WEBVTT - The Morning Show w/ Thom Brennaman -- 12/9/25 0:00:00.240 --> 0:00:03.880 Enough as long as they're rippled with This is the 0:00:04.000 --> 0:00:07.280 Bloomberg Money Minutes on seven hundred WLW. 0:00:07.480 --> 0:00:09.360 All right, we say good morning once more to Erica 0:00:09.480 --> 0:00:13.280 Herschowitz from our Bloomberg newsroom in New York City. Erica, 0:00:13.280 --> 0:00:16.880 good morning. Home Depot doesn't see a housing market rebound 0:00:17.440 --> 0:00:18.360 anytime soon. 0:00:19.000 --> 0:00:22.720 No, Tom, the home improvement giant gave a sales forecast 0:00:22.760 --> 0:00:25.560 for next year that came in below Wall Street expectations. 0:00:25.560 --> 0:00:27.640 So the housing market has wait on Home Depot as 0:00:27.680 --> 0:00:30.479 consumers remain on the sidelines for big ticket purchases and 0:00:30.560 --> 0:00:33.760 projects that require financing. Home Depot has been trying to 0:00:33.800 --> 0:00:37.360 manage the lowdown by boosting its online offerings and catering 0:00:37.360 --> 0:00:38.159 to contractors. 0:00:39.120 --> 0:00:41.960 I'm really interested to hear about this soon. Apparently you're 0:00:42.000 --> 0:00:44.880 telling me we'll be able to call an Uber without 0:00:44.920 --> 0:00:45.560 an app. 0:00:46.240 --> 0:00:49.400 Yes. Uber is going to introduce these physical kiosks for 0:00:49.479 --> 0:00:52.159 people to use the ride hailing service who don't have 0:00:52.240 --> 0:00:55.120 the company's app. The kiosks, which will include a large 0:00:55.160 --> 0:00:57.520 touch green with a credit card reader and a receipt printer, 0:00:57.600 --> 0:00:59.960 are going to be installed at places like airports first, 0:01:00.120 --> 0:01:03.240 starting with LaGuardia in New York The uber kiosks are 0:01:03.240 --> 0:01:06.680 intended to help international visitors arriving without a local data 0:01:06.680 --> 0:01:09.400 plan or anyone else who prefers an in person experience. 0:01:10.040 --> 0:01:12.640 Okay, And the very latest on the futures Erica. 0:01:13.160 --> 0:01:15.200 Mark Future is right now Tom pointing to a higher 0:01:15.280 --> 0:01:17.960 open down futures up twenty three points, NASDAK futures up 0:01:17.959 --> 0:01:20.480 one s and p futures up three. This report is 0:01:20.520 --> 0:01:23.880 sponsored by Fidelity from Bloomberg. Erica Herskowitz on News Radio 0:01:23.920 --> 0:01:26.240 seven hundred WLW. 0:01:26.120 --> 0:01:28.399 Alrighty eight oh nine on the Big One, seven hundred 0:01:28.480 --> 0:01:31.600 WLW Welcome to the morning show. We hope to have 0:01:31.640 --> 0:01:36.200 her last week and then I screwed up. But it's 0:01:36.280 --> 0:01:38.200 nice to have her and we thank her for her 0:01:38.240 --> 0:01:41.280 flexibility this week. Her name is fitz Kohler. She is 0:01:41.319 --> 0:01:45.240 the author of the new book Supercharge, The Exact Formula 0:01:45.640 --> 0:01:50.080 for Witness for Witness, for Fitness, for Weight Loss and 0:01:50.360 --> 0:01:51.400 Longevity Fits. 0:01:51.440 --> 0:01:52.400 Good morning, How are you? 0:01:54.080 --> 0:01:54.400 Oh? 0:01:54.560 --> 0:01:56.920 Good morning, Keith, I'm spectacular. 0:01:56.960 --> 0:01:57.160 Thank you. 0:01:57.240 --> 0:01:57.960 I'm so sorry. 0:01:57.960 --> 0:02:00.880 It's so cold in Cincinnati and it's where you are 0:02:00.920 --> 0:02:02.040 in Florida. 0:02:03.080 --> 0:02:07.880 No, not even a little bit or focused on you. 0:02:07.920 --> 0:02:10.680 Tell me about Supercharge. Why did you write this book. 0:02:12.320 --> 0:02:15.800 Yeah, I wrote You Supercharged because I've been in the 0:02:15.840 --> 0:02:19.120 fitness industry forever and I am so desperate for folks 0:02:19.160 --> 0:02:21.519 to reach their potential. 0:02:21.720 --> 0:02:23.240 And you know, I called it. 0:02:23.200 --> 0:02:26.400 You Supercharge because it's about the better version of you. 0:02:26.480 --> 0:02:30.040 It's not who Kim Kardashian suggests you should be, or 0:02:30.160 --> 0:02:33.200 Tom Brady, or It's about you elevating everything in your 0:02:33.200 --> 0:02:37.160 life so you look better, you feel better, you perform better, 0:02:37.560 --> 0:02:41.000 you live as long and as well as possible. And 0:02:41.760 --> 0:02:43.480 you know, there's a simple science to it. All these 0:02:43.480 --> 0:02:45.799 people that are selling you diets and pills and powders, 0:02:46.040 --> 0:02:48.600 they're snake oil salesmen. They're vultures. You need to run 0:02:48.639 --> 0:02:51.840 as quickly as possible away from those folks. If you 0:02:51.960 --> 0:02:54.880 understand the truth. You know, I truly believe when people 0:02:54.919 --> 0:02:57.560 know better, they do better. And this book is filled 0:02:57.600 --> 0:03:00.880 with all the golden nuggets people need to to elevate 0:03:00.880 --> 0:03:01.840 everything in their life. 0:03:02.080 --> 0:03:05.440 What is the exact formula? Is there an exact formula 0:03:05.520 --> 0:03:07.440 for weight loss? A lot of people this time of year, 0:03:07.480 --> 0:03:09.160 they want to drop some weight. They want to be 0:03:09.200 --> 0:03:12.080 looking good for the holidays, feeling that are going into 0:03:12.160 --> 0:03:15.720 the new year, is there an exact formula. 0:03:15.760 --> 0:03:18.440 There absolutely is, and it's based on a very similar 0:03:18.760 --> 0:03:22.640 simple calorie calculation, meaning calories in versus calories out. And 0:03:22.680 --> 0:03:26.240 people have heard that, but here's the most simplistic form 0:03:26.480 --> 0:03:29.200 is you choose your goal weight. Let's say you want 0:03:29.200 --> 0:03:31.079 to weigh one hundred and seventy five pounds. You put 0:03:31.080 --> 0:03:34.120 a zero on the end of that immediately becomes your 0:03:34.400 --> 0:03:37.000 daily caloric budget. If you want to weigh one seventy five, 0:03:37.040 --> 0:03:39.520 the maximum amount of calories you should consume daily is 0:03:39.840 --> 0:03:42.760 oney seven hundred and fifty. That's based off the principles 0:03:42.760 --> 0:03:46.400 that humans burn approximately ten calories per pound the body 0:03:46.400 --> 0:03:48.720 weight per day. So if you weigh two hundred pounds 0:03:48.760 --> 0:03:51.200 and you're staying there, we know you are consuming at 0:03:51.280 --> 0:03:53.840 least two thousand calories. If you would like to weigh 0:03:54.160 --> 0:03:56.880 one seventy five, you need to consume no more than 0:03:56.920 --> 0:03:59.839 it takes to sustain one hundred and seventy five pound 0:03:59.880 --> 0:04:02.920 per So whatever you want away, just put a zero 0:04:02.960 --> 0:04:06.240 on the end, and then that's your target. You will 0:04:06.240 --> 0:04:08.800 get there even if you eat garbage food. Now mind 0:04:08.800 --> 0:04:10.920 you you won't be healthy, but you could be real 0:04:11.000 --> 0:04:15.560 freaking slim using the exact formula. If you add quality 0:04:15.720 --> 0:04:19.880 nutrition and exercise, then oh my gosh, your entire world explodes. 0:04:19.880 --> 0:04:20.440 What's goodness? 0:04:20.480 --> 0:04:20.720 All right? 0:04:20.720 --> 0:04:22.880 I want to get to the exercise park because I'm 0:04:22.920 --> 0:04:26.120 always amazed. I used to work nights for thirty plus years. 0:04:26.160 --> 0:04:28.200 Now I'm working in the morning. So I'm always though 0:04:28.480 --> 0:04:30.800 whether I'm working at night working during the day. Of 0:04:30.880 --> 0:04:33.760 the people who get up six o'clock in the morning, 0:04:34.040 --> 0:04:36.080 they get their kids to school, they go to work 0:04:36.120 --> 0:04:39.800 all day, and then somehow, some way they find the ability, 0:04:39.880 --> 0:04:44.080 the energy, the drive to still work out once they 0:04:44.160 --> 0:04:46.000 get back home. But there are a lot of people 0:04:46.040 --> 0:04:48.760 out there, as you know, fits, that have no clue 0:04:49.200 --> 0:04:51.919 how to exercise. What would you say to those? And 0:04:52.000 --> 0:04:54.599 what does you supercharge say to those? 0:04:56.080 --> 0:04:58.040 Well, I've got to I think it's about a ninety 0:04:58.279 --> 0:05:02.120 page chapter called Every Exercise, where I teach you exactly 0:05:02.640 --> 0:05:09.600 how to pursue strength, cardio flexibility balance when it's frequency, intensity, time, 0:05:09.680 --> 0:05:12.560 and type of exercise. And here's the deal. Those people 0:05:12.560 --> 0:05:15.600 that you see that look like they're Marvel superheroes because 0:05:15.600 --> 0:05:17.960 they exercise all the time. You know, we all have 0:05:18.080 --> 0:05:20.000 this moment of motivation. You I have a high school 0:05:20.000 --> 0:05:22.000 reunion or a date, and I want to look good. 0:05:22.960 --> 0:05:26.800 But it's discipline. It's proven discipline that keeps people going. 0:05:26.880 --> 0:05:29.440 So you know, motivation will get you to the start line, 0:05:30.040 --> 0:05:32.960 discipline will get you to the finish line. Fitness is 0:05:32.960 --> 0:05:35.800 not about being a marathon runner or being a bodybuilding champion. 0:05:35.800 --> 0:05:38.479 It's just about getting up and doing something and working 0:05:38.520 --> 0:05:41.520 to become one percent better daily. That's all I ask. 0:05:41.600 --> 0:05:44.120 If you can wherever you are, start where you are 0:05:44.240 --> 0:05:47.040 and work tomorrow, you're going to be one percent better. 0:05:47.440 --> 0:05:49.480 You know, in a month you wake up and you think, wow, 0:05:49.920 --> 0:05:51.480 I've got more energy. I do feel like I have 0:05:51.520 --> 0:05:53.960 a little more pep in my steps. Six months from now, 0:05:54.000 --> 0:05:56.320 you won't be able to recognize the guy or galon 0:05:56.360 --> 0:05:58.800 the mirror. All of a sudden you're thinking, hot, damn, 0:05:59.200 --> 0:05:59.800 I look good. 0:06:00.839 --> 0:06:04.760 You know you talked about that feeling you have when 0:06:04.800 --> 0:06:06.120 you do look in the mirror, and all of a 0:06:06.160 --> 0:06:10.120 sudden you're starting to see direct results. That's obviously a 0:06:10.160 --> 0:06:13.320 direct tie between physical health and mental health. 0:06:15.880 --> 0:06:20.120 Absolutely yeah. I mean they rely so heavily on each other. 0:06:20.160 --> 0:06:23.200 I can tell you that if you are not exercising 0:06:23.360 --> 0:06:27.279 at all, you are more likely to be aired and 0:06:28.000 --> 0:06:32.200 depressed and cranky. If you are depressed or cranky, you 0:06:32.240 --> 0:06:34.720 are so much less likely to exercise, and so you 0:06:35.520 --> 0:06:38.920 kind of have to start shoving in one direction and 0:06:38.960 --> 0:06:41.560 that will help the other. If you look if you're 0:06:41.600 --> 0:06:43.839 a person who deals with depression or anxiety. You know, 0:06:43.920 --> 0:06:45.600 I'm not your doctor, but if you look at any 0:06:45.640 --> 0:06:48.800 of the studies, you will see surely one of the 0:06:48.960 --> 0:06:56.080 number one solutions for depression, depression and anxiety is physical activity. 0:06:56.480 --> 0:06:59.400 And then the same thing goes you start exercising all 0:06:59.440 --> 0:07:03.320 the indoor, the adrenaline, a serotonin to feel good uses 0:07:03.360 --> 0:07:06.280 go flying through your body. So they definitely go hand 0:07:06.320 --> 0:07:08.480 in hand. And you know, even if you feel like 0:07:08.560 --> 0:07:12.240 your body is the right side, exercise, it'll be great 0:07:12.240 --> 0:07:14.480 for your brain, your mind. Not only your mind, but 0:07:14.520 --> 0:07:17.080 your brain too. It helps you think more clearly, It'll 0:07:17.120 --> 0:07:20.720 make you more creative, more confidence. You will soar socially 0:07:20.840 --> 0:07:23.160 and professionally if you take care of your health. 0:07:23.560 --> 0:07:27.480 We're visiting with fitz Kohler, the author of You Supercharged, 0:07:27.680 --> 0:07:31.280 and she also has a website fits f I T 0:07:31.920 --> 0:07:36.000 Z n eess like fitness but just with a Z 0:07:36.280 --> 0:07:38.920 aftert dot com. 0:07:39.040 --> 0:07:39.800 You know you. 0:07:39.400 --> 0:07:45.120 Yourself fits went through a health scare, major health scare 0:07:45.320 --> 0:07:48.320 when you had cant talk about that journey for you. 0:07:50.320 --> 0:07:52.160 Yeah, you know it was. It was brutal. 0:07:52.200 --> 0:07:55.320 It was fifteen months of chemo with radiation and surgery. 0:07:55.520 --> 0:07:57.480 It was It's just. 0:07:57.400 --> 0:08:02.440 A really difficult, stressful experience. I was sick every single 0:08:02.520 --> 0:08:05.800 day for that long and I hit rock bottom. I 0:08:05.840 --> 0:08:07.800 had a point where my mother was shouting at me, 0:08:07.920 --> 0:08:09.600 you need to eat. You look like you were in 0:08:09.640 --> 0:08:13.400 the Holocausts. And the after I said, well, thanks mom, 0:08:13.760 --> 0:08:17.280 I'm trying. You know, I just I had choices to make. 0:08:17.320 --> 0:08:19.720 Either I could take it and let cancer and the 0:08:19.760 --> 0:08:22.640 treatment have me, or I could keep fighting back. And 0:08:22.800 --> 0:08:26.000 I also am the author of the Cancer Combat series, 0:08:26.040 --> 0:08:28.800 teaching cancer patients how to go from sick to strong 0:08:28.840 --> 0:08:32.400 and weaponized exercise, the nutrition, and sleep, et cetera. But yeah, 0:08:32.440 --> 0:08:35.280 I just it's about doing your bat So I know 0:08:35.400 --> 0:08:37.760 what it's like to be at an all time low, 0:08:37.800 --> 0:08:40.360 if you're someone who's dealing with disease or injury or 0:08:40.360 --> 0:08:43.400 whatever's going on and you feel bad. I've been there. 0:08:43.559 --> 0:08:45.600 But when I had those sick in bed days, I 0:08:45.640 --> 0:08:49.640 did leglifts, eight did bridges, I stretched in the shower 0:08:49.760 --> 0:08:52.440 there was. I was never just gonna take it. And 0:08:52.520 --> 0:08:54.640 so that's what I want you to do is fight 0:08:54.800 --> 0:08:57.480 back no matter what. I want you to not settle 0:08:57.559 --> 0:09:00.800 for the status quo, whatever that is, or obese, if 0:09:00.840 --> 0:09:03.760 you were heard, it doesn't matter to me. You can 0:09:03.840 --> 0:09:05.720 and you should do better because we only get this 0:09:05.760 --> 0:09:10.240 one singular life. You know, as I figured out when 0:09:10.360 --> 0:09:13.920 I was diagnosed who cancer, that life can be too short, right, 0:09:14.440 --> 0:09:18.240 or it could be really long and wonderful. So age 0:09:18.480 --> 0:09:20.840 is just a number. You could be the older person 0:09:21.240 --> 0:09:24.080 writing about how young you feel, or the younger person 0:09:24.480 --> 0:09:26.160 complaining about how old you feel. 0:09:26.200 --> 0:09:27.679 If really all of this is. 0:09:27.640 --> 0:09:32.080 In your hands, it's in your control, and I you 0:09:32.520 --> 0:09:35.960 to consider supercharging yourself because I want the best for 0:09:36.120 --> 0:09:37.920 three last one of your listeners. 0:09:37.520 --> 0:09:39.600 Before I ask you where people can find your book, 0:09:39.640 --> 0:09:42.679 I want to ask you to tell me about fitseness 0:09:42.960 --> 0:09:45.080 dot com. What can people if they're going to go 0:09:45.200 --> 0:09:47.360 check it out? What what are they going to find 0:09:47.400 --> 0:09:48.040 when they go there? 0:09:49.800 --> 0:09:51.600 I love you for asking you know what? I have 0:09:51.720 --> 0:09:54.160 created a resource where people can come in and get 0:09:54.200 --> 0:09:57.000 all they need for free. There's a trillion articles, there's 0:09:57.160 --> 0:10:00.200 all sorts of free workout videos, there's my podcast. It's 0:10:00.240 --> 0:10:03.439 in the show. I just want people to have no excuses. 0:10:03.480 --> 0:10:05.680 So if they come to me, I'm going to make 0:10:05.760 --> 0:10:10.040 fitness understandable, attainable and fun, and I'm gonna pokem in 0:10:10.080 --> 0:10:12.800 the chest. I'm gonna boss them around. I'm very accessible. 0:10:12.840 --> 0:10:15.960 There's a contact hits button on the page. But yeah, 0:10:16.080 --> 0:10:20.520 fitsiness dot Com is a resource for information engagement and 0:10:20.559 --> 0:10:21.920 then of course my books. 0:10:22.240 --> 0:10:25.720 I know you also do the introduction and the voice 0:10:25.720 --> 0:10:29.760 of a lot of triathlons, marathons, all that kind of stuff. 0:10:29.960 --> 0:10:33.120 Have you ever met Julie Isfording? I have her on 0:10:33.320 --> 0:10:36.520 every single Tuesday. She's a former winner of the La Marathon, 0:10:36.640 --> 0:10:39.839 ran in the Olympic Games for the United States. Is 0:10:39.880 --> 0:10:43.040 a marathon or many moons ago. Have you ever met 0:10:43.120 --> 0:10:45.680 Julie because she's coming up in about twenty minutes from now. 0:10:47.000 --> 0:10:49.280 Well, here's a couple of things. Ay, I wish I 0:10:49.400 --> 0:10:51.640 met a woman whose last name was isford Ding. That's 0:10:51.640 --> 0:10:55.240 really freaking fun. I did announce the Los Angeles Marathon 0:10:55.360 --> 0:10:57.800 for many years. It sounds like she's. 0:10:57.679 --> 0:11:00.880 Before my time, but no, I haven't. 0:11:00.920 --> 0:11:02.760 I'm going to look her up and I'm become her 0:11:02.760 --> 0:11:04.520 best friend as quickly as possible. 0:11:04.520 --> 0:11:05.400 Oh, you gotta meet her. 0:11:05.400 --> 0:11:08.720 She is Cincinnati, threw and threw, born and raised here 0:11:08.720 --> 0:11:12.920 a rounded Xavier University, and then went on to fortune 0:11:12.960 --> 0:11:15.520 and fame out there in the running world. Okay, where 0:11:15.520 --> 0:11:18.480 can people find you? Supercharged? 0:11:19.920 --> 0:11:20.280 Well? 0:11:20.480 --> 0:11:20.560 You? 0:11:20.840 --> 0:11:24.080 Supercharge is available at fitzness dot com. Folks, if you 0:11:24.080 --> 0:11:26.800 want autograph copies, I have a fun free gift. I 0:11:26.880 --> 0:11:28.679 put in all the books package and sent them out 0:11:28.679 --> 0:11:31.120 with left come straight to me at fitzness dot com. 0:11:31.120 --> 0:11:35.320 They are also available on Amazon and Kindle, paperback, hardcover. 0:11:35.600 --> 0:11:38.079 And you know, I want folks to know. I've rejected 0:11:38.360 --> 0:11:43.120 millions in endorsement deals from Sky Snake oil salesman, the 0:11:43.240 --> 0:11:46.040 supplements they pill, the powders. I've said, no, thank you. 0:11:46.080 --> 0:11:48.040 I don't want your money. It's never okay to profit off 0:11:48.040 --> 0:11:50.679 of good people trying to accomplish good things. What I'm 0:11:50.720 --> 0:11:54.080 asking is twenty somethings bucks in exchange for the truth, 0:11:54.400 --> 0:11:56.400 and I will change your life if you give me 0:11:56.440 --> 0:11:56.920 the chance. 0:11:57.200 --> 0:11:59.680 Her name is much Tom, her name is Fitzkohler. 0:12:00.000 --> 0:12:05.360 Do Supercharge the exact formula for fitness, weight loss, and longevity. 0:12:05.640 --> 0:12:07.440 Fitz, thank you so much. For your time. 0:12:07.480 --> 0:12:11.360 I really appreciate your flexibility to my bad on last week. 0:12:11.400 --> 0:12:13.640 I hope you have a great rest of your day today. 0:12:14.760 --> 0:12:17.000 Or it's the way Merry Christmas everyone. 0:12:16.760 --> 0:12:18.160 Saying to you. Eight twenty. 0:12:18.280 --> 0:12:22.120 Let's check the roads quickly and see what's up out there, 0:12:22.200 --> 0:12:24.760 because things were not moving quickly today. 0:12:24.840 --> 0:12:27.400 Chuck Ingram got a couple of new problems to tell 0:12:27.400 --> 0:12:29.640 you about. This from the u SEE Health Tramphing Center. 0:12:29.800 --> 0:12:32.840 You see Health, go find comprehensive care. And that's so personal. 0:12:32.880 --> 0:12:36.080 It makes your best tomorrow possible. That's boundless care for 0:12:36.160 --> 0:12:39.560 better outcomes. Expect more at you sehealth dot com. What 0:12:39.679 --> 0:12:42.840 an injury accident northbound seventy one. It's just above two 0:12:42.920 --> 0:12:46.840 seventy five. Traffics backing into blue Ash southbound seventy one. 0:12:46.920 --> 0:12:49.400 Stay slow through blue Ash and ken Wood opens up 0:12:49.440 --> 0:12:52.520 after you got past Red Bank in Bend seventy four. 0:12:52.640 --> 0:12:56.240 There is an accident on the ramp from Montana. The 0:12:56.360 --> 0:12:59.400 left lane of the ramp and the right shoulder or block. 0:12:59.480 --> 0:13:02.960 There's one available down the middle. Chuck Ingram News Radio 0:13:03.080 --> 0:13:05.600 seven hundred wlw ur. 0:13:05.760 --> 0:13:09.240 WCPO nine first Oney four cast presented by our good 0:13:09.240 --> 0:13:13.040 buddy Jennifer A catch market is still chilly out there. 0:13:13.880 --> 0:13:17.680 I mean it's cold right around twenty four degrees. We 0:13:17.720 --> 0:13:19.559 are getting up to forty two. It's hard to believe 0:13:19.600 --> 0:13:22.120 when you walk out there right now, but it will 0:13:22.160 --> 0:13:24.959 be windy today when gus getting up to twenty miles 0:13:25.000 --> 0:13:28.040 per hour. Tonight, rain is likely. We're only getting down 0:13:28.080 --> 0:13:32.160 to thirty seven. That rain may continue into tomorrow morning. 0:13:33.200 --> 0:13:36.480 Our high tomorrow forty three, and then the Arctic Air 0:13:36.640 --> 0:13:41.040 comes a call in Wednesday night. A snow shower is possible, 0:13:41.160 --> 0:13:44.880 not major accumulation, nothing like that, but it's going to 0:13:44.960 --> 0:13:49.520 be cold. Are high on Thursday is thirty two thirty 0:13:49.760 --> 0:13:54.520 On Friday, Julie Isfording is going to be joining us. 0:13:54.559 --> 0:13:56.319 We love having Julie. 0:13:56.559 --> 0:13:56.760 You know. 0:13:56.880 --> 0:14:00.760 She reminded me, look, these don't have to be fitness gifts, 0:14:01.880 --> 0:14:05.840 but she's going to talk about how about healthy gifts 0:14:06.120 --> 0:14:10.240 instead of fitness gifts? All right, She's got a broad 0:14:10.400 --> 0:14:13.079 range of those you might want to think about. I'm 0:14:13.080 --> 0:14:15.480 sure a lot of you. If you're like me, maybe 0:14:15.520 --> 0:14:19.040 you have not been up to speed quite yet. With 0:14:19.320 --> 0:14:24.320 Christmas just two and a half weeks away, eight twenty two, 0:14:24.440 --> 0:14:27.600 on seven hundred WLW. 0:14:26.800 --> 0:14:30.240 Continental Roof Company discover the value of family driven service, 0:14:30.480 --> 0:14:32.960 whether it's a simple repair or a new installation. 0:14:33.280 --> 0:14:34.280 There Local is. 0:14:34.200 --> 0:14:37.640 The Bloomberg Money minute on seven hundred WLW. 0:14:38.400 --> 0:14:41.320 This is a Bloomberg money minute. Shares of Apple were 0:14:41.360 --> 0:14:44.440 battered earlier this year as the iPhone maker faced repeated 0:14:44.440 --> 0:14:48.240 complaints about its lack of an artificial intelligence strategy. What 0:14:48.360 --> 0:14:51.400 a reversal since the summer. The stock has soored thirty 0:14:51.440 --> 0:14:54.360 five percent since the end of June. Wall Street has 0:14:54.440 --> 0:14:57.800 noted that Apple has kept spending on artificial intelligence in 0:14:57.880 --> 0:15:02.120 control compared to rivals. Traders are holding off on making 0:15:02.160 --> 0:15:04.640 any big bets ahead of the Federal Reserve's final interest 0:15:04.680 --> 0:15:07.440 rate decision of the year. A cut is expected when 0:15:07.480 --> 0:15:11.360 the meeting wraps up tomorrow. Stock index futures are little changed, 0:15:11.760 --> 0:15:14.080 and after a year spent leaning in to get ahead 0:15:14.080 --> 0:15:17.640 at work, professional women are leaning out. Women are less 0:15:17.640 --> 0:15:20.400 interested than men in getting promoted to the next level, 0:15:20.480 --> 0:15:23.720 reversing a decade long trend. That's according to a news 0:15:23.800 --> 0:15:27.920 study from leanin dot org and consultant McKinsey, sixty nine 0:15:27.920 --> 0:15:30.680 percent of entry level women are reporting a desire to 0:15:30.760 --> 0:15:33.240 move up. On the other hand. Eighty percent of men 0:15:33.400 --> 0:15:37.120 starting their careers are looking for a promotion. Cortney Dona Hope, 0:15:37.160 --> 0:15:40.840 Bloomberg Radio. 0:15:41.200 --> 0:15:42.640 Hi Yah Here she is. 0:15:44.080 --> 0:15:47.960 Every Tuesday, joined by Julie Isfording and always a pleasure 0:15:48.080 --> 0:15:49.360 to have her with us. 0:15:49.360 --> 0:15:52.240 Good morning, Jules, How are you good? 0:15:52.320 --> 0:15:53.040 How are you doing? 0:15:53.480 --> 0:15:56.080 I'm doing great. Did you hear the prior guest that 0:15:56.160 --> 0:15:56.640 I had on. 0:15:58.080 --> 0:16:00.360 I sure did, I was listening to that Inner Deal. 0:16:00.960 --> 0:16:01.720 What do you think? 0:16:02.000 --> 0:16:04.600 Well, I mean, you know, she obviously she's a go 0:16:04.680 --> 0:16:06.560 get her, been through a lot, but I guess that 0:16:06.640 --> 0:16:09.560 she makes a part of her living by, you know, 0:16:09.640 --> 0:16:12.440 doing the big introductions at big races. She talked about 0:16:12.440 --> 0:16:14.720 the La Marathon. I had said you had won that, 0:16:15.440 --> 0:16:16.960 and uh, and so I didn't know if you had 0:16:17.000 --> 0:16:20.000 doubled across here. Apparently not. We got more important things 0:16:20.000 --> 0:16:24.360 to talk about. You said it perfect when it comes 0:16:24.400 --> 0:16:27.400 to gift ideas, and I was talking about fitness ideas 0:16:27.440 --> 0:16:30.160 and you said, no, no, no, no, Tom, let's talk. 0:16:30.000 --> 0:16:33.040 About healthy gift ideas. 0:16:33.680 --> 0:16:35.640 With the holidays coming up, a lot of people are 0:16:35.680 --> 0:16:39.160 looking for something to do, maybe running a little behind. 0:16:38.920 --> 0:16:41.560 Jules, what are you thinking about? What would be some 0:16:41.680 --> 0:16:42.840 good ideas? 0:16:43.360 --> 0:16:46.480 Well, I was thinking if this was your year for 0:16:46.560 --> 0:16:50.960 giving healthier, healthy gifts to your somewhat healthy friends. So 0:16:51.000 --> 0:16:54.160 a perfect example would be, instead of giving someone a 0:16:54.160 --> 0:16:57.520 bottle of wine, how about one of those beautiful all 0:16:57.600 --> 0:17:02.000 Wall they're very famous all off water bottles. Yeah, they're 0:17:02.000 --> 0:17:07.400 thirty bucks, or the it bottle, something colorful and more importantly, 0:17:07.520 --> 0:17:10.000 put a nice note on it to like cheers to 0:17:10.119 --> 0:17:14.000 a happy year, you know, something inexpensive to bring to 0:17:14.040 --> 0:17:17.359 a party or give to a lot of your friends 0:17:17.400 --> 0:17:20.720 you know you're somewhat healthy friends. And of course then 0:17:20.800 --> 0:17:24.040 you could move on to sort of larger scale gifts, 0:17:24.080 --> 0:17:27.320 like a new yoga mat, perhaps for your yoga friends 0:17:28.040 --> 0:17:30.560 or maybe your spouse who likes yoga. And you know 0:17:30.600 --> 0:17:33.399 how grungey those yoga mats sketch. 0:17:33.480 --> 0:17:36.359 I mean, I go to the take a shower last 0:17:36.480 --> 0:17:38.680 night and there's a yoga mat in my shower. 0:17:39.840 --> 0:17:42.080 Oh she was Pollie was washing. 0:17:42.160 --> 0:17:42.720 That's the truth. 0:17:42.840 --> 0:17:45.639 There's a yoga mat stacked up against the shower and 0:17:45.680 --> 0:17:47.400 I'm thinking, what is going on here? 0:17:48.880 --> 0:17:48.960 That? 0:17:49.640 --> 0:17:53.159 So okay, here's the perfect example. So for Pollie, you 0:17:53.160 --> 0:17:57.080 could get her a new yoga mat. Obviously she needs one. 0:17:57.160 --> 0:17:59.679 If she's throwing it in the shower. But more importantly 0:18:00.160 --> 0:18:02.760 about sort of a class, you know, a free class 0:18:02.800 --> 0:18:06.160 path or packages for yoga classes. 0:18:06.480 --> 0:18:09.840 Well, see, that's a phenomenal idea because look, and I 0:18:09.880 --> 0:18:12.880 don't mean to make this a gender exclusive kind of thing, 0:18:13.040 --> 0:18:15.320 but I think it's safe to say. And you teach 0:18:15.720 --> 0:18:19.320 yoga classes, pilates classes, that kind of thing. Well, what 0:18:19.359 --> 0:18:22.359 do you think the ratio is of your clients women 0:18:22.400 --> 0:18:22.680 to men? 0:18:23.680 --> 0:18:26.520 Oh, you got me on that one. It's mostly women. 0:18:26.880 --> 0:18:29.720 Like I taught a class at the Art Museum Tuesday night. 0:18:29.760 --> 0:18:34.520 They teach at the Art Museum and it is mostly women. However, 0:18:34.720 --> 0:18:37.520 on the weekend to teach Sundays at ten o'clock in 0:18:37.560 --> 0:18:41.480 the morning, couples come, so it's more a couple thing. 0:18:41.600 --> 0:18:43.919 And that's how we promote it. Something to do with 0:18:43.960 --> 0:18:47.119 your spouse on a Sunday morning. And in the winter, 0:18:47.240 --> 0:18:49.080 it's not like you can go for a walk when 0:18:49.119 --> 0:18:53.720 it's twenty degree. So you know, they and they, I 0:18:53.760 --> 0:18:57.080 think it's really neat and it's something they do. But 0:18:57.240 --> 0:19:00.880 you know, if you're also looking at husbands, wives and 0:19:01.000 --> 0:19:04.720 close friends and kids and family, you could also go 0:19:04.840 --> 0:19:07.600 more higher end. But like if you know their shoe 0:19:07.680 --> 0:19:11.480 size by running shoes or something. I think. I think 0:19:11.480 --> 0:19:14.120 in this day and age, that's more important than jewelry 0:19:14.359 --> 0:19:17.320 because it's saying, you know, it's it's kind of like saying, 0:19:17.400 --> 0:19:19.760 here's to a good year for the both of us. 0:19:20.280 --> 0:19:22.720 Or maybe you planned a weekend get away that's a 0:19:22.800 --> 0:19:27.200 hiking trip in you know, in the mountains, or higher 0:19:27.359 --> 0:19:30.640 end would be to create experiences for the whole family 0:19:30.720 --> 0:19:36.320 and plan a biking trip maybe across maybe Italy or 0:19:36.760 --> 0:19:40.639 obviously that's more expensive, but the idea here is to 0:19:40.760 --> 0:19:45.000 create healthy experiences that your kids, or your spouse or 0:19:45.080 --> 0:19:48.040 you and your friends will never forget. 0:19:48.560 --> 0:19:50.719 Well, you know, ty those things Julie, like you were 0:19:50.760 --> 0:19:53.040 talking about. You use the example of a bottle of wine. 0:19:53.080 --> 0:19:55.320 I mean, look, there are people out there that love wine. 0:19:55.400 --> 0:19:58.879 My wife likes wine, and let's be honest about it. 0:19:59.240 --> 0:20:01.600 I mean, you know, if you're with some people and 0:20:01.640 --> 0:20:04.800 you're sharing it, that bottle might last an hour or 0:20:04.880 --> 0:20:07.720 two max. Whereas the kind of thing you're talking about 0:20:08.359 --> 0:20:11.240 can start something that will last a lifetime. 0:20:12.280 --> 0:20:14.880 Exactly. And every time they see it and it comes 0:20:14.960 --> 0:20:17.760