WEBVTT - My Hot Take on Remote Work

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<v S1>Welcome to business and the podcast for people making it

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<v S1>all happen. Running a successful business completely takes over your life,

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<v S1>but I'm a believer that there is still room for

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<v S1>some ands like health, wealth, beauty, and maybe even some fashion.

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<v S1>On this podcast, I'll share with you what's working for

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<v S1>scaling my nine figure business while keeping you up to

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<v S1>date on the latest trends, news and fun finds. This

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<v S1>is a place for business and let's dive in!

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<v S2>Welcome to business. And one of the things I'm very

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<v S2>passionate about is getting people to work in an office.

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<v S2>We've spent millions of dollars in order to build great

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<v S2>offices where people enjoy working. We want people in office.

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<v S2>I believe that somebody inside my environment, I'm able to

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<v S2>more significantly impact than if they are just left on

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<v S2>their own in order to create their own environment, in

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<v S2>their own home, in a place that isn't inspiring to

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<v S2>them currently. So this episode is all about how you

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<v S2>stay firm on working in office, what the perks of

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<v S2>working in office are, and how you get the best

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<v S2>team members who want to help you work in office

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<v S2>and crush your goals. Let's dive in. The first reason

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<v S2>CEOs are done with remote work. It kills momentum. It

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<v S2>is so tempting to work remotely, I get it, there

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<v S2>is nothing that sounds nicer than being able to have

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<v S2>a pile of laundry that's actually getting done while you're

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<v S2>on a call and moving certain initiatives forward, but what

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<v S2>I found is that remote work actually slows your progress.

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<v S2>It doesn't make it faster, because all of a sudden,

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<v S2>that laundry list of things that you had to do,

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<v S2>you start slowly chipping away at those things, but you

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<v S2>don't ever get any one thing done to the full extent.

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<v S2>Your brain is scattered in multiple places and you're solving

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<v S2>multiple problems all at once. You're solving home personal fitness problems,

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<v S2>all while you're also trying to solve financial problems. If

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<v S2>you really want to make a lot of money, you

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<v S2>should spend the majority of your brainpower focused on your

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<v S2>financial related problems. Not trying to be more effective at home,

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<v S2>not trying to be more productive. Not trying to have

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<v S2>this perfectly run household. None of that makes you money

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<v S2>and it also slows you in your career. So if

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<v S2>you are feeling slow, unmotivated, or disconnected from your passions

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<v S2>and your goals, it might just be because you're working remotely.

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<v S2>Get back in office. And I have a feeling that

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<v S2>all of a sudden you're going to make progress on

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<v S2>the most important things and the things that don't matter.

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<v S2>They don't matter. Next is number two. CEOs know that

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<v S2>the secret to company culture is actually having people show

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<v S2>up and listen, I have tried. You see, I do

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<v S2>a daily team call every single morning, and this daily

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<v S2>call has as much energy as it can possibly have

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<v S2>for being a zoom call, but it doesn't replace real

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<v S2>in-person interactions. You don't make best friends. You don't run

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<v S2>up against people on a zoom call. You just see

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<v S2>them as screens. And sure, you may learn a little

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<v S2>bit about them just by them being in their home

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<v S2>and you being able to see different things that they're

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<v S2>interested in, plans that they have, books that they have.

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<v S2>We started our business in 2019, and the moment that

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<v S2>Covid hit, we moved to a remote work environment. And

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<v S2>what I can tell you is that as soon as

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<v S2>we went remote, our team members figured out ways to

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<v S2>meet in person and to do work in person. Not

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<v S2>because we forced them to, but because they wanted to.

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<v S2>People who are high performers want to be around other

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<v S2>people who are high performers. They met in person because

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<v S2>in-person matters. And the more that we move into a

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<v S2>digital age with AI generating images, which are very difficult

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<v S2>to determine whether or not they're real or fake, the

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<v S2>in-person contact for high performers changes everything. You can see energy,

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<v S2>you can see the tone, you can make eye contact.

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<v S2>And that is really hard to replicate virtually if you've

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<v S2>been feeling disengaged or uninspired at work. The missing ingredient

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<v S2>might be the proximity to the culture and fun energy

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<v S2>of the place that you work. I am so passionate

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<v S2>about this topic that I actually wrote an entire book

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<v S2>about it. It is called Start the Work and if

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<v S2>you go to start the work, I can get you

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<v S2>a free copy. Now back over to number three. Next

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<v S2>is number three. This is the one that CEOs never

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<v S2>say out loud. Remote work makes it way easier to quit.

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<v S2>You see, the number one reason why people stay in

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<v S2>an organization is because they have a work bestie. There's

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<v S2>somebody at work that they enjoy spending time with. They

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<v S2>enjoy hanging out with and having that in person person

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<v S2>allows the team to be more cohesive and gives a

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<v S2>reason to people to stay, especially when times are tough.

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<v S2>There's a contraction. There are issues in the business. The

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<v S2>people are what make the business actually work, and the

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<v S2>people are the reason that your best people stay. When

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<v S2>we made the shift after quarantine was over from remote

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<v S2>to in-person, there were definitely some employees who chose to leave,

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<v S2>and they chose to leave because they didn't have people

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<v S2>that they were connected to. But those who stayed, they

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<v S2>thrived because of their relationships and the personal connections that

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<v S2>they had with team members. You see, CEOs rely on

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<v S2>empathy and connection and employees, motivating each other to create

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<v S2>a working environment that attracts and retains top talent. The

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<v S2>best workplaces are the workplaces where you feel like you're

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<v S2>rubbing shoulders against people who are high performers, people who

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<v S2>you can learn from. So if you work remote and

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<v S2>you feel disconnected or unfulfilled, try to form new relationships

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<v S2>with your coworkers in person if you can. Next is

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<v S2>number four. Leaders can't fix what they can't see. Countless

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<v S2>problems go entirely unnoticed in a remote environment, and it's

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<v S2>very challenging for a senior leader to see what's going

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<v S2>on when the problem is not really visible. I remember

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<v S2>a specific team that I worked with when they were remote,

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<v S2>and the senior leader was confused as to why their

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<v S2>team members weren't actually hitting results. And week after week,

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<v S2>the senior team member became more and more frustrated because

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<v S2>their junior team members weren't doing what they wanted them

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<v S2>to do. And I said, have you looked at where

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<v S2>they're spending their time? And he's like, what do you mean?

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<v S2>How could I look at where they're spending their time?

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<v S2>It's like, well, pull up their calendars with them and

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<v S2>their one on ones and ask them where they're spending

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<v S2>their time. And when he did this the following week,

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<v S2>he was shocked to find out that the team members

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<v S2>were prioritizing two things taking approximately 50% of their time

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<v S2>that they didn't even need to do, which was causing

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<v S2>a significant lack of productivity. But you see, the senior

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<v S2>person couldn't see that this was happening because they couldn't

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<v S2>see that people were actually meeting about some project that

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<v S2>wasn't germane to what they were supposed to be doing.

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<v S2>They were meeting without the senior team member even knowing

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<v S2>about it. So the ability to see what's going on

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<v S2>in your environment when you're a leader allows you to

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<v S2>have instant feedback of whether or not somebody is spending

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<v S2>their time, right, or if they're spending their time in

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<v S2>the wrong places. And as you grow a business, it

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<v S2>becomes more and more important for your team members to

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<v S2>be solving the right problems. So this real time feedback

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<v S2>is the missing component. If you feel like your career

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<v S2>is not going anywhere. It's likely not because of a

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<v S2>lack of skill. It's a lack of visibility. Nobody knows

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<v S2>that you're solving the wrong problems, and nobody's guiding you

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<v S2>to solve better problems and more important problems. If you're

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<v S2>early in your career, embrace going into the office and

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<v S2>looking for an in-office role. You will grow so much

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<v S2>faster than your peers who think that it's really convenient

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<v S2>to have a remote job. Sure, it might be convenient,

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<v S2>and it sounds nice and it's the sexy thing to do,

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<v S2>but I can assure you they will not progress as

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<v S2>fast as you will. If you pick the right place

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<v S2>with the right team and take a lot of action

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<v S2>in order to make sure that you're moving the most

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<v S2>important things forward. Next is one of the biggest secrets

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<v S2>CEOs won't admit. They build beautiful offices because they understand

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<v S2>that your work environment shapes your dreams. You see, behind

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<v S2>me is one of our many beautiful office spaces. I

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<v S2>have meticulously picked out every color, every surface, every texture

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<v S2>inside this office. And I did it for two purposes.

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<v S2>The first, I wanted to give our clients an experience.

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<v S2>When they walk in the office. I wanted to represent

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<v S2>the quality of the work that we do. But the

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<v S2>second reason was to give my team members access to

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<v S2>something that they could touch, that they could feel that

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<v S2>they could be a part of every single day that

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<v S2>made their dreams feel like they're possible. When I first

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<v S2>started my career, I dreamed of having The Devil Wears

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<v S2>Prada moment, where she walks across the big entryway in

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<v S2>some gorgeous New York building, and she goes up this

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<v S2>beautiful elevator, and she's entering these glass doors with the

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<v S2>Vogue logo behind a very chic counter. And the office

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<v S2>just looked inspiring. It looked like someplace you'd want to

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<v S2>work and spend 12 hours a day or 14 hours

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<v S2>a day, because it was actually a cool place to be.

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<v S2>And when I was creating this office, I wanted that

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<v S2>same experience for my team members. And this is what

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<v S2>great CEOs do. JP Morgan just spent tens of millions

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<v S2>of dollars on their most recent build out, so that

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<v S2>they could have restaurants and different types of food, and

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<v S2>all sorts of different services available to their team members

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<v S2>to optimize their ability to work. Now, we've done this

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<v S2>in small ways and are continuing to iterate on this

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<v S2>for the sole purpose of having our team members have

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<v S2>an experience that they enjoy. Because your environment subconsciously reinforces identity,

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<v S2>and walking into a polished, high aesthetic space elevates your standards.

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<v S2>If you want to level up your output. Start by

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<v S2>working at big companies where you can feel the inspiration

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<v S2>and the energy inside that environment. That brings us to

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<v S2>the final insight, which is CEOs know that in office

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<v S2>work provides more job security for employees. You see, here

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<v S2>is the real data remote. First, startups grow 30% slower,

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<v S2>according to the Startup Genome report, and they are 40%

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<v S2>more likely to fail after early fundraising. And office based

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<v S2>companies are twice as likely to hit major growth milestones,

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<v S2>according to Crunchbase. So data never lies. It is so

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<v S2>easy in today's society to think that remote work is

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<v S2>just the greatest thing, and that this is the new

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<v S2>era and that this is what makes sense. But I

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<v S2>promise you that working remote is the fastest way for

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<v S2>you to get confused, for you to get insecure, and

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<v S2>for you not to make the progress that you want. Now,

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<v S2>there might be a handful of people out there who

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<v S2>can make remote work for them. I am not one

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<v S2>of those people. I need to interact with leaders. I

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<v S2>need to create energy. I need to see what is

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<v S2>happening in my environment, and I want to be around

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<v S2>people that are pushing me to the next level. That's

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<v S2>what nobody's talking about when they talk about remote work.

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<v S2>You in your bedroom, you in your office, you working

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<v S2>at your kitchen means you are stuck inside your existing environment.

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<v S2>There is no you going outside the environment outside of

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<v S2>your normal day to day routine tasks like going to

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<v S2>the grocery store, getting gas at the gas station so

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<v S2>you're not going in places that are going to make

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<v S2>you more money. You're in the exact same places, making

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<v S2>the same amount of money that you already make. In

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<v S2>order to make more money, nine times out of ten,

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<v S2>you have to leave where you are in order to

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<v S2>go someplace new to be uncomfortable, to connect with new people.

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<v S2>And you're not going to do that while sitting comfortably

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<v S2>in your home. In fact, you're going to get so

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<v S2>comfortable that it's going to be even harder for you

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<v S2>to go out and feel confident talking to people. It's

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<v S2>going to be even harder for you to go to

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<v S2>the networking event, because you have to change out of

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<v S2>your pajamas and everything feels like you're just not ready

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<v S2>for it, because you aren't actually ready for it. You

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<v S2>are compromising your growth for your comfort when you are

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<v S2>working remote. If you're in a certain phase of life

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<v S2>that requires you to do that, okay, cool, that makes sense.

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<v S2>But don't complain about not making more forward progression at

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<v S2>the same time as you're actually choosing comfort, because the

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<v S2>lack of forward progression is quite literally because you are

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<v S2>not putting yourself in uncomfortable situations with new people and

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<v S2>forcing yourself to do something over and over again that

0:11:26.570 --> 0:11:28.610
<v S2>you likely don't want to do in order to get

0:11:28.610 --> 0:11:31.370
<v S2>a great outcome. You see, when people choose to show

0:11:31.370 --> 0:11:34.970
<v S2>up in office and they work hard alongside other people

0:11:34.970 --> 0:11:37.490
<v S2>who are working hard, who they feel inspired by, their

0:11:37.490 --> 0:11:41.400
<v S2>chances of success increase remarkably. If you want job security.

0:11:41.440 --> 0:11:44.559
<v S2>You probably shouldn't work remote because those companies are more

0:11:44.559 --> 0:11:47.480
<v S2>likely to fail. So moving into a city in your

0:11:47.480 --> 0:11:50.439
<v S2>20s where you work for a big corporate company is

0:11:50.440 --> 0:11:53.440
<v S2>something that I strongly recommend. You'll not only connect with

0:11:53.440 --> 0:11:56.920
<v S2>people and make friends, but you'll have more job security

0:11:56.920 --> 0:11:59.360
<v S2>than remote work can ever give you, and you will

0:11:59.360 --> 0:12:02.080
<v S2>create more confidence in yourself by doing something that you

0:12:02.120 --> 0:12:06.000
<v S2>are incredibly uncomfortable doing. If you enjoyed this podcast, you

0:12:06.000 --> 0:12:09.560
<v S2>are going to definitely not want to miss out on

0:12:09.559 --> 0:12:12.400
<v S2>my new newsletter. It just dropped. I just started creating

0:12:12.400 --> 0:12:15.160
<v S2>this content and I am obsessed. Every single week in

0:12:15.160 --> 0:12:17.920
<v S2>your inbox I am going to send you business and

0:12:18.160 --> 0:12:21.000
<v S2>which is exactly what it sounds like. How do you

0:12:21.000 --> 0:12:23.040
<v S2>fit business and all of the other things in.

0:12:23.040 --> 0:12:28.640
<v S3>Your life so that you are up to speed on fashion, beauty, wellness,

0:12:28.800 --> 0:12:31.520
<v S3>all things that really matter. If you want to subscribe

0:12:31.520 --> 0:12:35.280
<v S3>and get this special gift and weekly treat in your inbox,

0:12:35.360 --> 0:12:37.360
<v S3>go to carpenters.com. Forward slash.