WEBVTT - Starting Over 

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<v S1>Welcome to business and the podcast for people making it

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<v S1>all happen. Running a successful business completely takes over your life,

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<v S1>but I'm a believer that there is still room for

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<v S1>some ands like health, wealth, beauty, and maybe even some fashion.

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<v S1>On this podcast, I'll share with you what's working for

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<v S1>scaling my nine figure business while keeping you up to

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<v S1>date on the latest trends, news and fun finds. This

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<v S1>is a place for business and let's dive in. My

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<v S1>businesses generate hundreds of millions of dollars a year, but

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<v S1>if I lost everything today and had to completely start over,

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<v S1>it is the exact plan I would use to make

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<v S1>$100,000 minimum this year, using the skills and tools that

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<v S1>you already have. So here's the full strategy I'd use

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<v S1>if I had to start over from zero. First up

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<v S1>is to get ruthlessly clear on the skills that you

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<v S1>already have. What can you sell today that somebody would

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<v S1>pay you for? When you think about the target of

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<v S1>making $100,000 this year, I am not telling you that

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<v S1>you need to go to school to get some degree

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<v S1>in order to learn something for you to make money,

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<v S1>you can use the skills that you already have to

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<v S1>make $100,000. What is so beautiful about the world we

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<v S1>live in is you can type into ChatGPT. These are

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<v S1>my previous job descriptions. This is my resume and based

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<v S1>off of this information, what hard skills do I have

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<v S1>that I can use to sell a product? It is

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<v S1>wild because ChatGPT will tell you what skills you have.

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<v S1>I find that a lot of people really do struggle

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<v S1>with identifying skills that they have. They feel a lack

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<v S1>of confidence in the skills that they have, and they

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<v S1>aren't really sure of what they're good at. So let

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<v S1>I help you. You might think that you aren't good

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<v S1>at things, but you most certainly are, and whatever skills

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<v S1>you do have would allow you to make $100,000 this

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<v S1>year minimum. So here are some hard skills that would

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<v S1>be included on your resume. This could be anything from

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<v S1>consulting to social media to design, to graphics to sales copywriting.

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<v S1>But what about the intangibles? The things that you do

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<v S1>really well in your life, such as being the life

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<v S1>of the party that is a skill. So is being

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<v S1>super organized or having some sort of productivity system, whatever

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<v S1>it is that you already do, that makes you successful

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<v S1>with the people that you spend time around, not just

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<v S1>at work, but also personally. You can sell those skills

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<v S1>because there are businesses and people who are willing to

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<v S1>buy from people who are good at a specific thing.

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<v S1>You just have to nail down what that specific thing is.

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<v S1>Failing to identify the skills that make you money is

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<v S1>what leads to people believing that they need degrees or certifications,

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<v S1>and that's what delays their success. Start getting cash flow

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<v S1>by selling the skills that you already have. Next is

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<v S1>number two. In order to make money fast, you need

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<v S1>to pick an offer, not a business. This is how

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<v S1>you can easily make $100,000 this year. You see, most

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<v S1>people get hung up in starting a business, but what

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<v S1>they really need to start is selling an offer and

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<v S1>getting clear on what they can sell, and who is

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<v S1>interested in buying that thing from them. You are simply

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<v S1>looking for people who are interested parties who have a

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<v S1>problem that you can solve, and from there you do

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<v S1>the math. So think about this. Let's say you created

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<v S1>an offer that is $1,500 a month. Like operations consulting

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<v S1>or AI workflow setup. You could be ready to pitch

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<v S1>this offer to people tonight. And what I happen to

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<v S1>know after working with thousands of business owners, is that

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<v S1>there are thousands of business owners who would buy those

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<v S1>offers from you within minutes. People who are competent with AI,

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<v S1>with operations, with productivity, with organization, and their ability to

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<v S1>sell those things to people who are interested in them,

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<v S1>are able to make a disproportionate amount of money very quickly.

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<v S1>This is not a business. This is an offer. It

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<v S1>is a very specific offer to a business. Now, why

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<v S1>I'm hitting on offer is that I don't want you

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<v S1>to get confused with starting a business versus create an offer,

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<v S1>a business. You start thinking about websites and logos and

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<v S1>incorporating or creating your LLC. And should it be a

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<v S1>C corp? Stop the madness. When you pick an offer,

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<v S1>you are shortcutting. The process of actually making money creating

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<v S1>a business doesn't make you money. Selling an offer does.

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<v S1>Remember that getting to the goal that you want is

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<v S1>somebody saying yes and then paying you ASAP. Here are

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<v S1>some ideas of offers that don't require businesses. You could

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<v S1>start hiring assistants as a service. There is no shortage

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<v S1>of business owners who are looking for assistance, and the

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<v S1>deliverables could be 3 to 5 screen candidates per month,

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<v S1>where somebody pays you two grand a month in order

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<v S1>to do this for them, and then you would just

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<v S1>move on to the next role. Next up, you could

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<v S1>be a professional weekly team meeting builder. After working with

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<v S1>thousands of business owners, I promise you they will pay

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<v S1>you to prep and document their weekly meetings. And you

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<v S1>could do this with multiple business owners, and you could

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<v S1>do this with systems that scale utilizing AI. The deliverables

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<v S1>would be agenda templates, live meeting support, scorecard tracking, etc..

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<v S1>Next up, offer and pricing review quarterly with sales page

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<v S1>touch ups. Businesses would pay to have you do this.

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<v S1>Look through a fresh lens at their existing core offers,

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<v S1>and give them guidance and advice on what is and

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<v S1>isn't working so that their pages convert better. These are

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<v S1>just a couple of examples of offers, and there is

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<v S1>no shortage of the amount of these types of offers

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<v S1>that you could create for business owners that scale, that

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<v S1>would allow you to make $100,000 this year. Next is

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<v S1>number three, which is to actually leverage AI to build

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<v S1>better and faster. If you want to get rich in 2025,

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<v S1>AI is not optional. Workers who use AI every day

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<v S1>are two times more productive and earn up to 30% more.

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<v S1>If you're currently working alone, you are already losing. I

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<v S1>use AI for just about everything. Any hiccup that you

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<v S1>have in scaling your offer, you can have I tell

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<v S1>you what potential bumps am I going to run into

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<v S1>because I didn't see this one coming. It happened and

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<v S1>I don't want this to happen in the future. It

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<v S1>is magical what it can create for you and how

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<v S1>it can come up with phenomenal ideas to actually help

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<v S1>your business scale only if you know how to use it.

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<v S1>And I will tell you, just last weekend I spent

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<v S1>four hours going through and creating a bunch of assistants

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<v S1>for myself for different things that I need help with

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<v S1>each and every week. And yes, did it take time?

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<v S1>Of course it did, but it only took four hours,

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<v S1>and the target of investing four hours in something is

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<v S1>that ideally gives me 40 hours back by the end

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<v S1>of the month, but most business owners are not going

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<v S1>to put the four hours in because they don't know

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<v S1>how to use it. They're not technologically savvy, so how

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<v S1>can you leverage that as part of your offer, where

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<v S1>you become great with utilizing AI as part of your

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<v S1>offer so that you can scale fast? This will differentiate

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<v S1>you from all the service providers who are still operating

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<v S1>in a world pre 2023. I like to think about

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<v S1>AI as the only force multiplier that lets you compete

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<v S1>at scale, but without a team. That brings us to

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<v S1>number four sell ugly and sell fast. Focusing on perfection

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<v S1>over speed will ruin any chance you have of being successful.

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<v S1>You do not need things to look pretty in order

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<v S1>for them to be successful. In fact, the way you

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<v S1>create success is oftentimes not having the pretty thing. It's

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<v S1>by you overcoming objections, overcoming people's perceived obstacles in order

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<v S1>for them to move forward with your product and your service,

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<v S1>and then ensuring that they actually have remarkable results when

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<v S1>using them. That is how you create success, not with

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<v S1>a perfect website and the best logo, and all of

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<v S1>these colors that really speak to you, and creating something

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<v S1>that you're proud of and having it be your legacy.

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<v S1>You're not creating your legacy with your first freaking offer.

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<v S1>Get this out of your head. What you are trying

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<v S1>to do is learn how to sell something. You're trying

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<v S1>to find the right market for you to sell to.

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<v S1>And the only way that you know if somebody is

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<v S1>truly interested in buying from you is if you start

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<v S1>selling it and you sell it fast and early on,

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<v S1>they're not buying the brand. They are buying you. They're

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<v S1>buying your product, they're buying your story. They're buying the

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<v S1>way that you communicate it. So it does not have

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<v S1>to be perfect because perfect does not scale the Startup

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<v S1>Genome report in 2023 reported that 85% of startups that

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<v S1>iterate early succeed, while 70% that overplan fail. Most people

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<v S1>think that they need to look ready instead of actually

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<v S1>being ready. So remember that as you're doing your pitch,

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<v S1>it doesn't need to look perfect. It doesn't even need

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<v S1>to look good. It just needs to clearly solve a

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<v S1>very painful problem. And the pitch needs to be sent today,

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<v S1>not someday. Number five is one of the most important

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<v S1>strategies you need to obsess over your first customers. According

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<v S1>to the Nielsen Global Trust of Advertising report, 84% of

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<v S1>people trust referrals more than they do ads. So especially

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<v S1>obsessing over your early clients creates a compounding effect that

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<v S1>drives credibility. When you first launch your offer, you are

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<v S1>not trying to boil the ocean. This is not the

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<v S1>time where you have your ten year vision and your

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<v S1>five year roadmap and all the milestones built out. We're

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<v S1>scrapping that. We're going to. How do you make $100,000

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<v S1>this year to have the foundation to be able to

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<v S1>have $1 million and then $100 million in the future?

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<v S1>But in order to ever get to $100 million, you

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<v S1>actually have to hit your first 100,000. And so this

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<v S1>obsession over your clients early is the only thing that matters.

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<v S1>Early on. Nothing else matters. You have to obsess over

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<v S1>their feedback, over their perspective, over the way that they

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<v S1>use the product, and their thoughts on the branding and

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<v S1>the positioning, and what specific pain points your product actually solves.

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<v S1>Because when you're creating an offer, it's easy for you

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<v S1>to just create in a vacuum and you think that

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<v S1>you are your customer. This is a huge mistake. I

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<v S1>see business owners make. They think that they're the customer,

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<v S1>so they build it around them. But if you build

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<v S1>it around you, you're not actually building it for somebody

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<v S1>who's interested in buying it because you aren't your own customer,

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<v S1>somebody else is. So listening to those people, once you

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<v S1>finally get their attention and have their trust, is the

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<v S1>only way that you get your business to a place

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<v S1>where people are referring you business instead of you constantly

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<v S1>having to pay for new business going back to that

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<v S1>Nielsen report. So remember that your early clients are your

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<v S1>sales funnel. They will give you the case studies that

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<v S1>you need and all of the testimonials and all of

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<v S1>the referrals if you pay attention to them. One of

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<v S1>my favorite quotes around this is love the one you're with.

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<v S1>Love the client that you have now, not the future

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<v S1>clients that you want to have, or the people that

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<v S1>might buy. The people that are in your ecosystem and

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<v S1>have purchased already are the people who need your most attention,

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<v S1>especially when you're first starting out. That brings us to

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<v S1>number six. If you spend your first 100 K, you

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<v S1>are never going to make your second. Cash is your weapon.

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<v S1>It is not a reward. I learned this the hard

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<v S1>way when I first dropped out of school and started

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<v S1>making money. I thought I was rich because I had

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<v S1>$3,500 in my bank account, and I went and spent

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<v S1>2000 of it on a Louis Vuitton duffel bag, which

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<v S1>was ridiculous. I really thought at the time, though, that

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<v S1>I was rich. I was like, oh my gosh, I'm

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<v S1>making so much money. Why do more people not buy

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<v S1>Louis Vuitton bags? Because it's so easy to buy them

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<v S1>having $1,500 in my bank account did not make sense

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<v S1>to me that I was actually broke and poor. I

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<v S1>thought I was rich and just rolling in dough, but

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<v S1>when the first moment came when there was an opportunity

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<v S1>for me to invest money in a business, it was

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<v S1>$15,000 for me to partake in this opportunity. And instead

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<v S1>of having that $15,000, I didn't. I blew it on

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<v S1>a Louis Vuitton duffel bag that made me look cool,

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<v S1>but really made me look like an idiot because I

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<v S1>wasn't able to take part in an opportunity that would

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<v S1>create wealth for me, versus having some stupid bag sitting

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<v S1>on top of my Costco purchased carry on. So when

0:11:33.130 --> 0:11:36.370
<v S1>you first start making money and this whole offer thing

0:11:36.730 --> 0:11:39.449
<v S1>actually works, you're going to think it's magic and it's easy,

0:11:39.450 --> 0:11:41.530
<v S1>and all of a sudden you're rich. You are not

0:11:41.530 --> 0:11:43.929
<v S1>rich when you have made your first hundred thousand. The

0:11:43.929 --> 0:11:46.650
<v S1>next target is to make 200,000. It is not just

0:11:46.650 --> 0:11:48.930
<v S1>to spend all of that money because you think it's

0:11:48.929 --> 0:11:52.090
<v S1>the reward for your hard work. You've demonstrated to yourself

0:11:52.090 --> 0:11:53.770
<v S1>that you can sell and that you have an offer

0:11:53.770 --> 0:11:55.810
<v S1>that people are interested in. But there is a lot

0:11:55.809 --> 0:11:58.650
<v S1>of work to do from that $100,000, to be able

0:11:58.650 --> 0:12:00.689
<v S1>to truly scale it so that you have a business

0:12:00.690 --> 0:12:03.449
<v S1>that will consistently produce income for you, whether or not

0:12:03.450 --> 0:12:05.810
<v S1>you choose to show up. Most people just make the

0:12:05.809 --> 0:12:09.290
<v S1>mistake of inflating their lifestyle too early. So try to

0:12:09.330 --> 0:12:13.010
<v S1>keep the $100,000 that you have liquid, meaning you don't

0:12:13.010 --> 0:12:15.449
<v S1>spend it. You don't put it away someplace. You just

0:12:15.450 --> 0:12:18.730
<v S1>have it available to you so that you and the

0:12:18.730 --> 0:12:22.130
<v S1>business that you're building have options, and you have leverage,

0:12:22.130 --> 0:12:25.170
<v S1>and you can make room to place powerful bets instead

0:12:25.170 --> 0:12:29.090
<v S1>of staying stuck in survival mode. Last up is number seven,

0:12:29.090 --> 0:12:33.010
<v S1>which is your lack of speed kills momentum. The more

0:12:33.010 --> 0:12:36.929
<v S1>momentum you can create, the faster your business will grow.

0:12:36.929 --> 0:12:42.250
<v S1>And what kills momentum is pausing, is stalling, is getting distracted,

0:12:42.250 --> 0:12:46.890
<v S1>is getting complacent. So keep going. It is remarkable. It

0:12:46.890 --> 0:12:50.450
<v S1>is overperforming. If you are able to generate a business

0:12:50.450 --> 0:12:53.570
<v S1>that is doing $100,000 in revenue in its first year.

0:12:53.570 --> 0:12:56.410
<v S1>So as you grow the business, focus on the small

0:12:56.410 --> 0:12:59.410
<v S1>wins and the fast battles to keep the speed and

0:12:59.410 --> 0:13:03.650
<v S1>momentum going. Just whatever you do, don't stop. John Maxwell

0:13:03.690 --> 0:13:06.770
<v S1>has a law called the Law of Big Moe, and

0:13:06.770 --> 0:13:09.569
<v S1>it stands for the Law of Big Momentum. You see,

0:13:09.610 --> 0:13:12.689
<v S1>as you stack small wins, the small wins become bigger

0:13:12.690 --> 0:13:15.290
<v S1>wins and the bigger wins make you feel good and confident.

0:13:15.290 --> 0:13:17.689
<v S1>So you keep going after bigger and bigger things and

0:13:17.690 --> 0:13:21.570
<v S1>taking more risks, but having more wins. That momentum is

0:13:21.570 --> 0:13:24.929
<v S1>vital to your early success. You paying attention to the

0:13:24.929 --> 0:13:27.410
<v S1>small wins and saying things like, I'm on a winning

0:13:27.410 --> 0:13:30.329
<v S1>streak and reminding yourself that you are winning. You are

0:13:30.330 --> 0:13:33.850
<v S1>making progress. There is momentum is what allows the momentum

0:13:33.850 --> 0:13:37.090
<v S1>to continue to be built versus I'm stopping, I'm starting,

0:13:37.090 --> 0:13:40.010
<v S1>I'm stopping, I'm starting, I'm pausing. I'm thinking, when you

0:13:40.010 --> 0:13:42.770
<v S1>have this type of behavior, you never quite get into momentum.

0:13:42.770 --> 0:13:45.850
<v S1>And the challenge if you never find momentum, is that

0:13:45.850 --> 0:13:48.450
<v S1>people have a hard time trusting you because you're somebody

0:13:48.450 --> 0:13:51.290
<v S1>who's running a business, not running a business. You've started

0:13:51.290 --> 0:13:54.250
<v S1>selling things, but now you're paused on selling things and

0:13:54.250 --> 0:13:56.850
<v S1>you can never actually get consistency. You're not able to

0:13:56.850 --> 0:14:00.200
<v S1>see what is and isn't working because you yourself are

0:14:00.200 --> 0:14:04.439
<v S1>starting and stopping, so don't stop. Keep going and remind

0:14:04.440 --> 0:14:07.960
<v S1>yourself continually, I am broke. I do not have enough

0:14:07.960 --> 0:14:09.800
<v S1>money in order for me to achieve the life that

0:14:09.800 --> 0:14:11.440
<v S1>I want, in order for me to pay for the

0:14:11.440 --> 0:14:13.040
<v S1>things that I want, in order for me to have

0:14:13.040 --> 0:14:15.520
<v S1>financial freedom. So even though I've made it this far,

0:14:15.520 --> 0:14:18.400
<v S1>I have barely just started. And there's so much more

0:14:18.440 --> 0:14:20.240
<v S1>for me to go out and create. If you follow

0:14:20.240 --> 0:14:23.960
<v S1>these seven steps, starting over will not feel as terrifying.

0:14:24.000 --> 0:14:27.960
<v S1>If you enjoyed this podcast, you are going to definitely

0:14:27.960 --> 0:14:30.800
<v S1>not want to miss out on my new newsletter. It

0:14:30.800 --> 0:14:33.480
<v S1>just dropped. I just started creating this content and I

0:14:33.520 --> 0:14:36.040
<v S1>am obsessed. Every single week in your inbox I am

0:14:36.080 --> 0:14:39.560
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0:14:39.560 --> 0:14:42.320
<v S1>it sounds like. How do you fit business and all

0:14:42.320 --> 0:14:44.400
<v S1>of the other things in your life so that you

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<v S1>are up to speed on fashion, beauty, wellness, all things

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<v S1>that really matter. If you want to subscribe and get

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