WEBVTT - From Salon to Success: How a Hairdresser Built a Million-Dollar Business

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<v S1>Just five years ago, Tara was behind the chair as

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<v S1>a stylist, making $400,000 a year, working four days a week,

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<v S1>and five short years later, she has a business that

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<v S1>is on track to do $15 million in revenue this year,

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<v S1>and I want to just chop it up with her

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<v S1>and have a really awesome conversation about what it's like

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<v S1>to be a woman in business and how she's been

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<v S1>able to create this success, and to normalize women doing

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<v S1>cool things, having a family, doing it all, being successful

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<v S1>and not taking any excuses along the way. So Tara,

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<v S1>five years ago, if you could have told yourself one

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<v S1>thing about what it was going to take to get

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<v S1>to where you are today, what would that have sounded like?

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<v S2>Yeah, I think, um, you know, I could I don't

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<v S2>know if that I can speak for everyone, but I

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<v S2>think that people think growing and scaling a business is

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<v S2>just getting more known, and that's sort of all there

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<v S2>is to it. Um, but you guys have.

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<v S3>Taught.

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<v S2>Me and my entire company and my team that there's

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<v S2>so much operationally and the people game. That's the thing,

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<v S2>the people game. And I can speak that for salon owners,

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<v S2>you know, the word on the street and the salon

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<v S2>industry is that turnover is heavy. And it's true. I've

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<v S2>seen it. I've had it happen to myself. But it's

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<v S2>because they're not investing in their people, not giving their

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<v S2>people a reason to stay. And you guys have taught

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<v S2>us how inside of our organization we can get people

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<v S2>to stay and help us grow. And so we're leveraging

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<v S2>our people and their and their goals. And I just

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<v S2>never knew that was a thing before. We don't know

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<v S2>what you don't know.

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<v S1>Yeah. Because no one's really talking about how important people

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<v S1>are to the equation. I was literally just talking to

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<v S1>a group of people 20 minutes ago about how they're

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<v S1>saying that people is their biggest constraint in their business.

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<v S1>They're saying that their team members are disengaged. They're saying

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<v S1>all of this stuff about the problems with their people,

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<v S1>and yet they spend very little time actually solving those problems.

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<v S1>They don't talk about their goals. They don't create job descriptions.

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<v S1>They don't have aligned incentives. They don't even pay attention

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<v S1>to what their recruitment site says about their brand and

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<v S1>their reviews. And yet they expect that these problems are

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<v S1>just going to magically get solved by them going to

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<v S1>a conference and investing themselves as a business owner, but

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<v S1>not really thinking about how to invest in their team.

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<v S1>What would you say is like the number one thing

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<v S1>as a business owner that you've invested in for not

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<v S1>just yourself, but to grow and develop your team? Like

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<v S1>the time aspect, like where where you've essentially crafted your

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<v S1>energy to be like, I'm investing this thing in my

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<v S1>team so that they grow. Yeah.

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<v S2>So, you know, I think I woke up probably my

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<v S2>business is five years old, and I woke up probably

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<v S2>four years ago as we started to hire more people

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<v S2>because we needed help. And I realized like, oh my goodness,

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<v S2>this isn't about me at all. And it shouldn't be.

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<v S2>And so now my team, you know, we are all in,

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<v S2>you know, with cartoon adventures and and they're teaching you

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<v S2>guys are teaching my team how to come to work

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<v S2>every single day and to have the same energy that

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<v S2>I have as the business owner. And as a matter

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<v S2>of fact, now it's the to the point where they

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<v S2>have so much energy, they pull me even when I'm

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<v S2>having a bad day or something. You know, they they

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<v S2>have the energy. And so, you know, the time that

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<v S2>we've invested in the money we have, we've spent our

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<v S2>last dime on education and getting in the room with

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<v S2>people who have done the things that I want to do.

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<v S2>I mean, I want to grow this business to I

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<v S2>used to say 150 million, but I think that goal

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<v S2>is a little small now. So it's so.

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<v S1>Small, Tara.

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<v S2>It's so small. And so, you know, that you have

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<v S2>to invest time with people who have done it. But

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<v S2>that's the thing, even in my industry, and I know

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<v S2>in all industries, people are investing so much time and

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<v S2>money into people that haven't really done what they're wanting

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<v S2>to do. They just show up really well on social media.

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<v S2>So that's what I love about you and Brandon. You

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<v S2>guys have done you've done the thing. And so I'm

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<v S2>just literally mimicking exactly what you guys are doing. And

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<v S2>it's working and we're scaling and we're scaling really fast.

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<v S1>It's so exciting.

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<v S2>Yeah.

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<v S1>How do you navigate the growth with being a wife

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<v S1>and being a mom, and having really created this business

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<v S1>that's successful in such a short period of time?

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<v S2>Yeah. You know, like I have not. I think people

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<v S2>lie if they're if they're like, you know, I don't

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<v S2>have the mom guilt and I don't have, you know,

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<v S2>the wife guilt. And, you know, I wake up some

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<v S2>days and I'm like, oh my gosh, I've got to

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<v S2>spend more time. And but what have brought me the

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<v S2>peace and I think, I think I know that you'll

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<v S2>know exactly what I'm talking about is because we're so aligned.

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<v S2>My husband and I are so aligned with our goals

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<v S2>together and the business and, you know, the guilt and

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<v S2>all of that that you people have. I know I've

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<v S2>talked to hairdressers, especially every single day salon owners, and

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<v S2>they have that, and it's because they're not aligned with

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<v S2>their goals. They don't really know what they're doing every

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<v S2>single day. And so navigating it is never easy. I

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<v S2>have to pick and choose and be 100% present when

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<v S2>I'm there, no matter when I'm there. Um, um, but

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<v S2>I'm just thinking about the life that I'm going to

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<v S2>be able to provide for my child that I never had.

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<v S2>And so many people in my industry and a lot

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<v S2>of industries can't provide.

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<v S1>And you're able to create a different opportunity because you

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<v S1>did have the hard conversations. I remember, like the hard

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<v S1>conversations for Brandon and I were actually the goal conversations,

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<v S1>because when you aren't talking about goals with your spouse

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<v S1>or your significant other, starting the conversation feels very daunting

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<v S1>because there is such a lack of alignment and it's

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<v S1>awkward and you're like, well, I want this thing and

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<v S1>you want this thing, but they're different things. So do

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<v S1>we just end the relationship. And it's it's really an art.

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<v S1>Navigating what somebody wants versus what you want and just

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<v S1>being patient and loving and understanding and thinking about the

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<v S1>long term. While it's hard to confront that, it might

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<v S1>not be aligned right now and you guys might be

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<v S1>on two separate pages. How did you did you have

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<v S1>the same experience? How did you like navigate if you

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<v S1>guys were on different pages? Sticking with it to have

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<v S1>the better conversation to get aligned? Yeah.

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<v S2>I mean, like it's so true if you've really set

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<v S2>down to set real goals. Like that's the hard part.

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<v S2>Going after them to me is the easy part, because

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<v S2>it's the you get momentum and it's the hustle. And

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<v S2>that's the fun part. Um, but actually sitting down to

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<v S2>figure out what those goals are to me that I

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<v S2>don't know about you, but I think that's sometimes very difficult.

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<v S2>And I think with Josh and I, I'm so thankful

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<v S2>because he's always been supportive, and I know not everyone

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<v S2>has that. But the one thing that him and I

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<v S2>do agree on when it comes to setting goals is

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<v S2>you're just like if you're talking with your partner or

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<v S2>anyone to try to align those, just take your take

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<v S2>yourself out of it. It's not always about you and

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<v S2>what you want. And if you do that, I feel

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<v S2>like your goals do come true. And they do. The

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<v S2>dreams do come true and the goals do get met

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<v S2>and the targets get met because you're helping the people

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<v S2>around you, so they're helping you. So it's just a

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<v S2>team effort. You know, I think everyone goes into goal

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<v S2>setting and target setting, thinking about what they want. And

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<v S2>it's the same thing with my employees. You know, you

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<v S2>guys have taught me this, like my goals are getting

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<v S2>met because I'm helping, you know, people in my, my

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<v S2>organization help make their dream income. And and it's just

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<v S2>how that works.

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<v S1>So I really did learn this from my husband. When

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<v S1>it comes to goal setting, if you don't put the

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<v S1>other person above your goals. It's always going to feel

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<v S1>like a battle in a war. But if you recognize

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<v S1>that if you help them hit their goals, they're going

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<v S1>to help you hit yours. The battle goes away and

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<v S1>the emotion goes away because you're able to actually make

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<v S1>progress and see that they're winning. So they're comfortable and

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<v S1>secure with you winning. And as a woman in business,

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<v S1>it was very difficult for me to figure out what

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<v S1>my place was, especially because of the relationship and the

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<v S1>experience gap that Brandon and I have had. But him prioritizing,

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<v S1>like Natalie, being successful in the things she wants to

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<v S1>be successful in, make me so happy to make him

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<v S1>successful in the things he wants to be successful in. Yeah.

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<v S2>I think a lot of people approach them. Is this

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<v S2>just our Todd? Or maybe how we're wired and you

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<v S2>think goals are just, you know, what do you want

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<v S2>in our life? It's like, well, you know. Yes. But

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<v S2>if you think about everyone else around you, I think

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<v S2>they just it's so much easier to accomplish those. It

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<v S2>becomes a different environment, especially in our organization, but also

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<v S2>at home. You know, Josh and I are always sort

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<v S2>of battling for each other because we know exactly what

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<v S2>the other one wants. We have very different goals. That's

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<v S2>the thing. Like, we don't we don't really work together.

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<v S2>We do. But he works more on our real estate,

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<v S2>where I'm working in the hair extension business. And at

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<v S2>the end of the day, you know, he's battling for

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<v S2>what I want, I'm battling for what he wants, and

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<v S2>it really becomes a team effort. And it has to

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<v S2>be that way. Can't do it by yourself. I've learned that,

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<v S2>you know.

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<v S1>Unless you want it to end in divorce or pain. Yeah.

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<v S1>There was a switch that happened for Brandon and I

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<v S1>with having conversations around our goals where we really had

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<v S1>to prioritize focusing on conversations, even the small conversations, the

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<v S1>ones that happen in the car ride to not just

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<v S1>be about the problems that we have today, but to

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<v S1>shift our mindset to say, we're going to talk about

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<v S1>what the future is in these small, short moments, these

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<v S1>brief moments that we have together and couples who do that,

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<v S1>I do see create the future that they're looking to

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<v S1>create because they're focused on the future, instead of just

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<v S1>being focused in those tiny, short little moments on what

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<v S1>the goals are. And people think it's this like big

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<v S1>long process like, oh, I have to sit down and

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<v S1>I have to be on a beach someplace, and I

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<v S1>have to have this goal setting conversation where we're just like, Kumbaya.

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<v S2>Date night, even.

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<v S1>A date night. You have to be that. No, it

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<v S1>doesn't have to be a date night. It's like those

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<v S1>small moments where you're not talking about the person that

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<v S1>quit on you, and that you can't do anything about

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<v S1>in this negative circumstance. But you're focused on, okay, like, man,

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<v S1>in a year from now, could you imagine if we're

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<v S1>able to do this cool thing? Yeah.

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<v S2>One thing I would tell you that has helped so

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<v S2>much with Josh and I, which he's a very positive person,

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<v S2>which I'm so thankful for. I don't go home if

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<v S2>I've had a bad day, I don't. It's not that

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<v S2>I don't want to like, tell him about it. You

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<v S2>normally can tell, maybe, but it's like, don't start a

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<v S2>conversation with how how bad your day was. You know,

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<v S2>like start it more talking about the good things. And

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<v S2>I feel like at the end of the conversation we

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<v S2>always end up talking about seriously, the good things and like,

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<v S2>oh my gosh, look at what we get to do.

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<v S2>Look at, you know, all the things that is happening

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<v S2>for us and we don't even mention the bad. And

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<v S2>I just think that's how we go so fast because

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<v S2>we're not focusing on because everyone has bad. If you

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<v S2>focus on it, it's just like lingers you know. Mhm.

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<v S1>So walk me through the mindset change that you've experienced

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<v S1>over the last five years from going from like making

0:11:08.640 --> 0:11:16.410
<v S1>$400,000 a year and becoming somebody who's even confident saying,

0:11:16.410 --> 0:11:20.760
<v S1>I'm going to make $15 million this year and in

0:11:20.760 --> 0:11:24.390
<v S1>the future, my $250 million target seems still just like

0:11:24.420 --> 0:11:27.630
<v S1>a little small. Yeah. What was the mindset shift that

0:11:27.630 --> 0:11:30.000
<v S1>you can, like, point back to and say, man, this

0:11:30.000 --> 0:11:34.010
<v S1>thing really helped for somebody who is making $400,000 or

0:11:34.010 --> 0:11:37.740
<v S1>$100,000 right now that can't quite see how to think

0:11:37.740 --> 0:11:39.770
<v S1>different to get to where they want to go.

0:11:39.800 --> 0:11:42.410
<v S2>Yeah. You know, I actually there's a real on my

0:11:42.410 --> 0:11:46.760
<v S2>Instagram that has gone a little bit viral. And, um,

0:11:46.760 --> 0:11:50.240
<v S2>it's about me making 400 K behind the chair. And

0:11:50.240 --> 0:11:53.900
<v S2>there's so many hairdressers that are on there, and hairstylists

0:11:53.900 --> 0:11:56.390
<v S2>and salon owners who are telling me that it's not possible.

0:11:56.690 --> 0:11:59.450
<v S2>I'm like, I will gladly show you the QuickBooks. Let's

0:11:59.450 --> 0:12:02.690
<v S2>get out the numbers. You know, um, I got receipts.

0:12:02.720 --> 0:12:06.080
<v S2>I got receipts. Let's go. But, um. And I hate

0:12:06.080 --> 0:12:08.780
<v S2>that because I can help them. And, you know, we

0:12:08.780 --> 0:12:11.390
<v S2>can change their mind. But, you know, the one thing

0:12:11.390 --> 0:12:15.140
<v S2>that I've always done right is just be around people

0:12:15.140 --> 0:12:17.150
<v S2>who are doing more than me. If you're in the

0:12:17.150 --> 0:12:20.330
<v S2>room and you're the most successful or you're making the

0:12:20.330 --> 0:12:24.470
<v S2>most money, um, it's not always about money. But if

0:12:24.500 --> 0:12:26.990
<v S2>you're in the room and you're doing the most, you know,

0:12:27.260 --> 0:12:29.809
<v S2>you got to get out of that room quickly. Um,

0:12:29.809 --> 0:12:31.849
<v S2>and I think that's that's what I've done from day one.

0:12:31.850 --> 0:12:35.479
<v S2>I just have always put myself at tables that I

0:12:35.480 --> 0:12:39.880
<v S2>don't belong at. And but here's the thing. Like people,

0:12:39.880 --> 0:12:43.150
<v S2>it doesn't just come overnight. You know, you can start small.

0:12:43.150 --> 0:12:46.359
<v S2>You can, you know you can. You don't have to

0:12:46.390 --> 0:12:49.240
<v S2>get in the room with the most your biggest mentor

0:12:49.270 --> 0:12:54.100
<v S2>ever first. Um, but I highly recommend just making sure

0:12:54.100 --> 0:12:56.080
<v S2>that you're not the most successful. And then that's the

0:12:56.080 --> 0:12:59.770
<v S2>thing with same thing with hairstylists. You can't be around

0:12:59.800 --> 0:13:02.140
<v S2>a bunch of broke hairstylists because you'll be the next

0:13:02.140 --> 0:13:04.540
<v S2>broke hairstylist. You can't get around a bunch of salon

0:13:04.540 --> 0:13:07.030
<v S2>owners who aren't profitable and don't make any money, because

0:13:07.030 --> 0:13:09.460
<v S2>you will be the next person just like them. So

0:13:09.640 --> 0:13:13.390
<v S2>I've always known that, and that's what I've done, right?

0:13:13.510 --> 0:13:16.210
<v S1>What piece of advice would you give for the person

0:13:16.210 --> 0:13:21.430
<v S1>that is sitting here watching this in their bed, looking

0:13:21.460 --> 0:13:23.650
<v S1>to build a business, looking to create the success that

0:13:23.650 --> 0:13:28.660
<v S1>you've had, to create the success and duplicate what you've

0:13:28.660 --> 0:13:29.890
<v S1>been able to create.

0:13:29.980 --> 0:13:33.400
<v S2>Yeah. I mean, seriously, I have I tell a lot

0:13:33.429 --> 0:13:36.819
<v S2>of people this like, quit waiting for the magic wand.

0:13:36.850 --> 0:13:39.640
<v S2>Like you just have to get started, because it's not gonna.

0:13:39.670 --> 0:13:41.679
<v S2>It's not gonna come to you. You have to go

0:13:41.679 --> 0:13:46.060
<v S2>after it. And it's also not easy. So like, expect it.

0:13:46.090 --> 0:13:47.800
<v S2>And so I feel like if you expect it to

0:13:47.800 --> 0:13:50.170
<v S2>be hard and be willing to do the hard things,

0:13:50.170 --> 0:13:52.809
<v S2>then things are gonna start happening. It's the momentum, you know,

0:13:52.840 --> 0:13:55.630
<v S2>like you never feel good when you go to the gym.

0:13:55.630 --> 0:13:58.960
<v S2>You feel good when you leave the gym. So keep

0:13:58.960 --> 0:14:00.790
<v S2>that in mind. It's the same thing with success. You

0:14:00.790 --> 0:14:02.830
<v S2>have to like, you have to get started and then

0:14:02.830 --> 0:14:05.620
<v S2>you're going to start feeling good. Not always, but just

0:14:05.620 --> 0:14:08.800
<v S2>keep going. Go after it because it will never come

0:14:08.800 --> 0:14:10.210
<v S2>after you. Ever.

0:14:10.660 --> 0:14:13.390
<v S1>So inspiring story. I am so excited to be able

0:14:13.390 --> 0:14:16.330
<v S1>to share more content just like this, but want to know,

0:14:16.330 --> 0:14:18.220
<v S1>is this what you're interested in hearing? Let me know

0:14:18.220 --> 0:14:20.050
<v S1>in the comments if you would like to see more

0:14:20.050 --> 0:14:22.630
<v S1>of this type of content, and what additional stories you

0:14:22.630 --> 0:14:25.060
<v S1>would like to hear that resonate with your journey, that

0:14:25.060 --> 0:14:27.370
<v S1>are clearly articulating where you want to go, and the

0:14:27.370 --> 0:14:29.290
<v S1>tips and tricks and tools that you want to learn

0:14:29.290 --> 0:14:32.320
<v S1>in order to get there. Don't forget to subscribe! Hit

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<v S1>the notification button and I will see you next time.