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Speaker 1: It's not just the biggest day of the year for

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Speaker 1: the players on the field.

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Speaker 2: There's a lot of pressure to get it right.

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Speaker 1: Between the breaks and the Super Bowl action, there's a

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Speaker 1: whole lot of writers and producers pinning millions on thirty

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Speaker 1: second ads, hoping they can make an impression with the

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Speaker 1: American public. That thirty second ad spot costs at least

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Speaker 1: eight million dollars just for the airtime. Emerson Professor David

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Speaker 1: Richard has been teaching pr for decades. He says the

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Speaker 1: big Game ads generally fall into two categories.

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Speaker 2: There's heartfelt storytelling and there's humor, and if you're not

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Speaker 2: doing one of those, you're really missing the train. For

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Speaker 2: Super Bowl.

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Speaker 1: Ad, dogs and children make frequent appearances. Certain other trends

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Speaker 1: have also popped up in the last decade. You're less

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Speaker 1: likely to see a blockbuster car ad. These days.

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Speaker 2: People might not see an ad and just go out

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Speaker 2: and buy a car, whereas we will see lots of

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Speaker 2: chips and crackers and drinks.

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Speaker 1: He says, the phenomenon of people who watch the game

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Speaker 1: just for the ads has solidified alongside more celebrity sightings.

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Speaker 2: I mean to a certain extent, with so many celebrities

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Speaker 2: being in these ads, it's almost akin to watching a

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Speaker 2: red carpet.

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Speaker 1: Seventy percent of the ads features someone famous. Kyle schaffeld

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Speaker 1: to be Busy Boston's news radio