1 00:00:00,520 --> 00:00:03,560 Speaker 1: Hey, it's Neil Savedra. You're listening to kfi EM six forty, 2 00:00:03,800 --> 00:00:21,880 Speaker 1: The four Report on demand on the iHeartRadio app. Let 3 00:00:22,000 --> 00:00:25,760 Speaker 1: me teach you had it. Let me teach you who 4 00:00:25,800 --> 00:00:34,479 Speaker 1: had it, Adam Marron Nathan, Let me teach you had it. 5 00:00:34,479 --> 00:00:38,720 Speaker 1: It's a columnarage. Let me teach you who had it. 6 00:00:40,760 --> 00:00:41,519 Speaker 2: Let me teach you. 7 00:00:42,600 --> 00:00:45,760 Speaker 1: A f i AM six forty live everywhere on the 8 00:00:45,800 --> 00:00:49,360 Speaker 1: iHeartRadio app. Hey, Everyboddy, Happy Saturday to you. It's the 9 00:00:49,400 --> 00:00:53,320 Speaker 1: four Report. I'm Neil Savedra. Three hours. We have every 10 00:00:53,360 --> 00:00:56,800 Speaker 1: Saturday to celebrate food, you know, people that make it, 11 00:00:56,840 --> 00:01:02,000 Speaker 1: the culture behind it, and just food because food is awesome. 12 00:01:03,160 --> 00:01:06,120 Speaker 1: Beverages are awesome. It sounds like I just had a 13 00:01:06,120 --> 00:01:09,120 Speaker 1: couple of beverages. Beverages are awesome. I did not, I 14 00:01:09,160 --> 00:01:15,120 Speaker 1: assure you, unless cranberry juice without anything else than is. 15 00:01:15,840 --> 00:01:21,760 Speaker 1: I don't think there's anything. No, just cranberry juice. Wouldn't 16 00:01:21,760 --> 00:01:25,080 Speaker 1: that have been funny? Pick it up and it's a cosmo. 17 00:01:25,959 --> 00:01:28,600 Speaker 1: Not that happened, but thanks for bringing out on this 18 00:01:28,680 --> 00:01:35,120 Speaker 1: rainy Saturday, twenty twenty six, Day three. Already craziness, pretty 19 00:01:35,160 --> 00:01:39,160 Speaker 1: craziness going on in the world. But this is not 20 00:01:39,280 --> 00:01:41,880 Speaker 1: about that. We take this time, this three hours to 21 00:01:41,959 --> 00:01:44,520 Speaker 1: kind of shake off the heaviness of the week and 22 00:01:44,760 --> 00:01:49,560 Speaker 1: just celebrate food. That's all nothing too heavy. That's why 23 00:01:49,600 --> 00:01:52,760 Speaker 1: we have Eileen here. She can jump in anything you 24 00:01:52,840 --> 00:01:56,120 Speaker 1: need to know about the highways, the byways, when it 25 00:01:56,200 --> 00:01:59,400 Speaker 1: comes to the weather, or any of the news going on. 26 00:01:59,560 --> 00:02:01,840 Speaker 1: She'll take care of that heavy lifting. I'm just going 27 00:02:01,880 --> 00:02:05,000 Speaker 1: to talk about pretty food, pretty fun food. That's what 28 00:02:05,040 --> 00:02:08,359 Speaker 1: I do. Mac and cheese is one of those foods 29 00:02:08,800 --> 00:02:11,520 Speaker 1: that we all love so much. There's a comfort about it, 30 00:02:11,520 --> 00:02:17,040 Speaker 1: it's a simplicity about it that makes it super important 31 00:02:17,040 --> 00:02:19,440 Speaker 1: to us. I think it was Thomas Jefferson actually brought 32 00:02:19,440 --> 00:02:22,440 Speaker 1: it to the United States from Europe and fell in 33 00:02:22,440 --> 00:02:24,000 Speaker 1: love with it, and it came here. Kind of a 34 00:02:24,000 --> 00:02:26,560 Speaker 1: strange little tie in there, but I believe that to 35 00:02:26,600 --> 00:02:31,000 Speaker 1: be true if my brain is successful in pulling things 36 00:02:31,040 --> 00:02:34,800 Speaker 1: out of the big storage bin upstairs. But Mac and cheese, 37 00:02:34,840 --> 00:02:39,080 Speaker 1: there's these wars going on between craft. That's the course 38 00:02:39,120 --> 00:02:42,440 Speaker 1: of the craft. Heinz Company versus Goodles. Have you heard 39 00:02:42,480 --> 00:02:48,240 Speaker 1: of Goodles before? The first time I saw them is 40 00:02:48,400 --> 00:02:56,720 Speaker 1: from Galgaduct. She is one of the main partners of 41 00:02:56,800 --> 00:03:02,400 Speaker 1: this new breed of mac and cheese. And I was like, 42 00:03:02,680 --> 00:03:05,680 Speaker 1: wait a second, what's this, because you know, if you 43 00:03:05,680 --> 00:03:09,720 Speaker 1: want to get my attention. Yeah, but galcadotes out there 44 00:03:09,760 --> 00:03:13,720 Speaker 1: and I'll go, hey, what's happening here? Pretty smiling lady. 45 00:03:14,240 --> 00:03:17,560 Speaker 1: She's the co founder and founding partner of Goodles. And 46 00:03:17,600 --> 00:03:21,360 Speaker 1: this is a new popular brand of mac and cheese. 47 00:03:21,360 --> 00:03:26,560 Speaker 1: But it's boxed, but it is nutrient packed mac and cheese, 48 00:03:27,200 --> 00:03:30,760 Speaker 1: and it's considered to be this more healthful alternative to 49 00:03:30,960 --> 00:03:36,640 Speaker 1: the traditional boxed versions, which in Craft's credit, I will 50 00:03:36,680 --> 00:03:40,440 Speaker 1: say they were pretty early on the getting rid of 51 00:03:40,640 --> 00:03:43,120 Speaker 1: artificial colors and things like that and theirs and I 52 00:03:43,120 --> 00:03:44,960 Speaker 1: tipped my hat. I tipped my hat to them, and 53 00:03:45,040 --> 00:03:48,160 Speaker 1: I love, you know, the standard blue box mac and cheese, 54 00:03:49,320 --> 00:03:52,320 Speaker 1: but this is coming at them from a different, uh 55 00:03:52,800 --> 00:03:56,320 Speaker 1: you know area with that traditional boxed version. This is 56 00:03:56,400 --> 00:04:05,120 Speaker 1: now this this you kind of high protein, more fiber 57 00:04:05,280 --> 00:04:10,520 Speaker 1: twenty one added nutrients from ingredients like chickpea protein and 58 00:04:10,640 --> 00:04:15,000 Speaker 1: other nutrient rich flavors. So it earned them the first 59 00:04:15,160 --> 00:04:20,840 Speaker 1: Clean Label Project Purity Award for being free from hundreds 60 00:04:21,040 --> 00:04:29,680 Speaker 1: of different contaminants. Contaminants so it's more complete, it less sodium, 61 00:04:29,839 --> 00:04:35,320 Speaker 1: less sugars than other options out there. It focuses on 62 00:04:35,400 --> 00:04:40,600 Speaker 1: higher quality ingredients, flum fun flavors, retaining kind of that 63 00:04:40,720 --> 00:04:48,680 Speaker 1: nostalgic cheesy taste, but really positioning itself as this nutritious upgrade, 64 00:04:48,880 --> 00:04:53,040 Speaker 1: and it's taking people by storm. I have not had 65 00:04:53,080 --> 00:04:57,039 Speaker 1: it yet, but I was curious. All jokes aside gal 66 00:04:57,279 --> 00:05:00,559 Speaker 1: gadot she was eating at one time, I've been talking 67 00:05:00,600 --> 00:05:03,120 Speaker 1: about it, and I was like, wow, that actually looks 68 00:05:03,440 --> 00:05:08,800 Speaker 1: very tasty. The mac and cheese, and so they have 69 00:05:08,839 --> 00:05:11,560 Speaker 1: different varieties. One is called Cheddy mac and the other 70 00:05:11,640 --> 00:05:15,840 Speaker 1: one is called Shella Good. Get it, Shella Good. I 71 00:05:15,880 --> 00:05:21,240 Speaker 1: guess that's the shells. And it seems that in addition 72 00:05:21,360 --> 00:05:25,640 Speaker 1: to being you know, the face of the development and 73 00:05:25,720 --> 00:05:29,440 Speaker 1: the media parts stuff, she's also a taste tester and 74 00:05:30,800 --> 00:05:33,880 Speaker 1: she wants to be a convenient for adults, for kids, 75 00:05:33,920 --> 00:05:38,000 Speaker 1: but also that it has this more nutritious boost to it. 76 00:05:38,200 --> 00:05:43,240 Speaker 1: So you got fourteen to fifteen grams of protein. That's 77 00:05:43,279 --> 00:05:45,960 Speaker 1: a lot of protein, six grams of fiber, that's a 78 00:05:46,000 --> 00:05:49,040 Speaker 1: great amount of fiber, and some like this twenty one 79 00:05:49,160 --> 00:05:56,200 Speaker 1: essential nutrients, vitamins, minerals, those types of things low glycemic index. 80 00:05:56,320 --> 00:05:59,599 Speaker 1: It's not designed to provide energy without blood sugar spike 81 00:06:00,320 --> 00:06:03,159 Speaker 1: and the crash that comes with it. And we find 82 00:06:03,200 --> 00:06:06,520 Speaker 1: those with traditional carbs you know, you go up, you 83 00:06:06,600 --> 00:06:11,560 Speaker 1: go down, and the different fun uh you know, twist 84 00:06:11,600 --> 00:06:15,800 Speaker 1: on the classic flavors. They've twisted my palm again. Shelli 85 00:06:15,800 --> 00:06:19,679 Speaker 1: of good and those that want those, you know, tastes 86 00:06:19,720 --> 00:06:24,039 Speaker 1: of nostalgia but with better ingredients, this is where to 87 00:06:24,080 --> 00:06:27,080 Speaker 1: get it. So Google's aims to be better for you 88 00:06:27,960 --> 00:06:33,479 Speaker 1: and still sit atop that category of comfort food. So 89 00:06:35,240 --> 00:06:38,560 Speaker 1: now we're looking at this battle going on. So these 90 00:06:38,800 --> 00:06:43,080 Speaker 1: other competitors that you see are offered to us as 91 00:06:43,120 --> 00:06:46,760 Speaker 1: the American shoppers market share is dropping. Crafts share of 92 00:06:46,800 --> 00:06:50,280 Speaker 1: the US mac and cheese market fell from forty five percent, 93 00:06:50,320 --> 00:06:54,720 Speaker 1: which is pretty amazing for one thing twenty two. It's 94 00:06:54,760 --> 00:06:58,839 Speaker 1: now down to thirty nine percent. In late twenty twenty five. Well, 95 00:06:58,920 --> 00:07:02,520 Speaker 1: you have this new upstore Goodles quickly gobbling up six percent, 96 00:07:02,560 --> 00:07:06,080 Speaker 1: which may not seem very large, but when you think 97 00:07:06,200 --> 00:07:10,040 Speaker 1: of that marketplace and how long it's been owned by 98 00:07:10,200 --> 00:07:12,840 Speaker 1: Kraft Mac and Cheese in the beautiful blue box that 99 00:07:12,880 --> 00:07:17,680 Speaker 1: we all know and love that's pretty impressive. You got 100 00:07:17,680 --> 00:07:21,200 Speaker 1: this slight slump in Craft hinds. They're reporting eight straight 101 00:07:21,320 --> 00:07:25,080 Speaker 1: quarters of declining sales as of early you know, twenty 102 00:07:25,120 --> 00:07:28,080 Speaker 1: twenty six, so this is the most recent data they have. 103 00:07:28,880 --> 00:07:31,840 Speaker 1: And that value trap. So legacy brands like Craft are 104 00:07:31,880 --> 00:07:34,600 Speaker 1: being squeezed from both ends. So you get premium brands 105 00:07:34,720 --> 00:07:40,040 Speaker 1: like Goodles, which are you know again premium, and then 106 00:07:40,080 --> 00:07:43,720 Speaker 1: you get the cheaper, super marked private labels like Walmart's 107 00:07:43,720 --> 00:07:47,320 Speaker 1: Great Value. Those are going up too. So now you're 108 00:07:47,320 --> 00:07:51,520 Speaker 1: getting hit by the you know, premium brands and the 109 00:07:51,560 --> 00:07:55,280 Speaker 1: private label brands, and so they're finding themselves in the middle, 110 00:07:55,320 --> 00:07:58,920 Speaker 1: but not snugly in the middle, kind of being pulled 111 00:07:58,960 --> 00:08:07,160 Speaker 1: apart on both ends. And you know, I haven't tasted 112 00:08:07,440 --> 00:08:10,600 Speaker 1: the Googles. Maybe they're good, maybe they're not. You know, 113 00:08:10,680 --> 00:08:14,160 Speaker 1: I may be able to taste all that extra protein 114 00:08:14,160 --> 00:08:17,400 Speaker 1: and stuff and it may you know, taste like leg day. 115 00:08:17,520 --> 00:08:24,800 Speaker 1: I have no clue. But the even even with the changes, 116 00:08:24,880 --> 00:08:27,680 Speaker 1: because there were nutritional upgrades, Like I said, traditional blue 117 00:08:27,680 --> 00:08:35,040 Speaker 1: box Mac, you know, was trying to better itself by 118 00:08:35,200 --> 00:08:37,400 Speaker 1: not putting a lot of the artificial colors and things 119 00:08:37,400 --> 00:08:40,679 Speaker 1: like that. And they're not doing, you know, organic vegetables 120 00:08:40,679 --> 00:08:45,600 Speaker 1: and kale and spinish protein and fiber in their dishes. 121 00:08:46,800 --> 00:08:50,240 Speaker 1: So it's really weird. There's there's this place that you 122 00:08:50,440 --> 00:08:54,280 Speaker 1: sit when you're on that high seat like craft is 123 00:08:55,280 --> 00:08:58,280 Speaker 1: that if you change too much, people won't like it 124 00:08:58,400 --> 00:09:02,679 Speaker 1: because they're comparing you against yourself. But someone like Goodles 125 00:09:02,720 --> 00:09:05,640 Speaker 1: comes in and they say, hey, we have this better 126 00:09:05,679 --> 00:09:07,960 Speaker 1: for you product. People are more likely to try it 127 00:09:07,960 --> 00:09:10,360 Speaker 1: than they would if crafted it themselves. So they're kind 128 00:09:10,400 --> 00:09:13,120 Speaker 1: of between a rock and a hard place, right. They 129 00:09:13,160 --> 00:09:16,199 Speaker 1: can't really change too much because people will not like it, 130 00:09:16,240 --> 00:09:20,200 Speaker 1: even if it's as good or better than one of 131 00:09:20,240 --> 00:09:23,880 Speaker 1: these newer products, because people are always that's not what 132 00:09:23,960 --> 00:09:25,760 Speaker 1: I grew up with, that's not what I want. So 133 00:09:26,280 --> 00:09:28,720 Speaker 1: it's kind of damned if you do, damned if you don't. Well, 134 00:09:30,040 --> 00:09:32,800 Speaker 1: see if there was there's a couple more things I 135 00:09:32,800 --> 00:09:34,200 Speaker 1: want to talk about this, but there's much more to 136 00:09:34,200 --> 00:09:36,400 Speaker 1: get it in, so stick around. It's the Fork Report 137 00:09:36,440 --> 00:09:39,880 Speaker 1: on Neil Savedra on this rainy Saturday afternoon. 138 00:09:40,400 --> 00:09:43,400 Speaker 2: You're listening to The Fork Report with Neil Savedra on 139 00:09:43,520 --> 00:09:46,000 Speaker 2: demand from KFI AM six forty. 140 00:09:47,600 --> 00:09:51,120 Speaker 1: Happy Saturday too, You happy to do year. Many New Year. 141 00:09:51,880 --> 00:09:55,560 Speaker 1: Look at this, twenty twenty six, we did it. I 142 00:09:55,640 --> 00:09:58,040 Speaker 1: go into these things positive. I don't believe that there's 143 00:09:58,040 --> 00:10:03,280 Speaker 1: any real demarcation between the years. It's you know, don't 144 00:10:03,280 --> 00:10:06,640 Speaker 1: get me started on time, am I right? Ill I 145 00:10:06,640 --> 00:10:09,320 Speaker 1: get into weird stuff when he gets into time and 146 00:10:09,360 --> 00:10:13,240 Speaker 1: how we perceive time. But I will tell you that 147 00:10:13,320 --> 00:10:15,920 Speaker 1: when it comes to, you know, New Year, if you 148 00:10:15,960 --> 00:10:17,680 Speaker 1: want to use it as a jumping off point for 149 00:10:17,720 --> 00:10:20,000 Speaker 1: something new, I think that's great. We all you always 150 00:10:20,000 --> 00:10:25,000 Speaker 1: start somewhere, right. But I love that we still every 151 00:10:25,120 --> 00:10:28,959 Speaker 1: year come to the table and get to talk about 152 00:10:29,000 --> 00:10:32,920 Speaker 1: food and just celebrate it and kind of shove off 153 00:10:32,960 --> 00:10:34,800 Speaker 1: the weight of a lot of stuff that's going on 154 00:10:34,880 --> 00:10:36,880 Speaker 1: in the world. And that's okay. You need we need 155 00:10:36,960 --> 00:10:40,040 Speaker 1: down time. And I'm kind of tired of people telling 156 00:10:40,040 --> 00:10:42,360 Speaker 1: me how horrible things are and we're all going to die. 157 00:10:42,440 --> 00:10:45,200 Speaker 1: I'm like, listen, if you can draw a breath and 158 00:10:45,280 --> 00:10:48,000 Speaker 1: have the freedom to tell me what's on your mind, 159 00:10:48,160 --> 00:10:53,280 Speaker 1: things are pretty good. I'm just that guy. Sorry. So 160 00:10:53,520 --> 00:10:56,400 Speaker 1: I like that we have this time to be able 161 00:10:56,520 --> 00:10:59,839 Speaker 1: to talk about things that we really still adore and 162 00:11:00,080 --> 00:11:03,560 Speaker 1: love in life and getting our nutrients via food that 163 00:11:03,640 --> 00:11:06,960 Speaker 1: we enjoy is one of them. So I'm happy to 164 00:11:07,000 --> 00:11:11,560 Speaker 1: be here another year. I think we started the show 165 00:11:11,640 --> 00:11:15,480 Speaker 1: in twenty ten something like that, so it's been We've 166 00:11:15,520 --> 00:11:18,800 Speaker 1: been through a lot of things together and super super 167 00:11:18,800 --> 00:11:21,480 Speaker 1: appreciative of you and always taking the time. If you 168 00:11:21,520 --> 00:11:23,720 Speaker 1: want to hit us up on the talk back, that's 169 00:11:23,760 --> 00:11:27,120 Speaker 1: pretty darn easy. If you're using the iHeartRadio app, you 170 00:11:27,240 --> 00:11:30,800 Speaker 1: just look for that in signy. It's a little red 171 00:11:30,920 --> 00:11:35,040 Speaker 1: circle with the icon of a white microphone and you 172 00:11:35,080 --> 00:11:37,600 Speaker 1: press that and you record. You just have to do 173 00:11:37,640 --> 00:11:39,440 Speaker 1: it during the show. If you're doing it during the 174 00:11:39,440 --> 00:11:41,960 Speaker 1: hours that we're live, it automatically comes to us and 175 00:11:42,000 --> 00:11:46,240 Speaker 1: I'll see it and read it if it pertains to 176 00:11:46,280 --> 00:11:50,040 Speaker 1: what we're talking about. But thanks for doing that. If 177 00:11:50,080 --> 00:11:54,040 Speaker 1: you'd like to join me on Instagram, it's at four 178 00:11:54,160 --> 00:11:57,120 Speaker 1: Reporter at fork Reporter. I put all kinds of fun, 179 00:11:57,320 --> 00:12:01,280 Speaker 1: hopefully fun and crazy weird food stuff on there. And 180 00:12:01,720 --> 00:12:03,760 Speaker 1: for those of you who that have been asking about 181 00:12:03,840 --> 00:12:07,160 Speaker 1: my other Instagram, it's not private. It's just kind of 182 00:12:07,200 --> 00:12:12,800 Speaker 1: more personal maker stuff. I was an artist professionally for 183 00:12:12,920 --> 00:12:20,400 Speaker 1: years and love making, designing, building, I love engineering things, 184 00:12:21,520 --> 00:12:23,520 Speaker 1: so I do a lot of projects, a lot of 185 00:12:23,640 --> 00:12:26,360 Speaker 1: things dealing with fun. I don't know. I just I 186 00:12:26,400 --> 00:12:29,439 Speaker 1: love sci fi. I love geeky stuff, and it's a 187 00:12:29,480 --> 00:12:31,240 Speaker 1: place for us to join there. If you just want 188 00:12:31,280 --> 00:12:33,240 Speaker 1: to be a spectator, that's great, But if you're an artist, 189 00:12:33,240 --> 00:12:36,320 Speaker 1: I'd love to follow you back because I like learning 190 00:12:36,360 --> 00:12:39,320 Speaker 1: from people and the things that they do as well. 191 00:12:39,400 --> 00:12:44,280 Speaker 1: That is at Savco industries on Instagram. First four letters 192 00:12:44,280 --> 00:12:48,640 Speaker 1: of my last name, saa V and then COO short 193 00:12:48,679 --> 00:12:55,240 Speaker 1: for company. So coming my nod to old industry Savco 194 00:12:55,400 --> 00:12:59,400 Speaker 1: and then industries on Instagram, and many of you are 195 00:12:59,440 --> 00:13:01,720 Speaker 1: joining me there. Thanks for that. I really appreciate that, 196 00:13:01,760 --> 00:13:05,120 Speaker 1: and I'm excited of I'm excited to talk to people 197 00:13:05,160 --> 00:13:10,840 Speaker 1: about that other stuff that I love, like building, creating, fixing, restoring, 198 00:13:10,960 --> 00:13:14,360 Speaker 1: stuff like that. All right, So back to the Mac 199 00:13:14,400 --> 00:13:17,240 Speaker 1: and cheese wars we talked about that the big battle 200 00:13:17,320 --> 00:13:21,800 Speaker 1: right now is coming from three points. The traditional craft 201 00:13:22,320 --> 00:13:24,720 Speaker 1: hindes the blue box that we all grew up loving. 202 00:13:25,480 --> 00:13:29,440 Speaker 1: Even with their changes, they were very early on in 203 00:13:29,800 --> 00:13:32,920 Speaker 1: removing the color dyes and things like that. So credit 204 00:13:32,960 --> 00:13:36,720 Speaker 1: goes to where credit is due, but they're losing market share, 205 00:13:36,760 --> 00:13:42,839 Speaker 1: but it's from two places. Slightly more elevated place like Goodles, 206 00:13:43,400 --> 00:13:47,480 Speaker 1: which is repped by Gal Gadote. She is not only 207 00:13:47,520 --> 00:13:51,080 Speaker 1: a founding partner, but she's an ambassador. So it doesn't 208 00:13:51,160 --> 00:13:55,240 Speaker 1: hurt to have, you know, a big star on things 209 00:13:55,280 --> 00:14:02,040 Speaker 1: for you on your side and hitting Obviously she's beautiful 210 00:14:02,080 --> 00:14:05,000 Speaker 1: and healthy and all these things, at least in appearance, 211 00:14:05,600 --> 00:14:07,800 Speaker 1: so who's not going to take her word for it. 212 00:14:07,840 --> 00:14:10,280 Speaker 1: And then on the other side of things, you've got 213 00:14:10,280 --> 00:14:15,920 Speaker 1: the private, private label stuff from supermarkets that are becoming 214 00:14:17,040 --> 00:14:20,520 Speaker 1: a great choice for people. They taste great, their quality 215 00:14:20,560 --> 00:14:24,440 Speaker 1: has gotten even better now than ever before. And so 216 00:14:24,520 --> 00:14:27,760 Speaker 1: you've got the cheaper end. I know, if you could 217 00:14:27,760 --> 00:14:31,400 Speaker 1: possibly imagine something could be cheaper than craft macaroni and cheese, right, 218 00:14:31,480 --> 00:14:34,160 Speaker 1: you have six boxes for like four bucks or something. 219 00:14:35,360 --> 00:14:38,440 Speaker 1: So you've got a cheaper end, and then you've got 220 00:14:38,440 --> 00:14:40,880 Speaker 1: the higher end and it pushes them in this situation, 221 00:14:41,120 --> 00:14:45,520 Speaker 1: so the battle continues. There was a split going on 222 00:14:45,640 --> 00:14:49,080 Speaker 1: right now or September twenty twenty fifth this happened. Kraft 223 00:14:49,120 --> 00:14:51,880 Speaker 1: Kines announced it's going to split into two independent companies. 224 00:14:52,280 --> 00:14:55,320 Speaker 1: So that's going on right now. They've got that leadership 225 00:14:55,400 --> 00:14:56,880 Speaker 1: shake up, and this is going to be a lot 226 00:14:57,120 --> 00:15:00,440 Speaker 1: to take on. So Craft is declared to twenty five 227 00:15:00,520 --> 00:15:03,520 Speaker 1: twenty twenty six a pivotal year. They're investing sixty million 228 00:15:03,560 --> 00:15:06,960 Speaker 1: dollars to revitalize the brand. I'm sure that's going to 229 00:15:07,040 --> 00:15:09,840 Speaker 1: fall into the Kraft mac and cheese category as well. 230 00:15:10,560 --> 00:15:14,480 Speaker 1: They're gonna launch some new products in the high protein 231 00:15:14,520 --> 00:15:17,760 Speaker 1: hi fiber variety. They're going to try and compete directly 232 00:15:17,800 --> 00:15:22,520 Speaker 1: with those goodles. Among the premium lines. Some fancy your 233 00:15:22,600 --> 00:15:24,600 Speaker 1: cheeses they're going to be adding to their lineup, like 234 00:15:24,640 --> 00:15:30,120 Speaker 1: Griere and Gouda and Recipe Fixes. But like I said, 235 00:15:30,480 --> 00:15:33,960 Speaker 1: that becomes tough because when your brand that everybody grew 236 00:15:34,000 --> 00:15:36,280 Speaker 1: up and loved, it's gonna be hard to You're kind 237 00:15:36,320 --> 00:15:38,880 Speaker 1: of competing with yourself and you come out with a 238 00:15:38,920 --> 00:15:42,920 Speaker 1: new flavor, it's people are going to go. But that's 239 00:15:43,360 --> 00:15:47,400 Speaker 1: that's not Craft. So I'm curious how they're going to 240 00:15:47,480 --> 00:15:51,120 Speaker 1: pull that off and make that switch, because ultimately, as 241 00:15:51,240 --> 00:15:54,239 Speaker 1: much as I'd like to say that we are pliable 242 00:15:54,360 --> 00:15:57,040 Speaker 1: as a people, we really aren't when it comes to 243 00:15:57,080 --> 00:16:00,480 Speaker 1: those brands. Even if we jump to a different brand, 244 00:16:00,880 --> 00:16:04,480 Speaker 1: it's stupid, but we'd rather jump to a different brand. 245 00:16:04,520 --> 00:16:06,960 Speaker 1: Than have them change the brand we grew up with. 246 00:16:08,240 --> 00:16:11,600 Speaker 1: I know, right, because ultimately, in our head, our brain 247 00:16:11,640 --> 00:16:15,840 Speaker 1: will always tell us that's not craft, that's not the 248 00:16:15,880 --> 00:16:19,040 Speaker 1: craft I grew up on. So it's they're in a 249 00:16:19,040 --> 00:16:21,360 Speaker 1: tough position. They are in the middle, and as much 250 00:16:21,360 --> 00:16:22,800 Speaker 1: as I love mac and cheese, it's going to be 251 00:16:22,840 --> 00:16:26,560 Speaker 1: interesting to see how that battle goes on and how 252 00:16:27,000 --> 00:16:32,680 Speaker 1: they find themselves craft pulling themselves out of being in 253 00:16:32,720 --> 00:16:36,880 Speaker 1: that middle space, from being the king for so long 254 00:16:36,960 --> 00:16:41,040 Speaker 1: of mac and cheese. I don't know. We shall see 255 00:16:41,120 --> 00:16:42,800 Speaker 1: twenty twenty six is going to be a big ear 256 00:16:42,840 --> 00:16:46,400 Speaker 1: for the old mac and cheese. We shall see jolly Be. 257 00:16:46,600 --> 00:16:48,400 Speaker 1: Do you know what jolly Be is? If not, I'll 258 00:16:48,440 --> 00:16:50,480 Speaker 1: tell you. If you do know it, we'll tell you 259 00:16:50,560 --> 00:16:53,160 Speaker 1: a couple of things as to what it's doing and 260 00:16:53,240 --> 00:16:57,680 Speaker 1: why it's becoming a prominent fast food giant here in America. 261 00:16:58,480 --> 00:17:01,960 Speaker 1: It's the forker port of Neil'svedra KFI AM six forty. 262 00:17:02,400 --> 00:17:05,359 Speaker 2: You're listening to the Fork Report with Nil Savedra on 263 00:17:05,480 --> 00:17:07,960 Speaker 2: demand from KFI AM six forty. 264 00:17:09,359 --> 00:17:13,800 Speaker 1: Hey, everybody, Neil Savedra, your friendly neighborhood fork reporter here 265 00:17:13,840 --> 00:17:16,600 Speaker 1: with you with the Fork Report every single Saturday from 266 00:17:16,640 --> 00:17:20,320 Speaker 1: three to five. These three hours we have to connect, hangout, 267 00:17:20,680 --> 00:17:23,920 Speaker 1: talk about food, celebrate it, talk about cooking at home. 268 00:17:25,440 --> 00:17:28,440 Speaker 1: We started the show Technique of the Week talking about 269 00:17:28,880 --> 00:17:33,600 Speaker 1: Shepherd's Pie slash Cottage Pie, which just sounds perfect on 270 00:17:33,640 --> 00:17:37,280 Speaker 1: a rainy day like today bringing in twenty twenty six. 271 00:17:38,240 --> 00:17:40,000 Speaker 1: So check that out. You can find that at the 272 00:17:40,080 --> 00:17:43,560 Speaker 1: KFI website kfiam six forty dot com. Of course, the 273 00:17:43,600 --> 00:17:47,280 Speaker 1: podcast went's posted. I want to remind you Wednesday, on 274 00:17:47,320 --> 00:17:50,879 Speaker 1: the seventh, January seventh, at seven pm, we're going to 275 00:17:50,920 --> 00:17:55,119 Speaker 1: be airing the KFI News special La Fires one year later. 276 00:17:55,160 --> 00:17:57,720 Speaker 1: It's hosted by our very own Michael Monks, whom you'll 277 00:17:57,760 --> 00:18:01,200 Speaker 1: hear tonight at seven as a matter of fact, following 278 00:18:01,400 --> 00:18:05,600 Speaker 1: our dear friend Tiffany Hobbs. So go no where, but 279 00:18:05,680 --> 00:18:08,119 Speaker 1: the special is gonna have, you know, a KFI News 280 00:18:08,119 --> 00:18:12,680 Speaker 1: team just to look at the devastation, the aftermath, the impact, 281 00:18:13,920 --> 00:18:16,480 Speaker 1: where we're at on the road to recovery. So check 282 00:18:16,520 --> 00:18:20,400 Speaker 1: that out, won't you again on Wednesday? This coming Wednesday, 283 00:18:21,720 --> 00:18:24,920 Speaker 1: so make sure you check that out. I'm just going 284 00:18:24,960 --> 00:18:30,879 Speaker 1: through some cool folks that are now joining me on 285 00:18:31,240 --> 00:18:38,680 Speaker 1: my Savco Industries Instagram, including James McDonald. It's an actor, writer, 286 00:18:39,000 --> 00:18:43,159 Speaker 1: fan of street photography, beautiful photography here going through that 287 00:18:43,760 --> 00:18:45,639 Speaker 1: as well as others that are jumping on there. I 288 00:18:45,680 --> 00:18:48,880 Speaker 1: thank you for the follow and I'm looking forward to 289 00:18:49,000 --> 00:18:51,159 Speaker 1: checking out everybody. You know, if you're a creator of 290 00:18:51,160 --> 00:18:54,560 Speaker 1: any kind, checking out your stuff. All right, back to food, 291 00:18:54,800 --> 00:18:58,679 Speaker 1: shall we go this time? Jolly b If you're not 292 00:18:58,720 --> 00:19:04,600 Speaker 1: familiar with the Filipino food giant, it is growing. It 293 00:19:05,000 --> 00:19:09,640 Speaker 1: originally started as a small ice cream parlor in Manila, 294 00:19:09,880 --> 00:19:14,240 Speaker 1: and it's transformed in this just powerhouse. Globally over eighty 295 00:19:14,440 --> 00:19:22,040 Speaker 1: US locations signature Chicken Joy, and it's starting to outperform 296 00:19:22,119 --> 00:19:27,160 Speaker 1: established American chains in national rankings. So let's see, there's 297 00:19:27,200 --> 00:19:31,520 Speaker 1: one on Beverly here in Los Angeles. Also downtown Eagle 298 00:19:31,600 --> 00:19:37,760 Speaker 1: Rock has one, Alhambra has one, Panorama Torrance, Carson, Artesia, 299 00:19:38,280 --> 00:19:42,880 Speaker 1: West Covina has a couple. Anaheim has one. Irvine. They 300 00:19:42,920 --> 00:19:46,080 Speaker 1: got you covered in the Ie Rancho Coock. They got 301 00:19:46,080 --> 00:19:53,320 Speaker 1: you in the Cuckamonga, Ontario, Bakersfield. In San Diego, they've 302 00:19:53,359 --> 00:19:56,360 Speaker 1: got one in San Diego. They got one in National 303 00:19:56,520 --> 00:20:03,080 Speaker 1: City to La Vista Delano. How come that doesn't sound right? 304 00:20:04,680 --> 00:20:07,680 Speaker 1: I pronouncing that right? I think so. And then they 305 00:20:07,680 --> 00:20:10,919 Speaker 1: have some in Vegas and the like. But they they 306 00:20:10,920 --> 00:20:17,679 Speaker 1: are known for their their chicken. Their chicken is one 307 00:20:17,720 --> 00:20:21,159 Speaker 1: of those things that are fried chicken people adore. And 308 00:20:21,280 --> 00:20:26,720 Speaker 1: I'll be honest, I haven't been to Jolly Be and 309 00:20:26,800 --> 00:20:29,360 Speaker 1: there's one not far from me. But I haven't been 310 00:20:29,440 --> 00:20:32,239 Speaker 1: to Jolly Be in sometime. I'm gonna have to hit 311 00:20:32,320 --> 00:20:36,760 Speaker 1: it up. I remember they have this spaghetti that has 312 00:20:36,880 --> 00:20:39,320 Speaker 1: like cut hot, cut up hot dogs in it, which 313 00:20:40,280 --> 00:20:45,960 Speaker 1: I'm in. That's awesome. But they have this chicken joy advantage. 314 00:20:46,000 --> 00:20:50,920 Speaker 1: So they got this superior flavor, so says some their 315 00:20:51,359 --> 00:20:56,240 Speaker 1: signature fried chicken. It's got a burst of garlic citrus. Mommy. 316 00:20:57,160 --> 00:21:03,280 Speaker 1: It leads outlets like USA Today our Beloved Eater, to 317 00:21:03,359 --> 00:21:06,040 Speaker 1: rank it as the best in the country, beating out Popeyes, 318 00:21:06,400 --> 00:21:10,800 Speaker 1: beating out KFC, beating out Chick fil A. In twenty 319 00:21:10,840 --> 00:21:15,119 Speaker 1: twenty four, average revenue per store for Jolly b in 320 00:21:15,160 --> 00:21:18,720 Speaker 1: the US was estimated to be at least double at 321 00:21:18,840 --> 00:21:24,360 Speaker 1: least double than that of its competitors like Popeyes and KFC. 322 00:21:24,920 --> 00:21:30,800 Speaker 1: That's huge and they all kind of come from this 323 00:21:30,960 --> 00:21:34,760 Speaker 1: sensory experience that they focus on. The brand relies on 324 00:21:34,800 --> 00:21:42,480 Speaker 1: this concept that they call leghap surrup breathe in deliciousness, 325 00:21:42,480 --> 00:21:44,720 Speaker 1: and you'll know this when you go in there. It's 326 00:21:46,000 --> 00:21:50,480 Speaker 1: the food. The aroma is part of the whole experience. 327 00:21:50,560 --> 00:21:54,840 Speaker 1: So before you even take a bite, you know how McDonald's, 328 00:21:55,320 --> 00:21:57,000 Speaker 1: you know, when you're in the area of like a 329 00:21:57,080 --> 00:22:01,400 Speaker 1: McDonald's or even you know, any of the fast food places. 330 00:22:01,400 --> 00:22:04,880 Speaker 1: For the most part, I mean McDonald's and Burger King 331 00:22:05,040 --> 00:22:08,200 Speaker 1: kind of come into mind. They just seem to have 332 00:22:08,240 --> 00:22:11,120 Speaker 1: the particular odor. I think it is McDonald's. There's something 333 00:22:11,119 --> 00:22:12,840 Speaker 1: in the grease and the fact they use just the 334 00:22:14,680 --> 00:22:17,880 Speaker 1: you know, the mustard and the ketchup and the pickles, 335 00:22:17,880 --> 00:22:19,960 Speaker 1: and they just kind of smell. I don't get that. 336 00:22:20,040 --> 00:22:24,840 Speaker 1: The same with Wendy's. I don't know Wendy's, and I'm 337 00:22:24,880 --> 00:22:29,400 Speaker 1: a massive fan of Wendy's, as is my boy, and 338 00:22:30,680 --> 00:22:33,639 Speaker 1: they're delicious, but I don't get the waft of Wendy's 339 00:22:33,720 --> 00:22:36,679 Speaker 1: the same way. McDonald's just smells the same to me. 340 00:22:37,840 --> 00:22:41,240 Speaker 1: And then of course you get the charboiled aspect of 341 00:22:43,080 --> 00:22:48,560 Speaker 1: Burger King. So I don't always consider those things good. Now, 342 00:22:48,600 --> 00:22:52,919 Speaker 1: if I, you know, necessarily, if I go by an 343 00:22:52,960 --> 00:22:56,159 Speaker 1: in and out burger, you best believe, yeah, that I 344 00:22:56,280 --> 00:23:00,159 Speaker 1: react to that. But you know, so they're saying they 345 00:23:00,160 --> 00:23:04,719 Speaker 1: have this breathing deliciousness is connecting with their food. Jolly 346 00:23:04,720 --> 00:23:09,480 Speaker 1: be does based on that that smell that first gets 347 00:23:09,520 --> 00:23:13,959 Speaker 1: you very distinctly. Filipino take on pasta. They have a 348 00:23:14,080 --> 00:23:18,560 Speaker 1: kind of this sugary sweet meat sauce and it's garnished 349 00:23:18,560 --> 00:23:22,920 Speaker 1: with cheese and slices of hot dog. I it's been 350 00:23:22,960 --> 00:23:25,119 Speaker 1: a minute since I've had it, but I think it 351 00:23:25,280 --> 00:23:30,920 Speaker 1: kind of is like spaghettios ish that makes sense. They 352 00:23:30,920 --> 00:23:34,680 Speaker 1: have something called the Aloha Burger. It's the savory sweet 353 00:23:34,760 --> 00:23:38,320 Speaker 1: combination of beef, bacon, cheese, and then they have a 354 00:23:38,480 --> 00:23:44,600 Speaker 1: signature grilled pineapple ring that sits on top. They have, 355 00:23:44,720 --> 00:23:48,800 Speaker 1: you know, just some traditional Filipino items, rice noodles, pork 356 00:23:48,840 --> 00:23:53,399 Speaker 1: and shrimped gravy. They have these peach mango pies made 357 00:23:53,600 --> 00:24:00,920 Speaker 1: exclusively with Filipino mangoes, but they want to appeal to 358 00:24:00,920 --> 00:24:05,920 Speaker 1: to mainstream American diners as well, so the locations offer 359 00:24:06,520 --> 00:24:10,080 Speaker 1: larger pies and a line of a line of Angus 360 00:24:10,080 --> 00:24:15,280 Speaker 1: beef burgers that are less intensely seasoned than the Philippine 361 00:24:16,240 --> 00:24:20,879 Speaker 1: originals that happen to be very you know, the seasoned differently. 362 00:24:21,840 --> 00:24:25,160 Speaker 1: And they have they have a goal world domination. Their 363 00:24:25,200 --> 00:24:29,399 Speaker 1: global CEO aims to make Jolly Bee Foods Corporation one 364 00:24:29,400 --> 00:24:32,399 Speaker 1: of the top five restaurant companies in the world and 365 00:24:32,160 --> 00:24:38,000 Speaker 1: they are planning it aggressively. Company plans to open five 366 00:24:38,080 --> 00:24:42,320 Speaker 1: hundred stores across North America by twenty thirty. That's that's 367 00:24:42,720 --> 00:24:45,800 Speaker 1: a lot in a short amount of time. They're going 368 00:24:45,880 --> 00:24:49,800 Speaker 1: to move beyond these immigrant enclaves, which is, you know 369 00:24:49,880 --> 00:24:52,560 Speaker 1: what they've done in the past, to very high profile 370 00:24:52,640 --> 00:24:56,439 Speaker 1: areas that means Times Square and these types of locations 371 00:24:56,440 --> 00:25:02,680 Speaker 1: that they're going to make themselves known and they want 372 00:25:02,760 --> 00:25:06,760 Speaker 1: to you know, they want to show themselves and I 373 00:25:06,760 --> 00:25:09,399 Speaker 1: think they're going to do it. Brand is centered around 374 00:25:09,440 --> 00:25:13,359 Speaker 1: their mascot. It's this cheerful Bee mascot and it represents 375 00:25:13,359 --> 00:25:17,800 Speaker 1: what they say is harmonious and happy work culture. It 376 00:25:17,840 --> 00:25:23,800 Speaker 1: does it does have kind of this not vintage but 377 00:25:24,000 --> 00:25:28,280 Speaker 1: a little bit of kitschy playfulness that American fast food 378 00:25:28,320 --> 00:25:32,320 Speaker 1: giants like McDonald's had back in the day, but kind 379 00:25:32,320 --> 00:25:38,480 Speaker 1: of abandon, you know, So that nostalgic appeal I think 380 00:25:38,640 --> 00:25:41,600 Speaker 1: is as pretty cool and I think it can be 381 00:25:41,600 --> 00:25:46,239 Speaker 1: a very powerful thing. But also in addition to that, 382 00:25:46,280 --> 00:25:53,920 Speaker 1: they're really focused on service culture. They want to import 383 00:25:54,040 --> 00:25:57,679 Speaker 1: that warm, very over the top friendliness that is super 384 00:25:57,800 --> 00:26:01,000 Speaker 1: characteristic of Filipino hospital and they want to bring it 385 00:26:01,000 --> 00:26:03,960 Speaker 1: to the US. Well, where, let's be honest, a lot 386 00:26:04,000 --> 00:26:06,840 Speaker 1: of that has gone the way of the Dodo Boo bird. 387 00:26:07,000 --> 00:26:09,520 Speaker 1: So we shall see. But if you haven't checked out, 388 00:26:09,560 --> 00:26:11,199 Speaker 1: a jolly be near you and you go, what's that? 389 00:26:11,720 --> 00:26:15,520 Speaker 1: Give it a try, Try their chicken, try their offerings 390 00:26:15,640 --> 00:26:17,760 Speaker 1: and do a taste test and see what you think. 391 00:26:17,840 --> 00:26:20,520 Speaker 1: Because they are coming and they are not slowing down. 392 00:26:21,640 --> 00:26:24,639 Speaker 2: You're listening to the Fork Report with Nil Savedra on 393 00:26:24,720 --> 00:26:27,200 Speaker 2: demand from KFI AM six forty. 394 00:26:29,200 --> 00:26:32,800 Speaker 1: It's the Fork Report. I'm your well fed host, Neil Savedra. 395 00:26:32,880 --> 00:26:35,400 Speaker 1: How do you do? Thanks for hanging out another Saturday, 396 00:26:35,400 --> 00:26:39,080 Speaker 1: a new year, our first Saturday of twenty twenty six. 397 00:26:39,640 --> 00:26:44,199 Speaker 1: Look at us killing it per uge, talking about food, 398 00:26:45,000 --> 00:26:47,800 Speaker 1: enjoying the rainy weather at least I am. I hope 399 00:26:47,800 --> 00:26:51,280 Speaker 1: you are as well. Just don't go outside, be cozy 400 00:26:51,480 --> 00:26:55,000 Speaker 1: with your loved ones, make some snacks. We love the 401 00:26:55,040 --> 00:26:59,480 Speaker 1: snacks in our house, like snack Knights. Who My wife, 402 00:26:59,520 --> 00:27:03,919 Speaker 1: Tracy the she puts together these little snack trays for Max, 403 00:27:04,000 --> 00:27:08,080 Speaker 1: our son, and me and we just sit there enjoy it. 404 00:27:09,200 --> 00:27:16,960 Speaker 1: Fire going, cozy snacks. Love it. AnyWho, whatever you're doing tonight, 405 00:27:17,000 --> 00:27:19,800 Speaker 1: I hope it's a fun one. Keep in mind you've 406 00:27:19,800 --> 00:27:23,080 Speaker 1: got Tiffany Hobbs coming up at five, and then at 407 00:27:23,200 --> 00:27:25,919 Speaker 1: seven you've got our very own Michael Monks, who has 408 00:27:25,960 --> 00:27:28,119 Speaker 1: a special coming up next week. We want to remind 409 00:27:28,160 --> 00:27:32,879 Speaker 1: you about on the seventh, Wednesday the seventh at seven, 410 00:27:33,280 --> 00:27:38,640 Speaker 1: So Wednesday the seventh, Next Wednesday, at seven pm, KFI 411 00:27:38,720 --> 00:27:41,280 Speaker 1: is going to be airing the KFI News special LA 412 00:27:41,520 --> 00:27:45,440 Speaker 1: Fires one year later. It's hosted by Michael Monks. Do 413 00:27:45,560 --> 00:27:52,399 Speaker 1: we say radios Radios? Michael Monks. LA's Michael Monks special 414 00:27:52,480 --> 00:27:55,240 Speaker 1: is going to include big reports obviously going on from 415 00:27:55,280 --> 00:27:59,720 Speaker 1: the KFI News team, the discussion about those devastating fires, 416 00:28:00,200 --> 00:28:04,159 Speaker 1: the aftermath, the lasting impact, how we're dealing with it 417 00:28:04,200 --> 00:28:07,679 Speaker 1: here in southern California on the road to recovery. I 418 00:28:07,840 --> 00:28:13,520 Speaker 1: hope there's some, you know, some hard pressing of President 419 00:28:14,040 --> 00:28:22,040 Speaker 1: President she wishes of mayor bath and her absence both 420 00:28:22,080 --> 00:28:24,800 Speaker 1: out of the country and when she got back, her absence, 421 00:28:25,359 --> 00:28:27,639 Speaker 1: absence and the stuff going on with the higher upsite 422 00:28:27,720 --> 00:28:29,920 Speaker 1: the LA Fire Department. I hope all that's kind of 423 00:28:29,960 --> 00:28:33,439 Speaker 1: poked up. That's not what we do here. We celebrate food. 424 00:28:33,520 --> 00:28:37,000 Speaker 1: So let me shift back to that affordability. It's a 425 00:28:37,000 --> 00:28:40,720 Speaker 1: big concern. Food is one of the first things that 426 00:28:40,800 --> 00:28:45,719 Speaker 1: goes up, and all the this economy is weird there, 427 00:28:45,760 --> 00:28:49,560 Speaker 1: you know, the you go to the stock market and 428 00:28:49,560 --> 00:28:52,680 Speaker 1: there's been crazy gains and things look good over here 429 00:28:52,720 --> 00:28:54,520 Speaker 1: and they look good over there, and then you look 430 00:28:54,600 --> 00:28:58,840 Speaker 1: around at food prices, and in California there's specific things 431 00:28:58,880 --> 00:29:02,000 Speaker 1: like gas prices is because of what we do here. 432 00:29:03,360 --> 00:29:07,200 Speaker 1: They're not that way across the country. And then you 433 00:29:07,680 --> 00:29:09,880 Speaker 1: battle with these things. I mean, you could be making 434 00:29:09,920 --> 00:29:14,400 Speaker 1: one hundred thousand dollars in California and southern California and 435 00:29:14,480 --> 00:29:23,280 Speaker 1: you're still looking at managing tightly your money, and it's 436 00:29:23,280 --> 00:29:26,480 Speaker 1: hard if you're a new couple or something and you're 437 00:29:26,520 --> 00:29:29,680 Speaker 1: trying to make ends meet. It gets expensive. And one 438 00:29:29,680 --> 00:29:32,960 Speaker 1: of the things that is changing is the popularity of 439 00:29:33,000 --> 00:29:36,120 Speaker 1: a little store by the name of ld. It is 440 00:29:36,160 --> 00:29:38,280 Speaker 1: in the spotlight more and more, and they're popping up 441 00:29:38,320 --> 00:29:40,480 Speaker 1: all over the place. I remember when I first heard of them, Mind, 442 00:29:40,600 --> 00:29:44,720 Speaker 1: what the hell is this? But you walk into one 443 00:29:45,000 --> 00:29:50,560 Speaker 1: and you can find some really great deals, and those 444 00:29:50,720 --> 00:29:58,400 Speaker 1: deals are making people pay attention. People are looking for 445 00:29:58,520 --> 00:30:04,640 Speaker 1: ways to make their budget stretch, and they're finding that 446 00:30:04,760 --> 00:30:10,120 Speaker 1: places like Aldie as a supermarket and beyond they have 447 00:30:10,240 --> 00:30:13,880 Speaker 1: that one weird aisle that just has, uh, there's all 448 00:30:13,960 --> 00:30:16,880 Speaker 1: kinds of crazy like little electronics and everything else in there. 449 00:30:17,360 --> 00:30:18,920 Speaker 1: But people are starting to go in there and they're 450 00:30:18,920 --> 00:30:21,800 Speaker 1: starting to find things that they really really like. And 451 00:30:23,120 --> 00:30:27,960 Speaker 1: you know, we're even doing this at home. My wife 452 00:30:28,200 --> 00:30:31,840 Speaker 1: and I were talking my wife, My wife and I 453 00:30:31,880 --> 00:30:35,000 Speaker 1: were talking about, you know, budgeting and all these things 454 00:30:35,000 --> 00:30:38,520 Speaker 1: and looking at food budgets. And we both take care 455 00:30:38,560 --> 00:30:41,960 Speaker 1: of different things, you know, like other households, everything goes 456 00:30:42,000 --> 00:30:44,680 Speaker 1: into one pot, yes, or at least successibility, But we 457 00:30:44,720 --> 00:30:47,960 Speaker 1: do have separate accounts that we both have access to, 458 00:30:48,080 --> 00:30:51,440 Speaker 1: but we pay different things out of them, and oftentimes 459 00:30:52,400 --> 00:30:55,960 Speaker 1: I cover you know a lot of incidentals and groceries 460 00:30:56,080 --> 00:30:59,800 Speaker 1: and entertainment or things like that. Right, So I looked, 461 00:31:00,040 --> 00:31:03,960 Speaker 1: I'm like holy hell. And she is not a big 462 00:31:04,000 --> 00:31:07,600 Speaker 1: fruit foodie, not at all. That's my son and me. 463 00:31:08,480 --> 00:31:11,600 Speaker 1: So I looked and I'm like, honey, this is what 464 00:31:11,640 --> 00:31:17,040 Speaker 1: we spent last month, and food not from our kitchen 465 00:31:19,440 --> 00:31:22,200 Speaker 1: and that was eating out or having delivery even worse. 466 00:31:23,320 --> 00:31:25,760 Speaker 1: And she's like no, because she doesn't she doesn't watch 467 00:31:25,840 --> 00:31:30,280 Speaker 1: that stuff. That's not me. And I said, okay, I'm 468 00:31:30,280 --> 00:31:32,720 Speaker 1: not doing that. I was blown away at how much 469 00:31:32,800 --> 00:31:36,280 Speaker 1: we save by not doing. My wife is the type 470 00:31:36,320 --> 00:31:38,360 Speaker 1: to go, no, I'm driving there. I'm going to drive 471 00:31:38,360 --> 00:31:41,480 Speaker 1: there and I'm gonna get it. Paying all of that extra 472 00:31:41,800 --> 00:31:45,080 Speaker 1: is not worth it, and I'm not. I'm like, nope, 473 00:31:45,160 --> 00:31:50,200 Speaker 1: I'd rather stay put lazy bastard anyway. So as people 474 00:31:50,280 --> 00:31:53,479 Speaker 1: look at the food intake and the cost of food, 475 00:31:54,080 --> 00:31:57,360 Speaker 1: we're looking at things a little differently, and people are 476 00:31:57,400 --> 00:32:02,080 Speaker 1: looking to budget. You get places like Costco, you get 477 00:32:02,080 --> 00:32:07,400 Speaker 1: places like Walmart, you get places like Aldi, and where 478 00:32:07,720 --> 00:32:11,520 Speaker 1: you shift your shopping, your spending habits a place like that, 479 00:32:12,280 --> 00:32:19,880 Speaker 1: you're finding, you know, more deals, and that's not just 480 00:32:20,840 --> 00:32:25,800 Speaker 1: lower income people, that's middle and higher income people checking 481 00:32:25,840 --> 00:32:31,320 Speaker 1: these things out, balancing these things out. So Aldi has 482 00:32:31,400 --> 00:32:39,200 Speaker 1: had this explosive explosive growth over the last decade, and 483 00:32:39,240 --> 00:32:41,080 Speaker 1: we go, you know, we'd probably go to a handful 484 00:32:41,080 --> 00:32:50,000 Speaker 1: of different grocery stores, to be honest with you. You know, Vaughan's, Albertson's, 485 00:32:50,200 --> 00:32:56,160 Speaker 1: Skelson's Costco, of course, Walmart. I mean we go to 486 00:32:56,320 --> 00:32:59,480 Speaker 1: it for different things. Or there's your go to place, 487 00:32:59,560 --> 00:33:08,080 Speaker 1: so super King, you know, Northgate, Your It depends what 488 00:33:08,120 --> 00:33:13,560 Speaker 1: we're looking for. But checking out these things and checking 489 00:33:13,640 --> 00:33:16,160 Speaker 1: out the prices has become a bigger, bigger deal. And 490 00:33:16,240 --> 00:33:18,720 Speaker 1: so some of these smaller places that people didn't go 491 00:33:18,760 --> 00:33:26,200 Speaker 1: to before, they they may be growing these this new 492 00:33:26,280 --> 00:33:29,080 Speaker 1: brand or new type of grocery store and we'll see 493 00:33:29,080 --> 00:33:31,440 Speaker 1: what comes of that. All right, stick around, you got 494 00:33:31,480 --> 00:33:33,280 Speaker 1: Tiffany to come. Thanks so much and a happy New 495 00:33:33,360 --> 00:33:35,719 Speaker 1: Year to you for making this show part of your 496 00:33:35,760 --> 00:33:39,680 Speaker 1: day or part of your your weekends. It means a 497 00:33:39,720 --> 00:33:41,239 Speaker 1: lot to me, and I know it means a lot 498 00:33:41,280 --> 00:33:44,640 Speaker 1: to everybody that works hard on the show, from Eileen 499 00:33:44,760 --> 00:33:48,080 Speaker 1: to Mario to Kayla to myself. So thanks for taking 500 00:33:48,080 --> 00:33:50,360 Speaker 1: the time to make us part of your weekend. And 501 00:33:50,520 --> 00:33:53,200 Speaker 1: be safe, be good to each other, and I'll catch 502 00:33:53,240 --> 00:33:57,440 Speaker 1: you next Saturday. It's forok. Report on Neil Savedra. This 503 00:33:57,520 --> 00:34:03,240 Speaker 1: is KFI and KOSHD to Los Angeles, Orange County. You've 504 00:34:03,280 --> 00:34:05,520 Speaker 1: been listening to the Fork Report. You can always hear 505 00:34:05,600 --> 00:34:08,319 Speaker 1: us live on KFI AM six forty two to five 506 00:34:08,400 --> 00:34:12,680 Speaker 1: pm on Saturday, and anytime on demand on the iHeartRadio 507 00:34:12,680 --> 00:34:12,919 Speaker 1: app