WEBVTT - Reach your full potential

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<v Gillian Bowen, Host>Hello, I'm Gillian Bowen, Public Affairs Manager at Chartered Accountants ANZ,

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<v Gillian Bowen, Host>or CA ANZ. This is Small Firm, Big Impact.

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<v Andy Fell, GiFT631 Founder and Business Coach>I was on the hamster wheel of life and I'd

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<v Andy Fell, GiFT631 Founder and Business Coach>go home at night thinking, well, what have I actually achieved today?

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<v Andy Fell, GiFT631 Founder and Business Coach>You know, I was just busy, busy, busy, but I

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<v Andy Fell, GiFT631 Founder and Business Coach>wasn't busy being effective. How often do you create complete stillness,

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<v Andy Fell, GiFT631 Founder and Business Coach>isolate yourself from everything that's going on and just think,

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<v Andy Fell, GiFT631 Founder and Business Coach>how do I build a better firm? How do I

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<v Andy Fell, GiFT631 Founder and Business Coach>build a better business? How do I serve my customers better?

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<v Andy Fell, GiFT631 Founder and Business Coach>How do I get rid of more low value work?

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<v Andy Fell, GiFT631 Founder and Business Coach>How do I improve the quality of my team?

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<v Gillian Bowen, Host>It's the podcast giving you and your clients the up

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<v Gillian Bowen, Host>to date information you need to do your jobs. Each

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<v Gillian Bowen, Host>fortnight I share resources, tools and expert advice provided by CA ANZ

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<v Gillian Bowen, Host>and a range of people across our profession. So make

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<v Gillian Bowen, Host>sure you're following the pod in your favourite pod app.

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<v Gillian Bowen, Host>And if you've got an idea for the show email

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<v Gillian Bowen, Host>podcast@charteredaccountantsanz.com Today we have Andy Fell. He's the founder of GiFT 631 -

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<v Gillian Bowen, Host>a leadership and personal growth Business. I'm going to pick his

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<v Gillian Bowen, Host>brain about what small and medium sized practices, sole practitioners

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<v Gillian Bowen, Host>could be doing to help their business or just themselves

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<v Gillian Bowen, Host>reach their full potential. Andy welcome to Small Firm, Big Impact.

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<v Andy Fell, GiFT631 Founder and Business Coach>Hi, Gillian. I'm absolutely delighted to be with you.

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<v Gillian Bowen, Host>Brilliant. Look, firstly, I'd like to give our listeners a

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<v Gillian Bowen, Host>bit of a taste of your background, the guest's background,

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<v Gillian Bowen, Host>so they can see and feel who it is that

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<v Gillian Bowen, Host>they're listening to today. So what's your background?

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<v Andy Fell, GiFT631 Founder and Business Coach>Yeah, well, I spent 28 years in financial services, 20

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<v Andy Fell, GiFT631 Founder and Business Coach>of which were in the UK and 20 of which

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<v Andy Fell, GiFT631 Founder and Business Coach>were in senior leadership. And most of my career was

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<v Andy Fell, GiFT631 Founder and Business Coach>spent leading big people centric distribution businesses. So branch networks,

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<v Andy Fell, GiFT631 Founder and Business Coach>contact centres, teams of, you know, relationship managers, private bankers

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<v Andy Fell, GiFT631 Founder and Business Coach>and business bankers. So when I moved to Australia that

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<v Andy Fell, GiFT631 Founder and Business Coach>was with the Westpac group. And yeah, I had the

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<v Andy Fell, GiFT631 Founder and Business Coach>pleasure and privilege to be a general manager in both

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<v Andy Fell, GiFT631 Founder and Business Coach>Westpac and also the Saint George Consumer Bank. And then

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<v Andy Fell, GiFT631 Founder and Business Coach>I turned 50 and finally worked out what I wanted

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<v Andy Fell, GiFT631 Founder and Business Coach>to do in my life. So yeah, I left. I

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<v Andy Fell, GiFT631 Founder and Business Coach>took the rocking chair test on myself and I left

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<v Andy Fell, GiFT631 Founder and Business Coach>financial services and set up my business GiFT631 which is

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<v Andy Fell, GiFT631 Founder and Business Coach>a business that focuses on four key things: one on

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<v Andy Fell, GiFT631 Founder and Business Coach>one coaching, scaling entrepreneurs, senior business leaders and rising talent,

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<v Andy Fell, GiFT631 Founder and Business Coach>conference and keynote speaking leadership, talent development and facilitating off

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<v Andy Fell, GiFT631 Founder and Business Coach>sites for for leadership teams, be it vision and values,

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<v Andy Fell, GiFT631 Founder and Business Coach>high performing teams, strategy, culture, execution. So yeah, that's the

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<v Andy Fell, GiFT631 Founder and Business Coach>world in which I've I've been living for the last

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<v Andy Fell, GiFT631 Founder and Business Coach>six years.

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<v Gillian Bowen, Host>All right. Well, we've got a lot to try to

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<v Gillian Bowen, Host>cover in 20 odd minutes then with your expertise. So

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<v Gillian Bowen, Host>I'm thinking we begin by looking at where the gaps

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<v Gillian Bowen, Host>are regarding potential and why they exist. And then we

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<v Gillian Bowen, Host>take a look at what we can do about them.

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<v Gillian Bowen, Host>So how about you explain that the gap between our

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<v Gillian Bowen, Host>potential as a human and what we believe we can do?

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<v Andy Fell, GiFT631 Founder and Business Coach>Yeah, sure. And and I think the gaps I'm going

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<v Andy Fell, GiFT631 Founder and Business Coach>to articulate, Gillian, are this could be you as an individual.

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<v Andy Fell, GiFT631 Founder and Business Coach>This could be a small firm. This could be a

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<v Andy Fell, GiFT631 Founder and Business Coach>team that you're leading. This could be a function within

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<v Andy Fell, GiFT631 Founder and Business Coach>a within a big business. I believe that the gaps

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<v Andy Fell, GiFT631 Founder and Business Coach>between current performance and potential actually are the same within

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<v Andy Fell, GiFT631 Founder and Business Coach>us as they are within the businesses in which we work.

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<v Andy Fell, GiFT631 Founder and Business Coach>And I think there's six that I would really love

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<v Andy Fell, GiFT631 Founder and Business Coach>to to share with the audience. And the first one

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<v Andy Fell, GiFT631 Founder and Business Coach>is having you've got to have an absolute clarity of purpose,

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<v Andy Fell, GiFT631 Founder and Business Coach>real clarity of vision, real clarity of goal. So that's

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<v Andy Fell, GiFT631 Founder and Business Coach>the number one for me. And when I work with

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<v Andy Fell, GiFT631 Founder and Business Coach>a team, individuals and businesses, whatever size, you know, we

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<v Andy Fell, GiFT631 Founder and Business Coach>need to get that place of clarity. And that really

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<v Andy Fell, GiFT631 Founder and Business Coach>energizes energizes us, but it also energizes those around us,

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<v Andy Fell, GiFT631 Founder and Business Coach>you know, a compelling vision, a compelling purpose with some

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<v Andy Fell, GiFT631 Founder and Business Coach>really big goals that that we have to commit to.

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<v Andy Fell, GiFT631 Founder and Business Coach>We have to be more resourceful, more innovative, more creative

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<v Andy Fell, GiFT631 Founder and Business Coach>to take us in the direction of those goals. So

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<v Andy Fell, GiFT631 Founder and Business Coach>so that's the absolute number one. The second one is

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<v Andy Fell, GiFT631 Founder and Business Coach>the individual and collective mindset. You know, we all talk

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<v Andy Fell, GiFT631 Founder and Business Coach>to ourselves and we all have an inner critic and

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<v Andy Fell, GiFT631 Founder and Business Coach>an inner champion. And to put it really, really simply,

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<v Andy Fell, GiFT631 Founder and Business Coach>the inner critic is the person who's constantly telling you,

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<v Andy Fell, GiFT631 Founder and Business Coach>you can't, you can't, you can't. And the champion is

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<v Andy Fell, GiFT631 Founder and Business Coach>the person that believes the mindset, that believes that anything

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<v Andy Fell, GiFT631 Founder and Business Coach>is possible. And going back to that really old, you know,

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<v Andy Fell, GiFT631 Founder and Business Coach>well known phrase, if you say you can or you can't,

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<v Andy Fell, GiFT631 Founder and Business Coach>you're probably right. So that's the second one. And I

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<v Andy Fell, GiFT631 Founder and Business Coach>believe a huge percentage of our success is that attitude,

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<v Andy Fell, GiFT631 Founder and Business Coach>that belief system and that mindset. The third one is

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<v Andy Fell, GiFT631 Founder and Business Coach>our attitude to change. And if you take something that's

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<v Andy Fell, GiFT631 Founder and Business Coach>really topical at the moment, like ChatGPT, you know, do

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<v Andy Fell, GiFT631 Founder and Business Coach>you see that as a threat or actually do you

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<v Andy Fell, GiFT631 Founder and Business Coach>see that as a huge opportunity? And for me, the

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<v Andy Fell, GiFT631 Founder and Business Coach>analogy I would I would share is if you've lived

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<v Andy Fell, GiFT631 Founder and Business Coach>your whole life in a cave, in complete darkness, and

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<v Andy Fell, GiFT631 Founder and Business Coach>then one day somebody lets you out and it's a

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<v Andy Fell, GiFT631 Founder and Business Coach>beautiful sunny day. What happens to your eyes? Well, you're

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<v Andy Fell, GiFT631 Founder and Business Coach>temporarily blinded and it feels really uncomfortable. So you want

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<v Andy Fell, GiFT631 Founder and Business Coach>to run back into the cave. But if you can

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<v Andy Fell, GiFT631 Founder and Business Coach>only hold your place in the sun, then this beautiful

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<v Andy Fell, GiFT631 Founder and Business Coach>vista opens up in front of you. And you want

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<v Andy Fell, GiFT631 Founder and Business Coach>to go forward. You don't want to go back. And

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<v Andy Fell, GiFT631 Founder and Business Coach>if you replace the cave with that comfort zone, to me,

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<v Andy Fell, GiFT631 Founder and Business Coach>that's what it's all about. You know, we've got to

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<v Andy Fell, GiFT631 Founder and Business Coach>get ourselves out of our comfort zone and we've got

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<v Andy Fell, GiFT631 Founder and Business Coach>to live with that uncomfortableness until we see the new

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<v Andy Fell, GiFT631 Founder and Business Coach>opportunity in front of us. So that'd be my third.

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<v Andy Fell, GiFT631 Founder and Business Coach>My fourth would be time, you know, does time manage

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<v Andy Fell, GiFT631 Founder and Business Coach>you or do you manage time? And I think if

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<v Andy Fell, GiFT631 Founder and Business Coach>you're a sole trader, if you're a really small firm,

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<v Andy Fell, GiFT631 Founder and Business Coach>that's a that's a critical part of this that you're

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<v Andy Fell, GiFT631 Founder and Business Coach>able to ruthlessly prioritize and really sort, you know, value.

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<v Andy Fell, GiFT631 Founder and Business Coach>You know, a lot of my clients were really working

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<v Andy Fell, GiFT631 Founder and Business Coach>out well. Where does the value sit? And starting by saying,

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<v Andy Fell, GiFT631 Founder and Business Coach>have I got a really high performance diary? You know,

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<v Andy Fell, GiFT631 Founder and Business Coach>what goes into my diary first should be the most important,

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<v Andy Fell, GiFT631 Founder and Business Coach>the real value, the real value centric activities. The fifth

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<v Andy Fell, GiFT631 Founder and Business Coach>is unquestionably what we would call a growth mindset. But

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<v Andy Fell, GiFT631 Founder and Business Coach>really what that is, is the ability to you know,

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<v Andy Fell, GiFT631 Founder and Business Coach>one of my favorite sayings is winners debrief more than

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<v Andy Fell, GiFT631 Founder and Business Coach>the average, the ability to do something and then review

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<v Andy Fell, GiFT631 Founder and Business Coach>it to find and drive continuous improvement. And then the

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<v Andy Fell, GiFT631 Founder and Business Coach>final one, you know, Disney once said that success is 95% systems, 5% magic.

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<v Andy Fell, GiFT631 Founder and Business Coach>But you've got to have the 95% systems to get

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<v Andy Fell, GiFT631 Founder and Business Coach>to the 5% magic. And if you really want to

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<v Andy Fell, GiFT631 Founder and Business Coach>unlock your potential as a as a sole trader, you know,

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<v Andy Fell, GiFT631 Founder and Business Coach>as an individual, as a team, as a small business,

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<v Andy Fell, GiFT631 Founder and Business Coach>you've really got to have the right systems in place,

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<v Andy Fell, GiFT631 Founder and Business Coach>and that's personal systems, team systems and business unit systems.

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<v Andy Fell, GiFT631 Founder and Business Coach>So that I think is is, you know, the basket

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<v Andy Fell, GiFT631 Founder and Business Coach>of things that I think hold people back from reaching

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<v Andy Fell, GiFT631 Founder and Business Coach>their true potential.

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<v Gillian Bowen, Host>And there'd be people listening along who could really then

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<v Gillian Bowen, Host>identify I'm sure they had their mind ticking away of

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<v Gillian Bowen, Host>what the impacts are of not having those things right

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<v Gillian Bowen, Host>on their small business, on themselves, if they're if they're

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<v Gillian Bowen, Host>just working for themselves. So to help us get the

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<v Gillian Bowen, Host>brain thinking about what the next steps are, I think

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<v Gillian Bowen, Host>and you mentioned this when you first introduced yourself, what

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<v Gillian Bowen, Host>is the rocking chair test?

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<v Andy Fell, GiFT631 Founder and Business Coach>Yeah, sure. So I actually took this on my 50th birthday,

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<v Andy Fell, GiFT631 Founder and Business Coach>which seems a strange thing to even thinking about on

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<v Andy Fell, GiFT631 Founder and Business Coach>your 50th birthday. But it was I first heard it

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<v Andy Fell, GiFT631 Founder and Business Coach>from Sir Richard Branson, and Branson says, imagine you're 90,

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<v Andy Fell, GiFT631 Founder and Business Coach>95 years old. You're sitting outside your house in your

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<v Andy Fell, GiFT631 Founder and Business Coach>rocking chair and you're looking back on your life. And

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<v Andy Fell, GiFT631 Founder and Business Coach>he would say, What do you want to be saying

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<v Andy Fell, GiFT631 Founder and Business Coach>to yourself? Do you want to be saying to yourself, Well,

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<v Andy Fell, GiFT631 Founder and Business Coach>I wish I'd done that. I could have done that.

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<v Andy Fell, GiFT631 Founder and Business Coach>I should have done that. I had the ability to

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<v Andy Fell, GiFT631 Founder and Business Coach>do this, but I didn't. Or do you want to

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<v Andy Fell, GiFT631 Founder and Business Coach>look back on your life and go, Well, maybe I

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<v Andy Fell, GiFT631 Founder and Business Coach>didn't get everything right, but at least I gave life

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<v Andy Fell, GiFT631 Founder and Business Coach>my best shot? And that's actually was my trigger to

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<v Andy Fell, GiFT631 Founder and Business Coach>leave the corporate world and set up my own business because,

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<v Andy Fell, GiFT631 Founder and Business Coach>you know, I had a great, great life in the

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<v Andy Fell, GiFT631 Founder and Business Coach>corporate world. But I knew when it was my time

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<v Andy Fell, GiFT631 Founder and Business Coach>to face the rocking chair test that I could only

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<v Andy Fell, GiFT631 Founder and Business Coach>pass it if I went and follow my dreams, follow

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<v Andy Fell, GiFT631 Founder and Business Coach>my passion, live true to my purpose. So that really

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<v Andy Fell, GiFT631 Founder and Business Coach>is is the rocking chair test. And it's a great

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<v Andy Fell, GiFT631 Founder and Business Coach>place to start for anyone who's thinking, well, you know,

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<v Andy Fell, GiFT631 Founder and Business Coach>I am where I am, but I know there's there's

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<v Andy Fell, GiFT631 Founder and Business Coach>a lot more within me or my firm that ah

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<v Andy Fell, GiFT631 Founder and Business Coach>really I'm keen to unlock. So what is - what I

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<v Andy Fell, GiFT631 Founder and Business Coach>call my your future-use state. And that really is if

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<v Andy Fell, GiFT631 Founder and Business Coach>you can identify that future, you state you know how

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<v Andy Fell, GiFT631 Founder and Business Coach>you would love to be living your life, the business

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<v Andy Fell, GiFT631 Founder and Business Coach>you'd love to be leading or running. That's a great

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<v Andy Fell, GiFT631 Founder and Business Coach>starting place.

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<v Gillian Bowen, Host>How on that starting place, how do you get Because

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<v Gillian Bowen, Host>there's a lot of ideas there and people will be thinking, well,

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<v Gillian Bowen, Host>what's step one, two and three? How do I get

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<v Gillian Bowen, Host>to a point where I can identify a path forward

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<v Gillian Bowen, Host>to help my business, myself reach my full potential?

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<v Andy Fell, GiFT631 Founder and Business Coach>Yeah, I think that's a brilliant question. And Gillian, I

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<v Andy Fell, GiFT631 Founder and Business Coach>every single day from when I was a bank manager

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<v Andy Fell, GiFT631 Founder and Business Coach>to when I was a general manager in my diary,

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<v Andy Fell, GiFT631 Founder and Business Coach>I had an appointment with Mozart. And the story goes,

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<v Andy Fell, GiFT631 Founder and Business Coach>I'd actually don't even know if this is a true story.

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<v Andy Fell, GiFT631 Founder and Business Coach>By the way, the story goes that Mozart suffered from

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<v Andy Fell, GiFT631 Founder and Business Coach>composer's cramp, and the way he'd overcome that composer's cramp

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<v Andy Fell, GiFT631 Founder and Business Coach>is he'd isolate himself from the world. So he'd go

0:09:55.200 --> 0:09:57.809
<v Andy Fell, GiFT631 Founder and Business Coach>out on his own. And when he was wandering through

0:09:57.809 --> 0:09:59.689
<v Andy Fell, GiFT631 Founder and Business Coach>the forests in the middle of Europe and, you know,

0:09:59.730 --> 0:10:01.860
<v Andy Fell, GiFT631 Founder and Business Coach>he was watching the deer and he was smelling the trees,

0:10:01.860 --> 0:10:04.920
<v Andy Fell, GiFT631 Founder and Business Coach>listening to the birds, that's when he started to compose

0:10:05.070 --> 0:10:07.949
<v Andy Fell, GiFT631 Founder and Business Coach>his music again in his mind. And the whole idea

0:10:07.950 --> 0:10:11.880
<v Andy Fell, GiFT631 Founder and Business Coach>is that, you know, greatness requires some stillness. And from

0:10:11.880 --> 0:10:16.170
<v Andy Fell, GiFT631 Founder and Business Coach>stillness you'll get clarity. And from clarity you'll get innovation,

0:10:16.170 --> 0:10:19.260
<v Andy Fell, GiFT631 Founder and Business Coach>breakthrough and success. And when I first heard that story,

0:10:19.260 --> 0:10:21.660
<v Andy Fell, GiFT631 Founder and Business Coach>I was a struggling bank manager. I was on the

0:10:21.660 --> 0:10:24.870
<v Andy Fell, GiFT631 Founder and Business Coach>hamster wheel of life, and I'd go home at night thinking, Well,

0:10:24.870 --> 0:10:27.300
<v Andy Fell, GiFT631 Founder and Business Coach>what have I actually achieved today? You know, I was

0:10:27.300 --> 0:10:30.090
<v Andy Fell, GiFT631 Founder and Business Coach>just busy, busy, busy, but I wasn't busy being effective.

0:10:30.090 --> 0:10:33.330
<v Andy Fell, GiFT631 Founder and Business Coach>And again, I talked to so many sole traders and

0:10:33.330 --> 0:10:37.500
<v Andy Fell, GiFT631 Founder and Business Coach>small firms, small practices across sectors who are in this space.

0:10:37.500 --> 0:10:40.110
<v Andy Fell, GiFT631 Founder and Business Coach>So once I heard that story, I went back and

0:10:40.110 --> 0:10:42.510
<v Andy Fell, GiFT631 Founder and Business Coach>I put an appointment in my diary with Mozart. And

0:10:42.510 --> 0:10:44.970
<v Andy Fell, GiFT631 Founder and Business Coach>I still have that appointment every single day. And it's

0:10:44.970 --> 0:10:49.500
<v Andy Fell, GiFT631 Founder and Business Coach>20 minutes of time. Just me, my thoughts and my journal.

0:10:49.500 --> 0:10:53.040
<v Andy Fell, GiFT631 Founder and Business Coach>No technology. So no phone, no laptop, no chance of

0:10:53.040 --> 0:10:58.079
<v Andy Fell, GiFT631 Founder and Business Coach>interruption or disruption. And I just think and I seriously

0:10:58.080 --> 0:11:01.650
<v Andy Fell, GiFT631 Founder and Business Coach>would suggest and recommend to everyone who listens to this

0:11:01.650 --> 0:11:04.590
<v Andy Fell, GiFT631 Founder and Business Coach>that that is the starting point. How often do you

0:11:04.590 --> 0:11:09.449
<v Andy Fell, GiFT631 Founder and Business Coach>create complete stillness, isolate yourself from everything that's going on

0:11:09.450 --> 0:11:11.910
<v Andy Fell, GiFT631 Founder and Business Coach>and just think, how do I build a better firm?

0:11:11.910 --> 0:11:13.920
<v Andy Fell, GiFT631 Founder and Business Coach>How do I build a better business? How do I

0:11:13.920 --> 0:11:16.320
<v Andy Fell, GiFT631 Founder and Business Coach>serve my customers better? How do I get rid of

0:11:16.320 --> 0:11:18.990
<v Andy Fell, GiFT631 Founder and Business Coach>more low value work? How do I improve the quality

0:11:18.990 --> 0:11:21.090
<v Andy Fell, GiFT631 Founder and Business Coach>of my team? How do I improve the quality of

0:11:21.090 --> 0:11:24.210
<v Andy Fell, GiFT631 Founder and Business Coach>my services? How do I use ChatGPT to my advantage,

0:11:24.210 --> 0:11:28.380
<v Andy Fell, GiFT631 Founder and Business Coach>whatever it might be? You know, it's just that thinking time.

0:11:28.380 --> 0:11:31.800
<v Andy Fell, GiFT631 Founder and Business Coach>Because if you give yourself that, that stillness and I

0:11:31.800 --> 0:11:34.800
<v Andy Fell, GiFT631 Founder and Business Coach>only ever have two speeds in business, I'm either completely

0:11:34.800 --> 0:11:38.729
<v Andy Fell, GiFT631 Founder and Business Coach>still or I'm completely fast. And I do believe speed

0:11:38.730 --> 0:11:41.189
<v Andy Fell, GiFT631 Founder and Business Coach>is a source of competitive advantage. But if you look

0:11:41.190 --> 0:11:43.970
<v Andy Fell, GiFT631 Founder and Business Coach>from the outside, all you see is the speed. But

0:11:44.000 --> 0:11:46.109
<v Andy Fell, GiFT631 Founder and Business Coach>I can only go that fast because I'm going that

0:11:46.110 --> 0:11:49.710
<v Andy Fell, GiFT631 Founder and Business Coach>slow because that's when I make decisions about the things

0:11:49.710 --> 0:11:52.350
<v Andy Fell, GiFT631 Founder and Business Coach>that I'm going to prioritize in my life and my business.

0:11:52.350 --> 0:11:53.790
<v Andy Fell, GiFT631 Founder and Business Coach>And if you're going to go fast, it's a good

0:11:53.790 --> 0:11:56.280
<v Andy Fell, GiFT631 Founder and Business Coach>job to go fast in what you think is the

0:11:56.280 --> 0:11:57.240
<v Andy Fell, GiFT631 Founder and Business Coach>right direction.

0:11:57.929 --> 0:12:01.650
<v Gillian Bowen, Host>How important is it, do you think, for people to

0:12:01.650 --> 0:12:02.970
<v Gillian Bowen, Host>believe in themselves?

0:12:03.679 --> 0:12:07.610
<v Andy Fell, GiFT631 Founder and Business Coach>Oh it's the core of absolutely everything, you know. And

0:12:07.610 --> 0:12:11.270
<v Andy Fell, GiFT631 Founder and Business Coach>the greatest day is when your internal validation so what

0:12:11.270 --> 0:12:14.510
<v Andy Fell, GiFT631 Founder and Business Coach>you think about you crosses over from your reliance upon

0:12:14.510 --> 0:12:18.860
<v Andy Fell, GiFT631 Founder and Business Coach>external validation, which is what others think of you. And

0:12:18.860 --> 0:12:22.580
<v Andy Fell, GiFT631 Founder and Business Coach>far too many people, in my view, are dependent upon,

0:12:22.580 --> 0:12:24.770
<v Andy Fell, GiFT631 Founder and Business Coach>you know, what holds a lot of people back. Actually,

0:12:24.770 --> 0:12:27.530
<v Andy Fell, GiFT631 Founder and Business Coach>Gillian is not it's not the fear of failure. It's

0:12:27.530 --> 0:12:31.189
<v Andy Fell, GiFT631 Founder and Business Coach>the fear of judgment. So when you're totally reliant upon

0:12:31.190 --> 0:12:35.390
<v Andy Fell, GiFT631 Founder and Business Coach>either on praise, but also you're equally wounded by criticism,

0:12:35.510 --> 0:12:39.170
<v Andy Fell, GiFT631 Founder and Business Coach>you you hold yourself back. You become dependent upon what

0:12:39.170 --> 0:12:41.900
<v Andy Fell, GiFT631 Founder and Business Coach>others are saying about you, rather than just being true

0:12:41.900 --> 0:12:44.600
<v Andy Fell, GiFT631 Founder and Business Coach>to yourself and following your own course. So I think

0:12:44.600 --> 0:12:48.590
<v Andy Fell, GiFT631 Founder and Business Coach>it's really important that we all work exceptionally hard to

0:12:48.590 --> 0:12:53.239
<v Andy Fell, GiFT631 Founder and Business Coach>build our confidence, our belief systems and to go a

0:12:53.240 --> 0:12:55.010
<v Andy Fell, GiFT631 Founder and Business Coach>little bit deeper, our level of self esteem.

0:12:55.900 --> 0:12:59.590
<v Gillian Bowen, Host>I think what plays into that is what you say

0:12:59.590 --> 0:13:03.580
<v Gillian Bowen, Host>about making mistakes safe. What does that mean?

0:13:04.690 --> 0:13:08.170
<v Andy Fell, GiFT631 Founder and Business Coach>Yeah. And it really started because I talked to a

0:13:08.170 --> 0:13:09.760
<v Andy Fell, GiFT631 Founder and Business Coach>lot of leaders and they go, I want to be

0:13:09.760 --> 0:13:12.520
<v Andy Fell, GiFT631 Founder and Business Coach>an empowering leader. You know, however small the firm, I

0:13:12.520 --> 0:13:13.929
<v Andy Fell, GiFT631 Founder and Business Coach>want to I want to grow my firm. And the

0:13:13.929 --> 0:13:16.060
<v Andy Fell, GiFT631 Founder and Business Coach>only way I can do that, I can't hold on

0:13:16.059 --> 0:13:18.160
<v Andy Fell, GiFT631 Founder and Business Coach>to everything that I've always been doing. So I want

0:13:18.160 --> 0:13:20.800
<v Andy Fell, GiFT631 Founder and Business Coach>to empower those around me. And I would say, well,

0:13:20.800 --> 0:13:24.520
<v Andy Fell, GiFT631 Founder and Business Coach>what's your system for empowerment? And people like, Well, what

0:13:24.520 --> 0:13:25.630
<v Andy Fell, GiFT631 Founder and Business Coach>do you mean? I said, Well, you've got to have

0:13:25.630 --> 0:13:27.820
<v Andy Fell, GiFT631 Founder and Business Coach>a system. So people have got to know what they're

0:13:27.820 --> 0:13:30.790
<v Andy Fell, GiFT631 Founder and Business Coach>empowered to do. So when I was running the bank,

0:13:30.790 --> 0:13:34.240
<v Andy Fell, GiFT631 Founder and Business Coach>for example, people knew the no go areas. You know,

0:13:34.240 --> 0:13:39.910
<v Andy Fell, GiFT631 Founder and Business Coach>these are areas you just can't touch. Maybe something around legislation, governance, pricing, risk,

0:13:39.910 --> 0:13:43.120
<v Andy Fell, GiFT631 Founder and Business Coach>you know, brand, all those different things. These are the

0:13:43.120 --> 0:13:45.400
<v Andy Fell, GiFT631 Founder and Business Coach>things you need to refer to me as your one up

0:13:45.520 --> 0:13:48.370
<v Andy Fell, GiFT631 Founder and Business Coach>line manager. So almost you're setting the parameters of where

0:13:48.370 --> 0:13:53.079
<v Andy Fell, GiFT631 Founder and Business Coach>people are not empowered and therefore you're, you're you're enabled

0:13:53.080 --> 0:13:58.750
<v Andy Fell, GiFT631 Founder and Business Coach>to empower them about everything else. And that's about quality delegation, delegation.

0:13:58.750 --> 0:14:02.650
<v Andy Fell, GiFT631 Founder and Business Coach>That's about reducing and removing red tape. But it's also

0:14:02.650 --> 0:14:06.610
<v Andy Fell, GiFT631 Founder and Business Coach>about making mistakes safe. So very early in my career,

0:14:06.610 --> 0:14:09.760
<v Andy Fell, GiFT631 Founder and Business Coach>I worked for the managing director of the Royal Bank

0:14:09.760 --> 0:14:12.550
<v Andy Fell, GiFT631 Founder and Business Coach>of Scotland. I was his executive assistant, and one day

0:14:12.550 --> 0:14:14.260
<v Andy Fell, GiFT631 Founder and Business Coach>he called me into his office and I was just

0:14:14.260 --> 0:14:16.809
<v Andy Fell, GiFT631 Founder and Business Coach>this young guy starting out in business. And he said, Andy,

0:14:16.809 --> 0:14:18.820
<v Andy Fell, GiFT631 Founder and Business Coach>he said, I want to give you a piece of advice.

0:14:19.090 --> 0:14:22.300
<v Andy Fell, GiFT631 Founder and Business Coach>He said, Let me just tell you this. The only

0:14:22.300 --> 0:14:26.140
<v Andy Fell, GiFT631 Founder and Business Coach>people who don't make mistakes are the people who don't

0:14:26.140 --> 0:14:29.160
<v Andy Fell, GiFT631 Founder and Business Coach>do anything. So he said you want to, First of all,

0:14:29.160 --> 0:14:31.410
<v Andy Fell, GiFT631 Founder and Business Coach>he said, I want you to live an action orientated life.

0:14:31.800 --> 0:14:34.170
<v Andy Fell, GiFT631 Founder and Business Coach>He said, But secondly, when you're in a position of

0:14:34.170 --> 0:14:37.530
<v Andy Fell, GiFT631 Founder and Business Coach>leadership like I am, create an environment, create a tone

0:14:37.530 --> 0:14:41.010
<v Andy Fell, GiFT631 Founder and Business Coach>which is conducive not only to people bringing their full

0:14:41.010 --> 0:14:44.280
<v Andy Fell, GiFT631 Founder and Business Coach>selves to work, but people being willing to have a go.

0:14:44.670 --> 0:14:47.340
<v Andy Fell, GiFT631 Founder and Business Coach>And it was him, Tony, who first got me thinking

0:14:47.340 --> 0:14:49.470
<v Andy Fell, GiFT631 Founder and Business Coach>about this, he said. But obviously, you know, put some

0:14:49.470 --> 0:14:52.310
<v Andy Fell, GiFT631 Founder and Business Coach>parameters around this. I mean, we were in financial services.

0:14:52.320 --> 0:14:54.810
<v Andy Fell, GiFT631 Founder and Business Coach>He said, I don't want people making mistakes with lots

0:14:54.810 --> 0:14:56.910
<v Andy Fell, GiFT631 Founder and Business Coach>of noughts on the end. He said, But you've got

0:14:56.910 --> 0:15:00.300
<v Andy Fell, GiFT631 Founder and Business Coach>to create an environment where people, it's safe to test

0:15:00.300 --> 0:15:03.300
<v Andy Fell, GiFT631 Founder and Business Coach>and learn to fail fast in these areas, he said.

0:15:03.300 --> 0:15:05.700
<v Andy Fell, GiFT631 Founder and Business Coach>Because that's how you are going to grow as a leader.

0:15:05.700 --> 0:15:08.280
<v Andy Fell, GiFT631 Founder and Business Coach>Andy But that's also when you're in leadership, how others

0:15:08.280 --> 0:15:10.260
<v Andy Fell, GiFT631 Founder and Business Coach>are going to grow. So I think it's about it's

0:15:10.260 --> 0:15:12.990
<v Andy Fell, GiFT631 Founder and Business Coach>about setting up a whole system of empowerment for the

0:15:12.990 --> 0:15:16.320
<v Andy Fell, GiFT631 Founder and Business Coach>people that work within your firm so they know where

0:15:16.320 --> 0:15:19.800
<v Andy Fell, GiFT631 Founder and Business Coach>they can, you know, where they can take decisions and

0:15:19.800 --> 0:15:23.730
<v Andy Fell, GiFT631 Founder and Business Coach>risk making mistakes, where they need to refer to you

0:15:23.730 --> 0:15:27.090
<v Andy Fell, GiFT631 Founder and Business Coach>as either the business owner and where you just don't

0:15:27.180 --> 0:15:27.990
<v Andy Fell, GiFT631 Founder and Business Coach>want them to play.

0:15:29.070 --> 0:15:31.410
<v Gillian Bowen, Host>You mentioned red tape.

0:15:31.410 --> 0:15:32.040
<v Gillian Bowen, Host>In.

0:15:32.040 --> 0:15:35.910
<v Gillian Bowen, Host>In in that answer. And you're not talking about government

0:15:35.910 --> 0:15:38.730
<v Gillian Bowen, Host>red tape or external red tape. What what red tape

0:15:38.730 --> 0:15:40.560
<v Gillian Bowen, Host>are you talking about? And how does that impact a

0:15:40.560 --> 0:15:41.550
<v Gillian Bowen, Host>small business?

0:15:41.880 --> 0:15:44.610
<v Andy Fell, GiFT631 Founder and Business Coach>Yeah, it's really interesting. Often, you know, I'll work with

0:15:44.610 --> 0:15:46.859
<v Andy Fell, GiFT631 Founder and Business Coach>a business and when you really get into talking about

0:15:46.860 --> 0:15:49.500
<v Andy Fell, GiFT631 Founder and Business Coach>all of the low value work that they're having to do,

0:15:49.500 --> 0:15:52.650
<v Andy Fell, GiFT631 Founder and Business Coach>that's in their view, it's constraining them. It's holding them back.

0:15:52.650 --> 0:15:56.310
<v Andy Fell, GiFT631 Founder and Business Coach>It's it's it's first of all, it's a source of

0:15:56.310 --> 0:15:59.880
<v Andy Fell, GiFT631 Founder and Business Coach>disengagement because people get really, really frustrated. But often you'll

0:15:59.880 --> 0:16:01.470
<v Andy Fell, GiFT631 Founder and Business Coach>talk to someone and they'll say, well, my boss has

0:16:01.470 --> 0:16:04.140
<v Andy Fell, GiFT631 Founder and Business Coach>asked me to do this, but now I'm spending every

0:16:04.140 --> 0:16:06.870
<v Andy Fell, GiFT631 Founder and Business Coach>five minutes updating the boss about how I'm going. So

0:16:06.870 --> 0:16:10.050
<v Andy Fell, GiFT631 Founder and Business Coach>I'm spending more time updating than I am actually doing.

0:16:10.050 --> 0:16:13.200
<v Andy Fell, GiFT631 Founder and Business Coach>So it's all of the low value activities that are

0:16:13.200 --> 0:16:16.080
<v Andy Fell, GiFT631 Founder and Business Coach>actually getting in the way of us achieving what we

0:16:16.080 --> 0:16:19.080
<v Andy Fell, GiFT631 Founder and Business Coach>want to achieve as a firm. And it goes back

0:16:19.080 --> 0:16:21.930
<v Andy Fell, GiFT631 Founder and Business Coach>to a brilliant story from Gail Kelly, who was the

0:16:21.930 --> 0:16:26.970
<v Andy Fell, GiFT631 Founder and Business Coach>the CEO of the Westpac group, just a phenomenal human being.

0:16:26.970 --> 0:16:32.700
<v Andy Fell, GiFT631 Founder and Business Coach>And Gail told this story about when the recently deceased

0:16:33.000 --> 0:16:35.520
<v Andy Fell, GiFT631 Founder and Business Coach>Queen Elizabeth, when she was still a princess. So this

0:16:35.520 --> 0:16:38.730
<v Andy Fell, GiFT631 Founder and Business Coach>is going back a long, long time when Princess Elizabeth

0:16:38.730 --> 0:16:42.300
<v Andy Fell, GiFT631 Founder and Business Coach>was going on a state tour of South Africa with

0:16:42.810 --> 0:16:46.800
<v Andy Fell, GiFT631 Founder and Business Coach>her husband, she wanted to see whales and they set

0:16:46.800 --> 0:16:49.650
<v Andy Fell, GiFT631 Founder and Business Coach>up a system in South Africa where all of the

0:16:49.650 --> 0:16:52.950
<v Andy Fell, GiFT631 Founder and Business Coach>Coast Guards, every single day in the three months leading

0:16:52.950 --> 0:16:56.640
<v Andy Fell, GiFT631 Founder and Business Coach>up to Princess Elizabeth's visit, would send in the number

0:16:56.640 --> 0:17:00.150
<v Andy Fell, GiFT631 Founder and Business Coach>of whale sightings in that particular spot around the coast

0:17:00.150 --> 0:17:03.480
<v Andy Fell, GiFT631 Founder and Business Coach>of South Africa. The idea being where there was the

0:17:03.480 --> 0:17:08.280
<v Andy Fell, GiFT631 Founder and Business Coach>most frequent whale spotting cause that's where they'd send Princess Elizabeth. Anyway,

0:17:08.430 --> 0:17:11.550
<v Andy Fell, GiFT631 Founder and Business Coach>fast forward 60 years and they're still doing the whale

0:17:11.550 --> 0:17:15.270
<v Andy Fell, GiFT631 Founder and Business Coach>report and this new guy takes over this function and

0:17:15.270 --> 0:17:16.770
<v Andy Fell, GiFT631 Founder and Business Coach>he goes, So why are we actually why are we

0:17:16.770 --> 0:17:20.620
<v Andy Fell, GiFT631 Founder and Business Coach>doing this? And no one really knew. And people going, well,

0:17:20.630 --> 0:17:23.090
<v Andy Fell, GiFT631 Founder and Business Coach>obviously we want to monitor whale numbers. And he said, No, no,

0:17:23.090 --> 0:17:25.909
<v Andy Fell, GiFT631 Founder and Business Coach>we can do that with technology. We don't need to

0:17:25.910 --> 0:17:28.550
<v Andy Fell, GiFT631 Founder and Business Coach>have all these manual reports flying around the system and

0:17:28.550 --> 0:17:31.160
<v Andy Fell, GiFT631 Founder and Business Coach>then someone's keying them in. So Gail then challenged us

0:17:31.160 --> 0:17:35.120
<v Andy Fell, GiFT631 Founder and Business Coach>to say, So in your part of the business, where

0:17:35.119 --> 0:17:38.869
<v Andy Fell, GiFT631 Founder and Business Coach>are your whale reports? What are your whale reports? And

0:17:39.080 --> 0:17:42.590
<v Andy Fell, GiFT631 Founder and Business Coach>it's brilliant that everyone takes away from this podcast. Just

0:17:42.590 --> 0:17:45.949
<v Andy Fell, GiFT631 Founder and Business Coach>go and challenge everything in your firm. Why are you

0:17:45.950 --> 0:17:48.530
<v Andy Fell, GiFT631 Founder and Business Coach>doing it? What's the value in it? Is there a

0:17:48.530 --> 0:17:50.110
<v Andy Fell, GiFT631 Founder and Business Coach>And if you do believe you need to do it,

0:17:50.119 --> 0:17:52.340
<v Andy Fell, GiFT631 Founder and Business Coach>is there a more efficient way of doing it? So

0:17:52.340 --> 0:17:53.840
<v Andy Fell, GiFT631 Founder and Business Coach>think about whale reports.

0:17:54.220 --> 0:17:58.760
<v Gillian Bowen, Host>I along that similar vein and I often, you know,

0:17:58.760 --> 0:18:00.980
<v Gillian Bowen, Host>I'm the host. I don't often tell stories, but I

0:18:00.980 --> 0:18:04.369
<v Gillian Bowen, Host>have a friend who had said that for a long

0:18:04.369 --> 0:18:07.939
<v Gillian Bowen, Host>amount of time, a person that they worked with had

0:18:07.940 --> 0:18:10.460
<v Gillian Bowen, Host>been popping into a meeting that had been set up

0:18:10.460 --> 0:18:14.119
<v Gillian Bowen, Host>during Covid and and sitting in it for 15 or

0:18:14.119 --> 0:18:17.810
<v Gillian Bowen, Host>20 minutes and wondering why no one else was joining

0:18:17.810 --> 0:18:23.060
<v Gillian Bowen, Host>it because Covid had  finished and the meeting had not continued.

0:18:23.060 --> 0:18:26.090
<v Gillian Bowen, Host>But this poor person had been rocking up, spending 15,

0:18:26.090 --> 0:18:28.430
<v Gillian Bowen, Host>20 minutes. Oh, no one's coming and getting off and

0:18:28.430 --> 0:18:32.720
<v Gillian Bowen, Host>not realizing that actually that calendar invite should have been deleted.

0:18:32.720 --> 0:18:35.360
<v Gillian Bowen, Host>Of course that meeting shouldn't have been continuing on, but

0:18:35.359 --> 0:18:38.180
<v Gillian Bowen, Host>what a waste of time. How many things like that

0:18:38.180 --> 0:18:40.100
<v Gillian Bowen, Host>do you think exist? So many?

0:18:40.609 --> 0:18:43.790
<v Andy Fell, GiFT631 Founder and Business Coach>Honestly, Gillian, that is a huge area of opportunity for

0:18:43.790 --> 0:18:45.139
<v Andy Fell, GiFT631 Founder and Business Coach>everyone listening to this.

0:18:45.560 --> 0:18:46.190
<v Gillian Bowen, Host>Oh, dear.

0:18:46.190 --> 0:18:49.369
<v Andy Fell, GiFT631 Founder and Business Coach>How long are your meetings? Have every meeting that either

0:18:49.369 --> 0:18:52.430
<v Andy Fell, GiFT631 Founder and Business Coach>you're attending or your people are attending is a clear purpose,

0:18:52.430 --> 0:18:56.270
<v Andy Fell, GiFT631 Founder and Business Coach>clear agenda, clear minutes, clear actions. You know, I say challenge.

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<v Andy Fell, GiFT631 Founder and Business Coach>I often say to my clients, What's the worst 1

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<v Andy Fell, GiFT631 Founder and Business Coach>or 2 meetings you go to every week and they

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<v Andy Fell, GiFT631 Founder and Business Coach>can tell me like that. And it's like, Well, why

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<v Andy Fell, GiFT631 Founder and Business Coach>do you go, you know, almost as an expectation that

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<v Andy Fell, GiFT631 Founder and Business Coach>I go, Well, let's challenge the expectation. You know, this

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<v Andy Fell, GiFT631 Founder and Business Coach>creates some capacity within the system here. And I think

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<v Andy Fell, GiFT631 Founder and Business Coach>it's a huge opportunity. You're absolutely right.

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<v Gillian Bowen, Host>We are almost out of time. I wanted to finish

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<v Gillian Bowen, Host>on that. Look, people listen to this podcast rather than

0:19:19.760 --> 0:19:21.710
<v Gillian Bowen, Host>watching it, but you and I can see each other

0:19:21.710 --> 0:19:25.670
<v Gillian Bowen, Host>and you've got a hashtag that's under GifFT 631 that

0:19:25.670 --> 0:19:28.760
<v Gillian Bowen, Host>is hashtag, 'What winners do' - I think that's a nice

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<v Gillian Bowen, Host>way to to wrap up. What does that mean?

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<v Andy Fell, GiFT631 Founder and Business Coach>Yeah. So really it's it's creating a personal success system.

0:19:35.210 --> 0:19:39.740
<v Andy Fell, GiFT631 Founder and Business Coach>So I believe, as I said earlier, success 95% systems, 5% magic.

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<v Andy Fell, GiFT631 Founder and Business Coach>So what what are your personal success systems that's going

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<v Andy Fell, GiFT631 Founder and Business Coach>to enable you to move in the direction of future you?

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<v Andy Fell, GiFT631 Founder and Business Coach>And that might be everything from your morning routines to

0:19:50.180 --> 0:19:54.020
<v Andy Fell, GiFT631 Founder and Business Coach>how you you debrief your significant activities to how you

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<v Andy Fell, GiFT631 Founder and Business Coach>time block your diary effectively so you can really focus

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<v Andy Fell, GiFT631 Founder and Business Coach>on on the deep work, how you re-energize, how you

0:20:00.770 --> 0:20:03.800
<v Andy Fell, GiFT631 Founder and Business Coach>motivate yourself in a moment of need. So what winners

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<v Andy Fell, GiFT631 Founder and Business Coach>do is is my series of winning habits, winning frameworks,

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<v Andy Fell, GiFT631 Founder and Business Coach>running routines which form my personal success system, which ultimately

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<v Andy Fell, GiFT631 Founder and Business Coach>will enable me to pass my rocking chair test.

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<v Gillian Bowen, Host>Okay, we've covered a lot. That is all we have

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<v Gillian Bowen, Host>time for. If you want to find out more about

0:20:18.770 --> 0:20:21.740
<v Gillian Bowen, Host>Andy Fell and GiFT 631 I'll put a link in the show

0:20:21.740 --> 0:20:25.010
<v Gillian Bowen, Host>notes to his website. Also give the podcast a follow in

0:20:25.010 --> 0:20:27.290
<v Gillian Bowen, Host>your favorite pod app so you're ready for next time.

0:20:27.290 --> 0:20:29.960
<v Gillian Bowen, Host>And you can also find all the other episodes from

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<v Gillian Bowen, Host>season three there. The podcast has an email, so feel

0:20:32.720 --> 0:20:38.540
<v Gillian Bowen, Host>free to get in touch. Podcast@charteredaccountantsanz.com Let's start a conversation

0:20:38.540 --> 0:20:41.210
<v Gillian Bowen, Host>we certainly have today. Thanks Andy Fell for joining me

0:20:41.210 --> 0:20:42.830
<v Gillian Bowen, Host>on Small Firm, Big Impact.

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<v Andy Fell, GiFT631 Founder and Business Coach>My absolute pleasure.

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<v Gillian Bowen, Host>Bye bye.