S1: Welcome back to Building Billions. This is a weird one
S1: for me. I'm just going to be honest with you.
S1: I was very uncertain. And to be honest, I didn't
S1: even know that this video was going to be released
S1: to everybody on the interwebs. It is a speech that
S1: I gave. It was a first time speech that I
S1: gave never before shared content and stories for this event
S1: that I got invited to speak at, from the one
S1: and only Elena Cardone. She does once a year a
S1: ten lady speech or a ten x ladies event, and
S1: I did a speech that was different. She asked me
S1: for some specific stories on things that she knows about
S1: me personally, and I decided to say yes and share that.
S1: And now it shared with the world. So this particular
S1: speech is less about business and more about how to
S1: become the person that you want to become. And it's
S1: taken a lot for me to get to where I am.
S1: And I know most people don't believe that because all
S1: they see is how glitzy everything is and how successful
S1: the businesses are, and they don't really hear about the failures,
S1: the insecurities, and all of the real life hard situations
S1: that have come in order to actually have the success
S1: that I have today. And I share a little bit
S1: more of that story, I share a little bit more
S1: of those insights in this particular speech. This originated from YouTube. Again,
S1: I did not know that my team was just like
S1: publishing this to the world, but I'm glad that they
S1: have because it got a remarkable response on YouTube. If
S1: you're not already on my YouTube channel and you're not subscribed,
S1: you should do that. The link is in the description
S1: for this episode and enjoy this ten lady speech.
S2: I have a really important message that I want to
S2: share with you guys today. And this important message is
S2: we want you. Up on this stage. We've heard so
S2: many incredible stories from women who are kicking ass in
S2: their fields, and we're going to hear more. But we've
S2: heard so many incredible stories over the last day and
S2: a half, and what we've all been talking about this
S2: entire time. Back behind buying the stage, the conversations that
S2: go on is, what do we have to do in
S2: order to get you guys? Not accepting anything besides greatness
S2: in your lives. How do we get you to take
S2: the exact same tools and resources and steps and hard decisions,
S2: and make the sacrifices that you have to make in
S2: order to demand greatness of yourself, and in order to
S2: be able to be in a position to say, wow,
S2: look at all these things that I've done, look at
S2: all of these ways that I'm able to impact my community.
S2: How do you guys want to make an impact on
S2: the world? Right? You come to an event like this
S2: because you want to make an impact on the world.
S2: And I want to be honest with you guys, when
S2: when I first showed up to a ten x event,
S2: I sat in the audience and this entire time I
S2: was sitting in the audience, I had this pit in
S2: my stomach because I recognize I wanted to be best
S2: friends with every single person that was on the stage.
S2: Is there anybody up on the stage who you do
S2: not want to be like buds with? You want to
S2: get like maybe a cocktail with them, go to happy hour.
S2: Like really be friends with these people. But what I
S2: had to sit with and what I had to really realize,
S2: was I had not become the person yet that they
S2: could be friends with. I even, weirdly enough, sent Elena
S2: Cardona a DM, a direct message on the Instagram. Back
S2: when I had like 600 followers. I sent her a
S2: message before I met her. This was back in 2018.
S2: I sent you a direct message as a complete stranger
S2: and I said, one day we are going to be friends.
S2: I'm going to become the person that you would be
S2: friends with, because I recognize that I was not that
S2: person yet. And when she actually ended up following me,
S2: like a year later, I deleted the DM so she
S2: never saw it. You know how you can do that?
S2: Did you know you can delete DMs? Thank the Lord
S2: you can delete DMs. But the reality is, back five
S2: years ago, before we started Carnal Ventures. I'm gonna get
S2: to my slides here. I have some pictures to show
S2: you guys before we start in Cartoon Ventures. If I
S2: can get my picture. This is one of the most
S2: important pictures that I've ever taken in my entire life.
S2: It's a picture that was a turning point. It was
S2: a pivot point for me. That's not the picture. That's
S2: the picture. This is a picture of Atlanta, GA down
S2: and I at Growth Con in 2019. This is the
S2: moment that my life changed because I was finally in proximity.
S2: She still didn't know. It was like taking a picture.
S2: She's still a know who I was and it's not
S2: like we had this major, profound conversation. They're like. We
S2: smiled and there's like a line of 25 other people.
S2: But it was that moment where I was finally in
S2: proximity to this person that I wanted to be like.
S2: And the crazy thing about mentors, I don't know, have
S2: you guys ever met your mentors before? We ever, like,
S2: in person, met somebody besides the cartoons? I'm putting them
S2: out of this camp besides them, and you meet them
S2: and they're just not they're not the person that you
S2: thought that they were going to be, you know? Have
S2: you ever. Has that ever happened to you? You think
S2: somebody is going to be great. You follow them on
S2: social media. You watch the YouTube videos, and then you
S2: have this interaction. Or maybe you hear about an interaction
S2: that somebody else had and it lets you down. I've
S2: spent the last five years working alongside Grant and Elena
S2: and this family that they have, these children that they have,
S2: and I am more bodden and more like, how do
S2: I get a better mindset? How do I get more
S2: dynamic relationships? How do I how do I expand and
S2: design my life like I am still to this day,
S2: taking copious pages of notes because they're still evolving? Like
S2: there's ever this point where they stop evolving, they're continuing
S2: to grow. And so for me, in 2018, I was
S2: not the person that I am today. Elena just wrote
S2: some really cool stats, some really cool things that we've
S2: been up to for the past five years. This is
S2: how Cado Ventures started. There was three of us. My husband,
S2: he was £40 heavier in this photo than he is today.
S2: He is looking great today because he started using this
S2: thing called ten x health that you guys heard of
S2: ten x 12. So this picture was at the birthplace
S2: of ten or I'm sorry, at of Cartoon Adventures, there
S2: was this ten x here at this event, and we
S2: launched Cardinal Ventures here at the J.W. Marriott in 2019.
S2: And this girl that is standing next to my husband, me,
S2: I had very little confidence in myself. We're starting this business.
S2: But I was I'm I'm not the person I was
S2: not the person then that I am today. And now
S2: this is actually just a fraction of our team. So
S2: it started with three. You have over 200 team members.
S2: With over 200 team members. And these are just a
S2: few of the stats like I can go on and
S2: on about the staff. These are all the things that
S2: people see and hear about when when I come up
S2: on stage and I talk to you about owning a
S2: business and how you scale through people and, and 200 employees,
S2: and we have hosted 350 live events, and we have
S2: all of these businesses under management with our services who
S2: are winning with us, who are having success with us.
S2: But people see this person and they see all the
S2: stuff and they don't actually understand that. Back then when
S2: this photo was taken, I was not this person. I
S2: had no idea how to become the person that I
S2: am today and what I was looking for when I
S2: showed up at a very similar event to this event.
S2: This ten ladies event where I showed up looking for
S2: were these four things. I recognized that I did not
S2: have a real purpose. How many of you guys sometimes,
S2: like Elena, talks about her purpose and you're like, I
S2: don't know exactly what my purpose is. I feel like
S2: I'm floating around this universe and I'm not really sure
S2: what my purpose is. Anybody felt like that? Anyone want
S2: to cop to that? Am I the only one who's, like,
S2: just didn't get birthed out of the womb and be like,
S2: I am fighting for this for the rest of my life?
S2: No one else felt that. That felt like that. I'm
S2: gonna change my life. Can you guys hear me better now?
S2: Oh my gosh, why didn't you tell me? That was
S2: real covert. They sent me a message on the TV screen. Okay,
S2: you can hear me now. You're supposed to say good.
S2: Remember that commercial? Can you hear me now? Okay, perfect.
S2: So at this growth con, I recognize I did not
S2: have a real purpose. I watched Elena on these YouTube
S2: videos because we were not homies at the time. Because
S2: she wouldn't hang out with somebody like me. If you're
S2: honest with yourself, you might not be in a position
S2: to be able to hang out with the people that
S2: you want to be mentored by. You're not there. You
S2: haven't done the things. And part of that was I
S2: did not have a real purpose. I had no clarity
S2: around what my purpose is. Second thing was, I actually
S2: didn't have earned confidence. I had a lot of fake confidence.
S2: Fake confidence? Sounds like you like, figure it out. You.
S2: You show up to the events you like, throw your
S2: shoulders back. I'm sure some of you guys prepped yourself
S2: for this event. This was like my go to. I'm like,
S2: I'm gonna throw my shoulders back. I'm a stand up
S2: real tall. I'm going to smile and I'm going to
S2: ask great questions. That's that's all I knew how to do.
S2: I didn't have earned confidence. I hadn't done something where
S2: I had earned this right, to walk into a room
S2: and knew and have strength and power with my confidence.
S2: I had no idea what I was doing. I was
S2: just like, figuring it out. The next piece was I
S2: had no support of friends I didn't really recognize. I
S2: didn't have support of friends at that time. But my
S2: husband proposed to me and I had this really cool party,
S2: and I recognized that I didn't have any of the
S2: people at my party that I wanted to have be
S2: their beer throwing party. We were like, man, this would
S2: have been a great party, but I'm the only person
S2: at this party that I like. Everything in the party
S2: like that. That was me. I'll show you that in
S2: just a second. And then financial security. I was entirely
S2: financially dependent upon my husband. Which is not a bad thing.
S2: Not a bad thing. But I was insecure about being
S2: financially dependent on my husband. My husband is a very powerful, successful,
S2: financially strong person, and I did not have that confidence
S2: and I did not have that strength. And so I
S2: showed up at this growth con like. I see this
S2: woman on the stage and she almost didn't seem real
S2: to me. Anybody feel like. Like, how can I become
S2: like Elena Cardon? I every time she still still to
S2: this day I watch her. I'm like, how do I
S2: become more like you? I'm serious. I get to walk
S2: next to her often and I'm like, you are so amazing,
S2: and I want to be more like that. And when
S2: you're around somebody like that, every single one of you
S2: in this room. I know you feel the same way
S2: that I felt when I walked into their presence. When
S2: I walked into this family's life. I'm like, I want
S2: to be ten x she. You make me believe that
S2: I can be ten x. But at the time I
S2: was nothing like ten x. I had no friends. I
S2: didn't have confidence, I felt financially dependent upon. My husband
S2: was very insecure about it. And I want to just
S2: tell you a quick story about my friends. So when
S2: I had the most incredible moment of a woman's life,
S2: supposedly this is what the movies tell you. The proposal.
S2: Isn't that supposed to be, like, the greatest moment of
S2: your life? You get engaged and you're supposed to just
S2: ride off into the sunset, and everyone's so happy for you. Everyone.
S2: Everyone's so happy for you when you get engaged. And
S2: it's just life is supposed to be blissful. That was
S2: not how my engagement works. No one told. No one
S2: gave me the memo that that wasn't how my engagement worked.
S2: I love my husband. My husband just kind of jacked
S2: up our engagement. I'm sorry. Like, he's he's in the room.
S2: I won't harp on him too much, but it's the
S2: one night we have a we have an agreement in
S2: our relationship. The one night that we have gone to
S2: bed mad at each other was the night of his proposal.
S2: The one night we've never, never since have we gone
S2: to bed. Managed other. We've been together for ten years now,
S2: which is pretty incredible. Pretty incredible. But because he jacked
S2: up the engagement, I was like, this can't be how
S2: it happens. So I'm going to throw a birthday party
S2: for the two of us. This was my idea. I
S2: was like, this is great. I'm going to throw a
S2: birthday party and we're going to surprise all of our
S2: friends and family and tell them that we got engaged.
S2: And then I can make the party beautiful. And there's
S2: this picture I'm going to show you. There's this, like
S2: this video that'll just kind of made me play. It
S2: was the perfect part. Like it had the white flowers.
S2: Like that. Oh, there's the lights. If you're watching this
S2: video on social media, it's like, oh, they had this
S2: nice proposal and they threw this party and it was
S2: so wonderful. It was nothing like the wonderfulness that you see. Oh,
S2: there we are. You know, we're so happy with all
S2: these people around us. And both of us went to
S2: bed that night. And besides our family, who's sitting there
S2: next to us, there is not one person that was
S2: at that table that was rooting for Brandon and I,
S2: that was actually saying, I support the two of you.
S2: We want you to be successful. We will help you
S2: and just like, cheer you on. We had people who.
S2: Just weren't for us. Do you have people in your
S2: life who just aren't for you? And in those big moments,
S2: those are actually the moments that you recognize it. So
S2: here we are, you know, like we're by ourselves there.
S2: That was a real happy moment. I love that moment
S2: with him. And, you know, my parents made these speeches.
S2: But we can go on to the next slide. The
S2: point is, I didn't even know that. I didn't have
S2: people around me who supported me until I got engaged.
S2: I didn't I didn't know until I had this party
S2: and really had to look at the people in my life.
S2: I had no idea. And then being around Elena, this
S2: is Elena's definition of success or I'm sorry, definition of support.
S2: Actively interested in the success of. In your best moments,
S2: in your moment today, when you make the decision to
S2: move forward and spend time with Alena, having her help
S2: you build your blueprints. Do you have people in your
S2: life who are like you? Go girl like you go
S2: get yours. You've been struggling, you've been having difficult times.
S2: You haven't been able to figure it out. You made
S2: this decision. We're proud of you. We're here for you.
S2: We're rooting for you. If you have people like that
S2: in your life, you don't actually have friends, which is
S2: hard because as women were told that we should have
S2: friends that we should go to lunch with. And you
S2: should tell your friends all of the problems that you
S2: have in your life. And there's this really warped idea
S2: of friendship. And to be honest with you, when Elena
S2: first started talking about the definition of support somebody that
S2: is actively interested in your success, I was like, but
S2: I won't have any friends then. And I want friends
S2: like that. That can't be the definition, because I want
S2: friends and I don't have those people, but I want
S2: what society tells us that we're supposed to have, which
S2: is people. We just talk shit about other people, too,
S2: and gossip. Right? Right. That's that's Real Housewives, Keeping Up
S2: With the Kardashians. All of the stuff shows us that, well, no,
S2: Ellen is like, hold, hold the phone definition of friend
S2: active interest in the success of. And so as I
S2: became closer to Elena and really looking at how she
S2: was spending her life, people in her life that are
S2: her friends are supporting her and are interested in actively
S2: supporting her and rooting for her. So as I started
S2: to get my head around this friend thing, I recognized, okay,
S2: I don't have a purpose and I need to figure
S2: out this purpose thing. And I love this photo of
S2: my husband and I because this is like, this was
S2: my purpose. Anybody ever had that experience? I feel like
S2: you guys just know by me saying that, like, this
S2: was my purpose, this man, this relationship. It was my
S2: purpose and I love my husband. But my husband can't
S2: be my purpose. I can't put that on him. Why
S2: is that fair to put on him? And at the time,
S2: I wasn't even interested in marrying him. We were engaged.
S2: But it's so weird. It sounds ridiculous. We were engaged,
S2: but when Elena asked me, so when are you guys
S2: going to get married? I was like, oh no, we're
S2: not planning on getting married. We're just engaged.
S3: Dead serious.
S2: This was this was four years ago and we were
S2: on the very first ten ladies call and Adrienne where
S2: is Adrienne. Adrienne. We pulled her up talking about her
S2: wedding dress design business. And Alena pointed to me and said,
S2: so when are you going to get married? And then
S2: after this call, the first lady's call ever afterwards, she's like,
S2: you can't not get married to your fiance. Do you
S2: realize how confusing that is? Are you in or are
S2: you out? Are you in or you out? And that's
S2: what I didn't have in my life. See, I had
S2: all these rolls of things that Natalie was at the time.
S2: I wasn't a wife. I was a fiance, but I
S2: wasn't really owning. I'm a fiancé. What does it mean
S2: to be a great fiancé? What does it mean to
S2: be a great stepmom? I'm now the stepmom of three amazing,
S2: beautiful daughters of my husband. What does that actually mean?
S2: How do I own being a step? President. There's been
S2: no shortage of conversations. Marlene is like, hang on, what
S2: are you of Cartoon Ventures? What are you of ten itself?
S2: You are the president. What does a president do? Like
S2: I had somebody that was in my corner as I've
S2: been working out my own confidence, my own self esteem
S2: to remind me like. What is my role? How are
S2: you guys are so clear on what your role is
S2: in your life and every relationship. I think most people
S2: don't really know. I honestly like I talked to, I've
S2: talked to many of you over the last couple of days,
S2: and we're told about a lot of roles, and we're
S2: told that we have a lot of hats and we
S2: try to figure it all out. But like, if you
S2: knew what your actual role is as a daughter, as
S2: a friend, as a spouse, as a stepmom, all of
S2: these things that we have. And you could feel good
S2: about owning that hat and owning that responsibility in your life.
S2: You wouldn't feel like you're out of balance all the time.
S2: Like this idea, we get people in our organization who
S2: are looking to come to our organization for this thing
S2: called work life balance. Because I nice. Like oh my
S2: gosh we like what is the what are we talking
S2: about work life balance. If you really got clear me
S2: and my role as a wife, my role as a mom,
S2: my role is these things you'd be able to then say, okay,
S2: where am I not doing great in my role? And
S2: instead of being emotional about it, instead of being like, oh,
S2: roll with me, the world is coming at me. All
S2: this stuff is so difficult to be like, okay, I
S2: need to make this tweak in this one area because
S2: it's my role and I need to be this role.
S2: And so as I've gotten more clear on my roles,
S2: this next piece was like, okay, I'm a president, I'm
S2: a stepmom, I'm a wife, I'm a sister, I'm a friend.
S2: And I and I started to get my life sorted
S2: out with the roles that Natalie Workman at the time
S2: had to be responsible for. But I still didn't have
S2: this thing called earned confidence that I was looking for. Now,
S2: today I've interviewed, recruited, and tired hundreds. While at this
S2: point it's thousands of people and there's a lot of
S2: success in stats that I've been able to focus on.
S2: But at the time, I didn't understand what confidence was
S2: and where people got confidence. I thought that it was
S2: just this thing that everybody faked. You don't have to
S2: feel like you're constantly faking confidence. I didn't know that.
S2: And so stats. Do you guys measure things in your life?
S2: Like measuring stats for your life. Stats matter in your life.
S2: What are your stats? It's a hard thing to look
S2: at sometimes. What are your stats in your business? What
S2: are your stats with your friends? What are your stats
S2: and your health? What are your stats in the group
S2: dynamics that you have? Are things growing? Are they staying
S2: the same or are they declining? Alena talked about ups
S2: and downs yesterday. Right. So if you were graphing things
S2: like what are you choosing to take on as a
S2: stats for yourself? This is what she taught me. She's like, Natalie,
S2: of course you're not confident you don't have stats in
S2: anything yet. You think that was like a really comfortable thing?
S2: I was like, oh, wow, I'm really that was nice.
S2: I loved hearing that. There is so great. You're right.
S2: I haven't proven that I'm good in anything yet, but
S2: I hadn't, I really hadn't. And no one is willing
S2: to have this conversation. These days, I'm just like, I'm here.
S2: I'm going to be the truth serum. People pay us
S2: a lot of money to not lie to them about
S2: what's wrong in their businesses. And I'm going to be
S2: honest with you, most people are not telling you that
S2: you haven't been focused on stats in your life, and
S2: you want the confidence you want. You want to be
S2: up on the stage. You want to be friends with Elena.
S2: You want to be like this person and you believe
S2: that you can. And I'm here to tell you we
S2: believe that you can. But then this thing, like, we
S2: skirt the stats, what are you going to become great at?
S2: What is the thing that you are known for that
S2: you are going to become great at? If you say
S2: I'm going to be the best long. What does that
S2: mean to be the best mom? What are the stats
S2: relative to being the best mom? What about wife? What
S2: are your stats as a wife? How are you taking
S2: responsibility for those things? Because once you figure out what
S2: you're going to get stats in for me, I needed
S2: to get stats in recruiting and that was the first
S2: thing in our business. I was like, I don't have
S2: stats yet. I'm going to get really great at hiring
S2: great people. Like, okay, how do you get great at
S2: hiring great people? Do you do it by hoping that
S2: great people are going to want to work for you
S2: one day? No, you got to hire a lot of
S2: great people, but you have to first choose what is
S2: the stat I'm going to then become great at? Because
S2: I'm not going to be okay with not being great
S2: at the thing that I'm saying I have stats in
S2: before we met Grant and Elena. This is a little
S2: bit embarrassing to talk about, but this is a ten
S2: x ladies conference. And like, I feel like I'm at
S2: this family dinner right now, so I'm going to say
S2: it anyway. Before I met Grant and Elena, I was
S2: so insecure about Brandon. My age difference. Brandon I have
S2: a 25 year age difference and I was so insecure
S2: and so worried and just I didn't feel confident because
S2: I thought people would always look at my husband and think, oh,
S2: like she's just like some, like, blonde gold digger. And
S2: then Elena totally reframed what it is to be a
S2: gold digger. Have you guys heard her talk about, oh
S2: my gosh, I saw that's the that's the video. I
S2: fell in love with Elena Cardone when she talked about reframing. Like, yeah,
S2: I do dig for gold. And people being a gold
S2: digger is a beautiful thing. I dig for gold myself.
S2: I dig for gold in my relationships. I dig for
S2: gold in every single opportunity. Well, being a gold digger
S2: and my insecurity around this when I was first trying
S2: to figure out the stats issue. I was just nervous
S2: that people were going to find out that, hey, maybe
S2: I'm not as smart as I think I am. What
S2: if I can't get stats in this area? What if
S2: I put all this hard work into trying to build something,
S2: and then it still gets attributed to my husband? Is
S2: that okay? Is that a reason to not go for
S2: it and not go after it just because no one
S2: sees the hard work? I mean, in my head it
S2: made sense. But no, of course not. It's not a
S2: good reason. And so stats matter. Demanding greatness and then committing.
S2: First I had to commit to. I'm going to suck
S2: at recruiting for a little while. Do you know in
S2: your life the thing that you have to suck at
S2: right now? Are you really clear on what that thing is?
S2: It's like that thing that probably gives you the pit
S2: in your stomach, because you can't just be great at
S2: everything at first. So are you clear on what you're
S2: going to suck at for a minute, what you have
S2: to commit to first to figure out the rest? What
S2: does it say come first? Who knows the saying where
S2: my great cartoon fans figure the rest out later you
S2: commit first, you commit to the stat, you commit to
S2: being great, and you just have to figure it out
S2: because you're unwilling to do anything. Besides that, I was
S2: going to tell you a really great story that I was, like,
S2: nervous to share with you. And then I forgot what
S2: the story was. Our age difference. It'll come back to me.
S2: It'll come back to me. I have a couple of
S2: other good stories coming. So financial security. Financial security. My
S2: husband sold a business for $155 million. My husband has
S2: a lot of money. Natalie, when she was unwilling to marry,
S2: said husbands, who was fiancee was like, you have this money,
S2: but I don't have this money. That was a real
S2: thing for me. Like, I need to make my own money.
S2: That is your money. I'm going to stay a fiancee.
S2: Your money is not my money. So I had this
S2: group of people for a second in my life. And
S2: all of these people were very wealthy. These women were
S2: very wealthy. And we went shopping one day. And they
S2: thought I was wealthy, but I was not wealthy. But
S2: I didn't want them to know that I wasn't wealthy.
S2: But it was like this whole messed up thing in
S2: my head, right? Because. Like I could. I could have
S2: married him, and I didn't want to marry him because
S2: I wanted to make my money. But I wasn't wealthy,
S2: but I wanted them, so I all sorts of twisted.
S2: And we went shopping. And all of them are buying
S2: these clothes and they're shopping in the side of the
S2: department store I didn't even know existed. And they're like, Natalie,
S2: you have to try on these leather pants. Like, oh,
S2: of course I'll try on the leather pants. And what
S2: do women do in dressing rooms? Do they let you just, like,
S2: try on the pants and then not see them? No.
S2: You have to, like, show your women friends the pants
S2: and like, I'm new to this whole like, women friend
S2: thing because it didn't make sense to me. And these
S2: were a new group of people. And I was like, okay,
S2: we'll just like, show the pants. And of course, what
S2: do women do when you are wearing the pants in
S2: the dressing room? What was it? What is it? What
S2: do we do? You have to buy them. Oh. They're perfect. Oh,
S2: they look so good on you. You'll wear them so
S2: many times. There was never a woman who's like that
S2: looks horrible on you. Don't buy it. This never happens.
S2: So I didn't even. There was no way I was
S2: buying these pants. I was going to come up with
S2: every reason why not to buy these pants. I go
S2: in the dressing room to look at the price of
S2: the pants, but I was already like, I'm not buying
S2: the pants. The pants were $800. $800 buys $800 pants.
S2: At the time, I was making like $70,000 a year.
S2: $800 pants was like, mind blowing to me. So as
S2: I was in the dressing room by myself, like listening
S2: to them like, drink champagne and do like what people
S2: do when they have a lot of money and they shop,
S2: which I was not familiar with. They like drink. They
S2: feed you alcohol so that you buy more. Right. And
S2: then women actually end up buying more because they drank alcohol. So.
S2: Cocktail reception. The cocktail reception. It's amazing you get to
S2: network on the hype. You up on the hype up.
S2: You should join the Empire elites. Done. Let's toast on
S2: it over a cocktail. And so I'm sitting there in
S2: this dressing room and I see that these pants are $800.
S2: And I decide, okay, I'm going to buy them. But
S2: then tomorrow. I'm just going to return them. Like, haven't you?
S2: I cannot be the only person that's done this. I'm
S2: just going to return the pig like I cannot afford
S2: $800 pants. That is ridiculous. And I didn't have the
S2: strength at the time to know. Just Natalie, just say no.
S2: I was 24 years old, 25 years old. So I
S2: go and buy the pants. And then I tell Brannon,
S2: when I get home, I'm like, oh my gosh, I
S2: bought these pants. They were $800. I mean, they look
S2: really cute, but I'm not keeping them. And he was like, okay, whatever.
S2: Like he didn't even didn't even matter to him. Go
S2: to the store the next day. Because they were leather pants.
S2: They wouldn't let me return the peanuts. I was stuck
S2: with these $800 pants. And you. I cried like I bawled.
S2: I was like, I cannot afford. And Brandon's like, I
S2: can't tell Brandon this how ridiculous my life was five
S2: years ago. Guys. Like, I'm not even kidding. I can't
S2: tell this person that I've been in a relationship with
S2: for five years that I'm so financially stressed out because
S2: he has a lot of money. I don't have a
S2: lot of money, right? I don't want to marry him
S2: because that would be weird. Like, why would we do that?
S2: Because I don't like I don't want people to think
S2: that his money is my. It was just so I
S2: was so turned around and they're in crying about these
S2: stupid leather pants because I had such bad financial data.
S2: I had such bad financial data. So I'm trying to
S2: figure this thing out on my own. I'm not willing
S2: to let my fiance, who should have been my husband,
S2: help me. But I wasn't doing the things that I
S2: needed to be doing to increase my financial status. So
S2: I was just stuck and I was petrified. And I
S2: was scared to spend money and I wouldn't spend money.
S2: He could spend money on me as a gift. That
S2: was fine, but I was not going to spend my
S2: own money. And then getting around Grant and Elena. Change
S2: my whole life because they're like, okay, hang on a second.
S2: Create targets. What are targets? But let's not talk about
S2: what we don't have. Let's talk about what is the target.
S2: And then this thing changed my life. This. This is
S2: part of the blueprint. This is just like a fraction
S2: of this blueprint. This thing changed my life. If I
S2: need to take responsibility, I'm going to sit down with Brandon.
S2: And instead of just assuming that he's going to handle
S2: stuff in our life, I'm going to say, okay, this
S2: is what we're spending. Spending. And this is like all
S2: of the items that we're spending money on. So at
S2: the time we were spending money on like just stupid stuff,
S2: clothes or spending money on food. We're spending money on,
S2: not rent. We owned a house mortgage.
S4: More.
S5: Or to your.
S2: Thank you, my ladies. And then this was the eminence
S2: and we like with list like okay what are we spending.
S2: As we started to take more responsibility. What are we
S2: spending a month on all of these things. And from
S2: Gary and Elena, I don't even know what this number was.
S2: This number was, like, ridiculous. Ridiculous. That it isn't. This
S2: number was ridiculous. You can't hear me. I'll keep talking
S2: in the mic. I won't turn, so I'll talk like this.
S2: And what they taught us was like, hey, instead of thinking,
S2: I'm going to stop, I'm going to spend less money.
S2: I'm not going to buy $800 pants. I'm going to conserve.
S2: I'm going to restrict. I'm going to feel self-conscious. They're like,
S2: wait a second, hold the freaking phone. How do you
S2: technics this? Don't restrict the target guys. Don't think I
S2: need to conserve money. Don't think I can't have the
S2: freaking leather pants. You can have the leather pants. You
S2: can have the home that you want. You can spend money.
S2: People are telling you you shouldn't spend money going out
S2: to eat. You should not have date nights that cost
S2: so much money. Let's look at affordable date night options.
S2: Screw that. Make your date nights freaking amazing. Figure out
S2: the top line then. Because my first reaction when I
S2: thought I need to take responsibility was, let's stop spending
S2: money on all of these things. Oh, I'm going to
S2: be like fiscally responsible. And if you guys play this
S2: role in your house, you're the person that's like, we're
S2: not going to spend any money on anything. We're going
S2: to look at everything clothes, food, mortgage, everything that you're
S2: you're working with. And you're like, okay, this is where
S2: I can stop spending and I can get more skimpy here.
S2: And let's just let's just cut things. Well, somebody needs
S2: to be the influence in your life, and it might
S2: not be the person that you're sleeping with. It might
S2: not be the person that your friends with. It might
S2: not be the people in your life that you have
S2: right now who are sitting there telling you, stop the
S2: freaking madness. Focus on the right thing. You have the
S2: wrong target. Because that's the other thing that I learned
S2: with this financial security piece I had. I didn't have
S2: mentors who knew what they were talking about. Now, Brandon
S2: had a lot of money, but as soon as Brandon
S2: got this money, we started spending time with people who
S2: weren't pushing. And this is why Brandon and I picked
S2: up our entire lives five years ago to become closer
S2: in proximity to Grant and Elena Cardon. We moved away
S2: from the Pacific Northwest. We bought a condo here in Miami.
S2: We we just ditched our previous life, our friends, our identities,
S2: all the things that we thought we were doing pretty
S2: well compared to the average person. But we still recognize
S2: that there was levels and there was this gap, and
S2: we didn't have it all figured out, and we needed
S2: to be around people who were not only saying, hey,
S2: I have this figured out for myself. Look at how
S2: great I am. We've all seen those people before. They
S2: just like they sit in their ivory tower and and
S2: they just flaunt all of the great things that they
S2: do with their life and flaunt all their friends. But
S2: they're not telling you how to get there or they're
S2: not helping you get there. And so when, when we
S2: started to look at where we were spending money, my
S2: first guidance was, okay, we're going to cut money. And
S2: then we started spending time around Allen, who was saying,
S2: wait a second, why are you thinking of conservation? Let's
S2: think of expansion. What do you have to do in
S2: order to have the life that you want? Well, we
S2: weren't really clear on the life that we wanted. How
S2: many of you guys feel like you're totally clear, crystal
S2: clear on the life that you want? A hateful. How
S2: many of you think that in order to become great
S2: at something, you probably got to get clear on what
S2: it is that you want to be great at? Like
S2: we all sit there and I was sitting there in
S2: this growth on that picture with Alan, and I was
S2: sitting there like, I know I am supposed to be
S2: somebody someday. I know I'm supposed to be great. I
S2: know I have these things in me, and I had
S2: nobody in my life that was actually able to put
S2: the path in front of me and say, this is
S2: what you need to do. These are the steps that
S2: you need to take. And so what started as well
S2: I want to get confidence actually turned into what I
S2: now understand as mindsets. Like, what is the right mindset
S2: to get you to where you want to go? What's
S2: the right mindset? If you don't have if you're not
S2: where you're at, I'm sorry. If you're where you're at
S2: right now and you're not where you want to go,
S2: do you think that it's possible that you have the
S2: wrong mindset? Even if you think you might have the
S2: right mindset, you're like, no, I'm pretty smart. Elena said,
S2: you know, I went to London School of Economics. I'm
S2: pretty smart, but hang on, I haven't actually done things
S2: that I want to do. I'm not. I'm not doing
S2: the things I don't have the life that I want yet. Like,
S2: that is a hard pill to swallow. And I'm gonna
S2: let you sit there and swallow it, because what we
S2: can't afford to do is let you think that you're
S2: just doing fine. Because you didn't come here for us
S2: to tell you. Oh, you're doing a great job, sweetheart.
S2: We don't need more people telling us we're doing a
S2: great job. You need people that are going to kick
S2: you in the ass and say, hey, you're not doing
S2: so great. You're not doing so great stuff that I
S2: needed people in my life who were telling me, you're
S2: not doing so great. And they still, I at one
S2: point think like, we're going to just like, Brian and
S2: I have schemes and we have these ideas of like, oh,
S2: we're going to do this and we're going to impress
S2: and surprise Grant. And later we do this great thing
S2: and they're like, yeah, but there's this next thing still
S2: because they're continuing to develop themselves. Like this game never stops.
S2: And so with needing mentors, who knew? My next. My
S2: next reality check was okay if I know that I
S2: need mentors. If I know that I don't have the
S2: life that I want. What does my Empire mindset look like?
S2: If I'm going to be really honest with myself, what
S2: in my mindset needs to change? How am I going
S2: to get in proximity? The offer that she has put
S2: together for you guys. I'm telling you when I say
S2: that this is ridiculous. This is this is one x
S2: ridiculous compared to the ten ridiculousness of the offer that's
S2: been put together. Because think about this. You have four
S2: different masterminds, four different events, one just specifically on mindset.
S2: Imagine your life. With the people in your life on
S2: the same page of where you want to go. Just
S2: that alone. If you can get your spouse, your kids,
S2: your business partners, your friends, if you all of a
S2: sudden had the data to allow you to get there.
S2: What is that worth to you? What is it worth
S2: to you to get people on the same page as you?
S2: It actually is priceless. Ryan and I did not used
S2: to be on the same page. I wanted to be
S2: this fiance forever. I wanted to like, literally live in
S2: fiance land for the next 40 years of our lives.
S2: I had commitment issues. I really did for no reason
S2: outside of Atlanta being like, what are you doing? It's
S2: all she had to say. What are you doing? What
S2: are you doing? So what is it worth to get
S2: people on the same page in your life? How much
S2: does that cost you? A costume, potentially your dreams, your
S2: goals and dreams and what we like to say. A
S2: Cardinal Ventures is your mission and your vision. Determine where
S2: your business is going well, your mission and your vision.
S2: Determine where your business is going and also determines where
S2: your life is going. But if you have people in
S2: your life who aren't helping you get to that mission
S2: and vision, how the hell are you going to get there?
S2: And sometimes the people in your life are not going
S2: to be supportive of the decisions that you make in
S2: order to get yourself the confidence, get yourself like the
S2: sea legs, to take a stand, to do something different.
S2: Like when I first introduced Brandon to grants. He was
S2: not interested. He was like this dude on an airplane
S2: with his private jet. We were so offended by the
S2: private jet thing. I don't know why you were so
S2: offended by the private jet thing. It's just, like, irked
S2: my husband. His hat was sideways. Anger. Do you want it?
S2: I know you want to come up on stage. Can
S2: you at least do that? Just give them. Give them
S2: a little. Okay, so what was the. This is the river.
S2: Brilliant bond. You know. What's the matter with this guy?
S2: That's the Brandon Dawson impression of Grant Cardone. But I'm serious.
S2: I'm like, I had to fight like. Legitimate argument. It
S2: sounds so crazy today, and I know it's hard to
S2: even picture this because it's it's not where we are
S2: five years later. But when I first put Grant Cardone
S2: in front of him, he was mad at me. He
S2: was like, frustrated with me. Like, why do you think
S2: that we need somebody else to help us get to
S2: where we want to go? We're going to we need
S2: to go where we're going to go, and we're going
S2: to figure this out. And I have all these plans,
S2: and I knew it was like, we're missing something in
S2: our lives. We're entirely missing something in our lives. We
S2: do not have people around us who support us. I
S2: do not have confidence. We're just floundering around. And so
S2: sometimes as women in our relationships, we're the ones who
S2: have to say, wait a second, this what I'm doing
S2: right now is no longer working for me. It's no
S2: longer working for me. And I need some new influence.
S2: I need somebody else who's going to help me get
S2: the tools in order for me to show up in
S2: a different way. And when you show up in a
S2: different way in your relationship, doesn't the relationship change? Does
S2: a relationship ever say the same when you change? Never.
S2: It always changes. And you're like, it was that easy
S2: all along. All of a sudden it seems like it
S2: was so easy. But I'm just. I'm telling you guys,
S2: you're ability to change your life is based off of
S2: the decision to get close to people that you know
S2: how what you want, and you're not too proud. You're
S2: not too egotistical to invalidate yourself, to know that that's
S2: the right decision for you to actually become closer and
S2: to get in proximity with the people that can help you.
S2: And so I would love to bring up an amazing
S2: person to share a little bit about how the Empire
S2: Leap program has entirely transformed her. My friend Mary, would
S2: you please come up, guys, give Mary a ten. Welcome
S2: to carry on marriage and go. Keep it coming. Keep
S2: it coming. She's next. What's next? Hey, ladies. This is
S2: a wild that.
S6: I'm up here.
S2: Hi. She's so amazing. So tell us about why you
S2: made the decision to invest in the Empire Elite Mastermind program.
S6: Yeah, absolutely. So I got to a place in my
S6: business where I knew that I wanted to go further,
S6: but I couldn't go alone. And how big was your business?
S6: So we did $16 million.
S2: $14, $16 million.
S6: So before that, you guys, I built the business, I
S6: partner with investors, and I lost my business. So when
S6: we found Grant Cardone, we were my husband, found Grant
S6: Cardone boyfriend in. And we were literally on an airbed.
S6: I was on an airbed above my retail store rebuilding
S6: my life. And we were listening to Grant Cardone videos. Well,
S6: I leave it to my husband. My husband was listening
S6: to Grant Cardone videos and I was like, turn it off. Like,
S6: I just need to focus on paying my four employees
S6: on Saturday. He's like, no, this is what we need
S6: to get to where we're going. And it hit me
S6: years later once I hit 2016 million in my business,
S6: I said, okay, what is the next level for me?
S6: And it started with me wanting to give back to
S6: my husband. So I booked Grant for a conference in Atlanta.
S6: It was the most money I've ever seen in my life.
S6: But seeing how he poured into that audience with a
S6: conference that I planned in 50 days, I didn't know
S6: what I was doing. But to see how how he
S6: poured and how he cared really made me care about
S6: what they were doing. And so I showed up to
S6: ten ladies and I was so nervous, y'all. I literally,
S6: if I'm not like to speak at the room, I'm
S6: not there. I never had a mentor before, I never
S6: invested in myself. And I looked at the thinking and
S6: I was like, okay, you can be you can pay this,
S6: you can pay this. And I was like, babe, I
S6: was like, should I do this? Should I go diamond?
S6: He was like, if you're going to go, you got
S6: to go to the top. Because if you don't pay,
S6: you don't pay attention. And so I booked that diamond.
S2: And bring him in. If you pay. You know what?
S2: If you don't.
S6: Pay, you don't pay.
S2: Attention.
S6: So I booked that diamond ticket. I've invested in the
S6: Empire Elite program, the mastermind, and it has changed my life.
S6: As a mom, as a wife, as a CEO. Literally
S6: you guys. When I joined tanks, I had 18 employees.
S6: We have 45 employees now. Natalie came to my building. Amazing.
S6: Like truly live in. If you're like me, right, a
S6: minority girl or anyone that feels counted out. If you
S6: feel like your dreams don't matter, if you feel like
S6: you're doing it alone. Like they didn't pay me, y'all,
S6: I paid you. Okay, just sit right there. If you
S6: feel like your dreams don't matter. If you feel alone.
S6: If you feel like you want to be surrounded by
S6: like minded people, this is the community for you. And
S6: how was the same person? Like, when I came? I'm like, oh,
S6: they're trying to sell me. Oh, maybe, maybe, maybe. But
S6: it's you. When you're in that room and you're writing
S6: and you're writing down your dreams like I could cry.
S6: Looking at my first mastermind mindset book about all the
S6: things that I said that would come true and now
S6: they're coming true. So listen, guys.
S2: And how how big is your business now?
S6: Yeah. So last year we did $20 million for that badass.
S6: I own a marketing agency. And we you know, one
S6: thing that I love about you guys is you actually
S6: help our businesses as well. Like you'll say, oh, do
S6: this or do that, like you guys. Seriously, if you're
S6: doubting if you are the person that's like me, where
S6: you're like, uh, is this for me? Is it do
S6: I have the confidence to actually go and implement the things?
S6: If you simply write it out as Alana speaks over
S6: the next year into your life, I guarantee you a
S6: year later you will be a different person. And the
S6: room that you. I used to be sitting there and say,
S6: I want to be on this stage and look, I
S6: want to thank you. Amazing. I love you guys. Join.
S6: I'm telling you.
S2: Thank you so much. Give him a round of applause.
S2: Round of applause. I would also like to find Mauricio.
S7: Watching him. Where are you at, mortel?
S2: Yes.
S7: Yeah, yeah. Come on up. Give her a round of applause.
S2: Keep. Guys. We're going to keep the ten round of
S2: applause going. Oh, Mike. Oh, yeah. They'll they'll help you
S2: right on up here. So good to see you. So
S2: tell us about your story over the last year with
S2: investing in the Empire Elite program.
S6: Well, I'll back up.
S2: I'll say like I'm a I'm a.
S4: I'm a first generation American, so my parents told me,
S4: get good grades, go to school, go get a job
S4: in corporate. So I had all the wrong information and
S4: ten ladies was my first ten ladies was my first
S4: ten event. And I've never been in a room of
S4: such badass women.
S6: So that's you guys.
S4: And the other thing is, I've never been in a
S4: group of such a successful people that look like me too.
S4: Elena and Grant do such a good job of bringing
S4: such a diverse crowd. And so when I came to
S4: ten ladies, I was like, whatever they're selling, I'm buying.
S2: Yeah. And was it scary for you to buy it?
S4: Yes, yes. I've never spent so much money. Ever. Ever.
S2: And what's been the result of that?
S4: I've completely changed my mindset, and I knew the thing
S4: that I took away was empires are destroyed from within.
S4: And the person that I spent, you know, that was
S4: giving me the wrong information, not any fault to her
S4: was my mother. So the first thing that I did
S4: is I got to bring her in. So I brought
S4: her to a tennis event. I made her read the
S4: tennis rule, and I was like, you know, now you
S4: can't tell me I'm working too hard. You can't tell
S4: me like I had to, I had to the information
S4: that I was getting, I had to bring that sauce in.
S4: So that was like the biggest change.
S2: Amazing. What's happening in your business today?
S4: Yeah, yeah. I mean everything that they give. And then
S4: I'll say to, like I said, I don't just I
S4: didn't just drink the Kool-Aid. I'm like swimming in it.
S4: Right back strokes. Um, so I became a I became
S4: a licensee. It's a passion project of mine to get
S4: this information also to other people that look like me,
S4: that might not resonate with Grant and Elena, because when
S4: I first met Grant, I did it resonate with Grant,
S4: and it wasn't until later when I actually had a
S4: business that I was like, oh, now I need this, right?
S4: I read Be Obsessed or Be average way long before.
S4: So I want to get this to other people that
S4: look like me, that don't maybe don't resonate with Grant
S4: and Elena, but that also need this information.
S2: Amen, guys. Give her a round of applause.
S7: That's it.
S5: Yeah.
S2: What I know from the last five years is Elena's
S2: unwillingness to compromise this offer for $14,000, to be able
S2: to bring your significant other and or your mom. Like,
S2: have you ever thought about how do I get my
S2: mom on the same page of this new growth, that
S2: I want this new me? That's that I am unwilling
S2: and unwavering in becoming and creating? This offer is allowing
S2: you to get the people in your life that you need.
S2: We're not saying like you shouldn't cut out your mom. No,
S2: we want your mom on the journey. How can you
S2: change your mom's life? How do you change your spouse's?
S2: Like how do you become that person inside your environment
S2: that entirely transforms to allow for growth, prosperity, to flourish,
S2: to prosper? And what we know is we need you.
S2: We need each and every one of you to create
S2: the ten x community inside your circle of influence, because
S2: that is the only way that all of us become better.
S2: That is the only way that all of us become stronger.
S2: That is the only way that we actually flourish and
S2: prosper is if people are bringing this to their homes,
S2: bringing this to quite literally with their spouses, with their
S2: with their families, with their friends, with the people inside
S2: your community so that we can make a change.