WEBVTT - Building Billions Success Elevator 0:00:07.730 --> 0:00:15.830 Welcome back to Building Billions. Let's talk about the success elevator. Now, 0:00:15.830 --> 0:00:17.960 I know there's a bunch of quotes about there's no 0:00:17.960 --> 0:00:21.740 elevator to success. There's only stairs like stupid shit like that. 0:00:21.739 --> 0:00:24.200 That's not what we're talking about today. I heard this 0:00:24.200 --> 0:00:28.010 from a guy who recently sold his business for $2.2 0:00:28.010 --> 0:00:33.950 billion and is unbelievably successful and has created this success 0:00:33.950 --> 0:00:36.740 in all of the right ways through hard work. His 0:00:36.740 --> 0:00:40.879 story is unbelievable, but this particular part of the story 0:00:40.880 --> 0:00:43.310 at this particular thing that he does and thinks about 0:00:43.310 --> 0:00:47.330 as it relates to success, really has given me a 0:00:47.330 --> 0:00:51.260 framework for even some of the challenges that I'm working 0:00:51.260 --> 0:00:55.010 through with our team right now. And I just wanted 0:00:55.010 --> 0:00:57.230 to share this because it was mind blowing to me, 0:00:57.230 --> 0:00:59.810 and I would assume it would help you as well. 0:01:00.430 --> 0:01:05.200 So he describes life as an elevator. And if you 0:01:05.200 --> 0:01:12.270 think about the elevator to success. Everybody can go all 0:01:12.270 --> 0:01:15.270 the way to the top. There's nobody taking you out 0:01:15.270 --> 0:01:18.960 of the elevator. There's no cap on this elevator. But 0:01:18.959 --> 0:01:23.970 as the elevator goes up. People decide to get off. 0:01:23.970 --> 0:01:29.520 There's something interesting on floor four, and they choose to 0:01:29.520 --> 0:01:32.310 get out of the elevator. And when you see other 0:01:32.310 --> 0:01:35.399 people getting off at floor four, you might think, oh, well, 0:01:35.400 --> 0:01:38.429 that's the floor that I should be getting off at two. 0:01:38.430 --> 0:01:40.530 And so you convince yourself to get off of the 0:01:40.530 --> 0:01:46.030 elevator to success and hang out at floor four. Meanwhile, 0:01:46.030 --> 0:01:49.930 you have no idea that the penthouse is waiting for 0:01:49.930 --> 0:01:54.700 you up on floor 50 and the view is spectacular. 0:01:54.700 --> 0:01:58.270 The furniture is stunning. There's people who want to help 0:01:58.270 --> 0:02:01.270 you in and are going to help you do the 0:02:01.270 --> 0:02:04.930 things that you don't like to do in life. Well, 0:02:05.230 --> 0:02:08.710 floor four seemed like a great idea because everybody was 0:02:08.710 --> 0:02:11.019 getting off on it and you didn't have to stay 0:02:11.020 --> 0:02:14.410 in this uncomfortable elevator because let's just be honest, most 0:02:14.410 --> 0:02:17.680 elevators that you get into, it's not like you're having 0:02:17.680 --> 0:02:21.010 a bunch of fun in the elevator. You're thinking, oh, shoot, 0:02:21.010 --> 0:02:23.110 is this thing going to stop moving at some point? 0:02:23.110 --> 0:02:25.210 Am I going to get trapped? Then you start to 0:02:25.210 --> 0:02:27.040 feel like it's a little hot and stuffy. It's likely 0:02:27.040 --> 0:02:29.560 that your phone is not working in the elevator so 0:02:29.560 --> 0:02:32.800 you're not entertained. You're standing next to strangers that you 0:02:32.800 --> 0:02:36.100 don't know, and most people just don't even engage with 0:02:36.100 --> 0:02:39.580 other people in an elevator. Spending time in an elevator 0:02:39.580 --> 0:02:43.840 is not most people's ideal scene, but if you continue 0:02:43.840 --> 0:02:46.840 to stay on this elevator to success and you went 0:02:46.840 --> 0:02:50.770 to floor ten and 11 and 12 and 13 and 0:02:50.770 --> 0:02:53.860 you watch people get off because you think because they 0:02:53.860 --> 0:02:57.460 think that that's what's available to them. They're like, I'm 0:02:57.460 --> 0:03:00.340 good with for 12 floors. 12 is amazing and that's 0:03:00.340 --> 0:03:03.640 okay for them. But if you know that you want 0:03:03.639 --> 0:03:08.919 something more than floor 12 and you have this inkling that, like, man, 0:03:08.919 --> 0:03:11.410 I think there's a penthouse here and what would that 0:03:11.410 --> 0:03:13.990 look like? And I think I deserve to live in 0:03:13.990 --> 0:03:17.290 a penthouse because if somebody else does, why can't I 0:03:17.290 --> 0:03:18.940 do what it takes? And why can't I stay in 0:03:18.940 --> 0:03:22.450 this elevator? And so you watch people get off this elevator, 0:03:22.450 --> 0:03:27.100 and these people are likely friends of yours, family members 0:03:27.100 --> 0:03:30.460 of yours. And it's going to be very tempting to 0:03:30.460 --> 0:03:33.579 just follow them and to do what they're doing, all 0:03:33.580 --> 0:03:38.170 because they're comfortable at a different level than you're comfortable. 0:03:38.830 --> 0:03:43.000 And so this analogy has just like, first of all, 0:03:43.000 --> 0:03:48.340 it's given such a good visual to me of what 0:03:48.340 --> 0:03:53.440 success really looks like, because you you start to think 0:03:53.440 --> 0:03:57.100 that maybe everybody else around you is doing the right 0:03:57.100 --> 0:04:00.700 thing and that you're crazy for going after your goals. 0:04:00.730 --> 0:04:03.040 I was actually just talking to a woman yesterday at 0:04:03.040 --> 0:04:06.730 the nine figure boardroom event that we just wrapped up. 0:04:06.730 --> 0:04:11.710 That was fricking fantastic. You should go to the next one. Uh, 0:04:11.710 --> 0:04:15.190 it was unbelievable. It was one of the best audiences 0:04:15.190 --> 0:04:19.779 we've ever had. Every client I met was just amazing. 0:04:19.779 --> 0:04:23.830 And we brought in people who have created nine figure businesses. 0:04:23.830 --> 0:04:29.409 So over 100 million in revenue, many of them over 0:04:29.410 --> 0:04:33.070 a billion in net worth. And they were just sharing 0:04:33.070 --> 0:04:36.039 what they've learned, what they've done. The event is amazing. 0:04:36.040 --> 0:04:40.750 You can go to avengers.com/boardroom to come to the next one. 0:04:40.750 --> 0:04:43.810 We're having one coming up here and just a little while. 0:04:43.810 --> 0:04:47.020 So definitely be on the lookout for that. You would 0:04:47.020 --> 0:04:51.190 not want to miss it because it was honestly life changing. Uh, 0:04:51.190 --> 0:04:53.980 but I was talking to this woman just yesterday afternoon, 0:04:53.980 --> 0:04:57.609 and she was telling me that they've her and her 0:04:57.610 --> 0:05:00.130 husband have been successful and they've done a lot of 0:05:00.130 --> 0:05:03.640 great things and created a lot of wealth. But they're 0:05:03.640 --> 0:05:06.070 at this phase in their life where most people are 0:05:06.070 --> 0:05:09.760 telling them to slow down and tell them that they 0:05:09.760 --> 0:05:14.120 have enough. And why continue to work? They should be 0:05:14.120 --> 0:05:18.640 comfortable and happy and and do these fun things. And 0:05:18.640 --> 0:05:21.219 there's nothing wrong with doing fun things. There's nothing wrong 0:05:21.220 --> 0:05:25.120 with going to charity events or taking trips and enjoying 0:05:25.120 --> 0:05:27.760 moments of your life. But I really do believe that 0:05:27.760 --> 0:05:32.109 people who have the potential to go to floor 50, 0:05:32.589 --> 0:05:34.659 like why get off at floor 12 if you know 0:05:34.660 --> 0:05:38.020 that floor 50 is what's waiting for you and this 0:05:38.020 --> 0:05:42.580 elevator to success? Like they're just there. They're influenced by 0:05:42.580 --> 0:05:45.099 the people who are at floor 12. And she said, 0:05:45.100 --> 0:05:48.489 it's so refreshing. She started crying. She's like, it's so 0:05:48.490 --> 0:05:55.270 refreshing to be around people who understand and are supportive 0:05:55.270 --> 0:06:00.279 of my desire to go to floor 50. It's not 0:06:00.279 --> 0:06:02.650 exactly how she said it. She wasn't using the elevator 0:06:02.650 --> 0:06:06.400 success or the success. The success elevator is where she 0:06:06.400 --> 0:06:10.779 wanted to go. But just this understanding in life that 0:06:10.779 --> 0:06:13.240 it's okay that other people are getting off the floor 0:06:13.240 --> 0:06:16.390 12 because that's what their expectation of life is. But 0:06:16.390 --> 0:06:19.870 if you do have this higher expectation, you don't have 0:06:19.870 --> 0:06:23.380 to apologize for it. You don't have to be influenced 0:06:23.380 --> 0:06:27.339 by other people who have made that choice. You can 0:06:27.339 --> 0:06:29.950 keep going, and there are other people who are making 0:06:29.950 --> 0:06:33.400 the choice to go to that next level, but there's 0:06:33.400 --> 0:06:37.630 fewer of them. There's more people who are at floor 0:06:37.630 --> 0:06:40.870 12 and for 15 or for five and they're like, 0:06:40.870 --> 0:06:45.430 I'm good. I love it here. This condo is amazing. 0:06:46.170 --> 0:06:49.290 Because they don't have the desire or interest in going 0:06:49.290 --> 0:06:54.719 to floor 50. But if you have the desire, have 0:06:54.720 --> 0:06:58.170 the belief that you want to go there and that 0:06:58.170 --> 0:07:01.710 that's available to you and it's exciting and what you 0:07:01.710 --> 0:07:05.100 want in this lifetime, don't let people who are getting 0:07:05.100 --> 0:07:08.460 off at 412 convince you that you have the same 0:07:08.460 --> 0:07:12.890 goals and desires that they do. You. Don't you want 0:07:12.890 --> 0:07:17.130 something different for your life? And that's okay. It is 0:07:17.130 --> 0:07:21.470 more than okay. It's actually a wonderful thing. And the 0:07:21.470 --> 0:07:24.770 more you spend time with people who are comfortable getting 0:07:24.770 --> 0:07:28.130 off at 412, the more you might think that you 0:07:28.130 --> 0:07:31.580 don't really need to do what it takes to stay 0:07:31.580 --> 0:07:34.670 in the elevator and to be uncomfortable, and to have 0:07:34.670 --> 0:07:37.280 less people, and to maybe be lonely and to put 0:07:37.280 --> 0:07:40.940 sacrifices and time in like it's going to be harder 0:07:40.940 --> 0:07:42.800 the more you spend time with those people or you're 0:07:42.800 --> 0:07:45.650 going to succumb. And I never want you to succumb. 0:07:45.650 --> 0:07:48.260 I know you don't want to succumb. So this elevator 0:07:48.260 --> 0:07:52.460 to success, my challenge for you today is what are 0:07:52.460 --> 0:07:56.260 you shooting for? What floor do you think you deserve? 0:07:57.430 --> 0:08:00.340 Are you a floor 12 person? You think? In floor 0:08:00.340 --> 0:08:04.870 30 is what's available to you? Are you all in 0:08:04.870 --> 0:08:07.780 and thinking, man 450 is where I'm supposed to be. 0:08:07.780 --> 0:08:11.250 I'm not going to let anybody stop me from getting there. Well, 0:08:11.250 --> 0:08:14.550 if you're a floor 50 person, I'm with you, I 0:08:14.550 --> 0:08:19.120 support you. And even if you're a floor 12 person. Okay. 0:08:19.120 --> 0:08:22.690 That's cool. That's what you want. You're looking for something 0:08:22.690 --> 0:08:27.490 different in life, and there's no need to be judgmental. 0:08:27.490 --> 0:08:30.910 I have no bias for somebody who chooses to get 0:08:30.910 --> 0:08:34.900 off at 12th floor or floor 12. But if you 0:08:34.900 --> 0:08:38.020 know that you are not a floor 12 person and 0:08:38.020 --> 0:08:39.819 you're a floor 50 person, but you're getting off the 0:08:39.820 --> 0:08:46.250 floor 12, that's where. We got a talk and. Don't 0:08:46.250 --> 0:08:52.070 be reasonable. That's my motto for 2024. Do not be reasonable. 0:08:52.370 --> 0:08:57.170 It's easy to be reasonable. It's popular to be reasonable. 0:08:57.170 --> 0:09:00.140 It just kind of happens. You just get influenced by 0:09:00.140 --> 0:09:03.349 other people. No one's really rooting for you, supporting you, 0:09:03.350 --> 0:09:06.020 telling you that you are capable of doing something different 0:09:06.020 --> 0:09:10.610 and quite honestly demanding that you do create something different than. 0:09:11.370 --> 0:09:17.190 What you're currently producing, what you're currently expecting out of 0:09:17.190 --> 0:09:20.100 your life. But I'm here to tell you don't get 0:09:20.100 --> 0:09:23.429 off the floor 12. No matter how uncomfortable, how hot, 0:09:23.429 --> 0:09:28.589 how sweaty, how just difficult. Riding that elevator and staying 0:09:28.590 --> 0:09:32.190 on your course is. You owe it to yourself to 0:09:32.190 --> 0:09:35.250 stay on that course. If you enjoyed this episode of 0:09:35.250 --> 0:09:39.490 Building Billions, it would mean. The world to me. If 0:09:39.490 --> 0:09:44.540 you share. Whether that's on Instagram, maybe it's on TikTok. 0:09:44.540 --> 0:09:49.550 Hit me with a LinkedIn share. I will repost you 0:09:49.550 --> 0:09:52.970 if you tag me and again, appreciate you listening to 0:09:52.970 --> 0:09:55.910 the show, sharing the show. That is how the show 0:09:55.910 --> 0:09:59.360 has grown and will continue to grow. I appreciate you. 0:09:59.630 --> 0:10:00.470 See you next time.