S1: Welcome to business and the podcast for people making it
S1: all happen. Running a successful business completely takes over your life,
S1: but I'm a believer that there is still room for
S1: some ands like health, wealth, beauty, and maybe even some fashion.
S1: On this podcast, I'll share with you what's working for
S1: scaling my nine figure business while keeping you up to
S1: date on the latest trends, news and fun finds. This
S1: is a place for business and let's dive in.
S2: If you're ambitious but lazy, here is the harsh truth
S2: no one's coming to save you. These are the nine
S2: truths that help me transform my life. From being a
S2: broke student to $1 million business owner. And this is
S2: exactly what it takes to stop procrastinating and take action
S2: to build the life that you've always dreamed of. So
S2: let's get into it. My first truth is that procrastination
S2: is just fear in disguise. This is so controversial, but
S2: laziness isn't real. It is just made up in your head.
S2: There are no lazy people. You are not born lazy.
S2: Think of little kids. When kids are just being kids,
S2: they have energy. They have enthusiasm. They're excited to go
S2: figure out what's on the table or play with Mom
S2: or dad's hair. Kids are naturally excited and enthusiastic, but
S2: something starts to happen later in life its losses, its challenges,
S2: its difficulties, and its all these ideas that create this
S2: distraction for us. Where we start to think, hey, maybe
S2: we're just lazy. You're not lazy. You have to stop
S2: telling yourself that. You just need to get really clear
S2: on what your goals are so that you're able to
S2: get out of this slump of quote unquote, laziness and
S2: take action to create the life that you want. And
S2: this simple thought process shift changes everything. Because if you
S2: stop identifying yourself as a lazy person, you're not going
S2: to be lazy any longer. You're just going to start
S2: taking action because that's actually who you're meant to be.
S2: And when you take a deeper look at laziness, it's
S2: likely very connected to your fears. What are you scared of?
S2: Are you scared of failing? Are you scared of not
S2: getting what you want? Are you scared of not being
S2: able to be the person that you've always dreamed of
S2: being or taking the shot and missing. If you can
S2: attack the fear and remove the label, you're free to
S2: just create in life. You're free to take action in life.
S2: So recognizing the sphere is the first step to eliminating it.
S2: When you expose the fear behind your procrastination, you take
S2: away its power. Next is truth number two, which is
S2: laziness is just a habit and habits can be replaced.
S2: This is the fastest way to kill laziness. Be so
S2: busy that you don't have time to be lazy. Your
S2: greatest tool in killing your laziness is actually scheduling things
S2: on your calendar. I know it sounds silly and maybe
S2: even stupid. Why would I use my calendar to kill
S2: my laziness? Because if you are forcing yourself to go
S2: do something, you have a block of something that you
S2: have to do on your calendar. You're increasing your likelihood
S2: that you're going to do this. And white space on
S2: your calendar is the devil. If you have white space,
S2: that gives you the opportunity to be lazy. But when
S2: you have dinners to go to, when you have work
S2: to go to, when you have a workout to go to.
S2: You can't be lazy because you have a place to be.
S2: You have some place to go. So this kills your
S2: laziness just by being able to use your calendar to
S2: have space marked off to say, I'm going to do
S2: this thing. And the double hack on this is schedule something.
S2: During the times that you know you tend to be lazy.
S2: For me, this looks like laziness. Late at night from
S2: 8 to 1030. It would be very easy for me
S2: to just binge some Real Housewives to maybe go on
S2: TikTok for too long. Check out the gram. Instead of
S2: doing that, I'm going to schedule something that I have
S2: to do from eight until ten. Why? Because then I
S2: don't have that opportunity to be lazy. I have someplace
S2: to go. I have something that I need to do.
S2: These things could be meetings. They could be a workout.
S2: It could be going out and seeing friends that can
S2: help you with your goals. And you guys are collaborating
S2: on something, anything that would require you to get out
S2: of your bed or wherever your laziness spot is and
S2: actually go do something that's producing, that's getting you closer
S2: to your goals. And remember, momentum is the key to
S2: overcoming an action. Even a ten minute workout or a
S2: ten minute walk rewires your brain to take action. My
S2: third truth is that your environment is everything. Your closest
S2: friends might be ruining your life, and if you want
S2: to win, you have to surround yourself with winners. I
S2: had to take a good, hard look at the people
S2: that I was spending time with, and people who allowed
S2: me to make excuses for why I wasn't further along,
S2: and some of them who might have even laughed at
S2: the ambitions and the goals and the dreams that I had,
S2: and I had to say, are these people helping me
S2: get to where I want to go? And when I
S2: really looked at my friends, some of them were antagonistic.
S2: Some of them really did make fun of me or
S2: laugh at me or subtly put me down. However, when
S2: I really look back and analyze what happened when I
S2: had to cut off some of my friends in order
S2: to get to where I am today, it had nothing
S2: to do with them being bad people. It had everything
S2: to do with. I didn't feel good about myself when
S2: I was spending time with them, because I knew I
S2: could have been spending my time in a better place,
S2: in a more productive place. Instead of feeling compelled to
S2: go to dinner on a Friday night, have some drinks,
S2: have a little gossip session. I really realized that that
S2: time could have been used to get me closer to
S2: where I wanted to be, and I kept making these
S2: excuses that I didn't have time to practice being a
S2: public speaker, or I didn't have time to learn about
S2: money and how the financial system worked. But when I
S2: really looked at my time, it was like, outside of work,
S2: where am I spending it? Oh, I'm spending it with
S2: my friends and I love my friends, and most of
S2: my friends are pretty awesome and fantastic, and they're good people.
S2: But that doesn't mean that I can use the fact
S2: that I feel compelled to spend time with them as
S2: a reason to not get closer to where I'm trying
S2: to go. So for quite a long period, I just
S2: had to say, I can't hang out right now and
S2: it's not you, and it really isn't you. It's actually
S2: me because I had these ambitions. But I can't be
S2: ambitious and continuing to do what I'm doing and get
S2: to where I'm trying to go. One of these things
S2: have to give, and at the time I realized my
S2: ambitions were more senior. They were more important to me
S2: than the comfort that I felt with my friends. And
S2: if my friends were real friends, they would support me
S2: in this. If they weren't real friends, they weren't going
S2: to support me and therefore they weren't real friends. So
S2: what the frick am I doing spending time with them anyway?
S2: So if you're serious about your goals, don't blame it
S2: on your friends for why you're not going to get there.
S2: Reprioritize your time and your real friends will stick with
S2: you in that process. The fourth truth is definitely one
S2: that you've heard before. Discipline beats motivation every time you
S2: are still stuck because you're waiting for motivation. This is
S2: what you have to do. You have to treat success
S2: like it is your job, like you have something that
S2: you have to show up for no matter what. It
S2: is your responsibility and you take steps every single day
S2: in order to get to where you're trying to go.
S2: My favorite quote from Grant Cardone is success is your duty,
S2: Obligation and responsibility. You have a responsibility to be successful.
S2: Think of how irresponsible it is to be lazy. Sometimes
S2: I have to tell myself this. I'm like, Natalie, you could,
S2: on a Saturday morning just be hanging out in your house.
S2: You build this house for four years. It would be
S2: really cool to just, like, enjoy it. Maybe go in
S2: the pool that you've never swam in before. That'd be
S2: freaking awesome. But wait a second, I have to be successful.
S2: There's a lot of people who are depending on me,
S2: and even if you don't think so today, there are
S2: actually a lot of people who are depending upon you.
S2: And if you can't figure out this laziness piece, if
S2: you can't figure out how to actually make your ambitions
S2: your reality, you're gonna feel really crappy about yourself eventually.
S2: Because if you know that you are capable of doing something,
S2: doing that thing and being successful at it is your duty,
S2: should be your obligation, and should be your responsibility to
S2: actually create this in your life so that you can
S2: be an example for other people. Next up is truth
S2: number five, which is if you don't control your time,
S2: someone else will. If you feel like every day is
S2: too short to accomplish your to do list, then watch this.
S2: You have to start to control your time. Back in
S2: the day, I used to waste hours that probably accumulates
S2: to days, if not months of time on Netflix, on YouTube,
S2: on TikTok, on Instagram. Having pointless conversations with people that
S2: didn't actually help me get to where I want to go.
S2: And I did this because I didn't realize that my
S2: most valuable asset is my time. And the cold, hard
S2: truth is that if you don't take control of your schedule,
S2: you'll wake up in five years from now, ten years
S2: from now, maybe on your deathbed realizing, where the heck
S2: did my potential go? I just wasted all of this time.
S2: Now I am married to somebody who is 25 years
S2: older than me. He is the love of my life.
S2: He is my best friend, and it was a terrifying
S2: decision to decide to marry him because I thought about
S2: what on earth am I going to do when I'm
S2: 65 years old? It is very likely, from a statistical
S2: standpoint that my husband will no longer be around. This
S2: urgency created a fire under me because it just made
S2: me realize every day. Looking at him that time is short.
S2: I won't always have him around. Therefore, how am I
S2: spending my time today to create what we want to
S2: build together? And you don't necessarily have to marry somebody
S2: who's older than you, or have somebody die in order
S2: for you to just live life like this, to where
S2: you take your time seriously and you recognize that it
S2: is short and you maybe get a little fearful and
S2: maybe a little bit sad every once in a while
S2: thinking about how quickly time is moving. Because you can
S2: use those feelings, and you can use those emotions to
S2: drive you to do important stuff and to make action
S2: and to take risks and to move from, hey, I'm
S2: lazy and I just don't feel like it to I
S2: got to get going because time's going away. So you
S2: have to remember that you control your time. My sixth
S2: truth is this your brain is wired for instant gratification
S2: and it's making you weak. Your phone is keeping you
S2: broke because when you use your phone every single day
S2: for that little dopamine hit, that little scroll, that little
S2: anticipation of what the next thing is, you're getting distracted
S2: and it's creating this laziness. It's forcing you to just
S2: continue to look over here instead of making progress on
S2: what's important. So how do you rewire your brain for
S2: the dopamine hit to be progress towards your goal versus
S2: the distractions on your phone? Endlessly scrolling and quick dopamine hits,
S2: it makes it harder to focus and take real action.
S2: This was my hack. In order to overcome this, I
S2: recognize that me being addicted to social media was what
S2: was keeping me away from taking action on my goals.
S2: So I put a new rule in place, and my
S2: rule was I wasn't allowed to consume social media until
S2: I had created on social media. I still believe that today.
S2: Wherever you are watching this right now. We are in
S2: the greatest time for content creation. There is no reason
S2: that you can't get to where you're trying to go
S2: in the easiest path forward, and the easiest path possible
S2: just by creating content, sharing your story, bringing people into
S2: what you do every single day so you can get
S2: known for being an awesome communicator and putting your message
S2: out there, putting your thoughts out there. It is such
S2: a valuable skill. So instead of scrolling and consuming, you
S2: have to switch your mindset to creation first, and then
S2: you get the dopamine reward. Because you did that action,
S2: you created content before you consume content. I'm not saying
S2: don't go on social media. I still love to go
S2: on social media, but I create a crap ton of
S2: content every single day so that I feel good about
S2: going on social media. It's like my little reward every
S2: single day that I get to see what other people
S2: are doing. Not because I'm desperate to go see them
S2: and I'm desperate to go have this dopamine rush. No,
S2: it's because I created great content. I put myself out there.
S2: Now is that reward. I get to watch other people
S2: do the same thing. So the fastest way to break
S2: your addiction is to replace consumption with creation. And that
S2: brings us to the seventh truth. And this is a
S2: hard one. Nobody cares about you until you have results.
S2: If people aren't taking you seriously, it's because you don't
S2: have results. If you haven't done anything important or accomplished something,
S2: huge people have no reason to listen to you. This
S2: is a hard pill to swallow. I always imagine what
S2: it would be like to have Taylor Swift or Kim
S2: Kardashian walk into one of our boardrooms. Would anybody not
S2: be asking them their opinion? Would anybody not take their
S2: direction seriously? No. Everybody is going to listen, pay attention.
S2: They're going to sit up differently. They're going to perpetuate
S2: in certain ways. They're just going to like focus. Why?
S2: Because Taylor Swift and Kim Kardashian, despite what your opinions
S2: might be about them, they've done big shit. You know
S2: them and they've created an impact. So when you think
S2: about the fact that nobody cares about your opinion. No
S2: one's interested in what you have to say. You just
S2: get the opportunity to go from obscurity and no one
S2: caring to creating real results in something so that people
S2: will actually listen to you because they know that you're
S2: an expert in something. They know that they can take
S2: you seriously. They know that they can trust you to
S2: achieve a result. If you're just some random person talking
S2: about your opinions, I'm sorry, I just have to tell
S2: you how it is. Your opinions don't mean a lot
S2: until you have stats, and no one cares about your
S2: story until they see your stats. I think back to
S2: the time that I found Elena Cardone on the internet.
S2: I imagined what it would be like to be her friend,
S2: and I had to take a hard look at myself
S2: because I was not the type of person at that
S2: time that Elena Cardone would hang out with. I couldn't
S2: wake myself up in the morning. I wasn't working out
S2: or in great shape. I didn't have many stats to
S2: be able to share. Hey, this is this cool thing
S2: that I'm doing. She had all of these cool things
S2: that she had going on in her life, and I
S2: didn't have a lot of things that I'd created in
S2: my life yet that I could be really proud of.
S2: And so I started to become the The person that
S2: I would need to be in order to be friends
S2: with her, because I had this goal of being friends
S2: with her. Do you ever find people on the internet
S2: where you're like, man, I would love to hang out
S2: with this person. Well, imagine who you have to be
S2: in order to hang out with that person. What cool
S2: stuff would you have to have going on in your life?
S2: What important decision are you making or product are you
S2: creating where someone would be like, oh, I can take
S2: that person seriously. Even on your social media, if I
S2: was to look you up on social right now, what
S2: are you posting about? What kind of content are you creating?
S2: Is it cool? Is it interesting? Are you putting yourself
S2: out there? Are you quiet? Are you silent? Do you
S2: do nothing? It really represents who you are and the
S2: type of impact that you want to make. And if
S2: you're talking about cool things and you're doing big things,
S2: guess what? People who are also doing big things want
S2: to be around you. But that requires stats. This is
S2: how you turn ambitiousness with laziness into action. You do
S2: it through consistency. If you started posting on social media
S2: every single day and you're putting yourself out there, you
S2: might not have great views and you might not have
S2: great engagement, but it is still respectable and is still
S2: a stat that you put out three pieces of content
S2: a day, and that you did that for two years straight.
S2: Eventually you would figure it out if you actually committed
S2: to doing that. But the point is that you have
S2: to start somewhere, and the stat when you're starting is
S2: the consistency. The consistency has to be in place because
S2: you don't have stats in other ways. But a stat
S2: in and of itself is the ability to be consistent,
S2: because most people aren't. They give up. They quit right
S2: after the fifth post, or maybe the 10th day of
S2: posting the 12th workout. They're like, I'm good, I'm out.
S2: I can't do this any longer. So consistency is the
S2: first thing that you have to work on. If you're
S2: really interested in going from being ambitious and lazy to
S2: ambitious and crushing your goals, the next truth is number eight,
S2: which is to stop guessing and learn from the best.
S2: Do not take advice from people whose life you wouldn't
S2: want to copy. My biggest hack for success is reading books,
S2: and I used to just read any random book that
S2: I like the cover of. I was that person. I
S2: would buy a book at Barnes and Nobles after perusing
S2: the aisles, just based off of what the cover looked like,
S2: I was like, oh, this one's fun. It's pink. It
S2: has cool font. And then I learned that information is
S2: not created equally. Just because something has a pretty cover
S2: to it does not mean that there is depth, does
S2: not mean that it actually works. Does not mean that
S2: I would want to follow what this person has to say.
S2: So you have to get over the vanity of the content.
S2: Does the person creating this advice? Does the person creating
S2: this method? There are so many people online giving real
S2: estate advice who have never bought successfully and sold successfully
S2: a piece of real estate. It's just their freaking opinion.
S2: You should never listen to those people, but they sound convincing.
S2: So when you think about leveling up from your lazy,
S2: broken mindset right now to actually getting to be ambitious
S2: and achieving what you want, not only are you reading books,
S2: but you're reading books about people or from people who
S2: have done what you are trying to do. This is
S2: the greatest hack. In order to skip steps to be successful,
S2: read books from people who have done big shit. That
S2: brings us to the final truth. Number nine. The best
S2: investment you will ever make is in yourself. Spend money
S2: on yourself and you will be successful. Now, I'm not
S2: talking about designer bags or fancy things. That's not the
S2: type of money that you need to spend on yourself.
S2: You need to spend money on yourself, to educate yourself,
S2: to get yourself skills that are valuable, that would allow
S2: you to make more money and to contribute at a
S2: higher level. Invest in you, invest in you, invest in you,
S2: and you will find that that investment is the greatest
S2: ROI that you can ever have. You can go from
S2: not knowing how to make $50,000 a year, to learning
S2: how to make $500,000 a year, to learning how to
S2: make $5 million a year. That would make more sense
S2: for you to learn those skills through investing in education
S2: and skills for yourself. Then you putting your money in
S2: somebody else's hands, like in a 401 K just for
S2: it to grow, maybe a two, three, 4% a year.
S2: That's growth in the thousands, but not in the millions.
S2: And that doesn't give you any confidence. You're letting somebody
S2: else grow your money. What if you could grow you?
S2: That would allow you to grow your money. And so
S2: this idea of investing yourself can look like books, courses, events, coaches.
S2: As soon as I learned that spending my money, which
S2: puts my attention on learning from people that have the
S2: life that I want, or who have a skill that
S2: I would like to acquire or possess. Some sort of
S2: knowledge that I just want to eat up and be
S2: able to leverage in my life. That this was the hack.
S2: My entire life changed, and just this hack of investing
S2: my money to get in proximity to these people. And
S2: I'm going to shoot you straight. Success is expensive, but
S2: so is not having the information or the tools for
S2: you to become successful. If you don't know how to
S2: make $1 million, the fact that you don't have that
S2: education if you're currently making $100,000, means that you've lost $900,000.
S2: So would it be worth it to you to invest
S2: $100,000 for you to learn how to make $1 million?
S2: So the opportunity cost of you not having this Mean,
S2: this information is more expensive than investing the money to
S2: get the education, to get the experience. But most people think,
S2: oh no, I need to save my $5,000. I can't
S2: possibly spend it on this course or this event, or
S2: this set of books or this education. It's ridiculous. Your
S2: mentality whenever you pick up a book or you educate
S2: yourself on anything, should be what is my expected return
S2: on this investment of my time and my money? Because
S2: if I'm going to invest $5,000 into something, I'm going
S2: to expect that I learn something and I pick up
S2: something that's going to make me $50,000. If I go
S2: into it thinking that I'm going to find $50,000 worth
S2: of value, I will find $50,000 worth of value. But
S2: if I go into it just thinking, oh, it'd be
S2: nice to learn something and you're casual about it, you're
S2: never going to find the thing that you're looking for.
S2: So when you're investing in books, it's important to do
S2: two things. The first, make sure that you actually know
S2: that the person that wrote the book has stats. The
S2: second thing that you're going to do is you're going
S2: to set your expected Return on the investment of your
S2: time and your money from that book or from that course.
S2: Because as soon as you do that, you will find
S2: what you are looking for, because you're specific and you're
S2: intentional about exactly what you need. Laziness and procrastination are
S2: robbing you of everything you say you want. So stop waiting.
S2: Stop making excuses. Decide. Move. Execute winners. Do not wait
S2: until they're ready. They start before they're ready. If you
S2: enjoyed this podcast, you are going to definitely not want
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S2: How do you fit business and all the other things
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