1 00:00:00,040 --> 00:00:02,240 Speaker 1: It's time to talk money and sports with our friend 2 00:00:02,240 --> 00:00:05,520 Speaker 1: from Dean Dorton Private Wealth Wealth advisor Amy Wagner. 3 00:00:05,519 --> 00:00:06,720 Speaker 2: How's it going, Hey good? 4 00:00:06,720 --> 00:00:07,080 Speaker 1: How are you? 5 00:00:07,800 --> 00:00:09,319 Speaker 2: I'm well, there's a lot going on. We have a 6 00:00:09,400 --> 00:00:10,040 Speaker 2: lot to discuss. 7 00:00:10,200 --> 00:00:11,240 Speaker 3: We've got a lot to get to. 8 00:00:11,960 --> 00:00:14,360 Speaker 1: Tickets have been in the news recently because there's so 9 00:00:14,440 --> 00:00:17,640 Speaker 1: many games, so many events going on right now now. 10 00:00:17,760 --> 00:00:21,400 Speaker 1: AI is an inescapable part of our everyday lives. 11 00:00:21,480 --> 00:00:21,680 Speaker 2: Right. 12 00:00:21,720 --> 00:00:25,800 Speaker 1: You can't go anywhere without AI infiltratings, in some cases helping, 13 00:00:26,079 --> 00:00:29,160 Speaker 1: in some cases not helping. AI is going to impact 14 00:00:29,200 --> 00:00:31,760 Speaker 1: how we buy tickets? Is the positive? Is the impact 15 00:00:31,800 --> 00:00:34,560 Speaker 1: going to be positive or negative? For an average fan 16 00:00:34,680 --> 00:00:35,239 Speaker 1: like myself? 17 00:00:35,360 --> 00:00:37,760 Speaker 4: I think we don't know, yeah, which is kind of 18 00:00:37,800 --> 00:00:40,800 Speaker 4: my response to most things with AI. But I think 19 00:00:40,880 --> 00:00:43,440 Speaker 4: clearly there's a problem right for consumers. If you want 20 00:00:43,479 --> 00:00:49,040 Speaker 4: to buy a ticket online and you Google you know, Bengals, Browns, whatever, 21 00:00:49,280 --> 00:00:51,360 Speaker 4: Bengals Stealers, whatever game it is that you want to 22 00:00:51,400 --> 00:00:56,720 Speaker 4: go to, then those seat places pay large amounts of 23 00:00:56,760 --> 00:00:59,480 Speaker 4: money for search engine optimization to show up at the 24 00:00:59,480 --> 00:01:02,240 Speaker 4: popa the top of your search. Right, but you still 25 00:01:02,280 --> 00:01:04,839 Speaker 4: have Sea Geek, You still have stub Hub, you still 26 00:01:04,840 --> 00:01:07,200 Speaker 4: have Vivid, you still have ticketmasks, and you have to 27 00:01:07,240 --> 00:01:10,160 Speaker 4: go through each one of them individually to try to 28 00:01:10,200 --> 00:01:15,000 Speaker 4: find vastly different prices, setability right, So all of those 29 00:01:15,040 --> 00:01:18,640 Speaker 4: things are a really big headache for the consumer. Well, recently, 30 00:01:19,319 --> 00:01:23,240 Speaker 4: AI developers kind of announced that just despite the fact 31 00:01:23,319 --> 00:01:26,360 Speaker 4: that before when you went to AI, AI could only 32 00:01:26,520 --> 00:01:30,040 Speaker 4: just pull a bunch of information, kind of the next 33 00:01:30,360 --> 00:01:36,600 Speaker 4: frontier of AI is AI having agentic capabilities agency right 34 00:01:36,640 --> 00:01:39,760 Speaker 4: to do things online. I mean, it is a little 35 00:01:39,760 --> 00:01:42,120 Speaker 4: bit creepy when you think about it, but if you 36 00:01:42,160 --> 00:01:46,040 Speaker 4: want to apply that level of capability to the issue 37 00:01:46,080 --> 00:01:49,840 Speaker 4: that consumers have buying these tickets in such a stressful, 38 00:01:49,920 --> 00:01:56,320 Speaker 4: ridiculously complicated way, Essentially, now what you have is AI. 39 00:01:56,720 --> 00:01:59,400 Speaker 4: You could say, MO could say I want tickets to 40 00:01:59,520 --> 00:02:00,720 Speaker 4: the UC basketball game. 41 00:02:00,760 --> 00:02:02,840 Speaker 3: Not that you paid for a UC basketball game in 42 00:02:02,920 --> 00:02:06,080 Speaker 3: like the last decade, but say you did say you did, 43 00:02:06,640 --> 00:02:10,160 Speaker 3: and you said I'm willing to pay one hundred. 44 00:02:09,880 --> 00:02:13,840 Speaker 4: Bucks for seats, and then it could search right through 45 00:02:14,240 --> 00:02:17,320 Speaker 4: all of the options and give you your top two 46 00:02:17,400 --> 00:02:20,560 Speaker 4: or three options, and it could also potentially buy them 47 00:02:20,600 --> 00:02:25,120 Speaker 4: if you wanted to give AI, you know, your credit 48 00:02:25,160 --> 00:02:26,120 Speaker 4: card information, which. 49 00:02:25,960 --> 00:02:27,320 Speaker 3: I don't think it exists at that level. 50 00:02:28,720 --> 00:02:33,760 Speaker 4: Your you could give it your your price limitations, here 51 00:02:33,800 --> 00:02:37,840 Speaker 4: are the potential issues with that. And this gets into 52 00:02:37,880 --> 00:02:40,160 Speaker 4: the weeds and listen, I'm not a coder person, but 53 00:02:41,320 --> 00:02:46,200 Speaker 4: the critics are saying these these ticket places could embed 54 00:02:47,120 --> 00:02:50,639 Speaker 4: price codes that you and I couldn't see when we're 55 00:02:50,680 --> 00:02:53,200 Speaker 4: searching for the tickets ourselves, but they could be picked 56 00:02:53,240 --> 00:02:56,000 Speaker 4: up by these bots, so it could give them a 57 00:02:56,040 --> 00:02:59,280 Speaker 4: false price, but it's not really the price. So it's 58 00:02:59,320 --> 00:03:03,880 Speaker 4: pulling up ticket information that isn't real ticket information because 59 00:03:03,919 --> 00:03:06,800 Speaker 4: there's things that are embedded in the system that you 60 00:03:06,840 --> 00:03:10,480 Speaker 4: and I can't see. So that's a a problem. B 61 00:03:11,280 --> 00:03:13,880 Speaker 4: One of the things that AI is looking for is 62 00:03:15,080 --> 00:03:20,160 Speaker 4: the highest level of like high quality search for you. 63 00:03:20,280 --> 00:03:21,040 Speaker 3: Right, So if you're. 64 00:03:20,919 --> 00:03:22,880 Speaker 4: Saying, like so it would be like the best seeds 65 00:03:22,919 --> 00:03:25,440 Speaker 4: in the best location, blah blah blah, and it would 66 00:03:25,480 --> 00:03:27,880 Speaker 4: score a number from maybe like zero to ten. So 67 00:03:28,320 --> 00:03:31,040 Speaker 4: these tickets are a perfect ten for your match, right, 68 00:03:31,600 --> 00:03:33,440 Speaker 4: And that's kind of how the system works now. 69 00:03:33,919 --> 00:03:37,360 Speaker 3: But what they could try to do and kind of working. 70 00:03:36,960 --> 00:03:42,400 Speaker 4: The system is falsely give a higher number to return 71 00:03:42,640 --> 00:03:45,640 Speaker 4: a ticket to you that wouldn't actually be your best option, 72 00:03:45,720 --> 00:03:48,640 Speaker 4: and if you were really searching yourself, you would probably 73 00:03:48,680 --> 00:03:51,000 Speaker 4: find something a better option for it. 74 00:03:51,080 --> 00:03:54,960 Speaker 3: So are we moving in a direction where AI can 75 00:03:55,000 --> 00:03:55,960 Speaker 3: do this? Yes? 76 00:03:56,320 --> 00:03:59,240 Speaker 4: Are there issues, Yes, a lot of them right now. 77 00:03:59,280 --> 00:04:02,040 Speaker 4: But I think the interest thing is that by twenty 78 00:04:02,160 --> 00:04:06,520 Speaker 4: twenty nine stats say, I mean, however much you want 79 00:04:06,560 --> 00:04:10,160 Speaker 4: to give to that that seventy plus percent of us 80 00:04:10,200 --> 00:04:13,000 Speaker 4: will forego something like a Google search and go straight 81 00:04:13,040 --> 00:04:15,400 Speaker 4: to AI to purchase tickets. 82 00:04:15,920 --> 00:04:18,840 Speaker 1: I now just want to walk downtown to like Third 83 00:04:18,880 --> 00:04:21,240 Speaker 1: and Maine, and the guys standing there with the sign 84 00:04:21,320 --> 00:04:23,560 Speaker 1: that says I have tickets. I now just want to 85 00:04:23,600 --> 00:04:26,680 Speaker 1: talk to him. I know, right, I mean, you know, 86 00:04:26,680 --> 00:04:29,080 Speaker 1: we don't really have printed tickets anymore, so God knows 87 00:04:29,080 --> 00:04:30,560 Speaker 1: what that guy is going to give me. But now 88 00:04:30,640 --> 00:04:32,279 Speaker 1: I just I want to go back to you know what, 89 00:04:32,640 --> 00:04:37,120 Speaker 1: there's a shady looking dude standing downtown, but he's fist tickets. 90 00:04:37,200 --> 00:04:38,000 Speaker 3: Sometimes it does it? 91 00:04:38,160 --> 00:04:40,400 Speaker 4: Yeah, No, I know, And I honestly think you're gambling 92 00:04:40,880 --> 00:04:44,279 Speaker 4: as much on whatever AI would come up with as. 93 00:04:44,080 --> 00:04:45,640 Speaker 3: The dude on the corner might be giving you. 94 00:04:46,040 --> 00:04:49,400 Speaker 1: Speaking of gambling, so the sports gambling stories that we're 95 00:04:49,400 --> 00:04:51,920 Speaker 1: dealing with right now with the NBA and with baseball, 96 00:04:52,000 --> 00:04:55,240 Speaker 1: they've advanced, especially in the NBA because cell phones are 97 00:04:55,240 --> 00:05:00,520 Speaker 1: being confiscated an issue here are prop bets. Are we 98 00:05:01,040 --> 00:05:05,440 Speaker 1: trending toward a reality where sports wagering is legal, but 99 00:05:05,480 --> 00:05:07,640 Speaker 1: sports prop bets are going to be off the board. 100 00:05:08,040 --> 00:05:12,320 Speaker 4: I think we are moving toward a direction where there 101 00:05:12,360 --> 00:05:15,400 Speaker 4: will likely be more regulation around prop betting. 102 00:05:15,400 --> 00:05:18,200 Speaker 3: And you and I talked about this very recently. 103 00:05:17,960 --> 00:05:21,440 Speaker 4: In the fact that listen, these coaches, these players, we 104 00:05:21,880 --> 00:05:23,280 Speaker 4: want to say that one hundred percent of the time 105 00:05:23,320 --> 00:05:26,520 Speaker 4: they're out there giving it, they're all because they love 106 00:05:26,560 --> 00:05:29,240 Speaker 4: the sport, and also they get paid pretty good paychecks too. 107 00:05:29,520 --> 00:05:33,119 Speaker 4: But I think it's easier for any kind of bad 108 00:05:33,240 --> 00:05:36,160 Speaker 4: character to wrap their mind around, well, I'm not really 109 00:05:36,240 --> 00:05:37,680 Speaker 4: throwing the outcome of this game. 110 00:05:38,000 --> 00:05:41,000 Speaker 3: I'm just throwing the first pitch in this inning into 111 00:05:41,120 --> 00:05:43,560 Speaker 3: the dirt. Right, that's a little more okay, I mean, 112 00:05:43,600 --> 00:05:45,320 Speaker 3: that's not as big of a deal, right. 113 00:05:45,720 --> 00:05:49,080 Speaker 4: And so what we're starting to see is leagues trying 114 00:05:49,080 --> 00:05:52,480 Speaker 4: to crack down on this prop betting, which, by the way, 115 00:05:53,360 --> 00:05:56,080 Speaker 4: these sports books do not want because they're making a 116 00:05:56,160 --> 00:05:59,680 Speaker 4: heck of a lot more money on these prop bets 117 00:06:00,160 --> 00:06:00,640 Speaker 4: than they. 118 00:06:00,520 --> 00:06:01,760 Speaker 3: Are on regular bets. 119 00:06:01,800 --> 00:06:04,760 Speaker 4: When you have parlays that have prop bets as part 120 00:06:04,800 --> 00:06:08,480 Speaker 4: of them, it goes from on average then making about 121 00:06:08,600 --> 00:06:11,880 Speaker 4: nine percent off of whatever bet you're placing a closer 122 00:06:11,920 --> 00:06:13,720 Speaker 4: to twenty percent, right. 123 00:06:13,680 --> 00:06:16,000 Speaker 3: So this is incredibly lucrative for them. 124 00:06:16,040 --> 00:06:18,080 Speaker 4: So kind of the first steps that we're starting to 125 00:06:18,080 --> 00:06:22,039 Speaker 4: see in this direction is MLB is now working with 126 00:06:22,080 --> 00:06:24,560 Speaker 4: sports books. They're going to cap the amount that you 127 00:06:24,640 --> 00:06:28,800 Speaker 4: can wager behind these individual prop bets, right so that 128 00:06:29,520 --> 00:06:34,119 Speaker 4: people cannot have a gazillion dollars writing on this next 129 00:06:34,279 --> 00:06:35,559 Speaker 4: whitch that is thrown. 130 00:06:36,360 --> 00:06:40,000 Speaker 3: And then they're also working to exclude prop bets from parlays. 131 00:06:40,480 --> 00:06:42,240 Speaker 2: Really yeah, not gonna be able to do the same 132 00:06:42,240 --> 00:06:44,120 Speaker 2: game parlay with their prop bet anymore, yep, yep. 133 00:06:44,400 --> 00:06:49,520 Speaker 4: In Interestingly, Ohio's Governor Mike DeWine has been saying, listen, 134 00:06:49,640 --> 00:06:52,680 Speaker 4: this is been needed for a long time. These prop 135 00:06:52,720 --> 00:06:55,560 Speaker 4: bets are incredibly dangerous, and so it's calling on other 136 00:06:56,040 --> 00:06:59,279 Speaker 4: sports leagues to say, hey, MLB is leading the charge 137 00:06:59,279 --> 00:07:02,279 Speaker 4: with us, and we need to be paying close attention. 138 00:07:02,880 --> 00:07:06,520 Speaker 4: NBA is also working with sportsbooks right now, saying anything 139 00:07:06,560 --> 00:07:10,360 Speaker 4: that can be easily manipulated like I'm going to hit 140 00:07:10,400 --> 00:07:13,840 Speaker 4: this next free shot or not, or the first free 141 00:07:13,880 --> 00:07:16,520 Speaker 4: shot that mo Egger is shooting in this game, he's 142 00:07:16,560 --> 00:07:23,200 Speaker 4: going to miss or hit, you know, something like a turnover. Uh, 143 00:07:23,480 --> 00:07:26,560 Speaker 4: you know, looks like a sloppy pass, that kind of thing. 144 00:07:27,000 --> 00:07:29,200 Speaker 3: Those kinds of things are working to crack down on. 145 00:07:29,280 --> 00:07:32,320 Speaker 4: And listen, I mean, this is this is across any sport, 146 00:07:32,480 --> 00:07:34,800 Speaker 4: This could be happening. So now we have the NFL 147 00:07:34,800 --> 00:07:37,440 Speaker 4: and this is just kind of new information circulating a 148 00:07:37,480 --> 00:07:40,800 Speaker 4: memo to all the teams saying there are going to 149 00:07:40,840 --> 00:07:45,040 Speaker 4: be certain prohibited wagers that are plays that can be 150 00:07:45,080 --> 00:07:50,000 Speaker 4: determined by one person. So think about a quarterback first 151 00:07:50,000 --> 00:07:51,880 Speaker 4: pass that I'm throwing is going to be an incompletion 152 00:07:52,040 --> 00:07:55,000 Speaker 4: right right. I mean there's very few players, you know, kicker, 153 00:07:55,120 --> 00:07:58,400 Speaker 4: maybe they can say I'm going to influence entirely myself 154 00:07:58,440 --> 00:08:00,320 Speaker 4: the outcome of this play, but there are a few 155 00:08:00,360 --> 00:08:01,840 Speaker 4: players on that field that can do that. 156 00:08:02,080 --> 00:08:05,040 Speaker 3: Those kinds of bets they're looking to crack down on. 157 00:08:05,120 --> 00:08:08,720 Speaker 1: Amy Wagner's with his Dean Dorton private wealth. We have 158 00:08:08,800 --> 00:08:11,760 Speaker 1: talked on a number of occasions about you know, just 159 00:08:11,800 --> 00:08:15,200 Speaker 1: the saturation of streaming, and you know how much it 160 00:08:15,280 --> 00:08:17,560 Speaker 1: costs for sports fans, especially those of us who love 161 00:08:17,600 --> 00:08:19,400 Speaker 1: a lot of different sports to watch games. 162 00:08:19,520 --> 00:08:22,200 Speaker 2: We got a minor victory. 163 00:08:21,320 --> 00:08:24,680 Speaker 1: We've gotten a minor victory with Major League Soccer. 164 00:08:24,880 --> 00:08:27,200 Speaker 3: Yeah, and I listen, let's take our wins and we 165 00:08:27,240 --> 00:08:27,840 Speaker 3: can get out there. 166 00:08:27,840 --> 00:08:29,360 Speaker 2: Absolutely, yes, because. 167 00:08:29,080 --> 00:08:32,560 Speaker 4: Every time you want to watch a particular sport on 168 00:08:32,679 --> 00:08:35,640 Speaker 4: a different night, you're having to go to a different 169 00:08:35,880 --> 00:08:37,080 Speaker 4: you know, subscription service. 170 00:08:37,080 --> 00:08:38,200 Speaker 3: So this is a huge win. 171 00:08:38,360 --> 00:08:43,160 Speaker 4: So if you are a soccer fan, MLS fans had 172 00:08:43,200 --> 00:08:48,079 Speaker 4: to pay for in an Apple higher level of. 173 00:08:48,000 --> 00:08:50,480 Speaker 1: The season pass, Yeah, Apple, which is a really good product, 174 00:08:50,520 --> 00:08:51,240 Speaker 1: but it does cost. 175 00:08:51,360 --> 00:08:54,520 Speaker 4: Yes. So starting in twenty twenty six, Apple is saying, 176 00:08:54,559 --> 00:08:57,679 Speaker 4: hey guys, if you have a regular Apple subscription, you're good. 177 00:08:58,120 --> 00:09:00,079 Speaker 3: We will carry all MLS sports. 178 00:09:00,080 --> 00:09:04,800 Speaker 4: Interesting too, for you F one fans, Apple has the 179 00:09:04,920 --> 00:09:08,400 Speaker 4: rights to F one starting in twenty twenty six, five 180 00:09:08,480 --> 00:09:11,640 Speaker 4: year deal there so expecting that they will continue down 181 00:09:11,640 --> 00:09:14,839 Speaker 4: the same path. Now you can watch F one. I'm 182 00:09:14,880 --> 00:09:18,880 Speaker 4: a lot of sucker. If you have an existing Apple subscription, 183 00:09:18,920 --> 00:09:20,440 Speaker 4: are you still have to pay for the Apples? 184 00:09:20,440 --> 00:09:23,840 Speaker 2: Sure? But I don't have past extra tier. Yes, a 185 00:09:24,000 --> 00:09:25,160 Speaker 2: minor victory. 186 00:09:24,840 --> 00:09:27,400 Speaker 3: For sport victory. Let's take him when we can get him. 187 00:09:27,440 --> 00:09:31,160 Speaker 1: Right now, Cincinnati is playing Louisville and basketball on Friday. Now, 188 00:09:31,160 --> 00:09:34,200 Speaker 1: your husband's a Louisville fan, you're a Kentucky fan. Your 189 00:09:34,240 --> 00:09:37,360 Speaker 1: friend Mosey UC fan? Who will you be rooting for 190 00:09:37,400 --> 00:09:38,000 Speaker 1: on Friday? 191 00:09:38,080 --> 00:09:39,120 Speaker 3: Obviously you see? 192 00:09:39,360 --> 00:09:41,920 Speaker 2: Okay? Good? Obviously it was easy. Yeah. I thought I 193 00:09:41,960 --> 00:09:43,280 Speaker 2: was going to have to like Bob you or something. 194 00:09:43,320 --> 00:09:45,520 Speaker 4: You didn't even have to think about it for a second. Remember, 195 00:09:46,280 --> 00:09:49,480 Speaker 4: my team took an absolute beating. They took a drubbing 196 00:09:49,559 --> 00:09:52,160 Speaker 4: last night, well last night and by Louisville. 197 00:09:52,400 --> 00:09:53,160 Speaker 2: Yeah. 198 00:09:53,200 --> 00:09:57,240 Speaker 4: So I love my husband very much, but anyone up 199 00:09:57,280 --> 00:09:58,559 Speaker 4: against his cards right now? 200 00:09:58,640 --> 00:10:01,320 Speaker 3: I'm right you see? Yeah? 201 00:10:01,480 --> 00:10:03,920 Speaker 2: Okaye to my Cats, I'll take them very good. 202 00:10:03,960 --> 00:10:09,400 Speaker 1: If the Bearcats beat Louisville on Friday, I by about 203 00:10:09,480 --> 00:10:12,160 Speaker 1: nine thirty on Friday evening. If you're looking for something 204 00:10:12,160 --> 00:10:14,079 Speaker 1: to do, I will be out somewhere celebrating. 205 00:10:14,160 --> 00:10:16,600 Speaker 2: Okay, bring your husband, Okay, let's do that. 206 00:10:16,640 --> 00:10:18,240 Speaker 3: I'm also we need to like wager. 207 00:10:18,360 --> 00:10:21,400 Speaker 4: Speaking of Betts gambling, you would like to gamble on these? 208 00:10:21,600 --> 00:10:23,679 Speaker 3: Yeah, college basketball games? We need to come up with 209 00:10:23,720 --> 00:10:24,200 Speaker 3: something here. 210 00:10:24,520 --> 00:10:26,720 Speaker 2: Well, you see in Kentucky. Don't play I know. 211 00:10:27,559 --> 00:10:29,280 Speaker 3: Oh that's true. We're on the same side of this one. 212 00:10:29,360 --> 00:10:30,040 Speaker 3: I'll keep thinking. 213 00:10:30,120 --> 00:10:31,760 Speaker 2: Okay, come up with a come up with a wager. 214 00:10:31,800 --> 00:10:32,439 Speaker 3: I'll get back with you. 215 00:10:33,000 --> 00:10:36,679 Speaker 1: Amy Wagner Dean Dorton find out more about the Dean 216 00:10:36,720 --> 00:10:39,240 Speaker 1: Dorton difference God to Deandorton wealth dot com. Amy, thank 217 00:10:39,320 --> 00:10:41,679 Speaker 1: you as always happy to be here. It is thirteen 218 00:10:41,720 --> 00:10:44,600 Speaker 1: away from five o'clock. We're supposed to talk to Mike 219 00:10:44,640 --> 00:10:48,640 Speaker 1: Tyson in the next hour, plus Wes Miller plus Richard Skinner. 220 00:10:48,840 --> 00:10:50,719 Speaker 1: We have a lot of ground to cover between now 221 00:10:50,760 --> 00:10:53,040 Speaker 1: and six o'clock when Bengals game plan comes your way. 222 00:10:53,080 --> 00:10:54,480 Speaker 2: On ESPN fifteen thirty