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Speaker 1: A bright, sunny fall day is just about the nicest

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Speaker 1: thing anyone can ask for. Anyone that is, except Jennifer Goldenberg.

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Speaker 2: When it's a really nice weekend in the middle of fall,

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Speaker 2: no one comes in.

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Speaker 1: She owns Sit and Knit, a colorful yarn supply store

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Speaker 1: in Melrose. Unlike most doors, she's usually hoping for crummy

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Speaker 1: weather because that sends people running for their knitting needles.

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Speaker 1: She sees a definite bump in traffic on rainy days.

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Speaker 3: When it's dark and dreary out.

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Speaker 4: No one's in a great space, right So when you

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Speaker 4: come in and you look around my store, you see

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Speaker 4: all these bright colors, it's rainbowed and it.

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Speaker 2: Just cheers people off.

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Speaker 1: The store sees at least a twenty percent sales bump

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Speaker 1: in the fall when sweater weather begins to set in,

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Speaker 1: and it only drops off when the weather starts to

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Speaker 1: get warm again. I asked if she actually likes gray

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Speaker 1: and overcast, that.

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Speaker 3: Would be bad for business. So we like the dury

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Speaker 3: rather for the customers to come in.

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Speaker 2: I like the sun.

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Speaker 1: Kyle Shaffle to be busy Boston's news radio