WEBVTT - EP 158 | Embracing Your Interests: Q&A 0:00:00.170 --> 0:00:03.380 Welcome to Building Billions, the podcast for business owners who 0:00:03.380 --> 0:00:06.950 are getting things done and scaling fast. I've helped business 0:00:06.950 --> 0:00:10.340 owners create billions of dollars in value over the past decade, 0:00:10.340 --> 0:00:13.580 and now I'm here to share the strategies that actually work. 0:00:13.610 --> 0:00:16.910 This show is for the doers, the ones solving problems, 0:00:16.910 --> 0:00:20.630 making tough calls, and building real value. If you're ready 0:00:20.630 --> 0:00:22.430 for straight talk on what it takes to grow a 0:00:22.430 --> 0:00:26.000 massive business, you're in the right place. Let's get to work. 0:00:26.480 --> 0:00:30.740 On today's episode, I am doing a Q&A. I do 0:00:30.740 --> 0:00:34.490 these while I am putting on my makeup in the morning. 0:00:34.490 --> 0:00:36.440 I try to do this at least once a week. 0:00:36.470 --> 0:00:40.100 You can check it out live on Instagram, or you 0:00:40.100 --> 0:00:44.990 could watch the replay and actually see the masterful JK 0:00:45.020 --> 0:00:49.310 not masterful. Uh, the techniques of me putting on makeup on. 0:00:49.400 --> 0:00:52.310 Which is ridiculous because I don't really know what I'm doing, 0:00:52.310 --> 0:00:54.350 but I just love it. So I keep buying all 0:00:54.350 --> 0:00:56.120 the products, which is something that I actually talk about 0:00:56.120 --> 0:00:59.390 in this episode is how do you own who you are, 0:00:59.390 --> 0:01:04.160 what your interests are, while also being a badass in 0:01:04.160 --> 0:01:08.270 the workplace and being professional. And somebody asked me a 0:01:08.270 --> 0:01:10.910 question around this. So it was a fun Q&A this 0:01:10.910 --> 0:01:13.910 morning on this episode of Building Billions. 0:01:13.910 --> 0:01:16.459 We're gonna have a fun Wednesday today at Khan Ventures 0:01:16.459 --> 0:01:20.570 because we're celebrating Breast Cancer Awareness Month, bringing awareness to 0:01:20.600 --> 0:01:23.750 Breast Cancer Awareness Month. So today we wear pink. I 0:01:23.750 --> 0:01:26.509 thought it was kind of fitting. On Wednesday we wear pink, 0:01:26.540 --> 0:01:30.260 if you know, you know, um, but we'd love to 0:01:30.290 --> 0:01:32.390 do Q&A while I get ready. I'm gonna try to 0:01:32.420 --> 0:01:36.950 get ready fairly quickly because I'm already a little bit behind. 0:01:36.950 --> 0:01:38.510 I don't know how this happened this morning. Does this 0:01:38.510 --> 0:01:39.620 happen to you guys? 0:01:40.190 --> 0:01:46.250 Just like behind. Gotta get all the things happening. Good morning. Hello. Hello. 0:01:46.280 --> 0:01:48.650 I'm so excited. Guys. We have our nine figure boardroom 0:01:48.650 --> 0:01:52.520 event this week. It's where we bring in business owners 0:01:52.520 --> 0:01:56.570 who've created nine figure businesses. And it's going to be awesome. 0:01:56.570 --> 0:02:01.190 So we have a lot of prep that's happening. And 0:02:01.280 --> 0:02:08.090 just good stuff. Good important stuff. Uh, yes. So drop 0:02:08.090 --> 0:02:12.739 your questions. You could ask me people questions. Leadership questions, 0:02:12.740 --> 0:02:17.540 mindset questions. Uh, also, if you're in Scottsdale or you 0:02:17.540 --> 0:02:19.460 just want your life to get changed, you should come 0:02:19.460 --> 0:02:22.370 to nine, figure boardroom, go to nine figure or I'm sorry, 0:02:22.400 --> 0:02:29.750 ten x no carnal ventures.com/boardroom. Jeez, Louise. Words are hard 0:02:29.750 --> 0:02:32.960 this morning. Um, how do you get yourself hyped up 0:02:32.960 --> 0:02:39.170 to do content? Grant Cardone taught me this. He has 0:02:39.169 --> 0:02:47.870 a phenomenal saying. Hussein is creativity follows commitment. So if 0:02:47.900 --> 0:02:52.489 you are committed to going live, your creativity, your energy, 0:02:52.520 --> 0:02:56.960 your enthusiasm has to follow it. It's not you get 0:02:56.960 --> 0:03:03.049 creative first it's you get committed first and then you 0:03:03.080 --> 0:03:06.530 come up with the creativity. So for me, if I'm 0:03:06.530 --> 0:03:11.750 committed to at least going live once a week, then 0:03:11.900 --> 0:03:17.030 I don't really have a choice but to get creative 0:03:17.030 --> 0:03:18.680 on what I'm going to say. I'm not going to do. 0:03:18.710 --> 0:03:20.900 It just so happens that it's really easy for me 0:03:20.900 --> 0:03:25.550 to do my makeup while talking about business, leadership, all 0:03:25.580 --> 0:03:28.460 the things. So that's how I get myself. I wouldn't 0:03:28.460 --> 0:03:30.620 even say I get hyped, to be honest. I'm kind 0:03:30.650 --> 0:03:33.290 of like this all the time. I don't really have 0:03:33.980 --> 0:03:35.570 maybe like once a month I might have like a 0:03:35.570 --> 0:03:39.800 down moment, but for the most part I'm always this energetic. 0:03:39.800 --> 0:03:42.590 I just have other shit I need to get done. 0:03:43.100 --> 0:03:48.740 But great question. Did ten x 363 years ago as 0:03:48.740 --> 0:03:54.110 a solopreneur. I love our ten x 360 program. It 0:03:54.110 --> 0:03:58.940 is Probably one of my favorite programs, probably my favorite program, 0:03:59.570 --> 0:04:03.230 because it just so helpful for business owners who have 0:04:03.230 --> 0:04:06.560 at least done $1 million of revenue to actually understand 0:04:06.560 --> 0:04:12.440 what's holding their business back. And so many people just 0:04:12.440 --> 0:04:14.000 don't even know. They don't know what they don't know. 0:04:14.000 --> 0:04:16.070 So they're stuck and they think that they're stuck for 0:04:16.070 --> 0:04:18.229 some other reason outside of just like a technical thing 0:04:18.230 --> 0:04:22.549 that needs to be tweaked and fixed. So our Ten-x 0:04:22.550 --> 0:04:26.000 360 program, we do. We just finished on this last week. 0:04:26.029 --> 0:04:29.360 We have one coming up in three weeks from now. Uh. 0:04:29.480 --> 0:04:35.750 Game changing. Totally game changing. Uh, how do you deal 0:04:35.750 --> 0:04:38.360 with someone not pulling weight on the team? You're honest 0:04:38.360 --> 0:04:42.469 with them. You're very honest with them saying this is 0:04:42.470 --> 0:04:47.810 what my expectation is. This is the training that I've 0:04:47.839 --> 0:04:51.950 given you in order for you to fulfill this expectation. 0:04:51.980 --> 0:04:55.610 Do you fully understand the expectation? Do you have any questions? 0:04:57.589 --> 0:05:01.070 If they don't have any questions and they're still not 0:05:01.070 --> 0:05:03.230 doing what you need them to do, you have to 0:05:03.260 --> 0:05:06.200 find somebody who is willing to do what you need 0:05:06.620 --> 0:05:12.110 to get done in your business. I find that most 0:05:12.110 --> 0:05:14.599 of the time, what I just said isn't actually happening 0:05:14.600 --> 0:05:18.140 in the business. Somebody isn't pulling their weight because the 0:05:18.140 --> 0:05:22.070 expectations were never clearly set. There was no measurement. There 0:05:22.070 --> 0:05:24.289 was just like a lack of accountability in general in 0:05:24.290 --> 0:05:27.409 the business. And when there's a lack of accountability, it 0:05:27.410 --> 0:05:30.320 seems like it's the employees fault. But I have a 0:05:30.320 --> 0:05:33.290 feeling that if that person was dropped into my business 0:05:33.320 --> 0:05:36.350 where there was a proper onboarding plan, where we interviewed 0:05:36.350 --> 0:05:39.650 them and made it clear to them what the expectation was, 0:05:40.190 --> 0:05:42.770 and we had them send us end of day recaps 0:05:42.770 --> 0:05:45.230 all throughout their onboarding to ensure that they were actually 0:05:45.230 --> 0:05:48.410 understanding what they were supposed to be doing, and asking 0:05:48.410 --> 0:05:51.140 questions like, if all of those pieces were happening and 0:05:51.140 --> 0:05:53.450 then they weren't pulling their weight. It's a really. 0:05:53.450 --> 0:05:54.050 Easy. 0:05:54.110 --> 0:06:00.200 Fix, because we know that it's high probability that it's them, 0:06:00.200 --> 0:06:03.020 not us. Now, I'm not going to pretend like we 0:06:03.020 --> 0:06:07.010 don't sometimes make mistakes because we of course we do. 0:06:07.040 --> 0:06:10.400 But we do so much training up front. We had 0:06:10.430 --> 0:06:14.000 such clear expectations up front that the likelihood of it 0:06:14.000 --> 0:06:16.940 being a training issue on our end today is just 0:06:16.940 --> 0:06:19.640 a lot lower. And then I don't sit back and 0:06:19.640 --> 0:06:22.640 ask myself questions like, why are they not pulling their weight? 0:06:22.640 --> 0:06:24.170 I know why they're not pulling their weight either. I 0:06:24.170 --> 0:06:27.680 didn't do my job in explaining what the expectation was. 0:06:27.710 --> 0:06:30.140 And then I have to reset it with them. Or 0:06:30.170 --> 0:06:32.390 they're just aren't. They just aren't willing to do the 0:06:32.390 --> 0:06:34.370 job in what's required. In which case I have to 0:06:34.370 --> 0:06:37.400 find somebody who is, because I can't let the team 0:06:37.850 --> 0:06:41.299 be negatively impacted by the fact that somebody isn't pulling 0:06:41.300 --> 0:06:44.660 their weight. It's very demoralizing for a high performing team. 0:06:47.150 --> 0:06:48.980 Trying to do this as fast as possible. And like 0:06:49.010 --> 0:06:57.620 even doing steps out of order. Uh. Best advice for 0:06:57.620 --> 0:07:04.760 an online course startup? Obsess on the results of your 0:07:04.760 --> 0:07:10.370 existing customers. Like obsess. Go above and beyond. Understand their 0:07:10.370 --> 0:07:14.180 biggest pain points. Do whatever it takes to help them 0:07:14.180 --> 0:07:17.600 achieve results so that you really ensure that you understand 0:07:17.600 --> 0:07:22.580 what their problems are, and then can use them as 0:07:22.580 --> 0:07:26.270 testimonials to bring in new people. You will learn so 0:07:26.270 --> 0:07:32.390 much from your first set of clients, and instead of 0:07:32.390 --> 0:07:34.640 focusing on your next set of clients when you're in 0:07:34.640 --> 0:07:38.570 startup mode, you obsess on the customer journey when you're 0:07:38.570 --> 0:07:43.610 in I'm sorry the other way around. Obsess on the 0:07:43.820 --> 0:07:47.000 always obsess over the customer first and foremost. But especially 0:07:47.000 --> 0:07:49.760 when you're in startup mode, you have to really understand 0:07:50.690 --> 0:07:54.040 where your product is working and where it's just totally 0:07:54.040 --> 0:07:56.500 not serving the customer. As business owners, we come up 0:07:56.500 --> 0:07:59.470 with these wild ideas sometimes about what we think the 0:07:59.470 --> 0:08:02.320 customer might want. And in reality, they don't actually want it. 0:08:02.320 --> 0:08:06.430 And you don't know that unless you're so in tune 0:08:06.430 --> 0:08:09.550 and in sync with them. I would not focus on 0:08:09.550 --> 0:08:14.740 building scalable systems and processes when you're just starting. The 0:08:14.740 --> 0:08:17.890 focus should entirely be on obsessing on the customer to 0:08:17.920 --> 0:08:20.230 get them results, to understand what they really need, what 0:08:20.230 --> 0:08:24.010 they really want. And then from there you can build 0:08:24.430 --> 0:08:29.950 systems and scale around it. But that's not the focus 0:08:29.950 --> 0:08:34.209 in the startup mode. Focus absolutely has to be obsessing 0:08:34.210 --> 0:08:37.449 on the client and obsessing on their results. I just 0:08:37.450 --> 0:08:41.469 bought this new product, this rare beauty product, and my 0:08:41.470 --> 0:08:45.910 makeup artist use it, and she's like, so she uses 0:08:45.910 --> 0:08:46.809 it so well. 0:08:46.840 --> 0:08:51.010 This is like, oh fuck, I keep doing this. Oh, wait. No. 0:08:51.010 --> 0:08:52.900 That's right. Uh. 0:08:54.670 --> 0:08:55.540 Is this right? 0:08:58.540 --> 0:09:01.449 So, uh, she does it so well. 0:09:01.480 --> 0:09:07.870 And like I say, when I do it. Um, finding 0:09:07.870 --> 0:09:11.439 motivated people, team players is also helping them strengthen their 0:09:11.440 --> 0:09:12.880 skills and training support. 0:09:15.670 --> 0:09:18.309 Couldn't agree more. 0:09:25.630 --> 0:09:34.390 What's your IQ? I have no idea. Uh, I'm trying 0:09:34.390 --> 0:09:39.250 to find a good question. Pop in a great question, guys. Uh. 0:09:40.780 --> 0:09:43.689 Why IQ? I don't know. I don't think things like 0:09:43.690 --> 0:09:48.190 that matter, to be honest. Like, I don't really care. 0:09:48.220 --> 0:09:52.959 I'm not really Interested? I don't know. I know a 0:09:52.990 --> 0:10:02.920 lot of smart, broke people, so. Tests like that have 0:10:02.920 --> 0:10:05.680 never really. I don't know, like, to me, the measurement 0:10:05.679 --> 0:10:10.270 of somebody's intelligence is actually what they create, not what 0:10:10.270 --> 0:10:13.090 they can do on some test. So I just put 0:10:13.090 --> 0:10:18.280 such little weight into tests like that. Think of how 0:10:18.280 --> 0:10:23.320 many people like my husband is a genius. Him on 0:10:23.350 --> 0:10:28.330 a S.A.T. test or an act test. Ridiculous. He would. 0:10:28.360 --> 0:10:32.890 He would score pretty terribly. Similarly, he'd probably do terrible 0:10:32.890 --> 0:10:37.059 at the bar exam. He knows more than most lawyers know. 0:10:37.510 --> 0:10:42.730 And so tests like that were. There's some sort of standardization, 0:10:42.730 --> 0:10:45.099 I don't know, maybe there are really smart, really successful 0:10:45.100 --> 0:10:47.800 people who also have high IQs. I just don't really 0:10:47.800 --> 0:10:49.750 think of it as something that I'm trying to measure 0:10:49.780 --> 0:10:52.719 or improve in my life. I'm trying to measure, improve 0:10:52.720 --> 0:10:56.770 my output, my productivity. That allows me to create an 0:10:56.770 --> 0:11:00.910 incredible life. And even if somebody gave me like, I 0:11:00.910 --> 0:11:01.929 don't even know how long it takes to take an 0:11:01.929 --> 0:11:05.050 IQ test, ten minutes, 30 minutes. But there are literally 0:11:05.050 --> 0:11:07.150 a million other things that I would rather do than 0:11:07.150 --> 0:11:11.020 take a test to measure that. It just seems like 0:11:11.050 --> 0:11:13.030 totally wasteful to me because I don't really know what 0:11:13.030 --> 0:11:22.120 the purpose is. How do you how to get my 0:11:22.120 --> 0:11:25.720 foot in the luxury market interior design when that life 0:11:25.720 --> 0:11:29.140 is so far from mine? Tactical tips on how to 0:11:29.170 --> 0:11:35.829 meet the right people. It's a good question. Uh, I 0:11:35.830 --> 0:11:39.640 don't think that your life has to be like your 0:11:39.640 --> 0:11:46.359 client's life, but your promotion does. Your promotion has to 0:11:46.360 --> 0:11:52.780 be targeted towards the luxury market. So if I were you, 0:11:52.809 --> 0:11:59.350 I would only be promoting first. First of all, follow 0:11:59.350 --> 0:12:05.920 brands who are luxury brands, not like designer, like Chanel, 0:12:05.950 --> 0:12:11.890 Gucci type brands, but the luxury interior design market. Look 0:12:11.920 --> 0:12:18.580 up on TikTok luxury design, see what they're posting and 0:12:18.580 --> 0:12:21.940 you can become a subject matter expert very quickly and 0:12:21.940 --> 0:12:25.630 establish yourself as a subject matter expert by associating yourself 0:12:25.630 --> 0:12:30.370 with their designs. You're giving critiques, you're giving reviews, you're highlighting, 0:12:30.370 --> 0:12:33.760 you're showcasing. You're saying what you would do differently. Just 0:12:33.760 --> 0:12:39.309 you entering the conversation is the starting point, and you 0:12:39.309 --> 0:12:42.880 enter the conversation in most cases before you actually have 0:12:42.880 --> 0:12:45.700 the results, to say that you could do this better, 0:12:45.730 --> 0:12:48.580 or you have done this better because you're not. You 0:12:48.580 --> 0:12:52.660 might not have a clientele yet, right? So I would 0:12:52.660 --> 0:12:56.260 enter into the conversation by being known as somebody who 0:12:56.260 --> 0:12:59.080 has an opinion on this. It's kind of similar to me. 0:12:59.350 --> 0:13:08.890 I'm super interested in. Beauty products, wellness products. Fashion. It's 0:13:08.890 --> 0:13:11.199 not really what our core business is, but I still 0:13:11.200 --> 0:13:13.329 comment on it, and I still share the pieces of 0:13:13.330 --> 0:13:17.140 it that I'm interested in. And the weirdest thing happens 0:13:17.140 --> 0:13:19.360 people who are in those spaces are interested in having 0:13:19.360 --> 0:13:22.960 a conversation with me. And so you just start associating 0:13:22.960 --> 0:13:27.070 yourself with the people who are doing incredible things in 0:13:27.070 --> 0:13:31.180 your space, which then gets you the recognition and the 0:13:31.179 --> 0:13:34.569 attention from clients, because they think of you as somebody 0:13:34.570 --> 0:13:36.760 who is already in that space, even though you haven't 0:13:36.760 --> 0:13:39.400 created the product yet, you've just been commenting, but you're 0:13:39.400 --> 0:13:41.800 now a part of the conversation. I mean, that's the 0:13:41.800 --> 0:13:45.550 power of social media, guys. It's like literally in a nutshell, 0:13:45.580 --> 0:13:48.460 the power of social media. You can just be whoever 0:13:48.460 --> 0:13:51.070 you want to be. Now, if you're not a legit 0:13:51.070 --> 0:13:54.880 designer and your design skills suck, this is how a 0:13:54.910 --> 0:13:59.770 lot of people get. Like kind of scammed online. Scammed 0:13:59.830 --> 0:14:03.040 is probably a harsh word, but where it's like people 0:14:03.040 --> 0:14:05.440 are like really faking it till they make it and 0:14:05.440 --> 0:14:07.240 they don't actually have the skills. So you have to 0:14:07.270 --> 0:14:13.900 also get the skills that are valuable in the interior 0:14:13.929 --> 0:14:16.270 design world, which I'd imagine is like actually being able 0:14:16.270 --> 0:14:21.010 to design spaces that people love. Uh, because what can 0:14:21.010 --> 0:14:23.260 happen is you can associate yourself with that space. 0:14:24.280 --> 0:14:30.940 This blush is really dark. Really pigmented. I just bought this. Wow. 0:14:31.870 --> 0:14:34.300 Uh, they can associate themselves, and then they really don't 0:14:34.300 --> 0:14:38.200 know what they're doing, so get the skills. 0:14:38.200 --> 0:14:39.970 But if you already have the skills.