1 00:00:03,279 --> 00:00:05,960 Speaker 1: Scott blown back on seven hundred WLW. I don't know if 2 00:00:05,920 --> 00:00:08,720 Speaker 1: you caught it or not, but there's a Super Bowl yesterday. 3 00:00:08,760 --> 00:00:11,760 Speaker 1: We have a new champion and the Seattle Seahawks twenty 4 00:00:11,840 --> 00:00:15,920 Speaker 1: nine thirteen, your final embarrassing New England. A defensive masterpiece 5 00:00:15,960 --> 00:00:18,880 Speaker 1: on the part of the Seahawks. But part of this 6 00:00:20,000 --> 00:00:23,239 Speaker 1: and what we witnessed yesterday was not without controversy. Of course, 7 00:00:23,280 --> 00:00:26,480 Speaker 1: the bad Bunny halftime performance, which anytime you stir it 8 00:00:26,560 --> 00:00:28,440 Speaker 1: up and pissed people off me. I love that kind 9 00:00:28,480 --> 00:00:30,720 Speaker 1: of stuff. I didn't understand the word the man was saying, 10 00:00:31,520 --> 00:00:33,440 Speaker 1: but as far as artistic value goes out, I was 11 00:00:33,479 --> 00:00:36,080 Speaker 1: pretty good. And again it was only ten minutes of 12 00:00:36,080 --> 00:00:37,360 Speaker 1: my life. I'm not going to get too worked up 13 00:00:37,360 --> 00:00:40,879 Speaker 1: about this stuff like a lot of people are. But 14 00:00:41,640 --> 00:00:43,319 Speaker 1: the other element two is one hundred and thirty five 15 00:00:43,320 --> 00:00:45,040 Speaker 1: million people watch this. It was also one of the 16 00:00:45,080 --> 00:00:48,600 Speaker 1: most watched Super Bowl shows recently. To share you the 17 00:00:48,640 --> 00:00:50,960 Speaker 1: success and how on point and how brand the NFL is, 18 00:00:51,000 --> 00:00:53,559 Speaker 1: so for a bigger picture, Kevin Belson is back and 19 00:00:53,720 --> 00:00:57,840 Speaker 1: how the NFL became a monster and what drove the 20 00:00:57,920 --> 00:00:59,800 Speaker 1: success to where it is now. Ken welcome, I have. 21 00:00:59,840 --> 00:01:00,880 Speaker 2: Been very good. 22 00:01:00,920 --> 00:01:01,720 Speaker 3: Thanks for having me on. 23 00:01:02,320 --> 00:01:05,640 Speaker 1: Yeah, we live in Cincinnati, where Paul Brown still cast 24 00:01:05,680 --> 00:01:08,040 Speaker 1: the shadow. I think, you know, the person who was 25 00:01:08,080 --> 00:01:10,400 Speaker 1: essentially one of the cornerstones in the Mount Rushmore of 26 00:01:10,520 --> 00:01:12,880 Speaker 1: the early NFL. But we're not talking about that. We're 27 00:01:12,920 --> 00:01:15,000 Speaker 1: talking over the last couple of decades and how it 28 00:01:15,080 --> 00:01:21,440 Speaker 1: became such a revenue monster. The three people responsible are whom. 29 00:01:20,520 --> 00:01:25,440 Speaker 3: Jerry Jones and I started the book in the early nineties. 30 00:01:25,440 --> 00:01:27,840 Speaker 3: So just as a reference for it, if we're going 31 00:01:27,880 --> 00:01:30,800 Speaker 3: to expand Mount Rushmore, Paul Brown would most definitely be 32 00:01:30,840 --> 00:01:35,240 Speaker 3: on it. But Jerry Jones, Robert Craft and now Roger Goodell, 33 00:01:35,959 --> 00:01:38,679 Speaker 3: and I'm talking dollars and sometimes common sense. 34 00:01:39,720 --> 00:01:41,680 Speaker 1: Yeah, and look at that line. Go well, Jerry Jones 35 00:01:42,520 --> 00:01:45,119 Speaker 1: came in prior to Robert Craft, I believe, and Roger Goodell, 36 00:01:45,120 --> 00:01:47,440 Speaker 1: of course the last commissioner. So let's start with the time. 37 00:01:47,480 --> 00:01:48,520 Speaker 1: Let's start with Jerry Jones. 38 00:01:49,640 --> 00:01:51,280 Speaker 2: Sure, Jerry came in in eighty nine. 39 00:01:51,360 --> 00:01:55,000 Speaker 3: The Cowboys, which used to be a Merethith's team self proclaimed, 40 00:01:55,000 --> 00:01:57,840 Speaker 3: of course, you know, we're flat on their back. They 41 00:01:57,840 --> 00:02:00,000 Speaker 3: were losing a million dollars a month, and he revived 42 00:02:00,080 --> 00:02:03,440 Speaker 3: ived what was then the premier brand of the seventies 43 00:02:04,560 --> 00:02:08,720 Speaker 3: and all those Landry Stylebach teams, he revived them. He 44 00:02:08,760 --> 00:02:10,760 Speaker 3: brought money in Glmer and Glitz back, and of course 45 00:02:10,800 --> 00:02:14,680 Speaker 3: won three Super Bowls. But his big contribution of at 46 00:02:14,760 --> 00:02:17,280 Speaker 3: least from where I sit writing the book looking at 47 00:02:17,280 --> 00:02:20,040 Speaker 3: the league overall, was he was the first to look 48 00:02:20,040 --> 00:02:22,840 Speaker 3: at the TV kind of tracts, which at back then 49 00:02:23,000 --> 00:02:26,360 Speaker 3: was CBS, ABC, NBC. There were only three bidders. It 50 00:02:26,400 --> 00:02:28,840 Speaker 3: was a cozy club art model. The Browns used to 51 00:02:28,919 --> 00:02:33,239 Speaker 3: run the broadcasting contracts, and Jerry, you know, as an entrepreneur, 52 00:02:33,280 --> 00:02:35,480 Speaker 3: said why don't we have a fourth bidder, Why don't 53 00:02:35,480 --> 00:02:38,280 Speaker 3: we get an auction going, which is also a business 54 00:02:38,280 --> 00:02:41,680 Speaker 3: common sense. So he invited in a fellow named Rupert Murdoch, 55 00:02:41,960 --> 00:02:44,920 Speaker 3: who was desperate for sports, to put Fox on the 56 00:02:44,919 --> 00:02:47,359 Speaker 3: map and to get affiliates to switch over to him, 57 00:02:47,760 --> 00:02:51,040 Speaker 3: and it worked. He blew CBS out of the water. 58 00:02:51,160 --> 00:02:54,240 Speaker 3: CBS learned its lesson, came back four years later and 59 00:02:54,280 --> 00:02:57,440 Speaker 3: paid twice as much for the AFC package. And so 60 00:02:57,600 --> 00:03:01,080 Speaker 3: Jerry really brought that kind of businessman in things, also 61 00:03:01,120 --> 00:03:04,919 Speaker 3: a bit of a wildcatter's instinct. He started marketing the 62 00:03:05,480 --> 00:03:07,960 Speaker 3: cowboys every which way, and that pissed off a lot 63 00:03:07,960 --> 00:03:11,240 Speaker 3: of old owners. But yeah, he, as Carmen Polosy said, 64 00:03:11,280 --> 00:03:12,760 Speaker 3: he taught us how to make money. 65 00:03:13,080 --> 00:03:14,440 Speaker 2: That's what Jerry shoes. 66 00:03:15,040 --> 00:03:17,600 Speaker 1: He really did. I mean, think how you monetized the 67 00:03:17,680 --> 00:03:20,000 Speaker 1: cheerleaders too, and said, hey, you know sex Sel Sex 68 00:03:20,280 --> 00:03:22,519 Speaker 1: Dallas cowboy cheelers are a huge thing in the seventies, 69 00:03:22,639 --> 00:03:25,760 Speaker 1: had a TV show and everything. So he was squeezing 70 00:03:25,880 --> 00:03:29,920 Speaker 1: every possible nickel out and this precipitated the era that 71 00:03:29,919 --> 00:03:32,280 Speaker 1: we're in right now with the flamboyants, the media presence, 72 00:03:32,720 --> 00:03:35,480 Speaker 1: the monetization of everything. So how does that then lead 73 00:03:35,480 --> 00:03:37,720 Speaker 1: into Robert Kraft? How did what did he add to 74 00:03:37,760 --> 00:03:38,080 Speaker 1: the mix? 75 00:03:39,000 --> 00:03:41,960 Speaker 3: Well, Robert came in very much like Jerry. He paid 76 00:03:42,040 --> 00:03:45,440 Speaker 3: record amount for a really bad team. The Patriots were 77 00:03:45,440 --> 00:03:49,040 Speaker 3: always at the bottom of the league financially and usually 78 00:03:49,040 --> 00:03:52,040 Speaker 3: in the standings as well, and he, you know, again, 79 00:03:52,160 --> 00:03:54,320 Speaker 3: set out to revive it. He built a new stadium 80 00:03:54,360 --> 00:03:57,120 Speaker 3: eventually and then built the real estate around it and 81 00:03:57,640 --> 00:04:00,000 Speaker 3: went to the Super Bowl, as we all know. But again, 82 00:04:00,000 --> 00:04:02,880 Speaker 3: and he got very involved in league business and also 83 00:04:02,960 --> 00:04:06,160 Speaker 3: on the media side. He had owned part owned a 84 00:04:06,200 --> 00:04:09,720 Speaker 3: CBS affiliate in Boston, so he already had really good 85 00:04:09,760 --> 00:04:13,400 Speaker 3: contact with Mets Moonbez and Melkarmzan and these guys. And 86 00:04:13,720 --> 00:04:16,039 Speaker 3: you know, he was the guy who brought CBS back 87 00:04:16,880 --> 00:04:18,920 Speaker 3: in nineteen ninety six and they, as I said, they 88 00:04:18,960 --> 00:04:21,640 Speaker 3: did twice as much for what was considered back then. 89 00:04:21,680 --> 00:04:26,000 Speaker 3: The AFC package was considered less prestigious. So Robert also 90 00:04:26,080 --> 00:04:28,760 Speaker 3: had that instinct we all need to we need to 91 00:04:28,800 --> 00:04:29,600 Speaker 3: lift all boats. 92 00:04:29,600 --> 00:04:30,200 Speaker 2: We can't just. 93 00:04:30,160 --> 00:04:32,880 Speaker 3: Focus on our own teams in our own markets. And 94 00:04:33,200 --> 00:04:37,440 Speaker 3: you know, Jerry in various places has picked on the Browns, 95 00:04:38,279 --> 00:04:41,440 Speaker 3: the Brown family, and the Bengals because they weren't carrying 96 00:04:41,520 --> 00:04:42,720 Speaker 3: or he felt they weren't. 97 00:04:42,480 --> 00:04:43,240 Speaker 2: Carrying their weight. 98 00:04:44,120 --> 00:04:48,000 Speaker 3: But his argument was, look, if we juice up the marketing, 99 00:04:48,080 --> 00:04:50,280 Speaker 3: you know, everybody should be able to sell in their 100 00:04:50,279 --> 00:04:54,440 Speaker 3: own markets and make extra money. But you know, some 101 00:04:54,520 --> 00:04:58,080 Speaker 3: of the older teams are the older owners. They this 102 00:04:58,200 --> 00:05:00,000 Speaker 3: wasn't how they did business. So there was a good 103 00:05:00,080 --> 00:05:01,920 Speaker 3: culture clash, and that's a good one. But there was 104 00:05:01,960 --> 00:05:05,120 Speaker 3: a culture class in the nineties that now is just 105 00:05:05,160 --> 00:05:07,440 Speaker 3: taken for granted. Everybody's in it to make money. 106 00:05:07,720 --> 00:05:11,320 Speaker 1: Yeah, and it really has. And I think Bob Kraft 107 00:05:11,320 --> 00:05:13,440 Speaker 1: from He had a hand in launching NFL Network and 108 00:05:13,520 --> 00:05:15,880 Speaker 1: Sunday Ticket and all those things we just take for granted. 109 00:05:15,880 --> 00:05:18,000 Speaker 1: But that was largely out of the mind of Bob Craft, 110 00:05:18,080 --> 00:05:18,400 Speaker 1: wasn't it. 111 00:05:19,279 --> 00:05:23,840 Speaker 3: Absolutely? And you know, Bob still called him Robert. He 112 00:05:24,800 --> 00:05:29,200 Speaker 3: still goes to the Allen and Company, you know confab 113 00:05:29,200 --> 00:05:33,520 Speaker 3: out in Idaho every summer. He's you know, shoulders with NBC. 114 00:05:33,760 --> 00:05:38,080 Speaker 3: All the networks come to see and go through Bob Craft. 115 00:05:38,640 --> 00:05:42,760 Speaker 3: The big Sunday ticket renewal with YouTube when they switched 116 00:05:42,800 --> 00:05:46,520 Speaker 3: over to YouTube was over two billion dollars a year, 117 00:05:47,160 --> 00:05:50,560 Speaker 3: more than double what had been paid. And again, Craft 118 00:05:50,680 --> 00:05:53,760 Speaker 3: was very instrumental in that. In some ways, really interestingly, 119 00:05:54,400 --> 00:05:58,000 Speaker 3: Jerry and Robert compete against each other for who gets 120 00:05:58,040 --> 00:06:01,000 Speaker 3: credit for all this and they so I guess their 121 00:06:01,000 --> 00:06:03,040 Speaker 3: egos also put them up on them Mount Rushmore. 122 00:06:03,160 --> 00:06:06,240 Speaker 1: Okay, so Paul Brown begets Jerry Jones a big gests 123 00:06:06,400 --> 00:06:09,719 Speaker 1: Robert Kraft to So where does that go? 124 00:06:09,760 --> 00:06:09,880 Speaker 2: Then? 125 00:06:09,960 --> 00:06:12,239 Speaker 1: If that lineage you can got Bob Kraft Gtjrie Jones, 126 00:06:13,080 --> 00:06:16,760 Speaker 1: who's the next, I guess revolutionary? If you will change agent, 127 00:06:16,839 --> 00:06:18,920 Speaker 1: the NFL's rights ownership goes which owner? 128 00:06:19,839 --> 00:06:23,480 Speaker 3: Well, I feel like we're entering NFL three point zero here. 129 00:06:23,920 --> 00:06:27,120 Speaker 3: You know, where teams are even now like lifestyle brands, 130 00:06:27,160 --> 00:06:32,000 Speaker 3: they're becoming, you know, real estate plays. They're becoming literally communities. 131 00:06:32,560 --> 00:06:35,760 Speaker 3: You look at what's happening in Nashville. They're building townhouses 132 00:06:35,800 --> 00:06:37,840 Speaker 3: next to NFL stadiums. It used to be I mean, 133 00:06:37,880 --> 00:06:40,360 Speaker 3: you know this every fan does. Stadiums used to be 134 00:06:40,400 --> 00:06:42,240 Speaker 3: out in the suburbs and they were just surrounded by 135 00:06:42,279 --> 00:06:46,200 Speaker 3: miles of parking lots. Kansas City still has that, and 136 00:06:46,279 --> 00:06:48,919 Speaker 3: teams are realizing, boy, our brands are so powerful. We 137 00:06:49,000 --> 00:06:52,440 Speaker 3: could sell pretty much anything because fans want to be 138 00:06:52,480 --> 00:06:54,440 Speaker 3: sort of close to it. And baseball has done a 139 00:06:54,440 --> 00:06:57,599 Speaker 3: good job of it over the years, you know, building 140 00:06:57,640 --> 00:07:01,520 Speaker 3: stadiums in cities. You know, fly was sort of grandfathered in, 141 00:07:02,360 --> 00:07:05,080 Speaker 3: even my beloved bets. You know, they're now putting a 142 00:07:05,120 --> 00:07:09,000 Speaker 3: soccer stadium across the street and apartments. So but football's 143 00:07:09,040 --> 00:07:11,200 Speaker 3: been slow to them, partly because of the size of 144 00:07:11,240 --> 00:07:14,200 Speaker 3: the stadiums and just the infrequency of this of the 145 00:07:14,280 --> 00:07:15,080 Speaker 3: number of games. 146 00:07:15,360 --> 00:07:18,160 Speaker 1: But there's a scarcity with the NFL, right And that's 147 00:07:18,160 --> 00:07:19,760 Speaker 1: the thing that is the amazing part about this is 148 00:07:19,800 --> 00:07:23,160 Speaker 1: they did this is not baseball or hockey or the NBA. 149 00:07:23,320 --> 00:07:26,920 Speaker 1: This is like seventeen weeks. Eighteen weeks. You're beginning, ending, 150 00:07:26,920 --> 00:07:30,080 Speaker 1: and done. And that's an incredibly small amount of time 151 00:07:30,280 --> 00:07:32,840 Speaker 1: to generate this kind of revenue. You're right about the 152 00:07:32,840 --> 00:07:35,120 Speaker 1: Bobby here in Cincinnati. You know, you can get a 153 00:07:35,160 --> 00:07:39,160 Speaker 1: place overlooking Great American Ballpark. So he's Ken Belson. He 154 00:07:39,200 --> 00:07:41,080 Speaker 1: writes for The New York Times, veteran reporter every day 155 00:07:41,120 --> 00:07:43,960 Speaker 1: a Sunday, how Jerry Jones, Robert Craft, and Roger Goodell 156 00:07:44,040 --> 00:07:47,480 Speaker 1: turned the NFL into a cultural and economic juggernaut. It's fascinating. 157 00:07:47,840 --> 00:07:51,200 Speaker 1: So we get to Roger Goodell, now Ken and his 158 00:07:51,360 --> 00:07:53,800 Speaker 1: target going in when he took office, I think in 159 00:07:53,880 --> 00:07:57,200 Speaker 1: twenty oh six, he wanted to triple the NFL revenue 160 00:07:57,200 --> 00:07:59,880 Speaker 1: to twenty five billion by twenty twenty seven. I said 161 00:07:59,880 --> 00:08:02,440 Speaker 1: it the open. Last year they did twenty three billion. 162 00:08:02,640 --> 00:08:04,760 Speaker 1: He's not on target, he's over target. 163 00:08:05,680 --> 00:08:08,400 Speaker 3: You're absolutely right, and it was audacious when he made 164 00:08:08,440 --> 00:08:11,600 Speaker 3: that prediction to the owners. He was a relatively new 165 00:08:11,640 --> 00:08:15,520 Speaker 3: commissioner then, but he wanted to show the owners what 166 00:08:15,600 --> 00:08:18,280 Speaker 3: he was about. He was working on behalf of them, 167 00:08:18,440 --> 00:08:23,239 Speaker 3: the thirty two and you know, he knows who pays 168 00:08:23,240 --> 00:08:26,280 Speaker 3: his salary. And if you said an aggressive target, even 169 00:08:26,280 --> 00:08:28,760 Speaker 3: the owners in the room that I spoke with were 170 00:08:28,800 --> 00:08:31,480 Speaker 3: shaking their heads, saying, how are we going to get there? 171 00:08:31,520 --> 00:08:36,240 Speaker 3: That's a billion dollars a year for fifteen some odd years. 172 00:08:35,640 --> 00:08:39,400 Speaker 3: That's pretty audacious. The league back then was maybe ten 173 00:08:39,440 --> 00:08:42,720 Speaker 3: billion dollars. So he did it. He did it through 174 00:08:42,760 --> 00:08:45,559 Speaker 3: TV deals, not just Roger, of course, but he sets 175 00:08:45,600 --> 00:08:48,160 Speaker 3: the tone in the building, not just for the media 176 00:08:48,200 --> 00:08:51,480 Speaker 3: deals that the owners negotiate, but the sponsorships. You look now, 177 00:08:51,720 --> 00:08:54,439 Speaker 3: of course you got Verizon and Pepsi, there's a new 178 00:08:54,480 --> 00:09:00,360 Speaker 3: official bank, EA, the game company. They keep splicing, splicing 179 00:09:00,400 --> 00:09:02,680 Speaker 3: it a little thinner and finding new ways to market 180 00:09:02,800 --> 00:09:05,480 Speaker 3: and you know it used to be and have a drink. Well, 181 00:09:05,520 --> 00:09:08,920 Speaker 3: now there's the official rum sponsor, the official box desk sponsor. 182 00:09:09,040 --> 00:09:09,240 Speaker 2: Yeah. 183 00:09:09,360 --> 00:09:12,640 Speaker 3: So they're finding money in new places, and look, brands 184 00:09:12,679 --> 00:09:16,079 Speaker 3: want to be associated with the league, and many sports really. 185 00:09:16,240 --> 00:09:18,480 Speaker 1: Ken Benson on how the NFL got to where it is. 186 00:09:18,520 --> 00:09:20,880 Speaker 1: Super Bowl yesterday, of course, and we all watched that 187 00:09:21,720 --> 00:09:23,960 Speaker 1: and also the big knapers Cantle point out Bad Bunny 188 00:09:24,040 --> 00:09:27,360 Speaker 1: doing the halftime show, and that was a very very polarizing. 189 00:09:27,360 --> 00:09:31,000 Speaker 1: I found it interesting simply because this is about international games, 190 00:09:31,160 --> 00:09:34,160 Speaker 1: no secret, and the NFL's leaned heavily into international affairs, 191 00:09:34,200 --> 00:09:38,319 Speaker 1: international contests. You've completely saturated the United States, as we 192 00:09:38,440 --> 00:09:40,440 Speaker 1: mentioned as far as army. The market goes out. In 193 00:09:40,559 --> 00:09:43,120 Speaker 1: order to grow, you've got to expand elsewhere and take 194 00:09:43,120 --> 00:09:45,679 Speaker 1: it outside. They're doing that, and that's what yesterday's halftime 195 00:09:45,720 --> 00:09:49,120 Speaker 1: show was about. How's that going for them? 196 00:09:49,240 --> 00:09:52,360 Speaker 3: It's one future of the NFL. I think there's something 197 00:09:52,360 --> 00:09:56,080 Speaker 3: of a misconception that, you know, this is like gravy 198 00:09:56,240 --> 00:09:59,520 Speaker 3: on top of you know, an already robust domestic market. 199 00:10:00,040 --> 00:10:03,199 Speaker 3: Reality is they need to look overseas. The growth rate 200 00:10:03,200 --> 00:10:07,720 Speaker 3: in America is population growth rate is slowing. You know, 201 00:10:07,760 --> 00:10:10,920 Speaker 3: the concussion issue has turned some parents away from football, 202 00:10:11,880 --> 00:10:14,440 Speaker 3: and you know, many many studies have shown that what 203 00:10:14,600 --> 00:10:17,240 Speaker 3: sport you play as a kid is going to turn 204 00:10:17,280 --> 00:10:19,200 Speaker 3: you into a fan later in life. So if you 205 00:10:19,360 --> 00:10:21,839 Speaker 3: play up, grow up playing Little League baseball, you're more 206 00:10:21,920 --> 00:10:24,640 Speaker 3: likely to be a baseball fan. Of course, you like 207 00:10:24,679 --> 00:10:27,920 Speaker 3: many sports, but your primary sport. So the NFL needs 208 00:10:27,960 --> 00:10:31,480 Speaker 3: young kids playing the game. And that's where Flag comes in, obviously, 209 00:10:31,840 --> 00:10:34,920 Speaker 3: because it's a cheap way to start kids out on 210 00:10:34,960 --> 00:10:38,400 Speaker 3: football and also to reassure parents. But it's also why 211 00:10:38,440 --> 00:10:42,000 Speaker 3: the NFL is looking overseas. They need new fans, new markets, 212 00:10:42,040 --> 00:10:46,160 Speaker 3: new media deals, new sponsors, and so they're using flag 213 00:10:46,280 --> 00:10:50,400 Speaker 3: because outside of North America probably Germany, really not many 214 00:10:50,400 --> 00:10:53,720 Speaker 3: people play it, so they have to educate fans. So 215 00:10:53,800 --> 00:10:57,600 Speaker 3: I see international as much as a necessity as a luxury, 216 00:10:58,000 --> 00:11:00,839 Speaker 3: and that's why we're seeing all these extra games being added. 217 00:11:01,080 --> 00:11:03,720 Speaker 3: Roger Goodell see that apparently they want to add two 218 00:11:03,760 --> 00:11:07,520 Speaker 3: more international games next year. Eventually they'll get to basically 219 00:11:07,559 --> 00:11:10,439 Speaker 3: one every week by the time they're done with it. 220 00:11:11,800 --> 00:11:14,160 Speaker 1: And that seems like, I think of your football fan here, 221 00:11:14,240 --> 00:11:16,280 Speaker 1: it just seems like they no way the Europeans a 222 00:11:16,320 --> 00:11:18,599 Speaker 1: British state, they don't really care about American football that 223 00:11:18,720 --> 00:11:21,960 Speaker 1: But it wasn't that long ago. Mostly under Roger Goodell, 224 00:11:22,320 --> 00:11:24,599 Speaker 1: we said the same thing about female fans. It's a 225 00:11:24,640 --> 00:11:26,679 Speaker 1: bunch of guys watching the women go and shop and 226 00:11:26,840 --> 00:11:28,640 Speaker 1: make dinner or whatever, you know, back of the seventies, 227 00:11:28,679 --> 00:11:31,960 Speaker 1: Asaj's thinking, and now just as many women is matter 228 00:11:31,960 --> 00:11:33,840 Speaker 1: watching football. How do they pull that one off? 229 00:11:35,000 --> 00:11:39,320 Speaker 3: Yeah, it's been a very deliberate long term strategy. FLAG 230 00:11:39,440 --> 00:11:41,959 Speaker 3: is one way to teach the game to fans who 231 00:11:41,960 --> 00:11:45,920 Speaker 3: aren't interested in you know, option plays and RPOs and 232 00:11:45,960 --> 00:11:48,720 Speaker 3: all this other stuff, but they want they see the basics. 233 00:11:49,080 --> 00:11:52,320 Speaker 3: I think they've been very good the branding of the league. 234 00:11:52,840 --> 00:11:56,360 Speaker 3: I'm not just talking about preast cancer awareness, but literally 235 00:11:56,440 --> 00:11:58,960 Speaker 3: the fashion items. If you go on NFL dot com, 236 00:11:59,120 --> 00:12:01,960 Speaker 3: there's a lot of women. They're lean into the women's 237 00:12:01,960 --> 00:12:04,600 Speaker 3: fashion as well, and trying to make it st of 238 00:12:04,600 --> 00:12:05,440 Speaker 3: more fan friendly. 239 00:12:05,960 --> 00:12:07,079 Speaker 2: The game day experience. 240 00:12:07,120 --> 00:12:09,839 Speaker 3: I mean the days when you would tailgate, drink a 241 00:12:09,880 --> 00:12:12,400 Speaker 3: six pack of beer and go with your buddies. They're 242 00:12:12,400 --> 00:12:13,959 Speaker 3: trying to make it so you can bring your kids 243 00:12:14,000 --> 00:12:17,800 Speaker 3: to the game and your wife, maybe your girlfriend, So 244 00:12:17,800 --> 00:12:20,440 Speaker 3: softening the sport a little bit. Not like the old 245 00:12:20,480 --> 00:12:23,720 Speaker 3: dog Pound in the municipal stadium, you know she was. 246 00:12:23,800 --> 00:12:27,079 Speaker 3: It wasn't even fan friendly, but yeah, it. 247 00:12:27,120 --> 00:12:29,080 Speaker 2: Was kind of a rough rout there. 248 00:12:29,160 --> 00:12:32,320 Speaker 3: So yeah, so I think these are all very deliberate 249 00:12:32,320 --> 00:12:36,960 Speaker 3: efforts to sort of broaden the audience because the older fans, 250 00:12:36,960 --> 00:12:39,760 Speaker 3: I mean not one of them, we're aging out. Younger 251 00:12:39,840 --> 00:12:43,000 Speaker 3: kids want an experience. This isn't just true of football, 252 00:12:43,000 --> 00:12:45,520 Speaker 3: but many sports. They're looking for the experience. They're not 253 00:12:45,559 --> 00:12:49,280 Speaker 3: so much looking for a season package. They'll buy the jersey. 254 00:12:49,320 --> 00:12:51,200 Speaker 3: But you needed Joe Burrow, you know, you need some 255 00:12:51,240 --> 00:12:54,840 Speaker 3: star pal. And then the NFL has picked up on that. 256 00:12:55,200 --> 00:12:56,800 Speaker 1: Yeah, yeah, I think maybe still a little bit from 257 00:12:56,800 --> 00:12:59,040 Speaker 1: the NBA speaking of that. Of course, you know we 258 00:12:59,080 --> 00:13:03,440 Speaker 1: have controversies right and navigating and can suck concussion lawsuits 259 00:13:03,440 --> 00:13:06,400 Speaker 1: and CTE and the flight gate and all that stuff. 260 00:13:06,559 --> 00:13:10,760 Speaker 1: NFL is really really good about handling criseses and flare 261 00:13:10,840 --> 00:13:11,320 Speaker 1: ups like that. 262 00:13:12,600 --> 00:13:12,840 Speaker 2: Yeah. 263 00:13:12,920 --> 00:13:15,400 Speaker 3: One of the themes in the book is you see 264 00:13:15,440 --> 00:13:20,199 Speaker 3: over and over the Ray Rice issue, the bullying scandal, 265 00:13:21,240 --> 00:13:23,920 Speaker 3: the de fight, to a certain degree, deflacate, the social 266 00:13:24,040 --> 00:13:27,599 Speaker 3: justice protests in twenty seventeen. The NFL is kind of 267 00:13:27,679 --> 00:13:31,400 Speaker 3: a depth at identifying the problem, trying to minimize the risk, 268 00:13:31,559 --> 00:13:35,240 Speaker 3: usually with lawyers. Concussion crisis an other example of this, 269 00:13:35,559 --> 00:13:38,319 Speaker 3: and then trying to turn the focus back to number 270 00:13:38,360 --> 00:13:42,400 Speaker 3: one quote what they call solutions, say for helmets, neurologists 271 00:13:42,400 --> 00:13:46,360 Speaker 3: on the sidelines, and then trying to pivot forward and 272 00:13:47,679 --> 00:13:51,640 Speaker 3: rebranding the game. They know, like it's you and I 273 00:13:51,679 --> 00:13:54,680 Speaker 3: would understand, anybody would understand it. It's all about the games. 274 00:13:54,720 --> 00:13:57,840 Speaker 3: Once the games start, people are hooked, particularly late in 275 00:13:57,840 --> 00:14:01,079 Speaker 3: the season, and so they try and ask these problems 276 00:14:01,080 --> 00:14:04,079 Speaker 3: so they can quickly pivot back to the football, the 277 00:14:04,120 --> 00:14:05,000 Speaker 3: action on the field. 278 00:14:05,480 --> 00:14:08,400 Speaker 1: Yeah, Ken, what do you see as the biggest threat 279 00:14:08,440 --> 00:14:10,880 Speaker 1: to the NFL over the next decade? Is it health? 280 00:14:11,000 --> 00:14:12,640 Speaker 1: Is it fan engagement? Something else? 281 00:14:13,720 --> 00:14:18,520 Speaker 3: You know. The players now see gambling very differently. Many 282 00:14:18,559 --> 00:14:22,880 Speaker 3: of them have grown up as adults after sports legalized 283 00:14:22,920 --> 00:14:27,800 Speaker 3: sports gambling. You know, sports gambling was legalized nationally, so 284 00:14:28,080 --> 00:14:32,200 Speaker 3: they don't have the same Alex karras Paul Hornig, you know, 285 00:14:32,280 --> 00:14:36,760 Speaker 3: Pete Rose stigma, right, And it's mean as more entertainment. 286 00:14:37,080 --> 00:14:39,960 Speaker 3: And I think players are going to unwittingly walk into 287 00:14:40,000 --> 00:14:44,400 Speaker 3: some of these traps and not fully grasp what's going on. 288 00:14:44,440 --> 00:14:45,920 Speaker 3: The Other thing is cell phones. 289 00:14:46,720 --> 00:14:47,760 Speaker 2: This is both good and bad. 290 00:14:47,880 --> 00:14:50,400 Speaker 3: You can watch your favorite highlights to get your fantasy scores, 291 00:14:50,600 --> 00:14:53,520 Speaker 3: but it also distracts you from the actual product. And 292 00:14:54,240 --> 00:14:56,120 Speaker 3: gambling only accelerates that. 293 00:14:56,240 --> 00:14:57,520 Speaker 2: You know, the dopamine hit. 294 00:14:57,520 --> 00:15:00,560 Speaker 3: Of seeing your favorite player score a touchdown and maybe 295 00:15:00,560 --> 00:15:04,480 Speaker 3: get your six points in a fantasy league is now accelerated, 296 00:15:04,560 --> 00:15:06,560 Speaker 3: you know, hyped up when money is on the line, 297 00:15:06,600 --> 00:15:09,000 Speaker 3: and you know, so, I think it's it's it's not 298 00:15:09,120 --> 00:15:11,240 Speaker 3: just the NFL, but the NFL is the most gambled 299 00:15:11,280 --> 00:15:14,200 Speaker 3: on sport, and I think they're going to grapple with 300 00:15:14,400 --> 00:15:18,200 Speaker 3: sort of a changing fan attitude towards the league. And 301 00:15:18,440 --> 00:15:19,800 Speaker 3: I don't know how you put the genie back in 302 00:15:19,840 --> 00:15:23,440 Speaker 3: the bottle. That's not my my expertise, but it's it's 303 00:15:23,440 --> 00:15:25,200 Speaker 3: going to play out over a bunch of years now. 304 00:15:25,280 --> 00:15:27,160 Speaker 1: Also, wonder how AI is going to change all the 305 00:15:27,400 --> 00:15:30,040 Speaker 1: that's that's the unforeseen. I'm the I'm sure the NFL 306 00:15:30,120 --> 00:15:32,360 Speaker 1: lean into and adapt to whatever it is, But yeah, 307 00:15:32,600 --> 00:15:35,840 Speaker 1: I see that from an entertainment perspective, which sports is. 308 00:15:35,920 --> 00:15:38,600 Speaker 1: It's not about sports anymore, it's about entertainment. I see 309 00:15:38,600 --> 00:15:40,000 Speaker 1: that as an existential threat. 310 00:15:41,280 --> 00:15:43,960 Speaker 3: Yeah, absolutely. I mean, right now AI is being used 311 00:15:44,000 --> 00:15:49,480 Speaker 3: mostly in in you know, analytics departments at teams, but 312 00:15:49,600 --> 00:15:51,840 Speaker 3: also to figure out a way to get you to 313 00:15:51,840 --> 00:15:56,400 Speaker 3: buy an extra ticket or you know, anticipate what you're 314 00:15:56,440 --> 00:15:58,400 Speaker 3: going to want to drink when you get to the stadium, 315 00:15:58,960 --> 00:16:01,000 Speaker 3: uh and send you a cl bond for it. So, 316 00:16:01,320 --> 00:16:04,400 Speaker 3: right now it's mostly on the business side, but there 317 00:16:04,440 --> 00:16:08,480 Speaker 3: could be media strategies around it. I mean, fans are 318 00:16:08,600 --> 00:16:11,560 Speaker 3: using it all over the place, and you know, spoofing 319 00:16:11,680 --> 00:16:14,240 Speaker 3: is a big issue too. But I just think that 320 00:16:14,280 --> 00:16:18,200 Speaker 3: the trusts. It's so hard in any brand to build 321 00:16:18,280 --> 00:16:21,640 Speaker 3: up trust, and it can evaporate very quickly if there's 322 00:16:21,640 --> 00:16:24,120 Speaker 3: a scandal and people stop believing what they're watching. 323 00:16:24,280 --> 00:16:26,960 Speaker 1: All right, veteran New York Times sports reporter Ken Belson. 324 00:16:27,000 --> 00:16:29,400 Speaker 1: The book is every Day a Sunday, How Jerry Jones, 325 00:16:29,480 --> 00:16:31,720 Speaker 1: Robert Craft, Roger Goodell turn the NFL knew a cultural 326 00:16:31,760 --> 00:16:36,480 Speaker 1: and economic juggernauts. Fantastic read, Very very interesting, and considering 327 00:16:36,480 --> 00:16:38,280 Speaker 1: we are the home of the best Bengals coverage, I 328 00:16:38,280 --> 00:16:40,400 Speaker 1: think pretty relevant too to see where things have gone 329 00:16:40,400 --> 00:16:43,040 Speaker 1: and where they're going. Can all the best? Good luck 330 00:16:43,040 --> 00:16:46,120 Speaker 1: with the book, all right, Seattle your World Champions and 331 00:16:46,640 --> 00:16:49,560 Speaker 1: bad Bunny. I think Overshall almost overshadowed all that quick 332 00:16:49,560 --> 00:16:52,440 Speaker 1: because it's kind of a boring game. We'll talk about 333 00:16:52,440 --> 00:16:54,240 Speaker 1: that coming to next. Your impressions of it. If you 334 00:16:54,280 --> 00:16:56,560 Speaker 1: went in and said, Okay, well it's only ten minutes, 335 00:16:56,600 --> 00:16:59,360 Speaker 1: I've done worse for far longer. I'll watch this. I'll 336 00:16:59,360 --> 00:17:01,600 Speaker 1: see what it's up. What's up about it your reaction 337 00:17:01,760 --> 00:17:04,359 Speaker 1: to the Bad Bunny halftime performance of the Super Bowl yesterday. 338 00:17:04,400 --> 00:17:06,520 Speaker 1: We'll get into that and more just ahead after new 339 00:17:06,600 --> 00:17:30,159 Speaker 1: Scott's Loan show Monday morning on seven hundred W. I 340 00:17:30,240 --> 00:17:34,320 Speaker 1: had no idea what he's saying. I don't know what 341 00:17:34,359 --> 00:17:39,080 Speaker 1: this is. Like the beat though, you know, whether it's 342 00:17:39,160 --> 00:17:43,960 Speaker 1: Minnesota or Cincinnati, it is a lot of work to 343 00:17:44,160 --> 00:17:50,600 Speaker 1: protest it really is. Uh Yeah, the game was Nah, 344 00:17:50,640 --> 00:17:51,879 Speaker 1: It's kind of what I thought it would be. I 345 00:17:52,200 --> 00:17:55,359 Speaker 1: was gonna be a close game, like the experts said that. Okay, 346 00:17:55,400 --> 00:17:57,320 Speaker 1: I'll play along. Four and a half points. I don't 347 00:17:57,359 --> 00:17:59,000 Speaker 1: know how close it's gonna be. It seemed like Sele 348 00:17:59,080 --> 00:18:00,959 Speaker 1: was a better team than Man from the jump. They 349 00:18:01,000 --> 00:18:04,800 Speaker 1: were if you like defensive battle. Sure, So it was 350 00:18:04,880 --> 00:18:08,280 Speaker 1: kind of like eh. And the ads I thought were eh, 351 00:18:08,680 --> 00:18:12,520 Speaker 1: Like the duncan Ad was pretty good. The Infinity one 352 00:18:12,800 --> 00:18:15,960 Speaker 1: and the will Shat one with I thought was laugh 353 00:18:16,000 --> 00:18:18,200 Speaker 1: out loud, funny. A couple of key ones, you know, 354 00:18:18,240 --> 00:18:21,360 Speaker 1: the Budweiser want some other ones, but by and larger. Yes, 355 00:18:21,920 --> 00:18:26,240 Speaker 1: was all right, just all right. So then the biggest 356 00:18:26,240 --> 00:18:28,000 Speaker 1: thing to talk about with the Super Bowl then would 357 00:18:28,000 --> 00:18:34,600 Speaker 1: have been the bad Bunny halftime show. Look, I watched it. 358 00:18:34,600 --> 00:18:36,320 Speaker 1: It was only ten minutes of my life. Ok okay, 359 00:18:36,359 --> 00:18:42,560 Speaker 1: I've done far worse for far longer, and it was 360 00:18:42,600 --> 00:18:46,440 Speaker 1: just too hard to follow in retrospect. Would have killed 361 00:18:46,440 --> 00:18:49,160 Speaker 1: you to put some subtitles up there. Maybe I guess 362 00:18:49,160 --> 00:18:51,439 Speaker 1: I could have switched the subtitles on my TV, but 363 00:18:51,920 --> 00:18:56,280 Speaker 1: like just sat there and watched it. And and if 364 00:18:56,280 --> 00:18:57,679 Speaker 1: you did turn the subtitles on, by the way, it 365 00:18:57,680 --> 00:19:01,000 Speaker 1: was in Spanish anyway, so and I thought, well, okay, 366 00:19:01,040 --> 00:19:04,159 Speaker 1: that maybe missed opportunity there. But you know, if you 367 00:19:04,560 --> 00:19:06,800 Speaker 1: if you look past that, which is hard to do 368 00:19:06,880 --> 00:19:08,920 Speaker 1: because it's music, and you would enjoy and figure out 369 00:19:08,920 --> 00:19:12,359 Speaker 1: what the dude's saying. Man, you just watched like the choreography, 370 00:19:12,560 --> 00:19:15,080 Speaker 1: the stories, the Latin horns. How they got all that 371 00:19:15,160 --> 00:19:18,800 Speaker 1: crap on and off the field in ten minutes. I 372 00:19:19,040 --> 00:19:21,160 Speaker 1: was pretty damn impressive myself. I know what I'm going 373 00:19:21,160 --> 00:19:23,240 Speaker 1: on a limb saying that on this radio station of 374 00:19:23,280 --> 00:19:25,480 Speaker 1: all things to you. But I like, if you just 375 00:19:25,520 --> 00:19:28,960 Speaker 1: looked at it without some sort of biasment and guy 376 00:19:29,000 --> 00:19:32,960 Speaker 1: put on a hell of a show. You know, where 377 00:19:33,000 --> 00:19:35,040 Speaker 1: else can you watch all these you know, thick Latina 378 00:19:35,119 --> 00:19:38,840 Speaker 1: women dancing around and watch them and like, wow, dang 379 00:19:39,200 --> 00:19:41,840 Speaker 1: things are moving around out there, and you know your 380 00:19:41,880 --> 00:19:43,840 Speaker 1: wife doesn't give you the sharp bullbo or the stink guy. 381 00:19:44,560 --> 00:19:47,240 Speaker 1: For that alone, it's pretty good. A couple different cameos 382 00:19:47,280 --> 00:19:49,560 Speaker 1: and things like that, and yeah, I watch it because 383 00:19:49,600 --> 00:19:51,840 Speaker 1: I quite honestly, I was like, well, watch a couple 384 00:19:51,800 --> 00:19:53,600 Speaker 1: of minutes of I want to see what that kid 385 00:19:53,640 --> 00:19:56,960 Speaker 1: rock things about. And I try to find it. I'm like, Okay, 386 00:19:57,000 --> 00:20:00,399 Speaker 1: by the time I find it, it's gonna be over anyway. 387 00:20:00,600 --> 00:20:02,560 Speaker 1: So Or just flipped around and said, okay, what are 388 00:20:02,560 --> 00:20:06,480 Speaker 1: the alternatives here? And there really wasn't, you know, unless 389 00:20:06,520 --> 00:20:09,720 Speaker 1: I wanted to watch I don't know, Saving Private Ryan 390 00:20:10,080 --> 00:20:13,959 Speaker 1: or The Princess Bride too. Like I'm good now, I'm good. 391 00:20:14,000 --> 00:20:15,600 Speaker 1: I think I'll just keep it here for another Well, 392 00:20:15,640 --> 00:20:19,200 Speaker 1: it's only now seven minutes left, and I know that shot. 393 00:20:19,240 --> 00:20:19,399 Speaker 4: You know. 394 00:20:19,520 --> 00:20:21,480 Speaker 1: Trump comes out and says, I'm not that he's not 395 00:20:21,520 --> 00:20:23,960 Speaker 1: a fan and it was the worst show he's ever seen. 396 00:20:24,160 --> 00:20:25,800 Speaker 1: And at the same time he's never heard of him. 397 00:20:25,880 --> 00:20:29,080 Speaker 1: I now clearly he's full of it. I And here's 398 00:20:29,119 --> 00:20:31,080 Speaker 1: the thing, It's like, okay, great, but I'm not taking 399 00:20:31,119 --> 00:20:34,280 Speaker 1: my musical cues from an eighty year old man, I'm like, 400 00:20:34,320 --> 00:20:35,879 Speaker 1: I'm not looking at him, going well, should I like 401 00:20:35,920 --> 00:20:37,920 Speaker 1: this or not? A you're not supposed to know who 402 00:20:37,920 --> 00:20:41,600 Speaker 1: bad Buddy is, or that that plumb smuggling shorts are back, 403 00:20:41,720 --> 00:20:46,240 Speaker 1: or the mystery an intrigue of six seven. I'm much younger. 404 00:20:46,320 --> 00:20:48,480 Speaker 1: I don't get it. And then I realized, like, I'm 405 00:20:48,480 --> 00:20:51,919 Speaker 1: not supposed to same reason. I don't pay attention to 406 00:20:51,960 --> 00:20:54,199 Speaker 1: celebs and their politics. I'm there for the music. And 407 00:20:54,240 --> 00:20:57,600 Speaker 1: so if I go see Bruce Springsteen and he goes 408 00:20:57,640 --> 00:21:00,159 Speaker 1: on a political rant, I just rolled my eyes and go, okay, 409 00:21:00,560 --> 00:21:04,000 Speaker 1: play the songs. I don't we know you're a progressive leftist. 410 00:21:04,080 --> 00:21:06,760 Speaker 1: I get it, Bruce. You just seem born to run, 411 00:21:06,840 --> 00:21:10,119 Speaker 1: thank you, and you're gonna get a little that in 412 00:21:10,160 --> 00:21:13,199 Speaker 1: a three hour show. So you know, paid attention to 413 00:21:13,200 --> 00:21:15,040 Speaker 1: celebrities in there possible. I don't. I don't really care. 414 00:21:15,080 --> 00:21:16,679 Speaker 1: But at the same time, I don't pay attention to 415 00:21:16,720 --> 00:21:19,439 Speaker 1: presidents and pop culture stick to policy because generally presidents 416 00:21:19,440 --> 00:21:21,440 Speaker 1: are out of touch with that stuff. Anyway, it's about 417 00:21:21,480 --> 00:21:25,199 Speaker 1: younger people. I don't know. The other thing too, he's 418 00:21:25,240 --> 00:21:27,920 Speaker 1: protesting bad Bunny, but I thought he missed an opportunity, 419 00:21:28,000 --> 00:21:30,199 Speaker 1: quite honestly, to protest the Puppy Bowl because out of 420 00:21:30,200 --> 00:21:32,879 Speaker 1: the chihuahua in a Great Dane. I mean, you know, 421 00:21:32,960 --> 00:21:37,960 Speaker 1: if it's gonna be, just have English bulldogs and MutS. Basically, 422 00:21:38,680 --> 00:21:40,520 Speaker 1: just have mutts on the Super Bowl. We can't have 423 00:21:40,520 --> 00:21:44,080 Speaker 1: any peer birds. So yeah, Turning Point USA did the 424 00:21:44,080 --> 00:21:46,200 Speaker 1: counter program with the Kid Rock headline the halftime show. 425 00:21:46,240 --> 00:21:48,239 Speaker 1: I was gonna like, I should probably go watch this, 426 00:21:48,359 --> 00:21:51,760 Speaker 1: but I did not, and Christy know him before they 427 00:21:51,760 --> 00:21:53,760 Speaker 1: said they suck and will win and promised the NFL 428 00:21:53,840 --> 00:21:56,400 Speaker 1: as NFL executives won't be able to sleep at night. 429 00:21:56,440 --> 00:22:00,000 Speaker 1: Well guess well, guess was right there. So the number 430 00:22:00,200 --> 00:22:02,040 Speaker 1: came in, and I guess from what I understand, I 431 00:22:02,040 --> 00:22:04,000 Speaker 1: maybe if you saw it. I'm just curious if you 432 00:22:04,040 --> 00:22:07,240 Speaker 1: watching the kid Rock thing. And I've seen kid Rock 433 00:22:07,520 --> 00:22:10,880 Speaker 1: probably half dozen times. It's an awesome show. I mean, 434 00:22:11,240 --> 00:22:15,480 Speaker 1: he does a such a good job, so good, but like, 435 00:22:15,560 --> 00:22:17,320 Speaker 1: I wanted to see what Bad Bunny was about. I 436 00:22:17,400 --> 00:22:19,040 Speaker 1: know what kid Rocks about because I've seen him live 437 00:22:19,680 --> 00:22:22,040 Speaker 1: half dozen times, but didn't know what Bad Bunny was 438 00:22:22,040 --> 00:22:24,480 Speaker 1: about until I watched it. But I guess they had 439 00:22:24,480 --> 00:22:26,800 Speaker 1: streaming issues and it was also pre recorded, and someone 440 00:22:26,840 --> 00:22:29,160 Speaker 1: said it was also pretty much on a sink too, 441 00:22:29,200 --> 00:22:33,239 Speaker 1: so hey, good job there. So what were the numbers like, 442 00:22:33,359 --> 00:22:36,960 Speaker 1: because the genius isn't that well. NFL executives not to 443 00:22:36,960 --> 00:22:39,280 Speaker 1: be able to sleep at night. Yeah, because they're counting 444 00:22:39,280 --> 00:22:43,080 Speaker 1: all their money. Six million eyeballs with the kid Rock thing. 445 00:22:43,160 --> 00:22:48,720 Speaker 1: One hundred and thirty five million watched Bad Bunny. That 446 00:22:48,880 --> 00:22:53,880 Speaker 1: is now the most watched super Bowl halftime ever, beating 447 00:22:54,160 --> 00:22:58,040 Speaker 1: Kendrick Lamar last year's most watched Super Bowl halftime ever, 448 00:22:59,280 --> 00:23:02,280 Speaker 1: who beat out Michael Jackson, is the most watched super 449 00:23:02,280 --> 00:23:05,600 Speaker 1: Bowl halftime of all ever. That's a lot of eyeballs. 450 00:23:08,560 --> 00:23:10,840 Speaker 1: And I watched this one, Okay, I don't I don't 451 00:23:10,880 --> 00:23:12,880 Speaker 1: understand what he's saying. I don't get some of the references. 452 00:23:12,920 --> 00:23:16,679 Speaker 1: I certainly know it's an interesting perspective from Latino culture, 453 00:23:16,720 --> 00:23:18,159 Speaker 1: and you know, having all the flags at the end 454 00:23:18,200 --> 00:23:19,680 Speaker 1: of it, like, oh, okay, get it. This is about 455 00:23:19,680 --> 00:23:22,240 Speaker 1: the continent and all the way from the south to 456 00:23:22,280 --> 00:23:24,960 Speaker 1: the north of Canada. I guess I got some of 457 00:23:24,960 --> 00:23:27,600 Speaker 1: this stuff anyway, And yeah, we're there are political protests. 458 00:23:27,640 --> 00:23:29,280 Speaker 1: I think you had a kid that looked like the 459 00:23:29,280 --> 00:23:31,119 Speaker 1: five year old that got snatched up by ice, and 460 00:23:31,440 --> 00:23:34,320 Speaker 1: you're gonna have moments like that. You know, love beats hate, 461 00:23:34,320 --> 00:23:36,120 Speaker 1: and that's that true. The love doesn't the world doesn't 462 00:23:36,200 --> 00:23:39,879 Speaker 1: run on love, runs on fear and money. But you know, 463 00:23:40,000 --> 00:23:42,960 Speaker 1: here again your celebrity or naive about that stuff, was 464 00:23:43,000 --> 00:23:44,720 Speaker 1: really digging the sound. I love the sound of which 465 00:23:44,720 --> 00:23:47,119 Speaker 1: I got to understand the words, but I couldn't. I 466 00:23:47,160 --> 00:23:49,080 Speaker 1: think they missed on that one to maybe draw some 467 00:23:49,119 --> 00:23:52,040 Speaker 1: people in. But again, ten minutes of my life, I'm like, 468 00:23:52,119 --> 00:23:54,800 Speaker 1: I'm not. This is a battle I don't really care about. 469 00:23:56,920 --> 00:23:58,880 Speaker 1: But the business issue behind this, I think is really 470 00:23:58,880 --> 00:24:02,440 Speaker 1: interesting because Bad Bunny was the world's most streamed artist 471 00:24:02,480 --> 00:24:06,600 Speaker 1: for the fourth time last year, and it was obviously 472 00:24:06,640 --> 00:24:08,880 Speaker 1: a business move to reach the Latino fan base because 473 00:24:08,960 --> 00:24:11,680 Speaker 1: Roger Goodells, he made no stranger about it that he's 474 00:24:11,720 --> 00:24:15,240 Speaker 1: going to reach out and try and make the same 475 00:24:15,320 --> 00:24:18,159 Speaker 1: global audience. And you know, sometimes it's painful. You know, 476 00:24:18,240 --> 00:24:19,879 Speaker 1: the Berlin game at nine o'clock in the morning and 477 00:24:19,960 --> 00:24:22,200 Speaker 1: general teams that really don't matter are playing over there, 478 00:24:22,400 --> 00:24:24,720 Speaker 1: and you have Germany and now you have Latin America 479 00:24:25,119 --> 00:24:28,800 Speaker 1: being exposed to football as well, and so obviously it's 480 00:24:28,840 --> 00:24:31,720 Speaker 1: to get not only the Latino eyeballs on this thing, 481 00:24:31,800 --> 00:24:34,480 Speaker 1: but also younger ones who are you know, gen zers 482 00:24:34,600 --> 00:24:37,760 Speaker 1: are the future. And I think that's what's missing. This 483 00:24:37,800 --> 00:24:40,240 Speaker 1: whole thing is if you don't understand the bad bunny 484 00:24:40,240 --> 00:24:42,760 Speaker 1: thing is. I understand a little, very little of it, 485 00:24:43,480 --> 00:24:45,560 Speaker 1: but took it for what it was. It's because you're 486 00:24:45,560 --> 00:24:47,960 Speaker 1: not the target of it. You're you're not who they're 487 00:24:47,960 --> 00:24:50,960 Speaker 1: going after. Let me give an alg Okay, friend of mine, 488 00:24:51,000 --> 00:24:52,720 Speaker 1: Lisa Brown, who by the way, works at the Reds 489 00:24:53,480 --> 00:24:55,600 Speaker 1: we went to school together, good friend of mine, and 490 00:24:55,640 --> 00:24:57,480 Speaker 1: she used to work at MTV back in the day, 491 00:24:58,760 --> 00:25:01,920 Speaker 1: and people would say this is back in the nineties, 492 00:25:02,960 --> 00:25:04,919 Speaker 1: and then people, maybe our age would complain and go, 493 00:25:05,240 --> 00:25:07,880 Speaker 1: that was going on MTV music television because like, there's 494 00:25:07,920 --> 00:25:10,040 Speaker 1: no music, it's television, but there's no meaning. Whateveren the 495 00:25:10,080 --> 00:25:11,840 Speaker 1: music videos. You guys don't show any meaning to videos. 496 00:25:12,600 --> 00:25:14,520 Speaker 1: And their sponsor was I I'll never forget this because 497 00:25:14,520 --> 00:25:17,680 Speaker 1: it's one of the most sellient points ever, was that, well, 498 00:25:18,320 --> 00:25:21,560 Speaker 1: you know, Harmer says, you know who never says that? Who? 499 00:25:22,000 --> 00:25:24,879 Speaker 1: A fourteen year old never says what happened to the 500 00:25:24,960 --> 00:25:30,879 Speaker 1: music videos? But it's perfect that opens your eyes or 501 00:25:30,920 --> 00:25:33,399 Speaker 1: your ears in the case maybe going oh okay, I 502 00:25:33,440 --> 00:25:35,600 Speaker 1: get it. But the people who complain that MTV is 503 00:25:35,600 --> 00:25:37,399 Speaker 1: and MTV and you're not watching it anyway. You're not 504 00:25:37,400 --> 00:25:39,120 Speaker 1: gonna go and watch old music videos or new music 505 00:25:39,160 --> 00:25:42,080 Speaker 1: videos because the music's not targeted to you. It's relevant 506 00:25:42,080 --> 00:25:44,040 Speaker 1: to a fourteen year old. And I think the Bad 507 00:25:44,080 --> 00:25:46,920 Speaker 1: Bunny thing emphasized that even more. It's it's targeted towards 508 00:25:46,920 --> 00:25:50,840 Speaker 1: the Latino crowd. It's also targeted towards younger people, very 509 00:25:50,880 --> 00:25:54,800 Speaker 1: younger people, the emerging money demographic, because look at this 510 00:25:54,840 --> 00:25:56,680 Speaker 1: way you look at the eyeballs on the super Bowl. 511 00:25:57,560 --> 00:26:02,520 Speaker 1: It's funny. The or for Bad Bunny. No one said, hey, 512 00:26:02,560 --> 00:26:06,000 Speaker 1: boycott the super Bowl, boycot the halftime show. Right, You're 513 00:26:06,000 --> 00:26:08,239 Speaker 1: still watching the super Bowl because well, it's football, it's 514 00:26:08,240 --> 00:26:09,520 Speaker 1: the last game of the year, it's a super Bowl. You' 515 00:26:09,520 --> 00:26:11,320 Speaker 1: gotta watch that. You're gonna watch for that in the ad, 516 00:26:11,400 --> 00:26:13,640 Speaker 1: it's the most American thing ever. And I think that's 517 00:26:13,680 --> 00:26:16,920 Speaker 1: what's angry people is there's no America in this. Well 518 00:26:16,960 --> 00:26:19,159 Speaker 1: they should be American. Well, We've had other artists in 519 00:26:19,160 --> 00:26:23,119 Speaker 1: there too that certainly represented other cultures and the like, 520 00:26:23,119 --> 00:26:25,080 Speaker 1: and maybe not to this extreme, I understand it, but 521 00:26:25,119 --> 00:26:27,359 Speaker 1: it goes to show you just how global the NFL 522 00:26:27,400 --> 00:26:30,080 Speaker 1: has become. And in a day and age where we're more, 523 00:26:31,160 --> 00:26:33,600 Speaker 1: I guess less globalists. That's why what flies in the 524 00:26:33,640 --> 00:26:37,040 Speaker 1: face of this thing. But there's no one winding that 525 00:26:37,119 --> 00:26:40,600 Speaker 1: because if you look at the NFL, you have every 526 00:26:40,600 --> 00:26:44,320 Speaker 1: eyeball you could possibly have in America watching the Super Bowl, 527 00:26:44,880 --> 00:26:48,720 Speaker 1: every eyeball of the top one hundred shows, ninety of 528 00:26:48,800 --> 00:26:53,960 Speaker 1: them are NFL football games. And so if you're to 529 00:26:54,000 --> 00:26:58,840 Speaker 1: grow the revenue for owners, for Mike Brown, what you 530 00:26:58,960 --> 00:27:02,800 Speaker 1: have to do is go outside the forty eight contiguous. 531 00:27:03,080 --> 00:27:06,760 Speaker 1: You have to go to foreign countries, different continents to 532 00:27:06,800 --> 00:27:09,000 Speaker 1: do that. In order to draw those eyeballs in, you 533 00:27:09,000 --> 00:27:11,560 Speaker 1: got to do things like bad Bunny to grow your bass. 534 00:27:12,520 --> 00:27:14,520 Speaker 1: You know, if you just continue to dry it out. 535 00:27:14,560 --> 00:27:16,320 Speaker 1: I don't know country and it mean nice, I'll beyond me. 536 00:27:16,320 --> 00:27:17,840 Speaker 1: It'd be nice to see a country artist once in 537 00:27:17,840 --> 00:27:20,440 Speaker 1: a while. And there went in like we've had hip 538 00:27:20,480 --> 00:27:24,000 Speaker 1: hop and urb and you know, we've we've now had Latino. 539 00:27:24,480 --> 00:27:27,720 Speaker 1: What's it called trap music. Okay, like like a good 540 00:27:27,760 --> 00:27:29,879 Speaker 1: country artist to be pretty. Maybe next year they do it. 541 00:27:29,880 --> 00:27:34,679 Speaker 1: I don't know, but maybe there's at an appeal there. 542 00:27:34,720 --> 00:27:37,360 Speaker 1: Maybe it's because, hey, guess what, we don't need more 543 00:27:37,440 --> 00:27:40,240 Speaker 1: Americans watching. We need more foreigners watching this thing in 544 00:27:40,320 --> 00:27:42,719 Speaker 1: order to grow things. But I mean, I'm curious if 545 00:27:42,720 --> 00:27:45,440 Speaker 1: you saw the halftime show and maybe you okay, okay, 546 00:27:45,440 --> 00:27:47,080 Speaker 1: I'll tolerate this, or maybe just kind of went and 547 00:27:47,160 --> 00:27:50,000 Speaker 1: open minded and watched it. I'll tell you what I 548 00:27:50,240 --> 00:27:52,040 Speaker 1: wish I would have understood. I wish I would have 549 00:27:52,040 --> 00:27:55,840 Speaker 1: paid attention in Spanish when I was younger, maybe remember 550 00:27:55,880 --> 00:27:58,480 Speaker 1: some of the words, but I don't know. You're singing 551 00:27:58,480 --> 00:28:00,880 Speaker 1: too fast and it's kind of you know, Pitbull kind 552 00:28:00,880 --> 00:28:03,840 Speaker 1: of does a mix of English and Spanish, like okay, well, 553 00:28:03,880 --> 00:28:07,480 Speaker 1: it's it's it's like subtitles within the song itself. I get, okay, good, 554 00:28:08,080 --> 00:28:09,800 Speaker 1: but this is like the extreme of that. It's like 555 00:28:09,840 --> 00:28:12,760 Speaker 1: watching a totally it's like watching unibusy on or something 556 00:28:12,800 --> 00:28:15,639 Speaker 1: like that. This is not for me, but I was. 557 00:28:15,880 --> 00:28:17,760 Speaker 1: I like the Latin sound. I think that's the coole sound. 558 00:28:18,040 --> 00:28:20,600 Speaker 1: How can you It's like we have banjo music in America, 559 00:28:21,040 --> 00:28:23,760 Speaker 1: like there are no depressing banjo songs. Same thing I 560 00:28:23,760 --> 00:28:26,159 Speaker 1: think for Latin Caribbean music that or Latin music anyway, 561 00:28:26,520 --> 00:28:29,879 Speaker 1: Like it's all upbeat, it's horns, it's it's pretty good. 562 00:28:30,960 --> 00:28:32,879 Speaker 1: But you know, not my cup of tea, because I 563 00:28:33,080 --> 00:28:34,840 Speaker 1: would like to be able to sing along and understand 564 00:28:34,880 --> 00:28:37,640 Speaker 1: what the what the words are. But there's I enjoy 565 00:28:37,720 --> 00:28:39,800 Speaker 1: hip hop, and there's many times I can't understand what 566 00:28:39,840 --> 00:28:42,280 Speaker 1: people are saying either because again it's not targeted me, 567 00:28:42,320 --> 00:28:45,760 Speaker 1: it's targeted to someone a third my age. But I 568 00:28:46,080 --> 00:28:48,160 Speaker 1: just you know't play along anyway in person. In super 569 00:28:48,160 --> 00:28:51,200 Speaker 1: Bowl Halftime Show and a Bad Bunny at five, one, three, seven, 570 00:28:51,240 --> 00:28:54,240 Speaker 1: four nine, The Big One talk Back iHeartRadio app Let 571 00:28:54,280 --> 00:28:55,800 Speaker 1: me go to a Lynn next on the show on 572 00:28:55,800 --> 00:28:57,640 Speaker 1: seven hunderd w a Lyn, good morning, how are you? 573 00:28:59,040 --> 00:28:59,640 Speaker 5: Good morning? 574 00:29:00,280 --> 00:29:00,720 Speaker 4: I'm good. 575 00:29:00,760 --> 00:29:01,200 Speaker 5: How are you? 576 00:29:01,320 --> 00:29:02,400 Speaker 1: I'm good? I'm good. I'm good. 577 00:29:03,720 --> 00:29:03,920 Speaker 2: Hey. 578 00:29:04,440 --> 00:29:08,160 Speaker 5: I'm sad because the Pats lost. I had a little 579 00:29:08,640 --> 00:29:10,280 Speaker 5: draft kings on that I got. 580 00:29:11,080 --> 00:29:13,200 Speaker 1: Well, I'm happy because I'm a Bills and Bengals fan, 581 00:29:13,240 --> 00:29:16,200 Speaker 1: so screw the Pats anyway, I'm sorry you lost money, though, Yeah. 582 00:29:16,200 --> 00:29:19,880 Speaker 5: I'm a Bengals and in Detroit fan. But uh, you 583 00:29:19,920 --> 00:29:22,640 Speaker 5: know what last night, I you just hit the nail 584 00:29:22,680 --> 00:29:24,600 Speaker 5: on the head on everything I was thinking. You know, 585 00:29:25,320 --> 00:29:30,120 Speaker 5: I'm seventy years old. I didn't understand a word of it, 586 00:29:30,200 --> 00:29:35,680 Speaker 5: as I didn't in Kendrick Lamar's music. You know, other 587 00:29:36,800 --> 00:29:40,000 Speaker 5: you just can't understand them sometimes. But I knew going 588 00:29:40,080 --> 00:29:43,560 Speaker 5: into watching this as much as I did that it 589 00:29:43,680 --> 00:29:48,440 Speaker 5: was going to be you know, the Latino dialogue. But man, 590 00:29:48,520 --> 00:29:51,240 Speaker 5: I tell you, I shock my seventy year old booty 591 00:29:51,320 --> 00:29:56,680 Speaker 5: because the rhythm looked great and I did like the Uh. 592 00:29:57,040 --> 00:30:00,640 Speaker 5: I tried to figure out the references because I knew 593 00:30:00,680 --> 00:30:04,040 Speaker 5: he was going to refer to different things. So I 594 00:30:04,160 --> 00:30:07,360 Speaker 5: just was enriched with the culture and I did figure 595 00:30:07,400 --> 00:30:12,959 Speaker 5: it out. So I you know, I enjoyed it. You know, 596 00:30:13,240 --> 00:30:17,960 Speaker 5: stepping out of the box of money and power is hard, right, 597 00:30:18,520 --> 00:30:19,400 Speaker 5: so h yeah. 598 00:30:19,280 --> 00:30:21,000 Speaker 1: They're just stepping out. Well you know what it is, Leon, 599 00:30:21,080 --> 00:30:22,880 Speaker 1: it's stepping outside your comfort zone. I mean, we have 600 00:30:23,000 --> 00:30:25,200 Speaker 1: music we grew up and traditionally you always go back 601 00:30:25,240 --> 00:30:27,760 Speaker 1: and you know, I'll flipping around exam or something like that, 602 00:30:27,840 --> 00:30:30,000 Speaker 1: and it's like, you know, nine eighties, nineties. But yeah, 603 00:30:30,000 --> 00:30:31,560 Speaker 1: I've heard all those songs before and you can sing 604 00:30:31,600 --> 00:30:34,520 Speaker 1: along that's fine, and yeah, okay, I like to go 605 00:30:34,560 --> 00:30:36,920 Speaker 1: to shows where, you know, like I don't know when 606 00:30:36,960 --> 00:30:40,840 Speaker 1: Bunberry was here or Bourbon and beyond, you know, down 607 00:30:40,840 --> 00:30:42,560 Speaker 1: in Louisville, where you get exposed a whole bunch of 608 00:30:42,560 --> 00:30:46,520 Speaker 1: different artists, because you know, there's ones I like. But 609 00:30:46,680 --> 00:30:48,360 Speaker 1: I'm not going to listen to that NonStop. I mean, 610 00:30:48,360 --> 00:30:50,480 Speaker 1: there's some new artists out there that are absolutely incredible. 611 00:30:50,560 --> 00:30:53,360 Speaker 1: So I think life's too short. It's like, okay, whatever, 612 00:30:54,960 --> 00:30:55,840 Speaker 1: I don't listen. 613 00:30:55,680 --> 00:30:58,080 Speaker 5: To bad Bunny music. I didn't listen to his music 614 00:30:58,120 --> 00:30:59,400 Speaker 5: because it's just. 615 00:30:59,440 --> 00:30:59,960 Speaker 2: Not my show. 616 00:31:00,440 --> 00:31:03,760 Speaker 5: I am a large genre right, mostly classic rock and 617 00:31:03,880 --> 00:31:09,800 Speaker 5: the jazz. But I respect I respect that man because 618 00:31:09,840 --> 00:31:13,440 Speaker 5: I have I wanted to see him on other platforms 619 00:31:14,120 --> 00:31:16,440 Speaker 5: leading up to the halftime show. What kind of guy 620 00:31:16,680 --> 00:31:19,080 Speaker 5: is he? Yeah, you know, and I watched from Stephen 621 00:31:19,120 --> 00:31:23,160 Speaker 5: Colbert and some some different shows that kind of portray 622 00:31:23,600 --> 00:31:27,320 Speaker 5: who he is, how he speaks and how he reacts, 623 00:31:27,720 --> 00:31:30,520 Speaker 5: and I I have a lot of respect for the man, 624 00:31:30,680 --> 00:31:34,600 Speaker 5: so I enjoyed it looking at it in that to. 625 00:31:34,680 --> 00:31:37,080 Speaker 1: Those class, yeah, fair enough exactly, And I don't I 626 00:31:37,080 --> 00:31:39,080 Speaker 1: don't you know, because you can form or purport to 627 00:31:39,120 --> 00:31:41,880 Speaker 1: be something. It's like I have to like this specific music, 628 00:31:42,160 --> 00:31:44,080 Speaker 1: like I'm not allowed to go outside that box. Like 629 00:31:44,160 --> 00:31:46,600 Speaker 1: I'm not quite sure I agree with that if you 630 00:31:46,760 --> 00:31:49,040 Speaker 1: like something like I kind of like this guilty pleasure. 631 00:31:49,200 --> 00:31:51,080 Speaker 1: I have some guys that like chick flicks, like that's 632 00:31:51,160 --> 00:31:53,280 Speaker 1: kind of funny, and you you know, break their chops 633 00:31:53,280 --> 00:31:55,840 Speaker 1: about it. But it's like, yeah, it's what I like. Sorry, 634 00:31:55,840 --> 00:31:58,480 Speaker 1: I would admitting that it's outside the color and outside 635 00:31:58,520 --> 00:32:01,240 Speaker 1: the lines a little bit. And it's like and then 636 00:32:01,280 --> 00:32:04,880 Speaker 1: you're so you know, caught up in your beliefs. It's like, 637 00:32:04,960 --> 00:32:08,520 Speaker 1: you know, I don't know Progressives, for example, you got 638 00:32:08,520 --> 00:32:10,720 Speaker 1: to pretend to really like The Grateful Dead and Fish 639 00:32:10,800 --> 00:32:16,120 Speaker 1: it's terrible. I gotta pretend I like, like, oh my god, 640 00:32:16,120 --> 00:32:19,160 Speaker 1: these sons are great. They're terrible. List't I smoke a 641 00:32:19,160 --> 00:32:21,640 Speaker 1: lot of weed. I like, I'll lisson go. It's still terrible. 642 00:32:21,640 --> 00:32:26,680 Speaker 1: It's just it's taking much longer. Or on the other 643 00:32:26,720 --> 00:32:29,640 Speaker 1: side of that is Christians. You know, if you're the 644 00:32:29,720 --> 00:32:33,280 Speaker 1: Christian identity, Christian and Christianity the whole thing, okay, with 645 00:32:33,360 --> 00:32:35,000 Speaker 1: the rest of the world knows you love Jesus, Okay, 646 00:32:35,000 --> 00:32:37,720 Speaker 1: get it awesome, that's awesome, But then you got to 647 00:32:37,760 --> 00:32:41,400 Speaker 1: pretend to like the Christian rock and it's terrible. Like 648 00:32:41,480 --> 00:32:45,760 Speaker 1: it's no, there's no green day of Christian rock, right, 649 00:32:45,800 --> 00:32:49,800 Speaker 1: It's like it's it's kind of the antithesis of it 650 00:32:49,920 --> 00:32:51,400 Speaker 1: or hip or whatever in my face, Like I gotta 651 00:32:51,440 --> 00:32:53,800 Speaker 1: pretend to like this stuff. It's still good to go, yeah, 652 00:32:53,800 --> 00:32:57,440 Speaker 1: this is not good and then go go listen to 653 00:32:57,480 --> 00:33:01,320 Speaker 1: something else. Just say, but man, people, the whole identity 654 00:33:01,320 --> 00:33:03,080 Speaker 1: thing is like wrapped up and it was just a 655 00:33:03,120 --> 00:33:05,280 Speaker 1: pain and the but to try and stream that, I think, 656 00:33:05,320 --> 00:33:08,840 Speaker 1: and you know, from what I understand, the you know, 657 00:33:08,880 --> 00:33:12,160 Speaker 1: six million eyeballs were I'm sure I'm sure you liked that. 658 00:33:12,280 --> 00:33:14,800 Speaker 1: I've seen Chris Rock, Chris Rock, seen Chris Rock too, 659 00:33:14,800 --> 00:33:17,680 Speaker 1: but Chris Kid Rock rather live a few times and 660 00:33:17,960 --> 00:33:20,160 Speaker 1: it's a great show. But like I've got bad, Buyer's 661 00:33:20,160 --> 00:33:22,080 Speaker 1: pretty good. I mean, I just wish I would understand 662 00:33:22,080 --> 00:33:23,520 Speaker 1: the music. I don't think I'm an download any of 663 00:33:23,560 --> 00:33:26,800 Speaker 1: his stuff simply because I don't understand what he's talking about. 664 00:33:27,040 --> 00:33:29,960 Speaker 1: But you know, the Latin beat and stuff like that, 665 00:33:30,000 --> 00:33:32,520 Speaker 1: the choreography, the live wedding and all that stuff, and 666 00:33:32,560 --> 00:33:34,400 Speaker 1: the fact that they got that much crap on and 667 00:33:34,440 --> 00:33:40,120 Speaker 1: off the field in twenty minutes was absolutely incredible to me. Incredible. 668 00:33:40,720 --> 00:33:42,960 Speaker 1: We'll do news and when we return, Dave the it 669 00:33:43,240 --> 00:33:46,520 Speaker 1: guy is here. So Nancy Guthrie, that case now enters 670 00:33:46,520 --> 00:33:50,040 Speaker 1: a second week. How Crypto could open the kidnapping floodgates 671 00:33:50,080 --> 00:33:51,920 Speaker 1: not just for you know, the rich and powerful, but 672 00:33:52,400 --> 00:33:55,320 Speaker 1: we could see a revival of kidnappings if they're successful 673 00:33:55,320 --> 00:33:56,880 Speaker 1: with this. Just how close are they and what we 674 00:33:56,920 --> 00:33:58,920 Speaker 1: need to know about Crypto and how all that works 675 00:33:58,920 --> 00:34:02,640 Speaker 1: with kidnapping details just ahead. Scott's Loan show, Home of 676 00:34:02,640 --> 00:34:07,800 Speaker 1: the Red, seven hundred al W Cincinnati. When you think 677 00:34:07,840 --> 00:34:10,160 Speaker 1: about the American dream, you think about Bill Cunningham. 678 00:34:10,200 --> 00:34:12,840 Speaker 5: I'm an American, and I always dream about Bill Cunningham. 679 00:34:12,920 --> 00:34:16,160 Speaker 1: That's because Willy is so dreaming. 680 00:34:16,680 --> 00:34:17,960 Speaker 6: Willy is so American. 681 00:34:18,120 --> 00:34:20,719 Speaker 1: I bet he's got a big eagle tattooed on his chest. Now, 682 00:34:20,760 --> 00:34:23,439 Speaker 1: I bet he's got a tattoo of an American muscle car. Yeah, 683 00:34:23,480 --> 00:34:25,520 Speaker 1: and his nipples are probably the tires. You can't get 684 00:34:25,520 --> 00:34:26,520 Speaker 1: any more American than that. 685 00:34:26,600 --> 00:34:31,319 Speaker 7: You can't get any more American than Willie. 686 00:34:30,680 --> 00:34:35,160 Speaker 8: Bill Cunningham today at twelve noon on seven hundred w 687 00:34:35,880 --> 00:34:45,719 Speaker 8: l I'm not sure how to tackle your taxes. Are 688 00:34:45,719 --> 00:34:49,240 Speaker 8: you sweating the small print? You may be experiencing foma, 689 00:34:49,760 --> 00:34:53,800 Speaker 8: the fear of messing up the answer. Using turbo tax 690 00:34:53,880 --> 00:34:56,640 Speaker 8: on into it Credit Karma, they help you get your 691 00:34:56,680 --> 00:34:59,200 Speaker 8: biggest refund and then we help you do more with 692 00:34:59,320 --> 00:35:03,720 Speaker 8: it personalized plan designed to help you hit your money goals. 693 00:35:04,440 --> 00:35:07,880 Speaker 8: It's time to take your taxes to the max. Start 694 00:35:07,920 --> 00:35:10,320 Speaker 8: filing today. In the Credit Karma app. 695 00:35:11,000 --> 00:35:13,560 Speaker 1: Our family dog Piper was slowing down, scratching herself and 696 00:35:13,600 --> 00:35:16,439 Speaker 1: losing interest in playtime. Here's your chance to win one 697 00:35:16,480 --> 00:35:20,840 Speaker 1: thousand dollars. Just entered this nationwide keyword on our website. Friend, 698 00:35:21,080 --> 00:35:22,959 Speaker 1: that's friend, enter it. 699 00:35:22,880 --> 00:35:24,040 Speaker 2: Now, want to be. 700 00:35:26,320 --> 00:35:29,480 Speaker 1: It's got phoning back on seven hundred w LW. Between 701 00:35:29,520 --> 00:35:32,920 Speaker 1: Super Bowl and everything else, we are now into the 702 00:35:33,000 --> 00:35:36,920 Speaker 1: second week of the Nancy Guthree kidnapping. FBI says we 703 00:35:36,960 --> 00:35:40,600 Speaker 1: have no suspects. The family says they will pay the 704 00:35:40,840 --> 00:35:44,120 Speaker 1: ransom several million dollars. So you hear that, you go, wow, 705 00:35:44,760 --> 00:35:46,600 Speaker 1: could they really get away with us? And how does 706 00:35:46,600 --> 00:35:49,520 Speaker 1: a crypto thing work? Anyway? Money it's untraceable. Is it 707 00:35:49,560 --> 00:35:52,359 Speaker 1: like one of those Swiss bank accounts that bad guys 708 00:35:52,440 --> 00:35:55,040 Speaker 1: used to back at the task. If you had a 709 00:35:55,040 --> 00:35:57,960 Speaker 1: Swiss bank account, you're up to no good? Right, same 710 00:35:58,000 --> 00:36:00,640 Speaker 1: with crypto. I'm not sure. So we see a new 711 00:36:00,640 --> 00:36:03,719 Speaker 1: wave of kidnappings result because if they get away with it, 712 00:36:04,239 --> 00:36:06,719 Speaker 1: could you imagine the floodgates opening up on That is 713 00:36:07,000 --> 00:36:10,200 Speaker 1: Dave the it guy. This guy is a former black 714 00:36:10,200 --> 00:36:12,000 Speaker 1: hat hacker, which mean he's from the bad guys that 715 00:36:12,040 --> 00:36:15,279 Speaker 1: would hack and do things that I can't speak of 716 00:36:15,360 --> 00:36:17,400 Speaker 1: right now, but now has seen the light. He's of 717 00:36:17,440 --> 00:36:19,520 Speaker 1: white hat hackers who helps he good guys beat the 718 00:36:19,560 --> 00:36:23,520 Speaker 1: bad guys, and especially when digital meets crypto and everything 719 00:36:23,520 --> 00:36:25,479 Speaker 1: else in blockchain and what it all means. Dave, welcome, 720 00:36:25,520 --> 00:36:30,480 Speaker 1: how you ben brother? Everything here is lovely? Well, let 721 00:36:30,480 --> 00:36:31,480 Speaker 1: me put you back on speaker. 722 00:36:31,560 --> 00:36:31,920 Speaker 2: There you go. 723 00:36:32,040 --> 00:36:35,120 Speaker 1: Everything here is lovely, all right, So let's jump into 724 00:36:35,160 --> 00:36:38,080 Speaker 1: this thing. It's a bizarre and gripping story. And you 725 00:36:38,160 --> 00:36:40,279 Speaker 1: hope that she is still alive. Now I would think 726 00:36:40,320 --> 00:36:42,560 Speaker 1: she is simply because the FBI is saying, look, you know, 727 00:36:42,600 --> 00:36:45,640 Speaker 1: there's a kidnapping note, there's ransom. I'm sure the family 728 00:36:45,680 --> 00:36:48,200 Speaker 1: has evidence that she's still alive, otherwise they wentn't offer 729 00:36:48,200 --> 00:36:52,200 Speaker 1: the money. But how successful in the passes of spend. 730 00:36:52,200 --> 00:36:54,279 Speaker 1: As I recall top of my head, I think was 731 00:36:54,320 --> 00:36:56,839 Speaker 1: that the Colonial pipeline ransom was like two point three 732 00:36:56,880 --> 00:37:01,280 Speaker 1: million dollars or something like that. Crypto to me is, uh, 733 00:37:01,960 --> 00:37:04,319 Speaker 1: it seems to me like we've done this before, but 734 00:37:04,560 --> 00:37:06,719 Speaker 1: somehow they've been able to get some of this money back, right. 735 00:37:08,239 --> 00:37:11,120 Speaker 4: Yeah, you know, it's really kind of a mix. You know, 736 00:37:11,120 --> 00:37:15,360 Speaker 4: it's not a big difference in a case like this, 737 00:37:15,560 --> 00:37:18,120 Speaker 4: and it is from you know, if you get ransomware 738 00:37:18,160 --> 00:37:21,560 Speaker 4: on your computer and it's time to pay with bitcoin, 739 00:37:21,719 --> 00:37:27,040 Speaker 4: you know, it's it's traceable. It's not as anonymous as 740 00:37:27,080 --> 00:37:33,560 Speaker 4: people think. You know, Bitcoin in and of itself isn't anonymous. 741 00:37:34,760 --> 00:37:37,080 Speaker 4: It's all a matter of how you set it up 742 00:37:37,160 --> 00:37:39,600 Speaker 4: and the steps that you can't. 743 00:37:39,920 --> 00:37:40,600 Speaker 2: You know, you get to. 744 00:37:40,560 --> 00:37:42,520 Speaker 4: Prethink a little bit, you know, if you really if 745 00:37:42,560 --> 00:37:45,920 Speaker 4: I put my black dad on, if I was going 746 00:37:46,000 --> 00:37:49,120 Speaker 4: to do something like this, I needed to start months 747 00:37:49,120 --> 00:37:53,040 Speaker 4: ago by creating an anonymous, you know, bitcoin address, but 748 00:37:53,600 --> 00:37:55,520 Speaker 4: I would need to make sure that I'm bouncing my 749 00:37:55,640 --> 00:37:59,320 Speaker 4: VPNs around through the tour network, which is the dark web. 750 00:38:00,080 --> 00:38:03,040 Speaker 4: Want to make sure that I'm not using anything known 751 00:38:03,400 --> 00:38:05,160 Speaker 4: that you know it has ever been tied to me in 752 00:38:05,200 --> 00:38:12,920 Speaker 4: the past. I'm not using any banking regulation. Uh country easy, 753 00:38:12,920 --> 00:38:16,680 Speaker 4: you know at the US in places where you mentioned Switzerland, 754 00:38:16,800 --> 00:38:21,160 Speaker 4: i'mly enough, But if I wanted to cash out, Switzerland 755 00:38:21,160 --> 00:38:22,920 Speaker 4: would be one of the places I would want to 756 00:38:22,960 --> 00:38:27,560 Speaker 4: cash out too, for that reason, well, for the anonymity. 757 00:38:27,680 --> 00:38:28,759 Speaker 4: So all right, so I wouldn't want to. 758 00:38:28,800 --> 00:38:30,719 Speaker 1: Yeah, let me go through the first steps here, because 759 00:38:30,760 --> 00:38:33,520 Speaker 1: you know, again we're still most I don't know most people, 760 00:38:33,560 --> 00:38:35,839 Speaker 1: but younger people certainly have a handle on crypto. Most 761 00:38:35,960 --> 00:38:38,240 Speaker 1: anybody over the age of forty, I think may struggle 762 00:38:38,280 --> 00:38:40,279 Speaker 1: with it. And if you're ever fifty, good luck with that. 763 00:38:40,360 --> 00:38:45,000 Speaker 1: But it's blockchain, it's encoded. It's so they set up 764 00:38:45,040 --> 00:38:47,440 Speaker 1: a I guess they would set up a bank account 765 00:38:47,480 --> 00:38:50,000 Speaker 1: in which the ransom money would be paid in crypto. 766 00:38:50,640 --> 00:38:52,440 Speaker 1: How does that whole transfer work? What goes on? 767 00:38:53,760 --> 00:38:57,160 Speaker 4: So it may not necessarily be a bank as typical 768 00:38:57,200 --> 00:39:00,319 Speaker 4: people consider. You know, they're bank down the street. It's 769 00:39:00,400 --> 00:39:04,360 Speaker 4: more of an exchange at crypto exchange, and you know, 770 00:39:04,360 --> 00:39:06,359 Speaker 4: you get online. There are a lot, you know, their 771 00:39:07,000 --> 00:39:11,480 Speaker 4: coinbase and Binance and a whole bunch of others. And 772 00:39:11,560 --> 00:39:13,839 Speaker 4: you have to also look at what what kind of 773 00:39:14,280 --> 00:39:18,200 Speaker 4: cryptocurrency is being asked for. You know, it's bitcoin that 774 00:39:18,440 --> 00:39:20,680 Speaker 4: we all throw around bitcoin name because it's the most 775 00:39:20,680 --> 00:39:24,160 Speaker 4: well known name. But there are other forms of cryptocurrency 776 00:39:24,640 --> 00:39:29,040 Speaker 4: that use different you have that use different block chains. 777 00:39:29,440 --> 00:39:33,800 Speaker 4: Do you have ethereum and many others. So even Trump 778 00:39:33,880 --> 00:39:36,040 Speaker 4: at a trump mean coin, right that was trading out. 779 00:39:36,200 --> 00:39:39,360 Speaker 4: So anybody can create a coin of their own flavor 780 00:39:39,520 --> 00:39:43,480 Speaker 4: and decide what the value is of that coin, and 781 00:39:43,560 --> 00:39:46,040 Speaker 4: it's up to people to buy and sell it and 782 00:39:46,120 --> 00:39:50,120 Speaker 4: keep that value flowing. Right, So that's kind of the beginning. 783 00:39:50,640 --> 00:39:55,440 Speaker 4: But which have whatever platform that you're gonna get your 784 00:39:55,520 --> 00:40:00,839 Speaker 4: bitcoin for your you know, cryptocurrency from, that's where you 785 00:40:00,880 --> 00:40:04,799 Speaker 4: can transfer that money to different wallets, you know, trying 786 00:40:04,840 --> 00:40:08,160 Speaker 4: to play chase the funds, hide the money from from law, 787 00:40:08,280 --> 00:40:12,879 Speaker 4: enforcemate that sort of thing, and ultimately consolidated all back 788 00:40:12,920 --> 00:40:14,520 Speaker 4: into a traditional bank account. 789 00:40:15,280 --> 00:40:17,880 Speaker 1: So somebody you have a couple of you know, all 790 00:40:17,880 --> 00:40:22,120 Speaker 1: these digital accounts and I requested, why wire me some money? Uh, 791 00:40:22,239 --> 00:40:26,640 Speaker 1: there are little tiny finger digital fingerprints in there. That 792 00:40:26,680 --> 00:40:28,960 Speaker 1: would be able to trace it to a person. So 793 00:40:29,040 --> 00:40:32,680 Speaker 1: it's not totally and completely anonymous. So how many layers 794 00:40:32,719 --> 00:40:34,480 Speaker 1: of laundering then has to go on here? 795 00:40:35,640 --> 00:40:38,480 Speaker 4: Uh for for you know, jest to get away with 796 00:40:38,600 --> 00:40:42,920 Speaker 4: it quite a bit, quite a bit, I say, somebody 797 00:40:42,920 --> 00:40:45,319 Speaker 4: that would put something like that together, if they just 798 00:40:45,360 --> 00:40:47,680 Speaker 4: did it off, they're tough because they pay it, you know, 799 00:40:47,719 --> 00:40:50,080 Speaker 4: at the end of something like this agut thery thing. 800 00:40:50,600 --> 00:40:53,719 Speaker 4: Then you know, you might fall enforcement might have an 801 00:40:53,719 --> 00:40:56,359 Speaker 4: easier way to trace them, you know, easier time. 802 00:40:56,440 --> 00:40:57,080 Speaker 6: I mean that in a. 803 00:40:57,040 --> 00:41:01,120 Speaker 4: Fair way, but uh, you know, because they are not 804 00:41:02,400 --> 00:41:05,440 Speaker 4: they didn't think it through right. They made a mistake somewhere. 805 00:41:06,640 --> 00:41:08,880 Speaker 4: But yeah, I could take you know, if if I 806 00:41:09,239 --> 00:41:12,520 Speaker 4: you know, said hey, uh get me five bitcoin and 807 00:41:12,600 --> 00:41:15,960 Speaker 4: you sent me five, I could split that up to 808 00:41:16,000 --> 00:41:18,520 Speaker 4: be you know, half a big point here and and 809 00:41:18,880 --> 00:41:21,200 Speaker 4: because of a big cooin there and whatever and spread 810 00:41:21,200 --> 00:41:25,200 Speaker 4: that out to tim payment. All of those would you 811 00:41:25,200 --> 00:41:28,640 Speaker 4: could see those on the blockchain, which is basically you know, 812 00:41:28,640 --> 00:41:31,319 Speaker 4: if you think of an old ticker tape, uh type 813 00:41:31,320 --> 00:41:34,239 Speaker 4: of thing, it's like a ticker tape floating by going 814 00:41:34,280 --> 00:41:38,320 Speaker 4: by on your screen. It says, you know, this amount 815 00:41:38,520 --> 00:41:41,920 Speaker 4: or one point seven big coin went from wallet A 816 00:41:42,239 --> 00:41:45,320 Speaker 4: to wallet be. That's aught it would show is about 817 00:41:45,320 --> 00:41:48,920 Speaker 4: to randomize wallet numbers and not necessarily people's names. And 818 00:41:48,960 --> 00:41:51,360 Speaker 4: then that's where the investigators have to really get busy, 819 00:41:51,440 --> 00:41:54,840 Speaker 4: because now you have to go faring where have those 820 00:41:54,880 --> 00:41:59,280 Speaker 4: wallets UH contacted and their connected to the pass? What banks? 821 00:41:59,360 --> 00:42:05,399 Speaker 4: What what? What scryptocurrency companies have they connected to? Et cetera, 822 00:42:05,440 --> 00:42:07,560 Speaker 4: et cetera. And like I said, if somebody did their 823 00:42:07,600 --> 00:42:10,919 Speaker 4: homework up front and we created all this stuff months 824 00:42:10,960 --> 00:42:13,280 Speaker 4: ago and then let them go what we call dark, 825 00:42:13,360 --> 00:42:16,839 Speaker 4: which means nobody's using them, nothing's happening with them, they 826 00:42:16,880 --> 00:42:19,200 Speaker 4: kind of fall off the radar. Then when you go 827 00:42:19,320 --> 00:42:23,640 Speaker 4: to case we use them and law enforcement tries to 828 00:42:23,680 --> 00:42:27,040 Speaker 4: trace them, then they've got no history to look at, right, 829 00:42:27,080 --> 00:42:30,320 Speaker 4: there's nothing there. It's been dark for months or years 830 00:42:30,400 --> 00:42:33,719 Speaker 4: or whatever in case y Be, you know. And and 831 00:42:33,760 --> 00:42:36,160 Speaker 4: then that way it makes them much harder to figure 832 00:42:36,160 --> 00:42:38,640 Speaker 4: out who is assigned to. And by the time they 833 00:42:38,640 --> 00:42:42,440 Speaker 4: do check it down, you had time to kind of 834 00:42:43,280 --> 00:42:45,520 Speaker 4: wash that, you know, wash it through a different place. 835 00:42:45,560 --> 00:42:47,600 Speaker 1: So there's no way to flag that ahead of time 836 00:42:47,640 --> 00:42:49,799 Speaker 1: that the counts active like you see the typical bank, 837 00:42:49,840 --> 00:42:51,640 Speaker 1: you'd have to keep an eye on it all till 838 00:42:51,640 --> 00:42:54,920 Speaker 1: you have to matter all the time, and you didn't 839 00:42:54,960 --> 00:42:55,480 Speaker 1: know what it is. 840 00:42:55,920 --> 00:42:59,680 Speaker 4: I mean, I mean a wallet address can be up 841 00:42:59,680 --> 00:43:02,799 Speaker 4: to like thirty five characters long, and it would just 842 00:43:02,840 --> 00:43:06,840 Speaker 4: be random X y, thirty seven, E five, you know, 843 00:43:06,920 --> 00:43:09,920 Speaker 4: et cetera, And you'd have to know what that address 844 00:43:10,000 --> 00:43:11,759 Speaker 4: is going to be edified, which you're just not going 845 00:43:11,800 --> 00:43:12,120 Speaker 4: to know. 846 00:43:12,719 --> 00:43:15,080 Speaker 1: Yeah, no, And it's I know, it's really hard to 847 00:43:15,120 --> 00:43:17,920 Speaker 1: describe for those of us who aren't savvy with crypto 848 00:43:18,120 --> 00:43:21,040 Speaker 1: exactly what's going on here. But you know, for those 849 00:43:21,040 --> 00:43:24,040 Speaker 1: of us don't live in that world, there are different ways, 850 00:43:24,080 --> 00:43:27,720 Speaker 1: as you said, multiple wallets, different block chaps, converted, different 851 00:43:27,719 --> 00:43:30,400 Speaker 1: forms of change. If you do that enough times, does 852 00:43:30,480 --> 00:43:34,439 Speaker 1: it become practically untraceable, unrecoverable it does? 853 00:43:34,719 --> 00:43:38,439 Speaker 4: You know? You could you could take a bigcoin and 854 00:43:39,120 --> 00:43:43,479 Speaker 4: exchange it into ethereum, exchange it into the salata, et cetera. 855 00:43:44,040 --> 00:43:46,760 Speaker 4: And when I start filling out these names of other cryptos, 856 00:43:46,880 --> 00:43:50,640 Speaker 4: I mean think about there are thousands on the global scale, 857 00:43:51,640 --> 00:43:57,080 Speaker 4: and you know, these well known cryptos thousands, and so 858 00:43:57,680 --> 00:43:59,719 Speaker 4: I could take you know, that one big coin and 859 00:44:00,200 --> 00:44:04,239 Speaker 4: break down so minutely that in a ware a few 860 00:44:04,239 --> 00:44:07,400 Speaker 4: to trace it, you had to you know, tase a point. 861 00:44:07,680 --> 00:44:11,880 Speaker 4: Here is zero zero seven five three segment of bitcoin 862 00:44:12,000 --> 00:44:16,920 Speaker 4: that get transferred into Solara, that get transferred into uh, 863 00:44:17,280 --> 00:44:18,520 Speaker 4: you know, ethereal. 864 00:44:19,000 --> 00:44:22,520 Speaker 1: And then different wallet's on top of that. It sounds 865 00:44:22,600 --> 00:44:24,800 Speaker 1: like you're literally trying to find not even a needle 866 00:44:24,800 --> 00:44:27,719 Speaker 1: in a haystack, but you know, maybe just the very 867 00:44:27,800 --> 00:44:31,400 Speaker 1: tip of the needle in the in a world of haystacks. 868 00:44:31,800 --> 00:44:35,080 Speaker 1: It sounds almost untraceable if they're doing it right. You know, 869 00:44:35,120 --> 00:44:37,640 Speaker 1: it's really early in this investigation. We also don't know 870 00:44:37,760 --> 00:44:41,239 Speaker 1: exactly what the FBI knows. We never will until maybe 871 00:44:41,320 --> 00:44:43,359 Speaker 1: later at some point in years and years and years 872 00:44:43,360 --> 00:44:47,440 Speaker 1: from now we're still around, hopefully, Nancy Guthrie is, but 873 00:44:48,200 --> 00:44:50,319 Speaker 1: does it sound does this look like like this is 874 00:44:50,360 --> 00:44:52,759 Speaker 1: a lot more organized than a snatch and grab, like 875 00:44:52,840 --> 00:44:54,440 Speaker 1: they put a lot of thought on this. Does does 876 00:44:54,480 --> 00:44:56,920 Speaker 1: it come off as you and again we don't know 877 00:44:56,920 --> 00:44:59,160 Speaker 1: anything behind the scenes here, but do you have that 878 00:44:59,200 --> 00:45:02,760 Speaker 1: suspicion that this is a really well organized operation? 879 00:45:04,880 --> 00:45:08,120 Speaker 4: You know, I I don't know, and I'll say it 880 00:45:08,160 --> 00:45:10,960 Speaker 4: for two reasons. Well, when I know that there was 881 00:45:11,320 --> 00:45:13,800 Speaker 4: some guy at his name is staves me that's already 882 00:45:13,840 --> 00:45:17,359 Speaker 4: been uh you know, got in trouble this week or 883 00:45:17,560 --> 00:45:22,640 Speaker 4: sometimes you know, last week of a fraudulent crypto claims. Right, 884 00:45:22,680 --> 00:45:27,640 Speaker 4: he's you know, and and and so obviously that idea 885 00:45:27,719 --> 00:45:31,440 Speaker 4: came out and somebody started to cash in on the idea. 886 00:45:32,120 --> 00:45:34,840 Speaker 4: But it also does to me like it took it 887 00:45:34,920 --> 00:45:38,160 Speaker 4: took a long time to get to the crypto piece 888 00:45:38,200 --> 00:45:42,600 Speaker 4: of this puzzle, you know, whereas I used my uh well, 889 00:45:42,719 --> 00:45:47,839 Speaker 4: so my experience was ransomware and not necessarily extortion via 890 00:45:48,120 --> 00:45:52,160 Speaker 4: kid happy, but you know, in ransomware, you immediately know, 891 00:45:52,880 --> 00:45:56,000 Speaker 4: hey there's a ransom for block for crypto. You know, uh, 892 00:45:56,040 --> 00:45:58,759 Speaker 4: it's right on your communience street. Hey this big coin 893 00:45:58,880 --> 00:46:02,160 Speaker 4: by this day or goes up or whatever the case is. 894 00:46:02,280 --> 00:46:06,040 Speaker 4: So you know pretty quickly, and if if that type 895 00:46:06,080 --> 00:46:10,520 Speaker 4: of extortion or that type of organization is getting into 896 00:46:10,560 --> 00:46:17,640 Speaker 4: the physical kid that being a crypto world, then you know, gosh, 897 00:46:18,040 --> 00:46:21,239 Speaker 4: they were very patient, right, you know, to plan out 898 00:46:21,239 --> 00:46:24,080 Speaker 4: that kid that being to do it and then wait 899 00:46:24,360 --> 00:46:28,280 Speaker 4: a little bit before they have throughout the whole crypto 900 00:46:28,680 --> 00:46:31,960 Speaker 4: gall and so I think, you know, it's hard to say, 901 00:46:32,080 --> 00:46:35,520 Speaker 4: I mean, gosh, it feels like it's maybe maybe it's 902 00:46:35,560 --> 00:46:39,160 Speaker 4: not an entirely new world for he's into law enforcement people. 903 00:46:39,680 --> 00:46:43,240 Speaker 4: But you know when they start bringing in their IT people, 904 00:46:43,280 --> 00:46:48,080 Speaker 4: in their their people that trace this thing, geta fe 905 00:46:48,120 --> 00:46:49,360 Speaker 4: actually do flavor. 906 00:46:49,960 --> 00:46:52,719 Speaker 1: It is Uh, it's pretty jaw dropping because you know, 907 00:46:52,760 --> 00:46:54,960 Speaker 1: in the past, as we mentioned earlier, it's Dave, the 908 00:46:55,000 --> 00:46:56,520 Speaker 1: I T guy in the show on seven hundred w 909 00:46:56,880 --> 00:47:00,200 Speaker 1: w w's our black hat white hat hacking expert on 910 00:47:00,239 --> 00:47:02,840 Speaker 1: the show and knows a lot of things about the 911 00:47:02,880 --> 00:47:07,120 Speaker 1: deep and dark Web and things unbelievable stuff that he's 912 00:47:07,160 --> 00:47:09,600 Speaker 1: seen online. And unfortunately he's working on the good guy 913 00:47:09,680 --> 00:47:12,680 Speaker 1: side of this thing, has no hand in this investigation, 914 00:47:12,800 --> 00:47:14,359 Speaker 1: but it's kind of taking us through what the FBI 915 00:47:14,480 --> 00:47:17,920 Speaker 1: is up against here. In the ransom for Nancy Guthrie, 916 00:47:17,960 --> 00:47:19,759 Speaker 1: who we presume is still live, the family came out 917 00:47:19,800 --> 00:47:21,880 Speaker 1: and said, we'll give you the six million. It's going 918 00:47:21,960 --> 00:47:25,000 Speaker 1: to be in bitcoin or wreathium or whatever the digital wallet, 919 00:47:25,040 --> 00:47:28,440 Speaker 1: whatever the crypto is, and it'll be converted and laundered 920 00:47:28,440 --> 00:47:30,359 Speaker 1: in a bunch of different ways, making it really really 921 00:47:30,400 --> 00:47:32,760 Speaker 1: hard for anyone to get traced. So you know, typically 922 00:47:32,800 --> 00:47:35,640 Speaker 1: We've all seen the heist movies where they've got Duffel 923 00:47:35,640 --> 00:47:38,440 Speaker 1: bags full of hundreds in jenas Jason Stadium being a 924 00:47:38,440 --> 00:47:42,040 Speaker 1: badass or something like that. In this case, it's all digital. 925 00:47:42,080 --> 00:47:44,080 Speaker 1: So you don't have that transportation issue. You don't have 926 00:47:44,120 --> 00:47:46,480 Speaker 1: the physical cash issue. You rob a bank, right, they 927 00:47:46,560 --> 00:47:48,600 Speaker 1: throw the bundle in that has the tracer on or 928 00:47:48,640 --> 00:47:52,200 Speaker 1: the die pack. Can you have a digital equivalent of that? 929 00:47:53,080 --> 00:47:55,280 Speaker 1: Knowing that they're going to give these people or person 930 00:47:55,360 --> 00:47:58,600 Speaker 1: bitcoin or whatever it might be, they can the fbiack, 931 00:47:58,600 --> 00:48:00,400 Speaker 1: Can the Feds actually put a little bit of a 932 00:48:00,560 --> 00:48:04,080 Speaker 1: I don't know, a digital fingerprint in that particular transaction 933 00:48:04,239 --> 00:48:05,160 Speaker 1: or is that untouchable? 934 00:48:07,320 --> 00:48:10,439 Speaker 4: It's it's not assari I have put it there. It's 935 00:48:10,520 --> 00:48:14,520 Speaker 4: more so that by default electronic items put them there. 936 00:48:14,960 --> 00:48:17,320 Speaker 4: You know, like your computer has an IDEA address, so 937 00:48:17,360 --> 00:48:20,120 Speaker 4: that's okay, but it also has a MAC address, and 938 00:48:20,160 --> 00:48:22,759 Speaker 4: that it is a fingerprint for your computer or your 939 00:48:22,760 --> 00:48:26,880 Speaker 4: phone or anything in technology that such is the Internet. 940 00:48:27,040 --> 00:48:30,879 Speaker 4: So you know, there are different fingerprints the routers that 941 00:48:31,280 --> 00:48:34,160 Speaker 4: a signal goes through, uh, leaves of drifts, So there 942 00:48:34,239 --> 00:48:38,439 Speaker 4: are you know, I mean, you know lower as you said, 943 00:48:39,000 --> 00:48:41,920 Speaker 4: tracing package that that people can hear that. You know, 944 00:48:41,960 --> 00:48:44,680 Speaker 4: law enforcement could use that, all the people can use 945 00:48:44,719 --> 00:48:49,040 Speaker 4: the kind of be a bigger picture. But again, if 946 00:48:49,040 --> 00:48:51,480 Speaker 4: somebody's planned it out well enough, you know, it would 947 00:48:51,520 --> 00:48:55,960 Speaker 4: be the same as you know, if you went and 948 00:48:56,000 --> 00:48:59,160 Speaker 4: buy yourself a house and put it under a shell 949 00:48:59,239 --> 00:49:01,880 Speaker 4: court that was by a shell corp, by a shell corporate, 950 00:49:01,920 --> 00:49:05,160 Speaker 4: et cetera. You know, somebody can ultimately figure out that 951 00:49:05,239 --> 00:49:07,800 Speaker 4: you own that house. Let's won't take them a while, 952 00:49:07,920 --> 00:49:10,920 Speaker 4: and by the time they figured it out, you may 953 00:49:10,920 --> 00:49:14,960 Speaker 4: not care, you know. So you know, different, different analogy, 954 00:49:15,040 --> 00:49:20,040 Speaker 4: but trying the same same idea as to how hard 955 00:49:20,080 --> 00:49:23,239 Speaker 4: it could be. So is it impossible? Absolutely not. You know, 956 00:49:23,280 --> 00:49:27,560 Speaker 4: they're law enforcement takes down these ransomware games, you know, 957 00:49:27,640 --> 00:49:31,440 Speaker 4: on an annual basis. So it happens, it gets crazy. 958 00:49:31,520 --> 00:49:35,640 Speaker 4: It just isn't as fast usually as most people want 959 00:49:35,719 --> 00:49:39,120 Speaker 4: it to be. But again, this kidnapper, a person, whatever 960 00:49:39,200 --> 00:49:42,839 Speaker 4: this whole deal is, you know, not not be as 961 00:49:43,080 --> 00:49:46,080 Speaker 4: tech savvy as if they are. They might be uh 962 00:49:46,200 --> 00:49:52,239 Speaker 4: scrambling or shares. Now they're going to mess it up 963 00:49:52,280 --> 00:49:53,360 Speaker 4: and give themselves away. 964 00:49:53,560 --> 00:49:57,080 Speaker 1: Yeah. Now, in the past, you know, we we've seen 965 00:49:57,120 --> 00:49:59,640 Speaker 1: a rise in these things largely as you mentioned, it's ransomware, 966 00:49:59,640 --> 00:50:02,239 Speaker 1: colonial pipeline. I just looked this up. FBI got two 967 00:50:02,280 --> 00:50:05,440 Speaker 1: point three million back from that and six million of 968 00:50:05,480 --> 00:50:09,600 Speaker 1: the fifteen paid for the Chicago crypto case. But now 969 00:50:09,760 --> 00:50:12,400 Speaker 1: now this is a high profit, high profile individual, national 970 00:50:12,400 --> 00:50:15,880 Speaker 1: attention on this whole story. If this is successful, I mean, 971 00:50:15,960 --> 00:50:17,799 Speaker 1: it's like a I don't know, maybe a modern day 972 00:50:17,880 --> 00:50:20,800 Speaker 1: version of the Lindberg baby kidnapping, right where the FBI 973 00:50:20,880 --> 00:50:23,520 Speaker 1: said enough, we're going to stop this, because back in 974 00:50:23,520 --> 00:50:26,040 Speaker 1: the twenties and thirties it was rampant with kidnappers for 975 00:50:26,120 --> 00:50:30,080 Speaker 1: the same thing until it became a federal crime. If 976 00:50:30,080 --> 00:50:32,400 Speaker 1: indeed this looks and it turns out to be successful 977 00:50:32,440 --> 00:50:34,839 Speaker 1: over a long period of time, Dave, do you think 978 00:50:34,840 --> 00:50:36,200 Speaker 1: that other people look at this and go, now it 979 00:50:36,239 --> 00:50:39,120 Speaker 1: opens the fudgates for kidnappers. 980 00:50:39,640 --> 00:50:43,359 Speaker 4: Absolutely, I mean you've already got you know, kidnapped being 981 00:50:43,400 --> 00:50:47,080 Speaker 4: a store. Shit is going on and Eastern European countries, 982 00:50:48,239 --> 00:50:50,000 Speaker 4: you know. And then just like you said, this has 983 00:50:50,040 --> 00:50:52,759 Speaker 4: been a high profile enough that you know, I watched 984 00:50:52,840 --> 00:50:56,440 Speaker 4: BBC and other international channels and this has shown up 985 00:50:57,000 --> 00:51:00,799 Speaker 4: on the international stage. And it may be that it's 986 00:51:00,840 --> 00:51:04,040 Speaker 4: already happened in Eastern Europe at a local level where 987 00:51:04,120 --> 00:51:04,840 Speaker 4: we are. 988 00:51:04,680 --> 00:51:05,960 Speaker 3: Not hearing about it. 989 00:51:06,080 --> 00:51:08,239 Speaker 4: And it could be that, you know, the FBI and 990 00:51:08,800 --> 00:51:11,720 Speaker 4: ANSA and whoever else has had to reach out across 991 00:51:11,760 --> 00:51:14,799 Speaker 4: the pond to get some experience or to get some 992 00:51:14,920 --> 00:51:18,000 Speaker 4: ideas or tips. You know, this could already be a 993 00:51:18,040 --> 00:51:20,799 Speaker 4: thing that we're just in a dark because you know, 994 00:51:20,840 --> 00:51:24,320 Speaker 4: typically America is behind Europe and just about everything. 995 00:51:24,719 --> 00:51:28,759 Speaker 1: Right techno from a technology perspective. But on that I 996 00:51:28,800 --> 00:51:30,759 Speaker 1: look at this and go okated. In nineteen thirty two, 997 00:51:30,760 --> 00:51:33,080 Speaker 1: I believe it was when the Lindberg baby disappeared as 998 00:51:33,120 --> 00:51:36,839 Speaker 1: kidnapped and Charles bertoll Hopman was the one who was 999 00:51:38,200 --> 00:51:41,800 Speaker 1: caught and summarily execute as a result of that capital crime. 1000 00:51:42,600 --> 00:51:44,919 Speaker 1: That changed federal laws. They changed right away. It became 1001 00:51:44,960 --> 00:51:46,920 Speaker 1: a the preview the FBI, and now you could go 1002 00:51:46,960 --> 00:51:49,360 Speaker 1: across state lines and the death penalty was part of 1003 00:51:49,400 --> 00:51:51,759 Speaker 1: this whole thing, and it stopped a lot of the kidnappings. 1004 00:51:51,760 --> 00:51:53,319 Speaker 1: We saw a little bit, you know, Patty Hurst back 1005 00:51:53,320 --> 00:51:56,680 Speaker 1: in the seventies with different types of movements, but now 1006 00:51:56,719 --> 00:51:58,880 Speaker 1: it looks like it's back in a crypto form. Is 1007 00:51:58,880 --> 00:52:01,279 Speaker 1: there anything agat new to change laws to do what 1008 00:52:01,320 --> 00:52:04,200 Speaker 1: they did in nineteen thirty two with Lindbergh to prevent 1009 00:52:04,280 --> 00:52:07,239 Speaker 1: more kidnappings, or are our hands tied when it comes 1010 00:52:07,280 --> 00:52:07,480 Speaker 1: to this. 1011 00:52:09,000 --> 00:52:11,239 Speaker 4: Yeah, it's a good question. Again, I only played an 1012 00:52:11,239 --> 00:52:14,000 Speaker 4: attorney on YouTube, so I have to gets here. But 1013 00:52:14,360 --> 00:52:17,880 Speaker 4: I think, you know, when it comes to like me 1014 00:52:18,080 --> 00:52:21,000 Speaker 4: being if I was ex kiddingapper and I said an 1015 00:52:21,040 --> 00:52:24,799 Speaker 4: email or some kind of note about ransomware, as soon 1016 00:52:24,840 --> 00:52:30,440 Speaker 4: as I involved the cryptocurrency world, in my esteem, I 1017 00:52:30,520 --> 00:52:33,440 Speaker 4: believe that the Feds already have some laws already wrapped 1018 00:52:33,440 --> 00:52:36,799 Speaker 4: around in place to make that a federal card. You know, 1019 00:52:36,880 --> 00:52:39,719 Speaker 4: we have that, we have that with ransomware. As soon 1020 00:52:39,719 --> 00:52:44,000 Speaker 4: as you do that, the Feds get involved, be involved 1021 00:52:44,000 --> 00:52:47,080 Speaker 4: if they want to be at least. So I think 1022 00:52:47,520 --> 00:52:50,799 Speaker 4: to some extent that that rapper is already there. But 1023 00:52:51,239 --> 00:52:54,200 Speaker 4: with day now, you know, the law, have any kids 1024 00:52:54,239 --> 00:52:56,680 Speaker 4: up the technology you know that we that we see 1025 00:52:56,719 --> 00:53:00,719 Speaker 4: every you know, every year and every everything that happens, 1026 00:53:01,160 --> 00:53:05,400 Speaker 4: It wouldn't surprised me that some new kind of tirestore 1027 00:53:05,640 --> 00:53:09,680 Speaker 4: or additional you know, get dumb or something would would 1028 00:53:09,680 --> 00:53:12,600 Speaker 4: get looked at or something like this, especially if it 1029 00:53:12,640 --> 00:53:16,360 Speaker 4: just becomes effective. I really, I hate I hate to 1030 00:53:16,400 --> 00:53:19,440 Speaker 4: say that I'm interested. Didn't see how this turned out, 1031 00:53:20,080 --> 00:53:21,879 Speaker 4: but I mean, just how this turned out. 1032 00:53:22,000 --> 00:53:24,200 Speaker 1: Yeah, well I think we are too, because it feels 1033 00:53:24,320 --> 00:53:25,879 Speaker 1: like that might be hanging in the balance here. 1034 00:53:26,239 --> 00:53:26,399 Speaker 4: Uh. 1035 00:53:26,440 --> 00:53:28,200 Speaker 1: And then, as you said, the FBI has really got 1036 00:53:28,200 --> 00:53:29,960 Speaker 1: that work cut out for them. He's Dave, the I 1037 00:53:30,040 --> 00:53:32,800 Speaker 1: T guy in the Scotsland. Appreciate you jumping on this morning, buddy. 1038 00:53:32,800 --> 00:53:34,480 Speaker 1: Always great information, all the. 1039 00:53:34,400 --> 00:53:36,799 Speaker 2: Best, Thank you, thank you. 1040 00:53:37,080 --> 00:53:39,680 Speaker 1: Take care of yourself. We'll do a news update here momentarily. 1041 00:53:39,760 --> 00:53:39,960 Speaker 2: Weather. 1042 00:53:39,960 --> 00:53:42,680 Speaker 1: It's gonna get a lot warmer real quick. It's gonna matter. 1043 00:53:42,680 --> 00:53:44,759 Speaker 1: We're gonna be walk around necked this time tomorrow. We'll 1044 00:53:44,760 --> 00:53:48,400 Speaker 1: find out just how warm slowly seven hundred ww. 1045 00:53:48,320 --> 00:53:49,560 Speaker 2: My Heart Radio. 1046 00:53:50,840 --> 00:53:53,200 Speaker 7: Guys a one its first two gold medals at these 1047 00:53:53,200 --> 00:53:56,560 Speaker 7: Winter Olympics. Sunday quad man Ilium Mallanon called the environment 1048 00:53:56,640 --> 00:53:59,800 Speaker 7: electric after your elpic secure gold in the team figure skating. 1049 00:54:00,360 --> 00:54:04,120 Speaker 1: I feel so great. This event was just so on fire. 1050 00:54:04,320 --> 00:54:07,160 Speaker 1: It was like the environment, just the atmosphere. 1051 00:54:07,280 --> 00:54:09,880 Speaker 7: The other gold came from the women's downhill courtency of 1052 00:54:09,920 --> 00:54:11,280 Speaker 7: American Breezy Johnson. 1053 00:54:11,520 --> 00:54:14,839 Speaker 1: Five metal events are scheduled for today for NBC's live 1054 00:54:14,920 --> 00:54:15,840 Speaker 1: coverage from Italy. 1055 00:54:16,040 --> 00:54:18,760 Speaker 9: SEARCHI Olympics on the free iHeartRadio app, I Heard. 1056 00:54:18,719 --> 00:54:20,120 Speaker 2: Radio and NBC Sports. 1057 00:54:20,160 --> 00:54:22,960 Speaker 1: Bring you two guys, five ranks. 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This news is for you. 1068 00:54:50,840 --> 00:54:55,839 Speaker 9: The CBC recommends you get vaccinated against newmacacle pneumonia. Even 1069 00:54:55,840 --> 00:54:58,680 Speaker 9: if you're healthy, your age puts you at risk. People 1070 00:54:58,760 --> 00:55:01,759 Speaker 9: fifty or older are over six times more likely to 1071 00:55:01,760 --> 00:55:05,520 Speaker 9: be hospitalized with new macockol pneumonia compared to adults eighteen 1072 00:55:05,520 --> 00:55:06,320 Speaker 9: to forty nine. 1073 00:55:06,680 --> 00:55:08,360 Speaker 1: Just one shot and He'll protect you. 1074 00:55:08,880 --> 00:55:14,080 Speaker 9: Learn more and schedule at faxassist dot com. That's vaxassist 1075 00:55:14,440 --> 00:55:16,759 Speaker 9: dot com sponsored Byfeizer. 1076 00:55:16,800 --> 00:55:19,440 Speaker 2: Jeff Weiler, Honda dot Com. 1077 00:55:19,480 --> 00:55:23,040 Speaker 8: Everyone needs help every now and then, and she's here 1078 00:55:23,080 --> 00:55:26,000 Speaker 8: to help us get our heads right. This is Mental 1079 00:55:26,040 --> 00:55:28,759 Speaker 8: Health Monday with mental health expert Julie Hattershire. 1080 00:55:29,560 --> 00:55:33,040 Speaker 1: Yeah, mental Health Monday. That's how we roll, especially today 1081 00:55:33,080 --> 00:55:35,759 Speaker 1: with you know you're in winter and everything else. We've 1082 00:55:35,800 --> 00:55:37,920 Speaker 1: talked a lot about that. There's another element here too, 1083 00:55:37,960 --> 00:55:40,279 Speaker 1: and it is probably one of the things if you 1084 00:55:40,360 --> 00:55:43,480 Speaker 1: think of the elements and illnesses that you don't want 1085 00:55:43,520 --> 00:55:45,200 Speaker 1: to get, not that you want to get one, but 1086 00:55:45,239 --> 00:55:47,960 Speaker 1: you don't want to get, dementia has to be pretty 1087 00:55:47,960 --> 00:55:49,719 Speaker 1: near the top of list for you, right, It is 1088 00:55:49,719 --> 00:55:53,160 Speaker 1: for me because that effects of forty two percent of 1089 00:55:53,200 --> 00:55:55,640 Speaker 1: people over the age of fifty five see some of 1090 00:55:55,640 --> 00:55:59,160 Speaker 1: the effects of dementia. So brain changes begin decades though 1091 00:55:59,160 --> 00:56:01,400 Speaker 1: before the symptoms of We know that now there's a 1092 00:56:01,440 --> 00:56:03,560 Speaker 1: new tool that could help in this, and of course 1093 00:56:03,640 --> 00:56:09,040 Speaker 1: Julie Heatershare, our licensed mental health therapist, to explain. Julie, welcome, Hey, 1094 00:56:09,080 --> 00:56:11,720 Speaker 1: how are you. I'm doing fine. I worry about things 1095 00:56:11,760 --> 00:56:14,080 Speaker 1: like you know, als and dementia. I mean, these are horrible, 1096 00:56:14,120 --> 00:56:17,279 Speaker 1: horrible illnesses that you wouldn't even wish on your worst 1097 00:56:17,360 --> 00:56:21,080 Speaker 1: enemy because and I think for dementia, for the person, 1098 00:56:21,160 --> 00:56:24,879 Speaker 1: it's probably not bad. I'm guessing it's the caregivers. It's 1099 00:56:24,920 --> 00:56:27,880 Speaker 1: your loved ones that watch this cognitive decline occur. And 1100 00:56:27,880 --> 00:56:29,279 Speaker 1: that's the worst part about it. 1101 00:56:29,320 --> 00:56:32,560 Speaker 11: I think it's a really hard part about it. And 1102 00:56:32,600 --> 00:56:35,240 Speaker 11: this is a topic that's so important to me because 1103 00:56:35,480 --> 00:56:38,200 Speaker 11: I have Alzheimer's on both sides of my family. My 1104 00:56:38,280 --> 00:56:42,440 Speaker 11: maternal grandmother at Alzheimer's, my father currently does, and then 1105 00:56:42,520 --> 00:56:45,719 Speaker 11: my sons get that double whammy of Alzheimer's from me, 1106 00:56:46,200 --> 00:56:48,640 Speaker 11: but they get a whole lot of Parkinson's disease on 1107 00:56:48,680 --> 00:56:50,880 Speaker 11: their dad's side of the family, which is another illness. 1108 00:56:50,960 --> 00:56:53,200 Speaker 12: Yeah, not wish on your worst enemy. 1109 00:56:53,400 --> 00:56:56,120 Speaker 11: So I've been really paying a lot of attention of 1110 00:56:56,239 --> 00:56:59,480 Speaker 11: late to what we can do to prevent or mitigate 1111 00:56:59,520 --> 00:57:03,080 Speaker 11: the impact of these neurological illnesses, and dementia is one 1112 00:57:03,120 --> 00:57:04,760 Speaker 11: that I've been focused on because I have been dealing 1113 00:57:04,760 --> 00:57:06,080 Speaker 11: with it with my dad excellence. 1114 00:57:06,640 --> 00:57:08,719 Speaker 1: I mean not excellent, your dad is excellent. That you are, 1115 00:57:08,800 --> 00:57:10,799 Speaker 1: you know, because I think a lot of people worry 1116 00:57:10,800 --> 00:57:13,000 Speaker 1: about it, and maybe we can assuage some fears here. 1117 00:57:13,719 --> 00:57:15,960 Speaker 11: Yeah, I think maybe we can give people some information 1118 00:57:16,160 --> 00:57:18,360 Speaker 11: that you might not hear in the news so much 1119 00:57:18,400 --> 00:57:20,120 Speaker 11: so in the news, we hear a whole lot about 1120 00:57:20,680 --> 00:57:23,520 Speaker 11: supplements for brain health, and those can be really useful 1121 00:57:23,640 --> 00:57:29,160 Speaker 11: about changing your diet the Mediterranean diet, nuts, grains, vegetables, fish, 1122 00:57:29,280 --> 00:57:30,840 Speaker 11: not a lot of meat, not a lot of deep 1123 00:57:30,880 --> 00:57:33,600 Speaker 11: fried food, Olive oil, not a lot of sugar. That 1124 00:57:34,440 --> 00:57:39,800 Speaker 11: definitely improves mental cognition. Pharmaceuticals, there are new medications out 1125 00:57:39,840 --> 00:57:42,960 Speaker 11: there that slow the impact. But something that I think 1126 00:57:43,040 --> 00:57:46,720 Speaker 11: doesn't get a whole lot of traction in the media 1127 00:57:46,840 --> 00:57:51,120 Speaker 11: are the cognitive and lifestyle changes that you can make 1128 00:57:51,480 --> 00:57:55,080 Speaker 11: that will either prevent the disease to some degree or 1129 00:57:55,080 --> 00:57:58,160 Speaker 11: at least slow the onset of the symptoms and compress 1130 00:57:58,200 --> 00:58:00,880 Speaker 11: it into a shorter time frame. You're dealing with it 1131 00:58:01,000 --> 00:58:03,440 Speaker 11: in the last few years of your life, perhaps not 1132 00:58:03,600 --> 00:58:05,360 Speaker 11: the last decade or two of your life. 1133 00:58:05,440 --> 00:58:09,440 Speaker 1: Okay, so let's start there. Then. From your experience, it's 1134 00:58:09,480 --> 00:58:11,840 Speaker 1: called cognitive reserve. I think that's the big thing I mentioned. 1135 00:58:11,880 --> 00:58:13,200 Speaker 1: You know, there's a new tool that can he is 1136 00:58:13,200 --> 00:58:14,960 Speaker 1: it really a tool? What's cognitive reserve? 1137 00:58:15,720 --> 00:58:19,040 Speaker 11: It's not so much a tool as it is a 1138 00:58:19,160 --> 00:58:23,000 Speaker 11: word to describe a bunch of different things that all 1139 00:58:23,080 --> 00:58:27,920 Speaker 11: fall into this idea that the more brain matter you 1140 00:58:28,000 --> 00:58:32,080 Speaker 11: have that you use, the more you can lose before 1141 00:58:32,120 --> 00:58:34,400 Speaker 11: you start to notice it. So think of it like 1142 00:58:34,520 --> 00:58:37,600 Speaker 11: your brain's bank account. If you have a lot of 1143 00:58:37,680 --> 00:58:41,000 Speaker 11: money in your actual bank account, you can lose five 1144 00:58:41,080 --> 00:58:43,440 Speaker 11: hundred dollars and while you might not be happy about it, 1145 00:58:43,440 --> 00:58:45,439 Speaker 11: it's not going to have a huge impact on your life. 1146 00:58:45,760 --> 00:58:47,880 Speaker 11: If you've only got one thousand dollars in your bank 1147 00:58:47,880 --> 00:58:50,240 Speaker 11: account and you lose five hundred, five hundred is going 1148 00:58:50,280 --> 00:58:52,680 Speaker 11: to have a much bigger impact on your life. So 1149 00:58:52,800 --> 00:58:58,040 Speaker 11: the more cognitive matter you have in your brain at 1150 00:58:58,080 --> 00:59:00,920 Speaker 11: the time that the symptoms begin, the more you can 1151 00:59:00,960 --> 00:59:04,720 Speaker 11: lose before you really start to notice the effects. So 1152 00:59:04,760 --> 00:59:07,920 Speaker 11: we're talking about how to bulk up your brain such 1153 00:59:08,000 --> 00:59:10,880 Speaker 11: that how to bulk up your brain's bank account such 1154 00:59:10,960 --> 00:59:14,360 Speaker 11: that the dementia doesn't have such a huge impact. 1155 00:59:14,600 --> 00:59:17,480 Speaker 1: Okay, like a muscle, right, you build it up superhuman 1156 00:59:17,520 --> 00:59:20,040 Speaker 1: strength there and you can lose a little but you'll 1157 00:59:20,080 --> 00:59:22,440 Speaker 1: still be okay. So cognitive reserve, So how do you 1158 00:59:22,480 --> 00:59:24,200 Speaker 1: build that brain up and what you're talking about, how 1159 00:59:24,200 --> 00:59:25,800 Speaker 1: do you add funds to that account? 1160 00:59:26,680 --> 00:59:29,640 Speaker 11: Well, so the first thing is this idea of life 1161 00:59:29,640 --> 00:59:34,000 Speaker 11: long learning. And for many people that's a tenant they 1162 00:59:34,040 --> 00:59:36,320 Speaker 11: live by. But for other people, they go to school, 1163 00:59:36,360 --> 00:59:38,360 Speaker 11: they go to high school, they may go to college, 1164 00:59:38,680 --> 00:59:42,520 Speaker 11: and then they sort of fall into doing the same 1165 00:59:42,640 --> 00:59:44,960 Speaker 11: thing over and over and over again in their life 1166 00:59:45,000 --> 00:59:48,280 Speaker 11: and not trying to either deep in their learning or 1167 00:59:48,360 --> 00:59:51,919 Speaker 11: learn something new. So one of the things that we've 1168 00:59:52,000 --> 00:59:54,480 Speaker 11: learned in a whole bunch of years of studying this 1169 00:59:54,800 --> 00:59:58,960 Speaker 11: is that lifelong learning continuing to challenge your brain, either 1170 00:59:59,040 --> 01:00:01,960 Speaker 11: going deeper in the field that you're already in, learning 1171 01:00:01,960 --> 01:00:04,360 Speaker 11: more and more about what you do, picking up a 1172 01:00:04,400 --> 01:00:07,760 Speaker 11: new hobby, learning a new language, learning a new skill, 1173 01:00:08,040 --> 01:00:11,400 Speaker 11: and having it be something that you can actually practice 1174 01:00:11,520 --> 01:00:16,280 Speaker 11: and put into use keep all of those brain cells functioning. 1175 01:00:16,320 --> 01:00:20,480 Speaker 11: It actually builds new brain connections, new neural connections, and 1176 01:00:20,680 --> 01:00:24,080 Speaker 11: it can build new brain cells, and so that when 1177 01:00:24,280 --> 01:00:27,600 Speaker 11: some start to die as a result of the dementia, 1178 01:00:27,640 --> 01:00:31,720 Speaker 11: you have others to take their place. So lifelong learning, 1179 01:00:32,640 --> 01:00:36,320 Speaker 11: whether it's a new skill set, whether it's a new language, 1180 01:00:36,480 --> 01:00:40,320 Speaker 11: whether it's a totally different field. I changed completely changed 1181 01:00:40,360 --> 01:00:42,840 Speaker 11: fields in my mid thirties. I know people who have 1182 01:00:42,920 --> 01:00:45,960 Speaker 11: completely changed fields in their forties and fifties and had 1183 01:00:46,040 --> 01:00:49,520 Speaker 11: to learn a whole new discipline. All of that sets 1184 01:00:49,560 --> 01:00:52,240 Speaker 11: you up to have a lot of brain power available 1185 01:00:52,280 --> 01:00:53,080 Speaker 11: as you age. 1186 01:00:53,280 --> 01:00:56,880 Speaker 1: Okay, and that makes total sense. So the idea that hey, 1187 01:00:57,120 --> 01:00:59,640 Speaker 1: and this is maybe why you see it in people 1188 01:00:59,640 --> 01:01:02,040 Speaker 1: who are I retire, I don't want to do anything 1189 01:01:02,080 --> 01:01:04,000 Speaker 1: like me. I've joked for a long time, like, I'll 1190 01:01:04,000 --> 01:01:05,880 Speaker 1: tell you when I retire, all the stuff you need 1191 01:01:05,920 --> 01:01:08,560 Speaker 1: to know about world events and all these history and 1192 01:01:08,560 --> 01:01:10,920 Speaker 1: all those things. It's like, within six months, I'm going 1193 01:01:10,960 --> 01:01:12,320 Speaker 1: to be the dumbest son of a bit you ever 1194 01:01:12,400 --> 01:01:16,000 Speaker 1: met in your life, because, simon, I'm not looking at anything, man, 1195 01:01:16,040 --> 01:01:19,040 Speaker 1: I'm not reading. And that's probably a bad strategy. 1196 01:01:20,280 --> 01:01:23,520 Speaker 11: It's probably a bad strategy unless you say I'm not 1197 01:01:23,560 --> 01:01:26,120 Speaker 11: going to do that anymore. I'm going to do something 1198 01:01:26,120 --> 01:01:29,600 Speaker 11: else instead. I'm going to really focus and try to 1199 01:01:29,680 --> 01:01:33,760 Speaker 11: dive deep abroad into some other things instead. So it's 1200 01:01:33,840 --> 01:01:36,400 Speaker 11: not not doing what you are doing, it's not doing 1201 01:01:36,440 --> 01:01:39,400 Speaker 11: anything at all. So if your retirement looks like watching 1202 01:01:39,440 --> 01:01:42,640 Speaker 11: reruns of Reds games on the TV and drinking beer, 1203 01:01:42,680 --> 01:01:45,000 Speaker 11: you're probably not setting yourself up for success. But if 1204 01:01:45,040 --> 01:01:48,760 Speaker 11: it looks like completely changing field and going into even 1205 01:01:48,840 --> 01:01:51,760 Speaker 11: more flipping houses and rehabing houses than you already do, 1206 01:01:52,160 --> 01:01:55,160 Speaker 11: or finding some other discipline or some other field that 1207 01:01:55,160 --> 01:01:58,280 Speaker 11: you really want to get involved in and learning new things. 1208 01:01:58,720 --> 01:01:59,880 Speaker 11: That makes perfect sense. 1209 01:02:00,120 --> 01:02:02,640 Speaker 1: Yeah, I think, okay, the approach should be, yeah, I'm 1210 01:02:02,640 --> 01:02:05,000 Speaker 1: going to play more golf, travel more, but also like 1211 01:02:05,080 --> 01:02:07,280 Speaker 1: maybe I'll learn to play an instrument, or I don't know, 1212 01:02:07,280 --> 01:02:10,320 Speaker 1: if I'll learn better to tell your Spanish or something 1213 01:02:10,360 --> 01:02:13,040 Speaker 1: like that. Those are things that you could volunteering. Those 1214 01:02:13,040 --> 01:02:14,120 Speaker 1: are things that engage your brain. 1215 01:02:15,240 --> 01:02:17,760 Speaker 11: Volunteering is a wonderful one. I do want to talk 1216 01:02:17,840 --> 01:02:20,440 Speaker 11: a minute about learning to play an instrument. So learning 1217 01:02:20,440 --> 01:02:22,520 Speaker 11: to play an instrument is a wonderful thing to do. 1218 01:02:22,600 --> 01:02:24,680 Speaker 11: I was a music major in undergrad, but I was 1219 01:02:24,720 --> 01:02:27,680 Speaker 11: a singer. I wasn't an instrumentalist. I'm now teaching myself 1220 01:02:27,680 --> 01:02:31,080 Speaker 11: to play piano. So, first of all, music is another language. 1221 01:02:31,200 --> 01:02:35,040 Speaker 11: So when we talk about learning languages, we think about French, Italian, German, Spanish. 1222 01:02:35,160 --> 01:02:39,000 Speaker 11: Music is another language. And when you actually play an instrument, 1223 01:02:39,080 --> 01:02:41,880 Speaker 11: your hands are dexterous and they have to do different things. 1224 01:02:41,960 --> 01:02:44,320 Speaker 11: There's no instrument where your hands do the same thing 1225 01:02:44,360 --> 01:02:48,840 Speaker 11: all the time. So that physical piece of the learning 1226 01:02:48,960 --> 01:02:52,760 Speaker 11: as well as the new language is really important and 1227 01:02:54,400 --> 01:02:56,280 Speaker 11: fires up two different parts of your brain at the 1228 01:02:56,280 --> 01:03:00,920 Speaker 11: same time. That's gold. So musical instrument or a wonderful 1229 01:03:00,920 --> 01:03:05,800 Speaker 11: way to assuage or minimize the effects of Alzheimer's. Okay, 1230 01:03:05,840 --> 01:03:09,720 Speaker 11: but yes, learning a different language. Volunteering is really important, 1231 01:03:10,080 --> 01:03:13,400 Speaker 11: being of service to others, having a purpose in life, 1232 01:03:13,800 --> 01:03:17,000 Speaker 11: doing something in your volunteer world that maybe is a 1233 01:03:17,000 --> 01:03:19,280 Speaker 11: little bit different than you did in your work world. 1234 01:03:19,600 --> 01:03:21,920 Speaker 11: If you were mostly a sitter and a talker like 1235 01:03:22,040 --> 01:03:25,800 Speaker 11: I am, maybe volunteering you do something more physical. If 1236 01:03:25,800 --> 01:03:28,240 Speaker 11: you were mostly a physical person like a builder or 1237 01:03:28,280 --> 01:03:31,320 Speaker 11: a landscaper, maybe in your volunteer life you do something 1238 01:03:31,320 --> 01:03:33,960 Speaker 11: a little more sitting and talking. So you're not just 1239 01:03:34,120 --> 01:03:37,240 Speaker 11: working one set of skills or one set of attributes 1240 01:03:37,280 --> 01:03:40,479 Speaker 11: that you have. You're branching out and strengthening others as well. 1241 01:03:40,680 --> 01:03:42,920 Speaker 1: Nice, Okay, good, all that makes sense. It's like doing 1242 01:03:42,920 --> 01:03:44,400 Speaker 1: something up. But you've got it. You've got to be 1243 01:03:44,440 --> 01:03:47,200 Speaker 1: a little curious, intellectually curious one to learn new things. 1244 01:03:47,560 --> 01:03:49,480 Speaker 1: Just sitting there and doing the same things you've always 1245 01:03:49,560 --> 01:03:51,800 Speaker 1: done is not going to be good. For your mental health, 1246 01:03:51,840 --> 01:03:53,640 Speaker 1: and we see the client when it comes to dementia 1247 01:03:53,680 --> 01:03:55,040 Speaker 1: because that is a fear for a lot of people 1248 01:03:55,080 --> 01:03:59,960 Speaker 1: as we age. You know, Alzheimer's dementia is very, very frightening. 1249 01:04:00,120 --> 01:04:03,800 Speaker 1: And are there other elements here too? You mentioned supplements, 1250 01:04:03,800 --> 01:04:05,640 Speaker 1: and I know that's maybe outside your scope a little bit. 1251 01:04:05,680 --> 01:04:08,400 Speaker 1: Here is are there things that actually help? 1252 01:04:08,520 --> 01:04:11,960 Speaker 11: Or the thing that I can say with confidence that 1253 01:04:12,080 --> 01:04:15,760 Speaker 11: actually helps is the more Mediterranean based diet. Okay, there 1254 01:04:15,800 --> 01:04:18,640 Speaker 11: is so much research behind that that even as a 1255 01:04:18,720 --> 01:04:21,400 Speaker 11: lay person, I can say with confidence that every doctor 1256 01:04:21,440 --> 01:04:24,160 Speaker 11: I know would recommend that as a brain based diet. 1257 01:04:24,440 --> 01:04:31,200 Speaker 11: And that really is vegetables and fruits, whole grains, nuts, beings, fish, 1258 01:04:31,360 --> 01:04:34,000 Speaker 11: not a lot of actual red meat, not a lot 1259 01:04:34,040 --> 01:04:37,040 Speaker 11: of fried foods, all of oil, not a lot of sugar. 1260 01:04:38,560 --> 01:04:40,800 Speaker 12: So that diet, I. 1261 01:04:40,720 --> 01:04:44,040 Speaker 11: Can say as a therapist is really great. Anything else 1262 01:04:44,080 --> 01:04:46,240 Speaker 11: would be outside my scope of practice, so I wouldn't 1263 01:04:46,280 --> 01:04:49,160 Speaker 11: be able to talk to that. But another thing that 1264 01:04:49,160 --> 01:04:51,920 Speaker 11: can really help is physical activity. And we know that 1265 01:04:51,960 --> 01:04:54,760 Speaker 11: physical activity is great for all different kinds of things 1266 01:04:54,800 --> 01:04:58,880 Speaker 11: like anxiety and depression. It's also really good for maintaining 1267 01:04:58,920 --> 01:05:03,800 Speaker 11: your cognitive else and when you do complex physical movements. 1268 01:05:03,800 --> 01:05:06,240 Speaker 11: So getting out and walking is lovely. I'm in no 1269 01:05:06,360 --> 01:05:08,880 Speaker 11: way saying that isn't lovely. But when you do complex 1270 01:05:08,920 --> 01:05:13,840 Speaker 11: movements that engage your brain and require quick reactivity, that's 1271 01:05:13,920 --> 01:05:16,880 Speaker 11: even better. So playing a sport like tennis a pick 1272 01:05:16,880 --> 01:05:19,240 Speaker 11: a ball where you have to respond to what's coming 1273 01:05:19,280 --> 01:05:23,080 Speaker 11: at you over the next or taking up dance partner dance, 1274 01:05:23,120 --> 01:05:28,120 Speaker 11: ballroom dance where you have to remember choreography, or playing 1275 01:05:28,160 --> 01:05:32,880 Speaker 11: golf even where you have to manage multiple small adjustments 1276 01:05:32,880 --> 01:05:35,280 Speaker 11: in your movement in order to get a desired result. 1277 01:05:35,800 --> 01:05:36,640 Speaker 4: All of those. 1278 01:05:36,480 --> 01:05:39,400 Speaker 11: Engage your brain. Whereas walking you can kind of shut 1279 01:05:39,400 --> 01:05:42,080 Speaker 11: your brain off you go for a long run. People 1280 01:05:42,120 --> 01:05:44,640 Speaker 11: talk about being able to shut their brain off. There's 1281 01:05:44,760 --> 01:05:47,520 Speaker 11: benefit to that. But when we're talking about the cognitive 1282 01:05:47,680 --> 01:05:51,600 Speaker 11: benefits of exercise, things that actually make your brain and 1283 01:05:51,680 --> 01:05:56,720 Speaker 11: body work together, yoga, martial arts, tai chi, things like that, 1284 01:05:57,160 --> 01:05:59,880 Speaker 11: those are really important because your brain has to say 1285 01:06:00,080 --> 01:06:01,720 Speaker 11: involved as your body is moving. 1286 01:06:01,920 --> 01:06:04,640 Speaker 1: Yeah, yeah, that makes sense. So with your well, what 1287 01:06:04,760 --> 01:06:07,560 Speaker 1: about social media TikTok for example, you see you've got 1288 01:06:07,560 --> 01:06:14,600 Speaker 1: to use your thumbs to scroll, Yeah, and you. 1289 01:06:14,680 --> 01:06:16,880 Speaker 11: Just blaze over in front of it and let it 1290 01:06:16,920 --> 01:06:20,040 Speaker 11: all wash over you like a sea of toxicity or 1291 01:06:21,320 --> 01:06:27,600 Speaker 11: redundancy either way. So social engagement yes, social media engagement 1292 01:06:27,760 --> 01:06:30,040 Speaker 11: not so much. And what we know about the social 1293 01:06:30,080 --> 01:06:34,480 Speaker 11: engagement is verbal social engagement is the best in person 1294 01:06:34,720 --> 01:06:38,120 Speaker 11: or even on the phone, because if you are engaging 1295 01:06:38,160 --> 01:06:40,640 Speaker 11: with people via text or via email they send you 1296 01:06:40,680 --> 01:06:42,160 Speaker 11: a test or they send you an email, you have 1297 01:06:42,200 --> 01:06:44,320 Speaker 11: an opportunity to think about how you want to respond, 1298 01:06:44,680 --> 01:06:48,200 Speaker 11: You have an opportunity to process through it. Sometimes that's good, 1299 01:06:48,240 --> 01:06:50,800 Speaker 11: but if we're talking about keeping your mental powers sharp, 1300 01:06:51,320 --> 01:06:53,920 Speaker 11: being able to respond quickly, being able to go back 1301 01:06:54,000 --> 01:06:57,040 Speaker 11: and forth in a conversation, being able to pivot, being 1302 01:06:57,080 --> 01:06:59,800 Speaker 11: able to support your points and to engage in that way, 1303 01:07:00,120 --> 01:07:03,200 Speaker 11: keeps your brain nimble and nimble and agile brains are 1304 01:07:03,320 --> 01:07:06,680 Speaker 11: far less likely to experience the sentence of dementia than 1305 01:07:06,760 --> 01:07:09,960 Speaker 11: brains that are less nimble and agile. So social engagement 1306 01:07:10,000 --> 01:07:13,400 Speaker 11: is important, but verbal social engagement is the best of all. 1307 01:07:13,880 --> 01:07:19,600 Speaker 1: Relative to dementia. Are things like depression chronic stress PTSD. 1308 01:07:19,720 --> 01:07:21,160 Speaker 1: Does that increase dementia risk? 1309 01:07:22,120 --> 01:07:24,560 Speaker 11: Yes, absolutely it does. And one of the things that 1310 01:07:25,200 --> 01:07:30,160 Speaker 11: was surprising to me is early hearing loss increases dementia risk. 1311 01:07:30,520 --> 01:07:33,720 Speaker 11: So if you're hearing goes in your forties or fifties, 1312 01:07:33,760 --> 01:07:36,760 Speaker 11: the likelihood that you're going to experience dementia goes up 1313 01:07:36,800 --> 01:07:40,840 Speaker 11: pretty significantly. So one of the things that joses are 1314 01:07:40,880 --> 01:07:42,360 Speaker 11: now recommending. 1315 01:07:44,120 --> 01:07:45,320 Speaker 4: Is that you get you know what I do. 1316 01:07:45,400 --> 01:07:47,400 Speaker 1: I wear a headphones for at least three hours a 1317 01:07:47,480 --> 01:07:51,840 Speaker 1: day and I'm path right now. So thanks, that's yeah. 1318 01:07:52,040 --> 01:07:54,800 Speaker 11: And I have seen you at concerts too without your plugs, 1319 01:07:54,840 --> 01:07:56,040 Speaker 11: so I know these things. 1320 01:07:56,320 --> 01:07:59,880 Speaker 1: I'm not paying to hear the sound of the ocean, 1321 01:08:00,120 --> 01:08:03,120 Speaker 1: my ears from the tenatus. I'm paying to hear the. 1322 01:08:03,160 --> 01:08:05,120 Speaker 6: Music, really, to hear the music. 1323 01:08:05,280 --> 01:08:09,720 Speaker 11: I know, I know, so early hearing loss is surprisingly 1324 01:08:09,760 --> 01:08:13,280 Speaker 11: a risk factor for dementia, as is early loss of vision. 1325 01:08:13,680 --> 01:08:15,720 Speaker 11: So with my dad, one of the things that we 1326 01:08:15,760 --> 01:08:19,840 Speaker 11: didn't realize was his vision problems, which happened well over 1327 01:08:19,880 --> 01:08:23,040 Speaker 11: a decade before he was diagnosed with Alzheimer's, were actually 1328 01:08:23,280 --> 01:08:26,000 Speaker 11: a precursor to his dementia. There's a part of your 1329 01:08:26,040 --> 01:08:32,559 Speaker 11: brain I didn't notice that turns binocular vision into monocular vision. 1330 01:08:32,640 --> 01:08:35,000 Speaker 11: So we have two eyes, we actually see two images, 1331 01:08:35,120 --> 01:08:38,080 Speaker 11: and our brain turns them into one cohesive image. That 1332 01:08:38,240 --> 01:08:41,880 Speaker 11: part of the brain often dies with Alzheimer's or actrepphies 1333 01:08:41,920 --> 01:08:44,800 Speaker 11: with Alzheimer's, So he was having double visions for a 1334 01:08:44,920 --> 01:08:47,760 Speaker 11: very long time and nobody realized that that was the 1335 01:08:47,800 --> 01:08:51,759 Speaker 11: result of the Alzheimer's atrophying that part of his brain. 1336 01:08:52,120 --> 01:08:56,040 Speaker 11: So vision changes and hearing loss are early indicators could 1337 01:08:56,040 --> 01:08:59,200 Speaker 11: be early indicators of Alzheimer's or dementia or brain loss. 1338 01:08:59,200 --> 01:09:00,519 Speaker 11: Important to get those checked out. 1339 01:09:00,600 --> 01:09:02,479 Speaker 1: I think we also think we are getting it when 1340 01:09:02,479 --> 01:09:04,479 Speaker 1: we don't too, because you know my wife, for example, 1341 01:09:04,520 --> 01:09:07,320 Speaker 1: I'd love my wife to death, but she will often 1342 01:09:07,600 --> 01:09:10,160 Speaker 1: our marriage is like and you may be in the 1343 01:09:10,400 --> 01:09:13,160 Speaker 1: similar situation too, where you've been together for a while 1344 01:09:13,320 --> 01:09:17,200 Speaker 1: and every day is like playing jeopardy because she'll be, well, 1345 01:09:17,240 --> 01:09:19,040 Speaker 1: what is that thing we ate? You cooked it? And 1346 01:09:19,439 --> 01:09:20,200 Speaker 1: what's an artich joke? 1347 01:09:20,280 --> 01:09:20,479 Speaker 12: Yeah? 1348 01:09:20,520 --> 01:09:24,560 Speaker 1: That's it? You know that girl? She was in a closet, 1349 01:09:24,880 --> 01:09:28,760 Speaker 1: and she also in the newspaper. Who is Patty Hurst? Yes, 1350 01:09:28,880 --> 01:09:31,439 Speaker 1: thank you? And it's just like a constant barrage of 1351 01:09:31,479 --> 01:09:32,880 Speaker 1: me trying to figure out I got to keep track 1352 01:09:32,920 --> 01:09:35,160 Speaker 1: of my stuff and her stuff. Does she have early 1353 01:09:35,200 --> 01:09:37,599 Speaker 1: on set dementia, Alzheimer's or is that just life? 1354 01:09:39,520 --> 01:09:43,160 Speaker 11: I think that's just life. My experience is that oftentimes 1355 01:09:43,200 --> 01:09:46,320 Speaker 11: couples rent space in each other, people in each other's 1356 01:09:46,320 --> 01:09:49,080 Speaker 11: brains for free. Like you asked her where the mustard 1357 01:09:49,120 --> 01:09:51,120 Speaker 11: is and she asks you who that person was in 1358 01:09:51,160 --> 01:09:53,599 Speaker 11: the closet. He was also in the bank robbery. Yes, 1359 01:09:54,320 --> 01:09:56,720 Speaker 11: you rent space in each other's brains for free. You 1360 01:09:56,760 --> 01:09:59,360 Speaker 11: back each other up when you forget stuff. But yesterday 1361 01:09:59,360 --> 01:10:02,679 Speaker 11: I forgot to pretty important thing just completely space them 1362 01:10:02,880 --> 01:10:05,519 Speaker 11: and I thought, oh, no, that does not bode well 1363 01:10:05,520 --> 01:10:07,840 Speaker 11: because I usually don't do that. I'm usually pretty on 1364 01:10:07,880 --> 01:10:10,680 Speaker 11: top of stuff. Two pretty important things just went right 1365 01:10:10,680 --> 01:10:11,679 Speaker 11: out of my brain yesterday. 1366 01:10:11,840 --> 01:10:13,920 Speaker 1: We all do it, so I do think we all 1367 01:10:13,960 --> 01:10:14,240 Speaker 1: do it. 1368 01:10:15,120 --> 01:10:15,800 Speaker 12: We all do it. 1369 01:10:16,080 --> 01:10:18,200 Speaker 1: But the effects of that, though, as you said, though, 1370 01:10:18,240 --> 01:10:20,400 Speaker 1: that's stress and everything out and we're trying to cramp 1371 01:10:20,400 --> 01:10:23,759 Speaker 1: so much information, ten pounds information at a five gallon bucket, 1372 01:10:23,800 --> 01:10:26,760 Speaker 1: in my case a two gallon bucket, and what in 1373 01:10:26,840 --> 01:10:31,360 Speaker 1: later in life that may cause the attributes of dimension on. 1374 01:10:31,439 --> 01:10:33,479 Speaker 2: Alzheimer's It could. 1375 01:10:34,120 --> 01:10:37,639 Speaker 11: I think the overload of information that we don't actually 1376 01:10:37,640 --> 01:10:41,200 Speaker 11: do anything within process can be problematic because it adds 1377 01:10:41,320 --> 01:10:44,280 Speaker 11: stress and stress responses to us. And we do know 1378 01:10:44,320 --> 01:10:48,920 Speaker 11: that stress and depression and anxiety can exacerbate symptoms of dementia. 1379 01:10:49,000 --> 01:10:52,280 Speaker 11: I would not say there's research to indicate it causes it, 1380 01:10:52,680 --> 01:10:57,320 Speaker 11: but people who have chronic stress, untreated or badly treated 1381 01:10:57,360 --> 01:11:01,840 Speaker 11: anxiety or depression tend to feel the dementia more than 1382 01:11:01,880 --> 01:11:05,720 Speaker 11: people who don't have those things. So stress management very important. 1383 01:11:06,080 --> 01:11:09,439 Speaker 11: If you have depression and anxiety, managing that with the 1384 01:11:09,479 --> 01:11:13,439 Speaker 11: appropriate treatment according to your doctor very important because while 1385 01:11:13,439 --> 01:11:16,720 Speaker 11: it may not hasten the dementia, it may make the 1386 01:11:16,800 --> 01:11:21,559 Speaker 11: symptoms far more impactful than they would otherwise be okay, you. 1387 01:11:21,520 --> 01:11:23,840 Speaker 1: Know, because we didn't get the mechanisms getting examined and 1388 01:11:23,920 --> 01:11:26,200 Speaker 1: checked out. This is more about prevention and noticing it 1389 01:11:26,280 --> 01:11:28,639 Speaker 1: and trying to delay that, especially if there's a genetic 1390 01:11:28,640 --> 01:11:31,759 Speaker 1: component like in your family, which is very, very scary, 1391 01:11:31,800 --> 01:11:33,320 Speaker 1: but you're even more aware of it. I think we 1392 01:11:33,360 --> 01:11:35,639 Speaker 1: all are, because dimension is one of those conditions where 1393 01:11:35,960 --> 01:11:38,800 Speaker 1: it's just it just rereaks havoc. For a family. It's 1394 01:11:38,840 --> 01:11:42,120 Speaker 1: absolutely horrible. And there's a handful of those diseases disorders 1395 01:11:42,640 --> 01:11:45,639 Speaker 1: that come to mind. And I always say he's like, listen, 1396 01:11:45,640 --> 01:11:47,720 Speaker 1: oh yeah, you know, get your knee done, your shoulder done, 1397 01:11:47,720 --> 01:11:49,320 Speaker 1: all these things. I'm like, that's fixable. 1398 01:11:49,320 --> 01:11:49,479 Speaker 4: Man. 1399 01:11:49,520 --> 01:11:52,040 Speaker 1: The stuff we're talking about is not fixable. If you're 1400 01:11:52,080 --> 01:11:54,880 Speaker 1: to have something, I'd rather have something that be you know, 1401 01:11:55,080 --> 01:11:58,439 Speaker 1: fixed medically speaking through an appliance or something like that, 1402 01:11:58,560 --> 01:12:01,000 Speaker 1: or you know, an implant as opposed to my God, 1403 01:12:01,040 --> 01:12:03,679 Speaker 1: diseases the mind, cancer, things like that. So be blessed. 1404 01:12:03,680 --> 01:12:06,000 Speaker 1: If that's not you. Julie hattersh youre a licensed mental 1405 01:12:06,000 --> 01:12:08,400 Speaker 1: health therapist. It's Mental Health Monday with Julie. You can 1406 01:12:08,400 --> 01:12:10,720 Speaker 1: get a hold of her at Julie. Hey, Julie at 1407 01:12:10,720 --> 01:12:13,040 Speaker 1: Bconnected dot care. That's hey, Julie at the letter be 1408 01:12:13,160 --> 01:12:16,280 Speaker 1: Connected dot Care. She practices out of Clifton. Thanks again 1409 01:12:16,320 --> 01:12:17,360 Speaker 1: for the time. We'll talk next week. 1410 01:12:17,439 --> 01:12:17,840 Speaker 11: Thank you. 1411 01:12:18,000 --> 01:12:19,640 Speaker 1: I don't know what it is about our state, but 1412 01:12:20,160 --> 01:12:24,680 Speaker 1: we've got some issues with THHC and CBD because you 1413 01:12:24,720 --> 01:12:27,320 Speaker 1: know Sentate Bill fifty six with Marijuia. It has to 1414 01:12:27,360 --> 01:12:29,559 Speaker 1: do with the THHC and fused beverages that people like, 1415 01:12:30,120 --> 01:12:31,519 Speaker 1: and now we're going to ban that. Coming up on 1416 01:12:31,680 --> 01:12:34,160 Speaker 1: ag I'm sorry August. How about March twentieth, and they're 1417 01:12:34,200 --> 01:12:36,560 Speaker 1: trying to get signatures for yet another referendum go on 1418 01:12:36,600 --> 01:12:39,360 Speaker 1: the ball, and it's like this thing has been torn 1419 01:12:39,360 --> 01:12:43,800 Speaker 1: apart more than Lindsey Vaughan's knee. For God's sakes, it 1420 01:12:43,840 --> 01:12:46,479 Speaker 1: doesn't really need to be this way. We've got our 1421 01:12:46,479 --> 01:12:49,439 Speaker 1: buddy on from an urban artifact. Scottie Hunter's on the 1422 01:12:49,439 --> 01:12:53,000 Speaker 1: show to talk about that initiative, that citizen led initiative, 1423 01:12:53,040 --> 01:12:55,080 Speaker 1: and what it means and why we can't get this right. 1424 01:12:55,120 --> 01:12:57,280 Speaker 1: It's really not that hard. Other states around us have 1425 01:12:57,360 --> 01:12:59,600 Speaker 1: figured this thing out. Of weekend in Ohio details on 1426 01:12:59,640 --> 01:13:04,920 Speaker 1: the way of new seven hundred W all right, solw 1427 01:13:05,000 --> 01:13:07,599 Speaker 1: me back on seven hundred WLW. It is a whip 1428 01:13:07,600 --> 01:13:10,439 Speaker 1: saw vomit worthy whip saw back and forth and fourth 1429 01:13:10,479 --> 01:13:16,559 Speaker 1: and back over CBD and THC and specifically infused drinks. UH, 1430 01:13:16,600 --> 01:13:20,240 Speaker 1: and that battle continues. Is Ohioans for Cannabis Choice received 1431 01:13:20,280 --> 01:13:23,880 Speaker 1: approval to collect signatures for a referendum to appeal Senate 1432 01:13:23,880 --> 01:13:26,760 Speaker 1: Bill fifty six and our friend, of course in UH 1433 01:13:26,960 --> 01:13:30,080 Speaker 1: in Tip City response for that is on often and 1434 01:13:30,120 --> 01:13:34,120 Speaker 1: Steve Huffman, Senator Huffman, and this would look to undo 1435 01:13:34,200 --> 01:13:38,679 Speaker 1: primarily that law and Ohio's coming band on THHC infused drinks. 1436 01:13:38,680 --> 01:13:41,320 Speaker 1: Scottie Hunters here he's the founder and co owner of 1437 01:13:41,560 --> 01:13:43,920 Speaker 1: Urban Artifact Brewing in Cincinnati. Scotty, welcome. 1438 01:13:43,960 --> 01:13:44,320 Speaker 2: Are you. 1439 01:13:46,560 --> 01:13:49,800 Speaker 1: How much I'm doing fine? I continue to follow this. 1440 01:13:49,960 --> 01:13:52,920 Speaker 1: The battle is again. You're lively. You have a family, 1441 01:13:52,960 --> 01:13:55,120 Speaker 1: of a young family. Your livelihood is tied to this 1442 01:13:55,160 --> 01:13:58,200 Speaker 1: whole thing. And it breaks my heart because you and 1443 01:13:58,280 --> 01:14:00,479 Speaker 1: others are early adopters saying, hey, you know what, we 1444 01:14:00,560 --> 01:14:04,200 Speaker 1: found a market, We found a niche that wasn't seen 1445 01:14:04,600 --> 01:14:08,519 Speaker 1: by anyone, and that is using the derivatives of CBD 1446 01:14:08,640 --> 01:14:11,080 Speaker 1: and the THC taken out of the CBD products to 1447 01:14:11,080 --> 01:14:13,200 Speaker 1: make these beverages. A lot of people like it. Literally 1448 01:14:13,200 --> 01:14:16,760 Speaker 1: millions of people across the state enjoy this. And and 1449 01:14:17,560 --> 01:14:19,280 Speaker 1: you know, with a pens, the wave of a pen, 1450 01:14:19,720 --> 01:14:23,200 Speaker 1: it's all over. You got ninety days to collect signatures 1451 01:14:23,240 --> 01:14:27,120 Speaker 1: the November third ballot and it has to do with 1452 01:14:27,240 --> 01:14:30,120 Speaker 1: undoing Senate Bill fifty six. So we'll start at the beginning. 1453 01:14:30,360 --> 01:14:32,920 Speaker 1: When this whole thing happened. How quickly did it involve? 1454 01:14:33,920 --> 01:14:35,800 Speaker 1: How quickly this thing unravel I guess is the best 1455 01:14:35,840 --> 01:14:36,559 Speaker 1: way to describe it. 1456 01:14:38,640 --> 01:14:42,720 Speaker 6: Yeah, I mean, in terms, we thought that we were 1457 01:14:42,720 --> 01:14:46,800 Speaker 6: going to have a decent regulatory bill heading into the 1458 01:14:47,080 --> 01:14:50,280 Speaker 6: towards the end of the last legislative scussion and then 1459 01:14:50,800 --> 01:14:54,639 Speaker 6: kind of that the midnight hours when things changed during 1460 01:14:54,680 --> 01:14:57,360 Speaker 6: conference committee and we got what got signed in the 1461 01:14:57,439 --> 01:15:00,840 Speaker 6: law from Governor Dwine, which is now let's be six 1462 01:15:00,920 --> 01:15:04,400 Speaker 6: and six. So it really took us back, quite honestly, 1463 01:15:04,439 --> 01:15:06,360 Speaker 6: because we thought we had all the you know, the 1464 01:15:06,439 --> 01:15:09,759 Speaker 6: key constituents, yeah, line up in order, We had everybody 1465 01:15:09,840 --> 01:15:12,640 Speaker 6: understood kind of what the industry was and how the 1466 01:15:12,680 --> 01:15:15,120 Speaker 6: industry wanted to root out the bad actors that you 1467 01:15:15,120 --> 01:15:18,160 Speaker 6: know Governor Dwined and a lot of the politicians have highlighted. 1468 01:15:18,200 --> 01:15:20,679 Speaker 6: We were full agreement with that. We want regulation. We've 1469 01:15:20,680 --> 01:15:23,519 Speaker 6: asked for regulation for years. So it took us back. 1470 01:15:23,600 --> 01:15:25,439 Speaker 6: We really thought we were on a path to get 1471 01:15:25,439 --> 01:15:28,720 Speaker 6: some solid regulation before that last minight hour. 1472 01:15:30,080 --> 01:15:32,160 Speaker 1: Yeah, and then all of a sudden, it just it completely, 1473 01:15:32,560 --> 01:15:34,559 Speaker 1: it completely fell apart. I think it's a disturbing thing. 1474 01:15:34,640 --> 01:15:38,160 Speaker 1: But give me an idea how much revenue for you guys, 1475 01:15:38,640 --> 01:15:41,000 Speaker 1: without getting too proprietary here, but how much do you 1476 01:15:41,000 --> 01:15:44,800 Speaker 1: have invested in that in that particular sector and talk 1477 01:15:44,840 --> 01:15:45,799 Speaker 1: about its growth. 1478 01:15:47,160 --> 01:15:50,360 Speaker 6: Yeah, No, it's it's a huge, huge potential piece of 1479 01:15:50,360 --> 01:15:52,920 Speaker 6: our business. I mean, you know, we're in Ohio based 1480 01:15:52,920 --> 01:15:55,200 Speaker 6: business and I don't think a lot of people know, 1481 01:15:55,280 --> 01:15:57,719 Speaker 6: but but our beer brand is the most widely distributed 1482 01:15:57,760 --> 01:16:00,759 Speaker 6: in terms of geographical territory out of any in the States, 1483 01:16:01,400 --> 01:16:03,720 Speaker 6: with about twenty states and totally we fell to but 1484 01:16:04,120 --> 01:16:06,080 Speaker 6: you know, Ohio's at home working and the same thing 1485 01:16:06,200 --> 01:16:09,880 Speaker 6: for our products to sallow and that was more than 1486 01:16:09,920 --> 01:16:11,960 Speaker 6: fifty percent of our sales for that we're you know, 1487 01:16:12,000 --> 01:16:14,519 Speaker 6: it's I can see that completely gone if we don't 1488 01:16:14,520 --> 01:16:17,360 Speaker 6: get this successful referendum. So you know, that could be 1489 01:16:17,400 --> 01:16:20,519 Speaker 6: anywhere from twenty to thirty percent using last year's numbers, 1490 01:16:20,600 --> 01:16:22,599 Speaker 6: or if we use some of the growth numbers states 1491 01:16:22,640 --> 01:16:25,640 Speaker 6: on some of the retailers we're expecting to jump on board, 1492 01:16:25,800 --> 01:16:28,960 Speaker 6: you know, it could be even higher. So there's a 1493 01:16:29,000 --> 01:16:32,559 Speaker 6: lot of you know, potential losses that we're facing with 1494 01:16:32,640 --> 01:16:35,479 Speaker 6: our business, and you know that that can mean you know, 1495 01:16:35,640 --> 01:16:41,400 Speaker 6: less investment in Ohio because look, the demand is not 1496 01:16:41,439 --> 01:16:44,040 Speaker 6: going to go away, right Like there's not there's not 1497 01:16:44,080 --> 01:16:47,080 Speaker 6: an alternative that that serves the same purpose that it's 1498 01:16:47,200 --> 01:16:49,320 Speaker 6: you know, when at least we're talking beverage specifically, and 1499 01:16:49,360 --> 01:16:52,840 Speaker 6: there's other pieces that are still banned that that are 1500 01:16:53,000 --> 01:16:55,000 Speaker 6: very much the same boat, such as full SEC and 1501 01:16:55,080 --> 01:17:00,280 Speaker 6: CDV products. There's there's no alternative. This just that's dollars 1502 01:17:00,520 --> 01:17:04,960 Speaker 6: and jobs and tax revenue gone for Ohio period. 1503 01:17:05,680 --> 01:17:08,960 Speaker 1: And that, as I recall, speaking in others, the fastest 1504 01:17:08,960 --> 01:17:12,040 Speaker 1: growing segment, like literally it's wildfire went from nothing to 1505 01:17:12,280 --> 01:17:15,120 Speaker 1: something big overnight. You mentioned twenty thirty percent, but that 1506 01:17:15,240 --> 01:17:17,960 Speaker 1: I would imagine that growth was going to continue and 1507 01:17:18,000 --> 01:17:20,679 Speaker 1: get you your rise had this thing not been knocked 1508 01:17:20,680 --> 01:17:24,160 Speaker 1: down and has this thing been killed by fifty six. 1509 01:17:25,040 --> 01:17:25,639 Speaker 2: Oh, no doubt. 1510 01:17:25,800 --> 01:17:29,599 Speaker 6: I mean even with you know a lot of chain retailers. 1511 01:17:30,240 --> 01:17:32,560 Speaker 6: Let me let me say one thing, well quick, So 1512 01:17:32,840 --> 01:17:35,960 Speaker 6: there was this notion that this category is completely unregulated. 1513 01:17:36,080 --> 01:17:39,240 Speaker 6: That's that's not the case. I don't know the state 1514 01:17:39,280 --> 01:17:43,639 Speaker 6: that doesn't have regulation on hemp cultivation or processing, right, 1515 01:17:43,680 --> 01:17:46,000 Speaker 6: So that's that's kind of the starting point. Ohio has 1516 01:17:46,040 --> 01:17:49,800 Speaker 6: those regulations as well. We hold hand processor's license with 1517 01:17:49,840 --> 01:17:53,760 Speaker 6: the state of Ohio, so our products had testing requirements 1518 01:17:53,800 --> 01:17:55,880 Speaker 6: and other quality requirements that you would expect to see 1519 01:17:55,960 --> 01:17:59,880 Speaker 6: for products for sale in the state of Ohio. That 1520 01:18:00,479 --> 01:18:03,559 Speaker 6: so that notion that is completely unregulated is kind of false. 1521 01:18:03,600 --> 01:18:06,479 Speaker 6: But anyway. Because there wasn't the retail regulation, you had 1522 01:18:06,479 --> 01:18:08,639 Speaker 6: some people kind of waiting in the wings to jump 1523 01:18:08,680 --> 01:18:13,160 Speaker 6: on board. And because of that, you know, even with 1524 01:18:13,320 --> 01:18:17,000 Speaker 6: that being said, we were seeing ten percent or more 1525 01:18:17,280 --> 01:18:21,000 Speaker 6: months somewhat growth of our brand here in Ohio up 1526 01:18:21,080 --> 01:18:26,360 Speaker 6: until the executive order was issued back in October of 1527 01:18:26,479 --> 01:18:29,080 Speaker 6: last year. That's when we started to see it get 1528 01:18:29,120 --> 01:18:31,880 Speaker 6: a little bumpier. And now we still have retailers, you know, 1529 01:18:32,240 --> 01:18:35,639 Speaker 6: committed to the category and doing what they can to support. 1530 01:18:36,360 --> 01:18:38,439 Speaker 6: But it doesn't mean that some haven't faltered. There's been. 1531 01:18:38,479 --> 01:18:41,880 Speaker 6: There's definitely been some pullback as people they're not they're 1532 01:18:41,880 --> 01:18:45,000 Speaker 6: not sure where they're where things are going to land, 1533 01:18:45,040 --> 01:18:47,679 Speaker 6: and so even if it's a small piece, so they're 1534 01:18:47,680 --> 01:18:49,600 Speaker 6: they're just in a wait and see mode. 1535 01:18:49,680 --> 01:18:52,200 Speaker 1: Well, here's the thing, it is the job of you, 1536 01:18:53,120 --> 01:18:55,360 Speaker 1: and I would include other people. I spoke Bobby Slattery 1537 01:18:55,360 --> 01:18:57,840 Speaker 1: at fifty West, Anna Bakovic and Ryan GUIs. All you 1538 01:18:57,840 --> 01:19:00,519 Speaker 1: guys are in the same boat. It's up to you 1539 01:19:00,600 --> 01:19:03,360 Speaker 1: guys to innovate and come up with something that's marketable. 1540 01:19:03,479 --> 01:19:05,439 Speaker 1: And you know, there are a lot of failed stories 1541 01:19:05,479 --> 01:19:07,439 Speaker 1: that we don't know about, and how many products and 1542 01:19:07,479 --> 01:19:10,519 Speaker 1: different things you've tried that haven't worked, but this one 1543 01:19:10,560 --> 01:19:13,000 Speaker 1: clearly hit it out of the park because of the 1544 01:19:13,080 --> 01:19:16,519 Speaker 1: attraction of the thhch E fuse beverage market. It's just 1545 01:19:16,560 --> 01:19:18,439 Speaker 1: as you mentioned, go through the stratusphere at least it 1546 01:19:18,479 --> 01:19:22,719 Speaker 1: would have anyway. And then the government comes in and says, yeah, 1547 01:19:22,960 --> 01:19:27,360 Speaker 1: you know what, that's unregulated. Well, it's your job to innovate. 1548 01:19:27,439 --> 01:19:29,920 Speaker 1: Isn't that their job to regulate without shutting everything down? 1549 01:19:31,600 --> 01:19:34,919 Speaker 6: Yeah, I would absolutely agree, especially when you have industry 1550 01:19:34,960 --> 01:19:40,160 Speaker 6: stakeholders consistently coming to legislators and saying, hey, we want regulation. 1551 01:19:40,320 --> 01:19:42,760 Speaker 6: Here's examples of other states that you're can a dooct 1552 01:19:42,840 --> 01:19:48,000 Speaker 6: regulations from those full key pieces from you know, West Virginia, Kentucky. 1553 01:19:48,360 --> 01:19:51,639 Speaker 6: We have neighboring states and not to mention another dozen 1554 01:19:51,800 --> 01:19:56,200 Speaker 6: or so that have retail distribution regulations. There's examples. It works, 1555 01:19:56,600 --> 01:19:59,880 Speaker 6: there's tax revenue, there's xi tax available to the state. 1556 01:20:00,320 --> 01:20:03,800 Speaker 6: You know, there's this is good jobs for people, for 1557 01:20:03,880 --> 01:20:07,160 Speaker 6: Ohioans that are struggling. Otherwise we're going to have black market, 1558 01:20:07,320 --> 01:20:09,479 Speaker 6: We're gonna have people growing to other states, and that's 1559 01:20:09,520 --> 01:20:12,280 Speaker 6: just money leaving Ohio. When I don't think Ohio can 1560 01:20:12,320 --> 01:20:13,280 Speaker 6: really afford that. 1561 01:20:13,280 --> 01:20:15,799 Speaker 1: That's so questioned about it. We need the revenue, clearly, 1562 01:20:15,840 --> 01:20:19,040 Speaker 1: it's something that people adults want. I get the idea 1563 01:20:19,680 --> 01:20:23,960 Speaker 1: of preventing you know, edibles and tintures and things that 1564 01:20:24,000 --> 01:20:26,439 Speaker 1: are sold over the counter and carry out stores to kids. 1565 01:20:26,479 --> 01:20:28,120 Speaker 1: You know, Mike, the wine God bless and wants to 1566 01:20:28,160 --> 01:20:30,080 Speaker 1: protect kids. And you know you have a young family, 1567 01:20:30,120 --> 01:20:34,200 Speaker 1: you know, watch your kids getting this stuff. But that's again, 1568 01:20:34,240 --> 01:20:36,400 Speaker 1: it's back to regulation. It's not about prohibition. 1569 01:20:38,200 --> 01:20:41,280 Speaker 6: Yeah, absolutely, Scott. And you know, we were selling our 1570 01:20:41,280 --> 01:20:46,200 Speaker 6: products into retailers that had alcohol licenses, that already knew 1571 01:20:46,240 --> 01:20:49,639 Speaker 6: how to age gate and ensure that adults were purchasing 1572 01:20:49,680 --> 01:20:53,200 Speaker 6: these products. So the notion that you know, these were 1573 01:20:53,240 --> 01:20:56,000 Speaker 6: just being handed to kids on the street corners is 1574 01:20:56,080 --> 01:20:59,000 Speaker 6: completely false. And it's kind of a spot in the 1575 01:20:59,000 --> 01:21:01,320 Speaker 6: face through the entire industry in the state of Ohio 1576 01:21:01,400 --> 01:21:03,920 Speaker 6: that was supporting this. In the distribution industry, which the 1577 01:21:03,960 --> 01:21:06,920 Speaker 6: state has trusted us for the craft wing industry, you 1578 01:21:06,960 --> 01:21:08,479 Speaker 6: know a little bit more than a decade or so 1579 01:21:08,720 --> 01:21:11,439 Speaker 6: is in full force. But the distribution injury for you know, 1580 01:21:11,479 --> 01:21:13,760 Speaker 6: one hundred years, right, we've shown that we can do 1581 01:21:13,800 --> 01:21:18,640 Speaker 6: this and to suggest that we can't otherwise, it's just disrespectful. 1582 01:21:18,640 --> 01:21:22,000 Speaker 1: Honestly, did you ever get a satisfactory answer from the 1583 01:21:22,040 --> 01:21:26,800 Speaker 1: governor or anyone from that line that that party in 1584 01:21:27,160 --> 01:21:32,519 Speaker 1: Columbus as to why no? 1585 01:21:32,600 --> 01:21:32,720 Speaker 12: Not? 1586 01:21:32,760 --> 01:21:35,400 Speaker 6: Really, you know, we've gotten the same kind of answers 1587 01:21:35,400 --> 01:21:40,599 Speaker 6: that you've seen in articles or on press conferences. That's 1588 01:21:40,600 --> 01:21:42,679 Speaker 6: pretty much it. I got to think that there's something 1589 01:21:42,680 --> 01:21:45,320 Speaker 6: else lying behind there. I don't know what it is, 1590 01:21:45,640 --> 01:21:48,360 Speaker 6: quite honestly, but when you have so many, you know, 1591 01:21:48,680 --> 01:21:51,960 Speaker 6: whether it be the Ohio Restaurant Hospitality Association, the Craft 1592 01:21:52,000 --> 01:21:55,400 Speaker 6: Brewers Association in the state, and many other trade groups 1593 01:21:55,400 --> 01:22:00,519 Speaker 6: supporting this category, and to see and constituents right widely 1594 01:22:00,560 --> 01:22:03,160 Speaker 6: popular across the state. To have it take it away 1595 01:22:03,160 --> 01:22:05,760 Speaker 6: when you have all that support is just crazy to me. 1596 01:22:08,600 --> 01:22:11,360 Speaker 1: In conversations in the past I've had with Governor Mike DeWine, 1597 01:22:11,360 --> 01:22:13,640 Speaker 1: and this was before marijuana was legalized. You know, he 1598 01:22:13,720 --> 01:22:15,920 Speaker 1: was dead set against he's he's hated from the jump. 1599 01:22:15,960 --> 01:22:18,160 Speaker 1: Didn't understand it, don't understand why you want to have it. Well, 1600 01:22:18,360 --> 01:22:20,800 Speaker 1: it's you know, good, destroy families and homes and you know, 1601 01:22:20,960 --> 01:22:23,439 Speaker 1: the sky is falling. Nature of the pearl clutch, so 1602 01:22:23,520 --> 01:22:25,360 Speaker 1: of course that didn't come to fruition. It's been a 1603 01:22:25,400 --> 01:22:28,759 Speaker 1: boon for the state of Ohio. Sales began in twenty 1604 01:22:28,800 --> 01:22:32,360 Speaker 1: twenty four, late twenty twenty four, and it's in excess 1605 01:22:32,360 --> 01:22:35,040 Speaker 1: of eight hundred and thirty billion, eight hundred thirty million 1606 01:22:35,080 --> 01:22:37,719 Speaker 1: dollars almost a billion dollars just in twenty twenty five. 1607 01:22:38,360 --> 01:22:40,400 Speaker 1: And obviously that number is going to be surpassed this 1608 01:22:40,520 --> 01:22:42,760 Speaker 1: year before we know it. And so clearly there's a 1609 01:22:42,800 --> 01:22:45,720 Speaker 1: market for this. This whole unregulation thing made it all 1610 01:22:45,760 --> 01:22:47,479 Speaker 1: started with that. It's like, no, you can't have it, 1611 01:22:47,520 --> 01:22:49,240 Speaker 1: can't have it, you can't have it. And then finally 1612 01:22:49,920 --> 01:22:53,480 Speaker 1: because of grassroots, and of course they will say it's outside, 1613 01:22:53,560 --> 01:22:56,000 Speaker 1: you know, foreign money and other states, and yeah, but 1614 01:22:56,240 --> 01:22:58,360 Speaker 1: you know what, I can go to Oregon. I can 1615 01:22:58,360 --> 01:23:00,760 Speaker 1: go to places like that use the products. See how 1616 01:23:00,760 --> 01:23:04,000 Speaker 1: it's dispensed. I remember coming back here years ago Scottie 1617 01:23:04,280 --> 01:23:07,120 Speaker 1: and having and my brother lives out in Oregon and 1618 01:23:07,240 --> 01:23:09,120 Speaker 1: going on, my god, you want it's like a buskin baker. 1619 01:23:09,160 --> 01:23:10,680 Speaker 1: You walk in, you got a bud tender, you pick 1620 01:23:10,720 --> 01:23:13,880 Speaker 1: your stuff, everyone's happy, you pay the taxes, it's safe, 1621 01:23:13,960 --> 01:23:15,920 Speaker 1: it's secure, the whole thing. They didn't want to hear that. 1622 01:23:16,000 --> 01:23:18,040 Speaker 1: And of course what happened was will the people took 1623 01:23:18,080 --> 01:23:20,640 Speaker 1: over and we got what we wanted, and that at 1624 01:23:20,640 --> 01:23:22,280 Speaker 1: that point they decided we got to step it at 1625 01:23:22,320 --> 01:23:25,200 Speaker 1: the eleventh hour and start regulating stuff. It's because of 1626 01:23:25,400 --> 01:23:27,519 Speaker 1: I don't know whatever it is that that there against 1627 01:23:27,560 --> 01:23:30,360 Speaker 1: when it comes to what consumers want, reasonable adults want, 1628 01:23:30,400 --> 01:23:33,240 Speaker 1: by the way, not kids adults, And they were just 1629 01:23:33,280 --> 01:23:34,960 Speaker 1: going to fight you tooth and nail. And this is 1630 01:23:35,080 --> 01:23:36,840 Speaker 1: just the latest indignation. 1631 01:23:38,880 --> 01:23:39,120 Speaker 4: Yeah. 1632 01:23:39,520 --> 01:23:42,800 Speaker 6: And another piece of SP fifty six too is there's 1633 01:23:42,920 --> 01:23:46,439 Speaker 6: reclineralization of what the voters passed in twenty twenty three 1634 01:23:46,479 --> 01:23:49,920 Speaker 6: in regards to recreational marijuana. Right, Yep, you can get 1635 01:23:49,920 --> 01:23:54,040 Speaker 6: in trouble for buying edibles from another state. Maybe you 1636 01:23:54,040 --> 01:23:56,479 Speaker 6: you know, you visit family in Oregon and you have 1637 01:23:56,600 --> 01:23:58,880 Speaker 6: a few extra gummies left in your in your bag, 1638 01:23:59,200 --> 01:24:01,400 Speaker 6: you bring them back to a while, all of a sudden, 1639 01:24:01,520 --> 01:24:03,200 Speaker 6: you can you can be in trouble for bringing that 1640 01:24:03,240 --> 01:24:06,240 Speaker 6: in the state. If this passes there, it goes into effect. 1641 01:24:06,280 --> 01:24:10,400 Speaker 6: As it's plated too. You know, it's just rolling and 1642 01:24:11,280 --> 01:24:13,840 Speaker 6: it's not only not listening to the adults, but not 1643 01:24:13,920 --> 01:24:16,720 Speaker 6: listening to the voters, and we're rolling back what the 1644 01:24:16,800 --> 01:24:19,519 Speaker 6: voters had voted on. And that's why you know, we've 1645 01:24:19,520 --> 01:24:22,879 Speaker 6: taken this initiative on this referendum to strip those aspects 1646 01:24:22,880 --> 01:24:26,040 Speaker 6: of SB fifty six, because look, it's clear this is 1647 01:24:26,080 --> 01:24:31,360 Speaker 6: what the voters want, and the industry, when you talk specifically, 1648 01:24:31,600 --> 01:24:34,840 Speaker 6: wants regulation. So let's come to the table, let's put 1649 01:24:34,920 --> 01:24:39,000 Speaker 6: something together that everybody can you know, work with, and 1650 01:24:39,320 --> 01:24:42,639 Speaker 6: let's move forward, and let's work on bigger issues than 1651 01:24:43,280 --> 01:24:45,639 Speaker 6: you know, something that's very cut and dry in my opinion. 1652 01:24:45,720 --> 01:24:48,320 Speaker 1: Yeah, and the other things in here too. And I 1653 01:24:48,320 --> 01:24:49,880 Speaker 1: don't know what this is going to change. Maybe you 1654 01:24:49,880 --> 01:24:53,160 Speaker 1: can tell me clearly it's going to in this proposal. 1655 01:24:53,200 --> 01:24:55,599 Speaker 1: By the way, it's Ohioan's for Cannabis Choice, which you're 1656 01:24:55,640 --> 01:24:59,559 Speaker 1: a part of receiving approval. Clock signatures got ninety days 1657 01:24:59,560 --> 01:25:01,920 Speaker 1: from now until to get this on the ballot for 1658 01:25:02,000 --> 01:25:05,120 Speaker 1: November third, in order to overturn fifty six. What else 1659 01:25:05,160 --> 01:25:07,920 Speaker 1: would this change besides the intoxicating drink? So I'll just 1660 01:25:08,000 --> 01:25:11,000 Speaker 1: run through maybe some of the highlights here. It banned 1661 01:25:11,000 --> 01:25:15,599 Speaker 1: smoking marijuana in most public places, prohibit possession outside original packaging, 1662 01:25:15,680 --> 01:25:19,520 Speaker 1: as you mentioned, criminalizes bringing legal marijuana in from other states, 1663 01:25:19,600 --> 01:25:22,400 Speaker 1: and requires drivers to store marijuana in the trunk. This 1664 01:25:22,520 --> 01:25:24,439 Speaker 1: law is going to take effect end of March I think, 1665 01:25:24,479 --> 01:25:27,519 Speaker 1: March twentieth, I believe, and you're gonna get this hopefully 1666 01:25:27,560 --> 01:25:29,439 Speaker 1: back on the ballot for November third. But how much 1667 01:25:29,439 --> 01:25:31,080 Speaker 1: of that would with that overturn everything? 1668 01:25:32,880 --> 01:25:36,160 Speaker 6: Yeah, so we'll click on the signatures. We have ninety 1669 01:25:36,240 --> 01:25:38,320 Speaker 6: days from when the governor signed the bill to collect 1670 01:25:38,320 --> 01:25:40,360 Speaker 6: the signals. Okay, so we have to collect the signatures 1671 01:25:40,360 --> 01:25:42,679 Speaker 6: before the effective date of the bill. So that's why, 1672 01:25:43,200 --> 01:25:45,519 Speaker 6: you know, getting the EG to certify it on the 1673 01:25:45,560 --> 01:25:47,960 Speaker 6: second attempt was huge because it gives us a little 1674 01:25:47,960 --> 01:25:51,200 Speaker 6: bit more time. That's just the wild constitutions. There's no 1675 01:25:51,360 --> 01:25:55,760 Speaker 6: changing that. But in essence, it repeals all of SB 1676 01:25:55,920 --> 01:25:59,120 Speaker 6: fifty six excess for the provisions that allowed for the 1677 01:25:59,240 --> 01:26:03,080 Speaker 6: marijuana attack to go to local municipalities. Right, we didn't 1678 01:26:03,080 --> 01:26:05,360 Speaker 6: want to mess with that, ye that those tax dollars 1679 01:26:05,360 --> 01:26:08,240 Speaker 6: should be going to those communities. That's hugely important. That 1680 01:26:08,320 --> 01:26:11,960 Speaker 6: needed to get done. So everything else gets gets removed 1681 01:26:11,960 --> 01:26:14,360 Speaker 6: and then you know, the market can continue to operate 1682 01:26:14,400 --> 01:26:17,040 Speaker 6: as it were, and hopefully you know, that will trigger 1683 01:26:17,520 --> 01:26:21,280 Speaker 6: the legislature to come to the table with a you know, 1684 01:26:22,120 --> 01:26:24,720 Speaker 6: more favorable bill to the industry to be able to 1685 01:26:24,720 --> 01:26:28,000 Speaker 6: continue to operate. Because we're talking six thousand different businesses 1686 01:26:28,160 --> 01:26:30,040 Speaker 6: just in the hemp in the city of Ohio that 1687 01:26:30,080 --> 01:26:33,160 Speaker 6: are looking to be shuttered if this bill goes into effect. 1688 01:26:33,200 --> 01:26:36,680 Speaker 6: And you know, I know many businesses associated given where 1689 01:26:36,720 --> 01:26:38,800 Speaker 6: we're at with this, there's people that have already made 1690 01:26:38,960 --> 01:26:41,880 Speaker 6: significant layoffs, right. You know, now we have more and 1691 01:26:41,920 --> 01:26:45,000 Speaker 6: more people on unemployment because of the signature of this 1692 01:26:45,120 --> 01:26:49,240 Speaker 6: bill when realistically it didn't need to ever be signed. 1693 01:26:50,680 --> 01:26:53,200 Speaker 1: Yeah, and it just seems so punitive too, you know, 1694 01:26:53,280 --> 01:26:57,680 Speaker 1: requiring drivers to store marijuana in the trunk in criminalizing 1695 01:26:58,120 --> 01:26:59,720 Speaker 1: bringing from other states. I mean, how the hell would 1696 01:26:59,720 --> 01:27:02,120 Speaker 1: you throw my receipt out when I leave Michigan, for example, 1697 01:27:02,120 --> 01:27:04,160 Speaker 1: I was like, okay, well approve it proved I has 1698 01:27:04,240 --> 01:27:06,640 Speaker 1: bought it there. You can't do that, uh, storing it 1699 01:27:06,640 --> 01:27:08,400 Speaker 1: into the trunk. I mean I could carry you. I 1700 01:27:08,439 --> 01:27:10,799 Speaker 1: can have a bottle of wine that's you know, bagged 1701 01:27:10,880 --> 01:27:13,439 Speaker 1: or if it's open, or a six pack and a 1702 01:27:13,520 --> 01:27:16,120 Speaker 1: gun in the front seat of my car, no problem, 1703 01:27:16,120 --> 01:27:18,240 Speaker 1: But damn I got marijuana, I better put it in 1704 01:27:18,240 --> 01:27:21,040 Speaker 1: the trunk locked up. It doesn't make any sense. 1705 01:27:22,200 --> 01:27:25,080 Speaker 6: Yeah, And then there's there's a paraphernalia claus in there 1706 01:27:25,080 --> 01:27:27,960 Speaker 6: where if you don't buy pairing a paraphernalia that's approved 1707 01:27:27,960 --> 01:27:31,240 Speaker 6: by the state and consume marijuana with that, you can 1708 01:27:31,280 --> 01:27:33,760 Speaker 6: also get in trouble. And it's like, who's to say, 1709 01:27:33,960 --> 01:27:36,920 Speaker 6: how you like, if I buy a beer, you have 1710 01:27:36,960 --> 01:27:38,400 Speaker 6: to tell me what blast I can drink it? 1711 01:27:38,520 --> 01:27:41,120 Speaker 1: Right, right right? If you're a pipe smoker, the pipe, 1712 01:27:41,240 --> 01:27:43,360 Speaker 1: the mere sham pipe has to be approved if you're 1713 01:27:43,360 --> 01:27:44,200 Speaker 1: smoking tobacco. 1714 01:27:45,320 --> 01:27:48,599 Speaker 6: Yeah, like that that's beeing ridiculous. And it just opens 1715 01:27:48,640 --> 01:27:53,960 Speaker 6: things up to target individuals in a way that I mean, 1716 01:27:54,000 --> 01:27:56,920 Speaker 6: I can't believe it is constitutional, but they're they're riding 1717 01:27:56,960 --> 01:28:03,120 Speaker 6: the laws there that gives so much option to target it. 1718 01:28:03,280 --> 01:28:05,000 Speaker 6: Just it shouldn't sit well with anyone. 1719 01:28:05,120 --> 01:28:06,400 Speaker 2: He really doesn't in the state. 1720 01:28:06,479 --> 01:28:11,160 Speaker 6: While regardless of how you feel about cannabis in general, 1721 01:28:11,200 --> 01:28:15,479 Speaker 6: like just some of those basic individual liberties that could 1722 01:28:15,520 --> 01:28:17,479 Speaker 6: be harmed, you shouldn't sit well. 1723 01:28:17,560 --> 01:28:18,920 Speaker 1: Right, it seems easy to keep it out of them. 1724 01:28:19,040 --> 01:28:20,640 Speaker 1: Maybe not easy, but it seems easier to keep it 1725 01:28:20,640 --> 01:28:23,360 Speaker 1: out of the hands of kids because you have strong enforcement. 1726 01:28:23,400 --> 01:28:26,080 Speaker 1: You know. Same with alcohol. I mentioned you could have 1727 01:28:26,080 --> 01:28:27,800 Speaker 1: a bottle of wine or some beer or liquor for 1728 01:28:27,840 --> 01:28:30,200 Speaker 1: that matter, in your front seat. As long as it's sealed, 1729 01:28:30,240 --> 01:28:32,479 Speaker 1: you're good. I don't understand why you can't do that. 1730 01:28:33,280 --> 01:28:35,800 Speaker 1: Why you have to have marijuana, you know, thirty feet 1731 01:28:35,800 --> 01:28:37,640 Speaker 1: away from it. Is it like a bag, you know, 1732 01:28:37,680 --> 01:28:39,439 Speaker 1: the fries at the bottom of the bag that you're 1733 01:28:39,479 --> 01:28:41,280 Speaker 1: you know, you're so tempted you're going to fire up 1734 01:28:41,280 --> 01:28:45,000 Speaker 1: as opposed to crushing some some Mickey's fries. I don't know. 1735 01:28:45,040 --> 01:28:47,840 Speaker 1: I have used weed for years and years and years, 1736 01:28:47,880 --> 01:28:49,960 Speaker 1: and I've never had that urge to crack it open 1737 01:28:49,960 --> 01:28:51,760 Speaker 1: while I'm operating a motor vehicle. I want to wait 1738 01:28:51,840 --> 01:28:53,840 Speaker 1: till I get to the friendly confines of where it 1739 01:28:53,840 --> 01:28:56,880 Speaker 1: are going and be responsible about it, as ninety nine 1740 01:28:56,920 --> 01:29:00,840 Speaker 1: point nine percent of adults do. But again, let's come 1741 01:29:00,920 --> 01:29:02,960 Speaker 1: up with some sort of crisis here and just have 1742 01:29:03,080 --> 01:29:06,840 Speaker 1: more big government, in this case, big government Republicans getting 1743 01:29:06,840 --> 01:29:09,240 Speaker 1: involved in your lives. Your job is to regulate and 1744 01:29:09,240 --> 01:29:11,519 Speaker 1: be the official, just stay in your lane. But they 1745 01:29:11,560 --> 01:29:13,400 Speaker 1: won't do that. And does it make you think like 1746 01:29:13,439 --> 01:29:15,800 Speaker 1: because we've seen this repeated over and over and over. 1747 01:29:15,840 --> 01:29:19,280 Speaker 1: Scott is that won't at the last minute, you get 1748 01:29:19,280 --> 01:29:21,200 Speaker 1: your signatures. It looks like to be on the belt 1749 01:29:21,200 --> 01:29:23,040 Speaker 1: in November. They'll see the polling numbers. They'll see all 1750 01:29:23,120 --> 01:29:25,759 Speaker 1: highlands are pissed off that they're gonna they're gonna overturn 1751 01:29:25,840 --> 01:29:28,519 Speaker 1: fifty six. Won't they legislature just swooping at the last 1752 01:29:28,520 --> 01:29:30,200 Speaker 1: minute They always do and come up with, you know, 1753 01:29:30,400 --> 01:29:33,120 Speaker 1: more hair brained ideas to solve a problem that doesn't exist. 1754 01:29:34,880 --> 01:29:37,439 Speaker 6: They might try, but you know then they're going to 1755 01:29:37,520 --> 01:29:39,240 Speaker 6: be at risk if they don't come up with some 1756 01:29:39,320 --> 01:29:43,320 Speaker 6: typal regulation for their seats, right because people have clearly 1757 01:29:43,360 --> 01:29:46,200 Speaker 6: said this is what we want. And you know, there's 1758 01:29:46,320 --> 01:29:49,280 Speaker 6: more background into how just got pushed through at the 1759 01:29:49,320 --> 01:29:52,760 Speaker 6: time that it did. You know, the federal language that 1760 01:29:52,800 --> 01:29:56,320 Speaker 6: got planned into the funding bill there in the fall 1761 01:29:56,520 --> 01:29:59,960 Speaker 6: is part of this story. And I will say, you know, 1762 01:30:00,120 --> 01:30:03,720 Speaker 6: everyone in the in the industry expects that we will 1763 01:30:03,720 --> 01:30:07,040 Speaker 6: get something done in the near future, whether it is 1764 01:30:07,080 --> 01:30:10,439 Speaker 6: an extension to get proper regular regulation in place or 1765 01:30:10,560 --> 01:30:14,559 Speaker 6: regulatory to build through. Especially with President Trump's executive order 1766 01:30:15,040 --> 01:30:18,280 Speaker 6: on cannabis. You know, it was rescheduling marijuana. But it 1767 01:30:18,320 --> 01:30:22,479 Speaker 6: was also physifically calling out that language that Congress had 1768 01:30:22,520 --> 01:30:26,000 Speaker 6: passed in terms of have products and a full spectrum TVD. 1769 01:30:26,160 --> 01:30:29,080 Speaker 6: So you know the President's got his eye on this. 1770 01:30:29,080 --> 01:30:31,960 Speaker 6: This will get corrected federally. I truly believe that. And 1771 01:30:32,040 --> 01:30:35,200 Speaker 6: then at this point, you know, Ohio needs to fall suit, 1772 01:30:35,240 --> 01:30:38,120 Speaker 6: and there's really they're not able to use that as 1773 01:30:38,200 --> 01:30:40,360 Speaker 6: a talking point for why they put in some overly 1774 01:30:40,400 --> 01:30:43,760 Speaker 6: restrictive law that flies in the face of the rest 1775 01:30:43,760 --> 01:30:46,479 Speaker 6: of the country. Yeah, like we're behind, right if we 1776 01:30:46,560 --> 01:30:48,439 Speaker 6: if this goes into effect, we are behind. 1777 01:30:48,560 --> 01:30:50,439 Speaker 1: Yeah, you can blame the fans and go ahead. The 1778 01:30:50,479 --> 01:30:52,320 Speaker 1: fans are going to but the feder at least listening, 1779 01:30:52,320 --> 01:30:56,000 Speaker 1: Ohio does our legislatives just want to listen. Anyway, we're 1780 01:30:56,000 --> 01:30:58,599 Speaker 1: on the clock here for this thing takes effect March twentieth. 1781 01:30:58,600 --> 01:31:00,320 Speaker 1: Got to have the signatures by then. It's Scott a 1782 01:31:00,400 --> 01:31:03,320 Speaker 1: Hunter at Urban Artifacts, And if you're in that neighbor 1783 01:31:03,400 --> 01:31:04,920 Speaker 1: to want to sign the position, I sure you have him. 1784 01:31:04,960 --> 01:31:07,160 Speaker 1: I know that they am at fifty West and Ryan 1785 01:31:07,160 --> 01:31:09,960 Speaker 1: Guyson pretty much everywhere else. I put my name on 1786 01:31:10,040 --> 01:31:12,479 Speaker 1: there too, because I think it's outrageous Scotty Well chat 1787 01:31:12,520 --> 01:31:14,280 Speaker 1: again in the future, brother, Thanks again for jumping on 1788 01:31:14,320 --> 01:31:14,559 Speaker 1: the show. 1789 01:31:14,600 --> 01:31:17,240 Speaker 6: Good luck with us, Yes, thanks Scott, thankes care. 1790 01:31:17,320 --> 01:31:18,479 Speaker 1: Yeah, y'a all the best. We got to get a 1791 01:31:18,520 --> 01:31:20,400 Speaker 1: news update in. We are running late as always, because 1792 01:31:20,400 --> 01:31:22,120 Speaker 1: that's what we do here. We run late. We'll talk 1793 01:31:22,160 --> 01:31:24,719 Speaker 1: a little Super Bowl stuff coming up next on the show. 1794 01:31:24,840 --> 01:31:27,920 Speaker 1: News first though, seven hundred ww all right, one more 1795 01:31:27,920 --> 01:31:30,799 Speaker 1: time this season because the season is over. James Rapine 1796 01:31:30,880 --> 01:31:34,040 Speaker 1: jumps in from Bengals Talk dot com Lockdown Bengals Super 1797 01:31:34,080 --> 01:31:37,439 Speaker 1: Bowl sixty goes down and the game was just the 1798 01:31:38,080 --> 01:31:43,080 Speaker 1: just the twenty nine thirteen year final with Seattle absolutely 1799 01:31:43,200 --> 01:31:47,040 Speaker 1: curb stop in the Patriots defensively speaking, second franchise win 1800 01:31:47,200 --> 01:31:50,080 Speaker 1: for them. Sam Darnold, by the way, and his fifth 1801 01:31:50,120 --> 01:31:52,919 Speaker 1: team he started as a New York Jet, he finishes 1802 01:31:52,960 --> 01:31:56,599 Speaker 1: a Super Bowl champion, and on that as a James 1803 01:31:56,600 --> 01:32:00,439 Speaker 1: welcome back. How you been brother, that'd be great. I'm 1804 01:32:00,439 --> 01:32:02,360 Speaker 1: doing fine better than Drake May this morning. 1805 01:32:04,160 --> 01:32:04,679 Speaker 2: That's right. 1806 01:32:04,840 --> 01:32:07,839 Speaker 1: Yeah, a lot of people are doing better than Drake May. Yeah, 1807 01:32:07,880 --> 01:32:10,880 Speaker 1: he got just absolutely for him. He's getting a Lindsay 1808 01:32:11,000 --> 01:32:11,679 Speaker 1: Vaughn treatment. 1809 01:32:14,439 --> 01:32:14,920 Speaker 2: That's right. 1810 01:32:15,040 --> 01:32:18,479 Speaker 12: Yeah, we knew that the Seahawks were going to be 1811 01:32:18,520 --> 01:32:22,120 Speaker 12: able to get pressure on him, and that was a 1812 01:32:22,160 --> 01:32:24,280 Speaker 12: big keem going into this one was all right, well, 1813 01:32:24,360 --> 01:32:27,840 Speaker 12: how does Drake May, who struggled throughout the playoffs, how 1814 01:32:27,880 --> 01:32:30,839 Speaker 12: does he respond? How does that that Patriots offense respond? 1815 01:32:30,880 --> 01:32:32,360 Speaker 2: And well, they didn't show up. 1816 01:32:32,479 --> 01:32:34,920 Speaker 12: So I don't even know if you should compare to 1817 01:32:34,960 --> 01:32:36,320 Speaker 12: Lindsay Vaughn because she showed up. 1818 01:32:36,400 --> 01:32:36,680 Speaker 4: She does. 1819 01:32:37,160 --> 01:32:39,320 Speaker 1: Hey, I respect that, but I do want, you know, 1820 01:32:39,400 --> 01:32:41,439 Speaker 1: not to get in this Olympic ski or anything like that. 1821 01:32:41,520 --> 01:32:44,120 Speaker 1: But like I wonder who kind of missed that cut 1822 01:32:44,160 --> 01:32:45,800 Speaker 1: because she got in. I was she the best of 1823 01:32:45,840 --> 01:32:48,240 Speaker 1: ailbers because it's Lindsay von and your goat and you're 1824 01:32:48,280 --> 01:32:50,679 Speaker 1: forty one and this is your last hurrah. We think 1825 01:32:51,760 --> 01:32:53,400 Speaker 1: if somebody got bumped in the team, but you know, 1826 01:32:53,479 --> 01:32:57,160 Speaker 1: thirteen seconds in she splatters and the minute it happened, well, 1827 01:32:57,160 --> 01:32:59,680 Speaker 1: watching them, oh man, that's and she turns out it's 1828 01:32:59,680 --> 01:33:02,560 Speaker 1: a broke leg. But tell you what, the resiliency and 1829 01:33:02,880 --> 01:33:05,120 Speaker 1: commitment that Lindsay Vaughn has, I don't think I've ever 1830 01:33:05,120 --> 01:33:08,600 Speaker 1: seen anything that kind of commitment in sports. She is 1831 01:33:08,640 --> 01:33:11,120 Speaker 1: something else, something to behold for sure when it comes 1832 01:33:11,120 --> 01:33:14,640 Speaker 1: to football, though Drake May is no Lindsay Vaughn. Three turnovers, 1833 01:33:14,680 --> 01:33:17,400 Speaker 1: two I and T is a fumble, sacks six times, 1834 01:33:17,720 --> 01:33:21,080 Speaker 1: they just teed off of them. Was this about Seattle 1835 01:33:21,080 --> 01:33:23,400 Speaker 1: scheme under Mike McDonald or just the fact that New 1836 01:33:23,439 --> 01:33:25,559 Speaker 1: England's front line couldn't do anything? 1837 01:33:26,960 --> 01:33:29,880 Speaker 12: Yeah, I think it's both. I think Mike McDonald is 1838 01:33:30,040 --> 01:33:31,840 Speaker 12: a hut of a coach. And if you think back 1839 01:33:32,880 --> 01:33:36,320 Speaker 12: to some of his Ravens defenses and what they did 1840 01:33:36,840 --> 01:33:39,799 Speaker 12: to Joe Burrow and the Bengals, the Hubbard yard dash, 1841 01:33:39,920 --> 01:33:42,559 Speaker 12: you know, the fumble in the jungle. The Ravens had 1842 01:33:42,600 --> 01:33:45,280 Speaker 12: their backup quarterback in that game and it was tied 1843 01:33:45,320 --> 01:33:46,960 Speaker 12: and the Ravens were going in to take the lead, 1844 01:33:47,720 --> 01:33:51,519 Speaker 12: and that Bengals offense could not get going in that game, 1845 01:33:51,560 --> 01:33:54,599 Speaker 12: and there were multiple games like that, and McDonald leaving 1846 01:33:54,640 --> 01:33:58,439 Speaker 12: Baltimore going to Seattle's honestly the huge win for the 1847 01:33:58,479 --> 01:34:00,559 Speaker 12: Bengals because I think he's one of the best defensive 1848 01:34:00,560 --> 01:34:03,479 Speaker 12: lines in football. And it obviously helps to have the 1849 01:34:03,520 --> 01:34:06,040 Speaker 12: talent that they have in the trenches and the versatility 1850 01:34:06,040 --> 01:34:08,200 Speaker 12: that they have in the secondary, and they have some 1851 01:34:08,320 --> 01:34:13,200 Speaker 12: versatile pieces. At the same time, McDonald is a heck 1852 01:34:13,280 --> 01:34:16,000 Speaker 12: of a coach, and it was a real challenge for 1853 01:34:16,040 --> 01:34:18,400 Speaker 12: any offense, but certainly an offense like New England that 1854 01:34:18,439 --> 01:34:21,519 Speaker 12: you're right, I struggle to protect doesn't have a true 1855 01:34:21,640 --> 01:34:25,200 Speaker 12: number one wide receiver option. I don't think Stefon Diggs 1856 01:34:25,200 --> 01:34:27,360 Speaker 12: is what he used to be. And so you look 1857 01:34:27,400 --> 01:34:29,000 Speaker 12: at it and it's like, all right, well who stands 1858 01:34:29,000 --> 01:34:32,280 Speaker 12: out and there's just there's a lot of number threes 1859 01:34:32,280 --> 01:34:35,479 Speaker 12: and number four's weapons wise on their offense, not many 1860 01:34:35,520 --> 01:34:38,720 Speaker 12: ones and twos, and so you mix that together and 1861 01:34:39,439 --> 01:34:42,360 Speaker 12: Drake May wasn't enough to overcome it. 1862 01:34:42,400 --> 01:34:43,439 Speaker 2: Because I sat going into. 1863 01:34:43,320 --> 01:34:45,120 Speaker 12: It, I was like, I was like, the Patriots have 1864 01:34:45,160 --> 01:34:47,720 Speaker 12: the better quarterback, the Steelers have the better roster, and 1865 01:34:47,760 --> 01:34:48,680 Speaker 12: the better roster one. 1866 01:34:48,880 --> 01:34:51,840 Speaker 1: Yeah yeah, And you know, okay, Steph Digg's great, but 1867 01:34:51,920 --> 01:34:56,200 Speaker 1: he's he's an old dude, and he was largely absent yesterday, 1868 01:34:56,400 --> 01:34:58,240 Speaker 1: and you know, in fact the matters. You just kept 1869 01:34:58,320 --> 01:35:00,000 Speaker 1: having to punt the ball here too. And I thought 1870 01:35:00,080 --> 01:35:03,120 Speaker 1: that blitz on the game sealing interception really caught them 1871 01:35:03,120 --> 01:35:04,400 Speaker 1: by surprise and sealed the deal. 1872 01:35:06,320 --> 01:35:08,799 Speaker 2: Yeah. Yeah, I think. 1873 01:35:10,600 --> 01:35:16,360 Speaker 12: It's when you see an offense like this struggle and 1874 01:35:16,560 --> 01:35:18,439 Speaker 12: not be able to get into a rhythm early, but 1875 01:35:18,720 --> 01:35:20,800 Speaker 12: those first fifteen like if you're going to catch the 1876 01:35:20,800 --> 01:35:24,559 Speaker 12: out off guard usually maybe not necessarily historically in the 1877 01:35:24,600 --> 01:35:26,519 Speaker 12: Super Bowl, but usually it would be in your first 1878 01:35:26,520 --> 01:35:29,840 Speaker 12: fifteen scripted plays. And then they adjusted and then it works, 1879 01:35:30,000 --> 01:35:33,919 Speaker 12: and it was just from the jump they couldn't do anything. 1880 01:35:33,960 --> 01:35:34,439 Speaker 2: And then in the. 1881 01:35:34,439 --> 01:35:36,000 Speaker 12: Second half it's like, well, maybe they'll come out in 1882 01:35:36,000 --> 01:35:39,760 Speaker 12: the second half and then it'll get going. And it's like, oh, 1883 01:35:39,800 --> 01:35:42,160 Speaker 12: well that's the Patriots first first down of the second 1884 01:35:42,160 --> 01:35:44,760 Speaker 12: half and it's in the fourth quarter like this. You know, 1885 01:35:44,800 --> 01:35:45,200 Speaker 12: it's a. 1886 01:35:46,680 --> 01:35:48,400 Speaker 2: Tough, tough leading to the Patriot. 1887 01:35:48,120 --> 01:35:50,880 Speaker 1: Yeah, no question, you know. And the notion here too 1888 01:35:50,960 --> 01:35:52,559 Speaker 1: is that we live in a new air where offense 1889 01:35:52,600 --> 01:35:54,920 Speaker 1: wins championships and if you watch a Gamias went, well, 1890 01:35:54,960 --> 01:35:57,639 Speaker 1: clearly that's not right. The defense is still I don't 1891 01:35:57,680 --> 01:36:00,120 Speaker 1: think that's still true because you know, had had the 1892 01:36:00,160 --> 01:36:04,240 Speaker 1: New England offense been better, could they have selectively picked 1893 01:36:04,240 --> 01:36:06,639 Speaker 1: apart him on short routes? What about the run game 1894 01:36:06,720 --> 01:36:10,000 Speaker 1: largely absent? You know, if Drake may starts taking off 1895 01:36:10,080 --> 01:36:12,400 Speaker 1: the spy him, how does that change. I don't felt 1896 01:36:12,400 --> 01:36:16,040 Speaker 1: like I thought that were one dimensional yesterday, and yeah, 1897 01:36:16,280 --> 01:36:18,320 Speaker 1: the defense looked like they won the game, but they didn't. 1898 01:36:18,479 --> 01:36:21,280 Speaker 1: Is new England had no answers whatsoever, no way to 1899 01:36:21,320 --> 01:36:25,519 Speaker 1: figure out around a very good Seattle defense. But again, 1900 01:36:25,520 --> 01:36:27,599 Speaker 1: if you're going to build your entire team around an 1901 01:36:27,600 --> 01:36:30,800 Speaker 1: offensive identities they did, you've got to find ways to 1902 01:36:30,840 --> 01:36:32,599 Speaker 1: make some completions to get some first dollans. 1903 01:36:34,040 --> 01:36:41,720 Speaker 12: Yeah, yeah, that's it. And to me, offense does win 1904 01:36:42,400 --> 01:36:44,839 Speaker 12: does win championships in a lot of ways. 1905 01:36:45,120 --> 01:36:50,160 Speaker 2: This was an odd year and if you had if 1906 01:36:50,240 --> 01:36:51,120 Speaker 2: Drake May. 1907 01:36:51,120 --> 01:36:54,559 Speaker 12: Was one of those top elite quarterbacks, that game would 1908 01:36:54,560 --> 01:36:55,599 Speaker 12: have felt different and been. 1909 01:36:55,520 --> 01:36:56,080 Speaker 4: A bit different. 1910 01:36:56,080 --> 01:36:57,160 Speaker 2: And he's just not there yet. 1911 01:36:57,200 --> 01:36:59,679 Speaker 12: Maybe he will be, maybe he'll get there, but he's 1912 01:36:59,680 --> 01:37:01,439 Speaker 12: just not there yet, Which isn't an insult and it 1913 01:37:01,520 --> 01:37:04,120 Speaker 12: isn't being mean. It's just the reality of it. We 1914 01:37:04,200 --> 01:37:06,920 Speaker 12: know Sam Darnold is a good quarterback and not a 1915 01:37:06,920 --> 01:37:15,120 Speaker 12: great quarterback there. But yes, as far as historically versus 1916 01:37:15,160 --> 01:37:18,479 Speaker 12: today versus the past decade or so, no, I think 1917 01:37:18,520 --> 01:37:22,320 Speaker 12: for sure the offensive part of it, Like, it was 1918 01:37:22,360 --> 01:37:24,439 Speaker 12: a weird year in the NFL in general, and so 1919 01:37:24,560 --> 01:37:28,720 Speaker 12: sometimes you get weird champions and weird built champions that 1920 01:37:29,160 --> 01:37:33,000 Speaker 12: play different ways. I don't think the Seahawks win defense 1921 01:37:33,120 --> 01:37:35,680 Speaker 12: first free agent quarterback. I don't think that's a bootprint 1922 01:37:35,680 --> 01:37:38,360 Speaker 12: that anyone should try to replicate. Obviously, want to upgrade 1923 01:37:38,400 --> 01:37:40,840 Speaker 12: your defense, I'm not saying that, but it's just it's 1924 01:37:41,000 --> 01:37:44,280 Speaker 12: a unique year and a unique path to a Super Bowl. 1925 01:37:44,840 --> 01:37:47,880 Speaker 1: Yeah, as far as the MVP case goes, hey you go. 1926 01:37:48,000 --> 01:37:49,760 Speaker 1: Derek Call had two sacks and what I think you 1927 01:37:49,800 --> 01:37:53,519 Speaker 1: had the strip stack touchdown to Witherspoon. I mentioned had 1928 01:37:53,560 --> 01:37:56,719 Speaker 1: that that hit that led to the pick six Byron Murphy, 1929 01:37:56,760 --> 01:38:00,200 Speaker 1: But I don't know Kenneth Walker though, the fact of 1930 01:38:00,200 --> 01:38:03,320 Speaker 1: the matter was I saw this this morning that he 1931 01:38:03,479 --> 01:38:06,000 Speaker 1: was hit at or behind the line of scrimmage on 1932 01:38:06,080 --> 01:38:08,840 Speaker 1: fifteen of his twenty seven touches. But he still rushed 1933 01:38:08,840 --> 01:38:11,320 Speaker 1: for one hundred and thirty five yards and that's like 1934 01:38:11,360 --> 01:38:15,240 Speaker 1: forty two over expected. That's getting it done in the 1935 01:38:15,240 --> 01:38:15,760 Speaker 1: Super Bowl. 1936 01:38:15,760 --> 01:38:26,599 Speaker 12: Man, Yeah, yeah, it is, And that's the fun. Dave 1937 01:38:26,680 --> 01:38:30,519 Speaker 12: Keaton described it as fun. But the defensive struggles that 1938 01:38:31,120 --> 01:38:37,640 Speaker 12: are the defensive the standout performers for Seattle and the 1939 01:38:37,960 --> 01:38:39,719 Speaker 12: different ways they're able to win. 1940 01:38:41,040 --> 01:38:41,960 Speaker 2: From a defensive stem. 1941 01:38:42,000 --> 01:38:45,880 Speaker 12: Devin Witherspoon's and his biggest play was on a blift 1942 01:38:46,360 --> 01:38:49,800 Speaker 12: and he's a high end corner and so no, I 1943 01:38:49,840 --> 01:38:54,240 Speaker 12: thought the defense, they did a bunch of different things 1944 01:38:54,240 --> 01:38:56,559 Speaker 12: that were a lot of fun if you're in favor 1945 01:38:56,600 --> 01:38:58,679 Speaker 12: of those kind of defensive games. At the same time, 1946 01:38:58,720 --> 01:38:59,960 Speaker 12: I think a lot of people are like, all right, 1947 01:39:00,040 --> 01:39:02,120 Speaker 12: can we see some scoring, can we see something? 1948 01:39:02,880 --> 01:39:03,320 Speaker 2: Well, we did. 1949 01:39:03,840 --> 01:39:07,360 Speaker 13: Aught was completely fifty percent of his passes, but you know, 1950 01:39:07,479 --> 01:39:12,280 Speaker 13: like it's the ultimate oftense doesn't win championships game, and 1951 01:39:12,560 --> 01:39:14,000 Speaker 13: if you love defense, it was great. 1952 01:39:14,040 --> 01:39:16,280 Speaker 12: At the same time, I definitely think that this was 1953 01:39:16,360 --> 01:39:20,000 Speaker 12: kind of an outlier season for sure, an outlier super Bowl. 1954 01:39:20,040 --> 01:39:22,439 Speaker 12: This isn't going to be the blueprint moving forward. 1955 01:39:22,520 --> 01:39:24,760 Speaker 1: Why could New England adjust to Walker and know what 1956 01:39:24,880 --> 01:39:25,280 Speaker 1: he was doing? 1957 01:39:26,160 --> 01:39:30,679 Speaker 12: Yeah, he just it was a He had the two 1958 01:39:30,680 --> 01:39:34,920 Speaker 12: big runs, but it was kind of a quiet, a 1959 01:39:35,080 --> 01:39:38,960 Speaker 12: quiet day for Like what I mean by quiet is 1960 01:39:39,000 --> 01:39:40,880 Speaker 12: I know he won the MVP and a huge one 1961 01:39:40,920 --> 01:39:43,640 Speaker 12: hundred and sixty yards from scrimmage, but at times I 1962 01:39:43,640 --> 01:39:46,439 Speaker 12: don't think it necessarily felt that way, and yet he 1963 01:39:46,600 --> 01:39:50,680 Speaker 12: still was able to wreck up the yards and be 1964 01:39:50,840 --> 01:39:53,400 Speaker 12: consistent and yeah, I mean, I think Seattle's run game 1965 01:39:53,479 --> 01:39:54,240 Speaker 12: is just good. 1966 01:39:54,600 --> 01:39:55,439 Speaker 2: They're really good. 1967 01:39:55,479 --> 01:39:59,160 Speaker 12: The Patriots new, I'm sure going in we cannot let 1968 01:39:59,240 --> 01:40:03,320 Speaker 12: Walker control this game. And then he went out there 1969 01:40:03,320 --> 01:40:05,720 Speaker 12: and averaged five yards per carry and obviously had the 1970 01:40:05,760 --> 01:40:08,360 Speaker 12: one call back that would have sealed the deal anyway, 1971 01:40:08,760 --> 01:40:11,519 Speaker 12: but played played really, really well. Yeah, I had a 1972 01:40:11,520 --> 01:40:12,000 Speaker 12: great game. 1973 01:40:12,160 --> 01:40:14,599 Speaker 1: Yeah in New England. Now you'd expect them to go answer, 1974 01:40:14,640 --> 01:40:16,320 Speaker 1: but they could. I mean, I think I had one 1975 01:40:16,360 --> 01:40:18,640 Speaker 1: series late in again where wass Matt Collins on consecutive 1976 01:40:18,640 --> 01:40:21,639 Speaker 1: plays and they scored the first touchdown, which even then 1977 01:40:21,680 --> 01:40:23,600 Speaker 1: felt Okay, are they going to make a run and 1978 01:40:23,640 --> 01:40:25,920 Speaker 1: come back? It didn't feel to me, James like they 1979 01:40:25,960 --> 01:40:29,759 Speaker 1: were mounting this comeback that the momenta was shifting. Was like, okay, 1980 01:40:29,800 --> 01:40:33,439 Speaker 1: they scored on consecutive plays, great, but Seattle just was 1981 01:40:33,439 --> 01:40:35,360 Speaker 1: still in full control. Even at that point, I felt 1982 01:40:35,479 --> 01:40:42,040 Speaker 1: to me, yeah, yeah, I never felt like New England 1983 01:40:42,200 --> 01:40:45,559 Speaker 1: was about to make that run. And they were hanging 1984 01:40:45,600 --> 01:40:46,280 Speaker 1: around enough. 1985 01:40:46,439 --> 01:40:49,839 Speaker 12: Like there's times you know, it's nineteen seven, they score 1986 01:40:50,560 --> 01:40:52,800 Speaker 12: and you're right, Matt Collins makes that play and then 1987 01:40:53,560 --> 01:40:55,759 Speaker 12: they get off the field and they have a chance, 1988 01:40:56,280 --> 01:40:58,600 Speaker 12: and there was really no chance. Nineteen seven went the 1989 01:40:58,640 --> 01:41:01,639 Speaker 12: ball and they just they could not get anything going, 1990 01:41:01,760 --> 01:41:07,720 Speaker 12: so it's it was one of those games where selfishly, 1991 01:41:07,760 --> 01:41:09,880 Speaker 12: for me, I didn't have a dog in the five. 1992 01:41:10,120 --> 01:41:12,160 Speaker 12: I was just hoping for a score so it would 1993 01:41:12,240 --> 01:41:15,160 Speaker 12: be closed down the stretch and be competitive and be 1994 01:41:15,240 --> 01:41:17,160 Speaker 12: a game that goes down to the wire, because a 1995 01:41:17,240 --> 01:41:19,920 Speaker 12: lot of the games throughout this postseason have gone down 1996 01:41:19,920 --> 01:41:24,000 Speaker 12: to the wire. This one, unfortunately didn't. And you're right, 1997 01:41:24,120 --> 01:41:25,960 Speaker 12: I mean there was never a time where I was 1998 01:41:26,000 --> 01:41:28,600 Speaker 12: confident that the Patriots were going to go downfield and 1999 01:41:28,640 --> 01:41:29,120 Speaker 12: make it a game. 2000 01:41:29,200 --> 01:41:31,360 Speaker 1: Yeah, and I mean it was still it was. It 2001 01:41:31,439 --> 01:41:34,000 Speaker 1: felt like a blowout right defensively speaking, but you know, 2002 01:41:34,080 --> 01:41:37,679 Speaker 1: Seattle is twenty nine points, but seventeen were field goals. 2003 01:41:37,720 --> 01:41:40,400 Speaker 1: I mean Jason myers day record five field goals in 2004 01:41:40,400 --> 01:41:42,759 Speaker 1: that game. They it was it was more about field 2005 01:41:42,760 --> 01:41:45,840 Speaker 1: position for them. You know, the guy who I thought 2006 01:41:45,840 --> 01:41:48,280 Speaker 1: made a legitimate shot at MVP was their punter. He 2007 01:41:48,439 --> 01:41:51,000 Speaker 1: got got dang, was putting. He was dropping the coffin 2008 01:41:51,080 --> 01:41:54,080 Speaker 1: corner like at least three times. I think that was unreal. 2009 01:41:54,439 --> 01:41:56,160 Speaker 1: But it was field position for them. They won the 2010 01:41:56,160 --> 01:41:57,080 Speaker 1: field position game. 2011 01:41:58,400 --> 01:42:01,320 Speaker 2: Yeah, oh for sure, that did. I mean early in 2012 01:42:01,360 --> 01:42:01,879 Speaker 2: the game. 2013 01:42:01,760 --> 01:42:04,920 Speaker 12: It felt like all right, Well, if you get a 2014 01:42:04,960 --> 01:42:06,840 Speaker 12: couple of field goals, you're going to feel really good 2015 01:42:06,840 --> 01:42:11,920 Speaker 12: and control the game. And midway through the first half, 2016 01:42:12,320 --> 01:42:15,320 Speaker 12: a little little bit past the first quarter, it's six 2017 01:42:15,360 --> 01:42:17,240 Speaker 12: and uh, and then I'm like, New England can't do 2018 01:42:17,280 --> 01:42:19,720 Speaker 12: anything on offense and the early down six, Just get 2019 01:42:19,720 --> 01:42:23,000 Speaker 12: a drive, get one drive, and you feel totally different 2020 01:42:23,000 --> 01:42:26,360 Speaker 12: about this game. And they couldn't do it. And Seattle 2021 01:42:26,360 --> 01:42:29,280 Speaker 12: did a good job of keeping them down and keeping 2022 01:42:29,320 --> 01:42:31,280 Speaker 12: them down and not letting them get any momentum and 2023 01:42:31,439 --> 01:42:33,400 Speaker 12: not letting them string together their first down or two 2024 01:42:33,479 --> 01:42:36,040 Speaker 12: or get a good field position like you mentioned, and 2025 01:42:37,120 --> 01:42:40,479 Speaker 12: they just really were dialed in, locked in and made 2026 01:42:40,479 --> 01:42:42,640 Speaker 12: sure that that wasn't going to have. 2027 01:42:43,000 --> 01:42:45,879 Speaker 1: Yeah, darnold, I guess he blanked least of the quarterbacks 2028 01:42:45,920 --> 01:42:48,960 Speaker 1: of Drake may In played a manager a Matt Well 2029 01:42:49,000 --> 01:42:51,679 Speaker 1: managed game. I guess he's on the responsible twelve points. 2030 01:42:51,840 --> 01:42:54,120 Speaker 1: The rest was all special teams in field positions. So 2031 01:42:54,680 --> 01:42:57,679 Speaker 1: I think there's your difference, right. There wasn't like Seattle's 2032 01:42:57,720 --> 01:43:00,960 Speaker 1: defense certainly was smothering and overwhelming and absolutely knocked the 2033 01:43:01,000 --> 01:43:03,120 Speaker 1: crap out of may In that front line for sure, 2034 01:43:03,120 --> 01:43:05,200 Speaker 1: but by and large, just as above, who's kicking the 2035 01:43:05,200 --> 01:43:05,639 Speaker 1: ball better? 2036 01:43:07,000 --> 01:43:07,679 Speaker 2: Yeah? Yeah? 2037 01:43:07,960 --> 01:43:11,720 Speaker 12: And that and the turnovers, right, I think that's that's it. 2038 01:43:11,840 --> 01:43:18,560 Speaker 12: You have your three turnovers and against that defense, it's it's. 2039 01:43:18,080 --> 01:43:20,320 Speaker 2: Painful and in the Seattle offense. 2040 01:43:20,360 --> 01:43:22,080 Speaker 12: But the one thing I think Sam Donald did a 2041 01:43:22,120 --> 01:43:25,080 Speaker 12: really good job of is just managing things. There was 2042 01:43:25,360 --> 01:43:28,280 Speaker 12: one he missed Jackson Smith and Jinger early for what 2043 01:43:28,280 --> 01:43:31,320 Speaker 12: would have been a crazy touchdown where he went off 2044 01:43:31,360 --> 01:43:33,639 Speaker 12: script and threw it deep to him and just threw 2045 01:43:33,640 --> 01:43:35,360 Speaker 12: it a little too far, didn't get enough under it. 2046 01:43:35,800 --> 01:43:39,040 Speaker 12: But outside of that, I thought that he was able 2047 01:43:39,080 --> 01:43:41,880 Speaker 12: to all right, this is a risky play. I'm gonna 2048 01:43:41,880 --> 01:43:43,519 Speaker 12: I'm gonna throw it away or I'm gonna make sure 2049 01:43:43,520 --> 01:43:46,160 Speaker 12: I don't put this ball in danger. And that's what 2050 01:43:46,240 --> 01:43:49,000 Speaker 12: I was concerned about from a Seahawks standpoint going into 2051 01:43:49,000 --> 01:43:52,360 Speaker 12: that game. Does Sam Donald turned the ball over? Didn't 2052 01:43:52,800 --> 01:43:56,719 Speaker 12: trusted his defense and Kenneth Walker and that's all they needed. 2053 01:43:56,720 --> 01:43:59,200 Speaker 1: That was enough And that was a knock right going 2054 01:43:59,240 --> 01:44:02,240 Speaker 1: into Champion Chip weekend, this guy second out, Oh my god, 2055 01:44:02,560 --> 01:44:05,320 Speaker 1: we'll see what happens. And he put it together against 2056 01:44:06,200 --> 01:44:09,519 Speaker 1: He put it together in the NFC Championship game and 2057 01:44:09,840 --> 01:44:10,880 Speaker 1: he continued to stretch. 2058 01:44:10,920 --> 01:44:11,080 Speaker 2: Here. 2059 01:44:11,640 --> 01:44:13,439 Speaker 1: Now, I don't know if Sam Donold's going to be, like, 2060 01:44:13,479 --> 01:44:15,720 Speaker 1: you know, one of your top five quarterbacks he's in 2061 01:44:15,800 --> 01:44:19,880 Speaker 1: the NFL. Probably not, but uh, it was interesting in 2062 01:44:19,880 --> 01:44:22,040 Speaker 1: that perspect which you said the biggest winner in this 2063 01:44:22,120 --> 01:44:31,800 Speaker 1: game yesterday James Rapine was bad bunny. I uh big 2064 01:44:31,960 --> 01:44:35,679 Speaker 1: the winner, I biggest winner, bad bunny, My good money. 2065 01:44:36,000 --> 01:44:40,040 Speaker 12: I don't even know if you know, things are wid 2066 01:44:40,080 --> 01:44:41,919 Speaker 12: when the sports guy doesn't want to talk about. 2067 01:44:41,680 --> 01:44:45,479 Speaker 1: That thirty five million people watching that thing. I thought 2068 01:44:45,520 --> 01:44:48,280 Speaker 1: the game itself was like just mad. The commercials were 2069 01:44:48,320 --> 01:44:50,280 Speaker 1: just mad because you often don't get a chance to 2070 01:44:50,280 --> 01:44:53,639 Speaker 1: sit down and just watch football, James, because you're following 2071 01:44:53,640 --> 01:44:56,240 Speaker 1: the Bengals and you know, but you know, the postseason 2072 01:44:56,280 --> 01:44:58,400 Speaker 1: for sure, especially the Super Bowls, like it's like okay, 2073 01:44:58,479 --> 01:45:00,880 Speaker 1: and that it was just one of those years were 2074 01:45:00,920 --> 01:45:03,160 Speaker 1: like okay. I guess it was fine. It was a 2075 01:45:03,200 --> 01:45:05,679 Speaker 1: game that first it looked like New England. 2076 01:45:05,680 --> 01:45:05,840 Speaker 6: Though. 2077 01:45:05,880 --> 01:45:08,120 Speaker 1: Man, they were really pressing early. I thought they they 2078 01:45:08,240 --> 01:45:12,600 Speaker 1: missed opportunities, chances. Gonzales for example, several turnovers they just 2079 01:45:12,640 --> 01:45:14,240 Speaker 1: couldn't come up with the ball. And he thought, at 2080 01:45:14,240 --> 01:45:16,639 Speaker 1: some point, will they keep taking chances like this, they're 2081 01:45:16,640 --> 01:45:18,320 Speaker 1: going to get burned, and ultimately they did. 2082 01:45:19,920 --> 01:45:21,000 Speaker 2: Yeah, Paul, for sure. 2083 01:45:21,120 --> 01:45:24,759 Speaker 12: Yeah, there were multiple times where they could have grabbed 2084 01:45:24,760 --> 01:45:27,800 Speaker 12: some momentum. There was a play Drake May took a 2085 01:45:27,880 --> 01:45:31,840 Speaker 12: sack and Hunter Henry's wide open over the middle and 2086 01:45:32,080 --> 01:45:34,519 Speaker 12: maybe maybe Henry makes a guy miss and gets the 2087 01:45:34,520 --> 01:45:36,639 Speaker 12: first down and that's the momentum you need. And instead 2088 01:45:36,640 --> 01:45:39,559 Speaker 12: it's a sack, youet the punt, and so those kind 2089 01:45:39,600 --> 01:45:43,760 Speaker 12: of plays they add up and that's it. But yeah, 2090 01:45:43,800 --> 01:45:47,800 Speaker 12: I felt throughout the game like all right, is there 2091 01:45:47,800 --> 01:45:49,760 Speaker 12: going to be more here or is this all we're doing? 2092 01:45:49,920 --> 01:45:50,599 Speaker 12: Is this all we're doing? 2093 01:45:50,720 --> 01:45:50,920 Speaker 2: You know? 2094 01:45:50,960 --> 01:45:54,519 Speaker 1: And that's all? That's all it was like, Yeah, I 2095 01:45:54,560 --> 01:45:56,800 Speaker 1: mean Bay missing that like where they play was on 2096 01:45:56,800 --> 01:45:59,040 Speaker 1: the five yard line and he had a receiver downfield, 2097 01:45:59,080 --> 01:46:01,640 Speaker 1: could have blew that thing open and miss that, and 2098 01:46:01,640 --> 01:46:03,840 Speaker 1: of course took Chrissingganzaleg's had a chance for two or 2099 01:46:03,880 --> 01:46:05,800 Speaker 1: three picks and he couldn't hold onto it. So but 2100 01:46:05,920 --> 01:46:08,799 Speaker 1: that guy's incredibly you know, he gets in position unlike 2101 01:46:08,840 --> 01:46:12,719 Speaker 1: any other I think back in the league. So anyway, 2102 01:46:12,720 --> 01:46:14,280 Speaker 1: all right, the off season is here, It's time to 2103 01:46:14,280 --> 01:46:16,240 Speaker 1: go Houday once again put the Bengal gear back on 2104 01:46:16,320 --> 01:46:19,599 Speaker 1: as we mount up the attack sometime in August, if 2105 01:46:19,640 --> 01:46:23,000 Speaker 1: not September. James Rapine over at Sports Illustrated, and of 2106 01:46:23,000 --> 01:46:26,639 Speaker 1: course it's locked on Bengals the podcast and Bengals Talk 2107 01:46:26,680 --> 01:46:29,560 Speaker 1: dot com, the website, everything Bengal related. And there's a 2108 01:46:29,600 --> 01:46:32,200 Speaker 1: lot of work to be done, certainly in Cincinnati when 2109 01:46:32,200 --> 01:46:34,559 Speaker 1: it comes to getting the team ready for twenty twenty six. James, 2110 01:46:34,600 --> 01:46:36,320 Speaker 1: have a great off season, buddy, all the best. Appreciate 2111 01:46:36,400 --> 01:46:39,920 Speaker 1: you, you two, Scott appreciate you. Take carel It's a news 2112 01:46:40,000 --> 01:46:42,800 Speaker 1: update and more to follow, including Bill Cunningham at twelve 2113 01:46:42,840 --> 01:46:46,000 Speaker 1: oh six today. So I watched the halftime show Bad Bundy, 2114 01:46:46,080 --> 01:46:48,280 Speaker 1: like I had ten minutes. I've done worse for far longer. 2115 01:46:48,760 --> 01:46:50,679 Speaker 1: I didn't understand the damn word the man was saying, 2116 01:46:50,680 --> 01:46:53,000 Speaker 1: but I thought the you know, the show itself was 2117 01:46:53,040 --> 01:46:55,799 Speaker 1: pretty damn good, even though I didn't understand it. Willie 2118 01:46:55,840 --> 01:46:57,479 Speaker 1: will tell me how I'm wrong. Coming up next twelve 2119 01:46:57,479 --> 01:46:59,280 Speaker 1: oh six, Home of the Red seven hundred w DOWT 2120 01:46:59,360 --> 01:46:59,679 Speaker 1: SINCNAT