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Speaker 1: As craft breweries across the country look to stay afloat,

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Speaker 1: many are looking to shift away from what builds the

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Speaker 1: craft be or boom the pale ale.

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Speaker 2: Most BRUI is focused on that because that's where the

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Speaker 2: volume was. Well, that's not the case anymore. That's become

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Speaker 2: so congested and so crowded, and so many brewers doing

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Speaker 2: that that the market is not only like stall, that's

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Speaker 2: actually going the opposite direction.

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Speaker 1: That's Chris Loring, the owner of Notch Brewing and Salem.

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Speaker 1: He says more and more craft breweries are switching to

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Speaker 1: the opposite end of the spectrum and tapping into the

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Speaker 1: lighter lagger market, something brewers have been waiting for.

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Speaker 2: Lager has long been a brewer led movement. Unfortunately, the

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Speaker 2: consumer hasn't been coming along with the brewer. Ask any brewer.

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Speaker 2: At the end of the day, they are drinking lagger,

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Speaker 2: They're drinking palelagger, they're drinking pilsner. It's typically below five percent.

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Speaker 1: Many craft drinkers hear lagger and think of cheaper, mass

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Speaker 1: produced options, but Loring says brewing laggers is very rewarding

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Speaker 1: because it gives brewers a chance to show off their

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Speaker 1: skills and to rich in flavor when done well, from Salem.

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Speaker 1: Kyle Bray WBZ, Boston's news radio