WEBVTT - A Vision Statement can make you millions! 0:00:00.150 --> 0:00:04.920 Welcome back to work woman. It has been way too long, 0:00:04.920 --> 0:00:08.940 but I am back and I am here to fulfill. 0:00:08.940 --> 0:00:13.680 On our teamwork series. I have received quite an amazing 0:00:13.680 --> 0:00:16.650 response to this content. At first I was like, I 0:00:16.650 --> 0:00:18.150 don't know if people are really going to be interested 0:00:18.150 --> 0:00:19.860 in me doing a deep dive into team work. I 0:00:19.860 --> 0:00:22.439 know I learn things every single day as it relates 0:00:22.440 --> 0:00:26.310 to team building and editing and tweaking this content, but 0:00:26.310 --> 0:00:29.250 like the outreach, has been pretty amazing. So we are 0:00:29.250 --> 0:00:32.760 going to continue this series. If you haven't listened to 0:00:32.760 --> 0:00:35.370 any of the previous series, you are welcome to start 0:00:35.370 --> 0:00:37.620 right here. Today. We're going to be going deep into 0:00:37.620 --> 0:00:40.589 vision statements, but if you want the full context, I 0:00:40.590 --> 0:00:44.879 would definitely recommend reversing going back a couple of episodes 0:00:44.880 --> 0:00:47.970 and understanding a little bit more about the teamwork. Book 0:00:47.970 --> 0:00:50.639 the structure, and then listening to the first two chapters, 0:00:50.640 --> 0:00:53.070 because it's really going to give you a greater picture. 0:00:53.070 --> 0:00:55.410 But you can start right here like this. There's nothing 0:00:55.410 --> 0:00:57.480 stopping us from continuing to hang out in this podcast. 0:00:57.480 --> 0:00:59.520 So for those of you who don't know, I wrote 0:00:59.520 --> 0:01:03.030 a book called teamwork that is about to come out 0:01:03.030 --> 0:01:06.899 on audio. It's been about a year since I wrote 0:01:06.900 --> 0:01:08.789 this book, and so I wanted to go back through. 0:01:08.790 --> 0:01:11.220 And as Carter ventures has grown and as I've grown, 0:01:11.220 --> 0:01:14.370 I wanted to just update and refresh the content. And also, 0:01:14.370 --> 0:01:17.550 I've been teaching on this content since I wrote the book. 0:01:17.550 --> 0:01:19.920 And there are things that people ask me all the 0:01:19.920 --> 0:01:22.710 time that they didn't necessarily get from the book that 0:01:22.709 --> 0:01:24.930 I would love to be able to share with you 0:01:24.930 --> 0:01:27.569 and make sure you don't feel like I was gatekeeping 0:01:27.569 --> 0:01:31.440 on anything, because that is never my intention. So with that, 0:01:31.440 --> 0:01:35.220 we are on chapter three in teamwork. Now, this particular chapter, 0:01:35.220 --> 0:01:38.820 I get why there are a handful of questions because 0:01:38.819 --> 0:01:43.110 it's such a meaty topic. This idea of your vision statement, 0:01:43.110 --> 0:01:46.830 where your business is going, where the target is, what 0:01:46.830 --> 0:01:50.580 the ten year picture looks like. Now, in the previous podcast, 0:01:50.580 --> 0:01:53.130 I talk about the mission statement. They are two entirely 0:01:53.130 --> 0:01:57.420 separate statements, although obviously they coordinate. But the biggest question 0:01:57.420 --> 0:02:01.080 from the book that I get asked is help me 0:02:01.080 --> 0:02:05.040 better understand the difference between the three types of vision 0:02:05.040 --> 0:02:08.550 statements that you talk about. So let's just clear the 0:02:08.550 --> 0:02:11.700 air on this when I'm referring to three types of 0:02:11.700 --> 0:02:17.959 vision statements. It's more so the planning, the organizational planning 0:02:17.960 --> 0:02:22.160 that I'm referring to, then an actual statement itself. I 0:02:22.160 --> 0:02:24.320 don't want you getting hung up in it has to 0:02:24.320 --> 0:02:28.130 be this very formally laid out vision that says three 0:02:28.130 --> 0:02:30.470 different things, and then you put them together like, that's 0:02:30.470 --> 0:02:35.390 really not my intention. So more specifically, in the on 0:02:35.389 --> 0:02:38.840 chapter three, I break down the three types of statements 0:02:38.840 --> 0:02:42.139 on page 46 where I talk about the difference between 0:02:42.139 --> 0:02:47.720 a brand vision statement, a people vision statement, and a 0:02:47.720 --> 0:02:52.820 revenue vision statement. So context at Carton Ventures, our vision 0:02:52.820 --> 0:02:58.790 is to impact 1,000,010 businesses. It's not some long bar sentence. 0:02:58.790 --> 0:02:59.990 It doesn't have a lot of fluff in it. It's 0:02:59.990 --> 0:03:06.410 literally we want to impact 1,000,010 businesses. But that's just 0:03:06.410 --> 0:03:12.019 our brand statement. We also have a people vision statement 0:03:12.020 --> 0:03:15.890 and a revenue vision statement, because what we're trying to 0:03:15.889 --> 0:03:20.779 do is really clarify, okay, if we impact 1 million 0:03:20.780 --> 0:03:25.910 business owners, how many team members would we have when 0:03:25.910 --> 0:03:28.940 we hit that target and how many, how much revenue 0:03:28.970 --> 0:03:31.580 would we be generating when we hit that target? I 0:03:31.580 --> 0:03:34.190 did this activity in my People Essentials workshop just a 0:03:34.190 --> 0:03:37.340 couple of weeks ago with one of our awesome clients, 0:03:37.340 --> 0:03:41.480 and just through going through this math on trying out 0:03:41.480 --> 0:03:46.010 the brand, the revenue and the team, they're like, oh 0:03:46.010 --> 0:03:48.950 my gosh, I didn't realize that we're spending a lot 0:03:48.950 --> 0:03:52.610 of time and energy and people resources on some of 0:03:52.610 --> 0:03:55.910 these projects that don't actually get us closer to our 0:03:55.910 --> 0:04:00.500 ten year revenue target. And so again, this is less like. 0:04:01.400 --> 0:04:05.300 Team culture as it is. Hey, my business has a 0:04:05.300 --> 0:04:07.760 really clear target and I've done the math and kind 0:04:07.760 --> 0:04:10.250 of done the work. Back on what the ten year 0:04:10.250 --> 0:04:13.790 picture looks like. So for Cartoon Ventures, the brand vision 0:04:13.790 --> 0:04:19.849 statement is create 1,000,010 X businesses the revenue. So this 0:04:19.850 --> 0:04:24.560 is our ten year revenue target is $10 billion. And 0:04:24.560 --> 0:04:34.010 then our people target is create opportunities for 50,010 x employees. 0:04:34.010 --> 0:04:39.740 Holy shit. That is a significant target when you really 0:04:39.740 --> 0:04:42.620 state and claim where you want to go and what 0:04:42.620 --> 0:04:45.500 you want that impact to be, all of a sudden 0:04:45.500 --> 0:04:48.890 your brain starts figuring out, well, how could I? That's 0:04:48.890 --> 0:04:52.970 the question you want to be asking yourself. How could I, 0:04:53.000 --> 0:04:55.700 if I know that in my heart, if I know 0:04:55.700 --> 0:04:59.150 that in my soul I believe that I'm capable of 0:04:59.150 --> 0:05:02.029 creating this massive business for you. It might be a 0:05:02.029 --> 0:05:04.670 $30 million business. Maybe it's a $10 million business, maybe 0:05:04.670 --> 0:05:08.870 it's a $100 million business. Then get real with how 0:05:08.870 --> 0:05:11.390 many customers you'd have to serve and how many people 0:05:11.390 --> 0:05:14.300 you'd have to hire, because the two strategies that are 0:05:14.300 --> 0:05:16.880 all of a sudden going to have to crystallize for you, 0:05:16.880 --> 0:05:18.380 and that you're really going to have to wrap your 0:05:18.380 --> 0:05:21.770 mind around and and spend a significant amount of time 0:05:21.770 --> 0:05:25.280 figuring out is how do you attract that many clients, 0:05:25.279 --> 0:05:28.040 and how do you attract that many great team members? 0:05:28.460 --> 0:05:30.380 Start with the end in mind. If I know that 0:05:30.380 --> 0:05:32.360 this is where we're going, how many people is that 0:05:32.360 --> 0:05:36.050 going to take? I'll never forget it was, um, the 0:05:36.050 --> 0:05:43.490 winter after quarantine, so this must have been January 2021. 0:05:43.520 --> 0:05:47.390 We were doing this across the country tour, and one 0:05:47.390 --> 0:05:49.550 of our stops on this tour was Dallas, and we 0:05:49.550 --> 0:05:53.030 were downtown Dallas. And there's this big eyeball in the 0:05:53.029 --> 0:05:58.669 middle of Dallas. It's like this massive statue structure piece 0:05:58.670 --> 0:06:04.039 of art that's like the height of 30 people stacked 0:06:04.040 --> 0:06:07.010 on top of each other. And it's just like one eyeball. 0:06:07.010 --> 0:06:09.740 We were looking at this eyeball out of the room 0:06:09.740 --> 0:06:11.600 that we were hosting this event in, and I said 0:06:11.600 --> 0:06:16.049 to our director of sales at the time. Could you 0:06:16.050 --> 0:06:22.050 imagine the person's job? Who would be responsible for just 0:06:22.050 --> 0:06:26.700 checking in and checking out people's key fobs in the 0:06:26.700 --> 0:06:29.849 building that stood behind this eyeball? Because it was one 0:06:29.850 --> 0:06:33.190 of those, like, massive WeWork buildings that had maybe 50 0:06:33.190 --> 0:06:35.520 or 60 floors, like it was just huge and it 0:06:35.520 --> 0:06:37.620 was wide. At first I was staring at the eyeball, 0:06:37.620 --> 0:06:40.289 but as I stared at this building behind it, you 0:06:40.290 --> 0:06:43.170 really start to think with scale. When you get your 0:06:43.170 --> 0:06:46.350 mind wrapped around how big you want something to be. 0:06:46.350 --> 0:06:49.409 And so the more real you can make your revenue target, 0:06:49.410 --> 0:06:51.390 the more real you can make. How many people you 0:06:51.390 --> 0:06:53.340 want to impact, the more real you can make, how 0:06:53.339 --> 0:06:55.650 many employees you want to hire. You can't just be 0:06:55.650 --> 0:06:59.760 me asking my employees to talk to their friends about 0:06:59.760 --> 0:07:02.400 working here. This has to be a real system. I 0:07:02.400 --> 0:07:05.040 can maybe make this work for a short amount of time. 0:07:05.070 --> 0:07:07.980 The way that I'm doing it. But I can't hire 0:07:07.980 --> 0:07:11.190 40,000 employees like I'm doing it. I always start with 0:07:11.190 --> 0:07:13.980 a ten year revenue target. So right now, if your 0:07:13.980 --> 0:07:16.950 business is doing $1 million a year and you're saying 0:07:16.980 --> 0:07:19.740 to yourself, I want to have a $10 million business 0:07:19.740 --> 0:07:24.480 in ten years from now. Okay, great. What you do 0:07:24.480 --> 0:07:29.580 to figure out the brand vision statement is, say, how 0:07:29.580 --> 0:07:33.810 many customers are you currently servicing and what's the average 0:07:33.810 --> 0:07:38.670 selling price per customer? The average customer right now with 0:07:38.670 --> 0:07:44.950 me spends. Let's say $5,000 a month. So I'm going 0:07:44.950 --> 0:07:48.980 to take $5,000 a month. Times 12 months, that would 0:07:48.980 --> 0:07:54.500 be $60,000. So how many clients? If you're $1 million business, 0:07:54.500 --> 0:07:57.770 do you have? If each average client is paying you 0:07:57.770 --> 0:08:01.820 $60,000 a month? How many times is 60,000? Does anybody 0:08:01.820 --> 0:08:04.520 good at math in here? Tristan, can you do this 0:08:04.520 --> 0:08:08.430 math in your head? Will. This is where you insert, um, 0:08:08.430 --> 0:08:12.480 like the Wheel of Fortune music or the jeopardy music. Oh, 0:08:12.480 --> 0:08:15.869 divided by 60,000. I have a calculator. 16 I got it, 0:08:15.870 --> 0:08:18.870 I got it. We're good. So right now your business 0:08:18.870 --> 0:08:22.890 is impacting 16 businesses. But if you're looking to create 0:08:22.890 --> 0:08:26.880 a business that is a $10 million business, you would 0:08:26.880 --> 0:08:30.840 times this 16 number by ten. If I'm going to 0:08:31.020 --> 0:08:35.520 get 166 customers, is that really as big as I 0:08:35.520 --> 0:08:38.040 think this business could go? Are there more customers out 0:08:38.040 --> 0:08:42.329 there that could pay me $5,000 a month, then 166? Well, 0:08:42.330 --> 0:08:44.280 I would say yes. So to me, as soon as 0:08:44.280 --> 0:08:45.840 I start to look at man, I would only need 0:08:45.840 --> 0:08:49.920 166 customers. I'm going to be thinking with wow, like 0:08:49.920 --> 0:08:52.440 I should increase that target. Maybe instead of having a 0:08:52.440 --> 0:08:57.449 $10 million revenue target, my revenue target should be. $30 million. 0:08:57.450 --> 0:08:59.790 So then if I times this by three, there would 0:08:59.790 --> 0:09:04.470 be 500 customers. I like the idea of 500 customers 0:09:04.470 --> 0:09:07.710 more than I like the idea of 166 customers. So 0:09:07.710 --> 0:09:10.530 I might have in this process of figuring out what 0:09:10.530 --> 0:09:13.920 my vision is for my organization moved the target. But 0:09:13.920 --> 0:09:16.680 if I knew that I could create a business in 0:09:16.679 --> 0:09:19.800 ten years from now that could service 500 people, I'd 0:09:19.800 --> 0:09:22.530 be like, wow, that's amazing. Like, I would be really 0:09:22.530 --> 0:09:26.250 proud of myself. And just like that, you've created your 0:09:26.250 --> 0:09:30.780 revenue vision statement and your brand statement because your brand 0:09:30.780 --> 0:09:33.750 statement should be attached to not necessarily the money you 0:09:33.750 --> 0:09:36.189 don't lead out with. We're going to have a $10 0:09:36.190 --> 0:09:39.690 billion company, or we're going to have a $30 million company. 0:09:39.720 --> 0:09:42.600 You lead out with. We're going to transform the marketing 0:09:42.600 --> 0:09:47.640 of 500 clients. That's something that people can get behind. 0:09:47.640 --> 0:09:50.520 That's an impact that you're making. And then you just 0:09:50.520 --> 0:09:52.170 do the work. Back on how many teams. So if 0:09:52.170 --> 0:09:57.960 I have a $30 million business, 30, and then I 0:09:57.960 --> 0:10:02.730 divide that by on the low end, 250,000, which is 0:10:02.730 --> 0:10:07.350 what we like to divide for your average revenue per employee. 0:10:07.350 --> 0:10:11.550 That would give me 120 team members. My brand statement 0:10:11.550 --> 0:10:16.920 is 500 clients, my people is 120 team members, and 0:10:16.920 --> 0:10:20.310 my revenue is $30 million. That is a healthy business. 0:10:20.309 --> 0:10:22.829 That is a well-run business. And that's a vision that 0:10:22.830 --> 0:10:26.340 people can really see themselves in and get behind, because 0:10:26.340 --> 0:10:29.579 it all ties out together. It's not the person who 0:10:29.580 --> 0:10:32.969 shows up to a meeting and is like, I want 0:10:32.970 --> 0:10:35.640 to create $1 billion business, and you're like, great, how 0:10:35.640 --> 0:10:37.410 many clients would you be serving? Or what does that 0:10:37.410 --> 0:10:39.180 look like? And they're like, well, I don't know yet. 0:10:39.179 --> 0:10:42.570 I'm still doing research that doesn't create confidence with somebody 0:10:42.570 --> 0:10:45.660 when you're sharing with them that type of vision statement. 0:10:45.660 --> 0:10:48.209 But when you have a real vision that you've actually 0:10:48.210 --> 0:10:50.670 thought through, and I'll just give you guys like a 0:10:50.670 --> 0:10:52.920 little sneak peek. Um, for those of you who haven't 0:10:52.920 --> 0:10:57.030 read the book, one of the criteria that I use 0:10:57.030 --> 0:11:02.070 in that really is meant to provoke a business owner 0:11:02.070 --> 0:11:05.670 as they're creating this vision statement, is this idea of 0:11:05.670 --> 0:11:09.420 your your legacy and having a gut check. So once 0:11:09.420 --> 0:11:12.240 you've written these three criteria out and they all tie 0:11:12.240 --> 0:11:15.059 out together, sit there and look at it and say 0:11:15.059 --> 0:11:19.980 to yourself, is this what my legacy would look like? 0:11:19.980 --> 0:11:21.809 Or is this something that I would be happy if 0:11:21.809 --> 0:11:23.819 my legacy looked like this? Would I be good with 0:11:23.820 --> 0:11:28.740 this sort of legacy? On a professional standpoint, this is 0:11:28.740 --> 0:11:31.319 what you're going to have your blood, sweat and tears 0:11:31.320 --> 0:11:33.360 go towards for the next ten years. So if you 0:11:33.360 --> 0:11:38.550 don't feel compelled by where that takes you, you should 0:11:38.550 --> 0:11:40.710 look at it. You should rework it. You should either 0:11:40.710 --> 0:11:43.290 make the target higher so that it really would change 0:11:43.290 --> 0:11:46.290 the trajectory of your life. I really think about that. 0:11:46.290 --> 0:11:49.050 Could your business, in ten years from now change the 0:11:49.050 --> 0:11:51.630 trajectory of your life? Could you have the lifestyle that 0:11:51.630 --> 0:11:53.850 you want? Could you have the things that you want 0:11:53.850 --> 0:11:56.490 that could make an impact, not just for you before 0:11:56.490 --> 0:12:00.360 the people that you love, for your family, for your friends, 0:12:00.360 --> 0:12:03.810 maybe for your community? How how much bigger can that 0:12:03.809 --> 0:12:07.800 scale and scope go? And if that checks the box, box, 0:12:07.800 --> 0:12:10.410 whatever the vision statement that you have is, that's fantastic. 0:12:10.410 --> 0:12:12.870 But if it doesn't check the box and you're struggling 0:12:12.870 --> 0:12:16.500 with it, still just rework the vision because you should 0:12:16.500 --> 0:12:20.790 feel inspired and you should feel pulled and compelled. Like, 0:12:20.790 --> 0:12:23.340 to be totally honest with you, there are many moments 0:12:23.340 --> 0:12:26.400 throughout the course of a week it hasn't happened this week, 0:12:26.400 --> 0:12:29.550 but probably last week where I just woke up and 0:12:29.550 --> 0:12:32.550 was like, I have no interest in doing what I'm 0:12:32.550 --> 0:12:37.710 about to do today. I have zero desire to kick 0:12:37.710 --> 0:12:41.370 off our team call. I have zero desire to answer 0:12:41.370 --> 0:12:44.460 my emails. I'm not interested in sitting in all these 0:12:44.460 --> 0:12:47.340 meetings like I would much rather do a million other things, 0:12:47.700 --> 0:12:54.090 but I feel like literally pulled, like so compelled to 0:12:54.090 --> 0:12:58.500 show up for other people because I've told them that 0:12:58.500 --> 0:13:02.100 this is our vision. And when I'm reminded of the vision, 0:13:02.100 --> 0:13:04.740 I'm then compelled. But when it feels like it's just 0:13:04.740 --> 0:13:09.240 for Natalie or it's Natalie's target, and I don't think 0:13:09.240 --> 0:13:11.940 about the people that I'm impacting, it's really easy for 0:13:11.940 --> 0:13:15.030 me to let myself off the hook, but you're very 0:13:15.030 --> 0:13:17.849 unlikely to let other people off the hook. And so 0:13:17.850 --> 0:13:20.250 how do you tie out that vision statement that you have, 0:13:20.250 --> 0:13:24.929 that ten year picture that like massive life changing thing 0:13:24.929 --> 0:13:27.750 that you want to accomplish? How do you tie that 0:13:27.750 --> 0:13:30.780 to the people that you love and changing what their 0:13:30.780 --> 0:13:34.500 life looks like on those days that happen more often 0:13:34.500 --> 0:13:37.439 than I think most people like to admit, you're you're 0:13:37.440 --> 0:13:39.390 not just going to throw in the towel on that 0:13:39.390 --> 0:13:41.520 day and get further away from your vision. You're actually 0:13:41.520 --> 0:13:45.570 going to keep pushing and keep going with that. Guys. 0:13:45.570 --> 0:13:51.210 It's great to be back doing podcasts. I absolutely love 0:13:51.450 --> 0:13:56.070 this audience that comes here every single week. In order 0:13:56.070 --> 0:13:59.850 to hear more about how to be kickass in business 0:13:59.850 --> 0:14:03.690 and lead a great team. As Carnal Ventures grows, I 0:14:03.690 --> 0:14:07.860 become more excited about learning about leadership and and more 0:14:07.860 --> 0:14:10.680 humbled all at the same time, because it is a 0:14:10.679 --> 0:14:12.720 game that it's not like you master it. It is 0:14:12.720 --> 0:14:16.710 something that you are constantly working on. If you're growing, 0:14:16.710 --> 0:14:18.869 and even if you're not growing, it's it's going to 0:14:18.870 --> 0:14:20.640 be something that you're working on. Because how do you 0:14:20.640 --> 0:14:23.790 lead people to get out of any sort of business 0:14:23.790 --> 0:14:26.250 rut that you might be in? This is my intention 0:14:26.250 --> 0:14:29.820 with everything that I wrote inside Teamwork. And then also 0:14:29.820 --> 0:14:32.550 every product that we offer at Carton Ventures is with 0:14:32.550 --> 0:14:35.730 this intention of how do we help business owners truly 0:14:35.730 --> 0:14:38.310 achieve their personal, professional and financial goals? And what will 0:14:38.310 --> 0:14:41.460 it take for us to impact a million business owners 0:14:41.460 --> 0:14:44.520 to become ten? And for many of you who are 0:14:44.520 --> 0:14:48.030 listening to this, it's you're figuring out how to become 0:14:48.030 --> 0:14:52.320 ten X and you're learning the tools. And my encouragement 0:14:52.320 --> 0:14:57.000 to you is just stick with it. It might be overwhelming. 0:14:57.000 --> 0:15:00.000 It might feel like a lot. But when you clarify 0:15:00.000 --> 0:15:02.940 this vision statement, I promise you things become a lot 0:15:02.940 --> 0:15:06.060 easier for you to prioritize and for you to understand 0:15:06.060 --> 0:15:09.660 where to spend your energy. Because the vision is clear 0:15:09.660 --> 0:15:12.540 but devoid of the vision being clear for you, your 0:15:12.540 --> 0:15:14.340 team is not going to have any clarity. They're not 0:15:14.340 --> 0:15:17.190 going to see how they can be successful working alongside you. 0:15:17.190 --> 0:15:21.420 And then everything just feels hard. So I urge you, 0:15:21.420 --> 0:15:25.890 I beg of you, figure out your three vision statements, 0:15:25.890 --> 0:15:29.340 tie them together, and then lead out with that brand 0:15:29.340 --> 0:15:32.250 vision statement. Lead out with the impact that you're looking 0:15:32.250 --> 0:15:35.520 to make, while also knowing and having this clear understanding 0:15:35.520 --> 0:15:38.790 of what the other pieces are that make up what 0:15:38.790 --> 0:15:41.580 that brand statement is. With that, I can't wait to 0:15:41.580 --> 0:15:44.880 see you guys or talk to you guys next week. 0:15:44.880 --> 0:15:47.910 Make sure you share this episode if you found value 0:15:47.910 --> 0:15:50.280 in this with any business owner that you know, it 0:15:50.280 --> 0:15:53.250 would be amazing if you would rate the podcast and 0:15:53.250 --> 0:15:56.550 leave a review. We are growing this podcast and that 0:15:56.550 --> 0:15:59.280 growth comes from people just like you who are willing 0:15:59.280 --> 0:16:01.230 to share it with their friends and leave an awesome review. 0:16:01.230 --> 0:16:03.420 So with that, I will see you guys next week.