WEBVTT - EP 110 | Lessons Learned in May 0:00:07.940 --> 0:00:14.810 Welcome back to Building Billions. Another month has gone by. 0:00:14.840 --> 0:00:19.730 So let's talk about what I learned in the month 0:00:19.730 --> 0:00:23.569 of May. Statistics matter. So I want to start off 0:00:23.570 --> 0:00:26.420 by sharing a little statistic in our business. Right now 0:00:26.420 --> 0:00:32.600 it is Friday, June 2nd at 2:24 p.m.. And we 0:00:32.630 --> 0:00:38.930 closed out the month of May 30th, $6,000 shy of 0:00:38.930 --> 0:00:43.970 our biggest month in the history of our organization. I 0:00:43.970 --> 0:00:46.940 want to start off with that, because what I'm about 0:00:46.940 --> 0:00:52.100 to say for all of the preceding points feel like 0:00:52.100 --> 0:00:56.360 heavy lessons learned. Like just like shit that happened in 0:00:56.360 --> 0:01:01.240 the month of May. But When you're winning, you got 0:01:01.240 --> 0:01:03.940 to put things in context. You have to put things 0:01:03.940 --> 0:01:06.580 in context. And maybe, maybe that's lesson number one. Put 0:01:06.610 --> 0:01:08.650 things in context. Sure, you can feel like you just 0:01:08.650 --> 0:01:11.649 got beat up, but if you're winning and your life 0:01:11.650 --> 0:01:13.780 is doing better and you have statistics to show that 0:01:13.780 --> 0:01:16.540 it's okay, I will take the freaking beating. I will 0:01:16.540 --> 0:01:19.780 take the pressure. I will take the stress. I will 0:01:19.780 --> 0:01:24.009 take the just uncomfortability to be honest with you. There's 0:01:24.010 --> 0:01:26.830 so many things happening right now where I just feel 0:01:26.860 --> 0:01:31.330 myself evolving and being pushed and pushing myself and just 0:01:31.330 --> 0:01:36.100 like I'm freaking uncomfortable. And at the end of the day, 0:01:36.100 --> 0:01:42.850 the discomfort only is worthwhile when results happen. And so 0:01:42.850 --> 0:01:46.149 before I just talk about all of the stuff that's 0:01:46.150 --> 0:01:48.880 not going great or all the things that I learned 0:01:48.880 --> 0:01:52.390 because I fell on my face this month. This is, 0:01:52.390 --> 0:01:54.550 I believe, how you should look at everything. It's like, man, 0:01:54.580 --> 0:01:57.100 would I do all of that over again? Would I 0:01:57.120 --> 0:01:59.790 learn all of these lessons over again in order to 0:01:59.790 --> 0:02:04.800 have the results. And the answer is yes, undoubtedly, of course. 0:02:04.800 --> 0:02:09.390 But when you're going after big things, it's easy to forget. 0:02:09.389 --> 0:02:12.630 And I'll speak from personal experience. It's really easy to 0:02:12.660 --> 0:02:17.700 forget that you're choosing your problems, like you're choosing how 0:02:17.700 --> 0:02:20.190 difficult it is. You're choosing the pressure that you're under. 0:02:20.190 --> 0:02:23.220 You're choosing the stress. And last weekend I was in 0:02:23.220 --> 0:02:28.019 Cabo with my husband, Brandon, and it was nice for 0:02:28.020 --> 0:02:30.720 two days to just get away to talk about our goals. 0:02:30.720 --> 0:02:33.420 But both of us, when we were gone, still just 0:02:33.419 --> 0:02:39.089 feel an immense amount of pressure and push and lack 0:02:39.090 --> 0:02:42.840 of just contentment in where we're at because we know 0:02:42.840 --> 0:02:44.760 what our potential is. And when we do get away, 0:02:44.760 --> 0:02:47.340 all we talk about is what the opportunity is and 0:02:47.340 --> 0:02:49.470 what the potential is. So then it's just kind of 0:02:49.500 --> 0:02:52.320 this cyclical thing where we're then upset because we're not 0:02:52.320 --> 0:02:54.960 there yet. But contextually, if you would have told us 0:02:54.960 --> 0:02:57.690 that where we're at today, five years ago, would be 0:02:57.690 --> 0:03:00.870 where we are, I would have broken down in the 0:03:00.900 --> 0:03:04.530 happiest tears to know that like I became what I 0:03:04.530 --> 0:03:11.040 wanted to become in my life. And I think stats 0:03:11.070 --> 0:03:13.800 really make that evident. And if you're not willing to 0:03:13.830 --> 0:03:17.010 measure some measure, things go back to my last podcast 0:03:17.010 --> 0:03:21.840 about how I dropped or how I added 10% mass 0:03:21.840 --> 0:03:26.760 muscle mass and dropped. I think it was 8% body fat. 0:03:26.790 --> 0:03:29.280 Like the measuring things matter. If you haven't heard that one, 0:03:29.280 --> 0:03:32.040 it's a fantastic podcast to go back to the previous episode, 0:03:32.040 --> 0:03:34.950 but on to what I learned in the month of May. 0:03:35.430 --> 0:03:40.290 So being liked this idea of being liked for the 0:03:40.290 --> 0:03:45.660 longest time, at least the last four years since starting 0:03:45.660 --> 0:03:50.190 Cardone Ventures, I have altogether rejected this idea of being liked. 0:03:50.190 --> 0:03:53.190 And in order to become who I have become over 0:03:53.190 --> 0:03:59.410 the past few years, I really had to compartmentalize people's opinions, 0:03:59.410 --> 0:04:03.820 people's thoughts about me, and just like, take massive action 0:04:03.820 --> 0:04:08.170 towards this goal. And I've been very hard on myself. 0:04:08.170 --> 0:04:11.620 I've been very hard on the people around me, and 0:04:11.620 --> 0:04:16.060 I'm very thankful for just the pressure that I've applied 0:04:16.060 --> 0:04:20.080 into my own life. Um, I just realized I never 0:04:20.080 --> 0:04:24.340 finished the Cabo story. Uh, point about the Cabo story. 0:04:24.460 --> 0:04:27.460 Going back a second, uh, we could be, like, living 0:04:27.460 --> 0:04:29.860 on a beach in Cabo. We have enough money for 0:04:29.860 --> 0:04:31.810 the rest of our lives to just, like, hang out 0:04:31.810 --> 0:04:35.409 on a beach. And we don't because we do have 0:04:35.410 --> 0:04:37.000 all of this pressure. And I guess this does lead 0:04:37.000 --> 0:04:39.100 into this whole being, like, thing. We put this pressure 0:04:39.100 --> 0:04:40.930 on ourselves. You as a business owner, you put the 0:04:40.930 --> 0:04:43.210 pressure on yourself to grow something because you believe that 0:04:43.210 --> 0:04:46.000 something is possible. But there are other alternatives. And so 0:04:46.000 --> 0:04:48.220 when you're winning, when you have good stats and you 0:04:48.220 --> 0:04:51.310 still don't feel like you're doing enough, that's okay. That's 0:04:51.310 --> 0:04:54.900 part of the game. That's part of this journey that 0:04:54.900 --> 0:04:58.350 we're on. And remember, like, it's a good thing to 0:04:58.380 --> 0:05:01.350 remind yourself, oh yeah, I could if I wanted to 0:05:01.380 --> 0:05:05.070 lay on a beach, I don't have to do what 0:05:05.070 --> 0:05:07.500 I'm doing. And just that mental shift of like, I 0:05:07.500 --> 0:05:09.960 don't have to do this. Oh, yeah, I chose this 0:05:09.960 --> 0:05:14.760 makes you feel more empowered and confident and, like, lean 0:05:14.760 --> 0:05:18.060 in to the choices that you make for the sacrifices 0:05:18.060 --> 0:05:21.510 every single day that you put into growing something remarkable. 0:05:21.510 --> 0:05:24.060 So back to being liked. I feel like I had 0:05:24.060 --> 0:05:25.830 to really reject a lot of the things that I 0:05:25.830 --> 0:05:28.560 learned growing up, and that served me in my early 0:05:28.560 --> 0:05:32.010 20s to become the version of myself that I am today, 0:05:32.010 --> 0:05:35.130 where I didn't want to be liked. And I stopped 0:05:35.130 --> 0:05:37.680 looking for other people to like me because I didn't 0:05:37.680 --> 0:05:41.219 really like myself. I hadn't created anything yet. I hadn't 0:05:41.220 --> 0:05:42.989 done anything yet. There was nothing that I was, like, 0:05:43.020 --> 0:05:47.280 truly proud of, especially in relation to my potential. And 0:05:47.279 --> 0:05:51.000 so I really view the last four years is like 0:05:51.029 --> 0:05:55.500 this hardening that's happened in my life. And I have 0:05:55.500 --> 0:05:59.460 a lot of male role models in business, and those 0:05:59.460 --> 0:06:04.710 male role models are fantastic and I have so much 0:06:04.740 --> 0:06:09.960 appreciation for. But as a woman in business, there are 0:06:09.960 --> 0:06:13.080 things that I should lean into as a woman and 0:06:13.080 --> 0:06:17.190 not feel bad about as a woman, just because my 0:06:17.190 --> 0:06:20.820 male counterpart would never do that. And so there's this 0:06:20.820 --> 0:06:23.609 quote that I put out on TikTok about, like, it's 0:06:23.610 --> 0:06:26.909 not a leader's job to be liked. And I still 0:06:26.910 --> 0:06:30.599 agree that's not the job. Like that's not the priority. 0:06:30.630 --> 0:06:36.540 A leader shouldn't be focused on being liked by their team. However, 0:06:36.870 --> 0:06:42.299 you should be likable, and I kind of hate to 0:06:42.300 --> 0:06:45.450 use the word should. I'm speaking to myself right now, 0:06:45.450 --> 0:06:47.490 quite literally. I'm in my office all by myself, speaking 0:06:47.540 --> 0:06:50.719 to myself. But there's nothing wrong with people liking you. 0:06:50.720 --> 0:06:53.120 And there's nothing wrong with doing things that that make 0:06:53.120 --> 0:06:55.940 people like you because you genuinely want to do them. 0:06:55.940 --> 0:06:59.120 And what I've learned this month, I've been reading this 0:06:59.120 --> 0:07:03.650 book that's been phenomenal, talking about how somebody liking you 0:07:03.650 --> 0:07:07.190 is actually very beneficial in business. And I've kind of 0:07:07.220 --> 0:07:09.260 taken this like, fuck you approach. Like, I don't need 0:07:09.260 --> 0:07:12.440 you to like me because the results and the statistics 0:07:12.440 --> 0:07:14.480 and the team of people that we're going to create 0:07:14.480 --> 0:07:16.100 is going to be so fantastic that it doesn't really 0:07:16.100 --> 0:07:19.610 matter if you like me and I will intentionally do 0:07:19.610 --> 0:07:24.620 things and like stop myself from being warm, from being 0:07:24.620 --> 0:07:27.740 softer because of this idea that I've had in my 0:07:27.740 --> 0:07:32.510 head that I don't. I shouldn't crave doing things to 0:07:32.540 --> 0:07:35.270 make me softer or warm. And this book just really 0:07:35.300 --> 0:07:37.820 like I had this epiphany. I had this, like little 0:07:37.820 --> 0:07:40.430 awakening just within the last few days, to be honest 0:07:40.430 --> 0:07:45.580 with you, that me being likable is different than wanting 0:07:45.610 --> 0:07:48.940 to be liked. I shouldn't want to be liked but 0:07:48.940 --> 0:07:51.100 and do things just because I want to be liked. 0:07:51.100 --> 0:07:55.120 But I should do things that are likable that I 0:07:55.150 --> 0:07:58.090 naturally feel inclined to do instead of. I'll give you 0:07:58.090 --> 0:08:02.710 a great example. Instead of like, removing exclamation points on emails, 0:08:02.710 --> 0:08:06.460 I've always thought, man, my male counterparts would never do that. 0:08:06.490 --> 0:08:10.210 Why do I feel the need to do that? Well, honestly, 0:08:10.240 --> 0:08:14.680 Natalie Dawson likes putting exclamation points and I am exclamatory 0:08:14.680 --> 0:08:17.200 in communications. And there are times where I'm very direct 0:08:17.200 --> 0:08:20.020 in communications and will hand it to you in communication, 0:08:20.080 --> 0:08:24.850 but when I am congratulating somebody, it's freaking okay to 0:08:24.880 --> 0:08:28.690 put an exclamation point or put an emoji and do 0:08:28.690 --> 0:08:32.170 things like that that I don't actually have to naturally 0:08:32.200 --> 0:08:36.970 like remove those from my communication, because I'm worried that 0:08:36.970 --> 0:08:38.740 people are going to think that I want them to 0:08:38.770 --> 0:08:42.130 like me. And so it's almost like I turned this 0:08:42.130 --> 0:08:44.520 liking thing into like, I don't need people to like me. 0:08:44.520 --> 0:08:46.979 And I was like, standing really firm on this, what 0:08:46.980 --> 0:08:49.980 I thought was solid ground, and it served me for 0:08:49.980 --> 0:08:52.079 a period of time. It served me for a period 0:08:52.080 --> 0:08:54.929 of my career because quite honestly, I didn't like myself 0:08:54.929 --> 0:08:59.670 for a while and I needed to create results so 0:08:59.670 --> 0:09:02.310 that I liked myself. But now that I've created the 0:09:02.309 --> 0:09:04.560 results and I believe in myself and I have confidence 0:09:04.559 --> 0:09:08.250 in myself, I can be likable and I should be 0:09:08.250 --> 0:09:10.979 likable and and soft. And I still don't have that 0:09:10.980 --> 0:09:14.429 point to prove. Like the chip on my shoulder is, 0:09:14.460 --> 0:09:17.700 isn't there? That chip isn't there. I still have chips 0:09:17.700 --> 0:09:20.280 on my shoulder and I love my chips. I, I, 0:09:20.280 --> 0:09:22.890 I use my chips. My chips are very important to me. 0:09:23.040 --> 0:09:26.490 So this like contrast between being liked and being likable, 0:09:26.490 --> 0:09:29.189 I really think is an important one and something that 0:09:29.370 --> 0:09:34.620 has just really significantly impacted me over the last few days, uh, 0:09:34.620 --> 0:09:36.810 in a way where I feel more myself and I 0:09:36.809 --> 0:09:40.020 feel more comfortable being free in my communication for how 0:09:40.020 --> 0:09:41.809 I actually want to communicate with people and how I 0:09:41.809 --> 0:09:44.090 actually want them to feel around me. I don't want 0:09:44.120 --> 0:09:48.170 people to feel like I'm cold. I don't need them 0:09:48.170 --> 0:09:51.050 again to feel like warm and fuzzy. But I'm just 0:09:51.050 --> 0:09:52.520 going to communicate the way that I feel like I 0:09:52.520 --> 0:09:55.460 should instead of making it more cold because I thought 0:09:55.460 --> 0:09:58.910 that it was supposed to be cold. To reject traditional 0:09:58.910 --> 0:10:04.460 male female roles in business. Okay, number two, hold on. 0:10:04.460 --> 0:10:08.420 I have to take a drink of water. All this 0:10:08.420 --> 0:10:11.360 talking to myself, it's got my throat dry. All right. 0:10:12.050 --> 0:10:14.570 I was hanging out over the weekend with somebody who 0:10:14.570 --> 0:10:20.300 has made billions of dollars. He is, in fact, a billionaire, 0:10:20.300 --> 0:10:23.540 one of only a handful on this planet that we 0:10:23.540 --> 0:10:28.580 live on. And he was telling me a story about 0:10:28.580 --> 0:10:34.070 earlier in the morning, he and his significant other showed 0:10:34.070 --> 0:10:37.490 up to a pickleball match, and they had never played 0:10:37.490 --> 0:10:40.480 pickleball before, so it was their first time they got 0:10:40.480 --> 0:10:46.690 their rackets. They started practicing, but it was a foursome game, 0:10:46.690 --> 0:10:49.329 meaning that they had to find another group in order 0:10:49.330 --> 0:10:56.680 to play against another foursome. So instead of being apologetic 0:10:56.679 --> 0:11:01.900 about their lack of pickleball skills, he was scanning for 0:11:01.900 --> 0:11:05.230 the other players who were practicing to see who was 0:11:05.230 --> 0:11:10.390 the best. And he picked the people who were the best. 0:11:10.780 --> 0:11:18.640 And then, to their lack of surprise, they won. So here, 0:11:18.640 --> 0:11:21.910 this couple, who had never played pickleball before, teamed up 0:11:21.910 --> 0:11:25.630 with another couple, and they won the tournament against people 0:11:25.630 --> 0:11:29.290 who have all played pickleball before. And he said something 0:11:29.290 --> 0:11:30.940 as he was telling me the story at the end 0:11:30.970 --> 0:11:34.599 that was just like, so beautiful. He's like the people 0:11:34.600 --> 0:11:41.340 that you pick in life matter. It's like, oh yes, 0:11:41.340 --> 0:11:45.720 they sure do. The people that you pick in life matter. 0:11:47.760 --> 0:11:50.070 If I was in a similar situation, I probably would 0:11:50.100 --> 0:11:53.490 have felt bad that I was so terrible that I 0:11:53.490 --> 0:11:56.010 wouldn't want to play with the good people, because I'd 0:11:56.040 --> 0:11:59.160 be afraid that they would be upset that I was 0:11:59.160 --> 0:12:01.470 so bad at the sport. Like, I wouldn't want to 0:12:01.470 --> 0:12:03.809 bring them down knowing the skills that I don't have 0:12:03.809 --> 0:12:06.660 in that particular area. Whereas he's like, no, I'm picking 0:12:06.660 --> 0:12:11.820 the best person. And I think it's fascinating that if 0:12:11.820 --> 0:12:13.829 you pick the best people, he he then went on 0:12:13.860 --> 0:12:16.860 to translate it to business because he's clearly picked the 0:12:16.860 --> 0:12:21.570 best people in the past. And he's, uh, he's a 0:12:21.570 --> 0:12:25.650 very well-known billionaire. And he said that that's what he's 0:12:25.650 --> 0:12:27.780 always done in business. He just picks the best people. 0:12:27.780 --> 0:12:29.550 He's not the best at anything, but he picks the 0:12:29.550 --> 0:12:34.770 best people and they win. And it was just such 0:12:34.800 --> 0:12:38.630 a profound example of the little things that people who 0:12:38.630 --> 0:12:41.660 are more successful than you do, than you are what 0:12:41.660 --> 0:12:44.540 they do. Like, I wouldn't have done that in that 0:12:44.540 --> 0:12:47.329 same situation. I'm telling you the truth. I honestly would 0:12:47.360 --> 0:12:51.229 have picked a mediocre group because I wouldn't have felt 0:12:51.230 --> 0:12:54.230 like I should have been with the best group. But 0:12:54.230 --> 0:12:58.010 in the situation, he's dynamic, he's funny, he has all 0:12:58.010 --> 0:13:00.530 these other things going for him and he himself is 0:13:00.530 --> 0:13:07.280 well connected. So him inconveniencing the best pickleball players by 0:13:07.280 --> 0:13:10.280 them being on his team, he's really doesn't view himself 0:13:10.280 --> 0:13:14.030 as being the inconvenience because he adds value in other ways. 0:13:14.030 --> 0:13:17.480 And now that particular group has had value added value 0:13:17.480 --> 0:13:19.790 to him. The people who were great, they've added value 0:13:19.790 --> 0:13:21.410 to him because he's now winning this thing that he's 0:13:21.440 --> 0:13:25.939 actually terrible at, and he's added value to them because 0:13:26.150 --> 0:13:30.590 he's very well connected in this world and likes these 0:13:30.590 --> 0:13:32.720 people for no other reason outside of they're great at 0:13:32.720 --> 0:13:38.290 pickleball and this billionaire mindset. The show is called Building 0:13:38.290 --> 0:13:40.510 Billions for a reason. I want to be around and 0:13:40.510 --> 0:13:46.270 switch my mindset as I transition from just going out 0:13:46.270 --> 0:13:49.330 of my 20s now into my 30s in this lifetime, 0:13:49.330 --> 0:13:51.819 I want to have generated $1 billion. I want to 0:13:51.820 --> 0:13:54.160 have $1 billion of net worth and have our companies 0:13:54.190 --> 0:13:57.940 be impacting the people that we have targeted to impact 0:13:57.940 --> 0:14:01.540 business owners and their teams and their spouses, to make 0:14:01.540 --> 0:14:03.849 a big enough impact to where our business is worth 0:14:03.850 --> 0:14:06.610 and I'm worth $1 billion, I believe that's a very 0:14:06.640 --> 0:14:10.540 like noble goal. And I have not enough time, but 0:14:10.540 --> 0:14:13.870 equally enough time. Should nothing wild happen to me to 0:14:13.900 --> 0:14:15.730 be able to actually do it. And so spending time 0:14:15.730 --> 0:14:18.250 around people who think differently in all areas, it's not 0:14:18.250 --> 0:14:22.330 just thinking different in your professional life, but that thinking 0:14:22.330 --> 0:14:27.160 different applies in all of these different areas. So yes, contextually, 0:14:27.160 --> 0:14:29.560 of course, I know in business that picking the right 0:14:29.560 --> 0:14:31.720 people matter, but I would have never thought about that 0:14:31.720 --> 0:14:37.290 and how it translates. And it should translate into plain 0:14:37.290 --> 0:14:42.540 freaking pickleball and like a pickup game of pickleball. Okay, 0:14:42.540 --> 0:14:52.530 on to number three. My third lesson in May keep 0:14:52.530 --> 0:14:57.300 investing in you. Meaning me. I'm just going to keep 0:14:57.300 --> 0:14:59.940 investing in me. I've just made this commitment that I'm 0:14:59.940 --> 0:15:02.940 going to keep throwing down money and repeat successful actions. 0:15:02.940 --> 0:15:08.760 On getting the next level advice, guidance, mentorship from new 0:15:08.760 --> 0:15:14.220 people to level up my game in certain areas that 0:15:14.220 --> 0:15:18.720 I know I have deficiencies. And so with keeping investing 0:15:18.720 --> 0:15:23.130 in me, it's just like this double down. Like sometimes 0:15:23.130 --> 0:15:25.380 you got to recommit yourself like, I am going to 0:15:25.380 --> 0:15:27.720 do this, I'm going to keep investing in me, and 0:15:27.720 --> 0:15:29.310 I'm not going to stop investing in me. And it's 0:15:29.310 --> 0:15:31.950 been a while since I've, like, paid money to invest 0:15:31.950 --> 0:15:36.960 in myself for a mentor or coach. Uh, but I 0:15:36.960 --> 0:15:41.400 have a call with somebody on Monday to help on this, uh, 0:15:41.400 --> 0:15:46.050 branding stuff. I'm also having another call with somebody to 0:15:46.080 --> 0:15:49.230 figure out this piece of community building that I've just 0:15:49.230 --> 0:15:52.380 been struggling with, and that's the right thing to do. Like, 0:15:52.410 --> 0:15:55.980 I you can know how to hack something in one area. 0:15:55.980 --> 0:15:58.200 And as I just mentioned in the previous one, just 0:15:58.200 --> 0:16:00.600 entirely neglected in a different area of your life, and 0:16:00.600 --> 0:16:04.530 I've not been continuing to invest in me and level 0:16:04.530 --> 0:16:07.380 up my skill set in that way. I've been reading 0:16:07.380 --> 0:16:09.600 books and podcasts, but like, I need somebody who's good 0:16:09.600 --> 0:16:12.810 at who's been successful, who's actually going to help me 0:16:12.810 --> 0:16:16.170 and show me the way. So number three, keep investing 0:16:16.170 --> 0:16:21.000 in you. This ties in to number four, which is 0:16:21.000 --> 0:16:26.700 resist the urge to continue doing what's not working when 0:16:26.700 --> 0:16:31.520 you first when I first set a goal, I figure 0:16:31.550 --> 0:16:34.520 out these like massive actions that I need to take 0:16:34.520 --> 0:16:37.340 in order to get closer to the goal. And at 0:16:37.340 --> 0:16:40.100 the time, they seem like massive actions because I'm I 0:16:40.100 --> 0:16:43.550 go from a dead stop to starting to do these things, 0:16:43.550 --> 0:16:48.230 whether that's working out, whether that's creating content, whether that's 0:16:48.230 --> 0:16:52.490 helping business owners, whether that's creating processes in our organization, 0:16:52.520 --> 0:16:54.860 like you go from a full stop to, like, I'm 0:16:54.860 --> 0:16:58.280 going to make this massive change. And then somewhere along 0:16:58.280 --> 0:17:00.830 the lines of making what seems like a massive change, 0:17:00.860 --> 0:17:02.720 you might realize that you're not getting the results that 0:17:02.720 --> 0:17:07.430 you wanted. Like the original target, you're getting closer, but 0:17:07.910 --> 0:17:10.940 like almost elusively. So because you're still far away from 0:17:10.940 --> 0:17:13.490 where you want to go, and at that point you 0:17:13.490 --> 0:17:16.040 have to stop doing what you were doing and start 0:17:16.040 --> 0:17:20.480 doing something else. That also seems like massive action, and 0:17:20.480 --> 0:17:22.639 you almost feel silly in the process because you're like, well, 0:17:22.640 --> 0:17:25.070 I just did like I just made this huge change 0:17:25.070 --> 0:17:27.170 and now that's not even working. So now I have 0:17:27.170 --> 0:17:30.290 to do more of it. And it's getting over the 0:17:30.290 --> 0:17:32.900 idea that in order to become great at something, you 0:17:32.900 --> 0:17:34.369 will need to do more than you think you will 0:17:34.369 --> 0:17:37.220 need to do. This is the premise of the ten 0:17:37.250 --> 0:17:41.600 x rule and what you think is ten x action. 0:17:41.600 --> 0:17:45.139 When you put it contextually against what other people are 0:17:45.140 --> 0:17:47.959 taking to achieve the same result, you might find that 0:17:47.960 --> 0:17:51.320 you're taking less action than you should be. You are 0:17:51.320 --> 0:17:53.690 taking two x action, but it felt like ten x 0:17:53.690 --> 0:17:57.139 to you when you started. And so this lesson that 0:17:57.140 --> 0:17:58.880 I've learned resist the urge to continue to do what's 0:17:58.910 --> 0:18:03.709 not working. You're so bought in. I'm so bought in 0:18:03.710 --> 0:18:06.500 to what I'm doing that it's almost become like this checklist. 0:18:06.530 --> 0:18:11.000 It's like, okay, great. I did my workout and I 0:18:11.270 --> 0:18:15.080 scheduled my content time and like, check, check. But I'm 0:18:15.080 --> 0:18:18.410 not getting the results in those areas that I know 0:18:18.410 --> 0:18:22.220 I would be getting if I was doing it more 0:18:22.220 --> 0:18:26.790 and doing it better. And so I have to give 0:18:26.790 --> 0:18:29.730 up this idea of, well, man, I finally just blocked 0:18:29.730 --> 0:18:32.400 out an hour of working out a day, and I 0:18:32.400 --> 0:18:35.640 finally just figured out the macro count that I need 0:18:35.640 --> 0:18:38.790 to be doing to where it's like, okay, I yes, 0:18:38.790 --> 0:18:41.250 I finally just figured these things out, but I also 0:18:41.250 --> 0:18:44.820 need to add this area of cardio in the workout example. 0:18:44.820 --> 0:18:49.710 In the content example, I blocked out 30 minutes every day, 0:18:49.710 --> 0:18:52.169 and most days it actually ends up being five minutes 0:18:52.170 --> 0:18:55.260 because I'm running around doing other things, and then the 0:18:55.260 --> 0:18:59.699 weekends it's almost non-existent because I'm working on something else. 0:18:59.700 --> 0:19:03.660 And so really it ends up being 20 minutes a 0:19:03.660 --> 0:19:08.220 week instead of the originally intended. What would that be? 0:19:08.220 --> 0:19:11.070 Four hours a week, five hours a week, 4.5 hours 0:19:11.070 --> 0:19:15.210 a week, 2.5 hours a week. And so it's this like, okay, 0:19:15.210 --> 0:19:16.709 now you have to take this more seriously and you 0:19:16.710 --> 0:19:19.110 have to do more action. And I need to entirely 0:19:19.109 --> 0:19:21.630 resist the urge to continue to do what's not working 0:19:21.630 --> 0:19:25.100 and make the change to dedicate the time. Block out 0:19:25.100 --> 0:19:27.230 my schedule, make it a priority to get the results 0:19:27.230 --> 0:19:29.840 that I want. And this process, you don't have to 0:19:29.840 --> 0:19:31.639 beat yourself up. You have to. You don't have to 0:19:31.640 --> 0:19:34.189 beat yourself up during. But you do have to be 0:19:34.190 --> 0:19:37.010 really honest and look at stats and measure. Is what 0:19:37.010 --> 0:19:38.840 I'm doing actually working? Is it getting me closer to 0:19:38.869 --> 0:19:41.000 where I want to go? And the reality is, if 0:19:41.000 --> 0:19:44.990 it's not, you have to resist the urge to continue 0:19:44.990 --> 0:19:49.640 to do what's not working, even though just doing what 0:19:49.640 --> 0:19:53.000 you're doing right now, at one point seemed like a lot, 0:19:53.030 --> 0:19:56.330 doesn't really matter, because whatever needs to happen for you 0:19:56.330 --> 0:19:58.730 to hit your goal is what's required of you. That's 0:19:58.730 --> 0:20:01.189 what needs to be done. So then, are you really 0:20:01.190 --> 0:20:04.520 willing to do what it takes to achieve your goal? Well, 0:20:04.520 --> 0:20:05.930 I like to think of myself as a person who 0:20:05.930 --> 0:20:09.020 is willing to do what it takes to achieve my goal. Therefore, 0:20:09.020 --> 0:20:11.180 I have to take this next leap and spend more 0:20:11.180 --> 0:20:14.449 time and more energy and more focus in these areas 0:20:14.450 --> 0:20:15.800 that I know I need to improve.