WEBVTT - Lessons I Learned in February

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<v S1>Welcome back to Building Billions. How is February already over?

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<v S1>I don't even understand. Is wild. Technically, it's not over.

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<v S1>It's the last day of February. But I wanted to

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<v S1>be able to share with you the things I learned

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<v S1>this month. I feel like I've had my fair share

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<v S1>of moments, lessons, experiences over the last 28 days, shortest

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<v S1>month of the year. And I do these episodes because

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<v S1>I think it's really good to reflect and to kind

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<v S1>of synthesize what happened, look back, understand where there were

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<v S1>areas of opportunity. So in my preparation for the podcast,

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<v S1>it actually really helps me set up the next month.

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<v S1>But also one thing that one like main driving reason

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<v S1>that I started this podcast is to take you behind

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<v S1>the scenes of the mindset shifts that have to happen

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<v S1>in order to move our business from where it's at

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<v S1>today to generating billions of dollars. And that's the target.

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<v S1>That's where we're going. This thing is going to get

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<v S1>massive and it's going to happen quickly. And I want

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<v S1>to take you behind the scenes of just all of

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<v S1>the nitty gritty things that are pivots and shifts and

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<v S1>points in my life where I'm learning new things and

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<v S1>I'm executing on new things. So let's just dive in

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<v S1>to February, what I learned this month. Okay, this is

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<v S1>a fun one. There are no shortcuts. There just aren't there?

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<v S1>Flat out are not shortcuts. If you want something in life,

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<v S1>you're going to have to work for it. And I've

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<v S1>I've known this before. I've learned this. I'm not a

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<v S1>shortcut person. But the specific situation that arose where I've

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<v S1>relearned this lesson is in writing my new book and

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<v S1>the book's titled Start The Work. It's going to come

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<v S1>out later this year. It's a big milestone for me

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<v S1>to be able to add a second book to my,

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<v S1>you know, line up in my vision. There's four books,

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<v S1>and in order to write four books, I have to

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<v S1>finish the second one. But I wasn't necessarily planning on

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<v S1>writing this book until I talked with a guy that

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<v S1>I've been working with for public relations back in November,

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<v S1>and I wanted to make this very conscious pivot from

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<v S1>not just being the people expert, but also moving into

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<v S1>scaling and growing businesses. And I have this knowledge and expertise. However,

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<v S1>I have so niched down to hiring and retaining firing

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<v S1>and I'll always talk about those things. But I don't

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<v S1>just need to be known as that person. It can

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<v S1>be broader and I'm ditching work woman so I don't

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<v S1>just need to be the people person who's talking to women.

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<v S1>I can talk to business owners and talk about scaling

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<v S1>and growing their business and operations. So he told me

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<v S1>that they offer these services where you sit down for

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<v S1>six calls and talk to somebody about the chapters in

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<v S1>your book and they will write the chapters. And the

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<v S1>six calls was supposed to yield about, I think, ten chapters.

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<v S1>And I knew that it needed to be a 20

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<v S1>chapter book. So they were going to take writing half

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<v S1>of it. I was going to take the other half,

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<v S1>and I've been working on the other half of the

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<v S1>book and I haven't paid too much attention to the

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<v S1>the chapters that they were writing, because the first few

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<v S1>pages that I read initially I loved, I was like, Wow,

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<v S1>this is awesome. I can't believe he nailed my voice

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<v S1>in this way. And that's because he was telling stories.

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<v S1>When it came to the nitty gritty and the description

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<v S1>of these concepts and the execution of these concepts. As

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<v S1>I was reading them, I recognized that it's actually not

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<v S1>how I would explain the thing. And of course, how

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<v S1>could it be? I explained things in a very particular way.

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<v S1>I am meticulous in how I've structured our organization, the

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<v S1>processes we've put in place, the thought process I use

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<v S1>that really is the underpinnings of our operations, our systems,

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<v S1>our processes. And so this book is very systems process

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<v S1>operations heavy. So how could I assume that somebody would

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<v S1>just be able to capture that? Well, I did make

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<v S1>that assumption, and the writing that he did was great.

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<v S1>It just didn't sound like me. And one thing that

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<v S1>I was so proud about as it relates to my book,

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<v S1>Teamwork is it is me through and through. I had

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<v S1>no help writing it. I busted it out in a

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<v S1>two week time frame and it was just Natalie and

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<v S1>I really take a lot of pride, even today in

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<v S1>teamwork and recommending it to people, because I know how

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<v S1>it can help and because somebody else helped me with

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<v S1>this book, I felt kind of dismissed, attached, disassociated with

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<v S1>what I've written. And then I started questioning like, who

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<v S1>would I give this book to? So this all happened

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<v S1>within the last 48 hours where I started to read

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<v S1>for the final review, the book from start to finish.

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<v S1>It was like, Oh my gosh, this is not what

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<v S1>I want it to be. And I had this moment

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<v S1>of like pure panic because I'm up against a deadline.

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<v S1>My world has never been crazier than it is right now.

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<v S1>I'm the president of two organizations and. It's just like life.

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<v S1>My business life is is nuts right now. My my

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<v S1>work responsibilities are at a level that I don't know

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<v S1>that they've ever been. And so to add on top

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<v S1>of this, the overwhelm of thinking I was going to

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<v S1>be able to just read through this book, knock it

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<v S1>out in a 48 knock, knock out the edits. I

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<v S1>spent a lot of time writing the other chapters, but

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<v S1>knock out all of the edits within, you know, a

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<v S1>two day time frame. And I sit down on a

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<v S1>Saturday morning and an hour in, I'm not even, you know,

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<v S1>six paragraphs through the book because there's so many changes

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<v S1>and tweaks and contextually things are not right. And so

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<v S1>point being, there are no shortcuts. If you want to

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<v S1>do something correctly, you have to put the energy into

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<v S1>the thing. Now you have to be so specific in

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<v S1>particular about what actually requires your energy and requires your effort.

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<v S1>It's funny, a lot of the book is about how

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<v S1>you actually delegate things and how you duplicate yourself, but.

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<v S1>Writing a book is just not one of those things

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<v S1>for me. I. I want my voice to be authentic

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<v S1>through the book writing process. I want it to be

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<v S1>me through and through. In order to do that, I

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<v S1>just can't take a shortcut. And there are things in

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<v S1>your life that you can't take shortcuts around. You are

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<v S1>the person for the things that you don't need to

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<v S1>be the person on. Please stop doing those things. Get

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<v S1>rid of those things. I'm not here to tell you.

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<v S1>You have to take on the weight of the world.

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<v S1>And there are no shortcuts for anything because there's a

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<v S1>lot of things that you can shortcut through duplicating yourself.

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<v S1>But the things that you know that you have to do,

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<v S1>you just have to freaking do them. And there's no

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<v S1>there's no shortcuts. Okay? The next thing, this is a

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<v S1>little fun. So we had growth con in the month

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<v S1>of February. Growth Con is our big event here in

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<v S1>ten X world where we bring in all these speakers

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<v S1>and it's this flagship event. It happens once a year.

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<v S1>There's thousands and thousands of people in person. There's tens

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<v S1>of thousands of people online watching this event. And for

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<v S1>the event, I got my hair and makeup done every

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<v S1>single morning at the crack of dawn. And I was

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<v S1>shocked in the way that I looked from these hair

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<v S1>and makeup. Duo like they did such a great job.

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<v S1>My face has never looked like that before and I

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<v S1>have done my makeup the same way since I was

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<v S1>in middle school. I use practically all the same products

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<v S1>because I've always thought that I can't do my makeup.

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<v S1>And it dawned on me on the final day of

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<v S1>hair and makeup, I was like, Wait a second, I

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<v S1>can learn how to do this. I've just sat here

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<v S1>for five days and experienced you putting this makeup on

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<v S1>my face and doing my hair. Why can't I learn

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<v S1>what you're doing? Because it's happening right in front of me.

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<v S1>And so since then, I've had my makeup done. I

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<v S1>had another speaking engagement. So I had to get my

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<v S1>hair and makeup done. And I just started asking the

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<v S1>person questions for how you put concealer on, how you

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<v S1>put foundation on how you put bronzer on. And it

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<v S1>might sound a little silly and a little ridiculous because

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<v S1>I recognize that it is a little silly and a

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<v S1>little ridiculous. But the learning lesson from this is you

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<v S1>can fricking learn anything you can learn anything you've ever

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<v S1>wanted to learn. There is no rules. There is no like, Oh,

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<v S1>I'm not good enough or smart enough or Oh, I'm

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<v S1>not artistic or Oh, I don't know math. You can

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<v S1>fricking learn it. And when you have that mentality, it's

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<v S1>amazing how more fulfilled your life becomes. Like, I've had

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<v S1>a lot of fun over the last week and a

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<v S1>half buying makeup, watching like, I don't know, 30 minutes

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<v S1>of tutorials trying it out and like, Wow, I really

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<v S1>like the way that looks. And there's there's a lot

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<v S1>of joy that comes through taking something that you don't

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<v S1>know how to do and actually learning how to do it,

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<v S1>especially if you want to learn how to do the

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<v S1>damn thing. I want to learn how to put concealer

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<v S1>under my eyes to where it doesn't crack and look funny,

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<v S1>and there's nothing wrong with that. So first off, you

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<v S1>can learn anything. Second of all, you don't actually have

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<v S1>to feel bad about it because it's your life and

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<v S1>whatever you're interested in, be interested in that thing. Learn

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<v S1>that thing. Don't hold yourself back on this hair and

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<v S1>makeup thing. I shared this at the mastermind that we

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<v S1>did for Growth Con, and I keep thinking about it

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<v S1>and I want to share it with you as well.

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<v S1>So speaking of makeup, about three years ago, I had

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<v S1>my makeup done, and I, I, I wanted a handful

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<v S1>of tips on how to do something different. I think

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<v S1>it was how to apply concealer. Obviously, I didn't listen

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<v S1>because three years later, I'm still struggling to figure that out.

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<v S1>But I asked a question and then I went on

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<v S1>to explain. What I currently did with concealer, and this

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<v S1>makeup artist literally stopped me in the middle of having

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<v S1>a conversation. And she was like. I don't need to

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<v S1>know how you do your makeup currently in order to

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<v S1>teach you how you should do it. And for me,

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<v S1>that was just like. Wow, she's so right. This happens

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<v S1>with us, with business owners all the time. You don't

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<v S1>have to tell me that jacked up way that you

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<v S1>lead meetings or how you've structured your services or how

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<v S1>you lead one on ones. For me to teach you

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<v S1>and help you do those things better, I don't need

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<v S1>to know what you're currently doing. I just need to

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<v S1>give you the framework for what actually works. And this

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<v S1>makeup thing really helped me. Just like come at this

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<v S1>from a different angle. I loved it. I thought I

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<v S1>would share it back to things that I've learned. So

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<v S1>this is a gut punch for me. If you say

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<v S1>something is important, then you make time for that thing.

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<v S1>If you say it's important, you make time for it.

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<v S1>But how many times do we say something's important but

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<v S1>we don't actually make time for it? Does that mean

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<v S1>it's actually important to us? Well, no, it doesn't. And

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<v S1>so this particularly the thing that I'm saying is important

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<v S1>to me, which is the promotion of our business, the

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<v S1>creation of podcast content, YouTube content, TikTok content, all the

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<v S1>things surrounding getting known. I say it's important, and yet

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<v S1>I haven't been making time for it. I haven't been

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<v S1>making time for it for a whole variety of reasons,

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<v S1>all the excuses, all of the other priorities. But wait

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<v S1>a second. If it's important, you make time for it.

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<v S1>And so I've really started to feel like I'm already

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<v S1>a big driver into my calendar. But I am ruthless

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<v S1>right now about blocking off anywhere between an hour to

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<v S1>90 minutes every single morning to just knock out content,

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<v S1>whether that's TikTok videos, doing what I'm doing right now,

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<v S1>recording podcasts, doing videos, whatever the content is going live.

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<v S1>I'm making the time to do it because I know

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<v S1>it's important and I see the results of it when

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<v S1>I do it. But it's the lack of consistency that

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<v S1>causes it to struggle. And so if you say it's important,

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<v S1>you will make time for it. And if you're not

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<v S1>making time for it, how important is it, really? Next up.

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<v S1>This goes back to this whole book fiasco around not

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<v S1>taking shortcuts. When I was in my hour of making edits,

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<v S1>I kid you not. I went through five minutes of

0:13:20.940 --> 0:13:26.020
<v S1>pure panic. As I mentioned, I have a lot of

0:13:26.020 --> 0:13:28.780
<v S1>things going on right now that are important to me.

0:13:28.900 --> 0:13:32.739
<v S1>I do not have time in my head. Let's just.

0:13:32.860 --> 0:13:35.280
<v S1>I'm going to correct myself right now. In my head.

0:13:35.290 --> 0:13:41.150
<v S1>I couldn't think with the time that I needed. To

0:13:41.150 --> 0:13:44.630
<v S1>finish this book in addition to what I'm already doing

0:13:44.630 --> 0:13:47.360
<v S1>because I just couldn't find the time. I was like,

0:13:47.360 --> 0:13:48.860
<v S1>When am I going to get this done? I plan

0:13:48.860 --> 0:13:51.709
<v S1>to have this knocked out over the course of this weekend. How?

0:13:51.710 --> 0:13:54.110
<v S1>Like I just went into full blown panic and then

0:13:54.290 --> 0:13:55.910
<v S1>I went into, Well, why do I need to write

0:13:55.910 --> 0:13:57.319
<v S1>a book? I don't need a second book. My first

0:13:57.320 --> 0:14:01.309
<v S1>book was great. What's the purpose of writing this? I'm

0:14:01.309 --> 0:14:03.320
<v S1>just going to forget about it. I don't need to

0:14:03.320 --> 0:14:06.410
<v S1>do this. It's not something that like, is important to me.

0:14:06.410 --> 0:14:08.750
<v S1>I started to talk myself out of the freaking target

0:14:09.830 --> 0:14:12.860
<v S1>and I just like I didn't have a path for like,

0:14:12.860 --> 0:14:16.069
<v S1>how do I expedite this? How do I who do

0:14:16.070 --> 0:14:18.500
<v S1>I call? All of these things were going through my head.

0:14:18.500 --> 0:14:21.260
<v S1>And then this, like, anxiousness is like, no, I'm just

0:14:21.260 --> 0:14:22.730
<v S1>not going to write the book. That's what I've decided.

0:14:22.730 --> 0:14:27.670
<v S1>I'm not going to write the book. And that lasted

0:14:28.030 --> 0:14:31.900
<v S1>for my pity party for about five minutes until she

0:14:31.900 --> 0:14:35.710
<v S1>was like, Wait a second, I don't freaking quit. I

0:14:35.710 --> 0:14:39.430
<v S1>do not quit. I will not quit. This book is

0:14:39.430 --> 0:14:41.710
<v S1>going to get done if I have to move something

0:14:41.710 --> 0:14:44.200
<v S1>around in order to make this happen. This is a

0:14:44.200 --> 0:14:46.990
<v S1>priority to me. I'm not going to quit on this.

0:14:46.990 --> 0:14:52.930
<v S1>I'm just going to do the freaking work. So I

0:14:52.930 --> 0:14:56.470
<v S1>had to unwind myself from the overwhelm that I felt

0:14:56.470 --> 0:14:58.300
<v S1>in that moment. And I think that that's a really

0:14:58.300 --> 0:15:01.090
<v S1>real part of the creative process. I think it's a

0:15:01.090 --> 0:15:06.820
<v S1>really real part of leading something, of being responsible for something,

0:15:06.820 --> 0:15:11.710
<v S1>and especially when it's not going well, like it's okay

0:15:11.710 --> 0:15:15.340
<v S1>to respond like that. So this is what I did. I.

0:15:16.390 --> 0:15:21.640
<v S1>Stopped typing. I exited all of the tabs. I went,

0:15:21.640 --> 0:15:24.860
<v S1>talked to Brandon. Brandon and I connected for like ten

0:15:24.860 --> 0:15:27.490
<v S1>minutes and he validated everything I was saying. He's like,

0:15:27.490 --> 0:15:30.640
<v S1>You're right. This is not the quality. This is not like,

0:15:30.940 --> 0:15:33.700
<v S1>this is not what you want it to be and

0:15:33.700 --> 0:15:35.710
<v S1>you're going to figure it out. That's what he always says.

0:15:35.710 --> 0:15:37.660
<v S1>You're going to figure it out. Like, yes, I know.

0:15:37.660 --> 0:15:39.460
<v S1>I'm going to figure it out, but can somebody figure

0:15:39.460 --> 0:15:42.190
<v S1>it out for me? That's not what I said, but

0:15:42.190 --> 0:15:44.380
<v S1>that's what I was thinking. So I left the conversation

0:15:44.380 --> 0:15:46.930
<v S1>with Brandon, went to do a workout, got back on

0:15:46.930 --> 0:15:51.040
<v S1>my computer around, I don't know, 1130, and didn't stop

0:15:51.040 --> 0:15:57.130
<v S1>writing until 9:00 PM. And you know what? At 9:00

0:15:57.250 --> 0:16:02.560
<v S1>I felt so much freaking better. Brandon always says this

0:16:02.560 --> 0:16:05.350
<v S1>line and I haven't figured out where it comes from,

0:16:05.350 --> 0:16:08.020
<v S1>but it's this thing that I think about whenever I'm

0:16:08.020 --> 0:16:12.460
<v S1>about to do hard things. It's thinking about how do

0:16:12.460 --> 0:16:15.610
<v S1>you eat a whale? That's literally the question I asked

0:16:15.610 --> 0:16:18.310
<v S1>myself How do you eat a whale? And then the

0:16:18.310 --> 0:16:22.150
<v S1>answer is one bite at a time. Now, I don't

0:16:22.150 --> 0:16:25.420
<v S1>know who's eating whales. That sounds horrible, but there's this

0:16:25.420 --> 0:16:29.410
<v S1>visual of there's this massive task in front of you.

0:16:29.410 --> 0:16:33.220
<v S1>This whale is ginormous. I mean, can you imagine eating

0:16:33.220 --> 0:16:35.980
<v S1>a whale? It's a little morbid, but it has nothing

0:16:35.980 --> 0:16:37.810
<v S1>to do with actually eating a whale and everything to

0:16:37.810 --> 0:16:42.430
<v S1>do with just the consistency and the discipline and the

0:16:42.430 --> 0:16:46.570
<v S1>process of one step at a time, one bite at

0:16:46.570 --> 0:16:49.000
<v S1>a time. You just keep moving through it and then

0:16:49.000 --> 0:16:52.630
<v S1>eventually it's finished and you've done it and you're proud

0:16:52.630 --> 0:16:56.800
<v S1>of yourself. And so my battle cry with this is

0:16:56.800 --> 0:17:00.970
<v S1>you just can't quit. You just have to keep going.

0:17:00.970 --> 0:17:02.980
<v S1>Whatever it takes, whatever you need to do to snap

0:17:02.980 --> 0:17:06.400
<v S1>yourself out of it, whatever motivation you need to lean into,

0:17:06.400 --> 0:17:09.910
<v S1>whatever negativity that people have said about you that really

0:17:09.910 --> 0:17:12.430
<v S1>fires you up and makes you be like, Oh, I'm

0:17:12.430 --> 0:17:18.070
<v S1>going to fricking demolish them. Whatever it takes. You that

0:17:18.070 --> 0:17:20.230
<v S1>so that you just don't quit because you can't quit.

0:17:20.230 --> 0:17:23.140
<v S1>You're not a quitter. All right, I'm gonna wrap this

0:17:23.140 --> 0:17:27.370
<v S1>up by saying I'm pumped for the call that is

0:17:27.369 --> 0:17:33.609
<v S1>about to kick off because February is officially the best

0:17:33.609 --> 0:17:40.530
<v S1>month in Cartoon adventures history that feels so stinkin good.

0:17:40.540 --> 0:17:44.020
<v S1>Best revenue month, best profitability month in the history of

0:17:44.020 --> 0:17:47.650
<v S1>our organization happened in the shortest month of the year.

0:17:47.650 --> 0:17:52.150
<v S1>And we're just getting started. How crazy. Best freaking month

0:17:52.150 --> 0:17:54.970
<v S1>of the year in February in the shortest month. Anyway,

0:17:54.970 --> 0:17:58.090
<v S1>I'm pumped about it. Can't wait to celebrate with our team.

0:17:58.090 --> 0:18:01.840
<v S1>Can't wait to keep pushing. I hope that you find encouragement.

0:18:01.840 --> 0:18:04.840
<v S1>I hope you find enlightenment. I hope you find some

0:18:04.840 --> 0:18:09.250
<v S1>nugget that you're able to take into your life and

0:18:09.250 --> 0:18:12.970
<v S1>uses a lesson that you're learning throughout the course of

0:18:12.970 --> 0:18:16.270
<v S1>March and or whatever future month. You're you're listening to

0:18:16.270 --> 0:18:21.399
<v S1>this podcast in appreciate you don't forget to subscribe. It

0:18:21.400 --> 0:18:24.190
<v S1>would mean the world to me if you left a review.

0:18:24.190 --> 0:18:26.680
<v S1>The reviews are amazing They they just give me so

0:18:26.680 --> 0:18:32.109
<v S1>much encouragement. I really appreciate the 15 seconds of, Hey,

0:18:32.109 --> 0:18:35.170
<v S1>this was a great podcast. Thank you for creating this content.

0:18:35.170 --> 0:18:38.350
<v S1>I read every single one of them, so really appreciate that.

0:18:38.350 --> 0:18:41.889
<v S1>And if you know somebody who is thinking of quitting

0:18:41.890 --> 0:18:46.449
<v S1>on something or is taking shortcuts, or maybe they're stuck

0:18:46.450 --> 0:18:49.389
<v S1>because they don't think that they can learn this next

0:18:49.390 --> 0:18:51.850
<v S1>thing that's going to take them to the next level

0:18:51.850 --> 0:18:54.760
<v S1>that they want to get to share this podcast with them,

0:18:54.760 --> 0:18:58.240
<v S1>Share the love, help them be set up for success,

0:18:58.240 --> 0:19:00.490
<v S1>help them get the encouragement they need. And I cannot

0:19:00.490 --> 0:19:03.400
<v S1>wait to talk to you on the next episode.