S1: Welcome to business and the podcast for people making it
S1: all happen. Running a successful business completely takes over your life,
S1: but I'm a believer that there is still room for
S1: some ands like health, wealth, beauty, and maybe even some fashion.
S1: On this podcast, I'll share with you what's working for
S1: scaling my nine figure business while keeping you up to
S1: date on the latest trends, news and fun finds. This
S1: is a place for business and let's dive in. My
S1: businesses generate hundreds of millions of dollars a year, but
S1: if I lost everything today and had to completely start over,
S1: it is the exact plan I would use to make
S1: $100,000 minimum this year, using the skills and tools that
S1: you already have. So here's the full strategy I'd use
S1: if I had to start over from zero. First up
S1: is to get ruthlessly clear on the skills that you
S1: already have. What can you sell today that somebody would
S1: pay you for? When you think about the target of
S1: making $100,000 this year, I am not telling you that
S1: you need to go to school to get some degree
S1: in order to learn something for you to make money,
S1: you can use the skills that you already have to
S1: make $100,000. What is so beautiful about the world we
S1: live in is you can type into ChatGPT. These are
S1: my previous job descriptions. This is my resume and based
S1: off of this information, what hard skills do I have
S1: that I can use to sell a product? It is
S1: wild because ChatGPT will tell you what skills you have.
S1: I find that a lot of people really do struggle
S1: with identifying skills that they have. They feel a lack
S1: of confidence in the skills that they have, and they
S1: aren't really sure of what they're good at. So let
S1: I help you. You might think that you aren't good
S1: at things, but you most certainly are, and whatever skills
S1: you do have would allow you to make $100,000 this
S1: year minimum. So here are some hard skills that would
S1: be included on your resume. This could be anything from
S1: consulting to social media to design, to graphics to sales copywriting.
S1: But what about the intangibles? The things that you do
S1: really well in your life, such as being the life
S1: of the party that is a skill. So is being
S1: super organized or having some sort of productivity system, whatever
S1: it is that you already do, that makes you successful
S1: with the people that you spend time around, not just
S1: at work, but also personally. You can sell those skills
S1: because there are businesses and people who are willing to
S1: buy from people who are good at a specific thing.
S1: You just have to nail down what that specific thing is.
S1: Failing to identify the skills that make you money is
S1: what leads to people believing that they need degrees or certifications,
S1: and that's what delays their success. Start getting cash flow
S1: by selling the skills that you already have. Next is
S1: number two. In order to make money fast, you need
S1: to pick an offer, not a business. This is how
S1: you can easily make $100,000 this year. You see, most
S1: people get hung up in starting a business, but what
S1: they really need to start is selling an offer and
S1: getting clear on what they can sell, and who is
S1: interested in buying that thing from them. You are simply
S1: looking for people who are interested parties who have a
S1: problem that you can solve, and from there you do
S1: the math. So think about this. Let's say you created
S1: an offer that is $1,500 a month. Like operations consulting
S1: or AI workflow setup. You could be ready to pitch
S1: this offer to people tonight. And what I happen to
S1: know after working with thousands of business owners, is that
S1: there are thousands of business owners who would buy those
S1: offers from you within minutes. People who are competent with AI,
S1: with operations, with productivity, with organization, and their ability to
S1: sell those things to people who are interested in them,
S1: are able to make a disproportionate amount of money very quickly.
S1: This is not a business. This is an offer. It
S1: is a very specific offer to a business. Now, why
S1: I'm hitting on offer is that I don't want you
S1: to get confused with starting a business versus create an offer,
S1: a business. You start thinking about websites and logos and
S1: incorporating or creating your LLC. And should it be a
S1: C corp? Stop the madness. When you pick an offer,
S1: you are shortcutting. The process of actually making money creating
S1: a business doesn't make you money. Selling an offer does.
S1: Remember that getting to the goal that you want is
S1: somebody saying yes and then paying you ASAP. Here are
S1: some ideas of offers that don't require businesses. You could
S1: start hiring assistants as a service. There is no shortage
S1: of business owners who are looking for assistance, and the
S1: deliverables could be 3 to 5 screen candidates per month,
S1: where somebody pays you two grand a month in order
S1: to do this for them, and then you would just
S1: move on to the next role. Next up, you could
S1: be a professional weekly team meeting builder. After working with
S1: thousands of business owners, I promise you they will pay
S1: you to prep and document their weekly meetings. And you
S1: could do this with multiple business owners, and you could
S1: do this with systems that scale utilizing AI. The deliverables
S1: would be agenda templates, live meeting support, scorecard tracking, etc..
S1: Next up, offer and pricing review quarterly with sales page
S1: touch ups. Businesses would pay to have you do this.
S1: Look through a fresh lens at their existing core offers,
S1: and give them guidance and advice on what is and
S1: isn't working so that their pages convert better. These are
S1: just a couple of examples of offers, and there is
S1: no shortage of the amount of these types of offers
S1: that you could create for business owners that scale, that
S1: would allow you to make $100,000 this year. Next is
S1: number three, which is to actually leverage AI to build
S1: better and faster. If you want to get rich in 2025,
S1: AI is not optional. Workers who use AI every day
S1: are two times more productive and earn up to 30% more.
S1: If you're currently working alone, you are already losing. I
S1: use AI for just about everything. Any hiccup that you
S1: have in scaling your offer, you can have I tell
S1: you what potential bumps am I going to run into
S1: because I didn't see this one coming. It happened and
S1: I don't want this to happen in the future. It
S1: is magical what it can create for you and how
S1: it can come up with phenomenal ideas to actually help
S1: your business scale only if you know how to use it.
S1: And I will tell you, just last weekend I spent
S1: four hours going through and creating a bunch of assistants
S1: for myself for different things that I need help with
S1: each and every week. And yes, did it take time?
S1: Of course it did, but it only took four hours,
S1: and the target of investing four hours in something is
S1: that ideally gives me 40 hours back by the end
S1: of the month, but most business owners are not going
S1: to put the four hours in because they don't know
S1: how to use it. They're not technologically savvy, so how
S1: can you leverage that as part of your offer, where
S1: you become great with utilizing AI as part of your
S1: offer so that you can scale fast? This will differentiate
S1: you from all the service providers who are still operating
S1: in a world pre 2023. I like to think about
S1: AI as the only force multiplier that lets you compete
S1: at scale, but without a team. That brings us to
S1: number four sell ugly and sell fast. Focusing on perfection
S1: over speed will ruin any chance you have of being successful.
S1: You do not need things to look pretty in order
S1: for them to be successful. In fact, the way you
S1: create success is oftentimes not having the pretty thing. It's
S1: by you overcoming objections, overcoming people's perceived obstacles in order
S1: for them to move forward with your product and your service,
S1: and then ensuring that they actually have remarkable results when
S1: using them. That is how you create success, not with
S1: a perfect website and the best logo, and all of
S1: these colors that really speak to you, and creating something
S1: that you're proud of and having it be your legacy.
S1: You're not creating your legacy with your first freaking offer.
S1: Get this out of your head. What you are trying
S1: to do is learn how to sell something. You're trying
S1: to find the right market for you to sell to.
S1: And the only way that you know if somebody is
S1: truly interested in buying from you is if you start
S1: selling it and you sell it fast and early on,
S1: they're not buying the brand. They are buying you. They're
S1: buying your product, they're buying your story. They're buying the
S1: way that you communicate it. So it does not have
S1: to be perfect because perfect does not scale the Startup
S1: Genome report in 2023 reported that 85% of startups that
S1: iterate early succeed, while 70% that overplan fail. Most people
S1: think that they need to look ready instead of actually
S1: being ready. So remember that as you're doing your pitch,
S1: it doesn't need to look perfect. It doesn't even need
S1: to look good. It just needs to clearly solve a
S1: very painful problem. And the pitch needs to be sent today,
S1: not someday. Number five is one of the most important
S1: strategies you need to obsess over your first customers. According
S1: to the Nielsen Global Trust of Advertising report, 84% of
S1: people trust referrals more than they do ads. So especially
S1: obsessing over your early clients creates a compounding effect that
S1: drives credibility. When you first launch your offer, you are
S1: not trying to boil the ocean. This is not the
S1: time where you have your ten year vision and your
S1: five year roadmap and all the milestones built out. We're
S1: scrapping that. We're going to. How do you make $100,000
S1: this year to have the foundation to be able to
S1: have $1 million and then $100 million in the future?
S1: But in order to ever get to $100 million, you
S1: actually have to hit your first 100,000. And so this
S1: obsession over your clients early is the only thing that matters.
S1: Early on. Nothing else matters. You have to obsess over
S1: their feedback, over their perspective, over the way that they
S1: use the product, and their thoughts on the branding and
S1: the positioning, and what specific pain points your product actually solves.
S1: Because when you're creating an offer, it's easy for you
S1: to just create in a vacuum and you think that
S1: you are your customer. This is a huge mistake. I
S1: see business owners make. They think that they're the customer,
S1: so they build it around them. But if you build
S1: it around you, you're not actually building it for somebody
S1: who's interested in buying it because you aren't your own customer,
S1: somebody else is. So listening to those people, once you
S1: finally get their attention and have their trust, is the
S1: only way that you get your business to a place
S1: where people are referring you business instead of you constantly
S1: having to pay for new business going back to that
S1: Nielsen report. So remember that your early clients are your
S1: sales funnel. They will give you the case studies that
S1: you need and all of the testimonials and all of
S1: the referrals if you pay attention to them. One of
S1: my favorite quotes around this is love the one you're with.
S1: Love the client that you have now, not the future
S1: clients that you want to have, or the people that
S1: might buy. The people that are in your ecosystem and
S1: have purchased already are the people who need your most attention,
S1: especially when you're first starting out. That brings us to
S1: number six. If you spend your first 100 K, you
S1: are never going to make your second. Cash is your weapon.
S1: It is not a reward. I learned this the hard
S1: way when I first dropped out of school and started
S1: making money. I thought I was rich because I had
S1: $3,500 in my bank account, and I went and spent
S1: 2000 of it on a Louis Vuitton duffel bag, which
S1: was ridiculous. I really thought at the time, though, that
S1: I was rich. I was like, oh my gosh, I'm
S1: making so much money. Why do more people not buy
S1: Louis Vuitton bags? Because it's so easy to buy them
S1: having $1,500 in my bank account did not make sense
S1: to me that I was actually broke and poor. I
S1: thought I was rich and just rolling in dough, but
S1: when the first moment came when there was an opportunity
S1: for me to invest money in a business, it was
S1: $15,000 for me to partake in this opportunity. And instead
S1: of having that $15,000, I didn't. I blew it on
S1: a Louis Vuitton duffel bag that made me look cool,
S1: but really made me look like an idiot because I
S1: wasn't able to take part in an opportunity that would
S1: create wealth for me, versus having some stupid bag sitting
S1: on top of my Costco purchased carry on. So when
S1: you first start making money and this whole offer thing
S1: actually works, you're going to think it's magic and it's easy,
S1: and all of a sudden you're rich. You are not
S1: rich when you have made your first hundred thousand. The
S1: next target is to make 200,000. It is not just
S1: to spend all of that money because you think it's
S1: the reward for your hard work. You've demonstrated to yourself
S1: that you can sell and that you have an offer
S1: that people are interested in. But there is a lot
S1: of work to do from that $100,000, to be able
S1: to truly scale it so that you have a business
S1: that will consistently produce income for you, whether or not
S1: you choose to show up. Most people just make the
S1: mistake of inflating their lifestyle too early. So try to
S1: keep the $100,000 that you have liquid, meaning you don't
S1: spend it. You don't put it away someplace. You just
S1: have it available to you so that you and the
S1: business that you're building have options, and you have leverage,
S1: and you can make room to place powerful bets instead
S1: of staying stuck in survival mode. Last up is number seven,
S1: which is your lack of speed kills momentum. The more
S1: momentum you can create, the faster your business will grow.
S1: And what kills momentum is pausing, is stalling, is getting distracted,
S1: is getting complacent. So keep going. It is remarkable. It
S1: is overperforming. If you are able to generate a business
S1: that is doing $100,000 in revenue in its first year.
S1: So as you grow the business, focus on the small
S1: wins and the fast battles to keep the speed and
S1: momentum going. Just whatever you do, don't stop. John Maxwell
S1: has a law called the Law of Big Moe, and
S1: it stands for the Law of Big Momentum. You see,
S1: as you stack small wins, the small wins become bigger
S1: wins and the bigger wins make you feel good and confident.
S1: So you keep going after bigger and bigger things and
S1: taking more risks, but having more wins. That momentum is
S1: vital to your early success. You paying attention to the
S1: small wins and saying things like, I'm on a winning
S1: streak and reminding yourself that you are winning. You are
S1: making progress. There is momentum is what allows the momentum
S1: to continue to be built versus I'm stopping, I'm starting,
S1: I'm stopping, I'm starting, I'm pausing. I'm thinking, when you
S1: have this type of behavior, you never quite get into momentum.
S1: And the challenge if you never find momentum, is that
S1: people have a hard time trusting you because you're somebody
S1: who's running a business, not running a business. You've started
S1: selling things, but now you're paused on selling things and
S1: you can never actually get consistency. You're not able to
S1: see what is and isn't working because you yourself are
S1: starting and stopping, so don't stop. Keep going and remind
S1: yourself continually, I am broke. I do not have enough
S1: money in order for me to achieve the life that
S1: I want, in order for me to pay for the
S1: things that I want, in order for me to have
S1: financial freedom. So even though I've made it this far,
S1: I have barely just started. And there's so much more
S1: for me to go out and create. If you follow
S1: these seven steps, starting over will not feel as terrifying.
S1: If you enjoyed this podcast, you are going to definitely
S1: not want to miss out on my new newsletter. It
S1: just dropped. I just started creating this content and I
S1: am obsessed. Every single week in your inbox I am
S1: going to send you business and which is exactly what
S1: it sounds like. How do you fit business and all
S1: of the other things in your life so that you
S1: are up to speed on fashion, beauty, wellness, all things
S1: that really matter. If you want to subscribe and get
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