WEBVTT - Steve Hawkins in for Thom 11/21/2025 0:00:00.080 --> 0:00:07.880 Made with Iheard Christmas all your favorites on commercial free. 0:00:08.680 --> 0:00:11.160 Just open the app and search Holiday to find iHeart 0:00:11.240 --> 0:00:14.760 Christmas plus other holiday stations and playlists to put you 0:00:14.840 --> 0:00:17.400 in a merry mood. Open the app and search Holiday 0:00:17.400 --> 0:00:18.160 to start listening. 0:00:21.280 --> 0:00:23.120 Money Money, Money. 0:00:22.640 --> 0:00:26.040 Puppies don't care about money news. It's a good thing. 0:00:26.160 --> 0:00:30.840 They're so darn cuddly. This is the Bloomberg Money Minute 0:00:31.000 --> 0:00:33.159 on seven hundred wl OH. 0:00:33.200 --> 0:00:36.000 I get Junie Servetti with us from the Bloomberg newsroom. 0:00:36.000 --> 0:00:37.760 Good morning, it's a Friday. 0:00:38.000 --> 0:00:39.600 Happy Friday. Good morning. 0:00:39.760 --> 0:00:44.199 Absolutely less than an hour ago, it's the weekend. Google, 0:00:44.280 --> 0:00:46.440 let's start with them. They've created a way for its 0:00:46.520 --> 0:00:50.320 Pixel phones users to share files instantly with Apple phones. 0:00:51.800 --> 0:00:52.880 Yeah, that's right. 0:00:53.240 --> 0:00:55.400 Google says it's come up with a way for its 0:00:55.440 --> 0:00:59.160 Pixel smartphones to exchange photos and other files Steve with 0:00:59.400 --> 0:01:04.120 Apple iPhones using Apple's air Drop feature. Now air Drop 0:01:04.200 --> 0:01:08.919 allows for fast, wireless fire file transfers between Apple devices. 0:01:09.480 --> 0:01:13.520 Google has something similar for its Android devices. For the 0:01:13.560 --> 0:01:17.280 time being, a device from Google's recently released Pixel ten 0:01:17.400 --> 0:01:21.440 line is required here, and the feature is still gradually 0:01:21.680 --> 0:01:26.280 being rolled out. A Google spokesperson told Bloomberg. Apple had 0:01:26.319 --> 0:01:29.319 no part in the development of this new sharing tool, 0:01:29.920 --> 0:01:34.199 and pass efforts to replicate Apple's signature iPhone feature, Steve 0:01:34.640 --> 0:01:38.039 have not gone over well with the company, So we'll 0:01:38.080 --> 0:01:39.040 see what happens here. 0:01:39.280 --> 0:01:43.360 Goodness gracious the firm if I'm saying why. Perplexity ai 0:01:43.440 --> 0:01:46.679 has right, has a new web browser, ramping up its 0:01:46.760 --> 0:01:47.840 rivalry with Google. 0:01:48.960 --> 0:01:52.640 Yes, perplexity Ai took the wraps off a version of 0:01:52.680 --> 0:01:57.760 its Comet web browser for mobile devices, and a spokesperson 0:01:57.800 --> 0:02:01.480 at the company says Comet is available now on Android, 0:02:01.560 --> 0:02:05.240 which is Google's operating system, and that an iOS app 0:02:05.280 --> 0:02:09.200 for Apple devices will launch any day now. Comment was 0:02:09.240 --> 0:02:12.400 released on a limited basis over the summer and later 0:02:12.520 --> 0:02:17.760 rolled out broadly last month for Mac and Windows desktop users. 0:02:17.919 --> 0:02:20.200 Steve, all right, and what are you seeing in the 0:02:20.200 --> 0:02:20.799 markets now? 0:02:21.919 --> 0:02:25.080 Well, we're coming off that day of wild swings for stocks, 0:02:25.120 --> 0:02:28.600 with tech dragging the market lower yesterday. Right now, things 0:02:28.639 --> 0:02:29.799 look a lot better. 0:02:29.919 --> 0:02:30.359 So far. 0:02:31.000 --> 0:02:33.760 Dow futures are up two hundred and forty six, SMP 0:02:33.919 --> 0:02:37.240 futures are up twenty five, and those Nasdaq futures are 0:02:37.320 --> 0:02:40.920 up sixty two. From Bloomberg genus Cervetti on news radio 0:02:41.040 --> 0:02:42.639 seven hundred WLW. 0:02:45.320 --> 0:02:50.480 We're righty, It's Friday. Time to talk TV with the 0:02:50.480 --> 0:02:53.880 Pride to lawrence Burg, Indiana. Matt Roush with us this morning. 0:02:54.400 --> 0:02:58.480 Good morning, Matte Glory feed How you doing good? Because 0:02:58.520 --> 0:03:01.600 it's almost Thanksgiving week and heading up to Thanksgiving, I 0:03:01.639 --> 0:03:03.800 want to binge watch and watch a whole bunch of 0:03:03.840 --> 0:03:05.639 things and prepare for the holiday. 0:03:05.720 --> 0:03:05.880 Right. 0:03:07.040 --> 0:03:09.480 Well, sure, if that's what you want to do, a 0:03:09.480 --> 0:03:12.800 lot of people will maybe be doing that, and certainly 0:03:12.800 --> 0:03:15.920 Netflix is here to supply you with just about anything 0:03:15.960 --> 0:03:18.040 you need. But the big news is a lot of 0:03:18.040 --> 0:03:19.560 people I think are probably going to use some of 0:03:19.560 --> 0:03:23.000 this time to refresh their memory on one of their 0:03:23.040 --> 0:03:27.400 biggest shows ever, because after a three year absence, Stranger 0:03:27.520 --> 0:03:29.880 Things is coming back to Netflix. 0:03:29.919 --> 0:03:31.240 This is one of their biggest hits. 0:03:32.120 --> 0:03:35.920 Sort of a horror homage to Stephen King, sort of 0:03:35.920 --> 0:03:39.560 filtered through with Steven Spielberg's sensibility, a little bit of goonies, 0:03:39.600 --> 0:03:42.320 a little bit of it where you've got these kids 0:03:42.360 --> 0:03:47.080 in a small Indiana town called Hawkins, not unlike Larisburg, 0:03:47.160 --> 0:03:49.600 maybe in some ways if they had a sort of 0:03:50.440 --> 0:03:55.640 scientific underground lab and had been nurturing these monsters in 0:03:55.680 --> 0:03:58.760 an alternate universe that has popped through, and so these 0:03:58.840 --> 0:04:02.920 monsters are sort of be deuviling the kids of this town. 0:04:03.200 --> 0:04:04.960 The kids are now a little bit more grown up, 0:04:05.520 --> 0:04:07.520 and with a three year absence, they look even older 0:04:07.520 --> 0:04:07.760 when you. 0:04:07.760 --> 0:04:08.360 Meet them again. 0:04:08.560 --> 0:04:12.360 But still it's gonna be them, these smart little kids, 0:04:12.400 --> 0:04:15.320 little Brady acts, who are gonna be taking on the 0:04:15.400 --> 0:04:19.919 monsters from the upside Down. And the release pattern for 0:04:19.960 --> 0:04:23.640 this final season, this fifth and final season, is peculiar 0:04:23.720 --> 0:04:25.719 in some ways. I mean, I guess that Netflix is 0:04:25.760 --> 0:04:28.760 looking like looking at this as like a big holiday gift. 0:04:29.160 --> 0:04:31.000 From my point of view, is like, okay, thanks for 0:04:31.080 --> 0:04:33.640 ruining my vacation, because what's happening is they're going to 0:04:33.720 --> 0:04:38.360 drop the first four episodes on Thanksgiving Eve on Wednesday night, 0:04:38.800 --> 0:04:41.800 and not like usual where they're you know, available at the. 0:04:41.760 --> 0:04:42.360 Beginning of the day. 0:04:42.400 --> 0:04:44.560 You have to wait till the evening to watch these episodes, 0:04:44.560 --> 0:04:46.280 which means that a lot of people are going to 0:04:46.360 --> 0:04:50.640 be spending their Thanksgiving or potentially their weekend watching these 0:04:50.640 --> 0:04:52.960 episodes and they're all like at least an hour long. 0:04:53.279 --> 0:04:56.280 But even more so is the next three episodes are 0:04:56.279 --> 0:04:59.400 going to drop on Christmas night. Again, it's like, doesn't 0:04:59.440 --> 0:05:01.480 think they have other people have other things to do 0:05:01.560 --> 0:05:03.160 on the holiday than watch Netflix. 0:05:03.240 --> 0:05:04.760 Maybe not. And then the very. 0:05:04.680 --> 0:05:07.839 Last episode, which apparently is a super sized episode. They're 0:05:07.880 --> 0:05:09.520 all a little bit long, but apparently this is going 0:05:09.560 --> 0:05:11.719 to be like a move that feature length episode that's 0:05:11.760 --> 0:05:15.360 gonna you know, the Kids versus the Monsters to Save 0:05:15.440 --> 0:05:17.240 the World is going to be on New Year's Eve. 0:05:17.279 --> 0:05:18.880 It's going to drop on the night of New Year's Eve. 0:05:18.920 --> 0:05:23.200 So again, these are holiday attractions, I suppose, much the 0:05:23.200 --> 0:05:25.200 way that a lot of people are going to spend 0:05:25.240 --> 0:05:27.599 part of their weekend probably going. 0:05:27.400 --> 0:05:28.479 To see the Wicked movie. 0:05:28.800 --> 0:05:34.039 Big blockbusters, and in Netflix's eyes, this is a blockbuster, big, big. 0:05:33.880 --> 0:05:35.159 Show, spending a lot of money. 0:05:35.160 --> 0:05:37.960 The special effects are really amazing here, and it really 0:05:37.960 --> 0:05:40.000 feels like a movie in many ways, and they're going 0:05:40.080 --> 0:05:41.719 to do there are going to be some screenings of 0:05:41.760 --> 0:05:43.839 some of these episodes along the way, because the marketing 0:05:43.920 --> 0:05:45.719 for this is over the top, I mean, the hype 0:05:45.839 --> 0:05:48.600 is crazy. We put out a special issue ourselves, which 0:05:48.680 --> 0:05:50.400 was very helpful for me because I had to read 0:05:50.440 --> 0:05:52.919 the synopsis of what happened in season four because I 0:05:52.960 --> 0:05:55.640 forgot it's been three years for Cronell was a lot 0:05:55.640 --> 0:05:58.640 of TV since then. But nonetheless, the kids are still 0:05:58.760 --> 0:06:01.200 very appealing, even a little bit older than they used 0:06:01.200 --> 0:06:03.560 to be, and watching them all sort of bicker with 0:06:03.640 --> 0:06:05.240 each other while they're trying to figure out how in 0:06:05.240 --> 0:06:08.880 the world they're going to take down these demo Gorgans, 0:06:08.920 --> 0:06:12.280 these things that have these big, nasty heads and they're 0:06:12.279 --> 0:06:15.880 being controlled by this creature called Vecna. So, yeah, if 0:06:15.880 --> 0:06:18.200 you into the mythology of Stranger Things, which is also 0:06:18.240 --> 0:06:21.880 a show on Broadway right now, So the marketing is crazy, 0:06:21.920 --> 0:06:24.120 but it is a huge, big deal and it's been 0:06:24.120 --> 0:06:25.600 like I said, it's been three years. And then when 0:06:25.600 --> 0:06:27.160 it's over, we'll see if they're going to do a 0:06:27.200 --> 0:06:30.960 sequel or something. But nonetheless, Stranger Things is back starting Wednesday, 0:06:31.160 --> 0:06:33.600 and that is the big streaming headline of the week. 0:06:33.760 --> 0:06:36.880 Yeah, more gentle Netflix experience is the second season of 0:06:36.920 --> 0:06:38.200 A Man on the Inside. 0:06:38.720 --> 0:06:40.440 Yeah, this is a really sweet show. This is a 0:06:40.440 --> 0:06:41.640 great show for ted. 0:06:41.480 --> 0:06:43.800 Dance and I think it's only been a year or 0:06:43.800 --> 0:06:46.880 so since the last first season of that, And the 0:06:46.960 --> 0:06:49.600 idea of this is that ted Danson is this newly widowed, 0:06:49.880 --> 0:06:52.640 sort of lonely guy. He was a professor, really smart guy, 0:06:52.720 --> 0:06:55.400 but his life kind of has been a little empty. 0:06:55.640 --> 0:06:58.039 And then he gets a gig to help out and 0:06:58.080 --> 0:07:00.599 become an amateur private eye. And he went undercover in 0:07:00.600 --> 0:07:03.719 the first season at a retirement home where you know, 0:07:03.800 --> 0:07:05.520 he sort of made some new friends, but he was 0:07:05.560 --> 0:07:08.400 also trying to investigate a theft or something, and it 0:07:08.440 --> 0:07:10.720 was a really cute show and watching him sort of 0:07:10.720 --> 0:07:13.080 come back to life with sweet well. In the second season, 0:07:13.720 --> 0:07:16.760 the case isn't quite so interesting, but he goes back 0:07:16.800 --> 0:07:20.240 to college as a professor, going undercover to sort of 0:07:20.320 --> 0:07:22.880 uproot a blackmale scheme or such thing. But the real 0:07:23.040 --> 0:07:25.400 squist of this season is that when he goes to 0:07:25.440 --> 0:07:28.640 this college, he falls for a wacky music teacher who 0:07:28.680 --> 0:07:31.320 is played by his wife of thirty years Ted Danson's 0:07:31.320 --> 0:07:35.000 real wife, Mary Steing version, and watching them sort of 0:07:35.720 --> 0:07:37.200 she's short of lights the fire in him and he 0:07:37.200 --> 0:07:40.120 becomes more spontaneous, and so even if the mystery isn't 0:07:40.160 --> 0:07:42.880 all that, the show itself is very sweet watching this 0:07:42.960 --> 0:07:45.840 guy go undercover, and he loves playing spy, so it's 0:07:45.880 --> 0:07:47.400 really fun to watch him do that. It's a great 0:07:47.480 --> 0:07:49.680 role for Ted Danson and it was a sweet show. 0:07:49.720 --> 0:07:51.360 So if you've been waiting for that to come back, 0:07:51.520 --> 0:07:53.960 that dropped yesterday, so you could spend this weekend watching that. 0:07:54.280 --> 0:07:57.160 Yeah, and a tear jerker alert here, tell me about 0:07:57.200 --> 0:07:58.040 Masterpiece Theater. 0:07:58.840 --> 0:08:01.800 Okay, Well, they've got a movie on Sunday that really 0:08:01.880 --> 0:08:03.680 is one of the most moving things I've seen in 0:08:03.680 --> 0:08:06.360 a while, partly because it sort of pays homage too 0:08:06.400 --> 0:08:08.880 of the great actors of our time, who you know 0:08:08.920 --> 0:08:11.360 their heyday were in the sixties and seventies, were talking 0:08:11.440 --> 0:08:14.160 Michael Caine and the late Glinda Jackson. This was the 0:08:14.240 --> 0:08:17.920 last film that g Linda Jackson film before she passed away, 0:08:18.320 --> 0:08:20.600 and Michael Caine after he filmed this that this was 0:08:20.640 --> 0:08:23.400 his swan song, that he was going to retire from 0:08:23.400 --> 0:08:24.080 acting after this. 0:08:24.440 --> 0:08:26.400 Two double Oscar winners. 0:08:26.240 --> 0:08:28.720 And they're playing in this based on a true story 0:08:28.760 --> 0:08:32.680 about a man World War Two D day veteran who 0:08:32.720 --> 0:08:35.320 lives in a nursing home with his wife and he 0:08:35.800 --> 0:08:39.000 decides to go on his own to the beaches of 0:08:39.040 --> 0:08:43.520 Normandy for the seventieth anniversary celebration and he goes off 0:08:43.559 --> 0:08:45.199 on his own. That I didn't even tell anybody in 0:08:45.240 --> 0:08:47.000 the nursing house. He's doing it, so it's almost like 0:08:47.040 --> 0:08:49.240 he did a little bit of a prison break or something, 0:08:49.600 --> 0:08:51.840 and the media catches on although he has no idea 0:08:51.920 --> 0:08:54.160 this is happening. So by the time he returns, he's 0:08:54.200 --> 0:08:57.640 like a local celebrity or even like a national celebrity. 0:08:57.840 --> 0:08:59.840 But it's a really wonderful story about how he goes 0:08:59.840 --> 0:09:03.800 off funny zone, goes on a ferry and meets other people, 0:09:04.320 --> 0:09:07.480 but also reliving his the horrors of D Day. So 0:09:07.559 --> 0:09:10.280 even though everybody looks at this like a human interest story, 0:09:10.520 --> 0:09:13.520 for him, it's really quite a deep experience for him 0:09:13.600 --> 0:09:17.040 to go back to this place where he but many 0:09:17.040 --> 0:09:20.160 other people he knew, did not survive. So it's quite poignant. 0:09:20.400 --> 0:09:23.199 And to watch these two actors it is really it's 0:09:23.240 --> 0:09:25.440 really sweet. So again, if you're a fan of that 0:09:25.520 --> 0:09:27.199 kind of acting, this is good. But yeah, I did, 0:09:27.240 --> 0:09:29.080 I did choke up a couple of times watching it. 0:09:29.200 --> 0:09:31.600 Wow, Matt Rash, I've run out of time. We will 0:09:31.600 --> 0:09:34.640 talk to you and talk TV next week on Black Friday. 0:09:34.679 --> 0:09:37.080 Okay, you got it. There's always something all. 0:09:37.040 --> 0:09:37.880 Right, thanks so much. 0:09:37.920 --> 0:09:42.440 It's eight nineteen on seven hundred WLW more traffick in here, 0:09:42.520 --> 0:09:44.199 Eddie zeligs in here for Chuck this morning. 0:09:44.240 --> 0:09:45.200 What are we dealing with now? 0:09:46.559 --> 0:09:49.559 Well, right now, the roadways are actually accident freeze. A 0:09:49.600 --> 0:09:52.480 little bit of good news for you from the uc Health. Yeah, 0:09:52.559 --> 0:09:55.360 that's right, from the UC Health Traffic Center. Are you 0:09:55.440 --> 0:09:59.640 one of the thirty eight million Americans impacted by diabetes? 0:10:00.120 --> 0:10:04.319 Personalized education and treatment options from the experts at you 0:10:04.440 --> 0:10:07.760 see health Learn Moore at u sehealth dot com. Again, 0:10:07.800 --> 0:10:10.880 we are accident free around town at the moment. Just 0:10:11.000 --> 0:10:13.680 keep in mind that southbound two seventy five is down 0:10:13.720 --> 0:10:17.000 to one lane for some repairs of the Carrol Cropper Bridge, 0:10:17.040 --> 0:10:19.319 and you've got some slow traffic working in through there. 0:10:19.360 --> 0:10:23.720 From US fifty in Lawrenceburg. More slow traffic southbound seventy 0:10:23.760 --> 0:10:26.840 five between Galbreath and Paddock Road minute or two worth 0:10:26.880 --> 0:10:30.319 of delays. There Another slow down on northbound four seventy 0:10:30.360 --> 0:10:34.240 one that's between Memorial Parkway and seventy one. I'm at 0:10:34.240 --> 0:10:37.679 Ezelk on news Radio seven hundred WLW. 0:10:38.280 --> 0:10:40.880 All Right, the night First Warning Weather Forecast Center looks 0:10:40.880 --> 0:10:43.640 like this rain starting about noon continuing for the rest 0:10:43.640 --> 0:10:46.360 of the day. Friday night football after a high of 0:10:46.480 --> 0:10:49.920 fifty four, it's gonna be showers and fifty if you're 0:10:49.920 --> 0:10:52.440 headed out to that Middletown game or the Newport Central 0:10:52.440 --> 0:10:55.640 Calf game, you're gonna get wet, is what Jennifer says 0:10:55.760 --> 0:10:59.000 most likely for Friday night football tonight, drying out, gonna 0:10:59.000 --> 0:11:01.880 be sunny tomorrow. Fifty four, sonny and fifty eight. Yeah, 0:11:01.880 --> 0:11:04.480 that's sonny. If you don't know what that means. We'll 0:11:04.520 --> 0:11:07.640 have some sun all weekend, both days. Fifty eight on Sunday, 0:11:08.000 --> 0:11:10.280 it's up to forty seven right now at your severe 0:11:10.320 --> 0:11:14.200 weather station. News Radio seven hundred WLW coach Zach Taylor 0:11:14.360 --> 0:11:15.040 joining us next. 0:11:15.040 --> 0:11:19.120 This reforred is sponsored by blindster dot com Hi Hampeny 0:11:19.120 --> 0:11:21.479 minutes on seven hundred WLW. 0:11:21.960 --> 0:11:24.840 Stock features were picking up some speed this morning following 0:11:24.840 --> 0:11:28.080 a wild session on Wall Street yesterday. After soaring with 0:11:28.120 --> 0:11:30.680 an early surge of one point nine percent, the SMP 0:11:30.840 --> 0:11:33.720 five hundred erased all of that and fell almost one 0:11:33.720 --> 0:11:37.600 point six percent. Initially in Nvidia, appeared to quell worries 0:11:37.640 --> 0:11:40.319 about a bubble for AI stocks, but it ended the 0:11:40.400 --> 0:11:42.560 day with the loss of more than three percent, and 0:11:42.600 --> 0:11:45.240 the last time the overall stock market had swings this 0:11:45.320 --> 0:11:48.560 severe in one day was in April. Google is tackling 0:11:48.559 --> 0:11:52.560 AI's spelling problem with a new image generation model called 0:11:52.679 --> 0:11:55.880 Nano Banana Pro. Google says the new model can produce 0:11:55.920 --> 0:11:59.920 better visuals with more precise and legible text in multiple languages. 0:12:00.120 --> 0:12:03.640 Those improvements were made possible by Gemini three, the latest 0:12:03.720 --> 0:12:07.480 version of the company's AI model, released on Tuesday. Meanwhile, 0:12:07.520 --> 0:12:09.679 if you want to know if that image was generated 0:12:09.720 --> 0:12:13.320 by artificial intelligence, Google says users can upload an image 0:12:13.320 --> 0:12:15.800 to the Gemini app and ask it if it was 0:12:15.960 --> 0:12:19.760 generated by Google AI. From Bloomberg genas Cervetti on News 0:12:19.880 --> 0:12:22.079 Radio seven hundred WLW. 0:12:22.720 --> 0:12:26.040 All right, it's just about eight forty one on seven 0:12:26.120 --> 0:12:31.320 hundred WLW. Steve Hawkins and for Tom Brenneman. Tom's back 0:12:31.480 --> 0:12:36.319 on Monday. You know everybody is starting to travel today. 0:12:36.360 --> 0:12:38.520 This is the first day of Thanksgiving travel, so I 0:12:38.559 --> 0:12:41.040 thought we talked to Jamie ward O, retired Discount. She's 0:12:41.080 --> 0:12:44.520 CEO and founder of the Safe Tread Allightes. Jamie, thanks 0:12:44.520 --> 0:12:45.800 for joining us again this morning. 0:12:46.920 --> 0:12:48.880 Hey, good morning, Steve, how you been good? 0:12:49.080 --> 0:12:50.880 We're losing pennies, so I want to talk to you 0:12:50.880 --> 0:12:53.800 about the penny test. To check your tire. But today, 0:12:54.040 --> 0:12:58.040 you know, November twenty first is the official start of 0:12:58.160 --> 0:13:03.520 the Thanksgiving travel season. Til the following Sunday, about ten days, 0:13:03.600 --> 0:13:07.080 everybody's on the red blace. More than seventy million Americans 0:13:07.120 --> 0:13:08.920 expected to hit the road. This is the time to 0:13:09.000 --> 0:13:10.840 check your tires and get ready for the trip. 0:13:10.679 --> 0:13:12.560 Right, yes, sir. 0:13:12.679 --> 0:13:15.680 As a matter of fact, tires are the most important 0:13:15.720 --> 0:13:19.200 part on your vehicle, and it's often the most neglected. 0:13:19.920 --> 0:13:22.840 For years, people have been talking about checking your tread 0:13:22.840 --> 0:13:26.360 depth using a penny test, and I gotta tell you 0:13:26.559 --> 0:13:32.440 it's been outdated for a very long time, the penny test. Obviously, 0:13:32.559 --> 0:13:34.440 pennies are going away and most people don't even have 0:13:34.520 --> 0:13:38.000 those in their pockets anymore. But the penny test was 0:13:38.120 --> 0:13:40.559 way too late to replace your tire. As a matter 0:13:40.600 --> 0:13:43.800 of fact, the more realistic time you should be replacing 0:13:43.840 --> 0:13:46.880 your tire is when the head of George Washington on 0:13:46.920 --> 0:13:51.840 your quarter is exposed. That's actually around four thirty seconds 0:13:52.600 --> 0:13:55.400 now that we're actually talking about fractions of an inch here. 0:13:55.679 --> 0:13:58.240 But Steve, when I tell you, the quality of the 0:13:58.320 --> 0:14:02.360 tire changes dramatic from four to thirty seconds to that 0:14:02.840 --> 0:14:06.199 Lincoln head at two thirty seconds. What happens is sixty 0:14:06.240 --> 0:14:10.040 percent of your wet weather traction diminishes at that point. 0:14:10.160 --> 0:14:13.400 We call that the danger zone, and we highly recommend 0:14:13.800 --> 0:14:17.240 making sure that you have enough tire tread to do 0:14:17.320 --> 0:14:21.880 your wet weather breaking and hydroplanning resistance when you're driving 0:14:22.000 --> 0:14:23.200 this holiday season. 0:14:23.520 --> 0:14:26.480 So for listeners that don't understand you put the quarter 0:14:27.400 --> 0:14:29.440 in in the tire tread, explain that. 0:14:30.720 --> 0:14:33.640 Yes, So if you take a quarter with with Lincoln's 0:14:33.640 --> 0:14:34.800 head upside. 0:14:34.360 --> 0:14:36.040 Down, you stick that in the tread. 0:14:36.480 --> 0:14:41.040 And if you see Lincoln's head, that's the time. 0:14:41.000 --> 0:14:42.560 You need to replace your tire. 0:14:43.120 --> 0:14:46.080 Anything beyond his head is too late, So right in 0:14:46.160 --> 0:14:48.960 that area you need to that should be your trigger point. 0:14:49.720 --> 0:14:54.120 Okay, so that's now called the quarter test. What happens 0:14:54.160 --> 0:14:56.840 if you're not replacing your tires and getting ready for 0:14:56.960 --> 0:14:57.760 winter and things. 0:14:57.760 --> 0:14:58.480 What could happen? 0:14:59.760 --> 0:15:03.840 Well, First of all, air pressure drops dramatically around this time, 0:15:03.920 --> 0:15:05.920 So if you have one of those yellow lights on 0:15:05.960 --> 0:15:09.400 your dashboard, that means your tire pressure monitoring system is 0:15:09.440 --> 0:15:12.000 telling you that you have low air pressure. So it 0:15:12.160 --> 0:15:14.280 all starts there. You need to make sure that you 0:15:14.320 --> 0:15:17.880 stop by any tire discounters or any a dealer or 0:15:17.960 --> 0:15:21.760 tire store out there, just to get that air pressure reset. 0:15:21.840 --> 0:15:23.880 That's critical. That's where it starts. 0:15:24.120 --> 0:15:26.800 At the same time, when you drop off your vehicle 0:15:26.880 --> 0:15:29.920 or stop in well, we'll actually check the tread depth 0:15:30.040 --> 0:15:32.320 for you to make sure you have enough tread depth 0:15:32.720 --> 0:15:36.400 for a safe travel this holiday season. So those two 0:15:36.440 --> 0:15:37.880 things are really critical. 0:15:38.160 --> 0:15:40.400 What if I am driving on bald tires? 0:15:40.400 --> 0:15:40.960 What is that? 0:15:42.360 --> 0:15:45.760 What is that doing with stopping distance and things like that? 0:15:47.120 --> 0:15:51.040 Sure, so a brand new tire has emergency stopping distance. 0:15:51.520 --> 0:15:55.080 At sixty miles an hour, it's about one hundred and 0:15:55.200 --> 0:15:59.520 ninety five feet. Around four thirty seconds, it grows to 0:15:59.720 --> 0:16:01.480 two two and ninety feet. 0:16:01.560 --> 0:16:02.080 So that's the. 0:16:02.040 --> 0:16:05.760 Difference between a brand new tire and one that is 0:16:05.880 --> 0:16:09.200 around the replacement cycle. If you let it go past 0:16:09.240 --> 0:16:12.240 that four thirty second mark, it jumps up to three 0:16:12.320 --> 0:16:14.160 hundred and eighty feet. 0:16:14.360 --> 0:16:17.600 Of emergency wet weather breaking. It's crazy. 0:16:18.320 --> 0:16:21.200 The difference between having an accident and no accident is 0:16:21.240 --> 0:16:25.720 sometimes inches. Think about how many feet that is. It's ridiculous. 0:16:25.880 --> 0:16:28.440 All right, we're talking to Jamie Ward, founder of the 0:16:28.480 --> 0:16:29.480 Safe Tread Alliance. 0:16:29.520 --> 0:16:31.200 What is the Safe Tread Alliance? 0:16:32.240 --> 0:16:34.520 Yeah, So one of our customers about a year ago, 0:16:34.640 --> 0:16:37.840 came to me and said, hey, I'd like to do 0:16:37.920 --> 0:16:40.920 something on tire safety for a local news station out 0:16:40.920 --> 0:16:44.280 of Atlanta. So I said, okay, hey, let's let's understand 0:16:44.280 --> 0:16:46.760 this though. What's going on. We told me a story 0:16:46.760 --> 0:16:50.480 about losing his his his son in a traffic accident 0:16:51.360 --> 0:16:54.560 in Florida at college and it turned out once all 0:16:54.560 --> 0:16:58.320 the dust settled, he met with the with the state 0:16:58.360 --> 0:17:01.760 police and they told him it was because of worn tires. 0:17:01.880 --> 0:17:04.960 They were in that danger zone between four thirty seconds and. 0:17:04.920 --> 0:17:05.920 Two thirty seconds. 0:17:06.160 --> 0:17:08.040 And so he was telling me about this, and I said, 0:17:08.040 --> 0:17:11.560 oh my goodness, we at tire Discounters know that that 0:17:11.560 --> 0:17:15.200 that's the danger zone for tires. And too many people 0:17:15.240 --> 0:17:18.280 think that this penny test is the right thing to do, 0:17:18.320 --> 0:17:19.480 and it's way too late. 0:17:20.000 --> 0:17:22.639 So what happened was this, this young man. 0:17:22.640 --> 0:17:26.200 Just just was was in a rainstorm and lost control 0:17:26.359 --> 0:17:29.760 because of the ball tires and unfortunately lost his life. 0:17:30.040 --> 0:17:32.439 So when he told me this, I'm like, oh my goodness, 0:17:32.440 --> 0:17:34.640 I'm gonna help you. We've got to help We've got 0:17:34.680 --> 0:17:37.600 to fix this narrative and reset this. So what we 0:17:37.640 --> 0:17:40.680 did is we formed a group called the Safe Tread Alliance, 0:17:41.240 --> 0:17:45.280 and we have industry folks from all facets of our 0:17:45.400 --> 0:17:48.520 tire industry that have jumped on and they're right now 0:17:48.600 --> 0:17:51.800 it's still new. They're all joining so we can actually 0:17:51.880 --> 0:17:55.359 reset the standard of not two thirty seconds, of for 0:17:55.640 --> 0:18:00.560 thirty seconds, so customers don't falsely believe they have safety tires. 0:18:00.320 --> 0:18:01.360 And when they don't have them. 0:18:01.480 --> 0:18:04.320 So it is taken off like crazy and people are 0:18:04.359 --> 0:18:06.399 really embracing this absolutely. 0:18:06.680 --> 0:18:10.119 Jamie Ward Tied Discounter CEO, founder of the Safe Tread Alliance. 0:18:10.160 --> 0:18:12.560 You guys helped me out in the past month when 0:18:12.800 --> 0:18:14.800 that yellow light came on mine. I went over the 0:18:14.920 --> 0:18:17.800 Union Center store there. You guys had me in and 0:18:17.800 --> 0:18:19.840 out and I appreciate it. And you guys were showing 0:18:19.880 --> 0:18:21.720 me all of that stuff and I had some bald 0:18:21.720 --> 0:18:22.359 tires there. 0:18:22.440 --> 0:18:23.760 So thanks so much. 0:18:23.800 --> 0:18:27.080 Because today is the beginning of the Thanksgiving travel season, 0:18:27.440 --> 0:18:29.720 check your tire pressure before you go to Grandma's right. 0:18:30.880 --> 0:18:33.840 That's it. That's it, Steve. I really appreciate it. Thanks man. 0:18:33.960 --> 0:18:35.120 We'll talk to you next time. 0:18:35.560 --> 0:18:41.000 It is eight forty seven now on seven hundred wlw. 0:18:40.359 --> 0:18:42.320 Eddie's in for Chuck this morning. What are we dealing 0:18:42.320 --> 0:18:44.119 with now well. 0:18:44.200 --> 0:18:47.520 Right now, roadways are excellent free around town from the 0:18:47.640 --> 0:18:50.320 UC Health Traffic Center. Are you one of the thirty 0:18:50.359 --> 0:18:55.840 eight million Americans impacted by diabetes? Get personalized education and 0:18:55.880 --> 0:18:59.640 treatment options from the experts at you see Health Learn 0:18:59.680 --> 0:19:03.600 more you see health dot com. On southbound seventy five, 0:19:03.680 --> 0:19:06.560 traffic is running a little bit slow though between Galbreath 0:19:06.640 --> 0:19:09.399 and Paddock Road. Minute or two worth of delays getting 0:19:09.440 --> 0:19:12.640 through there. Otherwise, no delays right now on the Norwood 0:19:12.680 --> 0:19:16.560 Lateral both east and westbound between seventy five and seventy one, 0:19:16.840 --> 0:19:20.000 and no further delays on seventy one seventy five northbound 0:19:20.200 --> 0:19:23.600 from Florence into downtown. I'm at Eazeleek on news radio 0:19:23.680 --> 0:19:26.359 seven hundred WLW the. 0:19:26.440 --> 0:19:29.520 Nine first Warning Weather Forecast Center looks like this. Rain 0:19:29.600 --> 0:19:33.119 starts about noonish around the entire tri state. Going to 0:19:33.200 --> 0:19:36.040 go to fifty four for a high today, rain continuing 0:19:36.119 --> 0:19:38.560 all day for Friday night football. Be prepared for, but 0:19:39.040 --> 0:19:42.320 sunny and mid fifties all weekend after today. All right, 0:19:42.640 --> 0:19:45.760 still forty seven at your severe weather station news Radio 0:19:45.840 --> 0:19:47.480 seven hundred WLW. 0:19:47.560 --> 0:19:48.879 Bear Dave joins me. 0:19:48.960 --> 0:19:53.040 Next school is in session when the Lengals look to 0:19:53.200 --> 0:19:56.840