WEBVTT - The Email Every Leader Should Be Sending 0:00:09.670 --> 0:00:12.450 Welcome back to Building Billions. 0:00:12.460 --> 0:00:15.580 I wish people in my life would push on me 0:00:15.580 --> 0:00:17.979 more like when I think about all of the growth 0:00:17.980 --> 0:00:20.350 that I've had, there's never one time been a mentor 0:00:20.350 --> 0:00:24.820 in my life that's been like, actively interested in telling me, Hey, 0:00:24.820 --> 0:00:27.670 this is what's holding you back and really giving me feedback. 0:00:27.670 --> 0:00:30.040 And I wish that I would have had that whenever 0:00:30.040 --> 0:00:32.140 I've asked for that. You know, people just when you 0:00:32.140 --> 0:00:33.489 ask what they don't really want to give it to you. 0:00:33.490 --> 0:00:37.030 I never growing through my career had somebody that's like, Hey, 0:00:37.030 --> 0:00:38.830 you need to stop doing this, Hey, don't do this 0:00:38.830 --> 0:00:42.339 like and coaching me and course correcting me. And I 0:00:42.340 --> 0:00:44.410 actually take that as a responsibility that I have to 0:00:44.409 --> 0:00:48.550 the team members that I am responsible for because we 0:00:48.550 --> 0:00:51.129 have to grow so quickly that I feel like it 0:00:51.130 --> 0:00:53.830 took me eight years to learn these things. I'd rather 0:00:53.830 --> 0:00:56.890 just like use every opportunity to coach and correct and 0:00:56.890 --> 0:01:01.630 give feedback. Now, today, instead of like thinking that they 0:01:01.630 --> 0:01:04.450 have to wait ten years in order to learn the 0:01:04.450 --> 0:01:07.000 skill set that I had to learn. And so I 0:01:07.030 --> 0:01:13.820 sent an email to Carolina last week. And she was 0:01:13.819 --> 0:01:17.330 not super happy about me sending this particular email, as 0:01:17.330 --> 0:01:19.220 I found out. But I was really thinking about how 0:01:19.220 --> 0:01:20.839 she felt when I sent the email. I was thinking 0:01:20.840 --> 0:01:23.660 about what feedback needed to be given. This was my 0:01:23.660 --> 0:01:26.480 thought process sending this email. I didn't know if she 0:01:26.480 --> 0:01:29.240 was going to get engaged. I did know that I 0:01:29.240 --> 0:01:32.090 didn't really think about PTO. I knew she was like away, 0:01:32.090 --> 0:01:36.260 but it was a weekend. I don't filter myself when 0:01:36.260 --> 0:01:38.510 I'm sending a communication to our team members, like if 0:01:38.510 --> 0:01:40.640 I'm thinking about it and then I wait and I 0:01:40.640 --> 0:01:43.369 put off the communication, it's likely that I'm never actually 0:01:43.370 --> 0:01:46.640 going to communicate it. And then when something really goes wrong, 0:01:46.640 --> 0:01:48.860 something's not going the way that I want it to. 0:01:48.890 --> 0:01:52.610 There's an issue I hold myself accountable because I'm like, Well, shit, 0:01:52.610 --> 0:01:55.940 I never told Carolina about this thing like and this 0:01:55.940 --> 0:01:59.090 was bothering me and I just need to have the communication. 0:01:59.120 --> 0:02:03.560 Most of these communications I do via a call or 0:02:03.560 --> 0:02:05.990 like an in-person meeting, like, I don't think I've ever 0:02:05.990 --> 0:02:08.720 sent you an email like this before, have I? Negative. Okay. 0:02:08.720 --> 0:02:12.350 First time for everything. Yeah. So did you say the email? 0:02:12.350 --> 0:02:14.570 I don't think I see the email. Darling. My internet's 0:02:14.570 --> 0:02:18.589 not working. I email. I emailed something like this probably 0:02:18.590 --> 0:02:22.070 once a week. And I really do view this as 0:02:22.550 --> 0:02:28.060 like the pressure that. I want to apply on people 0:02:28.060 --> 0:02:30.730 that I care about because it took me, I don't know, 0:02:31.270 --> 0:02:34.060 five minutes to write this email. And I was really 0:02:34.060 --> 0:02:37.840 trying to think like if I was her, would I 0:02:37.840 --> 0:02:41.470 want to know what's holding me back or what? Like 0:02:41.470 --> 0:02:44.919 my I'm not even your boss. Actually, that's the funny thing. 0:02:44.919 --> 0:02:48.430 I have two bosses. Your boss's boss? Yeah. Yeah. Because 0:02:48.430 --> 0:02:51.400 I guess technically, she reports to our head of revenue 0:02:51.400 --> 0:02:54.310 and marketing who reports to me what I do your social. 0:02:54.310 --> 0:02:58.090 But we talk often. So anyway, this. This shoot did 0:02:58.090 --> 0:03:01.270 not go very well last week. She wasn't at the shoot. 0:03:01.540 --> 0:03:03.310 I think she was off during the shoot and it 0:03:03.310 --> 0:03:06.250 was just a mess. And in the shoot with her 0:03:06.250 --> 0:03:08.919 other team members, I told them I was like, Hey, listen, 0:03:09.070 --> 0:03:11.620 this isn't going well. This is your responsibility. I'm going 0:03:11.620 --> 0:03:13.360 to talk to Carolyn about this later, but you need 0:03:13.360 --> 0:03:15.550 to take responsibility for these things because it's not just 0:03:15.550 --> 0:03:19.390 about Carolina. It's about the team understanding what Carolina should 0:03:19.389 --> 0:03:22.000 be expecting and them like really knowing how to do 0:03:22.000 --> 0:03:23.860 this in the future, because I'm not going to expect 0:03:23.860 --> 0:03:26.440 that she's going to be able to do everything all 0:03:26.440 --> 0:03:28.840 the time. She's already great. I think she's fantastic. I 0:03:28.840 --> 0:03:30.370 wouldn't waste my time sending this email if I didn't 0:03:30.370 --> 0:03:33.160 think she was fantastic. So there's that. She sends this 0:03:33.160 --> 0:03:36.790 really nice email about like YouTube shoot opportunities and like 0:03:36.790 --> 0:03:43.830 apologizing and like, going through this whole thing and. I 0:03:43.830 --> 0:03:45.630 did acknowledge it. So I think this is important when 0:03:45.630 --> 0:03:47.940 you're writing emails like this to your team, I think 0:03:47.940 --> 0:03:50.670 it's important to acknowledge what has been said. This is 0:03:50.670 --> 0:03:54.670 my acknowledgement. Thank you for this email because I like 0:03:54.670 --> 0:03:56.140 the gist of the email. It was like I could 0:03:56.140 --> 0:03:58.300 have like she could have waited. That was a good thing. 0:03:58.300 --> 0:04:00.430 They could have waited and not actually had this conversation. 0:04:00.630 --> 0:04:03.730 This this is the email. My frustration comes with not 0:04:03.730 --> 0:04:06.850 keeping the focus on content positioned to go viral and 0:04:06.850 --> 0:04:09.580 sticking with themes decided on for this channel. It's actually 0:04:09.580 --> 0:04:12.610 a YouTube content shoot. The theme of my YouTube channel 0:04:12.610 --> 0:04:14.620 was supposed to be behind the scenes of building a business. 0:04:14.620 --> 0:04:16.720 I wanted to actually feel like the viewer is behind 0:04:16.720 --> 0:04:19.660 the scenes, hence what we are doing literally right now. 0:04:19.839 --> 0:04:21.610 Not only was the team late to the shoot, but 0:04:21.610 --> 0:04:23.120 the setup was like a studio. It was the opposite 0:04:23.120 --> 0:04:24.880 of behind the scenes, meaning I got there and they 0:04:24.880 --> 0:04:26.890 were like lights set up and it felt like we 0:04:26.890 --> 0:04:29.770 were like I was shooting some like educational content. And 0:04:29.770 --> 0:04:31.390 I'm like, Wait a second. Even if she didn't tell 0:04:31.390 --> 0:04:34.179 them that those team members should know, Hey, the the 0:04:34.180 --> 0:04:36.609 purpose of the YouTube channel is behind the scenes and 0:04:36.610 --> 0:04:38.830 they should be coming up with these great ideas. So 0:04:38.830 --> 0:04:42.280 I said the topics need to be rethought. What can 0:04:42.279 --> 0:04:44.049 be recorded for behind the scenes? Like, how do we 0:04:44.050 --> 0:04:46.089 work this out? Because I have this idea, but I 0:04:46.089 --> 0:04:48.460 expect her and the team to say, this is how 0:04:48.460 --> 0:04:51.310 we can make your content behind the scenes. And this 0:04:51.310 --> 0:04:53.500 is the vantage point and this is some other successful 0:04:53.500 --> 0:04:57.640 people who are doing this. There's another thing about being 0:04:57.640 --> 0:05:00.850 a female entrepreneurs was like not excited about She really 0:05:00.850 --> 0:05:03.010 wants to be a girlboss. I do not want to 0:05:03.010 --> 0:05:04.810 be a girl boss. I do not want the angle 0:05:04.810 --> 0:05:07.239 of this content to be like leaders for women, like 0:05:07.240 --> 0:05:09.430 how to grow a business for women. I just were 0:05:09.430 --> 0:05:13.359 just talking about how you grow a business on the 0:05:13.360 --> 0:05:17.979 sloppy piece. Oh yeah. Did I. Did I call yourself sloppy? Oh, 0:05:17.980 --> 0:05:19.750 you said it was sloppy on the sloppy piece. My 0:05:19.750 --> 0:05:23.469 clarification is that it doesn't feel cohesive. Look at the 0:05:23.470 --> 0:05:25.600 ones that perform versus the one that don't. What are 0:05:25.600 --> 0:05:28.420 the differences? And then I pulled it picked out two 0:05:28.420 --> 0:05:31.870 different things that really felt inconsistent then. This is, I think, 0:05:31.870 --> 0:05:35.560 where God. More clarified, which is why I said I 0:05:35.560 --> 0:05:38.049 sent a separate email because I waited three minutes. I 0:05:38.050 --> 0:05:40.120 waited three minutes to send this next email because I 0:05:40.120 --> 0:05:42.850 was like, wait a second, I'm not done. Additionally, I 0:05:42.850 --> 0:05:46.510 expect that you and the team are YouTube natives. This 0:05:46.510 --> 0:05:48.520 platform needs to be studied and learn. If we were 0:05:48.520 --> 0:05:51.130 going to grow, who is actually paying attention to other accounts, 0:05:51.130 --> 0:05:53.890 learning what's what they're doing to grow and making recommendations. 0:05:53.890 --> 0:05:56.620 The team needs to be transitioned from doers to professionals 0:05:56.620 --> 0:05:59.560 who own their craft. I recommend all of them reread 0:05:59.560 --> 0:06:01.960 the book seller sold to Grant Cardone book called Sell 0:06:01.960 --> 0:06:06.350 or Be Sold. It's freaking fantastic. Starting with you. Your 0:06:06.350 --> 0:06:10.220 lack of consistency is your Kryptonite. What happened to daily reports? 0:06:10.220 --> 0:06:12.080 If I'm not writing you, you slip back into not 0:06:12.080 --> 0:06:14.869 sharing the data or being proactive. I need you to 0:06:14.870 --> 0:06:17.089 take your craft as seriously as I take mine. You 0:06:17.089 --> 0:06:21.229 have unending potential. This is where, like, gets positive, right? 0:06:21.230 --> 0:06:23.750 I'm not just like harping on her in email, but 0:06:23.750 --> 0:06:26.029 the consistency and discipline of doing the things that you're 0:06:26.029 --> 0:06:28.890 going to say you do hold you back. I thought 0:06:28.890 --> 0:06:32.960 this was a really nice email. My Carolina. Did you cry? 0:06:34.240 --> 0:06:35.620 Um, it's fine, but. 0:06:35.740 --> 0:06:37.720 Like, I'm actually good with it. Like, it doesn't bother 0:06:37.720 --> 0:06:39.880 me that she cried. I think that that's a good thing. 0:06:39.880 --> 0:06:42.400 And somebody in the comments you can say like, I'm 0:06:42.400 --> 0:06:45.670 a total bitch. I'm good with that because I believe 0:06:45.670 --> 0:06:48.670 that if she takes this to heart, she is going 0:06:48.670 --> 0:06:52.000 to advance to the next level so quickly. And if 0:06:52.000 --> 0:06:54.130 she doesn't take this to heart and it stops her 0:06:54.130 --> 0:06:56.770 or she's emotional or she resigns or she's like, I 0:06:56.770 --> 0:07:00.100 can't believe Natalie sent that, then she's not the right person. 0:07:00.100 --> 0:07:02.470 And that's just the reality, because I want the person 0:07:02.470 --> 0:07:04.990 like my intention here is, Hey, I want you and 0:07:04.990 --> 0:07:09.190 the team to be so good, like to be the best, 0:07:09.190 --> 0:07:11.800 to be as good in your craft as I am 0:07:11.800 --> 0:07:14.110 in my craft, I take my craft very seriously. I 0:07:14.110 --> 0:07:16.870 take what I do very seriously, and I know what 0:07:16.870 --> 0:07:19.060 her goals are. I know what her aspirations are, and 0:07:19.060 --> 0:07:21.850 I know she can be just as good, if not better, 0:07:21.850 --> 0:07:24.160 than me in a shorter amount of time. But it's 0:07:24.160 --> 0:07:26.260 going to take me saying you have to do these 0:07:26.260 --> 0:07:29.320 things and this is what's holding you back. So we 0:07:29.320 --> 0:07:33.730 have this moment. And to be fair, like ten minutes 0:07:33.730 --> 0:07:36.490 after the email sent, we were texting and exchanging, so 0:07:36.880 --> 0:07:39.580 we just thought everything was normal. But yeah, and for 0:07:39.580 --> 0:07:43.090 anybody who works very closely with Natalie or with a boss, 0:07:43.090 --> 0:07:47.440 like if you're actually committed to your goals, your boss 0:07:47.440 --> 0:07:48.190 wouldn't pay attention. 0:07:48.190 --> 0:07:51.880 To you if it wasn't for your potential. So that's 0:07:51.880 --> 0:07:53.260 just the biggest thing I could say. Like if you 0:07:53.260 --> 0:07:55.150 were to just ignore it, you could just replace me. 0:07:55.150 --> 0:07:57.700 And it's that's easier for you than taking the time 0:07:57.700 --> 0:07:59.230 to write it. So that's how I looked at it 0:07:59.230 --> 0:08:01.090 after 24 hours and a couple of tears. But it's 0:08:01.090 --> 0:08:01.450 all good. 0:08:02.090 --> 0:08:06.830 The tears were not ideal. The tears were never my goal. 0:08:07.770 --> 0:08:11.040 Natalie has also made me cry tears of joy multiple times. 0:08:11.040 --> 0:08:12.180 So that's great. 0:08:12.240 --> 0:08:14.820 That's true. That's great. And I want. I like. I want. 0:08:14.910 --> 0:08:16.560 That's not my goal. My goal is not to make 0:08:16.560 --> 0:08:19.230 her emotional in either direction. My goal is not to 0:08:19.230 --> 0:08:21.960 make that emotional. It's actually for me. It's for me 0:08:21.960 --> 0:08:24.900 to say, Hey, if I was Carolina, what would I want? 0:08:24.930 --> 0:08:27.180 What what I wish somebody would have told me. And 0:08:27.180 --> 0:08:29.160 if I take that approach with the way that I 0:08:29.160 --> 0:08:32.010 communicate with my team members at every level, people talk 0:08:32.010 --> 0:08:35.160 about transparency. Like I'm radically transparent, you know, where you 0:08:35.160 --> 0:08:37.740 stand with me. And I know that she knows when 0:08:37.740 --> 0:08:40.470 we're good, we're good. She also knows if I have 0:08:40.470 --> 0:08:43.160 an issue. She's not worrying like late at night. Oh, 0:08:43.170 --> 0:08:45.380 is Natalie frustrated with me or am I doing something wrong? 0:08:45.390 --> 0:08:47.850 She would know like she knew that day. I was frustrated, 0:08:47.850 --> 0:08:50.550 but that doesn't change how I feel about her. That 0:08:50.550 --> 0:08:52.860 doesn't change what I think of her. But I do 0:08:52.860 --> 0:08:55.860 have a commitment and responsibility because she told me what 0:08:55.860 --> 0:08:58.380 her goals are to actually help her get there. And 0:08:58.380 --> 0:09:00.570 if I don't say these things and I just take 0:09:00.570 --> 0:09:02.610 the easy way out, which is what so many business 0:09:02.610 --> 0:09:05.040 owners do, you have to stop doing this. If you 0:09:05.040 --> 0:09:07.740 really want to scale a team and build a business. 0:09:07.860 --> 0:09:09.990 Because what most people do is they don't want to 0:09:09.990 --> 0:09:12.390 say those things and they're like, Oh, well, Carolina is 0:09:12.390 --> 0:09:15.030 already handling so much. She's already doing all of these 0:09:15.030 --> 0:09:17.340 great things. What she is, she's phenomenal what she does. 0:09:17.340 --> 0:09:19.920 But if she doesn't address these things, she's going to 0:09:19.920 --> 0:09:22.230 stay phenomenal at doing the thing that she's doing. When 0:09:22.230 --> 0:09:24.030 she's already told me, I don't want to be doing this. 0:09:24.030 --> 0:09:26.069 I want to be doing the next thing. Okay, well, 0:09:26.280 --> 0:09:28.740 like game on. Let's have you do this next thing. 0:09:28.740 --> 0:09:30.630 But if you're telling me you want that, you're not 0:09:30.630 --> 0:09:32.910 that yet. So what do you have to do in 0:09:32.910 --> 0:09:34.679 order to become that? And I'm going to tell you 0:09:34.679 --> 0:09:37.620 those things. And I do believe that that's what actually creates. 0:09:38.350 --> 0:09:43.330 Respect in relationships. That's what creates transparency. That's what allows 0:09:43.330 --> 0:09:47.890 for actual communication. And, you know, we had our moment 0:09:47.890 --> 0:09:50.110 and she gets to choose, hey, I'm either all in 0:09:50.110 --> 0:09:53.080 or I'm not. And I'm good with it. Either way, 0:09:53.080 --> 0:09:54.640 I hope she stays in. I want her to say 0:09:54.640 --> 0:09:56.590 in because I believe in her. And nothing that I 0:09:56.590 --> 0:10:00.790 said from my standpoint was that offensive. And as I mentioned, 0:10:00.790 --> 0:10:03.130 I hold myself to that standard. It'd be one thing 0:10:03.130 --> 0:10:04.990 if I'm just like slacking off all the time and 0:10:04.990 --> 0:10:07.450 I don't take my work seriously and I'm just haphazard 0:10:07.450 --> 0:10:10.720 about everything, but I'm like, I'm on my game. And 0:10:10.720 --> 0:10:12.910 so for you, if you're not on your game, if 0:10:12.910 --> 0:10:15.849 you're like, Oh, I don't really take my business seriously, 0:10:15.850 --> 0:10:18.850 you have no ability to actually harp on your team members. 0:10:18.850 --> 0:10:22.150 They're not going to take you seriously. But when you know, Oh, shit, 0:10:22.150 --> 0:10:25.480 like I'm on it. And then you allow other people 0:10:25.480 --> 0:10:28.150 to not be on it, you're invalidating that you're on 0:10:28.150 --> 0:10:31.060 it and vice versa. If they're on it and you're 0:10:31.059 --> 0:10:32.860 not on it, then you're going to get anxious and 0:10:32.860 --> 0:10:35.320 nervous that, hey, maybe they're they're thinking that they want 0:10:35.320 --> 0:10:37.209 to go do something else because you're not pushing on 0:10:37.210 --> 0:10:39.569 them because you feel bad, because you're actually not pushing 0:10:39.590 --> 0:10:42.490 on yourself. And that's the game of business. That's what 0:10:42.490 --> 0:10:45.460 makes it fun to actually grow and scale something. So 0:10:45.460 --> 0:10:48.910 I hope you enjoyed this episode of Building Billions. If 0:10:48.910 --> 0:10:53.080 you are loving this content, I would love to know 0:10:53.080 --> 0:10:55.960 if you go into wherever you're listening to your podcast 0:10:55.960 --> 0:11:00.790 at Hit the Review button, it takes 15 seconds. It 0:11:00.790 --> 0:11:03.310 would mean the world to me to get a review. Also, 0:11:03.309 --> 0:11:03.670 if you know. 0:11:03.670 --> 0:11:04.660 Somebody who's struggling. 0:11:04.660 --> 0:11:07.000 With beliefs that are holding them back, I would highly 0:11:07.000 --> 0:11:10.930 recommend that you share this episode with them. Also, you 0:11:10.929 --> 0:11:13.329 can just share it on social for everybody to see 0:11:13.330 --> 0:11:16.990 and tag me at Natalie Dawson and I will definitely 0:11:16.990 --> 0:11:21.670 reshare your post and I am so excited to catch 0:11:21.670 --> 0:11:25.240 you on the next episode of Building Billions. Until then, 0:11:25.240 --> 0:11:29.020 be great, implement what you're learning and just go out 0:11:29.020 --> 0:11:30.790 there and kick some total ass.