S1: I want to help you grow your business without having
S1: to access external funding. So many business owners today think
S1: that they need somebody to give them money. They need
S1: to raise money from venture capitalists in order to grow
S1: their business in order to take their idea. This thought
S1: that they have about what they could build and actually
S1: create it into something. And what I'm a huge believer
S1: in is self funding. If you can self generate the
S1: revenue inside your organization for it to grow where you
S1: don't need external capital, why not do it that way first?
S1: Why not actually build your organization from a internal revenue
S1: source instead of being dependent upon somebody else? Now in
S1: some situations you might need external funding in certain, certain
S1: very few industries. That might be the path to go. However,
S1: most businesses today can generate revenue through their own efforts
S1: and be self funding without having to access outside capital.
S1: So I want to walk you through. If I was
S1: to start a business today, how I would go about
S1: self funding my organization so that I don't have to
S1: go raise money from anybody because you don't want to
S1: have to ask people for stuff if you don't need
S1: the stuff that they're giving you. If you are just
S1: starting your business, your business is just an idea. The
S1: way that you start to monetize is you promote your
S1: product or service. You had an idea that you then promote,
S1: and then you start seeing if somebody is interested in
S1: buying that. Now, early on, before you have a track record,
S1: before your product or service works because you don't know yet,
S1: you're going to be offering it likely at a lower
S1: price point than you can in the future, because you
S1: do not have the track record yet. You do not
S1: have the stats yet. So as you're giving your program,
S1: you're giving your service to other people, to your ideal
S1: target customer. You are paying such close attention to their feedback.
S1: Just so that you can understand, is this working for people?
S1: What isn't working for people? How can I make the
S1: service better? How can I make the product better? You
S1: can gather so much data in the first three months,
S1: you do not have to wait a whole year, two years,
S1: five years of doing market research and development in order
S1: to get your idea to the marketplace, give it to
S1: as many people as early as possible for free or
S1: for a very low cost, barely making any money off
S1: of the transaction. Give it at cost. That's the best
S1: way to do it, and then ask for their feedback
S1: so that you can improve the product and continue to
S1: give it to other people who are then able to say,
S1: this really worked well for me. I'm able to now
S1: use that as a testimonial and a statistic to market
S1: to new people and charge the price that you originally
S1: wanted to charge, but do not think that coming out
S1: of the gate without any experience, without knowing if your
S1: product or service is even good, that you are just
S1: going to be able to charge top dollar or premium
S1: prices for your product and service. Once you have a
S1: set of customers who love your product and service, who
S1: are willing to give you testimonials, this is the hack
S1: with marketing. Instead of thinking that you are marketing just
S1: for the sake of being on social media, you have
S1: to think through the lens of how do I get attention?
S1: It's so easy to just think of creating content for
S1: content's sake. Oh, I need to post this today. Oh,
S1: I have to shoot some video and check it off
S1: the box. That is not what you're doing, especially early
S1: on in a business that can potentially go raise money
S1: in order to hire fancy marketing firms to help them.
S1: That's not what you're doing. You are not just checking
S1: off a box. You are thinking before you create any
S1: piece of content, how am I getting attention instead of
S1: just doing what I'm doing right now and talking to
S1: a camera, you're going to find some cool and interesting
S1: way to immediately get attention at the get with whatever
S1: your marketing tactics are, so that you're actually using that
S1: marketing to get eyeballs, instead of just having a marketing
S1: piece on some product or service and doing it in
S1: a vanilla way like everybody else does. The easiest way
S1: to get attention on social platforms, the easiest way to
S1: get attention through any piece of content that you create
S1: is thinking about it before you start. How am I
S1: getting attention from this? It's not just about explaining the benefits.
S1: It's not just saying, oh, Bob over here really likes it.
S1: How can you tap into those creative juices that you
S1: have as an entrepreneur, as a business owner, to say,
S1: how can I take this thing that I'm offering? I
S1: am super excited to share with you that my newest
S1: book called Start the Work, will be released very soon.
S1: This is something that I've been excited about because outside
S1: of people, most of the business owners that I work
S1: with are struggling with operating their business. Especially as you're growing,
S1: it doesn't matter if you're at $1 million in revenue,
S1: $10 million of revenue, $100 million or beyond, there are
S1: key fundamental operational strategies that you have to put in
S1: place that most people just miss. And if you're a
S1: business owner and you're tired of feeling like you're doing
S1: everything for yourself or working in the business versus working
S1: on it, it's probably because you are. It doesn't have
S1: to be that way, though, and you can't stay doing
S1: what you're doing for too long or else it causes failure.
S1: Here's the good news it doesn't have to be that way.
S1: And you can't stay operating like you're operating for too long.
S1: Because this is why 97% of businesses fail within the
S1: first ten years. They can't seem to figure this principle out.
S1: Instead of spinning your wheels or trying to build your
S1: business with brute force because you don't have a team
S1: or processes to execute on the most important items, it's
S1: time for a change. You need a playbook on how
S1: to operationalize your business so it can scale as fast
S1: as you move. That's why I wrote my new book
S1: called Start the Work. You see, it was created by
S1: documenting our journey at Cardo Ventures. Over the last five years,
S1: we've gone from zero in revenue to over 150 million
S1: in annual revenue, and we have over 240 employees. All
S1: you have to do is join the pre-order list. When
S1: you do, you will be sent all of the bonuses
S1: I've created for free. Awesome bonuses. There's a course in there.
S1: There's a downloadable in there. You're not going to want
S1: to miss the Downloadables, and it's only available if you
S1: join the pre-order list. Remember, this is not about doing more,
S1: it's about doing more of the right things. And that
S1: is the real difference between businesses that scale and businesses
S1: that fail. Click the link now so you don't miss out.
S1: I am super excited to share with you that my
S1: newest book called Start The Work will be released very soon.
S1: This is something that I've been excited about because outside
S1: of people, most of the business owners that I work
S1: with are struggling with operating their business, especially as you're growing.
S1: Doesn't matter if you're at $1 million in revenue, $10
S1: million in revenue, $100 million or beyond, there are key
S1: fundamental operational strategies that you have to put in place
S1: that most people just miss. And if you're a business
S1: owner and you're tired of feeling like you're doing everything
S1: for yourself or working in the business versus working on it,
S1: it's probably because you are. It doesn't have to be
S1: that way, though, and you can't stay doing what you're
S1: doing for too long or else it causes failure. Here's
S1: the good news it doesn't have to be that way,
S1: and you can't stay operating like you're operating for too long,
S1: because this is why 97% of businesses fail within the
S1: first ten years. They can't seem to figure this principle out.
S1: Instead of spinning your wheels or trying to build your
S1: business with brute force because you don't have a team
S1: or processes to execute on the most important items, it's
S1: time for a change. You need a playbook on how
S1: to operationalize your business so it can scale as fast
S1: as you move. That's why I wrote my new book
S1: called Start the Work. You see, it was created by
S1: documenting our journey at Cardo Ventures. Over the last five years,
S1: we've gone from zero in revenue to over 150 million
S1: in annual revenue, and we have over 240 employees. All
S1: you have to do is join the pre-order list. When
S1: you do, you will be sent all of the bonuses
S1: I've created for free. Awesome bonuses. There's a course in there.
S1: There's a downloadable in there. You're not going to want
S1: to miss the Downloadables, and it's only available if you
S1: join the pre-order list. Remember, this is not about doing more,
S1: it's about doing more of the right things. And that
S1: is the real difference between businesses that scale and businesses
S1: that fail. Click the link now so you don't miss out.
S1: I am super excited to share with you that my
S1: newest book called Start The Work will be released very soon.
S1: This is something that I've been excited about because outside
S1: of people, most of the business owners that I work
S1: with are struggling with operating their business, especially as you're growing.
S1: Doesn't matter if you're at $1 million in revenue, $10
S1: million in revenue, $100 million or beyond, there are key
S1: fundamental operational strategies that you have to put in place
S1: that most people just miss. And if you're a business
S1: owner and you're tired of feeling like you're doing everything
S1: for yourself or working in the business versus working on it,
S1: it's probably because you are. It doesn't have to be
S1: that way, though, and you can't stay doing what you're
S1: doing for too long or else it causes failure. Here's
S1: the good news it doesn't have to be that way,
S1: and you can't stay operating like you're operating for too long,
S1: because this is why 97% of businesses fail within the
S1: first ten years. They can't seem to figure this principle out.
S1: Instead of spinning your wheels or trying to build your
S1: business with brute force because you don't have a team
S1: or processes to execute on the most important items, it's
S1: time for a change. You need a playbook on how
S1: to operationalize your business so it can scale as fast
S1: as you move. That's why I wrote my new book
S1: called Start the Work. You see, it was created by
S1: documenting our journey at Cardo Ventures. Over the last five years,
S1: we've gone from zero in revenue to over 150 million
S1: in annual revenue, and we have over 240 employees. All
S1: you have to do is join the pre-order list. When
S1: you do, you will be sent all of the bonuses
S1: I've created for free. Awesome bonuses. There's a course in there.
S1: There's a downloadable in there. You're not going to want
S1: to miss the Downloadables, and it's only available if you
S1: join the pre-order list. Remember, this is not about doing more,
S1: it's about doing more of the right things. And that
S1: is the real difference between businesses that scale and businesses
S1: that fail. Click the link now so you don't miss out.
S1: Bring this product and service right here and make it
S1: sexy and make it fun and make it interesting and
S1: add some pizzazz to it so that I'm able to
S1: capture people's attention. Your ability to capture somebody's attention will
S1: allow you to not have to raise money, because you
S1: know that you can actually generate leads yourself. To the
S1: extent you can learn this invaluable skill set, you will
S1: need less capital and potentially zero capital from anybody else
S1: because you generate your own leads. Once you have the
S1: attention of your customers and they convert with you, you
S1: must be relentless on taking care of them and focusing
S1: on their results, especially in the early stages of your business.
S1: Just because you have a few testimonials doesn't mean that
S1: you get to just stop paying attention to your customer altogether.
S1: Your customer matters. So what feedback are they giving you?
S1: To the extent that when you are small, you are
S1: focused on perfecting your product? You will get better at
S1: marketing your organization and getting more leads and people interested
S1: because you're focused on the right things. Do not just
S1: focus on how do I collect more money? How do
S1: I get more leads? Yes, those things are important. Yes,
S1: you need attention on those items. However, if you are
S1: focused on making your product great, your great customers will
S1: tell new customers about your product and service and it
S1: will create this retention cycle, which is something that is important.
S1: As you scale and grow your business, you want your
S1: existing clients who are doing business with you to do
S1: more business with you and ideally send new people to
S1: you to do more business with you. And this is
S1: how you grow and expand. Once you go through this
S1: process with your first offering, you have learned an invaluable
S1: skill set of taking an idea, promoting that idea, converting
S1: customers to be actual customers who are paying for your
S1: idea and then servicing them to get them to help
S1: you promote your next idea, which then becomes this is
S1: your next product and service. How can you take your
S1: existing clients who are doing business with you, your existing
S1: customers who already like what they're doing with you and
S1: solve an additional problem of theirs? Don't go off and
S1: solve a new set of customers problem. This is where
S1: businesses break, and then they start to raise capital because
S1: they need to solve this new set of problems. If
S1: you're already taking the existing customer that's doing business with
S1: you and you are obsessed with them, you are in
S1: love with them and focused on their problems. The next
S1: business challenge that you solve, and the next product and
S1: service that you add has everything to do with what
S1: they are already doing with you, and what additionally would
S1: complement what you're already doing with them. So think about this.
S1: In our business, we help business owners grow and scale,
S1: and we do this through events. We do this through
S1: management consulting services. We do this through partnerships. An additional
S1: thing that we could add to our business that would
S1: solve our client's problem would be offering tax advisory services.
S1: If we're serving business owners, and we know that they
S1: struggle with finding somebody who can help give them great
S1: tax strategy, us solving that problem for them and offering
S1: them a product and service that they love because they
S1: already love working with us is a no brainer. Now,
S1: a bad idea would be us moving from the small
S1: to midsize space to the enterprise space. Why? It is
S1: an entirely different customer. Everything from our marketing to our sales,
S1: to the way that we actually operationalize and do business
S1: would have to change because we're serving a different person.
S1: Instead of looking at our existing clients and continuing to
S1: solve their problem by adding additional revenue and making that
S1: relationship more sticky. So again, I don't have to go
S1: out and raise money for these tax services because I
S1: know how to self generate that revenue and just add
S1: it to the existing organization. And this is how every
S1: great business goes from startup an idea to being a
S1: mature organization that is able to continue to scale and
S1: grow without accessing outside capital.