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Speaker 1: From WBZ News Radio in Boston. This is New England Weekend.

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Speaker 1: Each and every week right here, we come together, we

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Speaker 1: talk about all the topics important to you and the

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Speaker 1: place where you live. Great to have you with us

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Speaker 1: this week. As always, I'm Nicole Davis. It's pretty rare

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Speaker 1: these days to be able to sit down and go

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Speaker 1: through a photo album with your loved ones like we

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Speaker 1: used to. It is, of course, certainly possible to get

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Speaker 1: your photos printed, but there are just some memories that

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Speaker 1: you're not able to capture on camera. A few years ago,

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Speaker 1: a chance meeting at Harvard University led a pair of

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Speaker 1: students to develop a brand new program using generative AI

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Speaker 1: to capture and preserve memories. They tell those stories through

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Speaker 1: illustrated books, and the books take just minutes to make

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Speaker 1: through a kiosk at the Harvard Coop in Cambridge. All

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Speaker 1: you need to do is spend about a minute telling

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Speaker 1: a story. Let's learn more about how this all works

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Speaker 1: with Brian Ramero, one of the founders of story Fave. Brian,

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Speaker 1: thanks for the time and I'm really curious about this

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Speaker 1: or are you coming out of Harvard? Tell us a

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Speaker 1: bit more about how this came to life.

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Speaker 2: Sure, Well, it'll started with something my mom used to

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Speaker 2: say every Sunday morning when I was a kid, and

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Speaker 2: it became a life change in moment for my family

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Speaker 2: and me. So back then she tried everything to wake

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Speaker 2: us up with my brothers for church. This was every

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Speaker 2: Sunday when we were kids, and we did not want

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Speaker 2: to be up early, especially on a Sunday. So she

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Speaker 2: used to say this phrase in Spanish, and with this

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Speaker 2: unbelievably warm and loving tone, she said, arises, which actually

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Speaker 2: meant lifts up your hearts or lift up your spirits,

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Speaker 2: And somehow it actually worked. We were awake and it

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Speaker 2: actually changed the energy in our home. Unfortunately, years later

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Speaker 2: my family moved to the US for the better future,

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Speaker 2: and no longer long after, we fortunately lost her mom.

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Speaker 2: Then life pulled us to different directions across many different

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Speaker 2: cities and countries. I believe in Argentina at Panama, the

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Speaker 2: c was difficult times, but with my brothers and dad

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Speaker 2: we noticed something really magical.

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Speaker 3: After a few calls a.

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Speaker 2: Few years later and they said, every time she's one

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Speaker 2: of us, said arriva gordasonez. It instantly brought us back together,

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Speaker 2: no matter the distance, it just made us feel prot

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Speaker 2: connected not only to her but also to each other,

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Speaker 2: and later it actually became a source of strength for us.

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Speaker 2: And many years later, I was building many apps around

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Speaker 2: twenty twenty three for social impact, and that's when it

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Speaker 2: hit me. Every family has phrases and moments and stories

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Speaker 2: like this, and too many disappeared too soon. So for example,

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Speaker 2: Grandpa and grandma, they have limited time to be able

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Speaker 2: to tell stories that are going to connect the next generation.

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Speaker 2: So we built story fits to preserve the stories that

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Speaker 2: matter and turn them into something physically that you can

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Speaker 2: hold and pass down through generations.

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Speaker 1: How did you and your co founder meet? I hear

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Speaker 1: it was kind of a chance encounter over at the

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Speaker 1: Eye Lab.

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Speaker 3: Yeah.

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Speaker 2: We actually it was actually during a post event of

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Speaker 2: the Shark Tak Shark Tank event at Harvard Business School

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Speaker 2: where we went to see Kevin o'lerly perform and do

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Speaker 2: the Shark Tank event, and most of them, most of

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Speaker 2: the people attendant, actually went to different directions after the event,

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Speaker 2: but luckily with my cofounder and I, we went straight

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Speaker 2: to the Innovation Lab at Harvard and then that's where

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Speaker 2: we met at the at the kitchen at the Harvardnovational lab.

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Speaker 2: There was a new experiment that I did in twenty

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Speaker 2: twenty three where we had this idea of building ten

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Speaker 2: AI apps in ten weeks for social impact, and it

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Speaker 2: grew from one member to sixty five members across MT

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Speaker 2: and Harvard. And then we selected one idea to be

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Speaker 2: able to work on it and it aligned with the

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Speaker 2: ideas that I have before.

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Speaker 3: And then she loved the idea and she had a.

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Speaker 2: Design background and also front end background, so we said

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Speaker 2: I'll work on the back end and AI and then

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Speaker 2: with my background that matched. And then she said, okay,

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Speaker 2: I'll work on the design and also have a lot

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Speaker 2: of experience in physical products, so it will be perfect

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Speaker 2: for the physical books and to put the stories there.

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Speaker 2: So we decided to start a startup together.

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Speaker 1: Okay, so how does the whole process work? If somebody

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Speaker 1: I know that there is the kiosk at the coupe,

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Speaker 1: We'll talk about that in a minute, but basically, how

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Speaker 1: does your process work for people to tell their stories

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Speaker 1: and then come up with this book that they can

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Speaker 1: walk away with.

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Speaker 2: Yes, So it was a process of a series of

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Speaker 2: irrigations that we had to make to improve the product

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Speaker 2: to make it super easy. Essentially, if you want to

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Speaker 2: preserve a story, you don't have to come prepared. You

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Speaker 2: just show up and then talk to a conversational agent

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Speaker 2: that we have that's very empathetic, and then just answer

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Speaker 2: questions about the particular moments that matter to you. And

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Speaker 2: then through a series of questions, it asks you if

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Speaker 2: you also would like to have some to up with

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Speaker 2: some images in real time from your phone or from

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Speaker 2: the camera and then from the like camera, and then

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Speaker 2: you see those images there and then in less than

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Speaker 2: sixty seconds you can see the first version of the

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Speaker 2: full illustrated book and then make your changes at home

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Speaker 2: if you like.

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Speaker 1: Have people embraced this idea because I know that there's

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Speaker 1: a lot of talk about generative AI and the energy

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Speaker 1: that it pulls and kind of doesn't always get it

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Speaker 1: quite right. Tell me about the roadblocks you might have

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Speaker 1: found in getting to where you are today.

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Speaker 3: Yeah.

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Speaker 2: Absolutely, so, generative generated images with AI is not something

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Speaker 2: most people find it meaningful. So we realized this very

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Speaker 2: early on. And part of our mention is actually to

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Speaker 2: create meaningful services and products, so obviously we had to

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Speaker 2: change that completely. So we focus on the core on

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Speaker 2: what actually feels good for people, and also the different

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Speaker 2: art styles, but not only AI generated but also AI

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Speaker 2: assisted and actually human made. So every user that comes

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Speaker 2: in to story Fape and tries to illustrate a book

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Speaker 2: has the option to ask for illustrations to be created

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Speaker 2: by a human artists that we collaborate with, and we

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Speaker 2: have a series of many different artists, from artists who

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Speaker 2: works at creating the morals at Joe's Pizza here Harvard

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Speaker 2: Square to other ones in India and Bangladesh, so we

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Speaker 2: work with multiple different human artists to illustrate these pages

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Speaker 2: and preserve the story. So it's not only AI generated

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Speaker 2: or assisted, it's actually also human made.

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Speaker 1: Well that's important too because I think a lot of

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Speaker 1: people say that generative AI is oftentimes pulling from artists

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Speaker 1: and stealing their work and then using it to create

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Speaker 1: something else. So I appreciate the fact that you are

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Speaker 1: embracing the art from others and getting them involved to

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Speaker 1: create these books for people.

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Speaker 3: Yeah.

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Speaker 2: Absolutely, it's one of our core principles to be able

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Speaker 2: to give back to society and also preserve jobs. So

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Speaker 2: we actually are enabling this new market of stories to

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Speaker 2: be made at a pretty affordable price and then hiring

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Speaker 2: artists human artists to actually get paid to be able

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Speaker 2: to work on these meaningful stories, so they get paid

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Speaker 2: their rates as they ask us, and then we don't

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Speaker 2: collect anything extra or anything like that. So we're in

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Speaker 2: the middle well and.

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Speaker 1: Being the news person I am, I have to ask,

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Speaker 1: you know, what happens with people's data and stories? Are

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Speaker 1: they used to train other you know, language models? Where

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Speaker 1: does the data go and where do these stories go

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Speaker 1: once people input them essentially into your model?

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Speaker 2: Yeah, that's a great question. We don't use this for

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Speaker 2: training our models at any point. These are private. These

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Speaker 2: are stories that they only belong to the user. And

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Speaker 2: sometimes we can hold for promotional purposes, just like small

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Speaker 2: frame or small frame of an image and those things.

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Speaker 2: But the core, we don't use it for training or

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Speaker 2: anything like that. And also we want to maintain this

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Speaker 2: as public private libraries for the future, for better individual

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Speaker 2: libraries for users, So we definitely don't want to make

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Speaker 2: them public or anything like that, and we believe that

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Speaker 2: that's really really important for humanity.

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Speaker 1: People don't have to bring a photo or anything like

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Speaker 1: that to the kiosk. You can just walk up and

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Speaker 1: start telling the stories. But then how does the technology

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Speaker 1: know to better replicate your relative or your loved one

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Speaker 1: or whomever it is you're talking about. How does that

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Speaker 1: all work?

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Speaker 3: Oh yeah, it's a great question.

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Speaker 2: So you can really if it depends on the levolve

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Speaker 2: accuracy that you will, Like you can just describe the

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Speaker 2: physical look of the characters, or you can just can

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Speaker 2: a QR code of the of in the station, and

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Speaker 2: then you can pull up a picture from your photolibrary

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Speaker 2: on your phone to share and then instantly it just

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Speaker 2: uploads that to the station without any connectivity of wires

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Speaker 2: or anything like that, and then we can the station

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Speaker 2: can create the story in less than sixty seconds, including

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Speaker 2: those characters.

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Speaker 1: Sure, it's you know, essentially seems to be the next

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Speaker 1: great version of the photo album, which I don't know

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Speaker 1: how old you are, but back in Marjor we had

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Speaker 1: photo albums all over the house and there's nothing quite like.

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Speaker 1: You know, you can have digital photos, and you know,

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Speaker 1: you can have the digital photo frames, but there really

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Speaker 1: is nothing quite like holding that photo or that picture

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Speaker 1: of your loved one and really being able to connect

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Speaker 1: in that physical way.

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Speaker 2: Yeah, it's something that you know, we live in a

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Speaker 2: world of digital things that try to grab our rotation

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Speaker 2: all the time. And holding something physical the matters to you,

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Speaker 2: that was built by somebody you love and also is

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Speaker 2: going to be passed down to our generations.

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Speaker 3: We believe it's one of the most important things to

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Speaker 3: be building up.

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Speaker 1: So then how did you get connected with the COUP.

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Speaker 1: I mean, obviously you both have the Harvard connection there,

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Speaker 1: but how did you get the idea to put this

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Speaker 1: story station in the coop and what was that process like?

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Speaker 2: Well, we fortunately, through destiny or good luck or preparation,

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Speaker 2: we met really amazing people throughout the way, from our

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Speaker 2: advisors at the A Lab who really connected us to

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Speaker 2: the people who are looking for innovating solutions at retailer

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Speaker 2: space like the COUP. One of our advisors was Pedit Glasten,

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Speaker 2: who's amazing, and he connected us along with others, to

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Speaker 2: other companies around the world around the area, and many

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Speaker 2: of them actually were looking for consumer products, and we're

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Speaker 2: actually one of the few consumer products that actually is

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Speaker 2: innovating around the world. There's not too many. Most of

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Speaker 2: them are actually you know, helping businesses and or from

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Speaker 2: our cohort. And then we realized, you know, this was

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Speaker 2: a great place to have it. And the management that

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Speaker 2: the COUP loved. It is an amazing process to work

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Speaker 2: with them and still working with them, and we just

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Speaker 2: can't wait to work together more.

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Speaker 1: You both came from Harvard, you have great connections, you

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Speaker 1: have great communities that help to get you to where

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Speaker 1: you are with story Fave. Tell us a little bit

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Speaker 1: about some of those people in your circle.

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Speaker 2: Sure, we actually got a lot of mentorship from amazing

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Speaker 2: advisors here in the Harvardnovation Lab, for example, Peter Gladstone especially,

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Speaker 2: and also other advisors that really helped us out like

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Speaker 2: Chris and Kathlin. They have been amazing to us, and

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Speaker 2: also Journey of course and Adrian from the Coup they

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Speaker 2: have been a pleasure to work with. And many many

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Speaker 2: more including some of our interns like like Yushu and

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Speaker 2: also other people as well. So we we have loved

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Speaker 2: the whole process and we can't wait to work with

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Speaker 2: them more.

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Speaker 1: How many of these books have you generated? What is

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Speaker 1: coming up next for you when it comes to this platform?

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Speaker 3: Yeah?

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Speaker 2: Sure, So we actually got about three thousand interactions so

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Speaker 2: far in the last three months, oh wow, And we

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Speaker 2: got about a thousand books being created, and then more

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Speaker 2: are being created from the accounts that are being started

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Speaker 2: from the coup from regular users. So the only place

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Speaker 2: where people can actually create an account is actually at

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Speaker 2: the Harvard coup store in person. You cannot get an

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Speaker 2: account anywhere else and throughout that without any marketing or

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Speaker 2: anything like that. That's This are some of the numbers

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Speaker 2: that we've seen.

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Speaker 1: So far, and that's impressive. I mean, it helps that

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Speaker 1: Harvard Square is really popular. A lot of people from

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Speaker 1: all over the world come and they come to the

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Speaker 1: coup to see, you know, get the Harvard experience, so

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Speaker 1: to speak. But I almost feel like that is opening

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Speaker 1: you up to so many different stories that if you

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Speaker 1: would set up any other random business you may not

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Speaker 1: have been able to access.

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Speaker 3: Yeah.

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Speaker 2: Absolutely, it's been incredibly helpful. We haven't actually promoted too much,

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Speaker 2: I mean at all, any advertising or anything like that.

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Speaker 2: We really want to just keep it for now, very

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Speaker 2: very meaningful. But yeah, we've been getting request from other

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Speaker 2: locations around the area, but for now, we're here and

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Speaker 2: things are growing really fast. Actually, we get some companies

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Speaker 2: that are really they would love to have a station.

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Speaker 1: There if somebody wants to get involved, they want to

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Speaker 1: make a book, or they want to you know, connect

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Speaker 1: with you about this technology. How can they find you.

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Speaker 2: Yeah, So to create a book, there is a station

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Speaker 2: on the second floor of the Power Coup and you

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Speaker 2: don't really have to come prepared, just any idea. In

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Speaker 2: sixty seconds you should be able to create a digital

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Speaker 2: copy of the first verse of the book. And then

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Speaker 2: for we've been also being contected by organizations who want

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Speaker 2: to share the same mission about creating something mini point

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Speaker 2: backfo for the world, and they would like to also

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Speaker 2: great stories about their company history as well. So if

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Speaker 2: you're a company or organization who is interested in preserving

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Speaker 2: and archiving the story of your company organization, we can

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Speaker 2: help you as well. And you have to get involved

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Speaker 2: as an engineer as well. The only thing to do

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Speaker 2: is to get contact to us. To be credited to

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Speaker 2: us is just run an email to admin or hello

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Speaker 2: at storyfaith dot com. It would be as simple as

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Speaker 2: that story fave Fath spelled fa ve dot com.

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Speaker 1: All right, Well, Brian, this is really interesting stuff. Thank

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Speaker 1: you so much for the time, and I hope the

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Speaker 1: project continues to fly.

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Speaker 3: Thank you so much.

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Speaker 1: Be sure to bundle up, stay safe and w Darman

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Speaker 1: healthy and join us again next week for another edition

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Speaker 1: of the show. I'm Nicole Davis from WBZ news Radio

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Speaker 1: on iHeartRadio