S1: Welcome back to Building Billions. It has been an incredible
S1: three days. We are just on the final evening of
S1: our couples mastermind here in Cabo San Lucas. And I
S1: just think it's so incredible to be able to take
S1: the time out to work on your relationship and to
S1: think through like, what am I actually creating while you
S1: are building a business? And I know most of this
S1: podcast content is all about how do you grow your
S1: business and how do you create that financial success and
S1: what are you doing to push yourself professionally? But the
S1: the marriage has to work to the relationships have to
S1: work too. And Brian and I have started to put
S1: more of an emphasis on this recently because we recognize
S1: that in order for us to actually make it to
S1: the billions, we have to make it like we have
S1: to be in this together, we have to be doing
S1: the things that are going to allow us to be
S1: the best version of ourselves, but also like be there.
S1: There's not really going to be a finish line but
S1: be there when that takes place. And so I wanted
S1: to walk you through the top three takeaways that I
S1: had at this mastermind, and I hope you enjoy some
S1: of the key takeaways, Some of the things that were
S1: going on at this couple's retreat was the very first
S1: one I've ever been to. I don't know if you've
S1: ever been to a couples retreat before. It's a little
S1: bit scary, to be honest, because the intention of going
S1: to a couples retreat is improving your relationship, and in
S1: order to improve your relationship, you have to acknowledge that, hey,
S1: there might be some things in your relationship that aren't
S1: going the way that you want them to. It's not ideal.
S1: There's some issues. And so we had some amazing couples
S1: show up to this couple's retreat. Not only was I
S1: helping part host, but also completely participating. There's a workbook
S1: that was just like so incredible. But I want to
S1: share with you like the main, like A-ha! Moments that
S1: I had. So the first one was yesterday after we
S1: did the morning session of like going through doing question
S1: and answer and really diving into some deeper topics. We
S1: went ziplining and it was fascinating to me as I
S1: was greeting everybody who was about to go on the longest,
S1: scariest zipline in that as I was meeting these couples,
S1: they were all telling me one was saying, Oh, I'm terrified.
S1: This is so scary. I don't want to do this.
S1: I'm nervous. And in every situation I kid you not there.
S1: 35 couples, every situation. The other person was like, Oh yeah,
S1: I'm excited. This is awesome. It's great to get him
S1: or her out of their shell. And it dawned on
S1: me that like, wow, the power of relationships really is
S1: that somebody has a strength in an area and somebody
S1: else might not have that same strength. But when you
S1: put two people together and you push them towards a
S1: common goal, they're able to work it out and they're
S1: able to figure it out and move and be dynamic.
S1: And think of how many times that happens in our businesses.
S1: I know I work with my significant other. Brenna and
S1: I have worked together for almost a decade now, and
S1: there are things that he is really strong and he's
S1: excited about. He loves to do, and I hate that thing.
S1: That's not my skill set. Brandon loves to sell. He
S1: is like the most natural, most incredible salesperson. That's not
S1: my thing. I'm not the person that's going to be like, Hey,
S1: sign the deal right now. I'm going to be the
S1: person that's answering emails and giving structure to the team
S1: and creating manuals and standard operating procedures. And so when
S1: somebody has a strength and you might not have that
S1: same strength and in fact, it might even be a
S1: weakness of yours, that's totally normal. And it actually like
S1: as I as I took a step back and really
S1: was thinking through this like, wow, how beautiful, like, how
S1: incredible that we're not all great at the same things.
S1: Our business doesn't need to great salespeople. I don't need
S1: to be competing with Brandon on that. I need him
S1: to be successful at his area and me to be
S1: successful in my area so that we create an incredible team.
S1: You need your head of marketing to be great in
S1: their area. You need your head of operations or your
S1: head of HR to be great in their area. Like
S1: everybody has their own roles, and especially in a partnership
S1: where you're married to the other person, you don't have
S1: to make that person wrong because they're good at something
S1: and you wish you were good at that thing. And
S1: you don't have to feel less about yourself because you
S1: aren't good at that thing. That was always something I
S1: used to struggle with. So anyway, that was my very
S1: first takeaway from this couple's retreat. My second takeaway was
S1: very early on, on day one, Grant Cardone is is
S1: talking about just things that happen and come up in
S1: the relationship, that they might just have minor frustrations or
S1: upsets over, Grant said. The number one thing that I
S1: always go back to whenever we're talking about something that's
S1: just silly and on each other and irritated, he says,
S1: I ask her, How's my report card? And he was
S1: saying in the context of school, like, you knew if
S1: you were getting a B-plus or an A-plus or a
S1: C-minus or a D or you're flunking like you, you
S1: knew these things growing up. But in relationships that are
S1: much more complicated, you can be getting on like the
S1: finite detail. To use the report card example, you could
S1: be like really nitpicking somebody on the one essay that
S1: they did incorrectly in the way that they use the
S1: specific words. Or maybe they just made a spelling error,
S1: but you're just harping. On the fact that they made
S1: the spelling error. But in the totality of the test
S1: and the totality of the report card, they got an
S1: A plus. They might have gotten 1 or 2 things wrong,
S1: but they're doing great. They're above average. They're actually exceeding average.
S1: So when he asks her, How's my report card? And she's.
S2: Like a.
S1: 96, that's his way of saying like, wait a second,
S1: we're doing fantastic. I'm not 100%. I never promised to
S1: be perfect in this relationship. I never promised that I
S1: was going to be the most amazing husband all the time.
S1: I'm going to make mistakes. I am human. But overall,
S1: how's my report card? How am I doing? And if
S1: you're doing in your significant others like, Wow, and I
S1: can really appreciate what they are bringing to the table
S1: and the good things that they are creating in the
S1: life that we have, then you can kind of let
S1: those smaller things go and they don't have to be
S1: as hard and weigh on you as much in your relationship.
S1: The third takeaway was from my husband. We were talking
S1: about how to be in business with your significant other,
S1: and he reminded me and reminded everybody in the room
S1: yesterday like, what is the purpose of your business? Why
S1: did you create your business? If you're in a relationship
S1: with somebody and you're in the business together, I can
S1: take a step back and say, What's the purpose? And
S1: ideally you should have three different purposes. Your first purpose,
S1: the primary purpose, should be creating the life that you
S1: want through your business. Your business should be able to
S1: create whatever it was that you originally set out to
S1: have it create. And if you get lost in, Oh,
S1: I'm just over servicing the customer and I'm drained because
S1: I'm servicing them and I'm drained because I'm answering problems
S1: from the team. You've lost sight of what you started
S1: to do. The purpose of your business was to create
S1: the life that you wanted through your business. The secondary
S1: purpose of your business is to be able to create
S1: opportunities for team members. That's my favorite part of our business,
S1: is the different opportunities that our team members have, the
S1: way that they flourish and prosper inside our organization, the
S1: way that they can start at one place and in
S1: such a short amount of time being a totally different
S1: place from a relationship standpoint, from a financial standpoint, from
S1: a professional standpoint, they've added all these skills. I love that.
S1: That is such a fulfilling side of our business. To me,
S1: the third part, the third purpose of your of your
S1: business is to be able to service your customers. Now,
S1: these aren't necessarily like you don't have to put three
S1: is one and I'm not numbering them for any particular
S1: order but just reminding that they're the three pieces like, Hey,
S1: this is your life. What is your business helping you
S1: create through your life? What is it allowing your team
S1: members to do? What opportunities is it creating? And thirdly,
S1: like what? What are your clients do from a win standpoint?
S1: How do you make their lives better? How do you
S1: service them in a way that just totally transforms a
S1: problem that they have? And when you can combine those
S1: three things and remember every single day that this is
S1: why you're doing the business that you're doing, this is
S1: why you put in the hours, this is why you
S1: execute on all of the ideas that you have. You
S1: feel better about it because then you're cause that's a
S1: big theme of the weekend. Then you're acting as cause
S1: inside your own business. It's not, Oh, I have all
S1: this stuff to do. Oh, I have all these emails
S1: and I have to make these phone calls and I
S1: have to answer these text messages. No, like, Wait a second.
S1: Hold on. What are we here to do? Oh, yeah.
S1: I'm here to be able to create the life that
S1: I want to live, to create opportunities for my employees
S1: and to be able to service my customers and help
S1: solve their problems and unique ways. It's amazing. And as
S1: soon as you're grounded in that, as soon as you're like,
S1: Oh yeah, wait a second, that was the purpose. Instantly.
S1: It's like, I want to do these things and I'm
S1: excited and where am I spending my time and how
S1: do I reprioritize? Because maybe one of those 3 or
S1: 2 of those things, or maybe even all three of
S1: them are not where you're at right now. And just
S1: remembering that in grounding is really helpful. And it was
S1: like a little epiphany of like, wait a second, The
S1: thing that I'm short on right now is the business
S1: is supposed to create the life that I want. I'm
S1: good on our employees and I'm good on our clients.
S1: But maybe there are some things that I need to
S1: work through. Like this isn't really I'm not happy in
S1: the way that life is handled through the business at
S1: this moment. So what needs to change and what am
S1: I going to fix instantly so that I don't feel
S1: like the business is what's driving my life? The business
S1: is helping continue to create and fulfill the purpose of
S1: the business, which was all three of those things. I
S1: would love to know what questions you would ask from
S1: a group of people that had been together for decades.
S1: That was one of the other cool things They've the
S1: most of the couples in the room. They had at
S1: least been together for 20 plus years, which started to
S1: like interest me a little bit because I'm thinking, Man,
S1: how cool is it that these couples who already have
S1: had success from like a year standpoint, they're not like
S1: two years in or five years in trying to figure
S1: out how to make the relationship work. They've already proven
S1: that they could make it work, and they're still showing
S1: up to this event, being vulnerable, asking really important questions.
S1: So anyway, what would you ask couples who have succeeded
S1: in what you're trying to do, which is probably making
S1: your relationship work? If you're still listening to this podcast,
S1: what would you be asking them? And I would love
S1: to know what those those questions are. So let me
S1: know what those questions are. If this podcast would be
S1: helpful to anybody who is working in a business together,
S1: maybe they're a spouse working in the business together. Maybe
S1: they're a family member working in the business together. Don't
S1: forget to share this with them and I would love
S1: it if you also did a review. That was three things.
S1: That was a lot of things all at once. But
S1: I think you can do it. I believe in you.
S1: Catch you next time.