WEBVTT - EP 165 | Marketing Masterclass 0:00:00.200 --> 0:00:03.380 Welcome to Building Billions, the podcast for business owners who 0:00:03.380 --> 0:00:06.950 are getting things done and scaling fast. I've helped business 0:00:06.950 --> 0:00:10.340 owners create billions of dollars in value over the past decade, 0:00:10.340 --> 0:00:13.580 and now I'm here to share the strategies that actually work. 0:00:13.610 --> 0:00:16.880 This show is for the doers, the ones solving problems, 0:00:16.880 --> 0:00:20.630 making tough calls, and building real value. If you're ready 0:00:20.630 --> 0:00:22.430 for straight talk on what it takes to grow a 0:00:22.430 --> 0:00:26.000 massive business, you're in the right place. Let's get to work. 0:00:27.920 --> 0:00:30.770 These are the six marketing strategies that help my business 0:00:30.800 --> 0:00:35.029 go from a start up to generating $500 million in 0:00:35.030 --> 0:00:37.879 five years. And some of these strategies I learned from 0:00:37.880 --> 0:00:40.640 partnering with the best of the best in the business 0:00:40.640 --> 0:00:42.920 and others. I learned straight up the hard way by 0:00:42.950 --> 0:00:46.580 making so many mistakes. Ideally, you don't make the same 0:00:46.580 --> 0:00:48.710 mistakes that I did. So here are the six steps 0:00:48.710 --> 0:00:52.070 that you can implement today in your own marketing. Welcome 0:00:52.070 --> 0:00:56.810 to my marketing masterclass. Business owners. The first strategy is 0:00:56.810 --> 0:00:59.790 for you if you're disappointed in your marketing. The problem 0:00:59.790 --> 0:01:02.940 is not everyone else. It is your vision. Your marketing 0:01:02.940 --> 0:01:06.000 will always fail if you can't articulate your why. I 0:01:06.000 --> 0:01:08.250 cannot tell you how many business owners I've worked with 0:01:08.280 --> 0:01:11.460 who complain about their leads. They don't have enough leads. 0:01:11.459 --> 0:01:13.560 Just give me more leads. All I want is leads. 0:01:13.560 --> 0:01:15.180 My business would grow. And then I asked them the 0:01:15.180 --> 0:01:17.730 follow up question where do you get your leads? When 0:01:17.730 --> 0:01:19.500 is the last time that you looked at the process 0:01:19.500 --> 0:01:21.780 that a lead goes through in order to actually become 0:01:21.780 --> 0:01:24.630 a customer? And they're like, oh, my marketing agency handles 0:01:24.630 --> 0:01:27.840 this for me. Okay, great. How is your marketing agency 0:01:27.840 --> 0:01:32.040 supposed to handle something that you yourself can't articulate? You 0:01:32.040 --> 0:01:34.649 will never find a marketing agency who is able to 0:01:34.680 --> 0:01:38.160 better articulate your business and where you are taking your 0:01:38.160 --> 0:01:41.850 business than you. So don't just abdicate this. No one 0:01:41.850 --> 0:01:45.000 can read your mind. It is not the marketing agency's business. 0:01:45.000 --> 0:01:48.900 The marketing agency business is their business. Your business is 0:01:48.900 --> 0:01:52.350 being clear on your vision who your customer is and 0:01:52.380 --> 0:01:56.040 obsessing on that process. If you aren't looking at your 0:01:56.040 --> 0:01:58.460 ads or where your lead flow is coming from. Of 0:01:58.460 --> 0:02:01.160 course you're going to struggle marketing. The cool thing about 0:02:01.160 --> 0:02:05.059 marketing is it's learnable, meaning you can learn it. It 0:02:05.060 --> 0:02:08.870 does not take some special, really smart, influential person in 0:02:08.870 --> 0:02:12.500 order to understand marketing. You as a business owner can 0:02:12.500 --> 0:02:15.680 and should learn about your marketing journey. Now, do you 0:02:15.680 --> 0:02:18.440 have to know every single piece? No. But where you 0:02:18.440 --> 0:02:22.130 get your leads from and actually looking at the ad, 0:02:22.160 --> 0:02:25.339 looking at the copy and saying, is this in alignment 0:02:25.340 --> 0:02:29.120 with me, my brand and my product? Does this speak 0:02:29.120 --> 0:02:32.389 to why I started this business, how this can help people? 0:02:32.389 --> 0:02:35.149 And if you don't feel that it does, then that's 0:02:35.150 --> 0:02:39.200 your job to ultimately govern, shepherd and be responsible for. 0:02:39.200 --> 0:02:43.220 But your responsibility truly is articulating that, being so clear 0:02:43.220 --> 0:02:45.590 about it so that other people can take your vision 0:02:45.590 --> 0:02:48.770 and bring it to life. And then you say either, yes, 0:02:48.770 --> 0:02:51.650 this works, let's go to market with this, or no, 0:02:51.650 --> 0:02:54.500 this doesn't work. We have to make changes because this 0:02:54.500 --> 0:02:56.760 isn't in alignment with who I am, what my product is, 0:02:56.790 --> 0:02:58.590 and who I'm ultimately trying to serve, and how I'm 0:02:58.620 --> 0:03:01.980 trying to transform their lives. Never forget that you and 0:03:01.980 --> 0:03:05.490 the product is the brand. You are the brand. If 0:03:05.520 --> 0:03:07.380 you don't have control of the brand, if you don't 0:03:07.380 --> 0:03:09.450 have a vision into the brand, if you are so 0:03:09.450 --> 0:03:12.660 able to articulate your vision for this brand, your business 0:03:12.690 --> 0:03:14.430 is going to struggle. Your marketing is going to struggle 0:03:14.460 --> 0:03:16.620 because you're always going to put it on somebody else. 0:03:16.620 --> 0:03:19.320 And whenever you put something on somebody else, it is 0:03:19.320 --> 0:03:24.150 destined to fail because you're abdicating responsibility. You're saying, hey, 0:03:24.150 --> 0:03:27.480 it's Bob XYZ Marketing Agency's responsibility, and how come they're 0:03:27.510 --> 0:03:29.490 bringing me these? And I can't believe they're not able 0:03:29.490 --> 0:03:31.440 to do their job, and then you just churn and 0:03:31.440 --> 0:03:34.500 churn and churn all of your marketing hires. Well, hold 0:03:34.500 --> 0:03:37.590 the freaking phone. Let's take some responsibility for our businesses 0:03:37.590 --> 0:03:39.330 and the brand that we are trying to create. If 0:03:39.330 --> 0:03:42.120 you are having this experience, I promise you it is 0:03:42.120 --> 0:03:45.180 not them. It is you. And the beautiful part about 0:03:45.180 --> 0:03:47.130 the problem being you is you can fix that. It 0:03:47.130 --> 0:03:49.260 is not somebody else that needs to change, it is 0:03:49.260 --> 0:03:51.119 you that needs to change. So how do you change? 0:03:51.120 --> 0:03:55.030 You get really clear on who you're serving, what their 0:03:55.030 --> 0:03:57.370 needs are, and why they should care about your product 0:03:57.370 --> 0:03:59.800 and how it's a solution to their problems. And once 0:03:59.800 --> 0:04:02.650 you've clarified who your customer is, what your vision for 0:04:02.650 --> 0:04:06.369 your business is, the ideal target and the ideal result 0:04:06.370 --> 0:04:09.070 that your customer experiences, they're working with you. Of course, 0:04:09.070 --> 0:04:10.990 you can work with an agency. Of course you can 0:04:10.990 --> 0:04:13.390 hire an inside marketing person to help you bring that 0:04:13.390 --> 0:04:16.390 vision to life. Let's do a little bit of self-reflection 0:04:16.390 --> 0:04:19.810 for strategy. Number two, you are being selfish if you 0:04:19.810 --> 0:04:22.989 are not marketing your business every single day. So look 0:04:22.990 --> 0:04:25.659 back on your calendar and see when is the last 0:04:25.660 --> 0:04:29.260 time that I spent the majority of my day marketing 0:04:29.260 --> 0:04:33.310 and promoting my business? Because as a CEO, 80% of 0:04:33.310 --> 0:04:36.219 your time should be focused on one thing, which is 0:04:36.220 --> 0:04:40.210 new revenue, which means new customer acquisition. It is very 0:04:40.210 --> 0:04:43.029 difficult to grow and scale a business if the person 0:04:43.029 --> 0:04:46.210 who is responsible for growing and scaling it isn't actually 0:04:46.210 --> 0:04:49.719 paying attention to what creates growth. And as you look 0:04:49.750 --> 0:04:52.529 at a set of financials, you'll notice that a very 0:04:52.529 --> 0:04:56.700 small portion of a financial statement actually has revenue and 0:04:56.700 --> 0:05:01.320 income producing activities. And so much of it has expenses 0:05:01.320 --> 0:05:03.690 and all of the stuff that's required in order to 0:05:03.720 --> 0:05:05.669 fulfill on that revenue. But that doesn't mean that you're 0:05:05.670 --> 0:05:08.430 supposed to spend the majority of your time on those things. 0:05:08.430 --> 0:05:10.950 You're actually, as a CEO, supposed to spend the majority 0:05:10.950 --> 0:05:13.830 of your time making your leads warm. How do you 0:05:13.830 --> 0:05:17.400 get so known in your market that people just do 0:05:17.400 --> 0:05:20.219 business with you, because you have outplayed everybody else in 0:05:20.220 --> 0:05:23.670 your market, on your ability to market and be top 0:05:23.670 --> 0:05:25.980 of mind to your consumer. Do not fall in this 0:05:25.980 --> 0:05:28.980 trap that I find so many business owners fall into, 0:05:29.010 --> 0:05:32.640 which is spending all of their time on the service 0:05:32.640 --> 0:05:36.060 and the operation of their organization. You can hire people 0:05:36.060 --> 0:05:39.029 to do that once you figure out the marketing side, 0:05:39.029 --> 0:05:41.580 but if you never figure out the marketing side, you 0:05:41.580 --> 0:05:43.560 will never be able to hire people to help you 0:05:43.560 --> 0:05:47.310 on the operations. And the sounds counterintuitive. It sounds backwards, 0:05:47.310 --> 0:05:50.260 which is why most people actually get stuck not growing 0:05:50.290 --> 0:05:53.529 their business, not creating more revenue because it is counterintuitive. 0:05:53.529 --> 0:05:55.870 But if you focus the majority on the growth, the 0:05:55.870 --> 0:05:58.719 majority on new customer acquisition, and then you are able 0:05:58.720 --> 0:06:01.570 to pay somebody for customer retention, pay them well for 0:06:01.570 --> 0:06:04.599 customer retention, you can have a thriving business because it 0:06:04.600 --> 0:06:06.640 is harder to get the skillset of being a great 0:06:06.640 --> 0:06:09.640 marketer than it is an operator. And I can tell 0:06:09.640 --> 0:06:12.190 you this because I have interviewed thousands of people. I 0:06:12.220 --> 0:06:15.549 have helped businesses find these exact roles inside their organizations. 0:06:15.550 --> 0:06:18.190 Learning how to market and position a business is a 0:06:18.190 --> 0:06:21.250 much more difficult skill set to find, but once you 0:06:21.279 --> 0:06:24.520 yourself acquire it, you're no longer dependent upon other people 0:06:24.520 --> 0:06:27.970 to get this for you, because you understand intuitively what 0:06:27.970 --> 0:06:30.370 it takes to grow your business. It's how you position 0:06:30.370 --> 0:06:33.130 your brand. It's how you talk to those customers. So 0:06:33.130 --> 0:06:35.349 I would recommend you pull out your calendar and you 0:06:35.350 --> 0:06:39.580 start x-ing out areas that are totally focused on fulfillment, 0:06:39.580 --> 0:06:43.960 and you replace that time with revenue generating activities, with 0:06:43.960 --> 0:06:47.750 marketing and promoting your business every single day. There's really 0:06:47.750 --> 0:06:50.120 only a handful of ways to truly increase your revenue. 0:06:50.150 --> 0:06:53.180 You can acquire more customers, which is what we're talking about. 0:06:53.180 --> 0:06:56.540 You can raise your prices, which I do recommend you 0:06:56.540 --> 0:07:00.710 do increase your profit margin, or you can retain your 0:07:00.710 --> 0:07:03.710 existing customers. And in a properly functioning business, you do 0:07:03.710 --> 0:07:06.739 all of those things. But the main growth has to 0:07:06.740 --> 0:07:09.620 come from the acquisition of new customers. If you do 0:07:09.620 --> 0:07:13.400 not learn this very valuable skill set, it will be 0:07:13.400 --> 0:07:15.830 impossible for you to create the business that you want. 0:07:15.860 --> 0:07:21.020 Solving operational problems is for other people in your business. Yes. 0:07:21.020 --> 0:07:23.120 Do you have to be involved? Yes. Do you have 0:07:23.120 --> 0:07:26.900 to understand your customer? Of course. But your primary function 0:07:26.900 --> 0:07:30.320 should be the acquisition of new customers, making your leads 0:07:30.320 --> 0:07:34.580 so warm. And you understand that a marketing first CEO 0:07:34.580 --> 0:07:38.750 versus an operations first CEO is a much more valuable 0:07:38.750 --> 0:07:42.500 skillset and will ultimately lead you to greater growth. Instead 0:07:42.500 --> 0:07:45.500 of you assuming you are always going to find some 0:07:45.550 --> 0:07:47.650 marketer who's going to be able to help you. I'm 0:07:47.650 --> 0:07:50.140 ripping the frickin Band-Aid off for you. Now, learn this 0:07:50.140 --> 0:07:54.070 skill set, and you will never be dependent on somebody else. 0:07:54.070 --> 0:07:58.960 Some agency, some marketer, to solve this mystical, magical thing 0:07:58.960 --> 0:08:01.360 that needs to be solved in your business to grow. 0:08:01.390 --> 0:08:04.870 So now that we've taken accountability, a strategy, number three 0:08:04.870 --> 0:08:08.800 is to take advantage of the best free marketing tool 0:08:08.800 --> 0:08:12.580 that exists in the world, social media. If your brand 0:08:12.610 --> 0:08:16.000 isn't on social media, you are leaving money on the table. 0:08:16.000 --> 0:08:19.090 You're quite literally saying, I don't want to participate in 0:08:19.090 --> 0:08:22.210 this once in a lifetime opportunity, a once in a generation, 0:08:22.240 --> 0:08:26.980 a once in a human being opportunity, which is the 0:08:26.980 --> 0:08:29.890 fact that we live in a time where you can 0:08:29.890 --> 0:08:33.280 promote your business to anyone in the world who has 0:08:33.280 --> 0:08:35.980 a device that looks like this, and they're able to 0:08:35.980 --> 0:08:38.110 see it for free. In this day and age that 0:08:38.110 --> 0:08:42.280 we live in, where we have interest based algorithms. If 0:08:42.309 --> 0:08:45.590 you are interested in hair haircare. If you're interested in 0:08:45.590 --> 0:08:49.460 pest control or you like watching pimple popping videos, you 0:08:49.460 --> 0:08:53.000 can actually find other people who like those things too. 0:08:53.000 --> 0:08:56.780 And you can build businesses around interest space. It is 0:08:56.780 --> 0:08:59.870 not you having the biggest following. It is not you 0:08:59.870 --> 0:09:03.439 paying thousands, if not millions of dollars on the most 0:09:03.440 --> 0:09:06.650 incredible ad campaigns that are only controlled by a handful 0:09:06.650 --> 0:09:10.339 of people. If you create fantastic content about your product, 0:09:10.370 --> 0:09:13.100 your service, your solution, and you are able to tell 0:09:13.100 --> 0:09:15.620 that story to your target customer, and you're able to 0:09:15.650 --> 0:09:17.930 pique their interest in how you can be a solution 0:09:17.929 --> 0:09:21.170 to their problem, you have unlimited access, and this has 0:09:21.170 --> 0:09:23.780 never before happened in the world that we live in. 0:09:23.780 --> 0:09:26.120 So if you're not on social media and you are 0:09:26.120 --> 0:09:28.760 not using social media as a way to promote your business, 0:09:28.760 --> 0:09:31.340 to market your business, you are quite literally just saying, 0:09:31.340 --> 0:09:33.320 I'm going to try to figure this out on my own. 0:09:33.320 --> 0:09:36.050 I'm gonna forget that all of this stuff is happening. 0:09:36.050 --> 0:09:37.609 I'm going to put my blinders on, I'm going to 0:09:37.610 --> 0:09:38.929 live in a hole, and I'm going to do this 0:09:38.929 --> 0:09:41.630 the hard way. Because the easiest way to market your 0:09:41.670 --> 0:09:44.850 business today to get the ideal customer that you want. 0:09:44.880 --> 0:09:48.809 Is through using social media. And 77% of consumers prefer 0:09:48.840 --> 0:09:51.959 shopping with brands that they already follow on social media. 0:09:51.990 --> 0:09:54.300 Think about the last time you bought something. I have 0:09:54.300 --> 0:09:56.070 a feeling that if you go back and open up 0:09:56.070 --> 0:09:58.439 your credit card transactions, you're going to find that your 0:09:58.440 --> 0:10:01.380 most recent purchases have had everything to do with the 0:10:01.380 --> 0:10:04.170 people that you follow on social media with the recommendations 0:10:04.170 --> 0:10:06.270 that they make, maybe with the brands who served you 0:10:06.270 --> 0:10:09.300 in an ad. This is not going away. In fact, 0:10:09.300 --> 0:10:11.280 I actually just had to pause the recording of this 0:10:11.280 --> 0:10:15.210 video because I am very interested in ordering the road 0:10:15.210 --> 0:10:19.020 lip treatment. That is a special edition holiday drop that 0:10:19.020 --> 0:10:21.059 I literally just had to say, like, wait a second, 0:10:21.059 --> 0:10:22.530 it just came out, so I need to go do this. 0:10:22.559 --> 0:10:25.290 Why am I buying that? Because I was influenced via 0:10:25.320 --> 0:10:27.570 social media. So if I'm trying to think, how am 0:10:27.570 --> 0:10:29.579 I going to market my business if I am not 0:10:29.580 --> 0:10:33.449 already leveraging social media, where I know where 77% of 0:10:33.450 --> 0:10:38.100 consumers prefer to shop, then you're missing the greatest opportunity 0:10:38.100 --> 0:10:41.479 as a business owner, as a marketer to hop into 0:10:41.510 --> 0:10:44.960 something that starts for free. You have to lean into 0:10:44.960 --> 0:10:48.110 this because they are free, they are available to you. 0:10:48.110 --> 0:10:50.420 And the only difference between people who figure it out 0:10:50.420 --> 0:10:53.240 and people who don't are the people who just decide, 0:10:53.270 --> 0:10:55.250 I'll figure this out. You see, I work with so 0:10:55.250 --> 0:10:58.010 many small business owners and most do not have the 0:10:58.010 --> 0:11:00.590 bandwidth to be on every single platform, and I wouldn't 0:11:00.590 --> 0:11:05.000 recommend that you start with every platform. There's Twitter aka X, 0:11:05.030 --> 0:11:11.090 there's LinkedIn, Facebook, Instagram, YouTube, TikTok, all the options. What 0:11:11.090 --> 0:11:14.660 I recommend you do is you find the platform, the 0:11:14.660 --> 0:11:18.590 one platform that you know your target customer predominantly uses. 0:11:18.590 --> 0:11:22.250 In all likelihood, this is going to be YouTube or 0:11:22.250 --> 0:11:25.400 it is going to be Instagram. Now, if you happen 0:11:25.400 --> 0:11:29.120 to serve a younger demographic, I would recommend TikTok because 0:11:29.150 --> 0:11:32.179 TikTok is phenomenal for a younger demographic and it is 0:11:32.179 --> 0:11:35.150 continuing to get older and older as the months go on. 0:11:35.150 --> 0:11:38.339 But do your research on who your customer is and 0:11:38.340 --> 0:11:41.220 where they spend their time across the social media landscape, 0:11:41.220 --> 0:11:45.330 and pick one platform on that platform, you have to 0:11:45.330 --> 0:11:47.550 learn how to use it. You should be a master 0:11:47.550 --> 0:11:50.370 if you choose Instagram, you are the person who no 0:11:50.370 --> 0:11:53.670 longer says, oh, I don't know how to use this platform. Oh, 0:11:53.700 --> 0:11:56.640 I have no idea how to edit or how to 0:11:56.670 --> 0:11:59.880 use the little stickers. Freaking figure it out. It is 0:11:59.880 --> 0:12:02.220 not that hard to learn as I mentioned. What did 0:12:02.220 --> 0:12:05.069 I say before I said it is learnable. You have 0:12:05.070 --> 0:12:07.229 the ability to learn it and it is not just 0:12:07.230 --> 0:12:09.960 for young people, it is for every single age you 0:12:09.960 --> 0:12:12.420 can learn it. You have to go in with that belief. 0:12:12.450 --> 0:12:15.810 You can and you will learn it. So once you 0:12:15.809 --> 0:12:19.770 pick the platform, make a commitment for the next 90 days, 0:12:19.770 --> 0:12:22.650 you are going to spend at least 90 minutes a 0:12:22.650 --> 0:12:26.069 day creating content for that platform. That's going to be 0:12:26.070 --> 0:12:29.220 your commitment 90 days, 90 minutes a day. You are 0:12:29.220 --> 0:12:31.920 going to create content because that is the only way 0:12:31.920 --> 0:12:34.080 that you actually learn these platforms. You do not learn 0:12:34.080 --> 0:12:37.030 it through reading a book. There's no book, unfortunately. I 0:12:37.030 --> 0:12:39.580 wish there was. But there isn't a book because things 0:12:39.580 --> 0:12:42.459 change so frequently, and the way that you understand the 0:12:42.460 --> 0:12:46.360 zeitgeist behind these platforms is you use them and all 0:12:46.360 --> 0:12:48.340 of a sudden, I promise you, if you do this 0:12:48.340 --> 0:12:51.790 for 90 days, where you create consistent content for 90 minutes, 0:12:51.790 --> 0:12:54.550 ideally that's three videos. You will start to understand how 0:12:54.550 --> 0:12:56.620 to use the platform, and once you hit that 90 0:12:56.650 --> 0:13:00.580 day mark, then you can start running ads on that platform. 0:13:00.580 --> 0:13:02.980 But you might not even have to use ads because 0:13:02.980 --> 0:13:07.630 you could create content, also known as organic content that 0:13:07.630 --> 0:13:11.260 performs well, that talks to the pain point of your customers, 0:13:11.260 --> 0:13:14.470 where you build a conversation and a community around your 0:13:14.470 --> 0:13:16.990 product and your service to where you can push ads 0:13:16.990 --> 0:13:20.380 way down the road. And there are countless examples of 0:13:20.380 --> 0:13:22.809 people who are doing this across all the social media 0:13:22.809 --> 0:13:26.350 platforms right now. One of my favorite is Strawberry Milk Mob. 0:13:26.350 --> 0:13:29.290 She is hilarious. She is awesome. She's on TikTok, she 0:13:29.290 --> 0:13:32.679 sells swimsuits, and she's created a seven figure plus business 0:13:32.679 --> 0:13:37.170 selling swimsuits online all through organic content. If we're sticking 0:13:37.170 --> 0:13:39.209 on the girly side of things. I also think of 0:13:39.210 --> 0:13:43.709 Odd Muse, who went from a startup in 2019 to 0:13:43.740 --> 0:13:46.710 having over $15 million in sales all through sharing the 0:13:46.710 --> 0:13:49.410 brand story in a very organic way from a founder's 0:13:49.410 --> 0:13:51.449 point of view. There are so many examples of people 0:13:51.450 --> 0:13:53.940 who are doing this, and they are doing it successfully, 0:13:53.940 --> 0:13:56.460 and it starts with their commitment. So that's what I'm 0:13:56.460 --> 0:13:59.520 asking of you. Commitment for 90 days. If you want 0:13:59.550 --> 0:14:02.880 to be a marketer, I promise you in 90 days 0:14:02.880 --> 0:14:05.220 from now, if you spend 90 minutes a day for 0:14:05.250 --> 0:14:08.790 90 days, you will change your perspective on how to 0:14:08.820 --> 0:14:10.860 use social media and you will walk into a room 0:14:10.890 --> 0:14:13.350 being really confident. And people will ask you, oh, how 0:14:13.350 --> 0:14:15.120 do you record those videos? How do you do that? Oh, 0:14:15.120 --> 0:14:17.850 it's so confusing. Guess what? I know how to do this. 0:14:17.850 --> 0:14:20.280 I know how to answer your questions and I make 0:14:20.310 --> 0:14:22.770 a shit ton of money doing it, which is the 0:14:22.770 --> 0:14:24.359 best of all worlds. We do not just want to 0:14:24.360 --> 0:14:28.530 be influencers around here. We want marketing that makes money. Now, 0:14:28.530 --> 0:14:32.100 this fourth strategy can save you years of mistakes because 0:14:32.130 --> 0:14:35.620 quite honestly, why spend all of your time begging your 0:14:35.620 --> 0:14:39.790 audience to buy from you when you can collaborate instead? 0:14:39.790 --> 0:14:42.940 This is the fastest way to grow your brand and 0:14:42.940 --> 0:14:48.970 to market well. You see, collaboration is the new currency. 0:14:48.970 --> 0:14:51.190 This is exactly how we started Cartel Ventures. We knew 0:14:51.220 --> 0:14:52.780 that we had a skill set, and that if we 0:14:52.780 --> 0:14:55.330 partnered with somebody who already had a large audience, that 0:14:55.330 --> 0:14:58.420 we could just multiply the success and make it go faster. 0:14:58.420 --> 0:15:00.370 So this is why we partnered with Grant and Elena Cardone, 0:15:00.370 --> 0:15:03.640 because we recognize that they had an audience. They had 0:15:03.640 --> 0:15:07.360 a group of people who loved them, who trusted their 0:15:07.360 --> 0:15:10.390 brand and who we could be additive to. And so 0:15:10.420 --> 0:15:12.790 instead of us doing this the hard way, creating a 0:15:12.790 --> 0:15:16.060 brand from scratch, we leveraged the brand that they had 0:15:16.060 --> 0:15:19.300 that already existed to provide products and services that they 0:15:19.300 --> 0:15:22.870 didn't already have, to be able to come to the marketplace, 0:15:22.870 --> 0:15:25.720 to their audience and say, hey, here is an extension 0:15:25.720 --> 0:15:28.360 on what you already know from ten X. You might 0:15:28.360 --> 0:15:31.160 be in their sales programs. You might have learned marketing 0:15:31.160 --> 0:15:33.110 from them, or you might be investing in real estate 0:15:33.110 --> 0:15:36.380 with them. That's awesome. But wait, there's more. Now there 0:15:36.380 --> 0:15:39.080 is business consulting. There is private equity. There is additional 0:15:39.080 --> 0:15:43.250 education and all sorts of programs around people, operations, finance, 0:15:43.250 --> 0:15:45.740 everything that a small business owner needs. We are now 0:15:45.740 --> 0:15:48.890 able to add on to the existing tax business. And 0:15:48.890 --> 0:15:50.660 so when we did this and we brought this idea 0:15:50.660 --> 0:15:53.450 to Grant and Allen in 2019, they opened up their 0:15:53.450 --> 0:15:57.560 audience to us. And this kickstarted our success. Because you 0:15:57.560 --> 0:16:01.070 don't have to do this alone. You can collaborate with 0:16:01.070 --> 0:16:04.730 people in your area, in your industry, somebody who is 0:16:04.730 --> 0:16:07.490 doing something that's similar, who already has an audience, where 0:16:07.490 --> 0:16:10.070 you can say, hey, this is my track record. This 0:16:10.070 --> 0:16:12.650 is why I'm already successful doing what I do. What 0:16:12.650 --> 0:16:14.570 if we did this together? This is what's in it 0:16:14.570 --> 0:16:17.239 for you, and we can do it so much faster. 0:16:17.240 --> 0:16:20.900 This will save you years off of figuring it out, 0:16:20.930 --> 0:16:23.479 doing it the hard way. Especially if you can find 0:16:23.510 --> 0:16:28.190 somebody who already knows social media, email marketing and funnels 0:16:28.190 --> 0:16:31.080 and all of this stuff. Now you still have to 0:16:31.080 --> 0:16:33.780 learn this. As we talked about, you cannot just make 0:16:33.780 --> 0:16:36.570 this somebody else's responsibility. You cannot just not learn these 0:16:36.570 --> 0:16:38.700 lessons on your own. But if there is somebody who 0:16:38.700 --> 0:16:42.600 has an existing audience collaborate with them, do not think 0:16:42.600 --> 0:16:44.820 of them as competition. I just recently worked with a 0:16:44.820 --> 0:16:48.990 business owner and he is phenomenally successful. There's another business 0:16:48.990 --> 0:16:51.210 owner that is in the exact same space that has 0:16:51.210 --> 0:16:55.350 recently joined our group, and business owner A was frustrated 0:16:55.350 --> 0:16:57.720 because he's like, I can't believe you guys are now 0:16:57.720 --> 0:17:00.960 doing business with him. He's in my space now. We're competing. 0:17:00.960 --> 0:17:02.670 You guys are going to give us the same strategies. 0:17:02.670 --> 0:17:06.270 And I said, don't be so short sighted. He's actually 0:17:06.270 --> 0:17:08.400 interested in selling. He doesn't want to do this any 0:17:08.400 --> 0:17:11.369 longer for a variety of different personal reasons. So instead 0:17:11.369 --> 0:17:13.500 of you thinking, oh, I don't want to work with 0:17:13.500 --> 0:17:14.760 this person, or I don't want to be in a 0:17:14.760 --> 0:17:17.399 group with this person, use this as an opportunity to 0:17:17.430 --> 0:17:20.550 collaborate because he could bring you clients. An ideal scene 0:17:20.550 --> 0:17:23.100 is you actually buy his business for pennies on the 0:17:23.100 --> 0:17:26.870 dollar because he wants to get out, and your short 0:17:26.869 --> 0:17:28.880 sightedness is going to prevent you from even seeing this 0:17:28.910 --> 0:17:31.670 as an opportunity because you're so used to competing. So 0:17:31.670 --> 0:17:33.560 if I was a small business owner, what I would 0:17:33.560 --> 0:17:36.680 be doing in my marketplace is saying, who is beating me? 0:17:36.710 --> 0:17:39.740 It is likely that you do have competition that's beating you. 0:17:39.770 --> 0:17:42.230 How could you collaborate if you made a list of 0:17:42.230 --> 0:17:44.960 your top ten competitors? And you also made a list 0:17:44.960 --> 0:17:47.330 of the top ten people who are doing something in 0:17:47.330 --> 0:17:51.139 a similar space that's connected. But they have big audiences, 0:17:51.140 --> 0:17:53.510 they have big followings, and or they have a great 0:17:53.510 --> 0:17:57.290 presence in your community. How can I use these relationships, 0:17:57.290 --> 0:18:01.070 this list of 20 people to create on what growth 0:18:01.070 --> 0:18:03.710 could look like through working together, instead of thinking about 0:18:03.710 --> 0:18:05.989 it as I'm competing with this person, or I have 0:18:05.990 --> 0:18:07.850 to figure out how to crush this person, I have 0:18:07.850 --> 0:18:10.129 a feeling that across those 20 relationships, you will at 0:18:10.160 --> 0:18:12.859 least find one where there are opportunities for you to 0:18:12.890 --> 0:18:15.379 do something in your town, in your market, across your 0:18:15.380 --> 0:18:17.959 different products, that bring both of your customers to the 0:18:17.960 --> 0:18:22.400 table and create an incredible experience for your community, for 0:18:22.400 --> 0:18:26.070 your brand that creates growth instead of you thinking that 0:18:26.070 --> 0:18:28.830 the world is against you and there's no possibility or 0:18:28.830 --> 0:18:30.960 hope of collaboration. Because this is one of those secret 0:18:30.990 --> 0:18:35.340 tricks that successful people understand and they implement constantly, while 0:18:35.340 --> 0:18:38.550 unsuccessful people think that they have to do everything all 0:18:38.550 --> 0:18:41.580 on their own. You can collaborate with anybody. If you're 0:18:41.580 --> 0:18:44.639 in the HVAC space, how could you collaborate with somebody 0:18:44.640 --> 0:18:48.840 else who's in the home services space, maybe plumbing or roofing? 0:18:48.840 --> 0:18:51.060 And you say, great, I had this customer list. We 0:18:51.060 --> 0:18:54.149 have all of these clients who aren't new installs, but 0:18:54.150 --> 0:18:57.660 they are on warranty with us for many years to come. 0:18:57.660 --> 0:19:00.510 You could service the same home ABC plumbing business and 0:19:00.510 --> 0:19:03.450 we could share leads, create a community event where both 0:19:03.450 --> 0:19:06.720 of our businesses honor and celebrate our best customers, and 0:19:06.720 --> 0:19:09.660 we cross refer to each other. That is a no brainer, 0:19:09.660 --> 0:19:13.649 and we see ridiculous success from people coming up with 0:19:13.650 --> 0:19:17.280 ideas like this, from small business owners who actually leverage 0:19:17.280 --> 0:19:19.410 their network instead of thinking that they have to build 0:19:19.410 --> 0:19:21.930 everything separate. Now, a more traditional idea when people think 0:19:21.930 --> 0:19:25.970 about collaborating is with social media influencers to promote products, 0:19:25.970 --> 0:19:29.210 services and your brand. I think this is a fantastic 0:19:29.210 --> 0:19:32.060 way to go, but can be a little bit more difficult. 0:19:32.060 --> 0:19:34.280 And if you are going to go this route, how 0:19:34.280 --> 0:19:36.650 can you be unique? What is something that you can 0:19:36.650 --> 0:19:41.000 offer somebody that is special and different and not just 0:19:41.000 --> 0:19:44.000 what everybody else does? What I mentioned earlier about thinking 0:19:44.000 --> 0:19:48.050 about yourself as 80% of your time is marketing. How 0:19:48.050 --> 0:19:50.570 can you think about in the shower in the morning? 0:19:50.570 --> 0:19:52.970 What is a good way that this influencer would want 0:19:52.970 --> 0:19:55.040 to work with me? You have your targeted list of 0:19:55.040 --> 0:19:57.890 people that you would be thrilled over the moon if 0:19:57.890 --> 0:20:00.590 they collaborated with your brand. Think about how you could 0:20:00.590 --> 0:20:05.210 collaborate with them all the time. Obsess on it. What 0:20:05.210 --> 0:20:07.939 can you offer them? What is a problem that you 0:20:07.940 --> 0:20:10.520 can solve? Influencers have a lot of people throwing a 0:20:10.520 --> 0:20:13.879 lot of different stuff at them, so truly understanding how 0:20:13.880 --> 0:20:16.790 to make your pitch unique to that person, make it 0:20:16.820 --> 0:20:20.060 one on one to that person and reach out and 0:20:20.060 --> 0:20:23.010 follow up with that individual will actually get you further 0:20:23.010 --> 0:20:25.379 than you think. But it always starts with creating a 0:20:25.380 --> 0:20:29.040 list of people. Always, always, always. Who is your ideal 0:20:29.040 --> 0:20:32.399 list of influencers? Who is your ideal list of collaborators, 0:20:32.400 --> 0:20:35.640 and how can you create on those relationships so that 0:20:35.640 --> 0:20:38.790 you can solve their problems in a very unique and 0:20:38.790 --> 0:20:42.060 authentic way to your business? Next up, strategy five is 0:20:42.060 --> 0:20:45.690 realizing that the wrong role models can ruin your business. 0:20:45.720 --> 0:20:51.180 My ultimate hack is knowing what actually works and not guessing. 0:20:51.180 --> 0:20:54.210 So many people just copy what somebody else is doing, 0:20:54.210 --> 0:20:57.389 but they don't understand anything about that person's business. They 0:20:57.390 --> 0:20:59.760 look at an ad, or they look at some front 0:20:59.790 --> 0:21:02.490 end offer that they're making, and they price based off 0:21:02.490 --> 0:21:05.670 of this. They market based off of this, when really 0:21:05.670 --> 0:21:08.340 that person could be going broke in their business. And 0:21:08.340 --> 0:21:11.250 that person's website that looks so beautiful that you're copying, 0:21:11.250 --> 0:21:13.950 that you think is so successful, could not be making money, 0:21:13.980 --> 0:21:16.739 could potentially be losing money, and practically be going out 0:21:16.740 --> 0:21:19.520 of business. So stop thinking that you should be copying 0:21:19.520 --> 0:21:24.260 what looks nice. What looks pretty. Look at your competition. 0:21:24.260 --> 0:21:28.429 Who is actually executing and what's so cool if you 0:21:28.460 --> 0:21:30.859 are really honest about yourself, is you can figure out 0:21:30.859 --> 0:21:33.440 what your competition is doing. There are team members that 0:21:33.440 --> 0:21:36.470 work there. There are relationships with the actual owners that 0:21:36.470 --> 0:21:40.220 you can establish to understand how much money are they making, 0:21:40.220 --> 0:21:42.889 what is working and what's not working. Going back to 0:21:42.920 --> 0:21:45.379 collaboration is the new currency. I have a feeling that 0:21:45.380 --> 0:21:48.290 if you just ask the question, you're creating relationships and 0:21:48.290 --> 0:21:51.619 through networking that they are more transparent than you think. 0:21:51.619 --> 0:21:54.770 And I know that people who are successful have no 0:21:54.770 --> 0:21:57.920 problem actually sharing what's creating the success. People who aren't 0:21:57.920 --> 0:22:00.110 successful are the ones who don't want to talk about 0:22:00.109 --> 0:22:02.929 their numbers. And it's all like a smoke and mirror show. 0:22:02.930 --> 0:22:06.709 So stop using what the competition is doing as your baseline, 0:22:06.710 --> 0:22:09.919 because 97% of businesses go out of business within ten 0:22:09.920 --> 0:22:13.730 years and most barely make a profit. So stop looking 0:22:13.730 --> 0:22:16.730 at what they're doing and assuming that what they're doing 0:22:16.760 --> 0:22:20.240 actually works. I was working with a client just last week, 0:22:20.240 --> 0:22:22.490 and she was telling me all about this new campaign 0:22:22.490 --> 0:22:25.129 that she launched, and she was frustrated because it wasn't 0:22:25.130 --> 0:22:26.869 working the way that she thought it was going to. 0:22:26.900 --> 0:22:29.300 And she asked me to take a look at it. 0:22:29.300 --> 0:22:31.010 So I opened up all of her ads, and I 0:22:31.010 --> 0:22:33.020 opened up her funnels, and I said, why did you 0:22:33.020 --> 0:22:36.290 make this specific decision to talk to your customer in 0:22:36.290 --> 0:22:39.439 this way? It feels very inconsistent with the rest of 0:22:39.440 --> 0:22:41.570 your brand and how you position yourself. At which point 0:22:41.570 --> 0:22:44.359 she said to me, my competition is doing it this way. 0:22:44.359 --> 0:22:46.429 So I figured I would just hack what they were 0:22:46.430 --> 0:22:50.750 doing and do it myself. I was like, no, no, no, 0:22:50.750 --> 0:22:53.600 this is not the way to do this. Your competition 0:22:53.600 --> 0:22:56.660 could be going out of business. You don't actually know 0:22:56.690 --> 0:23:00.050 unless you've asked the question. And she hadn't asked the question. 0:23:00.050 --> 0:23:04.160 She didn't know if her competition was truly financially doing 0:23:04.160 --> 0:23:07.430 better than her. So she used this campaign and just 0:23:07.430 --> 0:23:10.040 mimicked it, thinking it was going to work. But if 0:23:10.040 --> 0:23:12.050 it's not working for them, it's probably not going to 0:23:12.050 --> 0:23:13.699 work for her. And it didn't work for her, and 0:23:13.700 --> 0:23:16.180 it felt icky. And that was why it was broken, 0:23:16.180 --> 0:23:19.060 because she didn't understand what she was actually trying to 0:23:19.060 --> 0:23:21.969 do and how she was using her brand as the 0:23:21.970 --> 0:23:25.359 filtering mechanism for whether or not she wanted to record 0:23:25.359 --> 0:23:27.220 the ads, whether or not she wanted to position it, 0:23:27.220 --> 0:23:28.869 the way that she was positioning it, and how the 0:23:28.869 --> 0:23:31.810 copy was worded. Every single time that you use somebody 0:23:31.810 --> 0:23:35.290 else's measurement for success and you don't dive into what 0:23:35.290 --> 0:23:39.790 makes you unique, what makes you valuable, what is different 0:23:39.790 --> 0:23:42.850 about your product offering? You're just going to fall into 0:23:42.850 --> 0:23:45.189 this trap, and then you're going to be victimized. Because 0:23:45.220 --> 0:23:49.060 my marketing isn't working. Your marketing isn't working because you 0:23:49.060 --> 0:23:52.060 don't know what your positioning is. Never copy somebody else 0:23:52.060 --> 0:23:56.050 and just assume that it's working. Understand what makes you different. 0:23:56.050 --> 0:23:58.780 And your target should always be doing what your competition 0:23:58.780 --> 0:24:01.449 is doing better. You can absolutely look at what your 0:24:01.450 --> 0:24:05.230 competition is doing, especially if you know from a numeric 0:24:05.230 --> 0:24:07.960 standpoint that they are actually beating you. But just because 0:24:07.960 --> 0:24:10.420 their competition in your mind doesn't actually mean that they 0:24:10.420 --> 0:24:13.830 truly are your competition. Because if you don't have financial visibility. 0:24:13.830 --> 0:24:16.199 If you don't have financial transparency, you don't actually know 0:24:16.200 --> 0:24:18.090 if they're your competition. This is why we talk about 0:24:18.119 --> 0:24:20.010 our numbers all the time. We say over the last 0:24:20.010 --> 0:24:22.590 five years, we've generated $500 million in revenue because we 0:24:22.590 --> 0:24:25.530 don't want to sound like every other business scaling expert 0:24:25.560 --> 0:24:29.340 who talks about business scaling opportunities, when really they've made 0:24:29.340 --> 0:24:31.979 a business that might have scaled to 3 million. That's 0:24:31.980 --> 0:24:33.480 not what we do. We know that we have the 0:24:33.480 --> 0:24:36.330 expertise that we have because we practice it within our business, 0:24:36.330 --> 0:24:39.060 and then we showcase the clients who are also having success. 0:24:39.060 --> 0:24:42.659 So we quantify it. Our competition, who isn't doing what 0:24:42.660 --> 0:24:45.180 we're doing is probably looking at us. And they should 0:24:45.210 --> 0:24:48.030 actually be funnel hacking what we're doing, because I can 0:24:48.030 --> 0:24:49.950 tell you that it works and we make a lot 0:24:49.980 --> 0:24:53.280 of money and we help a lot of people because 0:24:53.280 --> 0:24:55.980 it works. This is a very different instance than you 0:24:56.010 --> 0:24:59.250 mocking up that your competitors are doing really well without 0:24:59.250 --> 0:25:02.939 actually knowing, quantifying that data and truly determining if they 0:25:02.970 --> 0:25:04.830 are your competitor. Because if they are not doing what 0:25:04.830 --> 0:25:06.929 you were doing, at least in revenue, and they are 0:25:06.930 --> 0:25:09.090 not making the profit that you are making, then they 0:25:09.090 --> 0:25:11.430 might not actually be your competition and you should look 0:25:11.430 --> 0:25:15.990 to other businesses, other industries where you do know that 0:25:15.990 --> 0:25:18.660 they are making a crap ton of money because they 0:25:18.660 --> 0:25:22.020 add an extraordinary amount of value, more value than who 0:25:22.050 --> 0:25:25.050 they are competing against. And you copy what they are 0:25:25.050 --> 0:25:28.230 doing because positioning your marketing as you are the best. 0:25:28.230 --> 0:25:30.659 You are the top of the market. You provide the 0:25:30.660 --> 0:25:34.620 most value is the best way to win the marketing game. 0:25:34.619 --> 0:25:36.990 You are able to market off of true results. You're 0:25:36.990 --> 0:25:39.270 able to market off of the real problems that you solve, 0:25:39.300 --> 0:25:42.090 not based off of something that you're copying. Assuming that 0:25:42.090 --> 0:25:45.000 somebody else knows what the heck they're doing, they likely don't. 0:25:45.000 --> 0:25:48.119 So take that responsibility on your own, and I promise you, 0:25:48.150 --> 0:25:49.920 you will feel better about your brand, and your brand 0:25:49.920 --> 0:25:52.620 will actually grow because you're focused on the right things, 0:25:52.650 --> 0:25:56.280 adding value to your customers and then telling people about it, 0:25:56.310 --> 0:25:59.610 which is what marketing is. Strategy six is about not 0:25:59.609 --> 0:26:05.250 making excuses. Creativity doesn't come first. Commitment does. We have 0:26:05.280 --> 0:26:09.980 a saying around here is quite literally creativity follows commitment. 0:26:09.980 --> 0:26:13.850 The secret to great ideas is simple keep doing the work. 0:26:13.880 --> 0:26:16.340 There is no moment of creativity where you are just 0:26:16.340 --> 0:26:19.189 going to feel like creating content every single day, and 0:26:19.190 --> 0:26:21.410 it's just going to be wonderful and blissful, and you're 0:26:21.410 --> 0:26:23.600 always going to be in this super creative state to 0:26:23.630 --> 0:26:27.350 be able to create the best content. No. Creativity follows 0:26:27.350 --> 0:26:31.220 your commitment to create content. Back in the day, before 0:26:31.220 --> 0:26:33.169 I started Kala Ventures, I decided I was going to 0:26:33.170 --> 0:26:34.670 launch a blog and I was like, I'm just going 0:26:34.670 --> 0:26:36.470 to commit to this thing in order for me to 0:26:36.500 --> 0:26:39.230 get the result that I'm looking for. So my commitment 0:26:39.230 --> 0:26:43.250 was one blog post every single day, Monday through Friday, 0:26:43.250 --> 0:26:45.740 and there were so many nights where it was 11:00 0:26:45.740 --> 0:26:47.480 at night, and I didn't have a blog post for 0:26:47.480 --> 0:26:49.940 the next day, and it's not like I felt like it. 0:26:49.970 --> 0:26:52.310 It's not like there were some great ideas that came 0:26:52.310 --> 0:26:55.040 to me because it was just the best vibe. And 0:26:55.040 --> 0:26:57.350 I had the candles burning. No, it never was like that. 0:26:57.380 --> 0:27:00.139 I was like, shit, I have to do this. Therefore, 0:27:00.140 --> 0:27:02.690 an idea is going to have to come to me. 0:27:02.690 --> 0:27:06.080 I'm going to have to use my environment, my surroundings. 0:27:06.080 --> 0:27:10.260 I'm going to have to research Because my creativity, my ideas, 0:27:10.290 --> 0:27:12.899 are following the fact that I'm committed to doing this 0:27:12.900 --> 0:27:15.300 with one blog post every single day. And when you 0:27:15.300 --> 0:27:17.490 become the person who says they're going to do something 0:27:17.490 --> 0:27:22.020 and actually does it, ideas will follow because you have 0:27:22.020 --> 0:27:24.720 to get that post out. You have to create the content. 0:27:24.750 --> 0:27:26.700 Don't think that you have to be in this creative space, 0:27:26.700 --> 0:27:28.649 and you always have to feel like it, because oftentimes 0:27:28.650 --> 0:27:33.060 you will not. So you practice this discipline through committing 0:27:33.090 --> 0:27:35.850 to the 90 days for the 90 minutes of content, 0:27:35.850 --> 0:27:38.430 and you will get better at it and your creativity 0:27:38.430 --> 0:27:41.610 will start to come out. It might not be ever flowing, 0:27:41.609 --> 0:27:44.250 it might not be limitless, but you will get creative 0:27:44.280 --> 0:27:48.330 because you first committed. Marketing and positioning yourself in the 0:27:48.330 --> 0:27:51.510 marketplace is a game of commitment to the growth of 0:27:51.510 --> 0:27:54.600 your business. It is nothing more. It is nothing less. 0:27:54.600 --> 0:27:58.140 You are committed to getting your products and your services 0:27:58.140 --> 0:28:01.140 in front of your customers. So then you find creative 0:28:01.140 --> 0:28:04.080 ways to do this. It is not. You find creative 0:28:04.080 --> 0:28:06.369 ways and then you commit to your business. That's not 0:28:06.369 --> 0:28:08.560 how business works, and it's not how marketing works. And 0:28:08.560 --> 0:28:12.640 the best marketers commit to the campaign. They commit to 0:28:12.640 --> 0:28:15.340 the post. They commit to getting their product and service known, 0:28:15.340 --> 0:28:18.040 and then they create the content around it. It's never 0:28:18.040 --> 0:28:19.840 the other way around. Back when I was writing those 0:28:19.840 --> 0:28:22.570 blog posts, most of them did not turn out well, 0:28:22.600 --> 0:28:25.630 but a handful of them got me conversations that led 0:28:25.660 --> 0:28:27.580 to the next thing, which led to the next thing, 0:28:27.580 --> 0:28:29.920 which I honestly would not be sitting here in front 0:28:29.920 --> 0:28:32.500 of you today, having a YouTube channel, being able to 0:28:32.530 --> 0:28:36.070 create content. If I didn't first start with truly understanding 0:28:36.100 --> 0:28:39.640 a blog post, truly understanding what it took to show 0:28:39.640 --> 0:28:41.920 up in a blog, and to take photos for a 0:28:41.920 --> 0:28:45.550 blog every single day. Because now I know that game. 0:28:45.550 --> 0:28:49.360 I understand how websites work. It forced me to learn this, 0:28:49.360 --> 0:28:51.730 which goes back to my 90 day challenge. It will 0:28:51.730 --> 0:28:54.520 force you to learn the platform that you need to 0:28:54.550 --> 0:28:56.770 get better at, in order for you to talk to 0:28:56.800 --> 0:28:59.860 your customer who needs you to figure out this marketing thing. 0:28:59.860 --> 0:29:02.500 You have to figure this out. There is nobody who's 0:29:02.500 --> 0:29:04.410 going to figure this out for you. To the extent 0:29:04.410 --> 0:29:06.630 that you figure out how to market your business, how 0:29:06.630 --> 0:29:10.230 to position your business, your growth is limitless. So these 0:29:10.230 --> 0:29:13.350 were the six strategies of my Marketing Masterclass. If you 0:29:13.350 --> 0:29:16.830 love this video, check out my next video on Brutally 0:29:16.830 --> 0:29:19.890 Honest Business Advice for women. And if you enjoyed this 0:29:19.890 --> 0:29:22.680 episode of Billy and Billions, do not forget to give 0:29:22.680 --> 0:29:24.660 it a five star review. It would mean the world 0:29:24.690 --> 0:29:26.640 to me if you left a comment. 0:29:26.670 --> 0:29:27.210 A nice little. 0:29:27.210 --> 0:29:30.420 Review on wherever you are listening to this episode. And 0:29:30.420 --> 0:29:33.120 if you have a sales friend who could benefit from this. 0:29:33.120 --> 0:29:36.600 Advice, don't forget to share it with them. If you 0:29:36.600 --> 0:29:40.020 enjoyed this episode, I have a feeling you would love 0:29:40.020 --> 0:29:43.500 my YouTube channel. I am investing a lot of time 0:29:43.500 --> 0:29:47.670 going into this year, into YouTube and creating a visual 0:29:47.670 --> 0:29:50.250 experience of all the different things that I love to 0:29:50.250 --> 0:29:52.350 give advice on, whether that's how to make more money, 0:29:52.380 --> 0:29:56.190 what business models to start the YouTube channel is popping off, 0:29:56.190 --> 0:29:58.560 and I'd love to spend time with you over there too. 0:29:58.590 --> 0:30:01.860 So go to my YouTube channel, hit subscribe and I'll 0:30:01.860 --> 0:30:02.640 see you over there.