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Speaker 1: Talk station. It's seven point thirty if anyone cares see

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Speaker 1: the talk station. I am in the presence of a

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Speaker 1: very inspiring man, and he's got a wife who's also equally,

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Speaker 1: if not more so inspiring. Keith Deskers in studio. Keith

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Speaker 1: and his beautiful wife Brook lost their child of pediatric

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Speaker 1: brain cancers just and you know, I cannot imagine that

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Speaker 1: the trauma and the devastation that someone might feel about that,

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Speaker 1: that is a life altering thing for literally anybody. But

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Speaker 1: who else turns that tragic situation into a multi million

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Speaker 1: dollar campaign cure cancer. Keith and Brooke Desterrits. They created

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Speaker 1: the Cure starts now. Keith, welcome back to the show Man.

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Speaker 1: It's so good to see you.

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Speaker 2: Thank you for having me.

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Speaker 1: Looking forward to the gala coming up next to us.

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Speaker 2: Yes, it's like a week out. This is earlier than

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Speaker 2: we've ever had it before. But we're celebrating that whole

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Speaker 2: Marty Graw theme.

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Speaker 1: I know it's gonna be fun.

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Speaker 2: You know, if you're gonna have a gallon febue, are

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Speaker 2: you might as well do a Marty Graw theme while

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Speaker 2: you're at it.

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Speaker 1: Well, and what year is this for the Cure starts.

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Speaker 2: I think this is year nineteen, so next year is

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Speaker 2: the really big year. But it's not an anniversary. We

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Speaker 2: really want to celebrate. I mean, you know a lot

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Speaker 2: of people get excited about it, and we look at

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Speaker 2: it and say, Okay, I wish what it was cured

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Speaker 2: by now.

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Speaker 1: I know, I know, I know, I know, and I

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Speaker 1: it was just sort of a weird you know, call

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Speaker 1: it religious or you know, a divine intervention or crazy

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Speaker 1: star alignment that I ended up, you know, just like

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Speaker 1: embracing your charity so many years ago, and you've asked

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Speaker 1: me to help out. And I love doing a little

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Speaker 1: facilitation at the at the at the event, the gala.

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Speaker 1: It's so much fun in the event is I can't

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Speaker 1: imagine a better charity event. It's just people are excited

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Speaker 1: about it. There's so many wonderful sponsors. We were the

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Speaker 1: winner of the gorgeous that Guggenheim family they donated their

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Speaker 1: gorgeous house outside of Jackson Halls. Back again, it's back again.

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Speaker 1: He got in touch with yesterday. He said, yeah, maybe

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Speaker 1: you could say a word or two about it because

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Speaker 1: we loved that. Yeah, it was awesome.

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Speaker 2: Well and this time, uh, I don't know if anybody

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Speaker 2: has ever done a thing called schedjoring, it is okay,

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Speaker 2: it's crazy at sport. I ever saw. I was out there.

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Speaker 2: We vacationed out there once and we saw these these

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Speaker 2: horses that were towing people with a rope and they

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Speaker 2: were on skis and they were going through obstacle course.

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Speaker 2: And I looked at that and I said, pulled the

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Speaker 2: car over. We have got to figure out what this is.

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Speaker 2: And I started talking with them. Uh, they're actually going

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Speaker 2: to donate in combination with this, so it turns into

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Speaker 2: kind of a winter wonderland and the Titons.

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Speaker 1: Uh.

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Speaker 2: So not only it's a giant house.

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Speaker 1: Beautiful, beautiful, beautiful.

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Speaker 2: And uh and then uh beyond you know, donated by

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Speaker 2: uh the Gougenheims. But uh, at the end of the day,

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Speaker 2: you get ski passes to Jackson Hole. You get to

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Speaker 2: be possibly in the skeed juring beginning entry struggling.

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Speaker 1: This is like in the neighborhood where someone would hook

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Speaker 1: a rope up to a car and get on their skateboard.

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Speaker 1: You know what.

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Speaker 2: I am an avid water skier and I like snow skiing,

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Speaker 2: so it's kind of like this is this is the

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Speaker 2: best thing in the world right here.

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Speaker 1: But then the icing on the cake. Not just all

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Speaker 1: that that beautiful home and the views from there, but

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Speaker 1: the fact that you're so close to Yellowstone Park. Oh yeah,

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Speaker 1: first time I'd ever been there was when we got

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Speaker 1: that that we won. We were the high bidders. Us

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Speaker 1: in the group were the high bidders on that house.

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Speaker 1: We got to go to Yellowstone. That was amazing.

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Speaker 2: Did you get to go during the winter at all

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Speaker 2: or not? No?

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Speaker 1: It was a June I think we're there in June.

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Speaker 2: Yeah, winter is winter is a special time, and that's

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Speaker 2: what this one said tied to no, no, no, no, you

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Speaker 2: go snowmobiling in Yellowstone, So you you go all the

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Speaker 2: way through there. I've done it once. It was a

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Speaker 2: remarkable experience. Cold. I mean you get off the plane

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Speaker 2: and it was negative twenty.

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Speaker 1: But that's cold.

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Speaker 2: Yeah, it is.

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Speaker 1: It is.

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Speaker 2: It's a whole new definition of it, but it is.

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Speaker 2: It is probably my top trip I've ever done in

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Speaker 2: my life.

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Speaker 1: So yeah, I imagine and snowmobiling. I was there at

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Speaker 1: the wrong time of the year to top part ticke

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Speaker 1: of that. But if if you're at the cure starts

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Speaker 1: now Gala, Yes, the Guggenheims have that house or for

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Speaker 1: you to bid on, and if you win, trust me,

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Speaker 1: you are going to be happy.

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Speaker 2: And if summer is your sport instead, we have the

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Speaker 2: Jimmy Buffett Margueritaville has donated a house down there, so

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Speaker 2: you have I think it's like a week for like

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Speaker 2: eight people or something.

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Speaker 1: Oh cool.

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Speaker 2: Absolutely, And so.

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Speaker 1: You get a bunch of people together like we did

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Speaker 1: for the Bourbon Raffle last year, you know, and we

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Speaker 1: start in a bidding more and when they found out

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Speaker 1: how much money we all spent on that, they treated

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Speaker 1: us like royalty at the Castle Key Bourbon to still drink.

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Speaker 1: We just we had a great time anyway. That's what

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Speaker 1: makes the event so wonderful. So many people have stepped up.

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Speaker 1: They've got the silent auctions, they've got the live auctions,

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Speaker 1: and of course.

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Speaker 2: I think we have like four hundred silent auctions, and

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Speaker 2: I think actually maybe to here tomorrow, I think we

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Speaker 2: may be selling out. I think I think last time

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Speaker 2: I saw, I think there was like maybe t ten

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Speaker 2: fifteen tickets left for the gala itself, for the galley.

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Speaker 1: Yeah, and that's so you've got about one thousand people

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Speaker 1: are gonna show up.

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Speaker 2: We did not expect that. February one. We kind of

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Speaker 2: expected maybe we'll have a few extra tickets, you know,

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Speaker 2: night of Nope. I think we're gonna sell out a

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Speaker 2: week in advance.

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Speaker 1: That is col That is cool. The other thing we're

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Speaker 1: gonna try to sell out today, the five bottle Pappy

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Speaker 1: van Winkle Reserve collection one hundred dollars a ticket market value.

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Speaker 1: This is retail value nine nine hundred dollars and it's

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Speaker 1: worth a whole hell of a lot more than that

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Speaker 1: on the open market out there. More with Keith Descherts

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Speaker 1: from the Cure Starts Now and another word from my

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Speaker 1: friends out there who may not be Bourbon fans. Scotch

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Speaker 1: oh a new development for the Cure starts now this

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Speaker 1: year seven thirty six the talk station on Well George,

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Speaker 1: Lonesome Georgia. It is Bourbon, it is Scotch, but it's

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Speaker 1: not beer. It's the keel up Brian Thomas with Keith

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Speaker 1: Desterers from the Cure Starts Now. On my blog page

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Speaker 1: fifty five care Sea dot com you find a link

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Speaker 1: to buy a raffle ticket and yeah, we do have

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Speaker 1: the traditional Pappy van Winkle five bottle set. That's big

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Speaker 1: Kahuna prize one hundred dollars a ticket market value nine

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Speaker 1: nine hundred dollars. But you're you're carrying cancer. I didn't

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Speaker 1: mention yet on the show this morning, but you've done

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Speaker 1: this before, Keith. The Ultimate Bourbon raffle, the fifty bucks

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Speaker 1: a ticket, that's the Kentucky King of Kentucky. Three bottles set. Yeah,

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Speaker 1: there's there's that's a big expensive one two and fifty reel.

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Speaker 2: Each one of these would stand alone as a raffle.

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Speaker 2: And the party source, which is the party Source put

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Speaker 2: this thing on, came to us and said, you know,

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Speaker 2: we're gonna definitely do the Pappy Sweet with you like

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Speaker 2: we've always done with it, but would you be interested

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Speaker 2: in trying some additional things? And we figured maybe just one,

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Speaker 2: you know, two? No, no, no, there's three of them.

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Speaker 2: They wanted to have two additional baskets for bourbon, and

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Speaker 2: then they wanted to have a whiskey Scotch or Scotch

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Speaker 2: whiskey one and then a tequila one, which I mean,

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Speaker 2: these alone are their own raffles, but you know it

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Speaker 2: all gets tied together. You can buy it's four different

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Speaker 2: groupings effectively, but it's just I think it's like twenty

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Speaker 2: seven thousand dollars totally. I know that the party of

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Speaker 2: you know the market value if you would.

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Speaker 1: Now, I do like tequila. I was telling you my

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Speaker 1: kind of default drink has lately been a patron silver tequila,

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Speaker 1: and I have it in a glass with a wedge

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Speaker 1: of orange squeeze than it, and I gess it. I

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Speaker 1: just love it. Go ahead, do what you want.

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Speaker 2: No, no, no, of warmer temperatures.

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Speaker 1: This it does, I mean it does. They see the

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Speaker 1: alcohol the tequila metabolizes different in your body than regular alcohol. Anyway,

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Speaker 1: maybe I'm just looking for a reason to drink it.

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Speaker 1: But three bottles tequila selection only thirty bucks a ticket.

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Speaker 1: Three bottles has a market price of three thousand and

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Speaker 1: five hundred dollars more all might I didn't realize they

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Speaker 1: made tequila that expensive.

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Speaker 2: You know what, These bottles are giant. I had to

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Speaker 2: build a new display case for them for this year.

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Speaker 2: So it's just it's it's it's it's unfathomable, it really is.

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Speaker 2: And frankly, even the support from the party source and

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Speaker 2: doing this thing every single year has been amazing, you know,

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Speaker 2: and they.

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Speaker 1: Are great people.

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Speaker 2: Exactly exactly. John and his group are just phenomenal you.

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Speaker 1: Think about this. Not only they donate the thousands of

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Speaker 1: dollars in bourbon, they asked you if they could give

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Speaker 1: you Scotch and tequila separately as gifts. So they're just

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Speaker 1: fantastic and a shout out to the greater family as well.

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Speaker 1: Without them, well yeah, well we've gotten off the ground.

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Speaker 2: The galla woondn't be here and these are two separate events.

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Speaker 2: I mean, this is a Kentucky Bourbon raffle. It is

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Speaker 2: I think it's in a week and a half is

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Speaker 2: when this gets given away. I mean the gala next

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Speaker 2: week is by graters and these are people that have

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Speaker 2: been with us from the start, I mean, and just

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Speaker 2: supportive as all get up. And that's that's what we

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Speaker 2: need because this is a big battle and it's a

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Speaker 2: lot of funning we had to put towards cancer research

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Speaker 2: and maybe people get an opportunity to have a drink,

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Speaker 2: enjoy life and help us secure and cancer.

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Speaker 1: Kind of a role on this enjoy life.

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Speaker 2: I know, I was like I was listening.

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Speaker 1: Appreciate that. I really do, Keith. It's just so important

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Speaker 1: that people put a smile on their face again, you know,

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Speaker 1: amid tragedy, you deal with the most tragic thing that

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Speaker 1: anybody can possibly imagine. And then out of that comes

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Speaker 1: how many millions of dollars have you got put together

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Speaker 1: over the years with these efforts.

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Speaker 2: We've put together about over forty three million dollars that

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Speaker 2: we have spent on cancer research and support in twenty

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Speaker 2: nine countries through nearly two hundred projects over the years.

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Speaker 1: And it all started out with the lane of blueberry

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Speaker 1: Pie ice cream twenty years ago.

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Speaker 2: It started out with ice cream. It started out with

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Speaker 2: my daughter drawing a heart, started with you eating ice

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Speaker 2: cream on air when I wasn't even talking to you,

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Speaker 2: didn't even know you, you know, and and all these

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Speaker 2: things just kind of come together, and it's just there

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Speaker 2: aren't any coincidences. This is something that has come together,

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Speaker 2: and Cincinnati has really become the hub of cancer research

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Speaker 2: for the world world.

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Speaker 1: That to me is what's and you know what, it's

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Speaker 1: not just that you have spent forty three million dollars

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Speaker 1: donated by all these wonderful folks who participate in these

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Speaker 1: events over the years, but that your research and the

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Speaker 1: money that you spent has actually borne fruit.

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Speaker 2: Yeah, I mean, we talk a lot about hope for

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Speaker 2: the first five seven years. We don't have to talk

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Speaker 2: about hope anymore because we can actually talk about promises.

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Speaker 2: We have some really, really amazing research that we ended

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Speaker 2: up helping to build. I mean, it wasn't just we

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Speaker 2: just waited for it to show up at our door.

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Speaker 2: That's not how we work. We actually go out, recruit

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Speaker 2: and build it and help develop new types of radiation

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Speaker 2: that the world has never seen that are marked as

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Speaker 2: one of the top ten discoveries in physics. We've had

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Speaker 2: partnerships that we forge with great institutions like since My

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Speaker 2: Children's Hospital to try to deliver cutting edge treatments. We've

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Speaker 2: overhauled how we collect data for cancer registries and right

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Speaker 2: now we're inventing AI models to be able to identify

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Speaker 2: those but also comb through other research to figure out

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Speaker 2: what should be next see.

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Speaker 1: Conceptually speaking, if you mentioned artificial intelligence, my immediate default

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Speaker 1: is to think, you know, like danger will Robinson, I

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Speaker 1: just I find all these bad things associated with it.

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Speaker 1: But the one area that you know is going to

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Speaker 1: benefit from AI is medical generally speaking, you know, looking

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Speaker 1: at X rays, looking at MRIs and cts, looking at

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Speaker 1: all of the data. It can read everything. Think about,

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Speaker 1: like instantaneously, how many articles are there about cancer research,

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Speaker 1: peer reviewed or whatever, Grab them all, stuff them through

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Speaker 1: AI and have a churn out well.

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Speaker 2: And that's that's exactly what we started. Back in twenty eleven.

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Speaker 2: We said, you know what, no one is collecting progressive

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Speaker 2: MRIs of pediatric brain cancers. No one was, and no

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Speaker 2: one was collecting entire like familiar history or anything like that.

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Speaker 2: It didn't exist in any cancer registry. Still today, there's

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Speaker 2: a lot of them that don't. And so we started

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Speaker 2: the effort of building that and we got it to

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Speaker 2: I think about one hundred and eighty nine hospitals or

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Speaker 2: one hundred and eighty hospital something like that worldwide. And

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Speaker 2: now we have one of the biggest samples out there.

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Speaker 2: And that's what we're using AI for is what can

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Speaker 2: we do to predict how it grows and where it grows.

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Speaker 1: And the goal the home run cure. So everybody out

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Speaker 1: there we all agreed cancer sucks. Maybe it'll bear fruit

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Speaker 1: in the sense of this discovery what they're working on

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Speaker 1: will ultimately translate to a cure for cancer. Across the board.

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Speaker 1: We'll get a little bit more from Keith Thestrich. I

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Speaker 1: am busily filling in my ticket purchase right it's seven

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Speaker 1: fifty two to fifty on krc DE talk station. Little

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Speaker 1: theme song. Considering there's now a tequila raffle along with

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Speaker 1: the Scotch raffle and of course the multiple bourbon raffles.

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Speaker 1: It's the Cure starts now drink to cure cancer, and

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Speaker 1: I couldn't think of a better charity to donate money too.

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Speaker 1: And then the Cure Starts now Keith Thesters and studio

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Speaker 1: to talk about that. So how many can I can?

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Speaker 1: I ask how many total tickets there are out there

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Speaker 1: in the world for any one of these? I mean,

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Speaker 1: I don't want to reveal any secrets or anything, you know.

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Speaker 2: I know Pappy has been very, very popular because my

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Speaker 2: mailbox gets filled up every single But I don't, honestly

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Speaker 2: don't know the numbers on that one. I know that

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Speaker 2: Scotch tequila those are a little bit less. So those

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Speaker 2: are ones that, you know, we hope that folks will

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Speaker 2: participate in as well. But no, I don't. I'm not

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Speaker 2: familiar with the exact numbers.

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Speaker 1: All right, that's fine. I'm just in the processes. I

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Speaker 1: already bought my Scotch tickets. I got four of those

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Speaker 1: break and I'm getting ready to buy four the tequila tickets.

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Speaker 2: See I was advertising by bringing it down here.

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Speaker 1: Well you know damn well that I'm in. I am

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Speaker 1: in every year, and you know you're probably gonna end

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Speaker 1: up having me buy the Googan's place again this year.

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Speaker 1: We'll get involved, like, oh, that was so much fun.

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Speaker 1: We got a bit on that.

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Speaker 2: I want to picture you scheduling. Yeah.

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Speaker 1: Actually, you know what if we do end up getting in,

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Speaker 1: and I'm not saying we're going to Peter Guggenheim, but

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Speaker 1: if we do, maybe I will consider doing it in

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Speaker 1: the winter months so I can get involved in the

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Speaker 1: whole rope pull ski thing. Oh yeah, this is and

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Speaker 1: I have a feeling I could stand. I could manage that.

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Speaker 1: I skied one time in my life. It was perfect

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Speaker 1: noise with a total sheet of ice. One of the

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Speaker 1: first dates I went on with my wife, who used

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Speaker 1: to own her own skis and boots. She skied that

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Speaker 1: as much enough to justify the purchase. Never skied since

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Speaker 1: neither of us.

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Speaker 2: It's a good time to try it.

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Speaker 1: This is our thirty fourth year of engagement. Thirty fourth

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Speaker 1: year of marriage in June. And we've been together for

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Speaker 1: I think thirty seven years, so say thirty seven years,

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Speaker 1: so I I put skis on. So anyway, it sounds

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Speaker 1: like a good time. But fifty five carosee dot com

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Speaker 1: is a place. Please get a ticket or two or

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Speaker 1: five and help cure cancer. Finite number of tickets out there. Obviously,

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Speaker 1: the payoff is going to be fantastic. Whether you drink

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Speaker 1: it or go ahead and sell it to your friend

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Speaker 1: who is an insane bourbon fan, you are doing right.

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Speaker 1: We're going to make ourselves a whole lot of money.

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Speaker 1: We're going to cure cancer this year. There's not going

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Speaker 1: to be another year for cure starts now. We don't

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Speaker 1: need it.

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Speaker 2: Yeah, that's that's the whole thing. We want to We

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Speaker 2: want to close this down. We want to be done

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Speaker 2: with it. You know, this is and it's also important

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Speaker 2: to note that this is not just even about pediatric

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Speaker 2: brain cancer or you know, one person's type of cancer.

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Speaker 2: What that what we represent is we represent that home

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Speaker 2: run cure, the idea that there are certain types of

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Speaker 2: cancers that we can learn the most from and if

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Speaker 2: we can cure those, it's going to change how we

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Speaker 2: fight every type of cancer and that's.

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Speaker 1: Not new, including lymphoma.

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Speaker 2: Well yeah, I mean and and ironically, uh, you know,

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Speaker 2: the previous home run cancer was leukemia back in the fifties. Uh,

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Speaker 2: and that that was where we really pioneered chemotherapy. But

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Speaker 2: since then we haven't invented anything new.

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Speaker 1: We haven't.

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Speaker 2: It's been chemotherapy, radiation, surgery, and emmiotherapy, but we haven't

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Speaker 2: created anything new. And that's eight years, you know. And

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Speaker 2: and we've only been fighting cancer, uh, you know, dedicated

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Speaker 2: for about one hundred and seventy years, so half of

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Speaker 2: our history we've been doing it wrong. And that is

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Speaker 2: exactly what the Cure Starts now is about. Is we

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Speaker 2: are focused on those cancers we can learn the most

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Speaker 2: from so we can invent a fifth way to fight

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Speaker 2: cancer and ultimately beat it.

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Speaker 1: Help Keith and everything involved with the Cure do just that.

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Speaker 1: Get your booze, get your booz tickets, fifty five caresee

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Speaker 1: dot com. It's easy to do. I know, because I

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Speaker 1: just did it. Folks. I hope you have. I hope

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Speaker 1: you can stick around. Coming up off top of our news,

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Speaker 1: Cincinnati's immigration legal