S1: Welcome to Building Billions, the podcast for business owners who
S1: are getting things done and scaling fast. I've helped business
S1: owners create billions of dollars in value over the past decade,
S1: and now I'm here to share the strategies that actually work.
S1: This show is for the doers, the ones solving problems,
S1: making tough calls, and building real value. If you're ready
S1: for straight talk on what it takes to grow a
S1: massive business, you're in the right place. Let's get to work.
S2: These are the six marketing strategies that help my business
S2: go from a start up to generating $500 million in
S2: five years. And some of these strategies I learned from
S2: partnering with the best of the best in the business
S2: and others. I learned straight up the hard way by
S2: making so many mistakes. Ideally, you don't make the same
S2: mistakes that I did. So here are the six steps
S2: that you can implement today in your own marketing. Welcome
S2: to my marketing masterclass. Business owners. The first strategy is
S2: for you if you're disappointed in your marketing. The problem
S2: is not everyone else. It is your vision. Your marketing
S2: will always fail if you can't articulate your why. I
S2: cannot tell you how many business owners I've worked with
S2: who complain about their leads. They don't have enough leads.
S2: Just give me more leads. All I want is leads.
S2: My business would grow. And then I asked them the
S2: follow up question where do you get your leads? When
S2: is the last time that you looked at the process
S2: that a lead goes through in order to actually become
S2: a customer? And they're like, oh, my marketing agency handles
S2: this for me. Okay, great. How is your marketing agency
S2: supposed to handle something that you yourself can't articulate? You
S2: will never find a marketing agency who is able to
S2: better articulate your business and where you are taking your
S2: business than you. So don't just abdicate this. No one
S2: can read your mind. It is not the marketing agency's business.
S2: The marketing agency business is their business. Your business is
S2: being clear on your vision who your customer is and
S2: obsessing on that process. If you aren't looking at your
S2: ads or where your lead flow is coming from. Of
S2: course you're going to struggle marketing. The cool thing about
S2: marketing is it's learnable, meaning you can learn it. It
S2: does not take some special, really smart, influential person in
S2: order to understand marketing. You as a business owner can
S2: and should learn about your marketing journey. Now, do you
S2: have to know every single piece? No. But where you
S2: get your leads from and actually looking at the ad,
S2: looking at the copy and saying, is this in alignment
S2: with me, my brand and my product? Does this speak
S2: to why I started this business, how this can help people?
S2: And if you don't feel that it does, then that's
S2: your job to ultimately govern, shepherd and be responsible for.
S2: But your responsibility truly is articulating that, being so clear
S2: about it so that other people can take your vision
S2: and bring it to life. And then you say either, yes,
S2: this works, let's go to market with this, or no,
S2: this doesn't work. We have to make changes because this
S2: isn't in alignment with who I am, what my product is,
S2: and who I'm ultimately trying to serve, and how I'm
S2: trying to transform their lives. Never forget that you and
S2: the product is the brand. You are the brand. If
S2: you don't have control of the brand, if you don't
S2: have a vision into the brand, if you are so
S2: able to articulate your vision for this brand, your business
S2: is going to struggle. Your marketing is going to struggle
S2: because you're always going to put it on somebody else.
S2: And whenever you put something on somebody else, it is
S2: destined to fail because you're abdicating responsibility. You're saying, hey,
S2: it's Bob XYZ Marketing Agency's responsibility, and how come they're
S2: bringing me these? And I can't believe they're not able
S2: to do their job, and then you just churn and
S2: churn and churn all of your marketing hires. Well, hold
S2: the freaking phone. Let's take some responsibility for our businesses
S2: and the brand that we are trying to create. If
S2: you are having this experience, I promise you it is
S2: not them. It is you. And the beautiful part about
S2: the problem being you is you can fix that. It
S2: is not somebody else that needs to change, it is
S2: you that needs to change. So how do you change?
S2: You get really clear on who you're serving, what their
S2: needs are, and why they should care about your product
S2: and how it's a solution to their problems. And once
S2: you've clarified who your customer is, what your vision for
S2: your business is, the ideal target and the ideal result
S2: that your customer experiences, they're working with you. Of course,
S2: you can work with an agency. Of course you can
S2: hire an inside marketing person to help you bring that
S2: vision to life. Let's do a little bit of self-reflection
S2: for strategy. Number two, you are being selfish if you
S2: are not marketing your business every single day. So look
S2: back on your calendar and see when is the last
S2: time that I spent the majority of my day marketing
S2: and promoting my business? Because as a CEO, 80% of
S2: your time should be focused on one thing, which is
S2: new revenue, which means new customer acquisition. It is very
S2: difficult to grow and scale a business if the person
S2: who is responsible for growing and scaling it isn't actually
S2: paying attention to what creates growth. And as you look
S2: at a set of financials, you'll notice that a very
S2: small portion of a financial statement actually has revenue and
S2: income producing activities. And so much of it has expenses
S2: and all of the stuff that's required in order to
S2: fulfill on that revenue. But that doesn't mean that you're
S2: supposed to spend the majority of your time on those things.
S2: You're actually, as a CEO, supposed to spend the majority
S2: of your time making your leads warm. How do you
S2: get so known in your market that people just do
S2: business with you, because you have outplayed everybody else in
S2: your market, on your ability to market and be top
S2: of mind to your consumer. Do not fall in this
S2: trap that I find so many business owners fall into,
S2: which is spending all of their time on the service
S2: and the operation of their organization. You can hire people
S2: to do that once you figure out the marketing side,
S2: but if you never figure out the marketing side, you
S2: will never be able to hire people to help you
S2: on the operations. And the sounds counterintuitive. It sounds backwards,
S2: which is why most people actually get stuck not growing
S2: their business, not creating more revenue because it is counterintuitive.
S2: But if you focus the majority on the growth, the
S2: majority on new customer acquisition, and then you are able
S2: to pay somebody for customer retention, pay them well for
S2: customer retention, you can have a thriving business because it
S2: is harder to get the skillset of being a great
S2: marketer than it is an operator. And I can tell
S2: you this because I have interviewed thousands of people. I
S2: have helped businesses find these exact roles inside their organizations.
S2: Learning how to market and position a business is a
S2: much more difficult skill set to find, but once you
S2: yourself acquire it, you're no longer dependent upon other people
S2: to get this for you, because you understand intuitively what
S2: it takes to grow your business. It's how you position
S2: your brand. It's how you talk to those customers. So
S2: I would recommend you pull out your calendar and you
S2: start x-ing out areas that are totally focused on fulfillment,
S2: and you replace that time with revenue generating activities, with
S2: marketing and promoting your business every single day. There's really
S2: only a handful of ways to truly increase your revenue.
S2: You can acquire more customers, which is what we're talking about.
S2: You can raise your prices, which I do recommend you
S2: do increase your profit margin, or you can retain your
S2: existing customers. And in a properly functioning business, you do
S2: all of those things. But the main growth has to
S2: come from the acquisition of new customers. If you do
S2: not learn this very valuable skill set, it will be
S2: impossible for you to create the business that you want.
S2: Solving operational problems is for other people in your business. Yes.
S2: Do you have to be involved? Yes. Do you have
S2: to understand your customer? Of course. But your primary function
S2: should be the acquisition of new customers, making your leads
S2: so warm. And you understand that a marketing first CEO
S2: versus an operations first CEO is a much more valuable
S2: skillset and will ultimately lead you to greater growth. Instead
S2: of you assuming you are always going to find some
S2: marketer who's going to be able to help you. I'm
S2: ripping the frickin Band-Aid off for you. Now, learn this
S2: skill set, and you will never be dependent on somebody else.
S2: Some agency, some marketer, to solve this mystical, magical thing
S2: that needs to be solved in your business to grow.
S2: So now that we've taken accountability, a strategy, number three
S2: is to take advantage of the best free marketing tool
S2: that exists in the world, social media. If your brand
S2: isn't on social media, you are leaving money on the table.
S2: You're quite literally saying, I don't want to participate in
S2: this once in a lifetime opportunity, a once in a generation,
S2: a once in a human being opportunity, which is the
S2: fact that we live in a time where you can
S2: promote your business to anyone in the world who has
S2: a device that looks like this, and they're able to
S2: see it for free. In this day and age that
S2: we live in, where we have interest based algorithms. If
S2: you are interested in hair haircare. If you're interested in
S2: pest control or you like watching pimple popping videos, you
S2: can actually find other people who like those things too.
S2: And you can build businesses around interest space. It is
S2: not you having the biggest following. It is not you
S2: paying thousands, if not millions of dollars on the most
S2: incredible ad campaigns that are only controlled by a handful
S2: of people. If you create fantastic content about your product,
S2: your service, your solution, and you are able to tell
S2: that story to your target customer, and you're able to
S2: pique their interest in how you can be a solution
S2: to their problem, you have unlimited access, and this has
S2: never before happened in the world that we live in.
S2: So if you're not on social media and you are
S2: not using social media as a way to promote your business,
S2: to market your business, you are quite literally just saying,
S2: I'm going to try to figure this out on my own.
S2: I'm gonna forget that all of this stuff is happening.
S2: I'm going to put my blinders on, I'm going to
S2: live in a hole, and I'm going to do this
S2: the hard way. Because the easiest way to market your
S2: business today to get the ideal customer that you want.
S2: Is through using social media. And 77% of consumers prefer
S2: shopping with brands that they already follow on social media.
S2: Think about the last time you bought something. I have
S2: a feeling that if you go back and open up
S2: your credit card transactions, you're going to find that your
S2: most recent purchases have had everything to do with the
S2: people that you follow on social media with the recommendations
S2: that they make, maybe with the brands who served you
S2: in an ad. This is not going away. In fact,
S2: I actually just had to pause the recording of this
S2: video because I am very interested in ordering the road
S2: lip treatment. That is a special edition holiday drop that
S2: I literally just had to say, like, wait a second,
S2: it just came out, so I need to go do this.
S2: Why am I buying that? Because I was influenced via
S2: social media. So if I'm trying to think, how am
S2: I going to market my business if I am not
S2: already leveraging social media, where I know where 77% of
S2: consumers prefer to shop, then you're missing the greatest opportunity
S2: as a business owner, as a marketer to hop into
S2: something that starts for free. You have to lean into
S2: this because they are free, they are available to you.
S2: And the only difference between people who figure it out
S2: and people who don't are the people who just decide,
S2: I'll figure this out. You see, I work with so
S2: many small business owners and most do not have the
S2: bandwidth to be on every single platform, and I wouldn't
S2: recommend that you start with every platform. There's Twitter aka X,
S2: there's LinkedIn, Facebook, Instagram, YouTube, TikTok, all the options. What
S2: I recommend you do is you find the platform, the
S2: one platform that you know your target customer predominantly uses.
S2: In all likelihood, this is going to be YouTube or
S2: it is going to be Instagram. Now, if you happen
S2: to serve a younger demographic, I would recommend TikTok because
S2: TikTok is phenomenal for a younger demographic and it is
S2: continuing to get older and older as the months go on.
S2: But do your research on who your customer is and
S2: where they spend their time across the social media landscape,
S2: and pick one platform on that platform, you have to
S2: learn how to use it. You should be a master
S2: if you choose Instagram, you are the person who no
S2: longer says, oh, I don't know how to use this platform. Oh,
S2: I have no idea how to edit or how to
S2: use the little stickers. Freaking figure it out. It is
S2: not that hard to learn as I mentioned. What did
S2: I say before I said it is learnable. You have
S2: the ability to learn it and it is not just
S2: for young people, it is for every single age you
S2: can learn it. You have to go in with that belief.
S2: You can and you will learn it. So once you
S2: pick the platform, make a commitment for the next 90 days,
S2: you are going to spend at least 90 minutes a
S2: day creating content for that platform. That's going to be
S2: your commitment 90 days, 90 minutes a day. You are
S2: going to create content because that is the only way
S2: that you actually learn these platforms. You do not learn
S2: it through reading a book. There's no book, unfortunately. I
S2: wish there was. But there isn't a book because things
S2: change so frequently, and the way that you understand the
S2: zeitgeist behind these platforms is you use them and all
S2: of a sudden, I promise you, if you do this
S2: for 90 days, where you create consistent content for 90 minutes,
S2: ideally that's three videos. You will start to understand how
S2: to use the platform, and once you hit that 90
S2: day mark, then you can start running ads on that platform.
S2: But you might not even have to use ads because
S2: you could create content, also known as organic content that
S2: performs well, that talks to the pain point of your customers,
S2: where you build a conversation and a community around your
S2: product and your service to where you can push ads
S2: way down the road. And there are countless examples of
S2: people who are doing this across all the social media
S2: platforms right now. One of my favorite is Strawberry Milk Mob.
S2: She is hilarious. She is awesome. She's on TikTok, she
S2: sells swimsuits, and she's created a seven figure plus business
S2: selling swimsuits online all through organic content. If we're sticking
S2: on the girly side of things. I also think of
S2: Odd Muse, who went from a startup in 2019 to
S2: having over $15 million in sales all through sharing the
S2: brand story in a very organic way from a founder's
S2: point of view. There are so many examples of people
S2: who are doing this, and they are doing it successfully,
S2: and it starts with their commitment. So that's what I'm
S2: asking of you. Commitment for 90 days. If you want
S2: to be a marketer, I promise you in 90 days
S2: from now, if you spend 90 minutes a day for
S2: 90 days, you will change your perspective on how to
S2: use social media and you will walk into a room
S2: being really confident. And people will ask you, oh, how
S2: do you record those videos? How do you do that? Oh,
S2: it's so confusing. Guess what? I know how to do this.
S2: I know how to answer your questions and I make
S2: a shit ton of money doing it, which is the
S2: best of all worlds. We do not just want to
S2: be influencers around here. We want marketing that makes money. Now,
S2: this fourth strategy can save you years of mistakes because
S2: quite honestly, why spend all of your time begging your
S2: audience to buy from you when you can collaborate instead?
S2: This is the fastest way to grow your brand and
S2: to market well. You see, collaboration is the new currency.
S2: This is exactly how we started Cartel Ventures. We knew
S2: that we had a skill set, and that if we
S2: partnered with somebody who already had a large audience, that
S2: we could just multiply the success and make it go faster.
S2: So this is why we partnered with Grant and Elena Cardone,
S2: because we recognize that they had an audience. They had
S2: a group of people who loved them, who trusted their
S2: brand and who we could be additive to. And so
S2: instead of us doing this the hard way, creating a
S2: brand from scratch, we leveraged the brand that they had
S2: that already existed to provide products and services that they
S2: didn't already have, to be able to come to the marketplace,
S2: to their audience and say, hey, here is an extension
S2: on what you already know from ten X. You might
S2: be in their sales programs. You might have learned marketing
S2: from them, or you might be investing in real estate
S2: with them. That's awesome. But wait, there's more. Now there
S2: is business consulting. There is private equity. There is additional
S2: education and all sorts of programs around people, operations, finance,
S2: everything that a small business owner needs. We are now
S2: able to add on to the existing tax business. And
S2: so when we did this and we brought this idea
S2: to Grant and Allen in 2019, they opened up their
S2: audience to us. And this kickstarted our success. Because you
S2: don't have to do this alone. You can collaborate with
S2: people in your area, in your industry, somebody who is
S2: doing something that's similar, who already has an audience, where
S2: you can say, hey, this is my track record. This
S2: is why I'm already successful doing what I do. What
S2: if we did this together? This is what's in it
S2: for you, and we can do it so much faster.
S2: This will save you years off of figuring it out,
S2: doing it the hard way. Especially if you can find
S2: somebody who already knows social media, email marketing and funnels
S2: and all of this stuff. Now you still have to
S2: learn this. As we talked about, you cannot just make
S2: this somebody else's responsibility. You cannot just not learn these
S2: lessons on your own. But if there is somebody who
S2: has an existing audience collaborate with them, do not think
S2: of them as competition. I just recently worked with a
S2: business owner and he is phenomenally successful. There's another business
S2: owner that is in the exact same space that has
S2: recently joined our group, and business owner A was frustrated
S2: because he's like, I can't believe you guys are now
S2: doing business with him. He's in my space now. We're competing.
S2: You guys are going to give us the same strategies.
S2: And I said, don't be so short sighted. He's actually
S2: interested in selling. He doesn't want to do this any
S2: longer for a variety of different personal reasons. So instead
S2: of you thinking, oh, I don't want to work with
S2: this person, or I don't want to be in a
S2: group with this person, use this as an opportunity to
S2: collaborate because he could bring you clients. An ideal scene
S2: is you actually buy his business for pennies on the
S2: dollar because he wants to get out, and your short
S2: sightedness is going to prevent you from even seeing this
S2: as an opportunity because you're so used to competing. So
S2: if I was a small business owner, what I would
S2: be doing in my marketplace is saying, who is beating me?
S2: It is likely that you do have competition that's beating you.
S2: How could you collaborate if you made a list of
S2: your top ten competitors? And you also made a list
S2: of the top ten people who are doing something in
S2: a similar space that's connected. But they have big audiences,
S2: they have big followings, and or they have a great
S2: presence in your community. How can I use these relationships,
S2: this list of 20 people to create on what growth
S2: could look like through working together, instead of thinking about
S2: it as I'm competing with this person, or I have
S2: to figure out how to crush this person, I have
S2: a feeling that across those 20 relationships, you will at
S2: least find one where there are opportunities for you to
S2: do something in your town, in your market, across your
S2: different products, that bring both of your customers to the
S2: table and create an incredible experience for your community, for
S2: your brand that creates growth instead of you thinking that
S2: the world is against you and there's no possibility or
S2: hope of collaboration. Because this is one of those secret
S2: tricks that successful people understand and they implement constantly, while
S2: unsuccessful people think that they have to do everything all
S2: on their own. You can collaborate with anybody. If you're
S2: in the HVAC space, how could you collaborate with somebody
S2: else who's in the home services space, maybe plumbing or roofing?
S2: And you say, great, I had this customer list. We
S2: have all of these clients who aren't new installs, but
S2: they are on warranty with us for many years to come.
S2: You could service the same home ABC plumbing business and
S2: we could share leads, create a community event where both
S2: of our businesses honor and celebrate our best customers, and
S2: we cross refer to each other. That is a no brainer,
S2: and we see ridiculous success from people coming up with
S2: ideas like this, from small business owners who actually leverage
S2: their network instead of thinking that they have to build
S2: everything separate. Now, a more traditional idea when people think
S2: about collaborating is with social media influencers to promote products,
S2: services and your brand. I think this is a fantastic
S2: way to go, but can be a little bit more difficult.
S2: And if you are going to go this route, how
S2: can you be unique? What is something that you can
S2: offer somebody that is special and different and not just
S2: what everybody else does? What I mentioned earlier about thinking
S2: about yourself as 80% of your time is marketing. How
S2: can you think about in the shower in the morning?
S2: What is a good way that this influencer would want
S2: to work with me? You have your targeted list of
S2: people that you would be thrilled over the moon if
S2: they collaborated with your brand. Think about how you could
S2: collaborate with them all the time. Obsess on it. What
S2: can you offer them? What is a problem that you
S2: can solve? Influencers have a lot of people throwing a
S2: lot of different stuff at them, so truly understanding how
S2: to make your pitch unique to that person, make it
S2: one on one to that person and reach out and
S2: follow up with that individual will actually get you further
S2: than you think. But it always starts with creating a
S2: list of people. Always, always, always. Who is your ideal
S2: list of influencers? Who is your ideal list of collaborators,
S2: and how can you create on those relationships so that
S2: you can solve their problems in a very unique and
S2: authentic way to your business? Next up, strategy five is
S2: realizing that the wrong role models can ruin your business.
S2: My ultimate hack is knowing what actually works and not guessing.
S2: So many people just copy what somebody else is doing,
S2: but they don't understand anything about that person's business. They
S2: look at an ad, or they look at some front
S2: end offer that they're making, and they price based off
S2: of this. They market based off of this, when really
S2: that person could be going broke in their business. And
S2: that person's website that looks so beautiful that you're copying,
S2: that you think is so successful, could not be making money,
S2: could potentially be losing money, and practically be going out
S2: of business. So stop thinking that you should be copying
S2: what looks nice. What looks pretty. Look at your competition.
S2: Who is actually executing and what's so cool if you
S2: are really honest about yourself, is you can figure out
S2: what your competition is doing. There are team members that
S2: work there. There are relationships with the actual owners that
S2: you can establish to understand how much money are they making,
S2: what is working and what's not working. Going back to
S2: collaboration is the new currency. I have a feeling that
S2: if you just ask the question, you're creating relationships and
S2: through networking that they are more transparent than you think.
S2: And I know that people who are successful have no
S2: problem actually sharing what's creating the success. People who aren't
S2: successful are the ones who don't want to talk about
S2: their numbers. And it's all like a smoke and mirror show.
S2: So stop using what the competition is doing as your baseline,
S2: because 97% of businesses go out of business within ten
S2: years and most barely make a profit. So stop looking
S2: at what they're doing and assuming that what they're doing
S2: actually works. I was working with a client just last week,
S2: and she was telling me all about this new campaign
S2: that she launched, and she was frustrated because it wasn't
S2: working the way that she thought it was going to.
S2: And she asked me to take a look at it.
S2: So I opened up all of her ads, and I
S2: opened up her funnels, and I said, why did you
S2: make this specific decision to talk to your customer in
S2: this way? It feels very inconsistent with the rest of
S2: your brand and how you position yourself. At which point
S2: she said to me, my competition is doing it this way.
S2: So I figured I would just hack what they were
S2: doing and do it myself. I was like, no, no, no,
S2: this is not the way to do this. Your competition
S2: could be going out of business. You don't actually know
S2: unless you've asked the question. And she hadn't asked the question.
S2: She didn't know if her competition was truly financially doing
S2: better than her. So she used this campaign and just
S2: mimicked it, thinking it was going to work. But if
S2: it's not working for them, it's probably not going to
S2: work for her. And it didn't work for her, and
S2: it felt icky. And that was why it was broken,
S2: because she didn't understand what she was actually trying to
S2: do and how she was using her brand as the
S2: filtering mechanism for whether or not she wanted to record
S2: the ads, whether or not she wanted to position it,
S2: the way that she was positioning it, and how the
S2: copy was worded. Every single time that you use somebody
S2: else's measurement for success and you don't dive into what
S2: makes you unique, what makes you valuable, what is different
S2: about your product offering? You're just going to fall into
S2: this trap, and then you're going to be victimized. Because
S2: my marketing isn't working. Your marketing isn't working because you
S2: don't know what your positioning is. Never copy somebody else
S2: and just assume that it's working. Understand what makes you different.
S2: And your target should always be doing what your competition
S2: is doing better. You can absolutely look at what your
S2: competition is doing, especially if you know from a numeric
S2: standpoint that they are actually beating you. But just because
S2: their competition in your mind doesn't actually mean that they
S2: truly are your competition. Because if you don't have financial visibility.
S2: If you don't have financial transparency, you don't actually know
S2: if they're your competition. This is why we talk about
S2: our numbers all the time. We say over the last
S2: five years, we've generated $500 million in revenue because we
S2: don't want to sound like every other business scaling expert
S2: who talks about business scaling opportunities, when really they've made
S2: a business that might have scaled to 3 million. That's
S2: not what we do. We know that we have the
S2: expertise that we have because we practice it within our business,
S2: and then we showcase the clients who are also having success.
S2: So we quantify it. Our competition, who isn't doing what
S2: we're doing is probably looking at us. And they should
S2: actually be funnel hacking what we're doing, because I can
S2: tell you that it works and we make a lot
S2: of money and we help a lot of people because
S2: it works. This is a very different instance than you
S2: mocking up that your competitors are doing really well without
S2: actually knowing, quantifying that data and truly determining if they
S2: are your competitor. Because if they are not doing what
S2: you were doing, at least in revenue, and they are
S2: not making the profit that you are making, then they
S2: might not actually be your competition and you should look
S2: to other businesses, other industries where you do know that
S2: they are making a crap ton of money because they
S2: add an extraordinary amount of value, more value than who
S2: they are competing against. And you copy what they are
S2: doing because positioning your marketing as you are the best.
S2: You are the top of the market. You provide the
S2: most value is the best way to win the marketing game.
S2: You are able to market off of true results. You're
S2: able to market off of the real problems that you solve,
S2: not based off of something that you're copying. Assuming that
S2: somebody else knows what the heck they're doing, they likely don't.
S2: So take that responsibility on your own, and I promise you,
S2: you will feel better about your brand, and your brand
S2: will actually grow because you're focused on the right things,
S2: adding value to your customers and then telling people about it,
S2: which is what marketing is. Strategy six is about not
S2: making excuses. Creativity doesn't come first. Commitment does. We have
S2: a saying around here is quite literally creativity follows commitment.
S2: The secret to great ideas is simple keep doing the work.
S2: There is no moment of creativity where you are just
S2: going to feel like creating content every single day, and
S2: it's just going to be wonderful and blissful, and you're
S2: always going to be in this super creative state to
S2: be able to create the best content. No. Creativity follows
S2: your commitment to create content. Back in the day, before
S2: I started Kala Ventures, I decided I was going to
S2: launch a blog and I was like, I'm just going
S2: to commit to this thing in order for me to
S2: get the result that I'm looking for. So my commitment
S2: was one blog post every single day, Monday through Friday,
S2: and there were so many nights where it was 11:00
S2: at night, and I didn't have a blog post for
S2: the next day, and it's not like I felt like it.
S2: It's not like there were some great ideas that came
S2: to me because it was just the best vibe. And
S2: I had the candles burning. No, it never was like that.
S2: I was like, shit, I have to do this. Therefore,
S2: an idea is going to have to come to me.
S2: I'm going to have to use my environment, my surroundings.
S2: I'm going to have to research Because my creativity, my ideas,
S2: are following the fact that I'm committed to doing this
S2: with one blog post every single day. And when you
S2: become the person who says they're going to do something
S2: and actually does it, ideas will follow because you have
S2: to get that post out. You have to create the content.
S2: Don't think that you have to be in this creative space,
S2: and you always have to feel like it, because oftentimes
S2: you will not. So you practice this discipline through committing
S2: to the 90 days for the 90 minutes of content,
S2: and you will get better at it and your creativity
S2: will start to come out. It might not be ever flowing,
S2: it might not be limitless, but you will get creative
S2: because you first committed. Marketing and positioning yourself in the
S2: marketplace is a game of commitment to the growth of
S2: your business. It is nothing more. It is nothing less.
S2: You are committed to getting your products and your services
S2: in front of your customers. So then you find creative
S2: ways to do this. It is not. You find creative
S2: ways and then you commit to your business. That's not
S2: how business works, and it's not how marketing works. And
S2: the best marketers commit to the campaign. They commit to
S2: the post. They commit to getting their product and service known,
S2: and then they create the content around it. It's never
S2: the other way around. Back when I was writing those
S2: blog posts, most of them did not turn out well,
S2: but a handful of them got me conversations that led
S2: to the next thing, which led to the next thing,
S2: which I honestly would not be sitting here in front
S2: of you today, having a YouTube channel, being able to
S2: create content. If I didn't first start with truly understanding
S2: a blog post, truly understanding what it took to show
S2: up in a blog, and to take photos for a
S2: blog every single day. Because now I know that game.
S2: I understand how websites work. It forced me to learn this,
S2: which goes back to my 90 day challenge. It will
S2: force you to learn the platform that you need to
S2: get better at, in order for you to talk to
S2: your customer who needs you to figure out this marketing thing.
S2: You have to figure this out. There is nobody who's
S2: going to figure this out for you. To the extent
S2: that you figure out how to market your business, how
S2: to position your business, your growth is limitless. So these
S2: were the six strategies of my Marketing Masterclass. If you
S2: love this video, check out my next video on Brutally
S2: Honest Business Advice for women. And if you enjoyed this
S2: episode of Billy and Billions, do not forget to give
S2: it a five star review. It would mean the world
S2: to me if you left a comment.
S1: A nice little.
S2: Review on wherever you are listening to this episode. And
S2: if you have a sales friend who could benefit from this.
S1: Advice, don't forget to share it with them. If you
S1: enjoyed this episode, I have a feeling you would love
S1: my YouTube channel. I am investing a lot of time
S1: going into this year, into YouTube and creating a visual
S1: experience of all the different things that I love to
S1: give advice on, whether that's how to make more money,
S1: what business models to start the YouTube channel is popping off,
S1: and I'd love to spend time with you over there too.
S1: So go to my YouTube channel, hit subscribe and I'll
S1: see you over there.