WEBVTT - Speak Like a CEO

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<v S1>Welcome to business and the podcast for people making it

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<v S1>all happen. Running a successful business completely takes over your life,

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<v S1>but I'm a believer that there is still room for

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<v S1>some ands like health, wealth, beauty, and maybe even some fashion.

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<v S1>On this podcast, I'll share with you what's working for

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<v S1>scaling my nine figure business while keeping you up to

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<v S1>date on the latest trends, news and fun finds. This

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<v S1>is a place for business and let's dive in. If

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<v S1>you want to be seen as powerful, respected, and confident,

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<v S1>your words have to match your ambition. I've spent years

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<v S1>working under executives, becoming one myself, and learning from the

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<v S1>most respected people in the room. These are the five

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<v S1>communication skills that separate those who get listened to from

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<v S1>those who get overlooked. Skill one is a hard one.

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<v S1>You have to stop speaking to be liked and instead

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<v S1>speak to lead. In our company today we have over

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<v S1>250 team members and so I get to see day

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<v S1>in and day out people who exude confidence and act

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<v S1>like leaders versus people who Accidentally erode their own credibility.

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<v S1>And they do this in the simplest of ways. The

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<v S1>mindset shift that the people who are successful have is

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<v S1>I am a leader, even if they aren't yet. The

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<v S1>mindset that people have versus the mindset of I am

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<v S1>in somebody else's environment and therefore I have to be

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<v S1>less than or smaller or less certain. When you are

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<v S1>less certain in your communication, it shows. So in order

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<v S1>to be more certain, you can do a handful of

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<v S1>things to switch up the way that you speak. One

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<v S1>of the most important things that you can do is

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<v S1>actually mean what you say, and only say things that

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<v S1>you are certain of CEOs, leaders, top executives. They have

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<v S1>a point of view. They see themselves. They see their

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<v S1>life experiences, and they use where they're at in order

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<v S1>to frame what their point of view truly is, and

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<v S1>they're confident in that frame. If you want to be

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<v S1>able to be more certain in your communication. Remember that

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<v S1>your point of view is important and you are there

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<v S1>for a reason. Now, the simple language tweaks on this

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<v S1>are as follows. Qualifying your statements by saying I think

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<v S1>or I feel. Reduces your credibility. Just say what you

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<v S1>think or say how you feel. It's obvious through the

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<v S1>communication that you are thinking or you were feeling something,

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<v S1>but those qualifiers make it seem like you are uncertain.

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<v S1>So consciously practice making these language swaps. So instead of

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<v S1>saying I think we should try this instead, say the

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<v S1>best path forward is another example. Instead of saying, I

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<v S1>feel like this might work, say, here's a strategy that

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<v S1>will get us this result. It is this simple switch,

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<v S1>but removing you from the conversation and just stating what

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<v S1>you see, how you see it instantly increases your credibility.

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<v S1>Next is number two, which is that your emotions are

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<v S1>making you sound reactive and unsure. We have a saying

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<v S1>around here high emotion, low intelligence. Have you ever noticed

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<v S1>the people who are wildly emotional, always talking about what's

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<v S1>wrong and being outrageously creative in their storytelling very rarely

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<v S1>have a lot of success around them. They don't have

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<v S1>people who are winning around them. They don't have successful

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<v S1>business relationships. They don't even have successful businesses. Because the

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<v S1>more you use emotion, the less you're using logic. Emotion

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<v S1>just clouds your decision making ability. And effective leaders are spectacular.

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<v S1>They are gangsters at being able to take a situation,

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<v S1>remove emotion, and be able to logically make decisions very

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<v S1>quickly and they trust their decision making process. The only

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<v S1>way you know you can trust your decision making process

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<v S1>is if you have your own internal confidence that you're

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<v S1>not being swayed by something based off of the emotion

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<v S1>that you have, you're actually being swayed based off of logic,

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<v S1>based off of data. Just this week, I had somebody

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<v S1>pop off on me and had this whole emotional outburst.

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<v S1>It was embarrassing and it instantly reduced my confidence in

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<v S1>this person. Their inability to feel something, to experience something,

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<v S1>to have there be a form of rejection in front

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<v S1>of them and be able to handle that with grace.

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<v S1>Understanding questions allowed me to see this person through a

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<v S1>new lens, and that new lens is they make decisions

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<v S1>based off of their emotion. And as I looked a

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<v S1>little bit further into this, I actually started to see

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<v S1>how there was a lack of success in a variety

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<v S1>of different areas, which is a key indicator that emotion

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<v S1>is used in all sorts of conversations. And instead of

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<v S1>creating confidence, it actually erodes people's confidence, which means you

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<v S1>cannot be successful because without other people, as a leader,

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<v S1>you're not successful. You actually cannot, by definition, be a

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<v S1>leader if other people don't trust and actually follow you.

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<v S1>So never let your emotions override your message. One of

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<v S1>the visuals I use to help me during emotional situations

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<v S1>is I imagine myself being a blade of grass. Follow

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<v S1>me on this one. If you have a blade of

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<v S1>grass that is horizontal and there is a rock that

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<v S1>falls through the blade of grass, the blade of grass

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<v S1>isn't going to stay hardened. It's actually going to move

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<v S1>with the pressure. It's going to move with the rock,

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<v S1>and then it is going to bounce back up to

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<v S1>its original shape versus if you had a toothpick there,

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<v S1>a toothpick when a rock goes right through, it is

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<v S1>going to break. It's very rigid, it's hard and it's frail.

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<v S1>So in situations, instead of thinking of yourself as somebody

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<v S1>who's going to make their point and who's going to

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<v S1>prove somebody wrong and get hardened like a toothpick, imagine

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<v S1>that you are a blade of grass and that situation

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<v S1>is just going to fall through you, not because you

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<v S1>don't care, but because you're not going to get emotionally involved.

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<v S1>You're going to let the data that they're giving you

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<v S1>go through you. You're going to let the emotion that

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<v S1>they're giving you pass by, and then you're going to

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<v S1>respond in the way that you should respond without the

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<v S1>tense rigidity of the toothpicks in your life. Next is

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<v S1>number three and focuses on authority. This is the secret

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<v S1>to getting people to stop interrupting you and start actually listening.

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<v S1>Great leaders don't speak more. They speak with wait, what

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<v S1>about what you're saying actually matters? When you think of

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<v S1>every conversation you're in as an opportunity for you to

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<v S1>make an impact. You will show up to those conversations differently.

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<v S1>Any meeting that you're attending, any conversation you're a part of,

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<v S1>it has to matter. Because as a leader, you have

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<v S1>a million things pulling at your attention. There are no

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<v S1>shortage of things on your to do list emails that

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<v S1>you could be answering, presentations that you could be making,

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<v S1>but instead you're in that room for a reason. If

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<v S1>you recognize that you have nothing to say and there's

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<v S1>no reason for you to be there, leave that conversation.

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<v S1>A leader knows where their time is best spent, and

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<v S1>they prioritize accordingly. So whenever I walk into a room,

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<v S1>I know the reason I am going into that room.

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<v S1>I ask myself, what is my target? When I know

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<v S1>I have a target, I have authority going into the

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<v S1>room because I'm clear on why I'm there. Most people

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<v S1>just go through the motions. They show up. They're not

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<v S1>even sure why they're there. They just listen, think about

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<v S1>other things, maybe distract themselves, answer emails. That is not

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<v S1>what great leaders do. Great leaders know that there are

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<v S1>a plethora of problems for them to solve, and their

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<v S1>time is going to be spent solving the most important problem. Therefore,

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<v S1>their attention and their communication where they are truly does matter.

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<v S1>So if you're struggling with authority, reevaluate where you're spending

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<v S1>your time. Go into the meetings where you do choose

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<v S1>to participate and actually participate. Have a point of view.

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<v S1>Use your authority because you've thought through the situation and

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<v S1>you know that there's a problem and there's something that

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<v S1>you can help with, or you need to better understand

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<v S1>as a way for you to build up your own

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<v S1>authority in your mind. Leaders matter. They drive initiatives forward.

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<v S1>So never enter a room where you don't know why

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<v S1>you're there and you will all of a sudden have

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<v S1>more authority in your communication, simply because you took a

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<v S1>handful of minutes in order to really understand why your

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<v S1>time was best spent there. When participating and leading meetings,

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<v S1>you steer the conversation with clear, confident delivery. Next up

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<v S1>is number four, which is to become a question master.

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<v S1>you do not need all the answers to lead. You

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<v S1>just need to know how to ask the right questions.

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<v S1>The best leaders put themselves in a position to solve

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<v S1>the most complicated problems in a business. And in order

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<v S1>to solve a complicated problem, there has to be some

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<v S1>sort of constraint, some level of confusion, and no clear

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<v S1>path forward. So if you are an effective communicator, you

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<v S1>are able to address and properly identify what questions you

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<v S1>need to ask, what information is missing to be able

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<v S1>to make the best decision to move that problem forward.

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<v S1>I like to think about this as untangling a necklace.

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<v S1>When you're looking at untangling a necklace, it's taking one

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<v S1>piece after another after another to really start to understand

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<v S1>strategically what is the core knot inside this tangled necklace?

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<v S1>Your job as a leader is to unknot many necklaces.

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<v S1>The best leaders think of themselves as professional problem solvers,

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<v S1>but the reason they're able to solve these problems better

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<v S1>than more junior people is simply because they ask more questions.

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<v S1>It is not the expectation that you know everything, and

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<v S1>you're coming at it from this high vantage point to

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<v S1>be able to tell everybody what to do. Oftentimes, you

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<v S1>don't know what to do when you're entering that meeting

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<v S1>or that problem. It's a new problem, you see. Great

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<v S1>leaders guide conversations by asking powerful and strategic questions. So

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<v S1>challenge yourself to ask these questions instead of what do

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<v S1>you think? Ask what data supports this decision? And instead

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<v S1>of how's it going? Ask, what's the biggest challenge you're

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<v S1>facing right now? Instead of can we fix this? Ask,

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<v S1>what would it take to ensure this never happens again?

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<v S1>The quality of your questions determine the quality of your results.

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<v S1>Here's a little trick that my parents taught me in

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<v S1>order to become better at asking great questions. When I

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<v S1>was growing up, we would play the question game at

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<v S1>any sort of social function. The question game meant that

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<v S1>little Natalie was supposed to walk up to an adult

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<v S1>and ask them three questions. So my mom at a

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<v S1>social gathering would say, go talk to Mr. Bob. So

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<v S1>I would walk over to Mr. Bob, and my target

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<v S1>was to ask Mr. Bob three questions. Well, it's terrifying

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<v S1>talking to adults when you're young, and sometimes it's still

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<v S1>terrifying to talk to adults. So I had to overcome

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<v S1>that fear. But then I also had to ask three

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<v S1>questions that kept the conversation engaging. Well, as a very

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<v S1>young kid, I wasn't able to ask super engaging questions.

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<v S1>The questions might sound like Mr. Bob. I realized that Bobby,

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<v S1>your son is going to baseball practice these days. Does

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<v S1>he love baseball? And then Mr. Bob's going to answer back.

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<v S1>And then by the answer, I'm gonna hopefully be able

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<v S1>to ask a second question. Well, oftentimes I couldn't actually

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<v S1>make it to question three because I would run out

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<v S1>of things to ask questions on. So I'd go back

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<v S1>to my mom. My mom would say, here are a

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<v S1>few other question choices that you could ask Mr. Bob.

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<v S1>And she'd make me go walk back to Mr. Bob

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<v S1>and ask him the final questions. This practice of getting

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<v S1>good at asking questions, keeping the conversation going, understanding what

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<v S1>really matters is priceless and an invaluable trait if you

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<v S1>really want to communicate like an expert. That brings us

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<v S1>to number five, which is what most people do wrong.

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<v S1>You have to stop oversharing. I will never forget the

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<v S1>first time I had to fire somebody. I was 23

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<v S1>years old, and I was coached ahead of time to

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<v S1>say a very specific statement that led me to a

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<v S1>very specific conclusion, to not get into some large debate

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<v S1>as to whether or not we were going to fire

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<v S1>this team member, and instead of saying what I needed

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<v S1>to say, I started over explaining. I started telling them

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<v S1>how wonderful they are and how much I like them,

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<v S1>and how much of a pleasure it had been to

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<v S1>work with them. And as I talked more like that,

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<v S1>I became more and more tense and more and more uncomfortable.

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<v S1>So I kept saying things like that, and instead of

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<v S1>successfully firing the person, we just effectively had a nice

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<v S1>little touch point in the middle of the day, and

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<v S1>I had to take another swing at it the next week.

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<v S1>It was awkward, it was embarrassing, and it was the

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<v S1>exact opposite of what somebody who has confidence and presence

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<v S1>would do. When you know what you're going to say,

0:12:20.260 --> 0:12:23.100
<v S1>say it. You say it with grace, you say it

0:12:23.100 --> 0:12:26.219
<v S1>with directness, and you are firm. It's not because you

0:12:26.220 --> 0:12:30.699
<v S1>don't like people, you don't deliver communication overexplaining is an

0:12:30.700 --> 0:12:34.020
<v S1>indicator that you are not confident. When you do speak

0:12:34.020 --> 0:12:37.940
<v S1>with confident people, they say things with effect. They have

0:12:37.940 --> 0:12:41.100
<v S1>a message, they clearly articulate that message and they don't

0:12:41.100 --> 0:12:43.700
<v S1>continue to communicate. I like to think of this like

0:12:43.700 --> 0:12:47.780
<v S1>an airplane. I'm sure you've had an experience where somebody

0:12:47.780 --> 0:12:51.220
<v S1>talks and they continue to talk and they continue to talk,

0:12:51.220 --> 0:12:53.740
<v S1>and the plane is about to land, but instead of

0:12:53.740 --> 0:12:56.980
<v S1>actually landing, nope. We're going back through it again. And

0:12:56.980 --> 0:12:59.780
<v S1>you already know that they said that, but they're about

0:12:59.780 --> 0:13:02.460
<v S1>to land it. And nope, there's another new angle to

0:13:02.500 --> 0:13:06.619
<v S1>just restate what they already stated. It's uncomfortable. As a listener,

0:13:06.780 --> 0:13:09.420
<v S1>it's difficult to communicate with somebody like this, and it

0:13:09.420 --> 0:13:13.179
<v S1>clearly shows that the person isn't confident and is uncomfortable.

0:13:13.179 --> 0:13:18.340
<v S1>So instead of overexplaining or softening your feedback, be direct.

0:13:18.340 --> 0:13:23.300
<v S1>More than that, seeking validation can instantly erode your authority,

0:13:23.300 --> 0:13:28.260
<v S1>and high level CEOs actually get authority because they are

0:13:28.260 --> 0:13:32.979
<v S1>direct and they are deliberate. So be like a confident CEO.

0:13:33.020 --> 0:13:35.980
<v S1>They don't need validation and neither do you. And another

0:13:35.980 --> 0:13:40.059
<v S1>hack on this is watch really successful people communicate. I

0:13:40.059 --> 0:13:43.460
<v S1>didn't say listen to how they communicate. I said watch

0:13:43.460 --> 0:13:47.580
<v S1>how they communicate. You'll notice that they don't talk like this.

0:13:47.780 --> 0:13:51.300
<v S1>This is not the way that somebody who is successful communicates.

0:13:51.300 --> 0:13:54.220
<v S1>They sit up straight, their shoulders are back. They have

0:13:54.220 --> 0:13:57.780
<v S1>confidence through their body language. They move their hands through

0:13:57.780 --> 0:14:00.860
<v S1>this certain little section of their bodies right here. They

0:14:00.860 --> 0:14:03.780
<v S1>don't sit there and fidget, playing with their fingers, playing

0:14:03.780 --> 0:14:06.380
<v S1>with their rings, moving their feet around. They're able to

0:14:06.420 --> 0:14:09.819
<v S1>sit there comfortably, have a direct conversation, eye to eye

0:14:09.980 --> 0:14:12.660
<v S1>with another human being. So it is very simple to

0:14:12.700 --> 0:14:15.970
<v S1>just throw your shoulders back, sit up a little taller

0:14:15.970 --> 0:14:19.530
<v S1>and look like you are more confident before you actually

0:14:19.530 --> 0:14:21.970
<v S1>become more confident. One of the things that I had

0:14:21.970 --> 0:14:24.370
<v S1>to work on for a while, the way you project

0:14:24.370 --> 0:14:27.530
<v S1>your voice, also matters. And this was actually something I

0:14:27.570 --> 0:14:29.730
<v S1>had to work on for quite some time. I tended

0:14:29.730 --> 0:14:33.090
<v S1>to whisper for a very clear reason. I used to

0:14:33.090 --> 0:14:36.050
<v S1>get quieter when I would voice my opinion, and that

0:14:36.050 --> 0:14:39.810
<v S1>reason is pretty obvious. I wasn't certain of my opinion.

0:14:39.810 --> 0:14:41.810
<v S1>I didn't feel like I could present my idea and

0:14:41.810 --> 0:14:45.330
<v S1>be passionate and be excited because I was actually uncertain.

0:14:45.330 --> 0:14:47.770
<v S1>And you could tell not just by the words I

0:14:47.770 --> 0:14:50.410
<v S1>was saying, but by the volume that I was using

0:14:50.410 --> 0:14:53.730
<v S1>to portray my ideas. So I had to actively work

0:14:53.730 --> 0:14:57.690
<v S1>on not talking like this and trying to quiet myself,

0:14:57.690 --> 0:15:00.770
<v S1>but by being louder and being more communicative through my

0:15:00.770 --> 0:15:03.930
<v S1>body language, but also through the volume which I was speaking.

0:15:03.930 --> 0:15:06.050
<v S1>I had to work on this for many months, and

0:15:06.050 --> 0:15:08.810
<v S1>it was not a short process. Every single time I

0:15:08.810 --> 0:15:11.530
<v S1>would start whispering, I'd have my core team of people

0:15:11.530 --> 0:15:13.970
<v S1>tell me, hey, Natalie, you're whispering again. And I'd be

0:15:13.970 --> 0:15:16.520
<v S1>I'm like, okay, good to know. I'm gonna project. I'm

0:15:16.520 --> 0:15:20.080
<v S1>gonna get clear on what I'm saying because clarity matters

0:15:20.080 --> 0:15:22.880
<v S1>in communication. So when you find you're doing some weird things,

0:15:22.920 --> 0:15:27.120
<v S1>putting your shoulders in, starting to whisper, fidgeting, just remember,

0:15:27.160 --> 0:15:29.960
<v S1>future you doesn't communicate like that. So fix it in

0:15:29.960 --> 0:15:33.960
<v S1>the moment and deliver the effective communication. If you master

0:15:33.960 --> 0:15:36.600
<v S1>these five skills, I guarantee that you will be able

0:15:36.600 --> 0:15:39.240
<v S1>to communicate better than 99% of people.

0:15:39.240 --> 0:15:43.200
<v S2>If you enjoyed this podcast, you are going to definitely

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