S1: Welcome back to Building Billions. Let's talk about the success elevator. Now,
S1: I know there's a bunch of quotes about there's no
S1: elevator to success. There's only stairs like stupid shit like that.
S1: That's not what we're talking about today. I heard this
S1: from a guy who recently sold his business for $2.2
S1: billion and is unbelievably successful and has created this success
S1: in all of the right ways through hard work. His
S1: story is unbelievable, but this particular part of the story
S1: at this particular thing that he does and thinks about
S1: as it relates to success, really has given me a
S1: framework for even some of the challenges that I'm working
S1: through with our team right now. And I just wanted
S1: to share this because it was mind blowing to me,
S1: and I would assume it would help you as well.
S1: So he describes life as an elevator. And if you
S1: think about the elevator to success. Everybody can go all
S1: the way to the top. There's nobody taking you out
S1: of the elevator. There's no cap on this elevator. But
S1: as the elevator goes up. People decide to get off.
S1: There's something interesting on floor four, and they choose to
S1: get out of the elevator. And when you see other
S1: people getting off at floor four, you might think, oh, well,
S1: that's the floor that I should be getting off at two.
S1: And so you convince yourself to get off of the
S1: elevator to success and hang out at floor four. Meanwhile,
S1: you have no idea that the penthouse is waiting for
S1: you up on floor 50 and the view is spectacular.
S1: The furniture is stunning. There's people who want to help
S1: you in and are going to help you do the
S1: things that you don't like to do in life. Well,
S1: floor four seemed like a great idea because everybody was
S1: getting off on it and you didn't have to stay
S1: in this uncomfortable elevator because let's just be honest, most
S1: elevators that you get into, it's not like you're having
S1: a bunch of fun in the elevator. You're thinking, oh, shoot,
S1: is this thing going to stop moving at some point?
S1: Am I going to get trapped? Then you start to
S1: feel like it's a little hot and stuffy. It's likely
S1: that your phone is not working in the elevator so
S1: you're not entertained. You're standing next to strangers that you
S1: don't know, and most people just don't even engage with
S1: other people in an elevator. Spending time in an elevator
S1: is not most people's ideal scene, but if you continue
S1: to stay on this elevator to success and you went
S1: to floor ten and 11 and 12 and 13 and
S1: you watch people get off because you think because they
S1: think that that's what's available to them. They're like, I'm
S1: good with for 12 floors. 12 is amazing and that's
S1: okay for them. But if you know that you want
S1: something more than floor 12 and you have this inkling that, like, man,
S1: I think there's a penthouse here and what would that
S1: look like? And I think I deserve to live in
S1: a penthouse because if somebody else does, why can't I
S1: do what it takes? And why can't I stay in
S1: this elevator? And so you watch people get off this elevator,
S1: and these people are likely friends of yours, family members
S1: of yours. And it's going to be very tempting to
S1: just follow them and to do what they're doing, all
S1: because they're comfortable at a different level than you're comfortable.
S1: And so this analogy has just like, first of all,
S1: it's given such a good visual to me of what
S1: success really looks like, because you you start to think
S1: that maybe everybody else around you is doing the right
S1: thing and that you're crazy for going after your goals.
S1: I was actually just talking to a woman yesterday at
S1: the nine figure boardroom event that we just wrapped up.
S1: That was fricking fantastic. You should go to the next one. Uh,
S1: it was unbelievable. It was one of the best audiences
S1: we've ever had. Every client I met was just amazing.
S1: And we brought in people who have created nine figure businesses.
S1: So over 100 million in revenue, many of them over
S1: a billion in net worth. And they were just sharing
S1: what they've learned, what they've done. The event is amazing.
S1: You can go to avengers.com/boardroom to come to the next one.
S1: We're having one coming up here and just a little while.
S1: So definitely be on the lookout for that. You would
S1: not want to miss it because it was honestly life changing. Uh,
S1: but I was talking to this woman just yesterday afternoon,
S1: and she was telling me that they've her and her
S1: husband have been successful and they've done a lot of
S1: great things and created a lot of wealth. But they're
S1: at this phase in their life where most people are
S1: telling them to slow down and tell them that they
S1: have enough. And why continue to work? They should be
S1: comfortable and happy and and do these fun things. And
S1: there's nothing wrong with doing fun things. There's nothing wrong
S1: with going to charity events or taking trips and enjoying
S1: moments of your life. But I really do believe that
S1: people who have the potential to go to floor 50,
S1: like why get off at floor 12 if you know
S1: that floor 50 is what's waiting for you and this
S1: elevator to success? Like they're just there. They're influenced by
S1: the people who are at floor 12. And she said,
S1: it's so refreshing. She started crying. She's like, it's so
S1: refreshing to be around people who understand and are supportive
S1: of my desire to go to floor 50. It's not
S1: exactly how she said it. She wasn't using the elevator
S1: success or the success. The success elevator is where she
S1: wanted to go. But just this understanding in life that
S1: it's okay that other people are getting off the floor
S1: 12 because that's what their expectation of life is. But
S1: if you do have this higher expectation, you don't have
S1: to apologize for it. You don't have to be influenced
S1: by other people who have made that choice. You can
S1: keep going, and there are other people who are making
S1: the choice to go to that next level, but there's
S1: fewer of them. There's more people who are at floor
S1: 12 and for 15 or for five and they're like,
S1: I'm good. I love it here. This condo is amazing.
S1: Because they don't have the desire or interest in going
S1: to floor 50. But if you have the desire, have
S1: the belief that you want to go there and that
S1: that's available to you and it's exciting and what you
S1: want in this lifetime, don't let people who are getting
S1: off at 412 convince you that you have the same
S1: goals and desires that they do. You. Don't you want
S1: something different for your life? And that's okay. It is
S1: more than okay. It's actually a wonderful thing. And the
S1: more you spend time with people who are comfortable getting
S1: off at 412, the more you might think that you
S1: don't really need to do what it takes to stay
S1: in the elevator and to be uncomfortable, and to have
S1: less people, and to maybe be lonely and to put
S1: sacrifices and time in like it's going to be harder
S1: the more you spend time with those people or you're
S1: going to succumb. And I never want you to succumb.
S1: I know you don't want to succumb. So this elevator
S1: to success, my challenge for you today is what are
S1: you shooting for? What floor do you think you deserve?
S1: Are you a floor 12 person? You think? In floor
S1: 30 is what's available to you? Are you all in
S1: and thinking, man 450 is where I'm supposed to be.
S1: I'm not going to let anybody stop me from getting there. Well,
S1: if you're a floor 50 person, I'm with you, I
S1: support you. And even if you're a floor 12 person. Okay.
S1: That's cool. That's what you want. You're looking for something
S1: different in life, and there's no need to be judgmental.
S1: I have no bias for somebody who chooses to get
S1: off at 12th floor or floor 12. But if you
S1: know that you are not a floor 12 person and
S1: you're a floor 50 person, but you're getting off the
S1: floor 12, that's where. We got a talk and. Don't
S1: be reasonable. That's my motto for 2024. Do not be reasonable.
S1: It's easy to be reasonable. It's popular to be reasonable.
S1: It just kind of happens. You just get influenced by
S1: other people. No one's really rooting for you, supporting you,
S1: telling you that you are capable of doing something different
S1: and quite honestly demanding that you do create something different than.
S1: What you're currently producing, what you're currently expecting out of
S1: your life. But I'm here to tell you don't get
S1: off the floor 12. No matter how uncomfortable, how hot,
S1: how sweaty, how just difficult. Riding that elevator and staying
S1: on your course is. You owe it to yourself to
S1: stay on that course. If you enjoyed this episode of
S1: Building Billions, it would mean. The world to me. If
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S1: has grown and will continue to grow. I appreciate you.
UU: See you next time.