of New York Road
Rob Simmelkjaer: Runners. I'm your host and the CEO of New York
Rob Simmelkjaer: Road Runners, Rob Simmelkjaer, and with me as always, but
Rob Simmelkjaer: not as always, in the same room, Becs Gentry. Hello,
Rob Simmelkjaer: nice to see you in person.
Becs Gentry: Hello, this is weird. I'm normally staring at you through
Becs Gentry: a screen.
Rob Simmelkjaer: I know. This is so bananas to see you. You look great.
Becs Gentry: Thank you.
Rob Simmelkjaer: I'm glad to see you're doing well. And why are we
Rob Simmelkjaer: in the same room? Because we are here this morning
Rob Simmelkjaer: doing a special live episode of Set the Pace. We're
Rob Simmelkjaer: at the New York Road Runners Run Center, featuring the New
Rob Simmelkjaer: Balance Run Hub, for this special live show. And we've
Rob Simmelkjaer: had a busy month of September.
Becs Gentry: So busy.
Rob Simmelkjaer: Do you know that we've actually done five episodes already, and we're doing
Rob Simmelkjaer: seven in the month of September, so we're-
Becs Gentry: That makes sense.
Rob Simmelkjaer: We're working hard this month.
Becs Gentry: Yeah, we have done a lot and they will be fantastic.
Rob Simmelkjaer: Yes, it's a busy time. Obviously we had this special
Rob Simmelkjaer: show for the Fifth Avenue Mile last week. That was
Rob Simmelkjaer: incredible. So much more going on. And today is a
Rob Simmelkjaer: really special show because we are talking about innovation and
Rob Simmelkjaer: we're going to team up, we are teaming up with
Rob Simmelkjaer: Fast Company, an amazing publication, magazine, digital publication. Anybody in
Rob Simmelkjaer: business, I'm sure you read Fast Company out there. And
Rob Simmelkjaer: this is part of their 2024 Innovation Festival. And in
Rob Simmelkjaer: our live audience here, we've got a group of attendees
Rob Simmelkjaer: who are in town for the event and we're thrilled to
Rob Simmelkjaer: have you here. How about a round of applause from you guys
Rob Simmelkjaer: out there?
Becs Gentry: Yeah.
Rob Simmelkjaer: Thanks so much for being here. It's great to have
Rob Simmelkjaer: a live audience. And since the theme of all this
Rob Simmelkjaer: is innovation, we have a great guest coming up. A
Rob Simmelkjaer: special partner of New York Road Runners, Haley Price, who
Rob Simmelkjaer: is the Head of Sports in North America for Tata
Rob Simmelkjaer: Consultancy Services that puts the TCS in the TCS New
Rob Simmelkjaer: York City Marathon. Haley's going to join us in just
Rob Simmelkjaer: a little bit to talk about all the amazing things
Rob Simmelkjaer: we do when it comes to technology and the TCS
Rob Simmelkjaer: New York City Marathon. So that's all coming up in
Rob Simmelkjaer: just a minute. But before we get to Haley, Becs, I've
Rob Simmelkjaer: got to get an update on your training, how it's
Rob Simmelkjaer: all going for you. You continue, for those who don't
Rob Simmelkjaer: know, Becs is doing this unbelievable thing called the Great
Rob Simmelkjaer: World Race.
Becs Gentry: There we go.
Rob Simmelkjaer: I want to call it the Amazing Race, the old reality show.
Becs Gentry: (inaudible) .
Rob Simmelkjaer: It really is that. Seven marathons on seven continents in
Rob Simmelkjaer: seven days, that she is doing in November. I constantly
Rob Simmelkjaer: marvel that this is a thing humans can even do.
Rob Simmelkjaer: But how is your training going? 200 miles a week?
Rob Simmelkjaer: What are you doing? How's it going?
Becs Gentry: Not quite, not quite. We're on about, I close out I
Becs Gentry: think my fourth or fifth, 115 mile week. This one
Becs Gentry: is going to be more like 125. This week was
Becs Gentry: tough. It's already been tough, but it's fine because I
Becs Gentry: had a lull in energy, which I think you can
Becs Gentry: sympathize with.
Rob Simmelkjaer: Yes.
Becs Gentry: Real lull in energy. I'm going to put that down
Becs Gentry: to the change in season, hormones, all sorts of things
Becs Gentry: all at once that I was like, this sucks. It's
Becs Gentry: dark, it's getting dark early, it's getting light late. All
Becs Gentry: of the things that make you have seasonal mood swings.
Becs Gentry: Add on to that, my coach being like, " Get out
Becs Gentry: and run for three hours." I'm like every day, every
Becs Gentry: day is a long run you guys, but I'm weirdly
Becs Gentry: liking it. I'm through the slump, I'm here and I
Becs Gentry: should have run here because that would've been way better
Becs Gentry: for my sanity, but it's going. It's less than eight
Becs Gentry: weeks. I mean, seven weeks today, I'll be off on
Becs Gentry: my way to Cape Town to start it all. But
Becs Gentry: before that, someone else is running their first marathon in
Becs Gentry: a very, very, very long time.
Rob Simmelkjaer: We're trying.
Becs Gentry: Couple of weeks, less than two weeks out-
Rob Simmelkjaer: We're trying.
Becs Gentry: ... from this guy running Berlin Marathon, everybody.
Rob Simmelkjaer: Less than two weeks from the BMW Berlin Marathon.
Becs Gentry: Oh my gosh.
Rob Simmelkjaer: I'm excited.
Becs Gentry: (inaudible) . You're what, 20 miles this last weekend?
Rob Simmelkjaer: I just had to run something that started with a
Rob Simmelkjaer: two. As you know I had been training, I did
Rob Simmelkjaer: an 18 and a half mile run, and then the
Rob Simmelkjaer: very next day I got so sick and I was
Rob Simmelkjaer: knocked out.
Becs Gentry: It wasn't his buddy saying no.
Rob Simmelkjaer: I don't know what was going on, a virus. I
Rob Simmelkjaer: was knocked out for a week. I was in bed,
Rob Simmelkjaer: I missed work, I was just out. And so coming
Rob Simmelkjaer: back from that, I started to feel better, but I
Rob Simmelkjaer: just had to get one 20- mile run in. It's like, yeah.
Becs Gentry: We know what that feels like, right, guys? When you have to
Becs Gentry: get your number in and tick that box to be like, I can do this.
Rob Simmelkjaer: It's as mental as it is physical.
Becs Gentry: It is.
Rob Simmelkjaer: I just had to do it. So I did it all by
Rob Simmelkjaer: myself, running around Westport, Connecticut and got it done. So
Rob Simmelkjaer: at least now I feel like, all right, I can
Rob Simmelkjaer: show up at the starting line feeling I can actually cover
Rob Simmelkjaer: 26.2 miles.
Becs Gentry: Absolutely.
Rob Simmelkjaer: In Berlin.
Becs Gentry: Those last six suck anyway, so why put yourself through
Becs Gentry: it more than once?
Rob Simmelkjaer: Exactly, exactly.
Becs Gentry: Says she, running it seven times. Is anyone in here else
Becs Gentry: running Berlin? Sensible.
Rob Simmelkjaer: Or New York, or anything else?
Becs Gentry: New York, have we got anybody in the-
Rob Simmelkjaer: Any body running a marathon this fall?
Becs Gentry: Yay, yay.
Rob Simmelkjaer: All right, we got a couple New York runners
Becs Gentry: And any other races, marathons this fall? Oh, good. Okay,
Becs Gentry: oh, we can convince you then.
Rob Simmelkjaer: You know what else we've got coming up this Sunday,
Rob Simmelkjaer: is the New Balance Bronx 10- miler, which I'm super
Rob Simmelkjaer: excited. Anybody running Bronx this weekend? All right, we got
Rob Simmelkjaer: a few more running that. That's going to be my
Rob Simmelkjaer: last longish run before Berlin.
Becs Gentry: I know.
Rob Simmelkjaer: I'm going to not go too crazy, but it is.
Rob Simmelkjaer: People ask me what my favorite race is at New
Rob Simmelkjaer: York Road Runners, and of course I put the marathon
Rob Simmelkjaer: aside because that's its own thing. But when I put
Rob Simmelkjaer: that aside, I actually do think the New Balance Bronx 10- miler-
Becs Gentry: Really?
Rob Simmelkjaer: ... may be my favorite race because it's an amazing course.
Becs Gentry: Hey, Matt, sign me up.
Rob Simmelkjaer: There is so much energy.
Becs Gentry: Yeah, there is.
Rob Simmelkjaer: The music on the course, it's a little hilly, I'm
Rob Simmelkjaer: not going to lie, but it's newer.
Becs Gentry: It is.
Rob Simmelkjaer: And the after parties at all the bars and the
Rob Simmelkjaer: places near Yankee Stadium, you're finishing right in the shadow
Rob Simmelkjaer: of Yankee Stadium.
Becs Gentry: Oh, so it is very hilly.
Rob Simmelkjaer: It's hilly.
Becs Gentry: Shakespeare Hill, right?
Rob Simmelkjaer: I don't even know what these hills are called. I
Rob Simmelkjaer: just know they're hilly. But I feel amazing.
Becs Gentry: Now we have our amazing Peloton instructor, Rad Lopez, and
Becs Gentry: he's a Bronx native. He is born and bred in
Becs Gentry: the Bronx. He's doing Shakeout Run, I think he's also
Becs Gentry: running it. Don't quote me on that, but.
Rob Simmelkjaer: I don't know, but I know we always get a
Rob Simmelkjaer: great turnout of Peloton people and all kinds of people
Rob Simmelkjaer: coming to the Bronx. So I'm excited about that.
Becs Gentry: It's going to be great.
Rob Simmelkjaer: Good luck to everybody running. And by the way, before
Rob Simmelkjaer: we move on, I just want to thank everyone, by
Rob Simmelkjaer: the way, who has donated to my Team for Kids
Rob Simmelkjaer: page as I prepare to run in Berlin. I've gotten
Rob Simmelkjaer: over $ 3, 000 in donations already, with still two weeks
Rob Simmelkjaer: to go.
Becs Gentry: Congratulations.
Rob Simmelkjaer: So thank you all so much for donating. If you
Rob Simmelkjaer: want to support the run, you can go to my
Rob Simmelkjaer: Instagram page. It's in the bio. RT Simmel is my handle,
Rob Simmelkjaer: and I would love to have your support. Obviously, it's
Rob Simmelkjaer: all raising money for all of our youth and community
Rob Simmelkjaer: programs at New York Road Runners. So, thank you everybody
Rob Simmelkjaer: who's supporting Team for Kids.
Becs Gentry: There we go.
Rob Simmelkjaer: Supporting me as I try to run this 26.2 in Berlin.
Rob Simmelkjaer: Thank you so much. And by the way, speaking of
Rob Simmelkjaer: training, for those of you who are listening to the
Rob Simmelkjaer: podcast at home this week, after we wrap up the
Rob Simmelkjaer: live show, you'll hear from our man, Meb Keflezighi, with his
Rob Simmelkjaer: weekly training tip as we approach the six- week out
Rob Simmelkjaer: mark from the TCS New York City Marathon. So, be
Rob Simmelkjaer: sure to stay tuned-
Becs Gentry: Six weeks.
Rob Simmelkjaer: ... for this week's Meb Minutes.
Becs Gentry: Only six weeks. I think I saw on Ted's Instagram
Becs Gentry: something about 50 days and I couldn't believe that.
Rob Simmelkjaer: Yeah.
Becs Gentry: So it's less than (inaudible) .
Rob Simmelkjaer: We have the number, like the days, hours and minutes
Rob Simmelkjaer: to the marathon on our intra- company website at New
Rob Simmelkjaer: York Road Runners, ticking and ticking and ticking.
Becs Gentry: Wow.
Rob Simmelkjaer: And sometimes I open it up and I'm like, oh
Rob Simmelkjaer: my God, that is scaring me. It feels like it's
Rob Simmelkjaer: getting so close and it is getting close.
Becs Gentry: It really is.
Rob Simmelkjaer: But our team is ready to have another great day.
Becs Gentry: Can't wait.
Rob Simmelkjaer: In New York, we're doing our work. So hopefully you're
Rob Simmelkjaer: out there doing your work, getting ready for the big
Rob Simmelkjaer: day on November 3rd.
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Becs Gentry: about Peloton Tread at onepeloton. com/ running. Peloton, the official
Becs Gentry: digital fitness partner for New York Road Runners.
Rob Simmelkjaer: All right, Becs, back to today's agenda. This week's episode and
Rob Simmelkjaer: today's Fast Company panel is all about the intersection of
Rob Simmelkjaer: running and technology. For those new to our organization, New
Rob Simmelkjaer: York Road Runners is a New York City based nonprofit, which
Rob Simmelkjaer: organizes 60 adult and youth races every year, including of
Rob Simmelkjaer: course, the TCS New York City Marathon. Along with our
Rob Simmelkjaer: partners like TCS and Peloton, we're committed to bringing world-
Rob Simmelkjaer: class experiences that are also inclusive and accessible to all
Rob Simmelkjaer: of our participants, our spectators, and our fans. And so
Rob Simmelkjaer: during our conversation today with Haley, we'll talk more about
Rob Simmelkjaer: the role that investments in technology, as well as partnerships
Rob Simmelkjaer: with pioneering companies like TCS, play in enhancing and growing
Rob Simmelkjaer: our impact. Technology has been a big focus of mine
Rob Simmelkjaer: since I've been here as CEO of New York Road
Rob Simmelkjaer: Runners. TCS is an incredible partner in making that happen,
Rob Simmelkjaer: and so I am excited to welcome to today's show,
Rob Simmelkjaer: her first appearance on Set the Pace, Haley Price, the
Rob Simmelkjaer: Head of Sports in North America for Tata Consultancy services.
Rob Simmelkjaer: Hello, Haley.
Becs Gentry: Hi, Haley.
Haley Price: Hello. Thank you so much Rob and Becs, for having me
Haley Price: on Set the Pace. I'm excited to be here.
Rob Simmelkjaer: Welcome.
Becs Gentry: Thank you.
Rob Simmelkjaer: It's great to have you here. Thank you for all the
Rob Simmelkjaer: support of TCS to make everything we do at New
Rob Simmelkjaer: York Road Runners, and of course the marathon, possible. And
Rob Simmelkjaer: for those who don't know, you oversee sports sponsorships in
Rob Simmelkjaer: the US and Canada, of course, including the TCS New
Rob Simmelkjaer: York City Marathon, but there's more. There's the TCS Toronto
Rob Simmelkjaer: Waterfront Marathon. There's technology sponsorships of the Boston and Chicago
Rob Simmelkjaer: Marathons. And, you guys have a sponsorship with a really
Rob Simmelkjaer: cool racing league, the Jaguar TCS Racing Team, which is in the all-
Rob Simmelkjaer: electric Formula E racing series, which is really cool, by
Rob Simmelkjaer: the way.
Haley Price: We're pretty busy.
Becs Gentry: So cool.
Rob Simmelkjaer: Yeah, you guys have a lot of cool things going
Rob Simmelkjaer: on. I had a chance to check out one of
Rob Simmelkjaer: those Formula E cars out of your conference, they're incredible.
Rob Simmelkjaer: TCS is huge, more than 600, 000 employees.
Becs Gentry: Wow.
Rob Simmelkjaer: And just this global footprint. You guys are also now
Rob Simmelkjaer: sponsoring the brand new Sydney Marathon, the TCS Sydney Marathon,
Rob Simmelkjaer: which just took place this last weekend. So you are
Rob Simmelkjaer: busy. We'll talk about all of that, but Haley, I just
Rob Simmelkjaer: want to start on a personal note. I've known you
Rob Simmelkjaer: now for a year and change, coming up on two
Rob Simmelkjaer: years since I've been here, but I'm always curious, what
Rob Simmelkjaer: drew you into this job, into this industry? For those that
Rob Simmelkjaer: don't know, she used to work at New York Road
Rob Simmelkjaer: Runners and then went to the other side of the
Rob Simmelkjaer: fence and now works with one of our most important
Rob Simmelkjaer: partners. But how did you get into this whole space?
Haley Price: Well, first of all, I think I'm just so lucky
Haley Price: to be here today and so lucky to be working
Haley Price: in sports. And is true, I used to work at
Haley Price: New York Road Runners way back, almost 20 years ago.
Haley Price: I'm really dating myself now. 2005 was when I started
Haley Price: New York Road Runners and I was so excited to work
Haley Price: for the world's largest marathon. I really fell in love
Haley Price: with large events and seeing it all come to life.
Haley Price: And so when I had the opportunity to work for
Haley Price: New York Road Runners, I jumped on it and I
Haley Price: learned a lot, on 89th Street in that old brownstone.
Haley Price: I especially loved working my first marathon. In 2005, I had
Haley Price: the very special privilege of holding the finish line tapes
Haley Price: in my backpack. And so I was super pumped to
Haley Price: be at the finish line watching the pros come in
Haley Price: and I'd give them, to give the tape holders the
Haley Price: finish shape to hold and I'm so engrossed. I was
Haley Price: like, oh, is Hendrick going to pull it off? Is
Haley Price: Paul Tergat going to come in? Is Meb? Meb's coming? He's in
Haley Price: third. And I was so engrossed in watching the broadcast within
Haley Price: Tavern, that I realized that I gave them the wrong
Haley Price: finish line tape. And so my 23- year- old self
Haley Price: had never sprinted so fast trying to beat Paul back
Haley Price: to the finish to swap out the tape. And spoiler
Haley Price: alert, I got it.
Becs Gentry: Yay.
Haley Price: I swapped the tape just in time with literally moments
Haley Price: to spare. My heart was in my throat and I
Haley Price: was like, I have my dream job and I'm about
Haley Price: to get fired right now? This is the worst day
Haley Price: of my life. But I learned a few key things
Haley Price: about sponsorship, right? Media value. It's really important that on
Haley Price: the New York Times, the right tape shows up in
Haley Price: that photo in the New York Times the next day.
Haley Price: I learned about sponsorship contracts and how to keep cool
Haley Price: and calm under pressure. But really, I mean, it was
Haley Price: just an amazing formative experience to be working at Road
Haley Price: Runners back then, and I'm sure it absolutely is today.
Haley Price: Working under the leadership of Mary Wittenberg and setting the
Haley Price: stage or maybe setting the pace for-
Rob Simmelkjaer: There you go.
Haley Price: ... where this word is today. I mean, unbelievable. And I
Haley Price: would be remiss if I didn't shout out to Michelle
Haley Price: Doti Taylor who worked at Road Runners and apparently still
Haley Price: liked me enough after the great tape incident of 2005,
Haley Price: to hire me again at TCS to manage our partnerships starting
Haley Price: in 2015.
Becs Gentry: Wow, what a story. I love that. And I'm sure you've
Becs Gentry: carried so much of the love of running from New York
Becs Gentry: Road Runners through to everything that you do at TCS.
Becs Gentry: And it comes across in your personal life, because you
Becs Gentry: are a runner yourself. And how do you put your
Becs Gentry: personal love and passion for running into your day- to-
Becs Gentry: day career?
Haley Price: Oh, well, I do love running and I started running
Haley Price: in college, mostly because my dorm was really far from
Haley Price: the gym, so it was really out of a basic necessity. And
Haley Price: I fell in love with running along the Charles River.
Haley Price: It was a great way to unwind, decompress, work through
Haley Price: some problems, and do really my best thinking. And it
Haley Price: didn't really occur to me to start running marathons until
Haley Price: I joined New York Road Runners. And then it became
Haley Price: kind of normal, or maybe it was abnormal if you
Haley Price: weren't training for a marathon, but I loved the inclusive environment.
Haley Price: It really welcomed everyone of all abilities to get out
Haley Price: there and at least try. We used to do a lot
Haley Price: of running meetings and hit Central Park with your boss.
Haley Price: You'd get a lot of answers that way. And then
Haley Price: I ran Chicago and I ran Boston, and then after
Haley Price: I left the New York Road Runners, I ran the New York
Haley Price: City Marathon in 2009, and it was my PR. I was
Haley Price: on set to run a 3: 45, I ran a blistering
Haley Price: pace and I knew at the halfway point I was
Haley Price: like, this is my fastest half- marathon ever, this is
Haley Price: a real problem. And I was like, came off the
Haley Price: Queensboro Bridge and my IT band was just gone and
Haley Price: I hobbled the last 10 miles and I seriously, seriously
Haley Price: considered walking across Central Park to my apartment on the
Haley Price: Upper West Side and just call it. And I was like,
Haley Price: there's another race in there for me. But I finish
Haley Price: and I got a 3: 50, and now I'm retired
Haley Price: from marathons.
Becs Gentry: Okay.
Haley Price: Yeah, I feel like it's not the season of my
Haley Price: life for that, but I love running so much. I
Haley Price: love getting out there in the Connecticut beaches and running wherever
Haley Price: I can, because I think running shouldn't be work. It
Haley Price: should just work for you.
Becs Gentry: Love that.
Rob Simmelkjaer: And she may have retired from marathons but far from
Rob Simmelkjaer: retired from half- marathons. Remember I ran a half- marathon
Rob Simmelkjaer: in Fairfield, Connecticut back in June, and I'm hanging out
Rob Simmelkjaer: at the finish line and turn around and who do
Rob Simmelkjaer: I see? Hailey Price just hanging out at the finish
Rob Simmelkjaer: line. So we ran that one together, didn't even know
Rob Simmelkjaer: it, but she is an active half marathoner.
Becs Gentry: Brilliant.
Rob Simmelkjaer: Doing a great job out there. And Hailey, when I
Rob Simmelkjaer: am around people from TCS, I am amazed at how
Rob Simmelkjaer: big running is in the entire company. I mean, you've
Rob Simmelkjaer: got runners all the way at the top of the
Rob Simmelkjaer: company. Your Chairman, Chandra a big runner. I saw him
Rob Simmelkjaer: in Paris, he was running the marathon Pour Tous over
Rob Simmelkjaer: there. You've got people up and down the organization who
Rob Simmelkjaer: are actively running. And not only that, but I've been
Rob Simmelkjaer: at your conferences where you integrate running into your business
Rob Simmelkjaer: messaging. You talk about running as a metaphor for business. And
Rob Simmelkjaer: we talk about running as a metaphor for life on
Rob Simmelkjaer: this podcast all the time, and all of the things that
Rob Simmelkjaer: you learn by running that you really use for things
Rob Simmelkjaer: other than running. What does running mean for TCS and
Rob Simmelkjaer: how as an organization do you all integrate it into
Rob Simmelkjaer: everything that you do?
Haley Price: At TCS, running, we believe that running has the power
Haley Price: to change lives. We truly believe that it permeates our
Haley Price: culture, as you saw firsthand. And I love how we
Haley Price: got into running in the beginning. So our Chairman of
Haley Price: Tata Group, then CEO of TCS, Chandra, who you said who you
Haley Price: met in Paris, he started running later in life and
Haley Price: he ran the marathon also in 2009. Apparently we were
Haley Price: in the same race, didn't even know it. And he
Haley Price: just fell in love with the sport and saw what
Haley Price: it did for his own life. It transformed him and
Haley Price: he saw our company and our employees specifically, and saw
Haley Price: everyone working eight hours a day at their desk, coding,
Haley Price: developing, doing all their hard work at computers and was
Haley Price: like, we need to get our employees active and running
Haley Price: as well. So he created the OG fitness tracker, Fit
Haley Price: for Life, and it was just for internal gamification system
Haley Price: to get folks physically active, out healthy and running. And
Haley Price: since then, hundreds of thousands of our employees have used
Haley Price: Fit for Life to track their fitness efforts and just
Haley Price: get out there running. And then he was like, well,
Haley Price: okay, I brought it to my employees, now I got
Haley Price: to bring it to our communities and our clients and
Haley Price: where we live and operate. And we started sponsoring races
Haley Price: and it was really, truly as authentic as I say
Haley Price: it is. We just did it for the love of
Haley Price: running. And now here we are in 2024, in our 11th year of our title
Haley Price: sponsorship of the TCS New York City Marathon, and we are in
Haley Price: it for the long run. We are not going anywhere
Haley Price: and we truly love this partnership so much.
Becs Gentry: I love that story of just how important it was
Becs Gentry: from the inside out for TCS, and I'm sure everybody
Becs Gentry: can see it. I mean, it's a big passion. So
Becs Gentry: when it comes to the partners that you work with,
Becs Gentry: what do you look for in a New York Road
Becs Gentry: Runners, in Jaguar Formula E, or whatever it is?
Haley Price: Yeah, when we look at to sponsor new properties, we
Haley Price: want to make sure that our values are truly aligned.
Haley Price: Right? And so I think for us, we want to use sport
Haley Price: to drive positive change, to inspire others, to showcase purpose-
Haley Price: led technology, and to really build relationships within our communities. And I
Haley Price: know, I'm sure all the Set the Pace listeners know
Haley Price: how powerful running is in their own lives, but I
Haley Price: would like to take a minute to talk about our
Haley Price: sponsorship with Jaguar TCS Racing Team, because I think that's
Haley Price: such an interesting example of how we are helping to
Haley Price: drive innovation and sustainability in sport, but also how it's
Haley Price: reflected in the real world. So we've been a sponsor
Haley Price: of Jaguar TCS Racing Team for a number of years
Haley Price: now. And for those who don't know, in Formula E, the
Haley Price: cars themselves, the livery, and mostly the hardware is exactly
Haley Price: the same for each of the teams. Now, the main
Haley Price: variables to win races are the software, technology, and the
Haley Price: drivers. Right? So the races are won and lost based
Haley Price: on the software and technology. And so TCS is really happy
Haley Price: to be part of the tech that helped the Jaguar TCS
Haley Price: Racing Team become the world champions this year. And I
Haley Price: think it's a great example of how we are showcasing
Haley Price: how we're driving difference in sustainability efforts around the world.
Rob Simmelkjaer: That's pretty interesting.
Becs Gentry: It's so cool.
Rob Simmelkjaer: So the coders can make a big difference on the track.
Haley Price: Yeah.
Rob Simmelkjaer: That's really-
Becs Gentry: Well, when you see the rooms, well, not the rooms,
Becs Gentry: the trailers, when it goes to all of these races
Becs Gentry: and how many computers and screens there are. It kind of
Becs Gentry: makes sense, if you've ever looked at it, but now
Becs Gentry: I'm really upset that we lost it in New York
Becs Gentry: and it went to Portland. Darn.
Rob Simmelkjaer: Yeah, so cool.
Haley Price: Well, there's an opportunity, come down to Miami in April.
Haley Price: April 12th, the E- Prix will be back then and
Haley Price: season starts.
Becs Gentry: I'll be there.
Haley Price: And I think December 7th, in Sao Paulo.
Becs Gentry: Okay.
Rob Simmelkjaer: Very cool, very cool. All right, back to running now.
Becs Gentry: Two passions.
Rob Simmelkjaer: I mentioned earlier, we just saw the Sydney Marathon, which
Rob Simmelkjaer: is now the TCS Sydney Marathon that you guys just
Rob Simmelkjaer: signed on as title sponsor of, just happened this past
Rob Simmelkjaer: weekend. I was actually amazed at how many people I
Rob Simmelkjaer: knew were there in Sydney.
Becs Gentry: Same, same.
Rob Simmelkjaer: My Instagram feed all weekend was Sydney, Sydney, Sydney. So
Rob Simmelkjaer: many people went down there.
Becs Gentry: Yeah, people who were at the new Balance Fifth Ave mile the Sunday before.
Becs Gentry: I was like, how did you get to Australia?
Rob Simmelkjaer: It's amazing. And you can see first of all, that
Rob Simmelkjaer: folks know that it is in line to quite possibly become
Rob Simmelkjaer: the next race in the Abbott World Marathon Major series,
Rob Simmelkjaer: that still has to be determined, but there's a chance,
Rob Simmelkjaer: good chance, I think that that will happen and be
Rob Simmelkjaer: announced later this year. So people are getting ahead of
Rob Simmelkjaer: that. But for TCS, what was the decision making to
Rob Simmelkjaer: add another marathon to your group, and one in that
Rob Simmelkjaer: part of the world as well?
Haley Price: Well, at TCS, we want to be synonymous with running and
Haley Price: we want to sponsor the most iconic races in the
Haley Price: world. And as I mentioned earlier, we really look for
Haley Price: value alignment. So TCS Sydney Marathon just made a lot
Haley Price: of natural sense. And my feed was blowing up as
Haley Price: well. I can't believe how many folks were there and
Haley Price: it was amazing to see. It was a record setting
Haley Price: day, 40,000, over 40,000 finishers across that finish line. And what I
Haley Price: love about that race specifically is that they are also
Haley Price: aligned toward a sustainable future and employing a lot of
Haley Price: sustainable business practices to make sure it's one of the
Haley Price: greenest races in the world. They also, we work with the
Haley Price: Indigenous Marathoners Foundation to bring opportunities to indigenous peoples to
Haley Price: run the marathon as well. So I think it's again, a
Haley Price: great way to show how we're giving back to the
Haley Price: communities through the power of sport.
Becs Gentry: I honestly think it's going to become one of the
Becs Gentry: biggest because of just the vista that you saw, the finish
Becs Gentry: line, the Sydney Opera house. I mean, it's never going to be the
Becs Gentry: TCS New York City Marathon, but it could come a
Becs Gentry: close second. It's pretty cool. So, congratulations on that as
Becs Gentry: well to the team.
Haley Price: Thank you.
Becs Gentry: So, I mean, should we talk tech? Should we get
Becs Gentry: a little bit-
Rob Simmelkjaer: Yeah.
Becs Gentry: Should we get details on this?
Rob Simmelkjaer: Yeah, yeah. I think that's what we're going to do
Rob Simmelkjaer: and obviously that's what TCS is all about. And I mean, anybody
Rob Simmelkjaer: who's followed the marathon, the TCS New York City Marathon
Rob Simmelkjaer: over the years, if they've had a friend running or
Rob Simmelkjaer: family member or whatever, chances are you downloaded the TCS
Rob Simmelkjaer: New York City Marathon app, which is one of the
Rob Simmelkjaer: many things that has made the New York City Marathon
Rob Simmelkjaer: known as the world's most technologically advanced marathon, which we
Rob Simmelkjaer: are very proud of. And so obviously there's the app,
Rob Simmelkjaer: Haley, but there's a lot more that goes into making
Rob Simmelkjaer: this race a very tech forward race and TCS is
Rob Simmelkjaer: behind a lot of it.
Haley Price: Well, and I know how important technology is to you, Rob.
Haley Price: So I think one thing I want to preface is
Haley Price: that when we look at technology, it's really, tech for
Haley Price: good. How are we making a positive change in our races
Haley Price: using technology? And there's two really good examples that I'd
Haley Price: like to talk about. One is the app. We like to also
Haley Price: solve problems, right? So the app since its inception, I
Haley Price: think has had 3. 5 million people download it. And
Haley Price: it solves a really specific problem on a race day.
Haley Price: It's one of its most popular features, is tracking. How
Haley Price: do you find your runner along 26.2 miles? It is
Haley Price: really hard. It was really hard before the app existed,
Haley Price: but since the app, you're able to now be on
Haley Price: First Ave and be able to cut through the crowds
Haley Price: just in time to see your runner because if you're
Haley Price: tracking your runner every step of the way. One of
Haley Price: my favorite new features over the past few years is
Haley Price: the live- streaming. So you can actually stream all four
Haley Price: pro races. Men's, women's, and both wheelchair races, every step
Haley Price: of the way. And so what it does is it
Haley Price: creates access. So anyone with a smartphone and Wi- Fi
Haley Price: around the world can track their heroes every step of
Haley Price: the way. I especially love the story of Sharon Lokedi
Haley Price: in her marathon debut and when she won, there was a
Haley Price: story about her mom, Rose, and how she was able
Haley Price: to watch her from home in Kenya. She wasn't able
Haley Price: to do that, she wouldn't have been able to do
Haley Price: that without the app. So it was just a really powerful moment
Haley Price: and they were so immensely grateful to have that app
Haley Price: available to them.
Becs Gentry: That was a huge story for last year's race as
Becs Gentry: well. I remember when her mom was there at the finish
Becs Gentry: line, I think, wasn't she last year? It was beautiful.
Becs Gentry: So, it really does. I'm technological grandma in my world,
Becs Gentry: I'm not very good with tech. Anyone who knows me
Becs Gentry: knows that. I just about get Instagram, but I love
Becs Gentry: using your app. I don't find it too advanced for
Becs Gentry: someone like me. I'm sure you could deep dive into
Becs Gentry: it, but I know one of the incredible things, and
Becs Gentry: I've been very lucky to talk to you and your
Becs Gentry: team offline about, a new project that you're working on.
Becs Gentry: And they've partnered up with Boston Marathon champ, Des Linden,
Becs Gentry: who we all know and love, to create the first-
Becs Gentry: ever, digital twin of a pro runner's heart. I'm just
Becs Gentry: going to let that set off for a minute. Like,
Becs Gentry: wow. My jaw was on the floor, literally, when the
Becs Gentry: team were telling me about this new plan, this new
Becs Gentry: program, this new technology that enables this to happen.
Rob Simmelkjaer: I mean, Becs, you can actually see it?
Becs Gentry: Could actually see it, yeah.
Rob Simmelkjaer: They actually create an image of the heart and you can look at it and see it functioning. It's kind of freaky.
Becs Gentry: Yeah, and it's not invasive. It may sound like it might be invasive to Des,
Becs Gentry: but it's not. It's MRI, if she so chooses. And
Becs Gentry: then a lot of information gathering from different workouts. And
Becs Gentry: the team with Haley put all of this information together
Becs Gentry: and it's going to be able to give the world
Becs Gentry: so much more insight into how we as humans perform,
Becs Gentry: not just at the high level. When we're resting, when
Becs Gentry: we're coming off race. It's just going to open so many
Becs Gentry: doors for incredibleness. So how, I mean, obviously it's going
Becs Gentry: to help us, let's say, I don't want to say
Becs Gentry: prioritize performance levels, but it's going to help with performance
Becs Gentry: levels. But how is it also going to just help
Becs Gentry: health overall, for everyone?
Haley Price: Yeah, and first of all, we are so proud to
Haley Price: partner with Des as a TCS ambassador and so excited to
Haley Price: also watch her race this November as well. So as
Haley Price: you mentioned in the lead up to last year's marathon,
Haley Price: we worked with Des to create a digital twin of our
Haley Price: heart. And it wasn't just to help her train smarter
Haley Price: and safer, which is of utmost importance, absolutely. But also
Haley Price: to give her insights so that she can live a longer,
Haley Price: healthier life. And now we are launching the Future Athlete
Haley Price: Project this fall, and expanding on that body of work
Haley Price: to include 10 different marathoners from around the world of
Haley Price: all diverse abilities, and Des is back in the project as well,
Haley Price: and creating digital twins of their hearts. And the goals
Haley Price: of that program and expansion are to provide personalized heart
Haley Price: insights so that they learn more about their heart. We
Haley Price: can actually see, so as you mentioned, you can see
Haley Price: the digital twin of a heart. And for those who
Haley Price: may not know, a digital twin is a virtual replica
Haley Price: of a real life object or process. So what's so
Haley Price: great about digital twin technology is that you can run
Haley Price: endless simulations in the virtual world to better understand what
Haley Price: will happen in the physical world. So one example I
Haley Price: like to use is like, hey, Des is going to
Haley Price: have a digital twin of her heart. What is her
Haley Price: maximum safe heart rate that she can have when she's
Haley Price: running the hardest hill on the TCS New York City
Haley Price: Marathon course? Which according to Coach Roberto, I think it's
Haley Price: mile 23, it is a pretty hard hill. So I
Haley Price: think we can see what that maximum heart rate is
Haley Price: that will be safe for her, without having her ever
Haley Price: lace up her shoes.
Becs Gentry: That is unreal. So it's, you can put it through
Becs Gentry: a simulation without it being her actual heart and give
Becs Gentry: her parameters to which she can follow, and all the
Becs Gentry: other incredible athletes. As you can see, blowing my uneducated
Becs Gentry: technological brain over here.
Rob Simmelkjaer: I need you guys to put my heart through something like that.
Becs Gentry: Yeah, same.
Rob Simmelkjaer: And just help me figure out exactly how much coffee
Rob Simmelkjaer: I should have before a race. What exactly I should do, because I would love
Rob Simmelkjaer: to know how my heart responds. Forget about running, just
Rob Simmelkjaer: like other stuff. You know?
Haley Price: Well, I mean, and that's truly the future of why we're doing
Haley Price: this. I think, Becs, to your original question is like, why are we
Haley Price: doing this? We're doing this as a showcase, not just
Haley Price: for sport and to get folks to run faster. Again,
Haley Price: a good byproduct, but really as a showcase of where
Haley Price: healthcare can go. And the ultimate goal is to create
Haley Price: a digital twin of a human. And we think that
Haley Price: we're all going to have a digital twin of ourselves
Haley Price: in our pocket that's going to have all our health
Haley Price: information from birth to death. And then all the information,
Haley Price: even from where you live and the air quality, your
Haley Price: nutrition intake, how well you slept. It's all going to
Haley Price: inform your digital twin and then be able to make
Haley Price: not just real time coaching updates for your run the
Haley Price: next morning, but real time preventative healthcare updates as well.
Rob Simmelkjaer: You know Becs, as we at Road Runners try to get more
Rob Simmelkjaer: technologically advanced. Of course, we do everything we can do
Rob Simmelkjaer: as a little nonprofit in New York City, but having
Rob Simmelkjaer: partners like TCS with the app, or Peloton, by the
Rob Simmelkjaer: way, with what you guys are doing, that's really what's
Rob Simmelkjaer: helping us move the ball forward. And for those who
Rob Simmelkjaer: haven't had a chance to experience it yet, and by
Rob Simmelkjaer: the way, I haven't experienced it yet, but I am
Rob Simmelkjaer: dying to get on a Peloton treadmill to see this
Rob Simmelkjaer: experience that's been created by your colleagues of really running
Rob Simmelkjaer: the marathon through Peloton.
Becs Gentry: Absolutely. We were so, so lucky to partner with New
Becs Gentry: York Road Runners last year. And we have a New
Becs Gentry: York Road Runners collection on Peloton, it's a series of
Becs Gentry: scenic classes shot on the course last year. It was
Becs Gentry: kind of before the race actually started. I don't remember
Becs Gentry: because I was really nervous for doing my job that
Becs Gentry: day. But basically it offers the chance for our Peloton
Becs Gentry: members and users to experience the magic of the TCS New
Becs Gentry: York City Marathon course without having to go out and
Becs Gentry: run it themselves, because we all understand a marathon isn't
Becs Gentry: for everybody. It is a huge undertaking. And they are 30-
Becs Gentry: minute classes that can be taken back to back, so
Becs Gentry: you get the whole course, or if you just want
Becs Gentry: to do one a month, your own time, you can
Becs Gentry: digest it. If you have a favorite part of the
Becs Gentry: course from having run it, you can do that over
Becs Gentry: and over again. And it kind of, we try our
Becs Gentry: very best with technology to mimic the fluctuations of the
Becs Gentry: inclines of the bridges, obviously not the downhills too much.
Rob Simmelkjaer: That's what I think is cool. You hit a hill
Rob Simmelkjaer: and that treadmill is going to adjust to that (inaudible) .
Becs Gentry: Exactly, and it gives you, it's a hilly course, it is
Becs Gentry: demanding. So we try and give you the experience as
Becs Gentry: closest possible at this point in technology's to experience the
Becs Gentry: course. And hopefully, maybe it might inspire some people to
Becs Gentry: apply for another race.
Rob Simmelkjaer: Haley, do you think you want to maybe give them-
Haley Price: I'm going to come out of retirement.
Rob Simmelkjaer: Yeah, come out of retirement.
Becs Gentry: Yeah, on the tread. You can try it on the treat first.
Rob Simmelkjaer: Give the TCS New York City Marathon another shot on a treadmill.
Haley Price: Why not?
Becs Gentry: 72 and a half hours on the tread.
Haley Price: Oh yeah, no big deal.
Becs Gentry: There we go.
Rob Simmelkjaer: Worst case scenario, you're at home. So you know what? You step
Rob Simmelkjaer: off the treadmill and you go have a drink in
Rob Simmelkjaer: your kitchen. Right? So it couldn't be so bad.
Becs Gentry: Absolutely.
Haley Price: All right, I'm in.
Becs Gentry: Yay.
Rob Simmelkjaer: All right, let's make this happen.
Becs Gentry: We will.
Rob Simmelkjaer: Haley, we are constantly talking about where to go next
Rob Simmelkjaer: with technology and running. You talked about the app. We
Rob Simmelkjaer: have lots of big plans for that app going forward,
Rob Simmelkjaer: which I won't talk about today. But lots of things
Rob Simmelkjaer: we want to do with you all on the app
Rob Simmelkjaer: and other things to give our runners more and more
Rob Simmelkjaer: tools to be their best, and have the best experience
Rob Simmelkjaer: they can have as a runner. What do you all
Rob Simmelkjaer: at TCSC as kind of the technologies going forward that
Rob Simmelkjaer: will most impact the sport of running?
Haley Price: Oh, well, let me pull out ChatGPT. No, I'm just
Haley Price: kidding. To answer this question, I think one I would
Haley Price: bucket in a few different areas. I think I talked
Haley Price: a lot about AI and data and how AI will
Haley Price: be able to analyze the vast amounts of personal health
Haley Price: data to really give you the most optimal running and
Haley Price: training experience. I mean, we're already seeing AI play into
Haley Price: coaching apps like Runna, right? And, but I think we're going
Haley Price: to see a lot more of that hyper- personalized coaching
Haley Price: plans and whatnot to help make sure you're running your
Haley Price: best races. I think another bucket that I would put
Haley Price: out there is recovery technologies. And it's already come so
Haley Price: far with just at- home massage devices, and different kind
Haley Price: of compression gear, and even the carbon plating in the
Haley Price: shoes to make sure that you're recovering faster because the
Haley Price: faster you're recovering, the faster you're out there improving your fitness
Haley Price: as well. And then the last one is just around
Haley Price: wearables, smart fabrics, implantables. So we talked a lot about
Haley Price: the data. Well, how do you get the data to
Haley Price: begin with? You have all... Everything you're going to wear
Haley Price: is going to have sensors in it, right? So maybe
Haley Price: your shirt will be self- cooling. You get too hot,
Haley Price: it's going to cool you down and it's going to
Haley Price: automatically adjust. Your running shoes are going to tell you that
Haley Price: you're about to be injured, right? I still look at
Haley Price: the bottom of my shoes, I'm like, oh, the tread's
Haley Price: gone, I'm about to be injured. Well, your shoes are going to be able to tell
Haley Price: your smart watch that, or your smart device that and then
Haley Price: you'll know. But what I find actually most fascinating is how
Haley Price: technology is really revolutionizing sustainability, in terms of gear and
Haley Price: we're seeing a lot more shifts in kind of consumer
Haley Price: spending and whatnot. Repurposing, upcycling, extending the lifespan of shoes
Haley Price: and gear and whatnot. Because the longer you're able to
Haley Price: wear these shoes, the less they're in landfills or being
Haley Price: recycled and whatnot. And I saw a really fascinating exhibit
Haley Price: at the Portland Art Museum. It was called Future Now:
Haley Price: Virtual Sneakers to Cutting Edge Kicks, and it had 60
Haley Price: different futuristic designs for all kinds of running shoes, sneakers,
Haley Price: athletic gear and more. And I love the one where you
Haley Price: could grow your own shoe using a mushroom substrate and
Haley Price: a cast of your foot, and it was wild. It was
Haley Price: totally wild, but I was like, this is the future. We're going
Haley Price: to be not building shoes, we're going to be growing
Haley Price: them at home. And then you'll be able to compost
Haley Price: them later on.
Becs Gentry: Love that. I'm down for that.
Rob Simmelkjaer: You're going to grow your own shoes?
Becs Gentry: Yeah, I'll do it.
Rob Simmelkjaer: I think I'd like to try that.
Becs Gentry: (inaudible) .
Rob Simmelkjaer: I don't know if I trust myself. I don't have
Rob Simmelkjaer: a green thumb. I feel like if I grow my
Rob Simmelkjaer: own shoe, it's going to go horribly wrong and my
Rob Simmelkjaer: sole's going to come right off at the mile five mark,
Rob Simmelkjaer: and then I'm going to be running barefoot, which is
Rob Simmelkjaer: not... Some people do that, but I don't really want
Rob Simmelkjaer: to do that.
Haley Price: No, I don't want to do that either. I think
Haley Price: we're a good five to 10 years away from all of that at
Haley Price: this point, but it's nice to think about what the future
Haley Price: could look like.
Becs Gentry: Absolutely. Wow. Thank you so much, Haley. Wow.
Rob Simmelkjaer: I love it. It's really cool. And listen, anybody out there
Rob Simmelkjaer: who has run the TCS New York City Marathon, who
Rob Simmelkjaer: has followed somebody else on it on our app, or
Rob Simmelkjaer: who aspires to run it, you have TCS to thank
Rob Simmelkjaer: because they are a huge part of what makes that
Rob Simmelkjaer: event possible and what makes it so special, especially when
Rob Simmelkjaer: it comes to the technology point of view. So Haley,
Rob Simmelkjaer: on behalf of all of our runners, our staff, thank
Rob Simmelkjaer: you so much for everything you guys do. Thanks for
Rob Simmelkjaer: being with us today. It's great to have you here
Rob Simmelkjaer: and to be a part of this Fast Company 2024
Rob Simmelkjaer: Innovation Festival with us. Thank you.
Haley Price: Thank you so much.
Rob Simmelkjaer: Now to the final part of our show, the Meb Minutes.
Meb Keflezighi: Week 10, strength is key. During my training, I've found
Meb Keflezighi: that strength training is a game changer. Incorporating core exercises
Meb Keflezighi: and leg workout helped me avoid injuries and improve my
Meb Keflezighi: running form. Embrace strength training. It is not just for sprinters,
Meb Keflezighi: but essential for marathon too. Body weight training is very
Meb Keflezighi: important. Core drills, bonding are crucial. You want the body
Meb Keflezighi: to be efficient and as straight line as possible. So
Meb Keflezighi: when you're fatigued, you're not bending over or be able
Meb Keflezighi: to just not be as efficient. So, core exercise is
Meb Keflezighi: important. I used to do it every single day, five
Meb Keflezighi: days a week, six days, week, except on my long
Meb Keflezighi: run. So stick to a routine where you can work
Meb Keflezighi: on your strength because it will help you be more efficient.
Rob Simmelkjaer: Becs, it's been so much fun to see some live
Rob Simmelkjaer: faces here in the run center to talk tech and get
Rob Simmelkjaer: ready for a big couple of weeks in running.
Becs Gentry: Oh yeah, here we go. Here you go
Rob Simmelkjaer: Here we all go, here we all go. I want to thank everybody
Rob Simmelkjaer: out there for listening. I want to wish everybody luck.
Rob Simmelkjaer: If you're running the Bronx this weekend, have a great
Rob Simmelkjaer: time. I will be there. I'll see you at the starting line
Rob Simmelkjaer: or the finish line, can't wait for that. And as
Rob Simmelkjaer: always, if you liked this episode, please go ahead, subscribe,
Rob Simmelkjaer: rate, leave us a tech idea. If there's something you'd
Rob Simmelkjaer: like to see from the tech point of view, maybe a feature
Rob Simmelkjaer: you'd like to see on the TCS New York City
Rob Simmelkjaer: Marathon app. Put it in the comments, I'll send it
Rob Simmelkjaer: to Haley and say, " Let's do this right now. We
Rob Simmelkjaer: need this." I wouldn't do that, or maybe I would. Maybe I would.
Haley Price: That's okay. I'm in, send me it. Send me the
Haley Price: notes all the time. We want to hear it.
Rob Simmelkjaer: We love the thoughts, we love the ideas out there, so make sure
Rob Simmelkjaer: you do that, rate it. And thanks again as always
Rob Simmelkjaer: for listening to the show. As we say every week,
Rob Simmelkjaer: enjoy the miles. We'll see you next week.