WEBVTT - Do you have a Mission Statement? 0:00:00.270 --> 0:00:06.180 Welcome back to work, woman. The teamwork series we are 0:00:06.180 --> 0:00:10.350 on chapter two of going through and diving into this 0:00:10.350 --> 0:00:15.630 book that I wrote exactly a year ago called teamwork. 0:00:15.660 --> 0:00:18.299 To refresh you on why we're doing this, the world 0:00:18.300 --> 0:00:21.420 has changed, and what I believe and what I know 0:00:21.420 --> 0:00:25.380 to be true, is business owners are going to crush 0:00:25.380 --> 0:00:30.870 it and dominate in a market where there's fear and 0:00:30.870 --> 0:00:37.200 there's anxiety and there's friction due to inflation and all 0:00:37.200 --> 0:00:41.519 of these other economic challenges that are going on. And 0:00:41.520 --> 0:00:44.790 to the extent that a business owner is locked in 0:00:44.790 --> 0:00:48.390 to the opportunities that they have with their team and 0:00:48.390 --> 0:00:52.830 locked in to a system for how to grow and 0:00:52.830 --> 0:00:56.730 develop people, and they are able to truly lead from 0:00:56.730 --> 0:01:00.270 the front and be confident in their leadership. They're going 0:01:00.270 --> 0:01:03.840 to win. They are going to crush it in this economy. 0:01:03.840 --> 0:01:06.839 And for the business owners who aren't locked into this 0:01:06.840 --> 0:01:11.310 stuff or aren't paying attention, well, hopefully those are your competitors. 0:01:11.310 --> 0:01:13.530 Your competition isn't paying too much attention, doesn't know how 0:01:13.530 --> 0:01:16.470 to do this, but you're not going to let finding talent, 0:01:16.470 --> 0:01:20.550 keeping talent, growing and developing talent to be the thing 0:01:20.550 --> 0:01:22.619 that holds you back because you already have a system 0:01:22.620 --> 0:01:26.970 in place, and teamwork is the blueprint for that system. 0:01:26.970 --> 0:01:32.459 So chapter two starts off with the mission statement and 0:01:32.459 --> 0:01:36.150 I highly encourage you. You gots to read the chapter. 0:01:36.150 --> 0:01:40.319 The chapter gives a story about me very early on 0:01:40.319 --> 0:01:43.770 in my career, having an experience where I didn't know 0:01:43.770 --> 0:01:46.500 the mission statement of the organization that I was working for, 0:01:46.500 --> 0:01:49.980 and I was embarrassed by it, but it set the 0:01:49.980 --> 0:01:54.270 tone for me. It made me understand. Holy shit, these 0:01:54.270 --> 0:01:57.750 people are serious about what they do. And quite honestly, 0:01:57.750 --> 0:02:00.330 in your business, that's exactly what you want. You want 0:02:00.330 --> 0:02:05.610 people to think to themselves, man, Joe is serious. Joe 0:02:05.610 --> 0:02:08.490 is like, he's doing this thing and I want to 0:02:08.490 --> 0:02:12.210 be a part of Joe's excitement and Joe's enthusiasm. And 0:02:12.210 --> 0:02:15.240 so when you take these things seriously, it does create 0:02:15.240 --> 0:02:20.190 the culture in your organization. So again, the book chapter 0:02:20.190 --> 0:02:23.220 two starts off with this awesome story about why it's 0:02:23.220 --> 0:02:26.580 so important, very early on experience that I had. And 0:02:26.580 --> 0:02:29.430 then it goes into, okay, what are all the criteria 0:02:29.430 --> 0:02:32.790 that make up a great mission statement? What do you 0:02:32.790 --> 0:02:35.910 need to do to have a mission statement that works? 0:02:35.910 --> 0:02:37.830 What how do you actually fall in love with your 0:02:37.830 --> 0:02:40.769 mission statement? What are the things you don't do? All 0:02:40.770 --> 0:02:42.780 of that is in chapter two. And for those of 0:02:42.780 --> 0:02:44.880 you who have read it, or if you're currently reading it, 0:02:44.880 --> 0:02:46.530 I'm not going to bore you with the exact same 0:02:46.530 --> 0:02:48.390 things that you can read in the book, but what 0:02:48.389 --> 0:02:51.389 I want to dive into is all of the things 0:02:51.389 --> 0:02:55.710 that I hear from clients who have established this mission statement, 0:02:55.710 --> 0:02:58.380 who have used my criteria, the success stories I have 0:02:58.380 --> 0:03:00.869 in here. Let me actually read a handful of the 0:03:00.870 --> 0:03:06.240 mission statements that have helped our clients with so. I'm 0:03:06.240 --> 0:03:09.690 going to open up to chapter two in my book 0:03:09.690 --> 0:03:15.690 Teamwork Client examples. So balance well space mission statement is 0:03:15.690 --> 0:03:18.660 we transform the medical paradigm in our community through a 0:03:18.660 --> 0:03:22.230 focus on function, empowerment of our patients, and helping our 0:03:22.230 --> 0:03:26.550 patients achieve true health and wellness. Flawless dentistry is mission 0:03:26.550 --> 0:03:31.350 statement is we create an amazing experience for every patient. 0:03:31.889 --> 0:03:36.060 The simple Life mission statement we transform real estate agents 0:03:36.060 --> 0:03:39.630 lives through developing teams with multiple streams of income and 0:03:39.630 --> 0:03:43.500 creating generational wealth. Doesn't that get you excited again? In 0:03:43.500 --> 0:03:45.720 the book, you can hear all the criteria for how 0:03:45.720 --> 0:03:50.520 to actually craft this for yourself. Aero, marine and Tax professionals. 0:03:50.520 --> 0:03:54.120 We help people gain financial freedom by eliminating their tax liability. 0:03:54.120 --> 0:03:57.210 Sign me up. See how clear it is. Like you 0:03:57.210 --> 0:04:00.990 understand what they do. It's not this like Fluffy Duffy. 0:04:01.200 --> 0:04:03.690 I know that Duffy is a word, but that's exactly 0:04:03.690 --> 0:04:05.820 my point is, when people make up words and then 0:04:05.820 --> 0:04:08.490 you just are left confused. Nobody likes to be confused. 0:04:08.490 --> 0:04:11.550 So don't have your mission statement be all sorts of confusing. Okay, 0:04:11.550 --> 0:04:14.370 just a couple more here. So silver lining herbs. We 0:04:14.370 --> 0:04:18.690 deliver natural health products and education that help people provide 0:04:18.690 --> 0:04:23.909 optimal care to themselves and their animals. And lastly, our 0:04:23.910 --> 0:04:28.469 partner in the Hvac space, Inland Mechanical Services. We provide 0:04:28.470 --> 0:04:32.849 state of the art heating, cooling and automation solutions that 0:04:32.850 --> 0:04:38.670 offer reliable comfort to the customers we serve. I'm in Scottsdale, 0:04:38.670 --> 0:04:43.380 Arizona right now and it is 115 degrees here. And 0:04:43.380 --> 0:04:47.849 Hvac is important. And this is this would make me 0:04:47.850 --> 0:04:52.220 want to choose this organization to work with because. Their 0:04:52.220 --> 0:04:56.060 customer focus, but they're also team focused. So those are 0:04:56.060 --> 0:05:00.979 some examples of mission statements. And one of the fallacies, 0:05:00.980 --> 0:05:04.370 once you've created something like this is that it's like 0:05:04.370 --> 0:05:07.220 checked off the box, you've completed the task, you have 0:05:07.220 --> 0:05:11.210 a mission statement. Okay, great. And business owners, they really 0:05:11.210 --> 0:05:14.150 don't know how to use this short of putting it 0:05:14.150 --> 0:05:18.500 on their wall. Now, funny enough, just today on, you know, 0:05:18.500 --> 0:05:22.670 I think it's the 1st of July in 2023, in Scottsdale, Arizona, 0:05:22.670 --> 0:05:27.920 I finally got our core values hung on the wall. Yes, 0:05:27.920 --> 0:05:30.530 it is nice to put your mission, your vision, your 0:05:30.529 --> 0:05:32.779 values up on the wall. I'm not saying that that's 0:05:32.779 --> 0:05:35.780 not important as a visual cue, it is important. But 0:05:35.779 --> 0:05:40.220 how do you actually use this statement? Because it's not 0:05:40.220 --> 0:05:42.080 just something that you put on the wall. It's not 0:05:42.080 --> 0:05:44.750 just something that you come up with in a workshop, 0:05:44.750 --> 0:05:46.880 and then you never talk about it again. And so 0:05:46.880 --> 0:05:49.010 today what I want to go through is once you 0:05:49.010 --> 0:05:53.270 have this, once it's developed, how do you actually use it. 0:05:53.270 --> 0:05:58.010 So first place to use it you need to use 0:05:58.010 --> 0:06:02.690 your mission statement first and foremost for you. Your mission 0:06:02.690 --> 0:06:08.750 statement is a reminder to yourself every fricking day, hey, 0:06:08.750 --> 0:06:12.050 why am I doing this? Like, why am I showing 0:06:12.050 --> 0:06:15.560 up to this task? Why am I hiring team members? 0:06:15.560 --> 0:06:19.820 Why am I putting my financial situation at risk in 0:06:19.820 --> 0:06:22.460 order to go chase after this dream? Why am I 0:06:22.460 --> 0:06:26.030 putting my energy and my all into this, when sometimes 0:06:26.029 --> 0:06:29.810 it feels like it's at the sacrifice of your friendships? 0:06:29.810 --> 0:06:32.599 Or maybe your family? Like why am I doing this? 0:06:32.600 --> 0:06:35.779 To be even more transparent with you right now shooting 0:06:35.779 --> 0:06:39.049 this podcast, it's like the last freaking thing I want 0:06:39.050 --> 0:06:41.030 to be doing right now. It's literally like, I can't 0:06:41.029 --> 0:06:44.330 think of something that I would rather not be doing 0:06:44.330 --> 0:06:45.920 more than this right now. I don't even know if 0:06:45.920 --> 0:06:48.109 that sentence makes sense. I don't want to do this. 0:06:48.110 --> 0:06:51.260 I don't feel like talking about mission statements today. There's 0:06:51.260 --> 0:06:55.310 a lot going on. I have 75 emails that I 0:06:55.310 --> 0:06:58.880 need to respond to. We're going into a holiday weekend. 0:06:58.880 --> 0:07:01.490 I know the house is a disaster. I know that 0:07:01.490 --> 0:07:03.410 brand and I need to catch up on a few things. 0:07:03.410 --> 0:07:06.049 Like I just, I got other things to do. But 0:07:06.050 --> 0:07:08.450 then I remember as soon as I turn into this, 0:07:08.450 --> 0:07:12.920 like negative Natalie instead of negative Nancy, it's like negative Natalie. 0:07:12.920 --> 0:07:15.290 As soon as I turn negative, I'm like, oh my gosh, 0:07:15.290 --> 0:07:18.740 wait a second. I'm trying to help business owners achieve 0:07:18.740 --> 0:07:21.860 their personal, professional and financial goals to their growth, their businesses. 0:07:21.860 --> 0:07:26.000 And I get countless questions from business owners about how 0:07:26.000 --> 0:07:29.270 to use a mission statement. I get this constantly because 0:07:29.270 --> 0:07:32.900 most people just talk about the actual formation of the 0:07:32.900 --> 0:07:34.880 mission statement, but they don't know how to use it. 0:07:34.880 --> 0:07:37.670 And I feel like it's my job. It's my responsibility 0:07:37.670 --> 0:07:40.160 to equip business owners with the information that they need 0:07:40.160 --> 0:07:43.460 in order to actually be successful. Nobody's talking about this. Therefore, 0:07:43.460 --> 0:07:45.560 I have to show up today. I have to put 0:07:45.560 --> 0:07:47.690 on a good face today. I have to be in it. 0:07:47.690 --> 0:07:49.970 I have to be committed to it today. So you 0:07:49.970 --> 0:07:53.090 use your mission statement to remind yourself first and foremost, 0:07:53.300 --> 0:07:56.780 why the frick am I doing this? If your mission 0:07:56.780 --> 0:08:01.550 statement doesn't really identify why you're doing it, change your 0:08:01.550 --> 0:08:04.370 mission statement. Go back to the book, read the criteria, 0:08:04.370 --> 0:08:07.760 rework it. Maybe come to my People Essentials workshop coming up. 0:08:07.760 --> 0:08:09.860 I know I have one happening in just a couple 0:08:09.860 --> 0:08:11.780 of months. To get information on that, you can go 0:08:11.780 --> 0:08:15.380 to Cardinal ventures.com/people like if you're not in love with 0:08:15.380 --> 0:08:17.780 this thing and it's not hitting, let me help you 0:08:17.780 --> 0:08:20.180 with it. But for those of you who do have 0:08:20.180 --> 0:08:23.450 a mission statement, most days you're excited about it. You 0:08:23.450 --> 0:08:26.180 use it to remind you why you're showing up, when 0:08:26.180 --> 0:08:27.830 maybe you're thinking, oh, I don't need to do a 0:08:27.830 --> 0:08:29.570 daily all team meeting. What if I just did a 0:08:29.570 --> 0:08:31.790 weekly alt meeting so that I don't have to commit 0:08:31.790 --> 0:08:34.070 to doing it every single day with my team? No, 0:08:34.220 --> 0:08:36.440 you're trying to grow. You're trying to do the thing 0:08:36.440 --> 0:08:40.220 that you committed to yourself that you were doing. Therefore, 0:08:40.220 --> 0:08:42.530 you're going to have to commit to the daily team meeting, 0:08:42.530 --> 0:08:46.429 whatever those objections or those hold backs that you have 0:08:46.429 --> 0:08:49.939 with yourself about putting in the work that you need 0:08:49.940 --> 0:08:53.360 to grow your business. Your mission statement is like, oh yeah, 0:08:53.360 --> 0:08:55.280 I'm doing this thing so I can't give up on 0:08:55.280 --> 0:08:59.840 this goal. The next way that you use your mission 0:08:59.840 --> 0:09:05.869 statement is to prioritize the initiatives that you are planning. 0:09:06.290 --> 0:09:11.780 So if you're going down this path and I'll, I'll 0:09:11.780 --> 0:09:15.350 continue to use Cardinal Ventures. If we are really serious 0:09:15.350 --> 0:09:18.980 about helping business owners grow and scale and achieve their personal, 0:09:18.980 --> 0:09:24.050 professional and financial goals, that's our mission. And something comes 0:09:24.050 --> 0:09:28.010 as an idea from a team member. Or maybe it's 0:09:28.010 --> 0:09:32.420 it's through a networking event that were unsure of if 0:09:32.420 --> 0:09:36.410 whether if we should move forward. Well, if that's something 0:09:36.410 --> 0:09:39.950 that we're potentially interested in but not really committed to 0:09:39.950 --> 0:09:42.349 quite yet, I'm going to use the mission to say, hey, 0:09:42.350 --> 0:09:45.350 wait a second, does this actually help us get closer 0:09:45.350 --> 0:09:47.330 to this mission? Does it help us get closer, or 0:09:47.330 --> 0:09:50.450 is this going to be a distraction, many of you? 0:09:50.790 --> 0:09:53.130 Say that you're all in with your business. Say that 0:09:53.130 --> 0:09:55.410 you want to learn and you're going to show up 0:09:55.410 --> 0:09:58.350 to the events. And to be honest, we even have partners. 0:09:58.350 --> 0:10:00.660 People who we like have a stake in their business. 0:10:00.660 --> 0:10:03.030 We have equity in their business, and they are just 0:10:03.030 --> 0:10:07.349 like Mr. and Mrs. Rah Rah. They they do all 0:10:07.350 --> 0:10:11.010 the right things, and yet their promotion to their teams 0:10:11.010 --> 0:10:15.870 or promotion to, uh, social platforms is all fricking over 0:10:15.870 --> 0:10:19.290 the place. I'm doing these investments and I have this 0:10:19.290 --> 0:10:22.020 side business and I'm also doing this other thing, and 0:10:22.020 --> 0:10:27.179 there's this personal thing like they're they're a total confusion 0:10:27.179 --> 0:10:31.680 to the people around them in those scenarios, like realign 0:10:31.679 --> 0:10:34.770 with your mission, keep the main thing, the main freaking thing. 0:10:34.770 --> 0:10:38.520 Stop confusing people with all of the random initiatives. If 0:10:38.520 --> 0:10:41.429 it's not tied to the mission statement, don't do it. 0:10:41.429 --> 0:10:44.939 Just say no. That sounds great, but it's not for 0:10:44.940 --> 0:10:49.770 me right now. I really respect that. Grant Cardone. It's 0:10:49.770 --> 0:10:54.120 like I do multifamily. I don't do house flipping, I 0:10:54.120 --> 0:10:57.390 don't do crypto, I don't do the stock market. I 0:10:57.390 --> 0:11:00.960 do one thing and I am great at that one thing, 0:11:00.960 --> 0:11:04.680 because it allows us to also be committed to that 0:11:04.679 --> 0:11:07.140 one thing. And sure, there's going to be other people 0:11:07.140 --> 0:11:09.900 who make money doing the things that you say no to. 0:11:09.900 --> 0:11:12.030 But hey, wait a second, you said that you were 0:11:12.030 --> 0:11:15.240 going to accomplish this one thing, and until you accomplish 0:11:15.240 --> 0:11:17.819 that one thing, don't go adding a bunch of random 0:11:17.820 --> 0:11:20.790 things that could distract you before you actually get to 0:11:20.790 --> 0:11:22.920 the finish line on the main target. Because guess what 0:11:22.920 --> 0:11:25.590 that's going to do? It's going to cause you to 0:11:25.590 --> 0:11:28.709 not have confidence in yourself. Because if you falter at 0:11:28.710 --> 0:11:30.660 the one thing because you went and chase the chase, 0:11:30.660 --> 0:11:33.870 this other shiny penny over here, and then the shiny 0:11:33.870 --> 0:11:36.209 penny doesn't work out. But then also the original thing 0:11:36.210 --> 0:11:39.300 doesn't work out. Well, what are we doing? We missed 0:11:39.300 --> 0:11:43.470 the target. So the mission is like this guiding force of, okay, 0:11:43.470 --> 0:11:45.390 I'm going to do this thing and I'm going to 0:11:45.390 --> 0:11:47.610 get grooved into this thing until I become so good 0:11:47.610 --> 0:11:50.309 that I'm considered an expert at this thing. And until 0:11:50.309 --> 0:11:54.270 you've reached expert status, don't go. Don't go chasing the 0:11:54.270 --> 0:11:57.270 shiny pennies. Don't go off in and add all the 0:11:57.270 --> 0:12:03.090 random stuff. Just stay focused on the mission. Okay? The 0:12:03.090 --> 0:12:07.170 third thing that you use your mission statement in order to. 0:12:08.280 --> 0:12:12.480 Remind them in order to pivot, in order to redirect 0:12:12.510 --> 0:12:16.020 is your team. So first it's you, then it's your 0:12:16.020 --> 0:12:20.250 organizational priorities, but then it's your team. You know, I 0:12:20.250 --> 0:12:25.500 have clients who I open some events and I ask 0:12:25.500 --> 0:12:29.280 clients what their people problems are. Like, listen, everybody has 0:12:29.280 --> 0:12:31.950 people problems. We have people problems. I'm very transparent about 0:12:31.950 --> 0:12:33.900 the people problems we have here at Cardone Ventures. I'm 0:12:33.900 --> 0:12:37.109 actually going to start a TikTok series on. Well, I 0:12:37.110 --> 0:12:38.370 don't know if I can do this. I'm running this 0:12:38.370 --> 0:12:40.530 by our lawyer at the moment, but I'm going to 0:12:40.530 --> 0:12:45.679 do a TikTok series. Uh, on. People who are no 0:12:45.679 --> 0:12:48.829 longer with us. Obviously, I would like not tell people 0:12:48.830 --> 0:12:51.319 who they are. Sorry, I'm fixing my shoe right now 0:12:51.350 --> 0:12:54.230 to be sure. Um, I'm going to do a series 0:12:54.230 --> 0:12:57.050 on people who are no longer with us, looking at 0:12:57.050 --> 0:13:00.650 their resumes and seeing if I could point out based 0:13:00.650 --> 0:13:03.469 on their resume, what the reason was, that they didn't 0:13:03.470 --> 0:13:06.470 end up working out, because I'm fascinated by this idea 0:13:06.470 --> 0:13:11.030 of how do you become the most proficient and efficient 0:13:11.030 --> 0:13:16.490 resume reader? So that's a tangent. Um, as it relates 0:13:16.490 --> 0:13:20.390 to your team and your mission statement. Man, I totally 0:13:20.390 --> 0:13:23.660 lost my train of thought. This happens on the Work 0:13:23.660 --> 0:13:26.600 Woman podcast, and I already told you guys I'm having 0:13:26.600 --> 0:13:28.430 a little bit of an off day. But, you know, 0:13:28.790 --> 0:13:30.980 I feel even I even feel like when I have 0:13:30.980 --> 0:13:33.860 an off day, this the content is good to be good. 0:13:33.860 --> 0:13:37.910 So don't you worry. I'll, I'll, I'll switch back on. Um, why? 0:13:37.910 --> 0:13:39.920 Your mission statement is important to your team. 0:13:42.460 --> 0:13:44.740 Well, this is where you should insert the. 0:13:44.740 --> 0:13:55.670 Wheel of Fortune music. Oh. 0:13:56.360 --> 0:14:02.390 I remember light bulb when I'm talking with clients about 0:14:02.390 --> 0:14:06.350 their people problems, and they tell me things like, oh, 0:14:06.350 --> 0:14:09.620 my team, they're just like, so unmotivated. And they just 0:14:09.620 --> 0:14:13.550 constantly talk about all of the issues, or they just 0:14:13.550 --> 0:14:15.620 wait outside my office and they want to have a 0:14:15.620 --> 0:14:17.990 therapy session and tell me all the things that are 0:14:17.990 --> 0:14:21.500 going wrong in their life. I step back and I 0:14:21.500 --> 0:14:27.250 ask myself, okay, why do they think they're there? Like really, 0:14:27.250 --> 0:14:29.950 really ask. Ask yourself when when something like that happens, 0:14:29.950 --> 0:14:32.350 why does the team member think that they are there 0:14:32.350 --> 0:14:35.200 at your organization? If the team doesn't know what the 0:14:35.200 --> 0:14:38.680 mission is, you have nothing to redirect them to when 0:14:38.680 --> 0:14:41.590 they are off target. There's a line, right? When there's 0:14:41.590 --> 0:14:43.840 some really personal thing happening with the team member. You 0:14:43.840 --> 0:14:46.540 are supposed to be sensitive. You are human being. You 0:14:46.540 --> 0:14:51.010 are kind and empathetic. But it's not social hour. It's 0:14:51.010 --> 0:14:54.160 not gossip time. And whenever team members come into my 0:14:54.160 --> 0:14:57.310 office in the past and have gossiped or they're wasting 0:14:57.310 --> 0:14:59.800 my time, I'm like, hey guys, wait a second, what 0:14:59.800 --> 0:15:02.620 are we here to do? I'll ask this. I'll stop 0:15:02.620 --> 0:15:04.630 the entire meeting and be like, guys, what are we 0:15:04.630 --> 0:15:08.170 here to do? And if they look at me blankly like, 0:15:08.170 --> 0:15:09.850 I don't know, what are you talking about? Say, what 0:15:09.850 --> 0:15:12.670 is our mission? And they'll have to repeat back to me. 0:15:12.670 --> 0:15:15.520 Our mission is to help business owners achieve their personal, 0:15:15.520 --> 0:15:18.700 professional and financial goals for their growth, their businesses. Okay, great. 0:15:18.700 --> 0:15:20.980 If that's our mission, how does what we're talking about 0:15:20.980 --> 0:15:24.370 actually relate to this mission right now? Normally the room 0:15:24.370 --> 0:15:28.570 goes silent at that moment, which makes sense, right? Like 0:15:28.570 --> 0:15:33.160 we need to take a pause, reflect, redirect and move on. 0:15:33.160 --> 0:15:35.470 Like this. This is not what we were just talking about. 0:15:35.470 --> 0:15:41.050 Has nothing, absolutely freaking nothing to do with why we 0:15:41.050 --> 0:15:44.380 do what we do. So let's stay focused on the 0:15:44.380 --> 0:15:48.800 thing that we are here to do. But. I hate 0:15:48.800 --> 0:15:50.870 to break it to you. You're the person that's responsible 0:15:50.870 --> 0:15:53.180 for this in your organization. If you're not moving people 0:15:53.180 --> 0:15:56.000 back to your mission, then you've done what most of 0:15:56.000 --> 0:15:59.210 your competitors are also likely doing, which is created some 0:15:59.210 --> 0:16:02.630 mission statement that sounds nice and is great to maybe 0:16:02.630 --> 0:16:06.560 bring up annually on your annual review with the whole team, 0:16:06.560 --> 0:16:09.560 or maybe at the Christmas party or holiday party, but 0:16:09.560 --> 0:16:13.970 you're not actually creating a culture around your mission. So 0:16:13.970 --> 0:16:16.730 you use this with your team to redirect to say, hey, 0:16:16.730 --> 0:16:19.040 wait a second, we're not focused on this. What are 0:16:19.040 --> 0:16:21.080 we here to do? And then they tell you what 0:16:21.080 --> 0:16:22.850 the mission is. It's like, okay, great, let's get back 0:16:22.850 --> 0:16:25.190 to doing that thing. Because right now we're all confused. 0:16:25.190 --> 0:16:27.560 Right now, everybody in this room, we're a little distracted. 0:16:27.800 --> 0:16:32.080 And whenever I have a moment where. Because, like, I'm 0:16:32.080 --> 0:16:33.820 a human, I'm not a robot. Whenever I have a 0:16:33.820 --> 0:16:38.110 moment where I'm just like, I'm feeling bad about holding 0:16:38.110 --> 0:16:43.090 somebody accountable to something like, oh man, maybe they had 0:16:43.090 --> 0:16:45.550 these things that came up in their life that didn't 0:16:45.550 --> 0:16:48.010 allow them to show up on time. And, and I 0:16:48.010 --> 0:16:50.260 have this whole rhetoric of a story in my head. 0:16:50.260 --> 0:16:55.000 I actually find a lot of strength and confidence in, like, 0:16:55.000 --> 0:16:58.000 resetting myself, being like, okay, wait a second, what are 0:16:58.000 --> 0:17:00.520 we here to do? Oh, we're here to help these 0:17:00.520 --> 0:17:05.920 business owners. And so I'm going to let this person's stuff, 0:17:05.920 --> 0:17:09.670 this person's mess, take me off of doing the thing 0:17:09.670 --> 0:17:12.250 that I'm here to do. And when I can be 0:17:12.250 --> 0:17:16.330 more objective and less emotional, doesn't mean that I'm a 0:17:16.330 --> 0:17:18.880 jerk or I'm rude to the team. And I'm not 0:17:18.880 --> 0:17:21.130 suggesting that you are either. But it's like, hey, wait 0:17:21.130 --> 0:17:25.000 a second, I really want to do this thing. The 0:17:25.000 --> 0:17:28.450 mission isn't just some bullshit language I created. The mission 0:17:28.450 --> 0:17:32.590 is I'm dedicating myself to do this thing. And so 0:17:32.590 --> 0:17:34.990 when you think about it like that, why would you 0:17:34.990 --> 0:17:38.619 ever let somebody take you off course from that? Like, 0:17:38.619 --> 0:17:43.240 is the thing that they have prioritized for you actually 0:17:43.240 --> 0:17:46.359 more important than what you've stated that your mission is? 0:17:46.359 --> 0:17:50.020 I am a big proponent of thinking about the end 0:17:50.020 --> 0:17:54.219 of my life and really like assessing, hey, did Natalie 0:17:54.220 --> 0:17:56.530 do everything that she wanted to do in this lifetime? 0:17:56.530 --> 0:17:59.409 And there's a lot of weight around that to me. 0:17:59.410 --> 0:18:02.110 If I help these business owners and I help their 0:18:02.109 --> 0:18:05.020 team members and I help our team members, I will 0:18:05.020 --> 0:18:07.600 feel like I have a sense of accomplishment for what 0:18:07.600 --> 0:18:11.020 I wanted to do here on planet Earth, and to me, 0:18:11.020 --> 0:18:14.439 it really is that deep. So why would I let 0:18:14.440 --> 0:18:18.820 Suzy So-and-so to pull me off of that target in 0:18:18.820 --> 0:18:22.330 any moment in time, or Joey, or name whoever it's 0:18:22.330 --> 0:18:24.280 going to be? Like, why would I let that happen? Well, 0:18:24.280 --> 0:18:26.229 I'm not going to let that happen. And when you 0:18:26.230 --> 0:18:28.899 look at it objectively like that, you will all of 0:18:28.900 --> 0:18:31.090 a sudden create boundaries in your life where you're just 0:18:31.090 --> 0:18:34.690 not not allowing yourself to get pulled off target because 0:18:34.690 --> 0:18:38.290 somebody else just happened to be, you know, talking about 0:18:38.290 --> 0:18:40.989 something alluring or just put something in your path to 0:18:40.990 --> 0:18:44.380 make you stumble over it. Like, take yourself more seriously. 0:18:44.380 --> 0:18:50.430 Take the goal more seriously. Okay? Number four. When you 0:18:50.430 --> 0:18:53.639 are faltering with this. Your mission statement, you're like, I 0:18:53.640 --> 0:18:56.130 don't really know how to use this. Remember that your 0:18:56.130 --> 0:18:59.550 competition is not learning what you are learning right now. 0:18:59.550 --> 0:19:02.400 Just think about how your competition is hiring people. Are 0:19:02.400 --> 0:19:04.560 they really talking about the impact that they want to 0:19:04.560 --> 0:19:07.410 make in their industry? Are they really talking about how 0:19:07.410 --> 0:19:10.919 they want to transform people's lives? Nine times out of ten, 0:19:10.920 --> 0:19:13.830 I would I would bet that they aren't. If you're 0:19:13.830 --> 0:19:16.350 thinking about your competition, and I hope for you that 0:19:16.350 --> 0:19:19.470 when you think about them, you like want to crush them. Like, 0:19:19.470 --> 0:19:21.510 I hope there's that thing inside you that's like this, 0:19:21.510 --> 0:19:25.890 like little burning desire sensation. It's like, screw you guys. 0:19:25.890 --> 0:19:28.290 I'm going to do whatever it takes. I'm going to 0:19:28.290 --> 0:19:31.409 go all in in order to crush you, because I 0:19:31.410 --> 0:19:34.260 know that I win. That's how I think of myself. 0:19:34.260 --> 0:19:35.760 That's how I think of our business. That's how I 0:19:35.760 --> 0:19:38.219 think about everything that I want to be good at 0:19:38.220 --> 0:19:40.830 in life. I'm going to crush the competition, and I'm 0:19:40.830 --> 0:19:42.480 also going to do it because I know that I'm 0:19:42.480 --> 0:19:45.419 capable of it. Like I can do both sides, but 0:19:45.420 --> 0:19:48.420 I don't want my competition to beat me. So in 0:19:48.420 --> 0:19:51.629 in the context of your mission statement, how are you 0:19:51.630 --> 0:19:57.570 using what your competition isn't doing to your benefit? Because 0:19:57.570 --> 0:20:00.270 everybody wants to be a part of a mission. Your 0:20:00.270 --> 0:20:04.230 team members are looking for you to create clarity around 0:20:04.230 --> 0:20:07.590 a mission, your competition, if they're they're not clear on that, 0:20:07.590 --> 0:20:09.600 but you are. You are going to be a more 0:20:09.600 --> 0:20:16.170 attractive choice, especially in a time of uncertainty, especially when 0:20:16.170 --> 0:20:19.410 there are things going on that make people nervous when 0:20:19.410 --> 0:20:23.399 gas prices are going up, when inflation is going up, 0:20:23.400 --> 0:20:27.960 when unemployment is going up, when those things happen, people 0:20:27.960 --> 0:20:32.160 are looking for a leader and your competition is probably 0:20:32.160 --> 0:20:36.360 not spending the time developing themselves as a leader and 0:20:36.359 --> 0:20:40.139 going all in on changing the world, because most people 0:20:40.140 --> 0:20:42.330 just go into contraction and they think small and they 0:20:42.330 --> 0:20:44.939 want to protect what they have. Instead of taking that 0:20:44.940 --> 0:20:47.250 moment to be like, I'm going to gain market share, 0:20:47.250 --> 0:20:50.159 I'm going to go dominate. I'm going to go and 0:20:50.160 --> 0:20:55.590 destroy and just take everything that I can in this opportunity. Well, 0:20:55.590 --> 0:21:00.359 your mission should be correlated to the taking of the opportunity, 0:21:00.359 --> 0:21:03.449 the taking of the customer's mind share, the taking of 0:21:03.450 --> 0:21:06.270 being able to be the best service provider for the 0:21:06.270 --> 0:21:08.910 businesses that you or the customers that you work with. 0:21:08.910 --> 0:21:13.560 So this competition should really be considered in, oh wait, 0:21:13.560 --> 0:21:16.230 I need to make my mission statement bigger and more 0:21:16.230 --> 0:21:19.740 impactful and double down on it so that I'm creating 0:21:19.740 --> 0:21:23.730 this this ethos in my environment of like, we fricking win. 0:21:23.730 --> 0:21:25.950 I don't even have to say anything to our team 0:21:25.950 --> 0:21:29.760 any longer because I've grooved this in so much. It's 0:21:29.760 --> 0:21:34.740 the 1st of July right now, and we were four 0:21:34.740 --> 0:21:38.760 days ago, like pretty off from our target, our revenue target. 0:21:38.760 --> 0:21:42.360 But every single month when we look like we're off 0:21:42.359 --> 0:21:46.679 from our target, I say over and over and over again, 0:21:46.680 --> 0:21:50.460 we do not miss targets like that. Is that's going 0:21:50.460 --> 0:21:52.710 to be a tagline at this company pretty soon. We 0:21:52.710 --> 0:21:55.470 don't miss targets. We just don't. There's nothing about us 0:21:55.470 --> 0:21:58.860 that misses targets. There is a culture that that creates 0:21:58.859 --> 0:22:01.379 when somebody is saying, hey guys, we don't miss targets. 0:22:01.380 --> 0:22:03.570 So what has to happen if we're off of our 0:22:03.570 --> 0:22:06.239 target right now? And that's the same thing with your 0:22:06.240 --> 0:22:08.940 mission statement. It's just a reminder. It's this ethos. It's 0:22:08.940 --> 0:22:12.090 this culture and environment that you're creating of why we're 0:22:12.090 --> 0:22:14.129 doing what we're doing, why we're putting the hard work 0:22:14.130 --> 0:22:16.680 in that's going to get you the talent that your 0:22:16.680 --> 0:22:23.320 competition cannot continue to keep. All right. Um. Just one 0:22:23.320 --> 0:22:27.970 one thing on the team. One way that I use 0:22:27.970 --> 0:22:34.270 our mission statement to suss out and really evaluate team 0:22:34.270 --> 0:22:39.430 members that I sometimes have issues with is are they 0:22:39.430 --> 0:22:41.980 in it for the mission or are they in it 0:22:41.980 --> 0:22:45.939 for themselves? If there's something that comes up? Not if 0:22:45.940 --> 0:22:48.490 when there's something that comes up with the team. I 0:22:48.490 --> 0:22:54.040 have team members who will mess up something that like, 0:22:54.040 --> 0:22:57.460 I mess up, Brandon messes up, Grant messes up. Everybody 0:22:57.460 --> 0:22:59.889 messes up at some point. I have team members who 0:22:59.890 --> 0:23:04.990 mess up and they are defensive because of their own ego. 0:23:05.020 --> 0:23:08.230 They're defensive because they want to be right or they 0:23:08.230 --> 0:23:10.330 want to be the leader, or they want to vie 0:23:10.330 --> 0:23:14.500 for some position versus I have other team members who 0:23:14.500 --> 0:23:21.439 they still messed up, same situation, but they're. They're fighting 0:23:21.440 --> 0:23:27.050 for the team, they're fighting for the business. And they 0:23:27.050 --> 0:23:31.340 might have been wrong, but their intention was, hey, I 0:23:31.340 --> 0:23:35.000 wanted to make us be better. I was missed, I 0:23:35.000 --> 0:23:38.150 missed stepped, but this was where I was going. This 0:23:38.150 --> 0:23:41.780 is why. And there's the passion behind it. And so 0:23:41.780 --> 0:23:46.010 when you're evaluating when when team members, you know, I'm 0:23:46.010 --> 0:23:47.480 trying to think of a good example. Let me come 0:23:47.480 --> 0:23:51.679 up with a really good example on this. Um, I 0:23:51.680 --> 0:23:56.660 have a girl. I had a girl who it was 0:23:56.660 --> 0:23:59.990 always about her idea, like she wanted to be the 0:23:59.990 --> 0:24:04.280 person that didn't tell anybody else about this idea that 0:24:04.280 --> 0:24:06.350 she had so that she could take credit for it, 0:24:06.350 --> 0:24:09.080 and she would work on it in, in secret. And 0:24:09.080 --> 0:24:12.830 half the time they were amazing ideas. Like, she would 0:24:12.830 --> 0:24:16.520 just nail it and surprise us, but the other half, 0:24:17.119 --> 0:24:19.940 like they weren't great and I'd be like, why did 0:24:19.940 --> 0:24:23.270 you waste all this time and resources instead of telling 0:24:23.270 --> 0:24:28.490 me earlier you just like spent all this, this unneeded 0:24:28.490 --> 0:24:30.770 time going down this path, that you shouldn't have gone down, 0:24:30.770 --> 0:24:32.930 but it's because she wanted to be the person. She 0:24:32.930 --> 0:24:36.170 wanted to have the credit. She wanted it to be, 0:24:36.440 --> 0:24:39.350 you know, thought of as like she was really smart. 0:24:39.350 --> 0:24:42.710 And to me, that's not fighting for the mission. It 0:24:42.710 --> 0:24:46.820 was about her, not where we're going. It was about 0:24:46.940 --> 0:24:50.750 her career advancement and her recognition. And so as you're 0:24:50.750 --> 0:24:54.410 evaluating different team members choices, like really try to get 0:24:54.410 --> 0:24:56.780 to the root of it, is it about them or 0:24:56.780 --> 0:25:00.500 is it that they're trying to progress and, and make 0:25:00.500 --> 0:25:04.400 forward movements on behalf of and for the greater good 0:25:04.400 --> 0:25:09.530 of the organization? So with that, I'd love to know, 0:25:09.530 --> 0:25:13.280 like from your standpoint, what is the the thing that 0:25:13.430 --> 0:25:17.660 holds you up with the mission statement? Is it that 0:25:17.660 --> 0:25:19.790 you don't know how to craft it? Is it that 0:25:19.790 --> 0:25:22.700 you don't know how to use it? Like where where's 0:25:22.700 --> 0:25:25.550 the the stopping point? Because what I know is if 0:25:25.550 --> 0:25:29.330 you're listening to this still, you likely either have a 0:25:29.330 --> 0:25:32.420 mission statement or you don't. And if you do have 0:25:32.420 --> 0:25:35.359 a mission statement, you're likely struggling with how to actually 0:25:35.359 --> 0:25:37.970 use it and how to actually implement the mission statement. 0:25:37.970 --> 0:25:40.310 And so is it. More so you saying like, oh, 0:25:40.340 --> 0:25:43.129 my mission statement, it's not good enough for us to 0:25:43.130 --> 0:25:47.330 use it or it's doesn't even exist at all? I'm 0:25:47.330 --> 0:25:50.600 curious to know that. Let me know in the comments 0:25:50.600 --> 0:25:52.639 or just shoot me a DM. I'm pretty active on 0:25:52.640 --> 0:25:56.300 my own DMs on the Instagram. Um, I would love 0:25:56.300 --> 0:25:58.790 to be just a sounding board for you with your 0:25:58.790 --> 0:26:03.050 mission statement, because if this is out, everything else in 0:26:03.050 --> 0:26:06.050 my book teamwork, it's hard to build off it because 0:26:06.050 --> 0:26:08.659 there isn't the foundation, because we use this mission statement 0:26:08.660 --> 0:26:11.720 when we're hiring people, we use this mission statement in 0:26:11.720 --> 0:26:15.619 performance reviews. We use this mission statement across every single 0:26:15.619 --> 0:26:19.610 touchpoint with team members. And so if you can't crystallize 0:26:19.609 --> 0:26:22.010 the mission statement and we can't do this early on, 0:26:22.010 --> 0:26:24.830 it's going to be hard for you to understand why 0:26:24.830 --> 0:26:28.850 there's missing pieces along the path. Uh, and so I 0:26:28.850 --> 0:26:30.379 want to know what I can do in order to 0:26:30.380 --> 0:26:33.950 help you get this mission statement up and running. Speaking 0:26:33.950 --> 0:26:36.410 of how it can help, I do have a two 0:26:36.410 --> 0:26:40.910 day event where I just hammer into all of this content, 0:26:40.910 --> 0:26:44.420 but also I give you feedback on what you've come 0:26:44.420 --> 0:26:46.970 up with for people who have read my book, and 0:26:46.970 --> 0:26:50.000 then they go to my people workshop, they are like 0:26:50.000 --> 0:26:53.300 the straight-A students who are looking for those granular pieces 0:26:53.300 --> 0:26:56.300 for how to fix the process, or they're also able to, 0:26:56.330 --> 0:26:58.159 you know, learn and be introduced to it. But the 0:26:58.160 --> 0:27:00.889 ones who have listened to the stuff, like they're they're 0:27:00.890 --> 0:27:03.440 looking for those gems. That's also the type of student 0:27:03.440 --> 0:27:05.449 I am. And I do have one coming up. You 0:27:05.450 --> 0:27:08.720 can go to Cardno Ventures, dot com forward slash people. 0:27:08.720 --> 0:27:13.639 That's Cardio ventures.com/people. Last time we had to cap the 0:27:13.640 --> 0:27:18.709 event because every seat in person was full, so we 0:27:18.710 --> 0:27:21.379 could only allow virtual attendees. I don't want that to 0:27:21.380 --> 0:27:25.669 happen to you, so definitely get registered ASAP. Not to 0:27:25.670 --> 0:27:27.889 toot my own horn or anything, but the people event 0:27:27.890 --> 0:27:30.439 is always the one that is the most sold out 0:27:30.440 --> 0:27:32.570 here at Cano Ventures, so I would want to have 0:27:32.570 --> 0:27:34.639 you miss out on the opportunity to be in person 0:27:34.640 --> 0:27:38.570 and really workshop those things. With that, I appreciate you. 0:27:38.570 --> 0:27:41.960 I believe in you. I know that you can implement 0:27:41.960 --> 0:27:44.780 these things. These things are not impossible. The last thing 0:27:44.780 --> 0:27:46.280 that I want you to do is listen to a 0:27:46.280 --> 0:27:49.219 podcast like this and and do nothing. So if you 0:27:49.220 --> 0:27:52.340 haven't bought the book, go buy the book. If you 0:27:52.340 --> 0:27:55.730 haven't figured out how to implement it, like start going 0:27:55.730 --> 0:27:58.609 through and saying, okay, how do I make myself a 0:27:58.609 --> 0:28:01.250 reminder of this? How do I make the team remember this? 0:28:01.250 --> 0:28:05.390 How do I implement it with the competition that I'm 0:28:05.390 --> 0:28:09.230 up against? Like actually start using this to implement it 0:28:09.230 --> 0:28:11.630 and we're going to dive deeper into teamwork. We're only 0:28:11.630 --> 0:28:13.730 on chapter two. Ladies and gentlemen. We got a lot 0:28:13.730 --> 0:28:17.689 of work to do, but do not miss the execution 0:28:17.840 --> 0:28:20.830 on this mission statement. Wait. See you on next week's 0:28:20.830 --> 0:28:22.900 episode of Work Woman.