S1: Welcome back to Building Billions. How is February already over?
S1: I don't even understand. Is wild. Technically, it's not over.
S1: It's the last day of February. But I wanted to
S1: be able to share with you the things I learned
S1: this month. I feel like I've had my fair share
S1: of moments, lessons, experiences over the last 28 days, shortest
S1: month of the year. And I do these episodes because
S1: I think it's really good to reflect and to kind
S1: of synthesize what happened, look back, understand where there were
S1: areas of opportunity. So in my preparation for the podcast,
S1: it actually really helps me set up the next month.
S1: But also one thing that one like main driving reason
S1: that I started this podcast is to take you behind
S1: the scenes of the mindset shifts that have to happen
S1: in order to move our business from where it's at
S1: today to generating billions of dollars. And that's the target.
S1: That's where we're going. This thing is going to get
S1: massive and it's going to happen quickly. And I want
S1: to take you behind the scenes of just all of
S1: the nitty gritty things that are pivots and shifts and
S1: points in my life where I'm learning new things and
S1: I'm executing on new things. So let's just dive in
S1: to February, what I learned this month. Okay, this is
S1: a fun one. There are no shortcuts. There just aren't there?
S1: Flat out are not shortcuts. If you want something in life,
S1: you're going to have to work for it. And I've
S1: I've known this before. I've learned this. I'm not a
S1: shortcut person. But the specific situation that arose where I've
S1: relearned this lesson is in writing my new book and
S1: the book's titled Start The Work. It's going to come
S1: out later this year. It's a big milestone for me
S1: to be able to add a second book to my,
S1: you know, line up in my vision. There's four books,
S1: and in order to write four books, I have to
S1: finish the second one. But I wasn't necessarily planning on
S1: writing this book until I talked with a guy that
S1: I've been working with for public relations back in November,
S1: and I wanted to make this very conscious pivot from
S1: not just being the people expert, but also moving into
S1: scaling and growing businesses. And I have this knowledge and expertise. However,
S1: I have so niched down to hiring and retaining firing
S1: and I'll always talk about those things. But I don't
S1: just need to be known as that person. It can
S1: be broader and I'm ditching work woman so I don't
S1: just need to be the people person who's talking to women.
S1: I can talk to business owners and talk about scaling
S1: and growing their business and operations. So he told me
S1: that they offer these services where you sit down for
S1: six calls and talk to somebody about the chapters in
S1: your book and they will write the chapters. And the
S1: six calls was supposed to yield about, I think, ten chapters.
S1: And I knew that it needed to be a 20
S1: chapter book. So they were going to take writing half
S1: of it. I was going to take the other half,
S1: and I've been working on the other half of the
S1: book and I haven't paid too much attention to the
S1: the chapters that they were writing, because the first few
S1: pages that I read initially I loved, I was like, Wow,
S1: this is awesome. I can't believe he nailed my voice
S1: in this way. And that's because he was telling stories.
S1: When it came to the nitty gritty and the description
S1: of these concepts and the execution of these concepts. As
S1: I was reading them, I recognized that it's actually not
S1: how I would explain the thing. And of course, how
S1: could it be? I explained things in a very particular way.
S1: I am meticulous in how I've structured our organization, the
S1: processes we've put in place, the thought process I use
S1: that really is the underpinnings of our operations, our systems,
S1: our processes. And so this book is very systems process
S1: operations heavy. So how could I assume that somebody would
S1: just be able to capture that? Well, I did make
S1: that assumption, and the writing that he did was great.
S1: It just didn't sound like me. And one thing that
S1: I was so proud about as it relates to my book,
S1: Teamwork is it is me through and through. I had
S1: no help writing it. I busted it out in a
S1: two week time frame and it was just Natalie and
S1: I really take a lot of pride, even today in
S1: teamwork and recommending it to people, because I know how
S1: it can help and because somebody else helped me with
S1: this book, I felt kind of dismissed, attached, disassociated with
S1: what I've written. And then I started questioning like, who
S1: would I give this book to? So this all happened
S1: within the last 48 hours where I started to read
S1: for the final review, the book from start to finish.
S1: It was like, Oh my gosh, this is not what
S1: I want it to be. And I had this moment
S1: of like pure panic because I'm up against a deadline.
S1: My world has never been crazier than it is right now.
S1: I'm the president of two organizations and. It's just like life.
S1: My business life is is nuts right now. My my
S1: work responsibilities are at a level that I don't know
S1: that they've ever been. And so to add on top
S1: of this, the overwhelm of thinking I was going to
S1: be able to just read through this book, knock it
S1: out in a 48 knock, knock out the edits. I
S1: spent a lot of time writing the other chapters, but
S1: knock out all of the edits within, you know, a
S1: two day time frame. And I sit down on a
S1: Saturday morning and an hour in, I'm not even, you know,
S1: six paragraphs through the book because there's so many changes
S1: and tweaks and contextually things are not right. And so
S1: point being, there are no shortcuts. If you want to
S1: do something correctly, you have to put the energy into
S1: the thing. Now you have to be so specific in
S1: particular about what actually requires your energy and requires your effort.
S1: It's funny, a lot of the book is about how
S1: you actually delegate things and how you duplicate yourself, but.
S1: Writing a book is just not one of those things
S1: for me. I. I want my voice to be authentic
S1: through the book writing process. I want it to be
S1: me through and through. In order to do that, I
S1: just can't take a shortcut. And there are things in
S1: your life that you can't take shortcuts around. You are
S1: the person for the things that you don't need to
S1: be the person on. Please stop doing those things. Get
S1: rid of those things. I'm not here to tell you.
S1: You have to take on the weight of the world.
S1: And there are no shortcuts for anything because there's a
S1: lot of things that you can shortcut through duplicating yourself.
S1: But the things that you know that you have to do,
S1: you just have to freaking do them. And there's no
S1: there's no shortcuts. Okay? The next thing, this is a
S1: little fun. So we had growth con in the month
S1: of February. Growth Con is our big event here in
S1: ten X world where we bring in all these speakers
S1: and it's this flagship event. It happens once a year.
S1: There's thousands and thousands of people in person. There's tens
S1: of thousands of people online watching this event. And for
S1: the event, I got my hair and makeup done every
S1: single morning at the crack of dawn. And I was
S1: shocked in the way that I looked from these hair
S1: and makeup. Duo like they did such a great job.
S1: My face has never looked like that before and I
S1: have done my makeup the same way since I was
S1: in middle school. I use practically all the same products
S1: because I've always thought that I can't do my makeup.
S1: And it dawned on me on the final day of
S1: hair and makeup, I was like, Wait a second, I
S1: can learn how to do this. I've just sat here
S1: for five days and experienced you putting this makeup on
S1: my face and doing my hair. Why can't I learn
S1: what you're doing? Because it's happening right in front of me.
S1: And so since then, I've had my makeup done. I
S1: had another speaking engagement. So I had to get my
S1: hair and makeup done. And I just started asking the
S1: person questions for how you put concealer on, how you
S1: put foundation on how you put bronzer on. And it
S1: might sound a little silly and a little ridiculous because
S1: I recognize that it is a little silly and a
S1: little ridiculous. But the learning lesson from this is you
S1: can fricking learn anything you can learn anything you've ever
S1: wanted to learn. There is no rules. There is no like, Oh,
S1: I'm not good enough or smart enough or Oh, I'm
S1: not artistic or Oh, I don't know math. You can
S1: fricking learn it. And when you have that mentality, it's
S1: amazing how more fulfilled your life becomes. Like, I've had
S1: a lot of fun over the last week and a
S1: half buying makeup, watching like, I don't know, 30 minutes
S1: of tutorials trying it out and like, Wow, I really
S1: like the way that looks. And there's there's a lot
S1: of joy that comes through taking something that you don't
S1: know how to do and actually learning how to do it,
S1: especially if you want to learn how to do the
S1: damn thing. I want to learn how to put concealer
S1: under my eyes to where it doesn't crack and look funny,
S1: and there's nothing wrong with that. So first off, you
S1: can learn anything. Second of all, you don't actually have
S1: to feel bad about it because it's your life and
S1: whatever you're interested in, be interested in that thing. Learn
S1: that thing. Don't hold yourself back on this hair and
S1: makeup thing. I shared this at the mastermind that we
S1: did for Growth Con, and I keep thinking about it
S1: and I want to share it with you as well.
S1: So speaking of makeup, about three years ago, I had
S1: my makeup done, and I, I, I wanted a handful
S1: of tips on how to do something different. I think
S1: it was how to apply concealer. Obviously, I didn't listen
S1: because three years later, I'm still struggling to figure that out.
S1: But I asked a question and then I went on
S1: to explain. What I currently did with concealer, and this
S1: makeup artist literally stopped me in the middle of having
S1: a conversation. And she was like. I don't need to
S1: know how you do your makeup currently in order to
S1: teach you how you should do it. And for me,
S1: that was just like. Wow, she's so right. This happens
S1: with us, with business owners all the time. You don't
S1: have to tell me that jacked up way that you
S1: lead meetings or how you've structured your services or how
S1: you lead one on ones. For me to teach you
S1: and help you do those things better, I don't need
S1: to know what you're currently doing. I just need to
S1: give you the framework for what actually works. And this
S1: makeup thing really helped me. Just like come at this
S1: from a different angle. I loved it. I thought I
S1: would share it back to things that I've learned. So
S1: this is a gut punch for me. If you say
S1: something is important, then you make time for that thing.
S1: If you say it's important, you make time for it.
S1: But how many times do we say something's important but
S1: we don't actually make time for it? Does that mean
S1: it's actually important to us? Well, no, it doesn't. And
S1: so this particularly the thing that I'm saying is important
S1: to me, which is the promotion of our business, the
S1: creation of podcast content, YouTube content, TikTok content, all the
S1: things surrounding getting known. I say it's important, and yet
S1: I haven't been making time for it. I haven't been
S1: making time for it for a whole variety of reasons,
S1: all the excuses, all of the other priorities. But wait
S1: a second. If it's important, you make time for it.
S1: And so I've really started to feel like I'm already
S1: a big driver into my calendar. But I am ruthless
S1: right now about blocking off anywhere between an hour to
S1: 90 minutes every single morning to just knock out content,
S1: whether that's TikTok videos, doing what I'm doing right now,
S1: recording podcasts, doing videos, whatever the content is going live.
S1: I'm making the time to do it because I know
S1: it's important and I see the results of it when
S1: I do it. But it's the lack of consistency that
S1: causes it to struggle. And so if you say it's important,
S1: you will make time for it. And if you're not
S1: making time for it, how important is it, really? Next up.
S1: This goes back to this whole book fiasco around not
S1: taking shortcuts. When I was in my hour of making edits,
S1: I kid you not. I went through five minutes of
S1: pure panic. As I mentioned, I have a lot of
S1: things going on right now that are important to me.
S1: I do not have time in my head. Let's just.
S1: I'm going to correct myself right now. In my head.
S1: I couldn't think with the time that I needed. To
S1: finish this book in addition to what I'm already doing
S1: because I just couldn't find the time. I was like,
S1: When am I going to get this done? I plan
S1: to have this knocked out over the course of this weekend. How?
S1: Like I just went into full blown panic and then
S1: I went into, Well, why do I need to write
S1: a book? I don't need a second book. My first
S1: book was great. What's the purpose of writing this? I'm
S1: just going to forget about it. I don't need to
S1: do this. It's not something that like, is important to me.
S1: I started to talk myself out of the freaking target
S1: and I just like I didn't have a path for like,
S1: how do I expedite this? How do I who do
S1: I call? All of these things were going through my head.
S1: And then this, like, anxiousness is like, no, I'm just
S1: not going to write the book. That's what I've decided.
S1: I'm not going to write the book. And that lasted
S1: for my pity party for about five minutes until she
S1: was like, Wait a second, I don't freaking quit. I
S1: do not quit. I will not quit. This book is
S1: going to get done if I have to move something
S1: around in order to make this happen. This is a
S1: priority to me. I'm not going to quit on this.
S1: I'm just going to do the freaking work. So I
S1: had to unwind myself from the overwhelm that I felt
S1: in that moment. And I think that that's a really
S1: real part of the creative process. I think it's a
S1: really real part of leading something, of being responsible for something,
S1: and especially when it's not going well, like it's okay
S1: to respond like that. So this is what I did. I.
S1: Stopped typing. I exited all of the tabs. I went,
S1: talked to Brandon. Brandon and I connected for like ten
S1: minutes and he validated everything I was saying. He's like,
S1: You're right. This is not the quality. This is not like,
S1: this is not what you want it to be and
S1: you're going to figure it out. That's what he always says.
S1: You're going to figure it out. Like, yes, I know.
S1: I'm going to figure it out, but can somebody figure
S1: it out for me? That's not what I said, but
S1: that's what I was thinking. So I left the conversation
S1: with Brandon, went to do a workout, got back on
S1: my computer around, I don't know, 1130, and didn't stop
S1: writing until 9:00 PM. And you know what? At 9:00
S1: I felt so much freaking better. Brandon always says this
S1: line and I haven't figured out where it comes from,
S1: but it's this thing that I think about whenever I'm
S1: about to do hard things. It's thinking about how do
S1: you eat a whale? That's literally the question I asked
S1: myself How do you eat a whale? And then the
S1: answer is one bite at a time. Now, I don't
S1: know who's eating whales. That sounds horrible, but there's this
S1: visual of there's this massive task in front of you.
S1: This whale is ginormous. I mean, can you imagine eating
S1: a whale? It's a little morbid, but it has nothing
S1: to do with actually eating a whale and everything to
S1: do with just the consistency and the discipline and the
S1: process of one step at a time, one bite at
S1: a time. You just keep moving through it and then
S1: eventually it's finished and you've done it and you're proud
S1: of yourself. And so my battle cry with this is
S1: you just can't quit. You just have to keep going.
S1: Whatever it takes, whatever you need to do to snap
S1: yourself out of it, whatever motivation you need to lean into,
S1: whatever negativity that people have said about you that really
S1: fires you up and makes you be like, Oh, I'm
S1: going to fricking demolish them. Whatever it takes. You that
S1: so that you just don't quit because you can't quit.
S1: You're not a quitter. All right, I'm gonna wrap this
S1: up by saying I'm pumped for the call that is
S1: about to kick off because February is officially the best
S1: month in Cartoon adventures history that feels so stinkin good.
S1: Best revenue month, best profitability month in the history of
S1: our organization happened in the shortest month of the year.
S1: And we're just getting started. How crazy. Best freaking month
S1: of the year in February in the shortest month. Anyway,
S1: I'm pumped about it. Can't wait to celebrate with our team.
S1: Can't wait to keep pushing. I hope that you find encouragement.
S1: I hope you find enlightenment. I hope you find some
S1: nugget that you're able to take into your life and
S1: uses a lesson that you're learning throughout the course of
S1: March and or whatever future month. You're you're listening to
S1: this podcast in appreciate you don't forget to subscribe. It
S1: would mean the world to me if you left a review.
S1: The reviews are amazing They they just give me so
S1: much encouragement. I really appreciate the 15 seconds of, Hey,
S1: this was a great podcast. Thank you for creating this content.
S1: I read every single one of them, so really appreciate that.
S1: And if you know somebody who is thinking of quitting
S1: on something or is taking shortcuts, or maybe they're stuck
S1: because they don't think that they can learn this next
S1: thing that's going to take them to the next level
S1: that they want to get to share this podcast with them,
S1: Share the love, help them be set up for success,
S1: help them get the encouragement they need. And I cannot
S1: wait to talk to you on the next episode.