S1: Welcome to Building Billions, the podcast for business owners who
S1: are getting things done and scaling fast. I've helped business
S1: owners create billions of dollars in value over the past decade,
S1: and now I'm here to share the strategies that actually work.
S1: This show is for the doers, the ones solving problems,
S1: making tough calls, and building real value. If you're ready
S1: for straight talk on what it takes to grow a
S1: massive business, you're in the right place. Let's get to work.
S2: On today's episode, I am doing a Q&A. I do
S2: these while I am putting on my makeup in the morning.
S2: I try to do this at least once a week.
S2: You can check it out live on Instagram, or you
S2: could watch the replay and actually see the masterful JK
S2: not masterful. Uh, the techniques of me putting on makeup on.
S2: Which is ridiculous because I don't really know what I'm doing,
S2: but I just love it. So I keep buying all
S2: the products, which is something that I actually talk about
S2: in this episode is how do you own who you are,
S2: what your interests are, while also being a badass in
S2: the workplace and being professional. And somebody asked me a
S2: question around this. So it was a fun Q&A this
S2: morning on this episode of Building Billions.
S3: We're gonna have a fun Wednesday today at Khan Ventures
S3: because we're celebrating Breast Cancer Awareness Month, bringing awareness to
S3: Breast Cancer Awareness Month. So today we wear pink. I
S3: thought it was kind of fitting. On Wednesday we wear pink,
S3: if you know, you know, um, but we'd love to
S3: do Q&A while I get ready. I'm gonna try to
S3: get ready fairly quickly because I'm already a little bit behind.
S3: I don't know how this happened this morning. Does this
S3: happen to you guys?
UU: Just like behind. Gotta get all the things happening. Good morning. Hello. Hello.
S3: I'm so excited. Guys. We have our nine figure boardroom
S3: event this week. It's where we bring in business owners
S3: who've created nine figure businesses. And it's going to be awesome.
S3: So we have a lot of prep that's happening. And
S3: just good stuff. Good important stuff. Uh, yes. So drop
S3: your questions. You could ask me people questions. Leadership questions,
S3: mindset questions. Uh, also, if you're in Scottsdale or you
S3: just want your life to get changed, you should come
S3: to nine, figure boardroom, go to nine figure or I'm sorry,
S3: ten x no carnal ventures.com/boardroom. Jeez, Louise. Words are hard
S3: this morning. Um, how do you get yourself hyped up
S3: to do content? Grant Cardone taught me this. He has
S3: a phenomenal saying. Hussein is creativity follows commitment. So if
S3: you are committed to going live, your creativity, your energy,
S3: your enthusiasm has to follow it. It's not you get
S3: creative first it's you get committed first and then you
S3: come up with the creativity. So for me, if I'm
S3: committed to at least going live once a week, then
S3: I don't really have a choice but to get creative
S3: on what I'm going to say. I'm not going to do.
S3: It just so happens that it's really easy for me
S3: to do my makeup while talking about business, leadership, all
S3: the things. So that's how I get myself. I wouldn't
S3: even say I get hyped, to be honest. I'm kind
S3: of like this all the time. I don't really have
S3: maybe like once a month I might have like a
S3: down moment, but for the most part I'm always this energetic.
S3: I just have other shit I need to get done.
S3: But great question. Did ten x 363 years ago as
S3: a solopreneur. I love our ten x 360 program. It
S3: is Probably one of my favorite programs, probably my favorite program,
S3: because it just so helpful for business owners who have
S3: at least done $1 million of revenue to actually understand
S3: what's holding their business back. And so many people just
S3: don't even know. They don't know what they don't know.
S3: So they're stuck and they think that they're stuck for
S3: some other reason outside of just like a technical thing
S3: that needs to be tweaked and fixed. So our Ten-x
S3: 360 program, we do. We just finished on this last week.
S3: We have one coming up in three weeks from now. Uh.
S3: Game changing. Totally game changing. Uh, how do you deal
S3: with someone not pulling weight on the team? You're honest
S3: with them. You're very honest with them saying this is
S3: what my expectation is. This is the training that I've
S3: given you in order for you to fulfill this expectation.
S3: Do you fully understand the expectation? Do you have any questions?
S3: If they don't have any questions and they're still not
S3: doing what you need them to do, you have to
S3: find somebody who is willing to do what you need
S3: to get done in your business. I find that most
S3: of the time, what I just said isn't actually happening
S3: in the business. Somebody isn't pulling their weight because the
S3: expectations were never clearly set. There was no measurement. There
S3: was just like a lack of accountability in general in
S3: the business. And when there's a lack of accountability, it
S3: seems like it's the employees fault. But I have a
S3: feeling that if that person was dropped into my business
S3: where there was a proper onboarding plan, where we interviewed
S3: them and made it clear to them what the expectation was,
S3: and we had them send us end of day recaps
S3: all throughout their onboarding to ensure that they were actually
S3: understanding what they were supposed to be doing, and asking
S3: questions like, if all of those pieces were happening and
S3: then they weren't pulling their weight. It's a really.
S4: Easy.
S3: Fix, because we know that it's high probability that it's them,
S3: not us. Now, I'm not going to pretend like we
S3: don't sometimes make mistakes because we of course we do.
S3: But we do so much training up front. We had
S3: such clear expectations up front that the likelihood of it
S3: being a training issue on our end today is just
S3: a lot lower. And then I don't sit back and
S3: ask myself questions like, why are they not pulling their weight?
S3: I know why they're not pulling their weight either. I
S3: didn't do my job in explaining what the expectation was.
S3: And then I have to reset it with them. Or
S3: they're just aren't. They just aren't willing to do the
S3: job in what's required. In which case I have to
S3: find somebody who is, because I can't let the team
S3: be negatively impacted by the fact that somebody isn't pulling
S3: their weight. It's very demoralizing for a high performing team.
S3: Trying to do this as fast as possible. And like
S3: even doing steps out of order. Uh. Best advice for
S3: an online course startup? Obsess on the results of your
S3: existing customers. Like obsess. Go above and beyond. Understand their
S3: biggest pain points. Do whatever it takes to help them
S3: achieve results so that you really ensure that you understand
S3: what their problems are, and then can use them as
S3: testimonials to bring in new people. You will learn so
S3: much from your first set of clients, and instead of
S3: focusing on your next set of clients when you're in
S3: startup mode, you obsess on the customer journey when you're
S3: in I'm sorry the other way around. Obsess on the
S3: always obsess over the customer first and foremost. But especially
S3: when you're in startup mode, you have to really understand
S3: where your product is working and where it's just totally
S3: not serving the customer. As business owners, we come up
S3: with these wild ideas sometimes about what we think the
S3: customer might want. And in reality, they don't actually want it.
S3: And you don't know that unless you're so in tune
S3: and in sync with them. I would not focus on
S3: building scalable systems and processes when you're just starting. The
S3: focus should entirely be on obsessing on the customer to
S3: get them results, to understand what they really need, what
S3: they really want. And then from there you can build
S3: systems and scale around it. But that's not the focus
S3: in the startup mode. Focus absolutely has to be obsessing
S3: on the client and obsessing on their results. I just
S3: bought this new product, this rare beauty product, and my
S3: makeup artist use it, and she's like, so she uses
S3: it so well.
UU: This is like, oh fuck, I keep doing this. Oh, wait. No.
UU: That's right. Uh.
S3: Is this right?
UU: So, uh, she does it so well.
S3: And like I say, when I do it. Um, finding
S3: motivated people, team players is also helping them strengthen their
S3: skills and training support.
UU: Couldn't agree more.
S3: What's your IQ? I have no idea. Uh, I'm trying
S3: to find a good question. Pop in a great question, guys. Uh.
S3: Why IQ? I don't know. I don't think things like
S3: that matter, to be honest. Like, I don't really care.
S3: I'm not really Interested? I don't know. I know a
S3: lot of smart, broke people, so. Tests like that have
S3: never really. I don't know, like, to me, the measurement
S3: of somebody's intelligence is actually what they create, not what
S3: they can do on some test. So I just put
S3: such little weight into tests like that. Think of how
S3: many people like my husband is a genius. Him on
S3: a S.A.T. test or an act test. Ridiculous. He would.
S3: He would score pretty terribly. Similarly, he'd probably do terrible
S3: at the bar exam. He knows more than most lawyers know.
S3: And so tests like that were. There's some sort of standardization,
S3: I don't know, maybe there are really smart, really successful
S3: people who also have high IQs. I just don't really
S3: think of it as something that I'm trying to measure
S3: or improve in my life. I'm trying to measure, improve
S3: my output, my productivity. That allows me to create an
S3: incredible life. And even if somebody gave me like, I
S3: don't even know how long it takes to take an
S3: IQ test, ten minutes, 30 minutes. But there are literally
S3: a million other things that I would rather do than
S3: take a test to measure that. It just seems like
S3: totally wasteful to me because I don't really know what
S3: the purpose is. How do you how to get my
S3: foot in the luxury market interior design when that life
S3: is so far from mine? Tactical tips on how to
S3: meet the right people. It's a good question. Uh, I
S3: don't think that your life has to be like your
S3: client's life, but your promotion does. Your promotion has to
S3: be targeted towards the luxury market. So if I were you,
S3: I would only be promoting first. First of all, follow
S3: brands who are luxury brands, not like designer, like Chanel,
S3: Gucci type brands, but the luxury interior design market. Look
S3: up on TikTok luxury design, see what they're posting and
S3: you can become a subject matter expert very quickly and
S3: establish yourself as a subject matter expert by associating yourself
S3: with their designs. You're giving critiques, you're giving reviews, you're highlighting,
S3: you're showcasing. You're saying what you would do differently. Just
S3: you entering the conversation is the starting point, and you
S3: enter the conversation in most cases before you actually have
S3: the results, to say that you could do this better,
S3: or you have done this better because you're not. You
S3: might not have a clientele yet, right? So I would
S3: enter into the conversation by being known as somebody who
S3: has an opinion on this. It's kind of similar to me.
S3: I'm super interested in. Beauty products, wellness products. Fashion. It's
S3: not really what our core business is, but I still
S3: comment on it, and I still share the pieces of
S3: it that I'm interested in. And the weirdest thing happens
S3: people who are in those spaces are interested in having
S3: a conversation with me. And so you just start associating
S3: yourself with the people who are doing incredible things in
S3: your space, which then gets you the recognition and the
S3: attention from clients, because they think of you as somebody
S3: who is already in that space, even though you haven't
S3: created the product yet, you've just been commenting, but you're
S3: now a part of the conversation. I mean, that's the
S3: power of social media, guys. It's like literally in a nutshell,
S3: the power of social media. You can just be whoever
S3: you want to be. Now, if you're not a legit
S3: designer and your design skills suck, this is how a
S3: lot of people get. Like kind of scammed online. Scammed
S3: is probably a harsh word, but where it's like people
S3: are like really faking it till they make it and
S3: they don't actually have the skills. So you have to
S3: also get the skills that are valuable in the interior
S3: design world, which I'd imagine is like actually being able
S3: to design spaces that people love. Uh, because what can
S3: happen is you can associate yourself with that space.
UU: This blush is really dark. Really pigmented. I just bought this. Wow.
S3: Uh, they can associate themselves, and then they really don't
S3: know what they're doing, so get the skills.
UU: But if you already have the skills.